Management device for managing questionnaire, management method, and program

Abstract

To provide a management device, a management method, and a program that can improve a collection rate when requesting a questionnaire after using a product or service.SOLUTION: A management device 100 includes: a detection unit 107 that detects that a user starts using a questionnaire target; an estimation unit 108 that estimates an examination period required for the user detected by the detection unit 107 to examine the target; and a post-use questionnaire notification unit 109 that notifies a user of a request for a post-use questionnaire regarding the target use at a time when the examination period estimated by the estimation unit 108 elapses from the time when the detection unit 107 detects the start of the use.SELECTED DRAWING: Figure 2

Description

Technical Field

[0001] The present invention relates to a management device, a management method, and a program for managing questionnaires.

Background Art

[0002] Techniques for collecting questionnaires on products or services via the Internet are known. For example, Patent Document 1 discloses a system that discounts products for users who answered a questionnaire at the time of product purchase in order to increase the response rate of the questionnaire.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] By the way, a business operator may investigate user satisfaction and the like after using a product or service. Since the system described in Patent Document 1 requests a questionnaire response at the time of product purchase, it does not consider the questionnaire conducted after use. Therefore, there is room for improvement from the viewpoint of improving the response rate of the questionnaire after use.

[0005] The present invention has been made in view of the above actual situation, and an object thereof is to provide a management device, a management method, and a program capable of improving the response rate when requesting a questionnaire after using a product or service.

Means for Solving the Problems

[0006] To solve the above problems, the management device according to the present invention includes: a detection unit that detects that a user has started using an object of a questionnaire; An estimation unit that estimates the consideration period required by the user detected by the detection unit for the consideration of the target; A post - use questionnaire notification unit that notifies a request for a post - use questionnaire regarding the use of the target at the time when the consideration period estimated by the estimation unit has elapsed since the time when it is detected by the detection unit that the use has started; comprises.

Effect of the Invention

[0007] According to the present invention, it is possible to provide a management device, a management method, and a program capable of improving the recovery rate when requesting a questionnaire after the use of a product or service.

Brief Description of the Drawings

[0008]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Figure 10

Figure 11

Figure 12

Figure 13

Figure 14

Figure 15

Figure 16

Figure 17

Figure 18

Embodiments for Carrying Out the Invention

[0009] The management device, management method, and program according to the embodiments for carrying out the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals. Note that this embodiment is for explanation purposes and does not limit the scope of the present invention. Therefore, those skilled in the art can adopt embodiments in which each of these elements or all of these elements are replaced with equivalents, and these embodiments are also included in the scope of the present invention.

[0010] (Relationship among the management device, terminal device, and program) The management device according to the embodiment of the present invention is composed of one or more server devices. The management device is a device that estimates a consideration period required for consideration for a user who has started using a product or service that is the subject of a questionnaire and notifies the user of a request for a post - use questionnaire.

[0011] Note that the management device is generally realized by causing a computer to execute a program, but it is also possible to execute processing by a dedicated electronic circuit.

[0012] In addition, as an intermediate form between a computer and a dedicated electronic circuit, by applying technologies such as FPGA (Field Programmable Gate Array) that compiles a program into a design script for an electronic circuit and dynamically configures the electronic circuit based on the design script, it is also possible to configure the management device.

[0013] The management device is realized by one or more server computers that communicate with a terminal device accessing a website provided by the management device, and execute each function realized by one or more server programs.

[0014] The terminal device according to the present embodiment is a terminal computer that realizes a smartphone, a tablet computer, a personal computer, etc., and can be realized by executing a terminal program provided from a distribution server or the like by an operator or an operator.

[0015] As the terminal program, something corresponding to a so-called "App" can be adopted. Further, the terminal program may be incorporated into other apps such as an app (App) for providing the service provided by the management device.

[0016] In addition, as the terminal program, a general browser can be adopted, or a script program operating on the browser can be adopted as the terminal program.

[0017] In these cases, apps and browsers operating on the terminal computer serve as an interface for providing a questionnaire to the user by communicating with the questionnaire device functioning as an app server or a web server.

[0018] Generally, programs executed on a server computer or a terminal computer can be recorded on a computer-readable non-transitory information recording medium such as a compact disk, a flexible disk, a hard disk, a magneto-optical disk, a digital video disk, a magnetic tape, a ROM (Read Only Memory), an EEPROM (Electrically Erasable Programmable ROM), a flash memory, a semiconductor memory, etc. This information recording medium can also be distributed and sold independently of the server computer.

[0019] On a server computer or a terminal computer, a program recorded on a non-transitory information recording medium such as a flash memory or a hard disk is read into a RAM (Random Access Memory), which is a temporary storage device, and then the CPU (Central Processing Unit) executes the instructions included in the read program. However, in an architecture where the RAM and the ROM are mapped to a single memory space for execution, the CPU directly reads and executes the instructions included in the program stored in the ROM.

[0020] Furthermore, a server program or a terminal program can be distributed and sold from a distribution server or the like managed by an operator or an operator to a server computer, a terminal computer, etc. via a temporary transmission medium such as a computer communication network, independently of the computer on which the program is executed.

[0021] Note that when the management device is composed of a plurality of computers, the programs operating on each computer are a plurality of different server programs that cooperate while having different functions from each other. Therefore, the combination of the plurality of programs can be considered as a system program for realizing the questionnaire device.

[0022] Hereinafter, in this embodiment, the management device provides a crowdsourcing service including a questionnaire survey, and provides a questionnaire for investigating satisfaction levels regarding the use of products. Note that the targets of the questionnaire are not limited to products, and include, for example, services such as travel, restaurants, beauty salons, etc.

[0023] (Overall Configuration) FIG. 1 is an explanatory diagram showing the cooperation between the management device and other devices. Hereinafter, an explanation will be given with reference to this figure.

[0024] The management device 100 is connected via a communication network 300 such as the Internet to one or more terminal devices 200.

[0025] The management device 100 is operated by an operator or provider of a crowdsourcing service, and provides a service site that provides a crowdsourcing service to users who use the terminal device 200 via the communication network 300. Note that the management device 100 may be operated by an operator or provider that operates e-commerce services such as online malls and online shopping sites, or reservation sites such as travel, restaurants, and beauty salons.

[0026] For each product that is the target of the questionnaire, the management device 100 extracts users who are requested to answer. The management device 100 notifies the extracted users of a request for a questionnaire regarding the use of the product. When the management device 100 detects that the user has started using the product by answering the pre-use questionnaire before using the product and purchasing the target product, it estimates the consideration period required for considering the product based on the answer to the pre-use questionnaire. The management device 100 requests the user to answer the post-use questionnaire at the time when the estimated consideration period has elapsed since the time when it detected that the user started using the product, and gives a reward to the user who answered the post-use questionnaire.

[0027] The terminal device 200 is a terminal used by a user who utilizes the cloud-sourcing service providing site offered by the management device 100. The user uses the terminal device 200 to utilize the cloud-sourcing service or to answer a questionnaire for which a response has been requested from the management device 100.

[0028] (Functional Configuration of Management Device) FIG. 2 is an explanatory diagram showing the functional configuration of the management device 100. The management device 100 includes an extraction unit 101, a user database (User DB) 102, a presentation unit 103, a questionnaire database (Questionnaire DB) 104, a reception unit 105, a pre-use questionnaire notification unit 106, a detection unit 107, an estimation unit 108, a post-use questionnaire notification unit 109, and a reward granting unit 110.

[0029] The extraction unit 101 extracts the user who requests the questionnaire. Specifically, the extraction unit 101 extracts, for each questionnaire, the user who satisfies a preset extraction condition such as extracting a user who has not purchased the target product of the questionnaire. Note that the extraction condition may further include conditions such as the user's attribute information and the purchase history of products similar to the target product.

[0030] The user database 102 is a database that stores user information. Specifically, the user database 102 stores the purchase history of products purchased by the user and the user's attribute information. The attribute information includes any information such as the user's age, occupation, address, and family composition (number of people).

[0031] The prompting unit 103 presents a list of questionnaires for requesting answers to the terminal device 200. Specifically, based on the extraction result by the extraction unit 101, the prompting unit 103 generates a questionnaire list, which is a list of questionnaires for requesting answers, for each user and transmits it to the terminal device 200. Here, an example of the questionnaire list displayed on the display screen 210 of the terminal device 200 is shown in FIG. 3. As shown in the figure, on the display screen 210, summary information 220A, 220B, 220C, and 220D indicating the outline of the questionnaire task are arranged and displayed vertically. The summary information 220A, 220B, 220C, and 220D includes, for example, a thumbnail image 230 representing the target product of the questionnaire and reward information regarding the reward given to the user by answering the questionnaire. In the illustrated example, the summary information 220A and 220C indicate the tasks of the pre-use questionnaire and the post-use questionnaire, and the summary information 220B indicates the task of the post-use questionnaire. Hereinafter, the summary information 220A, 220B, 220C, and 220D are also collectively referred to as summary information 220.

[0032] When any of the summary information 220 of the questionnaires presented by the prompting unit 103 is selected, the prompting unit 103 causes the terminal device 200 to display the detailed page of the selected questionnaire.

[0033] Returning to FIG. 2, the questionnaire database 104 is a database that stores questionnaire forms of questionnaires consisting of one or more questions, answers to the questionnaires, reward information indicating rewards given to users by answering each questionnaire, and the like. Here, an example of a reward table defining the reward for each questionnaire is shown in FIG. 4. As shown in the figure, the reward table includes information such as "questionnaire ID", which is information uniquely identifying the questionnaire, "reward 1", which indicates the reward for the answer to the pre-use questionnaire, and "reward 2", which is the reward for the answer to the post-use questionnaire.

[0034] In addition, the questionnaire database 104 stores a questionnaire table for identifying extraction conditions for extracting the target product of each questionnaire, the URL of the questionnaire form, and the user who requests an answer to each questionnaire. Here, an example of the questionnaire table is shown in FIG. 5. As shown in the figure, the questionnaire table includes "questionnaire ID" which is information for uniquely identifying a questionnaire, "product ID" which indicates information for uniquely identifying the target product of the questionnaire, "product name" which indicates the name of the product, "pre-use questionnaire URL" which indicates the URL of the pre-use questionnaire for the target product, "post-use questionnaire URL" which indicates information for uniquely identifying the URL of the post-use questionnaire for the target product, and "extraction conditions" which indicates the content of the extraction conditions.

[0035] Returning to FIG. 2, the reception unit 105 receives an application from a user who wishes to participate in the questionnaire.

[0036] The pre-use questionnaire notification unit 106 notifies the terminal device 200 of a request for a pre-use questionnaire. Specifically, the pre-use questionnaire notification unit 106 transmits a request message including the URL of the questionnaire form of the pre-use questionnaire to the terminal device 200.

[0037] The detection unit 107 detects that the user has started using the target product of the questionnaire. Specifically, the detection unit 107 determines whether or not it satisfies the determination conditions for determining that the use of the product has started. The determination conditions may be any conditions, and different determination conditions may be set for each target product of the questionnaire. For example, when the detection unit 107 receives a pre-use answer indicating an answer to the pre-use questionnaire and detects that the target product has been purchased, the detection unit 107 performs a determination process based on the determination condition that it determines that the use of the target product has started.

[0038] The estimation unit 108 estimates the consideration period required for considering the target product. Specifically, the estimation unit 108 estimates the consideration period for each user based on the answer to the pre-use questionnaire. The details of the method for estimating the consideration period by the estimation unit 108 will be described later.

[0039] The post - use questionnaire notification unit 109 notifies the terminal device 200 of a request for a post - use questionnaire. Specifically, the post - use questionnaire notification unit 109 transmits a request message including the URL of the questionnaire form of the post - use questionnaire to the terminal device 200.

[0040] The reward granting unit 110 grants a reward to the user. Specifically, the reward granting unit 110 refers to the reward table illustrated in FIG. 4 stored in the questionnaire database 104 and grants the set reward to the user who meets the conditions for granting the reward.

[0041] (Hardware Configuration of the Information Processing Device) FIG. 6 is a block diagram showing the hardware configuration of the information processing device 10 in which the management device 100 and the terminal device 200 are realized. The information processing device 10 includes a CPU 11 that executes processing according to a program, a RAM 12 that is a volatile memory, a ROM 13 that is a non - volatile memory, a storage unit 14 that stores data, an input unit 15 that receives input of information, a display unit 16 that visualizes and displays information, and a communication unit 17 that transmits and receives information, and these are connected via an internal bus 99.

[0042] The CPU 11 controls the operation of the entire information processing device 10, is connected to each component, and exchanges control signals and data. The CPU 11 executes various processes by reading the program stored in the storage unit 14 into the RAM 12 and executing it. As the main functions provided by the program, the CPU 11 executes the processes by the extraction unit 101, the presentation unit 103, the pre - use questionnaire notification unit 106, the detection unit 107, the estimation unit 108, the post - use questionnaire notification unit 109, and the reward granting unit 110.

[0043] The RAM 12 is for temporarily recording data and programs, and holds programs and data read from the storage unit 14, as well as other data necessary for communication. The RAM 12 is used as the work area of the CPU 11.

[0044] The ROM 13 stores a control program executed by the CPU 11 for the basic operations of the information processing apparatus 10, the BIOS (Basic Input Output System), etc.

[0045] The storage unit 14 includes a hard disk drive, a flash memory, etc., stores programs executed by the CPU 11, and stores various data used during program execution. The storage unit 14 functions as a user database 102 and a questionnaire database 104.

[0046] The input unit 15 is a user interface including a touch panel, a keyboard, a mouse, a communication device, etc. The input unit 15 receives an operation input from a user of the information processing apparatus 10 and outputs a signal corresponding to the received operation input to the CPU 11.

[0047] The display unit 16 is a display device such as a liquid crystal display or an organic EL (Electro Luminescence) display that visualizes and displays information.

[0048] The communication unit 17 is a network terminal device or a wireless communication device connected to a network, and a serial interface or a LAN (Local Area Network) interface connecting thereto. The information processing apparatus 10 communicates with other information processing apparatuses, etc. via the communication unit 17. The communication unit 17 functions as a reception unit 105.

[0049] (User extraction process) Subsequently, the operations of the management apparatus 100 and the terminal apparatus 200 will be described with reference to the drawings. First, the user extraction process for extracting users to whom a response is requested for each questionnaire will be described with reference to FIG. 7. The user extraction process starts when the power of the management apparatus 100 is turned on.

[0050] The management device 100 receives the registration of a questionnaire (step S101). Specifically, when a new questionnaire is registered in the questionnaire database 104 and the content of the questionnaire (questionnaire ID, product ID, product name, pre-use questionnaire URL, post-use questionnaire URL, extraction conditions) is registered in the questionnaire table illustrated in FIG. 5, the management device 100 determines that the questionnaire has been registered (step S102; Yes). On the other hand, when the management device 100 determines that the questionnaire has not been registered (step S102; No), it returns to step S101 to receive the registration of the questionnaire.

[0051] Next, the extraction unit 101 of the management device 100 reads out the extraction conditions of the users who are requested to answer the registered questionnaire (step S103). Specifically, the management device 100 refers to the questionnaire table illustrated in FIG. 5 and reads out the extraction conditions using the questionnaire ID of the registered questionnaire as a key. Specifically, for example, when extracting users with questionnaire ID "q0001", the extraction conditions of extracting users who have not purchased "Detergent A", which is the target product of the questionnaire, and whose age is between 20 and 50 years old are read out.

[0052] Next, the extraction unit 101 extracts users who meet the extraction conditions read out in step S103 (step S104). Specifically, the extraction unit 101 extracts users who meet the extraction conditions from the purchase history and attribute information of the users stored in the user database 102.

[0053] Next, the extraction unit 101 associates and stores the registered questionnaire with the user extracted in step S104 (step S105). Specifically, the extraction unit 101 generates (updates) an extraction result table that defines the association between the registered questionnaire and the extracted user. Here, an example of the extraction result table is shown in FIG. 8. As shown in the figure, the extraction result table includes information on the questionnaire ID and the user ID. In the illustrated example, users with user IDs "u00001", "u00002",... are extracted as the users to whom the response to the questionnaire ID "q0001" is requested, and users with user IDs "u00001", "u00003",... are extracted as the users to whom the response to the questionnaire ID "q0002" is requested. The extraction unit 101 stores the generated or updated extraction result table in the questionnaire database 104.

[0054] (Questionnaire Participation Process 1) Next, with reference to FIG. 9, the questionnaire participation process executed by the management device 100 and the terminal device 200 will be described. In the questionnaire participation process, the management device 100 presents a list of questionnaires for which responses are requested to the user based on the extraction result of the user extraction process, accepts an application for participation in the questionnaire, and requests a response to the pre-questionnaire of the applied questionnaire. Hereinafter, the questionnaire participation process 1 when the user selects the summary information 220A indicating the tasks of the pre-use questionnaire and the post-use questionnaire of detergent A in the questionnaire list illustrated in FIG. 3 will be described.

[0055] The questionnaire participation process starts when the user accesses the crowdsourcing service providing site provided by the management device 100. When the questionnaire participation process starts, the terminal device 200 transmits authentication information (user ID, password, etc.) to the management device 100 (step S251).

[0056] Next, the presentation unit 103 of the management device 100 generates a questionnaire list and transmits it to the terminal device 200 (step S201). Specifically, the presentation unit 103 refers to the extraction result table illustrated in FIG. 8 and identifies the questionnaire ID associated with the user ID transmitted from the terminal device 200 in step S251. The presentation unit 103 refers to the reward table illustrated in FIG. 4 and the questionnaire table illustrated in FIG. 5, acquires information such as the reward information of the identified questionnaire ID and the target product of the questionnaire, generates a questionnaire list, and transmits it to the terminal device 200.

[0057] Next, the terminal device 200 causes the questionnaire list transmitted in step S201 to be displayed on the display screen 210 (step S252). Specifically, as illustrated in FIG. 3, the terminal device 200 causes the summary information 220A, 220B, 220C, and 220D of each questionnaire task included in the questionnaire list to be displayed on the display screen 210 so as to be vertically scrollable. When the summary information 220A is selected by the user, the presentation unit 103 transmits the URL of the detailed page of the questionnaire corresponding to the selected summary information 220A to the terminal device 200 and causes it to be displayed on the display screen 210. Here, an example of the detailed page is shown in FIG. 10. As illustrated, the detailed page includes information such as the task content, reward, and application period of the questionnaire. In addition, a participation application button 240 for accepting the participation application of the questionnaire is arranged at the lower part of the detailed page.

[0058] Returning to FIG. 9, next, the reception unit 105 of the management device 100 receives an application to participate in the questionnaire (step S202). Specifically, when the user selects the participation application button 240 on the questionnaire details page illustrated in FIG. 10, the terminal device 200 transmits a participation application notification to the management device 100. When the reception unit 105 receives the participation application notification, it determines that it has received the application to participate in the questionnaire (step S203; Yes), notifies the pre-use questionnaire notification unit 106 to that effect, and proceeds to step S204. On the other hand, when the reception unit 105 does not receive the participation application notification, it determines that it has not received the application to participate in the questionnaire (step S203; No), returns to step S202, and receives the application to participate in the questionnaire.

[0059] When the pre-use questionnaire notification unit 106 receives a participation application notification from the terminal device 200, it requests the user to fill out the pre-use questionnaire (step S204). Specifically, the pre-use questionnaire notification unit 106 refers to the questionnaire table illustrated in FIG. 5 and acquires the URL of the pre-use questionnaire associated with the questionnaire ID of the questionnaire for which the participation application was received in step S203. The pre-use questionnaire notification unit 106 generates a request message including the acquired URL and transmits it to the terminal device 200.

[0060] When the terminal device 200 receives a request to fill out the pre-use questionnaire (step S253), it notifies that the request has been received. Specifically, the terminal device 200 causes, for example, the request message to be displayed on the display screen 210. The user accesses the URL of the pre-use questionnaire included in the message, displays the pre-use questionnaire on the display screen 210, and inputs an answer.

[0061] Here, an example of the pre-use questionnaire is shown in FIG. 11. The pre-use questionnaire includes questions (questions 1 and 3) asking about the frequency of use of the product and the trial period required for the trial of the product targeted by the questionnaire. When the user inputs an answer and selects the answer submission button 340, the terminal device 200 transmits an answer notification including the answers to each question to the management device 100 (step S254).

[0062] Incidentally, the notice of the request for the pre-use questionnaire may be executed, for example, by additionally displaying summary information 220 indicating the task of the pre-use questionnaire in the questionnaire list illustrated in FIG. 3. In that case, when the additionally displayed summary information 220 is selected, the page of the pre-use questionnaire illustrated in FIG. 11 is moved to, and the input of the answer from the user may be received.

[0063] Returning to FIG. 9, next, when the management device 100 receives the answer notification (step S205), it stores the answers to the respective questions in the questionnaire database 104 in association with the user ID.

[0064] Next, the reward granting unit 110 determines whether there is a reward for the pre-use questionnaire (step S206). Specifically, the reward granting unit 110 refers to the reward table illustrated in FIG. 4 and determines whether a reward for the answer to the pre-use questionnaire is set using the questionnaire ID of the questionnaire to be processed as a key. When the reward granting unit 110 determines that a reward is set (step S206; Yes), it executes a process of granting the set reward to the user (step S207). Then, it returns to step S201, and the presentation unit 103 transmits the questionnaire list and displays the questionnaire list on the display screen 210 of the terminal device 200. On the other hand, when the reward granting unit 110 determines in step S206 that no reward is set (step S206; No), it does not execute the process of granting a reward and returns to step S201.

[0065] (Questionnaire participation process 2) Next, the questionnaire participation process 2 when the user selects the summary information 220B indicating only the task of the pre-use questionnaire in the questionnaire list illustrated in FIG. 3 will be described with reference to FIG. 12. Since it includes steps common to the flowchart illustrated in FIG. 9, the description will focus on the differences.

[0066] By the same process as step S252 in FIG. 9, the terminal device 200 causes the questionnaire list illustrated in FIG. 3 to be displayed on the display screen 210. When the user selects the overview information 220B of the pre-use questionnaire task for Shampoo B, the management device 100 transmits the URL of the questionnaire detail page for Shampoo B illustrated in FIG. 13 to the terminal device 200 and causes it to be displayed on the display screen 210. When the user selects the participation application button 240 arranged at the bottom of the detail page, the terminal device 200 transmits a participation application notification to the management device 100.

[0067] In step S211, when the pre-use questionnaire notification unit 106 receives a participation application notification from the terminal device 200 (step S203; Yes), it refers to the questionnaire table illustrated in FIG. 5, obtains the URL of the pre-use questionnaire for Shampoo B, and transmits the obtained URL to the terminal device 200 to cause the pre-use questionnaire to be displayed on the display screen 210 (step S261). Here, an example of the pre-use questionnaire is shown in FIG. 14. The pre-use questionnaire includes a question (Question 1) asking about the purchase frequency of the product. When the user inputs an answer and selects the answer transmission button 340, the terminal device 200 transmits an answer notification including the answers to each question to the management device 100 by the same process as step S254 in FIG. 9.

[0068] Next, when the same process as step S206 or step S207 in FIG. 9 is executed, the presentation unit 103 updates the questionnaire list by adding the post-use questionnaire task of the questionnaire for which the answer notification has been received to the questionnaire list (step S212). Specifically, the presentation unit 103 adds the post-use questionnaire task for Shampoo B to the questionnaire list. Next, returning to step S201, the presentation unit 103 transmits the updated questionnaire list to the terminal device 200 and causes it to be displayed on the display screen 210.

[0069] Here, an example of the updated questionnaire list displayed on the display screen 210 is shown in FIG. 15. As shown in the figure, on the display screen 210, summary information 220E indicating the task of the post-use questionnaire for Shampoo B is newly added and displayed. As shown in the figure, the summary information 220E may include an icon "NEW" indicating that it is a newly added task, information such as the condition "answerable after the trial period has elapsed since the purchase of the product" under which the post-use questionnaire can be answered. Also, as shown in the figure, an answered icon indicating that it has been answered may be attached to the summary information 220B of the pre-use questionnaire that has been answered, or the summary information 220B may be deleted from the questionnaire list.

[0070] (Post-use questionnaire process) Next, with reference to FIG. 16, the post-use questionnaire process executed by the management device 100 and the terminal device 200 will be described. In the post-use questionnaire process, the management device 100 detects that the user has started using the target product, and estimates the consideration period required for considering the target product based on the answer to the pre-use questionnaire. The management device 100 requests the post-use questionnaire at the time when the estimated consideration period has elapsed since the detected time. In the following description, the case where it is determined that the user has started using the target product when the user answers the pre-use questionnaire and purchases the target product will be described as an example.

[0071] The detection unit 107 of the management device 100 determines whether the target product of the questionnaire has been purchased (step S301). Specifically, the detection unit 107 intermittently accesses the user database 102 to read the purchase history, and determines whether the user who submitted the participation application in step S203 has purchased the target product of the questionnaire. When the detection unit 107 determines that the target product of the questionnaire has been purchased (step S301; Yes), it determines whether the user satisfies the usage start determination condition (step S302). Specifically, the detection unit 107 refers to the questionnaire database 104 to determine whether the user has already answered the pre-usage questionnaire for the target product. If it is determined that the user has already answered, the detection unit 107 detects that the user has started using this product (step S302; Yes). The detection unit 107 stores, in the storage unit 14 together with the user ID, the date on which it is registered in the user database 102 that the target product has been purchased, as the usage start date. Note that when it is registered in the user database 102 that a product has been purchased, the detection unit 107 may receive a purchase notification indicating that the user has purchased the product, and determine whether the user has applied to participate in the questionnaire for the product based on the user ID and the product ID included in the received purchase notification, so as to detect that a product for which the application has been submitted has been purchased.

[0072] On the other hand, when the detection unit 107 determines that the user has not answered the pre-usage questionnaire, it determines that the usage start determination condition is not satisfied (step S302; No), and waits for an answer to the pre-usage questionnaire. At this time, the detection unit 107 may transmit, to the terminal device 200, a message requesting an answer to the pre-usage questionnaire via the pre-usage questionnaire notification unit 106.

[0073] When it is determined by the detection unit 107 that the determination condition for the start of use is satisfied (step S302; Yes), the estimation unit 108 estimates the consideration period required by the user for considering the product (step S303). Specifically, the estimation unit 108 estimates the consideration period based on the answers to the pre-use questionnaire. In the pre-use questionnaire of detergent A illustrated in FIG. 11, for example, the estimation unit 108 estimates the consideration period based on the answer to the question regarding the frequency of washing (question 1). For example, when the answer is daily, the estimation unit 108 divides the capacity of detergent A by the standard usage amount of detergent A used in one wash to obtain the period until the detergent A is used up as the consideration period.

[0074] Also, for example, as shown in the figure, if the question regarding the trial period (question 3) is included and the answer is one month, one month may be obtained as the consideration period.

[0075] Also, in the pre-use questionnaire of shampoo B illustrated in FIG. 14, based on the answer to the question regarding the purchase frequency of shampoo (question 1), for example, if the answer is every two weeks, two weeks may be obtained as the consideration period. The estimation unit 108 adds the calculated consideration period to the start date of use detected in step S302 to obtain the answer request date for requesting the answer to the post-use questionnaire. The estimation unit 108 stores the obtained answer request date in the storage unit 14 in association with the user ID and the questionnaire ID.

[0076] Next, the post-use questionnaire notification unit 109 determines whether the consideration period obtained in step S303 has elapsed (step S304). Specifically, the post-use questionnaire notification unit 109 determines whether the current date is the answer request date obtained in step S303, thereby determining whether the consideration period has elapsed since the start date and time of use detected by the detection unit 107. This process may be executed at intervals set, for example, every hour, every three hours, every day, etc.

[0077] When the post - use questionnaire notification unit 109 determines that the consideration period has elapsed (step S304; Yes), it requests a post - use questionnaire (step S305). Specifically, the post - use questionnaire notification unit 109 refers to the questionnaire table illustrated in FIG. 5 and acquires the URL of the post - use questionnaire associated with the questionnaire ID of the target questionnaire. The post - use questionnaire notification unit 109 generates a request message including the acquired URL and transmits it to the terminal device 200. On the other hand, when the post - use questionnaire notification unit 109 determines that the consideration period has not elapsed (step S304; No), it waits until the next determination timing.

[0078] When the terminal device 200 receives a request for a post - use questionnaire (step S351), it notifies that the request has been received. Specifically, the terminal device 200 causes, for example, the display screen 210 to display a message indicating that the request message has been received. The user accesses the URL of the post - use questionnaire included in the message, displays the post - use questionnaire on the display screen 210, and inputs an answer.

[0079] Here, an example of a post - use questionnaire is shown in FIG. 17. When the user inputs an answer and selects the answer submission button 340, the terminal device 200 transmits an answer notification including the answers to each question to the management device 100 (step S352). When the management device 100 receives the answer notification, it associates the answers to each question with the user ID and stores them in the questionnaire database 104.

[0080] Note that the notification of the request for the post - use questionnaire may be executed by additionally displaying summary information 220 indicating the task of the post - use questionnaire in the questionnaire list illustrated in FIG. 3, similar to the pre - use questionnaire. In that case, when the additionally displayed summary information 220 is selected, the page of the post - use questionnaire illustrated in FIG. 17 is moved to, and the input of an answer from the user may be accepted.

[0081] Next, the reward granting unit 110 grants a reward to the user (step S306). Specifically, the reward granting unit 110 refers to the reward table illustrated in FIG. 4, acquires the reward associated with the questionnaire ID of the post - use questionnaire for which a response notification has been received, and executes a process for granting the acquired reward to the user.

[0082] As described above, the management device 100 estimates the consideration period required for the user to consider the product, and requests a post - use questionnaire at the timing when the consideration period has elapsed since the period when it is detected that the use has started. Therefore, since the questionnaire request is notified to the user at a more appropriate time, the response rate of the questionnaire can be improved.

[0083] (Modification example) In the above - described embodiment, the detection unit 107 has been described as detecting that the use of the product has started when the user answers the pre - use questionnaire and purchases the target product of the questionnaire. However, the determination condition for the start of use is not limited to this and can be arbitrarily set. For example, the detection unit 107 may detect that the use has started when the user answers the pre - use questionnaire. In that case, the process of step S301 may not be executed. Also, for example, instead of the purchase of the product, setting the delivery of the purchased product as the determination condition for the start of use may be acceptable. In that case, in step S301, it may be determined whether a notification indicating that the product has been delivered has been received.

[0084] Also, for example, in the case of a form in which samples are distributed at a marketing venue and a post - use questionnaire is collected at a later date, instead of the purchase or delivery of the product, setting the reading of the QR code (registered trademark) attached to the package of the sample as the determination condition for the start of use may be acceptable. In this case, in step S301, the management device 100 may determine whether information read by the QR code (registered trademark) from the terminal device 200 has been received.

[0085] Further, for example, the transmission of image data with position information obtained by photographing the exterior of the building at the marketing venue, or any conditions such as posting the image data or product images on SNS may be set as the determination conditions. In this case, in the process of step S302, the detection unit 107 may determine whether or not the arbitrarily set determination conditions are satisfied.

[0086] Also, in the above embodiment, the estimation unit 108 has been described as estimating the consideration period based on the answers to the pre-use questionnaire, but it is not limited to this. The estimation unit 108 may estimate the consideration period based on the attribute information of the user registered in advance in the user database 102. For example, when estimating the consideration period of the above-mentioned detergent A, a correspondence table between the family composition (number of people) and the consideration period may be created in advance, and the consideration period may be estimated based on this correspondence table. Also, by registering the consideration period in advance for each product at the time of questionnaire registration, the registered consideration period may be used. Also, for users for whom attribute information has not been registered, the consideration period registered in advance for each questionnaire target may be used. In these cases, the management device 100 may not execute the processes of steps S204 to S207 and step S211, and the terminal device 200 may not execute the processes of steps S253, S254, and step S261. Also, the management device 100 may not include the pre-use questionnaire notification unit 106.

[0087] In the above embodiment, it has been described that a reward is given based on the answers to the pre-use questionnaire or the post-use questionnaire, but the conditions for giving the reward are not limited to this. For example, any conditions such as purchasing a product or visiting the questionnaire venue may be set. In that case, the reward for each condition may be set in the reward table illustrated in FIG. 4. Then, when it is determined that the set conditions are satisfied, the reward giving unit 110 may add the set reward. Also, the reward is not limited to points, and may be prizes, gift cards, discount coupons, electronic money, etc.

[0088] In addition, when the post - use questionnaire notification unit 109 detects that the target product has not been purchased for a predetermined period after receiving the response to the pre - use questionnaire in step S205, it may send a notification message to the terminal device 200 indicating that a reward can be obtained based on the response to the post - use questionnaire. Specifically, in step S301, when it is determined that the target product has not been purchased (step S302), the post - use questionnaire notification unit 109 may create a notification message and send it to the terminal device 200.

[0089] In addition, the post - use questionnaire notification unit 109 may send the request schedule to the terminal device 200 before sending the request for the post - use questionnaire in step S305. Specifically, after calculating the consideration period in step S303, a message including the date scheduled to notify the request may be created and sent to the terminal device 200.

[0090] In addition, the date scheduled to request a response to the post - use questionnaire may be displayed in the questionnaire list together with the summary information 220. An example of the display of the questionnaire list in this case is shown in FIG. 18. As shown in the figure, based on the date of the response request calculated in step S303, a message such as "Response possible from 12 / 15" may be displayed in the summary information 220C of the post - use questionnaire to be processed. Specifically, when the presentation unit 103 accesses the crowdsourcing service - providing site provided by the management device 100 and executes the process of step S201, the response request date for each questionnaire stored in the storage unit 14 may be sent to the terminal device 200 together with the questionnaire list and displayed on the display screen 210.

[0091] In addition, when the pre - use questionnaire notification unit 106 and the post - use questionnaire notification unit 109 do not receive a response within a predetermined period after sending the questionnaire request, they may send the questionnaire request to the terminal device 200 again.

[0092] In addition, the information stored in the storage unit 14 is collectively managed by a cloud server existing on the network, and the management device 100 may access the cloud server as needed to read and write information. In this case, the management device 100 may not include the user database 102 and the questionnaire database 104. Further, the user extraction process, the questionnaire participation process, and the post-use questionnaire process performed by the management device 100 may be executed on the cloud based on the information stored in the cloud server.

[0093] Hereinafter, various aspects of the present disclosure will be summarized and described as appendices.

[0094] (Appendix 1) A detection unit that detects that a user has started using the target of the questionnaire, An estimation unit that estimates the consideration period required for the user detected by the detection unit to consider the target, A post-use questionnaire notification unit that notifies a request for a post-use questionnaire regarding the use of the target at the time when the consideration period estimated by the estimation unit has elapsed since the time when the detection unit detected the start of use, A management device comprising:

[0095] (Appendix 2) When the user answers the pre-use questionnaire for the target, the detection unit detects that the user has started using the target. The management device according to Appendix 1.

[0096] (Appendix 3) The estimation unit estimates the consideration period of the user based on the answer of the user to the pre-use questionnaire for the target. The management device according to Appendix 1 or 2.

[0097] (Appendix 4) The pre-use questionnaire includes a question asking about the trial period required for the trial of the target. The estimation unit estimates the consideration period based on the answer to the question. The management device described in Supplementary Note 3.

[0098] (Supplementary Note 5) An extraction unit that refers to a database for managing the purchase history of the target and extracts users who have not purchased the target as unused users; A pre-use questionnaire notification unit that notifies the extracted unused users of a request for the pre-use questionnaire; further comprising: When the detection unit detects that a user who has answered the requested pre-use questionnaire among the extracted unused users has registered in the database that they have purchased the target, the detection unit detects that the user has started using the target. The management device according to any one of Supplementary Notes 2 to 4.

[0099] (Supplementary Note 6) A reward granting unit that grants a reward to a user who has answered the post-use questionnaire among the users detected by the detection unit as having started using the target; further comprising: The management device according to any one of Supplementary Notes 1 to 5.

[0100] (Supplementary Note 7) The post-use questionnaire notification unit notifies a user who has not yet started using the target that the reward will be granted based on the answer to the post-use questionnaire. The management device according to Supplementary Note 6.

[0101] (Supplementary Note 8) A computer performs: a step of detecting that a user has started using an object of a questionnaire; a step of estimating a consideration period required for the detected user to consider the object; a step of notifying a request for a post-use questionnaire regarding the use of the object at a time when the estimated consideration period has elapsed from the detected time; A management method for executing.

[0102] (Appendix 9) A program that causes a computer to perform a process of detecting that a user has started using a target of a questionnaire, a process of estimating a consideration period required for the detected user to consider the target, a process of notifying a request for a post - use questionnaire regarding the use of the target at a time when the estimated consideration period has elapsed from the detected time, and execute.

[0103] Various embodiments and modifications are possible without departing from the broad spirit and scope of the present disclosure. Also, the above - described embodiments are for explaining this disclosure and do not limit the scope of the present disclosure. That is, the scope of the present disclosure is indicated by the claims, not the embodiments. And various modifications made within the scope of the claims and within the scope of the meaning equivalent to the disclosure are considered to be within the scope of this disclosure.

Industrial Applicability

[0104] The present invention can be suitably adopted for a management device, a management method, and a program for managing a questionnaire capable of improving the recovery rate when requesting a questionnaire after using a product or service.

Explanation of Signs

[0105] 100 Management device, 200 Terminal device, 300 Communication network, 101 Extraction unit, 102 User DB, 103 Presentation unit, 104 Questionnaire DB, 105 Reception unit, 106 Pre - use questionnaire notification unit, 107 Detection unit, 108 Estimation unit, 109 Post - use questionnaire notification unit, 110 Reward granting unit, 210 Display screen, 220, 220A, 220B, 220C, 220D, 220E Summary information, 230 Thumbnail image, 240 Participation application button, 340 Answer transmission button, 10 Information processing device, 11 CPU, 12 RAM, 13 ROM, 14 Storage unit, 15 Input unit, 16 Display unit, 17 Communication unit, 99 Internal bus

Claims

1. A detection unit that detects that a user has started using the subject of the questionnaire, An estimation unit that estimates the consideration period required for the user detected by the detection unit to consider the subject, A post-usage questionnaire notification unit that notifies a request for a post-usage questionnaire regarding the use of the subject at the time when the consideration period estimated by the estimation unit has elapsed since the time when it was detected by the detection unit that the use has started, A management device comprising the above.

2. The detection unit detects that the user has started using the subject when the user answers the pre-usage questionnaire for the subject, The management device according to Claim 1.

3. The estimation unit estimates the consideration period of the user based on the user's answer to the pre-usage questionnaire for the subject, The management device according to Claim 1 or 2.

4. The pre-usage questionnaire includes a question asking about the trial period required for the trial of the subject, The estimation unit estimates the consideration period based on the answer to the question, The management device according to Claim 3.

5. An extraction unit that refers to a database that manages the purchase history of the subject and extracts users who have not purchased the subject as non-users, A pre-usage questionnaire notification unit that notifies the extracted non-users of a request for the pre-usage questionnaire, Further comprising, The detection unit detects that the user has started using the subject when it is registered in the database that the user who has answered the requested pre-usage questionnaire among the extracted non-users has purchased the subject, The management device according to Claim 2.

6. A reward granting unit that grants a reward to a user who has answered the post-usage questionnaire among the users detected by the detection unit as having started using the subject, Further comprising, The management device according to Claim 1 or 2.

7. The post-usage questionnaire notification unit notifies a user who has not yet started using the subject that the reward will be granted based on the answer to the post-usage questionnaire, The management device according to Claim 6.

8. A computer, A step of detecting that a user has started using the subject of the questionnaire, A step of estimating the consideration period required for the detected user to consider the subject, A step of notifying a request for a post - use questionnaire regarding the use of the target at a time when the estimated consideration period has elapsed since the detected time; A management method for executing.

9. On a computer, A process of detecting that a user has started using the target of the questionnaire; A process of estimating a consideration period required for the detected user to consider the target; A process of notifying a request for a post - use questionnaire regarding the use of the target at a time when the estimated consideration period has elapsed since the detected time; A program for execution.

Images