Purchase analysis system, purchase analysis method and computer program

Abstract

To analyze a purchase situation, etc. relating to products for sale on a mall-type shopping site, from multifaceted information.SOLUTION: A purchase analysis system 1 for analyzes purchase situations of object products for sale on mall-type shopping sites. The purchase analysis system 1 comprises: a purchase history acquisition section 11 for acquiring information relating to purchase histories of the object products in the mall-type shopping site; an advertisement information acquisition section 12 for acquiring indexes of advertisements of the object products; an attention degree information acquisition section 13 for acquiring attention degrees of the object products on the Internet; a purchase screen information acquisition section 14 for acquiring information of purchase screens displayed on purchasers' terminals by a mall management server 2 managing the mall-type shopping site; an analysis section 15 for analyzing purchase situations of the object products based on any of at least the purchase histories, the indexes relating to the advertisements, the attention degrees and the information of the purchase screens; and an output section 16 for outputting an analysis result of the analysis section.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a purchase analysis system, a purchase analysis method, and a computer program. [Background technology]

[0002] On the Internet, there are known shopping mall-type sites where many sellers sell various products under the same domain. The administrator of such shopping mall-type sites, for example, manages the product pages and sales of multiple sellers. By taking into account the purchasing trends and other conditions on the site, sellers on shopping mall-type sites can utilize this information in their sales policies and product development. However, the information that sellers can obtain from the tools prepared in advance by the administrator of the shopping mall-type site is limited, making it difficult to analyze purchasing trends and other conditions from a variety of information.

[0003] Patent Document 1 proposes a device for web marketing that analyzes changes in user purchasing behavior depending on the display status of products on a mail-order site. Patent Document 2 describes a remarketing method and system based on behavioral and emotional data that combines user behavioral data with emotional data readable from screen operations to more accurately utilize user trends. Patent Document 3 describes a device that receives web browsing data collected by a user terminal, extracts product information from the web browsing data, and then performs statistical and visualization processing to generate marketing data. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Publication No. 2020-126566 [Patent Document 2] Japanese Patent Application Laid-Open No. 2017-188031 [Patent Document 3] Japanese Patent Application Laid-Open No. 2012-89014 Summary of the Invention [Problem to be solved by the invention]

[0005] One of the objects of the present invention is to analyze the purchasing status of products exhibited on a shopping mall site from various information. [Means for solving the problem]

[0006] In order to achieve the above-mentioned object, a purchasing analysis system according to one aspect of the present invention is a purchasing analysis system that analyzes the purchasing status of a target product offered on a shopping mall site, and includes: a purchasing history acquisition unit that acquires information regarding the purchasing history of the target product on the shopping mall site; an advertising information acquisition unit that acquires indicators related to advertising for the target product; an attention information acquisition unit that acquires the attention level of the target product on the Internet; a purchase screen information acquisition unit that acquires information about the purchase screen to be displayed on the purchaser's terminal by a mall management server that manages the shopping mall site; an analysis unit that analyzes the purchasing status of the target product based on at least the purchasing history, the indicators related to the advertising, the attention level, and the information on the purchase screen; and an output unit that outputs the results of the analysis by the analysis unit.

[0007] The analysis unit may calculate an advertising cost-effectiveness of the target product based on the buying and selling history and the advertising-related index.

[0008] The system may further include an advertising information storage unit that stores advertisements for the target products, wherein the advertising information storage unit stores the advertisements in association with the campaigns to which the advertisements belong, and the analysis unit extracts indicators related to the advertisements for each campaign and calculates the advertising cost-effectiveness of the target products.

[0009] The attention information acquisition unit may acquire, as an indicator of the attention level, the number of times information about the target product has been searched for on a search site or the number of posts by general consumers along with time, and the output unit may display the attention level and the information contained in the sales history on the same time axis.

[0010] The purchase screen information acquisition unit may periodically acquire information on the purchase screen, and when it detects that there has been a change in the purchase screen, it may notify the user of that fact.

[0011] In order to achieve the above-mentioned object, a purchase analysis method according to another aspect of the present invention is a purchase analysis method for analyzing the purchasing status of a target product offered on a shopping mall site, and includes: a purchase history acquisition step for acquiring information regarding the purchase history of the target product on the shopping mall site; an advertising information acquisition step for acquiring indicators related to advertising for the target product; an attention information acquisition step for acquiring the attention level of the target product on the Internet; a purchase screen acquisition step for a mall management server managing the shopping mall site to acquire information about a purchase screen to be displayed on the purchaser's terminal; an analysis step for analyzing the purchasing status of the target product based on at least the purchase history, the indicators related to the advertising, the attention level, and the purchase screen information; and an output step for outputting the results of the analysis obtained by the analysis step.

[0012] In order to achieve the above-mentioned object, a computer program according to yet another aspect of the present invention is a computer program for analyzing the purchasing status of a target product offered on a shopping mall site, and causes a computer to execute the following: a sales history acquisition command for acquiring information regarding the sales history of the target product on the shopping mall site; an advertising information acquisition command for acquiring indicators related to the advertising of the target product; an attention information acquisition command for acquiring the attention level of the target product on the Internet; a purchase screen acquisition command for a mall management server managing the shopping mall site to acquire information about a purchase screen to be displayed on the purchaser's terminal; an analysis command for analyzing the purchasing status of the target product based on at least the sales history, the indicators related to the advertising, the attention level, and the information on the purchase screen; and an output command for outputting the results of the analysis obtained by the analysis command.

[0013] The computer program can be provided by being stored on various data-readable recording media, or can be provided so as to be downloadable via a network such as the Internet. [Effects of the Invention]

[0014] According to the present invention, it is possible to analyze the purchasing status and the like of products exhibited on a shopping mall site from various information. [Brief explanation of the drawings]

[0015] [Figure 1] 1 is a functional block diagram showing the configuration and functions of a purchase analysis system according to an embodiment of the present invention. [Figure 2] 10 is a process flow showing an example of the flow of analysis by the purchase analysis system. [Figure 3] 10 is an example of a result screen displayed by the above-mentioned purchasing analysis system. [Figure 4] 10 is an example of a result screen displayed by the above-mentioned purchasing analysis system. [Figure 5] 10A and 10B show an example of a result screen displayed by the above-described purchasing analysis system, respectively. [Figure 6] 10 is an example of a result screen displayed by the above-mentioned purchasing analysis system. [Figure 7] 10 is an example of a result screen displayed by the above-mentioned purchasing analysis system. [Figure 8] 10 is an example of a result screen displayed by the above-mentioned purchasing analysis system. DETAILED DESCRIPTION OF THE INVENTION

[0016] Overview A purchase analysis system according to an embodiment of the present invention will be described below with reference to the drawings. The purchase analysis system according to this embodiment acquires information about products (hereinafter also referred to as "target products") offered on a shopping mall from multiple tools, performs analysis processing, and outputs the results. The purchase analysis system can be used by retailers who offer products on shopping malls, as well as manufacturers and wholesalers who wholesale products to these retailers. In the following explanation, such users may be collectively referred to as users of this system.

[0017] As shown in FIG. 1, a purchase analysis system 1 is communicatively connected to a mall management server 2, an external server 3, and a user terminal 4 via a network NW. The mall management server 2 is a server that manages a shopping mall site. The mall management server 2 accepts listings of multiple products from multiple sellers, for example. The mall management server 2 also manages a purchase screen for the listed products and displays the purchase screen on a purchaser's terminal in response to an operation from the terminal. The mall management server 2 manages information on products purchased via the shopping mall site and information on the purchasers who made the purchases.

[0018] The external server 3 is a server that can acquire information about the product on the Internet, such as a server that manages a search site. The external server 3 acquires and stores the number of times information about the product is searched for per hour on the search site under its management. The external server 3 may also store the date and time and the number of times the information was posted on a specific SNS. Although only one external server 3 is shown in the figure, the purchase analysis system 1 may be able to communicate with multiple external servers 3 via a network NW.

[0019] The information about the product is not limited to the product name, but also includes various phrases that refer to the product, such as the product name abbreviation, nickname, manufacturer name, and product catchphrase.

[0020] The user terminal 4 is a terminal used by retailers who list products on the shopping mall site, or by manufacturers or wholesalers who wholesale products to the retailers, and receives and displays the analysis results from the purchase analysis system 1.

[0021] The purchase analysis system 1 may be realized by executing a predetermined computer program on a personal computer, tablet terminal, smartphone, etc., or some or all of its functions may be realized by a cloud computer. The purchase analysis system may also be composed of multiple hardware configurations.

[0022] The purchase analysis system 1 is realized by, for example, a server or the like equipped with an arithmetic device such as a CPU (Central Processing Unit), a computer program executed by the CPU, and internal memories such as RAM (Random Access Memory) and ROM (Read Only Memory).The purchase analysis system 1 is thus configured as functional blocks mainly consisting of a buying and selling history acquisition unit 11, an advertising information acquisition unit 12, an attention level information acquisition unit 13, a purchase screen information acquisition unit 14, an analysis unit 15, a result output unit 16, a communication processing unit 17, a product information storage unit 1A, a wholesaler information storage unit 1B, an advertising information storage unit 1C, and an acquired information storage unit 1D.

[0023] The sales history acquisition unit 11 is a functional unit that acquires the sales history of products from the mall management server 2 via the communication processing unit 17. The sales history includes, for example, the identification information of the sold product, the number of purchases, the number of products, the selling price, shipping fees, the delivery company, the delivery method, the date and time of the sale, and information about the purchaser. The sales history may also include information about products that were purchased simultaneously on the shopping mall site.

[0024] The information about the purchaser included in the sales history may be the purchaser's attributes, such as the purchaser's residential area or delivery area, gender, age, etc. The information about the purchaser may also include the purchase history on the shopping mall site, and may have information that can be used to determine whether the purchaser is a new purchaser or a repeat purchaser.

[0025] The sales history may also include information on whether the product was purchased as a one-time purchase or a subscription. The sales history may also include whether a coupon was used and the type of coupon used. The sales history may also include information on whether the product was purchased as a gift.

[0026] The buying and selling history acquisition unit 11 may acquire so-called time sale time periods during which the selling price is temporarily reduced during a predetermined time period. During time sale time periods, in addition to the change in selling price, a notice indicating that a time sale is being held may be prominently displayed on the purchase screen, and this notice has a sales promotion effect different from a simple price reduction.

[0027] The sales history acquisition unit 11 may also acquire seller information of sold products as the sales history. In the case of a shopping mall site, multiple sellers may sell products with the same identification information. Each seller may be able to set a different selling price and shipping fee for the same product. A purchaser can purchase a product by specifying the seller from whom they wish to purchase it. In such a situation, if the sales history acquisition unit 11 also acquires seller information of purchased products, it becomes easier for manufacturers or wholesalers to analyze the distribution of the products.

[0028] The sales history acquisition unit 11 may acquire the sales history from the mall management server 2 using an API (Application Programming Interface) provided by the administrator of the mall management server 2, or an API provided by a third party. The sales history acquisition unit 11 may acquire the sales history periodically, or may acquire the sales history when a sales transaction is made.

[0029] The advertisement information acquisition unit 12 is a functional unit that acquires indicators related to advertisements for target products (hereinafter also referred to as "advertising indicators") via the communication processing unit 17. The advertisement information acquisition unit 12 acquires, for example, IMP (number of times an advertisement is exposed, or the number of impressions) and CT (number of clicks on the advertisement) for each advertisement. The advertisement information acquisition unit 12 acquires the indicators from the mall management server 2. The advertisement information acquisition unit 12 may also acquire advertisement indices of advertisements posted on sites other than the shopping mall site. This information may include, for example, the IMP and CT of other advertisement media such as blogs.

[0030] The advertising information acquisition unit 12 periodically acquires advertising indicators. The timing of acquisition by the advertising information acquisition unit 12 may be the same as the timing of acquisition by the buying and selling history acquisition unit 11. The buying and selling history acquisition unit 11 and the advertising information acquisition unit 12 acquire information by linking the acquisition time point with each piece of information, thereby enabling the buying and selling history and advertising indicators to be analyzed with the same time axis.

[0031] The attention information acquisition unit 13 is a functional unit that acquires information regarding the attention of a target product on the Internet via the communication processing unit 17. The attention information acquisition unit 13 acquires, from the external server 3, for example, the attention level of the target product on a website, which is issued separately from information intentionally exposed by a seller, manufacturer, or wholesaler, such as the number of searches per hour for information about the product on a search site, or the date and number of posts by general consumers on a specific SNS (social networking service). Like the sales history acquisition unit 11 and the advertising information acquisition unit 12, the attention information acquisition unit 13 acquires information by linking the acquisition time of each piece of information to the information, enabling analysis of the sales history and advertising indicators with the information from the external server 3 along a time axis. The attention information acquisition unit 13 may also acquire the attention levels of various words associated with the product, such as product name abbreviations, nicknames, manufacturer names, product catchphrases, and other phrases referring to the product, and use these as the attention level of the product. Furthermore, the attention level may be calculated for each word for which attention level is acquired.

[0032] The purchase screen information acquisition unit 14 is a functional unit that acquires information about the purchase screen that the mall management server 2 displays on the purchaser's terminal. The purchase screen information acquisition unit 14 has a character information extraction unit 14a that acquires the source code of the purchase screen, and an image extraction unit 14b included in the purchase screen. In particular, the purchase screen information acquisition unit 14 acquires at least the information from the source code that is displayed as character information on the purchase screen. The purchase screen information acquisition unit 14 may also acquire a portion of the source code that indicates a display image, or may acquire image data that is indicated by the display image.

[0033] The purchase screen displays the product name, a product description image, advertisements for other products related to the product, reviews of the product, default seller information, and so on. However, the purchase screen display is created and edited by the mall management server 2, and is changed as new sellers add products and buyers post reviews. Advertisements for other products are also changed as new advertisers enter the market, existing advertisers invest advertising funds, and advertisers change the images they display. Furthermore, the purchase screen is a screen that buyers always view when making a purchase decision, and is therefore highly important in terms of marketing. Therefore, by using the purchase screen information acquisition unit 14 to acquire purchase screen information, it is possible to retroactively check the screens viewed by the buyer at the time of purchase, thereby enabling the situation at the time the buyer made the purchase decision to be properly understood.

[0034] The purchase screen information acquisition unit 14 periodically acquires information about the purchase screen, and upon detecting a change in the purchase screen, may notify the user terminal 4 connected via a network. Changes in the purchase screen include, for example, changes in the number of product images displayed on the purchase screen or their display order. By periodically acquiring the purchase screen and organizing and presenting the information viewed by the purchaser, changes in the purchase screen information can be immediately noticed. Furthermore, users of this system can compare the changes in the presented purchase screen information with the number of visits, average unit price, sales trends, conversion rate, etc. to assess the impact of the change in the purchase screen information on their purchasing behavior. The purchase analysis system 1 may also notify the user terminal 4 when a change in the purchase screen occurs, i.e., when an image is deleted or the display order is changed.

[0035] The information acquired by the buying and selling history acquisition unit 11, the advertising information acquisition unit 12, the attention level information acquisition unit 13, and the purchase screen information acquisition unit 14 is stored in the acquired information storage unit 1D.

[0036] The analysis unit 15 is a functional unit that performs analysis based on the information acquired by the sales history acquisition unit 11, the advertising information acquisition unit 12, the attention information acquisition unit 13, and the purchase screen information acquisition unit 14. The analysis unit 15 analyzes the purchasing status of the target product based on at least the sales history, the advertising indicators, the information on the Internet, and the purchase screen information. For example, the analysis unit 15 calculates the advertising cost-effectiveness of the target product based on the sales history and the advertising indicators.

[0037] The result output unit 16 is a functional unit that outputs a result screen including the analysis results. The result screen includes the results of analysis based on information acquired from at least two or more acquisition sources. Detailed analysis results and result screens by the analysis unit 15 and the result output unit 16 will be described later with reference to FIGS.

[0038] The product information storage unit 1A is a functional unit that stores information about products. The information about products includes, for example, the product name, product identification information, product category, selling price, and cost price. The information about products may also include information about the brand to which the product belongs.

[0039] The wholesaler information storage unit 1B is a functional unit that stores information about wholesalers of products. Information about wholesalers includes, for example, the name, identification number, and contact information of the wholesaler of the wholesaler. The wholesaler information storage unit 1B stores information about wholesalers and identification information about products sold to the wholesaler, linked to each other. In addition to the user of the present system registering information about wholesalers, the wholesaler information storage unit 1B may also obtain information about sellers selling target products from a purchase screen presented by a shopping mall site or a website screen visible to the purchaser that is displayed after transitioning from the purchase screen. In this case, sellers may include not only wholesalers to which users of the present system have wholesaled, but also unauthorized businesses, such as resellers.

[0040] The advertisement information storage unit 1C is a functional unit that stores information about advertisements invested in by users of this system. The advertisement information storage unit 1C associates the investment cost and the type of product being advertised for each advertisement. Advertisements refer to, for example, images, videos, audio, etc., and are managed using different identification information for each type of image, video, audio, etc.

[0041] Advertisements may be stored in association with the campaign to which they belong. For example, one campaign may include multiple advertisements. With this configuration, the analysis unit 15 can extract advertising-related indicators for each campaign and analyze the advertising cost-effectiveness of the target product. Multiple products may also be linked to one advertisement. This is because, in the case of multiple products displayed in one advertisement, or in the case of an advertisement that contributes to a brand image or corporate image rather than a specific product, it may contribute to sales of multiple products. The contribution rate of an advertisement to a product may also be stored for each product. In addition, the advertisement group to which the advertisement belongs may be linked and stored separately from the campaign.

[0042] ●Processing flow FIG. 2 is a flowchart showing an example of the flow of processing executed by the purchase analysis system 1. First, the sales history acquisition unit 11 acquires sales history from the mall management server 2 (step S101). The advertising information acquisition unit 12 periodically acquires advertising indicators (step S102). The attention information acquisition unit 13 periodically acquires information from the external server 3 (step S103). The purchase screen information acquisition unit 14 periodically acquires purchase screen information (step S104). Steps S101 to S104 may be performed in any order or simultaneously. Furthermore, the execution cycles of steps S101 to S104 may be different, and may be synchronous or asynchronous. The acquisition of sales history in step S101 may be triggered by a sales transaction, or may be performed periodically.

[0043] Next, the analysis unit 15 analyzes the information acquired in steps S101 to S104 (step S105), and then the output unit 16 outputs a screen showing the analysis results (step S106).

[0044] ●Screen example 3 is an example of an analysis result screen G10 displayed on the user terminal 4. This screen G10 displays a graph area G11, a product selection area G12 for selecting the product or brand to analyze, a period selection area G13 for selecting the period to analyze, and an analysis area G14 for displaying the analysis results.

[0045] In the example shown in the figure, the graph area G11 displays line graphs of the number of visits (number of sessions), conversion rate (CVR), average selling price, number of page views (PV), number of conversions (CV), sales, cart acquisition rate, average number of purchases, and number of sales for each product or brand selected in area G12. Each line graph is displayed on the same time axis. The analysis area G14 displays the results of calculating CVR based on the product of the number of sessions and average selling price and the total sales amount.

[0046] Note that instead of or in addition to some of the examples in the figure, the attention index acquired by the attention information acquisition unit 13, i.e., the number of searches on search sites or the number of posts on SNS, may be displayed on the same time axis as other indexes. This configuration makes it easier for users of this system to consider the impact of attention outside of the mall-type site on purchases. Furthermore, by identifying SNSs that are likely to influence purchases, it becomes possible to develop effective advertising strategies, such as focusing on advertising on those SNSs.

[0047] FIG. 4 shows an example of an analysis result screen G20 displayed on the user terminal 4. This screen G20 displays a graph area G21, a product selection area G22 for selecting the product or brand to analyze, a period selection area G23 for selecting the period to analyze, and the like. The same components as those on screen G10 are denoted by the same reference numerals. The graph area G21 displays, as vertical bar graphs, hourly sales, daily sales, daily sales, day-of-week sales, and day-of-week sales for each product or brand selected in area G12. While the figure shows cumulative sales and revenue, a graph of average values ​​may be displayed instead of or in addition to the cumulative totals.

[0048] FIG. 5(a) is an example of an analysis result screen G30 displayed on the user terminal 4. This screen G30 shows sales amounts in a radar chart on a map based on information about the purchaser's residential area included in the sales history. A table ranking the prefectures with the highest sales amounts is also displayed. FIG. 5(b) is an example of an analysis result screen G40 displayed on the user terminal 4, which displays the sales amount per unit population, calculated by dividing the sales amount for each prefecture by the population of each prefecture, in different colors on the map, and also displays a table ranking the prefectures with the highest sales amount per unit population.

[0049] 6 is an example of an analysis result screen G50 displayed on the user terminal 4. This screen G50 displays, on a vertical bar graph of sales amounts, an area G51 that displays the cumulative totals of sales amounts from regular purchases, reserved amounts, and sales amounts from one-time purchases, an area G52 that displays the regular sales rate, reserved rate, and one-time sales rate at the time of analysis as numbers, and an area G53 that displays a bar graph that displays the regular sales rate, reserved rate, and one-time sales rate with the height set to 100%.

[0050] FIG. 7 is an example of an analysis result screen G60 displayed on the user terminal 4. This screen G60 allows the user to view analysis results such as the cost-effectiveness of advertising on sales. The screen G60 displays, for example, a selection area G61 for selecting information to display, an index display area G62 that displays the advertising sales ratio and the indexes used in the calculation, clearly indicating the relationship between each index, and an index list area G63 that displays a list of indexes for each product. The screen G60 also displays an index display area G64 for products other than the target product, and a separate product index list area G65 that displays a list of indexes for each separate product. The separate product could be, for example, a competing product from a competitor.

[0051] The selection area G61 displays the portfolio name, campaign name, ad group name, period, etc. to be displayed in a selectable manner. By selecting a campaign name or ad group name in the selection area G61, indicators related to products belonging to the selected campaign or ad group are displayed in the indicator display area G62 and indicator list area G63. It may also be possible to select one advertisement in the selection area G61.

[0052] The indicator display area G62 and indicator list area G63 display, for each product, the average price per click (AUP), cost per click (CPC), number of impressions (IMP), click-through rate (CTR), number of clicks (CT), conversion rate (CVR), conversion (CV), etc. It also clearly indicates that the value obtained by multiplying CVR and CT is the CV. It also clearly indicates that the value obtained by multiplying IMP and CTR is the CT. The indicator display area G62 displays the sales amount obtained by multiplying AUP, CVR, and CT. Furthermore, the indicator display area G62 displays the advertising cost obtained by multiplying CPC and CT. Furthermore, the advertising cost divided by sales (ACoS; this may also be an indicator called ROAS) is displayed as "ACoS." Furthermore, the percentage change in each indicator compared to a specified point in time in the past from the time of analysis is also displayed.

[0053] The advertising cost, CPC, IMP, CTR, CT, and CVR displayed in the indicator display area G62 are indicators whose values ​​vary depending on the selected campaign name or ad group name. This configuration allows you to analyze advertising effectiveness by type of ad, campaign, or ad group. Furthermore, since the rate of change in the indicators is clear at a glance, you can understand changes in purchasing behavior due to the ad.

[0054] FIG. 8 is an example of an analysis result screen G70 displayed on the user terminal 4. This screen G70 displays images acquired from the purchase screen at each acquisition time. In the example shown in the figure, it can be seen that the image of sub-image "1" was deleted by the administrator of the mall-type site between the time of information ID:3 and the time of information ID:2. It can also be seen that the display order of sub-image "1" and sub-image "2" was swapped between the time of information ID:2 and the time of information ID:1.

[0055] In this way, by periodically acquiring the purchase screen and organizing and presenting the information viewed by the purchaser, the purchaser can immediately notice if the information on the purchase screen has changed.

[0056] According to the purchase analysis system according to the embodiment of the present invention, it is possible to analyze the purchasing status and the like of products exhibited on a shopping mall site from various information.

[0057] In the purchase analysis system according to the present embodiment described above, the functional configuration of each terminal or device is an example, and the functional units shown in this example may also be provided in a terminal or device different from this example. [Explanation of symbols]

[0058] 1. Purchasing analysis system 11 Trading history acquisition section 12 Advertising information acquisition unit 13. Attention level information acquisition unit 14 Purchase screen information acquisition unit 15 Analysis Department 16 Result output section 17 Communication processing unit 1A Product information storage section 1B Wholesaler information storage section 1C Advertising information storage unit 1D Acquisition information storage unit 2. Mall management server 3 External Server 4. User terminal

Claims

1. A purchasing analysis system for analyzing the purchasing status of target products exhibited on a shopping mall site, a sales history acquisition unit that acquires information about the sales history of the target product on the shopping mall site; an advertisement information acquisition unit that acquires an index related to the advertisement of the target product; an output unit that displays the information about the buying and selling history and the indexes related to the advertisement on the same time axis; Equipped with Purchasing analysis system.

2. the advertisement information acquisition unit acquires the indicators related to the advertisement at the same time as the acquisition of the information related to the buying and selling history by the buying and selling history acquisition unit; The purchasing analysis system according to claim 1.

3. An attention information acquisition unit is further provided that acquires the number of searches for information about the target product on a search site or the number of posts by general consumers as the attention of the target product on the Internet, the attention level information acquisition unit acquires the attention level, the output unit displays the attention level and the advertisement-related index on the same time axis.

3. The purchasing analysis system according to claim 1 or 2.

4. An attention information acquisition unit is further provided that acquires the number of searches for information about the target product on a search site or the number of posts by general consumers as the attention of the target product on the Internet, the attention level information acquisition unit acquires the attention level, The output unit displays the attention level and the information included in the trading history on the same time axis. The purchasing analysis system according to any one of claims 1 to 3.

5. the attention level information acquisition unit acquires the attention levels of various words corresponding to the target product and calculates the attention levels for each of the words; 5. The purchasing analysis system according to claim 3 or 4.

6. the output unit displays the sales amount of the target product for each region based on information on the residential region of the purchaser of the target product included in the buying and selling history. The purchase analysis system according to any one of claims 1 to 5.

7. A purchasing analysis system for analyzing the purchasing status of target products exhibited on a shopping mall site, a purchase screen information acquisition unit that periodically acquires information about a purchase screen displayed on a purchaser's terminal by a mall management server that manages the shopping mall; an output unit that, when detecting a change in the purchase screen, notifies the user terminal of that fact; Equipped with Purchasing analysis system.

8. A purchase analysis method in which a computer analyzes the purchasing status of a target product exhibited on a shopping mall site, comprising: a buying and selling history acquisition step of acquiring information about the buying and selling history of the target product at the shopping mall site; an advertising information acquisition step of acquiring an index related to the advertisement of the target product; an output step of displaying the information about the buying and selling history and the indicators about the advertisement on the same time axis; To execute Purchasing analysis method.

9. A purchase analysis method in which a computer analyzes the purchasing status of a target product exhibited on a shopping mall site, comprising: a step of periodically acquiring information on a purchase screen displayed on a terminal of a purchaser by a mall management server that manages the shopping mall; a step of notifying a user terminal of a change in the purchase screen when the change is detected; To execute Purchasing analysis method.

10. A computer program for analyzing the purchasing status of target products offered on a shopping mall site, a trading history acquisition command for acquiring information regarding the trading history of the target product on the shopping mall site; an advertising information acquisition command to acquire an index related to the advertisement of the target product; an output command to display the information about the buying and selling history and the indicators about the advertisement on the same time axis; to the computer, Computer program.

11. A computer program for analyzing the purchasing status of target products offered on a shopping mall site, a command to periodically acquire information on a purchase screen displayed on a purchaser's terminal by a mall management server that manages the shopping mall; a command to notify a user terminal of a change in the purchase screen when the change is detected; to the computer, Computer program.

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