Proposal device, proposal method and proposal program

Abstract

To encourage customers who have visited a store to use services or products different from those sold at the store.SOLUTION: A proposal device comprises: acquisition means for acquiring a purchasing history of health-related products at a store; estimation means for estimating a health condition of a customer based on the purchasing history; specification means for specifying a service or product to propose to the customer, the product or service different from products sold at the store in accordance with estimation results; and determination means for determining an incentive related to the specified service or product.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present disclosure relates to a proposal device, a proposal method, and a proposal program. [Background technology]

[0002] A retail store, for example a drug store, can obtain a history of health-related product purchases by its customers.

[0003] Patent document 1 describes an invention relating to an information processing device that proposes to a target customer services and / or products suitable for the health symptoms along with health information indicating the severity of the health symptoms predicted from the target customer's purchasing history. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 7220822 Summary of the Invention [Problem to be solved by the invention]

[0005] By proposing to a customer a service or product that is different from the products handled at the store the customer uses, it becomes possible to attract customers to the store that handles the proposed service or product, and thus to increase the profits of the store that handles the proposed service or product.

[0006] An object of the present disclosure is to provide a proposal device, a proposal method, and a proposal program that can attract customers to a store that sells a proposed service or product, thereby enabling the store to increase its profits. [Means for solving the problem]

[0007] In one aspect of the present disclosure, the proposal device includes an acquisition means for acquiring a purchasing history of health-related products at a store, an estimation means for estimating a customer's health condition based on the purchasing history, an identification means for identifying a service or product to be proposed to the customer, different from the products handled at the store, based on the estimation result, and a determination means for determining an incentive related to the identified service or product.

[0008] In one aspect of the present disclosure, the proposal method obtains a purchasing history of health-related products at a store, estimates a customer's health condition based on the purchasing history, and based on the estimation result, identifies a service or product to be proposed to the customer that is different from the products sold at the store, and determines an incentive for the identified service or product.

[0009] In one aspect of the present disclosure, the proposal program causes a computer to execute a process of acquiring a purchasing history of health-related products at a store, estimating a customer's health condition based on the purchasing history, identifying a service or product to be proposed to the customer that is different from the products carried in the store based on the estimation result, and determining an incentive for the identified service or product. Effect of the Invention

[0010] According to the present disclosure, it is possible to attract customers to a store that sells the proposed service or product, thereby increasing the profits of the store. [Brief description of the drawings]

[0011] [Figure 1] FIG. 2 is a block diagram showing an example of a configuration of a proposed device according to the present disclosure. [Diagram 2] 13 is an example of a screen display of a customer terminal according to the present disclosure. [Diagram 3] 10 is a flowchart illustrating an example of a processing operation of the proposed device according to the present disclosure. [Figure 4] FIG. 2 is a block diagram showing an example of a hardware configuration of a proposed device according to the present disclosure. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0012] Next, the embodiment will be described in detail with reference to the drawings.

[0013] The proposal device 11 according to the present disclosure proposes a service or product to a customer who uses a store. Here, the store is, for example, a drugstore. The store is not limited to this. The store may be any store that handles health-related products. In the following description, the store is assumed to be a drugstore.

[0014] Fig. 1 is a block diagram showing an example of a configuration of a proposal device 11 according to the present disclosure. Referring to Fig. 1, the proposal device 11 includes an acquisition unit 111, an estimation unit 112, an identification unit 113, and a determination unit 114. The proposal device 11 may further include a notification unit 115.

[0015] The acquisition unit 111 is one aspect of an acquisition means for acquiring a purchase history of health-related products in a store. The acquisition unit 111 acquires information on health-related products purchased by a customer.

[0016] Health-related products are products that customers use to restore, maintain, or improve their health. Health-related products include, for example, medicines, quasi-drugs, daily necessities, supplements, health foods, products with specified health uses, and functional foods. Health-related products may also include, for example, body care products, oral care products, baby products, or hygiene products. Health-related products may also include, for example, beauty products such as cosmetics, hair care products, and skin care products.

[0017] Next, a method for the acquisition unit 111 to acquire a purchase history of health-related products will be described. The purchase history is stored, for example, in a database (not shown). The proposal device 11 is connected to the database via a wired or wireless network. The acquisition unit 111 then acquires the purchase history from the database.

[0018] At this time, the purchase history is stored in a database for each customer. Therefore, when the acquisition unit 111 obtains information that identifies a customer, it is possible to acquire the purchase history of the customer. The information that identifies a customer is, for example, personal information that is linked to a point card of the drugstore and registered. In addition, when a drugstore app is installed on a customer terminal (not shown) used by the customer, the personal information registered via the app is also one piece of information that identifies the customer.

[0019] Alternatively, the acquisition unit 111 may acquire a purchase history from a customer terminal. The customer terminal is, for example, a smartphone or a wearable terminal. The proposal device 11 can be connected to the customer terminal via a wired or wireless network. When the acquisition unit 111 is connected to the customer terminal, it can acquire, from the customer terminal, the purchase history of the customer who owns the customer terminal.

[0020] The acquisition unit 111 may further acquire at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution in addition to the customer's purchase history. The physical information is a numerical value that indicates the physical condition of the customer. The physical information includes, for example, body temperature, heart rate, respiratory rate, blood pressure, or blood oxygen concentration. The physical information is not limited to these. In addition, for example, the physical information may include height and weight. The acquisition unit 111 can acquire physical information measured by the customer with a measuring device installed in the drugstore from the measuring device. The measuring device is, for example, a blood pressure monitor or a thermometer. The acquisition unit 111 can also acquire physical information from a customer terminal. Furthermore, the acquisition unit 111 can acquire physical information by customer registration. The method of acquiring physical information is not limited to these.

[0021] The customer behavior history is, for example, the customer's behavior history within a drugstore. The behaviors included in the customer's behavior history within a drugstore are, for example, the flow of movement within the drugstore, the action of picking up a product, or the action of comparing products on a shelf and deciding which one to buy. The actions included in the customer's behavior history within a drugstore are not limited to these. The customer's behavior history within a drugstore may also include other characteristics of the customer's movement, such as the way the customer walks. The acquisition unit 111 can acquire the customer's behavior history within the drugstore, for example, by using a camera installed within the drugstore.

[0022] Furthermore, the customer's behavior history may include behavior history in places other than the drugstore. The acquisition unit 111 can acquire, for example, places visited by the customer or the customer's exercise status as the behavior history in places other than the drugstore. The acquisition unit 111 can acquire the behavior history in places other than the drugstore from, for example, a customer terminal.

[0023] The diagnosis result at the medical institution is the result of the disease or injury diagnosed for the customer at the medical institution. The diagnosis result includes, for example, the name of the disease or injury, the condition, or the treatment details. When the drugstore dispenses medicine, the acquisition unit 111 can acquire the diagnosis result at the medical institution from, for example, a prescription. In addition, the acquisition unit 111 can acquire the diagnosis result at the medical institution by, for example, registering the customer.

[0024] The estimation unit 112 is one aspect of an estimation means for estimating a health condition of a customer based on a purchase history. The estimation unit 112 estimates a health condition of a customer based on the purchase history acquired by the acquisition unit 111.

[0025] The estimation unit 112 can estimate the health condition of a customer by using, for example, a table in which products purchased by the customer are associated with estimated health conditions. The estimation unit 112 may also estimate the health condition of a customer by using an estimation model based on the purchase history of the customer.

[0026] When the acquisition unit 111 further acquires, in addition to the purchase history, at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution, the estimation unit 112 is capable of estimating the customer's health condition based on at least one of the physical information, behavioral history, or diagnosis results and the purchase history.

[0027] Here, the health condition of a customer refers to the physical condition of the customer. Specifically, the health condition is, for example, the presence or absence or state of illness or injury. In addition, the health condition also includes a state in which the customer feels that something is wrong, even if the customer has not been diagnosed with an illness or injury. The health condition may also include, for example, a state in which the customer is concerned about the condition of his or her hair or skin.

[0028] The health condition of a customer may also include health consciousness. Health consciousness may include, for example, a body part or disease that the customer is concerned about. Specific examples include a case where a customer is concerned about high blood pressure, or a case where a customer is concerned about dry skin. Health consciousness may also include a customer's tendency when purchasing health-related products, preferences for health-related products, and frequency of purchasing health-related products. Examples of the tendency when a customer selects a health-related product include price, effect, quality, quantity, and manufacturing company.

[0029] Furthermore, health consciousness may include health habits. Health habits are, for example, eating habits or exercise habits. Specifically, health habits include regular intake of health foods and continuous running. Health habits also include the habit of purchasing specific products. The health condition of a customer also includes the customer being healthy.

[0030] The estimation method by the estimation unit 112 will be described when the acquisition unit 111 further acquires at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution in addition to the purchase history. The estimation unit 112 can estimate the customer's health condition by using a table in which, for example, the products purchased by the customer and at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution are associated with the estimated health condition. The estimation unit 112 may also estimate the customer's health condition using an estimation model based on the customer's purchase history and at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution.

[0031] The identification unit 113 is one aspect of an identification means that identifies a service or product to be proposed to a customer, different from the products handled in the store, according to the estimation result.

[0032] Unlike the products handled in the store, the services or products proposed to the customer are services or products other than those normally handled in the store. Furthermore, the proposed services or products are services or products suitable for the customer's health condition. The proposed services or products are, for example, services or products handled by a store in a different industry from the store where the customer purchased the health-related product. Specifically, they are services or products handled by a store in a different industry from drugstores.

[0033] The identification unit 113 identifies a service or product suitable for the health condition of the customer as a product or service to be proposed, according to the estimation result by the estimation unit 112. The identification unit 113 can identify the product or service to be proposed, for example, by using a table in which the estimated health condition of the customer is associated with the product or service to be proposed. Furthermore, the identification unit 113 may identify the product or service to be proposed by using an estimation model based on the estimated health condition of the customer.

[0034] For example, when the estimation unit 112 estimates the presence or absence or condition of a disease or injury as the health condition of the customer, the identification unit 113 identifies a service or product that leads to improvement of the disease or disability as the product or service to be proposed. Also, when the estimation unit 112 estimates a condition in which the customer feels abnormal, the identification unit 113 identifies a service or product that leads to improvement of the disease or disability as the product or service to be proposed.

[0035] As a specific example, a case will be described in which the estimation unit 112 estimates from the purchase history that the customer feels something abnormal in the lower back, that is, that the customer feels lower back pain. In this case, the identification unit 113 can, for example, suggest that the customer receive chiropractic treatment. Furthermore, when it is estimated from the purchase history and the diagnosis result that the customer has high blood pressure, the identification unit 113 may identify a restaurant serving set meals that are suitable for people with high blood pressure as a product or service to be suggested. In addition, when it is estimated from the purchase history and the physical information that the customer has high blood pressure, the identification unit 113 may identify a restaurant serving set meals that are suitable for people with high blood pressure as a product or service to be suggested.

[0036] When the estimation unit 112 estimates that the customer is concerned about the condition of hair or skin, the identification unit 113 may identify a service or product that leads to the improvement, maintenance, or enhancement of the condition of hair or skin as the product or service to be proposed. Specifically, when a shampoo that reduces dryness of hair is included in the customer's purchase history, the estimation unit 112 can estimate that the customer is concerned about dry hair. In addition, when it is estimated that the customer is concerned about dry hair, the identification unit 113 may, for example, identify a treatment service that can be received at a beauty salon as the product or service to be proposed. In addition, when it is estimated that the customer is concerned about dry hair, the identification unit 113 may, for example, identify a hair dryer handled by a home appliance retailer as the product or service to be proposed. In addition, when a product using ingredients that are gentle on the skin is included in the customer's purchase history, the estimation unit 112 can estimate that the customer is concerned about the condition of the hair. If it is estimated that the user is concerned about the condition of their skin, the identification unit 113 can identify a visit to a hospital such as a dermatologist or cosmetic surgeon, or a subscription service for skin care products as a suggested product or service.

[0037] A case will be described in which the estimation unit 112 estimates a body part or disease that the customer is concerned about. In this case, the identification unit 113 can identify a service or product that leads to the improvement of the body part or disease that the customer is estimated to be concerned about as a product or service to be proposed. For example, if the customer's purchase history includes health foods and medicines related to burning abdominal fat, it is estimated that the customer is concerned about abdominal fat. In this case, the identification unit 113 can identify a diet that is effective for reducing fat as a product or service to be proposed. The identification unit 113 can also identify a membership plan for an office as a product or service to be proposed. In particular, when it is estimated that the customer is concerned about a specific body part, the identification unit 113 may identify a personal training service that allows specialized training for the specific part as a product or service to be proposed.

[0038] In addition, for example, a case will be described in which a customer's behavior in a drugstore is acquired, where the customer is worried about a product near a shelf of medicine for insect bites or insect repellent products, and the purchase history includes medicine for insect bites. In this case, the estimation unit 112 estimates that the customer is worried about being bitten by insects or having been bitten by insects. Therefore, the identification unit 113 can identify a visit to a dermatologist as a product or service to be proposed. In addition, the identification unit 113 can identify, for example, a mosquito net sold by an interior goods store as a product or service to be proposed.

[0039] Further, a case will be described in which the estimation unit 112 estimates the tendency of the customer to select health-related products as the health condition of the customer. In this case, the identification unit 113 can identify the service or product according to the customer's tendency as the product or service to be proposed. For example, when a high-priced product is included in the purchase history among products of the same category displayed in a drugstore, the estimation unit 112 can estimate that the customer has a tendency to purchase high-priced products. In this case, the identification unit 113 can identify the high-priced service or product as the product or service to be proposed. On the other hand, the proposal of a high-priced service or product may not be suitable for a customer who has a tendency to purchase inexpensive products among products of the same category.

[0040] Furthermore, when the estimation unit 112 estimates that the customer has a preference for health-related products, the identification unit 113 can identify a service or product that meets the customer's preference as a product or service to be proposed. For example, when multiple types of shampoos are displayed in a drugstore, if a shampoo that is expensive among the multiple types but contains specific ingredients is included in the purchase history, the estimation unit 112 can estimate that the customer is more concerned about the quality of products than the price when it comes to hair care. Thus, the identification unit 113 can identify a menu of a beauty salon where high-quality treatments can be received as a product or service to be proposed.

[0041] When the estimation unit 112 estimates a health-related habit, the identification unit 113 can identify a service or product according to the habit as a product or service to be proposed. For example, for a customer who has purchased organic cosmetics from the purchase history, the identification unit 113 can identify a meal using organic food as a product or service to be proposed. The identification unit 113 can also identify a product of a supermarket that specializes in organic food as a product or service to be proposed. In addition, when an exercise habit is estimated as a health-related habit, the identification unit 113 may identify, for example, shoes or clothing to be used for exercise as a product or service to be proposed. The identification unit 113 may also identify a service that allows the customer to receive personal training for the exercise that the customer is accustomed to, as a product or service to be proposed.

[0042] In addition, when a habit of purchasing a specific product is estimated from the purchase history, the identification unit 113 can identify a service or product of a specialty store that handles that product as a product or service to be proposed. Specifically, when a customer frequently purchases supplements, the identification unit 113 can identify a product of a specialty store of supplements as a product or service to be proposed. The types and prices of supplements handled may differ between drugstores and specialty stores. Therefore, it is possible to encourage the purchase of supplements handled at specialty stores. In addition, the identification unit 113 can identify a subscription service of supplements as a product or service to be proposed.

[0043] In addition, for a customer who frequently purchases protein powder based on the purchase history and who frequently goes to the gym based on the behavioral history outside of drugstores, the identification unit 113 can identify a protein specialty store as a product or service that is suggested. The types, ingredient ratios, and prices of proteins handled by specialty stores and drugstores may differ. Therefore, it is possible to encourage the purchase of proteins handled by specialty stores.

[0044] In addition, when it is estimated from the purchase history that the customer is conscious of the living environment, the identification unit 113 can identify a service or product related to cleaning supplies included in the purchase history as a product or service to be proposed. For example, from the purchase history of cleaning supplies related to the bathroom, the identification unit 113 can identify a housekeeping service as a product or service to be proposed. In addition, the identification unit 113 can identify a cleaning home appliance as a product or service to be proposed.

[0045] In addition, the identification unit 113 may identify a recipe using a food item included in the purchase history as a product or service to be proposed. The identification unit 113 may also identify a home appliance used to cook an ingredient included in the purchase history as a product or service to be proposed.

[0046] When there are multiple stores that handle the product identified by the identification unit 113, the identification unit 113 can identify, for example, the store closest to a drugstore as the store that handles the suggested product or service. Furthermore, when there are multiple stores that handle the product identified by the identification unit 113, the identification unit 113 may identify, for example, the store closest to the customer's home or workplace as the suggested product or service based on the location information of each store and the location information of the customer's home or workplace.

[0047] Alternatively, the proposed service or product may be a service or product handled by a different business type from the store where the customer purchased the health-related product, and may be a service or product that is temporarily handled at the store where the customer purchased the health-related product. In other words, the proposed service or product may be a service or product handled by a different business type from the drugstore, and may be a service or product that is temporarily handled at the drugstore where the customer purchased the health-related product. Specifically, in the case where the drugstore temporarily handles home appliances, the identifying unit 113 may identify the home appliances that are temporarily handled at the drugstore as the proposed product or service.

[0048] The determination unit 114 is one aspect of a determination means for determining an incentive for the identified service or product. The determination unit 114 can determine whether or not to provide an incentive. In other words, the determination unit 114 may determine not to provide an incentive.

[0049] Then, when the determination unit 114 determines to provide an incentive, the determination unit 114 determines a target to which the incentive is to be provided and the content of the incentive. The determination unit 114 may determine to provide the incentive to a customer or a store as a target to which the incentive is to be provided. The determination unit 114 may also determine to provide the incentive to a customer and a store.

[0050] The determination unit 114 may determine the target to which the incentive is provided according to, for example, the proposed service or product. That is, when the price of the proposed service or product is equal to or higher than a predetermined price, the determination unit 114 may determine that the target to which the incentive is provided is the store and the customer. Also, when the store that handles the identified service or product is located a predetermined distance or more away from the drugstore, the determination unit 114 may determine that the target to which the incentive is provided is the customer. Providing an incentive to a customer may increase the likelihood that the customer will use a store that is far from the drugstore. In this case, the determination unit 114 may determine that the target to which the incentive is provided is the customer and the store.

[0051] Furthermore, the determination unit 114 may determine who is to receive the incentive, for example, according to the purchase history of the customer. For example, a customer for whom the acquisition unit 111 can obtain a purchase history of a predetermined period or more may be a customer who has been using the drugstore for a long period of time. Therefore, the determination unit 114 determines a customer for whom the acquisition unit 111 can obtain a purchase history of a predetermined period or more as a recipient of the incentive. On the other hand, a customer for whom the acquisition unit 111 can obtain a purchase history of a predetermined period or less may not be included in the recipients of the incentive determined by the determination unit 114.

[0052] The determination unit 114 determines the incentive, for example, when the customer identified by the identification unit 113 uses a service or product. The determination unit 114 may also determine the incentive, for example, when the customer purchases a product at a drugstore. Furthermore, the determination unit 114 may also determine the incentive for the customer when the acquisition unit 111 acquires physical information from a measuring device. The timing at which the determination unit 114 determines the incentive is not limited to the above. Alternatively, the determination unit 114 may determine the incentive, for example, when a prescription for the customer is accepted at a drugstore.

[0053] Furthermore, the determination unit 114 determines the content of the incentive. The determination unit 114 can determine the form or amount of the incentive as the content of the incentive. The form of the incentive may be a coupon or points. Furthermore, the determination unit 114 may determine that the incentive is to provide a cashback to the customer. The form and amount of the incentive may differ depending on the target to which the incentive is provided.

[0054] The form of the incentive may vary depending on the timing when the determination unit 114 determines the incentive. The incentive for the customer may be a coupon for receiving a discount on the proposed service or product, or may be points that can be used to purchase the proposed service or product. In addition, when an incentive is provided when a customer uses the proposed service or product, the incentive may be, for example, a coupon or points that can be used at a drugstore.

[0055] The amount of the incentive may also differ depending on the timing at which the determination unit 114 determines the incentive. In other words, the incentive determined when the customer uses the proposed service or product may differ from the incentive determined when physical information is acquired by a measuring device.

[0056] The form and amount of the incentive may vary depending on the service or product proposed by the specification unit 113. For example, the determination unit 114 may determine the amount of the incentive proportional to the price of the proposed service or product. The determination unit 114 may also vary the form of the incentive depending on whether the item proposed by the specification unit 113 is a service or a product. The incentive is not limited to the above examples.

[0057] The proposal device 11 may further include a notification unit 115 .

[0058] The notification unit 115 is one aspect of a notification means for notifying an incentive. The notification unit 115 notifies the incentive determined by the determination unit 114. Furthermore, the notification unit 115 notifies information related to the service or product identified by the identification unit 113. When the determination unit 114 determines an incentive for a customer, the notification unit 115 notifies the customer of the incentive. Furthermore, when the determination unit 114 determines an incentive for a store, the notification unit 115 notifies the store of the incentive.

[0059] The notification of the incentive to the customer is, for example, sent to a terminal used by the customer. Specifically, the notification unit 115 can propose a service or product by sending a notification including information on the proposed service or product to the terminal. Also, for example, if a drugstore app is installed in the terminal, the identification unit 113 can propose the service or product to the customer via the app. Here, examples of the terminal used by the customer include a smartphone, a tablet, and a personal computer. In addition, if the customer uses a measuring device installed in the drugstore, the notification unit 115 can also notify the measuring device of the incentive. The customer can check the provided incentive through the terminal used by the customer.

[0060] Alternatively, the incentive may be displayed on the receipt of the purchase of the product, which may be a printed paper receipt or an electronic receipt.

[0061] The method of notifying information about a service or product by the notifying unit 115 may be the same as the method of proposing the service or product by the identifying unit 113, or may be a different method.

[0062] FIG. 2 shows an example of a screen display of a customer terminal. Referring to FIG. 2, information on the proposed service or product is displayed on the screen of the customer terminal. Location information of the store dealing in the service or product identified by the identification unit 113 is displayed on a map displayed on the screen of the terminal. Furthermore, in a case where the proposal device 11 is equipped with the notification unit 115, a coupon that can be used to purchase the product displayed on the map is displayed as an incentive on the screen of the customer terminal. The method of displaying the information on the identified service or product and the incentive is not limited to this. There may be a plurality of stores dealing in the service or product displayed on the map, or there may be only one store. Furthermore, information on the health condition of the customer may be displayed on the screen of the customer terminal together with information on the identified service or product.

[0063] Next, a processing operation of the proposal device 11 will be described with reference to Fig. 3. Fig. 3 is a flowchart showing an example of a processing operation of the proposal device according to the present disclosure. In Fig. 3, the proposal device 11 includes an acquisition unit 111, an estimation unit 112, a specification unit 113, and a determination unit 114.

[0064] In step S101, the acquisition unit 111 acquires a purchase history of health-related products. Next, in step S102, the estimation unit 112 estimates the health condition of the customer based on the purchase history. Then, in step S103, the identification unit 113 proposes a service or product to be proposed to the customer, different from the products handled in the store. In step S104, the determination unit 114 determines an incentive. Then, the proposal device 11 ends its operation.

[0065] In the case where the proposal device 11 includes the notification unit 115, after the operation of step S104, the notification unit 115 notifies the incentive. Then, the proposal device 11 ends the operation.

[0066] In a case where the acquisition unit 111 acquires at least one of the physical information, behavioral history, or diagnosis result at a medical institution of the customer in addition to the purchase history, in step S101, the acquisition unit 111 acquires at least one of the physical information, behavioral history, or diagnosis result at a medical institution of the customer in addition to the purchase history. Then, in step S102, the estimation unit 112 estimates the health condition of the customer based on at least one of the physical information, behavioral history, or diagnosis result and the purchase history. Then, in a case where the proposal device 11 does not include the notification unit 115, the proposal device 11 performs the operations of steps S103 and S104. Then, the proposal device 11 ends the operation. Also, in a case where the proposal device 11 includes the notification unit 115, after the operations of steps S103 and S104, the notification unit 115 notifies the incentive. Then, the proposal device 11 ends the operation.

[0067] In this embodiment, the suggestion device 11 includes an acquisition unit 111 that acquires a purchase history of health-related products in a store, an estimation unit 112 that estimates a customer's health condition based on the purchase history, an identification unit 113 that proposes a service or product to be proposed to the customer, different from the products handled in the store, according to the estimation result, and a determination unit 114 that determines an incentive for the identified service or product. With this configuration, the identification unit 113 can propose a service or product different from the products handled in the store to a customer who has purchased a health-related product in the store. Here, the store is, for example, a drug store. The drug store may be able to acquire a purchase history of health-related products. Therefore, the suggestion device 11 can send customers who use the drug store from the drug store to other stores. Then, the determination unit 114 determines the incentive. The determination unit 114 can determine an incentive for the customer. Therefore, the possibility that the customer will use the proposed service or product may increase. The determination unit 114 can also determine an incentive for the store. Therefore, offering services or products that are different from the products handled by the store leads to profits for the store, and as a result, it is possible to encourage customers who visit the store to use services or products that are different from the products handled by the store.

[0068] In the proposal device 11 according to the present embodiment, unlike the products handled in the store, the proposed service or product is a service or product suitable for the health condition of the customer, which is handled by a store in a different industry from the store where the customer purchased the health-related product. The identification unit 113 identifies the service or product handled by the store in a different industry from the store where the customer purchased the health-related product. With this configuration, it is possible to encourage customer use by coordinating between different industries. In addition, the identification unit 113 identifies for the customer a service or product suitable for the customer's health condition. Therefore, the customer can understand the service or product suitable for his or her health condition. As a result, the proposal device 11 can improve, maintain, or promote the customer's health condition.

[0069] In this embodiment, the acquisition unit 111 of the proposal device 11 further acquires at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution, and the estimation unit 112 estimates the customer's health condition based on at least one of the physical information, behavioral history, or diagnosis results, and the purchase history. With this configuration, the proposal device 11 can more appropriately estimate the customer's health condition. As a result, the proposal device 11 can propose a service or product according to the customer's health condition, and can improve, maintain, or promote the customer's health condition.

[0070] In this embodiment, the acquisition unit 111 of the proposal device 11 acquires physical information measured by a customer using a measuring device installed in a store. With this configuration, the proposal device 11 can acquire physical information of a customer who visits the store. As a result, the proposal device 11 can propose a service or product to the customer who visits the store. For the customer, it is possible to visit the store and measure physical information. Furthermore, the customer can receive a proposal for a service or product according to his / her health condition. As a result, the customer can get a greater benefit from visiting the store. Therefore, it is possible to promote the use of the store by the customer. Furthermore, the acquisition unit 111 of the proposal device 11 may acquire the customer's movement line in the store as a behavior history. With this configuration, the proposal device 11 can estimate the health condition based on the customer's behavior in the store. The customer's behavior in the store reflects the customer's awareness of purchases and the customer's desire for purchased products. Therefore, by estimating the health condition based on the customer's behavior, the proposal device 11 can suggest an appropriate service or product to the customer. Furthermore, by visiting a store, a customer can receive a proposal of a service or product according to his / her health condition based on his / her behavior in the store. As a result, the proposal device 11 leads to improved convenience for customers. Furthermore, in the proposal device 11, the acquisition unit 111 can also acquire a diagnosis result from a customer's prescription. Some drugstores accept prescriptions and dispense medicines. Therefore, the proposal device 11 can acquire a diagnosis result from a prescription brought by a customer. By acquiring the diagnosis result of a customer, the proposal device 11 can propose a service or product according to the customer's health condition. When a customer uses a store to receive prescribed medicine, the customer can receive a proposal of a service or product according to his / her health condition. Therefore, the proposal device 11 leads to promotion of use of the store by customers.

[0071] In this embodiment, the proposal device 11 further includes a notification unit 115 that notifies an incentive. Then, when a customer uses a service or a product, the determination unit 114 determines an incentive for the store, and the notification unit 115 notifies the store of the incentive. The proposal device 11 proposes a service or product different from the products handled by the store. Therefore, by the proposal device 11 providing an incentive to the store, it becomes possible for the store to benefit from proposing a service or product. Furthermore, the proposal device 11 determines an incentive for the store when a customer uses a service or a product. Therefore, the store can obtain an incentive according to the customer's usage. By obtaining an incentive according to the customer's usage, the store will actively propose services or products, and it becomes possible to send customers between stores.

[0072] In this embodiment, the proposal device 11 further includes a notification unit 115 that notifies an incentive. Then, when the acquisition unit 111 acquires physical information from the measuring device, the determination unit 114 determines an incentive for the customer. Then, the notification unit 115 notifies the customer of the incentive. With this configuration, the customer may proactively use the proposed service or product. As a result, it becomes possible to refer customers between stores. Also, by having the customer proactively use a service or product that corresponds to the customer's health condition, it is possible to improve, maintain, or promote the customer's health condition.

[0073] In this embodiment, the estimation unit 112 of the proposal device 11 estimates the health habits of the customer as the health condition of the customer, and the identification unit 113 identifies the product or service handled by the specialty store of the product that the customer has the habit of purchasing. The store is, for example, a drugstore, but the products handled at the drugstore and the products handled at the specialty store may differ in price, type, and manufacturer. Therefore, by proposing to the customer a service or product handled at the specialty store, it may be possible to propose a service or product that is more suitable for the customer's health condition. In addition, by receiving the proposal of the service or product, the customer has more options for the service or product to use. As a result, the customer can use a service or product that is more suitable for him / her, and the customer's satisfaction level increases. In addition, the convenience for the customer is also improved.

[0074] In this embodiment, the estimation unit 112 of the proposal device 11 estimates the customer's awareness of health as the customer's health condition, and the identification unit 113 identifies a product or service that leads to the improvement of the body part or disease that is estimated to be of concern to the customer. The customer may not know a service or product suitable for the body part or disease that the customer is concerned about. In that case, the proposal device 11 suggests a service or product, and the customer can use a service or product suitable for the health condition. In addition, the proposal device 11 suggests a service or product, and the customer may have more options for services or products to use. As a result, the customer can use a service or product that is more suitable for the health condition. As a result, the customer's health condition can be improved, maintained, or promoted.

[0075] [Hardware configuration example] 4 is a diagram showing an example of a hardware configuration of the proposal device 21 in the present disclosure. The proposal device 21 is realized by a computer.

[0076] The proposed device 21 includes a processor 211, a ROM (Read Only Memory) 212, a RAM (Random Access Memory) 213, a storage device 214 such as a hard disk for storing programs, an input / output interface 215 for inputting and outputting data, and a communication interface 216 for network connection. Each component is connected via a bus 217.

[0077] The processor 211 operates an operating system to control the entire computer. Examples of the processor 211 include a central processing unit (CPU), a digital signal processor (DSP), and a graphics processing unit (GPU). The processor loads a program stored in, for example, the ROM 212 or the storage device 214. The processor 211 then executes each process coded in the program. The processor 211 may execute processes or instructions in the illustrated flowchart based on the program.

[0078] The ROM 212 stores application programs, programs according to the respective embodiments, etc. The RAM 213 is used as a work area for the processor 211.

[0079] Examples of the storage device 214 include a semiconductor memory such as a flash memory, a hard disk driver (HDD), etc. The storage device 214 stores, for example, an operating system (OS) program, application programs, and programs according to each embodiment.

[0080] The input / output interface 215 is connected to peripheral devices (not shown). The connection method may be wired or wireless.

[0081] The communication interface 216 is connected to a communication network (not shown) such as a LAN (Local Network) or a WAN (Wide Area Network) via a wireless or wired communication line. The communication network may be composed of multiple communication networks. This allows the computer to be connected to an external device via the communication network.

[0082] Although the present disclosure has been described above with reference to the embodiments, the present disclosure is not limited to the above-mentioned embodiments. Various modifications that can be understood by a person skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, each embodiment can be appropriately combined with other embodiments.

[0083] A part or all of the above-described embodiments can be described as, but is not limited to, the following supplementary notes.

[0084] (Appendix 1) An acquisition means for acquiring a purchase history of health-related products in a store; An estimation means for estimating a health condition of a customer based on the purchase history; A specifying means for specifying a service or product to be proposed to the customer, which is different from the products handled in the store, according to the estimation result; A determination means for determining an incentive for the identified service or product; The proposed device comprises:

[0085] (Appendix 2) Unlike the products handled at the store, the services or products proposed to the customer are the services or products suitable for the health condition of the customer, which are handled by a company in a different industry from the store where the customer purchased the health-related product. 2. The proposed device according to claim 1.

[0086] (Appendix 3) Unlike the products handled at the store, the service or product proposed to the customer is the service or product suitable for the health condition of the customer, which is handled by a store in a different industry from the store where the customer purchased the health-related product. 2. The proposed device according to claim 1.

[0087] (Appendix 4) The acquiring means further acquires at least one of physical information, behavioral history, and diagnosis results at a medical institution of the customer; The estimation means estimates a health condition of the customer based on at least one of the physical information, the behavior history, and the diagnosis result, and the purchase history. 4. The proposed device according to any one of claims 1 to 3.

[0088] (Appendix 5) The acquiring means acquires the physical information from a measuring device installed in the store. 5. The proposed device according to claim 4.

[0089] (Appendix 6) The acquiring means acquires a movement line of the customer in the store as the behavior history. 5. The proposed device according to claim 4.

[0090] (Appendix 7) The acquiring means acquires the diagnosis result from the prescription of the customer. 5. The proposed device according to claim 4.

[0091] (Appendix 8) The determination means determines the incentive for the store when the customer uses the service or the product. 8. The proposed device according to any one of claims 1 to 7.

[0092] (Appendix 9) The determination means determines the incentive for the customer when the acquisition means acquires the physical information from the measuring device. 9. The proposed device according to any one of appendix 4 to 8.

[0093] (Appendix 10) The incentive is provided to the customer or the store. 10. The proposed device according to any one of claims 1 to 9.

[0094] (Appendix 11) The estimation means estimates health habits of the customer as the health condition of the customer, The identification means identifies the product or service handled by a specialty store of the product that the customer has a purchasing habit. 11. The proposed device according to any one of claims 1 to 10.

[0095] (Appendix 12) The estimation means estimates, as the health condition of the customer, an awareness of the customer about health, The identification means identifies the product or the service that leads to the improvement of a body part or a disease that is presumed to be of concern to the customer. 12. The proposed device according to any one of claims 1 to 11.

[0096] (Appendix 13) Acquire the purchase history of health-related products at the store, Estimating a health condition of the customer based on the purchase history; Identifying a service or product to be proposed to the customer, which is different from the products handled in the store, according to the estimation result; determining incentives for the identified services or products; Proposal method.

[0097] (Appendix 14) Unlike the products handled at the store, the services or products proposed to the customer are the services or products suitable for the health condition of the customer, which are handled by a company in a different industry from the store where the customer purchased the health-related product. The proposed method described in Appendix 13.

[0098] (Appendix 15) Unlike the products handled at the store, the service or product proposed to the customer is the service or product suitable for the health condition of the customer, which is handled by a store in a different industry from the store where the customer purchased the health-related product. The proposed method described in Appendix 13.

[0099] (Appendix 16) Further acquiring at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution; A health condition of the customer is estimated based on at least one of the physical information, the behavioral history, and the diagnosis result, and the purchase history. 16. The proposed method according to any one of appendixes 13 to 15.

[0100] (Appendix 17) The physical information is acquired from a measuring device installed in the store. The proposed method described in Appendix 16.

[0101] (Appendix 18) The movement line of the customer within the store is acquired as the behavior history. The proposed method described in Appendix 16.

[0102] (Appendix 19) Obtaining the diagnosis from the customer's prescription The proposed method described in Appendix 16.

[0103] (Appendix 20) When the customer uses the service or the product, the incentive for the store is determined. 20. The proposed method according to any one of appendix 13 to 19.

[0104] (Appendix 21) When the acquisition means acquires the physical information from the measuring device, the incentive for the customer is determined. 21. The proposed method according to any one of appendixes 16 to 20.

[0105] (Appendix 22) Notifying the customer or the store of the incentive 22. The proposed method according to any one of appendixes 13 to 21.

[0106] (Appendix 23) Inferring the health habits of the customer as the health status of the customer; Identifying the products or services handled by specialty stores that the customer has a purchasing habit of 23. The proposed method according to any one of appendixes 13 to 22.

[0107] (Appendix 24) Estimating the customer's health consciousness as the health condition of the customer; Identifying the product or service that will lead to the improvement of a body part or disease that is presumed to be of concern to the customer 24. The proposed method according to any one of appendix 13 to 23.

[0108] (Appendix 25) On the computer, Acquire the purchase history of health-related products at the store, Estimating a health condition of the customer based on the purchase history; Identifying a service or product to be proposed to the customer, which is different from the products handled in the store, according to the estimation result; determining incentives for the identified services or products; The proposed program to perform the process.

[0109] (Appendix 26) Unlike the products handled at the store, the services or products proposed to the customer are the services or products suitable for the health condition of the customer, which are handled by a company in a different industry from the store where the customer purchased the health-related product. The proposed program described in Appendix 25.

[0110] (Appendix 27) Unlike the products handled at the store, the service or product proposed to the customer is the service or product suitable for the health condition of the customer, which is handled by a store in a different industry from the store where the customer purchased the health-related product. The proposed program described in Appendix 25.

[0111] (Appendix 28) Further acquiring at least one of the customer's physical information, behavioral history, or diagnosis results at a medical institution; A health condition of the customer is estimated based on at least one of the physical information, the behavioral history, and the diagnosis result, and the purchase history. 28. The proposed program according to any one of appendices 25 to 27.

[0112] (Appendix 29) The physical information is acquired from a measuring device installed in the store. The proposed program described in Appendix 28.

[0113] (Appendix 30) The movement line of the customer within the store is acquired as the behavior history. The proposed program described in Appendix 28.

[0114] (Appendix 31) Obtaining the diagnosis from the customer's prescription The proposed program described in Appendix 28.

[0115] (Appendix 32) When the customer uses the service or the product, the incentive for the store is determined. 32. The proposed program according to any one of appendices 25 to 31.

[0116] (Appendix 33) When the acquisition means acquires the physical information from the measuring device, the incentive for the customer is determined. 33. The proposed program according to any one of appendices 28 to 32.

[0117] (Appendix 34) Notifying the customer or the store of the incentive 34. The proposed program according to any one of appendixes 25 to 33.

[0118] (Appendix 35) Inferring the health habits of the customer as the health status of the customer; Identifying the products or services handled by specialty stores that the customer has a purchasing habit of 35. The proposed program according to any one of appendices 25 to 34.

[0119] (Appendix 36) Estimating the customer's health consciousness as the health condition of the customer; Identifying the product or service that will lead to the improvement of a body part or disease that is presumed to be of concern to the customer 36. The proposed program according to any one of appendices 25 to 35. [Explanation of symbols]

[0120] 11, 21 Proposed device 111 Acquisition Department 112 Estimation Department 113 Specific section 114 Decision Section 115 Notification Department 211 Processor 212 ROM 213 RAM 214 Storage device 215 Input / Output Interface 216 Communication Interface 217 Bus

Claims

1. An acquisition means for acquiring a purchase history of health-related products in a store; An estimation means for estimating a health condition of a customer based on the purchase history; A specifying means for specifying a service or product to be proposed to the customer, which is different from the products handled in the store, according to the estimation result; A determination means for determining an incentive for the identified service or product; The proposed device comprises:

2. Unlike the products handled at the store, the service or product proposed to the customer is the service or product suitable for the health condition of the customer, which is handled by a store in a different industry from the store where the customer purchased the health-related product. The proposal device according to claim 1 .

3. The acquiring means further acquires at least one of physical information, behavioral history, and diagnosis results at a medical institution of the customer; The estimation means estimates a health condition of the customer based on at least one of the physical information, the behavior history, and the diagnosis result, and the purchase history. The proposal device according to claim 1 .

4. The acquiring means acquires the physical information measured by the customer using a measuring device installed in the store. The proposal device according to claim 3 .

5. a notification means for notifying the incentive, the determination means determines the incentive for the store when the customer uses the service or the product; The notification means notifies the store of the incentive. The proposal device according to claim 1 .

6. a notification means for notifying the incentive, the determination means determines the incentive for the customer when the acquisition means acquires the physical information from the measuring device; The notification means notifies the customer of the incentive. The proposal device according to claim 4.

7. The estimation means estimates health habits of the customer as the health condition of the customer, The identification means identifies the product or service handled by a specialty store of the product that the customer has a purchasing habit. The proposal device according to claim 1 .

8. The estimation means estimates, as the health condition of the customer, an awareness of the customer about health, The identification means identifies the product or the service that leads to the improvement of a body part or a disease that is presumed to be of concern to the customer. The proposal device according to claim 1 .

9. Acquire the purchase history of health-related products at the store, Estimating a health condition of the customer based on the purchase history; Identifying a service or product to be proposed to the customer, which is different from the products handled in the store, according to the estimation result; determining incentives for the identified services or products; Proposal method.

10. On the computer, Acquire the purchase history of health-related products at the store, Estimating a health condition of the customer based on the purchase history; Identifying a service or product to be proposed to the customer, which is different from the products handled in the store, according to the estimation result; determining incentives for the identified services or products; The proposed program to perform the process.

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