Content presentation device and content presentation method

Abstract

To provide a content presentation device and a content presentation method capable of producing a unique experience for a user.SOLUTION: A content presentation device 1 is generally configured to include: a generation unit 10 for generating selection information 101 by performing predetermined processing on identification information 100 that identifies a communication device obtained through short-range communication performed between a communication device carried by a user and a short-range communication device 2; and a control unit 12 for selecting, from a content group 50 stored in a storage device 5 and assigned with unique information 52 having the same regularity as the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selection content 54, and presenting the selected selection content 54 to the user via a display device 6.SELECTED DRAWING: Figure 4

Description

[Technical field]

[0001] The present invention relates to a content presentation device and a content presentation method. [Background technology]

[0002] 2. Description of the Related Art As a conventional technique, a guidance system is known that provides explanations of routes and exhibits, or guidance on how to enjoy an exhibit, in facilities such as exhibition facilities displaying exhibits or amusement facilities (see, for example, Patent Document 1).

[0003] This guidance system can display images and explanatory messages relating to exhibits etc. in response to a request from a user's mobile terminal. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2005-292196 A Summary of the Invention [Problem to be solved by the invention]

[0005] Conventional guide systems display the same images and explanatory messages relating to exhibits and the like to a plurality of users, but do not display images and explanatory messages for a user that are different from those of other users.

[0006] Therefore, an object of the present invention is to provide a content presentation device and a content presentation method that can provide a unique experience to a user. [Means for solving the problem]

[0007] One aspect of the present invention provides a content presentation device that includes a generation unit that generates selection information by performing predetermined processing on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, and a selection presentation unit that selects, from a plurality of contents stored in a storage device and assigned unique information that has at least a portion of the same configuration as the selection information, one that has unique information that corresponds to the generated selection information as the selected content, and presents the selected selected content to the user via a display device.

[0008] Another aspect of the present invention provides a content presentation method, which generates selection information by performing a predetermined process on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, selects as the selected content one having unique information corresponding to the generated selection information from among a plurality of contents stored in a storage device and assigned unique information having at least a portion of a configuration in common with the selection information, and presents the selected selected content to the user via a display device. Effect of the Invention

[0009] According to the present invention, it is possible to provide a unique experience to the user. [Brief description of the drawings]

[0010] [Figure 1] FIG. 1 is a diagram showing an example of selected content presented by a content presentation device according to an embodiment. [Diagram 2] FIG. 2(a) is an example of a block diagram of a content presentation device according to an embodiment, and FIG. 2(b) is an example of a block diagram of a content presentation system. [Diagram 3] FIG. 3(a) is a diagram showing an example of a content configuration of a content presentation device according to an embodiment, and FIG. 3(b) to FIG. 3(e) are diagrams for explaining an example of generation of selection information of the content presentation device according to the embodiment. [Figure 4]FIG. 4 is a flowchart illustrating an example of the operation of the content presentation device according to the embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] (Summary of the embodiment) The content presentation device in the embodiment is generally configured to include a generation unit that generates selection information by performing predetermined processing on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, and a selection presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned unique information that has at least a portion of the same configuration as the selection information, one that has unique information corresponding to the generated selection information as the selected content, and presents the selected selected content to the user via a display device.

[0012] This content presentation device can display selected content from among multiple contents based on the identification information of the user's communication device, thereby creating a unique experience for the user compared to displaying the same content on all communication devices.

[0013] [Embodiment Mode] (Overview of content presentation device 1) FIG. 1 is a diagram showing an example of selected content presented by a content presentation device according to an embodiment. FIG. 2(a) is an example of a block diagram of a content presentation device according to an embodiment, and FIG. 2(b) is an example of a block diagram of a content presentation system. FIG. 3(a) is a diagram showing an example of a content configuration of a content presentation device according to an embodiment. In FIG. 3(a), the same reference numerals are assigned to multiple pieces of content information 53, but each piece is assumed to be different content 51 and unique information 52.

[0014] In the drawings relating to the embodiments described below, the ratios and shapes of figures may differ from the actual ratios and shapes. In Fig. 2(b), the main information flows are indicated by arrows.

[0015] The content presentation device 1 of the present embodiment is installed, for example, at exhibitions, events, art galleries, museums, etc., but is not limited thereto. This content presentation device 1 is configured to present content for the user on the display device 6 when the user holds a communication device carried by the user over the short-range communication device 2, for example. The user is presented with content that is unique to him / her and different from others, so that the user can have a special experience in addition to what he / she gained from the exhibition.

[0016] Specifically, as an example, as shown in Figures 1 to 3(a), the content presentation device 1 is roughly configured to include a generation unit 10 that performs a predetermined process on identification information 100 that identifies a communication device obtained by short-range communication between a communication device carried by a user and a short-range communication device 2 to generate selection information 101, and a control unit 12 that serves as a selection presentation unit that selects, from a content group 50 as a plurality of contents stored in a storage device 5 and assigned unique information 52 that has at least a portion of the configuration in common with the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selected content 54, and presents the selected selected content 54 to the user via a display device 6.

[0017] As an example, the communication device is at least one of a mobile terminal 3 and an electronic card 4 having identification information 100, as shown in Fig. 1 and Fig. 2(b). The near field communication device 2 of the present embodiment is configured to perform communication using the NFC (Near Field Communication) standard, as an example, but other standards may be used. The mobile terminal 3 and the electronic card 4 can communicate with the near field communication device 2 by touching the touch surface 20 of the near field communication device 2.

[0018] The mobile terminal 3 is a multi-function mobile phone, a tablet terminal, a phablet terminal, a laptop computer, etc. that has an NFC function. The electronic card 4 is a card that includes an antenna and an IC (Integrated Circuit) chip for implementing the NFC function.

[0019] The identification information 100 of the mobile terminal 3 and the electronic card 4 is, for example, but not limited to, information that is temporarily generated when the mobile terminal 3 and the electronic card 4 perform short-range communication with the short-range communication device 2. The identification information 100 may be a serial number of the mobile terminal 3 and the electronic card 4, a unique identification number, a user name assigned to the terminal, or the like.

[0020] The content presentation device 1 constitutes a content presentation system 7, as shown in Fig. 2(b). Specifically, the content presentation system 7 is generally configured to include a storage device 5 that stores a content group 50 as a plurality of contents to which unique information 52 having at least a part of the configuration common to the selection information 101 is attached, a short-range communication device 2 that acquires identification information 100 for identifying a communication device carried by a user through short-range communication between the communication device and the short-range communication device 2, a generation unit 10 that performs a predetermined process on the acquired identification information 100 to generate the selection information 101, and a control unit 12 that selects, from among the content group 50 stored in the storage device 5, a content having unique information 52 corresponding to the generated selection information 101 as a selected content 54 and presents the selected selected content 54 to the user via the display device 6, and a display device 6 that displays the selected content 54.

[0021] As shown in Figures 2(a) and 2(b), the content presentation device 1 is electrically connected to the near-field communication device 2, the storage device 5, and the display device 6, and has a communication unit 14 that communicates with these devices.

[0022] The storage device 5 is, for example, a hard disk drive (HDD) or a solid state drive (SSD), but is not limited to these.

[0023] 3(a), a content group 50 is stored in the storage device 5. The content group 50 is composed of a plurality of content information 53 each having a content 51 and unique information 52 attached to the content 51.

[0024] The content 51 is at least one of an image and a video. The content 51 may be configured to include sound 613 such as music or sound effects in addition to the image and video. As an example, the content 51 of this embodiment is configured to include at least one of a sentence 610 and a translation 611 of the sentence 610 translated into another language, as shown in FIG. 1. In FIG. 1, the sentence 610 is shown as "ABCD" and the translation 611 is shown as "abcd." The content 51 may also include an in-content image 612 together with the sentence 610. The in-content image 612 is a photograph, an illustration, or the like.

[0025] 1 is selected content 54 selected from content 51. This display image 61 has different content for each user.

[0026] The text 610 originates from a person associated with a place where the near-field communication device 2 is installed. The place where the near-field communication device 2 is installed is, for example, but not limited to, an exhibition, a trade show, a museum, etc.

[0027] If the location is an exhibition or a trade show, the author of the work exhibited at the exhibition or a trade show becomes the relevant person. For example, if the exhibition is exhibiting works by Mr. A, the text 610 is, for example, a text by Mr. A. Furthermore, if the short-range communication device 2 is attached via the attachment member 9 near a number of works by different authors at an exhibition, the content 51 including the text by the author of the work is stored in the storage device 5.

[0028] For example, when the user holds the mobile terminal 3 over the short-range communication device 2, the selected content 54 is selected based on the identification information 100 and displayed on the display device 6. This selected content 54 includes the words of the author of the work as text 610 and is presented to the user. The user can have a special experience by obtaining text 610 from an author different from others.

[0029] If the location is an art museum, each work may have a different artist, or multiple works by an artist may be exhibited together. A short-range communication device 2 is installed near each work or a group of multiple works. For example, when a user holds a mobile terminal 3 over a short-range communication device 2 near a favorite work, a text 610 by the artist of the work is presented.

[0030] The display device 6 is, for example, a large liquid crystal display or an organic EL (Electro-Luminescence) display. As shown in FIG. 1, the display device 6 displays a display image 61 based on the selected content 54 on a display screen 60. The display device 6 is installed near the short-range communication device 2.

[0031] (Configuration of Generation Unit 10) 3(b) to 3(e) are diagrams for explaining an example of generation of selection information by the content presentation device according to the embodiment.

[0032] The generating unit 10 is configured to perform a predetermined process on the acquired identification information 100 to generate the selection information 101. This selection information 101 has at least a part of the same configuration as the unique information 52 associated with the content 51 shown in Fig. 3(a). In other words, since the selection information 101 and the unique information 52 have at least a part of the same configuration, the control unit 12 can compare the selection information 101 with the unique information 52 and select the unique information 52 having a part in common with the selection information 101. Several methods of generating the selection information 101 will be described below.

[0033] -To generate selection information 101 from numbers At least a part of the identification information 100 and the unique information 52 is composed of at least one number. The generation unit 10 extracts at least one number from the at least one number as a predetermined process, and generates the selection information 101 having at least a part of the configuration in common with the unique information 52.

[0034] 3(b) shows, as an example, a case where the identification information 100 is composed of a plurality of numbers, and the selection information 101 is generated using the last two digits of the plurality of numbers. Specifically, when the identification information 100 has the plurality of numbers "123456", the generation unit 10 extracts the last two digits, i.e., "56", to generate the selection information 101. The unique information 52 is configured to have a two-digit number as a configuration that is at least partially common to the selection information 101. Therefore, the control unit 12 selects the content 51 having the unique information 52 common to the "56" of the selection information 101 as the selected content 54.

[0035] As a modified example, when the unique information 52 has an n-digit number (n is an integer equal to or greater than 1), the generation unit 10 may randomly or regularly extract n numbers from the multiple numbers contained in the identification information 100 to generate the selection information 101. The generation unit 10 may also change the order of the numbers extracted from the above-mentioned identification information 100, so as to change the number "56" to "65."

[0036] - When generated from numbers, letters or character strings At least a part of the identification information 100 and the unique information 52 is composed of at least one number, at least one character, or a character string including these. The generating unit 10 generates, as a predetermined process, the selection information 101 having at least a part of the configuration in common with the unique information 52, using at least one of the number, the character, or the character string constituting the identification information 100.

[0037] FIG. 3(c) shows an example in which the identification information 100 is composed of a plurality of letters and a plurality of numbers, and the selection information 101 is generated using the second and third of the plurality of letters and the first two digits of the plurality of numbers. Specifically, when the identification information 100 has a plurality of letters "ABCD" and a plurality of numbers "123456", the generation unit 10 extracts the second and third "BC" from the plurality of letters and the first two digits "12" from the plurality of numbers to generate the selection information 101, which is "BC12". The unique information 52 has two letters and two numbers, and has a configuration that is partially common to the selection information 101. Therefore, the control unit 12 selects the content 51 having the unique information 52 common to "BC12" of the selection information 101 as the selected content 54.

[0038] 3(d) shows, as an example, a case where the identification information 100 is composed of "ABCDE" as a plurality of characters and "123456" as a plurality of numbers, and the selection information 101 is generated using the third and fourth of the plurality of characters and the third and fourth of the plurality of numbers. In this case, the selection information 101 becomes "CD34." For example, when the identification information 100 is composed of the user name (characters) and the identification number (numbers) of the mobile terminal 3 or the electronic card 4, the generation unit 10 can generate the selection information 101 from these characters and numbers.

[0039] When generating selection information 101 by calculation At least a part of the identification information 100 and the unique information 52 is composed of at least one number. The generation unit 10 extracts at least one number from the at least one number as a predetermined process, and performs an operation on the extracted at least one number to generate the selection information 101 having at least a part of the configuration in common with the unique information 52.

[0040] FIG. 3(e) shows, as an example, a case where the identification information 100 is composed of a plurality of numbers, and the fifth number is extracted and a variable α is calculated to generate the selection information 101. Specifically, when the identification information 100 has "123456" as a plurality of numbers, the generation unit 10 extracts the fifth of the plurality of numbers, "5". Next, the generation unit 10 multiplies "5" by the variable α to generate the selection information 101. When the unique information 52 has a two-digit number, the variable α becomes a single-digit integer equal to or greater than 1. Here, the calculation is multiplication, but is not limited to this, and may be other four arithmetic operations, may be a combination of these, or may be a calculation using a function.

[0041] The variable α may be a predetermined number, a generated random number, at least a part of the generated date and time, or at least a part of the user's birth date if available, but is not limited to these. When the variable α is a random number, different selected content 54 is presented each time the user performs near-field communication repeatedly, so that the variable α can be used for lottery drawing, etc.

[0042] Furthermore, when the unique information 52 has a configuration that is partially common to the selection information 101, it is preferable to use the beginning or end as a criterion to facilitate selection. Furthermore, it is more preferable that the unique information 52 has a configuration that is entirely common to the selection information 101 to facilitate selection.

[0043] (Configuration of control unit 12) The control unit 12 is a microcomputer including a CPU (Central Processing Unit) that performs calculations and processing on acquired data according to a stored program, a RAM (Random Access Memory) that is a semiconductor memory, and a ROM (Read Only Memory). The ROM stores, for example, a program for operating the control unit 12. The RAM is used, for example, as a storage area for temporarily storing calculation results.

[0044] When the control unit 12 acquires the selection information 101 from the generation unit 10, it searches the content group 50 stored in the storage device 5 and selects the unique information 52 corresponding to the selection information 101. If there is unique information 52 corresponding to the selection information 101, the control unit 12 outputs the content 51 having this unique information 52 to the display device 6 as selected content 54 to be displayed.

[0045] An example of the operation of the content presentation device 1 according to the present embodiment will be described below with reference to the flowchart of Fig. 4. In the following, a case where a user performs near-field communication using a mobile terminal 3 as a communication device will be described.

[0046] (operation) The content presentation device 1 performs a predetermined process on identification information 100 for identifying the portable terminal 3, which is obtained through short-range communication between the portable terminal 3 as a communication device carried by a user and a short-range communication device 2, to generate selection information 101, selects, from a plurality of contents 51 stored in the storage device 5 and assigned unique information 52 having at least a portion of the same configuration as the selection information 101, one having unique information 52 corresponding to the generated selection information 101 as the selected content 54, and presents the selected selected content 54 to the user via the display device 6, according to a content presentation method.

[0047] Specifically, when “Yes” in step 1 is true, that is, when the mobile terminal 3 and the short-range communication device 2 perform short-range communication and acquire the identification information 100 via the communication unit 14 (Step 1: Yes), the control unit 12 of the content presentation device 1 controls the generation unit 10 to generate selection information 101 based on the identification information 100 (Step 2).

[0048] Next, the control unit 12 selects content 51 having the same unique information 52 as the generated selection information 101 from the content group 50 stored in the storage device 5. The control unit 12 selects content 51 having unique information 52 corresponding to the selection information 101, and selects it as selected content 54 (Step 3).

[0049] Next, the control unit 12 outputs the selected content 54 to the display device 6 via the communication unit 14, presents the selected content 54 to the user, and ends the process (Step 4).

[0050] (Effects of the embodiment) The content presentation device 1 according to the present embodiment can provide a unique experience for the user. Specifically, the content presentation device 1 is configured to generate selection information 101 from identification information 100 of the mobile terminal 3 or electronic card 4, and select selected content 54 from the content group 50 based on the selection information 101. That is, the content presentation device 1 can present different selected content 54 for different mobile terminals 3 or electronic cards 4. Therefore, the content presentation device 1 can present a special selected content 54 for the user, and provide a special, unique experience for the user, compared to a case where the same content is presented to all communication devices.

[0051] Since the content presentation device 1 does not present the same content as other companies, the user can take a photo or video of the selected content 54, which is also a personal message, to add a tangible memento to the impressions gained at an exhibition, event, etc.

[0052] When the content presentation device 1 generates the selection information 101 by calculation using random numbers or the like, it can present a different selection content 54 each time even when the same mobile terminal 3 or electronic card 4 is used, making it easier to apply to fortune-telling lots, etc., compared to a case in which this configuration is not adopted.

[0053] In another embodiment, the present invention may be provided as a program for executing a content presentation method or a computer-readable recording medium having this program recorded thereon, which performs a predetermined process on identification information 100 that identifies a communication device obtained through short-range communication between a communication device carried by a user and short-range communication device 2 to generate selection information 101, selects, from a plurality of contents 51 stored in storage device 5 and assigned unique information 52 having at least a portion of the configuration in common with selection information 101, one having unique information 52 corresponding to generated selection information 101 as selected content 54, and presents selected content 54 to the user via display device 6.

[0054] The content presentation device 1 according to the above-described embodiment and modified examples may be partially realized by a program executed by a computer, an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), etc., depending on the application.

[0055] Although some embodiments and modifications of the present invention have been described above, these embodiments and modifications are merely examples and do not limit the invention according to the claims. These novel embodiments and modifications can be implemented in various other forms, and various omissions, substitutions, modifications, etc. can be made without departing from the gist of the present invention. In addition, not all combinations of features described in these embodiments and modifications are necessarily essential to the means for solving the problems of the invention. Furthermore, these embodiments and modifications are included in the scope and gist of the invention, and are included in the scope of the invention and its equivalents described in the claims. [Explanation of symbols]

[0056] 1...content presentation device, 2...near-field communication device, 3...mobile terminal, 4...electronic card, 5...storage device, 6...display device, 7...content presentation system, 10...generation unit, 12...control unit, 50...content group, 51...content, 52...unique information, 53...content information, 54...selected content, 100...identification information, 101...selection information, 610...text, 611...translation, 612...image within content, 613...sound

Claims

1. a generation unit that performs a predetermined process on identification information for identifying a communication device carried by a user and acquired through short-range communication between the communication device and a short-range communication device to generate selection information; a selection and presentation unit that selects, from among a plurality of contents stored in a storage device and assigned with unique information having at least a portion of a configuration common to the selection information, a content having the unique information corresponding to the generated selection information as a selected content, and presents the selected selected content to the user via a display device; A content presentation device comprising:

2. The content includes at least one of a sentence and a translation of the sentence into another language. The content presentation device according to claim 1 .

3. The text originates from a person associated with the location where the near-field communication device is installed.

3. A content presentation device according to claim 2.

4. the communication device is at least one of a mobile terminal and an electronic card having the identification information; The content presentation device according to claim 3 .

5. the identification information and the unique information are at least partially composed of at least one number, The generation unit extracts at least one number from the at least one number as the predetermined process, and generates the selection information having at least a part of a configuration in common with the unique information. The content presentation device according to claim 1 .

6. the identification information and the unique information are at least partially composed of at least one number, at least one letter, or a character string including these; the generation unit generates, as the predetermined process, the selection information having at least a part of a configuration common to the unique information, by using at least one of the at least one number, the at least one character, or the character string constituting the identification information; The content presentation device according to claim 1 .

7. the identification information and the unique information are at least partially composed of at least one number, The generation unit extracts at least one digit from the at least one digit as the predetermined process, and performs an operation on the extracted at least one digit to generate the selection information having at least a part of a configuration in common with the unique information. The content presentation device according to claim 1 .

8. generating selection information by performing a predetermined process on identification information for identifying a communication device carried by a user and acquired through short-range communication between the communication device and a short-range communication device; selecting, as a selected content, a content having unique information corresponding to the generated selection information from among a plurality of contents stored in a storage device and having unique information having at least a portion of a configuration common to the selection information; presenting the selected content to the user via a display device; How content is presented.

Images