Method for linking quantitative and qualitative research, program for linking quantitative and qualitative research, and apparatus for linking quantitative and qualitative research

Abstract

To seamlessly link quantitative and qualitative research.SOLUTION: A apparatus 100 for linking quantitative and qualitative research conducts the quantitative research using a questionnaire for users, and extracts users who have provided desired predetermined responses based on the response results of the quantitative research, and conducts, based on the extracted users that are presented, the qualitative research by interviewing users selected by an administrator from among the presented users. This allows the qualitative research to be conducted seamlessly based on the results of the quantitative research.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a method for linking quantitative and qualitative surveys, a program for linking quantitative and qualitative surveys, and an apparatus for linking quantitative and qualitative surveys. [Background technology]

[0002] Traditionally, companies and the like have conducted market research using the results of questionnaires. Market research can be classified into quantitative research and qualitative research. Quantitative research is a type of research that, for example, accepts multiple-choice answers to questions and compiles the answers to obtain information on "what monitors would choose" or "what they would not choose."

[0003] On the other hand, qualitative research is a survey that can explore values ​​and emotions that cannot be expressed in numbers, such as the process and reasons why monitors arrived at their answers, as well as "Are there other products that they chose based on similar reasons?" Qualitative research is conducted, for example, by group interviews conducted with multiple people or one-on-one in-depth interviews.

[0004] An example of prior art related to qualitative research is a technique in which questions are sent simultaneously to the respondent terminals of multiple respondents, the answers obtained are associated with the respondent who provided the answer, and displayed on a user terminal; a respondent is selected by a user from among the displayed respondents, and one of the selected respondents is selected by the user, and one-to-one communication is initiated between the respondent terminal of the respondent indicated by the selection result and the user terminal, thereby conducting a one-on-one interview (see, for example, Patent Document 1 below). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] JP 2018-194920 A Summary of the Invention [Problem to be solved by the invention]

[0006] In the conventional technology, quantitative research and qualitative research were processed separately using separate programs and devices. For this reason, it was not possible to seamlessly link these quantitative and qualitative research. For example, it was not easy to conduct qualitative research, such as digging deeper into the support for responses to a questionnaire by a user who responded to a quantitative survey.

[0007] In view of the above problems, an object of the present invention is to enable seamless integration of quantitative research and qualitative research. [Means for solving the problem]

[0008] In order to achieve the above-mentioned objective, the method of linking quantitative and qualitative surveys of the present invention is characterized in that a computer executes a process in which it conducts a quantitative survey using a questionnaire to users, extracts users who have provided desired specific responses based on the results of the quantitative survey, and, based on the presentation of the extracted users, conducts a qualitative survey by interviewing users selected by an administrator from among the presented users.

[0009] The extraction process is characterized in that the answers and the number of answers for each of the multiple questions in the questionnaire obtained as the response results of the quantitative survey are presented to the administrator, and based on the presentation, the users included in the answers selected by the administrator are extracted.

[0010] The process of presenting the results includes presenting to the manager the ratio of the number of responses to each question to the total number of respondents to the questionnaire, which is obtained as a result of the quantitative survey.

[0011] The process of presenting the number of users who can participate in the interview, which is previously obtained based on the answers from the users, is also presented.

[0012] The qualitative survey is also characterized in that a predetermined number of the users who are able to participate in the interview are interviewed.

[0013] The qualitative survey is also characterized in that it invites the users to be interviewed and conducts the interview on a first-come, first-served basis among the users who agree to be interviewed.

[0014] The qualitative survey is characterized in that it is carried out using a BOT that transmits questions and answers prepared in advance to the user in response to the response results of the quantitative survey.

[0015] In addition, the qualitative survey is characterized in that, based on the progress of the answering results using the BOT, the administrator can switch to an interview for the desired user by directly asking questions via text input from the BOT.

[0016] In addition, the quantitative survey and qualitative survey linking program of the present invention is characterized in that it causes a computer to execute the following process: conducting a quantitative survey using a questionnaire to users, extracting users who have provided desired specific responses based on the results of the quantitative survey, and conducting a qualitative survey by interviewing users selected by an administrator from among the presented users based on the presentation of the extracted users.

[0017] In addition, the quantitative survey and qualitative survey integration device of the present invention is characterized by having a control unit that conducts a quantitative survey using a questionnaire to users, extracts users who have provided desired specific responses based on the results of the quantitative survey, and conducts a qualitative survey by interviewing users selected by an administrator from among the presented users based on the presentation of the extracted users. Effect of the Invention

[0018] The present invention has an effect of enabling quantitative research and qualitative research to be seamlessly linked. [Brief description of the drawings]

[0019] [Figure 1]FIG. 1 is a functional block diagram of a quantitative survey and qualitative survey linking device according to an embodiment. [Diagram 2] FIG. 2 is a diagram illustrating an example of a hardware configuration of a quantitative survey and a qualitative survey coordination device according to an embodiment. [Diagram 3] FIG. 3 is a diagram showing an example of a menu screen for a questionnaire. [Figure 4] FIG. 4 is a diagram showing an example of a questionnaire tallying screen. [Diagram 5] FIG. 5 is a diagram showing an example of a display screen for conducting an interview from the questionnaire tally screen. [Figure 6] FIG. 6 is a diagram showing an example of an interview implementation confirmation screen. [Figure 7] FIG. 7 is a diagram showing an example of a project creation screen for an interview. [Figure 8] FIG. 8 is a diagram showing an example of an interview scenario editing screen. [Figure 9] FIG. 9 is a diagram showing an example of an interview start confirmation screen. [Figure 10] FIG. 10 is a diagram showing an example of a BOT interview history screen. [Figure 11] FIG. 11 is a diagram showing an example of a direct question creation screen. [Figure 12] FIG. 12 is a diagram showing an example of a confirmation screen for a direct question. [Figure 13] FIG. 13 is a diagram showing an example of a direct question history screen. [Figure 14A] FIG. 14A is a flowchart illustrating an example of processing by a linked device (part 1). [Figure 14B] FIG. 14B is a flowchart showing an example of processing by the linked device (part 2). DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0020] (Embodiment) DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of a quantitative survey and qualitative survey linking method, a quantitative survey and qualitative survey linking program, and a quantitative survey and qualitative survey linking device according to the present invention will be described in detail below with reference to the accompanying drawings.

[0021] (Example of the configuration of a system for linking quantitative and qualitative research) Fig. 1 is a functional block diagram of a linking device for quantitative and qualitative surveys according to an embodiment. A linking device for quantitative and qualitative surveys (also simply referred to as a linking device) 100 shown in Fig. 1 has functions related to the quantitative and qualitative surveys. The linking device 100 performs communication processing with a browser 101 via a network, and performs data processing related to the quantitative and qualitative surveys. The linking device 100 is, for example, a web server or cloud having the function of a survey site that conducts surveys on a network.

[0022] The user described below is the person who receives the questionnaire for the quantitative research and the interview for the qualitative research. The administrator is the person who conducts the quantitative research and the qualitative research on the users.

[0023] The coordinating device 100 according to the embodiment provides management support for quantitative and qualitative surveys to an administrator (a customer who is a service target) of a questionnaire site or the like. The administrator accesses the coordinating device 100 via a browser 101 shown in Fig. 1. The browser 101 displays a display screen output by the coordinating device 100 on the administrator's terminal device (and the user's terminal device).

[0024] In the quantitative survey, the linking device 100 performs data processing such as, for example, distributing various surveys consisting of multiple questions to users who have registered in advance on a survey site in a viewable manner and collecting responses to the survey questions selected by the users. In the qualitative survey, the linking device 100 performs data processing such as, for example, conducting interviews (depth interviews, etc.) with users who have been extracted from the users who have completed the quantitative survey and are to move on to the qualitative survey, to delve deeper into the circumstances and reasons for the responses in the quantitative survey.

[0025] The linkage device 100 displays and outputs the survey results (aggregated data) of the quantitative survey to the administrator's browser 101. In addition, the linkage device 100 presents to the administrator's browser 101 users who are to be investigated in depth in a qualitative survey among the users who have been surveyed in the quantitative survey, and performs data processing such as conducting interviews.

[0026] The linked device 100 has the following functions: a questionnaire unit 110 that processes data on the quantitative survey results, an interview unit 120 that carries out a qualitative survey, a monitor unit 130, and a monitor application 140.

[0027] The questionnaire unit 110 processes the data of responses to the questionnaire obtained in the quantitative survey. The questionnaire unit 110 includes a tally display unit 111 and a tally processing unit 112.

[0028] The tally display unit 111 collects tally data including response results for each questionnaire from the browser 101. The tally processing unit 112 tally processes the tally data for each questionnaire, for example, based on the tallying operation by the administrator, and outputs the tally results to the tally display unit 111. The tally display unit 111 displays the tally results on the browser 101 of the administrator.

[0029] A monitor ID is assigned to each questionnaire in advance, and the aggregation processing unit 112 outputs the aggregated monitor ID to the monitor unit 130, performs aggregation processing on the monitor information corresponding to the monitor ID output from the monitor unit 130, and outputs the aggregated result to the aggregation display unit 111.

[0030] The interview unit 120 performs data processing such as interviewing users who have completed the quantitative survey and are able to move on to a qualitative survey. The interview unit 120 includes an interview application processing unit 121 and an interview processing unit 122.

[0031] Although details will be described later, the interview unit 120 (interview processing unit 122) has a BOT (bot) function that automatically sends questions and questions corresponding to the answers to the questions to the user at the start of an interview. The interview unit 120 also has a function that allows the administrator to manually input questions directly to users who want to dig deeper at the administrator's discretion based on the progress of the answer results on the BOT, and can be freely switched between this and the BOT.

[0032] The interview application processing unit 121 accepts interview applications for users through operations by the administrator on the browser 101, and outputs the interview application data to the monitor unit 130. For example, the interview application processing unit 121 invites users (browsers 101) who are available for interviews to interview, and conducts interviews with users (browsers 101) who apply for the interview invitation. If the interview acceptance is accepted as a result of the decision made by the monitor unit 130 as to whether or not to accept the interview, the interview application processing unit 121 outputs the interview acceptance to the administrator.

[0033] The interview processor 122 transmits the contents of a message about the interview to the browser 101 of the user who accepted the interview, and receives a message from the user. The interview processor 122 outputs the message transmitted to and received from the user (browser 101) to the monitor application 140.

[0034] The monitor unit 130 is, for example, a monitor site, and includes a monitor database (DB) 131 and a monitor control processing unit 132. The monitor DB 131 outputs monitor information corresponding to a monitor ID output from the questionnaire unit 110 (counting processing unit 112).

[0035] The monitor control processing unit 132 outputs a monitor ID to the monitor DB 131, and acquires monitor information corresponding to the monitor ID from the monitor DB 131. The monitor control processing unit 132 also sends a push notification to the monitor application 140 to start multi-interview processing for the interview application output from the interview unit 120 (interview application processing unit 121), and requests the monitor application 140 to determine whether or not to allow the interview.

[0036] When the monitor application 140 notifies the interview acceptance, the monitor control processing unit 132 outputs the interview acceptance as a response to the interview unit 120 (interview application processing unit 121).

[0037] The monitor application 140 manages interview processing related to a qualitative survey of users. When a push notification is received from the monitor unit 130 (monitor control processing unit 132), the monitor application 140 determines whether or not to interview a corresponding user. For example, the monitor application 140 notifies a plurality of corresponding users that an interview will be conducted, and receives responses from each user. The monitor application 140 outputs responses to the monitor unit 130 (monitor control processing unit 132) notifying the user that an interview is possible of the interviewee. The monitor application 140 transmits and receives messages (contents) when an interview is conducted with the user to the user via the interview unit 120 (interview processing unit 122).

[0038] (Hardware configuration example) Fig. 2 is a diagram showing an example of the hardware configuration of a linking device for quantitative and qualitative research according to an embodiment. For example, the linking device 100 for quantitative and qualitative research shown in Fig. 1 has the configuration shown in Fig. 2. Reference numeral 201 denotes a CPU that functions as a control unit that controls the entire device. Reference numeral 202 denotes a ROM that stores a basic input / output program, and reference numeral 203 denotes a RAM used as a work area for the CPU 201.

[0039] Reference numeral 204 denotes an HDD (hard disk drive) that controls reading / writing of data from / to a HD (hard disk) 205 under the control of the CPU 201. Reference numeral 205 denotes an HD that stores data written under the control of the HDD 204.

[0040] Reference numeral 206 denotes an FDD (flexible disk drive) that controls reading / writing of data from / to an FD (flexible disk) 207 under the control of the CPU 201. Reference numeral 207 denotes a removable FD that stores data written under the control of the FDD 206.

[0041] Reference numeral 208 denotes a CD-RW drive that controls reading / writing data from / to a CD-RW 209 under the control of the CPU 201. Reference numeral 209 denotes a removable CD-RW that stores data written under the control of the CD-RW drive 208.

[0042] Numeral 210 denotes a display that displays various data such as a cursor, a menu, a window, or characters and images. Numeral 211 denotes a keyboard equipped with a plurality of keys for inputting characters, numbers, various instructions, etc. Numeral 212 denotes a mouse that is used to select and execute various instructions, select a processing target, move the mouse pointer, etc.

[0043] Reference numeral 213 denotes a network I / F that is connected to a network NW such as a LAN or WAN via a communication cable 214 and functions as an interface between the network NW and the CPU 201, and reference numeral 200 denotes a bus for connecting the above-mentioned components.

[0044] In addition to the above configuration, recording media such as a DVD drive, SSD, flash memory, etc. can be used.

[0045] In the quantitative and qualitative research linking device 100 shown in Fig. 1, the CPU 201 executes a predetermined program using programs and data recorded in the ROM 202, RAM 203, hard disk 205, flexible disk 207, etc., shown in Fig. 2. These realize the functions of the quantitative and qualitative research linking device 100. Also, the DB 101 shown in Fig. 1 realizes its functions using the ROM 202, hard disk 205, flexible disk 207, etc., shown in Fig. 2.

[0046] Also, a terminal device having the functions of the browser 101 shown in Fig. 1 can be realized by using the hardware configuration shown in Fig. 2. The linked device 100 can be configured as a server connected to a network or a cloud with respect to the terminal device of the browser 101 operated by the administrator and the user.

[0047] (Example of collaborative processing of quantitative and qualitative research) First, a description will be given of an example of the processing of a quantitative survey performed by the linking device 100. The linking device 100 displays and outputs the following display screens on the browser 101 on the manager's terminal device. The linking device 100 can first process a quantitative survey by the questionnaire unit 110, and then transition to processing a qualitative survey by the interview unit 120.

[0048] Fig. 3 is a diagram showing an example of a menu screen for a questionnaire. Fig. 3 shows a menu screen 300 in the initial state of a questionnaire, which is a quantitative survey. A number of tabs 301 are displayed on the menu screen 300, including tabs 301 for a research member page for which the user has registered, survey creation and distribution, survey collection status, and monitor list management, for example. In the example of Fig. 3, by selecting the survey collection status tab 301c, a list screen 305 of the questionnaires distributed in the quantitative survey is displayed.

[0049] Information on the response status of each distributed questionnaire is displayed on the questionnaire list screen 305. For example, the topmost list item 305a displays the response status information for the questionnaire content "Questionnaire about yourself," including the start and end dates of the questionnaire, the type of questionnaire, the number of distributions "6,305," and the number of responses "1,000."

[0050] Below the list item 305a are arranged a number of operation buttons 306 for collection status, including reminder mail delivery, forced termination, extraction from response monitor, tally tool, row data, and layout data.

[0051] For example, when the administrator selects and operates the operation button 306d for the tallying tool, the linked device 100 displays and outputs the tallying process screen 400 shown in FIG.

[0052] Fig. 4 is a diagram showing an example of a questionnaire tally screen. On the tally processing screen 400, tally information on the questionnaire content "Questionnaire about yourself" selected in Fig. 3 is displayed. On the top row of the tally processing screen 400, tabs 401 for GT (Grand Total) tally and cross tally are displayed as tally methods.

[0053] 4, in a selected state of the GT tally tab 401a, the linked device 100 displays "tally and display in browser" and "tally and download" as tally output buttons 402. For example, when the tally output button 402a of "tally and display in browser" is selected, the linked device 100 displays a tally result screen 403 in which the questionnaire content "Questionnaire about yourself" is GT-tallyed at the bottom of the display screen.

[0054] Selection display tabs 404 for each of a plurality of question contents of the questionnaire content “Questionnaire about yourself” are displayed on the tally result screen 403. When the selection display tab 404f for question 1 (Q1) shown in FIG. 4 is selected, the linked device 100 displays the content of this question 1 (Q1) as “What information terminal are you using to answer this questionnaire?” on the question display screen 405.

[0055] Then, the linked device 100 displays the GT tallying results of the answers to question 1 (Q1) in the GT table 406. In the example of Fig. 4, the linked device 100 displays the types of each answered information terminal (W personal computer, M personal computer, i series, W tablet, A tablet, i tablet, A smartphone) in the GT table 406. The GT table 406 also displays the number of answers by type (total number n: 1000) and the calculation result of the ratio (%) of each type to the total number.

[0056] 4, the linked device 100 sorts and displays the number of responses of each information terminal type in the GT table 406 in descending order, and for example, the number of responses of the W personal computer with the most responses is displayed as "720" and the percentage as "72.0%." In addition, the linked device 100 displays a GT graph 407 corresponding to the GT table 406 below the GT table 406. The proportion of each information terminal type can be easily determined by the GT graph 407.

[0057] Fig. 5 is a diagram showing an example of a display screen for conducting an interview from the questionnaire tally screen. The linking device 100 displays a screen for transitioning from the quantitative survey to the qualitative survey shown in Fig. 4. As shown in Fig. 5, the linking device 100 performs a process of conducting an interview with users who are the targets of the qualitative survey from among the users who are the targets of the quantitative survey, based on the operation of the administrator on the tally processing screen 400 of the quantitative survey.

[0058] Suppose that the administrator performs a selection operation by hovering the mouse over one cell on the GT table 406 of the tallying process screen 400, for example, cell 406a of a certain information terminal "W PC" shown in Fig. 5. In this case, the linked device 100 displays an interview implementation screen 501 for the user who responded to the cell "W PC" 406a as a pop-up or the like.

[0059] For example, the administrator may interview users who have answered the questionnaire to verify or correct the answers given in the quantitative survey, obtain specific opinions of users, etc. Furthermore, it may be possible to obtain answers that differ from the hypothesis given for the answers to questions in the quantitative survey.

[0060] The linked device 100 displays the number of users who can be interviewed on the interview implementation screen 501 in the portion of the GT graph 407 "W PC" corresponding to the cell selection. The number of users who can be interviewed is the number of users who have previously answered "interviewable" to the question about whether they can be interviewed in the questionnaire content "questionnaire about yourself" of the quantitative survey.

[0061] 5, the number of users who can be interviewed is "72" out of the total number of "720" users who answered "two computers" to question 1 (Q1). When the administrator operates and selects interview implementation button 501a on interview implementation screen 501, linked device 100 displays interview implementation confirmation screen 601.

[0062] Fig. 6 is a diagram showing an example of an interview implementation confirmation screen. The linked device 100 displays the interview implementation confirmation screen 601 shown in Fig. 5 as a pop-up or the like on the tallying processing screen 400. When the administrator operates and selects a "Proceed to interview" button 601a on the interview implementation confirmation screen 601, the linked device 100 transitions to processing for conducting interviews with the corresponding "72" users. In addition, the previous state can be restored by operating a "Cancel" button 601b.

[0063] In response to the operation of "Proceed to interview" button 601a, linked device 100 transitions from the questionnaire processing by questionnaire section 110 to the processing of conducting an interview by interview section 120.

[0064] (Example of interview creation screen) 7 is a diagram showing an example of an interview project creation screen. The linked device 100 displays, for example, an interview project creation screen 700 shown in FIG.

[0065] The example interview project creation screen 700 shown in FIG. 7 is a creation screen for specific interview content to be conducted with the 72 users who can be interviewed out of the total 720 users who answered "Two PCs" to question 1 (Q1) described above.

[0066] The linking device 100 displays, in the upper half of the interview project creation screen 700, information corresponding to the list item 305a of the questionnaire content "Questionnaire about yourself," information corresponding to the question display screen 405 for question 1 (Q1) "What information terminal are you answering this questionnaire on?", and information corresponding to the corresponding cell 406a of the GT table 406 for the answer "Two personal computers."

[0067] The linked device 100 also displays information about the interview implementation in the lower half of the interview project creation screen 700. The information about the interview implementation includes an interview format display screen 701 indicating the interview format, such as "First-come, first-served multi-interview. Among the monitors targeted for recruitment, the first five monitors will be automatically selected and the BOT will conduct the interview. The recruitment period is one week from the start.", and an arbitrary project name 702 for the interview implementation. The content of the interview format display screen 701 is a statement that indicates the content of the interview implementation to the user, and is created by the administrator.

[0068] When the administrator operates and selects the "OK" button 703a on the interview project creation screen 700, the linked device 100 moves to the process of inviting interviews with the corresponding user "72." In addition, the administrator can return to the previous state by operating the "Cancel" button 703b.

[0069] 8 is a diagram showing an example of an interview scenario editing screen. The linked device 100 displays an interview scenario editing screen 800 when carrying out processing for inviting interviews.

[0070] The coordination device 100 supports the creation of wording for each interview (question) according to a predetermined scenario in a multi-interview on an interview scenario editing screen 800. The coordination device 100 displays a plurality of question creation screens 801 to be presented to the user on the interview scenario editing screen 800.

[0071] 8, the linked device 100 displays an interview purpose question creation screen 801a. The administrator creates a statement on the interview purpose question creation screen 801a to convey to the user the purpose of the interview and its meaning to the monitor.

[0072] In addition, the linked device 100 displays a question text creation screen 801b for the timing of use of the survey. The administrator creates the timing of use of the survey as a question text on the question text creation screen 801b for the timing of use of the survey.

[0073] In the linked device 100, multiple questions can be added according to a scenario of a multi-interview envisioned by the administrator by operating the "add agenda" operation button 802. Multiple question creation screens 801a, 801b, ... shown in Fig. 8 are used as questions (question sentences) when the BOT of the linked device 100 (interview unit 120) automatically conducts an interview with a user.

[0074] A "Proceed to Interview" button 803 for confirming the interview is activated and displayed by the editing operation at the top of the interview scenario editing screen 800. When the administrator operates the "Proceed to Interview" button 803, the linked device 100 starts processing the interview for the corresponding user.

[0075] Fig. 9 is a diagram showing an example of an interview start confirmation screen. Fig. 9 shows the display state on the administrator's browser 101. The coordinating device 100 displays an interview start confirmation screen 900 in response to the operation of the "Proceed to interview" button 803. When the administrator operates and selects the interview "start" button 901a on the interview start confirmation screen 900, the coordinating device 100 transitions to interview start processing for the corresponding user. In addition, the previous state can be restored by operating the "Cancel" button 901b.

[0076] The administrator pays a fee or points each time an interview is conducted. For example, the administrator may conduct interviews with users by paying a fee for each interview in advance. In this case, the linked device 100 displays the interview format (first-come, first-served multi-interview) and the estimated amount (19,800 yen) on the estimate display screen 902 shown in FIG. 9.

[0077] Furthermore, the user may receive points or the like as compensation for the labor of conducting the interview or answering the questionnaire. In this case, the linking device 100 or a fee management device connected to the linking device 100 may return a portion of the fee collected from the administrator to the interviewed user in the form of points. In addition, for the qualitative survey (interview) service of the embodiment, the service may be provided without limit to subscribers (administrators) of a flat-rate unlimited use plan, without the need to make payments each time.

[0078] 10 is a diagram showing an example of a BOT interview history screen. The linked device 100 (interview unit 120) interviews users who have accepted the interview according to questions that the BOT has set in advance. For example, the linked device 100 has the BOT interview the first five people who respond to the interview invitation for the above-mentioned "72" users (the first five people invited on the interview format display screen 701).

[0079] 10 shows an interview history screen 1000 displayed on the administrator's browser 101. The linked device 100 displays a response status screen 1001 above the interview history screen 1000. The response status screen 1001 displays that, of the five users (monitors #1 to #5), interviews have been completed with three users (monitors #1 to #3), and the remaining two users (monitors #4 and #5) are currently being recruited.

[0080] For example, when the administrator selects the answer status 1001a of monitor #1, the linked device 100 displays the interview history conducted with monitor #1 in a chat format on a history display screen 1002. In the history display screen 1002 shown in Fig. 10, the BOT first transmits the above-mentioned question sentence creation screen 801a for the interview purpose to the user (monitor #1), and the user responds 1002a, "Thank you for your help." Based on this response, the BOT then transmits the above-mentioned question sentence creation screen 801b to the user, and the user responds 1002b, "I use it in between housework."

[0081] In this way, the collaborative device 100 automatically sends a plurality of questions that the administrator has created in advance on the interview scenario editing screen 800 to the user using the BOT, progresses the interview, and displays the interview history in real time on the history display screen 1002.

[0082] The linked device 100 also displays a "1on1 direct" button 1003 for direct questions at the bottom of the interview history screen 1000. The "1on1 direct" button 1003 is operated when the administrator directly interviews the user via chat. For example, the administrator operates the "1on1 direct" button 1003 when the administrator wants to dig deeper into the answers on the history display screen 1002, for example, when the administrator wants to directly interview the user about any question for which a scenario has not been set.

[0083] 11 is a diagram showing an example of a direct question creation screen. When the administrator operates the "1on1 direct" button 1003, the linked device 100 displays, on the administrator's browser 101, a message creation screen 1100 for creating a question in free text.

[0084] Using the message input screen 1101, the administrator conducts an in-depth interview with a desired specific user based on the transition of answers obtained by the BOT up to that point. When the administrator inputs a question on the message input screen 1101 and operates the send button 1102, the linked device 100 transmits the question to the browser 101 of the corresponding user.

[0085] The question shown in Figure 11 is an example of an additional question that was not set for the BOT: "Thank you for answering the interview the other day. We were able to get some very useful information. This time, we would like to interview you only about sports gyms."

[0086] In addition, the linked apparatus 100 displays an explanation screen 1103 on the message creation screen 1100, which explains the meaning of the direct question "1on1 direct" for the administrator, etc.

[0087] Fig. 12 is a diagram showing an example of a confirmation screen for a direct question. When the administrator operates a send button 1102 on a message creation screen 1100, the linked device 100 displays a confirmation screen 1200 for a direct question to be sent to the user by push notification, on the administrator's browser 101, as shown in Fig. 12.

[0088] The linked device 100 displays the question 1101 entered by the administrator on the message input screen 1101 on a direct question confirmation screen 1200, and when the administrator operates and selects a "Start" button 1202a, the linked device 100 transmits the question 1101 to the corresponding user. In addition, the state can be returned to the previous state by operating a "Cancel" button 1202b.

[0089] Fig. 13 is a diagram showing an example of a direct question history screen. As shown in Fig. 13, the linked device 100 displays a direct question history screen 1300 on the user's browser 101. Attribute information 1301 of the monitor (user) is displayed on the side of the interview history screen 1300. The attribute information 1300 includes information such as personal information such as the user's name, occupation, and place of residence, a questionnaire response status, and the questionnaire question (Q1) and response that are the basis of the direct question "1on1 Direct".

[0090] On a direct question history screen 1300, a direct question 1301a in free text created by the administrator is sent to the user, and the user responds with a response 1302a. After this, based on the response result, a direct question 1301b in free text created by the administrator is sent again to the user, and the user responds with a response 1302b. This process is repeated in a chat format. The linked device 100 displays the history of this chat exchange.

[0091] (Example of processing by linked devices) 14A and 14B are flowcharts showing an example of processing performed by the coordinating device 100. The quantitative survey and qualitative survey processing performed by the coordinating device 100 and the coordinating processing between them will be described in order with reference to FIGS. 14A and 14B.

[0092] 14A and 14B show the processes of the questionnaire section 110, interview section 120, monitor section 130, monitor application 140, and the user and administrator (corresponding to the browser 101) described in FIG.

[0093] First, the browser (user) 101 uploads the aggregated data obtained by tallying the user's responses to a specific questionnaire in a quantitative survey (step S1401). The questionnaire unit 110 of the linked device 100 displays the aggregation processing screen 400 (see FIG. 4) for the uploaded aggregated data on the browser (administrator) 101 (step S1402).

[0094] When the administrator clicks on the tally output button 402a "aggregate and display in browser" on the tally processing screen 400 of the browser (administrator) 101 (step S1403), the survey unit 110 performs tally processing for the corresponding survey (step S1404).

[0095] The questionnaire unit 110 then extracts a monitor ID for each cell 406a (see FIG. 5) on the tallying screen 400 (step S1405). At this time, the questionnaire unit 110 accesses the monitor unit 130, which returns the number of monitors (number of users) that can be interviewed (qualitative research) using the extracted monitor ID (step S1406). As a result, the questionnaire unit 110 displays the tallying results on the screen (step S1407).

[0096] Next, the administrator places the mouse over the area (cell 406a) that he or she wishes to interview on the browser (administrator) 101 (step S1408). This causes the questionnaire unit 110 to present the number of monitors (number of users) that can be interviewed, which is shown on the interview implementation screen 501 on the tallying processing screen 400, and display and output an interview implementation button 501a (step S1409).

[0097] Next, when the administrator clicks on the interview implementation button 501a on the browser (administrator) 101 (step S1410), the questionnaire unit 110 displays and outputs the interview implementation confirmation screen 601 (step S1411). Then, when the administrator clicks on the "Proceed to interview" button 601a on the interview implementation confirmation screen 601 on the browser (administrator) 101 (step S1412), the browser (administrator) 101 starts up the interview unit 120.

[0098] The interview unit 120 displays the interview project creation screen 700 (FIG. 7) (step S1413). Then, when the administrator inputs a project name 702 on the browser (administrator) 101 and clicks the OK button 703a (step S1414), the interview unit 120 displays and outputs the interview scenario editing screen (FIG. 8) (step S1415).

[0099] Then, when the administrator edits the scenario on the browser (administrator) 101 (step S1416), the interview section 120 activates and displays the "Proceed to interview" button 803 (step S1417).

[0100] Next, as shown in Fig. 14B, the administrator clicks on "Proceed to interview" button 803 on browser (administrator) 101 (step S1418), which causes interview unit 120 to display and output interview start confirmation screen 900 (Fig. 9) (step S1419).

[0101] Then, when the administrator clicks on the interview "start" button 901a on the browser (administrator) 101 (step S1420), the interview section 120 requests the monitor section 130 to process an interview invitation for the relevant users (step S1421). The target users for the interview invitation are, for example, the 720 users shown in cell 406a selected by the administrator out of the 1000 users who responded to the questionnaire shown in FIG.

[0102] Then, the monitor unit 130 starts a multi-interview process for the relevant users (five people) on a first-come, first-served basis (step S1422), as shown in Fig. 9, for example. Then, the monitor unit 130 sends a push notification of the start of the interview process to the monitor application 140. In response to the push notification (step S1423), the monitor application 140 extracts users (72 people) who have accepted the interview from the relevant users (720 people in Fig. 5) (step S1424).

[0103] Next, the interview unit 120 performs an interview start process (step S1425), and performs a multi-interview process for the first five users among the 72 users who accepted the interview (step S1426). At this time, the monitor application 140 interviews the five users by direct questions from the BOT or the administrator (see Figs. 10 to 13, etc.) (step S1427).

[0104] When the interview section 120 finishes the interview process (step S1428), the monitor section 130 ends the first-come-first-served interview process (step S1429). The monitor application 140 performs point processing for the interview (step S1430), and the above process ends.

[0105] According to the embodiment described above, in the method for linking quantitative and qualitative surveys, a computer conducts a quantitative survey using a questionnaire for users, and extracts users who have provided desired responses based on the results of the quantitative survey. Then, based on the presentation of the extracted users, a process is executed in which a qualitative survey is conducted by interviewing users selected by an administrator from the presented users. This makes it possible to seamlessly link quantitative and qualitative surveys. For example, it becomes possible to easily conduct qualitative surveys, such as digging deeper into the support for responses to a questionnaire by users who have provided responses through the quantitative survey.

[0106] The extraction process may also involve presenting the administrator with the answers and the number of answers for each of a number of questions in the questionnaire obtained as the response results of the quantitative survey, and extracting users whose answers are included in the answers selected by the administrator based on the presentation. This allows the administrator to conduct interviews with users appropriate for the qualitative survey based on the response status including the number of responses of the users.

[0107] The process of presenting may also be such that the ratio of the number of responses for each question to the total number of respondents in the questionnaire obtained as the response results of the quantitative survey is presented to the administrator. This allows the administrator to conduct interviews with users appropriate for the qualitative survey based on the ratio of responses for each question to the total number of users.

[0108] The presentation process may also include presenting the number of users who can participate in the interview, which is previously obtained based on the responses from the users. This allows the administrator to appropriately determine when to start the qualitative survey based on the number of users who can participate in the interview.

[0109] Furthermore, the qualitative research may be conducted by interviewing a predetermined number of users selected from the number of users who can participate in the interview, thereby enabling the administrator to conduct an appropriate number of interviews.

[0110] In addition, the qualitative research may be conducted by inviting interviewees to interview the users who are the subjects of the interview, and then conducting the interview with a predetermined number of users on a first-come, first-served basis among the users who agree to the interview. This allows the administrator to conduct an appropriate number of interviews.

[0111] The qualitative survey may be carried out using a BOT that responds to the results of the quantitative survey and sends pre-created questions and answers to users, making it possible to automatically carry out both the quantitative survey and the qualitative survey after the quantitative survey.

[0112] In addition, the qualitative survey may be configured so that the administrator can switch to an interview with a desired user by directly asking questions through text input from the BOT based on the transition of the answer results using the BOT. This allows the administrator to easily conduct a more in-depth interview with a specific desired user based on the user's answers in the BOT interview, thereby enriching the content of the qualitative survey.

[0113] The program relating to the linkage between the quantitative survey and the qualitative survey described in this embodiment can be realized by executing a prepared program on a computer. This program is recorded on a computer-readable recording medium such as a semiconductor memory, a hard disk, a flexible disk, a CD-ROM, or a DVD, and is executed by being read from the recording medium by the computer. This program may also be distributed via a network such as the Internet. [Industrial Applicability]

[0114] The quantitative and qualitative survey linking method, quantitative and qualitative survey linking program, and quantitative and qualitative survey linking device according to the present invention may be implemented, for example, by adding a linking function between the two to a device that performs the quantitative and qualitative surveys separately. This linking of the quantitative and qualitative surveys makes it possible, for example, to perform a qualitative survey seamlessly following a quantitative survey, and is suitable for linking data between various quantitative and qualitative surveys. [Explanation of symbols]

[0115] 100 Collaboration device (a collaboration device between quantitative and qualitative research) 101 Browser 110 Survey Section 111 Summary display section 112 Counting Processing Unit 120 Interview Section 121 Interview application processing unit 122 Interview Processing Section 130 Monitor section 131 Monitor DB 132 Monitor control processing section 140 Monitor App 201 CPU 202 ROM 203 RAM 205 Hard Disk 213 Network Interface 300 Menu screen 305 Survey list screen 400 Aggregation processing screen 403 Counting results screen 406 GT table 406a Cell 407 GT Graph 501 Interview screen 601 Interview confirmation screen 700 Interview project creation screen 800 Scenario editing screen 801 Question creation screen 900 Interview start confirmation screen 1000 Interview History Screen 1100 Message creation screen 1101 Message input screen 1200 Direct Question Confirmation Screen 1300 Interview History Screen NW Network

Claims

1. The computer Conduct quantitative surveys using questionnaires to users, Extracting users who have provided desired responses based on the results of the quantitative survey; Based on the extracted presentation of users, an administrator selects users from the presented users and conducts a qualitative survey by interviewing them. A method for linking quantitative research and qualitative research, comprising: executing a process.

2. The extraction process includes: presenting to the manager the answers and the number of answers for each of the multiple questions in the questionnaire obtained as a result of the quantitative survey; extracting the users included in the answer selected by the administrator based on the presentation; 2. The method for linking quantitative research and qualitative research according to claim 1, wherein the method comprises:

3. The process of presenting includes: presenting to the manager the ratio of the number of responses to each question to the total number of respondents to the survey obtained as a result of the quantitative survey; 3. The method for linking quantitative research and qualitative research according to claim 2, wherein the method comprises:

4. The process of presenting includes: presenting the number of users who can participate in the interview, which is previously obtained based on responses from the users; 3. The method for linking quantitative research and qualitative research according to claim 2, wherein the method comprises:

5. The qualitative research includes: Conducting the interview with a predetermined number of the users who can participate in the interview as interview subjects; 2. The method for linking quantitative research and qualitative research according to claim 1, wherein the method comprises:

6. The qualitative research includes: soliciting interviews with the users who are the interview subjects; Conducting the interview with a predetermined number of the users who have accepted the interview on a first-come, first-served basis; 2. The method for linking quantitative research and qualitative research according to claim 1, wherein the method comprises:

7. The qualitative research includes: A BOT is used to send pre-created questions and answers to the user in response to the results of the quantitative survey.

2. The method for linking quantitative research and qualitative research according to claim 1, wherein the method comprises:

8. The qualitative research includes: The method for linking quantitative and qualitative research as described in claim 6, characterized in that, based on the progress of the response results using the BOT, the administrator can switch from the BOT to an interview of direct questions by inputting text for the user of his / her choice.

9. On the computer, Conduct quantitative surveys using questionnaires to users, Extracting users who have provided desired responses based on the results of the quantitative survey; Based on the extracted presentation of users, an administrator selects users from the presented users and conducts a qualitative survey by interviewing them. A program for linking quantitative and qualitative research, characterized by executing processing.

10. Conduct quantitative surveys using questionnaires to users, Extracting users who have provided desired responses based on the results of the quantitative survey; Based on the extracted presentation of users, an administrator selects users from the presented users and conducts a qualitative survey by interviewing them. A device for linking quantitative and qualitative research, comprising a control unit.

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