Information processing device, terminal device and maas provision method

Abstract

To make a user feel more satisfied with information related to persona information displayed on a terminal device.SOLUTION: An information processing device 10 is provided, comprising a control unit 13 configured to acquire history information of a user, generate persona information by classifying the user according to the acquired history information, and display the persona information as well as information related to the persona information on a terminal device 20 of the user.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present disclosure relates to an information processing device, a terminal device, and a MaaS providing method. [Background technology]

[0002] Conventionally, there are known techniques for classifying users into personas, such as attributes and categories, based on information such as the user's behavioral history, and proposing information to the users that better suits their needs. For example, Patent Document 1 discloses a feature extraction device that enables comprehensive analysis of a supply chain without omissions, taking into account consumer consumption behavior, without the need for a person to understand the characteristics of the business. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 7194132 Summary of the Invention [Problem to be solved by the invention]

[0004] With regard to information categorized by such personas, it was not easy for users to know which persona they had been categorized into, and as a result, users were not fully satisfied with the information related to persona information displayed on their terminal device.

[0005] The purpose of the present disclosure, made in consideration of such circumstances, is to improve a user's sense of satisfaction with information related to persona information displayed on a terminal device. [Means for solving the problem]

[0006] An information processing device according to one embodiment of the present disclosure includes a control unit that acquires historical information of a user, generates persona information that classifies the user based on the acquired historical information, and displays the persona information on the user's terminal device in addition to information related to the persona information.

[0007] A terminal device according to one embodiment of the present disclosure includes a control unit that acquires persona information that classifies a user based on the user's historical information from an information processing device and displays the acquired persona information in addition to information related to the persona information.

[0008] A MaaS providing method according to an embodiment of the present disclosure provides MaaS using the above-described information processing device. [Effects of the Invention]

[0009] According to one embodiment of the present disclosure, a user's sense of satisfaction with information related to persona information displayed on a terminal device is improved. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a configuration diagram illustrating an example of a configuration of an information processing system including an information processing device according to an embodiment of the present disclosure. [Figure 2] 2 is a block diagram showing an example of the configuration of the information processing device of FIG. 1. FIG. [Figure 3] 2 is a block diagram showing an example of the configuration of the terminal device of FIG. 1. FIG. [Figure 4] 1. FIG. 4 is a sequence diagram illustrating a first example of an information processing method executed by the information processing system of FIG. [Figure 5] 1. FIG. 4 is a sequence diagram illustrating a second example of an information processing method executed by the information processing system of FIG. [Figure 6] FIG. 2 is a schematic diagram for explaining an example of the operation of the information processing system of FIG. DETAILED DESCRIPTION OF THE INVENTION

[0011] An embodiment of the present disclosure will be described below with reference to the accompanying drawings. The following description also applies to an information processing system 1 including an information processing device 10 and a terminal device 20 to which the present disclosure is applied.

[0012] 1 is a configuration diagram showing an example of the configuration of an information processing system 1 including an information processing device 10 according to an embodiment of the present disclosure. An overview of the information processing system 1 including the information processing device 10 according to an embodiment of the present disclosure will be mainly described with reference to FIG. 1. The information processing system 1 includes a terminal device 20 in addition to the information processing device 10.

[0013] For ease of explanation, only one information processing device 10 is illustrated in FIG. 1, but the information processing system 1 may have two or more information processing devices 10. Similarly, only one terminal device 20 is illustrated in FIG. 1, but the information processing system 1 may have two or more terminal devices 20. Each of the information processing device 10 and the terminal device 20 is communicably connected to a network 30 including a mobile communication network and the Internet. That is, either the information processing device 10 or the terminal device 20 is communicably connected to another device via the network 30.

[0014] The information processing device 10 is, for example, one or more server devices that can communicate with each other. The information processing device 10 is not limited to these, and may be a general-purpose electronic device including a PC, a tablet PC, a smartphone, or a wearable device such as a smart watch, or may be another electronic device dedicated to the information processing system 1. "PC" is an abbreviation for Personal Computer.

[0015] The terminal device 20 is a general-purpose electronic device including, for example, a PC, a tablet PC, a smartphone, or a wearable device such as a smartwatch. The terminal device 20 is an electronic device used by a user who uses an application using a persona provided by the information processing system 1. The terminal device 20 is not limited to these, and may be one or more server devices that can communicate with each other and are used by the user, or may be another electronic device dedicated to the information processing system 1.

[0016] As an overview of one embodiment, an information processing device 10 acquires history information of a user. The information processing device 10 generates persona information that classifies users based on the acquired history information. The information processing device 10 displays the persona information on a terminal device 20 of the user in addition to information related to the persona information.

[0017] In this disclosure, "history information" includes, for example, behavioral history and purchase history in the real world, as well as online purchase history and browsing history. "Persona information" includes, for example, information such as a persona that categorizes a user's personality. Persona information may be image information or other types of information such as text information and audio information. "Information related to persona information" includes, for example, recommended information for a user classified into a persona and advertising information that matches the persona.

[0018] Fig. 2 is a block diagram showing an example of the configuration of the information processing device 10 in Fig. 1. The example of the configuration of the information processing device 10 will be mainly described with reference to Fig. 2. The information processing device 10 has a communication unit 11, a storage unit 12, and a control unit 13.

[0019] The communication unit 11 includes one or more communication interfaces connected to the network 30. The communication interfaces are compatible with, for example, mobile communication standards such as 4G and 5G, wired LAN standards, or wireless LAN standards, but are not limited to these and may be compatible with any communication standard. For example, the communication interfaces may also be compatible with short-range wireless communication standards. "4G" is an abbreviation for 4th Generation. "5G" is an abbreviation for 5th Generation. "LAN" is an abbreviation for Local Area Network. In one embodiment, the information processing device 10 is communicatively connected to the network 30 via the communication unit 11. The communication unit 11 transmits and receives various information via the network 30.

[0020] The storage unit 12 includes one or more memories. In the present disclosure, "memory" refers to, for example, a semiconductor memory, a magnetic memory, or an optical memory, but is not limited to these. Each memory included in the storage unit 12 may function as, for example, a main storage device, an auxiliary storage device, or a cache memory. The storage unit 12 stores information obtained by the operation of the information processing device 10. The storage unit 12 stores information necessary to realize the operation of the information processing device 10. For example, the storage unit 12 may store a system program, an application program, embedded software, etc. The information stored in the storage unit 12 may be updatable with information obtained from the network 30 via the communication unit 11, for example.

[0021] The control unit 13 includes one or more processors, one or more programmable circuits, one or more dedicated circuits, or a combination thereof. In this disclosure, a "processor" refers to, but is not limited to, a general-purpose processor such as a CPU or GPU, or a dedicated processor specialized for a specific process. A "programmable circuit" refers to, but is not limited to, an FPGA. A "dedicated circuit" refers to, but is not limited to, an ASIC. "CPU" is an abbreviation for Central Processing Unit. "GPU" is an abbreviation for Graphics Processing Unit. "FPGA" is an abbreviation for Field-Programmable Gate Array. "ASIC" is an abbreviation for Application Specific Integrated Circuit. The control unit 13 is communicably connected to each component of the information processing device 10 and controls the operation of the information processing device 10 as a whole.

[0022] Fig. 3 is a block diagram showing an example of the configuration of the terminal device 20 in Fig. 1. The example of the configuration of the terminal device 20 will be mainly described with reference to Fig. 3. The terminal device 20 has a communication unit 21, a storage unit 22, an input unit 23, an output unit 24, an acquisition unit 25, and a control unit 26.

[0023] The communication unit 21 includes one or more communication interfaces connected to the network 30. The communication interfaces are compatible with, for example, mobile communication standards such as 4G and 5G, wired LAN standards, or wireless LAN standards, but are not limited to these and may be compatible with any communication standard. For example, the communication interface may also be compatible with a short-range wireless communication standard. In one embodiment, the terminal device 20 is communicably connected to the network 30 via the communication unit 21. The communication unit 21 transmits and receives various information via the network 30.

[0024] The storage unit 22 includes one or more memories. Each memory included in the storage unit 22 may function as, for example, a main storage device, an auxiliary storage device, or a cache memory. The storage unit 22 stores information obtained by the operation of the terminal device 20. The storage unit 22 stores information necessary to realize the operation of the terminal device 20. For example, the storage unit 22 may store system programs, application programs, embedded software, etc. The information stored in the storage unit 22 may be updatable with information obtained from the network 30 via the communication unit 21, for example.

[0025] The input unit 23 includes one or more input devices that detect user input and acquire input information based on the user's operation. The input devices include physical keys, capacitance keys, pointing devices such as a mouse, a touch screen integrated with the display of the output unit 24, an imaging module such as a camera, and a microphone that accepts audio input. The input unit 23 is not limited to these and may include any other input device.

[0026] The output unit 24 includes one or more output devices that output and notify information to a user of the terminal device 20. The output devices include a display that outputs information visually as an image, a speaker that outputs information audibly as sound, and a vibrator that outputs information tactilely as vibration. In this disclosure, "display" includes, for example, an LCD and an organic EL display. "LCD" is an abbreviation for Liquid Crystal Display. "EL" is an abbreviation for Electro Luminescent.

[0027] The acquisition unit 25 includes one or more receivers compatible with any satellite positioning system. The receiver includes, for example, a GNSS receiver such as a GPS receiver. "GPS" is an abbreviation for Global Positioning System. "GNSS" is an abbreviation for Global Navigation Satellite System. The acquisition unit 25 acquires measured values ​​of the position of the terminal device 20 as position information. The position information includes, for example, latitude, longitude, altitude, and address. The acquisition unit 25 may acquire the position information of the terminal device 20 continuously, or periodically or non-periodically.

[0028] The control unit 26 includes one or more processors, one or more programmable circuits, one or more dedicated circuits, or a combination thereof. The control unit 26 is communicably connected to each component of the terminal device 20 and controls the operation of the entire terminal device 20.

[0029] Fig. 4 is a sequence diagram for explaining a first example of an information processing method executed by the information processing system 1 of Fig. 1. With reference to Fig. 4, the operation of the information processing device 10 according to one embodiment will be mainly explained, and the operation of the entire information processing system 1 will be outlined. The sequence diagram of Fig. 4 illustrates an example of the flow of basic processing executed by the information processing device 10.

[0030] In step S100, the control unit 13 of the information processing device 10 acquires user history information. For example, the control unit 13 may acquire location information based on the GPS of the acquisition unit 25 of the terminal device 20 used by the user from the terminal device 20 via the network 30, and acquire the user's behavioral history in the real world based on the location information. For example, the control unit 13 may acquire the user's payment information from at least one of the terminal device 20 and an external server included in the payment system via the network 30, and acquire the user's purchase history in the real world and online purchase history based on the payment information. For example, the control unit 13 may acquire the web page access history by the terminal device 20 used by the user from the terminal device 20 via the network 30, and acquire the user's online browsing history based on the access history.

[0031] In step S101, the control unit 13 of the information processing device 10 generates persona information that classifies users based on the history information acquired in step S100. For example, the control unit 13 generates the persona information as image information. In step S100, the control unit 13 may acquire and analyze the history information at predetermined intervals and generate persona information at predetermined intervals.

[0032] In step S102, the control unit 13 of the information processing device 10 determines information related to the persona information for the user of the terminal device 20 based on the persona information generated in step S101.

[0033] In step S103, the control unit 13 of the information processing device 10 provides the persona information generated in step S101 and information related to the persona information determined in step S102 to the terminal device 20 via the communication unit 11 and the network 30. As a result, the control unit 26 of the terminal device 20 acquires the persona information obtained in the information processing device 10 and information related to the persona information from the information processing device 10 via the network 30 and the communication unit 21.

[0034] In step S104, the control unit 26 of the terminal device 20 causes the output unit 24 to display the persona information and information related to the persona information acquired in step S103. That is, the control unit 26 of the terminal device 20 acquires persona information that classifies users based on the user's history information from the information processing device 10, and causes the output unit 24 to display the persona information in addition to information related to the acquired persona information. As a result, the control unit 13 of the information processing device 10 causes the terminal device 20 of the user to display the persona information in addition to information related to the persona information.

[0035] Fig. 5 is a sequence diagram for explaining a second example of an information processing method executed by the information processing system 1 of Fig. 1. With reference to Fig. 5, the operation of the information processing device 10 according to one embodiment will be mainly explained, and the operation of the entire information processing system 1 will be outlined. The sequence diagram of Fig. 5 illustrates an example of the flow of persona information update processing executed by the information processing device 10.

[0036] In step S200, the control unit 26 of the terminal device 20 acquires input information based on an input operation by the user using the input unit 23. For example, the control unit 26 acquires, via the input unit 23, input information for changing the user's persona information displayed on the output unit 24 of the terminal device 20.

[0037] In step S201, the control unit 26 of the terminal device 20 provides the input information acquired in step S200 to the information processing device 10. For example, the control unit 26 transmits the input information acquired in step S200 to the information processing device 10 via the communication unit 21 and the network 30. As a result, the control unit 13 of the information processing device 10 acquires the input information acquired by the terminal device 20 in step S200 from the terminal device 20. For example, the control unit 13 receives the input information acquired by the terminal device 20 in step S200 from the terminal device 20 via the network 30 and the communication unit 11.

[0038] In step S202, the control unit 13 of the information processing device 10 updates the persona information based on the input information by the user acquired in step S201.

[0039] In step S203, the control unit 13 of the information processing device 10 determines information related to the persona information for the user of the terminal device 20 based on the persona information updated in step S202.

[0040] In step S204, the control unit 13 of the information processing device 10 provides the persona information updated in step S202 and information related to the persona information determined in step S203 to the terminal device 20 via the communication unit 11 and the network 30. As a result, the control unit 26 of the terminal device 20 acquires the persona information obtained in the information processing device 10 and information related to the persona information from the information processing device 10 via the network 30 and the communication unit 21.

[0041] In step S205, the control unit 26 of the terminal device 20 causes the output unit 24 to display the persona information and information related to the persona information acquired in step S204. For example, the control unit 26 of the terminal device 20 acquires persona information selected by the user using the input unit 23 from the information processing device 10, and causes the output unit 24 to display the persona information in addition to information related to the acquired persona information. As a result, the control unit 13 of the information processing device 10 causes the terminal device 20 of the user to display the persona information in addition to information related to the persona information.

[0042] Fig. 6 is a schematic diagram for explaining an example of the operation of the information processing system 1 in Fig. 1. Fig. 6 shows an example of how the terminal device 20 displays both the persona information acquired from the information processing device 10 and information related to the persona information using the output unit 24 of the terminal device 20. For example, the control unit 26 of the terminal device 20 divides the screen displayed on the output unit 24 into two sections.

[0043] The control unit 26 causes the first section S1 to display, as image information, persona information into which the user of the terminal device 20 is classified. For example, the control unit 26 causes the first section S1 to display, as image information, the persona of the user of the terminal device 20. The control unit 26 causes the first section S1 to display persona information generated by the information processing device 10 based on history information of the user or persona information updated by the information processing device 10 based on input information from the user.

[0044] The control unit 26 causes the second section S2 to display, as image information, information related to the persona information into which the user of the terminal device 20 has been classified. For example, the control unit 26 causes the second section S2 to display, as image information, information recommended to the user of the terminal device 20. The control unit 26 causes the second section S2 to display, as image information, recommended information corresponding to the persona displayed in the first section S1. When the control unit 26 updates the persona information displayed in the first section S1, the control unit 26 instantaneously updates the information related to the persona information displayed in the second section S2. The control unit 26 may configure the screen in the second section S2 to be scrollable, or may control the output unit 24 to allow the user of the terminal device 20 to view all of the information related to the persona information provided to the user.

[0045] Control unit 26 may further display a predetermined icon C as a user interface on the screen of output unit 24 to enable an input operation by input unit 23 for the user to change the persona displayed in first section S1 to a desired persona. For example, when the user taps icon C with text such as "Want to change?", control unit 26 may further display at least one other persona candidate on the screen of output unit 24.

[0046] For example, when the control unit 26 receives an input operation via the input unit 23 in which the user selects a desired persona from a plurality of personas including a first persona P1, a second persona P2, and a third persona P3, the control unit 26 may update the persona displayed in the first section S1 to the selected persona in cooperation with the information processing device 10. At this time, the control unit 26 may execute the update process in cooperation with the information processing device 10 so that the user of the terminal device 20 can change the persona in all items, including gender, age, hobbies, and preferences.

[0047] According to the information processing device 10 according to the embodiment described above, the user can easily recognize which persona the user has been classified into and as a result, the information displayed on the output unit 24 of the terminal device 20 has been selected. Therefore, the user feels more satisfied with the information related to the persona information displayed on the output unit 24 of the terminal device 20.

[0048] The analysis results of the user's history information by the information processing device 10 are displayed as images on the output unit 24 of the terminal device 20, allowing the user to understand the analysis results at a glance. For example, when persona information is displayed on the output unit 24 as a persona image that is far removed from the user's own appearance, the user's sense of excitement increases. For example, when a high school girl is classified as a persona image of an older man, or vice versa, the user can gain an extraordinary worldview.

[0049] Users can know how their history information has been analyzed at predetermined intervals. Users who regularly check information via an application on the terminal device 20 can periodically check the updated persona information and enjoy new persona information at predetermined intervals. In addition, for users who do not frequently check information on the terminal device 20, regular updates of the persona information can stimulate interest in the persona information and information related to the persona information, encouraging the users to regularly check information using the terminal device 20.

[0050] The user can freely change the persona to one that he or she desires based on an input operation using the input unit 23 of the terminal device 20. Therefore, the user can intentionally select a persona that is far removed from his or her own attributes. This allows the user to enjoy information with a worldview that is different from his or her everyday life. For example, an older user who wants to check information aimed at young people can intentionally select a young persona.

[0051] The information processing device 10 selects persona information that categorizes the user's personality based on the user's history information, and displays the selected persona information on the user's terminal device 20. The present disclosure differs from conventional techniques that generate preference information from the user's behavioral patterns and allow the user to individually modify the preference information. The present disclosure does not aim to optimize the information displayed on the terminal device 20 for each user in accordance with the user's preferences, but rather aims to provide a sense of the extraordinary by allowing the user to intentionally select information that differs from their true self through the persona information. The above-mentioned persona information update process by the information processing device 10 is solely related to modifying the persona, not the preference information.

[0052] Although the present disclosure has been described based on the drawings and examples, it should be noted that those skilled in the art can make various modifications and alterations based on the present disclosure. Therefore, it should be noted that these modifications and alterations are included in the scope of the present disclosure. For example, the functions included in each configuration or step can be rearranged so as not to be logically inconsistent, and multiple configurations or steps can be combined or divided into one.

[0053] For example, a general-purpose electronic device such as a smartphone or a computer can be configured to function as the information processing device 10 according to the embodiment described above. Specifically, a program describing the processing content for realizing each function of the information processing device 10 according to the embodiment is stored in the memory of the electronic device, and the program is read and executed by a processor of the electronic device. Therefore, the present disclosure can also be realized as a program executable by a processor.

[0054] Alternatively, the present disclosure may be realized as a non-transitory computer-readable medium storing a program executable by one or more processors to cause the information processing device 10 according to an embodiment to execute each function, etc. It should be understood that these are also included within the scope of the present disclosure.

[0055] For example, at least a part of the processing operations executed in the information processing device 10 in the above-described embodiment may be executed in the terminal device 20. At least a part of the processing operations executed in the terminal device 20 may be executed in the information processing device 10.

[0056] In the above embodiment, the information processing system 1 has been described as including the information processing device 10 and the terminal device 20, but is not limited thereto. The information processing system 1 may further include a vehicle used by a user of the terminal device 20. In this case, the control unit 13 of the information processing device 10 may acquire GPS-based location information of the vehicle used by the user from the vehicle via the network 30, and acquire the user's behavior history in the real world based on the location information. The information processing system 1 may further include a server included in a payment system. In this case, the control unit 13 of the information processing device 10 may acquire the user's payment information from the server via the network 30, and acquire the user's purchase history in the real world and online purchase history based on the payment information.

[0057] In the above embodiment, the control unit 13 of the information processing device 10 acquires and analyzes history information at predetermined intervals and generates persona information at predetermined intervals, but this is not limiting. The control unit 13 may generate persona information non-periodically instead of at predetermined intervals, or may generate persona information only once.

[0058] In the above embodiment, the control unit 13 of the information processing device 10 updates the persona information based on the information input by the user, but this is not limiting. The control unit 13 does not have to perform such an update process.

[0059] In the above embodiment, the information processing device 10 may store a model according to the user's attributes as information in the memory unit 12, and the control unit 13 may determine whether the historical information matches the model to accurately generate persona information for classifying the user.

[0060] In the above embodiment, the information processing device 10 may be used to provide MaaS (Mobility as a Service), which is a service that utilizes mobility. The above processing procedures described in the sequence diagrams shown in each of Fig. 4 and Fig. 5 may be executed when providing a service (MaaS) using the information processing device 10. In this case, the information processing method according to the above processing procedures is an example of a method for providing a service (MaaS) using the information processing device 10. [Explanation of symbols]

[0061] 1. Information Processing Systems 10. Information processing equipment 11 Communications Department 12 Storage section 13 Control Unit 20 Terminal equipment 21 Communications Department 22 Memory section 23 Input section 24 Output section 25 Acquisition Department 26 Control Unit 30 Network C Icon P1 First Persona P2 Second Persona P3 The Third Persona S1 First Section S2 Second Section

Claims

1. a control unit that acquires user history information, generates persona information that classifies the user based on the acquired history information, and displays the persona information on the user's terminal device in addition to information related to the persona information; Information processing device.

2. 2. The information processing device according to claim 1, The control unit generates the persona information as image information. Information processing device.

3. 3. The information processing device according to claim 1, the control unit acquires and analyzes the history information at predetermined intervals, and generates the persona information at the predetermined intervals. Information processing device.

4. 3. The information processing device according to claim 1, the control unit updates the persona information based on information input by the user. Information processing device.

5. and a control unit that acquires persona information obtained by classifying a user based on user history information from an information processing device and displays the persona information in addition to information related to the acquired persona information. Terminal device.

6. A method for providing MaaS (Mobility as a Service) using the information processing device according to claim 1.

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