Interaction method, apparatus, electronic device, and storage medium

The interaction method and apparatus in e-commerce applications address user experience issues by displaying prompt information on user rights and privileges, facilitating quick understanding and utilization.

JP2025533100APending Publication Date: 2025-10-03BEIJING YOUZHUJU NETWORK TECH CO LTD
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Patent Information

Application Number
JP2025519568
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Priority Date
2023-03-09
Filing Date
2024-03-08
Publication Date
2025-10-03

AI Technical Summary

Technical Problem

Existing e-commerce applications fail to meet diverse user needs and enhance user experience by effectively communicating and utilizing user rights and privileges.

Method used

An interaction method and apparatus that displays an object information page with prompt information when a user reaches a transaction threshold, allowing users to view their rights and privileges, and upon trigger operation, displays a rights detail page with attribute information of the rights object.

Benefits of technology

Enables users to quickly understand and utilize their rights and privileges, enhancing user experience by providing clear communication and access to relevant information.

✦ Generated by Eureka AI based on patent content.

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Abstract

The present invention relates to an interaction method, apparatus, electronic device, and storage medium, the method including: in response to a command to display an object guide page, when a user's number of transactions with an object reaches a set threshold, displaying an object guide page, the object guide page including prompt information, the prompt information being used to prompt the user about the rights granted when the user's number of transactions with the object reaches the set threshold; and in response to a trigger operation on the prompt information, displaying an rights detail page, the rights detail page including attribute information of the rights object, the rights object being an object for which the rights can be used. In essence, the prompt information for prompting the user about the rights held by the user is displayed on the object guide page, and the prompt information is used as an entry point for quickly viewing the user's rights details, thereby achieving the purpose of completely communicating the user's rights and enabling the user to quickly understand and use the rights he or she holds.
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Description

[Technical Field]

[0001] [CROSS-REFERENCE TO RELATED APPLICATIONS] This application claims priority to a Chinese patent application filed on March 9, 2023, entitled "INTERACTION METHOD, APPARATUS, ELECTRONIC DEVICE, AND STORAGE MEDIUM" and bearing application number 2023102264624, the entire contents of which are incorporated herein by reference.

[0002] The present invention relates to the field of human-computer interaction technology, and in particular to an interaction method, apparatus, electronic device, and storage medium. [Background technology]

[0003] With the continuous development of e-commerce app (application) related technologies, people's needs for e-commerce app related functions are becoming increasingly diverse, especially for information display methods, display content, etc., which are closely related to people's user experience.

[0004] Therefore, how to meet users' diversified needs for e-commerce app functions and improve users' usage experience is a technical issue that needs to be urgently resolved. Summary of the Invention

[0005] To solve the above technical problem, or to at least partially solve the above technical problem, the present invention provides an interaction method, an apparatus, an electronic device, and a storage medium.

[0006] According to a first aspect, the present invention provides an interaction method, said method comprising: In response to the object information page display command, when the number of times the user has processed the object reaches a set threshold, displaying an object information page, the object information page including prompt information, the prompt information being used to prompt the user for the rights granted as a result of the number of times the user has processed the object reaching the set threshold; In response to a trigger operation on the prompt information, a rights details page is displayed, the rights details page includes attribute information of the rights object, and the rights object is an object that can use the rights.

[0007] According to a second aspect, the present invention further provides an interaction device, said device comprising: a first display module for displaying an object guide page in response to a command to display the object guide page when the number of times the user has processed the object reaches a set threshold, the object guide page including prompt information, the prompt information being used to prompt the user for the rights granted as a result of the number of times the user has processed the object reaching the set threshold; The device further includes a second display module for displaying a rights detail page in response to a trigger operation on the prompt information, the rights detail page including attribute information of the rights object, and the rights object being an object that can use the rights.

[0008] According to a third aspect, the present invention further provides an electronic device, said electronic device comprising: one or more processors; a storage device for storing one or more programs; The one or more programs, when executed by the one or more processors, cause the one or more processors to implement the interaction method.

[0009] According to a fourth aspect, the present invention further provides a computer-readable storage medium having a computer program stored thereon, the program implementing the interaction method when executed by a processor. [Brief explanation of the drawings]

[0010] The accompanying drawings herein, which are incorporated in and constitute a part of the specification, illustrate embodiments consistent with the present invention and, together with the specification, serve to explain the principles of the invention.

[0011] In the following, in order to more clearly explain the embodiments of the present invention or the technical solutions of the prior art, the accompanying drawings used to explain the embodiments or the prior art will be briefly described, and obviously, those skilled in the art can obtain other accompanying drawings based on these accompanying drawings without any creative efforts. [Figure 1] 1 is a flowchart of an interaction method provided by an embodiment of the present invention. [Figure 2] 1 is a schematic diagram of an object guide page provided by an embodiment of the present invention; [Figure 3] 1 is a schematic diagram of an object guide page provided by an embodiment of the present invention; [Figure 4] 1 is a schematic diagram of an object guide page provided by an embodiment of the present invention; [Figure 5] 1 is a schematic diagram of an interest details page provided by an embodiment of the present invention; [Figure 6] 1 is a schematic diagram illustrating the configuration of an interaction device according to an embodiment of the present invention. [Figure 7] 1 is a schematic diagram illustrating the configuration of an electronic device according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0012] In the following, the technical solutions of the present invention will be further described in order to make the above-mentioned objectives, features and advantages of the present invention more clearly understood. It should be noted that the embodiments of the present invention and the features of the embodiments can be combined with each other unless there is a contradiction.

[0013] In the following description, numerous specific details are set forth to facilitate a thorough understanding of the present invention; however, the present invention may be embodied in various forms other than those described herein, and it is apparent that the embodiments in the specification are merely some of the embodiments of the present invention, and not all of the embodiments.

[0014] FIG. 1 is a flowchart of an interaction method provided by an embodiment of the present invention, which may be applied to a situation in which a user interacts with a client, and the method may be executed by an interaction apparatus, which may be implemented by software and / or hardware, and which may be located in an electronic device such as a terminal, which specifically includes, but is not limited to, a smartphone, a palmtop computer, a tablet computer, a wearable device with a display, a desktop computer, a notebook computer, an all-in-one computer, a smart home device, etc.

[0015] As shown in FIG. 1, the method may specifically include the following steps:

[0016] In S110, in response to the target guide page display command, when the number of times the user has processed the target reaches a set threshold, the target guide page is displayed, and the target guide page includes prompt information, which is used to prompt the rights granted as a result of the number of times the user has processed the target reaching the set threshold.

[0017] The object guide page may be, for example, a page for guiding a user to view and process objects. Here, the objects may be, for example, things. In some embodiments, the objects may be, for example, products. Specifically, the objects may include purchasable goods or services.

[0018] In some embodiments, the target guide page includes an e-commerce application target guide page. Furthermore, the e-commerce application target guide page includes a mall homepage, which may be, for example, a default or first page displayed after entering a mall. The mall homepage functions include at least one of: guiding a user who has a clear need to purchase a product to directly search for specific products; guiding a user who has a need to purchase a specific type of product to vaguely search for products of that type; and attracting and browsing customers who do not need to shop, thereby increasing their desire to purchase.

[0019] The user's processing of the target may be, for example, the user purchasing a product in a mall.

[0020] The set threshold is a criterion for determining what rights a user has, and the present invention does not limit the specific value of the set threshold. For example, the set threshold may be 1 or 5.

[0021] Furthermore, it may be set to have multiple thresholds, and when the number of times a user processes an object reaches different thresholds, different rights are granted.

[0022] The rights and privileges held by a user are, for example, privileges that the user can enjoy. The present invention does not limit the specific content of the rights and privileges. For example, if the target information page is a target information page of an e-commerce application, the rights and privileges held by the user may include the right to purchase a product using a coupon, or the right to purchase a product at a lower price without using a coupon. In some embodiments, both a product that the user can purchase using a coupon and a product that the user can purchase at a lower price without using a user coupon are considered to be rights and privileges.

[0023] The prompt information may be, for example, information explaining the rights and interests of the user. The present invention does not limit the specific content and display method of the prompt information, as long as it can help the user clarify the rights and interests of the user.

[0024] Illustratively, the prompt information includes promotion information associated with the object of interest and / or summary information of the object of interest.

[0025] The promotion information may be, for example, information attached to an interest object and used to increase the interest object's popularity among users. Optionally, the promotion information may include information describing a promotion activity in which the interest object participates. The promotion activity may be, for example, a marketing activity to increase product sales. Exemplarily, the promotion information may be a coupon corresponding to the interest object.

[0026] An object of interest includes various attributes. The attributes of an object of interest may be, for example, characteristics of the structure and configuration of the object of interest itself. If the object of interest is a product, its attributes may be the name, style, size, material, function, trademark, type, price, color, packaging, etc. If the object of interest is a service, its attributes may be the content and precautions included in the object of interest. In addition, the attributes of an object of interest may be a numerical value or level reflecting the popularity of the object of interest, for example, the number of follows, favorites, purchases, ratings, shares, views, inquiries, and likes of the object of interest.

[0027] The attributes of an object of interest reflect the object's attractiveness to a user, and may be the main stimuli that can influence user perception, emotion, and behavior.

[0028] The summary information of the interest object is a collection of one or more attributes of the interest object. For example, the summary information of the interest object includes an image and a price of the interest object. The image of the interest object may reflect attributes such as the style of the interest object.

[0029] 2 to 4 are schematic diagrams of three object information pages provided by embodiments of the present invention. Referring to FIG. 2, in the object information page, the prompt information includes a coupon associated with the object of interest, which means that the user can use the coupon to place an order. Referring to FIG. 3, in the object information page, the prompt information includes summary information of the object of interest, which means that the user can purchase the object of interest at a lower price than other people without using a coupon. Referring to FIG. 4, in the object information page, the prompt information includes summary information of the object of interest in addition to promotion information associated with the object of interest, which means that the user has two types of rights: one means ordering using a coupon, and the other means that the user can purchase the object of interest at a lower price than other people without using a coupon.

[0030] Please note that if a user has two types of rights, the two types of rights may correspond to the same or different rights. In other words, if the set of rights that can be purchased using the first type of rights is called the first set, the set of rights that can be purchased using the second type of rights can be called the second set. The first set and the second set may or may not intersect.

[0031] In some embodiments, the target guide page display instructions include, but are not limited to, instructions to open an e-commerce type application and instructions to return to the target guide page from another page.

[0032] In S120, in response to a trigger operation on the prompt information, an rights detail page is displayed, the rights detail page includes attribute information of the rights object, and the rights object is an object that can use the rights.

[0033] The trigger operation on the prompt information may be, for example, an operation that causes the application to understand that the user wants to view more of the rights that the user has. Exemplarily, the trigger operation on the prompt information includes a click operation or a swipe operation on the prompt information.

[0034] Using an interest includes performing a transaction on the interest object. Optionally, performing a transaction on the interest object includes, but is not limited to, performing an order transaction on the interest object.

[0035] The rights detail page may be, for example, a page for interpreting the rights held by a user. For example, if the rights are rights to order using a coupon, the rights detail page is used to display attribute information of products that can be purchased with the coupon. If the rights are rights to purchase products at a lower price without using a coupon, the rights detail page is used to display attribute information of products that can be purchased at a lower price.

[0036] On the rights detail page, the user can select the rights. The rights selected by the user can be regarded as the rights the user wishes to purchase. Then, an order confirmation page can be generated based on the rights selected by the user.

[0037] The order confirmation page refers to a page that collectively presents the user with attribute information of all items to be purchased, and is a page that confirms information with the user before placing an order. After displaying the order confirmation page, the terminal enters a step of instructing the user to pay for the order.

[0038] The rights detail page may include multiple rights objects. In some embodiments, the number of rights objects included in the rights detail page is equal to or greater than the number of rights owned by the user. For example, if the rights are rights ordered using a coupon, and three coupons are issued to a user, and each coupon can only purchase one rights object, this means that each user has three rights ordered using the coupon. The rights detail page may display attribute information for 10 rights objects, and the user may select and purchase three rights objects from the ten rights objects. The purchase of each right object is considered one use of rights.

[0039] For example, if a user is allowed to purchase four interest objects at a lower price than other users without using a coupon, it means that each user has four interest objects. The interest details page can display attribute information for 10 interest objects, and the user can select and purchase four interest objects from the 10 interest objects, and the purchase of each interest object is considered as one use of the interest.

[0040] 5 is a schematic diagram of an interest details page provided by an embodiment of the present invention. Referring to FIG. 5, the interest details page includes attribute information of six interest objects. This means that a user can achieve the purpose of using his / her interest by selecting and processing one or more of the six interest objects.

[0041] If the prompt information includes summary information of the interest objects, the set of interest objects displayed in the prompt information is the third set, and the set of interest objects displayed on the interest details page is the fourth set, which should be noted as being a subset of the third and fourth sets.

[0042] The above technical solution, in response to a command to display an object information page, displays an object information page when the user's number of transactions with the object reaches a set threshold, the object information page including prompt information, which is used to prompt the rights and privileges granted as a result of the user's number of transactions with the object reaching the set threshold; and, in response to a trigger operation on the prompt information, displays an rights detail page, which includes attribute information of the rights and privilege object, and the rights and privilege object is an object for which the rights and privileges can be used. The essence of the solution is to issue rights to a user whose number of transactions with the object reaches a set threshold, and display prompt information on the object information page to prompt the rights and privileges held by the user; and use the prompt information as an entry point for quickly viewing the user's rights details, thereby achieving the purpose of fully communicating user rights and enabling users to quickly understand and use the rights and privileges they hold.

[0043] Based on the above technical solution, optionally, if the prompt information includes promotion information associated with an interest object, the state of the promotion information includes an effective state and an ineffective state, and a target task is associated with the promotion information, the method further includes switching the state of the promotion information from an ineffective state to an effective state in response to the operation of the target task being completed.

[0044] The state of promotion information includes a valid state and an invalid state. The valid state means that the end of the lifespan has not been reached. The invalid state means that the end of the lifespan has been reached. The valid state may further include an effective state and an ineffective state. The effective state means that the current period is between the beginning and end of the lifespan. When the state of promotion information is in the effective state, it means that the user can currently use the rights represented by the promotion information. The ineffective state means that the period is before the beginning of the lifespan. When the state of promotion information is in the ineffective state, it means that the rights represented by the promotion information cannot currently be used, but at some point in the future, after the valid condition of the promotion information is met (i.e., the goal task associated with the promotion information is completed), the state of the promotion information will be converted from the ineffective state to the effective state, and the user will then be able to use the rights represented by the promotion information.

[0045] A goal task is a pre-specified task that a user needs to complete. Completion of the goal task means that the state of the promotion information is switched from an inactive state to an active state. If the goal task is not completed, the state of the promotion information will always remain in an inactive state. The present invention does not limit the specific content of the task. In some embodiments, in an e-commerce scenario, the goal task may be that the number of orders placed by a user reaches a threshold number, or that the number of days a user has logged into the client reaches a threshold number.

[0046] In some embodiments, the prompt information includes M pieces of promotion information arranged sequentially, and the target task associated with the N+1th promotion information includes using the rights corresponding to the Nth promotion information, where M and N are both positive integers, and 1≦N <N+1≦Mである。

[0047] For example, if the promotion information is a coupon, in FIG. 2, an icon at the bottom right of each coupon indicates the status of the coupon. Here, an icon with a check mark indicates an activated state, and an icon with a lock indicates an inactivated state. Referring to FIG. 2, on the target information page, the prompt information includes three coupons, where the first coupon is activated, and the second and third coupons are both inactivated. After the user uses the first coupon, the status of the second coupon changes from inactivated to activated, and the third coupon remains inactivated. After the user uses the second coupon, the status of the third coupon changes from inactivated to activated.

[0048] By setting the target task associated with the N+1th promotion information to include using the rights corresponding to the Nth promotion information, each promotion information is linked to the previous promotion information, thereby stimulating the user's interest in exploring and using the application.

[0049] Based on each of the above technical solutions, optionally, if a user has multiple rights, the prompt information and / or the rights detail page further includes progress description information, which is used to explain the number of rights that have already been used up to the current time point and / or the number of rights that have not been used up to the current time point.

[0050] The progress explanation information may be, for example, information explaining the usage status of rights up to the current time. Furthermore, the progress explanation information is used to explain the number of rights that have already been used up to the current time and / or the number of rights that have not yet been used up to the current time. The present invention is not limited to a specific display method of the progress explanation information. For example, the progress explanation information is a progress bar.

[0051] For example, if a user is allowed to purchase four interest objects at a lower price than other people without using a coupon, and each purchase of an interest object is considered one use of an interest, the user has a total of four interests. Continuing to refer to FIG. 3, there are four circles in the upper right corner, indicating that the user has a total of four interests. Also, for example, continuing to refer to FIG. 5, there are four circles under the title of the page, indicating that the user has a total of four interests. In FIGS. 3 and 5, the first circle is filled in black, indicating that the user has used one interest. The second, third, and fourth circles are all unfilled, indicating that the user has three remaining interests.

[0052] By configuring the prompt information and / or the rights detail page to further include progress explanation information, the progress explanation information can be used to intuitively display the rights usage status to the user.

[0053] According to the above technical solutions, optionally, the interest object has multiple groups, and the interest detail page displays the attribute information of the interest object in different groups in the form of groups.

[0054] Note that in practice, an interest may belong to one or more groups.

[0055] There are several specific ways to "display the attribute information of interest objects in different groups in the interest details page in the form of groups," and the present invention is not limited thereto. For example, the interest details page includes an attribute information display area, and group options are set at the top of the attribute information display area, each group option corresponds to one group, and by selecting a group option, the interest objects of the group corresponding to the selected group option can be displayed in the attribute information display area.

[0056] For example, the rights objects are divided into three groups. The first group consists of products whose sales in the group to which the user belongs reach a set sales threshold. The second group consists of products whose sales price is 0.01 yuan for the group to which the user belongs. The third group consists of products whose sales price is 0.01 to 19.9 yuan for the group to which the user belongs. Continuing to refer to FIG. 5 , on the rights details page, three group options are set at the top of the attribute information display area. The first group option is "Newcomer Selection" and corresponds to the first group. The second group option is "Only 0.01 yuan" and corresponds to the second group. The third group option is "Maximum 19.9 yuan" and corresponds to the third group. In FIG. 4 , the first option is selected, and the rights objects of the group corresponding to the first group option are displayed in the summary information display area. That is, in FIG. 5 , all of the products displayed in the summary information display area are products of the first group.

[0057] When there are multiple objects of interest, dividing the objects of interest into multiple groups can help a user quickly find an object of interest that they are interested in. The present invention does not limit the method of grouping the objects of interest.

[0058] According to the above technical solutions, optionally, the target guide page includes an upper half area and a lower half area arranged vertically, and the prompt information is located in the upper half area.

[0059] 4, the target guide page includes an upper half region and a lower half region arranged vertically. The upper half region and the lower half region are divided by a line M, with the upper half region located above the line M and the lower half region located below the line M. Prompt information is located in the upper half region of the target guide page.

[0060] Generally, content located in the upper half of the page is more likely to be viewed. By positioning the prompt information in the upper half of the page, the prompt information is essentially placed in a prominent position, which further ensures that users will notice the prompt information.

[0061] In some embodiments, optionally, the upper half area of ​​the target guide page includes a search box, and the prompt information is located below the search box. When a user needs to search, they usually look for the search box, and when they do not need to search, they usually look below the search box first. The purpose of locating the prompt information below the search box is to place the prompt information right next to the search box, which further ensures that the user will notice the prompt information.

[0062] According to the above technical solutions, optionally, the object information page is a mall homepage, the interest object is a purchasable interest product, and the method includes processing an order for the interest object.

[0063] In summary, the technical solutions provided by the embodiments of the present invention have the following advantages compared with the conventional technical solutions:

[0064] The technical solution provided by the embodiment of the present invention is to display an object information page in response to a command to display an object information page when the user's number of transactions with the object reaches a set threshold, the object information page including prompt information, which is used to prompt the rights and privileges granted as a result of the user's number of transactions with the object reaching the set threshold, and to display an rights detail page in response to a trigger operation on the prompt information, which includes attribute information of the rights and privileges object, and the rights and privileges object is an object for which the rights and privileges can be used. In essence, the prompt information for prompting the rights and privileges held by the user is displayed on the object information page, and the prompt information is used as an entry point for quickly viewing the user's rights and privileges details, thereby achieving the purpose of fully conveying the user's rights and privileges and enabling the user to quickly understand and use the rights and privileges held by the user.

[0065] It is noted that embodiments of the present invention may involve the use of user data, and in actual applications, user-specific personal data may be used in the technical solutions described herein to the extent permitted by applicable laws and regulations and in accordance with the requirements of the applicable laws and regulations of the country (e.g., with the user's explicit consent, effective notification to the user, etc.).

[0066] Although the above-described method embodiments are all expressed as a combination of a series of operations for ease of description, those skilled in the art should note that the present invention is not limited by the order of operations described, since certain steps can be performed in other orders or simultaneously in accordance with the present invention. Those skilled in the art should also note that the embodiments described in the specification are all preferred embodiments, and the related operations and modules are not necessarily required for the present invention.

[0067] 6 is a schematic diagram of the configuration of an interaction device according to an embodiment of the present invention. The interaction device according to the embodiment of the present invention can be arranged in a client. Referring to FIG. 6, the interaction device specifically includes: a first display module 310 for displaying an object guide page in response to a command to display the object guide page when the number of times the user has processed the object reaches a set threshold, the object guide page including prompt information, the prompt information being used to prompt the user for the rights granted by the number of times the user has processed the object reaching the set threshold; and a second display module 320 for displaying an rights detail page in response to a trigger operation on the prompt information, the rights detail page including attribute information of the rights object, and the rights object being an object that can use the rights.

[0068] Furthermore, the prompt information includes promotion information associated with the object of interest and / or summary information of the object of interest.

[0069] Furthermore, if the prompt information includes promotion information associated with the interest object, the state of the promotion information includes an effective state and an ineffective state, and the promotion information is associated with a target task, and the device further includes a state switching module, and the state switching module: In response to the completion of the operation of the target task, the state of the promotion information is switched from an inactive state to an active state.

[0070] Furthermore, the prompt information includes M pieces of promotion information arranged sequentially, and the target task associated with the N+1th promotion information includes using the rights corresponding to the Nth promotion information, where M and N are both positive integers, and 1≦N <N+1≦Mである。

[0071] Furthermore, if the user has multiple rights, the prompt information and / or the rights detail page further includes progress description information, which is used to explain the number of rights that have already been used up to the current point in time and / or the number of rights that have not yet been used up to the current point in time.

[0072] Furthermore, the interest object has a plurality of groups, and the interest detail page displays attribute information of the interest object in different groups in the form of groups.

[0073] Furthermore, the target guide page includes an upper half region and a lower half region arranged vertically, and the prompt information is located in the upper half region.

[0074] Furthermore, the object information page is a mall homepage, the interest object is a purchasable interest product, and processing the interest object includes processing an order for the interest object.

[0075] The interaction device provided by the embodiment of the present invention can perform the steps performed by the client in the interaction method provided by the embodiment of the method of the present invention, and has beneficial effects with the performing steps, which will not be repeated here.

[0076] FIG. 7 is a schematic diagram of an electronic device according to an embodiment of the present invention. Specifically, FIG. 7 shows a schematic diagram of an electronic device 1000 suitable for implementing an embodiment of the present invention. The electronic device 1000 according to the embodiment of the present invention may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (PADs), portable multimedia players (PMPs), and in-vehicle terminals (e.g., in-vehicle navigation terminals), as well as fixed terminals such as digital TVs and desktop computers. The electronic device shown in FIG. 7 is merely an example and does not limit the functionality and scope of use of the embodiment of the present invention.

[0077] 7, electronic device 1000 may include a processor (e.g., a central processing unit, a graphics processor, etc.) 1001 that can perform various appropriate operations and processes based on programs stored in read-only memory (ROM) 1002 or programs loaded from storage device 1008 into random access memory (RAM) 1003. RAM 1003 further stores various programs and data necessary for the operation of electronic device 1000. Processor 1001, ROM 1002, and RAM 1003 are connected to each other via bus 1004. Input / output (I / O) interface 1005 is also connected to bus 1004.

[0078] Typically, devices such as input devices 1006 including a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc., output devices 1007 including a liquid crystal display (LCD), speaker, vibrator, etc., storage devices 1008 including magnetic tape, hard disk, etc., and communication devices 1007 may be connected to the I / O interface 1005. The communication devices 1007 may enable the electronic device 1000 to communicate wirelessly or via wires to exchange data with other devices. While the accompanying drawings show the electronic device 1000 with various devices, it should be understood that it need not implement or include all of the illustrated devices. It may alternatively implement or include more or fewer devices.

[0079] In particular, according to embodiments of the present invention, the processes described with reference to the flowcharts above may be implemented as a computer software program. For example, embodiments of the present invention include a computer program product including a computer program carried on a computer-readable medium, the computer program including program code for performing the methods illustrated in the flowcharts. In such embodiments, the computer program may be downloaded and installed from a network via communication device 1007, or may be installed from storage device 1008 or ROM 1002. When the computer program is executed by processor 1001, the functions described above, which are specific to the methods of the embodiments of the present invention, are performed.

[0080] It should be noted that the above-mentioned computer-readable medium of the present invention may be a computer-readable signal medium, a computer-readable storage medium, or any combination of the above. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of the computer-readable storage medium may include, but are not limited to, an electrical connection having one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present invention, the computer-readable storage medium may be a tangible medium that contains or stores a program that can be used by or in combination with the program, instruction execution system, apparatus, or device. In addition, in the present invention, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier carrying computer-readable program code. Such propagated data signals may take a variety of forms, including, but not limited to, electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium, other than a computer-readable storage medium, that transmits, propagates, or transmits a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained in the computer-readable medium may be transmitted using any suitable medium, including, but not limited to, wire, fiber optic cable, RF (radio frequency), or any suitable combination of the above.

[0081] In some embodiments, clients and servers may communicate using any now known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and may be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and an end-to-end network (e.g., an ad hoc end-to-end network), and any now known or later developed network.

[0082] The computer readable medium described above may be included in the electronic device described above, or may exist separately and not be assembled to said electronic device.

[0083] The computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device: In response to the object information page display command, when the number of times the user has processed the object reaches a set threshold, displaying an object information page, the object information page including prompt information, the prompt information being used to prompt the user for the rights granted as a result of the number of times the user has processed the object reaching the set threshold; In response to a trigger operation on the prompt information, a rights details page is displayed, the rights details page includes attribute information of the rights object, and the rights object is an object that can use the rights.

[0084] Optionally, the one or more programs, when executed by the electronic device, can further cause the electronic device to perform other steps described in the above embodiments.

[0085] Computer program code for carrying out the operations of the present invention can be written in one or more programming languages, or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and the like, as well as conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may run entirely on the user computer, partially on the user computer, as a standalone software package, partially on the user computer and partially on a remote computer, or entirely on a remote computer or server. When referring to a remote computer, the remote computer may be connected to the user computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet Service Provider).

[0086] The flowcharts and block diagrams in the accompanying drawings illustrate possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present invention. From this perspective, each box in a flowchart or block diagram contains one or more executable instructions for implementing the specified logical function(s) and may represent a module, program segment, or portion of code. It should also be noted that in some alternative implementations, the functions depicted in the boxes may occur in a different order than that depicted in the accompanying drawings. For example, two boxes shown in succession may actually be executed substantially in parallel, or may be executed in the reverse order, depending on the functionality involved. It should also be noted that each box in the block diagrams and / or flowcharts, and combinations of boxes in the block diagrams and / or flowcharts, may be implemented in a dedicated hardware-based system that performs the specified function(s) or operation(s), or may be implemented as a combination of dedicated hardware and computer instructions.

[0087] The units described as being involved in the embodiments of the present invention may be implemented by software or hardware, and the names of the units do not constitute limitations on the units themselves in any particular case.

[0088] The functions described herein may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), etc.

[0089] In the context of the present invention, a machine-readable medium may be a tangible medium that can contain or store a program that can be used by or in combination with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination thereof. More specific examples of machine-readable storage media include an electrical connection based on one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above.

[0090] In accordance with one or more embodiments of the present invention, the present invention provides an electronic device, the electronic device comprising: one or more processors; a memory for storing one or more programs; The one or more programs, when executed by the one or more processors, cause the one or more processors to implement any of the interaction methods provided by the present invention.

[0091] In accordance with one or more embodiments of the present invention, the present invention provides a computer-readable storage medium having a computer program stored thereon, the program being capable of implementing any of the interaction methods provided by the present invention when executed by a processor.

[0092] An embodiment of the present invention further provides a computer program product, which includes a computer program or instructions, which, when executed by a processor, implements the interaction method.

[0093] It should be noted that, as used herein, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another and do not necessarily require or imply that such an actual relationship or order exists between those entities or operations. Additionally, the terms "comprise," "comprising," or any variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or device that includes a set of elements further includes those elements as well as other elements not expressly listed or inherent in such process, method, article, or device. Without further limitation, an element defined by the phrase "comprising a..." does not exclude the presence of other identical elements in the process, method, article, or device that includes said element.

[0094] The foregoing are merely specific embodiments of the present invention to enable those skilled in the art to understand or realize the present invention. Various modifications to these examples will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other examples without departing from the spirit or scope of the present invention. Therefore, the present invention is not limited to the examples described herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. In response to the object information page display command, when the number of times the user has processed the object reaches a set threshold, displaying an object information page, the object information page including prompt information, the prompt information prompting the user about the rights granted as a result of the number of times the user has processed the object reaching the set threshold; Displaying an rights detail page in response to a trigger operation on the prompt information, the rights detail page including attribute information of the rights object, and the rights object being an object that can use the rights; Interaction methods.

2. The prompt information includes promotion information associated with the object of interest and / or summary information of the object of interest; The method of claim 1 .

3. If the prompt information includes promotion information associated with the interest object, the state of the promotion information includes an effective state and an ineffective state, and the promotion information is associated with a target task, and the method includes: and switching a state of the promotion information from a non-validated state to a valid state in response to completion of the operation of the target task. The method of claim 2.

4. The prompt information includes M pieces of promotion information arranged sequentially, and a target task associated with the (N+1)th promotion information includes using an interest corresponding to the (N)th promotion information, where M and N are positive integers, and 1≦N<N+1≦M; The method of claim 3.

5. If the user has multiple rights, the prompt information and / or the rights detail page further includes progress description information, which describes the number of rights that have already been used up to the current time point and / or the number of rights that have not yet been used up to the current time point. The method of claim 1 .

6. The interest object has a plurality of groups, and the interest detail page displays attribute information of the interest object in different groups in a group format. The method of claim 1 .

7. The target guide page includes an upper half region and a lower half region arranged vertically, and the prompt information is located in the upper half region. The method of claim 1 .

8. The object information page is a mall homepage, the object of interest is a purchasable item of interest, and processing the object of interest includes processing an order for the object of interest. The method of claim 1 .

9. a first display module that displays an object information page in response to the object information page display command when the number of times the user has processed the object reaches a set threshold, the object information page including prompt information that prompts the user about the rights that have been granted as a result of the number of times the user has processed the object reaching the set threshold; a second display module for displaying an rights detail page in response to a trigger operation on the prompt information, the rights detail page including attribute information of the rights object, and the rights object being an object that can use the rights; Interaction device.

10. one or more processors; a storage device that stores one or more programs; The one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1 to 8. Electronic devices.

11. a computer program stored thereon which, when executed by a processor, implements the method according to any one of claims 1 to 8; A computer-readable storage medium.

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