Advertisement provision program, advertisement provision system, and advertisement provision method

Abstract

To provide an advertisement providing program capable of flexibly providing an advertisement to a customer, an advertisement providing system, and an advertisement providing method.SOLUTION: An advertisement providing program is configured to implement: a settlement-related information acquisition unit which acquires settlement-related information regarding settlement of a transaction, in accordance with a customer and a transaction in a first affiliated store; and an advertisement information providing unit which provides second affiliated store advertisement information related to a second affiliated store, corresponding to the settlement-related information, to at least one of a customer terminal of the customer in the transaction and a first affiliated store terminal of the first affiliated store, on the basis of the settlement-related information and advertisement provision condition information generated by associating advertisement information on an affiliated store set in advance with a provision condition according to the settlement-related information in providing the advertisement information to a customer.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an advertisement providing program, an advertisement providing system, and an advertisement providing method. [Background technology]

[0002] 2. Description of the Related Art Conventionally, a system is known that issues store advertisements or coupons that can be used in a store to customers in response to the customers' use of the store.

[0003] For example, in the system described in Patent Document 1, in response to a coupon issuance request from a customer using a store, coupon information indicating the coupon content determined based on the customer's purchasing data is provided to the customer's information terminal device. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2019-197448 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, in the system described in Patent Document 1, coupons are issued in response to an issuance request from a customer, so that member stores cannot flexibly provide advertisements and coupons to customers.

[0006] Therefore, an object of the present invention is to provide an advertisement providing program, an advertisement providing system, and an advertisement providing method that are capable of realizing flexible advertisement provision to customers. [Means for solving the problem]

[0007] An advertising provision program according to one embodiment of the present invention causes a computer to implement a payment-related information acquisition unit that acquires payment-related information regarding the payment of a transaction in accordance with a transaction between a customer and a first affiliated store, and an advertising information provision unit that provides second affiliated store advertising information regarding a second affiliated store that corresponds to the payment-related information to at least one of the customer terminal of the customer in the transaction and the first affiliated store terminal of the first affiliated store based on the payment-related information, advertising information regarding the affiliated store that is set in advance, and advertising provision condition information that matches the provision conditions in accordance with the payment-related information when providing the advertising information to a customer.

[0008] An advertising provision system according to one embodiment of the present invention includes a payment-related information acquisition unit that acquires payment-related information regarding the payment of a transaction in accordance with a transaction between a customer and a first affiliated store, and an advertising information provision unit that provides second affiliated store advertising information regarding a second affiliated store that corresponds to the payment-related information to at least one of a customer terminal of the customer in the transaction and a first affiliated store terminal of the first affiliated store based on the payment-related information, advertising information regarding the affiliated store that is set in advance, and advertising provision condition information that matches provision conditions in accordance with the payment-related information when providing advertising information to a customer.

[0009] In one embodiment of the present invention, a computer obtains payment-related information regarding the payment of a transaction in accordance with a transaction between a customer and a first affiliated store, and provides second affiliated store advertising information regarding a second affiliated store corresponding to the payment-related information to at least one of the customer terminal of the customer in the transaction and the first affiliated store terminal of the first affiliated store based on the payment-related information and advertising provision condition information that matches pre-set advertising information regarding the affiliated store with provision conditions corresponding to the payment-related information when providing the advertising information to a customer.

[0010] In the present invention, a "unit" does not simply mean a physical means, but also includes cases where the function of the "unit" is realized by software. Also, the function of one "unit" or device may be realized by a combination of two or more physical means, devices, or software modules, and the functions of two or more "units" or devices may be realized by one physical means, device, or software module. Effect of the Invention

[0011] According to the present invention, it is possible to provide an advertisement providing program, an advertisement providing system, and an advertisement providing method that are capable of realizing flexible advertisement provision to customers. [Brief description of the drawings]

[0012] [Figure 1] FIG. 1 is a diagram showing an overview of processing in an advertisement providing system 100 according to an embodiment of the present invention. [Diagram 2] FIG. 1 is a diagram showing a configuration of an advertisement providing system 100 according to an embodiment of the present invention. [Diagram 3] 4 is a diagram showing an example of advertisement registration information stored in storage unit 111. FIG. [Figure 4] 11 is a diagram showing an example of payment-related information stored in a storage unit 111. FIG. [Diagram 5] 13 is a diagram showing an example of payment execution information stored in storage unit 111. FIG. [Figure 6] 4 is a flowchart showing an example of processing in the advertisement providing system 100. [Figure 7] 4 is a flowchart showing an example of processing in the advertisement providing system 100. [Figure 8] 4 is a flowchart showing an example of processing in the advertisement providing system 100. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will now be described with reference to the accompanying drawings, in which: Fig. 1 is a diagram showing an overview of processing in an advertisement providing system 100 according to an embodiment of the present invention.

[0014] An advertising provision system 100, one embodiment of the present invention, is an information processing system realized by an advertising provision program, and is an information processing system that provides second affiliated store advertising information regarding a second affiliated store to at least one of the customer's customer terminal and the first affiliated store terminal of the first affiliated store in accordance with a transaction between a customer and a first affiliated store.

[0015] First, a customer makes a transaction with a first affiliated store (S101). For example, the customer makes a transaction to purchase a product at the store of the first affiliated store. The first affiliated store provides payment-related information related to the payment of the transaction with the customer to the advertisement providing system 100 (S102). The advertisement providing system 100 generates second affiliated store advertisement information related to the second affiliated store based on the payment-related information and provides it to at least one of the customer and the first affiliated store (for example, the first affiliated store) (S103). The first affiliated store provides the second affiliated store advertisement information to the customer (S104).

[0016] Next, the customer performs a reward transaction with the second affiliated store using the reward indicated by the second affiliated store advertisement information (S105). For example, when making a transaction with the second affiliated store, the customer provides the second affiliated store with reward usage information indicating the reward to be used. The second affiliated store provides the reward usage information acquired from the customer to the advertisement providing system 100 (S106). The advertisement providing system 100 generates payment execution information for executing a payment process reflecting the reward usage information based on the reward usage information, and provides the second affiliated store with the payment (S107). The second affiliated store performs payment for the reward usage transaction with the customer based on the payment execution information.

[0017] The advertisement providing system 100 also performs a resource settlement process to settle the amount to be charged to the resource bearer based on the resource of the second affiliated store advertising information and a predetermined fee to be charged to the resource bearer (S108). The advertisement providing system 100 also performs a burden settlement process to settle the amount to be charged to the second affiliated store based on the burden amount borne by the second affiliated store in the reward use transaction and a predetermined fee to be charged to the second affiliated store (S109).

[0018] Here, the advertising information provided by the advertising provision system (e.g., second affiliated store advertising information regarding the second affiliated store) includes information about the affiliated store (e.g., an introduction to the affiliated store or business), information about the products handled by the affiliated store (e.g., an introduction to the products), sales promotion information for the affiliated store or products, and information about the benefits of the affiliated store or products.

[0019] The information on the benefits of the affiliated store or product is, for example, information indicating a discount or preferential treatment that the customer will enjoy. Specifically, the information on the benefits of the affiliated store or product is not limited to, but may be, for example, information indicating a fixed amount of discount or point allocation available when purchasing a specific product or any product (e.g., "10 yen off") or a fixed percentage of discount or point allocation available (e.g., "10% off"). It may also be information indicating a preferential treatment that provides an increased or additional amount of a purchased product (e.g., a larger drink size), or a preferential treatment that provides a specific product (e.g., one drink) or a free gift, or information indicating information regarding limited products that are available to a limited number of customers or in limited quantities.

[0020] 2 is a diagram showing the configuration of an advertisement providing system 100 according to one embodiment of the present invention. The advertisement providing system 100 is a system that is communicably connected to a customer terminal 200, a first affiliated store terminal 300, a second affiliated store terminal 400, and a fund bearer terminal 500 via a network such as the Internet. Details of the advertisement providing system 100 will be described later.

[0021] The customer terminal 200 is a terminal used by a customer who uses an affiliated store, and is, for example, a smartphone, a tablet terminal, a personal computer, etc. The customer accesses the advertisement providing system 100 through the customer terminal 200 and performs a predetermined registration. Then, the customer is provided with second affiliated store advertising information through the customer terminal 200 directly from the advertisement providing system 100 or indirectly through a first affiliated store terminal 300 described later.

[0022] The first affiliated store terminal 300 and the second affiliated store terminal 400 are terminals used by the first affiliated store and the second affiliated store, respectively. Here, the first affiliated store is an affiliated store that conducts a transaction with a customer when the customer receives the second affiliated store advertising information. The second affiliated store is an affiliated store that conducts a reward usage transaction with a customer, which is a transaction in which the customer uses a reward indicated by the second affiliated store advertising information. Note that the affiliated store may be read as a store as appropriate. Also, as described below, the first affiliated store and the second affiliated store may be the same affiliated store.

[0023] The first affiliated store terminal 300 and the second affiliated store terminal 400 may each be, for example, a terminal installed in an affiliated store for performing processing related to payment, and may include, for example, a terminal such as a cash register terminal for reading information (for example, barcode information or tag information attached to a product) for registering information related to a product (for example, information such as a product number or price) when making a payment. That is, the first affiliated store terminal 300 and the second affiliated store terminal 400 may each be equipped with a reading device for reading barcode information or tag information of a product, a detection device for detecting belongings of the user, a detection device for detecting biometric information of the user required for a transaction, and an input device for the user to input stored information of the user required for a transaction.

[0024] The first affiliated store terminal 300 provides payment-related information regarding the payment of a transaction with a customer to the advertisement providing system 100. In addition, the first affiliated store terminal 300 can obtain second affiliated store advertisement information generated according to the payment-related information from the advertisement providing system 100 and provide the second affiliated store advertisement information to the customer terminal 200.

[0025] The second affiliated store terminal 400 provides the use benefit information used by the customer to the advertisement providing system 100, and obtains payment execution information from the advertisement providing system 100. The second affiliated store terminal 400 performs payment for the benefit use transaction with the customer based on the payment execution information.

[0026] The fund bearer terminal 500 is a terminal used by a fund bearer who bears the fund for the second affiliated store advertising information provided in the advertisement providing system 100. Here, the fund bearer may be the first affiliated store or the second affiliated store, or may be someone else. That is, the fund bearer may be an affiliated store (for example, a store that does business with a customer), or may be, for example, a manufacturer of a product that a customer purchases at an affiliated store.

[0027] Specifically, if the fund bearer is a store, the fund bearer can, for example, encourage customers to use the store by providing the funds for the second affiliated store advertising information and issuing the second affiliated store advertising information in the advertisement provision system 100. Also, if the fund bearer is a manufacturer of a product that a customer purchases at the affiliated store, the fund bearer can, for example, carry out sales promotion activities for the product by providing the funds for the second affiliated store advertising information and issuing the second affiliated store advertising information in the advertisement provision system 100.

[0028] Furthermore, the fund bearer may register the advertisement information provided by the advertisement providing system 100. Note that the advertisement information may be registered by the fund bearer or by another person.

[0029] In Figure 2, one each of the customer terminal 200, the first affiliated store terminal 300, the second affiliated store terminal 400 and the fund bearer terminal 500 is shown, but there may be multiple each of the customer terminal 200, the first affiliated store terminal 300, the second affiliated store terminal 400 and the fund bearer terminal 500.

[0030] Also, the first franchisee and the second franchisee, the first franchisee and the fund bearer, and the second franchisee and the fund bearer may be the same person. That is, when the first franchisee and the second franchisee are the same person, the customer may use the benefit indicated by the second franchisee advertisement information at the franchisee that has received the second franchisee advertisement information, and the customer may receive the second franchisee advertisement information in response to a transaction in which the benefit is used. Also, when the first franchisee and the fund bearer are the same person, the customer may receive the second franchisee advertisement information for which the first franchisee bears the funds. Also, when the second franchisee and the fund bearer are the same person, the customer may use the benefit indicated by the second franchisee advertisement information at the second franchisee that bears the funds. Also, the first franchisee, the second franchisee, and the fund bearer may be the same person.

[0031] Next, details of the advertisement providing system 100 will be described. The advertisement providing system 100 includes a storage unit 111, an advertisement registration unit 112, a payment-related information acquisition unit 121, an advertisement information providing unit 122, a usage privilege information acquisition unit 131, a privilege determination unit 132, a payment execution information generation unit 133, a payment execution information provision unit 134, a resource settlement unit 141, and a burden settlement unit 142. Each unit shown in Fig. 2 can be realized, for example, by using a memory area or by a processor executing an advertisement providing program stored in the memory area.

[0032] The storage unit 111 stores information processed in the advertisement providing system 100. The storage unit 111 can store, for example, advertisement registration information, payment-related information, payment execution information, tallying resource information, and tallying burden information, which will be described later.

[0033] The advertisement registration unit 112 accepts registration of advertisement information to be provided in the advertisement provision system 100 based on operation of a terminal of a person who registers the advertisement information to be provided to a customer (e.g., the fund bearer terminal 500), and stores advertisement registration information relating to the advertisement information to be registered in the memory unit 111.

[0034] The advertisement registration information includes, for example, an advertisement ID, advertisement content information, privilege use condition information, and advertisement provision condition information. The advertisement ID is information for identifying the advertisement registration information stored in the storage unit 111.

[0035] The advertisement content information is information indicating the content of the advertisement information, for example, information indicating the content of the discount or preferential treatment that the customer will enjoy. Specifically, the advertisement content information is not limited to, but may be, for example, information indicating a fixed amount of discount or point allocation available when purchasing a specific product or any product (for example, "10 yen off") or information indicating a fixed percentage of discount or point allocation (for example, "10% off"). It may also be information indicating a preferential treatment that provides an increased or additional amount of the purchased product (for example, a larger drink size), or a preferential treatment that provides a specific product (for example, one drink) or a free gift, or information indicating information regarding limited products that are available to a limited number of customers or in limited quantities.

[0036] Furthermore, the advertisement content information may be, for example, information about the affiliated store (for example, an introduction to the affiliated store or business), information about products handled by the affiliated store (for example, an introduction to the products), or sales promotion information for the affiliated store or products.

[0037] The reward use condition information is information indicating the conditions of a transaction between a customer and a second affiliated store under which a reward can be used. In other words, a customer can carry out a reward use transaction with the second affiliated store to use a reward within the scope of the reward use conditions indicated by the reward use condition information. The reward use condition information includes, for example, use means condition information, use date and time condition information, use content condition information, and use count condition information. This allows a person who registers the advertising information (for example, a fund bearer) to encourage customers who meet the reward use conditions to use affiliated stores, and can, for example, carry out product sales promotion activities.

[0038] The usage means condition information is information that indicates the conditions related to the payment means with which the benefit can be used. The usage means information may be, for example, "credit card" indicating that the benefit can be used when paying with a credit card, or "electronic money" or "cash" indicating that the benefit can be used when paying with electronic money or cash, respectively. This allows the person who registers the advertising information (for example, the fund bearer) to encourage customers to use affiliated stores with a specific payment means.

[0039] The usage date and time condition information is information indicating conditions related to the date and time when a benefit can be used. The usage date and time condition information may be information indicating a certain period of time, information indicating a specific day or time period (e.g., "the 10th of every month" or "every Monday"), or information indicating a day or time period that meets specific conditions (e.g., "rainy days"). This allows the person who registers the advertising information (e.g., the fund bearer) to encourage customers to use affiliated stores on specific dates and times.

[0040] The usage content condition information is information indicating conditions related to the payment content of the payment made by the customer at the second affiliated store. The usage content condition information may be, for example, information indicating that a special offer can be used when the payment amount is above or below a certain amount (e.g., "total of 3,000 yen or more"). The usage content condition information may also be, for example, information indicating that a special offer can be used when the customer makes a payment for a specified product at the second affiliated store (e.g., "including product A"). This allows the person who registers the advertising information (e.g., the fund bearer) to encourage the customer to use the affiliated store with a specific payment content.

[0041] The usage count condition information is information indicating the conditions regarding the number of times a benefit can be used, and may be, for example, information indicating the number of times it can be used (for example, "one time" which means it can be used only once), or information indicating "permanent" which means it can be used any number of times within the benefit usage period. This allows the person who registers the advertising information (for example, the fund bearer) to set usage count conditions appropriate to the nature of the benefit, and encourage customers to use affiliated stores.

[0042] The advertisement provision condition information is information indicating advertisement provision conditions when the advertisement information provision unit 122 described later provides the second affiliated store advertisement information to a customer based on the payment-related information. The advertisement provision condition information includes, for example, payment method condition information, payment date and time condition information, payment content condition information, and first affiliated store condition information.

[0043] That is, for example, when a payment for a transaction of the contents indicated by the payment content condition information is made by the payment means indicated by the payment means condition information at the date and time indicated by the payment date and time condition information, the advertisement information providing unit 122 can provide corresponding advertisement information in response to a transaction at the first affiliated store corresponding to the first affiliated store condition information. This allows the advertisement providing system 100 to provide corresponding advertisement information to a specific customer who meets the advertisement provision conditions, and can provide customers with advertisement information suitable for their customer demographic, for example.

[0044] The payment method condition information is information that indicates conditions related to the payment method of the customer at the first affiliated store. The payment method condition information includes, for example, "credit card" indicating that the customer will pay with a credit card, "electronic money" indicating that the customer will pay with electronic money, or "cash" indicating that the customer will pay with cash.

[0045] The payment method condition information may be information indicating conditions related to a payment service provider used by a customer for payment. That is, the payment method condition information may be information indicating conditions for providing advertising information to a customer who uses a credit card of a specific card issuer (e.g., a foreign card issuer or a specific domestic card issuer) based on information indicating a card issuer corresponding to a BIN (Bank Identification Number) code of a credit card used by a customer for payment.

[0046] In this way, the advertisement providing system 100 can provide the customer with advertisement information suitable for the customer's payment method.

[0047] The payment date and time condition information is information indicating conditions related to the date and time when the customer makes a payment at the first affiliated store. The payment date and time condition information may be information indicating a certain period of time, information indicating a specific day or time period (e.g., "the 10th of every month" or "every Monday"), or information indicating a day or time period or weather conditions (e.g., "rainy day"). This allows the advertisement providing system 100 to provide the customer with advertising information that is suitable for the customer's payment date and time.

[0048] The payment details condition information is information indicating conditions related to the payment details made by the customer at the first affiliated store. The payment details condition information may be, for example, information indicating that advertising information will be provided when the payment amount is equal to or greater than a certain amount (e.g., "total of 3,000 yen or more"). The payment details condition information may also be information indicating the contents of the products for which the customer makes payment at the first affiliated store (e.g., "including product A"). This allows the advertisement providing system 100 to provide the customer with advertising information that is suitable for the customer and corresponds to the payment details.

[0049] The first franchisee condition information is information indicating the conditions of the first franchisee used by the customer. The first franchisee condition information may be, for example, "our own store" where the second franchisee advertisement information is provided to the customer when the first franchisee is the same as the person who registers the advertisement information (e.g., the fund bearer), or may be "another store" where the second franchisee advertisement information is provided to the customer when the first franchisee is not the same as the person who registers the advertisement information (e.g., the fund bearer).

[0050] That is, if store A registers advertising information with the first affiliated store condition information set to "own store", a customer can obtain the corresponding second affiliated store advertising information when making a payment at store A. Also, if store A registers advertising information with the first affiliated store condition information set to "other store", a customer can obtain the corresponding second affiliated store advertising information when making a payment at an affiliated store other than store A. In this case, the "other store" may be an affiliated store operated by a business operator other than the business operator that operates store A, or it may be a store other than store A that is operated by the same business operator as store A.

[0051] The first franchisee condition information may be information indicating conditions related to the business type or location of the first franchisee. That is, for example, if the first franchisee condition information is information indicating a condition related to whether the first franchisee is included in a specific shopping mall, the corresponding second franchisee advertisement information may be provided to the customer when the first franchisee with which the customer does business is included in the specific shopping mall. That is, in this case, the customer can be provided with the second franchisee advertisement information when using a franchisee in the shopping mall.

[0052] By setting the first affiliated store condition information, the person who registers the advertising information can provide the second affiliated store advertising information to appropriate customers under flexible conditions based on the first affiliated store with which the customer does business.

[0053] The advertisement registration information may further include information (e.g., a number, a barcode, a two-dimensional barcode, text, or an image) that identifies the advertisement information and indicates the contents of the advertisement registration information. This allows customers and affiliated stores to use the benefits indicated by the advertisement information in a format that allows them to easily understand the contents indicated by the advertisement registration information. The advertisement registration information may further include information indicating the funder or the person who registered the advertisement information.

[0054] 3 is a diagram showing an example of advertisement registration information stored in storage unit 111. The advertisement registration information stored in storage unit 111 includes, for example, an advertisement ID, advertisement content information, advertisement use condition information, and advertisement provision condition information. The advertisement use condition information includes, for example, usage means condition information, usage date and time condition information, usage content condition information, and usage count condition information, and the advertisement provision condition information includes, for example, payment means condition information, payment date and time condition information, payment content condition information, and first affiliated store condition information.

[0055] The payment-related information acquisition unit 121 acquires payment-related information relating to the payment of a transaction in accordance with the transaction between the customer and the first affiliated store, and stores it in the memory unit 111.

[0056] The payment-related information acquisition unit 121 can acquire payment-related information, for example, from the first affiliated store terminal 300 used for payment processing with the customer. The payment-related information acquisition unit 121 may also acquire payment-related information, for example, from the customer terminal 200. The payment-related information acquisition unit 121 may also acquire payment-related information from an external information processing system (for example, an information processing system of a business performing credit card payment processing or electronic money payment processing) corresponding to the payment method used by the customer or the first affiliated store for payment processing.

[0057] The payment-related information is information related to the payment of a transaction between a customer and the first affiliated store. The payment-related information may include all or a part of the information corresponding to the advertisement provision condition information included in the advertisement registration information. In other words, the payment-related information may include payment method information indicating the customer's payment method, payment date and time information indicating the date and time of the customer's payment, payment details information indicating the details of the transaction between the customer and the first affiliated store (payment amount or details of the product traded), or first affiliated store information indicating the first affiliated store.

[0058] The payment-related information may be information about the payment of a reward-using transaction between the customer and the first affiliated store using the reward indicated by the second affiliated store advertisement information. That is, the customer uses a reward acquired in advance to carry out a reward-using transaction with the first affiliated store. In this case, the payment-related information acquisition unit 121 acquires payment-related information about the payment of the reward-using transaction from, for example, the first affiliated store terminal 300, and the advertisement information provision unit 122 described later provides reward information corresponding to the reward-using transaction. In other words, the advertisement provision system 100 may provide the second affiliated store advertisement information in response to a transaction that does not use a reward, or may provide the second affiliated store advertisement information in response to a reward-using transaction that uses a reward.

[0059] 4 is a diagram showing an example of payment-related information stored in memory unit 111. The payment-related information stored in memory unit 111 includes, for example, a payment ID, payment date and time information, payment method information, payment details information, and first affiliated store information. The payment ID is information that identifies the payment-related information stored in memory unit 111. The first affiliated store information is information that indicates the first affiliated store where the customer makes payment.

[0060] The advertisement information providing unit 122 provides second affiliated store advertisement information related to the second affiliated store, which corresponds to the payment-related information, to at least one of the customer terminal 200 and the first affiliated store terminal 300, based on the payment-related information and the advertisement provision condition information.

[0061] Here, the second affiliated store advertising information is advertising information regarding the second affiliated store, and includes, for example, information regarding the second affiliated store (e.g., an introduction to the affiliated store or business), information regarding the products handled by the second affiliated store (e.g., an introduction to the products), sales promotion information for the second affiliated store or products, and information regarding benefits of the second affiliated store or products (e.g., discount coupons, or information regarding limited products that are available in limited quantities or to a limited number of customers).

[0062] The second affiliated store advertising information may be information including advertising content information and reward use condition information included in the advertising registration information. This allows a customer who receives the second affiliated store advertising information in response to processing by the advertising information providing unit 122, which will be described later, to understand the conditions under which the reward can be used and the reward content.

[0063] Specifically, the advertising information providing unit 122 extracts, for example, from the multiple advertising registration information stored in the memory unit 111 based on the advertising registration information and the payment-related information, advertising registration information in which the payment-related information satisfies the advertising provision conditions, and provides the second affiliated store advertising information (for example, advertising content information and benefit usage conditions information) corresponding to the extracted advertising registration information to at least one of the customer terminal 200 and the first affiliated store terminal 300.

[0064] The advertisement information providing unit 122 may provide a plurality of pieces of second affiliated store advertisement information based on the payment-related information and the advertisement provision condition information. The advertisement information providing unit 122 may provide one piece of second affiliated store advertisement information based on a predetermined condition (for example, the second affiliated store advertisement information in which the discount or preferential treatment enjoyed by the customer is the largest, or the second affiliated store advertisement information in which the probability of the customer using the benefit calculated based on a predetermined algorithm is the highest) from among the plurality of pieces of second affiliated store advertisement information corresponding to the plurality of pieces of extracted advertisement registration information.

[0065] Furthermore, the advertisement information providing unit 122 may provide, as the second affiliated store advertisement information, information for identifying the benefit (for example, a number, a barcode, a two-dimensional barcode, text, or an image) that is to be provided by the customer to the second affiliated store when using the benefit indicated by the second affiliated store advertisement information, so that the customer can use the benefit at the second affiliated store in a simple manner.

[0066] The advertising information providing unit 122 may also provide the first affiliated store terminal 300 with second affiliated store advertising information that can be written on a receipt on which information indicating the contents of the transaction is written in the first affiliated store terminal 300. Specifically, for example, the first affiliated store terminal 300 may write the second affiliated store advertising information on a receipt based on the acquired second affiliated store advertising information, and provide the receipt and the second affiliated store advertising information to the customer. In this case, the first affiliated store terminal 300 may print the second affiliated store advertising information on a receipt on paper media, or may write the second affiliated store advertising information on a receipt on electronic media.

[0067] Furthermore, the advertising information providing unit 122 may generate provision record information indicating that the second affiliated store advertising information has been provided, and store the information in the storage unit 111. In this case, the advertising information providing unit 122 may store, for example, the date and time when the second affiliated store advertising information was provided or the contents of the provided second affiliated store advertising information in the storage unit 111 as provision record information. This enables the benefit determination unit 132, which will be described later, to determine whether or not the benefit used in a benefit utilization transaction between the customer and the second affiliated store is an available benefit (i.e., for example, whether or not it is a benefit indicated by the second affiliated store advertising information provided in the advertising providing system 100).

[0068] Furthermore, the advertising information providing unit 122 may provide the second affiliated store advertising information together with information (e.g., a serial number) indicating that the provided second affiliated store advertising information has been provided from the advertising providing system 100. This enables the benefit determination unit 132, which will be described later, to determine whether or not the benefit used in the benefit utilization transaction between the customer and the second affiliated store is an available benefit (i.e., for example, whether or not it is a benefit indicated by the second affiliated store advertising information provided in the advertising providing system 100).

[0069] The benefit information acquisition unit 131 acquires benefit information indicating a benefit to be used by a customer in a benefit use transaction at the customer and the second affiliated store.

[0070] The privilege information acquisition unit 131 can acquire the privilege information from, for example, the second affiliated store terminal 400. In this case, for example, the customer may present information indicating the privilege to be used (for example, a number or a barcode) to the second affiliated store, and the second affiliated store terminal 400 may read the information indicating the privilege to be used and acquire the privilege information.

[0071] In addition, when the second affiliated store determines that the benefit usage transaction between the customer and the second affiliated store satisfies the benefit usage conditions corresponding to the benefit usage information, the second affiliated store terminal 400 may obtain the benefit usage information and provide it to the advertising provision system 100.

[0072] Alternatively, the second affiliated store terminal 400 may provide the use privilege information and payment-related information regarding the privilege usage transaction to the advertisement providing system 100, and the use privilege information acquisition unit 131 may acquire the payment-related information regarding the privilege usage transaction at the customer and the second affiliated store together with the use privilege information. This allows the advertisement providing system 100 to determine whether the privilege usage transaction at the customer and the second affiliated store satisfies the privilege usage conditions corresponding to the use privilege information.

[0073] Furthermore, the privilege information acquisition unit 131 may acquire the privilege information from the customer terminal 200, for example.

[0074] The privilege determination unit 132 determines whether the privilege used by the customer is an available privilege, based on the used privilege information.

[0075] The benefit determination unit 132 may determine whether or not the benefit to be used is an available benefit (i.e., whether or not the benefit is provided in the advertisement providing system 100, for example) based on provision record information indicating that the benefit was provided by the advertisement information providing unit 122, which is stored in the memory unit 111. The benefit determination unit 132 may also determine whether or not the benefit to be used is an available benefit (i.e., whether or not the benefit is provided in the advertisement providing system 100, for example) based on information indicating that the benefit was provided from the advertisement providing system 100 (e.g., a serial number), which is included in the benefit information to be provided.

[0076] In addition, the benefit determination unit 132 may determine whether the benefit being used is an available benefit (i.e., for example, whether the transaction is one in which the benefit can be used) based on payment-related information regarding the benefit usage transaction between the customer and the second affiliated store and benefit usage conditions information corresponding to the used benefit information.

[0077] The payment execution information generating unit 133 generates payment execution information based on the use privilege information and stores it in the memory unit 111. Here, the payment execution information is information for executing a payment process that reflects the use privilege information. The second affiliated store terminal 400 can use the payment execution information to perform a payment process for a privilege use transaction between the customer and the second affiliated store.

[0078] The payment execution information generating unit 133 may generate payment execution information based on the use privilege information and payment related information regarding the privilege use transaction between the customer and the second affiliated store.

[0079] Specifically, if the benefit to be used is, for example, a benefit that provides a discount on the payment amount, the payment execution information may be information for executing the payment process with the payment amount reflecting the discount. That is, in this case, the payment execution information may include, for example, information indicating the discount amount or information indicating the payment amount reflecting the discount.

[0080] Furthermore, when the benefit determination unit 132 determines that the benefit to be used by the customer is an available benefit, the payment execution information generation unit 133 may generate the corresponding payment execution information.

[0081] 5 is a diagram showing an example of payment execution information stored in storage unit 111. The payment execution information stored in storage unit 111 includes, for example, a payment execution ID and payment amount information.

[0082] The payment execution ID is information for identifying the payment execution information stored in the storage unit 111. The payment amount information is information indicating the payment amount for which payment processing is performed based on the payment execution information, for example, information indicating the payment amount in a transaction using a reward. Note that the payment execution information may include information indicating the amount or rate of discount to be applied by using a reward instead of the payment amount information.

[0083] The payment execution information providing unit 134 provides the payment execution information generated by the payment execution information generating unit 133 to the second affiliated store terminal 400. The second affiliated store terminal 400 executes a payment process for a transaction reflecting the use benefit information, based on the payment execution information provided by the payment execution information providing unit 134.

[0084] Furthermore, the payment execution information providing unit 134 may provide corresponding payment execution information when the benefit determination unit 132 determines that the benefit used by the customer is an available benefit. Furthermore, the payment execution information providing unit 134 may provide, to the second affiliated store terminal 400, payment execution information generated by the payment execution information generating unit 133 when the benefit determination unit 132 determines that the benefit used by the customer is an available benefit.

[0085] The resource settlement unit 141 performs a resource settlement process to settle the amount to be charged to the resource bearer based on the aggregated resource information obtained by tallying the resources of the second affiliated store advertising information for each resource bearer who bears the resources, and a specified fee to be charged to the resource bearer.

[0086] Here, the resource of the second affiliated store advertisement information may be, for example, an amount corresponding to the benefit indicated by the second affiliated store advertisement information. The amount corresponding to the benefit indicated by the second affiliated store advertisement information may be, for example, the payment amount discounted by the benefit indicated by the second affiliated store advertisement information. That is, for example, if the benefit is a "10 yen discount," the resource of the benefit will be "10 yen." Also, if the benefit is a benefit that provides an actual item to a customer (for example, a benefit that provides a free gift), the resource of the benefit may be, for example, an amount corresponding to the value (for example, price) of the actual item.

[0087] Furthermore, the source of the second affiliated store advertising information may be, for example, an advertising fee generated as compensation for providing the second affiliated store advertising information.

[0088] The aggregated resource information is information in which the resource of the second franchisee advertising information provided to the customer directly or indirectly by the advertising information providing unit 122 is aggregated for each resource bearer.

[0089] In the case where the resource of the second affiliated store advertising information is an amount corresponding to the benefit indicated by the second affiliated store advertising information, the aggregated resource information may include an amount used by the customer at the second affiliated store and corresponding to the benefit indicated by the second affiliated store advertising information. In other words, when the customer uses the benefit indicated by the second affiliated store advertising information at the second affiliated store, the corresponding resource may be generated, and the resource may be aggregated.

[0090] Furthermore, in the case where the resource for the second franchisee store advertising information is an advertising fee generated as compensation for providing the second franchisee store advertising information, the aggregated resource information may include the aggregated resource for the second franchisee store advertising information provided to the customer directly or indirectly by the advertising information providing unit 122. In other words, the resource may be aggregated assuming that the corresponding resource is generated when the second franchisee store advertising information is provided to the customer.

[0091] The aggregated resource information may be generated by the resource settlement unit 141. In this case, the resource settlement unit 141 may generate the aggregated resource information by tallying up the resource of the second affiliated store advertising information for each resource bearer, based on, for example, information indicating the resource bearer included in the advertisement registration information and provision record information indicating that the information was provided by the advertisement information provision unit 122, which is stored in the storage unit 111.

[0092] The specified fee charged to the fund bearer may be, for example, a settlement fee calculated according to the settlement of the transaction between the customer and the affiliated store, or a fee related to the provision of the second affiliated store advertising information. Here, the settlement fee may be a fixed amount according to the transaction between the customer and the affiliated store, or an amount according to the settlement amount in the transaction (for example, 1% of the settlement amount).

[0093] The fee for providing the second affiliated store advertising information is, for example, a system usage fee for using the advertisement providing system 100. The fee for providing the second affiliated store advertising information may be, for example, an amount calculated according to the type or number of second affiliated store advertising information issued, or may be a fixed amount regardless of the type or number of second affiliated store advertising information issued.

[0094] In other words, the resource settlement unit 141 can settle the amount to be paid by the resource bearer by adding up the resource of the second affiliated store advertising information and the fee paid by the resource bearer (e.g., a settlement fee or a fee related to the provision of the second affiliated store advertising information).

[0095] The charge settlement unit 142 performs a charge settlement process to settle the amount to be charged to the second affiliated store based on aggregate charge information that is calculated by aggregating the charge amount borne by the second affiliated store for each second affiliated store in the payment processing of the reward usage transaction that reflects the usage reward information, and a specified fee to be charged to the second affiliated store.

[0096] Here, the amount borne by the second affiliated store in the payment processing of a reward transaction that reflects the used reward information is, for example, the discount amount borne by the second affiliated store in the reward transaction or the price of the actual item provided to the customer. In a reward transaction that uses a reward that discounts the payment amount, for example, the customer and the second affiliated store carry out the transaction at a payment amount that reflects the reward. At this time, the second affiliated store bears the cost of the discount amount. Therefore, the burden settlement unit 142 performs processing to compensate the amount borne by the second affiliated store.

[0097] The aggregated burden amount information may be generated by the burden amount settlement unit 142. In this case, the burden amount settlement unit 142 may generate the aggregated burden amount information by tallying up the burden amount for each second affiliated store based on, for example, the payment execution information.

[0098] The predetermined fee charged to the second affiliated store may be, for example, a settlement fee calculated according to the settlement of the transaction between the customer and the affiliated store, or a fee related to the provision of the second affiliated store advertising information. Here, the settlement fee may be a fixed amount according to the transaction between the customer and the affiliated store, or an amount according to the settlement amount in the transaction (for example, 1% of the settlement amount).

[0099] That is, the burden adjustment unit 142 can, for example, settle the amount to be paid by the second affiliated store by offsetting the burden incurred by the second affiliated store in the settlement process of the reward use transaction with the fee paid by the second affiliated store (for example, a settlement fee or a fee for providing second affiliated store advertising information).In this case, if the burden incurred by the second affiliated store in the settlement process of the reward use transaction exceeds the fee paid by the second affiliated store, the burden adjustment unit 142 may settle the amount to be received by the second affiliated store.

[0100] The resource settlement process by the resource settlement unit 141 and the burden settlement process by the burden settlement unit 142 may be performed for the same member store. In other words, when the resource bearer and the second member store are the same person, the amount to be paid by the second member store (or the amount to be received by the second member store) may be settled by offsetting the resource of the second member store advertising information, the burden amount borne by the second member store in the settlement process of the reward use transaction, and the fee paid by the second member store (for example, a settlement fee or a fee related to the provision of the second member store advertising information).

[0101] Fig. 6 is a flowchart showing an example of processing in the advertisement providing system 100. Fig. 6 is a flowchart showing an example of processing in the advertisement providing system 100 for providing second affiliated store advertisement information.

[0102] First, the advertisement registration unit 112 accepts registration of advertisement information from a terminal of a person who registers the advertisement information (e.g., the fund bearer terminal 500) (S601). Next, the payment-related information acquisition unit 121 acquires payment-related information regarding a transaction at the customer and the first affiliated store (S602). Then, the advertisement information provision unit 122 extracts second affiliated store advertisement information corresponding to the payment-related information from the advertisement registration information, and provides the extracted second affiliated store advertisement information to at least one of the customer terminal 200 and the first affiliated store terminal 300 (S603).

[0103] 7 is a flowchart showing an example of processing in the advertisement providing system 100. FIG. 7 is a flowchart showing an example of payment processing for a reward use transaction in the advertisement providing system 100.

[0104] First, the privilege information acquisition unit 131 acquires the privilege information to be used by the customer (S701). Next, the privilege determination unit 132 determines whether the privilege information is a usable privilege (S702). Then, the payment execution information generation unit 133 generates payment execution information according to the privilege information, and the payment execution information provision unit 134 provides the payment execution information to the second affiliated store terminal (S703).

[0105] 8 is a flowchart showing an example of processing in the advertisement providing system 100. FIG. 8 is a flowchart showing an example of resource settlement processing and burden settlement processing in the advertisement providing system 100.

[0106] First, the resources settlement unit 141 generates aggregated resources information, and the burden settlement unit 142 generates aggregated burden information (S801). Next, the resources settlement unit 141 performs a resources settlement process to settle the amount to be charged to the resources bearer based on the aggregated resources information and a specified fee to be charged to the resources bearer (S802). Furthermore, the burden settlement unit 142 performs a burden settlement process to settle the amount to be charged to the second affiliated store based on the aggregated burden information and a specified fee to be charged to the second affiliated store (S803). Note that the order of the processing by the resources settlement unit 141 and the processing by the burden settlement unit 142 does not matter.

[0107] An embodiment of the present invention has been described above. The advertisement providing system 100 can provide second affiliated store advertisement information related to the second affiliated store corresponding to the payment related information to at least one of the customer terminal 200 and the first affiliated store terminal 300, based on the payment related information acquired in response to a transaction between the customer and the first affiliated store and the advertisement provision condition information. This allows the advertisement providing system 100 to flexibly provide advertisement information to the customer in response to the payment of the transaction between the customer and the first affiliated store.

[0108] Furthermore, the advertisement providing system 100 can acquire the use benefit information used in the benefit use transaction between the customer and the second affiliated store, and provide payment execution information that reflects the use benefit information and is generated based on the use benefit information to the second affiliated store terminal 400. This allows the customer to use the benefit indicated by the second affiliated store advertising information at affiliated stores other than the first affiliated store that received the second affiliated store advertising information, and the advertisement providing system 100 can flexibly provide advertising information to the customer.

[0109] Furthermore, the advertisement providing system 100 can perform a resource settlement process to settle the amount to be charged to the resource bearer based on the aggregated resource information that has been obtained by tallying the resources of the second affiliated store advertising information for each resource bearer and a predetermined fee to be charged to the resource bearer. This can simplify the settlement process to the resource bearers, improving convenience for the system administrator of the advertisement providing system and the resource bearers.

[0110] In addition, the advertisement providing system 100 can perform a burden settlement process to settle the amount to be charged to the second affiliated store based on the aggregate burden information that is obtained by tallying up the burden amounts borne by the second affiliated store for each second affiliated store in the settlement process that reflects the use benefit information, and a predetermined fee to be charged to the second affiliated store. This can simplify the settlement process to the second affiliated store, improving convenience for the system administrator of the advertisement providing system and the second affiliated store.

[0111] Furthermore, the advertisement providing system 100 can determine whether the benefit to be used is an available benefit based on the benefit usage information, and when it is determined that the benefit to be used is an available benefit, can provide payment execution information to the second affiliated store terminal 400. This allows the second affiliated store to carry out a benefit usage transaction with the customer using the genuine benefit.

[0112] In addition, the advertisement providing system 100 can provide the first affiliated store terminal 300 with second affiliated store advertising information that can be written on a receipt on which information indicating the contents of the transaction is written. This allows the customer to obtain the second affiliated store advertising information written on the receipt, improving the convenience of the second affiliated store advertising information being provided, understood, or used.

[0113] It should be noted that the present embodiment is provided to facilitate understanding of the present invention, and is not intended to limit the present invention. The present invention may be modified or improved without departing from the spirit of the present invention, and equivalents thereof are also included in the present invention. [Explanation of symbols]

[0114] 100 advertisement providing system, 111 storage unit, 112 advertisement registration unit, 121 payment related information acquisition unit, 122 advertisement information providing unit, 131 usage privilege information acquisition unit, 132 privilege determination unit, 133 payment execution information generating unit, 134 payment execution information providing unit, 141 resource settlement unit, 142 burden settlement unit, 200 customer terminal, 300 first affiliated store terminal, 400 second affiliated store terminal, 500 resource bearer terminal

Claims

1. On the computer, a payment-related information acquisition unit that acquires payment-related information related to a transaction between a customer and a first affiliated store; an advertising information providing unit that provides second affiliated store advertising information related to a second affiliated store, which corresponds to the payment-related information, to at least one of a customer terminal of the customer in the transaction and a first affiliated store terminal of the first affiliated store, based on the payment-related information, advertising information related to the affiliated store that is set in advance, and advertising provision condition information that associates the advertising information with a provision condition according to the payment-related information when providing the advertising information to a customer; a benefit information acquisition unit that acquires benefit information indicating a benefit to be used in a transaction between the customer and the second affiliated store that utilizes a benefit indicated by the second affiliated store advertisement information; a payment execution information providing unit that provides payment execution information for executing a payment process reflecting the use privilege information to a second affiliated store terminal of the second affiliated store based on the use privilege information; a resource settlement unit that performs a resource settlement process to settle the amount to be charged to the resource bearer based on aggregated resource information obtained by tallying the resource corresponding to the benefit indicated by the second affiliated store advertisement information for each resource bearer other than the first affiliated store who bears the resource and a predetermined fee to be charged to the resource bearer; a burden settlement unit that performs a burden settlement process for settling the amount to be charged to the second affiliated store by offsetting the burden corresponding to the benefit and a specified fee to be charged to the second affiliated store based on aggregate burden information that is obtained by aggregating the burden corresponding to the benefit borne by the second affiliated store in the payment processing that reflects the use benefit information for each second affiliated store and a specified fee to be charged to the second affiliated store; An advertising program that makes this possible.

2. An advertising provision program as described in Claim 1, wherein the resource settlement unit and the burden settlement unit, when the second affiliated store and the resource bearer are the same, perform settlement processing by offsetting the amount to be charged to the resource bearer and the amount to be charged to the second affiliated store.

3. The computer further implements a privilege determination unit that determines whether the privilege to be used is an available privilege based on the usage privilege information, the payment execution information providing unit provides the payment execution information to the second affiliated store terminal when the benefit determination unit determines that the benefit to be used is an available benefit.

3. The advertisement providing program according to claim 1 or 2.

4. 3. The advertisement provision program according to claim 1 or 2, wherein the specified fee is at least one of a settlement fee calculated in accordance with a settlement of a transaction between a customer and an affiliated store, and a fee for providing the second affiliated store advertising information.

5. 5. The advertisement providing program according to claim 4, wherein the predetermined fee is at least one of a settlement fee calculated in accordance with a settlement of a transaction between a customer and an affiliated store, and a fee for providing the second affiliated store advertising information.

6. 3. The advertising provision program according to claim 1 or 2, wherein the advertising information providing unit provides the first affiliated store terminal with the second affiliated store advertising information that can be included on a receipt at the first affiliated store that includes information indicating the content of the transaction.

7. a payment-related information acquisition unit that acquires payment-related information related to a transaction in response to the transaction between the customer and the first affiliated store; an advertising information providing unit that provides second affiliated store advertising information related to a second affiliated store, which corresponds to the payment-related information, to at least one of a customer terminal of the customer in the transaction and a first affiliated store terminal of the first affiliated store, based on the payment-related information, advertising information related to the affiliated store that is set in advance, and advertising provision condition information that associates the advertising information with a provision condition according to the payment-related information when providing the advertising information to a customer; a benefit information acquisition unit that acquires benefit information indicating a benefit to be used in a transaction between the customer and the second affiliated store that utilizes a benefit indicated by the second affiliated store advertisement information; a payment execution information providing unit that provides payment execution information for executing a payment process reflecting the use privilege information to a second affiliated store terminal of the second affiliated store based on the use privilege information; a resource settlement unit that performs a resource settlement process to settle the amount to be charged to the resource bearer based on aggregated resource information obtained by tallying the resource corresponding to the benefit indicated by the second affiliated store advertisement information for each resource bearer other than the first affiliated store who bears the resource and a predetermined fee to be charged to the resource bearer; a burden settlement unit that performs a burden settlement process for settling the amount to be charged to the second affiliated store by offsetting the burden corresponding to the benefit and a specified fee to be charged to the second affiliated store based on aggregate burden information that is obtained by aggregating the burden corresponding to the benefit borne by the second affiliated store in the payment processing that reflects the use benefit information for each second affiliated store and a specified fee to be charged to the second affiliated store; An advertisement providing system comprising:

8. The computer responsive to a transaction at the customer and the first affiliated store, obtaining payment-related information relating to the payment of the transaction; providing second affiliated store advertising information about a second affiliated store corresponding to the payment-related information to at least one of a customer terminal of the customer in the transaction and a first affiliated store terminal of the first affiliated store based on the payment-related information, advertising information about the affiliated store that is set in advance, and advertising provision condition information that associates the advertising information with a provision condition according to the payment-related information when providing the advertising information to a customer; In a transaction between the customer and the second affiliated store that utilizes a benefit indicated by the second affiliated store advertisement information, benefit usage information indicating the benefit to be utilized is obtained; providing payment execution information for executing a payment process reflecting the benefit information to a second affiliated store terminal of the second affiliated store based on the benefit information; performing a resource settlement process for settling the amount to be charged to the resource bearer based on aggregate resource information obtained by aggregating the resource corresponding to the benefit indicated by the second affiliated store advertising information for each resource bearer other than the first affiliated store who bears the resource, and a predetermined fee to be charged to the resource bearer; based on aggregated burden amount information, which is an aggregate of the burden amounts corresponding to the benefits borne by the second affiliated store in the settlement processing reflecting the use benefit information, for each of the second affiliated stores, and a predetermined fee to be charged to the second affiliated store, offsetting the burden amount corresponding to the benefits and the predetermined fee to be charged to the second affiliated store, and settling the amount to be charged to the second affiliated store; How ads are served.

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