Privilege offering apparatus, privilege offering method, and program

Abstract

To properly offer a privilege to a member who makes a post on an SNS.SOLUTION: A privilege offering apparatus 10 includes an ambassador setting unit 131, a post selection unit 132, and a privilege offering unit 133. The ambassador setting unit 131 sets an ambassador to which a commodity or a service of a specific company is introduced, from among members of an SNS (Social Networking Service). The post selection unit 132 selects a post on the SNS made by the ambassador regarding the commodity or the service of the specific company. The privilege offering unit 133 offers a privilege to the ambassador of the post selected by the post selection unit 132.SELECTED DRAWING: Figure 5

Description

[Technical Field]

[0001] The present invention relates to a bonus awarding device, a bonus awarding method, and a program. [Background technology]

[0002] Systems are known that award rewards to users who post reviews or comments about purchased products or services. For example, Patent Document 1 describes a comment distribution system that awards points by lottery to members who write comments about affiliated stores, or awards points at the request of affiliated stores to members who write comments that are considered to be useful in improving or enhancing products or services. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2022-157300 Summary of the Invention [Problem to be solved by the invention]

[0004] In recent years, social networking services (SNS) have become popular, and it is common for SNS members to post comments and reviews of corporate products on SNS. If companies could offer rewards to members who post on such SNS, it would be possible to encourage posting and expect a promotional effect. However, since SNS generally has a large number of members and the number of posts is enormous, it is difficult to appropriately award rewards to members who post useful information.

[0005] The present invention has been made in consideration of the above-mentioned situation, and aims to provide a reward granting device, a reward granting method, and a program that can appropriately grant rewards to members who post on SNS. [Means for solving the problem]

[0006] In order to achieve the above object, the reward granting device according to the present invention comprises: an ambassador setting unit that selects ambassadors from among members of a social networking service (SNS) to introduce products or services of a specific company; A post selection unit that selects posts on the SNS made by the ambassador regarding products or services of the specific company; A reward granting unit that grants a reward to the ambassador who posted the post selected by the post selection unit; Equipped with. [Effects of the Invention]

[0007] According to the present invention, it is possible to appropriately provide benefits to members who post on SNS. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a schematic diagram showing a configuration of a system including a bonus awarding device according to an embodiment of the present invention; [Figure 2] FIG. 2 is a diagram illustrating an example of the configuration of member data. [Figure 3] FIG. 2 is a diagram illustrating an example of the configuration of post data. [Figure 4A] 2 is a block diagram showing a hardware configuration of a company terminal according to an embodiment of the present invention; FIG. [Figure 4B] FIG. 2 is a block diagram showing a hardware configuration of a user terminal according to an embodiment of the present invention. [Figure 5] 1 is a block diagram showing a hardware configuration of a privilege granting device according to an embodiment of the present invention; [Figure 6] FIG. 10 is a diagram illustrating an example of the configuration of a company table. [Figure 7] FIG. 10 is a diagram illustrating an example of the configuration of a point management table. [Figure 8] FIG. 10 is a diagram illustrating a display example of a login screen. [Figure 9] FIG. 10 is a diagram showing a display example of a company menu screen. [Figure 10] 10 is a flowchart illustrating the flow of an ambassador setting process according to an embodiment of the present invention. [Figure 11] 10 is a flowchart showing the flow of a point giving process according to an embodiment of the present invention. [Figure 12] FIG. 10 is a diagram illustrating a display example of a post list screen. [Figure 13] FIG. 10 is a diagram showing a display example of a point allocation screen. [Figure 14] FIG. 10 is a diagram showing an example of a display of a menu screen for an ambassador. [Figure 15] 10 is a flowchart showing the flow of a point inquiry process according to an embodiment of the present invention. [Figure 16] FIG. 10 is a diagram showing a display example of a point inquiry screen. [Figure 17] FIG. 10 is a diagram showing an example of the configuration of a points management table according to a modified example. DETAILED DESCRIPTION OF THE INVENTION

[0009] A bonus awarding device 10 according to an embodiment of the present invention will now be described in detail with reference to the drawings. In the drawings, the same or equivalent parts are designated by the same reference numerals.

[0010] 1 shows the configuration of a system including a reward granting device 10 according to an embodiment of the present invention. The reward granting device 10 is communicably connected to an SNS server 20, a company terminal 30, and a user terminal 40 via a network N1. This network N1 is constructed, for example, by the Internet, a dedicated communication line (e.g., a CATV (Community Antenna Television) line), a mobile communication network (including base stations, etc.), a gateway, etc.

[0011] The SNS server 20 is a computer that manages and operates a predetermined SNS such as Facebook (registered trademark), Instagram (registered trademark), LINE (registered trademark), X (registered trademark), TikTok (registered trademark), etc. The SNS server 20 may be configured with multiple computers or may be a cloud. By using the SNS managed and operated by the SNS server 20, members of the SNS can post various messages and have other members or members of a specific group view the messages. The SNS server 20 is also connected to a member database (member DB in the figure) 50 and a post database (post DB in the figure) 60. The member database 50 and the post database 60 may be stored in a storage device of the SNS server 20.

[0012] Member database 50 is a database that stores member data for each member of the SNS. As shown in FIG. 2, the member data includes a member ID, which is the ID a member uses to log in to the SNS, the member's name, gender, age, occupation, email address, etc. When a user operates user terminal 40 to register as a member, SNS server 20 creates member data for that user and registers the new data in member database 50. Note that the data format of the member data is not limited to that shown in FIG. 2. For example, member data in different formats depending on the type of SNS operated by SNS server 20 may be stored in member database 50.

[0013] The posting database 60 is a database that stores posting data of posts made by members of the SNS. As shown in FIG. 3 , the posting data includes a posting ID, the poster's member ID, content data such as text, images, and videos included in the post, tags that indicate the content of the post, and the posting date and time. When a member operates the user terminal 40 to access the SNS site and post a post, the SNS server 20 creates the posting data and registers it in the posting database 60. The tags included in the posting data may be freely set by the poster or may be set by the SNS server 20 based on the content of the posting data. For example, in the case of a post about a company's product, the product name and company name are included as tags in the posting data. Note that tags may be called mentions or the like depending on the type of SNS, but in this embodiment, mentions and the like are also included in the tag. Note that the data format of the posting data is not limited to that shown in FIG. 3 . For example, posting data in different formats depending on the type of SNS operated by the SNS server 20 may be stored in the posting database 60.

[0014] Returning to FIG. 1, the corporate terminal 30 is a terminal of a company that has previously signed a contract with the reward granting device 10, and is, for example, a personal computer (PC) within the company. The corporate terminal 30 is operated by a company representative, such as an employee of the company, and is used to designate ambassadors (described later) from among members of the SNS, and to designate posts to which points will be awarded. Although only one corporate terminal 30 is shown in FIG. 1, a corporate terminal 30 exists for each company that has signed a contract with the reward granting device 10. Furthermore, one company may have multiple corporate terminals 30.

[0015] 4A shows the hardware configuration of company terminal 30. Company terminal 30 includes a communication unit 31, a storage unit 32, an input unit 33, an output unit 34, and a control unit 35. These units are interconnected via an internal bus 36.

[0016] The communication unit 31 is a communication device for connecting the company terminal 30 to the network N1. The communication unit 31 communicates with the privilege granting device 10 via the network N1, for example.

[0017] The storage unit 32 is a non-volatile storage device such as a solid state drive (SSD) or a hard disk drive (HDD), and stores various data required for the company terminal 30 to execute each process described below.

[0018] The input unit 33 includes a keyboard, a mouse, a microphone, etc., and receives input operations from the user and outputs a signal corresponding to the received input operation to the control unit 35. For example, a company representative operates the input unit 33 to designate a member to be set as an ambassador or a post to which points will be awarded.

[0019] The output unit 34 includes a liquid crystal display, a speaker, etc., and displays various information and outputs audio based on instructions from the control unit 35. For example, the output unit 34 displays a list screen of posts made by ambassadors regarding the company's products and services.

[0020] The control unit 35 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), etc. The CPU uses the RAM as a working area to execute an operating program stored in the ROM, whereby the control unit 35 controls each part of the company terminal 30.

[0021] Returning to FIG. 1 , the user terminal 40 is a terminal device used by a user who is a member of the SNS. Examples of the user terminal 40 include a mobile information terminal such as a smartphone or a tablet computer, a PDA (Personal Digital Assistant), or a PC. The user terminal 40 has a built-in web browser, and via the web browser, the user can access the SNS site to post content, or access the reward granting device 10 to check and use their points.

[0022] 4B shows the hardware configuration of user terminal 40. User terminal 40 includes a communication unit 41, a storage unit 42, an input unit 43, an output unit 44, and a control unit 45, which are interconnected via an internal bus 46. These components of user terminal 40 are not significantly different from those of company terminal 30 described above, and therefore a description of each component will be omitted.

[0023] Returning to FIG. 1, the reward granting device 10 is a computer that grants points having monetary value from a company to specific members (ambassadors, described later) who post on SNS about products and services of the company with which the company has a contract. As shown in FIG. 5, the reward granting device 10 includes a communication unit 11, a storage unit 12, and a control unit 13. These units are interconnected via an internal bus 14.

[0024] The communication unit 11 is a communication device that allows the privilege granting device 10 to connect to the network N1. The communication unit 11 communicates with the SNS server 20, the company terminal 30, and the user terminal 40, for example, via the network N1.

[0025] The storage unit 12 is a non-volatile storage device such as an SSD (Solid State Drive) or an HDD (Hard Disk Drive), and stores various data required for the reward granting device 10 to execute each process described below. For example, the storage unit 12 stores a company table 121 and a point management table 122.

[0026] The company table 121 is a table in which various information about companies that have contracts with the privilege granting device 10 is registered. Specifically, as shown in Fig. 6, the company table 121 registers information indicating a company ID, a name, a tag, etc. for each company.

[0027] The company ID registered in the company table 121 is identification information for uniquely identifying the company. When a company employee accesses the privilege granting device 10 from the company terminal 30, the employee needs to log in by entering the company ID.

[0028] The tags registered in the company table 121 are information for identifying the products and services of the company, and are used by company personnel to search for posts related to the points recipients and their own products and services. For example, the product names and service names of the products and services sold by the company are set as tags. The tags registered in the company table 121 can be added or modified at any time by company personnel.

[0029] Returning to FIG. 5, the point management table 122 is created for each company registered in the company table 121 and stores points for SNS members designated as ambassadors who introduce the company's products and services. The points stored in the point management table 122 can be used to exchange for prizes offered by the company. FIG. 7 shows an example of the point management table 122 for the company "ABC Company." This point table registers the member IDs of SNS members who are ambassadors for the company "ABC Company" and the points granted to those ambassadors. The points shown in the point management table 122 in FIG. 7 can be used to exchange for prizes offered by "ABC Company." The member IDs registered in the point management table 122 are also used when the members log in to the website provided by the bonus granting device 10. The point management table 122 is an example of a bonus storage unit of the present invention.

[0030] Returning to Fig. 5, the control unit 13 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), etc. The CPU uses the RAM as a working area to execute an operating program stored in the ROM, whereby the control unit 13 controls the above-mentioned components of the reward granting device 10. The control unit 13 includes, as functional components according to the present invention, an ambassador setting unit 131, a post selection unit 132, a reward granting unit 133, and a point processing unit 134.

[0031] The ambassador setting unit 131 sets an ambassador who introduces products or services of a specific company from among the members of the SNS. Details of the processing by the ambassador setting unit 131 will be described later.

[0032] The post selection unit 132 selects SNS posts by ambassadors related to products or services of a specific company. Details of the processing by the post selection unit 132 will be described later.

[0033] The reward granting unit 133 grants points as a reward to the ambassador who posted the post selected by the post selecting unit 132. Details of the processing by the reward granting unit 133 will be described later.

[0034] The point processing unit 134 manages the points of the ambassador. For example, the point processing unit 134 performs processing such as inquiry and use of points granted to the ambassador based on instructions from the ambassador. Details of the processing by the point processing unit 134 will be described later.

[0035] (Ambassador setting process) Next, a description will be given of the operation of the privilege granting device 10. First, the ambassador setting process will be described.

[0036] A company representative operates the input unit 33 of the company terminal 30 to access a website provided by the reward granting device 10 and causes the output unit to display a login screen shown in FIG. 8 . The company representative then operates the input unit 33 to input a company ID on the login screen and clicks the “Login with company ID” button. This logs the company into the reward granting device 10. The company may also log in by inputting a password along with the ID. In the following description, the logged-in company will also be referred to as the “target company.” When the target company logs in, the reward granting device 10 verifies that the received company ID is registered in the company table 121, authenticates the target company, and then displays a company menu screen as shown in FIG. 9 on the output unit 34 of the company terminal 30. The company representative operates the input unit 33 of the company terminal 30 to select “Ambassador Settings” from the displayed company menu screen. In response to this selection, the reward granting device 10 executes the ambassador setting process shown in FIG. 10.

[0037] First, the ambassador setting unit 131 of the benefit granting device 10 acquires conditions for selecting an ambassador from the corporate terminal 30 of the target company (step S11). For example, the ambassador setting unit 131 displays an input screen for inputting conditions on the output unit 34 of the corporate terminal 30. Then, the ambassador setting unit 131 acquires the conditions, such as the member name and member ID of the member to be set as an ambassador, entered by the corporate representative on this input screen. Note that the type of conditions acquired here is arbitrary, and for example, the gender, age group, occupation, etc. of the member to be set as an ambassador may be acquired.

[0038] Next, the ambassador setting unit 131 acquires the member IDs of SNS members who match the acquired conditions from the SNS server 20 (step S12). Specifically, the ambassador setting unit 131 requests the SNS server 20 to search for members who match the acquired conditions, and upon receiving the request, the SNS server 20 acquires the member IDs of members who match the conditions detected from the member database 50. Note that the processing of step S12 may utilize the functions of an API (application programming interface) provided by the SNS server 20.

[0039] Next, the ambassador setting unit 131 newly registers the acquired member ID in the point management table 122 of the target company (step S13). At this time, the points registered at the same time are "0", but a predetermined point other than "0" may be registered as a new registration service. The member whose member ID is registered in the point management table 122 becomes the ambassador of this company. This completes the ambassador setting process.

[0040] (Points allocation process) Next, the point giving process executed by the benefit giving device 10 will be described.

[0041] The company representative of the target company operates the input unit 33 of the company terminal 30 to log in by entering the company ID on the login screen shown in Fig. 8, and selects "Points Award" from the company menu screen shown in Fig. 9 displayed on the output unit 34. In response to this selection operation, the benefit awarding device 10 executes the points awarding process shown in the flowchart of Fig. 11.

[0042] First, the post selection unit 132 of the benefit granting device 10 refers to the company table 121 and acquires a tag associated with the company ID of the target company (step S21).

[0043] Next, the post selection unit 132 acquires the member IDs of the ambassadors registered in the point management table 122 of the target company (step S22). Note that the order of execution of steps S21 and S22 may be reversed.

[0044] Next, the post selection unit 132 transmits a post acquisition request to the SNS server 20 (step S23). This post acquisition request includes the tag acquired in step S21 and the member ID acquired in step S22. The SNS server 20 acquires post data including the tag and member ID included in the received post acquisition request from the post database 60 and transmits the data to the benefit granting device 10. As a result, the post selection unit 132 acquires post data of ambassadors' posts related to the products and services of the target company from the SNS server 20 (step S24). The acquired post data is temporarily stored in the storage unit 12. Note that the processing of steps S23 and S24 may utilize API functions provided by the SNS server 20.

[0045] Next, the post selection unit 132 causes the output unit 34 of the company terminal 30 to display a post list screen that displays a selectable list of each post indicated by the post data acquired in step S24 (step S25). Fig. 12 shows an example of the display of the post list screen when the target company is "ABC Company." In this example, four posts A to D related to the products and services of "ABC Company" made by ambassadors of "ABC Company" are displayed in a list.

[0046] The company representative operates the input unit 33 to specify a post to which points are to be awarded from among the posts displayed on the post list screen. The company representative may specify multiple posts. In response to the selection operation, the reward awarding unit 133 causes the output unit 34 to display a points awarding screen for awarding points to the specified post (step S26). FIG. 13 shows an example of the points awarding screen. This example shows the points awarding screen when post A in the upper left corner is selected from the post list screen shown in FIG. 12.

[0047] Next, the company representative operates the input unit 33 to input the number of points they wish to award on the points awarding screen. Optionally, the company representative can also input a message of thanks to the poster. After completing the input, the company representative clicks the "Award Points" button at the bottom of the screen. When this operation is performed, the reward awarding unit 133 awards the points entered on the points awarding screen to the member (ambassador) who posted the post (step S27). For example, in accordance with the example of FIG. 13, the points awarding device adds 100 to the points of member ID "S0001" registered in the points management table 122 of "ABC Company."

[0048] After the points have been awarded, the benefit awarding unit 133 notifies the member to whom the points have been awarded (step S28). The notification method here may be email, SMS, etc., or the SNS server 20 may be requested to notify the target member via SNS that points have been awarded. Furthermore, if a message has been entered on the point awarding screen, the benefit awarding unit 133 also notifies the member of the message. Note that step S28 may be skipped. This completes the point awarding process.

[0049] (Point inquiry processing) Next, the point inquiry process executed by the benefit granting device 10 will be described.

[0050] A user who is an ambassador of a company operates the input unit 43 of the user terminal 40 to access a website provided by the reward granting device 10 and display the login screen shown in FIG. 8 on the output unit 44. The user then operates the input unit 43 to enter their SNS member ID and click the "Log in with SNS member ID" button. This allows the ambassador user to log in to the reward granting device 10. When the ambassador logs in, the reward granting device 10 verifies that the received member ID is registered in at least one company's point management table 122, authenticates the user, and then displays the ambassador menu screen shown in FIG. 14 on the output unit of the user terminal 40. The user operates the input unit 43 of the user terminal 40 to select "Point Inquiry" from the displayed ambassador menu screen. In response to this selection, the point processing unit 134 of the reward granting device 10 executes point inquiry processing shown in the flowchart of FIG. 15.

[0051] First, the point processing unit 134 refers to the point management table 122 of each company to determine the value of points granted to the member who has logged in this time (step S31). Specifically, the point processing unit 134 searches each point management table 122 using the member ID entered at the time of login to determine the value of points granted to the member.

[0052] The point processing unit 134 then displays a points inquiry screen on the output unit 34 of the user terminal 40 (step S32). FIG. 16 shows an example of the points introduction screen. In this example, two types of points are displayed: 100 points for ABC Company and 200 points for DEF Company, owned by the user with membership ID "S0001." When the user wants to use points, they simply operate the input unit 33 and click "Use Points" next to the corresponding points on the points inquiry screen. When this operation is performed, the point processing unit 134 displays, for example, a screen for the company's prize exchange site, and the points can then be exchanged for prizes. This completes the point inquiry process.

[0053] Thus, according to this embodiment, ambassadors for a specific company are selected from among the members of the SNS, SNS posts by the ambassadors related to the products or services of the specific company are selected, and rewards are awarded to the ambassadors who posted the selected posts. This makes it possible to award rewards only to specific members (ambassadors) who have posted useful posts that are expected to have a promotional effect from among the vast number of SNS posts, making it possible to appropriately award rewards to members who posted on SNS.

[0054] Furthermore, according to this embodiment, points are awarded to posts designated by company personnel as candidates for selection from the displayed list, making it possible to select more appropriate posts and award benefits.

[0055] Furthermore, according to this embodiment, the benefits given to a company's ambassadors are benefits (points) that can be used to exchange for prizes provided by the company, thereby increasing the likelihood that they will become repeat users and post frequently about the company's products and services.

[0056] (Variation) Although the embodiments of the present disclosure have been described above, modifications and applications in various forms are possible. It is up to the discretion of which parts of the configurations, functions, and operations described in the above embodiments to adopt. Furthermore, in addition to the above-described configurations, functions, and operations, further configurations, functions, and operations may be adopted. Furthermore, the configurations, functions, and operations described in the above embodiments can be freely combined.

[0057] For example, in the above embodiment, in the ambassador setting process, the ambassador setting unit 131 sets a member designated by a company representative as an ambassador. However, the ambassador setting method is not limited to this. For example, a member of an SNS may register an ambassador himself / herself. In this case, a user who is a member of the SNS operates the user terminal 40 to send an ambassador setting request to the reward granting device 10, requesting to become an ambassador for a specific company. Then, the ambassador setting unit 131 of the reward granting device 10 may register the member ID of the user in the point management table 122 of the specific company requested in the received ambassador setting request, and set the user as an ambassador. Note that, upon receiving the ambassador setting request from the user terminal 40, the ambassador setting unit 131 may inquire of the company representative of the company and set the user as an ambassador only if approval is obtained.

[0058] For example, in the above embodiment, points that can be exchanged for prizes provided by a specific company are awarded as the bonus, but the bonus awarded by the bonus awarding device 10 is not limited to such points. For example, coupons that can be exchanged for prizes may also be awarded as the bonus. Note that points or discount coupons that can be used to purchase products or services provided by a specific company may also be awarded as the bonus.

[0059] In the above embodiment, a company could only award one type of points to a member as a benefit, but multiple types of points may be awarded to a member. In this case, as shown in FIG. 17, a point type ID for identifying the type of points is newly registered in the point management table 122, and the points awarded for each point type are stored. For example, using this point management table 122, "ABC Company" can award three types of points, with point type IDs "P01" to "P03," to its ambassadors. This makes it easy to assign different points to each type of prize that can be exchanged, or to create separate points for subsidiaries or affiliates of a specific company, thereby enabling more flexible awarding of benefits to members.

[0060] For example, the reward granting device 10 may grant rewards to members who posted on multiple types of SNSs. In this case, the reward granting device 10 needs to perform the same process as multiple SNS servers 20 corresponding to the respective types of SNSs.

[0061] For example, in the above embodiment, in the point allocation process, SNS posts made by ambassadors regarding the products and services of the target company are obtained and displayed as a list, and points are allocated to the posts selected by the company representative from among the lists. However, points may also be allocated uniformly to all SNS posts made by ambassadors regarding the products and services of the target company.

[0062] For example, in the above embodiment, posts tagged with tags related to the target company's products and services are acquired from the post database 60 in the point-granting process, but posts related to products and services may be acquired without using tags. For example, the SNS server 20 may search the text of posts to acquire posts that include the names of products or services of the target company or keywords that represent the products of the target company. Furthermore, artificial intelligence may be used to acquire posts related to the target company's products and services.

[0063] The functions of the reward granting device 10 described above can be realized by dedicated hardware or a conventional computer system. For example, a program executed by the control unit 13 can be stored and distributed on a computer-readable non-transitory recording medium, and the program can be installed on a computer to configure a device that executes the above-described processes. Examples of such recording media include a flexible disk, a CD-ROM (Compact Disc Read-Only Memory), a DVD (Digital Versatile Disc), and an MO (Magneto-Optical Disc). Alternatively, the program may be stored on a disk device of a server device on a communication network, such as the Internet, and downloaded to a computer by, for example, superimposing it on a carrier wave. Note that when the above-described functions are realized by an operating system (OS) or by cooperation between the OS and an application, only the parts other than the OS may be stored on a medium and distributed, or downloaded to a computer. The means for realizing the functions of the reward granting device 10 is not limited to software; some or all of the functions may be realized by dedicated hardware including circuits.

[0064] In the above-described embodiments, the relative positional relationships of the components or the conditions for implementation may be described, but these are merely examples in all respects and are not limited to those described in this specification. Therefore, countless variations not exemplified are contemplated within the scope of the technology disclosed in this specification. For example, the scope of the technology disclosed in this specification includes cases where at least one component is modified, added, or omitted.

[0065] Furthermore, unless a contradiction arises, a component described in the above embodiments as being provided with "one" may be provided with "one or more." Furthermore, each component is a conceptual unit, and includes cases where one component is made up of multiple structures, cases where one component corresponds to part of a structure, and even cases where multiple components are provided in one structure. Furthermore, each component includes structures with other structures or shapes as long as they perform the same function.

[0066] Furthermore, the descriptions in this specification are used for all purposes related to the present technology, and none of them are acknowledged as prior art. The present disclosure allows various embodiments and modifications without departing from the broad spirit and scope of the present disclosure. Furthermore, the above-described embodiments are intended to explain the present disclosure and do not limit the scope of the present disclosure. In other words, the scope of the present disclosure is defined by the claims, not the embodiments. Various modifications made within the scope of the claims and the meaning of equivalent disclosures are deemed to be within the scope of the present disclosure. [Explanation of symbols]

[0067] 10 Benefit granting device, 20 SNS server, 30 Company terminal, 40 User terminal, 50 Member database, 60 Post database, N1 Network, 11, 31, 41 Communication unit, 12, 32, 42 Memory unit, 121 Company table, 122 Point management table, 13, 35, 45 Control unit, 131 Ambassador setting unit, 132 Post selection unit, 133 Benefit granting unit, 134 Point processing unit, 33, 43 Input unit, 34, 44 Output unit

Claims

1. an ambassador setting unit that sets an ambassador to introduce a product or service of a specific company from among members of an SNS (social networking service); A post selection unit that selects posts on the SNS made by the ambassador regarding products or services of the specific company; A reward granting unit that grants a reward to the ambassador who posted the post selected by the post selection unit; A bonus granting device comprising:

2. The post selection unit accepts designation of posts to be selected from the SNS posts made by the ambassador, The bonus granting device according to claim 1 .

3. the reward providing unit provides, as the reward, points or coupons that can be used when exchanging for prizes provided by the specific company; The bonus granting device according to claim 1 .

4. The system further includes a benefit storage unit that stores a member ID used when the ambassador logs in to the SNS and information indicating the benefit granted to the ambassador in association with each other. The bonus granting device according to claim 1 .

5. The reward granting unit notifies the ambassador who granted the reward of that fact. The bonus granting device according to claim 1 .

6. The reward granting unit is capable of granting multiple types of rewards. The bonus granting device according to claim 1 .

7. We select ambassadors from among members of SNS (Social Networking Service) to introduce the products or services of specific companies. Selecting the SNS posts made by the ambassador regarding the products or services of the specific company; Awarding benefits to the selected ambassadors who posted the content; How rewards are awarded.

8. Computer, an ambassador setting unit that sets ambassadors to introduce products or services of a specific company from among members of a social networking service (SNS); a post selection unit that selects posts on the SNS made by the ambassador regarding products or services of the specific company; a reward granting unit that grants a reward to the ambassador who posted the post selected by the post selection unit; A program that functions as a

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