Advertisement providing system and method therefor

Abstract

To provide an advertisement system capable of providing a CRM and having high advertisement efficiency and its method.SOLUTION: An advertisement system for supplying advertisement information for supplying advertisement information by a network system having an internally oriented application, includes an advertisement storage unit for storing advertisement information of an adviser, a user information storage unit for storing user information and purchase information of an advertisement recipient, and a storage device for performing storage. In the advertisement system, one or more advertisers issue an ID of the internally oriented application to the advertisement recipient, provide it so as to enable the advertisement recipient to execute functions of the internally oriented application, and further, provide advertisement information of one or more advertisers and purchase information of products or services of the advertisers who issued the ID.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an advertising system and method capable of efficient customer management, and in particular, to an advertising system and method using an internally oriented application. [Background technology]

[0002] In recent years, technologies have been developed to promote user purchasing behavior by advertising using frequently used apps (application programs and software programs used on PCs, information processing devices, and mobile devices, especially apps for smartphones and tablets) such as SNS. For advertisers offering products and services, it is effective for sales to have users continue to purchase the same type of product, but traditional segment advertising lacked the technology to resolve this issue. In addition, SNS, which has been used as a traditional advertising medium, is advantageous as an advertising medium in terms of the number of users, frequency of use, and continuity rate, but due to its nature, its main function is to communicate with the outside world, and there were a certain number of users who felt uneasy about it as a medium involved in purchasing behavior involving monetary transfers. LINE (registered trademark) and Instagram (registered trademark) are dominated by externally oriented factors, and inserting advertisements into them did not easily lead to users' purchasing behavior. The inventor believes that the reason for this is that, for example, even if an advertisement is inserted while chatting with a friend, the chat with the friend takes priority, and taking action against the advertisement is postponed. Here, we define apps whose main function is communication with the outside world as externally oriented apps, and conversely, those whose main function is directed at the user themselves (menstrual management apps, diet improvement apps, daily exercise management apps, apps for diabetic patients, diet apps, medication management apps, etc.) as internally oriented apps (however, these apps also may include communication with the outside world, such as online diagnosis, but they are judged solely based on whether their main function is internal or external, and the app given as an example is judged to be an internally oriented app.) Apps with many internally oriented factors allow users to interact with the app at their own pace, so it is thought that if advertising is provided there, the user's purchasing behavior will be given high priority.

[0003] Cited Document 1 discloses a technique for providing a program that can accurately identify segments for which advertisements are effective. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 7300789 Summary of the Invention [Problem to be solved by the invention]

[0005] The invention of Patent Document 1 provides advertisements according to the user's preferences, but it does not allow management of products once purchased by the user. For this reason, CRM (customer relationship management) cannot be performed. [Means for solving the problem]

[0006] (Invention 1) In an advertising system for supplying advertising information, the advertising information is supplied by a network system having an internally oriented application, an advertisement storage unit for storing advertisement information of an advertiser; A user information storage unit stores user information and purchase information of an advertisement recipient, and a storage device stores the above. One or more of the advertisers issue IDs of the internally directed applications to the advertisement recipients, and provide the advertisement recipients with functions of the internally directed applications so that the advertisement recipients can execute the functions of the internally directed applications; The advertising system further provides advertising information of one or more advertisers and purchasing information of products or services of the advertiser who issued the ID. This configuration allows efficient customer management using the calendar function included in the app. In addition, the use of an internally oriented app improves advertising efficiency. (Invention 2) The advertising system of Invention 1, wherein the internally oriented app is an app that provides a diet function or a menstrual management function. Advertising efficiency can be improved by using a diet app or menstrual management app that has a high retention rate. (Invention 3) The advertising system of invention 1 provides a psychology-based intervention. Having a psychology-based intervention will increase your app's DAU rate. (Invention 4) The advertising system of invention 3, wherein the psychology is cognitive behavioral therapy. Having an intervention based on cognitive behavioral therapy will further increase the app's DAU rate. (Invention 5) The advertising system of Invention 1, wherein the advertising recipient is a user who is registered on the advertiser's server. This allows advertisers to efficiently guide their users to introspective apps. (Invention 6) An advertising system according to invention 5, wherein user information other than information identifying an individual is transmitted from the advertiser's server to the user information storage unit. Since information identifying the user's personal information is not provided to the advertising system, the user's concerns can be alleviated. (Invention 7) The advertising system of Invention 1, in which the calendar function included in the internally oriented app is linked to the advertising information. Efficiency can be improved by linking the app's calendar function with purchasing information and processing it. (Invention 8) The advertising system of invention 1, wherein the advertising system calculates an activity rate of the internal orientation application or advertising information of the advertisement recipient, and bills the advertiser according to the activity rate. By utilizing the configuration of the present invention, advertising fees can be calculated appropriately. (Invention 9) An advertising system that combines Invention 1 with any one or more of Inventions 2 to 8. (Invention 10) In an app management system consisting of at least an app provider, a product / service provider, and a user of the product / service, The product or service provider will bear the user's app usage fee, The application provider grants the user a right to use the application, The system provides advertising information provided by the product / service provider to the app provider to the user via the app. (Invention 11) In a system consisting of at least an application provider server, a product / service provider server, and an information processing terminal of a user of the product / service, The product or service provider pays the app usage fee according to the number of users of the user, The server of the application provider grants the user a right to use the application, The system provides advertising information provided from the product / service provider's server to the app provider's server to the user's information processing terminal via the app. Effect of the Invention

[0007] According to the advertising system of the present invention, CRM can be realized and efficient advertising can be provided. [Brief description of the drawings]

[0008] [Figure 1]FIG. 1 is a conceptual diagram showing a system of the present invention. [Diagram 2] FIG. 2 is a flow diagram showing the operation flow of the present system. [Diagram 3] FIG. 13 is a diagram showing an example of a screen image according to an embodiment of the present invention. [Figure 4] 1 is an example of a table containing user specific information and purchasing information. [Diagram 5] Examples of product and service information and user customization information. [Figure 6] 1 is an example of a business model using the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] The present invention is based on the inventor's discovery that, for example, by using a calendar function (or schedule function) provided in a menstrual management app, it is possible to increase a user's purchasing behavior by linking the calendar function with the user's purchasing information and preference information and providing advertisements to the user. (Configuration of the advertising system of the present invention) (Information processing terminal) As an embodiment of the present invention, a program installed on a user's information processing terminal such as a PC, a notebook computer, or typically a smartphone or tablet is given. Hereinafter, an advertising system 100 of the present invention will be described with reference to FIG. 1. An information processing terminal 110, which is a smartphone here, is equipped with a control device 101 that controls an internally directed application, here a menstrual management application program, a storage device 102 that stores the application program body, a display device 103 such as a liquid crystal monitor, an input device 104 such as a touch panel or a keyboard, a communication device 105 for communicating with an external network, a measuring device 106 that measures vital data, and the like. In addition, the information processing terminal 110 is connected to an advertising server 130 that controls the entire advertising system 100 via a network 120, which is a network such as the Internet, wireless connection, or preferential connection, and the advertising server 130 includes an advertising storage unit 131 and a user storage unit 132. In addition, the advertising system 100 here is connected to an advertiser server 140 via the network 120. In addition, in this embodiment, a system in which programs and necessary data, etc. are stored in the information processing terminal 110 and the terminal operates as a stand-alone system is given as an example, but it is also possible to connect to a server 120 via a network 120 and distribute the programs and data to both the server 120 and the information processing terminal 110, or to consolidate the programs and data in the server 120 and use the information processing terminal simply as an input / output device.

[0010] (Ad Server) The advertising server 130 includes an advertising memory unit 131 that stores advertising information provided by advertisers (manufacturers of services or products) affiliated with the operator of this advertising system, and a user memory unit 132 that stores user information provided by advertisers (typically, advertising agencies provide information such as age and preferences excluding information that can identify individuals such as name and address for security reasons, but it is also possible to provide user information that includes personal information for the convenience of deleting duplicate IDs when using the app), or information on users who have directly registered with the app.

[0011] (Advertiser server) The advertiser server 140 is a system operated by a manufacturer (advertiser) that provides services or products, and provides a homepage or EC site operated by the advertiser that introduces the company information, services, and products. If a user has registered as a member of the advertiser's products or services, or the EC site, that user information is stored here.

[0012] (Internal Focus App) An internally oriented app is a general term for apps that are intended for the user to manage and use themselves, and typically refers to menstrual management apps, diet apps, meal management apps, medication management apps, health care apps, and exercise management apps, and typically those that have a calendar or schedule function are convenient. The apps used in this application have functions that are commonly used in the above-mentioned applications. For example, a menstrual management application may include a menstrual cycle forecast function, a calendar function, and the like.

[0013] (Advertising System) Next, we will show an example of how the advertising system works by referring to the flow in Figure 2(a). Here, we use a menstrual management app as an example, but it goes without saying that the same functions can be used in other internally oriented apps. First, the user registers in (flow 201). Here, the user can download the menstrual management app from a well-known app store and register as a user using a general registration method, but an example will be shown in which a member of an advertiser's EC site uses a menstrual management app compatible with this advertising system. Here, it is assumed that the user has already registered as a member on an EC site operated by the advertiser. Then, the user presses an ID issue button (not shown) for the menstrual management app via the touch panel 104 on the advertiser's site (not shown) displayed on the display device 103. This action causes the advertiser server 140 to issue an ID to be used in the menstrual management app and provide the ID to the user via a pop-up display, email, SMS, or the like. Along with this, the user obtains a password in a well-known manner. Next, the user downloads the menstrual management app from an app store or a link on the site, installs it on the information processing terminal 110 owned by the user, and logs in using the ID. Here, the app may automatically obtain user information from the advertiser server and store it in the user memory unit, or, upon login, the app may provide a predetermined question format on the display device 103 and have the user input the information via the input device 104, which is then stored in the storage device 102 or the user memory unit 132.

[0014] FIG. 3(a) is a top screen, showing a display example of this advertising system that executes a menstrual management application. In this embodiment, the menstrual management application includes a window 302 that provides a mental health self-care function that provides a menstrual management function, psychological education, disease education, or psychological intervention, typically an intervention program using cognitive behavioral therapy, a window 301 that executes menstrual management functions such as menstrual cycle, expected menstruation date, basal body temperature record, and physical condition record, a window 303 that provides advertisements, and a navigation window 304. From the left, the navigation window 304 includes an advertiser screen transition button, a menstrual management function detailed setting screen transition button, and a psychology intervention function detailed setting screen transition button. FIG. 3(b) shows a display example of an advertiser advertisement screen transitioned by the advertiser screen transition button of the navigation window 304. The screen includes an advertisement window 307 that displays the advertiser's advertising information, a purchase management screen 308 that displays information based on the purchase information of a product previously purchased from the advertiser, a transition button 305 for transitioning to a homepage specified by the advertiser, and a back button 306 for returning to the top screen.

[0015] The menstrual management function and the self-care function can use publicly known functions, for example, the technology of Japanese Patent No. 7138839. In particular, the menstrual management app described in the above patent has a function of self-care of menstrual symptoms by cognitive behavioral therapy in addition to the menstrual management function. Apps with psychology-based intervention module functions increase the rate of continued use and increase the opportunities for users to come into contact with advertisements, improving advertising efficiency. In particular, those that provide modules based on cognitive behavioral therapy aim to change the user's behavior, and not only bring about an improvement in the treatment, but also improve the continuation rate and app usage time due to the characteristics such as the fun of the treatment, which results in an increase in the time that users come into contact with advertisements, further improving advertising efficiency (advertising efficiency can also be further improved by introducing these psychology and cognitive behavioral therapies into other internally oriented apps, but menstrual management apps are the most effective because of their strong pain). Specifically, (flow 202) a menstrual management app is stored in the memory device 102, and when the app is launched, the app operates according to its programming via the control device 101, and functions included in the menstrual app are executed while interacting with the user via the input device 104 and the display device 103.

[0016] (Flow 203) An example of a display screen of an application to which this advertising system is applied is shown in FIG. 3(a). The control of this advertising system is typically performed by a control device executing a software program stored in the storage device of the system. However, it may be realized by hardware such as FPGA or PIC having the same function as software. The figure shows the main screen of the application, and window 301 is a menstruation prediction function that realizes menstruation prediction by associating it with a date on the display device 103, and a calendar function for recording basal body temperature, symptoms associated with menstruation, and daily events. This is a window that provides psychological education, disease education, and intervention based on psychology to the user. Window 302 is a window that provides psychological education, disease education, and intervention based on psychology to the user on the display device 103. Window 303 is provided from the advertising server 130 via the network 120 to the information processing terminal via the communication device 105, and is typically an advertisement for a product or service that is distributed periodically. The advertisement server includes advertisement information from the advertiser who issued the ID to the user and advertisement information from other advertisers, and depending on the settings, advertisements from all advertisers affiliated with the system, only advertisement information from the advertiser who issued the ID, or both are provided. Typically, this advertisement information is stored in the advertisement server 130 as a list in which information on the product or service to be advertised, detailed information is associated with links to sales sites, product attributes (target person, target age, target gender, product category, etc.), and advertisement information tailored to the user's preferences is provided to the user's information processing terminal 110 using a known technology such as that described in Reference 1. When using the app, if the user finds something interesting among the advertisement information displayed in window 303, the user can tap the information on the screen to transition to a page showing detailed information. Here, if the product is purchased from a sales site linked to the window, it is convenient to store the information in the user memory unit 132 together with information on the product, date information, price, etc. The operation screen can be changed using the navigation window 304, and pressing the advertiser transition button transitions to FIG. 3(b).This button can also be modified so that the display is controlled by the control device 101 to change color in response to a request from an advertiser, to alert the user.

[0017] The advertiser page exemplified in Fig. 3(b) is a page dedicated to the advertiser who issued the ID. (Flow 204) The operation after pressing the Advertiser Transition button is explained below. As an example, this advertiser dedicated page is composed of an advertisement in window 307 and a purchase management screen for the target user in window 308, but is not limited to this, and it is possible to add additional information or functions, or to delete the advertisement or purchase management screen and modify the display to add a display or function desired by another advertiser. An example of purchase management information using the calendar function of a menstrual management app is shown in Fig. 4. This is an example of a list in which the user's purchase information is stored simultaneously with a list of ovulation dates and the like stored in the storage device 102 of the system. Although an example is shown in which the purchase information is stored in the user's information processing terminal, the purchase information can also be recorded on an advertiser's server or the like and linked with the calendar function of the user's information processing terminal to exchange information. When the control of the dedicated screen is started, the control device 101 makes an advertisement request to the advertisement server 130, acquires the advertisement information of the advertiser via the net 120, and stores it in the storage device 102. However, the advertisement information may be acquired when the application is started or when normal advertisement information is acquired, and stored in the storage device 102, and may be read out as appropriate, or may be read out periodically to provide advertisements. The advertisement information stored in the storage device is then displayed in a window 307. If the user finds advertisement information that interests him, he accesses the information source and considers purchasing it, as described above. Next, the operation of the purchase management screen window 308 will be described with reference to the list table in FIG. 4. The current date and time and the list table are referenced. When the user purchases a product by referring to the advertisement, or when the control device 101 periodically acquires the purchase information of the user's product from the advertiser, writes it in the list, and updates the stored list. Here, the advertiser that issued the ID is assumed to be Company B. (FIG. 5(a) is a list of information about products of company B. Also, FIG. 5(b) is a list of user customized information based on the analysis results of the user's tastes and purchasing trends. These lists may be stored in a storage device that can be accessed by the user's information processing terminal, but typically the list in FIG. 5(a) is stored in the advertiser server 140 or the advertisement server 130, and the list in FIG. 5(b) is stored in the storage device 102 or the user storage unit 132.)

[0018] Here, it is recorded that Supplement B from Company B was purchased on the 21st of month ●. At this time, the control device 101 refers to the list in Fig. 5(a), acquires related information such as the average use time of Supplement B, related product information, and efficacy videos, and writes them into the list in Fig. 4. The control device 101 controls the purchase management window 308 to display purchase information of Supplement B from Company B on the 21st of month ●, displays the next recommended purchase date (the 25th of month ●), and prompts the user to repurchase (a purchase link button may be displayed or an alert may be sent), provides a button on the screen so that the efficacy videos provided by Company B can be referenced, and displays information about the user's purchase information and purchased products (and further related products), prompts the user to repurchase or purchase related products, and performs control for these. In addition, these purchase information can be not only the general information in Fig. 5(a) but also the customized information for each user in Fig. 5(b). For example, since information that the user purchased supplement B at a cycle that is one day longer than the average use period is described, the control device 101 can refer to this user customized information and perform corrections such as controlling to provide the product advertisement for supplement B for repurchasing or continuing to purchase to the user after five days instead of the average use period of four days. Furthermore, if the control device 101 refers to information such as "uncomfortable" in the health forecast column when referring to the list shown in Fig. 4, it is assumed that the desire to purchase has decreased (this program may be provided with an analysis block (function) that analyzes the user's preferences and purchasing behavior, and advertisements may be controlled by linking the user's purchasing information, such as not looking at the Internet when "uncomfortable," and information obtained by the user's menstrual management software, or a list of the analysis results of the user's preferences and purchasing behavior may be created and stored in the system, and the control device 101 may be controlled to refer to it when advertising or the user's purchasing behavior). In this case, the advertisement efficiency can be further improved by controlling to shift the advertisement distribution date by one day. Here, by touching the "Back button" 306 on the display screen, the user returns to the management screen of the menstrual management app in Fig. 3(a), and the control device 101 continues to control the menstrual management app (flow 205). It is effective to encourage behavioral change in the menstrual management app using psychology, particularly a cognitive behavioral therapy module, since this stimulates purchasing behavior.In other words, the stronger the user's pain, the higher the continuation rate, and further, the more effective the psychological intervention in treating the pain, the higher the continuation rate; therefore, among internally oriented apps, those targeting dieting, diabetes, etc. are effective, and menstrual management apps are particularly effective.

[0019] In this embodiment, a page dedicated to the advertiser is provided as shown in Fig. 3(b) in the case where an ID is issued from a single advertiser, but in the case where IDs are issued from multiple advertisers, multiple pages dedicated to the advertisers may be provided. In this case, a well-known transition method other than the method of transitioning by adding a button to the navigation window as in this embodiment may be used. In addition, as a method of issuing the ID of this application, it is assumed that the application is obtained independently from an application store without being associated with an advertiser, and an ID is issued from there, or that IDs are issued from multiple advertisers, and multiple IDs may be issued to the same user, in which case it is possible to link it to one of the IDs (typically the standalone application or the ID issued first) and manage it with only one of the IDs. If it is managed with the standalone application ID (if there is no standalone application ID, the standalone application ID may be issued as a function of the application after the advertiser issues the ID, or if it is determined that it is the first time the application is used, the advertiser may issue the same ID as that issued by the standalone application), it is convenient because, for example, the data can be transferred to the standalone application even after the relationship with the advertiser that issued the ID is settled and the specific ID is deleted.

[0020] (Measurement of the number of active users (usage rate)) Typically, the advertisement server 130 has a function for measuring the usage index of various users. However, the measurement function may be provided in other parts of the system 100 or in other parts such as the advertiser server. Various indices can be measured by well-known methods. For example, for DAU, the DAU is calculated from the number of unique users of the app on a certain day, the number of advertisement views of the ID issuer, and the number of views of the advertiser-only page, relative to the total number of IDs issued by each advertiser server 140 (if the IDs are issued by the system 100 instead of the advertiser server 140, the IDs are issued by the system 100). Next, the number of MAU is calculated. For this purpose, a target month is selected, and the MAU is calculated from the number of unique users who became active during the month, the number of advertisement views of the ID issuer, and the number of views of the advertiser-only page. For example, the number of any of the MAUs can be notified to the contracted advertiser from the advertisement server 130 and billed. In addition, WAU, DAU / MAU, logging in to the app, registering an account, creating or editing a profile, purchasing in-app items, etc., viewing of product or service introduction pages, viewing of reference information, or viewing of videos are monitored and stored in the system's storage area.

[0021] (Management screen) For advertisers, it is convenient to provide an advertiser management screen (not shown) that can only be viewed by the advertisers, and control the system to provide it to the information processing terminal of the advertiser server. Typically, any of the above measurement and monitoring indicators are configured to be viewable from the advertiser management screen. In addition, the advertisement server 130 collects and compiles the services and products provided by each advertiser and their categorization, information on viewers of advertisements, purchase information, and categorization of user information issued with application IDs, as well as other information such as social conditions, seasons, and weather as necessary, analyzes the correlations between each of these, and provides this information according to the settings of each advertiser, which the advertiser can use for their future advertising strategies.

[0022] (Business Model) An example of a business model using this advertising system is shown in Fig. 6. The advertising system 600 includes an application provider 601 that employs the advertising system, an advertiser A 610, an advertiser B 620, an advertiser C 630, an advertiser A member 611, an advertiser B member 621, and an advertiser C member 631 who have signed a contract with the application provider 601. In this example, a menstrual management application is used as the application, but other applications may be used. In addition, as examples of advertisers, advertiser A is an esthetic service provider, advertiser B is a Chinese medicine sales company, and advertiser C is a sanitary product manufacturer, but they may be other service product providers (however, it is convenient for them to be companies that provide products and services that are desirable to purchase continuously), and there is no limit to the number of affiliated companies.

[0023] Advertiser A enters into a contract with the system provider, and is provided with an ID issuing license by the system provider. Advertiser A issues a usage ID for the (app / advertising) system to the desired user (member) of Advertiser A. The user prepares the environment for using the app through the prescribed procedures such as downloading the app and initial settings of the app, starts using the app, and continues to use it. When the user uses the app, the system provides advertising information of Advertisers A to C to the user information terminal via the app. In addition, as an optional function, the user can check the advertising information of Advertiser A and purchase information from Advertiser A via a dedicated page of Advertiser A, who is the ID issuer. The user browses and purchases products and services based on the advertising information as appropriate. The system stores the user's app usage records, advertising information browsing records, and product and service purchase records. Advertisers B and C also provide the above-mentioned usage methods to their respective members. In addition, the system provides the services and products provided by all contracted advertisers to the user via the app, and optionally provides the contracted advertisers with the sales status of the products and services, user information (number of registered users, number of active users, statistical data), correlation between user characteristics and advertisement browsing and sales of products and services. The system provider also charges advertisers a usage fee according to the number of ID issuance licenses or the number of active users. In this business model, each system participant can benefit: the system provider can acquire a large number of users owned by advertisers, the advertisers can acquire an advertising channel (via the app) with continuous active users, and users can use the app for free (or at a low fee set by the advertiser).

[0024] The above-described embodiment is merely one example, and modifications can be made by combining elements or using known techniques. [Explanation of symbols]

[0025] 100 Ad Delivery 101 Control device 102 Storage device 103 Display device 104 Input Devices 105 Communication equipment 106 Measuring Equipment 110 User's information processing terminal 120 Network 130 Ad Server 131 Advertising Memory Unit 132 User storage unit 140 Advertiser Server

Claims

1. An advertising system for supplying advertising information by a network system having an internally oriented application, an advertisement storage unit for storing advertisement information of an advertiser; A user information storage unit stores user information and purchase information of an advertisement recipient, and a storage device stores the above. One or more of the advertisers issue IDs of the internally oriented applications to the advertisement recipients, and provide the advertisement recipients with functions of the internally oriented applications so that the advertisement recipients can execute the functions of the internally oriented applications; The advertising system further provides advertising information of one or more advertisers and purchasing information of products or services of the advertiser who issued the ID.

2. The advertising system according to claim 1 , wherein the inwardly oriented application is an application that provides a food management function, a diet function, or a menstrual management function.

3. 10. The advertising system of claim 1 providing a psychology-based intervention.

4. 4. The advertising system of claim 3, wherein said psychology is cognitive behavioral therapy.

5. 2. The advertising system according to claim 1, wherein said advertisement recipient is a user who is registered with said advertiser's server.

6. 6. The advertising system according to claim 5, wherein user information other than information for identifying an individual is transmitted from said advertiser's server to said user information storage section.

7. The advertising system according to claim 1 , wherein the advertising information is provided in a linked manner with a calendar function included in the internally directed application.

8. 2. The advertising system according to claim 1, wherein the advertising system calculates an activity rate of the internally-oriented application or the advertising information of the advertisement recipient, and bills the advertiser according to the activity rate.

9. In an application management system including at least an application provider, a product / service provider, and a user of the product / service, The product / service provider pays the user's app usage fee, The application provider grants the user a right to use the application, A system that provides advertising information provided by the product / service provider to the application provider to the user via the application.

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