System, method, program, and apparatus for providing content distribution services

Abstract

To support enlivening of content distribution.SOLUTION: A content delivery server 10 according to an embodiment of the present invention is communicably connected to a user terminal 30 via a communication network 20, and provides a content delivery service for delivering and viewing content to a user via the user terminal 30. In response to the input of the item by the viewing user, the server 10 performs the predetermined display corresponding to the item on the viewing screen, and in a case where the item is a predetermined type of item, the server 10 displays the privilege information associated with the item, so that each viewing user can enjoy obtaining the privilege information in addition to the display corresponding to the input item.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a technique for providing a content distribution service. [Background technology]

[0002] Conventionally, various services have been provided for distributing content consisting of images and / or audio. In such services, viewing users who view the content may input items (gifting) (see, for example, Patent Document 1 below). In such an item input mechanism, a display according to the type of input item is typically made on the content, and such a display helps to liven up the content distribution. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2021-010181 Summary of the Invention [Problem to be solved by the invention]

[0004] However, in the conventional system described above, if the display according to the type of input item is simply repeated, the progress of the content may become monotonous.

[0005] One of the objects of the embodiments of the present invention is to support the proliferation of content distribution. Other objects of the embodiments of the present invention will become apparent by reading the entire specification. [Means for solving the problem]

[0006] A system according to one embodiment of the present invention is a system for providing a content distribution service, comprising one or more computer processors, wherein the one or more computer processors execute the steps of presenting a viewing screen for viewing content to each of a plurality of viewing users, accepting input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users, and, in response to the input of the first item, performing a predetermined display corresponding to the first item on the viewing screen, wherein the step of performing the predetermined display includes, when the first item is a predetermined type of item, displaying bonus information associated with the first item on the viewing screen.

[0007] A method according to one embodiment of the present invention is executed by one or more computers and is a method for providing a content distribution service, comprising the steps of: presenting a viewing screen for viewing content to each of a plurality of viewing users; accepting input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users; and, in response to the input of the first item, performing a predetermined display corresponding to the first item on the viewing screen, wherein the step of performing the predetermined display includes, when the first item is a predetermined type of item, displaying bonus information associated with the first item on the viewing screen.

[0008] A program according to one embodiment of the present invention is a program for providing a content distribution service, which causes one or more computers to execute the steps of presenting a viewing screen for viewing content to each of a plurality of viewing users, accepting input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users, and, in response to the input of the first item, performing a predetermined display corresponding to the first item on the viewing screen, wherein the step of performing the predetermined display includes, when the first item is a predetermined type of item, displaying bonus information associated with the first item on the viewing screen.

[0009] An apparatus according to one embodiment of the present invention is an apparatus for providing a content distribution service, and comprises: means for presenting a viewing screen for viewing content to each of a plurality of viewing users; means for accepting input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users; and means for performing a predetermined display corresponding to the first item on the viewing screen in response to the input of the first item, wherein the means for performing the predetermined display includes displaying bonus information associated with the first item on the viewing screen when the first item is a predetermined type of item. [Effects of the Invention]

[0010] Various embodiments of the present invention help boost content distribution. [Brief explanation of the drawings]

[0011] [Figure 1] 1 is a diagram showing a schematic configuration of a network including a content distribution server 10 according to an embodiment of the present invention. [Figure 2] FIG. 15 is a diagram illustrating an example of information managed by a user information table 1511. [Figure 3] FIG. 10 is a diagram for explaining the rank of broadcast users. [Figure 4]FIG. 15 is a diagram illustrating an example of information managed by a distribution management table 1512. [Figure 5] FIG. 15 is a diagram illustrating an example of information managed by a distribution user-specific viewing user management table 1513. [Figure 6] FIG. 10 is a diagram illustrating the conditions for each of a plurality of fan levels. [Figure 7] FIG. 15 is a diagram illustrating information managed by a gift item information table 1514. [Figure 8] FIG. 2 is a diagram illustrating a top screen 50. [Figure 9] FIG. 10 is a diagram illustrating an example of display content in an individual display area 541. [Figure 10] FIG. 6 is a diagram illustrating a distribution preparation screen 60. [Figure 11] FIG. 7 is a diagram illustrating a distribution screen 70. [Figure 12] FIG. 10 is a diagram illustrating an example of a viewing screen 80. [Figure 13] FIG. 10 is a diagram illustrating an example of a viewing screen 80 on which a gift selection screen 90 is superimposed. [Figure 14] FIG. 10 is a diagram illustrating a gift selection screen 90. [Figure 15] FIG. 10 is a diagram illustrating example performance objects 761 and 861. [Figure 16] 10 is a flowchart illustrating a process executed by the server 10 when updating the rank of each user. [Figure 17] FIG. 10 is a diagram illustrating an example of an update rule for a rank meter value. [Figure 18] 10 is a flowchart illustrating a process executed by the server 10 when granting diamonds to each user. [Figure 19] FIG. 9 is a diagram illustrating an example of an individual display area 941 corresponding to a coupon-type gift item. [Figure 20] 10A and 10B are diagrams illustrating effect objects 761, 861 displayed in effect display areas 76, 86 in response to input of a coupon-type gift item. [Figure 21] FIG. 10 is a diagram illustrating an example of an image corresponding to a coupon in which the value of a coupon code is displayed. DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, embodiments of the present invention will be described with reference to the drawings. In each drawing, the same reference numerals may be used to designate the same or similar components.

[0013] FIG. 1 is a diagram illustrating a schematic configuration of a network including a content distribution server 10 according to an embodiment of the present invention. As illustrated, the server 10 is communicably connected to a user terminal 30 via a communication network 20 such as the Internet. Although only one user terminal 30 is illustrated in FIG. 1, the server 10 is communicably connected to a plurality of user terminals 30. The server 10 provides a content distribution service for distributing and viewing content to users via the user terminals 30. The content distribution server 10 is an example of a device that implements part or all of the system (or device) of the present invention.

[0014] First, we will explain the hardware configuration of the content distribution server 10. The content distribution server 10 is configured as a general computer, and as shown in Fig. 1, it includes a computer processor 11, a main memory 12, an input / output I / F 13, a communication I / F 14, and a storage (storage device) 15, and these components are electrically connected via a bus or the like (not shown).

[0015] The computer processor 11 is configured as a CPU, a GPU, or the like, and loads various programs stored in a storage 15 or the like into a main memory 12 and executes various instructions included in the programs. The main memory 12 is configured, for example, by a DRAM or the like.

[0016] The input / output I / F 13 includes various input / output devices for exchanging information with an operator, etc. The input / output I / F 13 includes, for example, information input devices such as a keyboard and a pointing device (e.g., a mouse, a touch panel, etc.), a voice input device such as a microphone, and an image input device such as a camera. The input / output I / F 13 also includes an image output device such as a display, and an audio output device such as a speaker.

[0017] The communication I / F 14 is implemented as hardware such as a network adapter, various communication software, or a combination thereof, and is configured to be able to realize wired or wireless communication via the communication network 20 or the like.

[0018] The storage 15 is configured, for example, by a magnetic disk, a flash memory, etc. The storage 15 stores various programs including an operating system, various data, etc. For example, the storage 15 has various tables 151 that store various information for providing a content distribution service. The storage 15 also stores, for example, a server-side program 40 according to an embodiment of the present invention. The program 40 is a program that causes the server 10 to function as all or part of a system for providing a content distribution service. At least a part of the server-side program 40 can be configured to be executed on the user terminal 30 via a terminal-side program 42, which will be described later.

[0019] In this embodiment, the content distribution server 10 may be configured using a plurality of computers each having the above-described hardware configuration. For example, the content distribution server 10 may be configured by one or a plurality of server devices.

[0020] The content distribution server 10 configured in this manner can be configured to function as a web server and an application server, and in this case, executes various processes in response to requests from a terminal-side program 42 installed in the user terminal 30, and transmits screen data (e.g., HTML data) and control data corresponding to the results of the processes to the user terminal 30. The user terminal 30 can output a web page or other screen based on the received data.

[0021] Next, we will explain the hardware configuration of the user terminal 30. The user terminal 30 is configured as a general computer, and as shown in Fig. 1, it includes a computer processor 31, a main memory 32, an input / output I / F 33, a communication I / F 34, and a storage (storage device) 35, and these components are electrically connected via a bus or the like (not shown).

[0022] The computer processor 31 is configured as a CPU, a GPU, or the like, and loads various programs stored in a storage 35 or the like into the main memory 32 and executes various instructions included in the programs. The main memory 32 is configured, for example, by a DRAM or the like.

[0023] The input / output I / F 33 includes various input / output devices for exchanging information with an operator, etc. The input / output I / F 33 includes, for example, information input devices such as a keyboard and a pointing device (e.g., a mouse, a touch panel, etc.), an audio input device such as a microphone, and an image input device such as a camera. The input / output I / F 33 also includes an image output device such as a display, and an audio output device such as a speaker.

[0024] The communication I / F 34 is implemented as hardware such as a network adapter, various communication software, or a combination thereof, and is configured to be able to realize wired or wireless communication via the communication network 20 or the like.

[0025] The storage 35 is configured, for example, by a magnetic disk or a flash memory. The storage 35 stores various programs including an operating system, various data, and the like. The programs stored in the storage 35 can be downloaded and installed from an application market or the like. The storage 35 also stores a terminal-side program 42. The program 42 can be configured as a web browser or other application (e.g., a terminal-side application for a content distribution service), and can be configured to execute at least a part of the server-side program 40, as described above.

[0026] In this embodiment, the user terminal 30 may be configured as a smartphone, a tablet terminal, a personal computer, a wearable device, or the like.

[0027] A user operating a user terminal 30 configured in this manner can use the content distribution service provided by the server 10 by communicating with the content distribution server 10 via a terminal-side program 42 installed in storage 35 or the like.

[0028] Next, we will explain the functions of the content distribution server 10 configured as above. As shown in Fig. 1, the computer processor 11 of the server 10 is configured to function as a management function control unit 111 and a service provision control unit 112 by executing instructions included in a program (for example, at least a part of the server-side program 40) loaded into the main memory 12.

[0029] The management function control unit 111 is configured to execute various processes related to the control of the management functions of the content distribution service. For example, the management function control unit 111 transmits screen data and control data of various screens related to the management functions to the user terminal 30, executes various processes in response to operation input by the user via the screens output on the user terminal 30, and transmits screen data and control data according to the results of the processes to the user terminal 30. The management functions controlled by the management function control unit 111 include, for example, login processing (user authentication), billing control, and user account management.

[0030] The service provision control unit 112 is configured to execute various processes for controlling the provision of content distribution services. For example, the service provision control unit 112 executes various processes for controlling content distribution. For example, the service provision control unit 112 distributes content provided by a distribution user to multiple viewing users. For example, the service provision control unit 112 presents a viewing screen for viewing the content to each of the multiple viewing users, and transmits, for example, screen data and control data of the viewing screen to each of the user terminals 30 (hereinafter sometimes referred to as viewing terminals 30) of the multiple viewing users.

[0031] In this embodiment, the service provision control unit 112 is configured to accept an input of an item selected by a viewing user from among a plurality of items. The input of such an item is accepted, for example, via the viewing screen.

[0032] Furthermore, service provision control unit 112 is configured to, in response to the input of an item, perform a predetermined display corresponding to the item on the viewing screen presented to each viewing user. The predetermined display includes, for example, the display of an image (including video effects) and the display of a comment (for example, a system comment). Note that the predetermined display may also be performed on the distribution screen presented to the distribution user, in addition to the viewing screen of each viewing user.

[0033] Furthermore, the service provision control unit 112 is configured to display, on the viewing screen, bonus information associated with the input item if the input item is a predetermined type of item. Bonus information is not displayed if the input item is not a predetermined type of item. Bonus information includes, but is not limited to, information (e.g., coupon information, voucher information, etc.) that can be used to purchase or exchange a specific product or service (which may be a product that can be used within the content distribution service, or a product that is independent of the content distribution service). A predetermined type of item may be configured, for example, as an exclusive item for an event held for a limited time, and may be available to be input during the corresponding period and in content distributed by distributor users participating in the event. A predetermined type of item may be defined, for example, as an item associated with the bonus information.

[0034] In this way, the content distribution server 10 in this embodiment displays a predetermined display corresponding to the item on the viewing screen in response to an item input by a viewing user, and if the item is a predetermined type of item, displays bonus information associated with the item, so that each viewing user can enjoy obtaining bonus information in addition to the display corresponding to the input item. In other words, the server 10 helps to make content distribution more exciting.

[0035] In this embodiment, the content distributed includes various types of digital content. For example, the content may be composed of images (video or still images) and audio, or one of these. Furthermore, the content may be transmitted in real time (live distribution) from a user terminal 30 (hereinafter, sometimes referred to as a distribution terminal 30) of a distribution user who provides the content, or may be provided in advance from the distribution terminal 30 and pre-stored in a storage device such as storage 15. The live distribution of content may involve a certain delay (time lag) depending on the settings of the distribution user or the network conditions. The live distribution of content is performed, for example, by a streaming method using a protocol such as HTTP Live Streaming (HLS). Distribution users of the content include businesses such as broadcast stations.

[0036] Furthermore, the content transmitted from the broadcasting terminal 30 is composed of, for example, video and audio of the broadcasting user input (captured) via a camera and microphone possessed by the broadcasting terminal 30. Furthermore, such content is composed of, for example, video and audio corresponding to a screen output on the broadcasting terminal 30. Furthermore, such content is composed of, for example, video corresponding to a screen output by an application (e.g., a game) running on the broadcasting terminal 30, audio output by the application, and / or audio of the broadcasting user input via a microphone possessed by the broadcasting terminal 30.

[0037] Furthermore, in the present embodiment, the content to be distributed may be such that part of the data constituting the content is transmitted in real time from distribution terminal 30, while part of the data constituting the content is pre-stored in server 10 or viewing terminal 30. For example, audio constituting the content may be transmitted in real time from distribution terminal 30, while images constituting the content may be pre-stored in server 10 or viewing terminal 30, and the content may be generated in server 10 or viewing terminal 30 based on these data.

[0038] Furthermore, for example, in addition to the audio constituting the content, movement data (e.g., motion data) for moving an object such as a character may be transmitted in real time from the distribution terminal 30, while images constituting the content may be stored in advance in the server 10 or the viewing terminal 30, and the images may include model data of the object. In this case, the movement data may be generated based on the movement of the distribution user (including head movement, changes in facial expression, etc.) recognized via a camera in the distribution terminal 30. The content generated in the server 10 or the viewing terminal 30 may include an object such as a character that moves based on the model data and movement data.

[0039] In this embodiment, the bonus information can be displayed in various ways on the viewing screen. For example, the service provision control unit 112 can display an image corresponding to an item as the predetermined display, and the image can be configured to include bonus information if the item is a predetermined type of item. For example, the image can display a value such as a coupon code as bonus information. This configuration makes it possible to notify each viewing user of bonus information via an image displayed in response to an item input.

[0040] Furthermore, for example, the service provision control unit 112 may be configured to display a comment corresponding to an item as the predetermined display, and the comment may include bonus information if the item is a predetermined type of item. The comment corresponding to the item may be displayed, for example, in a comment display area where comments entered by each viewing user are displayed. This configuration makes it possible to notify each viewing user of bonus information via the comment displayed in response to the entry of the item.

[0041] In this embodiment, the bonus information may change based on the values ​​of various parameters. For example, the bonus information may change based on the broadcast user of the content, and may change based on the values ​​of parameters (e.g., level, etc.) possessed by the broadcast user. For example, in response to the input of a predetermined type of item, bonus information determined based on the broadcast user from among multiple bonus information associated with the item is displayed. For example, if the bonus information is a coupon code that can be used to purchase a specific product or service, the multiple bonus information may differ from each other in at least one of the target product, discount rate, and usable period. Furthermore, for example, information identifying the broadcast user may be added to the bonus information. This configuration makes it possible to provide bonus information that changes based on the broadcast user.

[0042] Furthermore, for example, the bonus information changes based on the viewing user who inputs the corresponding item, and changes based on the value of a parameter possessed by the viewing user (for example, a parameter indicating the relationship with the distribution user, etc.). For example, in response to the input of a predetermined type of item, bonus information determined based on the viewing user who input the item from among multiple pieces of bonus information associated with the item is displayed. Furthermore, for example, information identifying the viewing user may be added to the bonus information. This configuration makes it possible to provide bonus information that changes based on the viewing user who inputs the item.

[0043] Furthermore, for example, the bonus information changes based on the corresponding content (broadcast), for example, based on the values ​​of parameters of the content (e.g., type of broadcast, broadcast time zone, etc.). For example, in response to input of a predetermined type of item, bonus information determined based on the content from among multiple pieces of bonus information associated with the item is displayed. Also, for example, information identifying the content may be added to the bonus information. Such a configuration makes it possible to provide bonus information that changes based on the content.

[0044] Furthermore, for example, the bonus information changes based on the usage status of the bonus information (e.g., the number of times of use, the number of users, etc.). The usage status of the bonus information is transmitted, for example, from a server (not shown) connected to the content distribution server 10 via the network 20 (e.g., a server that manages the use of the bonus information), or is input by an operator of the server 10. For example, in response to the input of a predetermined type of item, bonus information determined based on the usage status of each of the multiple bonus information pieces associated with the item is displayed (e.g., while the number of times the first bonus information piece is used is within a threshold, the first bonus information piece is displayed, and when the number of times the first bonus information piece is used exceeds the threshold, the second bonus information piece is displayed). This configuration enables the provision of bonus information that changes based on the usage status.

[0045] The service provision control unit 112 may also be configured to provide rewards to users of the content distribution service based on the usage of the reward information. The users to whom the rewards are provided may be all or some of the users of the content distribution service. The rewards provided may be virtual or electronic, or may be real rewards. The rewards provided may be rewards available in the content distribution service, or may be other rewards. This configuration encourages the input of predetermined types of items and the use of reward information displayed in response to the input.

[0046] Next, a specific example of one aspect of the content distribution server 10 of this embodiment having such functions will be described. In this example, the content distribution service provided by the server 10 is configured as a service for live distribution (live streaming) of content made up of video and audio of a distribution user input (captured) via a camera and microphone possessed by the distribution terminal 30. First, in this example, the information managed by each table included in the various tables 151 will be described.

[0047] 2 illustrates information managed by user information table 1511 in this example. User information table 1511 manages information about users of the content distribution service, and as shown, in association with a "user account" that identifies an individual user, manages information such as "basic information" including account name and date of birth, "distribution history information" that is information about the distribution history as a distribution user, "viewing history information" that is information about the viewing history as a viewing user, "following user information" that is information about other users that this user is following, "family information" that is information about families that this user is a family member of, a "rank" that indicates the rank as a distribution user, a "rank meter value" that indicates the value of a rank meter that is a parameter for determining whether the rank has increased or decreased, a "number of owned coins" that indicates the number of owned virtual coins that can be used in the content distribution service, a "number of owned diamonds" that is the number of owned virtual diamonds, and "classification text" that is the classification as a distribution user set by the user themselves.

[0048] In this example, a family is a community of fans who support a broadcast user, and can be joined in response to an invitation from the broadcast user or a family manager (e.g., designated by the broadcast user), or in response to approval by the broadcast user or family manager of a user's application to join. Family information includes information identifying the broadcast user corresponding to each family (e.g., user account). In this example, a maximum limit (e.g., 100 people) is set for the number of subscribers to a family. In this example, a user can join (belong to) multiple families.

[0049] In this example, coins are given to users for free or for a fee at various times. For example, users can acquire coins for free as a reward such as a login bonus. Also, for example, users can purchase coins for a fee (with real currency). Diamonds, which will be described in more detail later, are given to broadcasting users as one type of reward.

[0050] 3 is a diagram for explaining the ranks of broadcast users in this example. As shown in the figure, in this example, there are six rank bands: "S," "A," "B," "C," "D," and "E." The "S" rank band is made up of six ranks: "S1" to "S6," and each of the four rank bands: "A," "B," "C," and "D" is made up of three ranks (for example, "A1" to "A3"). Furthermore, the "E" rank band is made up of one rank: "E1." In other words, in this example, there are 19 ranks (6 + 3 × 4 + 1 = 19).

[0051] Furthermore, the rank range is higher on the "S" side and lower on the "E" side. Furthermore, within the same rank range, the larger the number attached to the rank range, the higher the rank, and the smaller the number attached, the lower the rank. In this example, the user's rank is set to "D1" as the initial value. As will be described in more detail later, in this example, the rank is updated based on the daily content distribution performance.

[0052] 4 illustrates information managed by distribution management table 1512 in this example. Distribution management table 1512 manages information related to individual distributions, and as shown in the figure, manages information such as a "distribution user account" identifying the distribution user, a "distribution start date and time" which is the date and time the distribution started, a "distribution duration" which is the duration (elapsed time) since the distribution started, the "number of viewing users (current value and maximum value)", the "number of comments" which is the number of comments entered by viewing users while the content was being distributed, the "number of likes" which are the number of "likes" entered by viewing users while the content was being distributed, the "number of coins consumed" which is the number of coins consumed in response to gift item entries by viewing users while the content was being distributed, the "number of support points" which is the total number of support points granted for this distribution, and "distribution tag information" which is information related to distribution tags granted for this distribution, in association with a "distribution ID" which identifies an individual distribution (content).

[0053] 5 illustrates information managed in this example by broadcast user-specific viewing user management table 1513. Broadcast user-specific viewing user management table 1513 manages information related to viewing users by broadcast user in a target year and month, and as shown, manages information such as the viewing user's "fan level" for the broadcast user in the target year and month, the viewing user's "number of coins consumed," "viewing time," "number of viewing days," and "number of comments entered" for the corresponding broadcast, in association with a combination of a "broadcast user account" that identifies the broadcast user, a "viewing user account" that identifies the viewing user, and a "target year and month."

[0054] In this example, a fan level is set for a distributor user based on the viewing user's monthly behavioral record for content distributed by the distributor user. FIG. 6 illustrates the conditions for each of the multiple fan levels in this example. As shown in the figure, in this example, two or three conditions are set for each fan level, and a user who meets any one of these conditions will be assigned the corresponding fan level (the level will increase). For example, for fan level "1," two conditions are set: condition 1, which states "spend 10 coins or more, watch for 1.5 hours or more, and enter 4 comments or more," and condition 2, which states "spend 100 coins or more," and a user who meets any one of these two conditions will be a viewing user with fan level "1." For example, for fan level "4," three conditions are set: condition 1, "consume more than 1,000 coins, watch for more than 5 hours, watch for more than 3 days, and enter more than 30 comments," condition 2, "consume more than 3,000 coins, watch for more than 2 hours, and enter more than 5 comments," and condition 3, "consume more than 5,500 coins." A user who meets any one of these three conditions becomes a viewing user with fan level "4."

[0055] This determination of fan level is performed in real time while content is being distributed. Specifically, while content is being distributed, server 10 updates the number of coins consumed, viewing time, number of viewing days, and number of comments entered in real time for each viewing user in viewing user management table by distributor 1513, and determines whether or not the fan level has been upgraded based on this information. When the fan level is upgraded, the fan level value of the corresponding record in viewing user management table by distributor 1513 is updated.

[0056] FIG. 7 illustrates information managed by gift item information table 1514 in this example. Gift item information table 1514 manages information related to gift items that can be entered by viewing users during content distribution, and as shown in the figure, manages information such as "name," "image information," "event ID" for identifying the corresponding event, and "coupon code" in association with a "gift item ID" that identifies the gift item. An event ID is set when the corresponding gift item is a gift item that can only be entered at a specific event held for a limited time. A coupon code (benefit information) is information that can be used to purchase a specific product or service, and is set for a coupon-type (predetermined type) gift item, as will be described in detail later.

[0057] The information managed by each table has been explained above. Next, the processing executed by the content distribution server 10 of this example, and the screens output on the user terminal 30 will be explained.

[0058] 8 shows an example of a top screen 50 of the content distribution service displayed on the user terminal 30. The screen 50 is the starting point when using the content distribution service, and as shown in the figure, has a selection area 52 displaying the text "Follow," "Popular," "Featured," and "All," a list display area 54 located below the selection area 52, and a circular distribution button 56 located in the upper right corner of the screen.

[0059] The selection area 52 is an area for selecting the content to be displayed in the list display area 54. Specifically, when "Following" is selected in the selection area 52, the list display area 54 displays a list of broadcasts (content currently being broadcast) of other users that the user is following. Similarly, when "Popular" is selected in the selection area 52, the list display area 54 displays a list of broadcasts with a large number of viewing users. Furthermore, when "Featured" is selected in the selection area 52, the list display area 54 displays a list of popular broadcasts (for example, broadcasts with a large number of comments, likes, and consumed coins). Furthermore, when "All" is selected in the selection area 52, all broadcasts are subject to list display in the list display area 54.

[0060] As shown in the figure, in the list display area 54, a plurality of individual display areas 541, each displaying information about an individual distribution, are arranged in two columns vertically. The individual display area 541 is configured so that viewing of the corresponding distribution can be started (playback of the corresponding content is started) in response to a user selection. The list display area 54 is configured so that the displayed individual display area 541 can be switched by a flick operation or a slide operation in an up or down direction, for example.

[0061] 9 illustrates an example of the display content of individual display area 541. Individual display area 541 displays an image preset by the content's distributor user, the distributor user's account name, the number of viewing users (current value), etc., and, as illustrated, a first tag object 5411 and a second tag object 5412 are arranged side by side in the left-right direction at the bottom edge. First tag object 5411 displays classification text (managed in user information table 1511) that is the distributor user's classification set by the distributor user themselves in the form of a hashtag (a format in which "#" is added to the beginning of the string) (in the example of FIG. 9, it is displayed as "#bigeaterdistribution"). Second tag object 5412 also displays the latest distribution tag assigned by the viewing user to the corresponding distribution, also in the form of a hashtag (in the example of FIG. 9, it is displayed as "#curry").

[0062] Returning to the top screen 50 of FIG. 8, the distribution button 56 is an object that allows the user to distribute content as a distributor user. When the distribution button 56 is selected by the user, a distribution preparation screen 60, as shown in FIG. 10, is output. As shown, the distribution preparation screen 60 has a distribution title input area 62 for inputting a distribution title, a secret distribution setting switch 64 for setting secret distribution mode, a post setting button 66 for setting posts (posting messages to SNS) that are automatically made during distribution, and a distribution start button 68 with the text "Start!" added. Secret distribution is a distribution mode for content that can only be viewed by new viewing users (specifically, viewing users whose total viewing time over a certain period of time for the corresponding distributor user is less than a predetermined value).

[0063] When the distribution start button 68 is selected, distribution of the content is started, specifically, content data consisting of video and audio input (captured) via the camera and microphone of the distribution terminal 30 is started to be transmitted to the server 10. In addition, in response to the start of content distribution, a new record is inserted in the distribution management table 1512.

[0064] 11 illustrates a distribution screen 70 that is output on distribution terminal 30 in response to the start of content distribution. As shown in the figure, screen 70 has a video display area 71 that covers the entire screen, a basic information display area 72 located at the top of the screen, an operation area 73 located at the bottom of the screen, a comment display area 74 located at the upper left of area 73, a tag display area 75 located above area 74, and a performance display area 76 located at the upper left of area 75.

[0065] The video display area 71 displays the content to be distributed, that is, the image input via the camera of the distribution terminal 30. The distribution user usually takes a picture of themselves via the in-camera of the distribution terminal 30, and in this case, the distributed content includes an image of the distribution user themselves.

[0066] The basic information display area 72 displays basic information about this broadcast (specifically, broadcast user information (profile image, etc.), the number of viewing users of this broadcast (current value), and the number of "likes" entered by viewing users for this broadcast), and has a viewing user information display area 721. This area 721 displays information about multiple viewing users who are viewing the content being broadcast, and specifically, multiple icon objects 722, each corresponding to an individual viewing user, are arranged side by side in the horizontal direction. This object 722 has a circular shape and displays the profile image of the corresponding viewing user. The multiple icon objects 722 are arranged in an order that follows a predetermined rule (for example, in descending order of the number of coins consumed in the current month).

[0067] The operation area 73 has a distribution stop button 731 , a microphone setting button 732 , and a camera setting button 733 .

[0068] The distribution stop button 731 is an object that allows the distribution user to stop distribution of content. When the distribution stop button 731 is selected by the distribution user, distribution of the content (transmission of content data from distribution terminal 30 to server 10) is stopped.

[0069] The microphone setting button 732 is an object that allows the broadcasting user to mute the microphone. When the broadcasting user selects the microphone setting button 732, the microphone mute state is switched.

[0070] The camera setting button 733 is an object that allows the broadcaster user to set the active camera. When the camera setting button 733 is selected by the broadcaster user, the active camera (for example, the in-camera or the out-camera) is switched.

[0071] The comment display area 74 is an area for displaying user comments input by each viewing user and system comments automatically input by the server 10. Specifically, in this area 74, a plurality of comment objects 741, each corresponding to an individual comment, are arranged vertically. The comment display area 74 is configured such that when a new comment is input, a corresponding comment object 741 is added to the bottom, and the existing comment objects 741 move sequentially upward. In the comment display area 74, the comment objects 741 displayed are switched by a flick operation or a slide operation in the vertical direction, for example.

[0072] The tag display area 75 displays information about the distribution tags assigned to this distribution, and specifically, in this area 75, multiple tag objects 751, each corresponding to an individual tag, are arranged side by side in the horizontal direction.

[0073] The effect display area 76 is an area where an effect display according to the input of the gift item is performed. Details of such effect display will be described later.

[0074] 12 illustrates a viewing screen 80 output on the viewing terminal 30. For example, when a viewing user selects an arbitrary distribution (content) via the list display area 54 of the top screen 50, a viewing screen 80 for viewing the selected distribution is output on the viewing terminal 30. As shown in the figure, the screen 80 has a video display area 81, a basic information display area 82, an operation area 83, a comment display area 84, a tag display area 85, and a performance display area 86, similar to the distribution screen 70 described above.

[0075] The basic information display area 82, like the basic information display area 72, has a viewing user information display area 821, in which a plurality of icon objects 822 are arranged side by side in the left-right direction.

[0076] The operation area 83 has an input mode switching button 831, a comment input area 832, a "Like" button 833 with a heart mark added, and a gift input button 834 with a gift design added.

[0077] The comment input area 832 is an area where a viewing user can input a comment or a distribution tag. While the input mode switching button 831 is not selected, the comment input area 832 is in the normal comment input mode. In the comment input mode, when a character string is input into the comment input area 832 and a confirmation operation is performed, the character string is transmitted as a user comment, and comment objects 741, 841 corresponding to the user comment are added to the comment display areas 74, 84 of the distribution screen 70 and the viewing screen 80 of the corresponding distribution terminal 30 (the user terminal 30 of the distribution user who distributes the content being viewed) and each viewing terminal 30 (the user terminal 30 of each of multiple viewing users who view the same content). The comment objects 741, 841 corresponding to the user comment display the content of the comment (character string) along with the account name of the viewing user who entered the comment. Furthermore, when a user comment is input, the server 10 updates (increases by 1) the number of comments for the corresponding distribution in the distribution management table 1512.

[0078] Furthermore, when the input mode switch button 831 is selected, the comment input area 832 enters tag input mode. In tag input mode, when a character string is entered into the comment input area 832 and a confirmation operation is performed, the character string is sent as a broadcast tag, and the tag is assigned to the broadcast. In this example, viewing users who can input tags are limited to family members of the corresponding broadcast user. Specifically, the input mode switch button 831 on the viewing screen 80 is selectable (enabled) if the viewing user is a family member of the broadcast user, but is not selectable (disabled) if the viewing user is not a family member of the broadcast user. Also, in this example, the number of tags that can be assigned to one broadcast in a certain period of time is limited; specifically, the number of tags that can be assigned in a five-minute period is limited to three.

[0079] When a distribution tag is assigned, a corresponding tag object 751, 851 is added to the tag display area 75, 85 of the corresponding distribution screen 70 and viewing screen 80. In the tag display area 75, 85, the tag objects 751, 851 are arranged side by side in the left-right direction, with the tag on the left being newer (added later). Therefore, the tag object 751, 851 corresponding to the newly assigned tag is added to the left end of the tag display area 75, 85. Note that the tag object 751, 851 corresponding to a tag that has been assigned for more than five minutes is deleted (for example, disappears with an animation effect moving to the right).

[0080] In this example, tag objects 751 and 851 display the tag content in the form of a hashtag with a "#" added to the beginning of the string. For example, if the tag content is "Tokyo sightseeing," tag objects 751 and 851 display "#Tokyo sightseeing." The horizontal length of tag objects 751 and 851 is automatically adjusted according to the length of the string to be displayed.

[0081] Furthermore, when a tag is assigned, a comment object 741, 841 corresponding to a system comment notifying the assignment of the tag is added to the comment display area 74, 84 of the corresponding distribution screen 70 and viewing screen 80. The comment object 741, 841 corresponding to the system comment displays the content of the assigned tag along with the account name of the viewing user who assigned (input) the tag, for example, a comment such as "xx tagged the distribution with "#TokyoSightseeing"." Furthermore, when a tag is assigned, distribution tag information for the corresponding distribution is updated in distribution management table 1512.

[0082] The like button 833 is an object that allows the viewing user to input a "like" for the broadcasting user (or content). When the button 833 is selected by the viewing user, a "like" is input, and a comment object 741, 841 corresponding to a system comment notifying the input of a "like" is added to the comment display area 74, 84 of the corresponding broadcasting screen 70 and viewing screen 80. In the comment object 741, 841 corresponding to the system comment, text indicating the input of a "like" is displayed together with the account name of the viewing user who input a "like." Furthermore, when a "like" is input, a corresponding effect display (for example, the display of an animated video effect in which a heart-shaped object is displayed flowing from the bottom to the top of the screen) is performed in the video display area 71, 81 of the broadcasting screen 70 and viewing screen 80. Furthermore, when a "like" is input, the server 10 updates (adds 1 to) the "number of likes" for the corresponding broadcast in the broadcast management table 1512.

[0083] The gift input button 834 is an object for the viewing user to input a gift item. When the button 834 is selected, a gift selection screen 90 for selecting the gift item to input is displayed superimposed on the lower area of ​​the viewing screen 80, as shown in FIG.

[0084] 14 illustrates a gift selection screen 90. As shown in the figure, the screen 90 has a selection area 91, a list display area 94 located below the area 91 and displaying a list of one or more gift items, a price range selection area 96 located below the area 94 for selecting the price range of the gift items to be displayed, and a purchase button 97 located in the lower right corner of the screen, which is an object for purchasing coins. In addition, the number of coins owned by the corresponding user is displayed in the lower left corner of the gift selection screen 90.

[0085] The selection area 91 is an area for selecting (filtering) the content to be displayed in the list display area 94, and displays text such as "All," "History," "Popular," and "Limited Time Offer." When "All" is selected in the selection area 91, all gift items are displayed in a list in the list display area 94. When "History" is selected in the selection area 91, gift items previously entered by the corresponding user are displayed in a list in the list display area 94. When "Popular" is selected, gift items with a high number of entries across the entire content distribution service are displayed in a list in the list display area 94. When "Limited Time Offer" is selected, gift items that are offered for a limited time and that can be entered at that time (for example, gift items that can be entered for a limited-time event within the content distribution service) are displayed in a list.

[0086] In the list display area 94, a plurality of individual display areas 941, each displaying information about an individual gift item, are arranged in four columns in the vertical direction. The individual display areas 941 display an image corresponding to the gift item and the number of coins (price) required to input that item. The list display area 94 is configured so that the displayed individual display areas 941 can be switched by a flick operation or a slide operation in the vertical direction, for example. When a viewing user selects one of the individual display areas 941, the corresponding gift item is input.

[0087] The price range selection area 96 is an area for further selecting (filtering) the display content in the list display area 94 by the price range of the gift items. When a price range is selected in the price range selection area 96, gift items in the corresponding price range are displayed in the list display area 94.

[0088] When a gift item is input, a comment object 741, 841 corresponding to a system comment notifying the input of the gift item is added to the comment display area 74, 84 of the corresponding distribution screen 70 and viewing screen 80. The comment object 741, 841 corresponding to the system comment displays the name of the input gift item together with the account name of the viewing user who input the gift item. Furthermore, when a gift item is input, an effect display corresponding to the input gift item is performed in the effect display area 76, 86 of the corresponding distribution screen 70 and viewing screen 80. The effect display includes the display of an effect object corresponding to the input gift item.

[0089] 15 shows an example of effect objects 761, 861 displayed in the effect display areas 76, 86. As shown in the figure, the objects 761, 861 display the profile picture and account name of the viewing user who input the gift item, as well as the name and image of the gift item. The effect objects 761, 861 disappear after a predetermined time (e.g., three seconds) has elapsed since they were displayed. In the effect display areas 76, 86, up to a predetermined number (e.g., three) of effect objects 761, 861 are arranged vertically.

[0090] In this example, for some gift items (for example, items with a price above a threshold value), in addition to the effect display in the effect display areas 76, 86, a large effect display (such as the display of corresponding video effects) is performed in the video display areas 71, 81 depending on the input.

[0091] In addition, when a gift item is input, the server 10 subtracts the number of coins for the input gift item from the number of coins held by the corresponding user (the viewing user who input the gift item) in the user information table 1511, and adds the number of coins to the number of coins consumed for the corresponding distribution in the distribution management table 1512.

[0092] In this example, the number of support points in the distribution management table 1512 is updated in real time while the content is being distributed. In this example, the number of support points is calculated based on the number of likes, the number of comments, and the number of consumed coins, and the larger these values ​​are, the larger the number of support points will be. When the distribution user selects the distribution stop button 731 on the distribution screen 70, the distribution of the content ends.

[0093] Here, the process for determining a broadcast user's rank will be described. In this example, the rank for the day is determined (updated) based on the number of support points the user earned as a broadcast user on the previous day. FIG. 16 is a flowchart illustrating the process executed by server 10 when updating each user's rank. This process is executed late at night (e.g., 3:00 AM) every day.

[0094] As shown in the figure, the server 10 first calculates the number of support points that each user earned as a broadcast user on the previous day (step S100). The number of support points that each user earned on the previous day is calculated by referencing the broadcast user account, broadcast start date and time, and number of support points in the broadcast management table 1512. Note that if a user broadcasts multiple times in one day, the number of support points earned for each of the multiple broadcasts is added together.

[0095] After calculating the number of support points for each broadcast user on the previous day in this manner, the server 10 then updates the rank meter value for each user (step S110). FIG. 17 illustrates an example of a rule for updating the rank meter value. As shown in the figure, in this example, the rank meter value fluctuates based on the ranking of each user's number of support points for the previous day within the rank band to which that user belongs. The initial value of the rank meter value is "0."

[0096] Specifically, the update rule for the rank meter value is as follows: first, if the ranking in the number of support points within the rank band is in the top 10%, the rank meter value will fluctuate by "+2" (an increase of 2 points). Similarly, if the ranking is in the top 11 to 30% (the remaining 20% ​​after excluding the top 10% from the top 30%), the fluctuate will be "+1", if the ranking is in the middle 30% (the top 31 to 60%), the fluctuate will be "±0" (no increase or decrease), and if the ranking is in the bottom 40%, the fluctuate will be "-1" (a decrease of 1 point). Note that if no broadcast was made on the previous day, the fluctuate of the rank meter value will be "-1" regardless of the ranking within the rank band. In step S110, the rank meter value of each user is updated in the user information table 1511 according to the update rule illustrated in FIG. 17.

[0097] Returning to the flowchart of FIG. 16, once the rank meter value of each user has been updated, the server 10 then updates the rank based on the updated rank meter value (step S120). In this example, the rank meter value required to rank up is +3, and the rank meter value required to rank down is -3. When the rank meter value reaches these values, the user is ranked up / down. Specifically, the rank of the corresponding user is updated in the user information table 1511. The rank meter value of the user whose rank has been updated (the user whose rank has been upgraded or downgraded) is cleared to 0. Note that in another example of this embodiment, in order to prevent a sudden upgrade / downgrade in rank in a short period of time, for example, in the case of a upgrade / downgrade across rank bands, the absolute value of the required rank meter value may be made larger (for example, +6 or -6) compared to a upgrade / downgrade within the same rank band.

[0098] The above describes the processing when determining the broadcast user's rank. Next, the processing when granting diamonds to the broadcast user will be described. In this example, diamonds, which are one of the rewards, are granted to the broadcast user based on the broadcast time of the previous day and the rank on the previous day. Figure 18 is a flowchart illustrating the processing executed by server 10 when granting diamonds to each user. These processes are executed late at night every day, and are executed, for example, at a time (e.g., midnight) earlier than the processing executed when updating each user's rank as illustrated in Figure 16.

[0099] As shown in the figure, the server 10 first calculates the broadcast time of each user on the previous day (step S200). Specifically, the broadcast time of each user on the previous day is calculated by referring to the broadcast user account, broadcast start date and time, and broadcast duration in the broadcast management table 1512. If a user broadcasts multiple times in one day, the broadcast durations of each of the multiple broadcasts are added together.

[0100] Next, the server 10 grants each user a number of diamonds based on the calculated distribution time and the standard number of diamonds (step S210). Specifically, each user is granted a number of diamonds calculated by multiplying the calculated distribution time by the standard number of diamonds. The standard number of diamonds is preset for each rank so that the higher the rank, the greater the number, and the standard number of diamonds corresponding to each user's rank on the previous day is applied. When diamonds are granted to a user, the number of diamonds held by the corresponding user is updated in the user information table 1511. In this example, diamonds can be exchanged for coins or real currency.

[0101] Here, a coupon-type gift item with a coupon code set thereto will be described. In this example, a promotional event is held as a limited-time event to promote sales of a specific product. During the promotional event, content distributed by broadcast users participating in the event will allow users to enter coupon-type gift items with coupon codes set thereto that can be used to purchase the corresponding product. Participation in the event is accepted via a screen output on broadcast terminal 30. Selection of the coupon-type gift item is performed via the gift selection screen 90 described above, similar to selection of a regular gift item. In this example, one coupon-type gift item is set for one promotional event. Note that in addition to one coupon-type gift item, regular (non-coupon-type) gift items that can be entered during the promotional event may also be set.

[0102] FIG. 19 illustrates an example of an individual display area 941 arranged in the list display area 94 of the gift selection screen 90, which corresponds to a coupon-type gift item. In this case, the individual display area 941 displays an image CP of the coupon as the gift item and the price of the item, as shown in the figure. As shown in the figure, the coupon image CP displays the products eligible for the discount (e.g., all items) and the discount rate (e.g., 50%), but does not display the value of the coupon code (number) (for example, it displays "??????").

[0103] FIG. 20 shows an example of an effect object 761, 861 displayed in the effect display area 76, 86 in response to the input of a coupon-type gift item. In this case, the effect object 761, 861 displays the profile picture and account name of the viewing user who input the gift item, as well as the name and image of the gift item, just like in the case of a regular gift item, and further has a coupon code display area 762, 862 that displays a coupon code. The area 762, 862 displays the value of the coupon code set for the input gift item (managed in the gift item information table 1514). The broadcasting user and each viewing user can know the value of the coupon code via the coupon code display area 762, 862.

[0104] Furthermore, in this example, in addition to being displayed in the coupon code display areas 762, 862 of the effect objects 761, 861, the value of the coupon code is displayed in a large effect display in the video display areas 71, 81, and specifically, a video effect based on an image (see FIG. 21) corresponding to the coupon containing the coupon code value is displayed for a predetermined time (e.g., 3 seconds). In this way, the distribution user and each viewing user can also know the value of the coupon code via the large effect display in the video display areas 71, 81.

[0105] Here, when a coupon-type gift item is input, the display time of the effect objects 761, 861 and / or the display time of the large effect display in the video display area 71, 81 may be longer than when a normal gift item is input.

[0106] Furthermore, when a coupon-type gift item is input, as with a regular gift item, a comment object 741, 841 corresponding to a system comment notifying the input of the gift item is added to the comment display area 74, 84 of the corresponding distribution screen 70 and viewing screen 80. In this case, as with a regular gift item, the comment object 741, 841 displays the name of the input gift item along with the account name of the viewing user who input the gift item, and further displays the value of the coupon code set for the gift item. In this way, the distribution user and each viewing user can also know the value of the coupon code via the comment object 741, 841.

[0107] A user who obtains a coupon code value can use the code value to purchase the corresponding product. For example, by entering the coupon code value on an external website for purchasing the product, the corresponding discount (e.g., 50% off) will be applied.

[0108] Furthermore, in this example, based on the number of times a coupon code is used (e.g., the number of product purchases using the code) during a predetermined period (e.g., the same period as the promotional event period, or a period that adds a certain number of days to the promotional event period), rewards such as coins are awarded to broadcast users who participated in the corresponding event and to viewing users who viewed content broadcast by the broadcast user during the event period. For example, when the number of times a coupon code is used reaches a first threshold, 100 coins are awarded, and when it reaches a second threshold, 200 coins are awarded. The number of times a coupon code is used is, for example, automatically obtained from a system or the like that manages a website selling the corresponding product, or is input by an operator or the like.

[0109] In the example described above, coupon codes for coupon-type gift items are managed in gift item information table 1514, but the coupon code value may be included in the name of the gift item without managing the coupon code separately. In this case, the broadcasting user and each viewing user can know the coupon code value via the gift item name displayed by the effect objects 761, 861 displayed in the effect display areas 76, 86 and the comment objects 741, 841 added in the comment display areas 74, 84, respectively.

[0110] In the above example, one coupon-type gift item is set for one promotional event, but multiple coupon-type gift items may be set. In this case, different coupon codes are set for each of the multiple coupon-type gift items, and these coupon codes may have different target products and discount rates.

[0111] In the above example, the coupon code to be displayed may be determined for each content distribution user. For example, multiple coupon codes with different discount rates may be set for one coupon-type gift item, and in response to input of the gift item, a coupon code determined based on the distribution user's rank from among these multiple coupon codes (for example, the higher the rank, the greater the discount rate of the coupon code) may be displayed.

[0112] In the above example, the coupon code to be displayed may be determined for each viewing user who inputs a coupon-type gift item. For example, multiple coupon codes each for a different target product may be set for one coupon-type gift item, and in response to the input of the gift item, a coupon code determined based on the viewing user who input the gift item from among these multiple coupon codes may be displayed (for example, if the viewing user is a family member of the broadcasting user, a coupon code for a first product may be determined, and if the viewing user is not a family member of the broadcasting user, a coupon code for a second product may be determined).

[0113] In the above example, the coupon code to be displayed may be determined for each content (broadcast). For example, a plurality of coupon codes with different discount rates may be set for one coupon-type gift item, and a coupon code determined based on the content (broadcast) from among these plurality of coupon codes (for example, a larger discount rate for a secret broadcast) may be displayed in response to input of the gift item.

[0114] In the above example, the coupon code to be displayed may be determined based on the usage status of the coupon code. For example, multiple coupon codes with different discount rates may be set for one coupon-type gift item, and in response to the input of the gift item, the coupon code with the highest discount rate may be displayed first, and coupon codes that have been used more than a threshold may be removed from the display list.

[0115] In the above example, a coupon code is set for a coupon-type gift item, but the bonus information set for a gift item is not limited to a coupon code, and various other information (e.g., a voucher code, etc.) can be set as bonus information.

[0116] The content distribution server 10 of the present embodiment described above, in response to an item input by a viewing user, performs a predetermined display corresponding to the item on the viewing screen (for example, displays effect objects 761, 861 in the effect display areas 76, 86, performs a large effect display in the video display areas 71, 81, and adds comment objects 741, 841 in the comment display areas 74, 84), and if the item is a predetermined type of item (for example, a coupon-type gift item), displays bonus information associated with the item (for example, a coupon code), so that each viewing user can enjoy obtaining bonus information in addition to the display corresponding to the input item. In other words, the server 10 helps to make content distribution more exciting.

[0117] In other embodiments of the present invention, some or all of the functions of the content distribution server 10 in the above-described embodiments may be realized by cooperation between the server 10 and the user terminal 30, or may be realized by the user terminal 30. In other words, the system (or device) of the present invention may be configured not only by the content distribution server 10, but also by the content distribution server 10 and the user terminal 30, or may be configured by the user terminal 30.

[0118] The processes and procedures described herein, other than those explicitly described, may be implemented by software, hardware, or any combination thereof. For example, the processes and procedures described herein may be implemented by implementing logic corresponding to the processes and procedures in media such as integrated circuits, volatile memory, non-volatile memory, and magnetic disks. The processes and procedures described herein may also be implemented as computer programs corresponding to the processes and procedures and executed by various computers.

[0119] Although processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may be performed by multiple devices, software, components, and / or modules. Also, the software and hardware elements described herein may be implemented by combining them into fewer components or breaking them down into more components. [Explanation of symbols]

[0120] 10 Content distribution server 11. Computer Processor 111 Management function control section 112 Service provision control unit 15 Storage 151 various tables 1511 User Information Table 1512 Delivery Management Table 1513 Viewing user management table by distribution user 1514 Gift Item Information Table 20. Communication Networks 30 User terminals 40 Server-side programs 42 Terminal side program 50 Top screen 60 Distribution preparation screen 70 Streaming Screen 80 viewing screen 90 Gift selection screen

Claims

1. 1. A system for providing a content distribution service, comprising one or more computer processors, the one or more computer processors comprising: presenting a viewing screen for viewing the content to each of a plurality of viewing users; receiving an input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users; and performing a predetermined display corresponding to the first item on the viewing screen in response to the input of the first item; the step of performing the predetermined display includes, when the first item is a predetermined type of item, displaying, on the viewing screen, bonus information associated with the first item. system.

2. The step of performing the predetermined display includes displaying an image corresponding to the first item, the image includes the bonus information when the first item is the predetermined type of item; The system of claim 1.

3. the step of performing a predetermined display includes displaying a comment corresponding to the first item; the comment includes the benefit information when the first item is the predetermined type of item; The system of claim 1.

4. The reward information is information that can be used to purchase or redeem a specific product or service. The system of claim 1.

5. The benefit information varies based on the user to whom the content is distributed. The system of claim 1.

6. The bonus information varies based on the first viewing user. The system of claim 1.

7. The bonus information varies based on the content. The system of claim 1.

8. The one or more computer processors further perform the step of acquiring a usage status of the reward information; The benefit information changes based on the usage status of the benefit information. The system of claim 1.

9. The one or more computer processors further: acquiring a usage status of the benefit information; and awarding a reward to the user of the content distribution service based on the usage status of the benefit information. The system of claim 1.

10. 1. A method, executed by one or more computers, for providing a content distribution service, comprising: presenting a viewing screen for viewing the content to each of a plurality of viewing users; receiving an input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users; and performing a predetermined display corresponding to the first item on the viewing screen in response to the input of the first item, the step of performing the predetermined display includes, when the first item is a predetermined type of item, displaying, on the viewing screen, bonus information associated with the first item. method.

11. A program for providing a content distribution service, the program being installed on one or more computers, presenting a viewing screen for viewing the content to each of a plurality of viewing users; receiving an input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users; and performing a predetermined display corresponding to the first item on the viewing screen in response to the input of the first item; the step of performing the predetermined display includes, when the first item is a predetermined type of item, displaying, on the viewing screen, bonus information associated with the first item. program.

12. An apparatus for providing a content distribution service, comprising: means for presenting a viewing screen for viewing content to each of a plurality of viewing users; means for receiving an input of a first item selected from a plurality of items by a first viewing user included in the plurality of viewing users; means for displaying a predetermined display corresponding to the first item on the viewing screen in response to an input of the first item; the means for performing the predetermined display includes, when the first item is a predetermined type of item, displaying, on the viewing screen, bonus information associated with the first item. Device.

Images