Prize management information processing device, prize management system, prize management program, and prize management method

Abstract

The present invention relates to an information processing device for prize management, a prize management system, a prize management program, and a prize management method that are capable of presenting prizes suited to individual users in a prize contest. According to one embodiment of the present invention, an information processing device for managing a contest is provided for running a contest on a terminal, and includes an identification unit, a qualification unit, and a prize candidate selection unit. The identification unit identifies a product or service based on an image captured by the terminal. The qualification granting unit grants the user qualification to enter a prize contest when the identification unit identifies a product or service. The prize candidate selection unit selects prize candidates to be presented to the user from among products or services provided by providers of the products or services, in accordance with the product or service identified by the identification unit.

Description

[Technical field]

[0001] The present invention relates to a prize management information processing device, a prize management system, a prize management program, and a prize management method for managing prizes offered to users. [Background technology]

[0002] It is common to offer incentives such as points, coupons, and gifts to purchasers of products or services through contests. Offering incentives not only encourages users to make repeat purchases, but can also be used for marketing purposes (see, for example, Patent Documents 1-5). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2015-185150 A [Patent Document 2] International Publication No. 2019 / 230440 [Patent Document 3] JP 2019-071931 A [Patent Document 4] JP 2021-043644 A [Patent Document 5] JP 2020-201899 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, if the incentive does not meet the user's desires, the purchaser will not utilize the incentive, and the effect of providing the incentive will not be obtained. For example, even if a discount coupon for cosmetics is provided to a user who does not have the habit of wearing makeup, it is difficult to get the user to use it, and there are cases where the intended user is not encouraged to try the cosmetics. Therefore, the present inventors have considered a method that can present a prize suitable for each user when providing a chance to enter a contest to users of a product or service.

[0005] The present invention relates to an information processing device for prize management, a prize management system, a prize management program, and a prize management method that are capable of presenting prizes suited to individual users in a prize contest. [Means for solving the problem]

[0006] An information processing device for managing a contest according to one embodiment of the present invention is an information processing device for managing a contest that causes a terminal to hold a contest, and includes an identification unit, a qualification granting unit, and a prize candidate selection unit. The identification unit identifies a product or service based on an image captured by the terminal. The qualification unit qualifies the user to enter a prize draw if the identification unit identifies a product or service. The prize candidate selection unit selects prize candidates to be presented to the user from among the products or services provided by the provider of the product or service, in accordance with the product or service identified by the identification unit.

[0007] A prize management system according to one embodiment of the present invention comprises a terminal and a prize management information processing device, and runs a prize contest on the terminal. The prize management system comprises the terminal and the prize management information processing device. The terminal includes a photographing unit that photographs an image of an item. The information processing device for prize management comprises an identification unit that identifies a product or service based on an image captured by the terminal, an eligibility granting unit that grants the user eligibility to enter a prize contest if the identification unit identifies a product or service, and a prize candidate selection unit that selects prize candidates to present to the user from among the products or services provided by a provider of the product or service, in accordance with the product or service identified by the identification unit.

[0008] A prize management program according to one embodiment of the present invention is a prize management program for holding a prize contest in a terminal, the program comprising: identifying a product or service based on an image captured by the terminal; If the identification unit identifies the product or service, granting the user eligibility to enter a prize draw; and selecting a prize candidate to be presented to the user from among the products or services provided by the provider of the product or service, in accordance with the product or service identified by the identification unit.

[0009] A method for managing a contest according to one embodiment of the present invention is a method for managing a contest in a terminal, the method comprising: Identifying a product or service based on the image captured by the terminal; If the identification unit identifies the product or service, the user is granted eligibility to enter a prize draw; selecting a prize candidate to be presented to the user from among the products or services provided by the product or service provider, in accordance with the product or service identified by the identification unit; The prize candidates are transmitted to the terminal. Effect of the Invention

[0010] According to the present invention, it is possible to award prizes suited to individual users in a prize draw. [Brief description of the drawings]

[0011] [Figure 1] 1 is a block diagram showing a configuration of a prize management system according to an embodiment of the present invention. [Diagram 2] 4 is a schematic diagram showing an image of a target product taken by a terminal of the prize management system. FIG. [Diagram 3] 13 is an example of a prize presented to a user in the prize management system. [Figure 4] 4 is a schematic diagram of prize candidates presented to a user from a terminal of the prize management system. FIG. [Diagram 5] 10 is a flowchart showing a method for implementing a contest in the contest management system. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0012] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. However, the configuration, numerical values, processing flow, functional elements, etc. described in the following embodiments are merely examples, and are free to be modified or changed, and are not intended to limit the technical scope of the present invention to the following description. In this specification, a "system" includes one or more information processing devices. For example, a system can be configured by a single information processing device, and a system can be configured by multiple information processing devices working together to perform the functions of a web server, etc. Furthermore, as described in the following embodiments, a "system" may include an information processing device that functions as a web server and one or more terminal devices.

[0013] [Structure of the prize management system] The configuration of the prize management system according to this embodiment will be described below. As shown in Fig. 1, the prize management system 100 according to this embodiment includes a terminal 10 and a prize management information processing device 20.

[0014] The terminal 10 is an information processing device carried by a user, such as a smartphone, a tablet PC (personal computer), etc. As shown in FIG.

[0015] The photographing unit 11 is equipped with a camera capable of photographing an image, and photographs the product. The product photographed by the photographing unit 11 is not particularly limited and may be various products. As for the category of the product, it is preferable to use a product that belongs to a category related to daily necessities from the viewpoint of making it easier for the user to enjoy the benefits of a trial. Typically, ·Clothing cleaning products, including detergents, fabric softeners, bleaches, deodorants and styling agents for clothing and fabric products Cleaning products for residential spaces, including cleaning agents, bleaches, disinfectants, deodorizers, cleaning sheets, wipes, etc., used in the kitchen, living room, bathroom, and other residential spaces Hygiene products including sanitary napkins, shorts, panty liners, baby diapers, wet wipes, adult diapers and urine pads Personal care products, including hand care products, body care products, skin care products, lip care products, facial cleansers, makeup removers, body sheets, packs, masks, antiperspirants, deodorants, sunscreens, body soaps, shampoos, conditioners, rinses, hair growth products, hair tonics, shaving products, hair styling products, hair coloring products, soaps, hand soaps, oral care products, bath additives, and heating and cooling products for application to the body Food products including carbonated and non-carbonated beverages, alcoholic beverages, sauces, mayonnaise, sweets, and supplements Cosmetics including lipstick, milky lotion, lotion, serum, base makeup, foundation, face powder, makeup base, eyeliner, and powder - Daily necessities such as tissues, toilet paper, Saran Wrap (registered trademark), and aluminum foil Hereinafter, the product photographed by the photographing unit 11 will be referred to as the "target product". A code is attached to the target product. The code is a code that identifies the product and is a code that can be read from an image, such as a one-dimensional code or a two-dimensional code. Typically, the code is a JAN (Japanese Article Number) code, an EAN (European Article Number) code, a UPC (Universal Product Code), or the like.

[0016] The photographing unit 11 supplies the photographed image of the target product (hereinafter, "photographed image") to the code reading unit 12 and the communication unit 13. The code reading unit 12 reads the code from the photographed image. The code reading unit 12 can read the code by image processing of the photographed image. The code reading unit 12 supplies the code reading result (hereinafter, code information) to the communication unit 13.

[0017] 2 is a schematic diagram showing reading of a code by the terminal 10. As shown in the figure, the code reader 12 can read the code C attached to the product P by photographing the product P with a camera (not shown).

[0018] The communication unit 13 is connected to the communication unit 21 of the prize management information processing device 20 directly or via an information communication network, and communicates with the prize management information processing device 20. Typically, the communication unit 13 transmits the captured image and code information to the communication unit 21 together with account information of the user who owns the terminal 10.

[0019] The information processing device for prize management 20 functions as a server and provides prizes to the terminal 10. As shown in Figure 1, the information processing device for prize management 20 includes a communication unit 21, a database 22, a recognition unit 23, a qualification granting unit 24, a win / lose determination unit 25, a prize candidate selection unit 26, and a prize determination unit 27.

[0020] The communication unit 21 is connected to the communication unit 13 of the terminal 10 directly or via an information and communication network, and communicates with the terminal 10. Typically, the communication unit 21 receives account information, a captured image, and code information from the communication unit 13. The communication unit 21 supplies the received captured image and code information to the recognition unit 23.

[0021] Database 22 is a database in which products that are eligible for prize draws are registered. The products that are eligible for draws are products provided by a specific provider. For example, if the provider is a specific manufacturer, the products that are eligible for draws are products produced by that manufacturer. Also, if the provider is a specific sales business such as a drugstore, the products that are eligible for draws are products sold by that sales business.

[0022] The identification unit 23 identifies the target product based on the image captured by the terminal 10. Typically, when the identification unit 23 receives the captured image and code information of the target product from the terminal 10, it searches the database 22 for the code information and identifies the product indicated by the code information. Furthermore, the identification unit 23 compares the image of the identified product in the database 22 with the received captured image and detects differences or similarities between the product images contained in both images.

[0023] If the product images contained in both images match, the identification unit 23 determines that the target product is a product registered in the database 22, and identifies the target product as that product. When the identification unit 23 identifies the target product, it notifies the qualification unit 24 of the identified target product. Hereinafter, identifying the photographed product as a specific target product will be referred to as "reading" the target product, and the read-in target product will be referred to as the "read product."

[0024] When the qualification unit 24 is notified of the read product by the recognition unit 23, it records the read product in the user account and further qualifies the user account to enter the contest. The qualification unit 24 notifies the win / lose determination unit 25 of the user account to which it has been granted entry qualification. The qualification unit 24 also notifies the prize candidate selection unit 26 of the read product recorded in the user account.

[0025] When a user who has been granted the application qualification applies for a prize, the winning / losing determination unit 25 determines whether or not the user will win. The winning / losing determination unit 25 may directly determine that the user who applied for the prize will win, or may determine whether or not the user will win by a lottery. When the user wins, the winning / losing determination unit 25 records the number of times the user has won in the user account, and notifies the prize determination unit 27 of the number of times the user has won recorded in the user account.

[0026] The prize candidate selection unit 26 selects prize candidates to be presented to the user. The prize candidates are not intangible items such as coupons, but are real items and are classified into any of the categories. The categories are, for example, but are not limited to, categories of daily necessities such as shampoo, facial cleanser, detergent, etc. FIG. 3 shows examples of categories and prize candidates. In FIG. 3, "A to K" are proper names such as product names. The number of categories and the number of prize candidates belonging to each category are arbitrary.

[0027] The prize candidate selection unit 26 selects prize candidates according to the read product from among the products provided by the provider of the read product. If the provider is a manufacturer, the products provided by the provider of the read product are products produced by that manufacturer, etc. If the provider is a retailer, the products are products sold in the retailer's stores, etc. Typically, the products provided by the provider of the read product can be some or all of the products registered in the database 22. The selection of prize candidates by the prize candidate selection unit 26 will be described in detail later.

[0028] The prize candidate selection unit 26 notifies the prize determination unit 27 of the selected prize candidates. The prize candidate selection unit 26 also transmits the selected prize candidates to the terminal 10 via the communication unit 21. FIG. 4 shows an example of prize candidates transmitted from the prize candidate selection unit 26 and presented to the user by the terminal 10. As shown in the figure, a plurality of prize candidates are presented to the user and can be selected. After the prize candidates are transmitted to the terminal 10, when a new target product is read, the prize candidate selection unit 26 reselects prize candidates according to the read product, and the prize candidates presented to the user by the terminal 10 are also updated.

[0029] The prize determination unit 27 determines a prize to be provided to the user from the prize candidates selected by the prize candidate selection unit 26. When the number of times the user account has won a prize as notified by the win / lose determination unit 25 has reached a preset number of times, the prize determination unit 27 allows the user to select a prize candidate. When a prize candidate is selected by the user, the prize determination unit 27 determines the prize candidate as the prize to be provided to the user. The determined prize is delivered and provided to the user.

[0030] The prize management system 100 has the above-mentioned configuration. Each component of the terminal 10 and the prize management information processing device 20 is a functional configuration realized by cooperation between the hardware and software of an information processing device composed of a CPU (Central Processing Unit), RAM (Random Access Memory), etc. The software is a program executable by the information processing device, and may be a program recorded on a recording medium readable by the information processing device.

[0031] [Selection of prize candidates by the Prize Candidate Selection Department] As described above, the prize candidate selection unit 26 selects prize candidates according to the read product from among the products provided by the provider of the read product. For example, the prize candidate selection unit 26 can select products other than the read product from among the products provided by the provider of the read product as prize candidates. This can encourage the user to try products that the user has not used before from among the products provided by the provider of the read product.

[0032] The prize candidate selection unit 26 can also select products provided by the provider of the read product, excluding products in the category to which the read product belongs, as prize candidates. This can encourage the user to use products in a category that the user has not used before, among the products provided by the provider of the read product. If the read product exists in all categories, the prize candidate selection unit 26 can select the category with the fewest number of read products, and select products in the selected category, excluding the read product, as prize candidates.

[0033] Furthermore, when multiple read products belong to a specific category, the prize candidate selection unit 26 may select products of that category as prize candidates. This is because when multiple products (e.g., multiple types of shampoo) belonging to a specific category are read, it is assumed that the user is undecided about which product to use in that category, and is likely to try them out.

[0034] In addition, the prize candidate selection unit 26 can select prize candidates according to the read product from among the products provided by the provider of the read product. This makes it possible to provide the user with a product that the user has not used before, or a product that the user is desired to try, as a prize.

[0035] The prize candidate selection unit 26 may select prize candidates according to the user's attribute information in addition to the read product. The user's attribute information includes at least one of the user's age, sex, and family structure. The prize candidate selection unit 26 can select, for example, cosmetics that suit the user's age and sex, or baby products if the user has an infant in their family, as prize candidates. After that, when the target product is read, the prize candidate selection unit 26 can change the prize candidates according to the read product as described above.

[0036] Furthermore, the prize candidate selection unit 26 may select prize candidates according to the user's answers to a questionnaire in addition to the read product. The questionnaire is a questionnaire about the user's purchasing habits, and includes the user's attachment to the category to which the read product belongs and the user's attachment to other products or services that belong to that category. Typically, the questionnaire has the following content:

[0037] - Degree of attachment to the category to which the loaded product belongs (for example, whether or not you have a strong preference for shampoo) · Degree of attachment to other products in the category to which the loaded product belongs (whether or not the consumer is willing to replace the product with another product) Other products of interest in the same category as the loaded product Other products owned in the same category as the loaded product - Providers (manufacturers, etc.) of other products owned in the category to which the loaded product belongs

[0038] The survey may also be unrelated to the product being read and may include the following:

[0039] - Attachment to a particular category Attachment to a product in a particular category (whether or not you would be willing to switch to another brand of that product) Other products of interest in a particular category · Other products you own in a particular category - Providers of other products (manufacturers, etc.) that they own in a particular category

[0040] The prize candidate selection unit 26 can select prize candidates according to the user's answers to the questionnaire (hereinafter, questionnaire answers) in addition to the read product. When selecting prize candidates, the prize candidate selection unit 26 can select prize candidates according to the questionnaire answers provided by other providers, such as selecting a product that belongs to a category to which the user has a low attachment, selecting a product in a category to which products provided by other providers belong, or selecting a product that has a low attachment to the user and a category to which products provided by other providers belong.

[0041] The prize candidate selection unit 26 can also select prize candidates according to three factors: the read product, the user's attribute information, and the questionnaire response. Typically, the prize candidate selection unit 26 selects prize candidates according to the user's attribute information, and when the target product is read, updates the prize candidates according to the read product. Furthermore, when the user's questionnaire response is obtained in conjunction with the reading of the target product, the prize candidate selection unit 26 further updates the prize candidates according to the questionnaire response. As a result, prize candidates are selected taking into account the user's attribute information and the questionnaire response, so it is possible to provide the user with a product that is more desirable for the user to try as a prize.

[0042] [How the prize management system implements prize competitions] A method for running a contest using the contest management system 100 will now be described. Fig. 5 is a flow chart showing the method for running a contest. A user can participate in a contest using a contest application installed on a terminal 10. Fig. 8 shows the operation of the contest application installed on the terminal 10 and the contest management information processing device 20.

[0043] A user registers a user account in the prize application (St1). At this time, the user also registers attribute information such as age, sex, and family structure. The account information including the attribute information is transmitted to the prize management information processing device 20. At this point, the prize candidate selection unit 26 selects prize candidates suitable for the user according to the user's attribute information (St2) and transmits them to the prize application. This allows the user to refer to the prize candidates (see FIG. 4).

[0044] Next, the user loads the target product into the prize application (St3). The user can load a newly purchased target product or a target product that the user already owns into the prize application. As described above, the target product is loaded by photographing the target product and reading the code attached to the target product. The prize application transmits the photographed image of the target product and the code information to the prize management information processing device 20.

[0045] The identification unit 23 identifies whether the target product is any of the products registered in the database 22 based on the photographed image and code information sent from the terminal 10 (St4). If the identification unit 23 is successful, it notifies the entitlement unit 24 of the read product (the identified target product), and the entitlement unit 24 grants the user account eligibility to enter the contest (St5). If the identification is not successful, the user is not eligible to enter the contest.

[0046] When the user is granted the right to enter the contest, the user answers a questionnaire on the actual purchase status in the contest application (St6). The questionnaire may be generated by the prize candidate selection unit 26 and sent to the contest application together with the right to enter the contest, or may be incorporated in the contest application in advance. Note that the user does not necessarily have to answer the questionnaire.

[0047] Next, the prize candidate selection unit 26 selects prize candidates (St7). As described above, the prize candidate selection unit 26 can select prize candidates according to the read product, the user's attribute information, and the questionnaire response. If the user does not respond to the questionnaire, the prize candidate selection unit 26 can select prize candidates according to the read product and attribute information. The prize candidate selection unit 26 can also select prize candidates according to only the read product. The prize candidate selection unit 26 transmits the selected prize candidates to the prize application.

[0048] This allows the user to refer to the prize candidates that have been updated according to the read product, etc. (see FIG. 4). When a user applies for a prize (St8), the prize determination unit 25 determines whether or not the user has won (St9). The prize determination unit 25 can determine whether or not the user has won by drawing lots. The type of lottery is not particularly limited, and can be, for example, a scratch-off lottery. The prize determination unit 25 may also determine that the user who applied is a winner. If the user has won, the prize determination unit 25 records the number of wins in the user account and notifies the prize application of the lottery result. The prize application can present the user with an object indicating the number of wins, visually representing the number of wins.

[0049] Thereafter, the prize management system 100 repeats the steps from loading the target product (St3) to determining whether or not the prize has been won (St9) until the number of times the prize has been won reaches a preset number. The preset number may be one or more times. The user can carry out the steps from loading the target product (St3) to determining whether or not the prize has been won (St9) once for each target product by purchasing a new target product or preparing a target product that the user already owns.

[0050] When the number of wins reaches a preset number, the prize determination unit 27 grants the prize acquisition right to the prize application (St10). The user refers to the prize candidates presented in the prize application and selects the prize candidate they want (St11). When the user selects a prize candidate, the prize determination unit 27 determines that prize candidate as the prize to be provided to the user (St12). The prize determined by the prize determination unit 27 is delivered to the user's home or the like and provided to the user. At this time, the prize may be delivered to the user when the number of prizes acquired by the user reaches a preset number.

[0051] In the above manner, the prize management system 100 implements the prize contest. By having the user scan in the target product in order to enter the prize contest, it becomes possible to ascertain the target products owned by the user. Furthermore, as described above, the prize candidates presented to the user in the prize contest application are products that are selected according to the scanned product and the like and that the user is desired to try, so it is possible to encourage the user to try such products through the prize contest.

[0052] [Variations] In the above embodiment, the object read by the terminal 10 is a "product", but it may be a "service" instead of a product. Services include travel, accommodation, and food and drink. The photographing unit 11 photographs an item, such as a pamphlet, that has a code identifying these services attached to it, and transmits the photographed image and the code information to the prize management information processing device 20. The rest is the same as in the case of a "product". The prize candidates provided to the user may be products or services.

[0053] In the above embodiment, the prize candidate selection unit 26 selects prize candidates according to the read product, the user's attribute information, and the questionnaire response, but it is also possible to select prize candidates using the user's advertising video viewing history. Typically, the prize candidate selection unit 26 acquires the viewing history of the advertising video played in the prize application. The viewing history includes the number of times the advertising video has been played by the user and the evaluation results. The prize candidate selection unit 26 can include, for example, products of advertising videos that have been highly rated by the user as prize candidates. The prize candidate selection unit 26 can select prize candidates according to at least one of the user's attribute information, the questionnaire response, and the advertising video viewing history, and the read product.

[0054] Although the embodiment of the present invention has been described above, the present invention is not limited to the above-mentioned embodiment, and various modifications can be made without departing from the spirit of the present invention. Note that the preferred examples of the prize management system, the prize management program, and the prize management method are the same as those described above with respect to the prize management information processing device.

[0055] The present invention may be applied to a system consisting of multiple devices, or to a single device. Furthermore, the present invention may be applied to a case where an information processing program for implementing the functions of the embodiment is supplied to a system or device and executed by a built-in processor. Therefore, the technical scope of the present invention includes a program installed on a computer to implement the functions of the present invention with a computer, a medium storing the program, a WWW (World Wide Web) server that downloads the program, and a processor that executes the program. In particular, at least a non-transitory computer readable medium storing a program that causes a computer to execute the processing steps included in the above-mentioned embodiment is included in the technical scope of the present invention. [Explanation of symbols]

[0056] 10. Terminal 20... Information processing device for prize management 23...Product Identification Section 24. Qualification Department 25…Judgment Section 26…Prize Candidate Selection Section 27…Prize Selection Division 100...Prize management system

Claims

1. An information processing device for contest management that allows a terminal to implement a contest, an identification unit that identifies a product or service based on an image captured by the terminal; an entitlement unit that, when the identification unit identifies a product or service, grants a user an entitlement to participate in a prize contest; a prize candidate selection unit that selects prize candidates to be presented to the user from among the products or services provided by the product or service provider, in accordance with the product or service identified by the identification unit; a prize-winning determination unit that, when the qualified user applies for the prize, determines whether the user wins; a prize determination unit that, when the number of times that the winning / losing determination unit has determined that the user has won reaches a predetermined number of times, determines a prize selected by the user from among the prize candidates as a prize to be provided to the user; The prize management information processing device includes:

2. The prize candidate selection unit further selects the prize candidates according to the answers to the questionnaire received from the terminal.

2. The information processing device for prize management according to claim 1.

3. The questionnaire is a questionnaire about the purchasing behavior of the user, and includes the user's degree of attachment to a category to which the identified product or service belongs and the user's degree of attachment to other products or services belonging to the category.

3. The information processing device for prize management according to claim 2.

4. The category to which the identified product or service belongs is a category related to everyday items.

4. The information processing device for prize management according to claim 3.

5. The prize candidate selection unit further selects the prize candidates according to attribute information of the user received from the terminal.

2. The information processing device for prize management according to claim 1.

6. The attribute information includes at least one of the user's gender, age, and family structure.

6. The information processing device for prize management according to claim 5.

7. The identification unit identifies the product or service based on an image of the item captured by the terminal and a result of reading a code attached to the item.

2. The information processing device for prize management according to claim 1.

8. The identification unit identifies a product or service by comparing an image of the item represented by the code, which is registered in a database, with an image captured by the terminal.

8. The information processing device for prize management according to claim 7.

9. A prize management system comprising a terminal and a prize management information processing device, and running a prize contest on the terminal, The terminal includes a photographing unit that photographs an image of an item. Equipped with The prize management information processing device includes: an identification unit that identifies a product or service based on an image captured by the terminal; an entitlement unit that, when the identification unit identifies a product or service, grants a user an entitlement to participate in a prize contest; a prize candidate selection unit that selects a prize candidate to be presented to the user from among the products or services provided by the product or service provider, in accordance with the product or service identified by the identification unit; a prize-winning determination unit that, when the qualified user applies for the prize, determines whether the user wins; a prize determination unit that, when the number of times that the winning / losing determination unit has determined that the user has won reaches a predetermined number of times, determines a prize selected by the user from among the prize candidates as a prize to be provided to the user; A prize management system comprising:

10. A prize management program for implementing a prize contest in a terminal, the program comprising: identifying a product or service based on an image captured by the terminal; If the product or service is identified, qualifying the user to enter a prize draw; selecting a prize candidate to be presented to the user from among the products or services provided by the product or service provider in accordance with the identified product or service; When the qualified user applies for the prize draw, determining whether the user wins; When the number of times that the user is determined to be a winner reaches a predetermined number of times, a prize selected by the user from among the prize candidates is determined to be a prize to be provided to the user; A prize management program that executes the above.

11. A prize management method for implementing a prize contest in a terminal, comprising: Identifying a product or service based on the image captured by the terminal; If a product or service is identified, qualify the user to enter a sweepstakes; Selecting a prize candidate to be presented to the user from among the products or services provided by the product or service provider in accordance with the identified product or service; Transmitting the prize candidates to the terminal; When the qualified user applies for the prize draw, it is determined whether the user wins or not; When the number of times that the user is determined to be a winner reaches a predetermined number of times, the prize selected by the user from among the prize candidates is determined as the prize to be provided to the user. How to manage your sweepstakes.

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