Show case

Abstract

To enhance a sales-promotion effect in cross-merchandising by improving appealing force of a commodity displayed in a panel with respect to a purchaser concerning a show case including the commodity display panel in addition to commodity display shelves.SOLUTION: A show case comprises: a case body 1 including a display chamber 11 inside and having an opening 1a on a front surface; commodity display shelves 13 arranged inside the display chamber 11; and a commodity display panel 26 arranged to partially cover the opening 1a in front of the opening 1a. The panel 26 includes lock bodies 28 having a horizontal lattice shape. The panel 26 is sliding-movably supported in a horizontal direction by guide structures 37 formed in the case body 1.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a showcase having shelves for displaying products within a display chamber defined by a case body having a front opening. [Background technology]

[0002] The showcase according to the present invention has a panel for displaying products outside the display room, and this configuration is disclosed in, for example, Patent Document 1 and is publicly known. The showcase in Patent Document 1 has a display room with an open front and a machine room, one above the other, and shelves for displaying products are installed in multiple levels vertically inside the display room. A panel (rack) for displaying products is detachably attached to the outside of each side panel of the showcase that divides the display room into left and right. The panel is composed of a support frame and a lattice-like hanging net provided within the support frame. A similar showcase is also disclosed in Patent Document 2. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2004-105619 A [Patent Document 2] JP 2004-290253 A Summary of the Invention [Problem to be solved by the invention]

[0004] In stores and the like where showcases are installed, a display technique called cross-merchandising is sometimes adopted, in which related products, such as beverages and food, from different categories are displayed together. In the showcase of Patent Document 1, products can be displayed on shelves and panels, so that, for example, beverages (products) can be displayed refrigerated on the shelves and foods (products) related to the beverages can be displayed at room temperature on the panels, allowing these products to be displayed together in the showcase. However, because the gaze of purchasers tends to be directed toward products on the shelves in front of the showcase, products displayed on the panels on the sides of the showcase are difficult to notice. For this reason, there is room for improvement in the showcase of Patent Document 1 in that the promotional effect of cross-merchandising cannot be fully achieved.

[0005] To provide a showcase that allows a purchaser to simultaneously view both merchandise displayed on shelves in a display room and merchandise displayed on a panel formed outside the display room, and that is suitable for a marketing strategy relating to cross-merchandising. [Means for solving the problem]

[0006] The showcase of the present invention includes a case body 1 having a display chamber 11 therein and an opening 1a on the front side, a shelf 13 for displaying goods installed in the display chamber 11, and a panel 26 for displaying goods arranged in front of the opening 1a so as to partially cover the opening 1a. The panel 26 includes a horizontal lattice-shaped hook 28. The panel 26 is supported by a guide structure 37 formed on the case body 1 so as to be slidable in the left-right direction.

[0007] When the left-right width dimension of panel 26 is defined as W1 and the left-right opening dimension of opening 1a of case body 1 is defined as W2, width dimension W1 is set to less than 50% of opening dimension W2.

[0008] Panel 26 is made up of a rectangular edge frame 27 and a hook 28 arranged within edge frame 27. Guide structure 37 is provided with an upper guide 38 that guides and slides the upper part of panel 26 in the left-right direction. Upper guide 38 is made up of a pair of left and right runners 42, 42 provided on the left and right sides of the upper surface of upper frame 29 that constitutes edge frame 27, and a guide rail 43 that is long in the left-right direction and is fixed to the upper front end of case body 1 to guide each runner 42.

[0009] Panel 26 is formed so as to cover opening 1a from the upper end to the lower end. Guide structure 37 includes a lower guide 39 that guides the lower portion of panel 26 in the left-right sliding direction. Lower guide 39 is composed of lower frame 30 that constitutes edge frame 27, and guide grooves 57 that are recessed in the lower front end of case body 1 and guide the front and rear surfaces of lower frame 30 in sliding motion.

[0010] The panel 26 and each runner 42 are detachably connected via a connecting structure 51 . Effect of the Invention

[0011] In the showcase of the present invention, a shelf 13 for displaying products is installed in the display chamber 11, and a panel 26 for displaying products is arranged in front of the opening 1a. Therefore, if products are displayed on both the shelf 13 and the panel 26 in a line in the front-to-back direction, the products displayed on both (the shelf 13 and the panel 26) can be simultaneously seen by a purchaser. In addition, in the showcase of the present invention, the panel 26 includes a horizontal lattice-shaped hook 28, so that a purchaser can see the products displayed on the shelf 13 through the gaps in the hook 28, and the visibility of the products on the shelf 13 is not significantly impaired. In addition, in the showcase of the present invention, the panel 26 is supported by a guide structure 37 so that it can slide in the left-right direction. Therefore, by moving the panel 26 left and right, a purchaser can easily see the products displayed on the shelf 13 behind the panel 26, and can also easily take out the products on the shelf 13.

[0012] As described above, according to the present invention, a showcase suitable for a marketing strategy relating to cross-merchandising can be obtained, since both the products displayed on the shelves 13 in the display room 11 and the products displayed on the panel 26 formed outside the display room 11 can be simultaneously seen by a purchaser. Also, according to the present invention, since the panel 26 is supported by the guide structure 37 so as to be slidable in the left-right direction, it is easy to see the products on the shelves 13 and to remove the products from the shelves 13, and the usability as a showcase is not impaired, so that a showcase with excellent practical convenience can be obtained.

[0013] When the width dimension of the panel 26 in the left-right direction is defined as W1, and the opening dimension of the opening 1a of the case body 1 in the left-right direction is defined as W2, if the width dimension W1 is set to less than 50% of the opening dimension W2, it is possible to prevent the panel 26 from generating a "dead space" that hinders the removal of products from the shelf 13. In other words, if the width dimension W1 is set to 50% or more of the opening dimension W2, the panel 26 will be present in the center of the opening 1a in the left-right direction even if the panel 26 is moved to either the left or right end position, and a dead space that hinders the removal of products from the shelf 13 will be formed. In contrast, if the width dimension W1 is set to less than 50% of the opening dimension W2 as in the present invention, the panel 26 can be reliably moved from the center of the opening 1a by positioning the panel 26 at either the left or right end position, and therefore it is possible to prevent the dead space from being formed in the center. As a result, it is possible to display products over the entire left-right direction of the shelf 13, and it is possible to prevent the display capacity of the showcase from being reduced due to the presence of a dead space.

[0014] If the upper guide 38 of the guide structure 37, which guides the upper part of the panel 26 in the left-right direction, is composed of a pair of runners 42, 42 provided on the left and right sides of the upper surface of the upper frame 29 constituting the edge frame 27 of the panel 26, and a guide rail 43 long in the left-right direction, which is fixed to the upper front end of the case body 1 and guides each runner 42, it becomes possible to guide the panel 26 in a slidable state by each runner 42, and a so-called top-suspended guide structure 37 can be obtained. With such a top-suspended guide structure 37, it is possible to prevent dust and the like from adhering to the runners 42 and the guide rail 43, so that the panel 26 can be smoothly slid in the left-right direction. Incidentally, in a bottom-loaded guide structure in which the panel 26 is slidably guided by a wheel provided at the bottom of the edge frame 27, dust and the like are likely to adhere to the wheel, and the dust and the like become a running resistance of the wheel, making it difficult to smoothly slide the panel 26.

[0015] If panel 26 is formed so as to cover the upper end to the lower end of opening 1a, and guide structure 37 is provided with lower guide 39 that slides and guides the lower part of panel 26 in the left-right direction, this, together with upper guide 38, can slide and guide the upper and lower parts of panel 26, allowing panel 26 to slide more smoothly in the left-right direction. Also, if lower guide 39 is composed of lower frame 30 that constitutes edge frame 27, and guide groove 57 that is recessed in the lower front end of case body 1 and slides and guides the front and rear faces of lower frame 30, it can slide and guide the lower part of panel 26 with a simpler structure than a lower guide composed of a runner and a rail that guides this runner.

[0016] When the panel 26 and each runner 42 are detachably connected via the connecting structure 51, the panel 26 can be easily removed from the guide structure 37. Therefore, it is possible to smoothly switch between a usage state in which the showcase has the panel 26 and a usage state in which the showcase does not have the panel 26. [Brief description of the drawings]

[0017] [Figure 1]1 is a front view of an open showcase according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a vertical sectional side view of the open showcase. [Diagram 3] FIG. 4 is a vertical sectional side view showing the guide structure. [Figure 4] FIG. [Diagram 5] FIG. 13 is a front view of the upper guide showing a state in which the connecting structure is separated. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0018] (Embodiment) Fig. 1 to Fig. 5 show an embodiment in which the present invention is applied to a refrigerated open showcase. In this embodiment, front, rear, left, right, and up and down are indicated by crossed arrows shown in Fig. 1 and Fig. 2 and indicated near each arrow. In Fig. 2, a refrigerated open showcase (hereinafter, simply referred to as "showcase") includes a case body 1 formed in a vertically elongated rectangular parallelepiped shape having an opening 1a on the front side, and a base 2 supporting the lower surface of the case body 1. The case body 1 is composed of a heat-insulating box body 3 having a U-shape when viewed from the side, which occupies most of the case body 1, a ceiling frame 4 provided at the upper front end of the heat-insulating box body 3, a pair of left and right side panels 5 and 5 that close the openings on the sides of the heat-insulating box body 3 and the ceiling frame 4, an inner decorative frame 6 and an outer decorative frame 7 that cover the ceiling frame 4, and a lower decorative frame 8 provided at the lower edge of the heat-insulating box body 3. The ceiling frame 4 is formed across the left and right direction of the heat-insulating box body 3.

[0019] As shown in Figure 3, an inner decorative frame 6 is provided on the rear half of the underside of the ceiling frame 4 in a downward protruding manner. An outer decorative frame 7 is provided in front of and above the ceiling frame 4 to cover it. The ceiling frame 4 is covered by these inner and outer decorative frames 6 and 7 except for the front half of its underside. The front edge of the outer decorative frame 7 defines the upper front end of the opening 1a of the case body 1. The front edge of the bottom decorative frame 8 defines the lower front end of the opening 1a of the case body 1.

[0020] As shown in FIG. 2, the interior of the storage space surrounded by the case body 1 is divided into a display room 11 and a circulation passage 12 by an inner case 10 that is U-shaped when viewed from the side. The left and right sides of the display room 11 are divided by a pair of side panels 5·5. In the display room 11, shelves 13 for placing products such as food and beverages to be displayed are installed in multiple levels. The rear vertical wall that forms the inner case 10 constitutes the rear wall 14 of the display room 11, and a total of three levels of shelves 13 are installed while being supported by the rear wall 14. An opening 1a on the front side of the case body 1 communicates with an opening 15 of the display room 11. In the base 2, a compressor 16 and a condenser 17 that constitute a refrigeration cycle, a condenser fan 18 that cools these devices, and the like are installed.

[0021] The circulation passage 12 is formed in a U-shape in a side view so as to surround the display room 11 from three sides. A circulation fan 20 for forming an air flow in the circulation passage 12 and an evaporator 21 for cooling the air flowing through the circulation passage 12 are provided in the circulation passage 12. A downward air outlet 22 is provided at the upper front end of the circulation passage 12, and an upward air inlet 23 is provided at the lower front end of the circulation passage 12. The air outlet 22 is formed between the inner case 10 and the inner decorative frame 6, and the air inlet 23 is formed between the inner case 10 and the lower decorative frame 8. By driving the circulation fan 20, the cold air cooled by the evaporator 21 is blown downward from the air outlet 22, and an air curtain of cold air toward the air inlet 23 is formed in front of the shelf 13 (see the dashed arrows in Figures 2 and 3). This air curtain blocks the intrusion of outside air into the display room 11. The air in the display room 11 is also cooled.

[0022] As shown in Figures 1 and 2, a panel 26 for displaying goods is disposed at the opening 1a on the front side of the case body 1, i.e., in front of the opening 15 of the display chamber 11. The panel 26 is composed of a rectangular edge frame 27 forming the periphery and a horizontal lattice-shaped hook 28 for displaying goods that is provided within the frame of this edge frame 27, and is disposed in a vertical position facing the rear wall 14 of the display chamber 11, so as to partially cover the opening 1a from the upper front end to the lower front end of the case body 1. The edge frame 27 is formed into a vertically long rectangular frame shape by upper and lower frames 29, 30 and left and right side frames 31, 31 made of hollow square pipes, and a lattice net 32 ​​is stretched within the frame surrounded by these frames 29, 30, 31, 31. The lattice mesh 32 is formed by welding a large number of horizontal lattice lines 33 (hanging bodies 28) and vertical lattice lines 34 made of metal wire into a lattice shape, and both ends of each of the lattice lines 33, 34 are welded to the inner frame surfaces of the frames 29, 30, 31, 31. The panel 26 is disposed at the opening 1a of the case body 1, forward of the air curtain that runs from the air outlet 22 toward the air inlet 23.

[0023] As shown in FIG. 1, when the width dimension of the panel 26 in the left-right direction is defined as W1 and the opening dimension of the opening 1a in the front of the case body 1 in the left-right direction is defined as W2, the width dimension W1 is set to be smaller than the opening dimension W2. In this embodiment, the width dimension W1 is set to one-third of the opening dimension W2. The opening dimension of the display chamber 11 in the left-right direction is the same as the opening dimension W2 of the opening 1a in the case body 1 in the left-right direction. The panel 26 is supported by a guide structure 37 so as to be slidable in the left-right direction. The guide structure 37 is composed of an upper guide 38 that guides the upper part of the panel 26 to slide in the left-right direction, and a lower guide 39 that guides the lower part of the panel 26 to slide in the left-right direction.

[0024] As shown in Figs. 3 and 5, the upper guide 38 is composed of a pair of runners 42, 42 provided on the left and right sides of the upper surface of the upper frame 29, and a guide rail 43 that is long in the left and right directions and is fixed to the upper front end (upper edge of the opening 1a) of the case body 1 and guides each runner 42 to run in the left and right direction. As shown in Fig. 3, the guide rail 43 is made of a strip material with a C-shaped cross section that opens downward, and has a pair of rail parts 44 at the front and rear of the opening. As shown in Figs. 3 and 4, the runner 42 is composed of a runner body 45 in the form of a rectangular block long in the left and right directions, four rollers 46 rotatably provided on the left and right sides of the front and rear surfaces of the runner body 45, a runner shaft 47 whose upper end is supported by the runner body 45, and a connecting plug 48 fixed to the lower end of the runner shaft 47. The runner shaft 47 is made of a round shaft and is supported in a state where it can rotate around a vertical axis relative to the runner body 45. Each runner 42 can run in the left and right direction by the rollers 46 being received on the upper surface of the rail part 44 and rolling.

[0025] The panel 26 and each runner 42 are detachably connected via a connecting structure 51. As shown in FIG. 5, the connecting structure 51 on the left side of the panel 26 is composed of the connecting plug 48 of the left runner 42, and a connecting socket 52 that is provided at the left end of the upper surface of the upper frame 29 and engages with the connecting plug 48 in the left-right direction. As shown in FIG. 3 and FIG. 4, the connecting socket 52 is made of a molded product with a C-shaped cross section that opens upward, and a stopper 53 that determines the insertion limit of the connecting plug 48 is protruding upward from the left end of the lower wall, and an engagement hole 54 is recessed near the right end of the lower wall. A notch is formed on the lower surface of the right side of the connecting plug 48, and an elastic arm 55 is protruding rightward from the notch. An engagement claw 56 that engages with the engagement hole 54 when the connecting plug 48 is inserted into the connecting socket 52 to the limit is provided on the lower surface of the elastic arm 55. The connecting structure 51 on the right side of the panel 26 is configured in a left-right opposite manner to the above.

[0026] In the connecting structure 51 in the separated state shown in FIG. 5, the connecting plug 48 is inserted into the connecting socket 52 until it abuts against the stopper 53, so that the connecting socket 52 and the connecting plug 48 are engaged with each other. In addition, the engaging claw 56 engages with the engaging hole 54, so that the connecting plug 48 is held in the connecting socket 52 in a non-removable state. As a result, the connecting socket 52 and the connecting plug 48 are integrally connected. Meanwhile, in the connecting structure 51 in the connected state shown in FIG. 4, the elastic arm 55 is elastically deformed upward to release the engagement between the engaging hole 54 and the engaging claw 56. In this state, the connecting plug 48 can move left and right relative to the connecting socket 52, and the connecting socket 52 and the connecting plug 48 can be separated from each other by removing the connecting plug 48 from the connecting socket 52.

[0027] The lower guide 39 is composed of the lower frame 30 of the panel 26 and a guide groove 57 that is provided at the lower front end (lower edge of the opening 1a) of the case body 1 and slides and guides the front and rear surfaces of the lower frame 30. The lower decorative frame 8 is formed in a horizontal L-shape, and the guide groove 57 is formed in the upper surface of the lower decorative frame 8 as a recess in the left and right direction. The groove dimension in the front and rear direction of the guide groove 57 is formed larger than the thickness dimension in the front and rear direction of the lower frame 30, and the lower frame 30 is guided to slide in the left and right direction with either the front or rear surface of the lower frame 30 in contact with the guide groove 57. As described above, the panel 26 is supported by the guide structure 37 suspended from above so as to be slidable in the left and right direction. When the panel 26 is hung on the pair of runners 42, the left and right connecting structures 51 are connected to each other with the lower frame 30 inserted into the guide groove 57 first.

[0028] As shown in FIG. 2, products are displayed on the panel 26 using a commercially available hook hanger 60 or the like. The hook hanger 60 has a hook portion 61 that is horizontally long and U-shaped when viewed from the side, and a hanging portion 62 for mounting to the panel 26. The hook hanger 60 can be mounted to the panel 26 by hooking and connecting the hanging portion 62 to the horizontal lattice lines 33·33 (hanging bodies 28) adjacent to each other above and below. Products are displayed by hanging them from the hook portion 61 of the hook hanger 60 mounted to the panel 26. By displaying products on the panel 26 in this way, products displayed on the shelf 13 and products displayed on the panel 26 can be arranged in front and behind each other. The panel 26 can be slid left and right, so that when a customer wants to see products on the shelf 13 behind the panel 26, the customer can approach the showcase and slide the panel 26 to the left or right. In addition, a lattice net 32 ​​is stretched within the frame of the edge frame 27 of the panel 26, so that a purchaser can see the products displayed on the shelf 13 behind the panel 26 through the gaps between the products via the lattice net 32.

[0029] It is preferable that the width dimension W1 of the panel 26 is set to 20% or more and less than 50% of the opening dimension W2 of the display room 11. This is because, if the width dimension W1 is less than 20% of the opening dimension W2, the space available for displaying products is reduced, and the display capacity of the panel 26 is reduced. Also, if the width dimension W1 is 50% or more of the opening dimension W2, the panel 26 will be located in the center of the opening 1a in the left-right direction regardless of whether the panel 26 is moved to the left or right end. It is optimal to set the width dimension W1 of the panel 26 to 30% to 40% of the opening dimension W2 of the display room 11.

[0030] As described above, in the showcase of this embodiment, the shelf 13 for displaying products is installed in the display chamber 11, and the panel 26 for displaying products is arranged in front of the opening 1a. Therefore, if products are displayed on both the shelf 13 and the panel 26 in a line in the front-to-back direction, the products displayed on both (the shelf 13 and the panel 26) can be simultaneously seen by the purchaser. In addition, in the showcase of this embodiment, the panel 26 includes the horizontal lattice-shaped hanging body 28, so that the purchaser can see the products displayed on the shelf 13 through the gaps in the hanging body 28, and the visibility of the products on the shelf 13 is not significantly impaired. In addition, in the showcase of this embodiment, the panel 26 is supported by the guide structure 37 so that it can slide left and right. Therefore, by moving the panel 26 left and right, the purchaser can easily see the products displayed on the shelf 13 behind the panel 26, and can also easily take out the products on the shelf 13.

[0031] As described above, according to this embodiment, it is possible to obtain a showcase suitable for a marketing strategy relating to cross-merchandising, since both the products displayed on the shelves 13 in the display room 11 and the products displayed on the panel 26 formed outside the display room 11 can be simultaneously viewed by a purchaser. Also, according to this embodiment, since the panel 26 is supported by the guide structure 37 so as to be slidable in the left-right direction, it is easy to see the products on the shelves 13 and to take out the products from the shelves 13, and it is possible to obtain a showcase with excellent practical convenience without impairing the usability as a showcase.

[0032] In the showcase of this embodiment, the width dimension W1 in the left-right direction of the panel 26 is set to less than 50% of the opening dimension W2 of the opening 1a of the case body 1, so that by positioning the panel 26 at either the left or right end, the panel 26 can be reliably moved from the center of the opening 1a, and it is possible to prevent the panel 26 from forming a "dead space" in the center that would prevent products from being removed from the shelf 13. As a result, it is possible to display products across the entire left-right direction of the shelf 13, and it is possible to prevent a decrease in the display capacity of the showcase due to the presence of dead space.

[0033] The upper guide 38 of the guide structure 37, which guides the upper part of the panel 26 in the left-right direction, is composed of a pair of runners 42, 42 provided on the left and right sides of the upper surface of the upper frame 29 constituting the edge frame 27 of the panel 26, and a guide rail 43 long in the left-right direction, which is fixed to the upper front end of the case body 1 and guides each runner 42, so that the panel 26 can be guided in a slidable state while suspended by each runner 42, and a so-called top-suspended guide structure 37 can be obtained. According to such a top-suspended guide structure 37, it is possible to prevent dust and the like from adhering to the runners 42 and the guide rail 43, so that the panel 26 can be smoothly slid in the left-right direction. Incidentally, in a bottom-loaded guide structure in which the panel 26 is slidably guided by a wheel provided at the bottom of the edge frame 27, dust and the like are likely to adhere to the wheel, and the dust and the like become a running resistance of the wheel, making it difficult to smoothly slide the panel 26.

[0034] The panel 26 is formed so as to cover the upper end to the lower end of the opening 1a, and the guide structure 37 is provided with a lower guide 39 that slides and guides the lower part of the panel 26 in the left-right direction. This, in combination with the above-mentioned upper guide 38, allows the upper and lower parts of the panel 26 to be slidably guided, so that the panel 26 can be slid more smoothly in the left-right direction. In addition, the lower guide 39 is composed of the lower frame 30 that constitutes the edge frame 27, and the guide groove 57 that is recessed and formed in the lower front end of the case body 1 to slide and guide the front and rear surfaces of the lower frame 30, so that the lower part of the panel 26 can be slidably guided with a simpler structure than a lower guide composed of a runner and a rail that guides the runner.

[0035] Since the panel 26 and each runner 42 are detachably connected via the connecting structure 51, the panel 26 can be easily removed from the guide structure 37. Therefore, it is possible to smoothly switch between a usage mode in which the showcase has the panel 26 and a usage mode in which the showcase does not have the panel 26.

[0036] In the above embodiment, one panel 26 is provided, but multiple panels 26 may be provided. In this case, the total width dimension W1 of each panel 26 is preferably set to less than 50% of the opening dimension W2 of the display chamber 11. In the above embodiment, the panel 26 is formed to extend from the upper end to the lower end of the opening 1a on the front surface of the case body 1, but the vertical length dimension of the panel 26 is not limited to this, and the panel 26 may cover from the upper end of the opening 1a of the case body 1 to the middle part in the vertical direction. The lattice net 32 ​​does not need to be provided in the entire frame of the edge frame 27, and the lattice net 32 ​​may be provided partially in the edge frame 27. The hanging body 28 may be composed of multiple square pipes installed in the left-right direction within the frame of the edge frame 27. The showcase of the present invention is not limited to refrigerated showcases, and can also be applied to open showcases in which products are displayed at warm or normal temperatures. [Explanation of symbols]

[0037] 1 Case body 1a aperture 11 Exhibition room 13 Shelves Panel 26 27 Border frame 28 Latch body 29 Upper Frame 30 Bottom frame 37 Guide structure 38 Upper guide 39 Lower guide 42 Runner 43 Guide rail 51 Connection structure 57 Guide groove W1: Panel width in the left-right direction W2 Left and right opening dimension of the case body opening

Claims

1. A case body (1) having a display chamber (11) therein and an opening (1a) on the front surface; A shelf (13) for displaying merchandise installed in the display room (11); a panel (26) for displaying merchandise arranged in front of the opening (1a) so as to partially cover the opening (1a); Equipped with The panel (26) includes a horizontal lattice-shaped fastener (28), A showcase characterized in that a panel (26) is supported so as to be slidable in the left-right direction by a guide structure (37) formed on a case body (1).

2. The showcase of claim 1, wherein when the left-right width dimension of the panel (26) is defined as (W1) and the left-right opening dimension of the opening (1a) of the case body (1) is defined as (W2), the width dimension (W1) is set to less than 50% of the opening dimension (W2).

3. The panel (26) is composed of a rectangular frame (27) and a hook (28) disposed within the frame (27). The guide structure (37) includes an upper guide (38) that guides the upper portion of the panel (26) in a lateral sliding manner; The showcase of claim 1, wherein the upper guide (38) is composed of a pair of left and right runners (42, 42) provided on the left and right sides of the upper surface of the upper frame (29) constituting the edge frame (27), and a guide rail (43) that is long in the left-right direction and is fixed to the upper front end of the case body (1) to guide the running of each runner (42).

4. The panel (26) is formed so as to cover the upper end to the lower end of the opening (1a), The guide structure (37) includes a lower guide (39) that guides the lower portion of the panel (26) in a lateral sliding manner. The showcase of claim 3, wherein the lower guide (39) is composed of a lower frame (30) constituting the edge frame (27) and a guide groove (57) formed as a recess in the lower front end of the case body (1) to guide the front and rear surfaces of the lower frame (30) in sliding motion.

5. 4. The showcase according to claim 3, wherein the panel (26) and each runner (42) are detachably connected via a connecting structure (51).

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