System for presenting, verifying, and collecting metrics for advertising content played on screens and / or speakers in commercial venues

Abstract

The present invention relates to a system for presenting advertising and / or multimedia content on at least one screen (P) and / or through at least one loudspeaker (B) of a commercial establishment, which allows the content to be listened to and / or viewed in a harmonious and unobtrusive way through the at least one loudspeaker, synchronized with the original transmission and / or in a partial area of ​​the screen, thereby avoiding the erosion of the visual appearance of the original transmission of the multimedia content.

Description

[Technical Field]

[0001] The present invention relates to a system for the presentation of multimedia content, and more particularly to a system for the presentation of multimedia content including advertising, which is configured to ensure that the presented multimedia content is viewed and / or heard on at least one screen and / or speaker in the commercial establishment where the transmission is displayed and / or screened through verification performed by audiovisual monitoring equipment that captures a specific portion of the transmission including the advertising content, and to detect signals embedded in said multimedia content that are used as a means of authenticating the viewing of the advertising content. [Background technology]

[0002] The transmission of multimedia content has become extremely prevalent in all aspects of daily life. Most people consume multimedia content not only at home but also at retail centers and commercial establishments they visit. For example, multimedia content is consumed during activities such as shopping and dining at commercial establishments. In such cases, consumers do not have the option to select the multimedia content displayed on the screen, and are therefore limited to consuming the multimedia content provided by the commercial establishment's management, who do not allow them to select the content to be transmitted. In such situations, consumers are forced to consume the content displayed on the screen without having the opportunity to decide what will be broadcast. Although not being able to select the content to be transmitted may seem like a disadvantage to consumers and establishment owners, this inability to select the content to be transmitted not only serves as a strategic advantage that can be used to consume multimedia content that they would not otherwise view under normal circumstances, but also as a tool for displaying advertisements that consumers have come to avoid in recent years due to the availability of on-demand content available through streaming services without advertisements. However, while traditional multimedia content transmission can be used to present advertising content, it still has the disadvantage of not providing advertisers with any type of feedback containing information about the success of their campaigns, such as the number of times a particular advertisement was viewed, or the amount of time the advertisement was displayed and the viewer profile (gender, age, etc.). Furthermore, advertisers cannot actively choose to air their advertisements only at specific consumption points, nor can they segment their campaigns to reach specific target audiences.

[0003] Since advertisements broadcast on traditional channels are not actively consumed, new strategies had to be developed to deliver advertising content to end consumers in a more proactive and personalized way, in order to deliver advertisements to the target audience more effectively and efficiently. For example, US9154852B2 protects a method for displaying advertisements on a multimedia broadcast based on embedding the advertisements in broadcast elements, for example, by inserting them into image elements to blend the advertisements into the broadcast, thereby making them part of the broadcast and preventing users from skipping them. However, this method has several drawbacks: since the original broadcast is modified, important program details may be lost due to the advertisements intruding into the signal space. Furthermore, if complex processing of the input signal is required, this may violate the broadcasting rights of the original owner of the transmitted multimedia content, requiring special permission and a license to use the signal. Furthermore, since it necessarily requires changing the appearance of elements displayed in the signal, elements affecting the viewing experience may be altered, which may annoy potential consumers and cause them to abandon the broadcast in search of other viewing options that do not alter the original content. Furthermore, the processing scheme proposed in this patent does not make it possible to verify whether the advertisements were viewed or the number of people reached by the broadcast.

[0004] Patent application WO1999060783A1 describes a system for controlling the presentation of advertisements to television viewers. In this system, an advertisement database stores advertisements that are presented to viewers based on the detection of a trigger event, such as the reception of a particular television program or the broadcast of a sporting event. The system is also designed to stop broadcasting advertisements when the trigger event is no longer detected. This system focuses on providing a personalized advertising experience for each consumer, but if a user does not play any of the content associated with the advertisement, the system cannot make any changes to the program, and therefore the advertisement is not displayed. Furthermore, advertisements are displayed in pop-up windows that occupy a portion of the display screen, disrupting the normal viewing of the transmitted multimedia content, which may cause consumer rejection due to the advertisement interrupting the original broadcast being viewed. In addition, there is no way to verify whether the advertisement was transmitted correctly or to which user groups the advertisement was shown.

[0005] Patent US10572895B2 protects a method for displaying multimedia elements over a broadcast. This method involves detecting elements over a broadcast and generating instructions that, when interpreted, authorize the insertion of elements, such as advertising banners, over the broadcast. This development therefore allows advertisements to be displayed at specific times during a broadcast, which can increase the success of advertising campaigns and / or audio content. However, because parts of the broadcast are eroded, the elements may be hidden, which can be annoying for end consumers who intend to view the multimedia content in its original form. In addition, this method does not allow for determining whether the advertisement was transmitted correctly or the type of audience that viewed it.

[0006] Patent US7913275B2 protects a system for displaying advertisements targeted to subscribers, comprising a processor configured to select advertisements based on preselected advertisement categories, means adapted to collect information about programs being broadcast on a screen, means for correlating the program information with the preselected advertisement categories, a transmitter for broadcasting the selected advertisements on a single channel, and a screen on which the advertisements are displayed. However, this system switches between different channels to present two or more advertisement contents, so that the user may miss the original broadcast due to being on a channel other than the one selected by the user. Furthermore, since displaying the advertisement requires switching between channels, situations may arise in which the user misses part of the broadcast.

[0007] Finally, patent application US20150213495A1 describes a system for delivering personalized advertisements in multimedia content broadcasting, in which a specific area of ​​the multimedia content broadcasting screen is selected to display advertisements. In this system, the advertisement content may encroach on the display space of the multimedia content, thereby interfering with the normal viewing of the broadcasted multimedia content. In addition, the system proposed in this patent application does not perform any type of verification to ensure that the advertisement content is displayed correctly, nor does it guarantee the type of audience to which the advertisement content is displayed. Furthermore, none of the commercially available systems allow advertisers to select the establishments where their advertisements will be displayed, nor do they allow brand owners to choose the establishments and / or consumption points where they want their advertisements to be displayed.

[0008] Therefore, commercially available systems for presenting advertising content have the common drawback of having to intrude on the transmission signal to enable the display of advertising content, since in all cases the advertisements are inserted into the transmission signal, which may affect the normal viewing of the program. Furthermore, since the advertisements encroach on part of the broadcast, the original appearance of the program is altered, which may lead to a loss of information and affect the user experience while watching the broadcast. Furthermore, none of the available systems for presenting advertising content are designed to verify the correct display of advertisements, and therefore cannot ensure that the multimedia content is correctly transmitted to the screen where it is being broadcast. Similarly, none of the available advertising delivery systems allows for segmenting advertisements by consumption location or creating a history of the gender and number of people to whom the advertisements were delivered.

[0009] In view of the above problems, there is a need to provide a system for presenting advertising content that is configured to ensure the display of advertising content on at least one screen in a commercial establishment using an audiovisual tracking device that captures at least a portion of the transmission, thereby ensuring that the advertising content is transmitted to a target audience. There is also a need to provide a system for presenting content that allows the advertising content to be transmitted in parallel with the transmission of multimedia content, thereby preventing the advertising content from interfering with the transmission of multimedia content and preventing the visual appearance of the content of the original transmission from being altered. Summary of the Invention

[0010] In order to overcome the drawbacks of existing systems for transmitting advertising multimedia content, the present invention aims to provide a system for presenting advertising content on screens and / or speakers installed in commercial establishments, which system can be adapted to both visually and / or audibly interfere with and not interfere with the transmission of multimedia content from outside.

[0011] A particular object of the present invention is to provide a system for presenting advertising content on screens and / or speakers in commercial establishments, ensuring accurate reproduction, transmission and display of the advertising content through audiovisual verification, and having tracking means configured to determine the audience reached and their profile.

[0012] Another object of the present invention is to provide a system for presenting advertising content on screens and / or speakers in a commercial establishment, which monitors the displayed advertising content independently of the signals transmitted to the monitors and / or speakers.

[0013] A further object of the present invention is to provide a system for presenting advertising content on screens and / or speakers in commercial establishments, allowing for sequential and chronological presentation of advertising content, and having means for detecting the viewing and / or listening of said content, the number of viewers and the type of consumer profile.

[0014] In addition to the above objects of the present invention, other objects and advantages will become apparent from the following detailed description. [Brief explanation of the drawings]

[0015] [Figure 1] 1 shows a system for presenting multimedia advertising content on at least one screen (P) and / or at least one loudspeaker (B) in a commercial establishment according to the present invention. [Figure 2] The system for presenting multimedia advertising content on at least one screen (P) and / or at least one loudspeaker (B) of a commercial establishment according to the present invention is shown in a second preferred configuration. [Figure 3] The system for presenting multimedia advertising content on at least one screen (P) and / or at least one loudspeaker (B) in a commercial establishment according to the present invention is shown in a third preferred configuration. [Figure 4] 1 shows a system for presenting multimedia advertising content to at least one speaker (B) in a commercial establishment according to the present invention. [Figure 5] 1 shows a system for presenting multimedia advertising content on at least one screen (P) of a commercial establishment according to the invention; [Figure 6] 1 shows the relative position of a surface (a) on which multimedia content is played to a surface (b) on which multiple advertisements are transmitted sequentially in two preferred embodiments of the present invention (black areas represent the transmitted multimedia content). [Figure 7]Only the advertising content is displayed full screen, and surface (b) shows a transmission covering the entire active area of ​​the screen. DETAILED DESCRIPTION OF THE INVENTION

[0016] The present invention provides a system for presenting advertising content on screens and / or speakers in commercial establishments, designed to transmit multimedia advertising content in parallel with transmission of multimedia content such as satellite, cable broadcast transmission, or from storage, without overlapping with the original transmission, thereby preventing the multimedia advertising content from encroaching on the viewing and / or listening area of ​​the real-time transmission.Furthermore, the present invention provides a system for presenting multimedia advertising content adapted to track correct viewing and / or listening of the advertising content displayed on the display screens and / or speakers, thereby allowing verification of the viewing and / or listening (viewer profile and amount) of the executed advertising content.

[0017] Additionally, the present invention provides a system for presenting multimedia advertising content configured to visually and / or aurally track multimedia advertising content displayed on at least one screen and / or speaker, ensuring that the advertising content is viewed and / or heard by the target audience, thereby preventing fraudulent use of the system, for example, when the monitor and / or speaker are turned off to maintain broadcasting or when unauthorized advertising content is transmitted. Additionally, the system of the present invention is capable of creating a profile of the audience type to which the multimedia advertising content is transmitted. Similarly, the present invention enables multimedia advertising content to be displayed or played on at least one display screen and / or speaker, and performs scheduled control within a preset time frame to determine the effective viewing and / or listening time of each multimedia advertisement displayed on the screen and / or speaker, thereby achieving precise control of the time and number of times each advertisement and / or content is viewed and / or heard. Additionally, the system of the present invention is configured to insert tracking images (I) and / or recognition audio to authenticate the transmitted advertisements, thereby enabling more precise control of the transmission of multimedia advertising content and preventing unauthorized advertisements from being inserted into the transmission.

[0018] To achieve the above, the inventive system for presenting advertising content on at least one screen (P) and / or at least one speaker (B) in a commercial establishment comprises a central control device (1) and a plurality of advertising content presentation devices (2), which are described in more detail below.

[0019] (Central Control Unit (1)) The central control device (1) has a processor (101) configured to receive a plurality of advertising campaigns comprising a plurality of advertisements, the advertising campaigns and / or multimedia content being stored in a central memory (102), select one or more advertising campaigns and / or multimedia content stored in the central memory (102), assign at least one unique identifier (ID) associated with a particular user of the system to the selected campaign based on a segmentation of the campaigns performed based on a selected selection of consumption locations and based on a particular time allocation in which the advertising campaigns can be transmitted, and send the selected advertising campaigns and / or multimedia content to at least one of a plurality of advertising content presentation devices (2).

[0020] (Advertising content presentation device (2)) The advertising content presentation device (2) a processor (201) connected to a data transmission network for receiving one or more advertising campaigns and / or multimedia content selected by the central control unit, referencing their associated IDs and comparing them with the IDs stored in the user memory (202); and displaying on a display screen (203) an authorization alert for the storage and transmission of the advertising campaigns and / or multimedia content to the user memory (202) only if the ID associated with the campaign is the same as the ID stored in the user memory (202), said display screen being preferably a touch screen allowing interaction with the advertising campaigns and / or multimedia content stored in the user memory (202); authorizing the storage of the selected advertising campaigns in the user memory (202); and initiating the reception of at least one multimedia content received from an external source (E) and displaying it on at least one screen (P) and / or at least and transmitting the audio from said external source (E) to a loudspeaker (B) and reproducing it on the surface (a) of said at least one screen (P) and / or on the at least one loudspeaker (B), said audio being able to maintain its original aspect ratio when reproduced on the at least one screen (P) and / or being interspersed in a manner that is in sync with the audio transmission on the at least one loudspeaker (B), said external source (E) being, for example, a satellite decoder, a cable transmission, an audio reproduction system, streaming or stored in an external memory. and starting sequential transmission of each of a plurality of advertisements on a surface (b) of at least one screen (P) and / or on at least one channel of at least one speaker (B), wherein the surface (b) is in an area adjacent to the surface (a) parallel to either a long side or a short side of the surface (a), as seen in FIG. 6, and the advertisements are not capable of encroaching or do not encroach on an area of ​​the surface (a); and for each of the advertisements played, placing a tracking image (I) on a portion of the surface (b);and / or at least one confirmation sound transmitted by the at least one speaker (B), and to generate a report containing the number of times each advertisement has been transmitted and to store it in a user memory (202); and a photoacoustic sensor or tracking camera (3) connected to the processor (201) and / or the processor (101) and configured to detect, preferably within a preset time frame, tracking images (I) inserted in the advertisements transmitted on the at least one screen (P) and / or sounds emitted by the at least one speaker (B), and to detect sounds associated with the transmission of the advertisement content. and a photoacoustic sensor or tracking camera (3) configured to: generate a report including the number of times each tracking image (I) and / or sound is detected by said photoacoustic sensor or tracking camera (3), transmit said report to a processor (201), thereby comparing said report with a report stored in a user memory (202) to determine whether there is a discrepancy in the number of times the advertisement is transmitted; and if a discrepancy is detected between the number of times the advertisement is transmitted and the number of times the tracking image (I) and / or sound is detected, generate an alert to be displayed on a display screen (203) and / or transmitted to said central control device (1) so that corrective action can be taken. Preferably, the comparison of the generated report with the stored report is performed by an adaptive algorithm or artificial intelligence program stored in the user memory (202), which can detect transmission behavior patterns and determine whether the advertising campaign is running as programmed or whether there is a bias in transmission behavior.

[0021] In a preferred embodiment of the present invention, the processor (201) of the advertising content presentation device (2) is configured to interrupt the transmission of multimedia content, for example, in response to a scheduled time slot, a program change, or upon loss of input signal, and to display at least one of a plurality of advertisements stored in the user memory (202) full screen and / or transmit advertising audio and / or multimedia content on all channels of at least one speaker (B), in order to avoid presenting screens without content and / or muted speakers. Similarly, each of the content presentation devices (2) may be connected to a signal splitter (D) and transmit multimedia content and / or advertisements to multiple screens (P) and / or multiple speakers (B).

[0022] In a further embodiment of the invention, the tracking image (I) is a plurality of QR codes each associated with a single advertisement of the advertising campaign, said QR codes containing references to external links associated with platforms / web pages containing content related to each of the advertisements broadcast on the screen (P). In this embodiment, the QR codes can be scanned by a smartphone, allowing consumers to access information related to the advertisement, such as a video of the advertised product, a discount coupon or promotion, a number to participate in a survey, etc., and the number of users who scan the code can be counted.

[0023] In yet another embodiment of the present invention, the advertising content presentation device (2) has a second photoacoustic sensor, i.e., a second photoacoustic sensor or a second camera (4), connected to the processor (101) or the processor (201) and installed on the ceiling of the commercial facility, configured to detect the number of consumers viewing the screen (P) and ambient sounds in the commercial facility. In this embodiment, the second photoacoustic sensor, i.e., the second camera (4) and / or the processor (201) are configured to classify consumers by gender, thereby generating a report including the total number of consumers viewing the advertising content by gender, and the report is further associated with the tracking image (I) transmitted on the advertising content and / or the confirmation audio transmitted by the speaker. Thus, the group and number of consumers to whom a particular advertisement was transmitted can be determined, and the success of the transmission can be determined based on the number of consumers reached and their profiles. In the above-mentioned embodiment, the detection of the number of consumers watching the screen (P) is preferably carried out using an adaptive algorithm or artificial intelligence program, which is able to search for discrete patterns through training and makes it possible to predict consumer behavior within the commercial establishment, thereby enabling the advertising content presentation device (2) to select the type of advertising campaign to be deployed depending on the type of consumer group present within the commercial establishment, a specific period of time, or a trigger event such as the score of a sports event.

[0024] In a further embodiment of the present invention, the advertising content presentation device (2) has a third photoacoustic sensor, i.e., a third camera (5), connected to the processor (101) or the processor (201) and configured to detect the eyes of consumers viewing the screens (P) or the voices of consumers listening to the audio. In this embodiment, the third photoacoustic sensor, i.e., the third camera (5), is additionally configured to determine whether a user is looking at at least one screen (P) and / or generating audio related to the transmission of multimedia content, such as positive laughter or the repetition of a song, thereby generating a report including the number of times consumers looked at at least one screen (P) and / or made comments related to the transmission, and further counting the time each consumer maintained their gaze on an advertisement displayed on the screen (P) and / or the number of times they made comments on the advertisement, thereby enabling the determination of the average viewing and / or listening time of the advertising content by consumers. The report is preferably associated with a time frame during which the tracking image (I) and / or confirmation audio transmitted over the advertising content is shown, thereby enabling determination of whether the transmission of the advertising content is being viewed and / or listened to by consumers. Furthermore, the third photoacoustic sensor, i.e., the third camera (5), is adapted to classify consumers based on the number of men and women, as well as their average age, the time spent sitting / standing, the number of direct or indirect views of the displayed advertising content, and the number of times comments on the broadcast are detected. Similarly, the third photoacoustic sensor, i.e., the third camera (5), is configured to detect specific facial expressions of consumers, thereby performing preliminary monitoring of the acceptability of the displayed advertisement, e.g., by determining an acceptance value when a smile is detected, a non-acceptance value when a frown or yawn is detected, or by assessing the acceptability tendency when consumers sing or discuss topics related to the broadcast advertisement. In addition, the third photoacoustic sensor, i.e., the third camera (5), is configured to detect whether there is a dangerous event such as a fight, fire, or robbery within the commercial premises, thereby generating an alert to be displayed on the advertising content presentation device (2) or remotely transmitted to the central control device (1).

[0025] In a preferred configuration of the present invention, as shown in FIG. 2, the advertising content presentation device (2) is configured to be integral with the screen (P), thereby eliminating the need for a signal splitter (D), while in another additional configuration, the advertising content presentation device (2) has a series of adaptability that allows it to be connected to the screen (P) by a series of anchor structures, thereby allowing it to be suspended from the bottom or one of the sides of the screen (P), as the display screen (203) used in this configuration on which advertisements are displayed, and in this configuration any type of encroachment on the surface (a) is avoided.

[0026] As described above, the present invention allows for tracking the number of times an advertisement is viewed on a screen without the possibility of concealing the transmitted signal, ensuring the correct display of the advertisement without interfering with the transmission of the original multimedia content. Furthermore, because the advertising content cannot infringe on the transmission of parallel multimedia content, it is possible to avoid altering the visual appearance of the transmission, and it is also possible to harmoniously and unobtrusively insert advertising audio and / or content into the original transmission without visually infringing the advertisement, and it is also possible to resize the original transmission, thereby generating a higher acceptance of the advertisement by the end customer. In addition, because the advertising campaign is segmented before being sent to the advertising content presentation device (2), advertising content owners can decide which commercial establishments to send their advertising campaigns to based on the size and affinity of the audience profile visiting those commercial establishments.

[0027] While the present invention has been described in accordance with preferred embodiments, it will be apparent to those skilled in the art that modifications may be made without departing from the spirit and scope of the invention.

Claims

1. A system for the presentation, verification and indexing of multimedia advertising content on at least one screen (P) and / or at least one speaker (B) in a commercial establishment, comprising a central control unit (1) with a processor (101), a plurality of advertising content presentation devices (2) each having a processor (201), and a tracking camera (3), the processor (101) of the central control device (1) is configured to receive and store in a central memory (102) a plurality of advertising campaigns each comprising a plurality of advertisements, select one or more of the advertising campaigns and assign a unique identifier (ID) associated with a system user to the selected campaign, and transmit the selected advertising campaign to at least one of the plurality of advertising content presentation devices (2) over a data transmission network; Each of the processors (201) of the plurality of advertising content presentation devices (2) receives the advertising campaigns, refers to the IDs associated therewith, and compares them with the IDs stored in a user memory (202); displays an authorization alert on a display screen (203) for storing the advertising campaigns in the user memory (202) only if the IDs associated with the campaigns are the same as the IDs stored in the user memory (202); authorizes storing the selected advertising campaigns in the user memory (202) and broadcasting them; receives / captures at least one multimedia content from an external source (E) and transmits it to the at least one screen (P) and / or the at least one speaker (B), plays it on a surface (a) of the at least one screen (P), and / or rescaling the multimedia content from the external source to maintain its original visual and / or auditory appearance without interrupting the audio transmitted by at least one speaker (B) in a harmonious, synchronous and unobtrusive manner; commencing sequential transmission of each of the plurality of advertisements onto the surface (b) of the at least one screen (P) and / or onto at least one channel of the speaker (B) without the advertisements encroaching on an area of ​​the surface (a) and / or interrupting the audio transmitted by the at least one speaker (B); inserting, for each played advertisement, a tracking image (I) or audio on a portion of the surface (b) throughout the transmission of the advertisement content; generating a report including the number of times each advertisement has been transmitted and storing it in the user memory (202); 1. The advertising content presentation system, characterized in that the tracking camera (3) is arranged in connection with a processor (201) and / or a processor (101) and is configured to: detect tracking images (I) inserted in the advertisements transmitted on the at least one screen (P) or the sounds played on the at least one speaker (B); generate a report including the number of times each tracking image (I) or sound is detected by the tracking camera (3); compare the report with reports stored in the user memory (202); determine whether there is a difference in the number of times the advertisements are transmitted; and if a difference is detected between the number of times the advertisements are transmitted and the number of times the tracking images (I) or sounds are detected, generate an alert that is displayed on the display screen (203) and / or sent to the central control unit (1) so that corrective measures can be taken.

2. 2. The system for presenting advertising content as described in claim 1, wherein the surface (b) is in an area adjacent to the surface (a) and is parallel to either a long side or a short side of the surface (a).

3. 2. The system for presenting advertising content as described in claim 1, characterized in that the processor (101) is configured to select the advertising campaign by segmenting the campaign to selected consumption locations and allocating specific temporal periods during which the advertising campaign will be available for transmission, and to transmit the selected advertising campaign and / or multimedia content to commercial establishments based on a pre-selection of the commercial establishment based on the profile type and volume of consumers at the commercial establishment.

4. 4. The system for presenting advertising content according to claim 3, characterized in that each of said plurality of advertising content presentation devices (2) is configured in said central control device to approve or reject said advertising campaigns and / or multimedia content based on said segmentation and profiling of said campaigns carried out by said commercial establishments and / or consumption points.

5. 2. The system for presenting advertising content according to claim 1, characterized in that the display screen (203) is a touch screen and each of the advertising content display devices (2) is connected to the central control device (1) via cloud storage.

6. 2. The system for presenting advertising content according to claim 1, characterized in that the processor (201) of the advertising content presentation device (2) is further configured to interrupt / intervene in the transmission of multimedia content in response to a scheduled time slot, a program change, or loss of input signal, and to display at least one of the plurality of advertisements and / or multimedia content stored in the user memory (202) full screen and / or transmit it through at least one speaker (B).

7. 2. The system for presenting advertising content according to claim 1, characterized in that said tracking images (I) are a plurality of QR codes associated with each single advertisement of an advertising campaign.

8. 2. A system for presenting advertising content according to claim 1, characterized in that the QR code (registered trademark) contains information referencing an external link associated with a web page / platform related to the content of each of the advertisements transmitted on the screen (P).

9. 9. The system for presenting advertising content as described in claim 8, wherein the content related to the advertisement is a display of the advertised product, a discount coupon, a number for participating in a promotion, a survey, or a user account.

10. The system for presenting advertising content as described in claim 1, characterized in that the advertising content presentation device (2) further comprises a second camera (4) connected to the processor (101) and / or the processor (201), installed on the ceiling of the commercial facility, and configured to detect the number of consumers in the commercial facility and characteristics of the consumers, as well as environmental sounds of the commercial facility.

11. The system for presenting advertising content as described in claim 10, characterized in that the second camera (4) is further configured to classify consumers by gender, calculate the average length of time the users spend in the commercial facility, determine the maximum heat zone (consumer concentration by area), and generate a report including the total number of consumers of each gender who may be viewing the advertising content, and the report is further associated with the tracking image (I) transmitted on the advertising content to determine approximate attribute data of the consumer group to which a particular advertisement was transmitted.

12. 12. The system for presenting advertising content according to claim 11, characterized in that the second camera (4) is further configured to sort consumers by approximate age group.

13. 2. The system for presenting advertising content according to claim 1, characterized in that the advertising content presentation device (2) comprises a third camera (5) connected to the processor (101) or the processor (201) and configured to detect the eyes of a consumer watching the screen (P) and / or capture the voice of the consumer mentioning the displayed advertisement.

14. 14. The system for presenting advertising content as claimed in claim 13, characterized in that the third camera (5) is configured to determine whether the user is looking at the at least one screen (P) and / or listening to the audio from the at least one speaker (B), thereby generating a report including the number of times the consumer looked at the at least one screen (P) and / or listened to the audio from the at least one speaker (B), and further counting the time each consumer kept their eyes fixed on an advertisement displayed on the screen (P) and / or paid attention to the audio from the at least one speaker (B), and determining the average viewing and / or listening time of the advertising content by the consumers.

15. 15. A system for presenting advertising content as described in claim 14, characterized in that the report is associated with a time frame during which the tracking image (I) and / or control audio being transmitted over the advertising content is transmitted, and determines whether the transmission of the advertising content is being viewed and / or heard by the consumer.

16. 15. The system for presenting advertising content according to claim 14, characterized in that the third camera (5) is configured to classify consumers based on the number of men and women, as well as their average age, the time spent sitting / standing, the number of direct or indirect glances at the displayed advertising content, and / or the number of comments made on the transmitted advertisement.

17. 17. The system for presenting advertising content according to claim 16, characterized in that the third camera (5) is further configured to detect certain facial expressions of the consumer, thereby enabling a preliminary monitoring of the acceptability, likes and dislikes of the displayed advertisement to be performed, for example assigning an acceptance value if a smile or positive emotion is detected, and an acceptance or non-acceptance value if a frown or yawn is detected, or if the consumer sings, comments on the advertisement or content, or shows a change in mood detected by acoustic, auditory or visual means.

18. 2. A system for presenting advertising content according to claim 1, characterized in that said advertising content presentation device (2) is integral with said screen (P).

19. 2. The system for presenting advertising content as described in claim 1, characterized in that the advertising content presenting device (2) comprises a series of anchor structures for coupling to the screen (P) in a configuration in which it is suspended from the bottom of the screen (P) or attached to one of its sides, and the display screen (203) is used as the surface (b) for displaying advertisements.

20. 2. The system for presenting advertising content according to claim 1, characterized in that each of said plurality of advertising content presentation devices (2) is connected to a splitter (D) for presenting or transmitting said advertising and / or multimedia content to a plurality of screens (P) and / or a plurality of speakers (B).

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