Information display system and information display program

Abstract

Provided are an information display system and an information display program that can display necessary information accurately with respect to a merchandise image in which a plurality of merchandise items are displayed. 【Solution means】The information display system is a system that displays a merchandise image related to a merchandise item on a user terminal, and includes a marker setting means for setting a marker indicating a specific location related to the merchandise item in the merchandise image, an additional information setting means for setting additional information indicating information related to the merchandise image in association with the marker, a database for storing the merchandise image, the marker, and the additional information, an operation detection means for detecting an operation on the marker in the merchandise image via a screen operation on the user terminal, and a display control means for referring to the database according to the operation detected by the operation detection means, acquiring the additional information corresponding to the marker, and displaying the acquired additional information on the merchandise image.

Description

Technical Field

[0001] The present invention relates to an information display system for displaying a commercial material image related to a commercial material on a user terminal, and an information display program.

Background Art

[0002] Conventionally, as a system for displaying a commercial material image related to a commercial material on a user terminal, for example, an information processing system such as Patent Document 1 has been proposed.

[0003] In Patent Document 1, a commercial material image showing the appearance of a commercial material and a display method of basic information related to the commercial material on a display terminal are defined, and an information processing system for displaying the commercial material image on the display terminal is disclosed. The information processing system of Patent Document 1 displays a commercial material image and basic information on a display terminal, and switches the displayed commercial material image to the display of another commercial material image in response to a screen switching instruction by the user. At this time, the basic information is superimposed on the new commercial material image without switching, or the basic information is switched and superimposed on the new commercial material image. Further, when a user performs a detailed information display operation while the basic information is superimposed on the commercial material image, the information processing system of Patent Document 1 superimposes the detailed information of the commercial material on the commercial material image.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] Here, in Patent Document 1, it is premised that in response to a switching instruction by the user, the display is switched to another merchandise image related to the same merchandise as the currently displayed merchandise image, and the basic information is superimposed without switching, or the display is switched to a merchandise image related to a merchandise different from the currently displayed merchandise image, and the basic information is switched to the basic information related to the new merchandise image and superimposed.

[0006] That is, in Patent Document 1, for example, when a plurality of merchandise or different merchandise are included and displayed in one merchandise image, the basic information, related information, and detailed information corresponding to each merchandise cannot be appropriately displayed. If all the basic information, related information, and detailed information corresponding to each merchandise are displayed, there is a concern that there will be too much information and it will be difficult to convey the original merchandise image of the merchandise image. On the other hand, if only the basic information, related information, and detailed information corresponding to a specific merchandise are displayed, there is a concern that the information regarding other merchandise will be insufficient. For this reason, the disclosed technology of Patent Document 1 does not disclose a mechanism for providing the user with exactly the necessary information regarding a merchandise image in which a plurality of merchandise are displayed.

[0007] Therefore, the present invention has been devised to solve the above-described problems, and an object thereof is to provide an information display system and an information display program capable of displaying necessary information without excess or deficiency regarding a merchandise image in which a plurality of merchandise are displayed.

Means for Solving the Problems

[0008] The information display system according to the first invention is an information display system that displays a product image related to a product on a user terminal, and includes a marker setting means for setting a marker indicating a specific location related to the product in the product image, an additional information setting means for setting additional information indicating information related to the product image in association with the marker, a database for storing the product image, the marker, and the additional information, an operation detection means for detecting an operation on the marker in the product image through a screen operation on the user terminal, and a display control means for referring to the database according to the operation detected by the operation detection means, acquiring the additional information corresponding to the marker, and displaying the acquired additional information on the product image. , the additional information setting means includes an array setting means for setting array information regarding a plurality of the commercial material images, the operation detection means detects a switching operation with a direction on the user terminal via a screen operation on the user terminal, and the display control means refers to the database based on the array information set by the array setting means and the direction of the switching operation, newly acquires a commercial material image different from the commercial material image displayed on the user terminal, and displays the newly acquired commercial material image on the user terminal. It is characterized by that.

[0010] The 2 information display system according to the invention is the 1 In the invention, the operation detection means acquires time information related to a screen operation on the user terminal, and the display control means, based on the acquired time information, acquires a product image different from the product image displayed on the user terminal when no operation is detected by the operation detection means for a certain period of time, and displays the acquired product image on the user terminal. It is characterized by that.

[0011] The 3 information display system according to the invention is, in the first invention, characterized in that the display control means controls the display position of the additional information on the product image based on the marker.

[0012] The 4 information display system according to the invention is, in the first invention, further provided with a social media information setting means for setting social media information related to the product or the provider of the product, and the display control means determines the display form of the social media information according to the content of the social media information, and displays the social media information on the user terminal based on the display form. It is characterized by that.

[0013] The 5The information display system according to the invention, in the first invention, User further includes status information acquisition means for acquiring status information regarding the provider of the commercial material, and the display control means controls the display of the commercial material image to be displayed on the user terminal or the additional information to be displayed on the commercial material image according to the status information.

[0014] The 6 information display system according to the invention, in the first invention, includes analysis information acquisition means for acquiring operation information regarding the operation detected by the operation detection means and acquiring analysis information analyzed based on the operation information.

[0015] The 7 information display program according to the invention is an information display program for displaying a commercial material image related to a commercial material on a user terminal, An array setting step of setting array information regarding a plurality of the commercial material images; a marker setting step of setting a marker indicating a specific location related to the commercial material in the commercial material image, an additional information setting step of setting additional information indicating information related to the commercial material image in association with the marker, a storage step of storing the commercial material image, the marker, and the additional information in a database, an operation detection step of detecting an operation on the marker in the commercial material image via a screen operation on the user terminal, and a display control step of referring to the database according to the operation detected in the operation detection step, acquiring the additional information corresponding to the marker, and displaying the acquired additional information on the commercial material image, and causing a computer to execute , the operation detection step detects a switching operation with a direction on the user terminal via a screen operation on the user terminal, and the display control step refers to the database based on the array information set by the array setting step and the direction of the switching operation, newly acquires a commercial material image different from the commercial material image displayed on the user terminal, and displays the newly acquired commercial material image on the user terminal. this.

Effects of the Invention

[0016] The first invention to the 6According to the invention, an information display system includes a marker setting means for setting a marker indicating a specific location in a merchandise image within the merchandise image, and an additional information setting means for setting additional information indicating information related to the merchandise image in association with the marker. Therefore, the display control means can acquire the additional information corresponding to the marker on the merchandise image and display the acquired additional information on the merchandise image. As a result, it becomes possible to display necessary information accurately with respect to a merchandise image in which a plurality of merchandise are displayed. Further, according to the first invention, the information display system sets array information regarding a plurality of commercial material images and detects a switching operation with a direction via a screen operation. Therefore, based on the array information and the direction of the switching operation, a new commercial material image can be acquired and displayed on the user terminal. Thereby, the user can smoothly switch the commercial material images.

[0018] In particular, According to the 2 invention, an information display system acquires time information related to screen operations. Therefore, when no operation is detected for a certain period of time, another merchandise image can be automatically acquired and displayed on the user terminal. As a result, the information display system can smoothly switch the merchandise image displayed on the user terminal.

[0019] In particular, according to the 3 invention, an information display system controls the display position of additional information on the merchandise image based on the marker. Therefore, the additional information corresponding to the marker can be displayed near the set location of the marker. As a result, the user can obtain information related to the merchandise image in a more intuitive display form.

[0020] In particular, according to the 4 invention, the social media information setting means sets social media information related to the merchandise or the provider of the merchandise. Therefore, the display control means can determine the display form according to the content of the social media information and display the social media information on the user terminal based on the display form. As a result, the information display system can appropriately display information related to the merchandise or its provider based on the set social media information.

[0021] In particular, according to the 5According to the invention, the status information acquisition means acquires status information regarding the user or the provider of the merchandise. Therefore, the display control means can control the display of the merchandise image and the additional information according to the status information. As a result, the information display system can provide an appropriate display based on the user's membership information and the sale information of the merchandise.

[0022] In particular, the 6 According to the invention, the analysis information acquisition means acquires operation information and acquires analysis information analyzed based on the operation information. Therefore, the analysis information can be shared with the provider of the merchandise. As a result, the provider of the merchandise can confirm the sales effect of the merchandise image and the additional information.

[0023] The 7 According to the invention, the operation detection step detects an operation on a marker in the merchandise image via a screen operation on the user terminal. Therefore, the display control step can refer to the database according to the operation detected in the operation detection step, acquire the additional information corresponding to the marker, and display the additional information on the merchandise image. As a result, it is possible to display necessary information on the merchandise image on which a plurality of merchandise are displayed without excess or deficiency. Further, according to the seventh invention, the information display program sets array information regarding a plurality of commercial material images and detects a switching operation with a direction via a screen operation. Therefore, based on the array information and the direction of the switching operation, a new commercial material image can be acquired and displayed on the user terminal. Thereby, the user can smoothly switch the commercial material images.

Brief Description of the Drawings

[0024]

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BEST MODE FOR CARRYING OUT THE INVENTION

[0025] Hereinafter, an example of an embodiment of an information display system and an information display program to which the present invention is applied will be described in detail with reference to the drawings.

[0026] <Information display system 100> FIG. 1 is a diagram showing an example of the overall configuration of an information display system 100 to which the present invention is applied. The information display system 100 may include an information display device 1, a user terminal 3 that communicates with the information display device 1, and a server 7. The information display device 1, the user terminal 3, and the server 7 may be connected via a network 2. The network 2 may be configured using, for example, a personal area network, a mesh network, a mobile communication network such as 3G, 4G, 5G, the Internet, a public telephone line network, or a satellite communication network. Further, the user terminal 3 includes a smartphone. Also, the server 7 may be a cloud server.

[0027] The processing executed by the information display device 1 may be executed partially or entirely by the server 7.

[0028] <Information Display Device 1> FIG. 2 is a diagram showing an example of the hardware configuration of the information display device 1. The information display device 1 includes, for example, a housing 111, a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a storage unit 104, and I / Fs 105 to 107. The CPU 101, the ROM 102, the RAM 103, the storage unit 104, and the I / Fs 105 to 107 are connected by an internal bus 110. Note that at least a part of the hardware configuration of the information display device 1 may be used as a similar configuration in, for example, the user terminal 3.

[0029] The CPU 101 controls the entire information display device 1. The ROM 102 stores the operation code of the CPU 101. The RAM 103 is a work area used during the operation of the CPU 101. The storage unit 104 stores various data. As the storage unit 104, for example, in addition to an HDD (Hard Disk Drive), a data storage device such as an SSD (Solid State Drive), an SD card, or a miniSD card may be used. Note that, for example, the information display device 1 may have a GPU (Graphics Processing Unit) (not shown). The I / F 105 is an interface for transmitting and receiving various data to and from the network 2 and the user terminal 3 via the network 2.

[0030] The I / F 106 is an interface for transmitting and receiving data to and from the input unit 108. As the input unit 108, for example, a keyboard is used, and a user who uses the information display device 1 inputs various data or control commands of the information display device 1 via the input unit 108. The I / F 107 is an interface for transmitting and receiving various data to and from the display unit 109. The display unit 109 outputs various data stored in the storage unit 104 or the processing status of the information display device 1. As the display unit 109, a display is used, and for example, it may be a touch panel type.

[0031] FIG. 3 is a diagram showing an example of the functional configuration of the information display system 100 in the present embodiment. As shown in FIG. 3, for example, the information display system 100 may include a marker setting unit 11, an additional information setting unit 12, a database 13, an operation detection unit 14, a display control unit 15, an arrangement setting unit 16, a social media information setting unit 17, a status information acquisition unit 18, and an analysis information acquisition unit 19. Also, the configurations of the arrangement setting unit 16, the social media information setting unit 17, the status information acquisition unit 18, and the analysis information acquisition unit 19 are not essential.

[0032] The marker setting unit 11 is connected to the database 13. The additional information setting unit 12 is connected to the database 13. The database 13 is connected to the marker setting unit 11, the additional information setting unit 12, the display control unit 15, the arrangement setting unit 16, and the social media information setting unit 17. The operation detection unit 14 is connected to the display control unit 15 and the analysis information acquisition unit 19. The display control unit 15 is connected to the database 13, the operation detection unit 14, the status information acquisition unit 18, and the analysis information acquisition unit 19.

[0033] <Marker setting unit 11> The marker setting unit 11 sets a marker 8 indicating a specific location of the commercial material image 4 within the commercial material image 4.

[0034] The marker setting unit 11 may transmit information regarding the commercial material image 4 and the marker 8 set in the commercial material image 4 to the database 13. Here, the commercial material is an article or service that is the subject of a transaction, and for example, it relates to products sold on an EC site, events scheduled to be held, or services such as consulting. Here, the commercial material image 4 is an image in which a specific commercial material is displayed. A plurality of commercial materials may be displayed in the commercial material image 4. The commercial material image 4 may be an image related to a product or an image in which information regarding a service is described.

[0035] Here, a plurality of markers may be set in the merchandise image 4. However, for the purpose of explanation in this document, one marker representing a plurality of markers is described as marker 8. When each of the plurality of markers in the merchandise image 4 is to be described separately, it is described as marker 81, marker 82, etc.

[0036] <Additional information setting unit 12> The additional information setting unit 12 sets additional information indicating information related to the merchandise image 4 in association with the marker 8 set in the merchandise image 4. The additional information set for the marker 8 is information related to the merchandise image 4, and may be, for example, information about one of the plurality of merchandise displayed in the merchandise image 4. The additional information setting unit 12 may transmit information about the additional information set for the marker 8 to the database 13.

[0037] <Database 13> The database 13 stores in a data table by associating the merchandise image 4, the marker 8 set in the merchandise image 4, and the additional information set for the marker 8 respectively.

[0038] <Operation detection unit 14> The operation detection unit 14 detects an operation by the user on the marker 8 set in the merchandise image 4 via a screen operation on the user terminal 3. The operation detection unit 14 may detect an operation accompanied by a direction on the user terminal 3 via a screen operation on the user terminal 3.

[0039] <Display control unit 15> The display control unit 15 refers to the database 13 according to the operation detected by the operation detection unit 14, acquires the additional information corresponding to the marker 8 on which the operation was performed, and displays the acquired additional information on the merchandise image 4 displayed on the user terminal 3.

[0040] When the information display device 1 and the user terminal 3 start communication, the display control unit 15 may cause the user terminal 3 to display a preset specific product image 4. Also, when the product image 4 is displayed on the user terminal 3, the display control unit 15 may not cause the markers 8 and additional information set in the product image 4 to be displayed on the user terminal 3. Further, when the information display device 1 receives an instruction from the user terminal 3, the display control unit 15 may cause the user terminal 3 to display the product image 4.

[0041] <Array setting unit 16> The array setting unit 16 sets array information regarding a plurality of product images. The array information is information for specifying a product image to be newly displayed on the user terminal 3 when switching the product image displayed on the user terminal 3 to another product image.

[0042] <Social media information setting unit 17> The social media information setting unit 17 sets social media information regarding a product or the provider of the product. The social media information is information including at least any one of information regarding reservation of the product, application for the product, SNS operated by the provider of the product, and contact information of the provider of the product.

[0043] <Status information acquisition unit 18> The status information acquisition unit 18 acquires status information regarding a user or the provider of a product. The status information is information regarding the situation of a user or the provider of a product, such as the user's membership information, the presence or absence of the user's login, the user's purchase history, a sale conducted by the provider of the product, and the remaining inventory of the product.

[0044] <Analysis information acquisition unit 19> The analysis information acquisition unit 19 acquires operation information regarding the operation detected by the operation detection unit 14, and acquires analysis information based on the operation information. The analysis information indicates information such as the purchase rate for each merchandise, the click rate for each marker, information regarding the time for which each merchandise image was viewed, or the result of analysis based on such information. The analysis information is not limited to numerical information, and may include visual information such as graphs, charts, and images.

[0045] Here, FIG. 4 is a diagram showing an example of the display screen of the user terminal 3 in the present embodiment. As shown in FIG. 4, on the user terminal 3, a merchandise image 4 is displayed, and a plurality of markers are set on the merchandise image 4. In FIG. 4, a circular marker 81 and a triangular marker 82 are set as markers.

[0046] In FIG. 4, on the display screen of the user terminal 3, the circular icon indicating the marker 81 and the triangular icon indicating the marker 82 may not be displayed.

[0047] As shown in FIG. 4, a social media information display area 5 may be set on the user terminal 3.

[0048] (First Embodiment: Information Display Method) Next, an example of an information display method to which the present invention is applied will be described. The information display method can be realized using the information display system 100 described above.

[0049] FIG. 5 is a flowchart showing an example of the steps of an information display method to which the present invention is applied in the first embodiment. The flowchart of FIG. 5 includes a marker setting step 11, an additional information setting step 12, an operation detection step 13, and a display control step 14. Hereinafter, these will be referred to as S11 to S14. Hereinafter, the detailed processing in each step of FIG. 5 will be described.

[0050] <Marker Setting Step: S11> First, in S11, the marker setting unit 11 sets the marker 8 on the commercial material image 4. Here, the marker 8 indicates a specific location related to the commercial material image 4. The marker 8 may be information on the coordinates set for the commercial material image 4. Here, multiple markers may be set for one commercial material image, such as the markers 81 and 82 in FIG. 4.

[0051] Also, at this time, the marker setting unit 11 may transmit the information on the commercial material image 4 and the marker 8 set on the commercial material image 4 to the database 13.

[0052] <Additional information setting step: S12> Next, in S12, the additional information setting unit 12 sets additional information in association with the marker 8 set on the commercial material image 4.

[0053] Here, the additional information is information related to the commercial material image 4, and may include information such as the product name, product description, price, related link for the commercial material, link button color which is the color of the button displayed when presenting the related link, or link text color which is the color of the text displayed when presenting the related link for the commercial material displayed in the commercial material image 4.

[0054] Here, FIG. 6 is a diagram showing an example of the setting screen for additional information in the first embodiment. For example, as shown in FIG. 6, a hamburger and a drink are displayed as multiple commercial materials in the commercial material image 4.

[0055] For example, as shown in FIG. 6, a circular marker 81 may be set at the part where the hamburger is displayed in the commercial material image 4, and a triangular marker 82 may be set at the part where the drink is displayed.

[0056] For example, as shown in FIG. 6, additional information including information on the product name, product description, price, related link for the commercial material, link button color, or link text color may be set for each of the circular marker 81 and the triangular marker 82.

[0057] Also, in S12, based on the location where the marker 81 or the marker 82 is set, the display position on the product image 4 of the additional information may be set.

[0058] Also, at this time in S12, the additional information set for the marker 81 and the marker 82 respectively may be transmitted to the database 13.

[0059] FIG. 7 is a diagram showing an example of a data table stored in the database 13 in the first embodiment. As shown in FIG. 7, the data table may store, for example, a product image identification number for identifying each product image, information regarding the marker set in the product image, the product name, detailed description, price, related link, link button color, link character color, etc. set for each marker, in association with each other.

[0060] <Operation detection step: S13> Next, in S13, the operation detection unit 14 detects an operation on the marker 8 set in the product image 4 via a screen operation on the user terminal 3.

[0061] Here, the operation on the marker 8 may be detected when the location where the marker 8 is set on the product image 4 is operated on the user terminal 3. Also, the operation on the marker 8 may be detected when a tap operation, long press operation, double tap operation, etc. are performed at the location where the marker 8 is set on the product image 4 on the user terminal 3.

[0062] <Display control step: S14> Next, in S14, the display control unit 15 refers to the database 13 according to the operation detected in S13, acquires the additional information corresponding to the marker 8 on which the operation was performed, and displays the acquired additional information on the product image 4.

[0063] For example, assume that in S13, an operation on the marker 8 on the merchandise image 4 is detected. In this case, the display control unit 15 acquires the additional information set corresponding to the marker 8 from the database 13. The display control unit 15 may display the acquired additional information on the merchandise image 4 being displayed on the user terminal 3.

[0064] FIG. 8 is a diagram showing an example of the display of additional information on the user terminal 3 in the first embodiment.

[0065] In FIG. 8, for example, on the merchandise image 4, a circular marker 81 is set at the location where the hamburger is displayed, and a triangular marker 82 is set at the location where the drink is displayed.

[0066] For example, assume that in S13, the user performs a long-press operation on the user terminal 3 on the location where the marker 81 is set on the merchandise image 4. Correspondingly, the operation detection unit 14 detects the operation on the marker 81.

[0067] In this case, in S14, the display control unit 15 acquires the additional information set corresponding to the marker 81 by referring to the data table of the database 13. The display control unit 15 may display the acquired additional information on the merchandise image 4 being displayed on the user terminal 3.

[0068] Also, the location where the additional information is displayed may be a location corresponding to the location where the marker 81 is set. For example, the location where the additional information is displayed may be the location where the marker 81 is set. Also, the location where the additional information is displayed may be controlled based on the location of the marker 81, the amount of additional information to be displayed, etc.

[0069] As shown in FIG. 8, when the display control unit 15 displays the additional information on the merchandise image 4, an additional information display area 6 may be provided on the merchandise image 4. Here, the additional information display area 6 is an area for displaying the additional information.

[0070] For example, in the button labeled "Purchase" in FIG. 8, the additional information display area 6 may be provided with a link button to which a link such as a website or URL related to the merchandise with a marker set is set. The color of the link button and the color of the text displayed on the link button may be set as part of the additional information corresponding to each marker by the additional information setting unit 12.

[0071] For example, as shown in FIG. 8, the display control unit 15 may cause a new image related to the merchandise to be displayed in the additional information display area 6. Here, the new image related to the merchandise may be set as part of the additional information by the additional information setting unit 12 and displayed in the additional information display area 6. Further, the new image related to the merchandise may be obtained from a link destination such as a website or URL related to the merchandise set in the additional information by the additional information setting unit 12 and displayed in the additional information display area 6.

[0072] Also, in the first embodiment, the essential components are the marker setting unit 11, the additional information setting unit 12, the database 13, the operation detection unit 14, and the display control unit 15.

[0073] According to the first embodiment, the information display system 100 includes marker setting means for setting a marker 8 indicating a specific location related to the merchandise image 4 within the merchandise image 4, and additional information setting means for setting additional information indicating information related to the merchandise image 4 in association with the marker 8. Therefore, the display control means can acquire the additional information corresponding to the marker 8 on the merchandise image 4 and display the acquired additional information on the merchandise image 4. As a result, it is possible to display necessary information accurately with respect to the merchandise image 4 in which a plurality of merchandise are displayed.

[0074] (Second Embodiment: Information Display Method) Next, the information display method in the second embodiment will be described. The main difference between the first embodiment and the second embodiment is the use of the arrangement setting unit 16, the social media information setting unit 17, the status information acquisition unit 18, and the analysis information acquisition unit 19. Note that the description of the same content as in the first embodiment will be omitted.

[0075] FIG. 9 is a flowchart showing an example of the steps of an information display method to which the present invention is applied in the second embodiment. The flowchart of FIG. 9 includes an array setting step 21, a social media information setting step 22, a marker setting step 23, an additional information setting step 24, a status information acquisition step 25, an operation detection step 26, a display control step 27, and an analysis information acquisition step 28. Hereinafter, these will be denoted as S21 to S28. Hereinafter, the detailed processing in each step of FIG. 9 will be described.

[0076] <Array setting step: S21> First, in S21, the array setting unit 16 sets array information regarding the merchandise image. The array information is information for specifying a merchandise image to be newly displayed when switching the merchandise image displayed on the user terminal to another merchandise image.

[0077] The array information may be a two-dimensional array having horizontal and vertical components, with merchandise images assigned to each component.

[0078] The set array information may be stored in the database 13. Further, the array information stored in the database 13 may be stored in the data table of FIG. 7.

[0079] In S21, the array setting unit 16 may acquire the user's past browsing history and preference information regarding the user's registered preferences, etc., and determine the array information based on the preference information.

[0080] FIG. 10 is a diagram showing an example of a setting screen for array information in the second embodiment. The array setting unit 16 can set the arrangement of merchandise images, such as merchandise images 411 to 433.

[0081] Here, in setting the array information, the array setting unit 16 may arbitrarily set the number of merchandise images arranged horizontally and the number of merchandise images arranged vertically. For example, in FIG. 10, the number of merchandise images arranged horizontally is set to 3, and the number of merchandise images arranged vertically is set to 3.

[0082] <Social media information setting step: S22> Next, in S22, the social media information setting unit 17 sets social media information regarding the merchandise or the provider of the merchandise. The social media information is information including at least any one of information regarding reservation of the merchandise, application to the merchandise, SNS operated by the provider of the merchandise, and contact information of the provider of the merchandise.

[0083] In S22, the set social media information may be stored in the database 13. Further, the social media information stored in the database 13 may be stored in the data table of FIG. 7.

[0084] For example, as shown in FIG. 4, on the screen of the user terminal 3, in addition to the merchandise image 4, a social media information display area 5 may be set. The social media information set by the social media information setting unit 17 may be displayed in the social media information display area 5. Further, as shown in FIG. 4, an icon corresponding to the information set as the social media information may be displayed in the social media information display area 5.

[0085] Also, links such as the SNS account operated by the provider of the merchandise, the homepage or URL regarding the reservation destination of the merchandise, etc. may be set at locations within the social media information display area 5. When an operation is detected at a location where a link is set, the display control unit 15 may cause the user terminal 3 to display the linked homepage or the like.

[0086] In addition, the display form of the social media information within the social media information display area 5 may be determined according to the set types and contents of the social media information. For example, when five types of information are set for the social media information, as shown in FIG. 4, the social media information display area 5 may be divided into five parts to display the social media information and icons related to the social media information. Also, when there is some social media information that is not set, within the social media information display area 5, the information that is not set may not be displayed. Further, when there is some social media information that is not set, within the social media information display area 5, the social media information that is not filled in may be displayed in a grayscale appearance.

[0087] <Marker setting step: S23> Next, in S23, the marker setting unit 11 sets a marker on the merchandise image 4. Regarding the content in the marker setting step S11 described above, the same applies in the marker setting step S23.

[0088] Also, in S23, a marker may be set for each of the plurality of merchandise images 411 to 433 set in the arrangement setting step S21.

[0089] <Additional information setting step: S24> Next, in S24, the additional information setting unit 12 sets additional information in association with each marker set on the merchandise images 411 to 433. Regarding the content in the additional information setting step S12 described above, the same applies in the additional information setting step S24.

[0090] <Status information acquisition step: S25> Next, in S25, the status information acquisition unit 18 acquires status information regarding the user or the provider of the merchandise. The status information is information regarding the situation of the user or the provider of the merchandise, such as the user's membership information, the presence or absence of the user's login, the user's purchase history, the sales conducted by the provider of the merchandise, and the remaining inventory of the merchandise.

[0091] The display control unit 15 may control the display of the product image 4 to be displayed on the user terminal 3 or the additional information to be displayed on the product image 4 based on the status information.

[0092] For example, with respect to the product image 4 including products on sale by the provider of the product, the display control unit 15 may display it normally on the user terminal 3 for paid member users, and may perform mosaic processing on the product image 4 and then display it on the user terminal 3 for free member users.

[0093] Also, the display control unit 15 may change the amount of additional information to be displayed when an operation is performed on a location where a marker is set on the product image 4 according to, for example, the user's membership rank or the like.

[0094] <Operation detection step: S26> Next, in S26, the operation detection unit 14 detects an operation on the marker 8 set in the product image 4 through a screen operation on the user terminal 3. Regarding the content in the above-described operation detection step S13, the same applies to the operation detection step S26.

[0095] In S26, the operation detection unit 14 may detect a switching operation with a direction on the user terminal 3 through a screen operation on the user terminal 3. The switching operation is an operation for switching the product image displayed on the user terminal to another product image. The switching operation with a direction may be an operation of tapping a button where the switching operation is set, an operation of continuously tapping the edge of the screen of the user terminal 3, an operation of swiping on the screen of the user terminal 3, or the like.

[0096] For example, when a swiping operation is performed on the screen of the user terminal 3, the operation detection unit 14 may acquire information regarding the direction of the swipe and detect the switching operation.

[0097] Also, in S26, the operation detection unit 14 may detect an operation on the social media information display area 5 displayed on the user terminal 3. For example, when a tap operation or the like is performed within the social media information display area 5 set by the social media information setting unit 17, the location where the operation was performed within the social media information display area may be specified, and it may be detected that an operation was performed in the social media information display area.

[0098] In S26, the operation detection unit 14 may acquire time information regarding a screen operation on the user terminal 3. The time information is, for example, the elapsed time since the last time a screen operation was performed. By referring to the time information, the length of time during which no operation has been performed on the screen of the user terminal 3 by the user can be acquired.

[0099] <Display control step: S27> Next, in S27, the display control unit 15 controls the display of the screen of the user terminal 3 according to the operation detected by the operation detection unit 14. Regarding the content in S14 described above, the same applies in S27.

[0100] When in S26 the operation detection unit 14 detects a switching operation involving a direction, in S27, the display control unit 15 acquires, from the database 13, a product image to be newly displayed on the user terminal 3 based on the array information set by the array setting unit 16 and the direction of the detected switching operation. In this case, in S27, the display control unit 15 may switch the display of the currently displayed product image 4 and display the newly acquired product image on the user terminal 3.

[0101] FIG. 11 is a diagram showing an example of switching of a product image in the second embodiment. In FIG. 11, the product image initially displayed on the user terminal 3 is the product image 422.

[0102] For example, in S26, when the operation detection unit 14 detects a switching operation in the right direction, in S27, the display control unit 15 may acquire a merchandise image 423 for new display based on the arrangement information set in the setting screen of FIG. 10.

[0103] At this time, the display control unit 15 may switch the display of the currently displayed merchandise image 422 and display the newly acquired merchandise image 423 on the user terminal 3.

[0104] Similarly, when the direction of the switching operation detected by the operation detection unit 14 in S26 is upward, leftward, or downward, in S27, the display control unit 15 may acquire a merchandise image for new display based on the arrangement information set in the setting screen of FIG. 10. In the case of FIG. 11, when the direction of the switching operation is upward, the display control unit 15 acquires the merchandise image 412 from the database 13; when the direction of the switching operation is leftward, the display control unit 15 acquires the merchandise image 421; when the direction of the switching operation is downward, the display control unit 15 acquires the merchandise image 432. Thereafter, the display control unit 15 may switch the display of the currently displayed merchandise image 422 and display the newly acquired merchandise image on the user terminal 3.

[0105] Also, in S26, the operation detection unit 14 may detect a switching operation involving an oblique direction. For example, in the scene of FIG. 11, when the operation detection unit 14 detects a switching operation in the upper right oblique direction, in S27, the display control unit 15 may acquire a merchandise image 413 for new display based on the arrangement information set in the setting screen of FIG. 10. In this case, in S27, the display control unit 15 may switch the display of the currently displayed merchandise image 422 and display the newly acquired merchandise image 413 on the user terminal 3.

[0106] Based on the time information detected by the operation detection unit 14, the display control unit 15 acquires the length of time during which no operation has been performed from the user on the user terminal 3. When the time during which no operation has been performed on the screen of the user terminal 3 exceeds a preset time, the display control unit 15 may switch the currently displayed merchandise image and newly display a merchandise image different from the currently displayed merchandise image on the user terminal 3.

[0107] At this time, the merchandise image newly displayed on the user terminal 3 may be determined based on the arrangement information. For example, when the merchandise image 422 is being displayed and the time during which no operation is performed on the user terminal 3 exceeds a preset time, the merchandise image 423 set to the right adjacent in the arrangement information setting of FIG. 10 may be newly displayed on the user terminal 3.

[0108] In S26, when the operation detection unit 14 detects an operation within the social media information display area 5, in S27, the display control unit 15 may cause the user terminal 3 to display the SNS account operated by the provider of the merchandise, the homepage of the link destination related to the reservation destination of the merchandise, etc. set by the social media information setting unit 17.

[0109] <Analysis information acquisition step: S28> Next, in S28, the analysis information acquisition unit 19 acquires operation information regarding the operation detected by the operation detection unit 14 and acquires analysis information based on the operation information. The analysis information is information regarding the purchase rate of the merchandise, the click rate of each marker, information regarding the time for viewing the merchandise image, etc., or information that is the result of analysis based on these pieces of information. The analysis information is not limited to numerical information and may include visual information such as graphs and charts.

[0110] The provider of the merchandise can refer to the analysis information by the analysis information acquisition unit 19.

[0111] By each of the above-described steps, the information display method to which the second embodiment is applied ends.

[0112] According to the second embodiment, the information display system 100 includes a marker setting means for setting a marker 8 indicating a specific location in the merchandise image 4 within the merchandise image 4, and an additional information setting means for setting additional information indicating information related to the merchandise image 4 in association with the marker 8. Therefore, the display control means can acquire the additional information corresponding to the marker 8 on the merchandise image 4 and display the acquired additional information on the merchandise image 4. As a result, it becomes possible to display necessary information without excess or deficiency regarding the merchandise image 4 in which a plurality of merchandise are displayed.

[0113] According to the second embodiment, the information display system 100 sets arrangement information regarding a plurality of merchandise images and detects a switching operation with a direction via a screen operation. Therefore, based on the arrangement information and the direction of the switching operation, a new merchandise image can be acquired and displayed on the user terminal 3. As a result, the user can smoothly switch the merchandise images.

[0114] According to the second embodiment, the information display system 100 acquires time information regarding a screen operation. Therefore, when an operation is not detected for a certain period of time, another merchandise image can be automatically acquired and displayed on the user terminal 3. As a result, the information display system 100 can smoothly switch the merchandise images displayed on the user terminal 3.

[0115] According to the second embodiment, the information display system 100 controls the display position of the additional information on the merchandise image 4 based on the marker 8. Therefore, the additional information corresponding to the marker 8 can be displayed near the set location of the marker 8. As a result, the user can obtain information regarding the merchandise image 4 in a more intuitive display form.

[0116] According to the second embodiment, the information display system 100 sets social media information regarding the merchandise or the provider of the merchandise. Therefore, the display form can be determined according to the content of the social media information and displayed on the user terminal 3. As a result, the information display system 100 can appropriately display information regarding the merchandise or its provider based on the set social media information.

[0117] According to the second embodiment, the information display system 100 acquires status information regarding the user or the provider of the merchandise. Therefore, the display of the merchandise image 4 and additional information can be controlled according to the status information. As a result, the information display system 100 can provide an appropriate display based on the user's membership information and the sale information of the merchandise.

[0118] According to the second embodiment, the information display system 100 acquires operation information regarding an operation and acquires analysis information based on the operation information. Therefore, the analysis information can be shared with the provider of the merchandise. As a result, the provider of the merchandise can confirm the sales effect of the merchandise image and additional information.

[0119] Also, according to the second embodiment, an information display program for displaying a merchandise image regarding a merchandise on a user terminal can cause a computer to execute a marker setting step of setting a marker 8 on the merchandise image 4, an additional information setting step of setting additional information in association with the marker, an operation detection step of detecting an operation on the user terminal, and a display control step of displaying the additional information on the merchandise image.

[0120] Further, according to the second embodiment, an information display program for displaying a commercial material image related to a commercial material on a user terminal can cause a computer to execute an array setting step of setting array information related to the commercial material image, a social media information setting step of setting social media information, a marker setting step of setting a marker on the commercial material image, an additional information setting step of setting additional information, a status information acquisition step of acquiring status information, an operation detection step of detecting a screen operation on the user terminal, a display control step of controlling the display of the screen of the user terminal, and an analysis information acquisition step of acquiring analysis information based on the operation information.

[0121] Although the embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the gist of the invention. These embodiments and their modifications are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalent scope thereof.

Explanation of Reference Numerals

[0122] 1: Information display device 2: Network 3: User terminal 4: Commercial material image 5: Social media information display area 6: Additional information display area 7: Server 8: Marker 11: Marker setting unit 12: Additional information setting unit 13: Database 14: Operation detection unit 15: Display control unit 16: Array setting unit 17: Social media information setting unit 18: Status information acquisition unit 19: Analysis information acquisition unit 81: Marker 82: Marker 100: Information display system 101: CPU 102: ROM 103: RAM 104: Storage unit 105: I / F 106: I / F 107: I / F 108: Input unit 109: Display unit 110: Internal bus 111: Housing 411: Commercial material image 412: Commercial material image 413: Commercial material image 421: Commercial material image 422: Commercial material image 423: Commercial material image 431: Commercial material image 432: Commercial material image 433: Commercial material image S11: Marker setting step S12: Additional information setting step S13: Operation detection step S14: Display control step S21: Arrangement setting step S22: Social media information setting step S23: Marker setting step S24: Additional information setting step S25: Status information acquisition step S26: Operation detection step S27: Display control step S28: Analysis information acquisition step

Claims

1. An information display system for displaying a commercial product image on a user terminal, a marker setting means for setting a marker indicating a specific part of the product in an image of the product; an additional information setting means for setting additional information indicating information related to the commercial material image in association with the marker; a database that stores the product image, the marker, and the additional information; an operation detection means for detecting an operation on the marker in the product image via a screen operation on the user terminal; a display control means for referring to the database in response to the operation detected by the operation detection means, acquiring the additional information corresponding to the marker, and displaying the acquired additional information on the commercial material image, The additional information setting means includes an array setting means for setting array information regarding the plurality of product images, the operation detection means detects a switching operation involving a direction on the user terminal via a screen operation on the user terminal; The display control means refers to the database based on the arrangement information set by the arrangement setting means and the direction of the switching operation, acquires a new product image different from the product image displayed on the user terminal, and displays the newly acquired product image on the user terminal. An information display system comprising:

2. the operation detection means acquires time information regarding a screen operation on the user terminal; When the operation detection means detects no operation for a certain period of time based on the acquired time information, the display control means acquires a commercial material image different from the commercial material image displayed on the user terminal, and displays the acquired commercial material image on the user terminal.

2. The information display system according to claim 1,

3. The display control means controls a display position of the additional information on the product image based on the marker.

2. The information display system according to claim 1,

4. The system further includes a social media information setting unit for setting social media information related to the product or a provider of the product, The display control means determines a display format of the social media information in accordance with contents of the social media information, and displays the social media information on the user terminal based on the display format.

2. The information display system according to claim 1,

5. Further comprising a status information acquisition means for acquiring status information regarding a user or a provider of the product, The display control means controls display of the commercial material image displayed on the user terminal or the additional information displayed on the commercial material image according to the status information.

2. The information display system according to claim 1,

6. The operation detecting means detects an operation from among the plurality of operation information, and the operation detecting means detects an operation from among the plurality of operation information.

2. The information display system according to claim 1,

7. An information display program for displaying a commercial material image related to a commercial material on a user terminal, An array setting step of setting array information regarding a plurality of the product images; a marker setting step of setting a marker indicating a specific part of the product in a product image; an additional information setting step of setting additional information indicating information related to the commercial material image in association with the marker; a storage step of storing the product image, the marker, and the additional information in a database; an operation detection step of detecting an operation on the marker in the product image via a screen operation on the user terminal; a display control step of referring to the database in response to the operation detected by the operation detection step, acquiring the additional information corresponding to the marker, and displaying the acquired additional information on the product image; The operation detection step detects a switching operation involving a direction on the user terminal through a screen operation on the user terminal; The display control step refers to the database based on the arrangement information set by the arrangement setting step and the direction of the switching operation, acquires a new product image different from the product image displayed on the user terminal, and displays the newly acquired product image on the user terminal. An information display program comprising:

Images