Fan creation support device, method, and system

Abstract

To provide a device for promoting fan making of a customer, making a new fan from the fan, and thereby increasing a user.SOLUTION: A general customer exchanges with coach users to cause first fan making, the general customer subjected to the first fan making becomes a member customer, the member customer exchanges with the coach users and browses a portal site to cause second fan making, the member customer subjected to the second fan making concludes a contract of a project type house and becomes a general user, the general user exchanges with other general users and coach users, makes a post on a portal site and browses the portal site to cause third fan making, the general user subjected to the third fan making becomes a coach user, and the coach user exchanges with general customers and member customers to promote first fan making of the general customer or second fan making of the member customer.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a fan creation support device, method, and system. [Background technology]

[0002] In housing sales, sales effectiveness is improved by connecting customers with building owners (see, for example, Patent Documents 1 and 2).

[0003] Patent Document 1 discloses a management method for registering users, presenting example data to the users, accepting questions, providing answers from the owners to the users, calculating the contribution level of the owners who respond to the answers and providing rewards, matching the users with potential customers, investigating potential sales representatives using the users' communication history, allowing the users to nominate their desired sales representative, prioritizing the sales representatives according to the matching results, and determining the sales representative according to the priorities.

[0004] Patent Document 2 discloses a method for enabling customers to view an existing building information webpage, which introduces the exteriors and floor plans of existing buildings, via a network. Building owners who cooperate in listing their buildings on the existing building information webpage are entrusted with answering customer questions, thereby playing a part in sales activities. Building owners who cooperate in acquiring customers are rewarded. A management method is disclosed for saving scraps of information that interests viewers in individual information folders. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] JP 2002-342652 A [Patent Document 2] JP 2003-16342 A Summary of the Invention [Problem to be solved by the invention]

[0006] However, both of the management methods in Patent Documents 1 and 2 are from the perspective of the seller (sales) of the house, such as by appointing a sales representative or having the building owner take on some of the sales activities. When sales (sales) are taken into consideration in this way, a conflict between the seller and the buyer is likely to arise. For example, if the buyer tries to make a profit, the seller will push themselves too hard, and if the seller is profit-conscious, the burden on the buyer will increase, creating a dilemma.

[0007] If the relationship between buyer and seller can be separated and the goal of "a house for this kind of lifestyle" can be shared, a consensus can be reached beyond the boundaries between buyer and seller, and dilemmas like this will not arise. Also, since it is difficult to understand the advantages and disadvantages and values ​​of a planned home without actually living in it, customers can deepen their understanding of the advantages and disadvantages and values ​​of a planned home by hearing about the lifestyle of actual users at the showroom and experiencing it for themselves.

[0008] The present invention has been made to solve the above-mentioned problems in the conventional art, and aims to provide a fan-building support device, method, and system that can encourage customers to become fans and increase the number of users. [Means for solving the problem]

[0009] The present invention relates to a general customer terminal owned by a general customer, a membership customer terminal owned by a member customer, a general user terminal owned by a general user, a coach user terminal owned by a coach user, a portal site server having a portal site which is accessible by the member customer terminal, the general user terminal, and the coach user terminal and which allows each to view and search for each other's topics, and a fan creation support device having a general customer database of general customers, a membership customer database of member customers, a general user database of general users, a coach user database of coach users, and an event information database which stores event information, said fan creation support device being used in a fan creation support system for planned housing, said fan creation support device being connected via a network, said fan creation support device determining whether a general customer has become a first fan based on the number of times the general customer has visited a housing exhibition center, and when it is determined that the general customer has become a first fan, transmitting information about a membership customer club to the general customer terminal, registering information of the general customer who has become a first fan and joined the membership customer club in the membership customer database as information of a member customer, and displaying the member customer's information on the portal site based on the number of views of the message board page, the number of visits to the home exhibition center, or the number of accesses to the portal site, or if the interest information in the member customer database matches a predefined interest content, it is determined that the member customer has become a second fan, and if it is determined that a second fan has occurred, real estate information is sent to the member customer terminal, and information of the member customer who has become a second fan and has signed a contract for a planned home is registered in the general user database as information of a general user, it is determined that the general user has become a third fan based on the number of times the general user has posted to the portal site or the number of days since registration in the general user database, and if it is determined that a third fan has occurred, a request for the general user to become a coach user is sent to the general user terminal, and information of the general user who has become a third fan and accepted the appointment as a coach user is registered in the coach user database as information of a coach user, and based on at least one commonality of location information, attribute information, issue information, and interest information contained in each data area of ​​the general customer database, the member customer database, the coach user database, and the event information database,a fan creation support device that determines a general customer terminal, a member customer terminal, and a coach user terminal to which the event announcement is to be sent, and sends the event announcement to the determined general customer terminal or the member customer terminal and the coach user terminal; It is.

[0010] The present invention relates to A fan-creation support method in a fan-creation support system for planned housing, in which a general customer terminal owned by a general customer, a membership customer terminal owned by a member customer, a general user terminal owned by a general user, a coach user terminal owned by a coach user, a portal site server having a portal site which is accessible by the member customer terminal, the general user terminal, and the coach user terminal and which allows browsing and searching of each other's topics, and a fan-creation support device having a general customer database of general customers, a membership customer database of member customers, a general user database of general users, a coach user database of coach users, and an event information database which stores event information, are connected via a network, wherein the fan-creation support device determines whether a general customer has become a first fan based on the number of times the general customer has visited a housing exhibition center, and when it is determined that the general customer has become a first fan, transmits information about a membership customer club to the general customer terminal, registers information of the general customer who has become a first fan and joined the membership customer club as information of the member customer in the member customer database, and displays the information on a bulletin board on the portal site for member customers based on the number of page views, the number of visits to a home exhibition, or the number of accesses to the portal site, or if the interest information in the member customer database matches a predefined interest content, it is determined that the member customer has become a second fan, and if it is determined that a second fan has occurred, real estate information is sent to the member customer terminal, and information of the member customer who has become a second fan and has signed a contract for a planned home is registered in the general user database as information of a general user, it is determined that the general user has become a third fan based on the number of times the general user has posted to the portal site or the number of days since registration in the general user database, and if it is determined that a third fan has occurred, a request to become a coach user is sent to the general user terminal, and information of the general user who has become a third fan and accepted the appointment as a coach user is registered in the coach user database as information of a coach user, and based on at least one commonality of location information, attribute information, issue information, and interest information contained in each data area of ​​the general customer database, the member customer database, the coach user database, and the event information database,A fan creation support method, which determines a general customer terminal, a member customer terminal, and a coach user terminal to which an event announcement is to be sent, and sends the event announcement to the determined general customer terminal or the determined member customer terminal and the coach user terminal; It is.

[0011] The present invention relates to A fan-creation support system for planned housing, in which a general customer terminal owned by a general customer, a member customer terminal owned by a member customer, a general user terminal owned by a general user, a coach user terminal owned by a coach user, a portal site server having a portal site accessible by the member customer terminal, the general user terminal, and the coach user terminal and allowing browsing and searching of each other's topics, and a fan-creation support device having a general customer database of general customers, a member customer database of member customers, a general user database of general users, a coach user database of coach users, and an event information database storing event information, are connected via a network, the fan-creation support device judges whether a general customer has become a first fan based on the number of times the general customer has visited a housing exhibition center, and when it is judged that the general customer has become a first fan, transmits information about a member-only customer club to the general customer terminal, registers information of a general customer who has become a first fan and joined the member-only customer club as information of a member customer in the member customer database, and records the number of times the member customer has viewed a bulletin board page on the portal site the number of posts made by the general user to the portal site or the number of days since the general user was registered in the general user database, a request to become a coach user is sent to the general user terminal, and information of a general user who has become a third fan and accepted the appointment as a coach user is registered in the coach user database as coach user information; and based on at least one commonality of location information, attribute information, issue information, and interest information contained in each data area of ​​the general customer database, the member customer database, the coach user database, and the event information database,a fan creation support system that determines a general customer terminal, a member customer terminal, and a coach user terminal to which an event announcement is to be sent, and sends the event announcement to the determined general customer terminal or the determined member customer terminal and the coach user terminal; It is. Effect of the Invention

[0012] The fan-creation support device, method, and system of the present invention can encourage customers to become fans, which in turn can lead to more fans, thereby increasing the number of users. [Brief description of the drawings]

[0013] [Figure 1] Conceptual diagram of the fan-making cycle according to the embodiment [Diagram 2] Configuration example of fan creation system according to embodiment [Diagram 3] Block diagram of a general customer terminal according to an embodiment [Figure 4] Portal site top page screen [Diagram 5] My Page screen [Figure 6] Block diagram of a fan creation support device according to an embodiment. [Figure 7] Flowchart of fan creation process according to an embodiment [Figure 8] Flowchart of event creation in fan-making processing according to an embodiment [Figure 9] A diagram showing a housing exhibition center [Figure 10] Flowchart of matching process according to an embodiment [Figure 11] Flowchart of matching process according to an embodiment [Figure 12] Flowchart of matching process according to an embodiment DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0014] FIG. 1 is a conceptual diagram of a fan-making cycle according to an embodiment. In the following embodiment, fan-making for a planned house is described as an example, but the target products and services are not limited to this. A planned house is a house built by selecting the exterior, layout, interior, facilities, etc. that suit one's taste from those prepared by a housing manufacturer, based on the concept of one's lifestyle, etc.

[0015] In FIG. 1, a general customer refers to a customer who has not yet signed a contract for a planned house and who is not a member of a member-only customer club.

[0016] A member customer is a customer who has not yet signed a contract for a planned house and has already joined a member-only customer club, which requires the customer to pay a set membership fee (annual membership fee, etc.). A member customer is someone who has decided to pursue this path and has taken the risk of paying the annual membership fee to become a paid member. By joining the member-only customer club, a member customer will be able to view the portal site, which will be described later.

[0017] A general user is a user who has signed a contract for a planned housing project and is not registered as a coach user (also called a coacher).

[0018] A coach user is a user who has signed a contract for a planned house and has registered with Coacher. Coachers are people with a strong altruistic spirit who want to help others while having fun. Coachers communicate the joys of living at showrooms and portal sites.

[0019] General customers, member customers, general users, and coach users can meet face-to-face and communicate with each other by holding events at housing exhibitions such as planned housing exhibitions (the "communication at exhibitions" area in Figure 1).

[0020] Member customers, general users, and coach users can exchange information and communicate with each other through the portal site (the "Portal site communication" area in Figure 1).

[0021] (First fan) General customers visit housing exhibitions and interact with coach users through coaching, etc., which allows them to empathize with the values ​​of planned housing and develop a sense of camaraderie, turning them into their first fan. General customers then deepen their interactions with coach users by returning to the exhibitions. In this way, general customers who have become first fans will join a members-only customer club. Once they join, general customers will transform themselves into member customers.

[0022] (Second Fan) Member customers can deepen their interactions with general users and coach users by visiting housing exhibitions and interacting with coach users, or by browsing the portal site.

[0023] By browsing the portal site, member customers can empathize with the way general users and coach users actually enjoy their lives, and by interacting with coach users at the showroom, they develop a stronger sense of camaraderie, which turns them into second fans. Member customers who have become second fans will then go on to sign a contract for a planned home. Once they have signed the contract, they will themselves transform into general users.

[0024] (The third fan) General users deepen their interactions with other general users and coach users by posting on and browsing the portal site. After a certain period of time has passed since they began living in a planned home, general users become fans of the third type by boasting about their own enjoyable lifestyle and interacting with other general users and coach users, which strengthens their sense of camaraderie. General users who become fans of the third type can then evolve into coach users themselves.

[0025] (Coaching) By providing coaching at housing exhibitions or posting on portal sites, coach users can help general customers become their first fans (i.e., become members) and member customers become their second fans (i.e., become users).

[0026] Coaching can mean, for example, conveying to clients the joys of your own lifestyle, telling them the advantages and disadvantages that you can only understand by living in the home, or teaching them how to use a wood stove or how to maintain their planned home.

[0027] Coach users have a desire to let others know about the fun life of planned housing, and also a desire to help others and increase their circle of friends. These feelings motivate Coach users, making them more proactive in communicating with general customers and member customers, further advancing the first and second fan formation mentioned above.

[0028] By receiving coaching and experiencing life in a planned home at a housing exhibition, general customers and member customers will increase their knowledge of planned homes, their concerns about planned homes will decrease, and they will empathize with the values ​​of planned homes, becoming more and more fans of planned homes.

[0029] According to this method, the main activity is to create fans (friendship) of the same planned housing. Furthermore, since sales representatives do not come to the forefront when creating fans and friends, customers and users do not have to be conscious of sales or marketing. Therefore, dilemmas such as conflicts between sellers and buyers can be avoided.

[0030] Furthermore, as the number of fans increases, word of mouth also increases, and the number of fans can be further increased without sales or advertising. Increasing spontaneous word of mouth from customers and users means that customers and users do not have to be conscious of sales or marketing.

[0031] Furthermore, as this fan-building cycle continues, the number of Coach users increases, which in turn creates a positive cycle in which general customers and member customers become more fans.

[0032] Furthermore, because this fan-building cycle involves customers and users becoming fans in stages, from first fan to second fan to third fan, appropriate fan-building support measures can be implemented in stages, allowing customers and users to become fans effortlessly.

[0033] 2 shows an example of the configuration of a fan-making system including a fan-making support device according to an embodiment. The fan-making system 1 includes a fan-making support device 100, a general customer terminal 200, a member customer terminal 300, a general user terminal 400, a coach user terminal 500, and a portal site server 600, all of which are connected via a network 700.

[0034] In the embodiment, it is assumed that the general customer terminal 200 cannot access the portal site server 600. In addition, in Fig. 2, the fan creation support device 100 and the portal site server 600 are separate devices, but they may be the same device.

[0035] In addition, while Figure 2 shows one each of the general customer terminal 200, member customer terminal 300, general user terminal 400, and coach user terminal 500, the fan-creating system 1 may include multiple each of the general customer terminal 200, member customer terminal 300, general user terminal 400, and coach user terminal 500.

[0036] The general customer terminal 200, member customer terminal 300, general user terminal 400, and coach user terminal 500 have a network interface that enables wired or wireless communication, and enable each function by loading a program stored on a storage medium into memory and running the program on a CPU (Central Processing Unit).

[0037] The hardware configuration of the general customer terminal 200, the member customer terminal 300, the general user terminal 400, and the coach user terminal 500 may be that of a known smartphone, tablet PC, or PC, or the like.

[0038] 3 is a block diagram of the general customer terminal 200. Since the general customer terminal 200, the member customer terminal 300, the general user terminal 400, and the coach user terminal 500 have a common hardware configuration, the general customer terminal 200 will be described as a representative example.

[0039] The configuration of the control system of the general customer terminal 200 will be described. Fig. 3 is a block diagram of the general customer terminal 100 of the embodiment. A CPU 201, a ROM (Read Only Memory) 202, a RAM (Random Access Memory) 203, an external I / F (Interface) 206, an operation panel 205, a GPS sensor 207, and a camera 208 are connected via a system bus 209. The CPU 201, the ROM 202, and the RAM 203 constitute a control unit 204.

[0040] The ROM 202 stores in advance programs and thresholds executed by the CPU 201. The ROM 202 also stores in advance programs for acquiring location information of the general customer terminal 200 by the GPS sensor 207. The GPS sensor 207 acquires the latitude and longitude of the general customer terminal 200.

[0041] In the embodiment, an example is shown in which a GPS is used as a sensor to acquire the latitude and longitude of the general customer terminal 200, but this is not limited to this, and the latitude and longitude of the general customer terminal 200 can also be calculated using information from, for example, a geomagnetic sensor, an acceleration sensor, a gyro sensor, and a pressure (air pressure) sensor.

[0042] The position of the general customer terminal 200 can be calculated based on radio waves transmitted from an access point, as well as information from the GPS sensor 207. Calculation methods using wireless LAN include the TOA method, the TDOA method, and the RSSI method. Furthermore, the position of the general customer terminal 200 can be calculated using the beacon method, the UWB method, the IMES method, and other indoor positioning technologies.

[0043] In the RAM 203, various memory areas are dynamically formed, such as an area in which the programs executed by the CPU 201 are expanded and a work area which serves as a working area for data processing by the programs.

[0044] The RAM 203 has a position storage area that stores latitude and longitude information (position information) of the current location of the general customer terminal 200. The position information stored in the position storage area includes information acquired by the GPS 207 and a position calculated from the positions of access points.

[0045] The external I / F 206 is an interface for communicating with external devices such as the fan creation support device 100, the general customer terminal 200, the member customer terminal 300, the general user terminal 400, the coach user terminal 500, and the portal site server 600. The external I / F 206 may be an interface for performing data communication with external devices. For example, the external I / F 206 may be a network interface for communicating via a network. Furthermore, the data communication method may be Wi-Fi (registered trademark) communication or USB communication. The external I / F 206 may include, for example, a wireless communication mechanism conforming to the IEEE802.11 standard or a short-range wireless communication mechanism conforming to the IEEE802.15.1 standard. It may also include a unit conforming to other wireless communication standards.

[0046] The operation panel 205 is a user interface in which a display unit and a touch panel are integrated. The operation panel 205 is arranged on the front of the main body of the general customer terminal 200, and has a display unit equipped with a touch panel. The control unit 204 controls the contents to be displayed on the display unit of the operation panel 205. The operation panel 205 outputs information inputted via the touch panel to the control unit 204. Information on each process inputted from the operation panel 205 is stored as processing information in a predetermined area of ​​the RAM 203. In the general customer terminal 200 having the above-mentioned configuration, the general customer terminal 200 executes screen display based on a preset program.

[0047] Camera 208 is an imaging element such as a CCD, a CMOS, etc. Camera 208 outputs read information of an image such as a two-dimensional code to control unit 204. The read information input from camera 208 is stored in a predetermined area of ​​RAM 203.

[0048] The portal site server 600 has a network interface that enables wired or wireless communication, and enables each function by loading a program stored in a storage medium into memory and running the program on a CPU (Central Processing Unit). The hardware configuration of the portal site server 600 may be that of a known server, etc., so a description of the internal configuration will be omitted.

[0049] The member customer terminal 300, the general user terminal 400, and the coach user terminal 500 can access the portal site server 600 by inputting an ID or the like from the operation panel 205. On the other hand, the general customer terminal 200 cannot access the portal site server 600.

[0050] In this way, creating a difference in the way general customers and member customers are treated when accessing the portal site is one of the incentives for becoming a member. Also, because members are people who have paid the membership fee and decided to learn more about planned housing, it is easier for general users and coach users to be accepted as members, which leads to active communication on the portal site.

[0051] The portal site server 600 stores data on the user pages of general users and coach users. By the general user terminal 400 and the coach user terminal 500 accessing the portal site server 600, the general users and coach users can view the user pages of any general user and any coach user. By the member customer terminal 300, the general user terminal 400, and the coach user terminal 500 accessing the portal site server 600, the bulletin board page can be viewed.

[0052] 4 shows a screen of the top page of the portal site stored in the portal site server 600 and displayed on the member customer terminal 300, the general user terminal 400, and the coach user terminal 500. Note that the screens displayed on the member customer terminal 300, the general user terminal 400, and the coach user terminal 500 are partially different.

[0053] As shown in FIG. 4, the top page screen displays a My Page button (only displayable on the general user terminal 400 and the coach user terminal 500), a user list button (only displayable on the general user terminal 400 and the coach user terminal 500), a message board button, a coach application button (only displayable on the general user terminal 400), and an event information button (only displayable on the general user terminal 400 and the coach user terminal 500).

[0054] When the operator touches the My Page button displayed on the screen of the terminal, the general user terminal 400 and the coach user terminal 500 display the My Page stored in the portal site server 600 .

[0055] Figure 5 shows the My Page screen. My Page displays information (name, address, phone number, email address) for general users and coach users (<Basic Information> in Figure 5).

[0056] My Page displays publicly available information for general users and coach users (total number of days used by the user, tags (predefined tags indicating hobbies and other keywords)) (<Profile> in Figure 5). My Page displays information for coach users (total number of days used as a coach, location of activities) (<Coacher Information> in Figure 5).

[0057] When the operator touches a user list button displayed on the screen of the terminal, the general user terminal 400 and the coach user terminal 500 display a user list page (not shown) stored in the portal site server 600 .

[0058] The user list page has a function to search for registered general users and coach users by region, total number of days used, user type (general user or coach user), and tag (hobby, etc.). This allows general users and coach users to search for general users and coach users who interest them and obtain information.

[0059] The user list page has a function that allows general users and coach users who are registered to contact each other by email, etc. This allows general users and coach users to exchange messages with general users and coach users who are interested in them. These functions can create an opportunity to deepen interactions between general users and coach users.

[0060] When the operator touches the bulletin board button displayed on the terminal screen, the member customer terminal 300, the general user terminal 400, and the coach user terminal 500 display a bulletin board page (not shown) stored in the portal site server 600.

[0061] On the bulletin board page, member customers, general users, and coach users can share their wisdom on various lifestyle topics.

[0062] When a general user touches a coaching application button displayed on the screen of the terminal, the general user terminal 400 displays a coaching application page (not shown) generated by the portal site server 600.

[0063] The coaching application page displays a request from the fan creation support device 100 to become a coach, and a general user can accept the coaching application from the coaching application page.

[0064] When the operator touches the event information button displayed on the screen of the terminal, the general user terminal 400 and the coach user terminal 500 display an event information page (not shown) generated by the portal site server 600. The event information page displays the location, date, time, and event details.

[0065] FIG. 6 is a block diagram of a fan creation support device 100 according to the embodiment.

[0066] A CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a HDD (Hard Disk Drive) 105, an external I / F (Interface) 106, and an input unit 107 are connected via a system bus 108. The CPU 101, the ROM 102, and the RAM 103 constitute a control unit 104.

[0067] The ROM 102 stores in advance programs executed by the CPU 101 and threshold values.

[0068] The RAM 103 has various memory areas, such as an area in which the programs executed by the CPU 101 are expanded and a work area which serves as a working area for data processing by the programs.

[0069] The HDD 105 stores data input from the input unit 107. The HDD 105 stores a general customer database 1051, a member customer database 1052, a general user database 1053, a coach user database 1054, and an event information database 1055.

[0070] Table 1 shows a data table (general customer information) of the general customer database 1051. The general customer database 1051 has a name area, an ID area, a terminal address area, a location area, and an attribute area for each general customer. The general customer database 1051 may have other areas (e.g., address, etc.). Also, in Table 1, the number of general customers is three, a to c, but this may be increased or decreased depending on the number of general customers.

[0071] The name area is an area for storing name information of general customers. The ID area is an area for storing ID information of general customers. The name area and ID area are areas into which information is input by the system administrator operating the input unit 107.

[0072] The terminal address area is an area for storing contact information of the general customer's general customer terminal 200. The terminal address area is an area into which information is input by the system administrator operating the input unit 107.

[0073] The location area is an area that stores location information of an exhibition hall visited by a general customer. The location area is an area into which information is input by a system administrator operating the input unit 107. Note that, although the number of locations stored is one for each in Table 1, it may be multiple.

[0074] The attribute areas are areas for storing attribute information such as hobbies, occupations, and ages of general customers. The system administrator operates the input unit 107 to input information into the attribute areas. Note that although the number of stored attributes is one for each in Table 1, multiple attributes may be stored. The control unit 104 reads the contents of each of these areas and executes the fanization process.

[0075] [Table 1]

[0076] Table 2 shows a data table (member customer information) of member customer database 1052. Member customer database 1052 has a name area, ID area, terminal address area, location area, attribute area, issue area, and interest area for each member customer. Member customer database 1052 may have other areas. Also, in Table 2, the number of member customers is shown as three, a to c, but this may be increased or decreased depending on the number of member customers.

[0077] The name area is an area for storing the name information of a member customer. The ID area is an area for storing the ID information of a member customer. The name area and ID area are areas where information is input by the system administrator operating the input unit 107.

[0078] The terminal address area is an area that stores contact information for the member customer's member customer terminal 300. The terminal address area is an area into which information is input by the system administrator operating the input unit 107.

[0079] The location area is an area for storing location information of an exhibition hall visited by a member customer. The location area is an area into which information is input by a system administrator operating the input unit 107. Note that although the number of locations stored is one for each area in Table 2, it may be multiple.

[0080] The attribute area is an area for storing attribute information such as the member customer's hobbies, occupation, age, etc. The attribute area is an area into which information is input by the member customer through the member customer terminal 300 or by the system administrator through the input unit 107. Note that although the number of attributes stored is one for each in Table 2, it may be multiple.

[0081] The problem area is an area for storing problem information when a member customer enters into a contract. Problems include, for example, financial issues, land purchases, family opinions, etc. The problem area is an area into which information is input by a system administrator operating the input unit 107. Note that, although there is one storage location for each in Table 2, there may be more than one.

[0082] The area of ​​interest is an area that stores theme information of bulletin board pages of the portal site that are viewed by member customers. The area of ​​interest is an area into which the control unit 104 inputs theme information based on the browsing operation of the member customer. The number of theme information stored is one for each theme in Table 2, but multiple themes may be stored. The control unit 104 reads the contents of each of these areas and executes the fan creation process. The area of ​​interest is also an area that stores interest information such as appeal points described below and model houses in a housing exhibition that the member customer is interested in.

[0083] [Table 2]

[0084] Table 3 shows a data table (general user information) of the general user database 1053. The general user database 1053 has, for each general user, a name area, an ID area, a terminal address area, a location area, an attribute area, a task area, a user registration date area, and a frequency area. Note that the general user database 1053 may have other areas. Also, in Table 3, the number of general users is three, a to c, but this may be increased or decreased depending on the number of general users.

[0085] The name area is an area for storing name information of general users. The ID area is an area for storing ID information of general users. The name area and ID area are areas into which information is input by the system administrator operating the input unit 107.

[0086] The terminal address area is an area that stores contact information of a general user for the general user terminal 400. The terminal address area is an area into which information is input by a general user through the general user terminal 400 or by a system administrator through the input unit 107.

[0087] The location area is an area for storing location information of an exhibition hall with which a general user has made a contract. The location area is an area into which information is input by a system administrator operating the input unit 107.

[0088] The attribute area is an area for storing attribute information such as hobbies, occupations, and ages of general users. Information is input into the attribute area by a general user operating the general user terminal 400 or by a system administrator operating the input unit 107. Note that although the number of stored attributes is one for each in Table 3, it may be multiple.

[0089] The problem area is an area for storing problem information of general users before they enter into a contract. The problem area is an area into which information is input by the system administrator operating the input unit 107. Note that, although the number of storage locations is one for each in Table 3, it may be multiple.

[0090] The user registration date area is an area for storing information on the date on which a general user became a user. The user registration date area is an area into which information is input by the control unit 104 based on the date on which the general user was registered in the general user database.

[0091] The frequency area is an area that stores information on the frequency of visits to an exhibition by general users, or the frequency of access (number of accesses) and posting frequency (number of posts) to the portal site by general users. The frequency area is an area into which information is input by the control unit 104 based on the frequency of visits to an exhibition by general users, or the frequency of access (posting) to the portal site by general users, or into which information is input by the system administrator operating the input unit 107. In Table 3, only one type of frequency is stored, but the frequency may be stored by type. The control unit 104 reads the contents of each of these areas and executes the fan creation process.

[0092] [Table 3]

[0093] Table 4 shows a data table (coach user information) of the coach user database 1054. The coach user database 1054 has, for each coach user, a name area, an ID area, a terminal address area, a location area, an attribute area, a task area, a user registration date area, a coach registration date area, and a score area. The coach user database 1054 may have other areas. Also, in Table 4, the number of coach users is three, a to c, but this may be increased or decreased depending on the number of coach users.

[0094] The name area is an area for storing the name information of the coach user. The ID area is an area for storing the ID information of the coach user. The name area and ID area are areas where information is input by the system administrator operating the input unit 107.

[0095] The terminal address area is an area that stores contact information of the coach user's coach user terminal 500. The terminal address area is an area into which information is input by the coach user through the coach user terminal 500 or by the system administrator operating the input unit 107.

[0096] The location area is an area that stores information about the location (exhibition hall, etc.) of the coach user's activity. The location area is an area into which information is input by the coach user through the coach user terminal 500 or by the system administrator through the input unit 107. Note that although the number of locations stored is one for each in Table 4, it may be multiple.

[0097] The attribute area is an area for storing attribute information such as the hobbies, occupation, age, etc. of the coach user. The attribute area is an area into which information is input by the coach user through the coach user terminal 500 or by the system administrator through the input unit 107. Note that although the number of stored attributes is one for each in Table 4, it may be multiple.

[0098] The task area is an area for storing task information of a coach user before the contract. The task area is an area into which information is input by a system administrator operating the input unit 107. Note that, although the number of storage locations is one for each in Table 4, it may be multiple.

[0099] The user registration date area is an area for storing registration date information of the coach user when he / she became a user. The user registration date area is an area into which information is input by the control unit 104 based on the date of registration in the general user database.

[0100] The coach registration date area is an area for storing registration date information of the coach user when he / she became a coach. The coach registration date area is an area into which information is input by the control unit 104 based on the date of registration in the coach user database.

[0101] The score area is an area for storing score information calculated by the control unit 104 based on the number of times a coach-user has planned an event, the number of times the coach-user has participated in an event, and the number of times a general customer or member customer has become a general user.

[0102] [Table 4]

[0103] Table 5 shows a data table (event information) of the event information database 1055. The event information database 1055 has a location area, a date and time area, a planner area, a participant area, and a content area for each event. The event information database 1055 may have other areas and may include planning information on the event content. Also, in Table 5, the number of events is three, a to c, but this may be increased or decreased depending on the number of events.

[0104] The location area is an area for storing information on the location (exhibition hall, etc.) where the event is held. The date and time area is an area for storing information on the date and time when the event is held. The location area and date and time area are areas where information is input by the system administrator operating the input unit 107.

[0105] The planner area is an area that stores the person who planned the event (planner information). The planner area is an area where information is input by the system administrator operating the input unit 107. Note that while the number of planners stored is one for each event in Table 5, it may be multiple. Also, a coach user may be the planner.

[0106] The participant area is an area that stores the participants (participant information) of an event. Participants of an event are general customers, member customers, general users, and coach users. The participant area is an area into which information is input by a system administrator operating the input unit 107. Note that while the number of participants stored is one for each in Table 5, it may be multiple.

[0107] The content area is an area for storing content information of the event (hobbies, occupations, ages, etc. corresponding to the content of the plan). The content area is an area into which information is input by the system administrator operating the input unit 107. Note that although the number of contents to be stored is one for each in Table 4, it may be multiple.

[0108] [Table 5]

[0109] In addition, the databases 1051 to 1054 of general customers, member customers, general users, and coach users stored in HDD 105 may be treated as a single database by providing all areas of the general customer database 1051, member customer database 1052, general user database 1053, and coach user database 1054, as well as an area for a status indicating any of general customers, member customers, general users, and coach users, or may be treated as databases divided into units of customers and users, such as general customers and member customers, and general users and coach users.

[0110] The external I / F 106 is an interface for communicating with an external device such as a client terminal (PC), etc. The external I / F 106 is connected to the general customer terminal 200, the member customer terminal 300, the general user terminal 400, the coach user terminal 500, and the portal site server 600.

[0111] The external I / F 106 may be any interface that performs data communication with an external device, and may be, for example, a device (such as a USB memory) that is locally connected to the external device, or may be a network interface for communication via a network.

[0112] The external I / F 106 is connected to a printing device (not shown) such as a printer, etc. The external I / F 106 is connected to a display device (not shown) such as a liquid crystal display, etc.

[0113] The input unit 107 is an input device such as a keyboard, a mouse, and a scanner (reading device).

[0114] In the fan creation support device 100 having the above-mentioned configuration, the fan creation support device 100 executes a fan creation job based on a preset program. Fig. 7 is a flowchart of a fan creation process according to the embodiment.

[0115] First, when a general customer visits the house exhibition center, the control unit 104 registers the information of the general customer inputted from the input unit 107 in the general customer database 1051 (STEP 101).

[0116] When general customers can talk honestly and confidently with Coach users at the housing exhibition center about know-how about daily living, they develop a stronger attachment to planned housing and return to the housing exhibition center many times, becoming the first fans (STEP 102).

[0117] The fan creation support device 100 may store the number of times that a general customer has visited a home exhibition in the general customer database 1051, and may determine whether the general customer has become a first fan based on the number of visits. For example, the fan creation support device 100 may determine that the general customer has become a first fan when the number of visits by the general customer exceeds five times.

[0118] A general customer who has become a first fan joins a "membership customer club" to deepen interaction and become a member customer. The general customer terminal 200 transmits membership acceptance information to the fan creation support device 100. Alternatively, the membership acceptance information may be input to the fan creation support device 100 by operating the input unit 107 of the fan creation support device 100. Having received the membership acceptance information, the control unit 104 of the fan creation support device 100 registers the information of the general customer in the member customer database 1052 as information of a member customer (STEP 103).

[0119] When a general customer joins the "membership customer club", the fan creation support device 100 registers the general customer information of the general customer who joined the "membership customer club" in the member customer database 1052 as member customer information.

[0120] Alternatively, when the fan creation support device 100 determines that a general customer has become a first fan, it may send information about the "membership customer club" to the general customer terminal 200, and when it receives an invitation to join the "membership customer club" from the general customer terminal 200, it may register the general customer information of the general customer terminal 200 in the member customer database 1052 as member customer information.

[0121] Member customers visit the showroom and interact with coach users, or access the portal site 600 to view bulletin board pages that interest them. This increases the member customer's attachment to planned homes, leading to repeat visits to the showroom and the member customer becoming a second fan (step 104). The portal site server 600 transmits theme information of the bulletin board pages viewed by the member customer to the fan creation support device 100 as needed. The fan creation support device 100 updates the theme information of the interest area in the member customer database 1052 based on the received theme information.

[0122] The fan-creation support device 100 may store in the member customer database 1052 the number of visits that a member customer has made to an exhibition hall, the number of accesses to a portal site, the number of views of a message board page, interest information such as model houses at the home exhibition hall and appealing points, and interest information on the portal site, and may determine whether a member customer has become a second fan based on the number of visits, the number of accesses, the number of views, interest information such as model houses at the home exhibition hall and appealing points, and interest information on the portal site.

[0123] Here, "determining whether a member customer has become a second fan based on interest information such as the number of views, model houses at a home exhibition center, and selling points, and interest information on a portal site" means, for example, determining whether a member customer has become a second fan when interest information such as model houses at a home exhibition center and selling points, and interest information on a portal site, match predefined interest content.

[0124] The fan-creation support device 100 is connected to a portal site server 600, and the member customer terminal 300, general user terminal 400, and coach user terminal 500 can access the portal site server 600 to view and search each other's topics.

[0125] The member customer who has become a second fan becomes more interested in purchasing a planned home, signs a contract for the planned home, and becomes a general user. The control unit 104 registers the member customer information input from the input unit 107 in the general user database 1053 as general user information (step 105).

[0126] When a member customer enters into a contract for construction work, fan creation support device 100 registers the member customer information of the member customer who entered into the contract for construction work in general user database 1053 as general user information.

[0127] Alternatively, when the fan creation support device 100 determines that a member customer has become a second fan, it may send land information (real estate information) to the member customer terminal 300, and when it receives notification of completion of the contract for construction work (planned housing) from the member customer terminal 300, it may register the member customer information of the member customer terminal 300 in the general user database 1053 as general user information.

[0128] After a certain period of time has passed since the general user began living in the planned home, the general user will interact with other general users and coach users at the showroom, post on the portal site, and browse the portal site, which will increase the general user's attachment to the planned home community and turn them into a third type of fan (step 106).

[0129] The fan creation support device 100 may store in the general user database 1053 the number of visits that a general user has made to an exhibition hall, the number of posts made to a portal site, the number of views of a message board page, and the number of days that have passed since the general user was registered in the general user database 1053, and may determine whether the general user has become a third fan based on the number of visits, the number of posts, the number of views, and the number of days that have passed since the general user was registered in the general user database 1053 as general user information.

[0130] On the portal site, general users and coach users can connect with each other through genuine feedback, which increases their attachment to the community and turns general users into a third type of fan.

[0131] A general user who has become a third fan becomes a coach user. The fan creation support device 100 may determine whether a general user has become a third fan based on the number of days that have passed since the user's registration date in the general user database 1053, or the frequency (the frequency and number of visits to an exhibition hall by a general user, or the frequency and number of accesses (posts) to a portal site by a general user), or the number of views of a bulletin board page on the portal site, and may send a request to the general user terminal 400 to become a coach user if it is determined that the general user has become a third fan.

[0132] When the control unit 104 of the fan creation support device 100 receives the coach user appointment acceptance from the general user terminal 400, the control unit 104 registers the general user information as coach user information in the coach user database 1054 (step 107).

[0133] When the fan creation support device 100 registers in the coach user database 1054 general user information of a general user who has accepted the appointment as a coach user, the fan creation support device 100 may execute a process of sending coach-exclusive goods to the coach user.

[0134] By having Coach users interact with general customers and member customers at showrooms and through events and other opportunities, or by posting on portal sites, general customers can become first fans, and member customers can become second fans.

[0135] FIG. 8 is a flowchart of an event creation process in the fan-making process according to the embodiment.

[0136] The fan creation support device 100 generates event announcement information in Table 5 to be sent to general customers, member customers, and coach users in order to provide an opportunity for interaction between general customers, member customers, and coach users for the purpose of first and second fan creation (STEP 201).

[0137] The fan creation support device 100 has an event information database 1055 that stores event information. Based on the information in the general customer database 1051, the information in the member customer database 1052, the information in the coach user database 1054, and the event information database 1055, the fan creation support device 100 matches general customers or member customers with coach users for the purpose of first and second fan creation, and determines the general customer terminal 200, the member customer terminal 300, and the coach user terminal 500 to which the event announcement will be sent (STEP 202).

[0138] The fan creation support device 100 may determine coach users who post frequently on a given topic based on interest information in the member customer database 1052, and attempt to match the coach users with the coach users.

[0139] The fan creation support device 100 extracts attributes contained in the themes of bulletin board pages viewed by member customers during a specified period and the content of posts based on interest information, which is the theme of the bulletin board pages in the member customer database 1052, and treats the relevant attributes as attributes common to the member customers who viewed the pages, stores the attributes as attribute information in the member customer database 1052, and may use the attributes for matching.

[0140] The fan creation support device 100 may perform matching based on the commonality of the data areas of the general customer database 1051, the member customer database 1052, the coach user database 1054, and the event information database 1055, and determine the general customer terminal 200, the member customer terminal 300, and the coach user terminal 500 to which the event announcement will be sent.

[0141] For example, when an event is held at a specific location (exhibition hall), the fan creation support device 100 may match a general customer terminal 200 or a member customer terminal 300, in which information about the location is stored in a database, with a coach user terminal 500.

[0142] In addition, when the content of the event corresponds to a specific issue (funds, land, family, etc.) or attribute (hobby, occupation, age, etc.), the fan creation support device 100 may match the general customer terminal 200 or member customer terminal 300, in which information on the issue or attribute is stored in a database, with the coach user terminal 500.

[0143] The fan creation support device 100 may store the event information created by the coach user received from the coach user terminal 500 in the event information database 1055. The coach user can plan an event by himself / herself, thereby increasing the motivation of the coach user.

[0144] When the fan creation support device 100 has determined the general customer terminal 200, the member customer terminal 300, and the coach user terminal 500 to which the event announcement should be sent, the fan creation support device 100 sends the event announcement to the general customer terminal 200, the member customer terminal 300, and the coach user terminal 500 (STEP 203). When the coach user interacts with the general customers and member customers who received the event announcement at the exhibition hall, the general customers become first fans, or the member customers become second fans.

[0145] After the event ends, the fan creation support device 100 may transmit feedback on the results of a survey from general customers or member customers to the coach user terminal 500, or may transmit feedback on the number of general customers or member customers who have become general users (STEP 204). This can increase the motivation of coach users.

[0146] The fan creation support device 100 may calculate points such as coach miles based on the number of events planned and participated in by the coach user, and the number of general customers or member customers who have become general users, and transmit the points to the coach user terminal 500. This can increase the motivation of the coach user.

[0147] Next, a fan-making cycle using a housing exhibition hall will be described. As shown in FIG. 9, the housing exhibition hall is provided with model houses 1-4 and an office. This exhibition hall is an exhibition hall of a housing manufacturer alone that has a fan-making support device 100. The model houses 1-4 are homes planned by this housing manufacturer. The number of model houses is not limited to four, and may be more or less than four.

[0148] As shown in Fig. 9, a corresponding two-dimensional code is installed on each of the model houses 1 to 4. The number of two-dimensional codes is not limited to one, and multiple codes may be installed at multiple appealing points such as a wood stove or a deck in each of the model houses 1 to 4.

[0149] 10 is a flowchart of the matching process according to the embodiment. When a member customer visiting an exhibition center is interested in a model house, the member customer captures an image of the two-dimensional code using the camera 308 (not shown) of the member customer terminal 300 (STEP 301).

[0150] The member customer terminal 300 transmits read information of the captured two-dimensional code to the fan creation support device 100 via the external I / F 306 (not shown; same below) (STEP 302).

[0151] The fan-creation support device 100 has a database in RAM 103 that stores commentary data such as videos and images corresponding to appeal points where two-dimensional codes are placed. The fan-creation support device 100 determines the appeal points based on the read information of the two-dimensional codes transmitted from the member customer terminal 300, and transmits commentary data corresponding to the appeal points (STEP 303).

[0152] The member customer terminal 300 receives the comment data transmitted by the fan creation support device 100 and displays the comment data on the operation panel 305 (not shown) (STEP 304).

[0153] In addition, when the fan creation support device 100 receives two-dimensional code read information from the member customer terminal 300, it inputs the appeal points corresponding to the received two-dimensional code read information into the interest area of ​​the data table (member customer information) of the member customer database 1052, and updates the theme information of the interest area in the member customer database 1052 (STEP 305).

[0154] The fan creation support device 100 uses the appeal points entered in the interest area of ​​the data table (member customer information) of the member customer database 1052 to match member customers (member customer terminals 300) with coach users (coach user terminals 500) (STEP 306). The details of the matching have been described above.

[0155] Fig. 11 is a flowchart of the matching process of the embodiment. As shown in Fig. 9, beacons 1 to 4 (transmitters 1 to 4) are installed in the model houses 1 to 4, respectively. The model house 1 to 4 visited by the member customer is determined based on the beacon (transmitter).

[0156] When a member customer visiting the showroom stops by a model house, the member customer terminal 300 receives beacon radio waves transmitted from beacons 1 to 4 (transmitters 1 to 4) via the external I / F 306 and obtains the beacon identification numbers assigned to each of beacons 1 to 4 (transmitters 1 to 4) (STEP 401).

[0157] The member customer terminal 300 transmits the acquired beacon identification number to the fan creation support device 100 via the external I / F 306 (STEP 402).

[0158] The fan creation support device 100 has a database that stores correspondence data between the model houses 1-4 and the beacon identification numbers in the RAM 103. The fan creation support device 100 determines which model house 1-4 the member customer has visited based on the correspondence data between the model houses 1-4 and the beacon identification numbers transmitted from the member customer terminal 300.

[0159] The fan creation support device 100 determines the model house where the member customer has been interested in the member customer among the model houses 1 to 4 that the member customer has stayed in for the longest time (STEP 403). The stay time may be calculated based on the time until the beacon radio waves transmitted by the beacons 1 to 4 (transmitters 1 to 4) go out of range.

[0160] Fan creation support device 100 inputs model houses 1 to 4 in which the member customer is interested into the area of ​​interest of the data table (member customer information) of member customer database 1052, and updates the theme information of the area of ​​interest in member customer database 1052 (STEP 404).

[0161] The fan creation support device 100 uses the model houses 1 to 4 entered in the interest area of ​​the data table (member customer information) of the member customer database 1052 to match member customers (member customer terminals 300) with coach users (coach user terminals 500) (STEP 405). The details of the matching are described above.

[0162] Also, the model house 1 to 4 that the member customer visited may be determined based on GPS location information.

[0163] 12 is a flowchart of the matching process according to the embodiment. When a member customer visiting an exhibition center stops by a model house, the member customer terminal 300 acquires location information of the member customer terminal 300 by the GPS sensor 307 (not shown) (STEP 501).

[0164] The member customer terminal 300 transmits the acquired location information to the fan creation support device 100 via the external I / F 306 (STEP 502).

[0165] The fan creation support device 100 has a database in the RAM 103 that stores the longitude and latitude position data of the model houses 1 to 4. The fan creation support device 100 determines which of the model houses 1 to 4 the member customer has visited based on the position information transmitted from the member customer terminal 300.

[0166] The fan creation support device 100 determines the model house where the member customer has been interested in the member customer among the model houses 1 to 4 that the member customer has been visiting for the longest time (STEP 503). The time spent at the model house may be calculated based on the location information transmitted from the member customer terminal 300.

[0167] Fan creation support device 100 inputs model houses 1 to 4 in which the member customer is interested into the area of ​​interest of the data table (member customer information) of member customer database 1052, and updates the theme information of the area of ​​interest in member customer database 1052 (STEP 504).

[0168] The fan creation support device 100 uses the model houses 1 to 4 entered in the interest area of ​​the data table (member customer information) of the member customer database 1052 to match member customers (member customer terminals 300) with coach users (coach user terminals 500) (STEP 505). The details of the matching are described above.

[0169] Although the embodiment has been described above, this embodiment is presented as an example and is not intended to limit the scope of the invention. This new embodiment can be implemented in various other forms, and various omissions, substitutions, and modifications can be made without departing from the gist of the invention. This embodiment and its modifications are included in the scope and gist of the invention, and are included in the scope of the invention and its equivalents described in the claims. [Explanation of symbols]

[0170] 1: Fan creation system 100: Fan creation support device 200: General customer terminal 300: Member customer terminal 400: General user terminal 500: Coach user terminal 600: Portal site

Claims

1. A general customer terminal owned by a general customer; A member customer terminal owned by the member customer; A general user terminal owned by a general user; A coach user terminal owned by a coach user; a portal site server having a portal site accessible by the member customer terminal, the general user terminal, and the coach user terminal and allowing each of them to browse and search for each other's topics; a fan creation support device having a general customer database of the general customers, a membership customer database of the membership customers, a general user database of the general users, a coach user database of the coach users, and an event information database storing information on events; A fan-making support device used in a fan-making support system for a planned house, the fan-making support system being connected via a network, The fan creation support device includes: determining whether the general customer has become a first fan based on the number of visits of the general customer to the housing exhibition center, and when it is determined that the general customer has become a first fan, transmitting information about a membership-based customer club to the general customer terminal, and registering information about the general customer who has become a first fan and joined the membership-based customer club in the membership customer database as information about the member customer; a system for determining whether the member customer has become a second fan based on the number of times the member customer views the bulletin board page of the portal site, the number of visits to the home exhibition center, or the number of accesses to the portal site, or when the interest information in the member customer database matches a predefined interest content, and when it is determined that the member customer has become a second fan, real estate information is sent to the member customer terminal, and information about the member customer who has become a second fan and signed a contract for the planned house is registered in the general user database as information about the general user, a determination is made as to whether the general user has become a third fan based on the number of times the general user has posted on the portal site or the number of days since the general user was registered in the general user database, and if it is determined that the general user has become a third fan, a request to become the coach user is sent to the general user terminal, and information about the general user who has become a third fan and accepted the appointment as the coach user is registered in the coach user database as information about the coach user; determining the general customer terminal, the member customer terminal, and the coach user terminal to which a notice of the event is to be sent based on at least one commonality of location information, attribute information, task information, and interest information contained in each data area of ​​the general customer database, the member customer database, the coach user database, and the event information database; The fan creation support device transmits a notice of the event to the determined general customer terminal or the determined member customer terminal and the determined coach user terminal.

2. 2. The fan-making support device according to claim 1, wherein the interest information in the member customer database includes information on the theme of a bulletin board page that the member customer viewed on a portal site, or information on a home exhibition that the member customer visited.

3. The fan creation support device includes: A fan creation support device as described in claim 2, which extracts attributes contained in the themes of bulletin board pages viewed by said member customers during a specified period and the content of their posts based on the interest information in the member customer database, and treats said attributes as attributes common to the member customers who viewed the pages, and stores said attributes in the member customer database as attribute information.

4. The housing exhibition center has a plurality of model houses, and a two-dimensional code is set for each appealing point of the plurality of model houses, The fan creation support device includes: determining the appeal points based on the read information of the two-dimensional code transmitted from the member customer terminal; storing the appeal points as the interest information in the member customer database; The fan creation support device according to claim 2 or 3.

5. The housing exhibition center has a plurality of model houses, and a transmitter is installed for each of the plurality of model houses, The fan creation support device includes: determining the model house in which the member customer is interested based on the identification number of the transmitter transmitted from the member customer terminal; storing the model home as the interest information in the member customer database; The fan creation support device according to any one of claims 2 to 4.

6. The housing exhibition center has a plurality of model houses, The fan creation support device includes: determining the model house in which the member customer is interested based on the location information transmitted from the member customer terminal; storing the model home as the interest information in the member customer database; The fan creation support device according to any one of claims 2 to 5.

7. The fan creation support device includes: A fan creation support device as described in any one of claims 1 to 6, which sends feedback of survey results from the general customers or the member customers to the coach user terminal after the event ends, or sends feedback of the number of the general customers or the member customers who have become general users.

8. The fan creation support device includes:

8. The fan-creation support device according to claim 1, further comprising a step of sending exclusive coach goods to the coach user when the general user is registered in the coach user database as the coach user.

9. A general customer terminal owned by a general customer; A member customer terminal owned by the member customer; A general user terminal owned by a general user; A coach user terminal owned by a coach user; a portal site server having a portal site accessible by the member customer terminal, the general user terminal, and the coach user terminal and allowing each of them to browse and search for each other's topics; a fan creation support device having a general customer database of the general customers, a membership customer database of the membership customers, a general user database of the general users, a coach user database of the coach users, and an event information database storing information on events; A method for supporting fan creation in a planned housing fan creation support system connected via a network, comprising: The fan creation support device includes: determining whether the general customer has become a first fan based on the number of visits of the general customer to the housing exhibition center, and when it is determined that the general customer has become a first fan, transmitting information about a membership-based customer club to the general customer terminal, and registering information about the general customer who has become a first fan and joined the membership-based customer club in the membership customer database as information about the member customer; a system for determining whether the member customer has become a second fan based on the number of times the member customer views the bulletin board page of the portal site, the number of visits to the home exhibition center, or the number of accesses to the portal site, or when the interest information in the member customer database matches a predefined interest content, and when it is determined that the member customer has become a second fan, real estate information is sent to the member customer terminal, and information about the member customer who has become a second fan and signed a contract for the planned house is registered in the general user database as information about the general user, a determination is made as to whether the general user has become a third fan based on the number of times the general user has posted on the portal site or the number of days since the general user was registered in the general user database, and if it is determined that the general user has become a third fan, a request to become the coach user is sent to the general user terminal, and information about the general user who has become a third fan and accepted the appointment as the coach user is registered in the coach user database as information about the coach user; determining the general customer terminal, the member customer terminal, and the coach user terminal to which a notice of the event is to be sent based on at least one commonality of location information, attribute information, task information, and interest information contained in each data area of ​​the general customer database, the member customer database, the coach user database, and the event information database; A fan creation support method, comprising: transmitting an announcement of the event to the determined general customer terminal or the determined member customer terminal and the determined coach user terminal.

10. A general customer terminal owned by a general customer; A member customer terminal owned by the member customer; A general user terminal owned by a general user; A coach user terminal owned by a coach user; a portal site server having a portal site accessible by the member customer terminal, the general user terminal, and the coach user terminal and allowing each of them to browse and search for each other's topics; a fan creation support device having a general customer database of the general customers, a membership customer database of the membership customers, a general user database of the general users, a coach user database of the coach users, and an event information database storing information on events; A system for supporting the creation of fans of planned housing, which are connected via a network, The fan creation support device includes: determining whether the general customer has become a first fan based on the number of visits of the general customer to the housing exhibition center, and when it is determined that the general customer has become a first fan, transmitting information about a membership-based customer club to the general customer terminal, and registering information about the general customer who has become a first fan and joined the membership-based customer club in the membership customer database as information about the member customer; a system for determining whether the member customer has become a second fan based on the number of times the member customer views the bulletin board page of the portal site, the number of visits to the home exhibition center, or the number of accesses to the portal site, or when the interest information in the member customer database matches a predefined interest content, and when it is determined that the member customer has become a second fan, real estate information is sent to the member customer terminal, and information about the member customer who has become a second fan and signed a contract for the planned house is registered in the general user database as information about the general user, a determination is made as to whether the general user has become a third fan based on the number of times the general user has posted on the portal site or the number of days since the general user was registered in the general user database, and if it is determined that the general user has become a third fan, a request to become the coach user is sent to the general user terminal, and information about the general user who has become a third fan and accepted the appointment as the coach user is registered in the coach user database as information about the coach user; determining the general customer terminal, the member customer terminal, and the coach user terminal to which a notice of the event is to be sent based on at least one commonality of location information, attribute information, task information, and interest information contained in each data area of ​​the general customer database, the member customer database, the coach user database, and the event information database; The fan creation support system transmits a notice of the event to the determined general customer terminal or the determined member customer terminal and the determined coach user terminal.

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