Marketplace Server and How It Works

Abstract

A marketplace server according to an embodiment of the present disclosure may include a communication interface that receives advertising sales information including personal information, advertising area information, and advertising usage information from a user device, a database that stores the advertising sales information, and a controller that receives an advertising purchase request for the advertising sales information from an advertiser service server and transmits advertising purchase confirmation information including a reward to the user device in response to the received advertising purchase request.

Description

[Technical Field]

[0001] The present disclosure relates to a marketplace server that provides advertising services. [Background technology]

[0002] The existing advertising market has a variety of intermediary platforms between advertisers and publishers that display ads, and in fact, a large amount of costs are consumed at the distribution stage.

[0003] In other words, in the current advertising market, advertisers must use multiple relay platforms to show their ads to users, resulting in relay fees of more than 50%.

[0004] In addition, because the relay platform is complex, fraud can occur during advertising distribution, and advertising effectiveness cannot be confirmed in real time, so advertising costs are spent unconditionally within the contract period.

[0005] In addition, user data is used by service providers or advertising platform providers for accurate advertising targeting, but the reality is that users do not earn any revenue from it.

[0006] The Personal Information Protection Act is expected to make it more difficult to use personal information for advertising targeting, and the increased complexity caused by the use of relay platforms makes it impossible to measure the effectiveness of advertising in real time, resulting in advertising funds being spent unconditionally on ineffective publishers.

[0007] As such, advertising media is continuously increasing due to the increase in various devices and services, but the network for distributing advertisements is very complex, resulting in high costs and pain points for all parties involved, including advertisers and publishers.

[0008] Blockchain technology is being used to solve these problems, but user participation is currently low. Summary of the Invention [Problem to be solved by the invention]

[0009] The present disclosure aims to utilize blockchain technology to directly register advertising areas (where ads can be displayed) and data within basic home screens such as launcher apps within a user's device to a marketplace.

[0010] Furthermore, this disclosure aims to enable advertisers to directly purchase advertising space from users registered on the marketplace, thereby enabling them to check advertising effectiveness in real time, saving on relay platform costs, and eliminating fraud at its source. [Means for solving the problem]

[0011] A marketplace server according to an embodiment of the present disclosure may include a communication interface that receives advertising sales information including personal information, advertising area information, and advertising usage information from a user device, a database that stores the advertising sales information, and a controller that receives an advertising purchase request for the advertising sales information from an advertiser service server and transmits advertising purchase confirmation information including a reward to the user device in response to the received advertising purchase request.

[0012] An operating method of a marketplace server according to an embodiment of the present disclosure may include receiving advertisement sales information including personal information, advertisement area information, and advertisement usage information from a user device; storing the advertisement sales information; receiving an advertisement purchase request for the advertisement sales information from an advertiser service server; and transmitting advertisement purchase confirmation information including a reward to the user device in response to the received advertisement purchase request. [Effects of the Invention]

[0013] According to the embodiments of the present disclosure, accurate targeting of advertisements is possible, real-time advertisement measurement allows for efficient execution of advertisement expenditures, and there is no cost loss due to fraud.

[0014] In addition, advertising purchase contracts can now be efficiently managed by day, month, or hour instead of the current quarterly basis.

[0015] In addition, you can check the feedback of customers who have viewed your advertisement in real time and respond to subsequent marketing activities.

[0016] From the user's perspective, monetization becomes possible in exchange for providing direct advertising space and data.

[0017] Marketplace server operators can develop new advertising distribution platforms and create new revenue streams.

[0018] In addition, in the case of selling the company's own equipment, if the user agrees to this advertising service, the company can operate a program that gives a monthly discount on the equipment sales fee. [Brief explanation of the drawings]

[0019] [Figure 1a] FIG. 1a is a diagram illustrating an advertising system according to an embodiment of the present disclosure. [Figure 1b] FIG. 1b is a diagram illustrating an advertising system according to another embodiment of the present disclosure. [Figure 2] FIG. 2 is a block diagram illustrating a configuration of a user equipment according to an embodiment of the present disclosure. [Figure 3] FIG. 3 is a block diagram illustrating a configuration of a marketplace server according to an embodiment of the present disclosure. [Figure 4] FIG. 4 is a ladder diagram for explaining an operation method of the advertising system according to one embodiment of the present disclosure. [Figure 5] FIG. 5 is a diagram illustrating a process of setting personal information and advertising area information through a service screen according to an embodiment of the present disclosure. [Figure 6]FIG. 6 is a diagram illustrating a process of setting personal information and advertising area information through a service screen according to an embodiment of the present disclosure. [Figure 7] FIG. 7 is a diagram illustrating a human NFT according to one embodiment of the present disclosure. [Figure 8] FIG. 8 is a diagram illustrating advertisement purchase information according to an embodiment of the present disclosure. [Figure 9] FIG. 9 is a diagram illustrating a user list according to an embodiment of the present disclosure. [Figure 10] FIG. 10 illustrates an example of providing advertisements in an advertisement area of ​​a user device in various forms according to an embodiment of the present disclosure. [Figure 11] FIG. 11 illustrates an example of providing advertisements in an advertisement area of ​​a user device in various forms according to an embodiment of the present disclosure. [Figure 12] FIG. 12 is a diagram illustrating a process in which a user device grasps a user's advertising preferences according to an embodiment of the present disclosure. [Figure 13] FIG. 13 is a diagram illustrating a process of trading advertising space between a user device manufacturer and an advertiser through a marketplace. [Figure 14] FIG. 14 is a diagram illustrating a process of trading advertising space between a user device manufacturer and an advertiser through a marketplace. DETAILED DESCRIPTION OF THE INVENTION

[0020] Hereinafter, the embodiments of the present invention will be described in more detail with reference to the drawings. The suffixes "module" and "section" used in the following description are used interchangeably to facilitate the description and do not have any distinct meanings or roles.

[0021] The user device according to an embodiment of the present invention is an intelligent user device that adds computer-assisted functions to a broadcast reception function, and while the broadcast reception function is enhanced, it also adds Internet functions, etc., and can have an interface that is more convenient to use than a handwriting input device, a touch screen, a spatial remote control, etc. Furthermore, by supporting wired or wireless Internet functions, the user device can be connected to the Internet and a computer and perform functions such as e-mail, web browsing, banking, and games. A standardized general-purpose OS can be used for such various functions.

[0022] Therefore, the user device described in the present invention can freely add or remove various applications on a general-purpose OS kernel, thereby performing various user-friendly functions. More specifically, the user device may be, for example, a network TV, an HBB TV, a smart TV, an LED TV, an OLED TV, etc., and may also be applicable to a smartphone.

[0023] FIG. 1a is a diagram illustrating an advertising system according to one embodiment of the present disclosure, and FIG. 1b is a diagram illustrating an advertising system according to another embodiment of the present disclosure.

[0024] Referring to FIG. 1 a, the advertising system 1 may include a user equipment 10 , a marketplace server 20 , an advertising service server 30 and an advertising delivery platform server 40 .

[0025] The user equipment 10 can display a service screen for registering an advertising area.

[0026] The user equipment 10 can obtain advertisement sales information, including personal information, advertisement area information, and advertisement usage information, through the service screen.

[0027] The user equipment 10 can transmit the acquired advertising sales information to the marketplace server 20 via the communication circuitry 110 .

[0028] The marketplace server 20 can register the received advertising sales information in a database.

[0029] The advertisement service server 30 can transmit advertisement purchase information to the marketplace server 20 .

[0030] The marketplace server 20 can acquire a user list that matches the advertisement purchasing information based on the advertisement sales information set stored in the database in response to the received advertisement purchasing information.

[0031] The marketplace server 20 may transmit the user list to the advertisement service server 30 and receive an advertisement purchase request from the advertisement service server 30 .

[0032] The marketplace server 20 transmits advertisement purchase confirmation information to the user device 10 in response to the received advertisement purchase request, and the user device 10 can display advertisement contract conclusion information based on the advertisement purchase confirmation information.

[0033] The marketplace server 20 may transmit a control signal to the advertisement distribution platform server 40 to transmit the advertisement to the user device 10 .

[0034] In response to receiving the control signal, the advertisement distribution platform server 40 can transmit the advertisement to the corresponding user device 10 for the advertisement display period.

[0035] The blockchain network can record the advertisement sales registration of the user equipment 10, the advertisement purchase registration of the advertiser service server 30, the advertisement space transaction history, etc.

[0036] The user device 10, the marketplace server 20, the advertiser service server 30, and the advertisement distribution platform server 40 can communicate with each other via an Internet connection.

[0037] Referring to FIG. 1b, an advertising system 2 according to another embodiment of the present disclosure may include a user equipment 10, a publisher 50, a marketplace server 20, and an advertisement distribution platform server 40.

[0038] The publisher 50 may be client software that registers advertising space on the user equipment 10 for sale with the marketplace server 20 .

[0039] The marketplace server 20 can register the advertising area and personal information of the user equipment 10 and transact with the advertising service server 30 .

[0040] When the sale of the advertising area is completed, the marketplace server 20 can transmit the fee to the user device 10 in the form of points or cryptocurrency.

[0041] The blockchain network can record advertising space sales registration, sales history, and ad viewing history.

[0042] The advertisement distribution platform server 40 can transmit advertisement content to the user equipment 10 and receive events.

[0043] FIG. 2 is a block diagram illustrating a configuration of a user equipment according to an embodiment of the present disclosure.

[0044] The user device 10 may be embodied as a fixed or mobile device such as a projector, a mobile phone, a smartphone, a desktop computer, a notebook computer, a digital broadcasting terminal, a PDA (personal digital assistant), a PMP (portable multimedia player), a navigation system, a tablet PC, a wearable device, a set-top box (STB), a DMB receiver, a radio, a desktop computer, or a TV.

[0045] Referring to FIG. 2, user equipment 10 may include communication circuitry 110 , an input interface 120 , memory 130 , a display 140 and a processor 190 .

[0046] The communication circuit 110 can transmit and receive data to and from external devices such as other user devices and servers using wired and wireless communication technologies.

[0047] The communication circuit 110 can communicate using any one of the following communication standards: GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), LTE (Long Term Evolution), 5G, WLAN (Wireless LAN), Wi-Fi (Wireless-Fidelity), Bluetooth, RFID (Radio Frequency Identification), Infrared Data Association (IrDA), ZigBee, and NFC (Near Field Communication).

[0048] The input interface 120 may include a camera for inputting a video signal, a microphone for receiving an audio signal, a user input unit for a user to input information, and the like.

[0049] Here, a camera or a microphone can be regarded as a sensor, and signals acquired from the camera or the microphone can be referred to as sensing data or sensor information.

[0050] Memory 130 may store various software and data related to the operation of user equipment 10.

[0051] The display 140 can display a video signal received from the outside.

[0052] The processor 190 may control the overall operation of the user equipment 10 .

[0053] When cooperation with an external device is required to perform an operation of the user equipment 10, the processor 190 can generate a control signal for controlling the external device and transmit the generated control signal to the external device.

[0054] The processor 190 may control at least some of the components of the user equipment 10 to run application programs stored in the memory 130 .

[0055] The processor 190 can operate two or more of the components included in the user equipment 10 in combination to run application programs.

[0056] FIG. 3 is a block diagram illustrating a configuration of a marketplace server according to an embodiment of the present disclosure.

[0057] Referring to FIG. 3, the marketplace server 20 may include a communication interface 210 , a database 230 , and a controller 290 .

[0058] The communication interface 210 may provide Internet communication with the user equipment 10 or the advertiser service server 30. The communication interface 210 may include communication circuitry for Internet communication.

[0059] The database 230 can store advertisement sales information received from the user equipment 10 and advertisement purchase information received from the advertisement service server 30 .

[0060] The controller 290 may control the overall operation of the marketplace server 20 .

[0061] FIG. 4 is a ladder diagram for explaining an operation method of the advertising system according to one embodiment of the present disclosure.

[0062] Referring to FIG. 4, the processor 190 of the user equipment 10 may display a service screen on the display 140 (S401).

[0063] In one embodiment, the service screen may be a screen offering a service for selling advertising space on the display 140 of the user equipment 10 .

[0064] The processor 190 of the user equipment 10 can acquire advertisement sales information, including personal information, advertisement area information, and advertisement usage information, via the service screen (S403).

[0065] The personal information may include one or more of the user's gender, age, location, content or advertisement viewing history, text message history received from the user equipment 10, and user's home appliance usage history.

[0066] The user can set the scope of disclosure (or provision) of personal information via the service screen. In other words, the user can disclose some or all of their personal information.

[0067] The advertising area information may include one or more of the type of screen on which the advertisement is displayed, the size of the advertising area, the type of advertisement desired by the user, and the type of targeted advertisement.

[0068] The advertisement usage information may include one or more of the advertising period during which the advertisement is displayed in the advertising area and the sales cost resulting from the display of the advertisement.

[0069] The selling cost may be the coins used on the blockchain platform.

[0070] 5 and 6 are diagrams illustrating a process of setting personal information and advertising area information through a service screen according to an embodiment of the present disclosure.

[0071] Each of the screens in FIGS. 5 and 6 may be a service screen.

[0072] 5, the user equipment 10 may execute an advertisement service application to display an initial screen 510 on the display 140. The advertisement service application may be an application that provides a service for obtaining compensation through the sale of advertising space.

[0073] The advertising service application may be located on the user equipment 10 .

[0074] After the initial screen 510, a personal information setting screen 520 may be displayed.

[0075] The personal information setting screen 520 may be a screen for setting whether or not the user of the user device 10 consents to the collection of personal information and the range of openness of the personal information.

[0076] The first and second advertising area selection screens 530 and 540 may be screens for setting the advertising area of ​​the display 140.

[0077] The first advertising area selection screen 530 may include an always-on-display screen, a home screen, or a smart board screen.

[0078] The second advertising area selection screen 530 may include a second display screen and a widget screen.

[0079] The user equipment 10 can select the advertising areas to be sold via the first and second advertising area selection screens 530 and 540.

[0080] FIG. 6 illustrates a screen that provides a service for editing the advertising area according to the user's preferences.

[0081] The first editing screen 610 is a screen for editing the style (or type) of the advertising area, the size of the advertising area, and the type of targeted advertising on the Always-on-display screen.

[0082] Screen styles can include banner type, notification type, and VOD type.

[0083] The size of the advertising area can include small, medium, and large.

[0084] The type of targeted advertisement may include a Target AD type, which indicates that only targeted advertisements are displayed in the advertisement area, and an all-type.

[0085] The second editing screen 620 is a screen for editing the style (or type) of the advertising area, the size of the advertising area, and the type of targeted advertising on the smart board screen.

[0086] Screen styles can include banner type, notification type, and VOD type.

[0087] The size of the advertising area can include small, medium, and large.

[0088] The type of targeted advertisement may include a Target AD type, which indicates that only targeted advertisements are displayed in the advertisement area, and an all-type.

[0089] As described above, when the advertising area information and advertising use information are set, a wallet generation completion screen 630 may be displayed.

[0090] The wallet generation completion screen 630 may be a blockchain wallet that receives compensation earned from the sale of advertising space.

[0091] The advertisement display screen 640 may be a screen showing the state in which the advertisement area of ​​the actual user device 100 is sold by an advertisement buyer and an advertisement is displayed.

[0092] The advertisement display screen 640 may include an advertisement area 641 in which advertisements are displayed on the always-on-display screen of the user equipment 100 .

[0093] As described above, according to the embodiment of the present disclosure, a user can edit the style, size, etc. of the advertisement area, and thus can receive a user-customized advertisement.

[0094] Meanwhile, the user device 10 can include the advertising sales information 405 in the metadata of a human NFT (Non-Fungible Token) and transmit it to the marketplace server 20.

[0095] FIG. 7 is a diagram illustrating a human NFT according to one embodiment of the present disclosure.

[0096] A user can issue a human NFT. The user equipment 10 can generate a human NFT through an advertising service application. The human NFT may be an NFT that can identify the user.

[0097] The metadata of a human NFT may include advertising sales information, including personal information, advertising space information, and advertising usage information.

[0098] The metadata of a human NFT can further include information entered directly by the user.

[0099] The user equipment 10 can encrypt the human NFT including the advertising sales information and transmit the encrypted human NFT to the marketplace server 20.

[0100] The marketplace server 20 can identify the user of the user equipment 10 through the human NFT and obtain advertising sales information for the identified user.

[0101] The marketplace server 20 can decrypt the encrypted human NFT.

[0102] FIG. 4 will be explained again.

[0103] The processor 190 of the user equipment 10 may transmit the acquired advertising sales information to the marketplace server 20 via the communication circuit 110 (S405).

[0104] The processor 190 can include the advertising sales information in the human NFT of FIG. 7 and transmit it to the marketplace server 20.

[0105] The processor 190 can register advertising sales information with the marketplace server 20 via smart contracts on the blockchain platform.

[0106] The transmission of advertising sales information to the marketplace server 20 may be a smart contract offering process.

[0107] The controller 290 of the marketplace server 20 can register the received advertising sales information in the database 230 (S407).

[0108] The controller 290 of the marketplace server 20 can store the received advertising sales information in the database 230 .

[0109] Database 230 may store an advertising sales information set that includes advertising sales information received from each of a plurality of user devices.

[0110] The advertisement service server 30 transmits advertisement purchase information to the marketplace server 20 (S409).

[0111] The advertisement service server 30 may be a server operated by an advertiser or an advertisement agency.

[0112] The advertisement service server 30 may transmit advertisement purchase information for purchasing the advertisement space provided via the user device 10 to the marketplace server 20 .

[0113] The advertising purchase information may include target segments (customer groups that will view the targeted advertisement), advertising display costs, and advertising display periods.

[0114] FIG. 8 is a diagram illustrating advertisement purchase information according to an embodiment of the present disclosure.

[0115] Referring to FIG. 8, advertisement purchase information 800 may include target segments including target age groups and types of targeted advertisements, as well as advertisement display costs and display times.

[0116] FIG. 4 will be explained again.

[0117] The controller 290 of the marketplace server 20 acquires a user list that matches the advertisement purchase information based on the advertisement sales information set stored in the database 230 in response to the received advertisement purchase information (S411).

[0118] The controller 290 can compare the ad sales information set with the ad purchasing information and, depending on the comparison result, obtain a user list including one or more pieces of ad sales information that match the ad purchasing information.

[0119] FIG. 9 is a diagram illustrating a user list according to an embodiment of the present disclosure.

[0120] The user list 900 may include a first user item 910 including personal information, advertising area information, and advertising usage information for a first user A and a second user item 930 including personal information, advertising area information, and advertising usage information for a second user B.

[0121] The marketplace server 20 can extract a user list 900 that matches the advertisement purchasing information 800 from the database 230 using the advertisement purchasing information 800 shown in FIG.

[0122] The controller 290 of the marketplace server 20 transmits the user list to the advertisement service server 30 via the communication interface 210 (S413), and receives an advertisement purchase request from the advertisement service server 30 (S415).

[0123] The advertisement service server 30 can display a user list and select advertisement sales information corresponding to a user who wishes to purchase an advertisement from the user list.

[0124] The advertisement service server 30 can select a user item from the user list 900 for purchasing an advertisement.

[0125] The advertisement service server 30 may transmit an advertisement purchase request including the selected user items to the marketplace server 20 .

[0126] That is, the advertisement purchase request may be an action to purchase the advertisement area of ​​the selected user item.

[0127] The marketplace server 20 can receive advertising purchase requests via smart contracts on the blockchain platform.

[0128] The ad purchase request may be an acceptance process that responds to the smart contract offer.

[0129] The controller 290 of the marketplace server 20 transmits advertising purchase confirmation information to the user equipment 10 in response to the received advertising purchase request (S417), and the user equipment 10 can display advertising contract conclusion information based on the advertising purchase confirmation information on the display 140 (S419).

[0130] For example, if the first user item 910 in FIG. 9 is a purchase target of the advertiser, the marketplace server 20 may transmit advertisement purchase confirmation information to the user equipment 10 corresponding to the first user item 910.

[0131] The marketplace server 20 can automatically transmit advertisement purchase confirmation information to the user device 10 according to a smart contract in response to an advertisement purchase request received from the advertisement service server 30.

[0132] The advertisement purchase confirmation information may include an action of approving the advertisement sales information provided by the user equipment 10 and compensation (coins) for the advertisement purchase.

[0133] That is, the reward included in the advertisement purchase confirmation information is automatically deposited into the blockchain wallet of the user device 10 by the smart contract. The reward included in the advertisement purchase confirmation information is recorded in the blockchain network by the smart contract.

[0134] The controller 290 of the marketplace server 20 transmits a control signal to the advertisement distribution platform server 40 to transmit an advertisement to the user equipment 10 (S421).

[0135] The control signal may include information regarding the identification information of the user equipment 10, the type of advertisement, the advertisement display period, and the advertisement area of ​​the user equipment 10.

[0136] The control signal may include identification information of the user equipment 10, advertising area information, and advertising usage information.

[0137] In response to receiving the control signal, the advertisement distribution platform server 40 can transmit the advertisement to the corresponding user device 10 for the advertisement display period.

[0138] The user device 10 can display the advertisement received from the advertisement distribution platform server 40 in the set advertisement area for a display period.

[0139] 10 and 11 are diagrams illustrating examples of providing advertisements in an advertisement area of ​​a user device in various forms according to an embodiment of the present disclosure.

[0140] 10 and 11, it is assumed that a contract for the use of advertising space between a user and an advertiser or advertising agency has been concluded by smart contract as in FIG. 4.

[0141] Referring to FIG. 10, a home screen 1010 of the user equipment 10 includes an advertising area 1011 on a position corresponding to an application icon.

[0142] The advertisement area 1011 includes advertisement content 1013 transmitted by the advertisement distribution platform server 40 .

[0143] The advertising content 1013 may be an image of a product or an icon corresponding to a recommended application.

[0144] By utilizing the area of ​​the application icons as an advertising area, the spatial utilization of the display area of ​​the user equipment 10 is increased.

[0145] The smart board screen 1030 can include a card banner area 1031 that indicates an advertising area, and a widget area 1033.

[0146] The size of each of the card banner area 1031 and the widget area 1033 can be adjusted by user settings.

[0147] If the size of each of the card banner area 1031 and the widget area 1033 changes, the cost for advertising changes.

[0148] The card banner area 1031 may be a card-type advertising area.

[0149] The widget area 1033 may include user participation-driven advertisements, which may be advertisements that encourage user input, such as quiz advertisements or research advertisements.

[0150] FIG. 11 is an example of how advertisements are presented when the display 140 of the user equipment 10 has dual screens.

[0151] Referring to FIG. 11, a first screen 1110 of the user equipment 10 may include a video playback area 1111, a first advertising area 1112, a video information area 1113, a second advertising area 1114 and another video information area 1115.

[0152] In this state, when the display 140 of the user equipment 10 is expanded to a dual screen, a first advertising area 1112 and a second advertising area 1114 may be displayed on the second screen 1130, and a video playback area 1111, a video information area 1113 and another video information area 1115 may be displayed on the first screen 1110.

[0153] That is, according to the embodiment of FIG. 11, the area where the advertisement is displayed and the area where the content is played can be separated via the dual screen, allowing the user to view the advertisement more intuitively.

[0154] FIG. 12 is a diagram illustrating a process in which a user device grasps a user's advertising preferences according to an embodiment of the present disclosure.

[0155] Referring to FIG. 12, a TV 1200 is playing an advertising video 1210 for a product.

[0156] The user equipment 10 may receive information about the advertisement video 1210 from the TV 1200 via wireless communication. The information about the advertisement video 1210 may include one or more of the name and type of the product being advertised in the advertisement video 1210.

[0157] The user equipment 10 may display a pop-up window 1230 on the display 140 in response to receiving information about the advertising video 1210.

[0158] The pop-up window 1230 may be a window for understanding the preferences of the advertisement currently being viewed on the TV 1200 .

[0159] The user equipment 10 can collect the user's preferences for the advertisements they view and the advertised products through the pop-up window 1230.

[0160] The collected preferences may be included in the personal information obtained in step S403 of FIG.

[0161] 13 and 14 are diagrams illustrating a process of trading advertising space between a user equipment manufacturer and an advertiser via a marketplace.

[0162] FIG. 13 shows a case where the user equipment 10 is a mobile device, and FIG. 14 shows a case where the user equipment 10 is a TV.

[0163] Referring to Figure 13, a mobile device manufacturer 1310 can be a seller of advertising space.

[0164] The following process is all carried out by smart contracts on the blockchain platform.

[0165] That is, the mobile device manufacturer 1310 can install a launcher app on the mobile device, and can set an area corresponding to one of the launcher apps as an advertisement area.

[0166] For example, the mobile device manufacturer 1310 can set the area corresponding to the fourth icon on the home screen as an advertising area, and can additionally set the period, cost, and number of devices for the advertising area.

[0167] The marketplace server 20 can register advertising offer information 1330 provided to the mobile device manufacturer 1310, including the location of the advertising area on the mobile device (fourth app), advertising period, advertising cost, and number of devices.

[0168] An advertiser or advertising agency can be an advertising buyer 1350 .

[0169] The advertisement buyer 1350 can purchase the advertisement offer by referring to the advertisement offer information 1330 registered in the marketplace server 20 .

[0170] In this case, advertising content provided by the advertising buyer 1350 may be displayed in the area of ​​the mobile device corresponding to the fourth app.

[0171] Referring to FIG. 14, a TV manufacturer 1310 can be a seller of advertising space.

[0172] The following process is all carried out by smart contracts on the blockchain platform.

[0173] That is, the TV manufacturer 1410 can install a launcher app on the TV. The TV manufacturer 1410 can set an area corresponding to one of the launcher apps or content areas representing each launcher app as an advertisement area.

[0174] The content area may be an area where thumbnail images of content provided by the launcher app are displayed.

[0175] For example, the TV manufacturer 1410 can set an area corresponding to the second content area on the home screen as an advertisement area, and can additionally set the period, cost, and number of devices for the advertisement area.

[0176] The marketplace server 20 can register advertisement offer information 1430 provided to a TV manufacturer 1410, including the location of the advertisement area on the TV (second content area), advertisement period, advertisement cost, and number of devices.

[0177] An advertiser or advertising agency can be an advertising buyer 1450 .

[0178] The advertisement buyer 1450 can purchase the advertisement offer by referring to the advertisement offer information 1430 registered in the marketplace server 20 .

[0179] In this case, advertising content provided by the advertising buyer 1450 may be displayed in a second content area of ​​the TV.

[0180] According to an embodiment of the present disclosure, the above-described method may be embodied as processor-readable code stored on a program-recorded medium, such as a ROM, RAM, CD-ROM, magnetic tape, floppy disk, or optical data storage device.

[0181] The user equipment described above is not limited to the configurations and methods of the above-described embodiments, and the above embodiments may be configured by selectively combining all or part of each embodiment to allow for various modifications.

Claims

1. a marketplace server, a communications interface for receiving advertising sales information from user equipment, including personal information, advertising space information, and advertising usage information; a database storing said advertising sales information; a controller that receives an advertisement purchase request for the advertisement sales information from an advertiser service server, and transmits advertisement purchase confirmation information including a reward to the user device in response to the received advertisement purchase request.

2. The controller 2. The marketplace server of claim 1, wherein the marketplace server receives advertisement purchase information from the advertiser service server, compares the received advertisement purchase information with an advertisement sales information set corresponding to a plurality of user devices, and obtains a user list including a plurality of user items included in the advertisement purchase information according to a comparison result.

3. The controller 3. The marketplace server of claim 2, wherein the marketplace server transmits the user list to the advertiser service server and receives from the advertiser service server the advertisement purchase request including the user item that the advertiser service server wishes to purchase from the plurality of user items.

4. The controller The marketplace server of claim 3 , wherein a user list to be included in the advertising purchase information is extracted from the advertising sales information set.

5. The controller The marketplace server of claim 1 , further comprising: transmitting a control signal to an advertisement distribution platform server to transmit an advertisement corresponding to the advertisement area information and the advertisement usage information to the user device.

6. the user device and the marketplace server are connected by a blockchain network; the marketplace server and the advertiser service server are connected by the blockchain network; The controller The marketplace server of claim 1 , wherein the reward is automatically deposited into a wallet corresponding to the user device through a smart contract in response to the advertisement purchase request.

7. The controller The marketplace server of claim 1 , wherein the marketplace server receives a human non-fungible token (NFT) including the advertising sales information from the user device.

8. The advertising area information is an advertising area set by a user of the user device on a screen of the user device; The advertising usage information is The marketplace server of claim 1 , further comprising: a period of time for displaying advertisements on the advertising area; and a display cost.

9. The marketplace server according to claim 1 , wherein the degree of the compensation varies depending on the extent to which the personal information is open.

10. 1. A method of operating a marketplace server, comprising: receiving advertising sales information from the user equipment, the advertising sales information including personal information, advertising area information, and advertising usage information; storing the advertising sales information; receiving an advertisement purchase request for the advertisement sales information from an advertiser service server; transmitting advertisement purchase confirmation information including a reward to the user device in response to the received advertisement purchase request.

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