The invention discloses a virtual fitting method and a fitting mirror, and the method comprises the steps: S10, obtaining image information in front of the fitting mirror; s20, judging whether the image information comprises figure information or not; s30, if the image information comprises figure information, demand information of a figure is obtained, and the demand information comprises a mirror demand and a fitting demand; s40, if the demand information of the person is a fitting demand, shooting the person to obtain appearance information of the person; s50, fitting requirement characteristics of the person on the clothes are obtained, and the clothes are retrieved from the e-commerce platform based on the appearance information characteristics of the person and the fitting requirement characteristics of the clothes to carry out clothes matching on the person; and S60, presenting a matching effect on the fitting mirror.