Point Signage Business System

Abstract

To provide a system that serves as the basis of a point signage business that connects advertisers who want to advertise, advertising agencies that arrange and manage the execution of advertisements, and advertising executors who actually advertise. [Solution] The method involves displaying an advertisement desired by an advertiser server on a point signage device, and using an information acquisition unit possessed by the point signage device, acquiring at least one of the following: advertising point information reflecting the number of pseudo-gazing viewers, including viewers looking straight ahead or with their pupils looking directly at the viewer viewing the advertisement, and advertising viewer response information, acquired by the point signage device, including audio information and / or video information and / or text information to which the advertising viewers responded; and at least two of the advertiser server, advertising agency server, and intra-signage device exchange advertising penetration point information obtained using at least one of the advertising point information and advertising viewer response information.

Description

[Technical field]

[0001] The present invention relates to, for example, a point signage business system, and more particularly to a point signage business system using a point signage device having a function of evaluating the advertising effectiveness of, for example, an electronic billboard (digital signage). [Background technology]

[0002] In recent years, electronic billboards known as digital signage have come into widespread use. With the advancement of large displays such as liquid crystal displays, digital signage is now installed on the exterior walls of buildings, on the walls of train stations, and on large pillars in public facilities, displaying advertisements that are believed to be effective for passersby. Furthermore, digital signage is widely used not only for advertisements, but also for announcements and campaigns in public facilities. However, it is unclear how much the advertisements and announcements actually attract the attention of passersby, and how effective the advertising is as a result.

[0003] In addition, mobile vehicles such as buses, trucks, and passenger cars are widely used as outdoor advertising media, and advertisements are displayed on the exterior of the vehicle while it is moving. In this case, the ability of the advertising media to move is utilized to display advertisements according to the area or location in which the vehicle is traveling. As with fixed digital signage, it is difficult to estimate how much attention the advertising media can attract from passersby and how effective it is.

[0004] For example, Patent Document 1 describes an electronic advertising object for automobiles that uses private automobiles as advertising media and a server system. In this document, it is described that the electronic advertising object for automobiles is equipped with an on-board display that displays information toward the outside of the vehicle, displays advertisements according to the location of the vehicle, and records the display history. It is also described that the server system records advertisements according to the region, receives location information of the electronic advertising object for automobiles, delivers advertisements according to the location information, and acquires information on the display history.

[0005] In the case of the private car advertisement in Patent Document 1, since the car moves relatively quickly, it is unclear to what extent passersby who see the advertisement can understand the advertisement content and the effectiveness of the advertisement can be expected to be increased. The advertisement can be clearly seen when the car is stopped temporarily at a red light, or when the car is parked in a parking lot or garage, and when the vehicle is moving, the advertising effect on the people who are the target audience of the advertisement cannot be expected to be very great.

[0006] Patent Document 2 describes a content setting device that appropriately obtains location information where a mobile digital signage device is installed and sets the content to be displayed according to the location. This device receives current location information from the digital signage device every hour, and transmits the content to be displayed to the digital signage device when it is determined that the current location information received is in an associated area.

[0007] Patent Documents 1 and 2 also disclose the idea of ​​displaying advertisements that are adapted to the current location of the digital signage device, but make no mention of the idea of ​​displaying advertisements that are adapted to the intended target (human) audience.Furthermore, they do not mention the technical idea of ​​estimating the effectiveness of adapted advertisements by any means.

[0008] Patent Document 3 discloses a technical idea of ​​providing a mobile advertising system that matches owners of mobile objects such as automobiles that serve as advertising media with advertisers who want to advertise using the mobile objects, and realizes digital signage using the mobile objects. However, there is no description of a means for showing the advertisers proof of how effective the owners of mobile objects such as automobiles that serve as advertising media have been in advertising. [Prior art documents] [Patent documents]

[0009] [Patent Document 1] JP 2002-211314 A [Patent Document 2] JP 2016-143297 A [Patent Document 3] JP 2018-092385 A Summary of the Invention [Problem to be solved by the invention]

[0010] The present invention is intended to solve the problems of the conventional technology described above, and has the objective of providing a point signage business system that serves as the basis for developing a point signage business that uses point signage devices to connect advertisers who want to advertise, advertising agencies that arrange and manage the execution of the advertisements, and advertising executives who actually carry out the advertisements. [Means for solving the problem]

[0011] In order to solve the problems described above, the inventor first independently created a point signage business system that connects multiple advertisers wishing to request advertisements, advertising agencies that are requested to advertise, and multiple advertising executives, and is characterized by using advertising effectiveness indicators (points) generated by a point signage device as information connecting the three parties.

[0012] In other words, the point signage business system of the first aspect of the present invention is an advertising business system in which an advertiser server associated with one or more advertisers wishing to request advertising, an advertising agency server associated with an advertising agency that is requested to advertise, and a point signage device associated with one or more advertising implementers are connected via a network, wherein the advertisement desired by the advertiser server is displayed on the point signage device, and an information acquisition unit possessed by the point signage device acquires at least one of advertising point information reflecting the number of pseudo-gazing viewers including frontal gaze or direct pupil gaze of the viewers viewing the advertisement, and advertising viewer response information acquired by the point signage device and including audio information and / or video information and / or text information to which the advertising viewer responded, and at least two of the advertiser server, the advertising agency server, and the point signage device exchange advertising penetration point information obtained using at least one of the advertising point information and the advertising viewer response information.

[0013] Here, advertising point information reflecting the simulated number of gazing viewers viewing an advertisement refers to information that quantifies the number of people who can be objectively evaluated as having watched / gazing intently at a point signage device within a certain time / space, and is a concept that includes the following: the quantification of the number of people who were within a specific viewing angle and / or specific distance visible to the information display unit of the point signage device within a certain period of time (people who were within a certain physical range), the quantification of the number of people who are evaluated to have been in a direction directly facing the information display unit of the point signage device within a certain period of time (people who can be assumed to have been looking straight ahead), and the quantification of the number of people whose pupil position detected by the authentication unit of the point signage device can be detected to be in the center of the eye within a certain period of time (people with direct pupil gaze).

[0014] In addition, advertising viewer response information, which includes audio information and / or video information and / or text information to which the advertising viewer responded, is information that has been obtained by capturing any reaction given by a viewer who viewed an advertisement displayed on a point signage device, and is a concept that includes any of the following: direct advertising effect response audio information, such as ``What nice shoes!'' or ``Where do they buy them?''; advertising effect response video information obtained by capturing a reaction action, such as a head shake in response to a question such as ``Do you like this product?'' or a finger movement indicating ``two'' in response to a question such as ``How many would you like to buy?''; and advertising effect response text information, which is a text version of information indicating a selection related to an option entered on the screen of the point signage device or the above-mentioned advertising effect response audio information.

[0015] Furthermore, the information acquisition unit refers to a hardware and / or software configuration that realizes the function of acquiring the above-mentioned advertising viewer response information, and is a concept that includes, for example, a microphone and audio processing unit for acquiring the above-mentioned advertising effect response audio information, an imaging device and video processing unit for acquiring the above-mentioned advertising effect response video information, a touch panel for acquiring the above-mentioned advertising effect response text information, and a text conversion unit after recognizing voice information.

[0016] Furthermore, the advertisement penetration point information refers to point information that can be objectively viewed based on at least one of the above-mentioned advertisement point information and advertisement viewer response information. For example, the advertisement point information and advertisement viewer response information may be quantified, and the quantified value may be obtained by multiplying both the information by a weighting factor and then adding them together.

[0017] In addition, "the advertisement desired by the advertiser server is displayed on a point signage device" means that the advertising content desired by the advertiser server is displayed on a specific point signage device in accordance with instructions / designations from the advertising agency server to which advertising request information is sent from the advertiser server.

[0018] To provide a digital signage device having a means for evaluating the effect of advertisement, i.e., a new point signage device capable of expressing the effect of advertisement as points using several indexes, which is made portable and can be worn on one's back, and by carrying the device to advertise and walking slowly around town, it is possible to attract the attention of passersby, deepen their understanding of the advertisement contents, and further enhance the effect of advertisement and publicity.

[0019] The above is mainly from the viewpoint of a company that wants to present advertisements to viewers, but this aspect has significance beyond the viewpoint of the company. That is, by using the portable point signage device according to this aspect, advertisements can be made closer to passersby who are the target of advertisements, and the passersby's reactions to the advertisements can be indexed as advertising effectiveness, and a new business can be created that connects three parties: advertisers who want to advertise, advertising agencies that arrange the execution of advertisements, and advertising implementers who actually advertise. Specifically, the point signage device's function of estimating and indexing the advertising effectiveness allows advertisers to grasp the advertising cost-effectiveness, advertising agencies to evaluate advertising methods and advertising contents, and advertising implementers to grasp more effective advertising execution positions and advertising execution times. This provides a point signage business.

[0020] As a second aspect of the present invention, in the point signage business system related to the first aspect above, the advertiser server may be provided with a means for transmitting request information to the advertising agency server to request an advertisement, and the advertising agency server may be provided with a means for transmitting advertising content related to the advertisement to the point signage device in order to execute the requested advertisement, a means for receiving or acquiring the advertising point information and / or the advertising viewer response information obtained from the act of executing the advertisement when the advertisement is executed by the point signage device, a reward determination means for determining a reward for the advertising executor based on the advertising point information and / or the advertising viewer response information, and a compensation determination means for determining a compensation for the advertising effectiveness including the point information and / or the advertising viewer response information, and the point signage device may be provided with a means for transmitting or storing the point information and / or the advertising viewer response information obtained from the act of executing the advertisement when the advertisement is executed by the point signage device.

[0021] The means for receiving or acquiring advertising point information and / or advertising viewer response information may be, as described above, a mode in which the advertising point information and / or advertising viewer response information acquired by the point signage device is transmitted from the point signage device to the advertising agency server, and the advertising agency server receives it at a receiving unit, or the advertising point information and / or advertising viewer response information acquired by the point signage device is uploaded to a network and the advertising agency server acquires the advertising point information and / or advertising viewer response information from the network, or the advertising point information and / or advertising viewer response information acquired by the point signage device is acquired by the advertising agency server via an information storage medium, and is not limited to these modes.

[0022] The remuneration determination means for determining the remuneration for the advertising executor based on the advertising point information and / or the advertising viewer response information refers to a means for performing a function of calculating the remuneration amount to be obtained by a person who executed the advertisement (i.e., a person who, for example, carried a point signage device and executed an advertisement to a certain audience) based on the above-mentioned quantified advertising point information and / or advertising viewer response information, and includes, but is not limited to, a remuneration amount obtained by causing a computer to execute an algorithm (remuneration calculation unit) that multiplies the advertising point number and the advertising viewer response number by their respective weighting coefficients, adds them, and multiplies the sum by a certain unit price to obtain a remuneration amount. In this case, the remuneration calculation unit, etc. may be realized by an advertising agency server, but may also be realized by an advertiser server or a point signage device. By employing such a remuneration determination means, the remuneration amount to be obtained by the advertising executor is objectively determined, so that transparency can be ensured and a reasonable compensation can be guaranteed.

[0023] The compensation determination means for determining the compensation for the advertising effect including the point information and / or the advertising viewer response information refers to a means for calculating the compensation amount to be charged by the advertising agency to the person who requested the advertisement (i.e., the advertiser) based on the above-mentioned quantified advertising point information and / or advertising viewer response information, and includes, but is not limited to, an algorithm (compensation calculation unit) that is realized by a computer to multiply the advertising point value and the advertising viewer response value by their respective weighting coefficients, add them, and multiply them by a certain unit price to obtain a compensation amount. In this case, the compensation calculation unit, etc. may be realized by the advertising agency server, but may also be realized by the advertiser server. By adopting such a compensation determination means, the effectiveness of the advertising and publicity of the advertiser can be objectively evaluated, and therefore an objective budget allocation can be made for the amount of advertising and publicity expenditure.

[0024] The means for transmitting or storing the point information and / or the advertising viewer response information may be, as described above, a mode in which the advertising point information and / or advertising viewer response information acquired by the point signage device is transmitted to a receiving unit of an advertising agency server, for example, or a mode in which the advertising point information and / or advertising viewer response information acquired by the point signage device is transmitted or uploaded via a network, or a mode in which the advertising point information and / or advertising viewer response information acquired by the point signage device is stored in an information storage medium, and is not limited to these.

[0025] In a second aspect of the present invention, the advertiser requests an advertisement from the advertising agency, the advertising agency uses the point signage device to execute the requested advertisement through the advertising executor, and receives compensation from the advertising agency in the form of points obtained from the advertising execution act, and the advertising agency reports the points tally obtained from the advertising executor and advertising execution related information to the advertiser, and receives compensation for the advertising request from the advertiser. The advertiser uses the points to confirm the effectiveness of the advertisement, and also obtains significant intangible results such as demand forecasts for the advertised product, forecasts for new products, and forecasts for advertising improvements obtained from the advertising execution related information. In this way, a point signage business system is provided in which the advertiser, advertising agency, and advertising executor can each enjoy benefits.

[0026] As a third aspect of the present invention, in the point signage business system according to the first or second aspect, the point signage device may have an advertisement display function, a surrounding environment recording function, an interactive advertising function, and an advertising effectiveness indexing function, and the advertising agency server may further have a means for deriving a prediction based on the advertising results requested by the advertiser using at least one of the advertisement display function, the surrounding environment recording function, the interactive advertising function, and the advertising effectiveness indexing function. According to a fifth aspect of the present invention, a point signage business system that performs collective advertising, concentrated advertising, wave advertising, intermittent advertising, and wide-area advertising is realized by connecting point signage devices of multiple advertising implementers. Also, a point signage business system using the interactive advertising function of the point signage device is realized.

[0027] Here, the advertisement display function refers to a function of outputting advertisements, including product information regarding products specified by the advertiser company, to the viewer, for example, by video and / or audio, and can be realized, for example, by a display unit and / or speaker unit (audio output unit) and a content providing unit that provides content to be output to these, but is not limited to these.

[0028] The surrounding environment recording function refers to a function for recording surrounding environment information, which includes video information acquired by the imaging unit of the point signage device, including video information related to the general environment, such as surrounding structures, in addition to surrounding people, and can be realized, for example, by an imaging unit and / or a microphone unit (audio input unit) and a memory unit capable of recording the video information and / or audio information acquired by these, but is not limited to these.

[0029] An interactive advertising function refers to a function that realizes a function of announcing the advertising content or inviting the viewer to purchase the advertised product through a dialogue in which a virtual idol as described below (e.g., the tenth aspect) appears and engages in a conversation with the viewer, and can be realized, for example, by a display unit and / or speaker unit (audio output unit) in which a virtual idol appears and outputs video and / or audio, a content providing unit that provides the content output to these, an imaging unit and / or microphone unit (audio input unit) that can capture and / or extract video and / or audio information of the viewer's response to the virtual idol, and a memory unit that can record the video and / or audio information acquired by these, but is not limited to these.

[0030] The advertising effectiveness index function refers to a function that realizes the ability to express the effectiveness of an advertisement requested by an advertiser and executed by an advertising agency on a point signage device as an objective index (for example, as a numerical value).For example, this can be realized by software that executes an algorithm that obtains an index based on a specific number of viewers acquired by the point signage device and performs certain calculations on such index to obtain a numerical value, but is not limited to this.

[0031] The means for deriving a prediction based on the advertising results requested by the advertiser refers to a means that realizes the function of deriving product-related predictive information that is predicted as a result of the execution of the advertisement, including demand forecasts or new product forecasts related to products specified by the advertiser. For example, this can be realized by software that executes an algorithm that processes various acquired information (data) such as video information and audio information collected from multiple point signage devices as big data using AI, and derives product-related predictive information based on this AI processing, but is not limited to this.

[0032] Group advertising refers to, for example, multiple advertising executors working together with a management server or with other executors to simultaneously issue advertisements to a specific group over a certain area and / or period. Concentrated advertising refers to, for example, multiple advertising executors working together with a management server or with other executors to simultaneously issue advertisements intensively over a certain (wide) area and / or period. Wave advertising refers to, for example, multiple advertising executors working together with a management server or with other executors to issue advertisements in waves to a specific group over a certain area and / or period. Intermittent advertising refers to, for example, multiple advertising executors working together with a management server or with other executors to intermittently issue advertisements over a certain area and / or period. Wide-area advertising refers to, for example, multiple advertising executors working together with a management server or with other executors to issue advertisements over a certain period in a wide range.

[0033] As a fourth aspect of the present invention, in the point signage business system according to the third aspect, an artificial intelligence (AI) technique may be used as a technique for deriving the prediction based on the advertising result.

[0034] Examples of applications of artificial intelligence (AI) techniques include preprocessing various acquired information (data) such as video information and audio information collected from multiple point signage devices as big data, and then performing AI processing on this data to derive necessary predictions.

[0035] As a fifth aspect of the present invention, in the point signage business system according to any one of the first to third aspects, the advertising penetration point information may be incremented by running an advertisement at a checkpoint designated by the advertiser. The fifth aspect relates to a point signage business system that increments points by running an advertisement at a checkpoint designated by the advertiser.

[0036] Advertisements are executed at checkpoints designated by the advertiser, meaning that a specific location can be defined as a checkpoint (for example, by the advertiser), and when an advertisement is executed at such a checkpoint, the points (advertising effectiveness index) obtained by the advertisement executor are added. In this case, the checkpoint indicates a location with specific location information designated by the advertiser, but the checkpoint may also be the location where the advertiser wishes to execute the advertisement. This allows the advertisement executor to enjoy executing the advertisement while searching for the advertiser's desired location, for example, under a new sensation of executing an advertisement that incorporates a game element. It is expected that the appealing effect of advertisements and promotions will be further doubled and deepened.

[0037] The advertising penetration point information is added when, for example, the advertiser has obtained advance information that a demand group for a certain product will gather at a specific location at a specific time, and it is expected that the advertising penetration effect will be higher if the advertisement is executed at that specific location than if it is executed at other locations. Therefore, when the advertisement is executed at the check point specified by the advertiser, the points obtained by the advertising executor are added as advertising penetration points. In addition to the above, a location or a specific store can be added as a check point, and when the advertising executor who owns the bag goes to that location or store, advertising content with high added value (for example, a high-priced product) can be downloaded. This creates benefits for both the advertiser and the executor, and it is expected that setting such check points in each region will contribute to regional revitalization.

[0038] As a sixth aspect of the present invention, in the point signage business system according to any one of the first to fifth aspects, at least one of collective advertising, concentrated advertising, wave advertising, intermittent advertising, and wide-area advertising may be performed by connecting the point signage devices of a plurality of advertising implementers. The sixth aspect of the present invention can be realized by connecting the point signage devices of a plurality of advertising implementers, which allows the point signage business system according to the aspect of the present application to be developed in a variety of ways.

[0039] As a seventh aspect of the present invention, in a point signage business system relating to any of the first to sixth aspects above, the point signage devices of multiple advertising implementers may be assigned identifiers, and the point signage devices may execute advertisements defined for each of the assigned identifiers.

[0040] By assigning an individual identifier to each point signage device, it becomes possible to handle things in detail, such as changing the content for each one, allocating a region to which it is responsible, allocating by company, etc. In this case, by also using the GPS function attached to the point signage device, it becomes possible to achieve special effects such as simultaneous advertising by pushing specific content to all point signage devices that exist in a certain area at a specific time.

[0041] As an eighth aspect of the present invention, in the point signage business system according to any one of the first to seventh aspects, the advertiser may be any one of a private company, a government, or a public institution including a local government, and the advertisement based on a request from the advertiser may include any one of product information, government / government notices, and announcements. According to the eighth aspect of the present invention, a point signage business system is realized in which advertisers include not only private companies but also public institutions such as the government and local governments, and advertisements include social contribution activities such as notices and announcements.

[0042] As a ninth aspect of the present invention, in a point signage business system relating to any of the first to seventh aspects above, a communication means for communicating with public institutions and / or local governments may be further provided, and in the event of an emergency, including the occurrence of an accident and / or incident, an emergency notification display obtained from the public institutions and / or local governments using the communication means may be displayed on the point signage device.

[0043] The communication means refers to a function that realizes two-way communication including emergency communication, or a function that receives one-way communication from public institutions and local governments. For example, if an advertising agency server is equipped with such a function, it can send simultaneous communication from the advertising agency server to point signage devices located at specific locations in the event of an emergency, and if the content of this communication includes emergency response information, it can provide infrastructure as a measure against disasters.

[0044] As a tenth aspect of the present invention, in the point signage business system according to any one of the first to ninth aspects, the point signage device may further include a virtual idol unit that makes a virtual idol appear and guides the viewer or conducts a conversation with the viewer. In this case, the virtual idol may further collect information data and perform information prediction from the big data using an artificial intelligence (AI) technique.

[0045] The virtual idol unit, as disclosed in Patent Gazette No. 6117954, a patent for the technical idea by the inventor of the present invention, includes, for example, a collection of virtual idols that are characterized by each prefecture, thereby appealing (publicizing, advertising) to each prefecture, and has the function of collecting advertising response information such as opinions, requests, and complaints about the advertisements using such virtual idols.This is realized by a combination of hardware and software that includes, for example, a control unit that displays the virtual idol on the screen, a display unit that displays the virtual idol according to the control of the control unit, a voice production unit that produces the voice of the virtual idol, an imaging unit that captures the behavior of the viewer in response to the actions of the virtual idol, an audio acquisition unit that captures the reaction audio of the viewer, a recording unit that stores the video information and / or audio information acquired by the imaging unit and / or audio acquisition unit, and an information processing unit that analyzes and / or processes the video information and / or audio information acquired by the imaging unit and / or audio acquisition unit to obtain reaction information. Effect of the Invention

[0046] In the conventional business using digital signage devices, advertisers either own and install digital signage devices to advertise, or outsource advertising to advertising agencies that own digital signage devices. With this point signage business, it is possible to build a new business model that connects advertisers, advertising agencies, and advertising executives.

[0047] In other words, by using the point signage device, advertising effectiveness can be evaluated using points, which was not possible in the past, resulting in the effect that business profits can be distributed appropriately to advertisers, advertising agencies, and advertising implementers.

[0048] In addition, by using a portable point signage device, advertisers can advertise in close proximity to passersby who are the target audience, which increases the effectiveness of advertising and enables communication with passersby. The feedback and requests about the advertisement that is obtained through this communication are very valuable information for advertisers, and are a major benefit of this point signage business.

[0049] Furthermore, it is possible to create a new business in which an individual who rents or purchases a portable point signage device from an advertising agency selects an area and time period where the advertising effect is expected to be great, transports it, advertises, and receives rewards from the advertising agency based on the points earned as a result of the advertising.

[0050] Of course, the advertising agency collects advertising effectiveness points from multiple advertising executives, reports them to the advertiser, and receives advertising execution fees. The advertiser can use the advertising effectiveness points to make the content of his or her next advertisement more effective, and can quickly grasp the tastes and trends of the advertising target audience, resulting in the effect of more accurate product planning, sales estimates, and prediction of optimal advertising methods. In other words, in this point signage business, by linking the three parties of the advertiser, advertising agency, and advertising executive, the effect is that all can enjoy the effects and benefits. [Brief description of the drawings]

[0051] [Figure 1] 1 is a schematic diagram of a point signage business system according to an embodiment of the present invention. [Figure 1A] 1 is a schematic diagram of an example of a point signage device used in a point signage business system according to an embodiment of the present invention; [Diagram 2] 1 is a block diagram of an example of a point signage device used in a point signage business system according to an embodiment of the present invention. [Diagram 3]FIG. 2 is an information processing flowchart of an embodiment of a point signage device used in a point signage business system according to an embodiment of the present invention. [Figure 4-1] 1 is a diagram illustrating points in a point signage device used in a point signage business system according to an embodiment of the present invention. [Figure 4-2] 1 is a diagram illustrating points in a point signage device used in a point signage business system according to an embodiment of the present invention. [Figure 4-3] 1 is a diagram illustrating points in a point signage device used in a point signage business system according to an embodiment of the present invention. [Diagram 5] 1 is a diagram showing an example of a conversation situation using a point signage device used in a point signage business system according to an embodiment of the present invention. [Figure 6] 1 is a diagram showing a signage indexing configuration using a point signage device used in a point signage business system according to one embodiment of the present invention; [Figure 7] 11 is a diagram showing another indexing configuration using a point signage device used in a point signage business system according to one embodiment of the present invention. FIG. [Figure 8] 13 is a diagram showing yet another indexing configuration using a point signage device used in a point signage business system according to one embodiment of the present invention. FIG. [Figure 9] FIG. 1 is a schematic diagram showing AI processing of various information acquired by multiple advertising implementers in a point signage business system according to one embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0052] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Note that, in the following, the scope necessary for the description to achieve the object of the embodiment of the present invention is shown in schematic form, and the scope necessary for the description of the relevant part of the embodiment of the present invention will be mainly described, and the parts that are omitted will be described based on the publicly known technology.

[0053] FIG. 1 is a conceptual explanatory diagram of a point signage business system according to an embodiment of the present invention. A plurality of advertisers Sa (tentatively named ABC Shoes Co., Ltd. in FIG. 1) to Sn, such as companies that wish to advertise their own products, request advertisements from an advertising agency S2. The advertising agency S2 owns and / or manages a point signage device 4, which will be described later (in the case of management, it may be leased from a separate owner company, for example, on a case-by-case basis), and transmits digital signage information S5 (advertising content: not shown) of the requested product to the point signage device 4. This advertising content may be created by the advertising agency S2 or the advertiser S1, or may be provided by a third party (for example, it may be created by a specialized advertising content manufacturer or collected from the general public).

[0054] The business model is as described above, but if we consider this as an information processing system, information related to advertising requests (which may be request forms, request emails, or information entered into a fixed format) is transmitted from servers S1a-S1n related to multiple advertisers to server S-2 related to the advertising agency. Digital signage information S5 is transmitted to point signage device 4 from server S-2 related to the advertising agency or an information processing device related to advertising agency S2.

[0055] The point signage device 4 loaded with desired digital signage content is, for example, a portable backpack type, and an advertising executor S6 (hereinafter, abbreviated as "executor") who performs advertising and promotion walks, for example, through a busy downtown area with many pedestrians to perform advertising and promotion. The point signage device 4 (4a-4n) carried by the multiple executors S6 (S6a-S6n) has a function of indexing the advertising and promotion effect as in Patent Document 3, and a function of collecting, recording, and transmitting environmental data (including audio recording and video recording) around the point signage device 4. By transmitting such point data, which is information that indexes the advertising and promotion effect, and environmental data that may depend on the location (position) of the point signage device to a server S-2 related to an advertising agency S2, it is possible to obtain advertising and promotion remuneration corresponding to the points. Since an objective evaluation is obtained for a certain advertising and promotion execution act based on the unique technical concept of the present application described later, it is possible to calculate an objective remuneration amount that reflects such evaluation. This can be used as advertising and promotion remuneration and paid to the advertising and promotion executor. From the perspective of the advertiser, this means that the advertising activities they carry out can earn them a reasonable amount of compensation that is in line with objective evaluation criteria.

[0056] The above points will be explained in detail. That is, the advertising agency S2 can receive advertising execution fees by reporting the point data and environmental data from the advertising executor S6 to the advertiser S1. The advertiser S1 can now make advertising expenditures based on evaluation criteria that can objectively predict effectiveness, instead of the situation in which the actual effectiveness of the expenditures was unclear or, if any, was only subjectively evaluated, and the rationality of the expenditures was unclear. In addition to this, the advertiser S1 can obtain important information benefits for company management, such as product demand forecasts, new product forecasts, improvements to advertising, and forecasts of new advertising methods, from the point data and environmental data, as described below.

[0057] To add, up until now, advertising and promotion have mainly been about sending advertisements to viewers, whether so-called mass marketing or so-called micro marketing, whether they are general viewers or viewers selected as a specific demographic, and reactions to the advertisements have been obtained at best through viewer surveys, etc. Furthermore, it was not possible to convert the viewers' reactions into points as the effectiveness of the advertisements / promotions, or the idea of ​​doing so did not even exist in the first place, so that it was essentially impossible to measure the cost performance of the costs spent on the advertisements / promotions, or even if it was possible, it could not go beyond a subjective level. However, according to the aspect of the present application, instead of simply distributing it to the viewers in a one-way manner, reaction information is obtained on the spot from objective data such as the viewers' eyes, and advertising reaction information is generated based on this, so that an objective advertising effectiveness point value can be obtained.

[0058] As described above, the point signage business system of the present invention provides a business system that can systematically guarantee a new business mechanism that enables the three parties, advertiser S1, advertising agency S2, and implementer S6, to each obtain a fair profit based on points.

[0059] FIG. 1A is an external view of a point signage device, which is a standard of a point signage business system according to an embodiment of the present invention, assembled in a backpack-type portable bag 1. As shown in the figure, inside a point signage device 10 constituting a point signage device-embedded bag (hereinafter, simply referred to as a "bag") 1 with a backpack (belt) 7, electronic units such as an information control unit 101, a memory unit 102, an authentication unit 103, a display drive unit, a display drive / pre-processing unit 104, an interface unit 105, a wireless transmission / reception unit 106, a GPS device unit 107, and a power supply unit 109, which will be described later, are housed. On the back of the bag 1 (point signage device), a planar information display unit 2, a digital camera-like image capture unit 3 capable of capturing an image of the side where the information display unit 2 can be viewed, a speaker 4, and a microphone 6 are installed, and on the side, a wired interface unit 5 is installed. In addition, a second image capture unit 8 oriented in a direction substantially opposite to the image capture unit 3 may be installed as an option, so that the front and rear of the bag body 1 can be captured. When the second photographing unit 8 is equipped, the photographing unit 3 can be oriented, for example, mainly in a direction substantially vertical to the plane related to the information display unit 2. Furthermore, in this case, the second photographing unit 8 may be installed, for example, on the upper part of the carrier. As described above, the bag body 1, information display unit 2, photographing unit 3, speaker 4, wired interface unit 5, and microphone 6 are integrated to form the point signage device 10, and the carrier (belt) 7 is incorporated into the point signage device 10 to form the bag 1 with an integrated point signage device.

[0060] The information display unit 2 is preferably configured to have a color display having flexible characteristics. The photographing unit 3, such as a digital camera, has a viewing angle that exceeds the range in which the image surface displayed by the information display unit 2 can be recognized by the authentication unit 103. The speaker 4 produces sound associated with the advertisement displayed on the information display unit 2, such as song or music, or audio related to the advertisement explanation, which has been appropriately processed by the display drive / pre-processing unit 104. Note that FIG. 1A illustrates a case in which an advertisement for a fictional company, "ABC Shoes," is displayed as an example of an advertiser.

[0061] The (wired) interface unit 5 can execute an interface function when sending advertising video information to a memory unit 102 (described later) via a wired connection such as a USB connector, and when transmitting and receiving control information for the information control unit 101. In addition, it is also possible to control the information control unit 101 with a remote controller 108 via the (wired) interface unit 5.

[0062] FIG. 2 is a block diagram mainly showing a functional configuration of the point signage device 1 according to an embodiment. The information control unit 101 can select and retrieve signage (advertising) information stored in the memory unit 102, and control the information display unit 2 to display the advertising information via the interface unit 105 and the display drive / pre-processing unit 104. The retrieval of the advertising information from the memory unit 102 is also selected and retrieved based on the result of analysis by the authentication unit 103 of time information, location information from the GPS device 107, or video information from the photographing unit 3. The retrieved video information is displayed on the information display unit 2 via the interface unit 105 and the display drive / pre-processing unit 104, and is generated as a sound from the speaker 4. The bag 1 incorporating the point signage device also has a built-in microphone 6, and as described later, it is also possible to directly record the words of passersby who have seen the advertisement as a voice recording via the microphone 6. In addition to this, or instead of this, it may be possible to record the above video information as a video recording. A remote control unit (also called a "remote controller") 108 can be connected to the interface section 105 for controlling the microphone or displaying special advertisement information.

[0063] The advertising information shown on the information display unit 2 can be stored in the memory unit 102, and can also be received and displayed via the wireless transmission / reception unit 106 using Wi-Fi (registered trademark) or Bluetooth (registered trademark), etc. As a further application, it is also possible to measure the current location of the point signage device 10 using the GPS device 107, transmit it to the outside from the wireless transmission / reception unit 106, and receive advertising information suited to the current location to display the advertisement.

[0064] In addition, the center line of the field of view of the imaging unit 3, such as a digital camera, is parallel to the central perpendicular line of the information display unit 2 as shown in Figure 4-1, and the field of view angle of the imaging unit 3 approximately corresponds to the angle range θ in which the image of the information display unit 2 can be recognized.

[0065] Next, the operation of the point signage device 1 or point signage bag 10 configured as above will be described. Fig. 3 is a schematic diagram of an information flow chart for explaining the operation of the point signage device 10 or the point signage bag 1. The start point in Fig. 3 is the point when power is applied to the point signage device 10 from the power source 109, an arbitrary start image is displayed on the information display unit 2, and image information from the shooting unit 3 is input to the information control unit 101 (step S101).

[0066] As described above, the video information from the photographing unit 3 includes video information of surrounding people as well as surrounding structures, etc., but first, the authentication unit 103 identifies and extracts only the people (humans) who are the target of the advertisement from that information (step S102). Currently, the performance of digital cameras has improved dramatically, so such video information processing is almost established, and conventional technology can be used for detailed processing methods for identifying and extracting people from composite images. Therefore, detailed descriptions of such methods are omitted. At the same time as extracting the person, the authentication unit 103 observes or measures the distance from the information display unit 2 to the person, and selects and extracts only the video information of people within a specific distance R (step S103).

[0067] Next, the information control unit 101 roughly determines the gender and roughly estimates the age of the extracted person video information within the specific distance (step S104). After this process, the signage (advertisement) selection step begins. First, it is selected whether the advertisement is for a specific target (step S105). This selection is made systematically, but it may also be selected partially manually. When this selection is made systematically, that is, when it is selected to be for a specific target (e.g., for young women) by automatic selection by the information control unit 101 or a control signal from the interface unit 105, the information control unit 101 selects and displays an advertisement for young women, for example, based on the results of the above person information (step S106).

[0068] On the other hand, if a specific target advertisement is not selected ("N" in step S105), a selection is made as to whether or not to display an advertisement suitable for the location where the point signage device 10 is located (step S107). If a location is selected ("Y" in step S107), the current location is known by the GPS device 107, so the information control unit 101 selects and displays an advertisement suitable for that location (step S108). For example, if the current location is Akihabara, the information control unit 101 selects an advertisement for young men, for example, and displays it on the information display unit 2 (step S108). If neither a specific target advertisement nor a current location advertisement is selected ("N" in step S107), the information control unit 101 displays a default advertisement (steps S109, S110).

[0069] Through the above-described procedure, one of the advertisements is displayed on the information display unit 2 (step S110), and as the next step, the advertising effectiveness, which will be described later, is estimated (step S111), and a list of the estimation results is created and / or recorded (step S112). It is also possible to transmit the list to the outside via the wireless transceiver unit 106 if necessary.

[0070] There are various methods for estimating the advertising effect, and three representative methods for estimating the effect according to one embodiment of the present invention are shown in Figs. 4-1 to 4-3. Fig. 4-1 is a conceptual perspective view showing a case where a person is present within the visual field θ and distance R where the information display unit 2 of the bag 1 incorporating the point signage device can be seen. The authentication unit 103 identifies the people (those within a certain physical range) present within the visual field θ and distance R, and the information control unit 101 assumes that each person has seen the advertisement and records the number of people (three people in the case of Fig. 4-1) within a certain unit time as an index (points) of the advertising effect. In addition, it is desirable to be able to record information regarding the date and time when the point signage bag 10 was operated, the location, and the signage type (what kind of advertisement was displayed).

[0071] FIG. 4-2 is a conceptual perspective view showing a case where the point signage bag 10 according to an embodiment of the present invention detects the direction of a person in addition to the aspect in FIG. 4-1. The information control unit 101 of the point signage bag 10 records the number of people facing the information display unit 2 within a unit time as a point of the advertising effect, assuming that a person facing the information display unit 2 (a person facing the front) is likely to be looking at an advertisement. In this case, it is desirable to record the number of people facing the information display unit 2, the date and time, the location, the signage type, and further the gender and estimated age of the people facing the information display unit 2, as in FIG. 4-1. In the example of FIG. 4-2, the two people shown with diagonal lines are likely to have looked at the advertisement, and are added to the points.

[0072] FIG. 4-3 is a conceptual perspective view showing a case where the point signage bag 10 detects the pupil of a person's eye in addition to the aspect in FIG. 4-1 and / or FIG. 4-2. The information control unit 101 of the point signage bag 10 considers that if the position of the pupil of a person detected by the authentication unit 103 is in the center of the eye, there is a high probability that the person is acknowledging the advertisement screen (a person with a correct pupil gaze), and therefore determines the time during which the position related to the pupil 9 remains as a point of advertisement effectiveness. In addition, the best method of detecting the pupil 9 is to detect an advertisement image reflected in the pupil 9. For example, if the advertisement image shows an idol dancing in red clothes, even if the image in the pupil 9 is not clear, if red color is reflected in the pupil 9 or the image in the pupil 9 moves with the idol's movement, it is clear that the advertisement is being viewed. In view of this point, the remaining image time in the pupil 9 can be the most reliable advertisement effectiveness point calculated by the information control unit 101. In this case, it is desirable to record each information related to the image stop time in the pupil 9, the date and time, the location, and the signage type.

[0073] In the above, the technical concept according to one embodiment of the present invention was explained using an example of a state in which a person's gaze is directed toward an advertising image based on the position of the person and the image in the person's pupil in Fig. 4-3, but in recent years, methods for detecting a person's gaze have made great progress, and gaze detection is performed using various methods. The method used for the technical concept according to the present application is not limited to the method shown in Fig. 4-3, and gaze detection may be performed using the latest method described above, applied to a point signage device, and gaze retention time may be used as a point, and all of these are included in the technical concept of the present invention.

[0074] While the advertising effectiveness is enhanced by the three examples of advertising effectiveness indicators (points), by making the point signage device portable as shown in Fig. 1, it becomes possible to carry it around the city and advertise, and the advertising indicators mentioned above can be collected efficiently. Furthermore, it is possible to collect audio conversation records using microphone 6 from direct advertising effectiveness responses from passersby who see the advertisement, such as "What nice shoes!" or "Where can I buy them?", and / or record video information as a video record, and these audio and / or video records can also be used as important indicators of advertising effectiveness.

[0075] The above function can be further developed to ask questions to passersby through the speaker of the point signage device and record the responses from passersby. That is, after the point signage device displays the advertisement, it can display a virtual character (advertiser) and have the character ask the information the advertiser wants to know, such as "What color do you like the sneakers just advertised?" or "Do you want to buy them?" and record the responses from passersby. The recorded response voice information and / or text information obtained by converting the response voice information into text, for example, are information that directly represents the advertising effect. It is more effective if idols or virtual idols from the prefecture collections as described above are used as the above character.

[0076] Conventional digital signage devices have been passive in advertising, showing advertisements at places and times deemed effective, but by making the point signage device portable, an advertiser (hereinafter referred to as the "carrier") carrying such a portable point signage device can advertise while walking in busy areas with many pedestrians, enabling a new type of positive advertising that has never been seen before. Furthermore, the switching of advertising information and volume adjustment of this device can be achieved by priority control wirelessly or via the interface section using normal and conventional technology.

[0077] Furthermore, by using the function of estimating the approximate age and gender of passersby, as shown in Fig. 5, it is possible to advertise to passersby and ask questions such as "Hello, lady in the red dress," "If you buy these sneakers now, you will get 20% off," or "What color sneakers do you like?", and the responses to these questions can be expanded to more suitable sales promotions in the future. Conventional signage advertising was a one-way (one-way) advertising medium that only advertised to passersby passing in front of the signage device. However, with the above-mentioned questioning function, the point signage device can collect information on not only the impressions of the advertisements made by passersby who saw the advertisements, but also requests and complaints, and can be said to be the emergence of a completely new two-way advertising medium.

[0078] By using the point signage device according to one embodiment of the present invention, while displaying an advertisement, it is possible to estimate the effectiveness of the advertisement by several methods, and to index these effects as points. As outdoor advertising media, it is common to use mobile bodies such as buses, trucks, and passenger cars, and to move while displaying advertisements on the outside of the vehicle. In addition, by using the technology of digital signage, which has become widespread in recent years, and taking advantage of the fact that the advertising media moves, advertisements according to the driving area, position, etc. are also displayed.

[0079] Furthermore, it is possible to provide a function that allows points (advertising effectiveness indicators) to be added by advertising at specific checkpoints (locations, specific stores) or by downloading high-value-added content. This function can provide a sense of gameplay similar to that of Pokemon Go (registered trademark), allowing advertisers to enjoy advertising while searching for the advertiser's desired location. This further doubles and deepens the appeal of advertising and promotion.

[0080] As described above, by using the point signage device according to one embodiment of the present invention, it is possible to carry out advertisements and the like very efficiently, and furthermore, it is possible to express the advertising effect by several indexes. The technical idea of ​​the point signage business system of the present invention is not limited to the above-mentioned embodiment, and various enlargements, reductions, substitutions, additions, partial deletions, expansions, etc. are possible, and all of these are included in the technical idea of ​​the present application. For example, as one aspect of realizing the advertising effect estimation function, the above has been described in detail as an example in which the authentication unit 103 analyzes video information from the shooting unit 3, and the information control unit 101 provided in the point signage device 10 calculates advertising effect points based on the analyzed video information, that is, the information control unit 101 constitutes an advertising effect indexing unit (not shown) as one functional entity based on information from the shooting unit 3 and the authentication unit 103. However, the advertising effect indexing unit, which is a part for realizing the advertising effect point calculation function, may be carried out by the management server device instead of or in addition to each terminal (point signage device). Alternatively, instead of the above, the video information from the image capturing unit 3 may be authenticated by the authentication unit 103, and the analysis function may be performed by the advertising effectiveness indexing unit. All of these are encompassed by the technical concept of the present application.

[0081] FIG. 6 is a block diagram conceptually showing another overall configuration of a point signage effect indexing system which is a base for establishing a point signage business system according to an embodiment of the present invention. As shown in the figure, a plurality of point signage devices 10 of the above-mentioned form (however, the information control unit 101 of the point signage device 10 may or may not have an advertising effect indexing unit which is a part for realizing an advertising effect point calculation function) are operated, and each point signage device 10 is connected to a management server device 200 equipped with an advertising effect indexing unit via wireless communication. The action and operation in this form will be described below. In each point signage device 10, various pieces of information acquired by each point signage device 10, including video information from the shooting unit 3 and audio information from the microphone 6, are transmitted to the management server device 200 via the wireless transmission / reception unit 106 in real time or at regular time intervals. The management server device 200 which receives this information executes the above-mentioned advertising effect estimation function. In this case, the information processing including the above estimation can be centralized in the management server device, and the functional equipment of the point signage device 10 and the point signage device built-in bag 1 can be reduced. When performing in real time, the effects described below can be obtained.

[0082] FIG. 7 is a block diagram conceptually showing the overall configuration of a point signage effect indexing system according to another embodiment. As shown in the figure, a plurality of point signage devices 10 (however, the information control unit 101 of the point signage device 10 may or may not have an advertising effect point calculation function) of the above-mentioned form are operated, and each point signage device 10 is connected to a management server device 200 equipped with an advertising effect indexing unit via a network NW. The action and operation in this embodiment will be described below. In each point signage device 10, various pieces of information acquired by each point signage device 10, including video information from the shooting unit 3 and audio information from the microphone 6, are transmitted to the management server device 200 via the network NW. The management server device 200 that receives this information executes the above-mentioned advertising effect estimation function. In this case, the management server device can perform information processing including the above estimation in a centralized manner in real time, so that an immediate marketing function can be realized, that is, a new function can be realized in which it can instantly grasp the degree of interest of which demographic in which product and change the advertising content or target based on this, thereby achieving a greater marketing effect. To realize such a new function, an AI (artificial intelligence) function described later can be utilized, that is, the advertising effect indexing unit can be equipped with an AI unit (not shown). In addition, the functional equipment of the point signage device 10 and the point signage device built-in bag 1 can be reduced.

[0083] FIG. 8 is a block diagram conceptually showing the overall configuration of the point signage effect indexing system. As shown in the figure, a plurality of point signage devices 10 (however, the information control unit 101 of the point signage device 10 may or may not have an advertising effect point calculation function) of the above-mentioned form are operated, and each point signage device 10 may or may not be connected to the management server device 200 in which the advertising effect indexing unit is provided. The memory unit 102 of each point signage device 10 stores various information acquired by each point signage device 10, including video information from the shooting unit 3 and audio information from the microphone 6. The information stored in the memory unit 102 can be sucked up by the portable recording medium M. The action and operation in this embodiment will be described below. In each point signage device 10, various information acquired by each point signage device 10, including video information from the shooting unit 3 and audio information from the microphone 6, is accumulated in the management server device 200 via the portable recording medium M. When the information from each point signage device 10 is thus accumulated, the management server device 200 executes the above-mentioned advertising effectiveness estimation function collectively, i.e., in a batch processing manner. When processing a large amount of data, this is more suitable for cases where, for example, an AI (artificial intelligence) function is utilized to technically promote further marketing development. That is, from the various acquired information collected in the management server device 200 via a network or a portable recording medium as described above, points (indexed index) are extracted as an advertising execution evaluation, and advertising prediction results such as the advertising improvements most desired by advertisers, demand forecasts, and new product forecasts are derived as follows. The method for achieving this is described below.

[0084] The amount of acquired information (data) such as video information and audio information collected from multiple point signage devices is enormous, and as mentioned above, AI processing is suitable for processing this big data. Figure 9 is a diagram that shows a schematic representation of the AI ​​processing. The processing steps for processing the various data collected by the point signage devices of the advertising implementers who are executing advertisements range from relatively simple to complex processes that use AI techniques to handle big data, and it is important to share the data processing load between the point signage devices and the management server. In general, it is desirable to reduce the processing load on the point signage devices, increase the number of advertisement executions, and have the management server process the big data sent from the multiple devices.

[0085] As explained above, human detection and gaze detection as video information from the camera unit 3 are possible, but it is expected that further detection of facial expressions and objects in the vicinity of a person will make it easier to grasp the environmental situation when advertising is being carried out. In audio processing, in addition to removing noise and separating the audio from environmental sounds before recording, it is possible to infer the emotions of advertising targets by extracting dialects, accents, phonemes, ranges, and intonations, and this is expected to lead to predictions of more effective advertising methods. Such predictions are extremely valuable information for advertisers, and this is the very meaning of advertising and the intangible benefits they provide.

[0086] In addition to the above, language extraction can reveal the country of origin of the advertising target, allowing the language used to explain the advertisement to be changed to an appropriate one. Furthermore, keyword (KWD) extraction, logic extraction, and semantic extraction can reveal the preferences of the advertising target and their level of understanding of the advertisement, which is expected to be useful for improving the advertisement. Abnormal sound detection, when combined with video information, has the potential to play a role in contributing to society by leading to the reporting of incidents and accidents and the display of warnings.

[0087] Furthermore, the point signage business system according to one embodiment of the present invention is not a standby business system using conventional fixed signage devices, but an active business system in the sense that it uses a large number of portable point signage devices to actively perform mobile advertising, and at the same time, by indexing the advertising effect, it systematically guarantees the visualization (e.g., quantification) of the objective advertising effect, thereby meeting the needs of advertisers. Furthermore, the indexing makes the advertising effect objectively measurable, and a completely new business system can be constructed that brings appropriate benefits to the advertiser, advertising agency, and advertising executor.

[0088] Furthermore, as a new business development by using the point signage business system according to the embodiment of the present invention, a portable point signage device can be rented out to those who wish to advertise, providing a new business field for those who wish to work and have time to spare. In other words, since it is a rental format, no purchase cost is required, and the time for advertising (i.e., carrying / strapping the point signage device-embedded bag according to this embodiment and walking around a specific location for a certain period of time to make the contents of the signage advertisement related to the point signage device-embedded bag known / recognized to potential purchasers / consumers) is basically free (or the person who performs the advertising can decide the time that is convenient for them), so it provides a perfect new workplace for overseas workers who are expected to increase in number in the future, students who wish to work part-time, and gig workers who are looking for so-called short-term one-off work. Here, the reason why it is said that "the person who performs the advertising can decide the time that is convenient for them" is because, as explained in the above embodiment of the present application, a certain degree of objective indicator is provided as to how effective it is, so the company only needs to pay according to the results and does not need to intervene in the process as in the past. It is also possible to intervene in the process and specify, for example, that advertising should be carried out at a specific time / place. In any case, whether or not one intervenes in the process, the system guarantees that companies can pay reasonable advertising fees according to the results by being provided with objectively assessable indicators. In addition, by connecting multiple advertising implementers to a management server or between the implementers, it is expected that a new advertising and promotion activity that has never been seen before, commonly known as a wolf pack, such as time-delayed wave advertising for specific areas or simultaneous advertising in a wide area, will be created.

[0089] Conversely, by adding an identifier (ID) to a point signage device, it becomes possible to carry out unprecedented advertising methods such as advertising related individual items, such as advertising a personal computer, printer, and projector simultaneously in the same area.

[0090] The point signage business system of one embodiment of the present invention can be used not only for general advertising, but also as an effective device for rescue activities during disasters, such as for emergency reporting in the event of a disaster and, by utilizing the position detection function of the point signage device, for displaying emergency evacuation sites and emergency evacuation routes in the area where the device is located.

[0091] As another use of the embodiment of the present invention, since the first and second shooting units can obtain environmental image information in front of and behind the advertising executor, the advertising executor can move to the disaster site in the event of an emergency disaster and report the disaster situation.Similarly, it can be used for fixed-point observation, such as reporting the situation in the event of an accident or fire, or reporting the situation of a crime. [Industrial Applicability]

[0092] As described above, the point signage business system according to the embodiment of the present invention is not a standby business system using conventional fixed signage devices, but an active business system in the sense that it uses many portable point signage devices to actively perform mobile advertising, and at the same time, by indexing the advertising effect, it systematically guarantees the visualization (e.g., quantification) of the objective advertising effect, thereby meeting the needs of advertisers. Furthermore, the indexing makes the advertising effect objectively measurable, and a completely new business system can be constructed that brings appropriate benefits to the advertiser, advertising agency, and advertising implementer.

[0093] Thus, the present invention has profound applicability in a variety of industries, including general commerce and advertising. [Explanation of symbols]

[0094] S1...advertiser, S2...advertising agency, S5...advertising content, S6...advertising executor (executor), 1...point signage device built-in bag (point signage bag), 2...information display unit, 3...photographing unit, 4...speaker, 5...wired interface unit, 6...microphone, 7...backpack (belt), 8...second photographing unit, 9...eyes, 10...point signage device, 101...information control unit, 102...memory unit, 103...authentication unit, 104...pre-processing unit, 105...interface unit, 106...wireless transmitting / receiving unit, 107...GPS device, 108...remote controller, 109...power supply, 200...management server device, NW...network, M...portable recording medium

Claims

1. A point signage business system including an advertiser server related to one or more advertisers who wish to make an advertisement request, an advertising agency server related to an advertising agency that receives an advertisement request, and a point signage device that can be carried by one or more advertising agents, The point signage device includes an interface unit, a memory unit, a GPS device unit, an imaging unit, an audio input unit, and an authentication unit that identifies and extracts a person from video information captured by the imaging unit, as well as an information display unit on the back surface opposite the surface worn by the advertising executor, and an information control unit that can select and pull out advertising information stored in the memory unit, or control the information display unit to display advertising information via the interface unit, Among the advertisements desired by the advertiser server, a first advertisement selected as intended for a specific target after performing an approximate gender determination and approximate age estimation for the person extracted by the authentication unit, a second advertisement matching the current location determined by the GPS device unit, and a third advertisement which is a default advertisement, the first advertisement is displayed on the information display unit of the point signage device when it is selected as intended for a specific target by automatic selection by the information control unit or by a control signal from the interface unit, the second advertisement is displayed when the intended for a specific target is not selected and a location is selected, and the third advertisement is displayed when the intended for a specific target is not selected and a location is not selected, The point signage business system includes: an advertisement point information acquisition means for determining advertisement point information based on image information captured by the imaging unit; an advertisement viewer response information acquiring means for acquiring advertisement viewer response information related to a specific advertisement viewer from advertisement viewer response information formed of video information captured by the imaging unit and / or audio information input from the audio input unit; a remuneration determination means for calculating a remuneration amount for the advertising executor based on the quantified advertising point information and / or the quantified advertising viewer response information; Equipped with The advertisement executor can obtain a larger amount of reward by selecting a place and / or time where a larger effective number of advertisement viewers can be obtained to execute the advertisement, and the advertiser can verify the effectiveness of the executed advertisement by referring to the determined advertisement point information. A point signage business system comprising:

2. The advertiser server includes a means for transmitting request information for requesting an advertisement to the advertising agency server, the advertising agency server includes a means for transmitting advertising content related to the advertisement to the point signage device in order to execute the requested advertisement; The advertisement content can be changed according to the subject captured by the imaging unit and / or according to information related to the current location obtained by the GPS device unit.

2. The point signage business system according to claim 1.

3. The point signage device has an advertisement display function, a surrounding environment recording function, an interactive advertisement function, and an advertising effect indexing function, The advertising agency server further has a means for deriving a prediction based on the advertising result requested by the advertiser using at least one of the advertising display function, the surrounding environment recording function, the interactive advertising function, and the advertising effect indexing function; The point signage business system according to claim 1 or 2, characterized in that an artificial intelligence (AI) technique is used as a method for deriving a prediction based on the advertising results.

4. The remuneration determination means includes: A point signage business system as described in any one of claims 1 to 3, characterized in that the amount of compensation to the advertising implementer is calculated based further on data dependent on the location of the point signage device obtained by the GPS device unit.

5. 5. The point signage business system according to claim 1, wherein advertisement penetration point information is incremented by executing an advertisement at a check point designated by the advertiser.

6. A point signage business system as described in any one of claims 1 to 5, characterized in that by connecting the point signage devices of multiple advertising implementers, at least one of collective advertising, concentrated advertising, wave advertising, intermittent advertising, and wide-area advertising is carried out.

7. The point signage devices of the plurality of advertising implementers are assigned identifiers; 7. The point signage business system according to claim 1, wherein the point signage device executes an advertisement defined for each of the assigned identifiers.

8. The advertiser is one of a private company, a government, or a public institution, including a local government; A point signage business system according to any one of claims 1 to 7, characterized in that the advertisement based on a request from the advertiser includes any of product information, government / local government notices, and announcements.

9. The point signage device is A means of communication for communicating with public authorities and / or local authorities; a second imaging unit for imaging a side opposite to the back surface; Further equipped with A point signage business system as described in any one of claims 1 to 7, characterized in that in an emergency, including when an accident and / or incident occurs, an emergency notification display obtained from the public institution and / or the local government using the communication means is displayed on the point signage device, and / or video information captured by the imaging unit or the second imaging unit is transmitted to the public institution and / or the local government using the communication means.

10. The point signage device further includes a virtual idol unit that causes a virtual idol to appear and guide the advertisement viewer or to conduct a conversation between the advertisement viewer and the virtual idol, A point signage business system as described in any one of claims 1 to 9, characterized in that the advertising viewer response information acquisition means acquires advertising viewer response information consisting of video information and / or audio information provided by the advertising viewer to the virtual idol part.

Images