Information storage system, information storage method, and information storage program

Abstract

This can further increase the effectiveness of advertising through message delivery such as SMS. [Solution] The information storage system of the present invention sends an individual message including a unique URL for an individual landing page to a telephone number received from a registered member, associates it with a member identifier that identifies the registered member, and acquires and stores the registered member's attribute information, element information representing elements of the individual landing page, and viewing information for the individual landing page, and adapts a learning model based on the accumulated information so that the analysis results can be utilized.

Description

[Technical Field]

[0001] The present invention is suitable for application to a message creation system that sells products at stores or on the World Wide Web (WEB) and attracts customers by sending SMS. [Background technology]

[0002] Today, advances in the Internet have made it possible to freely send and receive electronic messages by connecting mobile devices such as smartphones and tablets, as well as notebook and desktop computers, to the Internet. Generally, SMS (Short Message Service) is widely used as a messaging service to widely promote stores and products by simultaneously sending text-based announcements and advertising messages to registered members.

[0003] SMS messages are sent to registered members by companies and other organizations for a fee, so the open rate of SMS messages is higher than that of email, etc. However, each mobile carrier has a limit on the number of characters that can be sent (at a minimum charge), making it difficult to send a large amount of information.

[0004] In view of these issues, the following prior art is known as a technology that enables effective advertising using SMS. For example, Japanese Patent No. 5108069 (Patent Document 1) discloses a technology that delivers SMS messages that direct mobile phone users to URLs that provide different advertisements depending on their attributes (see, for example, Patent Document 1).

[0005] Furthermore, as an advanced technology of SMS delivery, a technology that creates individual landing pages for each member (user) is known (see, for example, Patent Document 2). This technology makes it possible to tailor the landing page to the attributes of the user, and furthermore, to configure the landing page according to the user's preferences, thereby significantly increasing the effectiveness of SMS delivery. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Patent No. 5108069 [Patent Document 2] Patent No. 7209928 Summary of the Invention [Problem to be solved by the invention]

[0007] By the way, by properly evaluating such individual landing pages, it is possible to more deeply verify the effectiveness of message delivery such as SMS, and it is believed that the effectiveness of message delivery can be improved.

[0008] The present invention has been made to solve such problems, and its object is to provide an information storage system, an information storage method, and an information storage program that can further improve the effectiveness of message delivery. [Means for solving the problem]

[0009] In order to solve this problem, the information storage system of the present invention comprises: a message destination receiving unit that receives an input message destination; a message model receiving unit that receives an input message model; a URL generation unit that generates a unique URL for the message destination by applying a predetermined URL calculation formula to the received message destination; an individual message creation unit that creates an individual message by adding the unique URL to the message model accepted by the accepted message model acceptance unit; a message completion processing unit that completes a message with an individual URL by linking the created individual message with the message destination used to create the message as a destination; a message delivery unit that delivers the completed message with the individual URL; For the landing page model accepted by the landing page model acceptance section, an individual landing page creation unit that completes an individual landing page with content corresponding to each registered member by inserting landing page content including at least one of text, video, image, and audio data prepared for user attributes registered together with the message destination; an individual landing page registration unit that links the individual landing page with an individual landing page URL and registers the individual landing page in a web server; an individual landing page output unit that, in response to a download request specifying the unique URL, reads out the individual landing page linked to the specified URL from the individual landing page registration unit and downloads the individual landing page to a download request source; The content is changed for each of the registered information of the registered members, and the individual landing page and the URL for the individual landing page are generated with the content that combines a plurality of them, and the text of the URL for the individual landing page is written in the individual message so that it can be displayed; a message creation system that allows the registered member to access the individual landing page specific to the registered member by clicking on the URL for the individual landing page in a message displayed on the screen of the registered member's terminal; The system is characterized by having an accumulation memory unit that acquires and stores attribute information of the registered member, element information representing elements of the individual landing page, and viewing information of the individual landing page, in association with a member identifier that identifies the registered member.

[0010] In addition, the information storage program of the present invention includes the following steps: a message destination receiving step of receiving an input message destination; a message model receiving step for receiving an input message model; a URL generation step of applying a predetermined URL calculation formula to the received message destination to generate a unique URL for the message destination; an individual message creating step of creating an individual message by adding the unique URL to the message model received in the received message model receiving step; a message completion processing step of linking the created individual message with the message destination used to create the message as a destination to complete a message with an individual URL; a message delivery step of delivering the completed message with the individual URL; For the landing page model accepted in the landing page model acceptance step, an individual landing page creation step of completing an individual landing page with content corresponding to each registered member by inserting landing page content including at least one of text, video, image, and audio data prepared for user attributes registered together with the message destination; an individual landing page registration step of linking the individual landing page with an individual landing page URL and registering the individual landing page on a web server; an individual landing page output step of, in response to a download request specifying the unique URL, reading out the individual landing page linked to the specified URL from the individual landing page registration step and downloading the individual landing page to a download request source, The content is changed for each of the registered information of the registered members, and the individual landing page and the URL for the individual landing page are generated with the content that combines a plurality of them, and the text of the URL for the individual landing page is written in the individual message so that it can be displayed; a message creation system that allows the registered member to access the individual landing page specific to the registered member by clicking on the URL for the individual landing page in a message displayed on the screen of the registered member's terminal; The method is characterized by executing an accumulation and storage step of acquiring and storing attribute information of the registered member, element information representing elements of the individual landing page, and viewing information of the individual landing page, in association with a member identifier that identifies the registered member. Furthermore, the information storage method of the present invention includes: a message destination receiving step of receiving an input message destination; a message model receiving step for receiving an input message model; a URL generation step of applying a predetermined URL calculation formula to the received message destination to generate a unique URL for the message destination; an individual message creation step of creating an individual message by adding the unique URL to the received message model; a message completion processing step of linking the created individual message with the message destination used to create the message as a destination to complete a message with an individual URL; an SMS delivery step of delivering the completed message with the individual URL; an individual landing page creation step of inserting landing page content, including at least one of text, video, image, and audio data, prepared for each of a plurality of attributes registered together with each of the message destinations, into the landing page model to complete an individual landing page corresponding to each of the message destinations and having content corresponding to each of the registered member's registration information; an individual landing page registration step of linking the individual landing page with an individual landing page URL and registering the individual landing page on a web server; an individual landing page output step of, in response to a download request specifying the unique URL, reading out the individual landing page linked to the specified URL from the individual landing page registration step and downloading the individual landing page to a download request source, In the individual landing page registration step, The content is changed for each of the registered information of the registered members, and the individual landing page and the URL for the individual landing page are generated with the content that combines a plurality of them, and the text of the URL for the individual landing page is written in the individual message so that it can be displayed; In the individual message completion processing step, The registered member can access the individual landing page specific to the registered member by clicking on the URL for the individual landing page in the message displayed on the screen of the registered member's device; an accumulating and storing step of acquiring and storing attribute information of the registered member, element information representing elements of the individual landing page, and browsing information of the individual landing page in association with a member identifier that identifies the registered member; 1. An information storage method comprising: [Effects of the Invention]

[0011] The present invention can realize an information storage system, an information storage method, and an information storage program that can further improve the effectiveness of message distribution. [Brief explanation of the drawings]

[0012] [Figure 1] 1 is a block diagram of a message creation system according to an embodiment of the present invention; [Figure 2] FIG. 2 is an explanatory diagram of the functional configuration of the message creation system according to the embodiment. [Figure 3] FIG. 10 is an explanatory diagram of a data list of registered members used in the above embodiment. [Figure 4] FIG. 2 is a block diagram showing the functional configuration of a recommendation message creation system in the message creation system according to the embodiment. [Figure 5] 10 is a flowchart showing the procedure for creating an individual SMS message and an individual URL according to the embodiment. [Figure 6] FIG. 10 is an explanatory diagram of a mobile terminal that receives an individual SMS message according to the embodiment. [Figure 7]FIG. 10 is an explanatory diagram (recommendation message) showing an example of development of an individual landing page by a mobile terminal that has received an individual SMS message according to the embodiment. [Figure 8] FIG. 10 is an explanatory diagram of a landing page for an individual URL that is distributed according to the above embodiment and received by a corresponding mobile terminal. [Figure 9] FIG. 10 is an explanatory diagram of an individual SMS message in the embodiment. [Figure 10] 10 is a flowchart showing the procedure for creating and delivering an individual SMS message according to the embodiment. [Figure 11] 10 is a flowchart showing the processing operation of the recommendation message creation system in the message creation system according to the embodiment. [Figure 12] 10 is a flowchart showing the procedure for creating an individual URL according to the embodiment. [Figure 13] 10 is a flowchart showing the processing procedure from receiving an individual SMS message delivered by the above embodiment at a corresponding mobile terminal to expanding the message into a landing page for an individual URL. [Figure 14] FIG. 3 is an explanatory diagram of a workflow performed by the system according to the embodiment. [Figure 15] FIG. 10 is an explanatory diagram of a data list of common registration items for registered members used in the embodiment. [Figure 16] Data on additional registration items for registered members of a car dealership used in the above embodiment. [Figure 17] FIG. 10 is an explanatory diagram of a data list of additional registration items for registered members of a body beauty salon used in the above embodiment. [Figure 18] FIG. 10 is an explanatory diagram of a data list of additional registration items for registered members of a facial beauty salon used in the above embodiment. [Figure 19] FIG. 10 is an explanatory diagram of a data list of additional registration items for registered members of a pachinko parlor used in the above embodiment. [Figure 20] FIG. 1 is a schematic diagram showing the configuration (1) of a message creation system. [Figure 21]FIG. 1 is a schematic diagram showing the configuration (2) of a message creation system. [Figure 22] FIG. 10 is a schematic diagram illustrating the configuration of a recommendation message creation server according to a second embodiment. [Figure 23] FIG. 10 is a schematic diagram illustrating the configuration of a sales server according to a second embodiment. [Figure 24] FIG. 10 is a schematic diagram illustrating the configuration of a storage server according to a second embodiment. [Figure 25] FIG. 10 is a schematic diagram showing the configuration (3) of a message creation system. [Figure 26] FIG. 10 is a schematic diagram showing the configuration (4) of a message creation system. [Figure 27] FIG. 11 is a schematic diagram illustrating the configuration of a sales server according to a third embodiment. [Figure 28] FIG. 11 is a schematic diagram illustrating the configuration of a recommendation message creation server according to a third embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0013] Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[0014] First Embodiment Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 1 shows the hardware configuration of a message creation system according to one embodiment of the present invention, and FIG. 2 shows its functional configuration. The message creation system according to the embodiment comprises a store member data management system 10, a work terminal 12, an order management system 20, a recommendation message creation system 30, and an SMS distribution server 40. The systems are connected via a wired or wireless local network LAN13 and an Internet line NW1 as needed and depending on the installation environment. While each system is shown with an independent computer, these computers may not be independent of each other; multiple application software programs may be installed on a single computer so that the functions of other systems can also be executed. For ease of explanation, a computer is provided for each system.

[0015] The store-side member data management system 10 is installed in various companies and stores and manages customer information. An operation terminal 12, such as a laptop computer, is connected to the store-side member data management system 10 via LAN 13. The operation terminal 12 is connected to the store-side member data management system 10 and the order management system 20 via LAN 13 or the Internet NW1, and displays member data 25 (as shown in FIG. 3) registered in the store-side member data management system 10's database 11 in accordance with various conditions. An individual landing page model and an individual SMS message model are then created for each of the displayed members. The created individual landing page models and individual SMS message models are then associated with each member's telephone number and temporarily registered in the order management system 20's database 21.

[0016] The personal identification information for SMS approaches registered in the store's member data management system 10 includes telephone number, name, sex, age, date of birth, postal code, address, number of visits, visit history, visit points, customer service representative, product information, survey information, etc., as shown in member data 25 in Figure 3. Note that the types of data are not limited to these, and can be increased or decreased as needed by the system.

[0017] The work terminal 12 can extract data from the member data 25 registered in the store member data management system 10 under any conditions.

[0018] The data stored in the order management system 20 includes component data such as images, text, illustrations, etc., required to create web pages that provide personalized information to individuals, i.e., individual landing pages. The data also includes model data for creating individual SMS messages that notify registered members of unique URLs, i.e., the URLs for individual landing pages.

[0019] The work terminal 12 also works in conjunction with the order management system 20 to create landing page models with multiple suitable displays for each person retrieved from the member data 25 in the store member data management system 10, and stores them in the database 21, linked to each person's telephone number. This data includes text data, color image data for advertising, and illustration data, as well as the recipient's telephone number.

[0020] FIG. 4 shows a functional block diagram of the recommendation message creation system 30. The recommendation message creation system 30 receives the recommendation messages uploaded from the order management system 20. - Membership information of each extracted member; · Delivery scheme, Landing page model, ·SMS message model The system is equipped with a member data accepting unit 301 that accepts the member data.

[0021] The recommendation message creation system 30 also includes an individual URL calculation unit 302-1 that calculates a URL for a landing page for each member using the telephone number included in each piece of member data accepted by the member data acceptance unit 301. It also includes an individual landing page creation unit 302-2 that completes an individual landing page using the landing page model and SMS message model data accepted by the member data acceptance unit 301 and the individual URL data calculated by the individual URL calculation unit 302-1, and a landing page URL linking unit 302-3 that links the created individual landing page with the individual URL. These are collectively referred to as the URL creation processing unit 302.

[0022] The recommendation message creation system 30 also includes an individual SMS message creation unit 305 that embeds an individual URL character string in an SMS message model to complete an individual SMS message.

[0023] The recommendation message creation system 30 further includes a delivery schedule creation unit 306 that creates an individual SMS message for each phone number based on the SMS delivery scheme data for each member's phone number accepted by the member data acceptance unit 301, an individual SMS message / delivery schedule combination unit 307 that combines the individual SMS message created by the individual SMS message creation unit 305 with the delivery schedule created by the delivery schedule creation unit 306, and an upload processing unit 308 that uploads the created individual SMS message and delivery schedule to the SMS delivery server 40. The recommendation message creation system 30 further includes a data storage unit 309. This data storage unit 309 is data storage means that temporarily or permanently stores various data uploaded from the order management system 20, various data generated by calculation processing in this system 30, and various data to be uploaded to the SMS delivery server 40 depending on the type of data.

[0024] In the above system configuration, data in each system is stored in databases (DB) 11, 21, and 31, but these databases may be large-capacity storage devices directly connected to the computer, or may utilize databases of cloud computers provided on the Internet.

[0025] Next, the operation of the message creation system of this embodiment will be described. This operation description also describes the processing procedure of the message creation program incorporated in the system of this embodiment, and also describes the message creation method implemented by the computer.

[0026] As shown in FIG. 5, the store's member data management system 10 has customers fill out a dedicated form or enter their personal information online to register as a member. Members are issued a member card to use when they visit the store. When members visit the store, they use this card to automatically accumulate usage history such as the date and time of their visit. New customers are also encouraged to register as members, and personally identifiable information such as member data 25 shown in FIG. 3 is collected (step ST1).

[0027] When advertising or information announcements are required, the store uses the work terminal 12 to set selection conditions and perform a search from the collected and accumulated member data 25 to select recipients. The selected recipients are then uploaded to the order management system 20. The work terminal 12 also communicates with the order management system 20 to create a recommendation message model for each member, and also creates a message model for a landing page and stores it in the database 21. These recommendation message models and landing page models also include images and illustrations.

[0028] For example, the shop uses the operation terminal 12 to set the conditions for ordering. Example 1: If you are a man, use image A; if you are a woman, use image B; if you are anything else, use image C. Example 2: If you are over 40 and have 10 or fewer visit points, then sentence A; if you are over 40 and have 11 or more visit points, then image D; if you are under 40 and have 10 or fewer visit points, then sentence B; if you are under 40 and have 11 or more visit points, then image E.

[0029] Next, upload the member data of the members you want to send. For example, set a condition that 300 members will be uploaded out of a total of 1,000 members. The member data thus uploaded is then uploaded to the order management system 20 (steps ST1 and ST3).

[0030] The order management system 20 performs the following processing. Processing in Example 1: If, of the uploaded addresses, 200 are male, 90 are female, and 10 are unknown, set Image A: 200, Image B: 90, and Image C: 10. Processing in Example 2: For the uploaded addresses, the same processing as in Example 1 is performed, and the result is that the text in A is set to 100, the image in D to 110, the text in B to 30, and the image in E to 60.

[0031] In this way, text and images that meet the set conditions are determined for the uploaded member data (steps ST5 and ST7).

[0032] The order management system 20 creates an individual landing page model, links the individual landing page model with the recipient telephone number data uploaded from the store member data management system 10, uploads it to the recommendation message creation system 30, and instructs the creation of an individual URL and an individual SMS message (step ST9).

[0033] The recommendation message creation system 30 calculates a unique landing page URL 341b for an individual member for an SMS message model 34 uploaded from the order management system 20, embeds the landing page URL 341b in the blank 34b for embedding the individual landing page URL, creates an individual SMS message 341 as shown in Figures 6 and 7, and links it to the telephone number of the recipient. Furthermore, when the data of the member to whom the recommendation message is to be sent and the content of the recommendation message are uploaded, the recommendation message creation system 30 generates a landing page 351 according to the content of the recommendation message, which includes image data A, B, C, ... and text data A, B, C, ... as shown in Figure 7. That is, the member name 351a, the information message 351b that is uniquely prepared for all members, the advertising content 351c of the image data A, B, C, ..., the text data A, B, C, ..., the credits 351d, etc. are filled in the corresponding blanks 35a, 35b, 35c, ... of the uploaded landing page model 35, and an individual landing page 351 such as shown on the right side of Fig. 7 or in Fig. 8 is created. The created individual landing page 351 is linked to the calculated landing page URL 341b and saved in the database 31 (step ST11).

[0034] Furthermore, the individual URL 341b to be linked to the landing page 351 created for each individual is embedded in the URL character input field 34b of the individual SMS message model 34 to complete the individual SMS message 341 as shown in the left part of FIG. 6 or 7, and this is distributed to each member via the Internet NW1 by the SMS distribution server 40 (step ST13).

[0035] Thereafter, when a request is made to access the landing page 351 for the individual message by specifying the individual URL 341b from each member's mobile terminal 62, the database 31 is accessed via the Internet NW1, and the landing page 351 of the specified URL is accessed by the requesting mobile terminal 62, and the individual landing page 351 is displayed on the requesting member's mobile terminal 62 as shown in Fig. 8, and the access history is also obtained. This access history is downloaded to the recommendation message creation system 30 and stored in the database 31. This access history data can be used for customer management, checking the effectiveness of message delivery, etc.

[0036] FIG. 9 illustrates an individual SMS message model 34, and FIG. 10 illustrates a landing page model 35 for an individual web page. The individual SMS message model 34 shown in FIG. 9 is primarily a text message, and users can specify a blank space 34a for the recipient's member name and a blank space 34b for the individual landing page URL. For creating each landing page, users can specify text or images offering preferential treatment to users within the trade area, as shown in FIG. 10, and can optionally specify text or images for members who have not used the service for a while. In this way, individual landing page models 35 are created. The order management system 20 uploads the created SMS message models 34 and landing page models 35 for each target member to the recommendation message creation system 30.

[0037] The process of creating the individual SMS message 341, the individual landing page URL 341b, and the landing page 351 executed by the recommendation message creation system 30 will be explained using the flowchart in FIG. 11. The recommendation message creation system 30 creates the individual SMS message 341, the individual landing page URL 341b, and the landing page 351. · Membership information for each selected member; · Delivery scheme, Landing page model, ·SMS message model (step ST101). The phone numbers contained in each accepted member data are used to calculate a URL for a landing page for each member (step ST103). The accepted landing page model, SMS message model data, and calculated individual URL data are used to complete an individual SMS message, and an individual landing page is also completed (steps ST105, ST107). Next, the created individual landing page and individual URL are linked (step ST109). Based on the accepted delivery scheme, a delivery schedule for when to deliver to the phone number is created, and the individual SMS message is linked to the delivery schedule (steps ST111, ST113). The completed individual SMS message, individual landing page, and individual SMS message delivery schedule are stored in database 31 (step ST115).

[0038] The recommendation message creation system 30 completes the processing of steps ST103 to ST115 for the member data of all telephone numbers received from the order management system 20 (step ST117). Once the processing for all data has been completed, the created group of individual SMS messages and the delivery schedule for each individual SMS message are uploaded to the SMS delivery server 40 (step S119).

[0039] The processing procedure for creating a unique URL 341b for each person will now be described with reference to the flowchart in Fig. 12. The telephone number for each distribution target person is received, uploaded from the order management system 20 (step ST121). Then, a unique URL 341b unique to each person is created using each person's telephone number. The unique URL 341b is made up of a fixed part and an 8-digit unique key. The fixed part https: / / www.p-sms.com / rm / in the URL 341b is concatenated with the 8-digit key to finally create the format https: / / www.p-sms.com / rm / ******** (steps ST123 to ST131).

[0040] The method for generating the 8-digit key portion is as follows (step ST123). 1. Use the uniqid function in php to get a unique ID. The uniqid function gets a unique ID based on the current time in microseconds. 2. Use the ID obtained in 1 above to calculate the md5 hash value using PHP's md5 function. The php md5 function returns a hash value consisting of 32 hexadecimal characters. 3. Use the PHP base_convert function to convert the hash value obtained in step 2 above into a string in base 36. Since it is based on 36, the hexadecimal value will be converted into a string represented by 0-9 and a-z. 4. Cut out the first 8 characters of the string obtained in 3 above and use them as the URL string.

[0041] The database 31 is searched for the URL character string calculated in this way (step ST125). If the same character string has already been registered, the process returns to the calculation of 1 in step ST123, the character string is regenerated, and the same calculation process is repeated (steps ST127 and ST129).

[0042] If a character string that is not registered in the database 31 is obtained, the character string obtained here is adopted as a character string for a unique URL for the individual, and is registered in the database 31 for each individual (steps ST131, ST133).

[0043] As shown in the flowchart of FIG. 13, the SMS distribution server 40 distributes a large number of personalized SMS messages in accordance with the uploaded schedule, and distributes each message to the mobile terminal with the corresponding phone number (step ST31).

[0044] The delivered individual SMS message 341 is received by a so-called feature phone 61 or a smartphone 62 and displayed on the screen as shown in Figures 1, 2, and 6. After being displayed in this way, each member will view the web page of the individual URL. The following describes the flow when "Yamada-san" receives the SMS message 341 on his smartphone 62.

[0045] Yamada notices the arrival of SMS message 341 and opens the SMS message on his smartphone 62 (step ST33). When Yamada opens SMS message 341 as shown in Fig. 7 and touches URL 341b for his own landing page displayed therein, he accesses the landing page hyperlinked to URLb on the web server via the Internet NW1, and causes landing page 351 of the personal URL as shown on the right side of Fig. 7 to be displayed on his smartphone 62 (steps ST35, ST37). When Yamada sees the advertisement and announcement information on this web page, he recognizes it as an advertisement addressed to him personally and thinks, "Then I'll go to the store," thereby being led to the advertisement.

[0046] The overall workflow for the system of the above embodiment is shown in Figure 14. The shop side creates a landing page and SMS text (specifying the content to be communicated) and specifies the delivery date and time (step ST41). Then, the shop side uploads the list of phone numbers to be sent (member data list 25) downloaded from the shop side member data management system 10 (step ST43).

[0047] In the system-side work, the message is personalized based on the created content and the list of target phone numbers (step ST45). Then, the target phone numbers and the content (text and images) for each phone number are transferred to the recommendation message creation system 30 (step ST47).

[0048] As described above, the recommendation message creation system 30 creates a personalized landing page 351, generates an individual landing URL 341b, and adds the individual landing URL 341b to the personalized SMS body to create an individual SMS message 341. The landing page 351 is then stored in the database 31, and the created individual SMS message 341 and a delivery schedule are uploaded to the SMS delivery server 40. The SMS delivery server 40 delivers an individual SMS message for each phone number uploaded from the recommendation message creation system 30, based on the schedule specified for that phone number.

[0049] As described above, according to the message creation system, program, and method of the embodiment, individual URLs can be created for a large number of members based on their individual registration information, and recommendation messages and web pages with content tailored to each individual can be provided. This allows members to become more aware of the store information and services on the web page providing site, creating a sense of familiarity and further increasing their desire to visit the store, which can further contribute to increased sales.

[0050] Furthermore, the promotional advertisements and announcements are merely examples, and by introducing newly opened or renovated stores, displaying campaigns and the number of points earned by visiting, etc., Yamada will be more aware that the web page is prepared for him personally, which will create a sense of familiarity and further increase his desire to visit the store.

[0051] In the above embodiment, the member data list 25 of the store member data management system 10 includes each member's phone number, name, gender, age, date of birth, postal code, address, number of store visits, store visit history, store visit points, customer service representative, product information, and survey information. However, the present invention is not limited to this embodiment. For example, the store member data system 10 stores each member's phone number and member information including at least one or more of the following: name, gender, age, date of birth, postal code, address, number of store visits, store visit history, store visit points, customer service representative, product information, and survey information. By utilizing one or more of the name, gender, age, date of birth, postal code, address, number of store visits, store visit history, store visit points, customer service representative, product information, and survey information of the registered member to whom the message is to be sent, a message creation system, program, and method can be provided that specifies content based on the member's attributes on a landing page and creates and distributes recommendation messages addressed to phone numbers. For example, within the web page for the individual landing page URL, it is possible to process within the trade area as text A and outside the trade area as text B, or to process based on age conditions such as image A for people over a certain age and image B for people under a certain age, or to process using a combination of multiple conditions. Furthermore, it is possible to include information such as "Your number of visit points is ***" that informs each individual of the number of points they have for visiting the store, and a personalized SMS message can be created and sent to the member's phone number with the content processed based on the conditions.

[0052] Furthermore, the member data 25 shown in Fig. 3 will change depending on the type of business of the store or company that introduces the message creation system of this embodiment. For example, Fig. 15 shows examples of registration items that are common to all types of business. For example, if the type of business is an automobile dealership, items such as those shown in Fig. 16 can be added to the common registration items in Fig. 15. If the type of business is a body beauty salon, registration items such as those shown in Fig. 17 can be added in addition to the common registration items in Fig. 15. Furthermore, if the type of business is a facial beauty salon, registration items such as those shown in Fig. 18 can be added, and if the type of business is a pachinko parlor, registration items such as those shown in Fig. 19 can be added.

[0053] Furthermore, the calculation method for creating a unique URL specific to each person using the phone number of each person is not limited to the above embodiment, but may be any other calculation method that can generate a unique URL from a phone number.

[0054] As described above, the message creation system, method, and program of this embodiment combine the registered mobile phone number with one or more of the individual's attributes, such as age, gender, frequency of visits, and preferences, obtained at the time of the visit, to create messages and web pages with individual content for each person using SMS messages and individual landing URLs, and deliver these to the relevant phone numbers, enabling effective advertising and information announcements.

[0055] "Toyota" in Fig. 16 is a registered trademark of Toyota Motor Corporation, such as No. 289068. "Nissan" in Fig. 16 is a registered trademark of Nissan Motor Corporation, such as No. 2043017. "Crown" in Fig. 16 is the katakana notation of "CROWN," a registered trademark of Toyota Motor Corporation, such as No. 926786. "Leaf" in Fig. 16 is a registered trademark of Nissan Motor Corporation, such as No. 5254396. "Juggler" in Fig. 19 is a registered trademark of Kita Denshi Co., Ltd., such as No. 4987492.

[0056] <Second embodiment> Next, a second embodiment will be described with reference to Figures 20 to 26. In the second embodiment, the description of the same parts as in the first embodiment will be omitted.

[0057] In the recommendation message creation system 101 shown in Figure 20, the roles of the store-side member data management system 10 and the order management system 20 in the first embodiment are performed by the sales server 103 (member data management unit 131A, order management unit 131B), and the roles of the recommendation message creation system 32 and the SMS distribution server 40 are performed by the recommendation message creation server 102 (individual URL creation processing unit 121A, individual SMS message creation unit 121B, distribution schedule creation unit 121C, SMS message / distribution schedule combination unit 121D, SMS distribution unit 121E).

[0058] As shown in Figure 21, the recommendation message creation server 102 is configured such that a control unit 121 consisting of a CPU (Central Processing Unit), ROM (Read Only Memory), and RAM (Random Access Memory) controls the entire recommendation message creation server 102 and executes message creation processing in accordance with a recommendation message creation program pre-stored in the ROM.

[0059] As shown in FIG. 22, the sales server 103 is configured such that a control unit 131 consisting of a CPU, ROM, and RAM controls the entire sales server 103 and executes SMS message delivery processing in accordance with an SMS message delivery program pre-stored in the ROM.

[0060] As shown in FIG. 23, the storage server 106 is configured such that a control unit 161 consisting of a CPU, ROM, and RAM controls the entire storage server 106 and executes information storage processing in accordance with an information storage program pre-stored in the ROM.

[0061] That is, as shown in Fig. 20, the store's WEB (World Wide Web) site is made public on the sales server 103. User registration is performed by the user (member) operating the user terminal 104 they own. On the store side, sales information for the store is supplied to the sales server 103 by operating the store terminal 105. Users can also purchase products via the WEB site, and the sales information is registered in the sales server 103.

[0062] The store side works by inputting operations from the store terminal 105 to create a landing page and SMS text (specifying the content to be conveyed) and specify the delivery date and time, and then uploads the list of phone numbers to be sent (member data list 25) downloaded from the sales server 103 to the recommendation message creation server 102.

[0063] As shown in Fig. 24, the recommendation message creation server 102 personalizes the message based on the created content and the list of target phone numbers. The recommendation message creation server 102 creates a personalized landing page 351 (see Fig. 7), generates an individual landing URL 341b (see Fig. 7), and adds the individual landing URL 341b to the personalized SMS body to create an individual SMS message 341 (see Fig. 7). The landing page 351 is then saved in the database 31, and the created individual SMS message 341 and delivery schedule are uploaded to the sales server 103.

[0064] The SMS delivery unit 131C of the sales server 103 sends the individual SMS message to the target phone number based on the delivery schedule. When the user operates the text or image of the SMS, the landing page 351 is accessed and the personalized individual landing page (shown as LP in the figure) is displayed.

[0065] In addition to this configuration, the recommendation message creation system 101 of the present invention stores the sent SMS messages and landing pages in association with user attribute information representing the user's attributes and the user's subsequent behavior (results), and accumulates them as big data.

[0066] As shown in Figure 25, LP viewing information indicating whether the landing page was viewed after the SMS was sent, the text and images that were clicked or otherwise performed on the landing page, the date and time of viewing, and the number of times, etc., and purchase information indicating whether the item was on sale, the price, the date and time of purchase, etc., are supplied from the sales server 103 to the recommendation message creation server 102 for use in personalizing the landing page and SMS.

[0067] User attribute information and store information are registered in the accumulation server 106. The user attribute information and store information are supplied in advance from the recommendation message creation server 102, and are registered in association with a user ID (IDentification) that identifies the user and a store ID that identifies the store, respectively.

[0068] User attribute information is information from the member data list registered as the user's membership information, excluding personal information that can identify an individual, such as gender, age, date of birth, occupation, date and time of registration, but excluding name, and address down to the city / ward level.

[0069] Store information is information that describes the characteristics of the store, such as the store's industry, company, approach (sales information), information for specific members, information on benefits when joining, region, location type (near a station, inside a station, in the city, in a suburban shopping mall, etc.), product content, customer target (attributes of the target customers), and store size.

[0070] Since user attribute information and store information are not frequently changed, when a change occurs, the changes are supplied via the recommendation message creation server 102. Furthermore, the recommendation message creation server 102 associates individual SMS information, individual LP information, LP viewing information, and sales information with the user ID and supplies them to the accumulation server 106. This information may be supplied periodically, for example, once a day, or may be supplied simultaneously with the acquisition of information.

[0071] Individual SMS information is information representing a personalized SMS and is capable of identifying the text used. Individual LP information is information representing a personalized landing page and is capable of identifying the text and image used. For example, the used text data and image data are supplied in association with a text ID and an image ID that identify the text data and image data. For text data and image data that have been supplied once, only the text ID and image ID are supplied.

[0072] In this way, in the recommendation message creation system 101, all information regarding personalized SMS and personalized landing pages can be stored in the storage server 106, and can be utilized as big data.

[0073] Therefore, as shown in FIG. 26, the accumulated information can be statistically analyzed and reflected in a personalized SMS and a personalized landing page.

[0074] For example, based on the accumulated information, an SMS or a landing page that has a high purchase success rate for the user attributes of a new user is set as the first SMS or landing page for that new user. After that, by applying a trained model based on the accumulated information and changing the SMS or landing page according to individual preferences, the success rate of the recommendation message creation system 101 as a whole can be increased.

[0075] For example, when the storage server 106 is supplied with individual information consisting of individual SMS information, individual LP information, LP viewing information, and sales information, it can analyze the sales results, images, and text data, and store the analysis results as a trained model in association with the stored information.

[0076] Furthermore, the message model initially used by the message creation system 101 can be changed to a highly effective combination for each combination of user attributes according to the accumulated information. Furthermore, before the individual message is sufficiently personalized, particularly in the initial period (1-5 times) of message transmission, the accumulated information and the effectiveness of the message can be aggregated and analyzed, and the combination of elements of the message and landing page can be changed to a direction that has proven to be more effective, thereby making use of the accumulated information.

[0077] It is also possible to analyze and display the accumulated information. For example, in response to a request from the store terminal 103, the effects of member attributes, individual messages, and individual landing page elements can be displayed, which can be used as a reference when creating a message model. For example, the result analysis unit 161A generates high evaluation information indicating effective image data or text data from the individual SMS information, individual LP information, LP viewing information, and sales information, and stores the information in association with the individual information.

[0078] The image analysis unit 161B analyzes the text data used in the individual LP information, and analyzes and categorizes the content represented by the image data (for example, enlarged product, instructions for use, unused state, packaging), and categorizes the image (color, tone, hardness of atmosphere, etc.), and stores it in association with the image ID.

[0079] The text analysis unit 161C analyzes the sentence, categorizes the characteristics of the text sentence when it is effective (endings, turns of phrase, rigidity of sentences, redundancy of sentences, etc.), and stores them in association with the text ID.

[0080] In this way, by analyzing the elements of stored information (purchase information, image data, text data, etc.) in advance and categorizing their characteristics, statistics and analysis can be made easier. This stored information can be used, for example, to select elements with a high success rate for sales emails (including messages sent on social media) and advertisements sent based on user attributes. In addition, because it is possible to analyze trends for targets, the stored information can also be used to automatically generate and update websites.

[0081] <Actions and effects> The following describes the features of the inventions extracted from the above-described embodiments, while indicating their effects as necessary. Note that, for ease of understanding, the corresponding configurations in the above-described embodiments are indicated in parentheses as appropriate, but the specific configurations indicated in parentheses are not limited to these. Furthermore, the meanings and examples of terms described in each feature may also be applied as the meanings and examples of terms described in other features described in the same wording.

[0082] In the above-described configuration, the information storage system of the present invention includes: a telephone number receiving unit that receives an input telephone number; an SMS message model receiving unit that receives an input SMS message model; a URL generation unit that uses the telephone number received by the telephone number reception unit to apply a predetermined URL calculation formula to generate a unique URL for the telephone number; an individual SMS message creation unit that creates an individual SMS message by adding the unique URL generated by the URL generation unit to the SMS message model received by the SMS message model reception unit; an SMS message completion processing unit that links the created individual SMS message with the phone number used to create the SMS message as a destination to complete the SMS message with an individual URL; an SMS delivery unit that delivers the completed SMS message with the individual URL; With respect to the landing page model accepted by the landing page model accepting unit, an individual landing page creation unit that completes an individual landing page corresponding to each of the telephone numbers and corresponding to each of the registered information of the registered members by inserting landing page content including at least one of text, video, image, and audio data prepared for each of a plurality of attributes registered together with each of the telephone numbers; an individual landing page registration unit that links the individual landing page with an individual landing page URL and registers the individual landing page in a web server; an individual landing page output unit that, in response to a download request specifying the unique URL, reads out the individual landing page linked to the specified URL from the individual landing page registration unit and downloads the individual landing page to a download request source; The content is changed for each of the registered information of the registered member, and the individual landing page and the URL for the individual landing page are generated by combining a plurality of the content, and the text of the URL for the individual landing page is written in the individual SMS message so that it can be displayed; a message creation system that allows a registered member to access the individual landing page specific to the registered member by clicking on the URL for the individual landing page in an SMS message displayed on the screen of the registered member's device; The system is characterized by having an accumulation memory unit that acquires and stores attribute information of the registered member, element information representing elements (image data, text data) of the individual landing page, and viewing information of the individual landing page, in association with a member identifier that identifies the registered member.

[0083] This allows all results of the message creation system to be stored as accumulated information, making it possible to analyze the accumulated information, verify the effectiveness of the message creation system, and furthermore realize an automatic message creation system that automatically creates messages.

[0084] The message creation system includes: Manage purchasing information that shows the purchasing status of registered members, The accumulation memory unit The purchasing information of the registered member is acquired and stored in association with the member identifier.

[0085] This makes it possible to verify the impact of the message creation system on purchases, and the results can be reflected in the message creation system, further improving its effectiveness. It also makes it possible to build an automatic message creation system that reflects the results.

[0086] The accumulation memory unit Acquire business attribute information (store information) that indicates the attributes of the business (store) that delivers the SMS; The element information is stored in association with the element information.

[0087] This makes it possible to analyze the characteristics of the business operator and the characteristics of the effectiveness of the message creation system separately, so that the message creation system can be analyzed according to the characteristics of the business operator, and accumulated information can be used effectively.

[0088] an element analysis unit that analyzes the elements and generates element characteristic information that represents characteristics of the elements; The accumulation memory unit The element is acquired and stored, and the element characteristic information is stored in association with the element.

[0089] This allows us to verify the characteristics of the elements and the effectiveness of the message creation system, allowing us to make effective use of the accumulated information.

[0090] The message creation system includes: The individual landing page is initially set up based on the accumulated information stored in the accumulation storage unit.

[0091] This allows businesses using the message creation system for the first time to refer to the results of message creation systems in similar business types, allowing them to quickly realize the benefits of the message creation system.

[0092] According to the above configuration, the information storage system of the present invention sends an individual SMS message including a unique URL of an individual landing page to a telephone number received from a registered member, and associates the registered member with a member identifier that identifies the registered member, and acquires and stores the registered member's attribute information, element information representing elements of the individual landing page, and viewing information of the individual landing page.

[0093] Additionally, URLs are embedded in the elements that make up the landing page, such as images and text, and when an element is operated, a jump to the embedded URL occurs. These elements have a browsing history confirmation tag embedded in them, which allows the browsing history of elements operated and viewed by the user to be obtained. This browsing history is used to understand the user's preferences and is reflected in the creation of the next landing page.

[0094] The order management system allows users to check their purchase history and infer its relationship to landing page views. These individual landing pages, individual SMS messages, browsing history, and purchase history are all associated with the user ID and stored in the storage server. User attribute information is stored in the user ID, making it possible to verify the preferences of each user attribute.

[0095] Furthermore, business attribute information that indicates the characteristics of the business is stored for each store, and by dividing users into business attributes, it is possible to verify user trends for each business attribute.

[0096] <Third embodiment> Next, a third embodiment will be described with reference to Figures 27 and 28. In the third embodiment, the same parts as those in the second embodiment are given the same reference numerals, and corresponding parts are given reference numerals with 100 added, and descriptions of the same parts will be omitted.

[0097] The recommendation message creation system 201 (not shown) differs from the second embodiment in that a recommendation message is sent to members via email or a message function of a social networking service (SNS). In the third embodiment, the present invention is applied to a web shopping site, not a real store. Therefore, in the recommendation message creation system 201, the store terminal 105 is a management terminal of the operator who operates the shopping site.

[0098] As shown in Figure 21, the recommendation message creation server 102 is configured so that a control unit 121 consisting of a CPU, ROM, and RAM controls the entire recommendation message creation server 102 and executes message creation processing in accordance with a recommendation message creation program pre-stored in the ROM.

[0099] In the sales server 203, a control unit 231, which is composed of a CPU, a ROM, and a RAM, controls the entire sales server 203 and executes message distribution processing according to a message distribution program stored in advance in the ROM.

[0100] 20, a store's WEB (World Wide Web) site is made public on the sales server 103. For example, a user operates the user terminal 104 to access the store's WEB site via an advertising banner or by directly accessing the store's WEB information page.

[0101] A guide button to a member registration page is displayed on the website page, and the URL of the member registration page is embedded in this guide button. When a user operates the guide button using user terminal 104, the member registration page is displayed on user terminal 104. This membership registration page displays a destination selection button for selecting and registering one of several SNS apps and email services that have message sending functions, such as SMS, email, chat application software (hereinafter referred to as apps), and SNS video distribution apps, as the message destination.

[0102] For example, when a destination selection button labeled "Register with email address" is operated, the sales server 103 causes the user terminal 104 to display an input screen for inputting the member's attributes. This input screen displays an email address input field (not shown) for inputting an email address. When the email address is supplied from the user terminal 104 by the user's input operation, the sales server 103 sends an email to the registered email address stating that a blank email will be sent, with no need to enter a message.

[0103] When a blank email is sent from the user terminal 104, the sales server 103 associates it with the user ID and registers it in the email address and recipient list as a message destination together with the member's attribute information.

[0104] In addition, when the destination selection button labeled "Register with SNS application (name)" is operated on the user terminal 104, the selected SNS application is launched, and the user's ID registered in the SNS application (hereinafter referred to as the SNS-ID) and user attribute information such as the member's name and address are supplied to the sales server 103.

[0105] When the SNS-ID is supplied from the user terminal 104, the sales server 103 associates the SNS-ID with the user ID and registers the SNS-ID together with the user attribute information in a recipient list as a message destination.

[0106] The store side works by inputting operations from the store terminal 105 to create a landing page and SMS body (specifying the content to be conveyed) and specify the delivery date and time, and then uploads the recipient list (member data list 25) downloaded from the sales server 103 to the recommendation message creation server 102.

[0107] The recommendation message creation server 102 personalizes the message based on the created content and the recipient list. At this time, a message model can be selected according to the selected message sending function (email address, SNS app). This allows the message model to reflect the user's preferences for the message sending function they normally use.

[0108] The recommendation message creation server 102 creates a personalized landing page 351 (see FIG. 7), generates an individual landing URL 341b (see FIG. 7), and adds the individual landing URL 341b to the personalized message body to create an individual message 341 (see FIG. 7). Note that the message can also include images (still images and video) and audio. The landing page 351 is then saved in the database 31, and the created individual message 341 and a delivery schedule are set.

[0109] The message delivery unit 221E of the recommendation message creation server 102 sends the individual message to the registered destination (email address or SNS-ID) based on the delivery schedule. When the user operates the message text or image on the user terminal 4, the landing page 351 is accessed and the personalized individual landing page (shown as LP in the figure) is displayed.

[0110] In addition to this configuration, in the recommendation message creation system 201 of the present invention, similar to the second embodiment, the sent message and landing page are stored in association with user attribute information representing the user's attributes and the user's subsequent behavior (results), and are accumulated as big data.

[0111] In this way, by allowing users to select one of several message sending functions, it is possible to obtain user preferences in advance. In addition, by adding one more category when analyzing accumulated information, it is possible to analyze the effects in more detail.

[0112] According to the above configuration, in the information storage system of the present invention, a message destination receiving unit that receives an input message destination; a message model receiving unit that receives an input message model; a URL generation unit that generates a unique URL for the message destination by applying a predetermined URL calculation formula to the received message destination; an individual message creation unit that creates an individual message by adding the unique URL to the message model accepted by the accepted message model acceptance unit; a message completion processing unit that completes a message with an individual URL by linking the created individual message with the message destination used to create the message as a destination; a message delivery unit that delivers the completed message with the individual URL; For the landing page model accepted by the landing page model acceptance section, an individual landing page creation unit that completes an individual landing page with content corresponding to each registered member by inserting landing page content including at least one of text, video, image, and audio data prepared for user attributes registered together with the message destination; an individual landing page registration unit that links the individual landing page with an individual landing page URL and registers the individual landing page in a web server; an individual landing page output unit that, in response to a download request specifying the unique URL, reads out the individual landing page linked to the specified URL from the individual landing page registration unit and downloads the individual landing page to a download request source; The content is changed for each of the registered information of the registered members, and the individual landing page and the URL for the individual landing page are generated with the content that combines a plurality of them, and the text of the URL for the individual landing page is written in the individual message so that it can be displayed; a message creation system that allows the registered member to access the individual landing page specific to the registered member by clicking on the URL for the individual landing page in a message displayed on the screen of the registered member's terminal; The system is characterized by having an accumulation memory unit that acquires and stores attribute information of the registered member, element information representing elements of the individual landing page, and viewing information of the individual landing page, in association with a member identifier that identifies the registered member.

[0113] In the information storage system of the present invention, the message destination receiving unit presenting a phone number, an SNS app, or an email address as the message destination and having the user select one of them; The message model reception unit The method is characterized in that one message model is selected from among the accepted message models according to the selected message destination.

[0114] This allows the selected message destination to be used as one of the user's preferences, which improves the effectiveness of the initial message model selection and allows the message destination to be used as one category for analysis.

[0115] <Other embodiments> In the above embodiment, elements include text data and image data (still images), but the present invention is not limited to this. For example, moving images, audio data, etc. may be used as image data, and these may be used alone or in appropriate combinations.

[0116] In the above embodiment, an image (still image) and text are used in an SMS message, but the present invention is not limited to this. For example, moving images, audio data, etc. may be used as image data, and these can be used alone or in appropriate combinations. Note that an SMS message refers to a message service sent to a telephone number, and includes a message service that can send not only text but also moving images and audio data. It is a message sending service that includes at least one of text, video, image, and audio data that can be sent to a telephone number, and includes sending services other than those called SMS.

[0117] It is also possible to combine a real store with a shopping site. [Industrial Applicability]

[0118] The present invention can be applied to a message creation system that attracts customers by distributing messages in stores or for sales on websites, for example. [Explanation of symbols]

[0119] 1: All member data 10: Store member data management system 12: Work terminal 13: Local network LAN 20: Order management system 21: Database 25: Membership data list 30: Recommendation message creation system 34: Individual SMS message model 40: SMS delivery server 62: Mobile devices 101: Recommendation message creation system 102: Recommendation message creation server 103: Sales server 104: User terminal 105: Store terminal 106: Storage server 121, 131, 161: Control section 121A: Individual URL creation processing unit 121B: Individual SMS message creation section 121C: Distribution Schedule Creation Department 121D: Distribution schedule connection part 121E: SMS delivery department 131A: Member Data Management Department 131B: Order Management Department 131C: SMS delivery department 161A:Result analysis department 161B: Image analysis unit 161C: Text Analysis Department

Claims

1. a message destination receiving unit that receives an input message destination; a message model receiving unit that receives an input message model; a URL generation unit that uses the received message destination to apply a predetermined URL calculation formula to generate a unique URL for the message destination; an individual message creating unit that creates an individual message by adding the unique URL to the message model accepted by the accepted message model accepting unit; a message completion processing unit that links the created individual message with the message destination used to create the message as a destination to complete a message with an individual URL; a message delivery unit that delivers the completed message with the individual URL; For the landing page model accepted by the landing page model acceptance section, an individual landing page creation unit that completes an individual landing page with content corresponding to each registered member by inserting landing page content including at least one of text, video, image, and audio data prepared for user attributes registered together with the message destination; an individual landing page registration unit that links the individual landing page with a URL for the individual landing page and registers the individual landing page in a web server; an individual landing page output unit that, in response to a download request specifying the unique URL, reads out the individual landing page linked to the specified URL from the individual landing page registration unit and downloads it to a download request source; The content is changed for each of the registered information of the registered member, and the individual landing page and the URL for the individual landing page are generated by combining a plurality of the content, and the text of the URL for the individual landing page is written and displayed in the individual message; a message creation system that allows the registered member to access the individual landing page unique to the registered member by clicking on the URL for the individual landing page in a message displayed on the screen of the registered member's terminal; The system has an accumulation storage unit that acquires and stores attribute information of the registered member, element information representing elements of the individual landing page, and browsing information of the individual landing page in association with a member identifier that identifies the registered member. An information storage system comprising:

2. The message creation system includes: Manage purchasing information that shows the purchasing status of registered members, The accumulation memory unit The purchase information of the registered member is acquired and stored in association with the member identifier.

2. The information storage system according to claim 1.

3. The accumulation memory unit acquiring attribute information representing attributes of a business entity that distributes the message; Store the element information in association with the element information.

3. The information storage system according to claim 2.

4. an element analysis unit that analyzes the elements and generates element characteristic information that represents characteristics of the elements; The accumulation memory unit The element is acquired and stored, and the element characteristic information is stored in association with the element.

3. The information storage system according to claim 2.

5. The message creation system includes: The learned model is adapted based on the accumulated information stored in the accumulation storage unit, and the learned model is analyzed and utilized to perform initial setting of the individual landing page.

3. The information storage system according to claim 2.

6. The message may include: At least one of text, video, image, or audio data 2. The information storage system according to claim 1.

7. The message may include: A message sending service that includes at least one of text, video, image, and audio data that can be sent to the message destination.

2. The information storage system according to claim 1.

8. The message destination reception unit presenting one of a phone number, an SNS app, and an email address as the message destination and prompting the user to select one; The message model reception unit Select one of the accepted message models according to the selected message destination.

2. The information storage system according to claim 1.

9. For computers, a message destination receiving step of receiving an input message destination; a message model receiving step for receiving an input message model; a URL generation step of applying a predetermined URL calculation formula to the received message destination to generate a unique URL for the message destination; an individual message creating step of creating an individual message by adding the unique URL to the message model received in the received message model receiving step; a message completion processing step of linking the created individual message with the message destination used to create the message as a destination to complete a message with an individual URL; a message delivery step of delivering the completed message with the individual URL; For the landing page model accepted in the landing page model acceptance step, an individual landing page creation step of completing an individual landing page with content corresponding to each registered member by inserting landing page content including at least one of text, video, image, and audio data prepared for user attributes registered together with the message destination; an individual landing page registration step of linking the individual landing page with an individual landing page URL and registering the individual landing page in a web server; an individual landing page output step of reading out the individual landing page linked to the designated URL from the individual landing page registration step in response to a download request specifying the unique URL, and downloading the individual landing page to a download request source; The content is changed for each of the registered information of the registered members, and the individual landing page and the URL for the individual landing page are generated by combining a plurality of the content, and the text of the URL for the individual landing page is written and displayed in the individual message; a message creation system that allows the registered member to access the individual landing page unique to the registered member by clicking on the URL for the individual landing page in a message displayed on the screen of the registered member's terminal; an accumulating and storing step of acquiring and storing attribute information of the registered member, element information representing elements of the individual landing page, and browsing information of the individual landing page in association with a member identifier that identifies the registered member; An information storage program characterized by causing the program to execute the above steps.

10. a message destination receiving step of receiving an input message destination; a message model receiving step for receiving an input message model; a URL generation step of applying a predetermined URL calculation formula to the received message destination to generate a unique URL for the message destination; an individual message creating step of creating an individual message by adding the unique URL to the received message model; a message completion processing step of linking the created individual message with the message destination used to create the message as a destination to complete a message with an individual URL; an SMS delivery step of delivering the completed message with the individual URL; an individual landing page creation step for completing an individual landing page corresponding to each of the message destinations and corresponding to each of the registered information of the registered members by inserting landing page content including at least one of text, video, image, and audio data prepared for each of a plurality of types of attributes registered together with each of the message destinations into the landing page model; an individual landing page registration step of linking the individual landing page with an individual landing page URL and registering the individual landing page in a web server; an individual landing page output step of reading out the individual landing page linked to the designated URL from the individual landing page registration step in response to a download request specifying the unique URL, and downloading the individual landing page to a download request source; In the individual landing page registration step, The content is changed for each of the registered information of the registered members, and the individual landing page and the URL for the individual landing page are generated by combining a plurality of the content, and the text of the URL for the individual landing page is written and displayed in the individual message; In the individual message completion processing step, The registered member can access the individual landing page specific to the registered member by clicking on the URL for the individual landing page in the message displayed on the screen of the registered member's device; an accumulating and storing step of acquiring and storing attribute information of the registered member, element information representing elements of the individual landing page, and browsing information of the individual landing page in association with a member identifier that identifies the registered member; 1. An information storage method comprising:

Images