Information processing device, program, and information processing method

Abstract

To provide an information processing device, program, and information processing method that enable evaluators to create long-form texts of highly effective word-of-mouth marketing simply by answering a questionnaire. [Solution] The information processing device of the present invention comprises a basic information receiving unit, an evaluator instruction receiving unit, a questionnaire result receiving unit, and a word-of-mouth generation unit. Of these, the basic information receiving unit receives basic information including basic data related to the evaluator. The evaluator instruction receiving unit receives evaluator instruction information including instructions from the evaluator regarding word-of-mouth. The questionnaire result receiving unit receives questionnaire result information including multiple-choice and / or open-ended questionnaire results from the evaluator. The word-of-mouth generation unit generates word-of-mouth for the evaluator based on the basic information, the evaluator instruction information, and the questionnaire result information.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, a program, and an information processing method.

Background Art

[0002] In recent years, various types of restaurants exist in various places. Therefore, when users select a restaurant, a website that provides restaurant information is widely used. As a website that provides restaurant information, a so-called "review site" is known.

[0003] For example, the information providing system of Patent Document 1 discloses a system that receives evaluation information of a restaurant from a user as word-of-mouth information and discloses the received word-of-mouth information to other users. In this information providing system, not only is the word-of-mouth information simply disclosed, but registration of the favorite area and favorite genre is received from each contributor, and the word-of-mouth information posted by each contributor for a restaurant corresponding to the contributor's favorite area and favorite genre is aggregated for each favorite area and favorite genre common to each contributor, thereby generating information related to an evaluation ranking for each area and genre in which the restaurants are ranked.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] Many "review sites," including the information provision system described in Patent Document 1, now include features such as evaluations of posted content, requiring users to write longer reviews. Furthermore, businesses receiving reviews also see longer reviews as a form of advertising, and some offer incentives such as points or free services to encourage reviews.

[0006] On the other hand, while there are various opinions about a store, many people find it difficult to write long reviews. Furthermore, writing long reviews can be time-consuming.

[0007] This invention has been made in view of the above circumstances, and aims to provide an information processing device, program, and information processing method that enable evaluators to create long texts of highly effective word-of-mouth advertising simply by answering a questionnaire. [Means for solving the problem]

[0008] The inventors diligently studied to solve the aforementioned problems. As a result, they discovered that an information processing device comprising a basic information receiving unit, an evaluated person instruction receiving unit, a questionnaire result receiving unit, and a word-of-mouth generation unit, wherein the basic information receiving unit receives basic information including basic data related to the evaluated person, the evaluated person instruction receiving unit receives evaluated person instruction information including instructions from the evaluated person regarding word-of-mouth, the questionnaire result receiving unit receives questionnaire result information including multiple-choice and / or written questionnaire results from the evaluator, and the word-of-mouth generation unit generates word-of-mouth for the evaluated person based on the basic information, the evaluated person instruction information, and the questionnaire result information, can generate highly effective promotional word-of-mouth for the evaluated person in the form of long texts simply by the evaluator answering a questionnaire, thus completing the present invention. Specifically, the present invention provides the following.

[0009] (1) comprising a basic information receiving unit, an evaluation recipient instruction receiving unit, a survey result receiving unit, and a word-of-mouth generation unit, The aforementioned basic information receiving unit receives basic information, including basic data related to the person being evaluated. The aforementioned recipient instruction receiving unit receives recipient instruction information, including instructions regarding word-of-mouth, from the recipient. The aforementioned survey results receiving unit receives survey results information, including the results of multiple-choice and / or open-ended surveys submitted by evaluators. The word-of-mouth generation unit generates word-of-mouth for the person being evaluated based on the basic information, the person being evaluated instruction information, and the survey results information. Information processing device.

[0010] (2) The computer is operated as a basic information receiving unit, an evaluator instruction receiving unit, a questionnaire result receiving unit, and a word-of-mouth generation unit. The aforementioned basic information receiving unit receives basic information, including basic data related to the person being evaluated. The aforementioned recipient instruction receiving unit receives recipient instruction information, including instructions regarding word-of-mouth, from the recipient. The aforementioned survey results receiving unit receives survey results information, including the results of multiple-choice and / or open-ended surveys submitted by evaluators. The word-of-mouth generation unit generates word-of-mouth for the person being evaluated based on the basic information, the person being evaluated instruction information, and the survey results. program.

[0011] (3) comprising a basic information reception process, an evaluation recipient instruction reception process, a questionnaire result reception process, and a word-of-mouth generation process, In the aforementioned basic information reception process, basic information including basic data related to the person being evaluated is received. In the process of receiving instructions from the person being evaluated, information regarding instructions from the person being evaluated, including instructions regarding word-of-mouth, is received. In the aforementioned questionnaire results reception process, the evaluators receive the results of multiple-choice and / or open-ended questionnaires. In the aforementioned word-of-mouth generation process, word-of-mouth from the person being evaluated is generated based on the basic information, the information provided by the person being evaluated, and the results of the survey. Information processing method.

[0012] According to the present invention, it is possible to provide an information processing apparatus, a program, and an information processing method that can create word-of-mouth with a high publicity effect for the evaluated person in a long text simply by the evaluator answering a questionnaire.

Brief Description of the Drawings

[0013] [Figure 1] It is a schematic diagram of the information processing apparatus according to the present embodiment. [Figure 2] It is a schematic diagram of a screen in which the displayed questionnaire questions of the evaluator R are displayed on a web browser. [Figure 3] It is an example of word-of-mouth generated from the form of FIG. 2. [Figure 4] It is a schematic diagram showing the hardware configuration of the information processing apparatus 1 according to the embodiment. [Figure 5] It is a flowchart of the information processing method of the present embodiment.

Mode for Carrying Out the Invention

[0014] Hereinafter, embodiments of the present invention will be described. However, the present invention is not limited to the description of the embodiments and can be implemented with appropriate modifications.

[0015] The program for realizing the software according to the present embodiment may be provided as a non-temporary recording medium readable by a computer, may be provided in a state where it can be downloaded from an external server, or may be provided so that such a program is started on an external computer and its function is realized on a client terminal (so-called cloud computing).

[0016] In addition, in the present embodiment, the "unit" may include, for example, hardware resources implemented by a circuit in a broad sense and information processing of software that can be specifically realized by these hardware resources. Also, in the present embodiment, various types of information are handled. These types of information are represented, for example, by physical values of signal values representing voltage and current, the high and low of signal values as a set of binary bits composed of 0 or 1, or quantum superposition (so-called quantum bits), and communication and calculation can be executed on a circuit in a broad sense.

[0017] Also, the "circuit in a broad sense" is a circuit realized by appropriately combining at least a circuit (Circuit), circuitry (Circuitry), a processor (Processor), a memory (Memory), and the like. That is, it includes an application specific integrated circuit (ASIC), programmable logic devices (for example, a simple programmable logic device (SPLD), a complex programmable logic device (CPLD), and a field programmable gate array (FPGA)), and the like.

[0018] <<Information processing device>> The information processing device according to the present embodiment includes a basic information reception unit, an evaluated person instruction reception unit, a questionnaire result reception unit, and a word-of-mouth generation unit. Among these, the basic information reception unit receives basic information including basic data related to the evaluated person. The evaluated person instruction reception unit receives evaluated person instruction information including instructions regarding word-of-mouth given by the evaluated person. The questionnaire result reception unit receives questionnaire result information including selective and / or descriptive questionnaire results given by the evaluator. The word-of-mouth generation unit generates word-of-mouth for the evaluated person based on the basic information, the evaluated person instruction information, and the questionnaire result information.

[0019] Figure 1 is a schematic diagram of the information processing device according to this embodiment.

[0020] The information processing device 1 shown in Figure 1 mainly comprises a basic information receiving unit 11, an evaluator instruction receiving unit 12, a questionnaire question receiving unit 13, a questionnaire result receiving unit 14, a word-of-mouth generation unit 15, a first display control unit 16, a second display control unit 17, and a storage unit 18.

[0021] The person being evaluated, E, inputs basic information into the information processing device 1 in advance, such as the company name, trade name, store name, industry name, region where the head office, business office, and store are located, the address of the head office, business office, and store, the nearest station, and a list of menu items; instructions from the person being evaluated, including instructions regarding the review such as "Please avoid negative expressions" and "Please include the keyword ○○"; and questionnaire questions that describe the content of the questionnaire that will form the basis of the review. Subsequently, the evaluator R accesses the information processing device 1, for example, via the internet. The evaluator R answers the questionnaire questions output from the information processing device 1, for example, via an answer form. After answering, the information processing device 1 outputs the generated review information as information including text. In this way, according to the information processing device 1 of this embodiment, the evaluator can create a review in a long text simply by answering a questionnaire. In particular, since the generated review includes the requests (instructions) of the person being evaluated, it has a high promotional effect for the person being evaluated.

[0022] [Functions of each part of the information processing device] The functions of each part of the information processing device 1 will be described below.

[0023] (Basic Information Reception Department) The basic information receiving unit 11 receives basic information, including basic data related to the person being evaluated, E.

[0024] The person being evaluated, E, is someone who receives reviews. Specifically, this could include various types of businesses such as restaurants, beauty salons, hair salons, hospitals, clinics, etc., as well as e-commerce sites, manufacturers, wholesalers, and any other type of business that receives reviews.

[0025] Basic data related to person being evaluated E refers to factual data about person being evaluated E. Specifically, basic data related to person being evaluated E may include one or more of the following: company name, trade name, store name, industry name, regional name of the head office, business office, or store location, head office, business office, or store address, names and backgrounds of owners and employees, nearest train stations, names and specifications of the products and services offered.

[0026] The basic information received by the basic information receiving unit 11 is stored and managed in the storage unit 18, which will be described later.

[0027] (Receiving instructions from those being evaluated) The Evaluator Instruction Reception Unit 12 receives Evaluator Instruction Information, including instructions regarding word-of-mouth, from the Evaluator E.

[0028] The information provided by the person being evaluated includes instructions from the person being evaluated (E) regarding word-of-mouth. Specifically, these may include "Please refrain from using negative language," "Please make negative language expressive and hopeful," and "Please include the keyword XX." The information provided by the person being evaluated may include one or more of these instructions. In one embodiment, the instructions may be in the form of a prompt, or they may be in the form of instructions from which the user can choose from multiple options.

[0029] Furthermore, the information provided by the person being evaluated may be accepted as part of the basic information described above, for example, in a single prompt containing both a sentence with the basic information and a sentence with the information provided by the person being evaluated.

[0030] The information of the person being evaluated, received by the person being evaluated instruction receiving unit 12, is stored and managed in the storage unit 18, which will be described later.

[0031] (Survey Question Reception Department) The questionnaire question reception unit 13 receives questionnaire question information, including multiple-choice and / or open-ended questionnaire questions, from the person being evaluated, E.

[0032] The survey questions are submitted by the person being evaluated (E) and then answered by the evaluator (R). These questions are intended to receive the survey results, which will be discussed later. As mentioned above, the survey questions may be in the form of multiple-choice or open-ended questions. In the case of multiple-choice questions, there is no particular limit to the number of options, nor is there any particular limit to the number of answer choices. Similarly, there is no particular limit to the number of characters in the open-ended answers. These may be set by the person being evaluated (E). The content of the survey questions may include, for example, age, gender, address, residential area, purpose of using the product or service, reason for use, and impressions of the product or service.

[0033] The survey question information received by the survey reception department is stored and managed in the memory unit 18, which will be described later.

[0034] (Survey Results Reception Department) The survey results receiving unit 14 receives survey results information, including multiple-choice and / or open-ended survey results, from evaluator R.

[0035] Survey results should be submitted in a format corresponding to the survey question. For example, if a multiple-choice question has only one answer option, it should be submitted as option 1 or its corresponding symbol. In the case of a written response, it should be submitted as a word or sentence.

[0036] (Review Generation Department) The word-of-mouth generation unit 15 generates word-of-mouth for the person being evaluated E based on basic information, information about the person being evaluated, and survey results information.

[0037] The word-of-mouth generation unit 15 takes basic information, evaluator instruction information, and survey result information as input and generates word-of-mouth using, for example, a language processing model. Examples of language processing models that can be used include BERT (Bidirectional Encoder Representations from Transformers), Transformer, GPT (Generative Pre-trained Transformer)-3, GPT-4, LLaMA (Large Language Model Meta AI), and PaLM (Pathways Language Model)2.

[0038] (First display control unit) The first display control unit 16 controls the evaluator R's display device D R This system controls the display of input screens for basic data related to the evaluator and instructions regarding reviews.

[0039] (Second display control unit) The second display control unit 17 controls the display device D of the person being evaluated. E This controls the display of survey questions and generated reviews.

[0040] (Storage part) The memory unit 18 stores at least basic information, information on the person being evaluated, and information on the survey results. Its hardware configuration will be described later.

[0041] [How to use the information processing device] The following diagram illustrates the specific usage method of the information processing device 1 on the evaluator R's side.

[0042] Figure 2 is a schematic diagram of the screen displaying the survey questions shown to evaluator R in a web browser. The schematic diagram of the screen shown in Figure 2 is intended to represent a review of a yakitori restaurant.

[0043] The person being evaluated, E, has been trained in advance with the store's address (nearest station) as one of its basic pieces of information. Additionally, one of the evaluator's instructions is that "negative language should be avoided."

[0044] The survey consists of seven questions, from Question 1 to Question 7. Questions 1, 3, and 6 are radio buttons, where the respondent selects only one option from multiple choices. Question 2 is a checkbox, where the respondent selects any number of options from multiple choices. Question 7 is a text box, where the evaluator R can freely enter text.

[0045] Once you have finished filling out the survey, press the "Create Review" button at the bottom of the screen, and the review will be generated by the information processing device 1.

[0046] Figure 3 shows an example of a review generated from the form in Figure 2. The answers to the radio buttons and checkboxes are reflected in each sentence. Basic information is also reflected in the sentence, "It's a yakitori izakaya near XX Station." The information provided by the person being reviewed is reflected in the fact that they avoid mentioning the negative responses to question 6, where the attitude of the staff was described as "neither good nor bad," and the negative response to question 7, where the person "does not want to" return.

[0047] As described above, the information processing device 1 allows users to create long-form reviews simply by answering a short questionnaire. By incorporating basic information and information provided by the person being evaluated into the review, it is possible to create reviews that have a high promotional effect for the evaluator.

[0048] [Hardware configuration of information processing equipment] Figure 4 is a schematic diagram showing the hardware configuration of the information processing device 1 according to this embodiment.

[0049] As shown in Figure 4, the information processing device 1 has a communication unit 19, a storage unit 18, and a control unit 20, and these components are electrically connected within the information processing device 1 via a communication bus 21. These will be described in more detail below.

[0050] The memory unit 18 stores the various types of information described above. This is done, for example, as a storage device such as a solid-state drive (SSD), or as memory such as random access memory (RAM) that stores temporarily necessary information (arguments, arrays, etc.) related to program calculations. The memory unit 18 may also be a combination of these. The memory unit 18 also stores various programs that can be read by the control unit 20, which will be described later.

[0051] The communication unit 19 preferably uses wired communication methods such as USB, IEEE1394, Thunderbolt, or wired LAN network communication, but may also include wireless LAN network communication, mobile communication such as 3G / LTE / 5G, or Bluetooth® communication as needed. In other words, it is preferable to implement it as a collection of these multiple communication methods. This enables the exchange of information and commands between the information processing device 1 and other devices that can communicate with it.

[0052] The control unit 20 performs processing and control of the overall operation related to the information processing device 1. This control unit 20 is, for example, a Central Processing Unit (CPU, not shown). The control unit 20 realizes various functions related to the information processing device 1 by reading predetermined programs stored in the memory unit 18. In other words, information processing by software (stored in the memory unit 18) is concretely realized by hardware (control unit 20) and executed as each functional unit in the control unit 20 as shown in Figure 1. Note that although Figure 4 shows a single control unit 20, in reality it is not limited to this example, and it may be configured to have multiple control units 20 for each function, or a single control unit may be combined with multiple control units.

[0053] ≪Program≫ The program according to this embodiment is a program that causes a computer to operate as a basic information receiving unit, an evaluated person instruction receiving unit, a questionnaire result receiving unit, and a word-of-mouth generation unit. Of these, the basic information receiving unit receives basic information, including basic data related to the evaluated person. The evaluated person instruction receiving unit receives evaluated person instruction information, including instructions from the evaluated person regarding word-of-mouth. The questionnaire result receiving unit receives questionnaire result information, including the results of multiple-choice and / or open-ended questionnaires from the evaluators. The word-of-mouth generation unit generates word-of-mouth about the evaluated person based on the basic information, the evaluated person instruction information, and the questionnaire results.

[0054] The basic information receiving unit, the evaluator instruction receiving unit, the questionnaire result receiving unit, and the word-of-mouth generation unit in this program can be the same as the basic information receiving unit 11, the evaluator instruction receiving unit 12, and the questionnaire question receiving unit 13 in the information processing device 1, respectively. The program may also include a questionnaire result receiving unit, a word-of-mouth generation unit, a first display control unit, and a second display control unit, and the questionnaire result receiving unit, word-of-mouth generation unit, first display control unit, and second display control unit in the program can be the same as the questionnaire result receiving unit 14, word-of-mouth generation unit 15, first display control unit 16, and second display control unit 17 in the information processing device 1.

[0055] Information Processing Methods The information processing method according to this embodiment comprises a basic information receiving step, an evaluation recipient instruction receiving step, a questionnaire result receiving step, and a word-of-mouth generation step. The basic information receiving step receives basic information, including basic data related to the evaluation recipient. The evaluation recipient instruction receiving step receives evaluation recipient instruction information, including instructions from the evaluation recipient regarding word-of-mouth. The questionnaire result receiving step receives multiple-choice and / or open-ended questionnaire results from the evaluator. The word-of-mouth generation step generates word-of-mouth from the evaluation recipient based on the basic information, the evaluation recipient instruction information, and the questionnaire results.

[0056] Figure 5 is a flowchart of the information processing method of this embodiment. This information processing method can be implemented, for example, by the information processing device 1 described above.

[0057] (Step S1: Basic Information Reception Process) Step S1 is a basic information reception process, which involves receiving basic information, including basic data related to the person being evaluated.

[0058] (Step S2: Process of receiving instructions from the person being evaluated) Step S2 is the process of receiving instructions from those being evaluated, and is the process of receiving instructions from those being evaluated, including instructions regarding word-of-mouth.

[0059] (Step S3: Questionnaire Result Collection Process) Step S3 is the questionnaire results reception process, which involves receiving the results of multiple-choice and / or open-ended questionnaires submitted by evaluators.

[0060] (Step S4: Word-of-mouth generation process) Step S4 is the word-of-mouth generation process, which generates word-of-mouth from the evaluated person based on basic information, the evaluated person's instructions, and the survey results.

[0061] The information processing apparatus, program, and information processing method described above can be modified as appropriate and implemented, as long as they do not hinder the effects of the present invention. [Explanation of Symbols]

[0062] 11. Basic Information Reception Department 12. Department for Receiving Instructions from Those Being Evaluated 13. Questionnaire Question Reception Department 14. Survey Results Reception Department 15. Review Generation Department 16. First Display Control Unit 17. Second Display Control Unit 18 Memory section 19 Communications Department 20 Control Unit 21 Communications Bus

Claims

1. It comprises a basic information receiving unit, an evaluation recipient instruction receiving unit, a survey result receiving unit, and a word-of-mouth generation unit. The aforementioned basic information receiving unit receives basic information, including basic data related to the person being evaluated. The aforementioned recipient instruction receiving unit receives recipient instruction information, including instructions regarding word-of-mouth, from the recipient. The aforementioned survey results receiving unit receives survey results information, including the results of multiple-choice and / or open-ended surveys submitted by evaluators. The word-of-mouth generation unit generates word-of-mouth for the person being evaluated based on the basic information, the person being evaluated instruction information, and the survey results information. Information processing device.

2. The computer is configured to function as a basic information receiving unit, an evaluator instruction receiving unit, a survey result receiving unit, and a word-of-mouth generation unit. The aforementioned basic information receiving unit receives basic information, including basic data related to the person being evaluated. The aforementioned recipient instruction receiving unit receives recipient instruction information, including instructions regarding word-of-mouth, from the recipient. The aforementioned survey results receiving unit receives survey results information, including the results of multiple-choice and / or open-ended surveys submitted by evaluators. The word-of-mouth generation unit generates word-of-mouth for the person being evaluated based on the basic information, the person being evaluated instruction information, and the survey results. program.

3. It comprises a basic information reception process, an evaluator instruction reception process, a survey result reception process, and a word-of-mouth generation process. In the aforementioned basic information reception process, basic information including basic data related to the person being evaluated is received. In the process of receiving instructions from the person being evaluated, information regarding instructions from the person being evaluated, including instructions regarding word-of-mouth, is received. In the aforementioned questionnaire results reception process, the evaluators receive the results of multiple-choice and / or open-ended questionnaires. In the aforementioned word-of-mouth generation process, word-of-mouth from the person being evaluated is generated based on the basic information, the information provided by the person being evaluated, and the results of the survey. Information processing methods.

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