Conversion measurement method, conversion measurement program, and conversion measurement system

Abstract

To provide a conversion measurement method, a conversion measurement program, and a conversion measurement system suitable for web service use through a plurality of host servers.SOLUTION: A conversion measurement system includes: a cooperation page creation part for creating a cooperation page being a web page for mutual cooperation with a prescribed web site in a configuration that can execute one or more applications; an association processing part for associating the cooperation page with at least the prescribed web site; and an application association information communication part for transmitting and receiving application association information being information that can execute an application executable in the cooperation page even in a prescribed web site and is other than the application for measuring conversion in the prescribed application, according to association.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to a method, a program, a system, etc. for suitable conversion measurement of the use of a web service via a plurality of host servers. [Background technology]

[0002] Conversion measurement is known as a method for businesses to analyze the behavior of users who use their websites. By activating a conversion tag linked to a specific web page designated by the business, it is possible to measure when and what attributes of users reached (converted) the specific web page through what web page transitions or routes.

[0003] Such conversion measurement technology is used to measure the effectiveness of advertisements and to consider improvements to website operations, and is extremely useful and important in web marketing, as can be seen in the improvement of ad technology, including listing ads.

[0004] In relation to this conversion measurement method, various ideas have been devised in the past. For example, Patent Document 1 discloses a technology that makes it possible to track and measure conversion events without using user cookies by using the infrastructure environment of a network operator company. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Special table number 2020-526828 Summary of the Invention [Problem to be solved by the invention]

[0006] However, the prior art described in Patent Document 1 measures conversions through the transmission and reception of information with an external server known as a correlation server. This not only requires a large-scale infrastructure, but also poses many security problems since all conversion information is made visible to the operators of the external server.

[0007] Furthermore, in recent years, when developing web services such as e-commerce sites, it is common to utilize third-party services such as bot services for sales support and payment agency services. In these cases, user convenience is improved by displaying web pages managed by different businesses using iframes. However, because the web pages are operated by different entities, it is difficult to say that optimal conversion measurement is being achieved. [Means for solving the problem]

[0008] In order to solve the above problems, the present invention proposes a conversion measurement method for measuring conversion on a specified website, which includes a collaborative page creation step of creating a collaborative page, which is a webpage for mutual collaboration with the specified website, in a configuration capable of executing one or more applications, an association processing step of associating the collaborative page with at least the specified website, and an application-related information communication step of sending and receiving application-related information, which is information other than the application for measuring conversion in the specified application, in accordance with the association, which is information for making the applications executable on the collaborative page executable on the specified website as well.

[0009] In addition, in relation to the above method, the present invention also proposes a conversion measurement method characterized in that the related processing steps include processing for cross-domain tracking between one or more domains in a predetermined website.

[0010] Furthermore, in relation to each of the above methods, we also propose a conversion measurement method in which the collaborative page creation step has an input reception sub-step for receiving input of specified information from a user, and an answer output sub-step for outputting an answer in response to the input reception.

[0011] In addition, in relation to the above-mentioned respective methods, the present invention also proposes a conversion measurement method further including a proxy input processing related step for performing processing for inputting information to the specified website in response to information input by a user on a collaborative page.

[0012] At the same time, the present invention also proposes inventions relating to conversion measurement programs and conversion measurement systems for implementing the above methods. Effect of the Invention

[0013] The present invention having the above-mentioned main configuration makes it possible to realize efficient conversion measurement. [Brief description of the drawings]

[0014] [Figure 1] Schematic diagram of a conversion measurement system of the present invention. [Diagram 2] FIG. 1 is a diagram showing an example of a functional block of a conversion measurement system according to a first embodiment; [Figure 3A] A diagram showing an example of how a conversion measurement system is used on an EC site [Figure 3B] A diagram showing an example of how a conversion measurement system is used on an EC site, along with a collaborative page. [Figure 4] FIG. 1 is a schematic diagram showing an example of a configuration in which each functional component of the conversion measurement system according to the first embodiment is realized as one piece of hardware. [Diagram 5] FIG. 1 is a diagram showing an example of a processing flow in the conversion measurement system of the first embodiment. [Figure 6]FIG. 1 is a diagram showing an example of a process flow in the conversion measurement system of the first embodiment in terms of the flow of information transmission and reception between each server. [Figure 7] FIG. 13 is a diagram showing an example of a functional block of a conversion measurement system according to a second embodiment. [Figure 8] FIG. 13 is a diagram showing an example of a processing flow in the conversion measurement system of the second embodiment. [Figure 9] FIG. 11 is a diagram showing an example of a functional block of a conversion measurement system according to a third embodiment. [Figure 10] FIG. 11 is a diagram showing an example of a processing flow in the conversion measurement system of the third embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0015] First, Fig. 1 is shown. Fig. 1 is a diagram showing an overview of the present invention. As shown in this figure, in the conversion measurement method of the present invention, a server 0101 and a terminal 0110 for managing a predetermined website (e.g., an EC site) and a server 0102 for managing a collaborative page (e.g., a page that allows interaction with a chatbot for EC purchase support) are connected via a network, and information is transmitted and received between them, including terminals 0103, 0104 operated by users viewing the collaborative page.

[0016] Then, when an ordinary user operates a terminal under its management to visit a specific website via various inflow routes (e.g., links from a specific advertising page, media content, or search results in a search engine) through the network and takes a specific action (e.g., purchasing a specific product on an e-commerce site), the system measures this as a conversion.

[0017] Hereinafter, each embodiment of the present invention will be described with reference to the drawings. First, the relationship between the embodiments and the claims is as follows. First, the first embodiment mainly corresponds to claims 1, 2, 6, 7, etc.; the second embodiment mainly corresponds to claim 3, etc.; the third embodiment mainly corresponds to claim 4, etc.

[0018] It should be noted that the present invention is not limited to these embodiments, but rather has the technical ideas described in each claim in accordance with common technical knowledge, and can be embodied in various forms without departing from the spirit of the invention.

[0019] <<Embodiment 1>> <Summary> 2 is a diagram showing an example of a functional block diagram of the conversion measurement system of this embodiment implemented by one device. As shown in the diagram, the "conversion measurement system" 0200 of this embodiment includes a "collaboration page creation unit" 0201, an "associated processing unit" 0202, and an "application-related information communication unit" 0203.

[0020] The conversion measurement system described in detail below can be configured to realize one or more of its functions using multiple devices, and each of its functional blocks can be realized as hardware or software. Examples of devices using a computer include hardware components such as a CPU, main memory, GPU, TPU, image memory, bus, secondary storage device (hard disk or non-volatile memory), keyboard, microphone, touch panel, various input devices such as electronic pens for touching the touch panel, speakers, displays and other various output devices, and other external peripheral devices, as well as interfaces for the external peripheral devices, communication interfaces, driver programs for controlling these hardware, and other application programs.

[0021] Then, by performing arithmetic processing according to the program deployed on the main memory, data input from an input device or other interface and held in the memory or hardware is processed and stored, and instructions for controlling the hardware and software are created. Here, the above-mentioned program may be realized as a plurality of modularized programs, or two or more programs may be combined by cloud computing or other methods to be realized as a single program.

[0022] <Functional configuration> The "collaboration page creation unit" 0201 is configured to create a collaboration page, which is a web page for mutual collaboration with a specific website, in a configuration capable of executing one or more applications. As the phrase "mutual collaboration with a specific website" suggests, the collaboration page is configured to enable various pieces of information input to the page to be sent and received between the page and a server that manages the specific website.

[0023] As a specific example of creating a collaborative page, it is possible to create a webpage as a collaborative page for a specific website by using an HTML iframe element corresponding to one or more webpages that constitute the specific website. By adopting this configuration, users who browse the specific website can also browse the collaborative page without feeling uncomfortable, which can also contribute to improving the conversion rate.

[0024] The specific content of the mutual collaboration may be individually and specifically set according to the content, nature and functions of a given website. As mentioned above, when operating an EC site, it is conceivable to create a collaboration page having a function for supporting users in purchasing products on the EC site, and more specifically, it is conceivable to create a collaboration page as a page for supporting users in filling out necessary information when purchasing products. In addition, when providing some kind of service on a web page, a page for providing FAQs that answer questions that users who use the service have can also be considered as an example of a collaboration page.

[0025] Other examples of collaborative pages include a page on a website that accepts specific questionnaires to help users answer the questionnaire, and a page on a website that introduces a company (including information on the business activities and products sold), school, or other organization to help users fill in the necessary information when requesting information.In this way, collaborative pages are intended to send and receive information to and from users, and are expected to be created regardless of their nature or type, particularly as long as they are pages intended to accept input of information.

[0026] A collaborative page is characterized in that it is created in a configuration capable of executing one or more applications. That is, on a collaborative page, it is possible to launch an online product purchasing application, a survey application, or a FAQ application that explains the functions of those applications. A collaborative page may be configured to be capable of executing multiple applications, and multiple collaborative pages can be created for each application that can be executed on a given website.

[0027] The "association processing unit" 0202 is configured to associate the collaborative page with at least the predetermined website. Specifically, it is possible to perform processing for linking information input by a user through the collaborative page with the contents of the predetermined website, and in the case of accepting an EC site or a questionnaire, it performs processing for associating the EC site with a page where a shopping cart is provided and a page for accepting input of purchaser information.

[0028] When the association is made in this way, when information input by a user on a collaborative page via a specific website is accepted, various information processes corresponding to the information input can be carried out on the management server of the specific website thereafter.Taking a conventional EC site and a shopping cart page as an example of a collaborative page, when a user selects a specific product on the EC site, the collaborative page is displayed using an iframe element or the like, and the user is prompted to input information such as the shipping address and payment method of the product.

[0029] Here, the collaborative page may be configured to have a chatbot function or the like to assist the user in inputting information (described in detail in embodiment 2). By providing a collaborative page rather than a specific website, such a function for supporting the user can be provided through the management server of the collaborative page, and the management entity of the specific website can avoid bearing the cost of developing the support function separately.

[0030] Incidentally, in the related processing unit, it is sufficient that a process for associating the collaborative page with at least the predetermined website is performed, and it is of course possible to further adopt a configuration for associating with websites or web pages other than the predetermined website. In other words, if a process for associating with the predetermined website is performed, it is possible to identify that the inflow is from a web page with the same domain as the predetermined website by determining that the cookie sent from the user's terminal when inputting information is a first-party cookie. In addition, specifically, a process for associating with a server (advertising server) that distributes advertisements that are an inflow path of the website, an affiliate server, etc. may be performed, and specifically, association with these servers can be performed by using a third-party cookie. By adopting such a configuration, it is possible to grasp a wide range of inflow paths, and thus to realize effective conversion measurement.

[0031] By using technology such as cookies, it may be possible to identify users who have previously shopped at the EC site and are returning to the site. In such cases, a configuration may be adopted in which the user is asked to input the delivery address of the product in advance and to confirm the input information.

[0032] When the collaborative page accepts information input from the user, the related processing unit performs the processing that is originally requested on the specified website according to the received information. Specifically, when the collaborative page, which is a shopping cart page, accepts input of product shipping destination information, the product shipping destination, payment information, and information such as the ID of the product to be purchased are output to the specified website, which is an EC site, making it possible to present the appearance that the product purchase procedure has been completed on the EC site.

[0033] Here, the given website The domain of the page and the domain of the other collaborative pageIt is also conceivable that the related processing includes processing for cross-domain tracking between multiple domains. For example, when a specific website is an EC site and a collaborative page is configured as a shopping cart site page, processing is performed to set up cross-domain tracking between the two domains. More specifically, a setting input is accepted so that cross-domain tracking is possible for the tracking code of the specific website as the primary domain and the tracking code of the editing page as the secondary domain. By adopting such a configuration, it becomes possible to easily realize conversion measurement across different domains, such as measuring conversions on a specific website by using a certain processing result on the collaborative page as a conversion tag.

[0034] The "application-related information communication unit" 0203 is configured to transmit and receive application-related information, which is information for enabling an application executable on a collaborative page to be executed on a specific website in accordance with the association, and is information other than the application for measuring conversion in the specific application. "Enable an application executable on a collaborative page to be executed on a specific website" here may mean the execution of an application program for conversion measurement, as already described. More specifically, it may mean sending tag information for conversion measurement together with or after sending information indicating that processing in the related processing unit has been completed.

[0035] Here, the tag information for measuring conversions may be sent by PostMessage communication. By using PostMessage communication as a means for implementing the cross-domain tracking mentioned above, tag information for measuring conversions can be sent to a specific website in a different domain and executed using JavaScript. The conversion measurement tag is then executed to send and receive information to and from various ad servers, affiliate servers, and other servers.

[0036] In addition, the application itself that can be executed on the collaborative page is not included in the application-related information. Although it is technically possible to send and receive the application itself, by adopting the above-mentioned PostMessage communication method instead of adopting such a configuration, the processing load of application-related information communication can be reduced and the user can be prevented from feeling frustrated.

[0037] In this way, it becomes possible to measure conversions on a specific website based on information that a specific process on a collaborative page (such as a product purchase procedure on an EC site, inputting a questionnaire, or searching FAQs) has been completed. In other words, it becomes possible to measure conversions on a specific website by using the processing results on the collaborative page as conversion tags, and the operator of the specific website can effectively measure conversions while keeping development costs down and entrusting the development and operation of functions with user-friendly features to an external company that manages the collaborative page. Incidentally, the processing results on the collaborative page referred to here may include various processing results such as product purchase processing, input processing of shipping addresses, and product search processing, and by selectively acquiring such information, it becomes possible to measure and analyze a variety of conversions.

[0038] Here, Figs. 3A and 3B are shown. Each of these figures is a diagram showing an example of a screen display of an EC site that uses the conversion measurement system of this embodiment described above. First, Fig. 3A shows an EC site that handles fashion items, and shows a product page of sneakers being displayed on a browser 0301. The user browsing the site is identified by the ID "A1b2c3", and has followed a link to an information site that introduces fashion goods called "SS Magazine" to display the page. If the user likes the sneakers displayed, he or she clicks on a button on the site that says "Purchase", and a collaboration page pops up.

[0039] In FIG. 3B, a collaborative page 0302 for supporting the input of information required for purchasing a product on the EC site shown in FIG. 3A is displayed together with a browser 0301 displaying the EC site. The collaborative page outputs a question to confirm the size of the specified product and accepts the input of the size of the sneakers desired from the user. In response, the management server of the collaborative page outputs a confirmation request to the management server of the EC site regarding the availability of the accepted size in stock, and as a result, displays and outputs information that the size is available. Furthermore, the collaborative page displays and outputs a question asking the user about the shipping address of the product to be purchased. At this time, the collaborative page assumes that there is an address already registered on the EC site in association with the user, and asks the user whether or not to use the address as the shipping destination, and the user selects and inputs the registered address as the shipping destination. After that, the collaborative page displays and outputs a comment prompting the user to select and input a payment method for purchasing the product, and these exchanges are carried out in a conversational format with the chatbot, so that the user does not feel the complication of inputting information.

[0040] Furthermore, when the collaborative page receives all the required information through these means, it determines that the product has been purchased and sends a conversion tag to the EC site. By receiving the conversion tag, the administrator of the EC site can understand that the purchase of the product by the user "A1b2c3" was made possible by traffic from the site "SS Magazine."

[0041] <Specific configuration> FIG. 4 is shown here. This figure is a schematic diagram showing an example of a configuration when each functional configuration of the conversion measurement system of this embodiment is realized as one hardware. Each device has a "CPU" 0401, a "storage device (storage medium)" 0402, a "main memory" 0403, an "input interface" 0404, an "output interface" 0405, and a "network interface" 0406 for executing various arithmetic processing, and transmits and receives information with external peripheral devices such as a "touch panel" 0407 and a "display" 0408 via the input / output interface. In addition, there may be cases where information is transmitted and received with external devices such as a plurality of "user terminals" 0409 and a "service provider terminal (server)" 0410 via the network interface. The specific form of this network interface may be wired or wireless, and the communication method may be direct or indirect. Therefore, it is also possible to adopt a so-called cloud computing format in which information is transmitted and received between a specific external device or a server managed by a third party linked to the user of the device.

[0042] The storage device stores various programs as described below, and the CPU reads, expands, and executes these programs in the work area of ​​the main memory. These components are interconnected by a data communication path such as a "system bus" 0499, and transmit and receive information and perform processing (the basic configuration described above is the same for any of the other devices described below).

[0043] (Specific configuration of the collaborative page creation department) The collaborative page creation unit is composed of a computer program and computer hardware, and specifically, the CPU reads the "collaborative page creation program" 0420 from the storage device into the main memory and executes it to create a collaborative page, which is a web page for mutual collaboration with a specified website.

[0044] (Specific configuration of related processing unit) The related processing unit is composed of a computer program and computer hardware, and specifically, the CPU reads the “related processing program” 0430 from the storage device into the main memory, executes it, performs processing to associate the collaborative page with at least the specified website, and stores it at a specified address in the main memory.

[0045] (Specific configuration of the Application-Related Information and Communication Department) The application-related information communication unit is composed of a computer program and computer hardware. Specifically, the CPU reads out the "application-related information communication program" 0440 from the storage device to the main memory, executes it, and transmits and receives application-related information, which is information other than the application, for measuring conversion in a specific application, according to the association accompanying the execution of the related processing program.

[0046] <Processing flow> Fig. 5 is a diagram showing an example of a process flow in the conversion measurement system of this embodiment. The process flow in this diagram includes the following steps. First, in step S0501, a collaborative page, which is a web page for mutual collaboration with a specific website, is created in a configuration capable of executing one or more applications (collaboration page creation step). After that, in step S0502, a process is performed to associate the collaborative page with at least the specific website (association processing step), and in step S0503, in accordance with the association, application-related information, which is information for making an application executable on the collaborative page executable on the specific website as well, and is information other than the application for measuring conversion in the specific application, is transmitted and received (application-related information communication step).

[0047] Now, let us turn to Figure 6, which shows an example of the process flow in the conversion measurement system described in Figure 5 from the perspective of the flow of information transmission and reception between each server. From the left, the figure shows processes being performed in a terminal of a user who uses a specific website, a management server for that website, a management server for a collaborative page associated with a page of the specific website, and a server that performs various processes for measuring conversions.

[0048] In step S0601, a user uses his / her own terminal to access a specific website by clicking on an advertisement including an affiliate site or via a search site, and transmits and receives information to and from a management server of the website (for example, a specific process such as clicking on a link button to a specific product detail page on an EC site) S060101, S060102. At this time, in step S0602, information about the access may also be transmitted to a measurement server from the viewpoint of measuring the effectiveness of the affiliate. Then, in step S0603, the result of transmitting and receiving information to and from the website (transmission of information indicating an intention to purchase a specific product) is transmitted from the user's terminal to a management server of the collaborative page, and in step S0604, information for displaying the collaborative page is transmitted from the management server, and the collaborative page is displayed on the user's terminal. Then, in step S0605, information is transmitted from the user's terminal to the collaborative page to input specific information (such as a shipping address for the product and payment information), and in step S0606, information indicating that the information has been accepted is transmitted to the user's terminal together with application-related information. Then, in step S0607, information indicating that the input of the predetermined information has been accepted on the collaboration page is output to the measurement server along the user's inflow route based on the application-related information.

[0049] <Effects> By using a conversion measurement system that employs the above configuration, it is possible to realize efficient conversion measurement.

[0050] <<Embodiment 2>> <Summary> The conversion measurement system of this embodiment basically has the same technical features as the conversion measurement system described in embodiment 1, but has the additional feature of accepting input of specified information from a user and outputting a response in accordance with the accepted input.

[0051] <Functional configuration> Fig. 7 is a diagram showing an example of a functional block diagram of the conversion measurement system of this embodiment implemented by one computer (device). As shown in the diagram, the "conversion measurement system" 0700 of this embodiment has a "collaboration page creation unit" 0701, an "associated processing unit" 0702, and an "application-related information communication unit" 0703, and the collaboration page creation unit has an "input receiving means" 0711 and an "answer output means" 0712. The basic configuration is the same as the conversion measurement system described using Fig. 2 of the first embodiment, so the following describes the functions of the "input receiving means" 0711 and the "answer output means" 0712, which are the differences.

[0052] The "input receiving means" 0711 is configured to receive predetermined information input from a user in the collaborative page creation section. If the collaborative page contains a questionnaire, the predetermined information is the answer to the questionnaire, and if the collaborative page contains a shopping cart on an EC site, the predetermined information to be input here may be information on the shipping address of an item to be purchased on the EC site, information for completing payment, etc.

[0053] Here, the specified information can be input at various times, and the input contents can be added, deleted, or modified. In addition to the case where the user can change the input information once it has been accepted, if the input information does not conform to a specified format, a message may be output prompting the user to re-input the information so that it conforms to the format, and then the information may be re-input.

[0054] The "answer output means" 0712 is configured to output an answer corresponding to the input reception in the collaborative page creation section. The "answer corresponding to the input reception" may be an answer corresponding to the fact that the input has been received, or an answer corresponding to the specific input content. In other words, when the input is received, an answer such as "Thank you for your input" or "Your application has been accepted" may be output regardless of the received content. In addition, an answer corresponding to the input content may be output, such as "Okay, the desired delivery time is '12:00-14:00, isn't it?" or "The product you inquired about is in stock at the 'Tokyo Branch' and 'Osaka Branch'." As an output mode, an answer may be displayed and output as characters, icons, images, etc., but by displaying and outputting an answer corresponding to the input reception, the user can visually confirm that the information input has been completed, which reassures the user.

[0055] Here, in order to output the answer, a function for identifying the input contents may be provided. Specifically, when information is input or not input in a predetermined area, an answer with the corresponding contents is output. For example, when the product shipping destination is set to be input in a predetermined field, it may be configured to identify whether information input has been received in the predetermined field and output an answer according to the identification result. In addition, when the input contents are set to be input by the user by selecting an option from a plurality of options, it may be configured to output an answer according to the selected option.

[0056] Furthermore, it is also possible to simply copy the content of the received input and display it as an answer, or to display an answer that encourages further information input according to the received content. A specific example of the display output here is a conversational format like a chatbot. It is also possible to provide a combination of multiple patterns of these answer output mechanisms, and by adopting this configuration, it is possible to give the user the impression that he or she is having a conversation with the provider of the collaborative page, which can encourage information input without stress.

[0057] Here, information regarding the reception of information by the input reception means and the output of answers by the answer output means may be regarded as communication information, and may be configured to be used as information constituting application-related information for conversion measurement. Specific examples of communication information referred to here include various types of information regarding communication, such as the number of conversations, the presence or absence and number of overlapping questions and answers, the number of responses or response ratio required to complete a conversation, the IDs of questions received from many users, and the average conversation time. Making such information available can contribute to the consideration of improvements to more suitable answer output modes, etc.

[0058] The present invention is aimed at measuring conversions on a specific website, and the ultimate goal of measuring conversions is to improve the conversion rate. By adopting a configuration for encouraging input of information as in the present embodiment, it is possible to promote an improvement in the conversion rate of the collaborative page and, in turn, of the specific website.

[0059] <Specific configuration> The hardware configuration of each device constituting the conversion measurement system of this embodiment is basically the same as the hardware configuration in the conversion measurement system of embodiment 1 described with reference to Fig. 4. Therefore, in the following, specific processing of the "input receiving means" and "answer output means" that have not been described so far will be described.

[0060] (Specific Configuration of Input Accepting Means) The input acceptance means is specifically composed of a computer program and computer hardware, and when executing the collaborative page creation program, the CPU reads the "input acceptance subprogram" from the storage device into the main memory and executes it, accepting input of specified information from a terminal managed by the user and storing it at a specified address in the main memory.

[0061] (Specific configuration of answer output means) The answer output means is specifically composed of a computer program and computer hardware, and when executing the input receiving subprogram, the CPU reads the "answer output subprogram" from the storage device into the main memory, executes it, and outputs an answer corresponding to the input obtained by executing the input receiving subprogram.

[0062] <Processing flow> FIG. 8 is a diagram showing an example of a process flow in the conversion measurement system of this embodiment. The process flow in the diagram includes the following steps. First, in step S0801, a collaborative page, which is a web page for mutual collaboration with a predetermined website, is created in a configuration capable of executing one or more applications (collaboration page creation step). At this time, in step SS0811, input of predetermined information is accepted from the user's terminal (input acceptance sub-step), and in step SS0812, a response according to the accepted input is output (response output sub-step). Thereafter, in step SS0813, it is determined whether or not it is necessary to accept input of further information, and if it is determined that it is necessary, the processes from step SS0811 onwards are repeated. If it is determined that it is not necessary, the process proceeds to step S0802 onwards.

[0063] Then, in step S0802, a process is performed to associate the collaborative page with at least the specified website (association processing step), and in step S0803, in accordance with the association, application-related information is sent and received, which is information other than the specified application that enables an application executable on the collaborative page to be executed on the specified website as well, and is used to measure conversion in the specified application (application-related information communication step).

[0064] <Effects> Unlike the case where the conversion measurement system of the first embodiment is used, by using the conversion measurement system of this embodiment, it is possible not only to efficiently measure conversions but also to improve the conversion rate.

[0065] <<Embodiment 3>> <Summary> The conversion measurement system of this embodiment basically has the same technical features as the conversion measurement system described in embodiments 1 and 2, but has an additional technical feature in that it performs processing for inputting information to a specified website in response to information input by a user on a collaborative page.

[0066] <Functional configuration> 9 is a diagram showing an example of functional blocks when the conversion measurement system of this embodiment is realized by one computer (device). As shown in the figure, the "conversion measurement system" 0900 of this embodiment has a "collaboration page creation unit" 0901, an "associated processing unit" 0902, an "application-related information communication unit" 0903, and an "alternative input processing unit" 0904. The basic configuration is the same as the conversion measurement system described using FIG. 2 of the first embodiment, so the following describes the function of the "alternative input processing unit" 0904, which is the difference.

[0067] The "substitute input processing unit" 0904 is configured to perform processing for inputting information to the predetermined website in response to information input from a user on the collaborative page. As described in the first embodiment, the present invention is characterized in that conversion on a predetermined website is measured based on information that a predetermined process on the collaborative page (such as a procedure for purchasing a product on an EC site, inputting a questionnaire, or searching FAQs) has been completed. Therefore, no particular mention was made of how the information accepted on the collaborative page should be output to a server managing the predetermined website. However, since one of the effects of the present invention is that the administrator of the predetermined website can enjoy the benefits of saving the effort of developing new functions for the collaborative page, it is also required to save the effort in acquiring information through the collaborative page. Therefore, it is desirable for the administrator of the collaborative page to adopt a configuration in which the information accepted on the input is sent to the server managing the predetermined website in an appropriate manner.

[0068] A specific example of "processing for inputting information to the specified website in response to information input from a user" may be sending the input information to a server that manages the specified website while maintaining the format at the time of receiving the input. In this case, it is desirable for the collaborative page creation unit to create a collaborative page with content that can receive input of information in a form that can be managed by the server that manages the specified website.

[0069] Another possible configuration is to store rules in advance for associating the input location of information accepted on a collaborative page with the storage format of the information required on a server managing a specified website, and to process the information based on the rules before transmitting it.

[0070] To explain with a specific example, when an EC site is developed and information such as a product shipping address is accepted on a collaborative page, the information entered by the user, such as the product shipping address, can be transmitted to the management server of the EC site while maintaining the format, thereby enabling the administrator of the EC site to know that the user has expressed an intention to purchase a product and the information on the shipping address of the product. Regardless of which configuration is adopted, the input information accepted from the user can be transmitted to a server managing a specified website through a server managing the collaborative page, so that the website can be operated while improving the efficiency of conversion measurement without requiring the user or the administrator of the specified website to take the trouble.

[0071] <Specific configuration> The hardware configuration of each device constituting the conversion measurement system of this embodiment is basically the same as the hardware configuration in the conversion measurement system of embodiment 1 described with reference to Fig. 4. Therefore, in the following, specific processing of the "proxy input processing unit" that has not been described so far will be described.

[0072] (Specific configuration of the proxy input processing unit) The proxy input processing unit is specifically composed of a computer program and computer hardware, and the CPU reads the ``proxy input processing program'' from the storage device into the main memory and executes it, performing processing for inputting information to a specified website in accordance with the information input received from the user's terminal.

[0073] <Processing flow> FIG. 10 is a diagram showing an example of a process flow in the conversion measurement system of this embodiment. The process flow in the diagram includes the following steps. First, in step S1001, a collaborative page, which is a web page for mutual collaboration with a specific website, is created in a configuration capable of executing one or more applications (a collaborative page creation step). Then, in step S1002, a process is performed to associate the collaborative page with at least the specific website (an association process step), and in step S1003, in accordance with the association, application-related information, which is information for making an application executable on the collaborative page executable on the specific website as well, and is information other than the application for measuring conversion in the specific application, is transmitted and received (an application-related information communication step). Then, in step S1004, a process is performed for inputting information to the specific website in response to information input from a user on the collaborative page (a proxy input process step).

[0074] The order of the alternate input processing step and the application-related information communication step may be reversed.

[0075] <Effects> By using the conversion measurement system of this embodiment, it is possible to provide a site management environment that is easier for the administrator of a given website than when the conversion measurement system of the first or second embodiment is used. [Explanation of symbols]

[0076] 0200: Conversion measurement system; 0201: Collaborative page creation unit; 0202: Related processing unit; 0203: Application-related information and communication unit

Claims

1. 1. A method for measuring conversions on a given website, comprising: a collaboration page creation step of creating a collaboration page, which is a web page for mutual collaboration with a predetermined website, in a server different from a server that manages the website, in a configuration capable of executing one or more applications; an association processing step of performing a process of associating the collaborative page with at least the predetermined website in the different server; an application-related information communication step of transmitting and receiving application-related information, which is information indicating that a predetermined process in a collaborative page has been completed, in the different server in accordance with the association; A conversion measurement method that is carried out on a computer.

2. 2. The method of claim 1, wherein the associated processing step includes processing for cross-domain tracking between a plurality of domains, that is, a domain of a given website and a domain of a different cooperating page.

3. The collaboration page creation step includes an input reception sub-step for receiving input of predetermined information from a user; an answer output sub-step for outputting an answer in response to the input received; The conversion measurement method according to claim 1 or 2, comprising:

4. 4. The conversion measurement method according to claim 1, further comprising a proxy input process-related step of performing a process for inputting information to the predetermined website in response to information input from a user on a collaborative page.

5. A program for measuring conversions on a given website, comprising: a collaboration page creation step of creating a collaboration page, which is a web page for mutual collaboration with a predetermined website, in a server different from a server that manages the website, in a configuration capable of executing one or more applications; an association processing step of performing a process of associating the collaborative page with at least the predetermined website in the different server; an application-related information communication step of transmitting and receiving application-related information, which is information indicating that a predetermined process in a collaborative page has been completed, in the different server in accordance with the association; A conversion measurement program that enables the above to be executed on a computer.

6. 1. A system for measuring conversions on a given website, comprising: a collaboration page creation unit that creates a collaboration page, which is a web page for mutual collaboration with a predetermined website, in a server different from a server that manages the website, in a configuration capable of executing one or a plurality of applications; an association processing unit that performs a process of associating the collaborative page with at least the predetermined website in the different server; an application-related information communication unit that transmits and receives application-related information, which is information indicating that a predetermined process in a collaborative page has been completed, in the different server according to the association; A conversion measurement system having

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