Direct mail sending system

The direct mail delivery system addresses the challenge of identifying and contacting potential real estate sellers by integrating databases and software to map and deliver targeted mail to properties with specific transfer types, enhancing the efficiency of real estate sales outreach.

JP2026022807APending Publication Date: 2026-02-13FULLCOMMISSION CO LTD
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Patent Information

Application Number
JP2024124349
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-07-31
Publication Date
2026-02-13

AI Technical Summary

Technical Problem

Existing real estate buying and selling processes face challenges in efficiently identifying properties likely to be sold and sending direct mail to their owners, as existing systems focus only on special properties and do not account for other potential sales indicators.

Method used

A direct mail delivery system that integrates a property transfer information database, real estate register database, and software to extract and display properties with specific transfer types on a map, acquire owner information, and order direct mail delivery to these properties.

Benefits of technology

Efficiently identifies and delivers direct mail to properties with a high probability of being traded by extracting and displaying relevant properties on a map and sending targeted mail to their owners, ensuring timely and accurate communication with potential sellers.

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Abstract

To provide a direct mail sending system capable of extracting property information desired to be sold, providing owner information of the property, and efficiently sending a direct mail for asking about sale.SOLUTION: This direct mail sending system 1 is provided with a property transfer information database 4 for storing a specified transfer form related with inheritance, selling and buying, withholding and giving together with the address and building section of a property, a real property registration copy database 5 for storing the possessor information of the property and a software main body 2 capable of accessing the databases 4 and 5. This system is provided with a property information acquisition part 6 for acquiring the address or the like of a property in a specific transfer mode, a mapping part 7 for displaying the position or the like of the property on a map, a copy information acquisition part 8 for acquiring the owner information of the property, a selected property display part 9 for extracting and displaying only a selected property, and an ordering part 10 for ordering the owner information of a mail sending property together with a document.SELECTED DRAWING: Figure 1
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Description

[Technical Field]

[0001] The present invention relates to a direct mail delivery system for delivering direct mail in accordance with building information. [Background technology]

[0002] For those whose main business is buying and selling real estate, the task of searching for properties that are expected to be sold in the near future is a daily occurrence. Even if they finally find such a property, the owner may not even be living in the property. In such cases, the task of finding the address of the owner of the property, sending out direct mail, and inquiring about the sale of the property is time-consuming and troublesome. Meanwhile, there is known a real estate property information management system that collects information specialized in special properties and makes it available for viewing by potential buyers, with the aim of promoting the distribution of special properties (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2020-194222 Summary of the Invention [Problem to be solved by the invention]

[0004] However, for those buying and selling properties, it is very important to find properties that people are willing to sell. To do this, it is not enough to rely solely on the special properties shown in Patent Document 1; it is also very important to find properties that are likely to be sold from other perspectives and send direct mail to the owners of those properties to make it easier to approach them about selling. There is also a high demand for such methods in the real estate industry.

[0005] To provide a direct mail sending system that takes into consideration the above-mentioned prior art and can extract information on a property desired to be sold, provide information on the owner of the property, and efficiently send direct mail to inquire about the sale. [Means for solving the problem]

[0006] In order to achieve the above object, the present invention provides a direct mail delivery system including a property transfer information database in which transfer statuses relating to at least real estate property such as inheritance, purchase and sale, seizure and donation are stored together with the land number and building classification of the property, a real estate register certified copy database in which owner information consisting of the owner's name and address of the property is stored, and software that can access the property transfer information database and the real estate register certified copy database via the Internet, wherein the software is a property information exchange that acquires the transfer statuses relating to inheritance, purchase and sale, seizure and donation, the land number and the building classification from the property transfer information database. a mapping unit that displays the location, relocation status, and building classification of the property on a map based on the land number; a certified copy information acquisition unit that acquires the owner information from the real estate register certified copy database for the property displayed by the mapping unit; a selected property display unit that extracts and displays only selected properties that are selected from the properties displayed on the map; and an ordering unit that places an order with a direct mail sending company, together with a pre-created message, for the owner information of a property to be sent by mail that is further selected from the selected properties displayed in the selected property display unit, wherein the building classification is land, ward, or building.

[0007] Preferably, the software main body further has a property information update unit that rewrites the transfer status of the property displayed in the mapping unit if the transfer status of the property acquired by the property information acquisition unit has been changed. [Effects of the Invention]

[0008] According to the present invention, even if the transfer type of properties stored in the property transfer information database includes many types of transfers other than inheritance, purchase, seizure, and donation (e.g., address change, registration cancellation, or mortgage establishment), the property information acquisition unit extracts only properties related to inheritance, purchase, purchase, seizure, and donation (specific transfer types). The mapping unit then displays these properties on a map. Properties with specific transfer types are particularly likely to be traded in the future, so by extracting only these properties, only properties with a high probability of being traded can be displayed on the map. The certified copy information acquisition unit then acquires the owner information of the property in question in order to send direct mail. Furthermore, the ordering unit can examine the owner information of the selected properties displayed in the selected property display unit and place an order for direct mail for the selected property to be mailed. In this case, the content of the direct mail is sent to a direct mail sender along with the text, so this information can be extracted for properties with a high probability of being traded, and direct mail can ultimately be sent to the property owner. That is, it is possible to extract information about a property that is desired for sale, provide information about the owner of the property, and efficiently send out direct mail to inquire about the sale.

[0009] Furthermore, if the relocation status is changed, it is rewritten in the property information update unit, so that the latest relocation status can be displayed on the property displayed on the map. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a schematic diagram of a direct mail delivery system according to the present invention. [Figure 2] 1 is a flowchart showing a process for sending a direct mail using the direct mail sending system according to the present invention. [Figure 3] FIG. 2 is a schematic diagram of a map including properties displayed by a mapping unit. [Figure 4] FIG. 10 is a schematic diagram of a screen on which a selected property is displayed. [Figure 5] FIG. 10 is a schematic diagram of a screen displaying an item to be sent by email. DETAILED DESCRIPTION OF THE INVENTION

[0011] As is clear from Figure 1, the direct mail sending system 1 of the present invention is capable of extracting information on properties desired for sale, providing information on the owner of the property, and efficiently sending direct mail to inquire about the sale, and is equipped with software 2 that operates for this purpose. This software 2 can access a property transfer information database 4 and a certified copy of real estate register database 5 via the Internet 3. The property transfer information database 4 and the certified copy of real estate register database 5 may be stored on the server of a local Legal Affairs Bureau by accessing the relevant Bureau, as will be described later, or they may be downloaded from the Legal Affairs Bureau and stored on a server somewhere else.

[0012] The property transfer information database 4 stores information on transfers of real estate, including inheritance, purchase, sale, seizure, and gift, at least for real estate properties. It also stores the land lot numbers and building classifications of these properties. Building classification refers to the type of real estate, indicating whether it is a land parcel, a ward-built building (e.g., a condominium or other multi-family building), or a detached building. Specifically, the data stored in the property transfer information database 4 is information contained in real estate registration receipt books available from local legal affairs bureaus. This book contains information on various transfers for each property, including ownership transfers (inheritance / corporate merger), ownership transfers (sale / purchase), ownership transfers (bequest / gift), mortgage establishment / cancellation, registrations related to restrictions on disposition, cancellation registrations, floor area changes / corrections, land use changes / corrections, and loss. The date on which these transfers were accepted, the building classification, and the land lot number are also displayed.

[0013] Furthermore, owner information consisting of the property owner's name and address is stored in the certified real estate register database 5. Specifically, the data stored in the certified real estate register database 5 is the current owner information of the property, and a column showing the current owner information is provided in the real estate registration certificate available at the local Legal Affairs Bureau.

[0014] The software body 2 includes a property information acquisition unit 6, a mapping unit 7, a certified copy information acquisition unit 8, a selected property display unit 9, and an ordering unit 10. The property information acquisition unit 6 acquires the specific transfer mode of a property (transfer modes related to inheritance, purchase and sale, seizure, and gift), as well as the land number and building classification of the property, from the property transfer information database 4. Specifically, it extracts information related to the specific transfer mode from the property information listed in the property transfer information database 4 and acquires the land number and building classification of the property. The specific transfer mode is extracted by recognizing and extracting transfer modes listed in the real estate registration receipt book in text format, such as "inheritance" for inheritance, "purchase and sale" for purchase and sale, "restriction on disposal" for seizure, and "gift" for gift.

[0015] The mapping unit 7 displays the location, relocation status, and building category of a property on a map based on the property's lot number. The software body 2 has map data including lot number data in advance, and for properties extracted by the property information acquisition unit 6, it places a marker on the map, such as by placing a pin on the map at the location of the property. Then, it displays the type of relocation status of the property (which of the specified relocation statuses it is) and the building category for that marker. The certified copy information acquisition unit 8 acquires property owner information for the property displayed by the mapping unit 7 from the real estate register certified copy database 5. Specifically, it accesses the real estate register certified copy database 5 and recognizes the owner name and address of the property listed therein.

[0016] The selected property display unit 9 extracts and displays only the selected property from the properties displayed on the map. Since many properties with specific relocation modes are displayed on the map, for the property selected by the user, the selected property display unit 9 displays a list of the property's land number, building classification, type of specific relocation mode, and owner information. The ordering unit 10 places an order with a direct mail sending company along with pre-created text for the owner information of the property to be sent by mail, which is further selected from the selected properties displayed in the selected property display unit 9. The software main body 2 has direct mail text data pre-created by the user, and when a property to be sent by mail is selected and the user performs the order process, the software sends the information to the direct mail sending company along with this text data.

[0017] The process leading up to the delivery of direct mail using the direct mail delivery system 1 configured as described above is described below. As shown in FIG. 2, an extraction step (step S1) is first performed. In this step, the property information acquisition unit 6 accesses the property transfer information database 4 via the Internet 3 and extracts only properties with specific transfer patterns from the various property transfer information provided by the property transfer information database 4. For properties with specific transfer patterns, the property's land address and building category are also extracted. Next, a mapping step (step S2) is performed. In this step, the mapping unit 7 displays the properties extracted in the extraction step by marking them on a map. As can be seen from FIG. 3, a map screen 11 is displayed on a user's device on which the software main body 2 is installed. The mapping unit 7 references the land address of the property extracted in the extraction step and displays a mark 12 at the location of the corresponding land address on the map screen 11. When the mark 12 is selected, information about the property, such as the building category and the specific transfer pattern, is displayed. For example, when a landmark 12 is selected, this information is displayed near the landmark as an information display frame 13. Note that multiple types of landmarks 12 may be prepared, and the landmarks 12 may be displayed separately according to the relocation mode of each specific relocation mode.

[0018] Next, a shipping information display process is performed (step S3). This process is a process of listing and displaying properties selected using the selection button 14 displayed in the information display frame 13. That is, when a landmark on the map screen is selected, the information display frame 13 is displayed as described above. This information display frame is provided with the selection button 14, and when this button is selected, the property is displayed in the selected property display unit 9. The selected property is listed and displayed on the selected property screen 15, as shown in FIG. 4. This screen displays the building classification and relocation status of the selected property, as well as the owner information of the selected property. This owner information is displayed based on the information acquired by the certified copy information acquisition unit 8. Therefore, if the certified copy information acquisition unit 8 has not acquired owner information from the real estate register certified copy database 5, the owner information is not displayed on the selected property screen 15.

[0019] The property selected with the selection button 14 is displayed in the selected property display area 16 next to the map screen 11, and owner information can be obtained by selecting the owner information acquisition button 17 for the property displayed there. The operation of the owner information acquisition button 17 is received by the certified copy information acquisition unit 8, which acquires the owner information from the real estate register database 5 via the Internet 3. Once this acquisition is performed, the owner's name and address are entered in the owner information field on the selected property screen.

[0020] Next, an ordering process is performed (Step S4). This process notifies the direct mail ordering company of the properties selected as properties to be sent by mail, in order to send the direct mail to the owners of the properties. The properties selected as properties to be sent by mail are selected by check boxes 18 on the selected property screen 15. When the Display Ordered Property button 19 displayed on the selected property screen 15 is selected at this time, the software main body 2 transitions the screen to the ordering screen 20 shown in Figure 5. The ordering screen 20 displays a list of properties to be sent by mail. Each field of this list contains the same information as the information for each property displayed on the selected property screen 15. The software main body 2 displays the number of properties to be sent by mail and the shipping fee for sending the direct mail in the ordering information area 21 of the ordering screen. When the order button 22 is selected, the information on the properties to be sent by mail and the text of the direct mail are sent to the ordering company. As a result, it is possible to narrow down the vast number of properties in the property relocation information database 4 to only those properties for which direct mail is desired. After receiving this information, the contractor will send direct mail to the property owner.

[0021] With this direct mail delivery system 1, even if the transfer type of properties stored in the property transfer information database 4 includes many types of transfers other than inheritance, purchase, seizure, and donation (e.g., address change, registration cancellation, or mortgage establishment), the property information acquisition unit 6 extracts only properties related to inheritance, purchase, purchase, seizure, and donation (specific transfer types). These properties are then displayed on a map by the mapping unit 7. Properties with specific transfer types are particularly likely to be traded in the future, so by extracting only these properties, only properties with a high probability of being traded can be displayed on the map. The certified copy information acquisition unit 8 then acquires the owner information of the property in question in order to send the direct mail. Furthermore, the ordering unit can carefully review the owner information of the selected properties displayed in the selected property display unit 9 and place an order for direct mail for the selected property to be sent by mail. At this time, the content of the direct mail is sent to a direct mail delivery company along with the text, so this information can be extracted for properties with a high probability of being traded, and the direct mail can ultimately be sent to the property owner. That is, it is possible to extract information about a property that is desired for sale, provide information about the owner of the property, and efficiently send out direct mail to inquire about the sale.

[0022] The software main body 2 may further include a property information update unit 23 that rewrites the relocation status of a property displayed by the mapping unit 7 when the relocation status of the property acquired by the property information acquisition unit 6 has changed. Specifically, since the relocation status of the same property may change over time in the information in the property relocation information database 4, if the same property is present when the mapping unit 7 attempts to create a marker 12 on the map screen 11, the information in the information display frame 13 is rewritten with the latest information. At the same time, the property information update unit 23 also rewrites the information displayed on the selected property screen 15 and the order screen 20. As a result, if the relocation status has changed, it is rewritten by the property information update unit 23, so that the latest relocation status can be displayed on the property displayed on the map (the information display frame 13, the selected property screen 15, and the order screen 20). [Explanation of symbols]

[0023] 1: Direct mail delivery system, 2: Software itself, 3: Internet, 4: Property relocation information database, 5: Real estate register certified copy database, 6: Property information acquisition section, 7: Mapping section, 8: Certified copy information acquisition section, 9: Selected property display section, 10: Order section, 11: Map screen, 12: Landmark, 13: Information display frame, 14: Selection button, 15: Selected property screen, 16: Selected property display area, 17: Owner information acquisition button, 18: Check box, 19: Ordered property display button, 20: Order screen, 21: Order information area, 22: Order button, 23: Property information update section

Claims

1. a property transfer information database in which transfer statuses relating to inheritance, purchase and sale, seizure, and donation of at least real estate properties are stored together with the land numbers and building classifications of the properties; a real estate register database storing owner information including the name and address of the owner of the property; a software main body that can access the property transfer information database and the real estate register certified copy database via the Internet, The software body comprises: a property information acquisition unit that acquires the transfer status related to the inheritance, purchase, sale, seizure, and donation, the land number, and the building classification from the property transfer information database; a mapping unit that displays the location of the property, the relocation status, and the building classification on a map based on the lot number; a certified copy information acquisition unit that acquires the owner information from the real estate register certified copy database for the property displayed by the mapping unit; a selected property display unit that extracts and displays only selected properties from the properties displayed on the map; an ordering unit that places an order with a direct mail sending company together with a pre-created message for the owner information of a mail sending object further selected from the selected object displayed on the selected object display unit, The direct mail delivery system is characterized in that the building classification is a land, a block or a building.

2. The direct mail delivery system described in claim 1, characterized in that the software main body further has a property information update unit that rewrites the transfer status of the property displayed in the mapping unit if the transfer status of the property acquired by the property information acquisition unit has been changed.

Citation Information

Patent Citations

  • Real estate property information management system, server, and method

    JP2020194222A