Advertising display

Abstract

To provide an advertising display device which can be manufactured at low cost, does not soil an advertising location with the light source, and can give customers a visual effect by light emission from a light source and an advertising effect by displaying product advertising information. [Solution] The advertising display device 10 has a display unit 11 that displays product advertising information using video or images, an audio output unit 12 that outputs the product advertising information by audio, a light source arranged on the side opposite to the side on which the display unit is arranged, and a paper casing 20 that holds the display unit 11, the audio output unit 12 and the light source together.

Description

[Technical field]

[0001] The present invention relates to an advertising display device. [Background technology]

[0002] Terminals capable of playing and displaying content data such as video, images, and audio are installed in advertising locations such as product shelves and counters in stores, and product advertisements are provided by such devices. In general, advertisements using such content such as video, images, and audio are called electronic POP advertisements, and terminals that provide such POP advertisements are known as electronic POP terminals.

[0003] To highlight particular products and attract customer attention, such electronic POP terminals are installed in advertising locations such as store shelves in combination with light sources that illuminate the products.

[0004] However, light sources (e.g. LEDs) are often not properly installed on the shelves and are hanging down from the shelves. In this case, the light sources that are meant to increase the appeal of the products to customers end up dirtying the area around the shelves and giving customers the impression that the products are messy.

[0005] Patent document 1 discloses an electronic POP advertising terminal that is used for POP advertising, such as by placing it in front of a retail store, and that has an EL sheet attached to areas other than the LCD display or speaker section, thereby causing the characters of the advertising elements to emit light, thereby enhancing the visual effect and advertising effectiveness.

[0006] However, in order to change the characters displayed on the EL sheet, the EL sheet itself must be newly designed and produced, and the production of a new EL sheet entails a relatively large cost. [Prior art documents] [Patent documents]

[0007] [Patent Document 1] Utility Model Registration No. 3202533 Summary of the Invention [Problem to be solved by the invention]

[0008] To provide an advertising display device that can be manufactured inexpensively, can provide customers with a visual effect by emitting light from a light source and an advertising effect by displaying product advertising information without soiling the advertising location with the light source. [Means for solving the problem]

[0009] This problem is solved by an advertising display device comprising a display unit which displays product advertising information through video or images, an audio output unit which outputs the product advertising information through audio, a light source which is arranged on the side opposite to the side on which the display unit is arranged, and a paper casing which holds the display unit, the audio output unit and the light source together. [Brief description of the drawings]

[0010] [Figure 1] 1 is a schematic front view of an advertising display device according to an embodiment of the present invention; [Diagram 2] FIG. 2 is a schematic rear view of the advertising display device. [Diagram 3] FIG. 2 is a schematic perspective view of an advertising display device according to another embodiment of the present invention, equipped with a paper sleeve; [Figure 4] 10 is a schematic front view of an advertising display device according to another embodiment of the present invention, with a printed sticker attached to the front. FIG. [Diagram 5] 5 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which four buttons are installed on the advertising display device shown in FIG. 4. FIG. [Figure 6] 5 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which a human presence sensor is installed in the advertising display device shown in FIG. 4. FIG. [Figure 7] 5 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which an external speaker is connected to the advertising display device shown in FIG. 4. FIG. [Figure 8]FIG. 11 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which three advertising display devices are arranged horizontally and integrated together. [Figure 9] 11 is a schematic rear perspective view of an advertising display device according to another embodiment of the present invention, in which a metal stay as an installation part is attached to the back side. FIG. [Figure 10] FIG. 11 is a schematic rear perspective view of an advertising display device according to another embodiment of the present invention, equipped with a plastic stand as an installation part. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] FIG. 1 is a schematic front view of an advertising display device according to an embodiment of the present invention, and FIG. 2 is a schematic rear view of the same advertising display device. The advertising display 10 has a rectangular outer shape and includes a liquid crystal monitor 11 as a display unit that displays product advertising information by video or image, a speaker 12 as an audio output unit that outputs the product advertising information by audio, and an LED light 13 as a light source that is located on the back surface opposite to the front surface on which the liquid crystal monitor 11 is located. The LED light 13 is located on the upper part of the back surface of the advertising display 10, which makes it easier for the light emitted from the LED light 13 to hit products displayed behind the advertising display 10, making it easier for the brightly lit products to catch the customer's eye.

[0012] The advertising display 10 also has a power jack 18 for inserting a plug (not shown) of a power adapter that supplies power from an external power source (not shown) to the display body, a USB port 17 for inserting a USB memory (not shown), and an internal memory (not shown) for copying and storing advertising information for products stored in the inserted USB flash drive (USB memory). The advertising display 10 also has a power switch 14 that turns the power of the display body on and off when switched on and off, and a light source switch 15 that turns the power of the LED light 13 on and off when switched on and off. The advertising display 10 also has a volume adjustment button 16 (volume up button and volume down button) on the back side for adjusting the volume output from the speaker 12.

[0013] The advertising display 10 also has a paper housing 20 that holds the LCD monitor 11, the speaker 12, the LED light 13, the power switch 14, the light source switch 15, and the volume control button 16 as one unit. The internal structure (not shown) that holds the LCD monitor 11 and other components is all made of paper and is a part of the paper housing 20. The internal structure is formed by folding and gluing paper, and has projections and recesses for holding the LCD monitor 11 and other components. The front surface of the advertising display 10, in which each component is held as one unit by the paper housing 20, is formed almost flat, and the LCD monitor 11, the speaker 12, and the paper housing 20 are almost flush with each other. Similarly, the back surface of the advertising display 10 is also formed almost flat, and the LED light 13, the volume control button 16, and the paper housing 20 are almost flush with each other. Similarly, the right and left sides of the advertising display 10 are also formed almost flat, but the power switch 14 and the light source switch 15 slightly protrude from the right side surface.

[0014] The LCD monitor 11 may have a size of, for example, 10 inches, 7 inches, 4.3 inches, etc., and the advertising display device as a whole can be configured to be compact. The size of the paper housing 20 can be easily changed, and by changing the size of the paper housing 20, the size of the entire advertising display device can be changed in various ways depending on the advertising location.

[0015] According to the advertising display device 10 of the embodiment of the present invention, the LED lights 13 are integrated on the back surface, so that the LED lights 13 do not hang down from the product shelf, giving customers a cluttered impression, and the visual effect of the LED lights 13 and the advertising effect of the display of product advertising information (for example, playing a video related to the product advertisement) can be reliably given to customers. In addition, the housing is made of paper, and a mold for manufacturing the housing is not required, so the manufacturing cost can be kept low. Furthermore, because the housing is made of paper, the advertising display device 10 is lightweight and easy for users to handle.

[0016] Next, a method of operating the advertisement display device 10 will be described. First, the user turns on the power of the advertising display device 10 by turning on the power switch 14 arranged on the side of the main body while inserting the plug of the power adapter (not shown) into the power jack 18. Then, the video or image stored in the built-in memory (not shown) is displayed on the LCD monitor 11, and the sound is output from the speaker 12. When the user wants to change the video, image, and sound, the user inserts a USB memory (not shown) storing new video data, image data, and sound data into the USB port 17, and the built-in memory (not shown) is automatically updated and the new video, image, and sound are output. The user can adjust the volume output from the speaker 12 by pressing the volume control button 16 (volume up button and volume down button) arranged on the back side. In addition, the user can turn on the light source switch 15 arranged on the back side of the main body to turn on the LED light 13 and shine light on the product arranged behind the advertising display device 10. When lighting is not required, the user can turn off the light source switch 15 to turn off the LED light 13.

[0017] FIG. 3 is a schematic perspective view of an advertising display device according to another embodiment of the present invention, which is equipped with a paper sleeve. As shown in the figure, a paper sleeve 19 can be attached to the advertising display device 10 as a decorative part that decorates the exterior of the advertising display device 10. The paper sleeve 19 is formed as a tubular body having a rectangular cross-sectional shape, and has a size that fits exactly to the advertising display device body. The paper sleeve 19 can be placed over the advertising display device 10 by inserting and sliding one end of the advertising display device 10 into one end of the paper sleeve 19. The front of the paper sleeve 19 is formed with a plurality of speaker openings 24 that overlap the speaker 12 of the advertising display device 10 when fitted, and a monitor opening 22 that corresponds to the position and size of the liquid crystal monitor 11 of the advertising display device 10. In order to maintain strength, no opening is formed on the back of the paper sleeve 19 formed as a tubular body.

[0018] Product advertising information (not shown) can be displayed, particularly printed, on the paper sleeve 19, and the paper sleeve 19 can be manufactured inexpensively. The paper sleeve 19 can also be colorfully colored in a variety of colors. The advertising information can include various information such as the product name, the material and characteristics of the product, and whether or not intellectual property rights have been acquired. Therefore, by manufacturing a new paper sleeve 19 for the product to be advertised and attaching it to the advertising display 10, the color and text information of the paper sleeve 19 can provide a visual effect and advertising effect to customers.

[0019] FIG. 4 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which a printed sticker is attached to the front surface. As shown in the figure, a printed sticker 23 can be attached to the front of the main body of the advertising display device 10 as a decorative part that decorates the exterior of the advertising display device 10. The printed sticker 23 has a rectangular shape like the advertising display device 10, and has a size that fits exactly to the main body of the advertising display device. The printed sticker 23 has a plurality of speaker openings 24 that overlap with the speaker 12 of the advertising display device 10 when attached, and a monitor opening 25 that corresponds to the position and size of the liquid crystal monitor 11 of the advertising display device 10. The printed sticker 23 can also be colorfully colored in various colors. Therefore, by manufacturing a new printed sticker 23 according to the product to be advertised and attaching it to the advertising display device 10, the visual effect and advertising effect due to the color and text information of the printed sticker 23 can be given to customers.

[0020] FIG. 5 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which four buttons are installed on the advertising display device shown in FIG. As shown in the figure, the advertising display device 10 according to this embodiment further has four buttons on its top. These buttons correspond to, for example, Japanese, English, Chinese, and Korean, and the user can change the audio language output from the speaker 12 by pressing one of the buttons 26. These audio data are stored in an internal memory (not shown) of the advertising display device 10. According to this embodiment, the advertising effect on customers can be improved by changing the output language to match the nationality of the customers that are most desired to be appealed to.

[0021] FIG. 6 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which a human presence sensor is installed in the advertising display device shown in FIG. As shown in the figure, the advertising display 10 according to this embodiment further includes a human sensor 28 below the speaker 12 and the speaker opening 24 for detecting a nearby person 27. The human sensor 28 may be an infrared sensor that detects human movement by infrared rays, a sound sensor that reacts to sound, an ultrasonic sensor that detects objects or people by ultrasonic waves, or a touch sensor that detects static electricity when touched by a person. The advertising display 10 is configured to display product advertising information on the liquid crystal monitor 11 or emit product advertising information from the speaker 12 when the human sensor 28 detects a person. According to this embodiment, the human sensor 28 detects that a customer who is interested in a product approaches the product, and product advertising information can be provided to the customer from the beginning, thereby improving the advertising effect on the customer.

[0022] FIG. 7 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which an external speaker is installed in the advertising display device shown in FIG. As shown in the figure, the advertising display device 10 according to this embodiment is connected to an external speaker 29. By outputting louder or higher quality voice or music through the external speaker 29, it is possible to attract the attention of customers, and thus to improve the effectiveness of advertising to customers.

[0023] FIG. 8 is a schematic front view of an advertising display device according to another embodiment of the present invention, in which three advertising display devices are arranged horizontally and integrated together. In this embodiment, the advertising display 50 is formed by integrating three advertising displays 10 laterally using a long and narrow paper sleeve 19 as a decorative part that decorates the exterior of the advertising display 50. On the front side of the paper sleeve 19, there are formed a plurality of speaker openings 24 that overlap with the speakers 12 of the advertising display 10 when fitted, and three monitor openings 22 that correspond to the positions and sizes of the three LCD monitors 11 of the advertising display 10. To maintain strength, no openings are formed on the rear side of the paper sleeve 19, which is formed as a cylindrical body.

[0024] The same product advertisement information may be displayed on the three LCD monitors 11, or different product advertisement information may be displayed on the three LCD monitors 11. The advertisement display device 50 according to this embodiment is elongated and configured with three LCD monitors 11, so that it is easy to catch the customer's eye and can attract the customer's attention more easily.

[0025] FIG. 9 is a schematic rear perspective view of an advertising display device according to another embodiment of the present invention, in which a metal stay as an installation part is attached to the rear surface. As shown in the figure, two metal stays 31 as installation parts are attached to the back surface of the advertising display device 10 below the LED light 13. Since the metal stays 31 are formed with a V-shaped cross section, the advertising display device 10 can be attached to a product shelf by hooking the metal stays 31 onto the front surface of the product shelf, for example. The cross section of the metal stays 31 is not limited to being V-shaped, but may also be L-shaped. Furthermore, the installation parts that can be attached to the back surface of the advertising display device 10 are not limited to the metal stays 31, but may also be plastic hooks (not shown), paper stands (not shown), etc.

[0026] Since the metal stay 31 is attached below the LED light 13, the light emitted from the LED light 13 is not blocked by the metal stay 31 and strikes the products displayed behind the advertising display device 10, making the products more noticeable than those not struck by the light.

[0027] FIG. 10 is a schematic rear perspective view of an advertising display device according to another embodiment of the present invention, with a plastic stand attached as an installation part. The paper sleeve 19 or the printed sticker 23 is attached to the advertising display body, and a plastic stand 33 is attached to the advertising display 10. The stand 33 is configured to be bendable at multiple points, and has a support surface 34 for supporting the advertising display 10. Since the support surface 34 is in flat contact with the display surface of the product shelf, the advertising display 10 can be fixed at an angle that allows customers to easily view the LCD monitor 11, and products can also be arranged on the support surface 34. The support surface 34 also has the function of catching the displayed products if they fall over, and preventing the products from spilling onto the lower shelves. [Explanation of symbols]

[0028] 10 Advertising display 11 LCD monitor (display) 12 Speaker (audio output section) 13 LED light (light source) 19 Paper sleeve (decorative part) 20 Paper case 23 Printed stickers (decorative parts)

Claims

1. a display unit that displays advertisement information of the product using video or images; an audio output unit that outputs the advertisement information of the product by audio; a light source disposed on a surface opposite to a surface on which the display unit is disposed; and a paper casing that integrally holds the display unit, the audio output unit, and the light source.

2. 2. The advertising display device according to claim 1, further comprising a decorative portion for decorating the exterior of the advertising display device.

3. 3. The advertisement display device according to claim 2, wherein advertisement information for the product is displayed on the decorative portion.

Images