Method, system, and computer program for providing community native advertising

Abstract

To provide a method, system, and computer program for providing a community native advertisement in a new form, with a natural content with no sense of discomfort, and capable of effectively confirming the user's response to the advertisement.SOLUTION: An advertising method includes the stages for: registering advertising material and targeting information; determining at least one community corresponding to the targeting information; and controlling the display of the advertising material in the form of a native content on the community through the community.SELECTED DRAWING: Figure 3

Description

[Technical field]

[0001] The following description relates to techniques for serving advertisements through a community. [Background technology]

[0002] The rapid increase in the number of users of ultra-high speed communication networks is facilitating the development of a variety of services via communication networks and the diversification of service items.

[0003] Since advertisements, one of the service items, have rapidly increased, technologies for providing advertisements in various forms have been developed.

[0004] As an example of a technology for providing advertisements, Patent Document 1 (published on January 12, 2016) discloses a technology for providing advertisements using videos. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Korean Patent Publication No. 10-2016-0004227 Summary of the Invention [Problem to be solved by the invention]

[0006] The purpose is to display advertisements registered on the advertising platform through a community in the form of native content of the community.

[0007] The aim is to display advertisers' advertisements in the form of community posts or comments rather than in individual advertising areas.

[0008] The objective is to provide an interaction function through comments for advertisements displayed in the form of native content of the community.

[0009] The purpose is to understand themes based on communities, bulletin boards within communities, or posts contained in communities or bulletin boards, and to utilize this for advertising targeting. [Means for solving the problem]

[0010] The present invention provides an advertising method executed on a computer system, the computer system including at least one processor configured to execute computer-readable instructions contained in a memory, the advertising method including a step of registering advertising material and targeting information by the at least one processor, a step of determining at least one community corresponding to the targeting information by the at least one processor, and a step of controlling by the at least one processor to display the advertising material through the community in the form of native content on the community.

[0011] According to one aspect, the registering step may include registering the advertisement material for each advertisement type classified according to a type of the native content.

[0012] According to another aspect, the registering step may include registering the advertising material as a material element corresponding to a component of the native content.

[0013] According to another aspect, the registering step may include setting at least one of a target page and a target theme on a community basis or on a bulletin board basis, which is a sub-communication space within a community.

[0014] According to another aspect, the determining step may include determining, based on the target theme, a community related to the target theme or a sub-communication space within a community, a bulletin board related to the target theme, or a post included in the community or bulletin board, as an advertising page.

[0015] According to another aspect, for each of the communities, bulletin boards, and postings that can be used as advertising pages, the theme of each page may be classified using an artificial intelligence-based machine learning model based on the meta information of the page.

[0016] According to another aspect, the controlling step may include controlling the advertising material to be displayed in the form of a post or comment on the community.

[0017] According to another aspect, the controlling step may include controlling, when there are multiple advertisements targeting the community, to display the advertising material on the community page based on a bidding ranking.

[0018] According to another aspect, a comment function may be allowed as an interaction function for the advertisement displayed in the form of native content.

[0019] According to another aspect, the advertising method may further include a step of transmitting comments from the community regarding the advertisement displayed in the form of the native content by the at least one processor and providing a report related to the comments.

[0020] A computer program for causing a computer to execute the advertising method is provided.

[0021] A computer system is provided that includes at least one processor configured to execute computer-readable instructions contained in a memory, the at least one processor processing a process of registering advertising material and targeting information, a process of determining at least one community corresponding to the targeting information, and a process of controlling the advertising material to be displayed through the community in the form of native content on the community. Effect of the Invention

[0022] According to an embodiment of the present invention, a new type of advertisement can be provided by displaying an advertisement registered on an advertisement platform through a community in the form of native content of the community.

[0023] According to an embodiment of the present invention, an advertiser's advertisement is displayed in the form of a post or comment on a community, rather than in a separate advertisement area, so that the advertisement can be provided in natural content that does not feel out of place.

[0024] According to an embodiment of the present invention, by providing an interaction function through comments for an advertisement displayed in the form of native content of a community, it is possible to effectively check a user's reaction to the advertisement.

[0025] According to an embodiment of the present invention, by understanding themes based on communities, bulletin boards within communities, or posts contained in communities or bulletin boards, and using them for advertising targeting, it is possible to target pages suitable for advertising purposes, thereby maximizing marketing effects. [Brief description of the drawings]

[0026] [Figure 1] FIG. 1 is a diagram illustrating an example of a network environment in an embodiment of the present invention. [Diagram 2]FIG. 1 is a block diagram illustrating an example of a computer system according to an embodiment of the present invention. [Diagram 3] 1 is a flowchart illustrating an example of an advertisement providing method that can be executed by a computer system according to an embodiment of the present invention. [Figure 4] FIG. 2 illustrates an example of native content for a community in accordance with an embodiment of the present invention. [Diagram 5] FIG. 2 is a diagram showing an example of an advertisement registration interface screen in one embodiment of the present invention. [Figure 6] FIG. 13 illustrates an example of a target option registration interface screen in accordance with an embodiment of the present invention. [Figure 7] FIG. 2 is an exemplary diagram illustrating theme-based targeting in accordance with an embodiment of the present invention. [Figure 8] 11 is a diagram showing an example of a display of a community native advertisement in one embodiment of the present invention. [Figure 9] FIG. 13 is a diagram showing an example of displaying a community native advertisement based on bidding in one embodiment of the present invention. [Figure 10] FIG. 13 is a diagram showing an example of a comment management function screen in one embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0027] Hereinafter, the embodiments will be described in detail with reference to the accompanying drawings.

[0028] SUMMARY OF THE DISCLOSURE TECHNOLOGY FIELD OF THE DISCLOSURE Embodiments of the present invention relate to techniques for serving advertisements through a community.

[0029] Embodiments including those specifically disclosed in this specification may display advertisements registered in an advertising platform in the form of native content, such as actual content on a community.

[0030] A community native advertising system according to an embodiment of the present invention may be realized by at least one computer system, and a community native advertising method according to an embodiment of the present invention may be executed by at least one computer system included in the community native advertising system. In this case, a computer program according to an embodiment may be installed and executed in the computer system, and the computer system may execute the community native advertising method according to an embodiment of the present invention according to the control of the executed computer program. The above-mentioned computer program may be recorded in a computer-readable recording medium in combination with the computer system to cause the computer to execute the community native advertising method.

[0031] Fig. 1 is a diagram showing an example of a network environment in one embodiment of the present invention. The network environment in Fig. 1 shows an example including a plurality of electronic devices 110, 120, 130, 140, a plurality of servers 150, 160, and a network 170. Such Fig. 1 is merely an example for explaining the invention, and the number of electronic devices and the number of servers are not limited to those shown in Fig. 1. Furthermore, the network environment in Fig. 1 is merely an example of an environment applicable to this embodiment, and the environment applicable to this embodiment is not limited to the network environment in Fig. 1.

[0032] The electronic devices 110, 120, 130, 140 may be fixed terminals or mobile terminals realized by computer devices. Examples of the electronic devices 110, 120, 130, 140 include smartphones, mobile phones, navigation systems, personal computers (PCs), notebook PCs, digital broadcasting terminals, personal digital assistants (PDAs), portable multimedia players (PMPs), tablets, etc. As an example, FIG. 1 shows a smartphone as an example of the electronic device 110, but in the embodiment of the present invention, the electronic device 110 may mean one of various physical computer systems that can communicate with other electronic devices 120, 130, 140 and / or servers 150, 160 via a network 170 using a substantially wireless or wired communication method.

[0033] The communication method is not limited, and may include not only a communication method using a communication network (for example, a mobile communication network, a wired Internet, a wireless Internet, a broadcasting network) that the network 170 can include, but also short-range wireless communication between devices. For example, the network 170 may include any one or more of a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), the Internet, and the like. Furthermore, the network 170 may include any one or more of a network topology including, but not limited to, a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or hierarchical network, and the like.

[0034] Each of the servers 150 and 160 may be realized by one or more computer devices that communicate with the multiple electronic devices 110, 120, 130, and 140 via the network 170 to provide instructions, codes, files, contents, services, and the like. For example, the server 150 may be a system that provides a first service to the multiple electronic devices 110, 120, 130, and 140 connected via the network 170, and the server 160 may also be a system that provides a second service to the multiple electronic devices 110, 120, 130, and 140 connected via the network 170. As a more specific example, the server 150 may provide a service (such as an advertisement management service, for example) targeted by an application, which is a computer program installed and executed in the multiple electronic devices 110, 120, 130, and 140, as a first service to the multiple electronic devices 110, 120, 130, and 140. As another example, the server 160 may provide, as a second service, a service of distributing files for installing and executing the above-mentioned application to the multiple electronic devices 110, 120, 130, and 140.

[0035] 2 is a block diagram showing an example of a computer system according to an embodiment of the present invention. Each of the electronic devices 110, 120, 130, and 140 and the servers 150 and 160 described above may be realized by a computer system 200 shown in FIG.

[0036] Such a computer system 200 may include a memory 210, a processor 220, a communication interface 230, and an input / output interface 240, as shown in FIG.

[0037] The memory 210 is a computer-readable recording medium and may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive. Here, the permanent mass storage device such as a ROM or a disk drive may be included in the computer system 200 as a separate permanent storage device separate from the memory 210. The memory 210 may also store an operating system and at least one program code. Such software components may be loaded into the memory 210 from a computer-readable recording medium separate from the memory 210. Such separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, a memory card, etc. In another embodiment, the software components may be loaded into the memory 210 through the communication interface 230, which is not a computer-readable recording medium. For example, the software components may be loaded into the memory 210 of the computer system 200 based on a computer program installed by a file received via the network 170.

[0038] The processor 220 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. The instructions may be provided to the processor 220 by the memory 210 or the communication interface 230. For example, the processor 220 may be configured to execute instructions received according to program code stored in a storage device such as the memory 210.

[0039] The communication interface 230 may provide a function for the computer system 200 to communicate with other devices (for example, the above-mentioned recording device) via the network 170. For example, requests, instructions, data, files, etc. generated by the processor 220 of the computer system 200 according to program codes recorded in a recording device such as the memory 210 may be transmitted to other devices via the network 170 under the control of the communication interface 230. Conversely, signals, instructions, data, files, etc. from other devices may be received by the computer system 200 via the communication interface 230 of the computer system 200 via the network 170. The signals, instructions, data, etc. received via the communication interface 230 may be transmitted to the processor 220 or the memory 210, and files, etc. may be recorded in a recording medium (the above-mentioned permanent recording device) that the computer system 200 may further include.

[0040] The input / output interface 240 may be a means for interfacing with the input / output device 250. For example, the input device may include a device such as a microphone, a keyboard, or a mouse, and the output device may include a device such as a display and a speaker. As another example, the input / output interface 240 may be a means for interfacing with a device in which functions for input and output are integrated into one, such as a touch screen. The input / output device 250 may be configured as one device together with the computer system 200.

[0041] Also, in other embodiments, computer system 200 may include fewer or more components than those of Figure 2. However, most of the prior art components need not be explicitly illustrated. For example, computer system 200 may be implemented to include at least some of the input / output devices 250 described above, and may further include other components such as a transceiver, a database, etc.

[0042] Specific embodiments of a method and system for providing community native advertising are described below.

[0043] There are many community services on the Internet, but because their formats and themes are so diverse, there is currently no platform that can integrate communities and utilize them for marketing needs.

[0044] The present embodiment relates to a technology that can utilize communities of various formats and themes as advertising media.

[0045] In this specification, a community refers to a space on the Internet where users can share their experiences on various themes, and may encompass a space where people with common interests or environments can communicate using various communication functions such as chat, posting, direct mail, comments, etc.

[0046] The communities may include internal communities operated on a platform included in computer system 200 (e.g., cafes, bands, open chats, etc. operated by Naver), as well as external communities that are separate systems from computer system 200 and can be linked to computer system 200.

[0047] The computer system 200 according to the embodiment may provide advertisement management services to a client through a dedicated application installed on the client or through a connection to a web / mobile site associated with the computer system 200 .

[0048] Such a processor 220 may control the computer system 200 to execute steps included in the community native advertising method described below. For example, the processor 220 and components of the processor 220 may be implemented to execute instructions from the operating system code and at least one program code contained in the memory 210.

[0049] The processor 220 may read the necessary instructions from the memory 210, which is loaded with instructions related to the control of the computer system 200. In this case, the read instructions may include instructions for controlling the processor 220 to perform the community native advertising method described below.

[0050] The steps included in the community native advertising method described below may be performed in an order different from that shown in the figures, some of the steps may be omitted, or additional processes may be included.

[0051] The steps involved in the community native advertising method may be performed by server 150, although in some embodiments some of the steps may be performed by a client or a community server (such as server 160, for example).

[0052] FIG. 3 is a flow chart illustrating an example method that may be performed by a computer system in accordance with an embodiment of the present invention.

[0053] Referring to FIG. 3, in step 310, the processor 220 may register advertisement material and targeting information through the advertisement platform. The processor 220 may register advertisement material elements of this type for each advertisement type according to input or setting by the advertiser. The advertisement type may be classified according to the type of native content displayed through the community, and may include, for example, an advertisement type in which an advertisement is displayed in the form of a community post (hereinafter, referred to as "post type") and an advertisement type in which an advertisement is displayed in the form of a comment on a community post (hereinafter, referred to as "comment type"). The material elements to be registered on the advertisement platform may be determined based on components of the native content (post, comment). The community native content may be composed of a profile element indicating creator information and a text element indicating text content, and thus the processor 220 may request the advertiser to register advertisement material corresponding to the profile element and text element according to the components of the community native content. The processor 220 may also register targeting options for the advertisement material according to input or setting by the advertiser. The target page matching unit may be set in units of communities such as an internal community or an external community, or the target page matching unit may be set in units of bulletin boards, which are lower level communication spaces within a community. In some embodiments, the target page matching unit may be set in units of bulletin boards included in a community or bulletin board. As targeting information for advertising materials, not only the target page matching unit but also a theme to be targeted may be set.

[0054] In step 320, the processor 220 may determine at least one community corresponding to the targeting information for the advertisement material as an advertisement page for displaying the advertisement material. As an example, the processor 220 may determine a community in which content of the same or similar theme as a targeting theme is posted based on a targeting theme set by the advertiser. In this case, the processor 220 may determine an advertisement page on a community basis, a bulletin board basis, or a post basis according to a target page matching unit. The advertisement page may be automatically determined based on the targeting theme, and the advertiser may directly select an advertisement page on a community basis, a bulletin board basis, or a post basis.

[0055] In step 330, the processor 220 may control the advertisement material registered by the advertiser to be displayed in the form of actual native content on the community through the community determined in step 320. The processor 220 may configure and display the advertisement material registered in the advertisement platform in the native UI of the community determined as the target page. That is, the processor 220 may configure and display the advertisement material in the form of content of the community so as to match the community page. As an example, when the processor 220 registers the advertisement material in the advertisement platform, the processor 220 may register the advertisement material as a post in the server 150 and display elements required for the page UI as well as the title of the advertisement in the community post list as the community native UI. When the user selects an advertisement post from the community post list, the processor 220 may provide a post confirmation and comment registration function by moving to the post registered in the server 150. As another example, when the processor 220 registers the advertisement material in the advertisement platform, the processor 220 may directly register the advertisement material in the form of a native post in the community. When a user selects an advertisement post from a community post list, a function for checking the post and registering a comment may be provided by displaying the advertisement text within the community. The processor 220 may provide an interaction function by permitting comments on a posting-type advertisement displayed in the community by providing an advertisement that allows interaction through the community. The processor 220 may permit comment registration on an advertisement displayed as a post on the community and manage the registered comments in an advertisement platform. Comments registered on an advertisement displayed as a post on the community and source information of the comment (the community in which the comment was registered) may be transmitted to the server 150, and the processor 220 may provide a report function for checking comments by source at once through the advertisement platform. When a specific comment is selected from the comment report, a function for moving to the post of the community in which the comment was registered and allowing the advertiser to register a comment or reply may be provided.

[0056] When the target page is an internal community, the processor 220 may directly configure and display the advertisement material registered by the advertiser as a native UI of the internal community. Meanwhile, when the target page is an external community, the processor 220 may transmit the advertisement material registered by the advertiser to the external community and request the posting of an advertisement. In this case, the external community may configure and display the advertisement material transmitted from the server 150 as a native UI of the community in conjunction with the server 150, regardless of the subscription of the advertiser.

[0057] FIG. 4 is a diagram illustrating an example of native content for a community in accordance with one embodiment of the present invention.

[0058] Referring to FIG. 4, native content 400 posted on a community may include posts 410 and comments 420 on the posts 410 .

[0059] The post 410 may be composed of a profile element indicating creator information (e.g., profile picture, creator name, etc.) and a body element indicating the body content (e.g., title, description, etc.), and may be classified into various types such as free type, questionnaire type, application type, etc. depending on the body element.

[0060] The comment 420 may be composed of a profile element indicating creator information and a comment element indicating the comment content.

[0061] FIG. 5 is a diagram showing an example of an advertisement registration interface screen in one embodiment of the present invention.

[0062] The processor 220 may provide an advertisement registration interface screen 500 for registering advertisement material to be displayed through the community.

[0063] Referring to FIG. 5, an advertisement registration interface screen 500 may be configured as an interface for registering advertisement materials in accordance with components of native content of a community that can be utilized as an advertisement page.

[0064] The advertisement registration interface screen 500 may include an interface for registering advertisement materials for each advertisement type. As an example, the advertisement types may include a posting advertisement 510 and a comment advertisement 520.

[0065] The posting type advertisement 510 may include an interface for registering profile elements such as an advertiser's profile image, advertiser name, profile landing page URL, etc., and an interface for registering text elements such as a text title, text description, survey questions, response items, etc. The posting type advertisement 510 may include various templates such as a free type, a survey type, an application type, etc., and an interface for registering material elements may differ depending on the posting type.

[0066] In the case of the comment-type advertisement 520, an interface for registering profile elements such as the advertiser's profile image and advertiser name, and an interface for registering comment elements such as advertisement content may be included.

[0067] To register ads targeted to a community in an advertising platform, an interface may be provided for registering material elements that correspond to components of the community's native content.

[0068] In addition to the posting type advertisement 510 and the comment type advertisement 520, other types of advertisements may be included that are inserted into the body of posts posted in the community.

[0069] In the case of body-insertion type advertisements, body elements such as profile elements such as the advertiser's name and advertisement content including an outlink URL for moving to an advertisement landing page may be registered as advertisement materials.

[0070] FIG. 6 is a diagram showing an example of a target option registration interface screen in one embodiment of the present invention.

[0071] Referring to FIG. 6, the advertisement registration interface screen 500 may include a targeting option registration interface 610 for registering targeting options for the advertisement material.

[0072] The target option registration interface 610 is an interface screen for registering targeting information for advertising materials, and may include an interface for setting target page matching units on a community basis, a bulletin board basis, or a post basis, an interface for setting target themes, etc.

[0073] The processor 220 may provide, through the targeting option registration interface 610, a list of communities and / or message boards that can be utilized as advertising pages, along with targetable theme options.

[0074] The processor 220 can apply ad targeting not only by community, but also by bulletin board within a community or by post included in a community or bulletin board, and can apply ad targeting based on a theme.

[0075] FIG. 7 is an exemplary diagram illustrating theme-based targeting according to an embodiment of the present invention.

[0076] The processor 220 may classify themes that can be used as targeting conditions based on meta information of the community page. Referring to FIG. 7, the processor 220 may classify themes of pages with different hierarchical levels, such as a community, a bulletin board within the community, and posts within the community or bulletin board, using meta information of the page.

[0077] For example, the processor 220 may collect meta information of communities, bulletin boards, and posts, and content posted on corresponding pages, and may apply theme-based ad targeting by grasping themes using artificial intelligence-based machine learning. The processor 220 may optimally match at least one of communities, bulletin boards, and posts that are highly relevant to the targeting theme, and display an advertisement.

[0078] For example, an artificial intelligence model for theme classification may be trained using the title of a community and the title and text of posts posted in the community as learning data pairs, and communities classified into a target theme of an advertiser may be used as advertising pages. Communities with specialized themes such as car cafes and cosmetics cafes may be used as advertising pages.

[0079] In some embodiments, if the post text contains inappropriate content such as harmful or violent content, negative targeting may be applied to limit the display of advertisements.

[0080] FIG. 8 is a diagram showing a display example of a community native advertisement in one embodiment of the present invention.

[0081] When an advertisement material is registered through the advertisement registration interface screen 500, the processor 220 may display the advertisement in the form of native content of the determined community as an advertisement page of the advertisement. The processor 220 may control the advertisement material to be displayed according to the content UI of each page.

[0082] Referring to FIG. 8, the processor 220 may display advertising material registered as a post-type advertisement 510 as a post 810 on a community page 800, and may display advertising material registered as a comment-type advertisement 520 as a comment 820 on the community page 800.

[0083] Posts 810 and comments 820 corresponding to advertisements among the contents on the community page 800 may include marks 811 and 821 indicating that they are advertisements. Depending on the embodiment, in addition to the advertisement marks 811 and 821, display elements that can distinguish advertisements from other contents may be applied.

[0084] The processor 220 may display the advertisement in a common form, but may display the advertisement as a native UI of the community according to the community corresponding to the target page when the advertiser registers the material element in the advertisement platform. That is, the processor 220 may provide an advertisement in a community native form to which the same UI and operating environment as the content posted on the community are applied.

[0085] Thus, the processor 220 can post advertisements in the community in the same form as the content (posts and comments) actually posted by community members, even if the advertiser seeking to run the advertisement is not a member of the community.

[0086] The processor 220 may control whether or not to display an advertisement on the community page 800 according to an advertisement on / off setting by an advertiser. That is, the processor 220 may change the material display state according to the advertisement on / off setting.

[0087] The processor 220 may collectively control whether or not the advertisements are to be displayed as a whole, or may individually control whether or not each advertisement is to be displayed, depending on the advertiser's settings.

[0088] In the case of advertisements 810 and 820 displayed in the form of native content on the community, an advertiser profile may be included. In this case, the advertiser profile is an advertiser-specific profile that operates only with advertising materials, and may refer to an advertising-specific profile for an advertising account or material unit. When the advertiser profile is selected, a URL for moving to a landing page set by the advertiser may be included.

[0089] FIG. 9 is a diagram showing a display example of a community native advertisement based on bidding in one embodiment of the present invention.

[0090] When there are multiple advertisements registered as contributed advertisements that target the same theme or the same page, the processor 220 may display the advertisement materials on the community page based on the bidding ranking.

[0091] For example, as shown in FIG. 9, when Ad 1, Ad 2, and Ad 3 are ranked second, first, and third in bidding, the advertising materials may be displayed on the community page 900 in the order Ad 2, Ad 1, and Ad 3.

[0092] The processor 220 may display the advertising material according to the bidding rank at intervals of a certain number of posts in the posting list 910 on the community page 900. For example, in the posting list 910, one posting advertisement may be displayed for every five general posts.

[0093] Ad redirects may be restricted until navigating away from the post list 910 loaded on the community page 900 to another screen.

[0094] Furthermore, when moving to the details page of a particular post included in the post list 910 and then returning to the post list 910, or when scrolling through the post list 910, the display position of each advertising material based on the bidding rank may be fixed.

[0095] FIG. 10 is a diagram showing an example screen of a comment management function in one embodiment of the present invention.

[0096] 10, the processor 220 may provide an interaction function by allowing comments on a posting-type advertisement 810 displayed on a community page 800. In a community serving as an advertisement page, comments may be allowed on the advertisement 810 displayed in the form of a native posting on the community, and when a comment is registered by a community member, the comment may be transmitted to the server 150.

[0097] The processor 220 may provide a comment report 1000 for the user-submitted advertisement 810 through the advertisement platform. The processor 220 may tally and display comments transmitted from communities for the user-submitted advertisement 810 for each community from which the comments originate. The processor 220 may tally and display comments for each advertisement page in the order of time they were registered through the page as the comment report 1000. An option may be provided for sorting the display order of comments in consideration of the type of community as well as the order of registration time.

[0098] When a specific comment is selected from the comment report 1000, the processor 220 may provide a community outlink for moving to the user-submitted advertisement 810 in which the comment is registered. In the community serving as the advertisement page, comments by community members on the user-submitted advertisement 810 may be permitted, and even if the user is not a community member, comments and replies from advertisers who access the page via the outlink may be permitted.

[0099] Although the interaction function for the posting type advertisement 810 has been described, this is not limited to this, and the comment type advertisement 820 can also allow replies to provide an interaction function for the comment type advertisement 820 and a comment report based on this.

[0100] The processor 220 may distribute advertising revenue generated in a community to the administrator of the community (an individual or a portion of its members).

[0101] As described above, according to the embodiment of the present invention, a new type of advertisement can be provided by displaying an advertisement registered in an advertisement platform through a community in the form of native content of the community. Also, according to the embodiment of the present invention, an advertisement of an advertiser can be provided as natural content that does not feel awkward by displaying the advertisement in the form of a post or comment on the community rather than in an individual advertisement area. Also, according to the embodiment of the present invention, an interaction function through comments is provided for an advertisement displayed in the form of native content of a community, so that a user's reaction to the advertisement can be effectively confirmed. Furthermore, according to the embodiment of the present invention, a theme is grasped in units of a community or a bulletin board within the community, or a post included in the community or bulletin board, and used for advertisement targeting, so that a page suitable for an advertisement purpose can be targeted, and marketing effects can be maximized.

[0102] The above-mentioned devices may be realized by hardware components, software components, and / or a combination of hardware and software components. For example, the devices and components described in the embodiments may be realized using one or more general-purpose or special-purpose computers, such as a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit (PLU), a microprocessor, or various devices capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications that run on the OS. The processing device may also respond to the execution of the software to access, record, manipulate, process, and generate data. For convenience of understanding, a single processing device may be described as being used, but one skilled in the art will understand that the processing device may include multiple processing elements and / or multiple types of processing elements. For example, the processing device may include multiple processors or one processor and one controller. Other processing configurations, such as parallel processors, are also possible.

[0103] The software may include computer programs, codes, instructions, or a combination of one or more of these, and may configure a processing device to operate as desired or instruct the processing device, either independently or collectively. The software and / or data may be embodied in any type of machine, component, physical device, computer storage medium, or device to be interpreted by the processing device or to provide instructions or data to the processing device. The software may be distributed and stored or executed in a distributed manner on computer systems connected by a network. The software and data may be stored on one or more computer-readable storage media.

[0104] The method according to the embodiment may be realized in the form of program instructions executable by various computer means and recorded on a computer-readable medium. In this case, the medium may be one that continuously records a program executable by a computer, or one that temporarily records the program for execution or download. The medium may be one of various recording means or storage means in the form of a single or multiple hardware devices combined, and may be one that is directly connected to a certain computer system, as well as one that is distributed on a network. Examples of the medium include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and those configured to record program instructions such as ROMs, RAMs, flash memories, etc. Examples of other media include recording media and storage media managed by app stores that distribute applications, sites that supply and distribute various other software, and servers.

[0105] Although the embodiments have been described based on the limited embodiments and drawings as above, those skilled in the art will be able to make various modifications and variations from the above description. For example, the described techniques may be performed in an order different from that described, and / or the components of the described systems, structures, devices, circuits, etc. may be combined or combined in a manner different from that described, or may be counterbalanced or replaced by other components or equivalents, and still achieve suitable results.

[0106] Therefore, different embodiments are within the scope of the appended claims provided that they are equivalent to the claims. [Explanation of symbols]

[0107] 110, 120, 130, 140: Electronic equipment 150, 160: Server 170: Network

Claims

1. 1. A method of advertising implemented on a computer system, comprising: The computer system includes at least one processor configured to execute computer-readable instructions contained in a memory; The advertising method includes: registering, by the at least one processor, advertising material indicative of content to be displayed as an advertisement and targeting information; determining, by the at least one processor, at least one community corresponding to the targeting information; and controlling, by said at least one processor, that said advertising material is displayed through said community in the form of native content on said community. wherein the controlling step includes a step of controlling the advertising material to be displayed in the form of a post or a comment on the community.

2. The step of registering includes: registering the advertisement material for each advertisement type classified according to the type of the native content; The advertising method according to claim 1 , further comprising: a step of: displaying the advertisement based on the advertisement type;

3. The step of registering includes: registering the advertisement material as a material element corresponding to a component of the native content; The advertising method of claim 1 , comprising:

4. The step of registering includes: Setting at least one of a target page and a target theme for each community or for each bulletin board, which is a sub-communication space within the community. The advertising method of claim 1 , comprising:

5. The determining step comprises: determining posts related to the target theme as advertisement pages based on the target theme, based on posts included in a bulletin board or a community or bulletin board related to the target theme, which is a community or a sub-communication space within the community; The advertising method of claim 1 , comprising:

6. The theme of each page is classified using an artificial intelligence-based machine learning model based on the meta information of each page of communities, bulletin boards, and posts that can be used as advertising pages. The advertising method according to claim 5 .

7. 1. A method of advertising implemented on a computer system, comprising: The computer system includes at least one processor configured to execute computer-readable instructions contained in a memory; The advertising method includes: registering, by the at least one processor, advertising material indicative of content to be displayed as an advertisement and targeting information; determining, by the at least one processor, at least one community corresponding to the targeting information; and controlling, by said at least one processor, that said advertising material is displayed through said community in the form of native content on said community. and the controlling step comprises: and controlling the display of the advertisement materials on the community page based on a bidding order of the advertisements when there are a plurality of advertisements targeting the community. (c) an advertising method;

8. 1. A method of advertising implemented on a computer system, comprising: The computer system includes at least one processor configured to execute computer-readable instructions contained in a memory; The advertising method includes: registering, by the at least one processor, advertising material indicative of content to be displayed as an advertisement and targeting information; determining, by the at least one processor, at least one community corresponding to the targeting information; and controlling, by said at least one processor, that said advertising material is displayed through said community in the form of native content on said community. and a comment function is permitted as an interaction function for the advertisement displayed in the form of said native content. An advertising method characterized by:

9. The advertising method includes: and transmitting comments on the advertisement displayed in the form of the native content from the community to the at least one processor, and providing a report related to the comments. The method of claim 8 further comprising:

10. A computer program for causing a computer to execute the advertising method according to any one of claims 1 to 9.

11. 1. A computer system comprising: At least one processor configured to execute computer-readable instructions contained in the memory. Including, The at least one processor A process of registering advertising materials and targeting information that indicate the content to be displayed as an advertisement; determining at least one community corresponding to the targeting information; and and controlling the display of the advertising material in the form of native content on the community through the community. and the at least one processor processes: Controlling that said advertising material is displayed in the form of posts or comments on said community. A computer system comprising:

12. The at least one processor registering the advertising material as a material element corresponding to a component of the native content; 12. The computer system of claim 11.

13. The at least one processor Setting at least one of a target page and a target theme for each community or for each bulletin board, which is a sub-communication space within a community 12. The computer system of claim 11.

14. The at least one processor Based on the target theme, a post related to the target theme is determined as an advertising page from a bulletin board or a community related to the target theme, which is a sub-communication space within the community, and a post included in the bulletin board or a community related to the target theme. A computer system according to any one of claims 11 to 13, characterized in that

15. The theme of each page is classified using an artificial intelligence-based machine learning model based on the meta information of each page of communities, bulletin boards, and posts that can be used as advertising pages.

15. The computer system of claim 14.

16. 1. A computer system comprising: At least one processor configured to execute computer-readable instructions contained in the memory. Including, The at least one processor A process of registering advertising materials and targeting information that indicate the content to be displayed as an advertisement; determining at least one community corresponding to the targeting information; and and controlling the display of the advertising material in the form of native content on the community through the community. and the at least one processor processes: When there are a plurality of advertisements targeting the community, the advertisement materials are displayed on the community page based on the bidding order of the advertisements. A computer system comprising:

17. 1. A computer system comprising: At least one processor configured to execute computer-readable instructions contained in the memory. wherein the at least one processor comprises: A process of registering advertising materials and targeting information that indicate the content to be displayed as an advertisement; determining at least one community corresponding to the targeting information; and and controlling the display of the advertising material in the form of native content on the community through the community. and allowing a comment function as an interaction function for the advertisement displayed in the form of the native content. A computer system comprising:

18. The at least one processor Comments on the advertisement displayed in the form of the native content are transmitted from the community, and a report related to the comments is provided.

20. The computer system of claim 17.

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