Information processing device, information processing method, and program

Abstract

Allowing content targeted to specific users to be displayed. [Solution] An information processing device 1 has a memory unit 12 that stores content information that associates content identification information for identifying content and item identification information that identifies an item to which a marker for displaying the content is attached, an item information acquisition unit 131 that acquires, from an information terminal that has acquired the item identification information, user identification information for identifying a user using the information terminal and the item identification information, a determination unit 132 that determines whether the owner of the content corresponding to the item indicated by the item identification information acquired by the item information acquisition unit matches the user indicated by the user identification information acquired by the item information acquisition unit, and a transmission unit 133 that transmits marker identification information for identifying the marker attached to the item to the information terminal when the determination unit 132 determines that there is a match.

Description

[Technical field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] There is known a technique for detecting a marker included in a captured image and displaying an AR (Augumented Reality) content corresponding to the marker (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2015-41126 A Summary of the Invention [Problem to be solved by the invention]

[0004] In the conventional technology, a recognized marker and the content to be displayed when the marker is recognized are associated in advance, which may result in a lack of flexibility in displaying the content.

[0005] Therefore, the present invention has been made in consideration of these points, and has an object to improve flexibility in displaying AR content. [Means for solving the problem]

[0006] An information processing device of a first aspect of the present invention has a memory unit that stores content information that associates content identification information for identifying content and item identification information that identifies an item to which a marker for displaying the content is attached, an item information acquisition unit that acquires, from an information terminal that has acquired the item identification information, user identification information for identifying a user using the information terminal and the item identification information, a determination unit that determines whether an owner of content corresponding to the item indicated by the item identification information acquired by the item information acquisition unit matches the user indicated by the user identification information acquired by the item information acquisition unit, and a transmission unit that transmits marker identification information for identifying the marker attached to the item to the information terminal when the determination unit determines that there is a match.

[0007] The determination unit may refer to a blockchain that stores content in association with the owner of the content, and determine whether the owner of the content corresponding to the item indicated by the item identification information matches the user indicated by the user identification information acquired by the item information acquisition unit.

[0008] The content information may further be associated with marker identification information for identifying the marker attached to the item, and the information processing device 1 may be configured to further include a marker information acquisition unit that acquires the marker identification information of the marker read by the information terminal, and a display control unit that displays content corresponding to the marker identification information on the information terminal.

[0009] The marker information acquisition unit may acquire the marker identification information in association with user identification information of a user using an information terminal that reads the marker identification information, and the determination unit may determine whether or not an owner of content corresponding to the marker identification information matches a user indicated by the user identification information acquired by the marker information acquisition unit, and the display control unit may cause the content corresponding to the marker identification information to be displayed on the information terminal when the determination unit determines that there is a match.

[0010] The display control unit may be configured to, when the determination unit determines that there is no match, not to cause the information terminal to display content corresponding to the marker identification information.

[0011] In the content information, multiple content identification information are associated as content corresponding to the marker identification information, and the determination unit determines whether or not an owner of each of the multiple contents corresponding to the marker identification information matches a user indicated by user identification information acquired by the marker information acquisition unit, and the display control unit may be configured to (1) display the multiple contents when the determination unit determines that an owner of all of the multiple contents matches a user indicated by the user identification information, and (2) not display each of the multiple contents when the determination unit determines that an owner of any of the multiple contents does not match a user indicated by the user identification information.

[0012] The information terminal may further include an environmental information acquisition unit that acquires environmental information indicating the environment surrounding the information terminal, and the display control unit may cause the information terminal to display content corresponding to the marker identification information in a display manner based on the surrounding environment indicated by the environmental information.

[0013] The content information may further be associated with content status information indicating a status of the content corresponding to the content identification information, and the display control unit may display the content corresponding to the marker identification information in a display manner based on the status of the content indicated by the content status information.

[0014] When there are multiple contents corresponding to the marker identification information, the display control unit may cause the information terminal to display, among the contents corresponding to the marker identification information, the contents owned by the owner indicated by the user identification information acquired by the marker information acquisition unit.

[0015] An information processing method of a second aspect of the present invention includes an acquisition step executed by a computer to acquire, from an information terminal that has acquired item identification information for identifying an item having a marker for displaying content, user identification information for identifying a user using the information terminal and the item identification information; a determination step of referring to content information stored in a memory unit that associates content identification information for identifying content and the item identification information for identifying an item having a marker for displaying content indicated by the content identification information, and determining whether an owner of content corresponding to the item indicated by the item identification information acquired in the acquisition step matches the user indicated by the user identification information acquired in the acquisition step; and a transmission step of transmitting marker identification information for identifying the marker affixed to the item to the information terminal if it is determined in the determination step that they match.

[0016] In a third aspect of the program of the present invention, a computer is caused to execute an acquisition step of acquiring, from an information terminal which has acquired item identification information for identifying an item having a marker for displaying content, user identification information for identifying a user using the information terminal and the item identification information; a determination step of referring to content information stored in a memory unit which associates content identification information for identifying content and the item identification information for identifying an item having a marker for displaying content indicated by the content identification information, and determining whether an owner of content corresponding to the item indicated by the item identification information acquired in the acquisition step matches the user indicated by the user identification information acquired in the acquisition step; and a transmission step of transmitting marker identification information for identifying the marker affixed to the item to the information terminal if it is determined in the determination step that they match. Effect of the Invention

[0017] According to the present invention, it is possible to display content targeted to a specific user. [Brief description of the drawings]

[0018] [Figure 1] 1 is a diagram for explaining an overview of an information processing system S according to an embodiment. [Diagram 2] 1 is a block diagram showing a configuration of an information processing device 1. FIG. [Diagram 3] 2 is a diagram showing an example of a data structure of content information stored in a storage unit 12. FIG. [Figure 4] FIG. 4 is a diagram showing an example of content owner information. [Diagram 5] 13 is a diagram showing an example of a screen displayed by a display control unit 135. FIG. [Figure 6] 2 is a diagram showing an example of a data structure of content information stored in a storage unit 12. FIG. [Figure 7] 2 is a diagram showing an example of a data structure of content information stored in a storage unit 12. FIG. [Figure 8] FIG. 1 is a diagram showing an example of a data structure of content information stored in a storage unit 12. [Figure 9] 3 is a flowchart showing a process flow in the information processing device 1. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0019] [Outline of Information Processing System S] 1 is a diagram for explaining an overview of an information processing system S according to an embodiment. The information processing system S is a system for displaying AR content. The information processing system S includes an information processing device 1, an information terminal 2, and an object 3. The object 3 includes an NFC (Near Field Communication) tag 31 and a marker 32.

[0020] The information processing device 1 is a device for managing and displaying AR content. The information processing device 1 stores the relationship between an object 3 and content to be displayed when a marker 32 attached to the object 3 is recognized.

[0021] The information terminal 2 is an information terminal 2 used by a user. The information terminal 2 is a smartphone, a tablet, or a personal computer. The information terminal 2 captures an image, recognizes a marker 32 that appears in the captured image, and displays AR content corresponding to the recognized marker 32.

[0022] The object 3 is an item to which a marker 32 is attached for displaying AR content on the information terminal 2. It is preferable that the object 3 is a portable item so that the user can have an experience of superimposing the AR content on a background photographed at any location and displaying it on the information terminal 2. One example of the object 3 is a ring, but is not limited to this.

[0023] The object 3 is attached with an NFC tag 31. The NFC tag 31 stores item identification information (hereinafter, referred to as “item ID” (Identification)). The item ID is an ID for identifying the object 3.

[0024] The processing in the information processing system S will be described. The information terminal 2 acquires an item ID ((1) in FIG. 1). The information processing device 1 acquires user identification information (hereinafter, referred to as "user ID") and the item ID from the information terminal 2 that has acquired the item ID ((2) in FIG. 1). The user ID is an ID for identifying the user who uses the information terminal 2.

[0025] The information processing device 1 determines whether the owner of the content corresponding to the object 3 indicated by the item ID matches the user indicated by the acquired user ID ((3) in FIG. 1).

[0026] The information processing device 1 may store the content and the content owner in association with each other, or may identify the content owner by referring to a blockchain that records the relationship between the content and the content owner.

[0027] If the owner of the content matches the user indicated by the acquired user ID, marker identification information corresponding to the acquired item ID is transmitted to the information terminal 2 ((4) in FIG. 1). The marker identification information is information for recognizing the marker 32 included in the image data captured by the information terminal 2. As an example, the marker identification information is information indicating the shape of the marker 32. The marker identification information may include the color of the marker 32. The marker identification information is associated with a marker ID that is acquired by the information terminal 2 when the marker is recognized.

[0028] The information terminal 2 captures an image of the marker 32 attached to the object 3, and recognizes the marker 32 included in the captured image data ((5) in FIG. 1). The information terminal 2 displays content corresponding to the recognized marker 32 ((6) in FIG. 1).

[0029] As an example, the information terminal 2 may acquire content corresponding to the recognized marker from the information processing device 1. Furthermore, the content to be displayed may be associated with marker identification information, and the information terminal 2 may display the content associated with the recognized marker in the marker identification information.

[0030] The information processing system S configured in this manner can change content corresponding to a marker recognized by the information terminal 2 according to the user. In this manner, the information processing system S can improve the flexibility in displaying AR content.

[0031] In the above example, the object 3 is provided with the NFC tag 31 that stores an item ID, but for example, a QR (Quick Response) code (registered trademark) with the item ID embedded therein may be provided, and the information terminal 2 may read the QR code to acquire the item ID and transmit it to the information processing device 1. In the above example, the object 3 is provided with the NFC tag 31 that stores an item ID, but for example, the information processing system may be configured to manage a person who has received permission from the content owner to display the content, and to determine whether the user who has sent the item ID matches the person who has received permission from the content owner to display the content, and to display the content if they match.

[0032] [Configuration of information processing device 1] 2 is a block diagram showing the configuration of the information processing device 1. The information processing device 1 has a communication unit 11, a storage unit 12, and a control unit 13. The control unit 13 has an article information acquisition unit 131, a determination unit 132, a transmission unit 133, a marker information acquisition unit 134, a display control unit 135, and an environmental information acquisition unit 136.

[0033] The communication unit 11 is a communication interface for transmitting and receiving data to and from other devices via a network. The storage unit 12 is a storage medium including a ROM (Read Only Memory), a RAM (Random Access Memory), an SSD (Solid State Drive), a hard disk drive, etc. The storage unit 12 stores in advance a program to be executed by the control unit 13.

[0034] The storage unit 12 stores content information in which a content ID (also referred to as "content identification information") for identifying content is associated with an item ID for identifying an item to which a marker for displaying the content is attached. The content information may further be associated with a marker ID for identifying the marker attached to the item. FIG. 3 is a diagram showing an example of a data structure of content information stored in the storage unit 12. In the content information shown in FIG. 3(a), an "item ID", a "content ID", and a "marker ID" are associated with each other. As shown in FIG. 3(b), the content information may have different associations between an "item ID", a "content ID", and a "marker ID" for each user ID of a content owner.

[0035] The control unit 13 is a processor such as a CPU (Central Processing Unit), etc. The control unit 13 executes a program stored in the storage unit 12 to function as an article information acquisition unit 131, a determination unit 132, a transmission unit 133, a marker information acquisition unit 134, a display control unit 135, and an environmental information acquisition unit 136.

[0036] The item information acquiring unit 131 acquires a user ID and an item ID. The item information acquiring unit 131 acquires the item ID and the user ID from the information terminal 2 that has read the NFC tag 31.

[0037] The determination unit 132 determines whether an owner of content corresponding to an item indicated by an item ID acquired by the item information acquisition unit 131 matches a user indicated by a user ID acquired by the item information acquisition unit 131. The determination unit 132 specifies a content ID in the content information corresponding to the item information acquired by the item information acquisition unit 131. The determination unit 132 specifies, for example, an owner associated with the content ID acquired by the item information acquisition unit 131 in the content information.

[0038] If the determining unit 132 determines that there is a match, the transmitting unit 133 transmits marker identification information for identifying the marker attached to the item to the information terminal 2. As an example, the marker identification information is associated in the content information.

[0039] The information processing device 1 is configured to transmit a marker that should be recognized in order to display content to a specific user, so that content targeted to the specific user can be displayed.

[0040] As an example, the owner of the content may be recorded in the blockchain. Specifically, the determination unit 132 refers to the blockchain that stores the content and the owner of the content in association with each other, and determines whether the owner of the content corresponding to the item indicated by the item ID matches the user indicated by the user ID acquired by the item information acquisition unit 131. FIG. 4 is a diagram showing an example of content owner information recorded in the blockchain. The content owner information includes a content ID and an owner ID. The owner ID is a user ID indicating the owner of the content. The determination unit 132 refers to the blockchain to specify the owner of the content indicated by the specified content ID. The determination unit 132 determines whether the specified owner of the content matches the user ID acquired by the item information acquisition unit 131.

[0041] By configuring the information processing device 1 to refer to the content owner information recorded in the blockchain and determine whether the owner matches, it is expected that the owner information will be difficult to tamper with, and the reliability of determining whether it matches the original owner of the content will be improved.

[0042] When the information terminal 2 recognizes a marker indicated by the marker identification information, the information processing device 1 causes the information terminal 2 to display content corresponding to the marker. Specifically, the marker information acquisition unit 134 acquires a marker ID from the information terminal 2. When the information terminal 2 recognizes a marker, it specifies the marker ID corresponding to the recognized marker and transmits it to the information processing device 1.

[0043] The display control unit 135 causes the information terminal 2 to display the content corresponding to the marker ID. The display control unit 135 identifies content in the content information that corresponds to the marker ID acquired by the marker information acquisition unit 134, and causes the information terminal 2 to display the identified content. FIG. 5 is a diagram showing an example of a screen displayed by the display control unit 135. One example of the content displayed by the display control unit 135 is AR content. As one example, the display control unit 135 controls the identified content to be displayed superimposed on an image captured by the information terminal 2.

[0044] The information processing device 1 may be configured to determine whether the content owner matches when the marker is read by the information terminal 2.

[0045] The information terminal 2, which captures an image of the marker 32 and recognizes the marker 32 based on the generated image data, transmits the marker ID and the user ID of the user using the information terminal 2 in association with each other to the information processing device 1. The marker information acquisition unit 134 acquires the marker ID and the user ID of the user using the information terminal 2 that read the marker ID in association with each other.

[0046] The determination unit 132 determines whether or not the owner of the content corresponding to the marker ID matches the user indicated by the user ID acquired by the marker information acquisition unit 134. The determination unit 132 refers to the content information and identifies the content corresponding to the marker ID acquired by the marker information acquisition unit 134. As an example, the determination unit 132 refers to a blockchain and identifies the owner of the identified content. The determination unit 132 determines whether or not the owner of the identified content matches the user indicated by the user ID acquired by the marker information acquisition unit 134.

[0047] When the content information is associated with a content owner, the determination unit 132 may refer to the content information to identify the content owner.

[0048] If the determination unit 132 determines that there is a match, the display control unit 135 causes the information terminal 2 to display the content corresponding to the marker ID. If the determination unit 132 determines that there is no match, the display control unit 135 does not cause the information terminal 2 to display the content corresponding to the marker ID. If the determination unit 132 determines that there is no match, the display control unit 135 may display a message indicating that the content is not held, or may cause the information terminal 2 to display a screen indicating a method for acquiring the content corresponding to the marker.

[0049] By configuring the information processing device 1 in this way, it becomes possible for the owner of the content to display AR content when the marker is read.

[0050] A plurality of contents may be associated with the same marker. In this case, the information processing device 1 may be configured to display, among the plurality of contents associated with the same marker, a content corresponding to a user who uses the information terminal 2 that reads the marker.

[0051] Fig. 6 is a diagram showing an example of content information in this case. In the content information shown in Fig. 6, multiple content IDs are associated as content corresponding to the marker ID. That is, multiple contents ("C001", "C002", and "C003") are associated with one marker (for example, "M001").

[0052] When there are multiple contents corresponding to the marker ID, the display control unit 135 causes the information terminal 2 to display, among the contents corresponding to the marker ID, the contents owned by the user indicated by the user ID acquired by the marker information acquisition unit 134. When there are multiple contents corresponding to the marker ID acquired by the marker information acquisition unit 134 in the content information, the determination unit 132 determines whether or not the owners of each of the multiple contents match the users indicated by the user IDs acquired by the marker information acquisition unit 134. The display control unit 135 causes the information terminal 2 to display, among the multiple contents corresponding to the marker IDs acquired by the marker information acquisition unit 134, the contents owned by the users corresponding to the user IDs acquired by the marker information acquisition unit 134.

[0053] By configuring the information processing device 1 in this way, it becomes possible to control the markers attached to the same article so that different content is displayed depending on the user.

[0054] It is conceivable to provide a service in which a single user collects multiple pieces of content and displays the collected content. In this case, multiple pieces of content may be associated with the same marker, and the information processing device 1 may be configured to display the content when the single user owns all of the content associated with the marker.

[0055] The determination unit 132 identifies multiple content IDs corresponding to the marker ID acquired by the marker information acquisition unit 134. The determination unit 132 identifies the owner of each of the identified multiple content IDs as described above. The determination unit 132 determines whether or not the owner of each of the multiple contents corresponding to the marker ID matches a user indicated by a user ID acquired by the marker information acquisition unit 134.

[0056] The display control unit 135 displays the plurality of contents when the determination unit 132 determines that the owners of all of the plurality of contents match the user indicated by the user ID acquired by the marker information acquisition unit 134. The display control unit 135 does not display each of the plurality of contents when the determination unit 132 determines that the owner of any of the plurality of contents does not match the user indicated by the user ID acquired by the marker information acquisition unit 134. When the owner of any of the plurality of contents does not match the user indicated by the user ID, the display control unit 135 may display on the information terminal 2 a screen indicating a method of acquiring the content whose owner does not match the user indicated by the user ID acquired by the marker information acquisition unit 134.

[0057] By configuring the information processing device 1 in this way, it is possible to encourage the user to acquire content that he or she does not own among a plurality of pieces of content, and as a result, it is possible to allow the user to have the experience of enjoying the process of collecting content.

[0058] The information processing device 1 may be configured to display content in a display mode that matches the external environment of the information terminal 2. In this case, the storage unit 12 stores content information associated with a display mode that matches the external environment of the information terminal 2. Fig. 7 is a diagram showing an example of a data structure of content information in this case. In the content information shown in Fig. 7, the display mode of the content that matches the external environment indicated by the environmental information is associated.

[0059] The environmental information acquisition unit 136 acquires environmental information indicating the environment around the information terminal 2. The environmental information indicates, for example, the weather, temperature, humidity, or the like around the location of the information processing device 1. As an example, the environmental information acquisition unit 136 acquires position information indicating the location of the information terminal 2. The environmental information acquisition unit 136 transmits the position information of the information terminal 2 to an external server (not shown) and acquires the environmental information corresponding to the location of the information terminal 2.

[0060] The display control unit 135 causes the information terminal 2 to display the content corresponding to the marker ID in a display mode based on the surrounding environment indicated by the environmental information. The display control unit 135 causes the information terminal 2 to display the content in a display mode that corresponds in the content information to the marker ID acquired by the marker information acquisition unit 134 and the environmental information acquired by the environmental information acquisition unit 136.

[0061] The environmental information may be a date or a time. In this case, the content information stores a display mode of the content corresponding to the date or time indicated by the environmental information. The information processing device 1 may be configured to display the content in a special mode in the case of a specific location. That is, the environmental information may be the location information itself. In this case, the content information stores the location indicated by the location information and the display mode of the content in association with each other.

[0062] By configuring the information processing device 1 to display the content in a display mode that corresponds to the external environment, it becomes possible to motivate the user to move around while carrying the object 3.

[0063] The content may be a character, and the information processing device 1 may be configured so that the user develops the character and the content is displayed in a display mode according to the character development status.

[0064] In this case, the content information may further be associated with a display mode according to the state of the content. The state of the content is, for example, a level indicating the degree of growth of the content. The state of the content changes, for example, depending on the distance or number of steps traveled by the user after acquiring the content, or the time elapsed since the user acquired the content. The state of the content may be determined according to the degree of growth of a character represented by the content in a game using the character. The information processing device 1 may periodically acquire the state of the content from an external device.

[0065] Fig. 8 is a diagram showing an example of the data structure of the content information in this case. In the content information shown in Fig. 8, a display mode according to the state of the content is further associated with the content information.

[0066] The display control unit 135 specifies the state of the content corresponding to the marker information. As an example, the state of the content is acquired from an external server that manages the state of the content. The display control unit 135 specifies a display mode in the content information that corresponds to the marker information and the state of the content. The display control unit 135 displays the content corresponding to the marker ID in a display mode based on the state of the content indicated by the content state information.

[0067] By configuring the information processing device 1 in this way, it becomes possible for the user to enjoy the content for a long period of time, and it becomes possible to prevent the user from becoming bored with the service.

[0068] [Processing flow in information processing device 1] 9 is a flowchart showing a process flow in the information processing device 1. The item information acquisition unit 131 acquires an item ID and a user ID (S01). The determination unit 132 refers to content information and identifies content corresponding to the item ID (S02). The determination unit 132 identifies the owner of the identified content (S03). The determination unit 132 determines whether the owner of the content corresponding to the object 3 indicated by the item ID matches the user indicated by the acquired user ID (S04).

[0069] If the owner of the content matches the user indicated by the acquired user ID (YES in S04), the transmission unit 133 transmits the marker information to the information terminal 2 (S05), and the information processing device 1 ends the process.

[0070] If the owner of the content does not match the user indicated by the acquired user ID (NO in S04), the display control unit 135 causes the information terminal 2 to display a message indicating that the user indicated by the acquired user ID does not match (S06). The information processing device 1 ends the process.

[0071] [Effects of information processing device 1] When the owner of the content corresponding to the item ID read by the information processing device 1 from the NFC tag matches the user who read it, the information processing device 1 is configured to transmit marker information to the information terminal 2 and enable the content to be displayed on the information terminal 2, thereby making it possible to display content targeted at a specific user.

[0072] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations' Sustainable Development Goals (SDGs), which is to "build resilient infrastructure, promote industry, innovation and infrastructure."

[0073] Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist of the present invention. For example, all or part of the device can be configured by distributing or integrating functionally or physically in any unit. In addition, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effect of the new embodiment resulting from the combination combines the effect of the original embodiment. [Explanation of symbols]

[0074] 1. Information processing device 2. Information terminal 3. Objects 11 Communications Department 12 Storage section 13 Control section 131 Goods Information Acquisition Department 132 Judgment section 133 Transmitter 134 Marker information acquisition unit 135 Display control unit 136 Environmental Information Acquisition Department

Claims

1. a storage unit that stores content information in which content identification information for identifying a content and item identification information for identifying an item to which a marker for displaying the content is attached are associated; an item information acquisition unit that acquires, from an information terminal that has acquired the item identification information, user identification information for identifying a user who uses the information terminal, and the item identification information; a determination unit that determines whether an owner of content corresponding to the item indicated by the item identification information acquired by the item information acquisition unit matches a user indicated by the user identification information acquired by the item information acquisition unit; a transmission unit that transmits, when the determination unit determines that there is a match, marker identification information for identifying the marker affixed to the item to the information terminal; An information processing device having the above configuration.

2. The determination unit refers to a blockchain that stores content and owners of the content in association with each other, and determines whether the owner of the content corresponding to the item indicated by the item identification information is the same as the user indicated by the user identification information acquired by the item information acquisition unit. The information processing device according to claim 1 .

3. The content information is further associated with marker identification information for identifying a marker attached to the item, a marker information acquisition unit that acquires marker identification information of the marker read by the information terminal; a display control unit that causes the information terminal to display content corresponding to the marker identification information; The information processing apparatus according to claim 1 , further comprising:

4. The marker information acquisition unit acquires the marker identification information and user identification information of a user who uses an information terminal that reads the marker identification information in association with each other, The determination unit determines whether or not an owner of the content corresponding to the marker identification information matches a user indicated by the user identification information acquired by the marker information acquisition unit; the display control unit, when the determination unit determines that there is a match, causes the information terminal to display content corresponding to the marker identification information. The information processing device according to claim 3 .

5. the display control unit, when the determination unit determines that there is no match, does not cause the information terminal to display content corresponding to the marker identification information. The information processing device according to claim 4.

6. In the content information, a plurality of pieces of content identification information are associated as content corresponding to the marker identification information, the determination unit determines whether or not an owner of each of the plurality of contents corresponding to the marker identification information matches a user indicated by the user identification information acquired by the marker information acquisition unit; The display control unit is (1) displaying the plurality of contents when the determination unit determines that the owners of all of the plurality of contents match the user identified by the user identification information; (2) when the owner of any of the plurality of contents does not match the user identified by the user identification information, the determination unit does not display each of the plurality of contents; The information processing device according to claim 4.

7. An environment information acquisition unit that acquires environment information indicating an environment surrounding the information terminal, the display control unit causes the information terminal to display the content corresponding to the marker identification information in a display mode based on the surrounding environment indicated by the environmental information. The information processing device according to claim 3 .

8. The content information is further associated with content status information indicating a status of the content corresponding to the content identification information, the display control unit displays the content corresponding to the marker identification information in a display mode based on a state of the content indicated by the content state information. The information processing device according to claim 3 .

9. the display control unit, when there is a plurality of contents corresponding to the marker identification information, causes the information terminal to display, among the contents corresponding to the marker identification information, a content owned by a holder indicated by the user identification information acquired by the marker information acquisition unit. The information processing device according to claim 3 .

10. The computer executes an acquisition step of acquiring, from an information terminal that has acquired item identification information for identifying an item to which a marker for displaying content has been attached, user identification information for identifying a user who uses the information terminal and the item identification information; a determination step of referring to content information stored in a storage unit, the content information correlating content identification information for identifying a content with the item identification information for identifying an item to which a marker for displaying the content indicated by the content identification information is attached, and determining whether an owner of content corresponding to the item indicated by the item identification information acquired in the acquisition step matches a user indicated by the user identification information acquired in the acquisition step; a transmission step of transmitting, to the information terminal, marker identification information for identifying the marker affixed to the item when it is determined in the determination step that the markers match; An information processing method comprising the steps of:

11. On the computer, an acquisition step of acquiring, from an information terminal that has acquired item identification information for identifying an item to which a marker for displaying content has been attached, user identification information for identifying a user who uses the information terminal and the item identification information; a determination step of referring to content information stored in a storage unit, the content information correlating content identification information for identifying a content with the item identification information for identifying an item to which a marker for displaying the content indicated by the content identification information is attached, and determining whether an owner of content corresponding to the item indicated by the item identification information acquired in the acquisition step matches a user indicated by the user identification information acquired in the acquisition step; a transmission step of transmitting, to the information terminal, marker identification information for identifying the marker affixed to the item when it is determined in the determination step that the markers match; A program that executes the following.

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