Advertising System

Abstract

To cause a cosmetic used by a cosmetic user to function as an advertising media while the user puts on makeup.SOLUTION: In an advertisement system in which a seller of a cosmetic 1A displays an advertisement for an advertiser on the cosmetic, the cosmetic 1A comprises: a storage unit 21 that records advertisement information including the details of the displayed advertisement and the period for displaying the advertisement; an information display 23 that displays the advertisement; and a control unit 22 that displays the details of the displayed advertisement recorded in the storage unit 21 on the information display 23.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an advertising system that uses cosmetics as an advertising medium. [Background technology]

[0002] It has been proposed to use cosmetics as novelty goods by attaching a mobile phone strap to a cylindrical cosmetic container such as a lip balm container and attaching an advertising label with advertising content printed on a resin film to the strap (Patent Document 1).

[0003] However, such mobile phone strap-type cosmetics are distributed as novelty goods, and are not cosmetics that the cosmetics users have selected based on their own preferences. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Utility Model Registration No. 3154217 [Patent Document 2] Japanese Utility Model Application Publication No. 3-88408 [Patent Document 3] Special Publication No. 2010-523224 Summary of the Invention [Problem to be solved by the invention]

[0005] Cosmetics that are not selected and purchased by the cosmetic user themselves, but are passively distributed as novelty goods, are rarely used as cosmetics for a long period of time. Therefore, even if advertisements are attached to the cosmetic container, the advertisements do not catch the cosmetic user's eye while the cosmetic user is applying makeup, and the advertising function is not fulfilled while applying makeup. Even if such cosmetics are used as cosmetics when they are first distributed to the cosmetic user, they are often soon discarded or left abandoned, and advertisements attached to novelty goods cosmetics are not advertisements that are continuously seen by the cosmetic user while applying makeup.

[0006] On the other hand, a cosmetics user usually uses a certain cosmetics at a certain time each day. For example, a cosmetics user who uses a foundation in a compact container for daily makeup will use that foundation to put on makeup before going to work and touch up the makeup during breaks or before leaving work. Therefore, if the cosmetics that each cosmetics user uses daily are used as an advertising medium and advertisements are displayed on the cosmetics while the cosmetics user is putting on makeup, so that the advertisements catch the cosmetics user's eye, it is expected that a significant advertising effect can be obtained.

[0007] Therefore, an object of the present invention is to make a cosmetic product that an individual cosmetic user has proactively acquired function as an advertising medium while the user is using the cosmetic product. [Means for solving the problem]

[0008] The present inventor conceived that if a cosmetics seller were to incorporate an information display device into the cosmetics and have that information display device display, rather than an explanation of the cosmetics, an advertisement for an advertiser, something that had never been done by cosmetics sellers before, an advertisement for the advertiser would be displayed on the cosmetics that the cosmetics user independently selected and purchased, and that the advertisement would catch the cosmetics user's eye while they were applying their daily makeup, which was likely to have a significant advertising effect, and thus completed the present invention.

[0009] That is, the present invention is an advertising system in which a cosmetics seller displays advertisements for advertisers on cosmetics, To provide an advertising system in which cosmetics are provided, the system including a storage device in which advertising information including the advertisement display content and the display period of the advertisement is recorded, an information display device for displaying the advertisement, and a control device for causing the information display device to display the advertisement display content recorded in the storage device.

[0010] The present invention also provides an advertising method for displaying an advertisement for an advertiser on a cosmetic product sold by a cosmetic product seller, comprising: The present invention provides an advertising method in which cosmetics are provided with a storage device in which advertising information including the advertisement content and display period is recorded, an information display device that displays the advertisement, and a control device, and the control device causes the information display device to display the advertisement for a predetermined period of time in accordance with the advertising information recorded in the storage device.

[0011] Furthermore, the present invention provides a cosmetic product with an advertising function, which includes a storage device in which advertising information including the advertisement display content and display period is recorded, an information display device that displays the advertisement, and a control device that causes the advertisement display content recorded in the storage device to be displayed on the information display device.

[0012] In the present invention, the term "cosmetics" includes both cosmetic containers filled with cosmetics and the cosmetic containers themselves. The types of cosmetics include finishing cosmetics, skin cosmetics, hair cosmetics, and other cosmetics, and also small cosmetic items. Effect of the Invention

[0013] The cosmetic product with advertising functions of the present invention is not distributed as a novelty item, but is sold by a cosmetics seller, and is therefore selected and purchased by the cosmetics user of his / her own volition as a cosmetic product that he / she will use independently.

[0014] Therefore, the cosmetic product with advertising functions of the present invention is purchased by the cosmetic product user as a cosmetic product that the cosmetic product user uses for daily makeup. Then, while the cosmetic product user is using the cosmetic product to put on makeup, the advertising content recorded in the storage device provided in the cosmetic product is displayed on the cosmetic product. Generally, the time that a cosmetic product user uses to put on makeup each day is a dedicated time for makeup, during which the cosmetic product user focuses their attention solely on makeup, and the cosmetic product of the present invention exposes the advertising content to the cosmetic product user during this dedicated time for makeup.

[0015] Moreover, since the cosmetics seller can estimate the type of user who uses each cosmetic product, such as the sex, age, and taste tendency, the seller can determine the advertising information to be displayed for the cosmetic product according to the type of the cosmetic user.

[0016] Therefore, according to the present invention, advertisers can enjoy a great advertising effect, cosmetic sellers can earn profits from advertising in addition to the sales of the original cosmetic products, and cosmetic users can see advertising information suited to their own type. [Brief description of the drawings]

[0017] [Figure 1] FIG. 1 is an explanatory diagram showing the relationship between a cosmetics seller, an advertiser, and a cosmetics user, which are involved in the advertising system of the present invention. [Figure 2A] FIG. 2A is a perspective view of a compact that is an embodiment of the cosmetic product with advertising functions of the present invention, in which a refill incorporating an advertising chip has been removed from the container body of the compact. [Figure 2B] FIG. 2B is a perspective view of a compact that is an embodiment of the cosmetic product with advertising functions of the present invention, in which a refill incorporating an advertising chip is housed in the container body of the compact. [Diagram 3] FIG. 3 is an explanatory diagram of the functions of the storage device, the control device, and the information display device in the cosmetic product with advertising functions. [Figure 4]FIG. 4 is an explanatory diagram of the functions of the advertisement management server in the advertisement system of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0018] The present invention will now be described in detail with reference to the drawings, in which the same reference numerals denote the same or equivalent components.

[0019] FIG. 1 is an explanatory diagram showing the relationship between a cosmetics seller, an advertiser, and a cosmetics user that are involved in the advertising system of the present invention, and FIG. 2A and FIG. 2B are oblique views of a foundation compact 1A, which is one embodiment of a cosmetic product with advertising functions that implements this advertising system.

[0020] This compact 1A is composed of a cosmetic container including a container body 4 and a lid 9, and a cake-like foundation 2 filled in the cosmetic container. More specifically, a refill 3 filled with the cake-like foundation 2 is detachably stored in a recess 5 of the container body 4 (FIGS. 2A and 2B). The container body 4 is also formed with a recess 6 for accommodating a sponge 8 or the like. The container body 4 is connected to the lid 9 by a hinge 7 so as to be freely opened and closed, and a mirror 10 is attached to the surface facing the upper surface of the container body 4 when the lid 9 is closed. In addition, the lid 9 and the container body 4 are provided with engaging portions 11 and 12 that engage with each other so that the lid 9 does not inadvertently open when the lid 9 is closed. The above configuration can be the same as a conventional foundation compact, and a cosmetic seller can stock a variety of foundations to meet the needs of cosmetic users.

[0021] On the other hand, a chip-shaped IC module (hereinafter referred to as advertising chip) 20 that performs advertising functions is attached to the bottom of the refill 3 of the compact 1A, and an information display device 23 made of OLED is provided on the mirror 10. That is, as shown in FIG. 3, the advertising chip 20 includes a memory device 21 in which advertising information including the display content and display period of the advertisement is recorded, and a control device 22 that causes the information display device 23 to display the advertising display content recorded in the memory device 21. The advertising chip 20 and the information display device 23 are connected by wiring that runs through the hinge 7. In addition, a button battery (not shown) is attached to the refill 3 or the lid 9 as a driving power source for these. Here, ROM, RAM, NAND, etc. can be used for the memory device 21 of the advertising chip 20. Advertising information related to a plurality of advertisements can be recorded in the memory device 21. An LED display device, an LCD display device, etc. may be used as the information display device 23. The information display device 23 may include a half mirror, a part of which may be used as a display unit of the information display device 23, and the entire half mirror may function as a mirror in the cosmetic container. This allows a larger area to be secured for the display unit of the information display device 23 and the mirror on the cosmetics container, compared to a case in which these are provided separately.

[0022] The content displayed by the information display device 23 may include a product description of the compact, a product guide from the cosmetics seller, etc., but in the present invention, the cosmetics seller displays the advertisement for the advertiser, as requested by the advertiser, for a predetermined period of time on the information display device 23 of the compact 1A sold to cosmetics users. That is, when the cosmetics seller receives an order from an advertiser to display an advertisement in cosmetics, the cosmetics seller agrees with the advertiser on the content of the advertisement, the brand, type, quantity, display period, sales area, sales channel (type of store selling cosmetics such as drugstores, convenience stores, specialty stores, cosmetics counters in department stores, whether or not counseling is provided at these stores, etc.), compensation, etc., records the advertising information including the content of the advertisement and the display period in the storage device 21 of the advertising chip 20, and sells the cosmetics 1A with the advertising chip 20 attached to the refill 3 and the refill 3 with the advertising chip 20 attached to the cosmetics users. In addition, compensation for advertising may include the cosmetics seller receiving advertising fees from the advertiser, and if the advertiser is a media entity such as a newspaper, magazine, or broadcasting company, the cosmetics seller's advertisements for the cosmetics are placed in the advertiser's media.

[0023] When using cosmetics as an advertising medium in this way, it is preferable for a cosmetics seller to set up an advertising management server 30 and record advertising information such as the cosmetic product name or the corresponding product code, the advertisement display content, the advertisement display period, advertiser information, advertising fee information, and the quantity of the cosmetic for which the advertisement is displayed (i.e., the planned production quantity and the produced quantity), as well as advertising codes associated with such advertising information, in the advertising management server 30, so that necessary advertising information can be output at any time by inputting the advertising code, etc. (Fig. 4). The advertising management server 30 may also register sales results of the advertised product introduced in the advertisement. The advertising effectiveness of the advertising system of the present invention can be tallied.

[0024] As a more specific example of use of the advertising system of the present invention, for example, a publisher of a magazine, which is an advertised product, acts as an advertiser and requests a cosmetics seller to advertise a specific magazine, and the cosmetics seller receives the order. At that time, the cosmetics seller can select the cosmetics for which the advertisement is to be displayed, taking into consideration the type of cosmetics user for which the advertisement is to be displayed in terms of improving the effectiveness of the advertisement. Information such as the type of cosmetics for which the advertisement is to be displayed, sales region, sales channel, advertisement display content, display period, quantity of cosmetics, and advertising fee are registered in the advertisement management server 30 together with the corresponding advertisement code (FIG. 4). Note that advertisements displayed on cosmetics are not limited to advertisements for products such as magazines, but also include advertisements for events, services, etc.

[0025] In terms of the content and period of advertisement display, one advertisement (for example, "XX magazine is released on the XXth day of every month, XX special feature will be serialized from XX month to XX month, etc.) may be displayed on an information display device 23 built into the mirror 10 of the lid 9 of a compact 1A for foundation of a specific product name while the lid 9 is open for a specified period (for example, from XX month of XX year to △ month), or multiple different advertisements may be displayed sequentially or alternately during this period.

[0026] The displayed advertisement content may include interactive messages such as "How are you feeling?", "Are you doing well?", and "Looking at XX magazine will give you the strength to do your best today," to gently encourage the cosmetic product user and draw the cosmetic product user's attention to the advertisement display.

[0027] In this way, when the cosmetics user looks at the mirror 10 while using the compact 1A for daily makeup, the advertisement displayed on the information display device 23 incorporated in the mirror 10 catches the eye of the cosmetic user, and it is expected that the user will become interested in the magazine or the like introduced in the advertisement and purchase the magazine.

[0028] The advertising-function-equipped cosmetic product 1A of the present invention can take various forms with respect to the type of cosmetic product for which the advertisement is displayed, the manner in which the advertisement is displayed, the manner in which the advertisement display content can be switched, and so on. For example, the type of compact for which the advertisement is displayed is not limited to one, but can be multiple. Therefore, the advertisement may be displayed on multiple types of foundation compacts with different product names. The advertisement may be displayed not only on foundation compacts, but also on eye shadow compacts 1B, cosmetics contained in jar containers 1C, and so on (FIG. 4). The advertisement may be displayed on small cosmetic items such as makeup brush cases and face paper cases.

[0029] For one cosmetic product, advertisements from multiple clients may be displayed sequentially or in rotation, and the display content of advertisements requested by one or more advertisers may be switched or stopped at a specified period of time.

[0030] In order to switch or stop the advertisement display content in the cosmetic 1A for a predetermined period of time, the cosmetic 1A is provided with a switch that turns the information display device 23 on and off by opening and closing the lid 9, and a device that measures the number of times the switch turns on and off, while the memory device 21 of the advertising chip 20 records the number of times the switch turns on and off as information about the advertisement display period. Then, when the number of times the switch turns on and off measured by the measuring device reaches the number of times the switch turns on and off recorded in the memory device 21, the control device 22 selects the advertisement content to be displayed on the information display device 23 according to the information recorded in the memory device 21, and switches or stops the advertisement display on the information display device 23.

[0031] Alternatively, the control device 22 may be provided with a clock function and programmed so that the advertisements displayed on the information display device 23 are switched or stopped at predetermined periods by the control device 22 in accordance with the display period information recorded in the memory device 21.

[0032] In addition, in the cosmetic 1A, the power source that drives the advertising chip 20 or the information display device 23 may be turned ON when the lid 9 of the cosmetic 1A is opened and turned OFF when the lid 9 is closed, or the control device 22 may be provided with a timer function so that the power source is turned OFF a predetermined time after being turned ON.

[0033] The display unit of the information display device 23 may be provided on the outside (i.e., the surface opposite the mirror 10) instead of the inside of the lid 9, or may be provided on both the inside and the outside. When the cosmetic product of the present invention has a lid, providing the display unit of the information display device on the outside of the lid makes it possible to display advertising content not only to the cosmetic user who is using the cosmetic product to apply makeup, but also to those around them.

[0034] The power supply for the advertising chip 20 may be set to be turned on at a predetermined time by touching the compact 1A with a hand, or may be set to be turned on at a predetermined time by an external force applied to the compact 1A, such as by placing the compact 1A on a stand.

[0035] The advertising chip 20 may be provided with a function for communicating with a reader / writer, so that the advertisement display contents and display period recorded in the storage device 21 can be rewritten by a reader / writer installed in a cosmetics store, etc. This allows the advertising information to be updated.

[0036] The location where the advertising chip 20 is attached to cosmetics is not limited to the refill. In disposable cosmetics without a replacement part for the cosmetic material or cosmetics such as cosmetic accessories, the advertising chip 20 can be attached to any location as long as it does not impair the usability of the cosmetics. This can simplify the advertising system. On the other hand, in cosmetics that have a replacement part such as a refill, attaching the advertising chip 20 to the replacement part makes it possible to change the advertiser and advertisement displayed on the cosmetics, which is preferable because it increases the usefulness of the cosmetics as an advertising medium. [Explanation of symbols]

[0037] 1A Cosmetics and foundation compact 1B Cosmetics, eyeshadow compact 1C Cosmetics in jars 2. Foundation 3 Refills 4 Container body 5 Recess 6 Recess 7 Hinge 8. Sponge 9 Lid 10 mirror 11 Engagement part 12 Engagement part 20 Advertising Chips 21 Storage device 22 Control device 23 Information display device 30 Advertisement Management Server

Claims

1. An advertising system in which a cosmetics seller displays an advertisement for an advertiser on the cosmetics, the advertisement having been ordered by the advertiser, The cosmetic product is used as an advertising medium for an advertiser, and an advertising management server is operated by a seller of the cosmetic product. The cosmetic product has a chip-shaped IC module and an information display device that displays advertisements, the IC module including a storage device in which advertisement information (hereinafter also referred to as first advertisement information) including advertisement display content and a display period for an advertiser is recorded, and a control device that causes the advertisement display content recorded in the storage device to be displayed on the information display device; The advertising management server is an advertising system having a function of recording the product name or corresponding product code of the cosmetic for which the advertisement is to be displayed, the first advertising information recorded in the IC module, and second advertising information including information on the advertiser, advertising fee information and the quantity of the cosmetic, as well as advertising codes associated with these advertising information, and a function of outputting the required advertising information at any time upon input of the advertising code.

2. The advertising system includes a reader / writer installed in a cosmetics store, and the IC module The module has a function for communicating with the reader / writer, and the IC module has 2. The advertising system according to claim 1, wherein advertising information for the advertisement is updated by a reader / writer.

3. Claim 1 or claim 2, in which advertisements from a plurality of clients are displayed on one cosmetic product in sequence or in rotation.

3. The advertising system according to claim 2.

4. A cosmetic product in which a cosmetic seller displays an advertisement for an advertiser, the advertisement being ordered by the advertiser, The cosmetics constitute an advertising system together with an advertising management server having a function of outputting advertising information determined by an agreement with an advertiser at any time; a storage device in which advertisement information including advertisement display contents is recorded; An information display device for displaying advertisements; A control device that displays the advertisement display content recorded in the storage device on an information display device; and Communication function with the ad management server, Equipped with The communication function enables rewriting of advertisement information recorded in the storage device; The advertising information is determined by agreement with the advertiser, A cosmetic product in which advertisements displayed on an information display device for advertisers are changed at predetermined intervals by a program installed in a control device.

5. The cosmetic product according to claim 4, wherein the display unit of the information display device is incorporated inside and outside the lid of the cosmetic product.

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