Content display methods, devices, readable media, and electronic devices

Abstract

This paper proposes technologies related to content display methods, devices, readable media, and electronic devices. [Solution] The method includes displaying a content display interface for displaying a first content, and displaying a second content related to the first content based on a display format corresponding to the content display position of the first content. Thereafter, the display format of the second content changes dynamically according to the content display position of the first content, enriching the content display format and improving the content display effect.

Description

Technical Field

[0001] This disclosure claims the priority of Chinese Patent Application No. 202311814621.9 filed on December 26, 2023, and the entire content disclosed in the above Chinese patent application is incorporated herein by reference.

[0002] This disclosure relates to the field of data processing technology, and more particularly, to a content display method, apparatus, readable medium, and electronic device.

Background Art

[0003] With the development of the Internet and multimedia, network information has a wide range of dissemination effects and rich dissemination forms such as text, images, videos, and a new short video format following text, images, and conventional videos. Taking the scene of short videos as an example, in addition to displaying the video content of the short video, the playback interface of the short video can also fixedly display the preset static image content at the lower left corner of the playback interface of the short video. The display form is single, and the display effect of the content is not high.

Summary of the Invention

[0004] To introduce the concept in a simplified form, a summary of this invention is provided, and these concepts will be described in detail in the detailed description part of the following embodiments for implementing this invention. The summary part of this invention is not intended to identify the essential features or necessary features of the claimed technical solution, nor is it used to limit the scope of the claimed technical solution.

[0005] In a first aspect, this disclosure provides a content display method, the method comprising: displaying a content display interface for displaying a first content; displaying a second content related to the first content based on a display form corresponding to a content display position of the first content.

[0006] In a second aspect, the present disclosure further provides a content display device, the device is A first display module for displaying a content display interface for displaying the first content, It includes a second display module for displaying the second content related to the first content based on a display format corresponding to the content display position of the first content.

[0007] In a third aspect, the disclosure provides a computer-readable medium storing a computer program that, when executed by a processing device, enables steps of the method described in any one of the first aspects.

[0008] According to a fourth aspect, the present disclosure provides an electronic device, which is A memory device in which a computer program is stored, The device includes a processing unit for executing the computer program in the storage device to realize the steps of the method described in any one of the first embodiments.

[0009] The above proposed technology displays a content display interface for displaying the first content, and displays the second content related to the first content based on the display format corresponding to the content display position of the first content. By adopting this method, the display format of the second content changes dynamically according to the content display position of the first content, enriching the content display format and improving the content display effect. For example, in a short video scene, the display format of the content related to the short video displayed in the short video playback interface changes dynamically according to the playback progress of the short video content, thereby enriching the content display format and improving the content display effect.

[0010] Other features and advantages of this disclosure will be described in detail in the section on embodiments for carrying out the invention below. [Brief explanation of the drawing]

[0011] The above and other features, advantages and aspects of each embodiment of this disclosure will become more apparent by referring to the embodiments for carrying out the invention as shown in the drawings below. In all drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and elements are not necessarily drawn to scale.

[0012] [Figure 1] This is a schematic flowchart of a content display method according to one exemplary embodiment. [Figure 2] This is a schematic diagram illustrating the changes in display format based on video content in one exemplary embodiment. [Figure 3] This is a schematic diagram illustrating the change in display format based on text content, as shown in one exemplary embodiment. [Figure 4] This is a schematic diagram illustrating the change in display format according to one exemplary embodiment. [Figure 5] This is a schematic diagram illustrating the change in display format according to one exemplary embodiment. [Figure 6] This is a schematic diagram illustrating the changes in the display container according to one exemplary embodiment. [Figure 7] This is a block diagram of a content display device according to one exemplary embodiment. [Figure 8] This is a block diagram of an electronic device according to one exemplary embodiment. [Modes for carrying out the invention]

[0013] The embodiments of this disclosure will be described in more detail below with reference to the drawings. While the drawings show several embodiments of this disclosure, it should be understood that this disclosure is achievable in various ways and should not be construed as being limited to the embodiments described herein. On the contrary, these embodiments are provided to allow for a more thorough and complete understanding of this disclosure. It should be understood that the drawings and embodiments of this disclosure are for illustrative purposes only and do not limit the scope of protection of this disclosure.

[0014] It should be understood that the steps described in the embodiments of the method of this disclosure may be performed in a different order and / or in parallel. Furthermore, embodiments of the method may include additional steps and / or the described steps may be omitted. The scope of this disclosure is not limited in this respect.

[0015] As used herein, the term “including” and its variations are non-restrictive, meaning “including, but not limited to, …”. The term “based on” means “based at least partially on”. The term “one embodiment” means “at least one embodiment”. The term “another embodiment” means “at least one other embodiment”. The term “several embodiments” means “at least several embodiments”. Relevant definitions of other terms are given below.

[0016] Furthermore, the concepts of "first," "second," etc., as used in this disclosure are merely for the purpose of distinguishing different devices, modules, or units, and are not intended to limit the order or interdependence of the functions performed by these devices, modules, or units.

[0017] Furthermore, the modifications “one” and “multiple” as used in this disclosure are illustrative and not restrictive, and should be understood as “one or more” unless otherwise explicitly stated in the context, as can be understood by those skilled in the art.

[0018] The names of messages or information that interact between multiple devices in embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0019] Before using the technical solutions disclosed by each embodiment of the present disclosure, it can be understood that the user should be informed in an appropriate manner about the types, scope of use, usage scenarios, etc. of personal information related to the present disclosure in accordance with relevant laws and regulations, and permission should be obtained from the user.

[0020] For example, in response to receiving a voluntary request from the user, information is sent to the user to clearly present that the operations requested by the user require the acquisition and use of the user's personal information. Thereby, the user can choose whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that executes the operations of the technical solutions of the present disclosure based on the presented information.

[0021] As a selective but non-limiting implementation form, the method of sending presented information to the user in response to receiving a voluntary request from the user may be, for example, in the form of a pop-up window, and the presented information can be presented in text form in the pop-up window. Further, a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device may be further provided in the pop-up window.

[0022] It can be understood that the above notification and the process of obtaining user permission are only schematic and do not limit the implementation forms of the present disclosure, and other methods that meet relevant laws and regulations are also applicable to the implementation forms of the present disclosure.

[0023] At the same time, as can be understood, the data related to this technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations and related provisions.

[0024] In specific application scenarios, static image content can include interactive jump links. For example, in a product video, a product image with a product link can be fixedly displayed in the lower left corner of the video. Clicking this product image will jump to the product's details page. Alternatively, in an event video, a button with an event entry link can be fixedly displayed in the lower left corner of the video. Triggering this button will jump to the event's entry page. However, this static display method has a single display format and does not offer high content display effectiveness.

[0025] In view of the above, this disclosure provides a content display method, apparatus, readable medium, and electronic device to solve the aforementioned technical problems.

[0026] The embodiments of this disclosure will be further described below with reference to the drawings.

[0027] Figure 1 is a flowchart showing a content display method according to an exemplary embodiment of the present disclosure. Referring to Figure 1, this method is: Step S101 involves displaying a content display interface for displaying the first content, The process includes step S102, which involves displaying a second content related to the first content based on a display format corresponding to the content display position of the first content.

[0028] By adopting the above method, the display format of the second content can dynamically change according to the content display position of the first content, enriching the content display format and improving the content display effect. For example, in a short video scene, the display format of content related to the short video displayed in the short video playback interface can dynamically change according to the playback progress of the short video content, thereby enriching the content display format and improving the content display effect.

[0029] In possible forms, the first content is video content, and displaying the second content based on a display format corresponding to the content display position of the first content may include displaying the second content based on a display format corresponding to the video playback position of the video content.

[0030] For example, the first content may be video content, or it may include short video content, so that the display format of the second content can change dynamically depending on the video playback position of the video content. It should be understood that, referring to Figure 2, the video playback position of the video content can be characterized by the playback progression axis of the video content. For example, when the video content is played at 4S, the second content in format 1 may be displayed, and when the video content is played at 8S, the second content in format 2 may be displayed. The specific playback progress and display format may be set as needed, and this disclosure is not limited thereto. In this way, the relevant second content can be dynamically displayed according to the video playback progress, enriching the content display format and improving the content display effect.

[0031] In combination with specific usage scenarios, for example, using the product video described above as an example, when the product video is played on a 4S, a second content in format 1 can be displayed, and when it is played on an 8S, a second content in format 2 can be displayed. The second content may be content related to the product, or it may be an image, button, etc., with a link to this product. By triggering the second content, it is possible to jump to the product details page, and this disclosure is not limited to this. This allows for the dynamic display of relevant second content based on the video playback progress, enriching the content display format and improving the content display effect.

[0032] The first content may include not only video content but also text content, image content, etc., and this disclosure is not limited thereto. Referring to Figure 3 as an example of displaying text content, when the text of paragraph G is displayed, the second content of format 1 is displayed, and when the text of paragraph K is displayed, the second content of format 2 is displayed. Here, the middle position of the screen can be used as a reference line to determine the current content display position, that is, if the content of paragraph K is in the middle position of the screen, it can be determined that the current text content will be displayed in paragraph K. The top position of the screen, the bottom position of the screen, or other pre-set positions can also be used as reference lines to determine the current content display position, and this disclosure is not limited thereto. In addition to dividing the display position by paragraph, the display position can also be divided based on the number of lines, the number of characters, etc., and this disclosure is not limited thereto.

[0033] Accordingly, when displaying image content, when the first image is displayed, the second content of format 1 is displayed, and when the second image is displayed, the second content of format 2 is displayed, and so on, and the explanation of this disclosure is omitted here.

[0034] Regardless of whether the content is video, text, or image, when composing the above content, it is possible to compose a second content in a different display format corresponding to a different display position. This allows the second content in the corresponding display format to be displayed when it is placed in a certain position, thereby dynamically displaying the second content in the corresponding display format based on changes in the content's display position.

[0035] For the sake of clarity, the following examples will describe instances in which the first content is a product video, and will include video and short video formats, which will not be repeated hereinafter in this disclosure.

[0036] In possible forms, displaying the second content based on a display format corresponding to the content display position of the first content may include displaying the second content based on at least one of the display content, display position, and display size corresponding to the content display position of the first content.

[0037] Exemplary, a second content with a different display format can be dynamically displayed based on the content display position of the first content, where a different display format means at least one of different display content, a different display position, and a different display size, for example, the same display content with a different display position, different display content with a different display size, the same display content with a different display size, etc., and the disclosure is not limited thereto, thereby enabling the dynamic display of a second content with a different display format based on a change in the content display position.

[0038] In possible forms, the display format may include a display format for display content, and displaying second content based on display content corresponding to the content display position of first content may include, if the content display position of first content is in a first display position interval, displaying second content based on first display content corresponding to a first display position interval, and if the content display position of first content is in a second display position interval, displaying second content based on second display content corresponding to a second display position interval, where the second display position interval is after the first display position interval, and the second display content is greater than the first display content.

[0039] For illustrative purposes, continuing to refer to Figure 2, when the content display position (4S) of the first content is in the first display position interval [4S, 8S)], the first display content is displayed, and when the content display position (8S) of the first content is in the second display position interval [8S, 12S)], the second display content is displayed, and the second display content is greater than the first display content. The specific display position intervals and display content may be set as needed, and this disclosure is not limited thereto. By doing so, the display content of the second content can be gradually enriched based on the change in the content display position of the first content, thereby improving the content display effect.

[0040] In possible forms, if the content display position of the first content is in the first display position section, displaying the second content based on the first display content corresponding to the first display position section may include displaying the second content based on the button content corresponding to the first display position section if the content display position of the first content is in the first display position section. If the content display position of the first content is in the second display position section, displaying the second content based on the second display content corresponding to the second display position section may include displaying the second content based on the button content and image content corresponding to the second display position section if the content display position of the first content is in the second display position section.

[0041] For example, using a product video as an example, and referring to Figure 4, when the content display position (4S) of the first content is in the first display position interval [4S, 8S)], button content is displayed, and the button is used to jump to the corresponding landing page, such as the product details page. When the content display position (8S) of the first content is in the second display position interval [8S, 12S)], button content and image content are displayed, and the image content may be a product image or an image related to the product. The specific display position intervals and displayed content may be set as needed, and this disclosure is not limited thereto. This makes it possible to gradually enrich the displayed content of the second content based on the change in the content display position of the first content, thereby improving the display effect of the content.

[0042] It should be understood that the entire display area of ​​the second content can also be used as a control to jump to the corresponding landing page without displaying button content; in other words, the display area of ​​the second content can be triggered to jump to the corresponding landing page, and this disclosure is not limited to this.

[0043] In possible forms, displaying second content based on display content corresponding to the content display position of first content further includes, if the content display position of first content is in a third display position interval, displaying second content based on button content, image content, and attribute content corresponding to the third display position interval, where the third display position interval is after the second display position interval.

[0044] For illustrative purposes, continuing to refer to Figure 4, when the content display position (12S) of the first content is in the third display position section (12S, end position), it displays, and is not limited to, button content, image content, and attribute content that may be information such as product name and product description. The specific display position section and displayed content may be set as needed, and is not limited to, the disclosure. This makes it possible to gradually enrich the displayed content of the second content based on the change in the content display position of the first content, thereby improving the content display effect.

[0045] It should be understood that the above-mentioned display order of content is merely illustrative and does not limit the display order of content in this disclosure. For example, image content could be displayed before button content, and this disclosure is not limited to this.

[0046] In possible forms, the display format may include a display format for display size, and displaying the second content based on a display size corresponding to the content display position of the first content may include, if the content display position of the first content is in a fourth display position interval, displaying the second content based on a first display size corresponding to a fourth display position interval, and if the content display position of the first content is in a fifth display position interval, displaying the second content based on a second display size corresponding to a fifth display position interval, where the fifth display position interval is after the fourth display position interval, and the second display size is larger than the first display size.

[0047] For illustrative purposes, continuing to refer to Figure 4, when the content display position (4S) of the first content is in the fourth display position interval [4S, 8S)], the second content of the first display size is displayed. When the content display position (8S) of the first content is in the fifth display position interval [8S, 12S)], the second content of the second display size is displayed. The specific display position intervals and display sizes may be set as needed, and this disclosure is not limited thereto. By doing so, the display size of the second content can be gradually increased based on the change in the content display position of the first content, enriching the display format of the second content and improving the display effect of the content.

[0048] It should be understood that the display size of the second content can change synchronously with the displayed content or asynchronously. For example, in the case of [4S, 8S], the second content can be displayed with the first display content and the first display size, and in the case of [8S, 12S], the second content can be displayed with the second display content and the second display size. In the case of [4S, 8S], the second content can be displayed with the first display content, but in the case of [4S, 6S], it can be displayed with the first display size, and in the case of [6S, 8S], it can be displayed with the second display size. Specifically, this may be set as needed, and this disclosure is not limited thereto.

[0049] In possible forms, the display format may include a display format for a display position, and displaying the second content based on a display position corresponding to the content display position of the first content may include, if the content display position of the first content is in the sixth display position section, displaying the second content based on a first display position corresponding to the sixth display position section, and if the content display position of the first content is in the seventh display position section, displaying the second content based on a second display position corresponding to the seventh display position section, where the seventh display position section is after the sixth display position section, and the first and second display positions are different.

[0050] For illustrative purposes, continuing to refer to Figure 4, when the content display position (4S) of the first content is in the sixth display position interval [4S, 8S)], the second content is displayed on the left side of the content display interface, and when the content display position (8S) of the first content is in the seventh display position interval [8S, 12S)], the second content is displayed in the middle of the content display interface. The specific display position intervals and display positions may be set as needed, and this disclosure is not limited thereto. This adjusts the display position of the second content based on the change in the content display position of the first content, enriching the display format of the second content and improving the display effect of the content.

[0051] It should be understood that, similar to the display size described above, the display position of the second content may change synchronously with the displayed content and / or display size, or asynchronously, and may be set as needed, but this disclosure is not limited thereto.

[0052] In one possible form, this method further includes not displaying the second content if the content display position of the first content is in the eighth display position section, and / or displaying an interaction presentation effect for the second content if the content display position of the first content is in the ninth display position section, wherein the ninth display position section is behind the eighth display position section.

[0053] For example, using a product video as an example, the eighth display position interval may be [0S, 4S), meaning that the second content can be displayed from 4S, and may be set as needed, but this disclosure is not limited thereto. Referring to Figure 5, if the content display position of the first content is in the eighth display position interval [0S, 4S), the second content will not be displayed; for example, the second content will not be displayed at 2S.

[0054] For example, the ninth display position interval may be [12S, end position], that is, an interaction presentation effect for the second content can be displayed from 12S, and may be set as needed, but is not limited to this disclosure. Referring again to Figure 5, for example, at 14S an interaction presentation effect for the second content can be displayed, and the interaction presentation effect may be highlighting, indicating that a mouse gesture points to the second content, but is not limited to this disclosure.

[0055] This allows for the complete display of the first content without obstructing any display area of ​​the first content during the initial stages of the user's viewing, and to display interaction prompts later in the user's viewing of the first content, prompting the user to trigger the second content and perform an interaction operation, thereby enriching the presentation format of the second content and improving the user's interaction experience.

[0056] It should be understood that, in addition to setting the display format by the intervals described above, the display format can also be set by position. For example, it is possible to set it so that the second content is not displayed before 4S, and the interaction presentation effect for the second content is displayed from 12S onwards, and this disclosure is not limited to this.

[0057] What needs to be explained is that, in addition to the display position intervals described with the examples above, other display position intervals such as [12S, 16S) and [16S, end position) can be set to display second content in other display formats, which may be determined based on the requirements and the display length of the first content, and this disclosure is not limited thereto. This makes it possible to dynamically display second content in different display formats based on changes in the content display position and improve the display effect of the content.

[0058] Furthermore, when switching display formats in adjacent content display sections, it is also possible to render switching effects such as inversion and rotation, and this disclosure is not limited to this.

[0059] It should be understood that the lengths of different content display sections may be the same or different, and preceding and succeeding content display sections may be consecutive or not, and may be set as needed, but this disclosure is not limited thereto.

[0060] In one possible form, this method further includes determining the target display format of the second content based on the content display position and content characteristics of the first content, and displaying the second content based on the target display format.

[0061] For example, the display format of the second content can dynamically change depending on the content display position of the first content. Furthermore, the target display format of the second content can be determined based on the content display position and the content characteristics of the first content, and the second content can be displayed based on the target display format.

[0062] For example, if the first content is product content, the second content is product image content, and then the display position of the second content is dynamically changed based on the content display position of the first content. If the first content is event content, the second content is event attribute content such as event time and event location, and then the display size of the second content is dynamically changed based on the content display position of the first content. In other words, the second content can be displayed according to different display formats for different types of first content.

[0063] Alternatively, if the first content played in section [4S, 8S] is the first product, the second content will display the image of the first product, and if the first content played in section [8S, 12S] is the second product, the second content will display the image of the second product. In other words, the second content can be displayed according to different display formats for the first content, which is of the same type but a different subclass.

[0064] Furthermore, the second content can be displayed in different display formats based on user attributes such as the user's location in a different region. Specifically, this may be configured as needed, and this disclosure is not limited to this, but enriches the display format of the second content and improves the display effect of the content.

[0065] It should be understood that the application scenarios in the above embodiments are merely illustrative and do not limit the application scenarios of this disclosure. For example, it can be applied to answering scenarios, where the first content may be question content and the second content may be content related to the answer, and the disclosure is not limited to this, but could also apply to a first content in video format, where, as the playback of the question content progresses, presentation content related to the answer is displayed first, the presentation content is gradually increased, and finally the answer content is displayed.

[0066] In possible forms, displaying second content based on a display format corresponding to the content display position of first content includes determining the rendering data of the second content and the container position and container size of the display container corresponding to the second content based on the display format corresponding to the content display position of first content, adjusting the position of the display container to the container position, adjusting the size of the display container to the container size, and rendering the rendering data into the adjusted display container.

[0067] For example, the container size and position of a display container need to be adjusted according to the display format so that the second content can be displayed completely and accurately. The display format parameters include display content parameters, display size parameters, and display position parameters. The container size of the display container is adjusted according to the display size parameter, and the container position of the display container is adjusted according to the display position parameter. For example, using the change in display format in Figure 4 as an example, the shape of the display container is adjusted as shown in Figure 6. Then, rendering data is acquired according to the display content parameters, and the rendering data is rendered into the adjusted display container.

[0068] This allows for the rendering and display of corresponding second content within a variable display container, thereby meeting the demands for displaying content in different display formats. This enables the dynamic display of second content in different display formats based on changes in the content display position, improving the effectiveness of content display.

[0069] Based on the same inventive concept, this disclosure further provides a content display device, referring to Figure 7, the device 700, A first display module 701 for displaying a content display interface for displaying the first content, It includes a second display module 702 for displaying the second content related to the first content based on a display format corresponding to the content display position of the first content.

[0070] Optionally, the second display module 702 is: It is used to display the second content based on at least one of the display content, display position, and display size corresponding to the content display position of the first content.

[0071] Optionally, the second display module 702 is: If the content display position of the first content is within the first display position interval, a first content display module for displaying the second content based on the first display content corresponding to the first display position interval, If the content display position of the first content is in a second display position interval, the system includes a second content display module for displaying the second content based on the second display content corresponding to the second display position interval. Here, the second display location section is located behind the first display location section, and the second display content is greater than the first display content.

[0072] Optionally, the first content display module is: When the content display position of the first content is within the first display position interval, the second content is used to display the button content corresponding to the first display position interval. The second content display module described above is: If the content display position of the first content is within the second display position section, the second content is used to display the second content based on the button content and image content corresponding to the second display position section.

[0073] Optionally, the second display module 702 further includes a third content display module, and the third content display module is If the content display position of the first content is in the third display position section, the second content is used to display the button content, image content, and attribute content corresponding to the third display position section, and the third display position section is after the second display position section.

[0074] Optionally, the second display module 702 is: If the content display position of the first content is in the fourth display position section, the second content is displayed based on the first display size corresponding to the fourth display position section. If the content display position of the first content is within the fifth display position section, the second content is used to display the second content based on the second display size corresponding to the fifth display position section.

[0075] Here, the fifth display position section is located behind the fourth display position section, and the second display size is larger than the first display size.

[0076] Optionally, the second display module 702 is: If the content display position of the first content is in the sixth display position section, the second content is displayed based on the first display position corresponding to the sixth display position section. If the content display position of the first content is within the seventh display position section, the second content is used to display the second content based on the second display position corresponding to the seventh display position section.

[0077] Here, the seventh display position section is located behind the sixth display position section, and the first display position and the second display position are different.

[0078] Optionally, the device 700 is: If the content display position of the first content is in the eighth display position section, a hide module for not displaying the second content and / or, The present module further includes a presenting module for displaying an interaction presentation effect for the second content when the content display position of the first content is in the ninth display position section, and for the ninth display position section being behind the eighth display position section.

[0079] Optionally, the device 700 further includes a third display module, the third display module is Based on the content display position and the content characteristics of the first content, the target display format of the second content is determined and used to display the second content based on the target display format.

[0080] Optionally, the second display module 702 is: Based on the display format corresponding to the content display position of the first content, the rendering data of the second content, and the container position and container size of the display container corresponding to the second content are determined. This is used to adjust the position of the display container to the container position, adjust the size of the display container to the container size, and render the rendering data into the adjusted display container.

[0081] Optionally, the second display module 702 is: This is used to display the second content based on a display format corresponding to the video playback position of the aforementioned video content.

[0082] In the apparatus described above, the specific modes in which each module performs its operation were explained in detail in the embodiment of the method, but a detailed explanation is omitted here.

[0083] Based on the same concept, embodiments of the present disclosure further provide a computer-readable medium storing a computer program that, when executed by a processing unit, enables the steps of the above-described content display method.

[0084] Based on the same concept, the embodiments of this disclosure are A memory device in which a computer program is stored, Further providing is an electronic device that includes a processing unit for executing the computer program in the storage device to realize the steps of the above-described content display method.

[0085] Referring below to Figure 8, which shows a schematic diagram of the structure of an electronic device 800 suitable for realizing an embodiment of the present disclosure. The terminal devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable media players), and in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic devices shown in Figure 8 are merely examples and do not in any way limit the functions and scope of use of the embodiments of the present disclosure.

[0086] As shown in Figure 8, the electronic device 800 may include a processing unit (e.g., a central processing unit, an image processing unit, etc.) 801, which can perform various appropriate operations and processes based on programs stored in read-only memory (ROM) 802 or programs loaded from storage device 808 into random access memory (RAM) 803. RAM 803 also stores various programs and data necessary for operating the electronic device 800. The processing unit 801, ROM 802, and RAM 803 are connected to each other via bus 804. An input / output (I / O) interface 805 is also connected to bus 804.

[0087] Typically, devices such as input devices 806 including touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, and gyroscopes; output devices 807 including liquid crystal displays (LCDs), speakers, and vibrators; storage devices 808 including magnetic tape and hard disks; and communication devices 809 can be connected to the I / O interface 805. The communication device 809 can enable the electronic device 800 to exchange data with other devices via wireless or wired communication. Figure 8 shows an electronic device 800 with various devices, but it should be understood that it is not required to implement or have all of the devices shown. More or fewer devices may be implemented or have been included instead.

[0088] In particular, according to embodiments of the present disclosure, the process described with reference to the flowchart above may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product which includes a computer program carried on a non-temporary computer-readable medium, the computer program which includes program code for performing the method shown in the flowchart. In such embodiments, the computer program may be downloaded and installed from a network by a communication device 809, or installed from a storage device 808, or installed from a ROM 802. When the computer program is executed by the processing device 801, the above-described functions, limited to the method of embodiments of the present disclosure, are performed.

[0089] The computer-readable media described in this disclosure may be computer-readable signal media, computer-readable storage media, or any combination thereof. Computer-readable storage media may be, but are not limited to, electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, electrical connections having one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination thereof. In this disclosure, computer-readable storage media may be any tangible medium containing or storing a program, which may be used by or in combination with an instruction execution system, apparatus, or device. In this disclosure, computer-readable signal media may contain data signals propagated in the baseband or as part of a carrier wave, which carry computer-readable program code. Such propagated data signals can take various forms and include, but are not limited to, electromagnetic signals, optical signals, or any suitable combination thereof. The computer-readable signal medium may be any computer-readable medium other than a computer-readable storage medium, and such computer-readable signal medium can transmit, propagate, or transmit programs used by or in combination with an instruction execution system, apparatus, or device. The program code contained in the computer-readable medium can be transmitted on any suitable medium, which includes, but is not limited to, electric wires, optical cables, RF (radio frequency), or any suitable combination thereof.

[0090] In some embodiments, communication may be conducted using any currently known or future-to-be-developed network protocol, such as HTTP (HyperText Transfer Protocol), and may communicate with and interconnect (e.g., communication networks) digital data in any form or medium. Examples of communication networks include local area networks ("LANs"), wide area networks ("WANs"), internetworks (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), and networks that are currently known or future-to-be-developed.

[0091] The computer-readable medium described above may be included in the electronic device described above, or it may exist independently without being incorporated into the electronic device.

[0092] The computer-readable medium contains one or more programs, and when the one or more programs are executed by the electronic device, the electronic device displays a content display interface for displaying a first content. Based on the display format corresponding to the content display position of the first content, the second content related to the first content is displayed. Computer program code for performing the operations of the Disclosure can be organized in one or more programming languages ​​or a combination thereof, and such programming languages ​​include, but are not limited to, object-oriented programming languages ​​such as Java, Smalltalk, and C++, and also include ordinary procedural programming languages ​​such as the C language or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, executed as an independent package, partially on the user's computer and partially on a remote computer, or fully on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer by any type of network, including a local area network (LAN) or a wide area network (WAN), or it may be connected to an external computer (for example, connected via the Internet using an Internet service provider).

[0093] The flowcharts and block diagrams in the drawings illustrate the implementable architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, program segment, or part of code containing one or more executable instructions for implementing a given logical function. In some alternative implementations, the functions attached to the blocks may be implemented in an order different from the order in which they are attached in the drawings. For example, two consecutively shown blocks may actually be executed essentially in parallel, or in reverse order depending on the function. Each block in the block diagram and / or flowchart, and combinations of blocks in the block diagram and / or flowchart, may be implemented by a dedicated hardware-based system that performs a given function or operation, or by a combination of dedicated hardware and computer instructions.

[0094] The modules described in the embodiments of this disclosure may be implemented in software or in hardware. Herein, the names of the modules do not constitute a limitation on the module itself in any given context.

[0095] In this specification, the functions described above can be performed by at least partially one or more hardware logic components. For example, typical types of hardware logic components that can be used include, but are not limited to, field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), systems on chips (SOCs), and composite programmable logic circuits (CPLDs).

[0096] In the context of this disclosure, a machine-readable medium may be a tangible medium that contains or stores a program used in or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the above contents. More specific examples of machine-readable storage media include one or more leaded electrical connections, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the above contents.

[0097] The above description is merely an explanation of preferred embodiments and the technical principles used in the present disclosure. As will be understood by those skilled in the art, the scope of the disclosure is not limited to technical solutions consisting of specific combinations of the above technical features, but should also encompass other technical solutions formed by any combination of the above technical features or their equivalents, without departing from the concept of the above disclosure. For example, it should encompass technical solutions formed by substituting the above features with (but not limited to) similar functional technical features disclosed in the present disclosure.

[0098] Furthermore, although the operations are described in a specific order, this should not be understood as requiring that these operations be performed in a specific or sequential order as shown. In certain environments, multitasking and parallel processing may be advantageous. Similarly, although the above considerations include several specific implementation details, these should not be construed as limitations on the scope of this disclosure. Some features described in the context of individual embodiments may be further combined and implemented in a single embodiment. Conversely, various features described in the context of a single embodiment may be implemented in multiple embodiments individually or in any suitable subcombination.

[0099] Although this subject matter has already been described using language that specifies structural features and / or method logic operations, it should be understood that the subject matter limited in the attached claims is not limited to the specific features or operations described above. On the contrary, the specific features and operations described above are merely exemplary forms that realize the claims. The specific forms in which each module performs operations in the apparatus of the above-described embodiment have been described in detail in the embodiment of the method, but a detailed description is omitted here.

Claims

1. A method for displaying content, wherein the method is To display a content display interface for displaying the first content, A content display method comprising displaying a second content related to the first content based on a display format, wherein the display format dynamically changes in accordance with a change in the content display position of the first content and is based on the content characteristics of the first content, and the content display position of the first content is a position within the content display interface.

2. Displaying the second content based on the display format corresponding to the content display position of the first content is: The content display method according to claim 1, comprising displaying the second content based on at least one of the display content, display position, and display size corresponding to the content display position of the first content.

3. Displaying the second content based on the display content corresponding to the content display position of the first content is: If the content display position of the first content is within the first display position section, the second content is displayed based on the first display content corresponding to the first display position section. If the content display position of the first content is in a second display position section, the second content is displayed based on the second display content corresponding to the second display position section. The content display method according to claim 2, wherein the second display position section is located behind the first display position section, and the second display content is greater than the first display content.

4. If the content display position of the first content is within the first display position interval, then displaying the second content based on the first display content corresponding to the first display position interval is: If the content display position of the first content is within the first display position interval, the second content is displayed based on the button content corresponding to the first display position interval. If the content display position of the first content is within the second display position interval, displaying the second content based on the second display content corresponding to the second display position interval is: The content display method according to claim 3, further comprising displaying the second content based on button content and image content corresponding to the second display position section when the content display position of the first content is within the second display position section.

5. Displaying the second content based on the display content corresponding to the content display position of the first content is: The content display method according to claim 4, further comprising displaying the second content based on button content, image content, and attribute content corresponding to the third display position section when the content display position of the first content is in the third display position section, wherein the third display position section is behind the second display position section.

6. Displaying the second content based on the display size corresponding to the content display position of the first content is: If the content display position of the first content is within the fourth display position section, the second content is displayed based on the first display size corresponding to the fourth display position section. If the content display position of the first content is in a fifth display position section, the second content is displayed based on a second display size corresponding to the fifth display position section. The content display method according to claim 2, wherein the fifth display position section is located behind the fourth display position section, and the second display size is larger than the first display size.

7. Displaying the second content based on a display position corresponding to the content display position of the first content is: If the content display position of the first content is in the sixth display position section, the second content is displayed based on the first display position corresponding to the sixth display position section. If the content display position of the first content is in the seventh display position section, the second content is displayed based on the second display position corresponding to the seventh display position section. The content display method according to claim 2, wherein the seventh display position section is located behind the sixth display position section, and the first display position and the second display position are different.

8. The aforementioned method, If the content display position of the first content is in the eighth display position section, the second content will not be displayed, and / or, The content display method according to claim 1, further comprising: displaying an interaction presentation effect for the second content when the content display position of the first content is in the ninth display position section, and the ninth display position section is behind the eighth display position section.

9. Displaying the second content based on the display format corresponding to the content display position of the first content is: Based on the display format corresponding to the content display position of the first content, the rendering data of the second content, and the container position and container size of the display container corresponding to the second content are determined, A content display method according to claim 1, comprising adjusting the position of the display container to the container position, adjusting the size of the display container to the container size, and rendering the rendering data to the adjusted display container.

10. The first content mentioned above is video content, Displaying the second content based on the display format corresponding to the content display position of the first content is: The content display method according to claim 1, further comprising displaying the second content based on a display format corresponding to the video playback position of the video content.

11. A content display device, the device, A first display module for displaying a content display interface for displaying the first content, A content display device comprising: a second display module for displaying a second content related to the first content based on a display format, wherein the display format changes dynamically in response to a change in the content display position of the first content and is based on the content characteristics of the first content, and the content display position of the first content is a position within the content display interface of the second display module.

12. A computer-readable medium storing a computer program, wherein the computer program, when executed by a processing unit, performs a step according to any one of claims 1 to 10.

13. It is an electronic device, A memory device in which a computer program is stored, Electronic device comprising a processing unit for executing the computer program in the storage device to realize a step of the method according to any one of claims 1 to 10.

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