Commodity name creation support apparatus and commodity name creation support program

Abstract

To provide support for creating commodity names for assisting in creation of names for commodities.SOLUTION: The present invention is a commodity name creation support apparatus for creating a commodity name of a commodity or a service name of a service sold or provided by a store. The apparatus includes: commodity information acquisition means for acquiring commodity information relating to a commodity or a service; store information acquisition means for acquiring store information relating to a store; instruction sentence creation means for creating, on the basis of the commodity information and the store information, an instruction sentence for causing a language model to generate a commodity name or a service name; instruction sentence transmission means for transmitting the instruction sentence to the language model; answer sentence reception means for receiving, from the language model, an answer sentence including the commodity name or the service name corresponding to the instruction sentence; and commodity name display means for displaying the commodity name or the service name.SELECTED DRAWING: Figure 10

Description

[Technical Field]

[0001] The present invention relates to a product name invention support device, a product description invention support device, a product name invention support program, and a product description invention support program. [Background technology]

[0002] In restaurants, menu names are an important factor that greatly influences customer attraction and sales. Generally, it is important to come up with names that make customers want to order the food just by seeing it, such as by incorporating the characteristics of the menu, making the name eye-catching, using onomatopoeia, or including the place of origin.

[0003] This is not limited to restaurants and other establishments; it is also important to come up with names for products and services sold or offered in stores that will make customers want to buy them as soon as they see them.

[0004] As a related technology, for example, Patent Document 1 describes a naming system that can automatically select name ideas that meet basic conditions such as concisely expressing the characteristics of the object to be named and creating a good image, and then prioritize and output them. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Application Laid-Open No. 2007-241900 Summary of the Invention [Problem to be solved by the invention]

[0006] However, for example, the invention described in Patent Document 1 requires a complicated system configuration, such as a database that outputs related terms. Furthermore, the generated naming ideas depend on the database and are likely to lack expressiveness. For this reason, it is not necessarily easy for store managers to come up with original and attractive product or service names that reflect the characteristics and individuality of their stores.

[0007] The present invention has been proposed in view of the above points, and one aspect of the present invention aims to provide product name creation support, etc., which supports the creation of names for products and the like. [Means for solving the problem]

[0008] In order to solve the above problems, the product name idea support device of the present invention is a product name idea support device for coming up with product names for products sold or provided by a store or service names for services, and includes: a product information acquisition means for acquiring product information about the product or service; a store information acquisition means for acquiring store information about the store; an instruction statement creation means for creating an instruction statement for causing a language model to generate the product name or the service name based on the product information and the store information; an instruction statement sending means for sending the instruction statement to the language model; a response statement receiving means for receiving from the language model a response statement including the product name or the service name corresponding to the instruction statement; and a product name display means for displaying the product name or the service name. [Effects of the Invention]

[0009] According to the embodiment of the present invention, it is possible to provide product name creation support, which supports the creation of names for products and the like. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating an example of a network configuration of a product name idea support system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a diagram illustrating an example of the hardware configuration of a design assistance server according to the present embodiment. [Figure 3] FIG. 2 is a diagram illustrating an example of the software configuration of a design support server according to the present embodiment. [Figure 4] FIG. 2 is a diagram illustrating an example of a data configuration of a store information DB according to the embodiment. [Figure 5] FIG. 2 is a diagram showing a first example screen of a store terminal according to the present embodiment. [Figure 6] FIG. 10 is a diagram showing a second example screen of the store terminal according to the present embodiment. [Figure 7] FIG. 10 is a diagram showing a third example screen of the store terminal according to the present embodiment. [Figure 8] FIG. 10 is a diagram showing a fourth example screen of the store terminal according to the present embodiment. [Figure 9] FIG. 10 is a diagram showing a fifth example screen of the store terminal according to the present embodiment. [Figure 10] FIG. 10 is a flowchart showing a product name invention process of the invention support server according to the present embodiment. [Figure 11] FIG. 10 is a diagram illustrating an example of a prompt according to the embodiment. [Figure 12] FIG. 10 is a diagram showing an example of a reply sentence according to the present embodiment. [Figure 13] FIG. 10 is a flowchart showing the product description devising process of the devising support server according to the present embodiment. [Figure 14] FIG. 10 is a diagram illustrating an example of a prompt according to the embodiment. [Figure 15] FIG. 10 is a diagram showing an example of a reply sentence according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0011] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described in detail with reference to the drawings. <System configuration> (Network configuration) Fig. 1 is a diagram showing an example of a network configuration of a product name idea support system according to this embodiment. The product name idea support system 100 in Fig. 1 includes a product name idea support server 10, an LLM (Large Language Models) 20, and a store terminal 30, which are connected via a network 60.

[0012] The product name creation support server (hereinafter simply referred to as the creation support server) 10 is a server device that supports store managers in creating original product names and service names. The creation support server 10 uses the LLM 20 to propose (create) one or more original product names and service names that reflect the characteristics and individuality of the store. If the store manager likes the product names and product descriptions proposed by the creation support server 10, they can adopt them as the official product names and product descriptions for their store.

[0013] LLM (Large-Scale Language Model) 20 is a general-purpose natural language processing model that uses large amounts of text data to pre-train grammar, word meanings, etc. without a teacher. For the general-purpose natural language processing model, commercial language models (generative AI) based on, for example, BERT (Bidirectional Encoder Representations from Transformers), GPT (Generative Pre-trained Transformer)-3.5, GPT-4, etc. can be used.

[0014] The store terminal 30 is, for example, a smartphone, tablet terminal, or PC (Personal Computer), and is a user terminal device on the store side that uses the idea support server 10. A store manager (or store staff) uses the store terminal 30 to access and log in to the idea support server 10, and can register the store's profile (store name, location, URL, telephone number, store introduction, existing product and menu names, etc.) as store information, and can have product names and service names for the store suggested (devised).

[0015] The network 60 is a communication network that may be wired or wireless, and may include, for example, the Internet, a public line network, Wi-Fi (registered trademark), Bluetooth (registered trademark), and the like.

[0016] In order to access the invention support server 10, a predetermined application program (a general-purpose web browser, a dedicated application, etc.) is installed in advance in the store terminal 30.

[0017] (Hardware configuration) 2 is a diagram showing an example of the hardware configuration of the invention support server according to this embodiment. The invention support server 10 includes a central processing unit (CPU) 11, a read-only memory (ROM) 12, a random access memory (RAM) 13, a hard disk drive (HDD) 14, and a communication device 15.

[0018] The CPU 11 executes various programs and performs arithmetic processing. The ROM 12 stores programs required at startup, etc. The RAM 13 is a work area for temporarily storing processing by the CPU 11 and storing data. The HDD 14 stores various data and programs. The communication device 15 communicates with other devices via the network 60.

[0019] (Software configuration) 3 is a diagram showing an example of the software configuration of the idea support server according to this embodiment. The idea support server 10 has, as its main functional units, a product information acquisition unit 101, a store information acquisition unit 102, an instruction message creation unit 103, an instruction message transmission unit 104, a response message reception unit 105, a product name display unit 106, a product description display unit 107, and a memory unit 109.

[0020] The product information acquisition unit 101 has a function of acquiring product information related to products or services. The store information acquisition unit 102 has a function of acquiring store information related to stores. The instruction statement creation unit 103 has a function of creating a prompt (instruction statement) for causing the LLM 20 to generate a product name or service name based on product information and store information. The instruction statement sending unit 104 has a function of sending a prompt (instruction statement) to the LLM 20. The response statement receiving unit 105 has a function of receiving a response statement including a product name or service name corresponding to the prompt (instruction statement) from the LLM 20. The product name display unit 106 has a function of displaying the product name or service name on the store terminal 30. The product description display unit 107 has a function of displaying a description of the product or service on the store terminal 30. The storage unit 109 stores the store information DB in the HDD 14.

[0021] Each functional unit is realized by a program executed on hardware resources such as the CPU, ROM, and RAM of the computer constituting the invention support server 10. These functional units may be interpreted as "means," "module," "unit," or "circuit." Each DB of the storage unit 109 may also be placed in an external storage device on the network 60. The computer program and application program may also be stored in a computer-readable storage medium.

[0022] (Database) 4 is a diagram showing an example of the data configuration of a store information DB according to this embodiment. The store information DB is a DB in which store information is registered in advance. The store information DB according to this embodiment has data items such as "Store ID," "Store Name," "Location," "URL," "TEL," "Email," "Password," and "Store Features," for example.

[0023] "Store ID" is a unique identifier assigned to each store. "Store Name," "Location," "URL," "TEL," and "Email" are the store's name, location, web URL, telephone number, and email address, respectively. "Store ID" and "Password" are the ID and password that users use to access and log in to the idea support server 10. Since a store may have multiple URLs simultaneously, such as its own official website, information site, SNS, special site, etc., multiple URLs can be registered as "URL," such as "URL1," "URL2," etc.

[0024] "Store characteristics" is information (description) that indicates the characteristics of the store. "Store characteristics" can be registered and set by the store operator themselves. In addition, when a "URL" is registered and set, information indicating the store characteristics, such as the store's strengths, concept, and atmosphere (casual, high-end, homey, etc.), may be automatically generated by the LLM20 based on the store website at the URL.

[0025] These data items of the store information DB can be registered at the time of initial registration in the design support server 10, such as when the store manager registers as a user.

[0026] <Product name idea screen example> A store manager (or a store employee) can access and log in to the design support server 10 using the store terminal 30, and have the product name and description proposed (devised) by the design support server 10. Hereinafter, a specific example will be described in which a restaurant manager has the design support server 10 propose (devise) a menu name and menu description for a product, "hamburger steak."

[0027] FIG. 5 is a diagram showing an example screen 1 of a store terminal according to this embodiment. When a store manager wants to create a menu name and a menu description, he or she first presses "Start" 31a. When only a menu name is desired, "Create only menu name" 31b is pressed. When only a menu description is desired, "Create only menu description" 31c is pressed. In this embodiment, the store manager first presses "Start" 31a to create a menu name and a menu description.

[0028] FIG. 6 is a diagram showing a second example screen of a store terminal according to this embodiment. The store manager answers questions displayed on the screen of the store terminal 30 as product information for which the store manager wishes to create a menu name and menu description. First, in "Question 1" 32, the store manager inputs "hamburger" as the general name of the menu (dish). The general name of the menu can also be selected and input from a list 33 (not shown). Next, in "Question 2" 34, the store manager inputs the target demographic of the expected menu. For example, the store manager selects and inputs "gender" as male, "age group" as in their 40s, and "number of people" as one from the options. Next, in "Question 3" 35, the store manager inputs, for example, volume, gravy, and domestic pork and beef as menu characteristics (keywords). After answering the questions, the store manager presses "Generate" 36.

[0029] FIG. 7 is a diagram showing a screen example 3 of a store terminal according to this embodiment. In "AI-generated menu name results" 37, multiple menu name candidates for the product "hamburger steak" are displayed. The menu name candidates are generated and displayed by the LLM 20 based on the product information (FIG. 6) entered in the form of a question and the store information (FIG. 4). The menu name candidates shown in FIG. 7 are, for example, menu names that evoke the homey atmosphere of the store and a sense of familiarity as well as satisfaction with the meal, particularly for solo male customers in their 40s. The store operator selects the desired menu name from the menu name candidates and presses "Decide" 39.

[0030] On the other hand, if the store manager does not find the desired menu name among the menu name candidates, he or she can press "Regenerate" 38. In this case, menu name candidates are repeatedly regenerated and redisplayed by the LLM 20 based on the product information (Fig. 6) entered in question format and the store information (Fig. 4).

[0031] FIG. 8 is a diagram showing a fourth example screen of a store terminal according to this embodiment. In the "AI-generated menu description results" 41, multiple menu description candidates for the menu item "Traditional Large Mixed Burger" are displayed. The menu description candidates are generated and displayed by the LLM 20 based on the menu item name, product information entered in question format (FIG. 6), and store information (FIG. 4). For example, the menu description candidate shown in FIG. 8 is a menu description for "Traditional Large Mixed Burger" that conveys the restaurant's homey atmosphere and the product features of "volume," "juicy meat," and "domestic pork and beef" that are particularly appealing to solo male customers in their 40s. The store operator selects the desired menu description from the menu description candidates and presses "OK" 43.

[0032] On the other hand, if the store manager does not find the desired menu description among the menu name candidates, he or she can press "Regenerate" 42. In this case, the menu description candidates are repeatedly regenerated and redisplayed by the LLM 20 based on the menu name, product information entered in question format (Fig. 6), and store information (Fig. 4).

[0033] FIG. 9 is a diagram showing a screen example 5 of a store terminal according to this embodiment. A menu name and menu description selected by the store manager from among candidates are displayed on the screen of the store terminal 30. The menu name is generated by the LLM 20 based on the store information (FIG. 4) and product information entered in the form of a question (FIG. 6). Therefore, by using the product name creation support system 100, the store manager can easily devise original and attractive product or service names that reflect the characteristics and individuality of the store. Furthermore, by actually adopting these menu names and menu descriptions in a restaurant, it is possible to expect, for example, an increase in customer numbers and sales.

[0034] In the above embodiment, the product name (FIG. 7) and product description (FIG. 8) are simultaneously created on the screen of the store terminal 30. However, the store manager can also create, for example, only the product name ("Create only the menu name" 31b in FIG. 5) or only the product description ("Create only the menu description" 31c in FIG. 5). In particular, when creating only the product description, the store manager presses "Create only the menu description" 31c in FIG. 5. The store manager then enters the general name of the menu (dish) in "Question 1," the target demographic in "Question 2," and the characteristics (keywords) of the menu in "Question 3," or the product name (for example, "Menu name: Traditional large mixed burger") on the screen corresponding to FIG. 6. The design support server 10 acquires this information (S21 in FIG. 13, which will be described later), and the "AI-generated menu description result" 41 is displayed on the screen of FIG. 8.

[0035] <Product name creation process> Fig. 10 is a flowchart showing the product name invention process of the invention support server according to this embodiment. The CPU 11 reads and executes a program capable of realizing the flowchart shown in Fig. 10, thereby realizing each step (hereinafter referred to as "S").

[0036] S1: The product creation support server 10 acquires product information for the product for which a product name is to be created. The product information is input in the form of a question by the store manager, and includes, for example, the general name of the product, the target demographic of the product, and the characteristics of the product (e.g., keywords) (FIG. 6).

[0037] S2: The idea support server 10 acquires store information of the store that provides and sells the target product from the store information DB using the store ID (e.g., ID0001) as a key. The store information includes, for example, the "store name," "location," "URL," and "store characteristics" (FIG. 4).

[0038] S3: The product development support server 10 creates a prompt (instruction) for causing the LLM 20 to generate a product name based on the product information acquired in S1 and the store information acquired in S2.

[0039] Fig. 11 is a diagram showing an example of a prompt according to this embodiment. As shown in Fig. 11, the prompt according to this embodiment is created as an instruction sentence for causing the LLM 20 to generate a menu name (answer sentence) based on product information and store information.

[0040] More specifically, it is as follows. By including the "general product name" and "menu features (keywords)" from the product information in the prompt, the menu name can be generated to be original and reflect the characteristics and individuality of the product.

[0041] By including the "target demographic" in the product information prompt, menu names can be generated that appeal to that demographic.

[0042] By including the store information "store name," "location," and "store characteristics" in the prompt, the menu name can be generated to be original and reflect the characteristics and individuality of the store.

[0043] By including the "URL" of the store information in the prompt, the generated menu name can be original and comprehensive, reflecting the latest characteristics and individuality of the store. Furthermore, by including multiple "URLs" in the prompt, such as the store's official website, information sites, and social media, the generated menu name can be original and comprehensive, reflecting the latest characteristics and individuality of the store. For example, campaigns announced only on social media can be reflected in the menu name. Furthermore, the menu name can take into account existing menu names posted on the website (for example, avoiding identical or confusing menu names and creating consistent menu names).

[0044] Note that at least one of the "store characteristics" or "URL" from the store information DB may be included in the prompt. By including at least one of the "store characteristics" or "URL" from the store information in the prompt, it is possible to generate an original menu that reflects the characteristics and individuality of the store when generating product names.

[0045] S4: The invention support server 10 transmits the created prompt to the LMM 20.

[0046] S5: The design support server 10 receives the generated answer sentence (generated sentence) from the LMM 20.

[0047] 12 is a diagram showing an example of a reply sentence according to this embodiment. As shown in FIG. 12, the reply sentence according to this embodiment is generated in accordance with the prompt (instruction sentence) in FIG.

[0048] S6: The product name generated by the LMM 20 is displayed by the product design support server 10 on the screen of the shop terminal 30 (FIG. 7).

[0049] <Product description creation process> Fig. 13 is a flowchart showing the product description devising process of the product design support server according to this embodiment. Note that the product description devising process in Fig. 13 is generally the same as the product name devising process in Fig. 10, so the following explanation will focus on the differences.

[0050] S21: The product development support server 10 acquires product information for the product for which a product description is to be developed. The product information includes, for example, the general name of the product, the target demographic of the product, the characteristics of the product (e.g., keywords), and the product name in addition to the general name of the product (e.g., "Menu name: Traditional large mixed burger") (FIGS. 6 and 7).

[0051] S22: The design support server 10 acquires store information about the store. The store information includes, for example, the "store name," "location," "URL," and "store characteristics" (FIG. 4).

[0052] S23: The design support server 10 creates a prompt (instruction) for causing the LLM 20 to generate a product description based on the product information acquired in S21 and the store information acquired in S22.

[0053] Fig. 14 is a diagram showing an example of a prompt according to this embodiment. As shown in Fig. 14, the prompt according to this embodiment is an instruction sentence created to cause the LLM 20 to generate a menu explanation (answer sentence) based on the menu name, product information, and store information.

[0054] S24: The invention support server 10 transmits the created prompt to the LMM 20.

[0055] S25: The design support server 10 receives the generated answer sentence (generated sentence) from the LMM 20.

[0056] 15 is a diagram showing an example of a reply sentence according to this embodiment. As shown in FIG. 15, the reply sentence according to this embodiment is generated in accordance with the prompt (instruction sentence) in FIG.

[0057] S26: The design support server 10 displays the product description generated by the LMM 20 on the screen of the shop terminal 30 (FIG. 8).

[0058] <Summary> As described above, the product design support server 10 according to this embodiment creates a prompt (instruction) for the LLM 20 to generate a product name based on product information and store information, and upon receiving a response including the product name generated by the LMM 20, displays this on the screen of the store terminal 30. In this way, by using the product name design support system 100, store managers can easily devise original and attractive product and service names that reflect the characteristics and individuality of their store. Furthermore, they can easily devise product descriptions and service descriptions for original and attractive product and service names that reflect the characteristics and individuality of their store. In other words, this embodiment makes it possible to provide product name design support, etc., that supports the creation of names for products, services, etc.

[0059] Although the present invention has been described with reference to specific examples according to the preferred embodiments of the present invention, it is apparent that various modifications and changes can be made to these examples without departing from the broad spirit and scope of the present invention as defined in the appended claims. In other words, the details of the examples and the accompanying drawings should not be construed as limiting the present invention.

[0060] The menu names of the restaurants according to the above embodiments are one example of product names. According to the present invention, it is possible to support the creation of product names, service names, product descriptions, and service explanations that are widely sold and offered in various stores. Furthermore, the store is not limited to a physical store, but may be, for example, an online store (virtual store) that exists only on the Internet. In this case, it is possible to support the creation of product names, service names, product descriptions, and service explanations that are sold online on the Internet.

[0061] (Appendix 1) A product name creation support device for creating a product name (e.g., "traditional large mixed burger") of a product (e.g., "hamburger") sold or provided by a store or a service name of a service, a product information acquisition means for acquiring product information (e.g., FIG. 6) relating to the product or service; store information acquisition means for acquiring store information (e.g., FIG. 4) relating to the store; an instruction sentence creation means for creating an instruction sentence (for example, the prompt sentence in FIG. 11) for causing a language model (for example, LLM20) to generate the product name or the service name based on the product information and the store information; an instruction statement sending means for sending the instruction statement to the language model; a response sentence receiving means for receiving, from the language model, a response sentence including the product name or the service name corresponding to the instruction sentence (for example, the response sentence shown in FIG. 12); a product name display means for displaying the product name (e.g., FIG. 7) or the service name; A product name invention support device comprising: [Explanation of symbols]

[0062] 10 Product name creation support server 20 LLM (Large Scale Language Models) 30 store terminals 60 Network 100 Product Name Idea Support System 101 Product information acquisition department 102 Store Information Creation Department 103 Instruction Writing Department 104 Instruction message sending unit 105 Reply Receiving Unit 106 Product name display area 107 Product description display section 109 Storage section

Claims

1. A product name creation support device for creating product names for products sold or provided by a store or service names for services, a product information acquisition means for acquiring product information relating to the product or service; a store information acquisition means for acquiring store information relating to the store; an instruction statement creation means for creating an instruction statement for causing a language model to generate the product name or the service name based on the product information and the store information; an instruction statement sending means for sending the instruction statement to the language model; a response sentence receiving means for receiving, from the language model, a response sentence including the product name or the service name corresponding to the instruction sentence; a product name display means for displaying the product name or the service name; A product name invention support device comprising:

2. The product information includes information about a target demographic of the product or service; 2. The product name invention assistance device according to claim 1, wherein:

3. The product information includes information indicating characteristics of the product or service; 2. The product name invention assistance device according to claim 1, wherein:

4. the store information includes information indicating characteristics of the store; 2. The product name invention assistance device according to claim 1, wherein:

5. The store information includes a URL where information indicating the characteristics of the store is posted; 2. The product name invention assistance device according to claim 1, wherein:

6. the URL includes a plurality of URLs; 6. The product name invention assistance device according to claim 5,

7. an instruction sentence creation means for creating an instruction sentence for causing the language model to generate a description of the product or the service based on the product information including the product name or the service name and the store information; an instruction statement sending means for sending the instruction statement to the language model; a response receiving means for receiving, from the language model, a response including a description of the product or service in response to the instruction; a product description display means for displaying a description of the product or service; 2. The product name invention assistance device according to claim 1, further comprising:

8. A product description creation support device for creating descriptions of products or services sold or provided by a store, a product information acquisition means for acquiring product information relating to the product or service; a store information acquisition means for acquiring store information relating to the store; an instruction sentence creation means for creating an instruction sentence for causing a language model to generate the description sentence based on the product information and the store information; an instruction statement sending means for sending the instruction statement to the language model; an answer sentence receiving means for receiving an answer sentence including the explanatory sentence corresponding to the instruction sentence from the language model; a product description display means for displaying the description; A product description devising support device comprising:

9. On the computer, a product information acquisition means for acquiring product information relating to products or services sold or provided by a store; a store information acquisition means for acquiring store information relating to the store; an instruction statement creation means for creating an instruction statement for causing a language model to generate a product name of the product or a service name of the service based on the product information and the store information; an instruction statement sending means for sending the instruction statement to the language model; a response sentence receiving means for receiving, from the language model, a response sentence including the product name or the service name corresponding to the instruction sentence; a product name display means for displaying the product name or the service name; A product name creation support program to make your product function as it is.

10. On the computer, a product information acquisition means for acquiring product information relating to products or services sold or provided by a store; a store information acquisition means for acquiring store information relating to the store; an instruction sentence creation means for creating an instruction sentence for causing a language model to generate a description of the product or service based on the product information and the store information; an instruction statement sending means for sending the instruction statement to the language model; an answer sentence receiving means for receiving an answer sentence including the explanatory sentence corresponding to the instruction sentence from the language model; a product description display means for displaying the description; A program to help you create product descriptions that work.

Images