A marketing system that utilizes points provided when purchasing products.

Abstract

We provide a point utilization system for product sales service providers that maximizes transparency and economic efficiency in point management. [Solution] The point utilization system includes the steps of: a producer terminal connecting to a service provider server to sell products and opening a product sales site in a shopping mall using an setup tool; a number of influencer terminals opening sales sites using an setup tool to sell products registered in the shopping mall; some influencer terminals requesting sales authority; a producer terminal deciding which sales influencer terminals to selectively grant sales authority to based on the requests of some influencer terminals; and each sales influencer terminal placing a sales banner containing the product sales address on its own sales site. The sales influencer terminals then sell the products, and points are distributed to the influencers and numerous followers involved in the sales.

Description

Technical Field

[0001] The present invention relates to a marketing system that utilizes points provided at the time of product sales. More specifically, it relates to a marketing system that utilizes points provided at the time of product sales, in which influencers and followers who participated in product sales through purchase activities accumulate points together, and the accumulated points can be used in a number of fields. For example, it is designed so that points can replace cash or be used to purchase commodity vouchers.

Background Art

[0002] Generally, "accumulated points" refer to the number of accumulated points given to customers by a business operator that provides a predetermined product or service according to the customer's purchase amount or the number of usage transactions. Recently, in various industrial fields, an accumulated point system is being operated in order to increase the utilization rate of the company's own services or products and improve customer satisfaction. The given accumulated points are used like cash to purchase a specific product or service, or are also used as an object of barter with products or items corresponding to the accumulated points.

[0003] However, such a conventional point accumulation and usage system mainly has a simple structure designed to accumulate points through the customer's purchase activities and use them at specific franchise stores. The conventional point accumulation system was useful for inducing customer participation and increasing loyalty, but due to limited usage destinations and an inefficient management method, the interaction between franchise stores and customers was limited, the effective utilization rate of points was low, and there was a limit in that the economic circulation effect was slight.

[0004] On the other hand, while the recent emergence of cryptocurrency-based systems utilizing blockchain technology has opened up new possibilities in the digital economy, fraudulent activities such as Ponzi schemes and cryptocurrency scams with abnormal structures have come to the forefront as a social problem. Such problems undermine trust between customers and merchants, and the core issue is pointed to as fictitious systems that do not generate any real economic profit.

[0005] The increasingly prevalent online platform-based multi-level product sales model is an endless chain referral sales model where consumers who try a product recognize its excellence and voluntarily become salespeople, recommending it to others and sharing the product. This process of newly formed consumers becoming salespeople is repeated, gradually expanding the product's reach.

[0006] When examining prior art related to the aforementioned marketing system, Republic of Korea Published Patent No. 10-2021-0027337 (published March 2, 2021, hereinafter referred to as the "prior art document") proposes various methods to businesses for the technological development of network marketing systems. However, the revenue settlement system in this prior art document has the disadvantage that only sellers in higher ranks benefit. In other words, for sellers in lower ranks or those who joined later, compensation is at a very low level, or in severe cases, no compensation is provided at all, exacerbating an imbalance that can lead to a decline in customer morale and an increase in illegal activities such as the use of various loopholes to escape lower ranks.

[0007] If cryptocurrencies and multi-level systems are operated solely on the basis of inducing new users to join, without generating actual profits, this can result in serious financial losses for customers. Therefore, a solution is needed that strengthens trust among customers based on substantial purchase data, and, unlike fraudulent systems that have been criticized as social problems, allows for fair profit distribution alongside profit generation. [Prior art documents] [Patent Documents]

[0008] [Patent Document 1] Republic of Korea Republic of Korea Publication Patent No. 10-2021-0027337 [Overview of the project] [Problems that the invention aims to solve]

[0009] The purpose of this invention is to provide a points utilization system that is based on mutual benefit among customers, influencers, and producer terminals, possessing structural transparency and economic substance, by offering a fair profit-sharing structure based on substantial purchase data.

[0010] Furthermore, the present invention aims to provide a point utilization system that links points generated through customer purchasing activities with actual economic activities, maximizes the benefits given to customers through points that do not expire and can be used in a variety of ways, and at the same time provides the revitalization of the local economy and the effect of economic circulation through the use of said points.

[0011] Furthermore, the present invention has another objective: to provide a point utilization system that enables producers of products to simultaneously achieve a reduction in debt burden and an increase in profitability. [Means for solving the problem]

[0012] To achieve the above objective, the present invention provides a system for selling products via a service provision server (100) that provides and manages a setup tool that enables a large number of producers to open product sales sites, the system comprising: a process in which a producer terminal (200) that produces a product connects to the service provision server to sell the product it has produced and uses the setup tool (120) provided by the service provision server to open a first product sales site (210) for a first product in the shopping mall (101); a process in which a large number of influencer terminals connect to the service provision server (100) to sell products registered in the shopping mall operated by the service provision server and use the setup tool (120) provided by the service provision server to open sales sites; and a process in which some of the numerous influencer terminals The process includes: an influencer terminal connecting to the first product sales site (210) and requesting the right to sell the first product; a producer terminal (200) determining which sales influencer terminals have been selectively granted sales rights at the request of some of the influencer terminals; and each of the sales influencer terminals placing a sales banner (300a) containing the sales address for the first product on its own sales site. The sales influencer terminal granted the right to sell the first product has a large number of followers, and these numerous follower terminals place the sales banner for the first product sold by the sales influencer terminal on the sites operated by each of the numerous followers to sell the first product, and the sales points are distributed to the influencers and numerous followers who participated in selling the first product.

[0013] Furthermore, there are numerous influencer devices involved in the sale of the first product, and there may also be numerous follower devices that follow each of the influencers involved in the sale of the first product.

[0014] Furthermore, when there are three influencer terminals involved in the sale of the first product, and each of the influencers has two follower terminals, the influencer terminals involved in the sale of the first product are: 1-1 influencer terminal, 1-2 influencer terminal, and 1-3 influencer terminal, with 1-1 influencer terminal having 1-1-1 and 1-1-2 follower terminals, 1-2 influencer terminal having 1-2-1 and 1-2-2 follower terminals, and 1-3 influencer terminal having 1-3 follower terminals. - There are terminals 1 and 1-3-2, and the 1-1 points generated when terminal 1-1-1 or terminal 1-1-2 purchases the first product are distributed to the 1-1 influencer terminal, terminal 1-1-1, and terminal 1-1-2; the 1-2 points generated when terminal 1-2-1 and terminal 1-2-2 purchase the first product are distributed to the 1-2 influencer terminal, terminal 1-2-1, and terminal 1-2-2; and the 1-3 points generated when terminal 1-3-1 and terminal 1-3-2 purchase the first product are distributed to the 1-3 influencer terminal, terminal 1-3-1, and terminal 1-3-2.

[0015] Furthermore, a portion of the 1-1 points, a portion of the 1-2 points, and a portion of the 1-3 points are also allocated to the service provider operating the service provision server (100). The 1-1 points, 1-2 points, and 1-3 points can be divided into sales-related points (250a) allocated to the 1-1 influencer terminal, 1-1-1 terminal, 1-1-2 terminal, 1-2 influencer terminal, 1-2-1 terminal, 1-2-2 terminal, 1-3 influencer terminal, 1-3-1 terminal, and 1-3-2 terminal involved in the sale of the first product, and management-related points (250b) provided to the service provider.

[0016] Furthermore, the 1-1 points, the 1-2 points, and the 1-3 points represent the liabilities incurred by the producer terminal as a result of the sale of the first product. The producer terminal may sell (settle) the 1-1 points, the 1-2 points, and the 1-3 points to the service provider to extinguish the liabilities it has, and the service provider may then manage the liabilities responsibly.

[0017] Furthermore, when the producer terminal sells the debt to the service provider, and the total points (250c) of the 1-1 point, the 1-2 point, and the 1-3 point are set to 100, the producer terminal can convert the remaining points, excluding the cash loss points (261), which are a portion of the total points (250c), into cash and provide it to the service provider.

[0018] Furthermore, when the service provider designates the transferred total points (250c) as debt points (260) and the provided cash as cash profit funds (262), the service provider expands the usage rights of member terminals that can use the debt points (260) so that they can also use the debt points (260) with other businesses that the producer terminal has not authorized to use them. When a member terminal uses the debt points (260) with another business, the service provider can acquire debt utilization points (265) by providing the other business with less cash than the debt points (260) used by the member terminal.

[0019] Furthermore, by including restaurants, confectionery shops, convenience stores, and movie theaters, the aforementioned other businesses enable the use of the aforementioned debt points (260) in a wide range of fields through member terminals.

[0020] Furthermore, the service provider can extend the usage period of the debt points (260) indefinitely, providing an environment in which member terminals that can use the debt points (260) can use all of them.

[0021] Furthermore, when the service provider operates a product sales site for numerous producers equipped with a shopping mall, the relationship between debt utilization points (265) obtained by providing less cash to the other businesses than the debt points (260) used by the member terminal, cash loss points (261) that are not received when receiving cash corresponding to the total points (250c) from the producer terminal, and management-related points (250b) provided from the producer terminal can be designed so that "cash loss points (261) < debt utilization points (265) + management-related points (250b)" is true, and the service provider can be designed to realize a profit when selling the first product.

[0022] In addition, the distribution ratio of the sales-related points (250a) provided to the first 1-1-1 terminal and the first 1-1-2 terminal including the first 1-1 influencer terminal is determined by the first 1-1 influencer terminal, and the distribution ratio of the sales-related points (250a) provided to the first 1-2-1 terminal and the first 1-2-2 terminal including the first 1-2 influencer terminal is determined by the first 1-2 influencer terminal. Along with the determination of the distribution ratio of the sales-related points (250a) provided to the first 1-3-1 terminal and the first 1-3-2 terminal containing the first 1-3 influencer terminal, the first 1-1-1 terminal and the first 1-1-2 terminal can sell the first product by following the first 1-2 influencer terminal or the first 1-3 influencer terminal instead of the first 1-1 influencer terminal. The first 1-2-1 terminal and the first 1-2-2 terminal can sell the first product by following the first 1-1 influencer terminal or the first 1-3 influencer terminal instead of the first 1-2 influencer terminal. The first 1-3-1 terminal and the first 1-3-2 terminal can sell the first product by following the first 1-1 influencer terminal or the first 1-2 influencer terminal instead of the first 1-3 influencer terminal.

[0023] Furthermore, the first 1-1-2 terminal can sell the first product by following the first 1-2-1 terminal or the first 1-3-1 terminal instead of the first 1-1-1 terminal. The first 1-2-2 terminal can sell the first product by following the first 1-1-1 terminal or the first 1-3-1 terminal instead of the first 1-2-1 terminal. The first 1-3-2 terminal can sell the first product by following the first 1-1-1 terminal or the first 1-2-1 terminal instead of the first 1-3-1 terminal.

[0024] The features and advantages of the present invention will become even clearer in the following detailed description based on the accompanying drawings.

Effects of the Invention

[0025] The present invention enables a service - providing server, which is a point - operating company, to create stable revenue, is designed to secure a certain ratio of revenue compared to sales, and can provide a safe financial structure that does not incur a deficit even during point - discount settlement.

[0026] In addition, by clarifying the revenue structure and settlement method of the service - providing server, which is a point - operating company, the present invention is fundamentally differentiated from illegal systems such as the ponzi scheme and can prevent illegal systems similar to the ponzi scheme.

[0027] Also, the producer terminal of the present invention can transfer points to the service - providing server to reduce the debt burden and strengthen the financial flexibility of the enterprise.

[0028] According to an embodiment of the present invention, different from the existing point system, there is no expiration date for liability points, long - term point management is possible, and the utilization degree is improved.

[0029] Also, according to an embodiment of the present invention, through liability points, it is possible to purchase commodity vouchers, convert them into cash, etc., and in cooperation with producer terminals of small merchants in the region, they can be utilized in various usage destinations, and the point utilization degree can be maximized.

[0030] Note that the liability points of the present invention can also be used by other operators who have not obtained permission from the producer terminal. They can be used in a large number of fields, and thereby have a substantial effect of contributing to the activation of the regional economy and the attraction of new customers.

[0031] In addition, the present invention can implement an innovative point - accumulation and operation system that provides appropriate economic benefits and trust to all members of the ecosystem, including customers who purchase sold products, sales influencer terminals, distribution sellers, producer terminals, and service providers.

[0032] Furthermore, the transparency and sustainability of the present invention have the effect of strengthening trust between customers and companies, and increasing customer repeat visits and long-term loyalty. [Brief explanation of the drawing]

[0033] [Figure 1] This flowchart schematically illustrates a point utilization system for a product sales service provision site according to one embodiment of the present invention. [Figure 2] This is a block diagram schematically showing the configuration of a point utilization system for a product sales service provision site according to one embodiment of the present invention. [Figure 3] This is a conceptual diagram showing a product sales site for a producer terminal according to one embodiment of the present invention. [Figure 4] This is a conceptual diagram showing the sales sites for the first product, generated by a sales influencer terminal and a distribution distributor, respectively, according to one embodiment of the present invention. [Figure 5] This is a block diagram showing influencers and followers involved in the sale of the first product of a point utilization system according to one embodiment of the present invention. [Figure 6] This is a conceptual diagram showing the distribution of points generated when purchasing the first product of a point utilization system according to one embodiment of the present invention. [Figure 7] This is a conceptual diagram visually illustrating the overall point concept of a point utilization system according to one embodiment of the present invention. [Figure 8] This is a conceptual diagram showing the point management status between a producer terminal and a service provider in a point utilization system according to one embodiment of the present invention. [Figure 9] This is a conceptual diagram visually illustrating the concepts of total points and debt points in a point utilization system according to one embodiment of the present invention. [Figure 10] This is a conceptual diagram visually illustrating the point management system designed to realize the profits of a service provider according to one embodiment of the present invention. [Figure 11] This is a conceptual diagram illustrating a sales site connection path according to one embodiment of the present invention. [Modes for carrying out the invention]

[0034] Hereinafter, preferred embodiments of the present invention will be described with reference to the attached drawings. In this process, the thickness of line segments and the size of components shown in the drawings may be exaggerated for clarity and convenience of explanation.

[0035] Furthermore, the terms described below are defined in consideration of the functions of the present invention, and these may change depending on the intent or convention of the user or operator. Therefore, the definitions of these terms should be based on the content throughout this specification.

[0036] Furthermore, the following embodiments are not intended to limit the scope of the present invention, but are merely illustrative examples of the components presented in the claims of the present invention. Embodiments that include components that are included in the overall technical concept of the specification of the present invention and that are equivalent to or replaceable with the components of the claims may be included within the scope of the present invention.

[0037] The present invention relates to a system that can be linked with POS / kiosks in offline stores and primarily sells products via a service provision server (100) equipped with and managing a shopping mall. The system comprises a service provision server (100), a producer terminal (200) that produces products, and numerous influencer terminals. The service provision server (100) sells products by providing and managing a setup tool (120) that allows numerous producer terminals (200) to open product sales sites. The main feature of the present invention is to improve the structural limitations of existing point systems through an influencer-centric point accumulation and distribution method, and to maximize the transparency and economic efficiency of point operations. The contents of the present invention will be described in detail below with reference to the attached drawings.

[0038] Figure 1 is a flowchart illustrating a point utilization system for a product sales service site according to one embodiment of the present invention; Figure 2 is a block diagram illustrating the configuration of a point utilization system for a product sales service site according to one embodiment of the present invention; and Figure 3 is a conceptual diagram showing a product sales site for a producer terminal according to one embodiment of the present invention.

[0039] Referring to Figures 1 to 3, the sequence of the marketing sales method includes: a first stage (S110) in which the producer terminal (200) opens a first product sales site (210) for the first product in the shopping mall (101); a second stage (S120) in which a number of influencer terminals open sales sites; a third stage (S130) in which some of the numerous influencer terminals connect to the first product sales site (210) and request sales authority for the first product; a fourth stage (S140) in which the producer terminal (200) determines which sales influencer terminals have been selectively granted sales authority based on the requests of the some influencer terminals; and a fifth stage (S150) in which each of the sales influencer terminals places a sales banner containing the first product sales address for the first product on its own sales site.

[0040] In the first stage (S110), the producer terminal connects to the service provision server (100) in order to sell the products it has produced, and opens a first product sales site (210) using the opening tool (120) provided by the service provision server.

[0041] In the subsequent second stage (S120), numerous influencer terminals connect to the service provider server (100) to sell products registered in the shopping mall (101) operated by the service provider server (100), and open sales sites using the opening tool (120) provided by the service provider server (100).

[0042] In this case, the service provider server (100) includes an influencer database (105) for managing registered influencers.

[0043] The aforementioned setup tool (120) may provide a site setup solution based on a layout template, which has the advantage that the producer terminal and influencer terminal can easily and quickly set up a sales site without having to separately hire specialists such as web designers or web programmers for setting up the sales site.

[0044] On the other hand, in the first step (S110), the producer terminal (200) can determine the sales commission for the first product.

[0045] Then, each of the sales influencer terminals granted sales authority in the fourth stage (S140) determines the sales conditions for the first product, and these sales conditions may include a stage in which the distribution ratio of sales commissions for the first product and the number of distributors are determined.

[0046] To explain this in more detail, a sales influencer terminal granted the authority to sell the first product has a large number of followers and can designate some of its followers as distributors, who are lower-level sellers of the product. The numerous follower terminals sell the first product by placing sales banners for the first product sold by the sales influencer terminal on the websites operated by each of the numerous followers, and distribute points earned from sales to the influencers and numerous followers who were involved in selling the first product.

[0047] The aforementioned points can be used at a variety of locations, including for purchasing gift certificates, dining out, and beauty salons. The points operating company works with the participating locations to secure a 1% profit at the time of settlement, and the participating locations can offset these costs or even gain economic benefits through attracting new customers.

[0048] In other words, the sales influencer terminal can further strengthen the sales capabilities of the product and stimulate sales by receiving a portion of the sales commission predetermined by the producer terminal (200) as the sales volume of the product increases.

[0049] Furthermore, according to embodiments of the present invention, there may be numerous influencer terminals involved in the sale of the first product, and there may also be numerous follower terminals that follow each of the influencers involved in the sale of the first product.

[0050] In the above, the distribution ratio of the sales commission always includes the share of the service provider server (100). Therefore, the sum of the sales influencer terminal's share, the distribution sellers' share, and the service provider server (100)'s share may be the same as the sales commission for the first product offered by the producer terminal (200). Furthermore, in the above, the maximum percentage of the sales influencer terminal's share can be determined to be 50% of the sales commission, and the minimum percentage can be determined to be the same as the distribution sellers' share.

[0051] As described above, the producer terminal of the present invention has the advantage of not only enabling easy product sales using influencer terminals, but also allowing for easy management of the distribution and settlement of profits generated from product sales.

[0052] Attached Figure 4 is a conceptual diagram showing the sales sites for the first product generated by a sales influencer terminal and a distribution distributor, respectively, according to one embodiment of the present invention.

[0053] Referring to the attached Figure 4, the present invention can limit the number of distributor modules from a minimum of two to a maximum of five in order to maximize the reach of word-of-mouth advertising. If there are three distributor modules and three distributors belong to the sales influencer terminal, the sales sites for the first product may include a 0th sales site (300) operated by the sales influencer terminal, a 1st sales site (400) operated by the first distributor terminal, the 1st sales terminal, a 2nd sales site (500) operated by the second distributor terminal, the 2nd sales terminal, and a 3rd sales site (600) operated by the 3rd distributor terminal, the 3rd sales terminal.

[0054] In this case, each distributor module will consist of a first sales site (400), a second sales site (500), and a third sales site (600). Although the above explanation assumes that there is one distributor in each of the three distributor modules, each distributor module can be configured to have multiple distributors. Therefore, many distributors will be gathered around a single sales influencer terminal, resulting in an increase in the volume of product sales by influencers.

[0055] Furthermore, if there are five distributor modules, a fourth and fifth sales site will be added in Figure 4, and each distributor module (e.g., the first to fifth sales sites) will attract many distributors due to the influencer's fame and the efforts of each distributor, resulting in a rapid increase in product sales volume.

[0056] Furthermore, referring to Figure 11, the 0th sales site, the 1st sales site, the 2nd sales site, and the 3rd sales site each contain their respective IDs. Thus, the 0th sales site possesses the 0th ID, the 1st sales site possesses the 1st ID, the 2nd sales site possesses the 2nd ID, and the 3rd sales site possesses the 3rd ID. The 0th sales site (300) operated by the sales influencer terminal contains the 0th banner (300a), the 1st sales site (400) contains the 1st banner (400a), the 2nd sales site (500) contains the 2nd banner (500a), and the 3rd sales site (600) contains the 3rd banner (600a). The 1st banner installed on the 1st sales site is generated by operating the 0th banner, and at this time the 1st banner contains the 0th ID and the 1st ID. The 2nd banner installed on the 2nd sales site is generated by operating the 1st banner, and at this time it contains the 0th ID, the 1st ID, and the 2nd ID. The third banner displayed on the third sales site is generated by the operation of the second banner, and at this time includes the 0th ID, the 1st ID, the 2nd ID, and the 3rd ID. When any terminal clicks on one of the 0th to 3rd banners, it is connected to the sales site for the first product set up by the producer terminal, and the service provider server can confirm which banner the terminal connected via. When any terminal purchases the first product, the service provider server confirms, through the IDs included in each banner, which sales site (e.g., the 0th to 3rd sales site) contributed to guiding the terminal to the sales site for the first product. Therefore, sales commissions can be distributed according to the sales commission distribution ratio.

[0057] Sometimes, when an influencer directly produces or a producer terminal attempts direct sales, the producer terminal can open the aforementioned sales site (300) and determine the distribution ratio of sales-related points (250a). This allows producers to become influencers, or influencers to become producers. Furthermore, a distributor (i.e., a buyer) below the influencer can change the influencer, and in some cases, the distributor themselves can become an influencer.

[0058] Furthermore, it is a given that each allocation terminal should have a website where they can check their respective allocation ratio.

[0059] On the other hand, the number of sales influencer terminals of the present invention can be increased, and such sales influencer terminals can simultaneously be customers who purchase the product, i.e., buyers. Furthermore, it goes without saying that distribution distributors, while fulfilling the role of recommending the product to customers, can simultaneously be customers who purchase the product, i.e., buyers.

[0060] Attached Figure 5 is a block diagram showing influencers and followers involved in the sale of the first product of the point utilization system according to one embodiment of the present invention, and Figure 6 is a conceptual diagram showing the distribution of points generated when purchasing the first product of the point utilization system according to one embodiment of the present invention.

[0061] Figures 5 and 6, which illustrate one embodiment of the present invention, show that there are three influencer terminals involved in the sale of the first product, and that there are also two follower terminals for each of the influencers.

[0062] In the above embodiment, the influencer terminals involved in the sale of the first product include the 1-1 influencer terminal, the 1-2 influencer terminal, and the 1-3 influencer terminal. The 1-1 influencer terminal has follower terminals 1-1-1 and 1-1-2, the 1-2 influencer terminal has follower terminals 1-2-1 and 1-2-2, and the 1-3 influencer terminal has follower terminals 1-3-1 and 1-3-2. The present invention has three point-giving structures, and the point recipients can be broadly divided into three categories: influencers, distributors (i.e., purchasers), and point management companies.

[0063] In this invention, the customer who purchases the product is the main user of the point accumulation system. In order to realize mutual benefit between followers and influencers who are distributors who recommend the product, and producers (small business owners), the 1-1 points generated when the 1-1-1 terminal or the 1-1-2 terminal purchases the first product may be distributed to the 1-1 influencer terminal, the 1-1-1 terminal and the 1-1-2 terminal; the 1-2 points generated when the 1-2-1 terminal or the 1-2-2 terminal purchases the first product may be distributed to the 1-2 influencer terminal, the 1-2-1 terminal and the 1-2-2 terminal; and the 1-3 points generated when the 1-3-1 terminal or the 1-3-2 terminal purchases the first product may be distributed to the 1-3 influencer terminal, the 1-3-1 terminal and the 1-3-2 terminal. As a result, the present invention possesses structural transparency and economic substance, strengthens trust among customers, and, unlike fraudulent systems that have been pointed out as social problems, can actually generate profits.

[0064] In this scenario, the distributor can also become a buyer, and the buyer can also become a distributor.

[0065] The distributor can change the influencer, and the buyer can change the distributor. In other words, the distributor can change the influencer as they wish, the buyer can change the distributor, and the buyer can also become a distributor and change the influencer.

[0066] Attached Figure 7 is a conceptual diagram that visually illustrates the overall point concept of a point utilization system according to one embodiment of the present invention.

[0067] Referring to Figure 7, a portion of the 1-1 point, a portion of the 1-2 point, and a portion of the 1-3 point are also allocated to the service provider operating the service provision server (100).

[0068] The total points (250c), which is the sum of the 1-1 points, the 1-2 points, and the 1-3 points, can be divided into sales-related points (250a) allocated to the 1-1 influencer terminal, the 1-1-1 terminal, the 1-1-2 terminal, the 1-2 influencer terminal, the 1-2-1 terminal, the 1-2-2 terminal, the 1-3 influencer terminal, the 1-3-1 terminal, and the 1-3-2 terminal involved in the sale of the first product, and management-related points (250b) provided to the service provider.

[0069] Furthermore, the 1-1 points, the 1-2 points, and the 1-3 points are liabilities incurred by the producer terminal as a result of selling the first product. The producer terminal can sell the 1-1 points, the 1-2 points, and the 1-3 points to the service provider (process them by settling and delivering them) to extinguish the liabilities held by the producer terminal, and the service provider can assume the liabilities and operate accordingly.

[0070] Attached Figure 8 is a conceptual diagram showing the point management status between a producer terminal and a service provider in a point utilization system according to one embodiment of the present invention, and Figure 9 is a conceptual diagram visually showing the concepts of total points and debt points in a point utilization system according to one embodiment of the present invention.

[0071] Furthermore, when the producer terminal sells the debt to the service provider, if the total points (250c) of the 1-1 point, 1-2 point, and 1-3 point are set to 100, the producer terminal can convert the remaining points, excluding the cash loss points (261) which are a portion of the total points (250c), into cash and provide it to the service provider. In addition, according to the modified embodiment, when the points are accumulated at a rate of 1%, the producer terminal can offer a discount settlement of up to 10%, thereby enhancing the financial flexibility of the company.

[0072] Furthermore, when the service provider designates the transferred total points (250c) as debt points (260) and the provided cash as cash profit funds (262), the service provider expands the usage rights of the "member terminals" that can use the debt points (260) so that they can also use the debt points (260) with other businesses that the producer terminal has not authorized to use them. However, when a member terminal uses the debt points (260) with another business, the service provider can acquire debt utilization points (265) by providing the other business with less cash than the debt points (260) used by the member terminal.

[0073] In the foregoing, by including restaurants, confectionery shops, convenience stores, and movie theaters, member terminals that can use the aforementioned debt points (260) can be used in a wide range of fields.

[0074] In other words, according to embodiments of the present invention, the debt points (260) can be shared and used not only by small business owners and producers but also by a variety of other users. The users where the debt points are used can bear the settlement costs with the additional revenue generated by attracting new customers, thereby increasing mutual benefits.

[0075] Furthermore, the service provider can extend the usage period of the debt points (260) indefinitely, providing an environment where member terminals that can use the debt points (260) can use all of them. According to the point utilization system of the present invention, since there is no expiration date for points, customers do not need to rush to use their points, and long-term point management is possible, which is an advantage. Such a point system without an expiration date can increase customer trust and prevent hasty use, thereby enhancing the stability of long-term system operation.

[0076] On the other hand, according to the modified embodiment, customers who accumulate points can purchase gift certificates or convert them into cash, subject to value-added tax (VAT), once they have accumulated points exceeding a certain amount. Through this, the present invention contributes to increasing and securing tax revenue and strengthens the transparency of the national economy by ensuring transparency in point management.

[0077] Attached Figure 10 is a conceptual diagram visually illustrating a point management system designed to realize the profits of a service provider according to one embodiment of the present invention.

[0078] When the service provider operates a product sales site for numerous producers equipped with a shopping mall, the relationship between debt utilization points (265) obtained by providing less cash to the other businesses than the debt points (260) used by the member terminal, cash loss points (261) that are not received when receiving cash corresponding to the total points (250c) from the producer terminal, and management-related points (250b) provided by the producer terminal can be designed such that "cash loss points (261) < debt utilization points (265) + management-related points (250b)" allows the service provider to realize a profit when selling the first product.

[0079] Furthermore, the present invention provides a structure that enables service providers, who are point management companies, to operate points in order to realize a stable revenue model by securing 1% of sales as revenue at all times and preventing losses even during the point discount settlement process. For example, even if 1 million points generated from 10 million won in sales are settled at a 10% discount for 900,000 won, the accumulated points can still be settled together with the 100,000 won secured at 1% of sales. Unlike a Ponzi scheme, such a structure guarantees sustainability without incurring losses.

[0080] Since the producer terminal accumulates points, and these points act as a liability, the producer terminal attempts to settle them as soon as possible. Therefore, the present invention is designed to allow for a maximum discount settlement of 10% when accumulating 1% of points relative to sales, that is, to allow the producer terminal to settle and accept points at a discount of up to 10%, thereby alleviating the debt burden on producers. This provides a win-win effect for both the service provider, which is the point management company, and the producers.

[0081] The allocation ratio of sales-related points (250a) provided to terminals 1-1-1 and 1-1-2, which include the 1-1 influencer terminal, is determined by the 1-1 influencer terminal; the allocation ratio of sales-related points (250a) provided to terminals 1-2-1 and 1-2-2, which include the 1-2 influencer terminal, is determined by the 1-2 influencer terminal; and the allocation ratio of sales-related points (250a) provided to terminals 1-3-1 and 1-3-2, which include the 1-3 influencer terminal, is determined by the 1-3 influencer terminal. As a result, the 1-1-1 terminal and the 1-1-2 terminal can sell the first product by following the 1-2 influencer terminal or the 1-3 influencer terminal instead of the 1-1 influencer terminal, the 1-2-1 terminal and the 1-2-2 terminal can sell the first product by following the 1-1 influencer terminal or the 1-3 influencer terminal instead of the 1-2 influencer terminal, and the 1-3-1 terminal and the 1-3-2 terminal can sell the first product by following the 1-1 influencer terminal or the 1-2 influencer terminal instead of the 1-3 influencer terminal.

[0082] Furthermore, the 1-1-2 terminal may follow the 1-2-1 terminal or the 1-3-1 terminal in place of the 1-1-1 terminal to sell the first product, the 1-2-2 terminal may follow the 1-1-1 terminal or the 1-3-1 terminal in place of the 1-2-1 terminal to sell the first product, and the 1-3-2 terminal may follow the 1-1-1 terminal or the 1-2-1 terminal in place of the 1-3-1 terminal to sell the first product.

[0083] Furthermore, the point reward rate is flexibly adjusted according to the maximum point reward limit, and the rate for each target may change depending on the situation, such as 10%, 8%, or 7%.

[0084] If the maximum points are 10%, they can be distributed as follows: 1% to influencers, 3% to distributors, 5% to buyers, and 1% to service providers. If the maximum is 8%, it can be adjusted to 1% to influencers, 2% to distributors, 4% to buyers, and 1% to service providers. This structure provides economic value to all parties involved—influencers, distributors who recommend products (follower devices), and buyers who purchase products—while maintaining the profitability of the service providers who operate the points system.

[0085] On the other hand, according to the modified implementation, the service provider, which is the points management company, can invest the pre-settlement amount in safe assets to generate additional revenue. This can enhance stability, optimize system operating costs, and ensure the sustainability of the overall ecosystem.

[0086] As described above, the present invention maximizes economic value between customers, producers, and service providers, and realizes a point system that is both reliable and transparent.

[0087] Although the present invention has been described in detail through specific embodiments, this is for illustrative purposes only, and it is clear that the present invention is not limited thereto, and that modifications and improvements can be made within the technical concept of the present invention by those with ordinary skill in the art.

[0088] Any simple modifications or alterations of the present invention shall all fall within the scope of the present invention, and the specific scope of protection of the present invention shall be clarified by the appended claims. [Explanation of symbols]

[0089] 100: Service provider server 101: Shopping Mall 120: Setup Tools 200: Producer terminal 210: First product sales site 250a: Sales-related points 250b: Management-related points 250c: Total points 260: Debt points 261: Cash Loss Points 262: Cash profits 265: Points for utilizing debt 300a: Sales banner

Claims

1. A system for selling products via a service provider server (100) that provides a shopping mall and a tool for setting up product sales sites for numerous producers, and manages these sites, The producer terminal (200) that produces the product connects to the service provider server in order to sell the product it has produced, and uses the setup tool (120) provided by the service provider server to set up a first product sales site (210) for the first product in the shopping mall (101), and Numerous influencer devices connect to the service provider server (100) and use the setup tool (120) provided by the service provider server to set up a sales site in order to sell products registered in the shopping mall operated by the service provider server, Among the numerous influencer terminals mentioned above, some influencer terminals connect to the first product sales site (210) and request the right to sell the first product, The producer terminal (200) includes a process of determining sales influencer terminals to which sales authority has been selectively granted at the request of some of the influencer terminals, Each of the sales influencer terminals includes the process of placing a sales banner (300a) containing the sales address for the first product on its own sales site, Since the sales influencer terminal granted the authority to sell the first product has a large number of followers, the numerous follower terminals will place the sales banner for the first product sold by the sales influencer terminal on the websites operated by each of the numerous followers, thereby selling the first product, and will distribute points earned from the sales to the influencer and numerous followers involved in selling the first product. A marketing system that utilizes points provided at the time of product purchase, characterized by the following features.

2. There are numerous influencer devices involved in the sale of the aforementioned first product, and there are also numerous follower devices that follow each of the influencers involved in the sale of the aforementioned first product. A marketing system that utilizes points provided at the time of sale of the product described in claim 1, characterized by the above.

3. When there are three influencer terminals involved in the sale of the first product, and there are two follower terminals following each of the influencers, the influencer terminals involved in the sale of the first product are the 1-1 influencer terminal, the 1-2 influencer terminal, and the 1-3 influencer terminal, The follower terminals of the aforementioned 1-1 influencer terminal include terminal 1-1-1 and terminal 1-1-2. The follower terminals of the 1-2 influencer terminals include terminal 1-2-1 and terminal 1-2-2. The follower terminals of the aforementioned 1-3 influencer terminals include terminal 1-3-1 and terminal 1-3-2. The 1-1 points generated when the 1-1-1 terminal or the 1-1-2 terminal purchases the 1st product are distributed to the 1-1 influencer terminal, the 1-1-1 terminal, and the 1-1-2 terminal. The 1-2 points generated when the 1-2-1 terminal and the 1-2-2 terminal purchase the 1st product are distributed to the 1-2 influencer terminal, the 1-2-1 terminal and the 1-2-2 terminal. The 1-3 points generated when the 1-3-1 terminal and the 1-3-2 terminal purchase the 1st product are distributed to the 1-3 influencer terminal, the 1-3-1 terminal and the 1-3-2 terminal. A marketing system that utilizes points provided at the time of sale of the product described in claim 2, characterized by the above.

4. A portion of the 1-1 points, a portion of the 1-2 points, and a portion of the 1-3 points are also allocated to the service provider operating the service provision server (100), and the 1-1 points, 1-2 points, and 1-3 points are divided into sales-related points (250a) allocated to the 1-1 influencer terminal, 1-1-1 terminal, 1-1-2 terminal, 1-2 influencer terminal, 1-2-1 terminal, 1-2-2 terminal, 1-3 influencer terminal, 1-3-1 terminal, and 1-3-2 terminal involved in the sale of the first product, and management-related points (250b) provided to the service provider. A marketing system that utilizes points provided at the time of sale of the product described in claim 3, characterized by the above.

5. The 1-1 point, the 1-2 point, and the 1-3 point are liabilities incurred by the producer terminal as a result of the sale of the first product, and the producer terminal sells the 1-1 point, the 1-2 point, and the 1-3 point to the service provider to extinguish the liabilities held by the producer terminal, and the service provider is responsible for managing the assumed liabilities. A marketing system that utilizes points provided at the time of sale of the product described in claim 4, characterized by the above.

6. The producer terminal, in connection with selling the debt to the service provider, converts the remaining points (250c) of the total points (250c) of the 1-1 point, the 1-2 point, and the 1-3 point, excluding the cash loss points (261), into cash and provides this to the service provider. A marketing system that utilizes points provided at the time of sale of the product described in claim 5, characterized by the above.

7. When the service provider designates the transferred total points (250c) as debt points (260) and the provided cash as cash profit funds (262), the service provider expands the usage rights of member terminals that can use the debt points (260) so that the debt points (260) can be used by other businesses not authorized by the producer terminal, and when the member terminal uses the debt points (260) at the other business, the service provider provides the other business with less cash than the debt points (260) used by the member terminal, thereby acquiring debt utilization points (265). A marketing system that utilizes points provided at the time of sale of the product described in claim 6, characterized by the above.

8. The aforementioned other businesses include restaurants, confectionery shops, convenience stores, and movie theaters, and the member terminals that can use the aforementioned debt points (260) can be used in a large number of fields. A marketing system that utilizes points provided at the time of sale of the product described in claim 7, characterized by the above.

9. The service provider extends the usage period of the debt points (260) indefinitely and provides an environment in which member terminals that can use the debt points (260) can use all of the debt points (260). A marketing system that utilizes points provided at the time of sale of the product described in claim 8, characterized by the above.

10. When the service provider operates a product sales site for numerous producers equipped with a shopping mall, the service provider designs the system such that the relationship between debt utilization points (265) obtained by providing less cash to the other businesses than the debt points (260) used by the member terminal, the cash loss points (261) that are not received when receiving cash corresponding to the total points (250c) from the producer terminal, and the management-related points (250b) provided by the producer terminal is "cash loss points (261) < debt utilization points (265) + management-related points (250b)", so that the service provider can realize a profit when selling the first product. A marketing system that utilizes points provided at the time of sale of the product described in claim 8, characterized by the above.

11. The allocation ratio of sales-related points (250a) provided to terminal 1-1-1 and terminal 1-1-2, which include the aforementioned influencer terminal 1-1, is determined by the influencer terminal 1-1. The allocation ratio of sales-related points (250a) provided to terminal 1-2-1 and terminal 1-2-2, which include the aforementioned influencer terminal 1-2, is determined by the influencer terminal 1-2. The allocation ratio of sales-related points (250a) provided to terminals 1-3-1 and 1-3-2, which include the aforementioned 1-3 influencer terminals, is determined by the 1-3 influencer terminals. The 1-1-1 terminal and the 1-1-2 terminal can sell the first product by following the 1-2 influencer terminal or the 1-3 influencer terminal instead of the 1-1 influencer terminal. The 1-2-1 terminal and the 1-2-2 terminal can sell the first product by following the 1-1 influencer terminal or the 1-3 influencer terminal instead of the 1-2 influencer terminal. The 1-3-1 terminal and the 1-3-2 terminal can sell the first product by following the 1-1 influencer terminal or the 1-2 influencer terminal instead of the 1-3 influencer terminal. A marketing system that utilizes points provided at the time of sale of the product according to claim 3 or claim 4, characterized by the above.

12. The allocation ratio of sales-related points (250a) provided to terminal 1-1-1 and terminal 1-1-2, which include the aforementioned influencer terminal 1-1, is determined by the influencer terminal 1-1. The allocation ratio of sales-related points (250a) provided to terminal 1-2-1 and terminal 1-2-2, which include the aforementioned influencer terminal 1-2, is determined by the influencer terminal 1-2. The allocation ratio of sales-related points (250a) provided to terminals 1-3-1 and 1-3-2, which include the aforementioned 1-3 influencer terminals, is determined by the 1-3 influencer terminals. The 1-1-2 terminal can sell the first product by following the 1-2-1 terminal or the 1-3-1 terminal instead of the 1-1-1 terminal. The 1-2-2 terminal can sell the first product by following the 1-1-1 terminal or the 1-3-1 terminal instead of the 1-2-1 terminal. The 1-3-2 terminal can sell the first product by following the 1-1-1 terminal or the 1-2-1 terminal instead of the 1-3-1 terminal. A marketing system that utilizes points provided at the time of sale of the product according to claim 3 or claim 4, characterized by the above.

13. The producer terminal (200) determines sales influencer terminals to which it has been selectively granted sales authority at the request of some of the influencer terminals. Each of the sales influencer terminals granted sales authority determines the sales conditions for the first product, and these sales conditions include determining the distribution ratio of sales commissions for the first product and the number of distributors to whom the commissions are distributed. A marketing system that utilizes points provided at the time of sale of the product described in claim 3 or claim 4, characterized by the above.

14. If the aforementioned distributor module has three modules and three distributors belong to the sales influencer terminal, then the sales site for the first product includes a 0th sales site (300) operated by the sales influencer terminal, a 1st sales site (400) operated by the first sales terminal, which is the first distributor distributor terminal, a 2nd sales site (500) operated by the 2nd sales terminal, which is the second distributor distributor terminal, and a 3rd sales site (600) operated by the 3rd sales terminal, which is the third distributor distributor terminal. A marketing system that utilizes points provided at the time of sale of the product described in claim 13, characterized by the above.

15. Since the aforementioned sales site 0, sales site 1, sales site 2, and sales site 3 each contain their own IDs, sales site 0 possesses ID 0, sales site 1 possesses ID 1, sales site 2 possesses ID 2, and sales site 3 possesses ID 3. The 0th sales site (300) operated by the sales influencer terminal includes the 0th banner (300a), the 1st sales site (400) includes the 1st banner (400a), the 2nd sales site (500) includes the 2nd banner (500a), and the 3rd sales site (600) includes the 3rd banner (600a). The first banner installed on the first sales site is generated by the operation of the zero banner, and at this time the first banner includes the zero ID and the first ID. The second banner installed on the second sales site is generated by operating the first banner, and at this time the second banner includes the 0th ID, the 1st ID, and the 2nd ID. The third banner installed on the third sales site is generated by operating the second banner, and at this time the third banner includes the 0th ID, the 1st ID, the 2nd ID, and the 3rd ID. When any device clicks on one of the banners 0 through 3, it connects to the sales site for the first product established by the producer device, and the service provider server can determine which banner the device used to connect. When any device purchases the first product, the service provider server, through the ID included in each banner, identifies the sales site that contributed to guiding the device to the sales site of the first product, and the sales commission is distributed according to the sales commission distribution ratio. A marketing system that utilizes points provided at the time of sale of the product described in claim 14, characterized by the above.

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