Diaper packaging bags

Abstract

To provide a packaging bag for diapers, which enables a consumer to reliably determine that the diaper is the one he or she desires, and which increases the degree of freedom in design. [Solution] The diaper packaging bag 1 is a substantially rectangular parallelepiped consisting of a front surface 2, a back surface, a left side surface, a right side surface, a bottom surface, and a top surface. A product type display section 11 and a target person image display section 12 are arranged on the front surface of the packaging bag 1 at a distance so as not to overlap each other, and the target person image display section 12 has an area of ​​30% or less of the area of ​​the front surface. The same or similar target image display sections 13 are provided near the product type display section 11 and the target person image display section 12. The contrast between the target image display section 13 arranged near the product type display section 11 and the surrounding color is stronger than the contrast between the target image display section 13 arranged near the target person image display section 12 and the surrounding color.

Description

[Technical Field]

[0001] The present invention relates to a diaper packaging bag. [Background technology]

[0002] Packaging bags for absorbent articles such as diapers have been designed with various designs and other features for various purposes. For example, Patent Document 1 proposes a package in which a display area showing information about the absorbent article is located in the direction a character is pointing. Patent Document 2 proposes a technology that makes the image of the wearer placed on the packaging bag clearer than the image of an assistant, in order to allow intuitive image recognition of the target wearer. Patent Document 3 proposes a package in which the display area for the main function of the diaper is larger than the display area for the secondary function. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2018-122865 [Patent Document 2] Japanese Patent Application Laid-Open No. 2013-139294 [Patent Document 3] Japanese Patent Application Laid-Open No. 2009-291254 Summary of the Invention [Problem to be solved by the invention]

[0004] Conventionally, when purchasing diapers at a store, consumers check the information (brand name, target user, size, etc.) printed on the packaging bag. For example, packaging bags for baby diapers are printed with the brand name, an image (photo or design) of a baby wearing a diaper, a symbol indicating the size, etc., and consumers use this information to check whether the brand name is familiar and whether the size is what they are looking for. In particular, what consumers look at first is often the image of a baby wearing a diaper. Therefore, by displaying a large image of a baby, it is possible to indicate that the product is a specific diaper and to indicate the size of that diaper. However, in this case, the image of the baby takes up most of the front of the packaging bag, and as a result, the brand name and the image of the baby overlap in part or in whole, which restricts the freedom of design. In view of the above, the present invention relates to a diaper packaging bag that allows consumers to reliably determine that the diaper is the one they are looking for and allows for greater freedom in design. [Means for solving the problem]

[0005] The present invention provides a diaper packaging bag having a product type display section and a subject image display section on the same surface of the diaper packaging bag, the subject image display section having an area of ​​30% or less of the area of ​​the same surface, the same or similar focus image display sections provided near the product type display section and the subject image display section, the focus image display sections display facial expressions and actions, and the contrast between the focus image display section arranged near the product type display section and the surrounding color is stronger than the contrast between the focus image display section arranged near the subject image display section and the surrounding color. [Effects of the Invention]

[0006] The diaper packaging bag of the present invention allows consumers to reliably identify the diaper as the one they are looking for, and also allows for greater freedom in design. [Brief explanation of the drawings]

[0007] [Figure 1] 1 is a plan view showing the arrangement of each display unit on the front of a packaging bag according to one embodiment of the present invention; [Figure 2] FIG. 10 is a diagram showing an example of a contour pattern of a target image display section. [Figure 3] FIG. 10 is a diagram illustrating an example of a size display section. DETAILED DESCRIPTION OF THE INVENTION

[0008] Hereinafter, a preferred embodiment of the diaper packaging bag according to the present invention will be described with reference to the drawings.

[0009] FIG. 1 is a plan view showing an outline of the front surface of a packaging bag for baby diapers, as an example of a packaging bag for diapers (hereinafter also referred to as a packaging bag). When diapers are stored in the packaging bag 1, the packaging bag 1 forms a substantially rectangular parallelepiped having a front, rear, left side, right side, bottom, and top. In other words, the aforementioned surfaces of the packaging bag 1 refer to the respective outer surfaces of the package formed into a three-dimensional shape by enclosing diapers in the packaging bag 1. Each surface refers to a visually defined area when the packaging bag in the state of the package is viewed in plan. The aforementioned front surface is the surface that primarily presents the product to consumers. 1, in order to facilitate understanding of the arrangement of the display sections, detailed configuration of the packaging bag other than the surfaces of the three-dimensional shape is omitted, for example, folds, joints, etc. of the packaging bag are omitted.

[0010] As shown in FIG. 1, the packaging bag 1 has a product type display section 11, a target person image display section 12, and a focus image display section 13 disposed near them, all on the same surface. The "same surface" refers to one of the outer surfaces of the packaging bag as described above. This same surface is preferably the front surface that promotes the product. In FIG. 1, the same surface is shown as the front surface. The up-down direction on this same surface is referred to as the vertical direction H. On the front surface 2 shown in FIG. 1, the vertical direction H is the direction determined from the orientation of the product type display section 11 and the target person image display section 12, and is the direction connecting the top and bottom surfaces of the packaging body. In this vertical direction H, the side relatively closer to the top surface is referred to as the top, and the side relatively closer to the bottom surface is referred to as the bottom. Below, each display section on this same surface will be described.

[0011] The product type display section 11 is a display section located in one area on the same surface of the packaging bag 1. The product type display unit 11 has information that allows consumers to visually recognize the product type. For example, the product type display unit 11 has information indicating the product name (brand name). In addition to the product name, the product type display unit 11 may also have information indicating the type of diaper (tape type, pants type, etc.) as needed. The product type display unit 11 may also combine the above information with one or more of other characters, symbols, figures, or pictures. The area 3 of the product type display section 11 can be defined as follows: When the front surface 2 of the packaging bag 1 is viewed in plan, a rectangle is drawn that is in contact with the outer periphery of the product type display section 11. At this time, each side of the rectangle is parallel to each side of the outer edge of the surface of the packaging bag 1 (the front surface in FIG. 1). The area within the obtained rectangle is defined as the area 3 of the product type display section 11, and the area of ​​the obtained rectangle is defined as the area of ​​the product type display section 11. The rectangle that defines the area 3 of the product type display section 11 is made up of an upper line 31, a lower line 32, a leftward line 33, and a rightward line 34. The product type display section 11 in Figure 1 has a configuration in which the brand name "Merries," its pronunciation "Merry's," and the word "pants" indicating the type of diaper are arranged in two rows, all arranged in an approximately oval shape.

[0012] The target person image display section 12 is a display section located in one area within the same plane of the packaging bag 1. The target person image display unit 12 visually displays an image of an infant wearing a diaper, allowing the user to recognize the target age information. The target person image display unit 12 may be a photograph of an infant wearing a diaper, or may be a picture of an infant, as long as it shows the infant wearing a diaper. The diaper target age information is preferably displayed on the target person image display unit 12 in the position that an infant of the target age can assume. For example, a lying position for a newborn, a sitting position for an infant of about six months, a crawling position for an infant of about nine months, and a standing position for an infant of about ten months may be displayed. In FIG. 1, the diaper target age information is shown by an infant wearing a diaper and in a crawling position. This helps consumers recall the diaper size information. Area 4 of subject image display section 12 can be defined in the same manner as area 3 of product type display section 11. The area within the obtained rectangle is area 4 of subject image display section 12, and the area of ​​the obtained rectangle is the area of ​​subject image display section 12. The rectangle defining area 4 of subject image display section 12 consists of an upper line 41, a lower line 42, a leftward line 43, and a rightward line 44.

[0013] Within the same plane of the packaging bag 1, the product type display section 11 and the subject image display section 12 are arranged at a distance from each other so as not to overlap. There are no particular limitations on the arrangement of the product type display section 11 and the subject image display section 12 as long as they do not overlap, but it is preferable that the side of region 3 of the product type display section 11 facing the subject image display section 12 and the side of region 4 of the subject image display section 12 facing the product type display section 11 are spaced apart by 3 cm or more, and more preferably 5 cm or more. There is no particular limitation on the upper limit, but 10 cm is preferable. In the arrangement shown in FIG. 1, it is preferable that side 32 and side 41 are within the above range. By arranging in this manner, it is possible to provide the product type display section 11 and the target person image display section 12 separately, and to arrange other display sections etc. in the areas other than these. As a result, the design of the packaging bag 1 can be improved.

[0014] The focus image display unit 13 (13a, 13b) refers to a display unit that can visually appeal to consumers about the image of the product. There are no particular limitations on the focus image display unit 13, as long as it is different from the target image display unit 12 that shows the target person wearing the diaper. Examples of the focus image display unit 13 include pictures and photographs of mascot characters of vehicles, food, plants, insects, humans, animals, etc. (hereinafter referred to as living things, etc.). The focus image display unit 13 may be a mascot character that anthropomorphizes and / or deforms and / or realistically depicts living things, etc., by modifying and emphasizing their characteristics, size, etc. An anthropomorphized and / or deformed mascot character of living things such as insects and animals is more preferred. The mascot character may have facial expressions, may be wearing clothes, and may be holding accessories, belongings, etc. An anthropomorphized character preferably has eyes and a mouth. There may be one or more mascot characters constituting the focused image display section 13. The focused image display section 13 (13a and 13b) in Fig. 1 is a single anthropomorphic rabbit mascot character. Area 5 of focus image display section 13 can be defined in the same manner as area 3 of product type display section 11. The area within the obtained rectangle is defined as area 5 of focus image display section 13, and the area of ​​the obtained rectangle is defined as the area of ​​focus image display section 13. The rectangle defining area 5 of focus image display section 13 is made up of an upper line 51, a lower line 52, a leftward line 53, and a rightward line 54.

[0015] The focus image display units 13 are provided near the commodity type display unit 11 and near the target person image display unit 12 (focus image display units 13a and 13b). Here, "located nearby" refers to an arrangement in which a consumer viewing the product display can recognize the focus image display unit 13, the product type display unit 11, and the target image display unit 12 as a single unit. Taking the arrangement of the product type display unit 11 and the target image display unit 13a as an example, these display units overlap or are in contact. "In contact" here refers to a state in which the distance between the edge of area 3 of the product type display unit 11 facing the focus image display unit 13a and the edge of area 5 of the target image display unit 13a facing the product type display unit 11 is 2 cm or less. "Overlapping" of the product type display unit 11 and the target image display unit 13a includes a state in which the product type display unit 11 and the target image display unit 13a completely overlap (one area extends into the other area) and a state in which they partially overlap. This positional relationship also applies to the relationship between the target image display unit 12 and the target image display unit 13b. In Figure 1, the focus image display section 13a is arranged within the product type display section 11, and the product type display section 11 and the focus image display section 13a completely overlap, and the target image display section 12 and the focus image display section 13b partially overlap.

[0016] The focus image display unit 13a and the focus image display unit 13b are the same or similar focus image display units. Here, "the same or similar focus image display units" refers to units that can be perceived (recognized) as the same thing, and may differ in posture, facial expression (facial expression), behavior, belongings, clothing, number of rabbits, etc. For example, even if the rabbit in the focus image display unit 13a and the rabbit in the focus image display unit 13b are in different postures, they are considered to be the same or similar focus image display units. Also, for example, even if the rabbit in the focus image display unit 13a is one rabbit and the rabbit in the focus image display unit 13b is two rabbits, they are considered to be the same or similar focus image display units. In Figure 1, the rabbit in the target image display section 13a is standing with its left hand raised and looking in the direction that the left hand is pointing, while the rabbit in the target image display section 13b is standing and looking at an infant, but since both are rabbit characters, they are the same target image display section.

[0017] By arranging the two focus image display units 13 near the product type display unit 11 and the focus image display unit 13, respectively, the two focus image display units 13 act as indexes that attract the consumer's attention. As a result, the product type display unit 11 and the target person image display unit 12 are linked via these, allowing the consumer to grasp the information provided by the product type display unit 11 and the information provided by the target person image display unit 12 in an integrated manner.

[0018] The target image display area 13 is preferably a character related to the diaper brand (product name), and is preferably a character that is primarily related to the diaper brand. Here, "a character that is primarily related to the diaper brand" means a character that was created independently for the purpose of promoting the diaper. In other words, this does not include characters that were already released and / or used for other purposes before being used on the display of the diaper packaging bag. For example, this does not include characters that appear in copyrighted works such as picture books, animations, and television programs, or mascot characters. It is preferable that a character that is primarily associated with a diaper brand is one that is recognized by consumers as a character that is specialized for a specific brand of diaper, rather than being used in connection with that specific brand of diaper. An example of such a character is Merries Bunny. By making the focus image display section 13 a character that is primarily related to the brand of diaper, the effect of first directing the consumer's gaze to the product type display section 11 and the target person image display section 12 is enhanced, and the effect of allowing the consumer to grasp each piece of information in an integrated manner is further enhanced.

[0019] It is preferable that the focus image display section 13a arranged near the product type display section 11 contrast with the surrounding color, making the outline of the focus image display section 13a easily visible. This allows consumers to recognize the product type display section 11 and easily provide product type information visually. The surrounding color refers to the color of the surrounding pattern or the background color other than the pattern that the outline of the focus image display section 13a contacts. It is not necessary for all surrounding colors to contrast; only a portion may contrast. It is preferable that the surrounding color contrasts with the color of the portion that is furthest from the outline of the focus image display section 13a. In FIG. 1, this is the color of the approximately oval shape included in the product type display section 11 where the focus image display section 13a is arranged. Here, "contrasting" includes modes in which there is a difference in saturation and / or brightness, modes in which hues are separated on the color wheel, and modes that combine these (the same applies to the focus image display section 13b described below). For example, if the color difference (ΔE*ab) is 3.0 or more in the L*a*b* color system, contrast is perceived. Furthermore, it is preferable that the target image display section 13b arranged near the target image display section 12 contrasts with the surrounding color, making the outline of the target image display section 13b easily visible. This allows the consumer to recognize the target image display section 12 and easily provide target age information visually. The surrounding color refers to the color of the surrounding pattern or surface color that is in contact with the outline of the target image display section 13b, and is the color of the part that is in contact with the longest distance. In FIG. 1, it is the color of the decorative pattern display section (multiple circular shapes) that is in contact with the outline of the target image display section 13b. The surrounding color of the target image display portion 13a and the surrounding color of the target image display portion 13b may be the same or different. Furthermore, it is preferable that the contrast (C1) between the target image display section 13a arranged near the product type display section 11 and its surrounding color is stronger than the contrast (C2) between the target image display section 13b arranged near the target person image display section 12 and its surrounding color (C1>C2). This allows the consumer to visually guide their gaze from the product type information to the target age information, providing brand and size information and allowing them to select the desired product without stress. For example, it is preferable that the difference in color difference (ΔE*ab) between the contrast (C1) between the target image display section 13a and its surrounding color and the contrast between the target image display section 13b and its surrounding color is 1.0 or more.

[0020] In the packaging bag 1, the target person image display section 12 has an area of ​​30% or less of the area of ​​the surface of the packaging bag 1 on which it is arranged. This makes it possible to create an area for providing display sections other than the product type display section 11 and the target person image display section 12. Furthermore, in order to increase design freedom, the combined area of ​​the product type display section 11 and the target person image display section 12 should be kept to half or less of the area of ​​the surface of the packaging body 1 on which they are arranged. Therefore, the target person image display section 12 preferably has an area of ​​25% or less, and more preferably an area of ​​20% or less, of the area of ​​the surface of the packaging bag 1 on which it is arranged. Furthermore, in order to enable consumers to quickly check size information at the store, the target person image display section 12 preferably has an area of ​​10% or more, and more preferably an area of ​​15% or more. In FIG. 1, subject image display section 12 has an area of ​​25% or less of front surface 2 of package 1.

[0021] In the packaging bag 1, the product type display section 11 preferably has an area of ​​30% or less of the surface area of ​​the packaging bag 1 on which it is arranged. This makes it possible to create an area for providing display sections other than the product type display section 11 and the target person image display section 12. Furthermore, in order to increase design freedom, the product type display section 11 preferably has an area of ​​25% or less, and more preferably an area of ​​20% or less, of the surface area of ​​the packaging bag 1 on which it is arranged, from the viewpoint of keeping the combined area of ​​the product type display section 11 and the target person image display section 12 to half or less of the surface area of ​​the packaging body 1 on which they are arranged. Furthermore, from the viewpoint of allowing consumers to quickly check size information at the store, the product type display section 11 preferably has an area of ​​10% or more, and more preferably an area of ​​15% or more. In order to allow consumers to clearly see the product type display section 11 and the subject image display section 12 from the background of the front surface 2 of the baby diaper packaging bag 1, it is preferable that the area of ​​the product type display section 11 is approximately the same as the area of ​​the subject image display section 12. Here, "approximately the same" means that the area of ​​the product type display section 11 is in the range of 0.8 to 1.2 times the area of ​​the subject image display section 12. The area of ​​the product type display section 11 is preferably larger than the area of ​​the focus image display section 13a arranged nearby. From the viewpoint of having the focus image display section 13a function as an index that draws the consumer's attention to the product type display section 11, the area of ​​the product type display section 11 is more preferably 2 to 30 times the area of ​​the focus image display section 13a. The area of ​​the target person image display section 12 is preferably larger than the area of ​​the target image display section 13b arranged nearby. From the viewpoint of making the target image display section 13b act as an index that draws the consumer's attention to the target person image display section 12, the area of ​​the target person image display section 12 is more preferably 2 to 30 times the area of ​​the target image display section 13b.

[0022] By having the above-mentioned display elements on the same surface, the diaper packaging bag 1 can reliably identify the diaper as the desired one when it is packaged with diapers. For example, as shown in FIG. 1 , the rabbit character in the target image display unit 13 links and recognizes the product name information provided by the product type display unit 11 with the diaper size information associated with the information provided by the target image display unit 12. As a result, consumers can quickly identify the brand name and size of the desired diaper by looking at the packaging bag 1. In addition, since the product type display unit 11 and the target image display unit 12, which are linked by the target image display unit 13, are spaced apart, ample space is available for areas other than the product type display unit 11 and the target image display unit 12, allowing for greater design flexibility. For example, as shown in FIG. 1 , brightly colored display elements appropriate for infant products can be used, increasing the design flexibility of the packaging bag 1, enhancing decorativeness, and further enhancing consumer appeal.

[0023] On the same surface of the packaging bag 1, as shown in Figure 1, it is preferable that the product type display section 11 is arranged above the center line Lc in the vertical direction H of the packaging bag 1, and the target image display section 12 is arranged below the center line Lc. By using the above layout, the order of information provided to consumers can be controlled by taking advantage of the fact that people's eyes usually tend to move from top to bottom. Consumers can confirm that the product is a diaper by looking at the product type display area 11 located at the top, and then confirm that the size is appropriate by looking at the target person image display area 12 located at the bottom. In this way, the necessary information can be conveyed to consumers more efficiently and quickly, allowing them to find the diaper they are looking for without any problems.

[0024] Due to the increased freedom in design, the packaging bag 1 may have further display areas on the same surface. For example, in addition to the above-mentioned display areas, the packaging bag 1 may have a decorative pattern display area (for example, a display area including a geometric pattern, or a display area for the outline pattern of the target image display area described later), a function explanation display area (for example, a display area explaining the functions, features, etc. of the diaper), a company name display area, a product information display area (for example, a display area including the type of diaper (tape type, pants type, for boys, for girls, etc.), the size of the diaper, the number of diapers that can be stored, etc.), a size display area (a display area including the size of the diaper), etc. For example, the packaging bag 1 shown in Figure 1 has decorative pattern display sections showing circular geometric patterns around (left and right and below) the product type display section 11, target image display section 12, and focus image display section 13, has function explanation display sections ("Smooth air-through," "Non-constricting gathers," "Non-stuffy breathable sheet," etc.) in the lower center of the product type display section 11, and has a product information display section including product information (size "M") in the lower left of the front surface 2.

[0025] As the above-mentioned separate display section, it is preferable that a plurality of geometric patterns colored with a plurality of colors are arranged on the same surface of the packaging bag 1 in an area excluding the product type display section 11 and the target person image display section 12. That is, it is preferable that the packaging bag 1 has the above-mentioned decorative pattern display section in addition to the product type display section 11 and the target person image display section 12 on the same surface. Here, "area on the same surface of the packaging bag 1 excluding the product type display section 11 and the target person image display section 12" refers to an area on the same surface where area 3 of the product type display section 11 and area 4 of the target person image display section 12 are not arranged. The geometric pattern is not particularly limited, but may be a pattern consisting of simple figures such as polygons (e.g., circles, triangles, and squares), or lines. When multiple such figures are used to form a single geometric pattern, the geometric pattern may or may not be a pattern in which the above simple figures are periodically arranged. It is preferable that multiple geometric patterns are arranged. It is more preferable that multiple geometric patterns of different sizes are arranged. Each geometric pattern may be colored in a single color, or may be colored using multiple colors. When each geometric pattern is colored in a single color, it is preferable that not all of the geometric patterns are colored in the same color, but that some of the geometric patterns are colored in different colors. Shading may also be used. When multiple geometric patterns are arranged, the multiple geometric patterns may be arranged so that some of them overlap each other, or so that they do not overlap. By arranging multiple geometric patterns in the above-mentioned area, it is possible to clearly display the product type display area 11 and the target person image display area 12 in distinction from the geometric pattern display area, while enhancing the decorativeness of the packaging bag 1. This not only allows the information provided by each of the above-mentioned display areas to be quickly conveyed to consumers, but also enhances the appeal to consumers.

[0026] Furthermore, a background pattern such as a landscape can be used on the same side of the packaging bag 1 in the area excluding the product type display area 11 and the target person image display area 12. Examples of background patterns include landscapes, paintings, maps, and other patterns that at first glance seem unrelated to diapers. Even when using background patterns that at first glance seem unrelated to diapers, the present device allows consumers to easily view the product type display area 11 and the target person image display area 12, allowing the consumer to successfully find the desired diaper. Furthermore, using such a background pattern provides new value to consumers by allowing the diaper to be placed in a room without looking out of place and to be treated like a stylish ornament.

[0027] It is preferable that the contour pattern of the target image display section 13 is arranged on the same surface of the packaging bag 1 in an area excluding the product type display section 11 and the target person image display section 12. Here, the "outline pattern of the target image display unit 13" refers to a pattern (silhouette) formed by using the outline of a character or the like used as the target image display unit 13 and omitting details other than the outline. The outline pattern may differ from the shape of the target image display unit 13 as long as it can be perceived (recognized) as the same as the target image display unit 13. For example, the posture, clothing, etc. may be different, or only part of the body may be shown (for example, a silhouette of only the head of a character in the target image display unit 13). The inside of the outline may be filled in with a single color, multiple colors, or shades of a single color or multiple colors. Fig. 2 shows the outline pattern 24 of the target image display unit 13 (rabbit) shown in Fig. 1. In Fig. 1, the rabbit has eyes, a mouth, hands, a body, etc., but in Fig. 2, these are omitted and the rabbit is shown as a silhouette of the rabbit's head. By arranging the outline pattern in the above-mentioned area, the decorativeness of the packaging bag 1 can be enhanced, and necessary information can be quickly conveyed to consumers, as well as the appeal to consumers can be enhanced.

[0028] The outline pattern of the image of interest display section is preferably arranged together with the geometric pattern, and in this case, it is preferably of a size and color that blends in with the geometric pattern.

[0029] It is preferable that a size indication portion be provided on the same surface of the packaging bag 1. The size indicator is a display that includes the diaper size (hereinafter referred to as the size indicator). The size indicator may include characters that are commonly used to describe sizes such as L, M, S, etc., and preferably, these characters are combined with a graphic or pattern. The size indicator is preferably a display portion in which alphanumeric characters representing the diaper size are superimposed inside an outline pattern (silhouette) that resembles the target image display portion 13. By configuring the size indicator in this manner, the uniformity of the design of the packaging bag 1 is increased, and it is possible to display the information required by consumers while increasing appeal to consumers. The size indicator 25 shown in Fig. 3 has the English letter M representing the diaper size placed inside the outline pattern of a rabbit. The size indicator is preferably colored in a color representative of the size. The color representative of the size is a color associated with the diaper size and refers to a specific color determined for the text information indicating the size. For example, if diapers come in three sizes, S, M, and L, the colors representative of each size can be yellow-green, pink, pale blue, etc. This can further enhance the distinguishability of each size.

[0030] The color (background color) of the area on the same side of the packaging bag 1, excluding the product type display area 11, the target image display area 12, the target image display area 13, and other images, may be a single color or multiple colors. It may also be shaded.

[0031] In the above, the same surface of the packaging bag 1 has been focused on and the respective display sections on that surface have been described, but the packaging bag 1 may also have a product type display section, a target image display section, a decorative pattern display section, a function explanation display section, a company name display section, a product information display section, etc. on surfaces other than the same surface as necessary. There is no particular limitation on the arrangement of these display sections on surfaces other than the same surface.

[0032] The packaging bag 1 only needs to have the above-mentioned display portion relationship, and the shape, material, manufacturing method, etc. can be the shape, material, manufacturing method, etc. that are normally used for packaging bags without any particular restrictions.

[0033] The display in each display section can be formed on the packaging bag by a conventional method such as printing. [Explanation of symbols]

[0034] 1 packaging bag 2 Front of packaging bag 11 Product type display section 12 Subject image display section 13 (13a, 13b) Image display section 3 Product type display area 4. Subject image display area 5 (5a, 5b) Area of ​​the image display area of ​​interest 24 Contour Pattern 25 Size display H Vertical Lc Chuo Line

Claims

1. A diaper packaging bag having a substantially rectangular parallelepiped shape consisting of a front surface, a back surface, a left side surface, a right side surface, a bottom surface, and a top surface, On the front surface of the diaper packaging bag, The product type display unit and the target person image display unit are arranged at separate positions so as not to overlap each other, the subject image display unit has an area of ​​30% or less of the area of ​​the front surface, The same or similar image display unit for an image of interest is provided near the product type display unit and the target person image display unit, In order to guide the line of sight from the product type display unit to the target person image display unit, A diaper packaging bag in which the contrast between the target image display section arranged near the product type display section and the surrounding color is stronger than the contrast between the target image display section arranged near the target person image display section and the surrounding color.

2. The diaper packaging bag according to claim 1, wherein the color difference (ΔE*ab) indicating the difference between the contrast between the target image display section arranged near the product type display section and the surrounding color and the contrast between the target image display section arranged near the subject image display section and the surrounding color is 1.0 or more in the L*a*b* color system.

3. The diaper packaging bag according to claim 1 or 2, wherein the color difference (ΔE*ab) indicating the contrast between the target image display section arranged near the product type display section and a surrounding color is 3.0 or more in the L*a*b* color system.

4. The diaper packaging bag according to any one of claims 1 to 3, wherein the front surface has a plurality of geometric patterns, colored using a plurality of colors and having a circular or polygonal shape, arranged in an area excluding the product type display section and the target person image display section.

5. The diaper packaging bag according to any one of claims 1 to 4, wherein a plurality of geometric patterns colored using a plurality of colors and of different sizes are arranged on the front surface in an area excluding the product type display section and the target person image display section.

6. The diaper packaging bag according to any one of claims 1 to 5, further comprising a diaper type display section and a size display section as the product information display section, and the size display section is colored in a color representing the diaper size.

7. a size display section as the product information display section, in which the size display section has an outline pattern imitating the target image display section and has English letters indicating the size of the diaper arranged inside the outline, and the inside of the outline is colored with a color representing the size; The diaper packaging bag according to claim 4 or 5, wherein the outline pattern is arranged together with the geometric pattern and is sized to blend in with the geometric pattern.

Images