Information presentation device, system, and information presentation method

Abstract

To allow a newspaper distributor to efficiently conduct operating activities for concluding a contract with a potential customer.SOLUTION: A call center terminal (3) includes: a code identifying unit (311) which identifies a distributor code corresponding to a target region, when receiving an input of the target region where object information is to be provided through an information providing system, the object information serving as additional provision information of which provision to the information providing system is being considered; and a display control unit (312) which presents the number of users indicated by user count information associated with the distributor code identified by the code identifying unit.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] One aspect of the present invention relates to an information presentation device and the like.

Background Art

[0002] Recently, a system has been constructed that allows electronic newspapers to be viewed via an electronic terminal such as a smartphone. An example of such a system is disclosed in Patent Document 1. Patent Document 1 discloses a system in which a user of a digital newspaper can select a store or public institution within the area registered in advance by clicking on an approach point installed on the screen where the user has logged in, and display information on the selected store or public institution.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] The system of Patent Document 1 displays, for example, advertising information collected from stores and the like. In order to provide more advertising information in the above system, it is necessary to secure customers who want to provide advertising information in the above system. In order to secure such customers, it is necessary to find potential customers who are considering providing advertising information in the above system and conclude a contract with such potential customers.

[0005] A newspaper vendor has the right to sell paper newspapers in a specific area and the right to handle advertisements provided in that area. However, it is practically difficult for a newspaper vendor to find potential customers who are considering providing advertising information in that area.

[0006] One aspect of the present invention aims to realize an information presentation device or the like that enables a person engaged in sales for concluding a contract with potential customers to efficiently conduct such sales.

Means for Solving the Problems

[0007] The information presentation device according to Aspect 1 of the present invention is such that for a sales store code indicating a sales area where a newspaper vendor can sell paper newspapers, through an information providing system that provides an electronic newspaper and additional provided information provided together with the electronic newspaper to a user, or provides only the additional provided information, the number of destination information of the additional provided information is provided. When the number of destinations information indicating the number of destinations to which the additional provided information is to be provided is associated, and when it is considered to provide target information serving as the additional provided information to the information providing system, and an input of a target area to which the target information is to be provided through the information providing system is received, a specifying unit that specifies the sales store code corresponding to the target area, and a presentation control unit that presents the number of destinations indicated by the number of destinations information associated with the sales store code specified by the specifying unit.

[0008] According to the above configuration, the information presentation device can present to the potential customer the accurate number of destinations in the target area where the potential customer is considering providing the target information. Therefore, the potential customer can grasp the accurate number of destinations in the designated target area, and based on the accurate information, can consider whether to provide the target information in the target area.

[0009] Also, the user of the information presentation device (for example, an operator at a call center or an employee of a newspaper vendor operating in the sales area corresponding to the above target area) can also grasp the accurate number of destinations. Therefore, the user can efficiently conduct sales for providing the target information through the information providing system.

[0010] In the information presentation device according to aspect 2 of the present invention, in aspect 1, browsing-related information related to browsing of the additional provided information is associated with the sales store code, and the presentation control unit presents the browsing-related information associated with the sales store code specified by the specifying unit.

[0011] According to the above configuration, by presenting the browsing-related information corresponding to the target area by the information presentation device, potential customers can consider whether to provide target information in the target area based on more accurate information. In addition, the user of the information presentation device can efficiently perform the above business based on more accurate information.

[0012] In the information presentation device according to aspect 3 of the present invention, in aspect 2, the browsing-related information is information indicating at least any one of the number of views of the additional provided information, the number of purchases of products or services based on the browsing of the additional provided information, and the number of visits of the user to the physical store.

[0013] According to the above configuration, potential customers can consider whether to provide target information in the target area based on at least any one of the number of views, the number of purchases, and the number of visits in the target area. In addition, the user of the information presentation device can efficiently perform the above business based on at least any one of the number of views, the number of purchases, and the number of visits in the target area.

[0014] The information presentation device according to aspect 4 of the present invention includes, in any one of aspects 1 to 3, a management unit that manages potential customer information regarding potential customers who have shown interest in providing the additional provided information in the target area, in association with the sales store code specified by the specifying unit.

[0015] According to the above configuration, the information presentation device can provide potential customer information regarding potential customers who have shown interest in providing target information in the target area corresponding to the sales store code to an electronic terminal used in a newspaper sales store corresponding to the sales store code specified by the specifying unit.

[0016] The system according to aspect 5 of the present invention includes the information presentation device according to aspect 4, and an information providing device that provides the potential customer information to an electronic terminal used by a newspaper vendor corresponding to the store code associated with the potential customer information received from the information presentation device.

[0017] According to the above configuration, the information presentation device can provide, via the information providing device, potential customer information regarding potential customers who show interest in the provision of target information in the target area corresponding to the store code specified by the specific part, to the above electronic terminal.

[0018] Therefore, a newspaper vendor operating in the sales area corresponding to the above target area can identify potential customers who show interest in the provision of target information in the target area, for example, through an introduction from a user (e.g., an operator at a call center) of the information presentation device or through information provided by the information presentation device. Accordingly, the newspaper vendor can conduct the above business with the potential customers. That is, the newspaper vendor can conduct the business efficiently.

[0019] The information presentation method according to aspect 6 of the present invention is such that for a store code indicating a sales area where a newspaper vendor can sell a paper newspaper, the number of recipients information indicating the number of recipients to which the additional provided information is provided is associated through an information providing system that provides an electronic newspaper and additional provided information provided together with the electronic newspaper to a user, or provides only the additional provided information. When it is considered to provide target information that becomes the additional provided information to the information providing system, when an input of a target area to which the target information is to be provided through the information providing system is received, a specifying step of specifying the store code corresponding to the target area, and a presentation control step of presenting the number of recipients indicated by the number of recipients information associated with the store code specified in the specifying step.

[0020] According to the above method, similar to the information presentation device of Embodiment 1, it enables potential customers to consider whether to provide target information in the above target area based on accurate information. In addition, users of the information presentation device (for example, operators of a call center or employees of a newspaper sales store conducting business in the sales area corresponding to the above target area) can conduct the above sales efficiently.

[0021] The information presentation device according to each aspect of the present invention may be realized by a computer. In this case, a control program for the information presentation device that realizes the information presentation device by operating the computer as each part (software element) provided in the information presentation device, and a computer-readable recording medium on which it is recorded also fall within the scope of the present invention.

Effects of the Invention

[0022] According to one aspect of the present invention, it enables a person conducting sales for concluding a contract with a potential customer to conduct the sales efficiently.

Brief Description of the Drawings

[0023]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Modes for Carrying Out the Invention

[0024] In this embodiment, an example of a system for recruiting applicants who wish to receive information through the information providing system described below will be described. Specifically, an example of an advertiser recruitment system for recruiting advertisers who wish to provide advertising information through the information providing system described below will be described. Before describing the advertiser recruitment system, first, an information providing system in which an advertiser can provide advertising information will be described.

[0025] 〔Overview of Information Providing System〕 FIG. 2 is a diagram showing an example of an information providing system 101 that provides a user with an electronic newspaper (digital newspaper) and additional provided information, or only the additional provided information. As shown in FIG. 2, the information providing system 101 includes, for example, a second server 102, a newspaper creation device 103, an article extraction device 104, a subscriber management device 105, and an advertisement management device 106. These devices may be implemented by a PC (Personal Computer) or the like. Also, the second server 102 is electrically connected to the newspaper creation device 103, the article extraction device 104, the subscriber management device 105, and the advertisement management device 106 so that information can be transmitted and received.

[0026] A user is a person who has access rights to the information provided by the information providing system 101. Examples of users include paid users (paid subscribers) who use the information providing system 101 for a fee and free users (free subscribers) who use the information providing system 101 for free.

[0027] Examples of paid users include subscribers of an electronic newspaper who have been issued an ID (subscriber ID described later) for using the information providing system 101 by, for example, concluding a contract for subscribing to an electronic newspaper with a newspaper vendor or a newspaper company. In this specification, it will be described assuming that paid users are subscribers of an electronic newspaper. Examples of free users include those who have canceled their contract for an electronic newspaper, those who are trying out an electronic newspaper before concluding a contract, or those who have obtained an ID for using the information providing system 101 by a method other than the above contract.

[0028] Paid users can view both the electronic newspaper and the additional provided information through, for example, the information providing system 101. That is, the information providing system 101 provides both the electronic newspaper and the additional provided information to paid users. Free users can view only the additional provided information through, for example, the information providing system 101. Free users may be able to view content for free users, such as a digest version of the electronic newspaper, through, for example, the information providing system 101. That is, the information providing system 101 provides only the additional provided information or the content to free users. The additional provided information that free users can view may be a part of the additional provided information that paid users can view.

[0029] The second server 102 is a device that manages the electronic newspaper issued by the newspaper company, users such as subscribers of the electronic newspaper, and the additional provided information. Also, the second server 102 is a device that provides the electronic newspaper and / or the additional provided information to the first electronic terminal 108.

[0030] The electronic newspaper is an electronic newspaper of a version distributed in a distribution area including a part of the sales area as the sales area. The sales area is an area where newspaper vendors can sell newspapers in paper media. The newspaper company, which is the publisher of the newspaper in paper media and the electronic newspaper, sets a vendor code indicating the sales area for the newspaper vendor. That is, the newspaper company gives the newspaper vendor the right of compensation as the right to distribute the newspaper in paper media in the set sales area. Thereby, the newspaper vendor can sell the newspaper in paper media issued by the newspaper company in the set sales area. And the electronic newspaper is associated with the vendor code.

[0031] The above sales area may be, for example, the school attendance area of an elementary school (an area specified up to a cho or a banchi). The above distribution area may be an administratively divided area such as a prefecture and a city, town, or village (the "ku" may be a ku included in an ordinance-designated city). Also, the above distribution area may be a wide area including a plurality of prefectures or a plurality of cities, towns, or villages (for example, "North Settsu" and "Senzan", etc.).

[0032] Additional provided information is information provided to users and is different from the electronic newspaper. The additional provided information is information provided together with the electronic newspaper to subscribers. The additional provided information may be, for example, advertisement information included in an advertisement (a folded leaflet) inserted into a paper newspaper sold in the sales area. Also, the additional provided information may be, for example, advertisement information included in an advertisement distributed in the distribution area. Examples of the advertisement information include information indicating an advertisement introducing the company or public organization itself, and an advertisement introducing products or services provided by the company or public organization. In this specification, a company includes large enterprises, small and medium-sized enterprises, enterprises operated by individual business owners, or stores that directly provide products or services to customers. Also, an example of a public organization is a local government.

[0033] Also, the additional provided information may include paid provided information that can be viewed by subscribers and free provided information that can be viewed by free users. In this case, information indicating paid or free may be associated with the additional provided information. The information may be added, for example, by an advertiser. The paid provided information may be all of the additional provided information managed by the advertisement management device 106. The free provided information may be a part of the additional provided information managed by the advertisement management device 106.

[0034] The second server 102 provides, for example, application software (hereinafter referred to as "information search app") that can display the electronic newspaper and / or the additional provided information when the user logs in and can search the additional provided information to the first electronic terminal 108. Thereby, the second server 102 can provide the electronic newspaper and / or the additional provided information to the first electronic terminal 108 via the information search app. Then, the first electronic terminal 108 can display the electronic newspaper and / or the additional provided information via the information search app. The information search app is also referred to as a town search.

[0035] The first electronic terminal 108 is an electronic terminal that displays the electronic newspaper and / or additional provided information provided by the second server 102. The first electronic terminal 108 is an electronic terminal used by the user and is connected to the second server 102 via the third network 115. The first electronic terminal 108 may be, for example, a smartphone, a tablet, a PC, or the like, as long as it can present information to the user and can receive operations by the user.

[0036] The newspaper creation device 103 is a device that creates an electronic newspaper issued for each distribution area. The newspaper creation device 103 creates a newspaper obtained by digitizing a paper-based newspaper as an electronic newspaper. The article extraction device 104 is a device that extracts a plurality of articles included in an electronic newspaper (page data) one by one. The article extraction device 104 may perform processing on the articles so as to be displayable on the first electronic terminal 108. The said processing may be a known technique.

[0037] The subscriber management device 105 is a device that manages personal information (subscription information) of subscribers who have contracted for the subscription of an electronic newspaper. The personal information of the subscriber includes information such as the name of the subscriber, contact information (address, telephone number, email address, etc.), identification information for identifying the subscriber (subscriber identification information. Hereinafter, referred to as subscriber ID), and password. The subscriber's information may include terminal identification information (hereinafter, referred to as terminal ID) for identifying the first electronic terminal 108 used by the subscriber. In addition, the personal information of the subscriber includes a store code associated with the above contact information. As the above contact information, a plurality of contact information can be registered. Therefore, when a plurality of contact information is registered, the personal information of the subscriber includes store codes associated with each of the plurality of contact information (for example, the address number). Hereinafter, the personal information of the subscriber is referred to as subscriber information.

[0038] The second server 102 can manage subscriber information by acquiring subscriber information from the subscriber management device 105. In addition to subscriber information, the second server 102 can also manage personal information of free users (hereinafter, referred to as free user information).

[0039] The free user information includes the same information as the subscriber information. For example, the free user information includes the name of the free user, contact information, identification information for identifying the free user (free user identification information, hereinafter referred to as free user ID), and information such as a password. The free user information may include a terminal ID for identifying the first electronic terminal 108 used by the free user. Further, the free user information includes a store code associated with the above contact information. As the above contact information, a plurality of contact information can be registered. Therefore, when a plurality of contact information is registered, the free user information includes store codes associated with each of the plurality of contact information.

[0040] The advertisement management device 106 is a device for managing additional offer information. The advertisement management device 106 may store the additional offer information, or when the additional offer information is stored in another device, for example, it may store the URL (Uniform Resource Locator) of the site that provides the additional offer information.

[0041] Also, the advertisement management device 106 is a device for managing information of an advertiser (sponsor) who wishes to publish additional offer information on the first electronic terminal 108. An advertiser is a person who wishes to provide additional offer information through the information providing system 101, and is a person who has concluded a contract regarding the provision with the administrator of the information providing system 101 (for example, a newspaper store) and is a customer of the administrator regarding the information providing system 101. The advertiser's information includes information such as the name of the advertiser (company name or public organization name), contact information (address, telephone number, email address, etc.), advertiser identification information for identifying the advertiser (hereinafter referred to as advertiser ID), password, information regarding additional offer information (posting area information, posting period information, posting fee information, etc.).

[0042] The advertisement management device 106 stores by associating an advertiser ID with additional provided information. The posting area information is information indicating one of the classified areas such as the sales area and the distribution area (for example, prefectures, municipalities, and wide areas) included in the store code. That is, the sales area information or the distribution area information included in the store code is associated with the posting area information.

[0043] In this way, the store code is associated with the subscriber ID, the free user ID, or the terminal ID, and the additional provided information is associated with the store code. The second server 102 identifies the store code associated with the subscriber ID, the free user ID, or the terminal ID received from the first electronic terminal 108. When a plurality of contact addresses are registered as the above contact addresses, one of the plurality of contact addresses is selected based on the operation of the user via the first electronic terminal 108. Therefore, the second server 102 identifies the store code associated with the one contact address.

[0044] Then, the second server 102 provides the additional provided information associated with the identified store code to the first electronic terminal 108. When the second server 102 receives the subscriber ID or the terminal ID of the first electronic terminal 108 used by the subscriber, the second server 102 may provide the paid provided information as the additional provided information associated with the identified store code to the first electronic terminal 108. When the second server 102 receives the free user ID or the terminal ID of the first electronic terminal 108 used by the free user, the second server 102 may provide the free provided information as the additional provided information associated with the identified store code to the first electronic terminal 108.

[0045] In addition, when the second server 102 receives the subscriber ID or the terminal ID of the first electronic terminal 108 used by the subscriber, the second server 102 provides the electronic newspaper associated with the identified store code to the first electronic terminal 108. The electronic newspaper is an electronic newspaper of the edition distributed in the distribution area included in the store code.

[0046] The first electronic terminal 108 displays additional provision information associated with a store code associated with a subscriber ID, a free user ID, or a terminal ID on a display unit included in the first electronic terminal 108. The first electronic terminal 108 receives the additional provision information associated with the store code identified by the second server 102 and thereby displays the additional provision information on the display unit. Similarly, the first electronic terminal 108 displays an electronic newspaper associated with the store code identified by the second server 102 on a display unit included in the first electronic terminal 108.

[0047] Therefore, according to the information providing system 101, a subscriber can view additional provision information together with an electronic newspaper via the first electronic terminal 108 in units of store codes corresponding to the set contact information. In addition, a free user can view additional provision information via the first electronic terminal 108 in units of store codes corresponding to the set contact information. Therefore, additional provision information that may be beneficial to the user (for example, information included in a leaflet for the area where the user lives or stays) can be provided to the user by a simple method.

[0048] In addition, the second server 102 manages advertisement information (hereinafter referred to as posted information) posted by an advertiser in association with an advertiser ID. The posted information may be, for example, basic information of a company (for example, contact information such as a company name and an address, and information regarding a product or a service), event information (for example, sale information), coupon information (discount information), and / or employment information. The posted information may also be new information or updated information of these types of information.

[0049] The second server 102 may provide the post information associated with the specified store code (the post information created by the advertiser indicated by the advertiser ID associated with the store code) to the first electronic terminal 108. For example, the second server 102 may provide the post information searched by the user via the first electronic terminal 108 to the first electronic terminal 108. In this case, similar to the additional provided information, post information that may be beneficial to the user (for example, information about a company that conducts business in the region where the user lives or stays) can be provided to the user by a simple method. Note that the post information may be included in the additional provided information.

[0050] Also, the additional provided information and the post information may be obtainable from, for example, a two-dimensional code. In this case, the imaging unit provided in the first electronic terminal 108 can obtain the additional provided information and the post information by obtaining the two-dimensional code. The additional provided information and the post information are information that the advertiser can add and update at any time. Therefore, the user can view the real-time information provided by the company at a desired timing, such as by opening the information search application or obtaining the two-dimensional code on the first electronic terminal 108.

[0051] Also, the additional provided information and the post information may be provided as a listing advertisement or a display advertisement. Also, the additional provided information and the post information may be provided through an application other than the information search application, for example, as an SNS (Social Networking Service) advertisement. In addition, the additional provided information and the post information may be provided as a geo-targeting advertisement. Also, the additional provided information and the post information may be provided in cooperation with a chatbot. That is, the advertiser can provide the additional provided information and the post information to the user using various forms of advertisements.

[0052] The second electronic terminal 109 is an electronic terminal used by advertisers (companies or public organizations, etc.), and is connected to the advertisement management device 106 via the fourth network 116. The second electronic terminal 109 may be any device that can present information to advertisers, etc. and receive operations by advertisers, etc., such as a smartphone, a tablet, a PC, etc.

[0053] The second electronic terminal 109 transmits, for example, a request to register, update, or delete additional provided information, posting period information, and posting area information to the advertisement management device 106. Thereby, the advertisement management device 106 registers, updates, or deletes the additional provided information, etc.

[0054] In addition, a newspaper vendor or an operator (management office) capable of managing additional provided information can register, update, or delete additional provided information, etc. from the advertisement management device 106 via the management screen displayed on the second electronic terminal 109. That is, the newspaper vendor or the operator can provide desired additional provided information to the first electronic terminal 108 during a desired posting period via the second server 102, similar to the advertiser. Also, the newspaper vendor or the operator can provide the additional provided information to the first electronic terminal 108 in the posting area set for the newspaper vendor or the operator via the above management screen.

[0055] In addition, the additional provided information may include the URL of a purchase site where a product or service can be purchased. In this case, the first electronic terminal 108 can not only display the additional provided information but also display the purchase site. Also, the second server 102 may manage the display history of the additional provided information on the first electronic terminal 108 (that is, the browsing history of the additional provided information) and the purchase history of the product or service included in the additional provided information on the purchase site.

[0056] As described above, a store code is associated with the additional provided information. Therefore, the second server 102 can manage the viewing history (e.g., the number of views of the additional provided information) of the additional provided information in units of store codes by acquiring display information indicating that the additional provided information has been displayed from the first electronic terminal 108. When a plurality of additional provided information is associated with a store code, the viewing history can be managed for each additional provided information.

[0057] Also, when a user purchases a product or service through the purchase site by viewing the additional provided information, the subscriber ID or free user ID is input to the purchase site. Therefore, the second server 102 can acquire from the management server that manages the purchase site the subscriber ID or free user ID input to the purchase site and purchase information indicating that a product or service has been purchased by viewing the additional provided information. As described above, a store code is associated with the subscriber ID or free user ID. Also, the additional provided information that is the source of viewing of the purchase site is also associated with the store code. Therefore, the second server 102 can manage the purchase history (e.g., the number of purchases of the product or service) of the product or service included in the additional provided information in units of store codes by acquiring the subscriber ID or free user ID and the purchase information from the management server. When a plurality of additional provided information is associated with a store code, the purchase history can be managed for each additional provided information.

[0058] The second server 102 can also manage the purchase history of products or services purchased at physical stores rather than at online shopping sites. For example, when a user makes a purchase at a physical store, after displaying additional offering information including an advertisement for the product or service to be purchased, the user causes the first electronic terminal 108 to read a two-dimensional code. Thereby, the coupon information associated with the additional offering information can be read by the first electronic terminal 108. As described above, the additional offering information is associated with a store code. Therefore, the second server 102 can manage the purchase history of the product or service associated with the coupon information in units of store codes by obtaining coupon reading information indicating that the coupon information has been read from the first electronic terminal 108.

[0059] In addition, the second server 102 can manage the store entry history to physical stores. For example, when a user is at a physical store, after displaying additional offering information including an advertisement for the product or service sold at the physical store, the user causes the first electronic terminal 108 to read a two-dimensional code. Thereby, store entry information indicating that the user has entered the physical store can be read by the first electronic terminal 108. As described above, the additional offering information is associated with a store code. Therefore, the second server 102 can manage the store entry history to physical stores in units of store codes by obtaining store entry reading information indicating that the store entry information has been read from the first electronic terminal 108 together with display information indicating that the additional offering information has been displayed.

[0060] The store entry history to physical stores may be managed using the GPS function. In this case, the second server 102 manages the location of the physical store in association with the store code, and may provide location information indicating the location to the first electronic terminal 108. For example, when the location information obtained by the first electronic terminal 108 using the GPS function matches the location of the physical store, the location information indicating the location is transmitted to the second server 102. The second server 102 can manage the store entry history to physical stores in units of store codes by obtaining the location information.

[0061] When the first electronic terminal 108 acquires the above position information from the second server 102, it may read the position information of the physical store through the two-dimensional code. In this case, the second server 102 can manage the store entry history in units of the store code by acquiring the position information.

[0062] The second server 102 acquires display information, purchase information, coupon reading information, or position information as user behavior information indicating actions such as browsing, purchasing, or entering a store from a plurality of first electronic terminals 108. The second server 102 aggregates each of the display information, purchase information, coupon reading information, and position information acquired from the plurality of first electronic terminals 108 and manages them as browsing history, purchase history, and store entry history. The browsing history, purchase history, and store entry history are examples of browsing-related information related to the viewing of additional provided information. As described above, the browsing-related information is associated with the store code.

[0063] In the above, it has been described that the first electronic terminal 108 transmits the user behavior information to the second server 102, but it is not limited to this, and an electronic terminal managed by the physical store may transmit the user behavior information to the second server 102. Also, although it has been described that the second server 102 manages the browsing-related information, it may be managed by a management device different from the second server 102.

[0064] 〔Overview of Advertiser Recruitment System〕 FIG. 1 is a diagram showing an example of an advertiser recruitment system 1. As shown in FIG. 1, the advertiser recruitment system 1 includes, for example, a first server 2, a call center terminal 3, and a store terminal 4. These devices may be realized by a PC or the like. Also, the first server 2 is electrically connected to the call center terminal 3 and the store terminal 4 so that information can be transmitted and received. In the present embodiment, the first server 2 and the call center terminal 3 are connected via a first network 11, and the first server 2 and the store terminal 4 are connected via a second network 12.

[0065] The first server 2 is a device that manages various data and performs data transmission and reception between the call center terminal 3 and the store terminal 4.

[0066] The first server 2 manages, for example, store information regarding stores. The first server 2 manages the store information as store management information by associating it with a region such as a municipality.

[0067] The store information includes, for example, the name of the newspaper store (store name), the sales area and store code set for the newspaper store, and the contact information of the newspaper store (address, telephone number, email address, etc.). The store information also includes, for example, the number-of-providers information indicating the number of providers to whom additional provided information is provided through the information providing system 101.

[0068] The provider of the additional provided information is the first electronic terminal 108 of the user. Therefore, the number of providers of the additional provided information is the subscriber ID and free user ID managed by the second server 102. That is, the number-of-providers information includes, for example, the number-of-subscribers information indicating the number of subscribers of the electronic newspaper associated with the sales area set for the newspaper store (subscribers who have contracted to subscribe to the newspaper store and the electronic newspaper). The number-of-providers information also includes the number-of-free-users information indicating the number of free users associated with the store code. The above number of providers may be the number of terminal IDs managed by the second server 102. Hereinafter, the number of providers is referred to as the number of users, and the number-of-providers information is referred to as the number-of-users information.

[0069] The store information also includes, for example, the number of views during a predetermined period regarding the additional provided information. The store information also includes, for example, the number of purchases during a predetermined period regarding the products or services introduced in the additional provided information that were purchased based on the viewing of the additional provided information.

[0070] In addition, the first server 2 may manage potential customer information regarding potential customers who can become advertisers. The first server 2 may manage potential customer information regarding potential customers who have shown interest in the provision of target information that is additional provision information through the information provision system 101 in the target area.

[0071] The target information is information that the advertiser wants to transmit through the information provision system 101 (for example, information indicating the content of an advertisement), and is information registered as additional provision information in the advertisement management device 106. Therefore, the target information may be information with the same content as the additional provision information. The target area is an area considered by the potential customer as the area where the potential customer should provide the target information through the information provision system when considering providing the target information that becomes additional provision information to the information provision system 101. In the following description, when there is no need to particularly distinguish between the target information and the additional provision information, it will be described as the additional provision information.

[0072] Examples of the potential customer information include information such as the name of the potential customer, contact information (address, telephone number, email address, etc.), identification information for identifying the potential customer (potential customer identification information. Hereinafter referred to as potential customer ID), and password. In addition, the potential customer information may include, for example, the target area (the area where the potential customer has shown interest in the provision of the additional provision information), and requests regarding the provision of the additional provision information (for example, posting period and posting fee).

[0073] The first server 2 receives the potential customer information from the call center terminal 3. As will be described later, the first server 2 receives business information including the potential customer information from the call center terminal 3. The first server 2 may manage the business information.

[0074] When a potential customer concludes a contract regarding the provision of additional provided information (target information) through the information providing system 101, the potential customer becomes an advertiser (customer). Therefore, after the conclusion of the contract, the potential customer information is managed by the advertisement management device 106 as the information of the advertiser described above. The business information after the conclusion of the contract may be managed by the advertisement management device 106 as the information of the advertiser. Also, the first server 2 may be managed by, for example, a newspaper company and / or a newspaper vendor.

[0075] The call center terminal 3 is an electronic terminal used in a call center. The call center terminal 3 is used, for example, by an operator who is an employee of the call center. That is, the operator is a user of the call center terminal 3. The call center conducts the business of finding potential customers who are considering the provision of additional provided information through the information providing system 101 by the operator making a call to a company. Also, the call center conducts the business of concluding a contract regarding the provision of the additional provided information between the found potential customer and the newspaper vendor in the call. The call center terminal 3 displays various information required in this operator's business. That is, the call center terminal 3 functions as an information presenting device that presents information. Also, the call center terminal 3 receives the input of the various information by receiving the operator's operation.

[0076] The store terminal 4 is an electronic terminal used in a newspaper store. The store terminal 4 is used by an employee of the newspaper store. That is, the employee of the newspaper store is a user of the store terminal 4. The newspaper store conducts the business of concluding a contract regarding the provision of the additional provided information to potential customers who have shown interest in the provision of the additional provided information in the sales area set for the newspaper store in addition to the newspaper sales business. The store terminal 4 displays and / or receives the input of various information required in this newspaper store's business.

[0077] 〔Configuration of the First Server〕 As shown in FIG. 1, the first server 2 includes, for example, a server-side control unit 21, a server-side communication unit 22, and a server-side storage unit 23.

[0078] The server-side communication unit 22 is a member that transmits and receives various information between the first server 2 via the first network 11. Further, the server-side communication unit 22 is a member that transmits and receives various information between the sales store terminal 4 via the second network 12. The server-side storage unit 23 is a member that stores various information used by the server-side control unit 21. The server-side storage unit 23 stores, for example, sales store management information and business information received from the call center terminal 3.

[0079] The server-side control unit 21 is a member that comprehensively controls each part of the first server 2. The server-side control unit 21 includes, for example, a sales store identification unit 211, a server-side management unit 212, and a server-side communication control unit 213.

[0080] The sales store identification unit 211 identifies the newspaper sales store corresponding to the sales store code (the sales store code associated with the potential customer information received from the call center terminal 3) included in the business information received from the call center terminal 3. The sales store identification unit 211 collates the sales store code received from the call center terminal 3 with the sales store management information stored in the server-side storage unit 23 to identify the newspaper sales store corresponding to the sales store code. Specifically, the sales store identification unit 211 identifies the sales store terminal 4 (for example, the email address of the sales store terminal 4) used by the newspaper sales store corresponding to the sales store code. When the business information includes a plurality of sales store codes, the sales store identification unit 211 identifies the sales store terminals 4 used by the newspaper sales stores corresponding to each of the sales store codes.

[0081] The server-side management unit 212 manages the sales store management information by performing, for example, the following processes.

[0082] The server-side management unit 212 obtains information on newspaper vendors in each region (vendor name, sales region, vendor code, and contact information) from the newspaper company. The server-side management unit 212 obtains subscriber information and free user information including the vendor code from the second server 102. Hereinafter, subscriber information and free user information may also be collectively referred to as user information. In addition, the server-side management unit 212 obtains information indicating browsing-related information (browsing history, purchase history, and store entry history) associated with the vendor code from the second server 102.

[0083] When the server-side management unit 212 obtains information on newspaper vendors, user information, and browsing-related information, it associates the user information and the browsing-related information with the information on the newspaper vendor by matching the vendor code.

[0084] The server-side management unit 212 associates subscriber number information with the information on the newspaper vendor by counting the number of obtained subscriber information for each vendor code. In addition, the server-side management unit 212 associates free user number information with the information on the newspaper vendor by counting the number of obtained free user information for each vendor code.

[0085] The server-side management unit 212 associates view count information indicating the view count with the information on the newspaper vendor by referring to the browsing history information and counting the number of views of additional provided information during a predetermined period for each vendor code. When there is browsing history information of a plurality of additional provided information associated with the vendor code, the server-side management unit 212 may count the view count for each additional provided information, or may count the total value of the view counts for the plurality of additional provided information.

[0086] For each newspaper vendor code, the server-side management unit 212 refers to the purchase history information and counts the number of purchases of products or services based on the viewing of additional offering information within a predetermined period, and associates the purchase number information indicating the purchase number with the information of the newspaper vendor. When there is purchase history information of a plurality of additional offering information associated with the newspaper vendor code, the server-side management unit 212 may count the purchase number for each additional offering information, or may count the total value of the purchase numbers for the plurality of additional offering information.

[0087] For each newspaper vendor code, the server-side management unit 212 refers to the store entry history information and counts the number of store entries of users into the physical store within a predetermined period, and associates the store entry number information indicating the store entry number with the information of the newspaper vendor.

[0088] The first server 2 may obtain the subscriber number information, free user number information, view count information, purchase number information, and store entry number information from the second server 102.

[0089] When a plurality of contact addresses are included in one user information, a newspaper vendor code is associated with each of the contact addresses. In this case, each of the contact addresses may be a target for counting the number of users, or one contact address set among the plurality of contact addresses may be a target for counting the number of users.

[0090] When the server-side management unit 212 obtains the information of the newspaper vendor, user information, or viewing-related information, it may update the vendor management information. Also, when the server-side management unit 212 obtains information indicating the closure of the newspaper vendor from the newspaper company, or obtains the cancellation information of the subscriber from the second server 102, it may update the vendor management information.

[0091] The server-side management unit 212 may manage business information in the server-side storage unit 23. For example, each time the server-side management unit 212 obtains business information from the call center terminal 3, it may store or update the business information in the server-side storage unit 23.

[0092] The server - side communication control unit 213 controls the server - side communication unit 22. For example, the server - side communication control unit 213 receives business information from the call center terminal 3. Also for example, the server - side communication control unit 213 provides potential customer information associated with the store code set for the newspaper store to the store terminal 4 used by the newspaper store specified by the store specifying unit 211. That is, the first server 2 functions as an information - providing device that provides the potential customer information to the store terminal 4 used by the newspaper store corresponding to the store code associated with the potential customer information received from the call center terminal 3. The server - side communication control unit 213 may transmit the business information (the business information that is the source for specifying the store terminal 4) used for this specification to the store terminal 4.

[0093] Also, when the store specifying unit 211 specifies a plurality of newspaper stores, the server - side communication control unit 213 provides the potential customer information corresponding to each of the plurality of newspaper stores to the store terminals 4 (a plurality of store terminals 4) used by each of the plurality of newspaper stores.

[0094] 〔Configuration of Call Center Terminal〕 As shown in FIG. 1, the call center terminal 3 includes, for example, a terminal - side control unit 31, an operation unit 32, a display unit 33, a terminal - side communication unit 34, and a terminal - side storage unit 35. The call center terminal 3 The operation unit 32 is a member that receives the operator's operations. The display unit 33 is a member that displays various information. The operation unit 32 and the display unit 33 may be realized by a touch panel. The terminal - side communication unit 34 is a member that transmits and receives various information to and from the first server 2 via the first network 11. The terminal - side storage unit 35 is a member that stores various information used by the terminal - side control unit 31. The terminal - side storage unit 35 stores, for example, business information and store management information received from the first server 2.

[0095] The terminal - side control unit 31 is a member that comprehensively controls each part of the call center terminal 3. The terminal - side control unit 31 includes, for example, a code specifying unit 311, a display control unit 312, a terminal - side management unit 313, and a terminal - side communication control unit 314.

[0096] When it is considered to provide target information to the information providing system 101, when the code specifying unit 311 receives an input of a target area to be provided with the target information through the information providing system 101, it specifies a store code corresponding to the target area. The code specifying unit 311 functions as a specifying unit for specifying the store code.

[0097] When the operation unit 32 receives an input of a target area being considered by a potential customer, the code specifying unit 311 specifies a sales area including the target area (a sales area corresponding to the target area) from among the sales areas included in the store management information stored in the server-side storage unit 23.

[0098] For example, when the information input as the target area is a city, town, or village name, the code specifying unit 311 specifies all the sales areas including the city, town, or village from among the sales areas included in the store management information. For example, when the information input as the target area is an area within a city, town, or village (e.g., the northern area, eastern area, etc. within a city, town, or village), the code specifying unit 311 specifies all the sales areas including the area from among the sales areas included in the store management information. For example, when the information input as the target area is an area spanning multiple cities, towns, or villages (e.g., the Hanshin area, the Kita-Setsu area, etc.), the code specifying unit 311 specifies all the sales areas including the area from among the sales areas included in the store management information. For example, when the information input as the target area is not only a city, town, or village name but also information indicating a cho, oaza, or building number, the code specifying unit 311 specifies all the sales areas that match up to the cho, oaza, or building number from among the sales areas included in the store management information.

[0099] For example, the code identification unit 311 divides the input target area and the sales area included in the store management information into the smallest preset area divisions. The smallest area division may be any area division that can identify all the sales areas including the target area in the comparison between the input target area and the sales area. For example, it is information indicating up to a cho (a Japanese administrative division) or a building number. The code identification unit 311 identifies the sales areas including the area division that matches the smallest area division obtained by dividing the target area by comparing the smallest area division obtained by dividing the target area with the smallest area division obtained by dividing the sales area.

[0100] For example, in the example of FIG. 4 described later, consider the case where the code identification unit 311 identifies all the sales areas including the input target area by comparing the smallest divided area divisions, i.e., comparing chos with each other.

[0101] When the input information is "northern part of Area A", the code identification unit 311 can identify all the sales areas included in the "northern part of Area A" by comparing the divided chos with each other. For example, when "the whole of Town α in Area A" and "the whole of Town β in Area A" are set as the "northern part of Area A", the code identification unit 311 can identify "Store A1", "Store A2", and "Store A3" for which "the whole of Town α in Area A" and "the whole of Town β in Area A" are set as sales areas.

[0102] Also, for example, when the input information is "Blocks 1 to 3, Town β, Area A", the code identification unit 311 can identify "Store A1" for which "Blocks 1 to 5, Town β, Area A" is set as a sales area. Also, for example, when the input information is "Blocks 4 to 6, Town β, Area A", the code identification unit 311 can identify "Store A2" and "Store A3" for which "Blocks 1 to 5, Town β, Area A" and "Blocks 6 to 8, Town β, Area A" are set as sales areas.

[0103] In this way, by collating the smallest divided regional divisions with each other, the code specifying unit 311 can specify all the sales regions including the target region regardless of how the target region is specified and how the sales region is set. That is, even if the target region is specified in a form that does not match the sales region set for each newspaper sales store by the above-described collation, the code specifying unit 311 can specify all the sales regions including the target region.

[0104] The code specifying unit 311 specifies the store code corresponding to the specified sales region as the store code corresponding to the input target region. When the code specifying unit 311 specifies a plurality of sales regions including the target region, it specifies the store codes (a plurality of store codes) corresponding to each of the specified sales regions. In the example of FIG. 4, when "Block 4 to Block 6, β-chō, A District" is input as the target region, the code specifying unit 311 specifies the store codes "A002" and "A003" corresponding to the "A2 Sales Store" and the "A3 Sales Store".

[0105] When the operation unit 32 receives an input of another target region as the target region (when there is a change in the input content of the target region), the code specifying unit 311 may specify the store code corresponding to the other target region.

[0106] The code specifying unit 311 may obtain store management information from the first server 2 when the operation unit 32 receives an input of the target region. However, the terminal-side control unit 31 may obtain store management information from the first server 2 before the state where the input of the target region can be received, such as when the call center terminal 3 is started. Further, when the server-side control unit 21 updates the store management information, it may transmit the store management information to the call center terminal 3. That is, the code specifying unit 311 may receive the store management information from the first server 2 every time the store management information is updated.

[0107] The display control unit 312 controls the display unit 33. For example, by referring to the store management information stored in the terminal-side storage unit 35, the display control unit 312 displays on the display unit 33 the number of users indicated by the user number information associated with the store code specified by the code specifying unit 311. When the code specifying unit 311 specifies a plurality of store codes, the display control unit 312 displays on the display unit 33 the number of users for each of the specified store codes and / or the total value of the number of users.

[0108] As described above, the user number information includes subscriber number information and free user number information. The display control unit 312 may display on the display unit 33 the number of subscribers indicated by the subscriber number information associated with the store code and the number of free users indicated by the free user number information associated with the store code, respectively.

[0109] In addition, for example, by referring to the store management information stored in the terminal-side storage unit 35, the display control unit 312 may display on the display unit 33 the browsing-related information associated with the store code specified by the code specifying unit 311. As the browsing-related information, the display control unit 312 may display on the display unit 33 the number of views of the additional offering information associated with the store code and the number of purchases of products or services purchased based on the viewing of the additional offering information. Further, the display control unit 312 may display on the display unit 33 the number of visits to the physical store associated with the store code as the browsing-related information.

[0110] In this embodiment, the display control unit 312 will be described as displaying the number of users, the number of views, the number of purchases, and the number of store entrances corresponding to the store code specified by the code identification unit 311 on the display unit 33, but it is not limited to this. The display control unit 312 may display, for example, only the number of users. Also, the display control unit 312 may display, for example, only the number of subscribers or only the number of free users. Further, the display control unit 312 does not necessarily have to display all of the number of views, the number of purchases, and the number of store entrances, and may display at least any one of the number of views, the number of purchases, and the number of store entrances. For information that is not displayed, management by the server-side management unit 212 and counting processing by the terminal-side management unit 313 do not have to be performed.

[0111] In this embodiment, the call center terminal 3 will be described as including a display unit 33 and a display control unit 312 that controls the display unit 33. However, the call center terminal 3 only needs to include a presentation unit that presents various information and a presentation control unit that controls the presentation unit. The display unit 33 and the display control unit 312 are examples of the presentation unit and the presentation control unit, and the presentation unit may be, for example, a speaker that outputs sounds such as voices.

[0112] The terminal-side management unit 313 manages business information in the terminal-side storage unit 35. The business information is information in which the store code specified by the code identification unit 311, lead information indicating a ranking related to contract conclusion set for potential customers, and contract information indicating the content of the contract with potential customers are associated with the potential customer information. That is, the terminal-side management unit 313 functions as a management unit that manages potential customer information regarding potential customers who have shown interest in the provision of additional offer information in the target area, in association with the store code specified by the code identification unit 311.

[0113] Lead information is set by an operator for potential customers and indicates whether a contract has been completed or the degree of likelihood of contract conclusion. Lead information includes, for example, contract completion information, visit confirmation information, and visit schedule information. Contract completion information indicates that a contract has been concluded at the call center. Visit confirmation information indicates that the call center has determined the specific visit date and time from the newspaper vendor to the potential customer. The visit confirmation information may include information indicating the visit date and time. Visit schedule information indicates that the call center has not determined the specific visit date and time from the newspaper vendor to the potential customer, but it has been determined that the newspaper vendor will make a visit.

[0114] When the operation unit 32 receives an input of a target area, for example, the terminal-side management unit 313 may store all of the store codes corresponding to the target area specified by the code specification unit 311 in the terminal-side storage unit 35. When the operation unit 32 receives an input of potential customer information, the terminal-side management unit 313 stores all of the store codes specified by the code specification unit 311 in the terminal-side storage unit 35 in association with the potential customer information. When the operation unit 32 receives an input of lead information set for the potential customer indicated by the potential customer information, the terminal-side management unit 313 stores the lead information in the terminal-side storage unit 35 in association with the potential customer information. When the operation unit 32 receives an input of contract information indicating the content of the contract with the potential customer indicated by the potential customer information, the terminal-side management unit 313 stores the contract information in the terminal-side storage unit 35 in association with the potential customer information.

[0115] The terminal-side management unit 313 may manage the distributor management information in the terminal-side storage unit 35. For example, each time the terminal-side management unit 313 acquires the distributor management information from the first server 2, it may store or update the distributor management information in the terminal-side storage unit 35. Further, when the code identification unit 311 identifies a plurality of distributor codes, the terminal-side management unit 313 may calculate the total value of the number of subscribers and the total value of the number of free users for each of the distributor codes. The terminal-side management unit 313 may calculate the total value of the number of users obtained by adding up the total value of the number of subscribers and the total value of the number of free users.

[0116] The terminal-side communication control unit 314 controls the terminal-side communication unit 34. For example, the terminal-side communication control unit 314 transmits the business information stored by the terminal-side management unit 313 in the terminal-side storage unit 35 to the first server 2. Also for example, the terminal-side communication control unit 314 receives the distributor management information from the call center terminal 3.

[0117] 〔Data Structure〕 FIG. 3 and FIG. 4 are diagrams showing an example of the data structure of various types of information. Reference numeral 1001 in FIG. 3 is a diagram showing an example of the data structure of the distributor code. Reference numeral 1002 in FIG. 3 is a diagram showing an example of the data structure of the electronic newspaper. Reference numeral 1003 in FIG. 3 is a diagram showing an example of the data structure of the additional provided information.

[0118] As shown by reference numeral 1001 in FIG. 3, user information (specifically, subscriber ID, free user ID, or terminal ID) is associated with the distributor code. The distributor code includes, for example, distribution area information indicating the distribution area and sales area information indicating the sales area. As the distribution area information, for example, it includes prefecture information indicating the prefecture, wide area information indicating the wide area, and city / town / village information indicating the city / town / village. For example, when the sales area information indicates "Block ○, Lot ○, No. ○ to No. ○, Abeno-ku, Osaka City", for example, the city / town / village information indicates "Osaka City", the wide area information indicates "Kinki", and the prefecture information indicates "Osaka Prefecture".

[0119] As shown by reference numeral 1002 in FIG. 3, the electronic newspaper is associated with issue area information indicating the area where the electronic newspaper is issued. The issue area information is, for example, information indicating the prefecture information, wide area information, or city, town, and village information included in the store code. That is, the electronic newspaper is associated with the store code. Therefore, the second server 102 can provide the first electronic terminal 108 with the electronic newspaper (the electronic newspaper of the edition distributed in the distribution area included in the store code) associated with the specified store code (specifically, the issue area information).

[0120] The issue area information is associated with article information (article information extracted by the article extraction device 104) indicating the articles published in the electronic newspaper and / or published advertisement information indicating the advertisements published in the electronic newspaper.

[0121] The article information is associated with page number information, area information, voice information, and headline information. For the published advertisement information, page number information, voice information, and area information are associated. The area information is information indicating the area where an article or advertisement is placed. The voice information is information obtained by voice-converting the text information included in the article information or the published advertisement information, or information obtained by voice-converting the text information obtained by performing character recognition processing on the image information. The headline information is information indicating the headline of the article.

[0122] The article information may include both text information and image information indicating the substantial content of the article, or may include either the text information or the image information. Similarly, the published advertisement information may include both text information and image information indicating the substantial content of the advertisement, or may include either of them.

[0123] As shown by reference numeral 1003 in FIG. 3, the additional provided information is associated with the publication area information. The publication area information is associated with the sales area information or distribution area information of the store code as described above. That is, the additional provided information is associated with the store code.

[0124] The additional provided information includes text information and / or image information. The text information and the image information are each information indicating the substantial content such as the advertising information of a company or a public organization. The image information may be in either the form of a still image or a moving image. When both a still image and a moving image are registered in the form of the same advertiser (requestor) as the image information, the still image and the moving image are registered in association with each other.

[0125] As described above, a URL of a purchase site may be associated with the additional provided information.

[0126] Reference numeral 1011 in FIG. 4 is a diagram showing an example of the data structure of the store management information. Reference numeral 1012 in FIG. 4 is a diagram showing an example of the data structure of the sales information.

[0127] As shown by reference numeral 1011 in FIG. 4, the store management information is information in which information of the newspaper store (store name, sales area, store code, and contact information) is associated with the area where the newspaper store is located. In the example of FIG. 4, for example, in "Area A", information of newspaper stores "Store A1", "Store A2", "Store A3",... located in Area A is associated, and in "Area B",... information similar to that of "Area A" is also associated.

[0128] In addition, the store management information is information in which user number information (subscriber number information and free user information) and browsing-related information (number of views of the additional provided information and number of purchases of products or services based on the views of the additional provided information) are associated with the information of each newspaper store. In FIG. 4, as an example, the number of views and the number of purchases in the most recent one month are shown. As the browsing-related information, as described above, the number of visits of users to the actual store may be included.

[0129] The user number information may include each of the subscriber number information and the free user information, or may indicate the total value of the number of subscribers and the number of free users. When a plurality of additional provided information is associated with the store code, the number of views may be the number of views for each additional provided information, or may be the total value of the number of views for each of the plurality of additional provided information. Regarding the number of purchases, it may be the number of purchases for each additional provided information, or may be the total value of the number of purchases corresponding to each of the plurality of additional provided information.

[0130] As shown in FIG. 4, the user number information and the viewing-related information associated with the information of each newspaper store are information aggregated for each store code. Not limited to this, the information serving as the aggregation source may be registered in association with the store code so that the user number information and the viewing-related information can be aggregated for each store code.

[0131] As shown by reference numeral 1012 in FIG. 4, the business information includes potential customer information, a store code, and lead information. As described above, the potential customer information is information regarding potential customers who have shown interest in the provision of additional provided information. The store code is the store code corresponding to the target area in which the potential customer has shown such interest (the store code specified by the code specifying unit 311). The lead information is information indicating a ranking regarding the conclusion of a contract with the potential customer. Further, the business information further includes contract information indicating the content of the contract when the contract is concluded.

[0132] 〔Flow of Processing in the Advertiser Recruitment System〕 FIG. 5 is a flowchart showing an example of the flow of processing in the first server 2, the call center terminal 3, and the store terminal 4. In particular, the flow of processing in the call center terminal 3 shows an example of an information presentation method for presenting information.

[0133] An operator conducts operations using the call center terminal 3. The operator makes calls to enterprises and / or public organizations included in the enterprise list previously obtained by the call center to find potential customers who are considering the provision of additional information in a certain area. The called party of the operator becomes a potential customer. The enterprise list is prepared for each area (for example, for each municipality), and is a list of the names and contact information of enterprises (enterprises that can conduct business in a certain area) and / or public organizations that can provide additional information in a certain area.

[0134] The operator conducts a hearing on the target area where the potential customer is considering the provision of additional information, along with an introduction of the information provision system 101, to the called potential customer. If the operator can conduct a hearing on the target area from the potential customer, the operator inputs the target area into the call center terminal 3 via the operation unit 32. In the call center terminal 3, the code identification unit 311 determines whether the input of the target area has been received via the operation unit 32 (S1). That is, the code identification unit 311 determines whether the input has been received until the input of the target area is received (NO in S1).

[0135] When the operator inputs the target area, the code identification unit 311 determines that the input of the target area has been received. In this case (YES in S1), the terminal-side communication control unit 314 transmits a request to transmit the sales store management information to the first server 2 (S2). In the first server 2, when the server-side communication control unit 213 receives the request to transmit the sales store management information from the call center terminal 3, the server-side communication control unit 213 transmits the sales store management information stored in the server-side storage unit 23 to the call center terminal 3 (S3).

[0136] When the code identification unit 311 receives the store management information from the first server 2, it identifies the sales area including the target area input in S1 from among the sales areas included in the store management information (S4). Then, the code identification unit 311 extracts the store code corresponding to the identified sales area (S5). In this way, when the code identification unit 311 receives the input of the target area, it identifies the store code corresponding to the target area. S5 is an example of a specific step for identifying the store code.

[0137] When the code identification unit 311 identifies the store code, the display control unit 312 displays the number of users corresponding to the store code (the number of users in the sales area indicated by the store code corresponding to the input target area) on the display unit 33 (S6). S6 is an example of a presentation step for presenting the number of users. As described above, the display control unit 312 may display the number of subscribers and the number of free users respectively as the number of users, or may display the total value of the number of subscribers and the number of free users.

[0138] When a plurality of store codes are identified, the display control unit 312 may display the number of users corresponding to each of the plurality of store codes. Alternatively, the terminal-side management unit 313 may count the total value of the number of users, and the display control unit 312 may display the total value on the display unit 33. The display control unit 312 may display the total value of the number of subscribers corresponding to each of the plurality of store codes and the total value of the number of free users corresponding to each of the plurality of store codes respectively as the total value, or may display the value obtained by adding up these total values.

[0139] Also, in S6, the display control unit 312 may display the browsing-related information corresponding to the store code identified by the code identification unit 311 on the display unit 33. The display control unit 312 may display the above-described number of views and the number of purchases on the display unit 33 as the browsing-related information. Further, the display control unit 312 may display the above-described number of store visits on the display unit 33 as the browsing-related information.

[0140] When a plurality of additional offering information is associated with the above-mentioned store code, the display control unit 312 may display the number of views and the number of purchases for each additional offering information, or may display the total value of the number of views and the total value of the number of purchases. Further, when a plurality of store codes are specified, the display control unit 312 may display the total value of the number of views, the total value of the number of purchases, and the total value of the number of store visits for each of the plurality of store codes.

[0141] The operator conveys the number of users and the like displayed on the display unit 33 to potential customers. At this time, the operator may convey information about the newspaper store corresponding to the store code to potential customers.

[0142] Thereafter, in the call center terminal 3, the terminal-side management unit 313 determines whether it has received an input of potential customer information regarding the potential customer from the potential customer who has conveyed the number of users and the like via the operation unit 32 (S7). That is, the terminal-side management unit 313 makes a determination on the input until it receives an input of potential customer information (NO in S7).

[0143] The operator conveys the above-mentioned number of users and the like and conducts sales activities towards contract conclusion by providing a detailed explanation of the information providing system 101 and the like. As a result, the operator can hear various information (including requests and the like) regarding potential customers, and input this information as potential customer information into the call center terminal 3.

[0144] When the operator inputs potential customer information, the terminal-side management unit 313 determines that it has received an input of potential customer information. In this case (YES in S7), the terminal-side management unit 313 associates the store code specified by the code specifying unit 311 with the potential customer information and stores it in the terminal-side storage unit 35 as sales information (S8).

[0145] If the operator continues the sales activities towards contract conclusion and manages to conclude a contract with the called potential customer, the operator inputs, via the operation unit 32, contract information indicating the details of the contract into the call center terminal 3. The terminal-side management unit 313 associates the contract information with the potential customer information indicating the potential customer and stores it as sales information in the terminal-side storage unit 35. Further, the terminal-side management unit 313 sets contract completion information as lead information.

[0146] On the other hand, if the operator conducts sales activities towards contract conclusion but fails to conclude a contract with the called potential customer, the contract information is not included in the sales information. However, if the operator determines the specific visit date and time from the newspaper vendor to the potential customer, the operator may input, via the operation unit 32, the fact that the specific visit date and time have been determined and the visit date and time. In this case, the terminal-side management unit 313 sets visit confirmation information as lead information. Also, if the operator has not determined the specific visit date and time from the newspaper vendor but it has been determined that the newspaper vendor will make a visit, the operator may input, via the operation unit 32, only the fact that the visit has been determined. In this case, the terminal-side management unit 313 sets visit scheduled information as lead information.

[0147] The exchange of information between the operator and the potential customer, such as the introduction of the information providing system 101, the hearing of the target area, and the hearing of information regarding the potential customer, may be carried out by a single call or over multiple calls.

[0148] Thereafter, the terminal-side communication control unit 314 transmits the sales information stored in the terminal-side storage unit 35 to the first server 2. As described above, if a contract is concluded at the call center, the terminal-side communication control unit 314 transmits the sales information including the conclusion completion information and the contract information to the first server 2. If a contract is not concluded at the call center, the terminal-side communication control unit 314 transmits the sales information that does not include the contract information and includes the visit confirmation information or the visit scheduled information to the first server 2.

[0149] At the first server 2, when the sales store specifying unit 211 receives business information, it specifies the newspaper sales store corresponding to the sales store code included in the business information (the sales store code specified by the code specifying unit 311) (S10). Thereby, the sales store specifying unit 211 specifies the sales store terminal 4 of the newspaper sales store. When there are a plurality of sales store codes specified by the code specifying unit 311, the sales store specifying unit 211 specifies the newspaper sales stores corresponding to each of the plurality of sales store codes. Then, the server-side communication control unit 213 transmits the received business information to the sales store terminal 4 of the specified newspaper sales store (S11).

[0150] At the sales store terminal 4 that has received the business information, the control unit displays the information regarding the potential customers on the display unit. Specifically, the control unit of the sales store terminal 4 displays the potential customer information, lead information, and contract information included in the business information on the display unit (S12). The operator may inform the employee of the newspaper sales store that there is a potential customer who shows interest in the provision of additional offer information in the target area. In this case, the employee of the newspaper sales store may, upon receiving the communication from the operator, cause the business information to be displayed on the sales store terminal 4.

[0151] Thereby, the employee of the newspaper sales store can grasp whether a contract has been concluded with the potential customer at the call center. When a contract has been concluded at the call center, since the contract information is included in the business information, the employee of the newspaper sales store can grasp the content of the contract with the potential customer. When a contract has not been concluded at the call center, the employee of the newspaper sales store can make contact with the potential customer for contract conclusion. The employee of the newspaper sales store can make contact with the potential customer after grasping whether the visit date and time have been determined based on the lead information. Further, when the potential customer's request is included in the potential customer information, the employee of the newspaper sales store can conduct sales for contract conclusion in accordance with the potential customer's request.

[0152] However, the lead information may not be included in the business information. Even in this case, the employee of the newspaper sales store can grasp whether a contract has been concluded at the call center based on whether the contract information is included in the business information.

[0153] In the flow shown in FIG. 5, in accordance with the transmission request of the store management information from the call center terminal 3 at S2, in S3, the first server 2 transmits the store management information to the call center terminal 3, and the call center terminal 3 receives the store management information. However, as described above, the call center terminal 3 may acquire the store management information from the first server 2 before the reception of the input of the target area becomes possible or every time the store management information is updated. In this case, in S4, the code specifying unit 311 may specify the store code using the store management information acquired in advance (the store management information stored in the terminal-side storage unit 35). Therefore, in this case, the processes of S2 and S3 are not executed.

[0154] (Effect) As described above, when the call center terminal 3 receives the input of the target area, it specifies the store code corresponding to the target area and displays the number of users corresponding to the specified store code. Therefore, the operator can present the accurate number of users in the area where the potential customer wants to provide additional information to the potential customer.

[0155] Therefore, the potential customer can grasp the accurate number of users in the target area input by the operator, and based on the accurate information, can consider whether to provide additional information in the target area. Also, the operator can grasp the accurate number of users. Therefore, the operator can conduct sales activities towards contract conclusion. That is, the operator can conduct the sales activities efficiently.

[0156] In addition, the call center terminal 3 displays the number of views of the additional information corresponding to the specified store code, and the number of purchases of the product or service based on the view of the additional information. Also, the call center terminal 3 displays the number of visitors to the physical store corresponding to the specified store code. Therefore, the potential customer can consider whether to provide additional information in the target area based on more accurate information. Also, the operator can conduct the above sales activities efficiently based on more accurate information.

[0157] In addition, since the operator can conduct a hearing from potential customers on the results of such considerations, the operator can easily identify potential customers (potential customers with high interest in the offering) who show interest in the provision of additional offering information in the target area. Therefore, the operator can introduce such potential customers to newspaper vendors who conduct newspaper sales and advertisement provision operations in the sales area corresponding to the target area.

[0158] As described above, the call center terminal 3 transmits the potential customer information regarding potential customers who show interest in the provision of additional offering information in the target area, and the business information associated with the store code identified by the code identification unit 311, to the first server 2. The first server 2 transmits the business information to the store terminal 4 of the newspaper vendor corresponding to the store code. Therefore, the newspaper vendor can conduct business towards contract conclusion based on the introduction from the operator and the business information. That is, the newspaper vendor can efficiently conduct business towards contract conclusion. Further, in the business for contract conclusion, by the call center and the newspaper vendor collaborating with each other, the call center can back up the contract conclusion by the newspaper vendor.

[0159] In addition, the operator may convey the potential customer information and the newspaper vendor corresponding to the store code identified by the code identification unit 311 to the sales staff of the call center. Further, the call center terminal 3 may transmit the business information to the electronic terminal used by the sales staff of the call center. In this case, the sales staff of the call center can efficiently conduct business towards contract conclusion.

[0160] Also, as described above, in the information providing system 101, the user can view the additional provided information and the posted information via the first electronic terminal 108 in units of the store codes corresponding to the set contact destinations. Also, in the information providing system 101, the advertiser can add and update the additional provided information and the posted information at any time. Therefore, according to the information providing system 101, the user can view the real-time additional provided information and the posted information specialized for the area where the user is located at a desired timing.

[0161] By using such an information providing system 101, the operator and the employees of the newspaper store can appeal to potential customers that it is possible to provide additional provided information and posted information specialized for the area set by the user and in real time. The area set by the user is usually the area where the user lives or stays. Therefore, it is possible to appeal to potential customers that the number of customers visiting the store can be expected to increase by providing additional provided information and posted information specialized for the area set by the user. By such an appeal, the possibility of concluding a contract with potential customers can be increased.

[0162] <Modification Example 1> Examples of the operator's work include, for example, the following two types of work.

[0163] (A) A task of making a phone call to potential customers based on the company list, introducing the information providing system 101, and conducting a hearing on the target area.

[0164] (B) A task of making a phone call to potential customers who have been able to conduct a hearing on the target area, presenting the number of users, etc. in the sales area corresponding to the target area, providing a detailed explanation of the information providing system 101, and conducting a hearing on various information about the potential customers. That is, a task of conducting sales towards contract conclusion.

[0165] In this embodiment, it has been described assuming that the operator who performs the operations (A) and (B) is the same person, but the operations (A) and (B) may be performed by different operators. For example, in a call center, the seat for performing the operation (A) and the seat for performing the operation (B) may be provided separately.

[0166] In this case, the operator who performs the operation (A) may hand over (toss up) information including, for example, the target area and information (name, contact information, etc.) of potential customers who are considering providing additional offering information in the target area to the operator who performs the operation (B). Based on the information received, the operator who performs the operation (B) may present the number of users specified by the call center terminal 3 or the like to the potential customer, or may input potential customer information regarding the potential customer.

[0167] In the operation (B), when a contract is concluded, the sales activities at the call center are closed. On the other hand, even when a contract is not concluded, the call center terminal 3 transmits sales information (potential customer information) to the sales store terminal 4 of the newspaper sales store corresponding to the specified sales store code. Also, the operator can inform the employee of the newspaper sales store that there are potential customers who are interested in providing additional offering information in the target area. The transmission and communication of these information are also referred to as toss up. Then, the employee of the newspaper sales store conducts sales activities towards contract conclusion. When a contract is concluded, the sales activities at the newspaper sales store are closed.

[0168] <Modification Example 2> In this embodiment, the call center terminal 3 used in the call center displays the number of users corresponding to the specified sales store code or the like, and the operator conveys the displayed number of users or the like to the potential customer. However, an electronic terminal other than the call center terminal 3 may have the functions of the call center terminal 3. In this case, the call center may not be included in the advertiser recruitment system 1.

[0169] For example, the electronic terminal used by a potential customer may have the functions of the call center terminal 3. In this case, when the potential customer inputs a target area to the electronic terminal, the electronic terminal may identify the store code corresponding to the target area and display the number of users corresponding to the identified store code. Even in this case, since the potential customer can grasp the exact number of users in the input target area, etc., based on the accurate information, the potential customer can consider whether to provide additional information in the target area.

[0170] If, as a result of consideration, the potential customer determines to provide additional information in the above target area, the potential customer may input information about himself / herself (potential customer information) to the above electronic terminal. In this case, the electronic terminal transmits the input potential customer information and the business information associated with the identified store code to the first server 2. The first server 2 transmits the business information to the store terminal 4 of the newspaper store corresponding to the store code included in the received business information. Thereby, the employee of the newspaper store can conduct sales for contract conclusion with the potential customer who shows interest in providing additional information in the target area input to the above electronic terminal. Therefore, the employee of the newspaper store can conduct the sales efficiently.

[0171] Also, for example, the store terminal 4 may have the functions of the call center terminal 3. In this case, the employee of the newspaper store may interview a potential customer about the target area and potential customer information and input this information to the store terminal 4. Since the store terminal 4 can display the number of users corresponding to the store code corresponding to the input target area, the employee of the newspaper store can grasp the exact number of users in the input target area. Therefore, the employee of the newspaper store can conduct sales for contract conclusion efficiently.

[0172] 〔Example of realization by software〕 The functions of the call center terminal 3 (hereinafter referred to as the "device") are programs for causing a computer to function as the device, and can be realized by programs for causing a computer to function as each control block of the device (particularly each part included in the terminal side control unit 31). The same applies to the first server 2 (hereinafter also referred to as the "device" in the same manner as the call center terminal 3). It can be realized by a program for causing a computer to function as each control block of the device (particularly each part included in the server side control unit 21).

[0173] In this case, the above device includes, as hardware for executing the above program, a computer having at least one control device (for example, a processor) and at least one storage device (for example, a memory). By executing the above program with this control device and storage device, each function described in the above embodiment is realized.

[0174] The above program may be recorded on one or more computer-readable recording media, not temporarily. This recording medium may or may not be provided in the above device. In the latter case, the above program may be supplied to the above device via any wired or wireless transmission medium.

[0175] Also, part or all of the functions of each of the above control blocks can also be realized by a logic circuit. For example, an integrated circuit in which a logic circuit functioning as each of the above control blocks is formed is also included in the scope of the present invention. In addition to this, for example, it is also possible to realize the functions of each of the above control blocks by a quantum computer.

[0176] Also, each process described in each of the above embodiments may be executed by AI (Artificial Intelligence). In this case, the AI may operate on the above control device, or may operate on another device (for example, an edge computer or a cloud server, etc.).

[0177] 〔Supplementary Notes〕 The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope indicated in the claims. Embodiments obtained by appropriately combining the technical means disclosed in different embodiments are also included in the technical scope of the present invention.

Description of Reference Numerals

[0178] 1 Advertiser Recruitment System (System) 2 First Server (Information Providing Device) 3 Call Center Terminal (Information Presenting Device) 311 Code Specifying Unit (Specifying Unit) 312 Display Control Unit (Presentation Control Unit) 313 Terminal-Side Management Unit 4 Retailer Terminal (Electronic Terminal) 101 Information Providing System

Claims

1. The store code indicating the sales area where a newsstand can sell paper newspapers is associated with the number of destinations for providing the additional provided information, which provides the user with an electronic newspaper and additional provided information provided together with the electronic newspaper, or provides only the additional provided information, through an information providing system. When it is considered to provide the target information that becomes the additional provided information to the information providing system, when receiving the input of the target area to be provided with the target information through the information providing system, a specifying unit that specifies the store code corresponding to the target area; A presentation control unit that presents the number of destinations indicated by the number-of-destinations information associated with the store code specified by the specifying unit; The store code is set by a newspaper company for the newsstand. The additional provided information is associated with the store code. The electronic newspaper is a newspaper obtained by digitizing the paper newspaper. The specifying unit is an information presentation device that specifies the sales area that overlaps with the input target area among a plurality of the sales areas, and specifies at least one store code indicating the sales area.

2. The specifying unit divides the input target area and a plurality of preset sales areas into preset minimum area divisions, and by collating the minimum area division obtained by dividing the target area with the minimum area divisions obtained by dividing each of the plurality of preset sales areas, specifies at least one store code indicating the sales area including the area division that matches the minimum area division obtained by dividing the target area. The information presentation device according to claim 1.

3. The store code is associated with browsing-related information related to browsing of the additional provided information. The presentation control unit presents the browsing-related information associated with the store code specified by the specifying unit. The information presentation device according to claim 1.

4. The browsing-related information is information indicating at least any one of the number of views of the additional provided information, the number of purchases of products or services based on the views of the additional provided information, and the number of visits of the user to a physical store. The information presentation device according to claim 3.

5. A management unit that manages potential customer information regarding potential customers who have shown interest in the provision of the target information in the target area in association with the store code identified by the identification unit, the information presentation device according to any one of claims 1 to 4.

6. The information presentation device according to claim 5, An information providing device that provides the potential customer information to an electronic terminal used by a newspaper store corresponding to the store code associated with the potential customer information received from the information presentation device, a system comprising.

7. An information presentation method executed in an information presentation device, For a store code indicating a sales area where a newspaper store can sell a paper newspaper, through an information providing system that provides an electronic newspaper and additional provided information provided together with the electronic newspaper to a user, or only provides the additional provided information, the number of providers information indicating the number of providers to which the additional provided information is provided is associated, When the identification unit provided in the information presentation device receives an input of a target area for which the target information to be the additional provided information should be provided through the information providing system when it is considered that the target information is provided to the information providing system, a specifying step of specifying the store code corresponding to the target area; A presentation control unit provided in the information presentation device includes a presentation step of presenting the number of providers indicated by the number of providers information associated with the store code specified in the specifying step, The store code is set by a newspaper company for the newspaper store, The additional provided information is associated with the store code, The electronic newspaper is a newspaper obtained by digitizing the paper newspaper, In the specifying step, among a plurality of the sales areas, the sales area that overlaps with the input target area is specified, and at least one store code indicating the sales area is specified, an information presentation method.

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