Computer-readable recording medium, information processing method, and information

Abstract

When returning to the content list from the content of the moving destination, the content for the user is presented near the display of the content of the content list.SOLUTION: An information processing program according to the present application causes a computer to execute a list display step of displaying a content list in which a plurality of thumbnails are collected on a screen of a terminal device, a content display step of displaying, on the screen of the terminal device, a corresponding content corresponding to a thumbnail selected by a user from among the plurality of thumbnails, and a list re-display step of displaying, when an operation of returning from the corresponding content to the content list is performed by the user and the content list is displayed again, a return-time display content for the user at a position adjacent to the selected thumbnail.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an information processing program, an information processing method, and an information processing device. [Background technology]

[0002] A technology has been disclosed in which words that show signs of becoming popular based on diachronic changes in the frequency of words appearing in a timeline are used as product definition keywords, and advertising information is obtained and displayed based on the product definition keywords (see Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2017-091376 Summary of the Invention [Problem to be solved by the invention]

[0004] However, while the above-mentioned conventional technology can display advertisements based on words that appear in a timeline, it is not possible to present content targeted to a user near the display of that content on the timeline when the user moves from the timeline to content and then returns to the timeline.

[0005] The present application has been made in consideration of the above, and aims to present content for a user near the display of the content in the content list when the user returns to the content list from the content to which the user has moved. [Means for solving the problem]

[0006] The information processing program of the present application is an information processing program that causes a computer to execute the following steps: a list display procedure for displaying a content list that compiles a plurality of thumbnails on a screen of a terminal device; a content display procedure for displaying corresponding content that corresponds to a thumbnail selected by a user from the plurality of thumbnails on the screen of the terminal device; and a list re-display procedure for, when the user performs an operation to return from the corresponding content to the content list and the content list is displayed again, displaying content that is intended for the user when the user returns to the content list in a position adjacent to the selected thumbnail. [Effects of the Invention]

[0007] According to one aspect of the embodiment, when returning to the content list from the destination content, content for the user can be presented near the display of the content in the content list. [Brief explanation of the drawings]

[0008] [Figure 1] FIG. 1 is an explanatory diagram showing an overview of an information processing system according to an embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of the configuration of a terminal device according to the embodiment. [Figure 3] FIG. 3 is a diagram illustrating an example of the configuration of a server device according to the embodiment. [Figure 4] FIG. 4 is a flowchart showing a processing procedure according to the embodiment. [Figure 5] FIG. 5 is a diagram illustrating an example of a hardware configuration. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, an information processing program, an information processing method, and an information processing device according to the present application will be described in detail with reference to the drawings. Note that the information processing program, the information processing method, and the information processing device according to the present application are not limited to the embodiments. Furthermore, the same components in the following embodiments are denoted by the same reference numerals, and duplicated descriptions will be omitted.

[0010] [1. Overview of the information processing system] First, an overview of an information processing system according to an embodiment will be described with reference to Fig. 1. Fig. 1 is an explanatory diagram showing an overview of an information processing system according to an embodiment. As shown in Fig. 1, an information processing system 1 according to an embodiment includes a terminal device 10 and a server device 100. The terminal device 10 and the server device 100 are connected to each other via a network N in a wired or wireless manner so as to be able to communicate with each other. This enables the terminal device 10 to cooperate with the server device 100. The network N is, for example, a LAN (Local Area Network), a WAN (Wide Area Network), the Internet, etc.

[0011] Terminal device 10 is an information processing device used by a user U. For example, terminal device 10 may be a smart device such as a smartphone or tablet terminal, a desktop or notebook (laptop) type PC (Personal Computer), a mobile phone such as a feature phone (Gala-ke or Gala-ho), a PDA (Personal Digital Assistant), a game console or AV device with communication functions, an information appliance or digital appliance, a car navigation system, a wearable device such as a smart watch, a head-mounted display, or smart glasses. Terminal device 10 may also be a house or building, a car, a home appliance, an electronic device, or the like that is compatible with the Internet of Things (IOT).

[0012] In this embodiment, the terminal device 10 is a smart device such as a smartphone or tablet used by a user U, and is a portable terminal device capable of communicating with any server device via a wireless communication network such as LTE (Long Term Evolution), 4G (4th Generation), or 5G (5th Generation: fifth generation mobile communication system), Bluetooth (registered trademark), or wireless LAN. The terminal device 10 has a screen such as a liquid crystal display with a touch panel function, and accepts various operations on displayed data such as content, such as tapping, sliding, and scrolling, performed by the user U with a finger or a stylus. An operation performed on an area of ​​the screen where content is displayed may be considered an operation on the content. The terminal device 10 may be not only a smart device, but also an information processing device such as a desktop PC or a laptop PC.

[0013] The server device 100 is, for example, a computer such as a PC or a blade server, or a mainframe or a workstation, etc. The server device 100 may be realized by cloud computing.

[0014] In this embodiment, the server device 100 is an information processing device that works in conjunction with the terminal device 10 of each user U and provides API (Application Programming Interface) services for various applications (hereinafter referred to as apps) and various data to the terminal device 10 of each user U, and is realized by a computer, a cloud system, etc.

[0015] The server device 100 may also be an information processing device that provides some kind of online service to the terminal device 10 of each user U. For example, the server device 100 may provide the following online services: internet connection, search service, chat service, interactive service using voice, images, videos, etc., social networking service (SNS), electronic commerce (EC), electronic payment, online games, online banking, online trading, hotel and ticket reservations, video and music distribution, news, maps, route search, route guidance, line information, operation information, weather forecast, etc. In practice, the server device 100 may cooperate with various servers that provide the above-mentioned online services and act as an intermediary for the online services or may be responsible for processing the online services.

[0016] The server device 100 can acquire user information about the user U. For example, the server device 100 acquires, as the user information, information (attribute information) about the attributes of the user U, such as the gender, age, and residential area of ​​the user U. The server device 100 can also acquire information about the attributes of the user U, such as demographic attributes, psychographic attributes, geographic attributes, and behavioral attributes. The server device 100 may also acquire, as the user information, a segment to which the user U belongs in the marketing field or a persona (personality). The server device 100 then stores and manages the information (attribute information) about the attributes of the user U together with identification information (such as a user ID) that identifies the user U.

[0017] The server device 100 also acquires various types of history information (log data) indicating the behavior of the user U from the terminal device 10 of the user U or from various servers based on the user ID, etc. For example, the server device 100 acquires a location history, which is a history of the user U's location and date and time, from the terminal device 10. The server device 100 also acquires a search history, which is a history of search queries entered by the user U, from a search server (search engine). The server device 100 also acquires a browsing history, which is a history of content viewed by the user U, from a content server. The server device 100 also acquires a purchase history (payment history), which is a history of the user U's product purchases and payment processes, from an e-commerce server or a payment processing server. The server device 100 may also acquire a listing history and a sales history, which are a history of the user U's listings on the marketplace, from the e-commerce server or the payment processing server. The server device 100 also acquires a posting history, which is a history of the user U's posts, from a posting server or SNS server that provides a word-of-mouth posting service. The various servers and the like described above may be the server device 100 itself. That is, the server device 100 may function as the various servers and the like described above.

[0018] Furthermore, the number of devices included in the information processing system 1 shown in Fig. 1 is not limited to that shown in the figure. For example, in Fig. 1, for the sake of simplicity, only one terminal device 10 is shown, but this is merely an example and is not limiting, and two or more devices may be included.

[0019] [2. Displaying ads when swiping back] In this embodiment, the terminal device 10 of the user U selects a thumbnail of a certain content from a content list (collective content) displaying thumbnails of each content, moves to the content (corresponding content) corresponding to the selected thumbnail, and then swipes back to return to the content list. When the user U then swipes back, an advertisement (swipe back advertisement) related to the corresponding content is displayed adjacent to (near) the selected thumbnail in the content list.

[0020] In this embodiment, an advertisement is displayed below the selected thumbnail as an adjacent position to the selected thumbnail. However, in practice, the adjacent position does not matter whether it is above, below, left, or right. It is sufficient if the advertisement is located in a position that makes it clear that it is related to the corresponding content. For example, the terminal device 10 of the user U may group the selected thumbnail and the advertisement and display them.

[0021] Note that thumbnails are merely an example. In reality, icons, headlines, topics, etc. may be displayed in the content list instead of thumbnails. Also, the domain of the corresponding content may be an external domain.

[0022] Examples of content lists include news timelines and topic lists. However, in practice, the content list is not limited to news timelines and topic lists. For example, when a user U moves from a ranking list of other content (videos, music, manga, novels, illustrations, etc.) to a page of each content and then swipes back to return to the content list, the terminal device 10 of the user U can display an advertisement related to the corresponding content adjacent to a selected thumbnail in the content list. Furthermore, the content may be articles or posted comments from SNS, Q&A sites, life advice sites, specialized sites, etc.

[0023] Examples of advertisements include advertisements for products or services that are inferred to be relevant based on the content of the corresponding content (terms, keywords, categories, time period, etc.), or advertisements for products or services that are inferred to be of interest to the user U based on the user U's daily or past behavior related to the corresponding content. The selection (display) of advertisements may be performed by the server device 100, rather than the user U's terminal device 10. For example, the server device 100 may select an appropriate advertisement based on the corresponding content and the user U's attribute information, history information, etc. Furthermore, the server device 100 may implement the above-described advertisement selection mechanism using AI (artificial intelligence) such as GPT (generative pre-trained transformer). GPT is a text generation AI and a language model capable of generating sentences using natural language processing. In practice, the advertisement may not be limited to an advertisement (swipe back advertisement), but may be other content (related articles, etc.) related to the corresponding content.

[0024] Swipe back refers to an operation of returning to the previous screen by swiping. For example, when user U swipes from the left edge of the screen to the right on the terminal device 10 of user U, the screen moves to the previous screen (returns). Note that swiping back is just one example, and in reality, the screen may be returned to by a button operation (such as pressing a "back button"). In other words, the means for returning to the previous screen itself may use existing technology.

[0025] There are two methods for determining whether a swipe back has been performed: a method in which the swipe back is performed by the browser (on the application side or the terminal side) and a method in which the swipe back is performed by the server side. Either method may be used, but in this embodiment, the method in which the swipe back is performed by the browser (on the application side or the terminal side) will be described as an example.

[0026] In this embodiment, the terminal device 10 of the user U uses "moving from the original screen" as a signal to insert (preserve insert) an advertisement into the original screen (content list). For example, when the terminal device 10 of the user U determines in the browser (on the application side or the terminal side) that "moving from the original screen" has occurred, the terminal device 10 acquires an advertisement from the server device 100 via the network N. Furthermore, when the terminal device 10 of the user U moves to content corresponding to a thumbnail selected from the content list, the terminal device 10 of the user U adds a new advertisement to the original content list. Alternatively, the terminal device 10 moves an advertisement that was originally displayed in a different location in the content list to immediately below the corresponding content. Then, when the terminal device 10 of the user U returns by swiping back, the terminal device 10 of the user U displays a content list including the advertisement.

[0027] In reality, the terminal device 10 of the user U can request an advertisement the moment the user returns by swiping back. However, there is a possibility that a UI (user interface) fluctuation (time lag, etc.) may occur on the screen of the terminal device 10 of the user U due to loading, etc.

[0028] Furthermore, the terminal device 10 of the user U may be configured not to display (not display) an advertisement when the user U returns to the original screen within a short time (2 to 3 seconds) after moving the screen (or when the user returns to the original screen without scrolling the screen at the destination). For example, the terminal device 10 of the user U controls whether or not to display an advertisement when swiping back, depending on the amount of reading of the article at the destination (e.g., whether an article has been read to the end). In this case, the terminal device 10 of the user U controls to display (display) an advertisement related to the article for those who have read the article to the end (since it is assumed that the user is satisfied with the article). Furthermore, the terminal device 10 of the user U may control (match) the degree to which the article has been read to the end and the type of advertisement (such as industry or unit price). In other words, the terminal device 10 of the user U may change the type of advertisement depending on the amount of reading of the article.

[0029] Furthermore, the terminal device 10 of the user U may set a condition for displaying an advertisement such that the advertisement is displayed after a certain time has elapsed since the user U opened the article details screen (content). Alternatively, the advertisement may be displayed when the user U closes the app (goes to another app) while leaving the article details screen open, and then reopens the app and swipes back after a certain time has elapsed (several minutes to several hours). This is because it is assumed that if the user stops using the app, the user's mind will reset and they will lose interest in reading the rest of the article.

[0030] Furthermore, the terminal device 10 of the user U may set a condition for displaying an advertisement such that the advertisement is displayed only to users who click (or tap) frequently. Users who click frequently tend to scroll down the timeline less, which means that the advertisement display opportunities tend to be fewer. Therefore, the terminal device 10 of the user U calculates to compensate for this and displays a swipe back advertisement. This leads to profits for the advertisement provider.

[0031] Furthermore, the terminal device 10 of the user U may set a condition for displaying an advertisement such that the advertisement is displayed (the advertisement display position is changed) only when there is an advertisement below the swipe back position. In other words, the number of advertisements inserted into the timeline is not changed. For example, when the user U swipes back to return to the timeline, the terminal device 10 of the user U brings up from the bottom and displays an advertisement that was not yet displayed on the screen before the move because it had not scrolled to the display position. In this case, the terminal device 10 of the user U displays the advertisement only when there is an advertisement related to the article that was open below the swipe back position (advertisement optimization).

[0032] In addition to "advertising content related to the article," user U's terminal device 10 may also display advertisements selected using the user's attribute data, different articles from the same media providing the article (although not an advertisement, the second article can be read), and advertisements from clients related to the media providing the article.

[0033] [2-1. Basic operation] For example, as shown in FIG. 1, the terminal device 10 of the user U displays on the screen a content list (timeline) that compiles a plurality of thumbnails (articles) (step S1).

[0034] Next, the terminal device 10 of the user U displays on the screen the thumbnail (article) selected by the user U from the content list (timeline) and the corresponding content (article details) (step S2). In the example of Fig. 1, the terminal device 10 of the user U selects an article about soccer and displays the details of the article.

[0035] Next, when user U moves to the corresponding content corresponding to the thumbnail selected by user U, the terminal device 10 of user U places related content (advertisement) related to the corresponding content adjacent to the thumbnail (article) selected by user U in the content list (timeline) (step S3). At this time, user U's terminal device 10 may provide an area for placing related content adjacent to the thumbnail. For example, user U's terminal device 10 obtains related content related to the corresponding content from the server device 100 via the network N and inserts the related content adjacent to the thumbnail. Alternatively, user U's terminal device 10 moves related content that was included in the content list but was located far away and not displayed at the time of thumbnail selection to a position adjacent to the thumbnail. In the example of FIG. 1, user U's terminal device 10 places a camera advertisement immediately below the selected soccer article on the timeline.

[0036] Next, when the user U returns from the corresponding content to the content list and displays the content list again, the terminal device 10 of the user U displays the related content in a position adjacent to the thumbnail selected by the user U in the content list (step S4). In the example of Fig. 1, the terminal device 10 of the user U displays a camera advertisement immediately below the selected soccer article on the timeline.

[0037] [2-2. Application] When displaying an advertisement in a position adjacent to the thumbnail (article) selected by user U in the content list, user U's terminal device 10 may take the user experience as much into consideration as possible by using animation or including related articles in the advertisement.

[0038] It is not necessary for the terminal device 10 of the user U to display an advertisement every time the user swipes back. For example, if there is no advertisement related to the selected thumbnail, the terminal device 10 of the user U may not display an advertisement.

[0039] Furthermore, the terminal device 10 of the user U may be configured to display the advertisement when the number of clicks by the user U satisfies a predetermined condition.

[0040] Furthermore, the terminal device 10 of the user U may display an advertisement when the user U's behavior related to the corresponding content (article details) satisfies a predetermined condition. For example, if the user U is taking photos and videos while watching his / her child's soccer game, the terminal device 10 of the user U may display an advertisement for a camera directly below the soccer article.

[0041] Furthermore, the terminal device 10 of the user U may not display the advertisement if the user U has not yet viewed the corresponding content (article details) to the end (end). Alternatively, conversely, the terminal device 10 may display the advertisement if the user U has not yet viewed the corresponding content to the end. Either method is effective.

[0042] Furthermore, the terminal device 10 of the user U may be configured to display an advertisement when the predicted advertising sales fall below a predetermined threshold.

[0043] Furthermore, the terminal device 10 of the user U may be configured to display an advertisement if there is no advertisement within a predetermined range from the selected thumbnail. In this case, the terminal device 10 of the user U may be configured to reposition any advertisement outside the predetermined range from the selected thumbnail (an advertisement placed far from the thumbnail) immediately below the thumbnail.

[0044] Furthermore, the terminal device 10 of the user U may display an advertisement related to the selected thumbnail. At this time, the terminal device 10 of the user U may display an advertisement according to the attributes of the user who viewed the selected content. Furthermore, the terminal device 10 of the user U may display an advertisement that is highly related to the selected thumbnail itself.

[0045] In this embodiment, all of the contents listed in the content list are from the same domain, but in reality, the selected thumbnail may be from a different domain (external link).

[0046] Furthermore, the terminal device 10 of the user U may be configured not to display an advertisement if the user returns to the content list within a predetermined time (two or three seconds) after moving to a selected thumbnail from the content list. Conversely, the terminal device 10 of the user U may be configured to display an advertisement if the user reads the selected thumbnail for a predetermined time or longer. The reverse may also be true.

[0047] Furthermore, the terminal device 10 of the user U may not display an advertisement if the selected thumbnail has not been read (scrolled) to the middle (intermediate). Conversely, the terminal device 10 of the user U may display an advertisement if the selected thumbnail has been read to the middle or beyond. These may also be reversed.

[0048] It doesn't have to be an advertisement. For example, you can display content from the same event or distributor as the selected thumbnail.

[0049] The processing according to this embodiment may be performed by an application running on the device of the terminal device 10 of the user U, or may be performed by the server device 100. Basically, the processing is performed by a mobile application.

[0050] Furthermore, the terminal device 10 of the user U may place an advertisement on the original screen (home screen, previous tab) when the tab is opened, or may place an advertisement on the original screen when the tab is closed.

[0051] Furthermore, when the user U selects content from the content list and moves to a screen showing details of the selected thumbnail, the server device 100 may deliver an advertisement related to the selected thumbnail to the terminal device 10 of the user U. Then, when the user U swipes back to return to the content list, the terminal device 10 of the user U may display the advertisement directly below the selected thumbnail. Alternatively, the terminal device 10 of the user U may display the advertisement as a pop-up, a modal, or a dialog.

[0052] Furthermore, the terminal device 10 of the user U displays the advertisement immediately below the thumbnail selected by the user U only during the period for which the advertisement cache is valid (30 minutes).

[0053] [2-3. Ad acquisition patterns] Furthermore, the terminal device 10 of the user U may also acquire advertisements when acquiring a content list from the server device 100 via the network N. For example, when the terminal device 10 of the user U transitions to the corresponding content (article details) corresponding to the selected thumbnail, the terminal device 10 rearranges an advertisement that has been acquired but not yet displayed (an advertisement that is related to the thumbnail but is positioned away from it) immediately below the thumbnail selected by the user U. Alternatively, when the terminal device 10 of the user U transitions to the corresponding content, it inserts an advertisement that has not yet been displayed immediately below the thumbnail selected by the user U.

[0054] Furthermore, the terminal device 10 of the user U may acquire an advertisement when the user U selects a thumbnail or performs an operation to return to the content list. Then, when the user U returns to the content list, the terminal device 10 of the user U places the advertisement immediately below the selected thumbnail in the content list.

[0055] The terminal device 10 of the user U may implement the above mechanism using AI such as GPT.

[0056] [3. Example of terminal device configuration] Next, the configuration of the terminal device 10 will be described with reference to Fig. 2. Fig. 2 is a diagram showing an example of the configuration of the terminal device 10 according to the embodiment. As shown in Fig. 2, the terminal device 10 includes a communication unit 11, a display unit 12, an input unit 13, a positioning unit 14, a sensor unit 20, a control unit 30 (controller), and a storage unit 40.

[0057] (Communications Department 11) The communication unit 11 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the server device 100 via the network N. For example, the communication unit 11 is realized by a NIC (Network Interface Card), an antenna, etc.

[0058] (Display section 12) Display unit 12 is a display device that displays various information such as position information. For example, display unit 12 is a liquid crystal display (LCD) or an organic electro-luminescent display (OLED). Display unit 12 is also a touch panel display, but is not limited to this.

[0059] (Input section 13) The input unit 13 is an input device that accepts various operations from the user U. For example, the input unit 13 has buttons for inputting characters, numbers, etc. The input unit 13 may be an input / output port (I / O port), a USB (Universal Serial Bus) port, etc. If the display unit 12 is a touch panel display, a part of the display unit 12 functions as the input unit 13. The input unit 13 may be a microphone that accepts voice input from the user U. The microphone may be wireless.

[0060] (Positioning unit 14) The positioning unit 14 receives signals (radio waves) transmitted from satellites of a GPS (Global Positioning System), and acquires position information (e.g., latitude and longitude) indicating the current position of the terminal device 10, which is the device itself, based on the received signals. That is, the positioning unit 14 positions the position of the terminal device 10. Note that GPS is merely an example of a GNSS (Global Navigation Satellite System).

[0061] The positioning unit 14 can also measure the position using various methods other than GPS. For example, the positioning unit 14 may measure the position by using various communication functions of the terminal device 10 as an auxiliary positioning means for position correction, etc., as described below.

[0062] (Wi-Fi positioning) For example, the positioning unit 14 uses a Wi-Fi (registered trademark) communication function of the terminal device 10 or a communication network provided by each communication company to measure the position of the terminal device 10. Specifically, the positioning unit 14 performs Wi-Fi communication or the like and measures the distance to a nearby base station or access point, thereby measuring the position of the terminal device 10.

[0063] (Beacon positioning) The positioning unit 14 may also measure the position by using a Bluetooth (registered trademark) function of the terminal device 10. For example, the positioning unit 14 measures the position of the terminal device 10 by connecting to a beacon transmitter connected by the Bluetooth (registered trademark) function.

[0064] (geomagnetic positioning) The positioning unit 14 also measures the position of the terminal device 10 based on a geomagnetic pattern of a structure that has been measured in advance and a geomagnetic sensor that the terminal device 10 has.

[0065] (RFID positioning) Furthermore, for example, if the terminal device 10 has a function of an RFID (Radio Frequency Identification) tag equivalent to a contactless IC card used at station ticket gates, in stores, etc., or has a function of reading an RFID tag, the location where the terminal device 10 was used is recorded together with information on the payment or the like made by the terminal device 10. The positioning unit 14 may obtain such information to determine the location of the terminal device 10. Alternatively, the location may be determined by an optical sensor, an infrared sensor, or the like provided in the terminal device 10.

[0066] The positioning unit 14 may measure the position of the terminal device 10 using one or a combination of the above-mentioned positioning means, as needed.

[0067] (Sensor unit 20) The sensor unit 20 includes various sensors mounted on or connected to the terminal device 10. The connection may be wired or wireless. For example, the sensors may be detection devices other than the terminal device 10, such as wearable devices or wireless devices. In the example shown in FIG. 2 , the sensor unit 20 includes an acceleration sensor 21, a gyro sensor 22, a barometric pressure sensor 23, a temperature sensor 24, a sound sensor 25, a light sensor 26, a magnetic sensor 27, and an image sensor (camera) 28.

[0068] The above-described sensors 21 to 28 are merely examples and are not intended to be limiting. That is, the sensor unit 20 may be configured to include some of the sensors 21 to 28, or may include other sensors such as a humidity sensor in addition to or instead of the sensors 21 to 28.

[0069] The acceleration sensor 21 is, for example, a three-axis acceleration sensor, and detects physical movements of the terminal device 10, such as the direction of movement, speed, and acceleration of the terminal device 10. The gyro sensor 22 detects physical movements of the terminal device 10, such as tilt in three axial directions, based on the angular velocity of the terminal device 10. The air pressure sensor 23 detects, for example, the air pressure around the terminal device 10.

[0070] Since the terminal device 10 includes the acceleration sensor 21, the gyro sensor 22, the atmospheric pressure sensor 23, etc., it is possible to measure the position of the terminal device 10 using a technique such as Pedestrian Dead-Reckoning (PDR) that uses these sensors 21 to 23. This makes it possible to obtain indoor position information that is difficult to obtain using a positioning system such as GPS.

[0071] For example, the number of steps, walking speed, and distance walked can be calculated using a pedometer that uses the acceleration sensor 21. In addition, the direction of travel, line of sight, and body tilt of the user U can be determined using the gyro sensor 22. In addition, the altitude and floor on which the terminal device 10 of the user U is located can be determined from the air pressure detected by the air pressure sensor 23.

[0072] The temperature sensor 24 detects, for example, the temperature around the terminal device 10. The sound sensor 25 detects, for example, the sound around the terminal device 10. The light sensor 26 detects the illuminance around the terminal device 10. The magnetic sensor 27 detects, for example, the geomagnetism around the terminal device 10. The image sensor 28 captures an image around the terminal device 10.

[0073] The above-mentioned air pressure sensor 23, temperature sensor 24, sound sensor 25, light sensor 26, and image sensor 28 can detect the air pressure, temperature, sound, and illuminance, respectively, and capture images of the surroundings, thereby detecting the environment and situation around the terminal device 10. Furthermore, the accuracy of the location information of the terminal device 10 can be improved based on the environment and situation around the terminal device 10.

[0074] (control unit 30) The control unit 30 includes, for example, a microcomputer having a CPU (Central Processing Unit) or MPU (Micro Processing Unit), ROM (Read Only Memory), RAM, input / output ports, etc., and various other circuits. The control unit 30 may also be configured with hardware such as an integrated circuit, for example, an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 30 is realized by executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the terminal device 10, using a storage area such as RAM as a working area. The control unit 30 includes a transmitting unit 31, a receiving unit 32, and a processing unit 33.

[0075] (Transmitter 31) The transmission unit 31 can transmit, for example, various information input by the user U using the input unit 13, various information detected by each sensor 21 to 28 mounted on or connected to the terminal device 10, and location information of the terminal device 10 measured by the positioning unit 14 to the server device 100 via the communication unit 11.

[0076] (Receiving unit 32) The receiving unit 32 can receive various types of information provided by the server device 100 and requests for various types of information from the server device 100 via the communication unit 11.

[0077] (Processing unit 33) The processing unit 33 controls the entire terminal device 10, including the display unit 12. For example, the processing unit 33 can output various information transmitted by the transmitting unit 31 and various information received from the server device 100 by the receiving unit 32 to the display unit 12 for display.

[0078] Furthermore, by starting an application or the like, the processing unit 33 may function (operate) as a list display control unit 33A, a content display control unit 33B, an arrangement control unit 33C, a list re-display control unit 33D, and a linking unit 33E, as described below. Note that in practice, the list display control unit 33A, the content display control unit 33B, and the list re-display control unit 33D may be the same display control unit.

[0079] (List display control unit 33A) The list display control unit 33A displays a content list, which is a collection of multiple thumbnails, on the screen of the terminal device 10.

[0080] (Content display control unit 33B) The content display control unit 33B displays on the screen of the terminal device 10 the content corresponding to the thumbnail selected by the user U from among the plurality of thumbnails.

[0081] (Layout control unit 33C) The placement control unit 33C places (a thumbnail of) the return display content intended for the user U in a position adjacent to the selected thumbnail in the content list. At this time, the placement control unit 33C may provide an area for placing the return display content in a position adjacent to the selected thumbnail.

[0082] For example, the placement control unit 33C places, as the content to be displayed when returning, related content or an advertisement that is related to the corresponding content in a position adjacent to the selected thumbnail in the content list.

[0083] At this time, the arrangement control unit 33C inserts the content that was not included in the content list at a position adjacent to the selected thumbnail as the return display content.

[0084] Alternatively, the placement control unit 33C moves content that was located off-screen when the content list was displayed and was not visible to the user U (content that was included in the content list but was located far away and not displayed at the time of thumbnail selection) to a position adjacent to the selected thumbnail.

[0085] Furthermore, the placement control unit 33C, triggered by the user U's selection of a thumbnail, starts processing to place the return display content in a position adjacent to the selected thumbnail in the content list.

[0086] Alternatively, the placement control unit 33C is triggered by the user U moving again from the content list to the corresponding content, and starts processing to place the returned display content in a position adjacent to the selected thumbnail in the content list.

[0087] Alternatively, the placement control unit 33C may be triggered by an operation by the user U to return from the corresponding content to the content list, and may start a process of placing the returned display content in a position adjacent to the selected thumbnail in the content list.

[0088] (List redisplay control unit 33D) When a user U performs an operation to return from the corresponding content to the content list and the content list is displayed again, the list re-display control unit 33D displays the content (thumbnail of the content) intended for the user U at the time of return in a position adjacent to the selected thumbnail.

[0089] For example, when the list of contents is displayed again, the list redisplay control unit 33D displays related content or an advertisement related to the corresponding content in a position adjacent to the selected thumbnail.

[0090] The arrangement control unit 33C and the list redisplay control unit 33D may be integrated. For example, the list redisplay control unit 33D may also have the function of the arrangement control unit 33C. In other words, the list redisplay control unit 33D may include the arrangement control unit 33C.

[0091] (Collaboration Section 33E) The linking unit 33E exchanges information in cooperation with the server device 100. For example, the linking unit 33E requests information about a content list, content, thumbnails, and advertisements from the server device 100 via the transmitting unit 31. The linking unit 33E also acquires information about the content list, content, thumbnails, and advertisements from the server device 100 via the receiving unit 32. The linking unit 33E may also update information about the content list, content, thumbnails, and advertisements in cooperation with the server device 100.

[0092] (Storage unit 40) The storage unit 40 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), an optical disk, etc. The storage unit 40 stores various programs, various data, etc.

[0093] [4. Server device configuration example] Next, the configuration of the server device 100 according to the embodiment will be described with reference to Fig. 3. Fig. 3 is a diagram showing an example of the configuration of the server device 100 according to the embodiment. As shown in Fig. 3, the server device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

[0094] (Communication unit 110) The communication unit 110 is realized by, for example, a network interface card (NIC), etc. The communication unit 110 is connected to a network N by wire or wirelessly.

[0095] (Storage unit 120) The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as an HDD, an SSD, an optical disk, etc. The storage unit 120 may store attribute information and history information (log data) of the user U together with identification information (such as a user ID) indicating the user U.

[0096] (control unit 130) The control unit 130 is a controller, and is realized by, for example, a central processing unit (CPU), a micro processing unit (MPU), a graphics processing unit (GPU), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), or the like, by executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the server device 100 using a storage area such as a RAM as a working area. In the example shown in FIG. 3, the control unit 130 has an acquisition unit 131, a reception unit 132, an estimation unit 133, a provision unit 134, and a display control unit 135.

[0097] (Acquisition part 131) The acquisition unit 131 acquires a search query input by a user U. For example, when the user U inputs a search query into a search engine or the like to perform a keyword search, the acquisition unit 131 acquires the search query via the communication unit 110. That is, the acquisition unit 131 acquires, via the communication unit 110, the keywords input by the user U into the search box of a search engine, website, or app.

[0098] Furthermore, the acquisition unit 131 acquires user information about the user U via the communication unit 110. For example, the acquisition unit 131 acquires identification information (such as a user ID) indicating the user U, location information of the user U, attribute information of the user U, etc. from the terminal device 10 of the user U. Furthermore, the acquisition unit 131 may acquire the identification information indicating the user U, attribute information of the user U, etc. when the user U is registered. Then, the acquisition unit 131 stores the user information in the storage unit 120.

[0099] Furthermore, the acquisition unit 131 acquires various types of history information (log data) indicating the behavior of the user U via the communication unit 110. For example, the acquisition unit 131 acquires various types of history information indicating the behavior of the user U from the terminal device 10 of the user U or from various servers based on the user ID or the like. Then, the acquisition unit 131 stores the various types of history information in the storage unit 120.

[0100] Furthermore, the acquisition unit 131 acquires information related to content from an external server on the network via the communication unit 110. For example, the acquisition unit 131 acquires news articles from a server device that provides services such as news via the communication unit 110. Furthermore, the acquisition unit 131 acquires information related to advertisements from businesses that submit advertisements via the communication unit 110.

[0101] (Reception Department 132) The reception unit 132 receives a request for information related to a content list, content, thumbnails, and advertisements from the terminal device 10 of the user U via the communication unit 110. At this time, the reception unit 132 may also obtain, along with the request, information related to the thumbnail selected by the user U or the corresponding content corresponding to the thumbnail, from the terminal device 10 of the user U via the communication unit 110.

[0102] (Estimation part 133) The estimation unit 133 estimates related content related to the corresponding content corresponding to the thumbnail selected by the user U from information about the thumbnail selected by the user U or the corresponding content corresponding to the thumbnail, and / or from the attribute information and history information of the user U. For example, the estimation unit 133 estimates related advertisements related to the corresponding content from multiple child kingdoms. Note that the estimation unit 133 may estimate related content (related advertisements) related to the corresponding content using AI such as GPT. Furthermore, the estimation unit 133 may estimate the relationship between the corresponding content and related content from the attribute information and history information of the user U. Furthermore, the estimation unit 133 may extract the estimated related content (related advertisements) from multiple contents.

[0103] (Provider 134) The providing unit 134 provides the terminal device 10 of the user U with information about a content list, content, thumbnails, and advertisements via the communication unit 110.

[0104] (Display control unit 135) The display control unit 135 cooperates with the terminal device 10 of the user U via the communication unit 110 and controls the information displayed on the screen of the terminal device 10 of the user U. For example, the display control unit 135 controls the arrangement and display mode of a content list, content, thumbnails, and advertisements displayed on the screen of the terminal device 10 of the user U.

[0105] The providing unit 134 and the display control unit 135 may be integrated together. For example, the providing unit 134 may transmit, to the terminal device 10 of the user U, a control signal for controlling information displayed on the screen of the terminal device 10 of the user U.

[0106] Alternatively, only one of the providing unit 134 and the display control unit 135 may function. For example, when the terminal device 10 of the user U does not require display control by the server device 100, the providing unit 134 may only provide information to the terminal device 10, and when the terminal device 10 of the user U accepts display control by the server device 100, the display control unit 135 may control the information displayed on the screen of the terminal device 10.

[0107] [5. Processing Procedure] Next, a processing procedure performed by the terminal device 10 of the user U according to the embodiment will be described with reference to Fig. 4. Fig. 4 is a flowchart showing the processing procedure according to the embodiment. Note that the processing procedure shown below is repeatedly executed by the control unit 30 of the terminal device 10 of the user U.

[0108] 4, the list display control unit 33A of the terminal device 10 of the user U displays a content list made up of multiple thumbnails on the screen of the terminal device 10 when the app is started (or when the screen is updated) (step S101). At this time, the list display control unit 33A may request information about the content list from the server device 100 via the transmission unit 31, and may obtain information about the content list from the server device 100 via the reception unit 32 in response.

[0109] Next, the content display control unit 33B of the terminal device 10 of the user U determines whether or not the user U has selected any thumbnail from among the plurality of thumbnails (step S102).

[0110] If the user U does not select any thumbnail from among the multiple thumbnails (step S102; No), the content display control unit 33B of the user U's terminal device 10 determines whether the user U has performed an operation to terminate the app (or the display of the content list) (step S103).

[0111] If the user U performs an operation to terminate the application (step S103; Yes), the content display control unit 33B of the terminal device 10 of the user U does nothing and terminates the series of processes.

[0112] If the user U has not performed an operation to terminate the app (step S103; No), the content display control unit 33B of the terminal device 10 of the user U waits until the user U selects one of the thumbnails (return to step S102).

[0113] Next, when the user U selects one of the multiple thumbnails (step S102; Yes), the content display control unit 33B of the terminal device 10 of the user U causes the corresponding content corresponding to the thumbnail selected by the user U from the multiple thumbnails to be displayed on the screen of the terminal device 10 (step S104). That is, the content display control unit 33B shifts from the content list to the corresponding content. At this time, the content display control unit 33B may request information about the corresponding content corresponding to the thumbnail from the server device 100 via the transmission unit 31, and in response, obtain information about the corresponding content corresponding to the thumbnail from the server device 100 via the reception unit 32.

[0114] Next, the placement control unit 33C of the terminal device 10 of the user U determines whether or not the content list includes (a thumbnail of) content to be displayed when returning that is targeted at the user U (step S105). For example, the placement control unit 33C determines whether or not the content list includes an advertisement that is related to the corresponding content and that is targeted at the user U.

[0115] If the content list does not include the content to be displayed when returning (step S105; No), the placement control unit 33C of the terminal device 10 of the user U requests information regarding the content to be displayed when returning from the server device 100 via the transmission unit 31, and in response, obtains information regarding the content to be displayed when returning from the server device 100 via the reception unit 32 (step S106).

[0116] Next, the placement control unit 33C of the terminal device 10 of the user U inserts (a thumbnail of) the return display content at a position adjacent to the selected thumbnail in the content list (step S107). At this time, the placement control unit 33C may provide an area for placing the return display content at a position adjacent to the selected thumbnail.

[0117] If the content list includes the content to be displayed when returning (step S105; Yes), the placement control unit 33C of the terminal device 10 of the user U moves the content to be displayed when returning (thumbnail of the content) to a position adjacent to the selected thumbnail in the content list (step S108).

[0118] Next, the list re-display control unit 33D of the terminal device 10 of the user U determines whether or not the user U has performed an operation to return from the corresponding content to the content list (step S109). Note that if the user U has not performed an operation to return from the corresponding content to the content list (step S109; No), the list re-display control unit 33D does nothing and ends the series of processes.

[0119] Next, when the user U performs an operation to return from the corresponding content to the content list (step S109; Yes), the list re-display control unit 33D of the terminal device 10 of the user U displays the returned display content (thumbnail) in a position adjacent to the selected thumbnail when the content list is displayed again (step S110).

[0120] [6. Modifications] The terminal device 10 and the server device 100 described above may be implemented in various different forms other than the above embodiment. Therefore, modifications of the embodiment will be described below.

[0121] In the above embodiment, some or all of the processing executed by the terminal device 10 of the user U may actually be executed by the server device 100. In this case, the server device 100 is assumed to have the functions of the terminal device 10 in the above embodiment. Also, in the above embodiment, the terminal device 10 cooperates with the server device 100, so from the perspective of the user U, it can be said that the terminal device 10 is equipped with the server device 100.

[0122] Furthermore, in the above embodiment, when user U clicks on a link (which may be a thumbnail or banner) of another content displayed in a certain content, moves from one content to another content, and then swipes back to return to the original content, user U's terminal device 10 may display an advertisement (swipe back advertisement) or other content targeted at user U and related to the other content in an adjacent position (nearby) to the clicked link of the other content in the original content.

[0123] Furthermore, in the above embodiment, when user U operates a mini app icon displayed in the super app (general app) to launch the mini app, switches from the super app to the mini app, and then swipes back from the mini app (or closes the mini app) to return to the super app, user U's terminal device 10 may display an advertisement (swipe back advertisement) or other mini app targeted at user U and related to the mini app in a position adjacent (near) to the icon of the mini app on the super app screen.

[0124] Furthermore, in the above embodiment, when user U clicks on a link to a specific service on the screen of a portal site that provides various services, moves from the portal site to the specific service, and then swipes back to return from the specific service to the portal site, user U's terminal device 10 may display an advertisement (swipe back advertisement) or a link to another service targeted at user U and related to the specific service in a position adjacent (near) to the link to the specific service that was clicked on the portal site screen.

[0125] In addition, in the above embodiment, the server device 100 may select appropriate advertisements or related content from the content (corresponding content) corresponding to the thumbnail selected by the user U and the output (sensor information) of each sensor of the terminal device 10 of the user U, and provide the advertisements or related content to the terminal device 10 of the user U.

[0126] [7. Effects] As described above, the information processing program of the present application is characterized in that it causes a computer (terminal device 10 or server device 100) to execute the following steps: a list display procedure for displaying a content list containing multiple thumbnails on the screen of the terminal device 10; a content display procedure for displaying corresponding content corresponding to a thumbnail selected by the user U from among the multiple thumbnails on the screen of the terminal device 10; and a list re-display procedure for displaying, when the user U performs an operation to return from the corresponding content to the content list and the content list is displayed again, content to be displayed upon return intended for the user U in a position adjacent to the selected thumbnail.

[0127] For example, in the list redisplay procedure, when the content list is displayed again, related content that is related to the corresponding content is displayed in a position adjacent to the selected thumbnail.

[0128] Alternatively, in the list redisplay procedure, when the content list is displayed again, an advertisement related to the corresponding content is displayed adjacent to the selected thumbnail.

[0129] Furthermore, the information processing program of the present application is characterized in that when a user U performs an operation to return from the corresponding content to the content list, before the content list is displayed again, the computer (terminal device 10 or server device 100) further executes a placement procedure to place the content to be displayed upon return in a position adjacent to the selected thumbnail in the content list.

[0130] For example, in the placement procedure, content that was not included in the content list is inserted as return display content at a position adjacent to the selected thumbnail.

[0131] Alternatively, in the arrangement procedure, content that was placed off-screen when the content list was displayed and was not viewed by the user U is moved to a position adjacent to the selected thumbnail.

[0132] In addition, in the placement procedure, the selection of a thumbnail by the user U is used as a trigger to start processing for placing the return display content in a position adjacent to the selected thumbnail in the content list.

[0133] Alternatively, in the placement procedure, the process of placing the return display content at a position adjacent to the selected thumbnail in the content list is started when the user U moves again to the corresponding content from the content list.

[0134] Alternatively, in the placement procedure, the process of placing the returned display content in a position adjacent to the selected thumbnail in the content list is initiated when the user U performs an operation to return from the corresponding content to the content list.

[0135] By using any one or a combination of the above-described processes, the information processing device according to the present application can present return display content near the display of the content when returning to the content list from the destination content.

[0136] [8. Hardware Configuration] The terminal device 10 and the server device 100 according to the above-described embodiments are realized by a computer 1000 having a configuration as shown in Fig. 5, for example. The following description will be given taking the server device 100 as an example. Fig. 5 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output I / F (Interface) 1060, an input I / F 1070, and a network I / F 1080 are connected via a bus 1090.

[0137] The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The arithmetic device 1030 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), a GPU (Graphics Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like.

[0138] The primary storage device 1040 is a memory device such as a RAM (Random Access Memory) that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD (Hard Disk Drive), an SSD (Solid State Drive), a flash memory, or the like. The secondary storage device 1050 may be an internal storage device or an external storage device. The secondary storage device 1050 may also be a removable storage medium such as a USB (Universal Serial Bus) memory or an SD (Secure Digital) memory card. The secondary storage device 1050 may also be cloud storage (online storage), a NAS (Network Attached Storage), a file server, or the like.

[0139] The output I / F 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a display, a projector, a printer, etc., and is realized by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (High Definition Multimedia Interface), etc. The input I / F 1070 is an interface for receiving information from various input devices 1020, such as a mouse, a keyboard, a keypad, a button, a scanner, etc., and is realized by a USB, etc.

[0140] Furthermore, the output I / F 1060 and the input I / F 1070 may be wirelessly connected to the output device 1010 and the input device 1020, respectively. That is, the output device 1010 and the input device 1020 may be wireless devices.

[0141] The output device 1010 and the input device 1020 may be integrated into one device, such as a touch panel. In this case, the output I / F 1060 and the input I / F 1070 may also be integrated into one device as an input / output I / F.

[0142] The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0143] The network I / F 1080 receives data from other devices via the network N and sends it to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 to other devices via the network N.

[0144] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output I / F 1060 and the input I / F 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0145] For example, when the computer 1000 functions as the server device 100, the arithmetic unit 1030 of the computer 1000 executes a program loaded onto the primary storage device 1040 to realize the functions of the control unit 130. The arithmetic unit 1030 of the computer 1000 may also load a program acquired from another device via the network I / F 1080 onto the primary storage device 1040 and execute the loaded program. The arithmetic unit 1030 of the computer 1000 may also cooperate with the other device via the network I / F 1080 to call and use the functions and data of a program from another program of the other device.

[0146] [9. Other] Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. Furthermore, the above-described components include those that can be easily imagined by a person skilled in the art, those that are substantially the same, and those that are within the scope of so-called equivalents. Furthermore, the above-described components can be combined as appropriate. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the spirit of the above-described embodiments.

[0147] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using a known method. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0148] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0149] For example, the above-mentioned server device 100 may be realized by multiple server computers, and depending on the function, the configuration can be flexibly changed, such as by calling an external platform using an API (Application Programming Interface) or network computing.

[0150] Furthermore, the above-described embodiments and modifications can be combined as appropriate within the scope of not causing any contradiction in the processing content.

[0151] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit," etc. For example, an acquisition unit can be read as an acquisition means or an acquisition circuit. [Explanation of symbols]

[0152] 1. Information Processing Systems 12 Display section 30 Control Unit 31 Transmitter 32 Receiving unit 33 Processing section 33A List display control section 33B Content display control unit 33C Placement control unit 33D List redisplay control section 33E Collaboration Department 10 Terminal Equipment 100 Server device 110 Communications Department 120 Storage section 130 Control Unit 131 Acquisition Department 132 Reception Department 133 Estimation Department 134 Provision Department 135 Display control unit

Claims

1. a list display step of displaying a content list including a plurality of thumbnails on a screen of a terminal device; a content display step of displaying on a screen of the terminal device a content corresponding to a thumbnail selected by a user from the plurality of thumbnails; a list re-display procedure for displaying a content to be displayed when the user returns from the corresponding content to the content list and the content list is displayed again, the content being displayed when the user returns from the corresponding content to the content list, the content being displayed when the user returns from the corresponding content to the content list and the content list is displayed again; An information processing program characterized by causing a computer to execute the above.

2. In the list redisplay step, when the content list is redisplayed, related content related to the corresponding content is displayed adjacent to the selected thumbnail.

2. The information processing program according to claim 1, wherein:

3. In the list redisplay step, when the content list is redisplayed, an advertisement related to the corresponding content is displayed adjacent to the selected thumbnail.

2. The information processing program according to claim 1, wherein:

4. an arrangement step of arranging the returned display content at a position adjacent to the selected thumbnail in the content list when the user performs an operation to return from the corresponding content to the content list before the content list is displayed again; 2. The information processing program according to claim 1, further comprising:

5. In the arranging step, the content that was not included in the content list is inserted as the return display content at a position adjacent to the selected thumbnail.

5. The information processing program according to claim 4.

6. In the arranging step, the content that was arranged in a position outside the screen when the content list was displayed and was not visually recognized by the user is moved to a position adjacent to the selected thumbnail.

5. The information processing program according to claim 4.

7. In the placement procedure, the selection of the thumbnail by the user is used as a trigger to start processing for placing the return display content at a position adjacent to the selected thumbnail in the content list.

5. The information processing program according to claim 4.

8. In the placement procedure, when the user moves again from the content list to the corresponding content, a process of placing the return display content at a position adjacent to the selected thumbnail in the content list is started.

5. The information processing program according to claim 4.

9. In the placement procedure, a process of placing the returned display content at a position adjacent to the selected thumbnail in the content list is started when the user performs an operation to return from the corresponding content to the content list.

5. The information processing program according to claim 4.

10. An information processing method executed by an information processing device, a list display step of displaying a content list including a plurality of thumbnails on a screen of a terminal device; a content display step of displaying on a screen of the terminal device a content corresponding to a thumbnail selected by a user from the plurality of thumbnails; a list re-display step of displaying a content to be displayed when the user returns from the corresponding content to the content list and the content list is displayed again, the content being displayed when the user returns from the corresponding content to the content list, the content being displayed when the user returns from the corresponding content to the content list and the content list is displayed again; An information processing method comprising:

11. a list display control unit that displays a content list including a plurality of thumbnails on a screen of the terminal device; a content display control unit that displays, on a screen of the terminal device, content corresponding to a thumbnail selected by a user from among the plurality of thumbnails; a list redisplay control unit that, when the user performs an operation to return from the corresponding content to the content list and the content list is displayed again, displays a content to be displayed upon return that is intended for the user at a position adjacent to the selected thumbnail; An information processing device comprising:

Images