Server device, control method therefor, program, and system

The server device and system optimize advertising content for digital signage by processing it according to the device's dimensions, enhancing efficiency and effectiveness in content distribution.

JP2025124463AActive Publication Date: 2025-08-26HIT CO LTD
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Patent Information

Application Number
JP2024020540
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-02-14
Publication Date
2025-08-26
Estimated Expiration
2044-02-14

AI Technical Summary

Technical Problem

Existing digital signage systems require advertisers to prepare content that matches the specific shape and aspect ratio of the signage, which can vary widely, leading to inefficiencies in content preparation and distribution.

Method used

A server device and system that provide a user interface for clients to select display devices and process advertising content according to the device's size and shape, generating optimized display content automatically.

Benefits of technology

Enables efficient processing of advertising content to fit the digital signage's dimensions, eliminating the need for advertisers to tailor content manually and improving the effectiveness of advertising distribution.

✦ Generated by Eureka AI based on patent content.

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Abstract

To appropriately process a received advertisement content according to a digital signage for displaying the advertisement content.SOLUTION: A server device provides a user interface for a client device; via the user interface, acquires an advertisement content to be displayed on a display device and information on the display device selected by a user; and processes the advertisement content according to the information on the display device to generate a display content corresponding to the display device selected by the user.SELECTED DRAWING: Figure 1
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Description

[Technical Field]

[0001] The present invention relates to a server device related to digital signage, a control method thereof, a program, and a system. [Background technology]

[0002] Digital signage (electronic billboards) is known as a display device that is installed outdoors, such as on the wall of a building. Various advertisements are displayed on the digital signage. Patent Document 1 proposes dividing the screen of the display device into a main area and a candidate area, and displaying content in each area, in order to provide content that is highly appealing to targets within an effective range. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 7275379 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the above-mentioned conventional technology has the following problems. For example, in the above-mentioned conventional technology, the digital signage screen is divided into multiple areas and each content is displayed at a size that matches the divided area. However, although the above-mentioned conventional technology adjusts the size of the content before displaying it, the aspect ratio of the main area and the candidate areas is constant.

[0005] However, digital signage comes in a variety of shapes and aspect ratios depending on the location where it is installed, so advertisers must prepare content that matches the shape and aspect ratio of the digital signage on which they will display their advertisements.

[0006] The present invention has been made in view of the above-mentioned problems, and has an object to suitably process accepted advertising content to suit, for example, a digital signage that displays the advertising content. [Means for solving the problem]

[0007] The present invention is characterized in that, for example, a server device that provides an advertising distribution service includes a providing means for providing a user interface to a client device, an acquiring means for acquiring advertising content to be displayed on a display device and information about the display device selected by a user via the user interface, and a processing means for processing the advertising content according to the information about the display device to generate display content corresponding to the display device selected by the user.

[0008] The present invention is also characterized in that, for example, a system including a server device and a client device that provides an advertising distribution service, the server device comprises a providing means for providing a user interface to the client device, an acquiring means for acquiring advertising content to be displayed on a display device and information about the display device via the user interface, and a processing means for processing the advertising content according to the information about the display device to generate display content corresponding to the display device selected by a user, and the client device comprises a requesting means for requesting the server device to provide the advertising distribution service, and a notifying means for notifying the server device of setting information corresponding to user operations received via the user interface provided by the server device. [Effects of the Invention]

[0009] According to the present invention, for example, accepted advertising content can be suitably processed to suit the digital signage that displays the advertising content. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating a configuration of an advertisement distribution system according to an embodiment. [Figure 2] FIG. 2 is a diagram illustrating the configuration of each device according to an embodiment. [Figure 3] FIG. 2 is a diagram illustrating a functional configuration of a server device according to an embodiment. [Figure 4] FIG. 10 is a diagram illustrating a selection screen of a digital signage according to an embodiment. [Figure 5] FIG. 10 is a diagram illustrating a content selection screen according to an embodiment. [Figure 6] FIG. 10 is a diagram illustrating a content playback screen according to an embodiment. [Figure 7] FIG. 10 is a diagram illustrating a panel priority setting screen according to an embodiment. [Figure 8] FIG. 10 is a diagram illustrating a target audience setting screen according to an embodiment. [Figure 9] 10 is a flowchart illustrating a processing procedure for performing advertisement distribution setting according to an embodiment. [Figure 10] 10 is a flowchart illustrating a processing procedure for content processing according to an embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0011] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that the following embodiments do not limit the scope of the present invention, and not all of the combinations of features described in the embodiments are necessarily essential to the solution of the present invention.

[0012] <Advertising distribution system configuration> An embodiment of the present invention will be described below. First, with reference to FIG. 1, an example of the configuration of an advertisement distribution system according to this embodiment will be described. Note that the system configuration described below shows an example that can be applied to the present invention, and is not intended to limit the present invention, nor is it intended to limit the number or type of each device. Furthermore, the functions of a server, etc., described below, may be distributed, or multiple servers may be implemented in a single device.

[0013] The present advertisement distribution system is a system that provides advertisement distribution services and includes a server device 101, a display device 102, and client devices (user terminals) 103a and 103b. The devices are connected to each other via a network 104 so that they can communicate with each other. The server device 101 is a server that provides overall control of the present system and provides applications and web pages for setting up advertisement distribution. Specifically, in response to requests from the client devices 103a and 103b, the server device 101 selects a display device 102 that will display advertisement content and accepts the advertisement content, processes the advertisement content as necessary, and displays it on the selected display device 102.

[0014] The display device 102 is a display device such as a digital signage installed in a structure such as a building. In this system, a plurality of display devices are installed outdoors, and information on each display device is managed by the server device 101. The plurality of display devices include display devices of various sizes and shapes, and according to this embodiment, advertising content is processed according to the selected display device. The display device 102 may be installed outdoors or indoors. For example, the display device 102 and the server device 101 may be installed in a private room such as a toilet, or may be installed inside a means of transportation such as a taxi, bus, train, or airplane.

[0015] The client device 103 is an information processing device used by a user (a company or an individual) who wishes to receive advertisements, and may be a device such as a personal computer or a smartphone that can be used privately as a web client of the server device 101. Note that the client devices 103a and 103b are devices that basically have the same configuration for realizing the present invention, and when describing the same configuration for both devices, the last alphabet will be omitted and they will be described as client device 103.

[0016] <Configuration example of each device> Next, an example of the configuration of each device included in the system according to this embodiment will be described with reference to Figures 2 and 3. Figure 2 shows an example of the hardware configuration of each device according to this embodiment. Figure 3 shows the functional configuration of the server device 101 according to this embodiment.

[0017] First, an example configuration of the server device 101 will be described with reference to FIG. 2. The server device 101 includes a CPU 211, a ROM 212, a RAM 213, a display unit 214, an operation unit 215, a communication I / F 216, and an HDD 217. The CPU 211 is a central processor that performs overall control of the components connected via a system bus 210. The CPU 211 reads computer programs stored in the ROM 212 or the HDD 217 into the RAM 213 and executes them to perform various processes, which will be described later. The ROM 212 stores a boot program for the device, various control programs, and various information. The RAM 213 is used as a work area and temporary area for the CPU 211. The HDD 217 stores the control programs executed by the CPU 211, as well as various data such as the size and shape of each digital signage, installation information, advertising content data, and processing information. The various information stored in the HDD 217 will be described later with reference to FIG. 3.

[0018] The communication I / F 216 can perform bidirectional communication with the client device 103 via the network 104 using broadband wireless communication. Note that the communication I / F 216 may have a wireless LAN (WiFi) or Bluetooth (registered trademark) communication function in addition to or instead of the broadband wireless communication function. For example, the communication I / F 216 does not need to have a broadband wireless communication function. In that case, if the communication I / F 216 has a WiFi communication function, it connects to the network 104 via a nearby access point.

[0019] The display unit 214 is a liquid crystal display that displays various screens and data. The operation unit 215 is an operation input unit that accepts operations, and may be provided integrally with the display unit 214. The operation unit 215 may also include physically configured push-buttons or slide-type buttons.

[0020] Next, an example of the configuration of the client device 103 according to this embodiment will be described. The client device 103 includes a CPU 231, a storage unit 232, a communication I / F 233, an operation unit 234, and a display unit 235. The CPU 231 reads and executes programs stored in the storage unit 232, and controls the entire client device 103. The storage unit 232 stores various data such as control programs executed by the CPU 231 and advertising content.

[0021] The communication I / F 233 can perform bidirectional communication with the server device 101 via the network 104 using broadband wireless communication. Note that the communication I / F 233 may have a wireless LAN (WiFi) or Bluetooth (registered trademark) communication function in addition to or instead of the broadband wireless communication function. For example, the communication I / F 233 does not need to have a broadband wireless communication function. In that case, if the communication I / F 233 has a WiFi communication function, it connects to the network 104 via a nearby access point.

[0022] The operation unit 234 is a user interface that accepts user operations and includes, for example, a keyboard, a mouse, a touch panel liquid crystal display, etc. The display unit 235 is a liquid crystal display that displays various screens provided by the server device 101. A touch panel liquid crystal display may also be used, in which case the operation unit 234 and the display unit 235 are provided as an integrated unit.

[0023] Next, the functional configuration of the server device 101 according to this embodiment will be described with reference to Fig. 3. The functional configuration described below is realized by the CPU 211 reading out a program stored in the HDD 217 or the ROM 212 into the RAM 213 and executing it.

[0024] The server device 101 has, as its functional configuration, an information acquisition unit 301, an information provision unit 302, and a content processing unit 303. The information acquisition unit 301 communicates with the client device 103 via the communication I / F 216 and acquires various setting information and advertising content data via the screens it provides. The information provision unit 302 communicates with the client device 103 via the communication I / F 216 and provides screen information for various setting screens. The content processing unit 303 processes the advertising content acquired from the client device 103 to create an appropriate display image (display content) depending on the size, shape, etc. of the selected display device.

[0025] In addition to various programs, the HDD 217 also stores display device information 311, processing information 312, content information 313, and screen information 314. This information is used as appropriate when the CPU 211 performs processing. The display device information 311 includes information related to the display device, such as the size, shape, installation location, and number of panels of the display device, which is a digital signage installed in various locations. The processing information 312 includes information necessary for processing the advertising content, such as processing parameters for changing the aspect ratio of the advertising content and panel priority in the case of a display device having multiple panels. The content information 313 includes content information acquired from the client device 103 and processed content information if processed. The screen information 314 includes screen information of various screens to be provided to the client device 103. The CPU 211 performs various processes using this information stored in the HDD 217.

[0026] <Digital signage selection> A selection screen for selecting a digital signage according to this embodiment will be described with reference to Fig. 4. A selection screen 400 is an example of a screen displayed on the display unit 235 of the client device 103 based on screen information provided by the server device 101 in response to a request from the client device 103.

[0027] The selection screen 400 shown in FIG. 4 includes selection areas 401 to 403, a search button 404, a candidate display area 405, a selection button 410, and a cancel button 411. The selection area 401 is an area where the user specifies the desired size of the digital signage. As an example, the selection area 401 is configured so that the user inputs a lower limit and an upper limit to specify the desired size range, but this is not intended to limit the present invention. For example, only one size value may be specified. It is also possible to specify only either the lower limit or the upper limit in the selection area 401. In this case, for example, a size of 1000 inches or larger or a size of 1500 inches or smaller is specified. The selection area 402 is an area where the shape of the digital signage is specified. The selection area 402 is configured as a pull-down input format, and multiple shapes are displayed so that they can be selected by operating the pull-down. The shapes of the digital signage include horizontal, vertical, L-shaped, etc., but may include any shape that is feasible. Selection area 403 is an area for selecting an area where digital signage is installed. Selection area 403 is an input form in the form of a pull-down, and by operating the pull-down, multiple installation areas are displayed so that they can be selected.

[0028] When the search button 404 is operated after setting at least one of the selection areas 401 to 403, operation information is sent to the server device 101, and the server device 101 searches for selectable digital signage candidates based on the set information. The searched candidate information is provided to the client device 103 and displayed as a list in the candidate display area 405. For each display device searched as a candidate, the candidate display area 405 displays information related to the display device, such as the display device's identification name, size, shape, and installation location. The user can select a desired digital signage from the multiple candidates displayed in the candidate display area 405. Reference numeral 406 denotes a selection frame indicating that a display device has been selected. When the select button 410 is operated with one display device selected in the candidate display area 405, the display device is selected. On the other hand, when the cancel button 411 is operated, the display device is returned to the original screen before the screen 400 was displayed without selecting a digital signage.

[0029] <Content Selection> A selection screen for selecting advertising content to be displayed according to this embodiment will be described with reference to Fig. 5. Selection screen 500 is a selection screen for selecting a file of advertising content to be displayed, and is an example of a screen displayed on display unit 235 of client device 103 when selection button 410 is operated on screen 400. Note that the same displays as those in Fig. 4 are assigned the same reference numerals, and descriptions thereof will be omitted.

[0030] The selection screen 500 shown in FIG. 5 includes selection areas 501 and 502 and buttons 503 to 506. The selection area 501 is a selection area for specifying an advertising content file stored in the client device 103. Operating button 503 causes a pop-up display of the folder structure of the client device 103, displaying advertising content files for selection. When a desired file is selected from the pop-up window, the selected file is reflected in the selection area 501. Note that the selection area 501 shown in FIG. 5 shows an example in which the video file "xxx.mp4" is selected, but this is not intended to limit the scope of the present invention. For example, the video file is not limited to an mp4 video file, and other video files may be selected, including videos with depth divided into multiple layers including 3D model data. The selection area 502 is a selection area for specifying a target viewer, and is displayed in a pull-down format. Operating the pull-down menu displays multiple selectable distances. Operating button 504 transitions to a screen for specifying the target viewer's location on an image (map). The selection screen on the image will be described later with reference to FIG. 8. Here, the target viewer refers to the viewer who will view the advertisement distribution on the selected display device 102, and the distance from the display device 102 to the target viewer can be specified in the selection area 502. The distance corresponds to the horizontal distance between the display device 102 and the target viewer.

[0031] The candidate display area 405 is the same as in FIG. 4, and therefore description thereof will be omitted. In the candidate display area 405, a candidate display device is selected in a selection frame shown in 406, but the selection may be changed on a selection screen 500 for selecting content. Furthermore, restrictions may be placed on the type of content file and the designated values ​​for the target audience depending on the shape, size, and installation location of the display device selected in the candidate display area 405. Operating the enter button 505 confirms the settings made on the selection screen 500, and transitions to the results screen shown in FIG. 6. On the other hand, selecting the return button 506 returns to the selection screen 400, which is the screen from which transitions began.

[0032] <Result display screen> A result display screen of advertising content according to user settings according to this embodiment will be described with reference to Fig. 6. The result display screen 600 is a screen displayed on the display unit 235 of the client device 103, which displays a sample of advertising content (display content) that has been processed as necessary according to the selected digital signage and the selected advertising content.

[0033] As shown in FIG. 6 , the result display screen 600 includes selection information 601, a sample display 602, and buttons 603 to 605. According to the present embodiment, when the confirm button 505 on the selection screen 500 is operated, digital signage and advertising content are selected. The server device 101 processes the advertising content as needed, and displays a sample of the processed advertising content (display content). For example, if the advertising content received from the client device 103 is video data with an aspect ratio of 16:9, the server device 101 processes the video data to match the aspect ratio of 9:16 of the selected display device 102. Any known processing method may be used. For example, video data with an aspect ratio of 9:16 may be cut out from the original data, or text objects may be extracted from the video data and displayed separately as text objects and image objects. In this case, the 16:9 image object may be displayed at the top of the display panel, and the extracted text object may be displayed at the bottom.

[0034] Selection information 601 displays information about the digital signage selected via selection screens 400 and 500 and the advertising content. Button 603 is displayed superimposed on sample display 602, and operating button 603 plays the processed advertising content (display content). Operating enter button 604 confirms the advertising content displayed on sample display 602 and the selected digital signage. Operating back button 605, on the other hand, returns to screen 500, the transition source.

[0035] <Panel priority setting> Referring to FIG. 7, the setting of panel priority according to this embodiment will be described. According to this embodiment, a display device having a special shape, such as an L-shape, can be selected as the digital signage. Such a display device having a special shape can be configured with multiple panels; for example, an L-shape would be configured with two panels. Here, although it is possible to display the same advertising content on multiple panels, this only makes the display content cluttered from the viewer's perspective and does not increase the advertising effectiveness. Therefore, in this embodiment, a priority is set for each panel, and the display content on each panel is made different, thereby improving the advertising effectiveness.

[0036] As shown in FIG. 7, the setting screen 700 includes a selection panel 701, priority setting areas 702 and 703 for each panel, and buttons 704 and 705. The selection panel 701 displays an object representing the selected digital signage, an L-shaped display device in this example, so that the number of panels can be identified. Here, it is shown that the L-shaped display device is composed of two panels, panel 1 and panel 2. The priority setting area 702 allows the user to set the priority of panel 1, and the priority setting area 703 allows the user to set the priority of panel 2. The priority setting areas 702 and 703 are each displayed in a pull-down format, and selectable priorities are displayed by operating the pull-down menu. Note that, since the example in FIG. 7 has two panels, setting the priority of one panel automatically determines the priority of the other panel and reflects this in the setting area. Here, an example is shown in which the priority of panel 1 is set higher than the priority of panel 2. In this case, for example, image objects in advertising content are preferentially displayed on panel 1, which has a higher priority, and character objects (text objects) are displayed on panel 2, which has a lower priority.

[0037] When the decision button 705 is operated, the priority of each panel set on the setting screen 700 is decided and reflected in the setting information, and the screen returns to the original screen. On the other hand, when the back button 704 is operated, the setting contents are not reflected and the screen returns to the original screen. The original screen is, for example, the selection screen 400, and the setting screen 700 is displayed when an L-shaped digital signage is selected on the selection screen 400.

[0038] <Target audience location setting> The setting screen for setting the positions of the target viewers according to this embodiment will be described with reference to Fig. 8. Setting screen 800 is a screen for selecting the content to be set in setting area 502 of selection screen 500 using an image diagram, and is displayed when button 504 on selection screen 500 is operated.

[0039] 8, the setting screen 800 includes a setting area 801 and buttons 805 and 806. The setting area 801 displays an object 802 representing the installed digital signage and its surroundings, and the user can freely position the target viewer by manipulating a person icon 803 with a pointer 804.

[0040] Reference numeral 805 indicates the horizontal distance from the position of the person icon 803 to the digital signage, the height to the display device screen, and the line connecting them, using dotted lines. Reference numeral 806 indicates the elevation angle from the person icon 803 to the digital signage. The elevation angle changes depending on the position of the target viewer. By adjusting display parameters, etc., of the advertising content displayed on the digital signage according to the elevation angle, it is possible to ensure that the advertising content is clearly visible to the target viewer. Therefore, according to this embodiment, by specifying the position of the target viewer via the setting screen 800, the display of the advertising content can be suitably adjusted, thereby improving advertising effectiveness. Note that the adjustment of the advertising content according to the elevation angle may be processed using any known method and is not limited to the present invention. Furthermore, the adjustment of the advertising content according to the elevation angle is particularly effective for content using 3D data. Therefore, when data including a 3D model is selected in the selection area 501, control may be exercised to enable transition to this setting screen.

[0041] When the decision button 808 is operated, the position of the target viewer set on the setting screen 800 is decided and reflected in the setting information, and the screen returns to the transition source selection screen 500. On the other hand, when the back button 807 is operated, the screen returns to the transition source selection screen 500 without reflecting the set contents.

[0042] <Processing Procedure> The processing procedure of the server device 101 according to this embodiment will be described with reference to Fig. 9. The processing described below is realized, for example, by the CPU 211 reading a program stored in the ROM 212 or the HDD 217 into the RAM 213 and executing the program.

[0043] First, in S101, the CPU 211 determines whether a request from the client device 103 has been accepted. The client device 103 makes a request for advertisement content distribution settings to the server device 101 via the communication I / F 233 in accordance with a user operation. The request may be triggered by operating a predetermined link on a web page provided by the server device 101, or may be triggered by starting an application on the client device 103 that sets up advertisement distribution settings and making the request via the application. If the request is accepted, the process proceeds to S102.

[0044] In S102, the CPU 211 provides the client device 103 that issued the request with information about a screen for configuring advertisement delivery settings. For example, the CPU 211 may provide screen information about the selection screen 400, or may provide screen information about a higher-level menu screen (not shown). Subsequently, in S103, the CPU 211 acquires selection information about the display device via the provided screen. More specifically, when the CPU 211 is notified by the client device 103 that the search button 404 on the selection screen 400 has been operated along with search parameters (e.g., at least one parameter of size, shape, and region), the CPU 211 searches the display device information 311 stored in the HDD 217 using the search parameters, provides information about the corresponding display device to the client device 103 as a digital signage candidate, and displays the information in the candidate display area 405 of the selection screen 400. Thereafter, when a specific display device is selected from the candidates in the candidate display area 405, the CPU 211 acquires the selection information about the display device.

[0045] Next, in S104, the CPU 211 acquires advertising content data from the client device 103 via the selection screen 500. After acquiring the advertising content data, in S105 the CPU 211 processes the advertising content data acquired in S104 as needed, using the selection information related to the display device acquired in S103. Details of content data processing will be described later with reference to FIG.

[0046] In S106, CPU 211 provides information on result display screen 600 for playing a sample video based on the data of the advertising content (display content) processed as necessary in S105, and causes the sample video to be played on client device 103. Thereafter, in S107, it is determined whether any changes have been made to the settings, and if any changes have been made, the process returns to S105 and the advertising content data is processed based on the changed information, and if no changes have been made and the settings are completed (for example, when button 604 is operated), delivery of advertising content according to the settings is accepted, and the processing of this flowchart ends.

[0047] The processing process (S105) according to this embodiment will be described in detail with reference to Fig. 10. The processing described below is realized, for example, by the CPU 211 reading a program stored in the ROM 212 or the HDD 217 into the RAM 213 and executing the program.

[0048] In S201, the CPU 211 acquires information about the selected display device. Specifically, the CPU 211 acquires information about the size, shape, number of panels, and location of the display device selected via the selection screen 400. Next, in S202, the CPU 211 acquires information about the position of the target viewer set via the selection screen 500 or the setting screen 800.

[0049] Next, in S203, the CPU 211 determines whether the selected display device is configured with multiple panels. If it is configured with multiple panels, the process proceeds to S204; if not, the process proceeds to S207. In S204, the CPU 211 obtains the priority of each panel set via the setting screen 700. Furthermore, in S205, the CPU 211 classifies objects in the video of the advertising content. Objects to be classified include, for example, image objects and character (text) objects. Subsequently, in S206, the CPU 211 generates display content for each panel using the extracted objects, and the process proceeds to S207.

[0050] In S207, the CPU 211 processes the video of the advertising content according to the size (aspect ratio) of the display device as necessary to generate display content, and ends the processing of this flowchart. Note that if the display device is configured with multiple panels, the video of each panel is processed according to the size of each panel, and then the processing of this flowchart ends.

[0051] As described above, the server device providing the advertising distribution service according to this embodiment provides a user interface to a client device, acquires advertising content to be displayed on a display device and information about the display device selected by the user via the user interface, processes the advertising content according to the information about the display device, and generates display content corresponding to the display device selected by the user. This allows the advertising content to be optimally processed to suit the digital signage that displays the received advertising content. This eliminates the need for the user to generate content to match the size and shape of the display device to be displayed, enabling more efficient advertising distribution.

[0052] <Other embodiments> The invention is not limited to the above-described embodiment, and various modifications and variations are possible within the scope of the gist of the invention. [Explanation of symbols]

[0053] 101: Server device, 102: Display device, 103: Client device, 104: Network

Claims

1. A server device that provides an advertisement distribution service, providing means for providing a user interface to the client device; an acquisition means for acquiring, via the user interface, advertising content to be displayed on a display device and information about the display device selected by a user; a processing means for processing the advertising content in accordance with information about the display device to generate display content corresponding to the display device selected by the user; A server device comprising:

2. the user interface is capable of receiving information about the display device, such as a size and a shape of the display device; 2. The server device according to claim 1, wherein the processing means generates the display content corresponding to the display device selected by the user by processing the advertising content based on the size and the shape.

3. the user interface is capable of accepting, as information about the display device, information about a viewer who will view the advertising content displayed on the display device and information about a position of the display device; The server device according to claim 2, characterized in that the processing means generates the display content corresponding to the display device to be displayed by processing the advertising content based on information regarding the position between the display device and the viewer.

4. 4. The server device according to claim 3, wherein the information relating to the position between the display device and the viewer includes the height of the screen of the display device and the horizontal distance from the screen to the viewer.

5. the user interface is capable of receiving information about the plurality of display devices and a priority of each display device; 5. The server device according to claim 1, wherein the processing means changes the content of the display content to be generated in accordance with the priority of each display device.

6. The server device according to claim 5, characterized in that the processing means extracts image objects and text objects from the acquired advertising content, and includes at least one of the extracted objects in the display content according to the priority.

7. 6. The server device according to claim 5, wherein the display device is a digital signage device installed outdoors.

8. A method for controlling a server device that provides an advertisement distribution service, comprising: a providing step of providing a user interface to the client device; an acquisition step of acquiring, via the user interface, advertising content to be displayed on a display device and information about the display device; a processing step of processing the advertising content according to information about the display device to generate display content corresponding to the display device selected by the user; 2. A method for controlling a server device, comprising:

9. A computer of a server device that provides an advertisement distribution service, providing means for providing a user interface to the client device; an acquisition means for acquiring, via the user interface, advertising content to be displayed on a display device and information about the display device; a processing means for processing the advertising content in accordance with information about the display device to generate display content corresponding to the display device selected by the user; A computer program characterized by causing a computer to function as follows.

10. A system including a server device and a client device that provides an advertisement distribution service, The server device providing means for providing a user interface to the client device; an acquisition means for acquiring, via the user interface, advertising content to be displayed on a display device and information about the display device; a processing means for processing the advertising content in accordance with information about the display device to generate display content corresponding to the display device selected by the user; Equipped with The client device a requesting means for requesting the server device to provide the advertisement distribution service; a notification means for notifying the server device of setting information corresponding to a user operation received via a user interface provided by the server device; A system comprising:

Citation Information

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