Packaging
The package design for absorbent articles uses character-related displays to enhance consumer appeal by visually connecting with character displays, ensuring consumers notice important product information.
Patent Information
- Application Number
- JP2021007403
- Authority / Receiving Office
- JP · JP
- Patent Type
- Patents
- Current Assignee / Owner
- Filing Date
- 2021-01-20
- Publication Date
- 2025-01-17
- Estimated Expiration
- 2041-01-20
AI Technical Summary
Consumers often fail to notice the labels on absorbent article packages, which include function indications and brand names, making it difficult to select the desired product.
A package design featuring a character-related display surrounding an information display with the same external shape as the character display, arranged at equal intervals and possibly in multiple colors, to attract consumer attention.
Enhances the appeal of the package display by guiding consumer attention to important information through the visual connection between character and character-related displays, improving the visibility of product features.
Smart Images

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Abstract
Description
[Technical field]
[0001] The present invention relates to a package containing an absorbent article. [Background technology]
[0002] Absorbent articles such as disposable diapers, incontinence pads, sanitary products, etc., include an absorbent body that absorbs liquids such as urine and body fluids. These absorbent articles are packaged in packages with various designs (for example, see Patent Document 1). [Prior art documents] [Patent documents]
[0003] [Patent Document 1] JP 2019-214427 A Summary of the Invention [Problem to be solved by the invention]
[0004] Various types of markings are provided on the packaging of absorbent articles, such as function markings to appeal to consumers about the functions of the absorbent article and product names to distinguish the absorbent article from other products. However, consumers need to select the desired product from among the many products displayed in a store. Therefore, even if these marks are provided on the packaging of absorbent articles, consumers may not notice the marks.
[0005] Therefore, an object of the present invention is to provide a package for an absorbent article that can improve the appeal of a display provided on the package. [Means for solving the problem]
[0006] In order to solve the above problem, in the present invention, a character-related display is provided within a predetermined range from the character display, surrounding an information display with a graphic having the same outer shape as the character display.
[0007] In detail, the present invention is a packaging for absorbent articles, comprising a character display used on the absorbent article, an information display showing information relating to the absorbent article, and a character-related display positioned within a predetermined range from the character display on the packaging and surrounding the information display with a graphic having the same external shape as the character display.
[0008] The character-related display may be arranged at equal intervals from the character display.
[0009] Additionally, the character related display may be the same size as the character display.
[0010] Additionally, the character-related display may be arranged alongside the character display.
[0011] Furthermore, the character displays may be arranged in a form in which multiple display elements become gradually smaller, and the character-related display may be arranged near the smallest display element among the multiple display elements.
[0012] Furthermore, the character display may be made up of multiple colors.
[0013] In addition, a plurality of information displays may be provided, and a plurality of character-related displays may be provided corresponding to each of the plurality of information displays.
[0014] Furthermore, the multiple information displays may be different from each other.
[0015] Additionally, the character display, the information display, and the character-related display may all be disposed on the front of the packaging body.
[0016] Furthermore, among the multiple surfaces of the packaging body, the surface on which the character display, information display, and character-related display are provided may not have any characters other than the character display. Effect of the Invention
[0017] According to the present invention, it is possible to improve the appeal of the display provided on the packaging of the absorbent article. [Brief description of the drawings]
[0018] [Figure 1] FIG. 1 is an external perspective view of a package containing an absorbent article. [Diagram 2] FIG. 2 is a diagram showing an example of a mark provided on the surface of the main body of the packaging body. [Diagram 3] FIG. 3 is a diagram in which a character display and a character-related display are highlighted in the embodiment. [Figure 4] FIG. 4 is a diagram showing a first modified example of a mark provided on the surface of the main body of the packaging body. [Diagram 5] FIG. 5 is a diagram in which the character display and the character-related display in the first modified example are highlighted. [Figure 6] FIG. 6 is a diagram showing a second modified example of an indication provided on the surface of the main body of the packaging body. [Figure 7] FIG. 7 is a diagram in which the character display and the character related display in the second modified example are highlighted. [Figure 8] FIG. 8 is a diagram showing a third modified example of a mark provided on the surface of the main body of the packaging body. [Figure 9] FIG. 9 is a diagram in which the character display and the character-related display in the third modified example are highlighted. [Figure 10] FIG. 10 is a diagram showing an example of a group of packages in which a plurality of packages are arranged. [Figure 11] FIG. 11 is a diagram showing the positional relationship between the position of the character display and the size of the absorbent article. [Figure 12] FIG. 12 is a diagram showing modified examples of the shapes of the character display and the character-related display. [Figure 13] FIG. 13 is a diagram showing modified examples of the position and size of the character display and the character related display. [Figure 14]FIG. 14 is a diagram showing a modified example of the positional relationship between the character display and the character related display. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0019] Hereinafter, a description will be given of a package according to an embodiment of the present invention with reference to the drawings. Note that the configurations of the following embodiments are merely examples, and the present invention is not limited to the configurations of these embodiments.
[0020] <Embodiment> 1 is an external perspective view of a package containing an absorbent article. The absorbent article contained in the package 1 may be, for example, a pants-type diaper for infants or adults, a tape-type diaper, or any other type of absorbent article.
[0021] The packaging body 1 is a bag formed by processing a film, and has an approximately rectangular parallelepiped appearance when the absorbent article, which is the content, is filled in the main body 2. The packaging body 1 is provided with a string-like grip 3 on the upper part of the main body 2 to make it easier for consumers to carry the packaging body 1. In FIG. 1, the front side of the packaging body 1 is shown on the near side of the page, the right side of the packaging body 1 is shown on the right side of the page, the left side of the packaging body 1 is shown on the left side of the page, the top side of the packaging body 1 is shown on the upper side of the page, and the bottom side of the packaging body 1 is shown on the lower side of the page. In FIG. 1, the packaging body 1 is shown as seen from a slightly upper right side of the front side. Therefore, in FIG. 1, the front side, right side, and top side of the packaging body 1 are shown, and the rear side, left side, and bottom side of the packaging body 1 are not shown. 1 illustrates the package 1 in a state where the main body 2 is filled with a specified number of absorbent articles, so the main body 2 has an approximately rectangular parallelepiped appearance, but when the packaging of the package 1 is torn and the absorbent articles are taken out of the main body 2, the package 1 will be partially or entirely deflated. Therefore, in this embodiment, "contained" refers to the package 1 in a state where the main body 2 is filled with a specified number of absorbent articles and sealed, and does not include the package 1 that has been opened.
[0022] Since absorbent articles are worn by people, they are available in a variety of sizes. Therefore, absorbent articles of a specific size are contained in each package 1. The various indications such as designs and characters provided on the surface of the package 1 vary depending on the size of the absorbent article contained therein.
[0023] The packaging body 1 of this embodiment is a packaging body used for packaging absorbent articles that are available in a lineup of products of various sizes, and a product name display showing the product name commonly used for each size is provided on the surface. The packaging body 1 of this embodiment is also provided with a size display showing the size of the absorbent article contained therein by characters or the like. In addition to such size display and product name display, the packaging body 1 of this embodiment is also provided with various designs such as characters and backgrounds from animations, etc. Here, the characters include people, animals, robots, and various other pictures and photos. For example, characters appearing in animations include humanoid creatures with faces made of edible round bean-jam buns and various other types of bread that appear in a specific animation series, humanoid creatures that anthropomorphize harmful bacteria and other types of bacteria, and various other people.
[0024] In this embodiment, in order to draw consumers' attention to various information displays, such as functional displays, provided on the packaging body 1, a character-related display is provided within a specified range from the illustration on the packaging body 1, surrounding the information display with a figure having the same outline as the illustration.
[0025] Fig. 2 is a diagram showing an example of a mark provided on the surface of the main body 2 of the packaging body 1. In Fig. 2, one of the four sides (front, back, left, and right) of the main body 2 of the packaging body 1 is shown as the packaging body surface S1, but for ease of understanding, it may be considered to show the front of the main body 2. The upper side of the paper in Fig. 2 is the upper side of the main body 2, and the lower side of the paper in Fig. 2 is the lower side of the main body 2.
[0026] As shown in FIG. 2, a brand name 4, a product name 5, and a character display 8 are arranged on the surface S1 of the package. The brand name 4, the product name 5, and the character display 8 are common to all sizes of absorbent articles contained therein. Also, a size display 6 indicating the size of the absorbent article contained therein and an information display 7 indicating the function of the absorbent article contained therein are arranged on the surface S1 of the package. Here, a function display is shown as an example of the information display 7, but it may be, for example, a brand display or various other types of display. Also, two types of information display 7, "weakly acidic" and "fast absorption", are shown as examples, but it may be three or more types, or it may be just one type.
[0027] Which of the four sides of the main body 2 is perceived as the front side depends on the viewer's judgment. Although it depends on the subjective opinion, it is generally considered that the side on which the brand name 4 and the product name 5 are displayed largest is the front. When the packaging body 1 is placed as a product in a store, it is usually displayed so that the front side faces the side that is easily noticeable to customers. Therefore, in this embodiment, the character display 8, the information display 7, and the character-related display 9 are assumed to be arranged on the front side of the packaging body 1, but the packaging body 1 may have the character display 8, the information display 7, and the character-related display 9 arranged on a surface other than the front side of the packaging body 1. In addition, in this embodiment, the printed matter illustrated in FIG. 2 and subsequent figures is provided on the front side of the main body 2, which is the near side in the paper of FIG. 1, but the present invention is not limited to such a form. The printed matter illustrated in FIG. 2 and subsequent figures may be provided on the top surface, which is the upper side in the paper of FIG. 1, or on other surfaces. In addition, the printed matter illustrated in FIG. 2 and subsequent figures may be provided on two or more of the six surfaces of the main body 2. In addition, the printed matter illustrated in Figures 2 onwards is provided on a vertically long surface, but the printed matter may also be provided on a horizontally long surface so that the printed matter can be read as normal even when the packaging body 1 shown in Figure 1 is placed horizontally with the top and bottom surfaces facing left and right.
[0028] When the packaging surface S1 is used on the front of the packaging body 1, the character display 8 becomes a very impressive illustration when the packaging body 1 is displayed in a store. The character display 8 is more impressive if it is composed of multiple colors. Therefore, if the character display 8 is, for example, a character that appears in an animation aimed at children, children who visit the store will pay attention to the character display 8 provided on the packaging surface S1.
[0029] Furthermore, on the packaging surface S1, a character related display 9 is disposed within a predetermined range from the character display 8. This character related display 9 is a graphic with approximately the same outer shape as the character display 8. FIG. 3 is a diagram in which the character display 8 and the character related display 9 are highlighted in the embodiment. As can be clearly seen from FIG. 3, the character related display 9 is a graphic with approximately the same outer shape as the character display 8. Therefore, the character display 8 and the character related display 9, which are both graphics with approximately the same outer shape, give the viewer an intuitive sense that they are related. The packaging surface S1, which aims for such a visual effect, exerts the following effects.
[0030] That is, as illustrated in FIG. 2 and FIG. 3, when the character display 8 represents a character appearing in an animation aimed at children, a child visiting a store will pay attention to the character display 8 provided on the packaging surface S1. Since the character-related display 9, which is a figure with a substantially identical external shape to the character display 8, is arranged within a predetermined range from the character display 8, a child who pays attention to the character display 8 will recognize that the character-related display 9, which intuitively gives the impression of visual relevance, is a character related to the character display 8. However, the character-related display 9 is simply a figure surrounding the information display 7, and is not actually a character related to the character display 8. Therefore, a child who recognizes that the character-related display 9 is a character related to the character display 8 may ask a guardian who is near the child verbally what character the character-related display 9 is. When a child asks such a question to a guardian, the guardian will pay attention to the information display 7 surrounded by the character-related display 9 in order to answer the child's question. Therefore, the guardian of the child will recognize the information display 7 surrounded by the character-related display 9 and will inevitably read the information display 7. The information display 7 is made up of monochromatic letters, symbols, etc., and if the background is the same color as the background color of the entire packaging surface S1, it is easy for parents to read.
[0031] According to this embodiment, the attention of the guardian can be directed to the information display 7 by using the behavior of the child near the guardian. Pay attention to information displays such as point of purchase advertising. There are a wide variety of display objects that hinder a guardian from directing his / her attention to the information display 7. However, according to this embodiment, the guardian's attention can be directed to the information display 7 by using the behavior of a child near the guardian, so that the appeal of the information display 7 can be improved. This effect is not only seen in children who can speak, but is also seen in children who cannot speak, who can exert the same effect as words by using their fingers and voice.
[0032] In consideration of such an effect of improving appeal, it is preferable that the character-related display 9 allows a child who is paying attention to the character display 8 to easily visually recognize that the character-related display 9 is present near the character display 8. If the character-related display 9 comes within the visual field of a child who is paying attention to the character display 8, the child who is paying attention to the character display 8 can visually recognize the presence of the character-related display 9, which has the same external shape as the character display 8. Therefore, the above-mentioned predetermined range is within the visual field of a child who is paying attention to the character display 8, and for example, the distance between the character display 8 and the character-related display 9 is within a range of 100 mm, more preferably within a range of 80 mm, and even more preferably within a range of 50 mm.
[0033] However, factors that enable a child looking at a character display 8 to easily visually recognize that a character-related display 9 is present near the character display 8 include not only the distance between the character display 8 and the character-related display 9, but also various other factors. For example, if the character-related displays 9 are regularly arranged near the character display 8, a child looking at the character display 8 can more easily visually recognize the presence of the character-related display 9 near the character display 8.
[0034] <First Modification> FIG. 4 is a diagram showing a first modified example of the display provided on the surface of the main body 2 of the package 1. On the package surface S2 shown in FIG. 4, a brand name 4, a product name 5, and a character display 8 are arranged, similarly to the package surface S1. Also, on the package surface S2, a size display 6, an information display 7, and a character-related display 9 are arranged. The information display 7 is arranged in a state surrounded by the character-related display 9. This character-related display 9 is a figure with approximately the same outer shape and size as the character display 8. FIG. 5 is a diagram in which the character display 8 and the character-related display 9 in the first modified example are highlighted. As can be clearly seen from FIG. 5, the character-related display 9 is a figure with approximately the same outer shape and size as the character display 8.
[0035] On the packaging surface S2, the character-related display 9 is arranged in two places, directly below the character display 8 and diagonally below the character display 8. The two character-related displays 9 and the character display 8 are arranged at equal intervals. Therefore, when the packaging surface S2 is viewed as a whole, the character-related display 9 appears to be regularly arranged together with the character display 8. Therefore, a child who pays attention to the character display 8 receives the same visual impression as the character display 8 from the character-related display 9 regularly arranged together with the character display 8, and intuitively perceives that the character-related display 9 is related to the character display 8. For this reason, when the character display 8 represents a character that appears in an animation aimed at children, as with the packaging surface S1 of the above embodiment, the guardian's attention can be directed to the information display 7 by using the behavior of the child near the guardian, and the appeal of the information display 7 can be improved.
[0036] In addition, in the first modified example, no characters other than the character display 8 are arranged, such as the other characters shown below the character display 8 in FIG. 2. If there are characters other than the character displayed in the character display 8, the child may feel uncomfortable. There is a possibility that the child will be interested in these characters and lose interest in the character-related display 9. In this regard, if there are no characters other than the character display 8, as in the first modified example, the child's gaze is easily guided from the character display 8 to the character-related display 9. Therefore, the guardian's attention can be more reliably directed to the information display 7 by using the behavior of the child near the guardian. This effect is effectively exerted when the number of character displays 8 is small on a specific surface of the packaging surface of the main body 2, and is particularly effective when there is only one character display 8. This is because when there are few character displays 8, the child is likely to think, "Are there any other characters?" and become interested in the character-related display 9, which has approximately the same external shape as the character display 8. However, this effect is not lost when there are characters other than the character displayed in the character display 8. Even when a character other than the character displayed in the character display 8 is illustrated, for example, as shown in FIG. 2, if the character other than the character display 8 is displayed smaller than the character-related display 9, the child's gaze can be smoothly guided from the character display 8 to the character-related display 9.
[0037] <Second Modification> FIG. 6 is a diagram showing a second modified example of the display provided on the surface of the main body 2 of the package 1. On the package surface S3 shown in FIG. 6, a brand name 4, a product name 5, and a character display 8 are arranged, similarly to the package surface S1. Also, on the package surface S3, a size display 6, an information display 7, and a character-related display 9 are arranged. The information display 7 is arranged in a state surrounded by the character-related display 9. This character-related display 9 is a figure with approximately the same outer shape and size as the character display 8. FIG. 7 is a diagram in which the character display 8 and the character-related display 9 in the second modified example are highlighted. As can be clearly seen from FIG. 7, the character-related display 9 is a figure with approximately the same outer shape and size as the character display 8.
[0038] On the packaging surface S3, the two character-related displays 9 are arranged to the right of the character display 8. The two character-related displays 9 and the character display 8 are arranged at equal intervals. Therefore, when the packaging surface S3 is viewed as a whole, the character-related displays 9 appear to be regularly arranged together with the character display 8. Therefore, a child who pays attention to the character display 8 receives the same visual impression of the character-related displays 9 regularly arranged together with the character display 8 as the character display 8, and intuitively perceives that the character-related displays 9 are related to the character display 8. For this reason, when the character display 8 represents a character that appears in an animation aimed at children, as with the packaging surface S1 of the above embodiment, the guardian's attention can be directed to the information display 7 by using the behavior of the child near the guardian, and the appeal of the information display 7 can be improved.
[0039] <Third Modification> FIG. 8 is a diagram showing a third modified example of the display provided on the surface of the main body 2 of the package 1. On the package surface S4 shown in FIG. 8, a brand name 4, a product name 5, and a character display 8 are arranged, similarly to the package surface S1. Also, on the package surface S4, a size display 6, an information display 7, and a character-related display 9 are arranged. The information display 7 is arranged in a state surrounded by the character-related display 9. This character-related display 9 is a figure with approximately the same outer shape and size as the character display 8. FIG. 9 is a diagram in which the character display 8 and the character-related display 9 in the third modified example are highlighted. As can be clearly seen from FIG. 9, the character-related display 9 is a figure with approximately the same outer shape and size as the character display 8.
[0040] On the packaging surface S4, the two character-related displays 9 are evenly arranged on both the left and right sides below the character display 8. The two character-related displays 9 and the character display 8 are also arranged at equal intervals from each other. Therefore, when the packaging surface S4 is viewed as a whole, the character-related displays 9 appear to be lined up with the character display 8. Therefore, a child who pays attention to the character display 8 receives the same visual impression of the character-related displays 9 lined up with the character display 8 as the character display 8, and intuitively perceives that the character-related displays 9 are related to the character display 8. For this reason, when the character display 8 represents a character that appears in an animation aimed at children, as with the packaging surface S1 of the above embodiment, the guardian's attention can be directed to the information display 7 by using the behavior of the child near the guardian, and the appeal of the information display 7 can be improved.
[0041] <Package group> By the way, when the above-mentioned embodiments and modified examples are displayed in a storefront, the following synergistic effect can be expected. FIG. 10 is a diagram showing an example of a group of packages in which a plurality of packages are arranged. When packages 1 having the display of the above-mentioned embodiments and modified examples on the surface are arranged to form a group of packages S, a child who looks at the group of packages S will see many character displays 8 and character-related displays 9. Since the character-related displays 9 of all the packages 1 have substantially the same shape as the character displays 8 and are arranged regularly, a child who looks at the group of packages S will strongly feel that the character-related displays 9 are related to the character displays 8. Therefore, the attention of the child's guardian can be more strongly directed to the information display 7 by using the behavior of the child near the guardian.
[0042] 10, in both the embodiment and the modified example, the character display 8 is disposed at the same height as the character related display 9 or above the character related display 9. This is based on the fact that when a person moves his / her line of sight, it is easier to lower his / her line of sight than to raise it. If the character related display 9 is disposed at the same height as the character display 8 or at a lower position than the character display 8, it is easier to guide the line of sight of a child who notices the character display 8 to the character related display 9.
[0043] Incidentally, it is conceivable that the character display 8 is positioned according to the size of the absorbent article contained in the packaging body 1. FIG. 11 is a diagram showing the positional relationship between the position of the character display 8 and the size of the absorbent article. In the packaging body group S shown in FIG. 11, in order to allow intuitive understanding of the size of the absorbent article contained therein, the display position of the character display 8 used in common in the packaging body 1 of each size is arranged so as to move toward the upper part of the packaging body 1 as the size of the absorbent article contained in the packaging body 1 increases. Such a display form can be realized by gradually increasing the distance from the bottom of each packaging body 1 to the character display 8 according to the size. With such a display form, when the packaging bodies 1 are arranged in order of size, the character display 8 appears to move toward the upper part of the packaging body 1 as the size of the absorbent article contained therein increases. Therefore, it is possible for a child who sees the packaging body group S displayed in a store in such a state to more reliably direct his / her gaze to the character display 8. Such an effect can be achieved by preparing at least two or more sizes of packaging bodies 1 to constitute the packaging body group S.
[0044] <Other variations - Part 1> In the above embodiment and each modified example, the character display 8 and the character related display 9 are exemplified as having a perfect circular outer shape. However, the above embodiment and modified examples are not limited to the character display 8 and the character related display 9 having such a shape. FIG. 12 is a diagram showing modified shapes of the character display 8 and the character related display 9. The packaging surface S5 shown in FIG. 12 has the information display 7, the character display 8, the character related display 9, and the like, as in the packaging surface S1. A character-related display 9 is arranged. The above-mentioned brand name 4, product name 5, etc. may be further arranged on the packaging surface S5. The information display 7 is arranged while being surrounded by the character-related display 9. This character-related display 9 is a figure with approximately the same outer shape and size as the character display 8. Since the information display 7 is not a perfect circle but has an outer shape reminiscent of an animal's ear, the character-related display 9 also has an outer shape reminiscent of an animal's ear, just like the character display 8.
[0045] With the character display 8 and character-related display 9 in this form, a child who pays attention to the character display 8 will have the same visual impression as the character display 8 with respect to the character-related display 9 that is regularly arranged alongside the character display 8, and will intuitively perceive that the character-related display 9 is related to the character display 8. For this reason, in the case where the character display 8 represents a character that appears in an animation aimed at children, as with the packaging surface S1 etc. of the above embodiment, the guardian's attention can be directed to the information display 7 by using the behavior of the child who is close to the guardian, and the appeal of the information display 7 can be improved.
[0046] <Other variations - Part 2> Moreover, the above embodiment and each modified example may be a device that more actively guides the gaze of a child. FIG. 13 is a diagram showing modified examples of the position and size of the character display 8 and the character-related display 9. For example, as shown in FIG. 13, the packaging surface S6 may have a plurality of character displays 8. The plurality of character displays 8 may be gradually smaller as they approach the character-related display 9. In the packaging surface S6 on which such character displays 8 are provided, if the character-related display 9 is arranged near the smallest character display 8 among the plurality of character displays 8, a child who sees the packaging surface S6 is likely to gradually move his / her gaze from the largest character display 8 to the smallest character display 8 among the plurality of character displays 8. Therefore, the gaze that moves due to such a gaze guidance effect is likely to move to the character-related display 9 near the smallest character display 8. For this reason, when the character display 8 represents a character that appears in an animation aimed at children, the guardian's attention can be directed to the information display 7 by using the behavior of the child near the guardian, as in the packaging surface S1 of the above embodiment, and the appeal of the information display 7 can be improved.
[0047] <Other variations - Part 3> The above-mentioned guidance of the line of sight is not limited to a linear one. The guidance of the line of sight may be performed in, for example, a plurality of directions. FIG. 14 is a diagram showing a modified example of the positional relationship between the character display 8 and the character-related display 9. For example, as shown in FIG. 14, the packaging surface S7 may be in a form in which the character display 8 and the character-related display 9 are alternately arranged in a matrix. When the character display 8 and the character-related display 9 are alternately arranged, a child who sees the packaging surface S7 will inevitably be aware of the character-related display 9 when moving his / her line of sight to each of the plurality of character displays 8. Therefore, such guidance of the line of sight in a plurality of directions makes it easier for the child's line of sight to move to the character-related display 9 in the vicinity of the character display 8. For this reason, when the character display 8 represents a character appearing in an animation aimed at children, the guardian's attention can be directed to the information display 7 by using the behavior of the child near the guardian, as in the case of the packaging surface S1 of the above embodiment, and the appeal of the information display 7 can be improved.
[0048] The above-described embodiments and modifications may be combined as appropriate. Furthermore, the above-described embodiments and modifications are merely examples and may be modified as appropriate. [Explanation of symbols]
[0049] S...Packaging group 1...packaging 2. Main body 3...Gripping part 4. Brand name 5.Product name 6. Size display 7·Information display 8. Character Display 9. Character related display S1, S2, S3, S4, S5, S6, S7...Package surface
Claims
1. A package for absorbent articles, comprising: A character display used on the absorbent article; An information display showing information about the absorbent article; a character-related display disposed within a predetermined range from the character display on the packaging material and surrounding the information display with a graphic having the same outer shape as the character display; The character display is arranged in a form in which a plurality of characters become gradually smaller, the character-related display is disposed near a smallest one of the plurality of character displays; the size of the character-related display is equal to or smaller than the smallest one of the plurality of character displays; packaging.
2. The character-related display is provided in plurality and is arranged at equal intervals with respect to the character display. The package of claim 1.
3. The character-related display is arranged alongside the character display.
3. The packaging body according to claim 1 or 2.
4. The character display is made up of multiple colors. A package according to any one of claims 1 to 3.
5. The information display is provided in a plurality of pieces, a plurality of the character-related displays are provided corresponding to the plurality of information displays, A package according to any one of claims 1 to 4.
6. The information displays are different from each other. The package according to claim 5.
7. The character display, the information display, and the character-related display are all disposed on the front surface of the packaging body. A package according to any one of claims 1 to 6.
8. Among the multiple surfaces of the packaging body, the surface on which the character display, the information display, and the character-related display are provided does not have any characters other than the character display. A package according to any one of claims 1 to 7.
Citation Information
Patent Citations
Package of absorption item
JP2018122865A
Package
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Package
JP2021004084A
Package For Absorbent Articles
US20090107870A1