Information Processing System, Information Processing Method, and Program

Abstract

Provided are an information processing system, an information processing method, and a program for generating content of a website based on strategic information. 【Solution means】In the information processing system, the control unit of the server device acquires keywords included in the information of the website of its own organization and keywords included in the information of the website of other organizations, and generates a screen including information on keywords related to each strategic information based on the acquired plurality of keywords and a plurality of strategic information for content construction. When a screen of search results based on a plurality of keywords related to the strategic information for content construction selected via the screen is generated and the creation of content is instructed via instruction information indicating which keyword to use for creating the content, a prompt for requesting generation of content of a website including the keyword corresponding to the instruction information is generated, and the content generated based on the prompt is acquired from a large language model.

Description

Technical Field

[0001] The present invention relates to an information processing system, an information processing method, and a program.

Background Art

[0002] Patent Document 1 discloses a program for more easily creating article content such as a blog in consideration of SEO based on information such as words received from a user.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] Companies selling products often do not know what to write as the content of their websites in order to be displayed higher in search engines compared to the products of competing companies. In the technology of Patent Document 1, the user needs to input words. Also, it is not possible to generate website content according to the strategy of content construction.

Means for Solving the Problems

[0005] (1) An information processing system, having at least one or more control units, wherein the control unit when receiving information on its own organization's website and information on other organizations' websites, acquires keywords included in its own organization's website and keywords included in other organizations' websites, Generate a screen that includes information on keywords related to each of the plurality of strategic information based on the plurality of obtained keywords and the plurality of strategic information on content construction. The strategic information on content construction is information indicating what kind of content to create as the content of the self-organized website. When the strategic information on content construction is selected via the screen, for the plurality of keywords related to the selected strategic information on content construction Related keyword selection Generate a screen. The Keyword selection The screen includes the plurality of keywords related to the selected strategic information on content construction and , what instruction information for instructing whether to create content using the keywords, and When content creation is instructed via the instruction information, generate a prompt to request generation of the content of the website including the keywords corresponding to the instruction information. Obtain the content generated based on the prompt from a large language model. An information processing system. (2) The information processing system according to (1), wherein The plurality of strategic information includes at least Strategic information on constructing the content that the other organization is good at as the content of the self-organized website, and Strategic information on constructing the content that the self-organized organization is good at as the content of the self-organized website, and An information processing system including the above. (3) The information processing system according to (2), wherein The plurality of strategic information further includes Strategic information on constructing the content in which the self-organized organization and the other organization compete as the content of the self-organized website. (4) The information processing system according to (2), wherein The plurality of strategic information further includes An information processing system that includes strategic information on constructing content that does not compete with the other organization but is a synonym in the context of the self - organization's business as content of the self - organized website. (5) The information processing system according to (1), wherein the other organization is a competing other organization that competes with the self - organization. (6) The information processing system according to (1), wherein the control unit, the content obtained from the large - scale language model is the content posted on the self - organization's website. (7) The information processing system according to (6), wherein the control unit, periodically obtains the search ranking of the website on which the content is posted. (8) The information processing system according to (1), wherein the control unit, receives information on the self - organization's website and information on the other organization's website based on a selection operation via a screen. (9) An information processing method executed by an information processing system, when receiving information on the self - organization's website and information on the other organization's website, obtains keywords included in the self - organization's website and keywords included in the other organization's website, generates a screen including information on keywords related to each of the plurality of strategic information based on the obtained plurality of keywords and the plurality of strategic information on content construction, wherein the strategic information on content construction is information indicating what kind of content to create as content of the self - organization's website, when strategic information on content construction is selected via the screen, Related keyword selection generates a screen for the plurality of keywords related to the selected strategic information on content construction The Keyword selection screen includes a plurality of keywords related to the selected strategic information for content construction and , what instruction information for instructing whether to create content using the keywords of, and When content creation is instructed via the instruction information, a prompt for requesting generation of content of a website including the keywords corresponding to the instruction information is generated, and the content generated based on the prompt is obtained from a large language model. When content creation is instructed via the instruction information, a prompt for requesting generation of content of a website including the keywords corresponding to the instruction information is generated, and the content generated based on the prompt is obtained from a large language model. Information processing method. (10) A program that causes a computer to function as the information processing system according to any one of (1) to (8).

Effect of the Invention

[0006] It is possible to generate content of a website according to a content construction strategy without the user inputting words for content generation.

Brief Description of the Drawings

[0007]

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Mode for Carrying Out the Invention

[0008] Hereinafter, embodiments of the present invention will be described with reference to the drawings. Various characteristic matters shown in the following embodiments can be combined with each other.

[0009] 1. System Configuration Diagram FIG. 1 is a diagram showing an example of the system configuration of the information processing system 1000. As shown in FIG. 1, the information processing system 1000 includes, as a system configuration, a server device 100, a client device 110, a large language model system 120, and a keyword DB 130. The server device 100, the client device 110, the large language model system 120, and the keyword DB 130 are communicably connected via a network 150. The network 150 includes a WAN (Wide Area Network) and / or a LAN (Local Area Network) constructed by wire and / or wirelessly. Further, the network 150 may include a telephone network.

[0010] The server device 100 is a web server that executes processing related to the server device 100 in the sequence diagram shown in FIG. 4 (providing content to be described later) in response to a request from the client device 110.

[0011] The client device 110 is a client that transmits requests and the like to the server device 100. Further, the client device 110 is also a device used by a user of the information processing system 1000. A user of the information processing system 1000 is a person who requests the generation of content for an in-house web site.

[0012] The keyword DB 130 is a DB (database) that centrally manages data related to keywords and the like included in web sites on the Internet. The keyword DB 130 may be an external service operated by a predetermined company. Further, the server device 100 may acquire and use the data managed by the keyword DB 130 via an API provided by an external service. The data managed by the keyword DB 130 (hereinafter also referred to as keyword data) includes keywords, page URLs, content titles, meta descriptions, header tags, alt attributes of images, search volumes, keyword difficulties, click-through rates, conversion rates, etc. The keyword is all the keywords included in the website. The page URL is the URL of the web page containing the keyword. The content title is the title of the web page. The meta description is the description text of the web page. The header tag is a heading tag such as H1, H2, etc. The alt attribute of the image is the description text of the image (text information that serves as a substitute for the image when the image cannot be displayed for some reason on the website). The search volume is the number of searches for the keyword. The keyword difficulty is an indicator showing how difficult it is when aiming for top rankings. The click-through rate is the click-through rate of the keyword. The conversion rate is the conversion rate from the keyword.

[0013] The large language model system 120 is a system that provides services for large language models. A large language model is a computer language model composed of an artificial neural network with a large number of parameters, and is a language model trained by self-supervised learning or semi-supervised learning using a huge amount of unlabeled text.

[0014] In FIG. 1, only one client device 110 included in the information processing system 1000 is shown for simplicity of explanation, but the information processing system 1000 may include a plurality of client devices 110.

[0015] Here, the information processing system described in the claims may be composed of a plurality of devices or may be composed of a single device. When the information processing system described in the claims is composed of a single device, an example of the single device is the server device 100. When it is composed of a plurality of devices, an example of the plurality of devices is a cloud system that provides the functions of the server device 100. The cloud system is composed of, for example, a plurality of server devices.

[0016] 2. Hardware Configuration FIG. 2 is a diagram showing an example of the hardware configuration of the server device 100. As shown in FIG. 2, the server device 100 includes, as a hardware configuration, a control unit 210, a storage unit 220, a communication unit 230, and a communication bus 240. The control unit 210, the storage unit 220, and the communication unit 230 are electrically connected via the communication bus 240 inside the server device 100.

[0017] The control unit 210 is, for example, a central processing unit (CPU) or the like, and performs overall control regarding the server device 100.

[0018] The storage unit 220 is any one of an HDD (Hard Disk Drive), a ROM (Read Only Memory), a RAM (Random Access Memory), an SSD (Solid State Drive), or any combination thereof, and stores programs and data used when the control unit 210 executes processing based on the programs (for example, information input and / or selected via a screen displayed on a display of a client device or the like, information regarding keywords acquired from the keyword DB 130 or the like, data output by the large language model system 120, etc.).

[0019] In the specification, although the data used when the control unit 210 executes processing based on a program is described as being stored in the storage unit 220, it may be stored in the storage unit of another device that can communicate with the server device 100. That is, the data may be stored in the storage unit of any device as long as the control unit 210 can refer to or acquire it. When the control unit 210 executes processing based on the program stored in the storage unit 220, the functions of the server device 100 and the like are realized.

[0020] The communication unit 230 connects the server device 100 to the network 150 and controls communication with other devices. The communication unit 230 may be a wired communication means such as USB, IEEE1394, Thunderbolt (registered trademark), wired LAN network communication, etc., and may also include wireless LAN network communication, mobile communication such as 3G / LTE / 5G, BLUETOOTH (registered trademark) communication, etc. as necessary. That is, it is more preferable to implement it as a set of these multiple communication means. That is, the server device 100 may communicate various information from the outside via the communication unit 230 and the network 150.

[0021] Note that the number of each hardware component constituting the server device 100 is not limited to one, and may be plural. Also, the server device 100 may have hardware other than the configuration shown in FIG. 2.

[0022] 3. Information Processing Hereinafter, the information processing of the embodiment will be described.

[0023] (1) Outline of Processing When the control unit 210 receives information on the website of its own organization and information on the websites of other organizations, it acquires the keywords included in the website of its own organization and the keywords included in the websites of other organizations. The own organization refers to the organization to which the user himself / herself belongs. An example of the own organization is the user's own company. The other organization refers to an organization different from the organization to which the user himself / herself belongs. An example of the other organization is another company. Hereinafter, the own organization is also referred to as "the company", and the other organization is also referred to as "other companies". Based on the acquired multiple keywords and multiple pieces of strategic information for content construction, the control unit 210 generates a screen including information on the keywords related to each of the multiple pieces of strategic information. The strategic information for content construction is information indicating what kind of content to create as the content of the website of the own organization. When the strategic information for content construction is selected via the screen, the control unit 210 generates a screen of search results based on the multiple keywords related to the selected strategic information for content construction. The search result screen includes multiple keywords related to the selected strategic information for content construction, information on the search results obtained by performing a search with each of the multiple keywords, and instruction information indicating which keyword to use to create the content. When the creation of content is instructed via the instruction information, the control unit 210 generates a prompt for requesting the generation of the content of the website including the keyword corresponding to the instruction information. The control unit 210 acquires the content generated based on the prompt from the large language model.

[0024] According to such a configuration, it is possible to generate the content of the website according to the content construction strategy without the user inputting words for the generation of the content. In the specification, for the sake of simplicity of explanation, an article (text content) is taken as an example of the content for explanation, but the content is not limited to the article. The content may be video data, image data, or audio data.

[0025] (2) Details of the process

[0026] FIG. 3 is a diagram showing an example of a project creation screen 300 that is generated by the control unit 210 based on a request from the client device 110 and is displayed on the client device 110. A project is a series of activities that are temporarily organized and carried out over a predetermined period to achieve the purpose of creating the content of a predetermined website. The project creation screen 300 includes an input area 310, a selection area 320, an input area 330, and an input area 340. The input area 310 is an area for inputting the URL (Uniform Resource Locator) of the company's website. The selection area 320 is an area for selecting the region targeted by the search engine. The region targeted by the search engine is the geographical range used by the search engine to narrow down search results. In the selection area 320, for example, one country can be selected from areas indicating countries such as the United States, Japan, etc. The input area 330 is an area for inputting the URL of a competitor's website. Here, the competitor is a competing company that competes with the company itself. The input area 340 is an area for inputting a description of the project. On the project creation screen, when information is selected and / or input and the send button is selected, the process of sequence SQ410 shown in FIG. 4 described later is executed.

[0027] FIG. 4 is a sequence diagram showing an example of information processing in the information processing system 1000. Note that FIG. 4 shows the main information processing, and detailed information processing is omitted. Screen transitions, etc. are controlled by the control unit 210 of the server device 100, and the screen is displayed on the display, etc. of the client device 110.

[0028] In sequence SQ401, the control unit 210 receives information on a website via the screen shown in FIG. 3 displayed on the client device 110. Here, the website information is the URL of the company's own website input in the input area 310 and the URL of the website of a competing company that competes with the company input in the input area 330. The process of sequence SQ401 is an example of a process of receiving information on the company's own website and information on the websites of other organizations.

[0029] In sequence SQ402, the control unit 210 obtains keyword data related to the website from the keyword DB 130 based on the website information obtained via the screen shown in FIG. 3. The control unit 210 generates a screen (hereinafter also referred to as a strategy selection screen) for selecting a strategy based on the website information and the obtained keywords. In sequence SQ403, the control unit 210 transmits the strategy selection screen to the client device 110. The control unit of the client device 110 displays the received strategy selection screen on a display or the like.

[0030] FIG. 5 is a diagram showing an example of the strategy selection screen 500. As shown in FIG. 5, the strategy selection screen 500 includes the URL 510 of the company's own website, the URL 520 of the website of a competing company, a competing site addition button 530, and a strategy selection button group 540. The URL 510 of the company's own website is the URL of the company's own website input on the project creation screen 300. The URL 520 of the website of a competing company is the URL of the website of a competing company input on the project creation screen 300. The competing site addition button 530 is a button for adding the URL of the website of a competing company. The button is an example of a GUI component. The strategy selection button group 540 is a group of buttons for selecting one strategy from a plurality of strategies. The plurality of strategies include a catch-up strategy, a strengthening strategy, a competition strategy, and a complementary strategy.

[0031] FIG. 6 is a diagram for explaining the details of the strategic selection button group 540 displayed on the strategic selection screen 500. The strategic selection button group 540 includes a catch-up button 610, a strengthening button 620, a competition button 630, and a complement button 640. The catch-up button 610 is a button for selecting a catch-up strategy as a strategy. The catch-up strategy is a strategy of constructing the content that other organizations are good at as the content of the self-organization's website. The number displayed within the catch-up button 610 (86 in the example of FIG. 6) is the number of catch-up keywords. The catch-up keywords are the number of keywords that are ranked on other organizations' websites but not ranked on the self-organization's website. The strengthening button 620 is a button for selecting a strengthening strategy as a strategy. The strengthening strategy is a strategy of constructing the content that the self-organization is good at as the content of the self-organization's website. The number displayed within the strengthening button 620 (14 in the example of FIG. 6) is the number of strengthening keywords. The strengthening keywords are the number of keywords that are ranked on the self-organization's website but not ranked on other organizations' websites. The competition button 630 is a button for selecting a competition strategy as a strategy. The competition strategy is a strategy of constructing the content that the self-organization and other organizations compete for as the content of the self-organization's website. The number displayed within the competition button 630 (1 in the example of FIG. 6) is the number of competing keywords. The competing keywords are the number of keywords that are ranked on both the self-organization's website and other organizations' websites. The complement button 640 is a button for selecting a complement strategy as a strategy. The complement strategy is a strategy of constructing the content that does not compete with other organizations but is a synonym in the context of the self-organization's business as the content of the self-organization's website. The number displayed within the competition button 630 (136 in the example of FIG. 6) is the number of complement keywords. The complement keywords are the number of keywords that are not ranked on either the self-organization's website or other organizations' websites.

[0032] When one strategy is selected in the strategy selection button group 540 on the strategy selection screen 500 in FIG. 5, in sequence SQ404, strategy information indicating the selected strategy is transmitted from the client device 110 to the server device 100. In the specification, the description is made assuming that the catch-up button 610 among the strategy selection button group 540 is selected. When the control unit 210 receives the strategy information, it generates a keyword selection screen based on a keyword (in the example of the specification, the catch-up keyword) corresponding to the strategy information.

[0033] FIG. 7 is a diagram showing an example of the keyword selection screen 700. The tab 710 is a tab for the catch-up strategy. In FIG. 7, the tab 710 is displayed in a manner indicating that the catch-up strategy is selected. The tab 720 is a tab for the reinforcement strategy. The tab 730 is a tab for the competition strategy. The tab 740 is a tab for the complement strategy. By selecting any one of the tabs 710 to 740, the strategy can also be changed, and a keyword selection screen corresponding to the changed strategy can be displayed.

[0034] In the example of the keyword selection screen 700 in FIG. 7, a list of keyword data regarding the catch-up keyword is displayed. The order of the list of keyword data can be changed according to the selection in the selection button 750. In the selection button 750, for example, the descending order of the competitive site ranking, the ascending order of the competitive site ranking, the descending order of the monthly search volume, the ascending order of the monthly search volume, the descending order of the keyword difficulty level, the ascending order of the keyword difficulty level, etc. can be selected.

[0035] The keyword data 760 is one of the keyword data included in the list of keyword data related to catch-up keywords. The keyword data 760 includes a catch-up keyword 761, information 762 of the self-organized website related to the catch-up keyword 761, information 763 of the websites of other organizations related to the catch-up keyword 761, information 764 of keyword indicators related to the catch-up keyword 761, and an article generation button 765. Keyword indicators include search volume and keyword difficulty (KD), etc. Keyword difficulty is an indicator showing how difficult it is to aim for the top display on the search engine with a specific keyword. A high keyword difficulty means that the sites ranked at the top with that keyword have many backlinks and rich content, and are in a very strong state. That is, it means that it is very difficult to rank at the top with that keyword. A low keyword difficulty means that there are few sites ranked at the top and little competition, so there is a high possibility of aiming for the top display relatively easily.

[0036] When a keyword is selected in the keyword list on the keyword selection screen 700 and the article generation button corresponding to the keyword is selected, in sequence SQ406, the selected keyword is transmitted from the client device 110 to the server device 100. When the control unit 210 receives the selected keyword (catch-up keyword in the specification example), it generates an article generation screen 800 and displays it on the display of the client device 110 or the like.

[0037] FIG. 8 is a diagram showing an example of the article generation screen 800. The article generation screen 800 shows an example when "difference between design and pattern" is selected as the catch-up keyword in FIG. 7. The article generation screen 800 includes a button 810 for obtaining heading proposals and a button 820 for article generation. When the button 810 for obtaining heading proposals is selected, in sequence SQ407, the control unit 210 generates a prompt including a keyword and instruction information for generating a heading (title) of an article corresponding to the keyword, and transmits the generated prompt to the large language model system 120.

[0038] In sequence SQ408, the control unit 210 obtains a plurality of heading proposals output from the large language model system 120. In sequence SQ409, the control unit 210 generates an article generation screen 900 including a plurality of heading proposals and displays it on a display or the like of the client device 110.

[0039] FIG. 9 is a diagram showing an example of the article generation screen 900. The article generation screen 900 includes a plurality of heading proposals. The user can select one heading proposal from the plurality of heading proposals. When one heading proposal is selected from the plurality of heading proposals, the control unit 210 controls to display the selected heading proposal (heading proposal 1020 in the example of FIG. 10) in the title area 1030 as shown in FIG. 10.

[0040] FIG. 10 is a diagram showing an example of the article generation screen 1010. The title area 1030 is an area where the selected heading proposal is output and can receive user editing. The article generation screen 1010 includes a button 1040 for customizing the article configuration. When the button 1040 for customizing the article configuration is selected, in sequence SQ410, the title (heading) displayed in the title area 1030 is transmitted from the client device 110 to the server device 100.

[0041] Upon receiving the title, in sequence SQ411, the control unit 210 generates a prompt including the title and instruction information for generating an article configuration corresponding to the title, and transmits the generated prompt to the large language model system 120. In sequence SQ412, the control unit 210 acquires the article composition output from the large language model system 120. In sequence SQ413, the control unit 210 generates an article generation screen 1100 including the article composition, and causes it to be displayed on a display or the like of the client device 110.

[0042] FIG. 11 is a diagram showing an example of the article generation screen 1100. The article generation screen 1100 includes an article composition area 1110, an article number selection area 1120, and a generation button 1130. The article composition area 1110 is an area where the article composition is output and user editing can be received. The article number selection area 1120 is an area for selecting the number of articles to be generated. The generation button 1130 is a button for instructing the generation of an article.

[0043] When the generation button 1130 is selected, in sequence SQ414, the article composition in the article composition area 1110 and the number of articles selected in the article number selection area 1120 are transmitted from the client device 110 to the server device 100. Upon receiving the article composition and the number of articles, in sequence SQ415, the control unit 210 generates a prompt including a title, the article composition, the number of articles, and instruction information for generating an article, and transmits the generated prompt to the large language model system 120.

[0044] In sequence SQ416, the control unit 210 acquires the content for the number of articles output from the large language model system 120. In sequence SQ417, the control unit 210 generates a content screen 1200 including information about the acquired content, and causes it to be displayed on a display or the like of the client device 110. FIG. 12 is a diagram showing an example of the content screen 1200. The content screen 1200 includes information about the content generated by the large language model system 120. Information about the content includes information such as the title 1210 of the content, the strategy, and the date of generation of the content. The content screen 1200 is an example of a screen when the number of articles is specified as 1.

[0045] The title 1210 of the content is configured to be selectable by the user. When the title 1210 of the content is selected, the control unit 210 generates an article confirmation screen 1300 and displays it on the display or the like of the client device 110. FIG. 13 is a diagram showing an example of the article confirmation screen 1300. As shown in FIG. 13, the article confirmation screen 1300 includes an article 1310, a download button 1320, a copy button 1330, and article information 1340. The article 1310 is the content of a specific article generated by the large language model system 120. The download button 1320 is a button for downloading the content of the article to the client device 110. The user can download the article and upload it to a predetermined website of their company. The copy button 1330 is a button for copying the article. The user can copy the article and paste it into an article or the like on a predetermined website of their company to upload the content of the article. The article information 1340 is information about the article. Examples of the article information 1340 include the number of characters of the article, the frequency of keyword occurrences in the article, the keyword occurrence rate in the article, and time information indicating the time that could be saved by automatically generating the article.

[0046] The control unit 210 may obtain the search ranking of the website on which the content is posted. The control unit 210 uses a predetermined tool (for example, Google (registered trademark) Search Console) to obtain the search ranking of the website when searching with a plurality of predetermined keywords, for example. Note that Google Search Console is an example, and the search ranking may be obtained using another search ranking check tool (or search ranking check service).

[0047] The control unit 210 may execute a process of periodically (for example, daily or weekly) obtaining the search ranking of the website on which the content is posted. Such a process is an example of a process of periodically obtaining the search ranking of the website on which the content is posted. Then, the control unit 210 may generate a screen as shown on the management screen 1400 in response to a request and control it to be displayed on the client device 110. FIG. 14 is a diagram showing an example of the management screen 1400.

[0048] The management screen 1400 includes a graph 1410. The graph 1410 is a graph showing the change over time of the search ranking of the website on which the content is displayed. The Y-axis (vertical axis) of the graph 1410 is the search ranking. The X-axis (horizontal axis) of the graph 1410 is the date.

[0049] When the search ranking of the website on which the content is displayed has continued to be lower than a predetermined ranking for a predetermined period (for example, when it has continued to be below the 100th place for one week), the control unit 210 may display on the management screen 1400 an object for changing the strategy (a character string 1420 suggesting the change of the strategy and a GUI component 1430 instructing the change of the strategy). In the GUI component 1430, currently, the "catch-up strategy" is selected, and it is shown that one strategy can be selected from the "strengthening strategy", "competition strategy", and "complementary strategy" as other strategies.

[0050] With such a configuration, when the search ranking of the content generated according to the selected strategy has decreased, content related to, for example, new products or new services can be generated by a different strategy.

[0051] According to the embodiment, it is possible to generate the content of the website according to the content construction strategy without the user inputting words for the generation of the content.

[0052] Although various embodiments of the present invention have been described, these are presented as examples and are not intended to limit the scope of the invention. The novel embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the gist of the invention. The embodiments and their modifications are included in the scope and gist of the invention and are also included in the invention described in the claims and the equivalent scope thereof.

Explanation of Signs

[0053] 100 Server device 110 Client device 150 Network 210 Control unit 220 Storage unit 230 Communication unit 1000 Information processing system

Claims

1. An information processing system, At least one control unit is included, The control unit is Upon receiving information on the website of the own organization and information on the website of another organization, the system acquires keywords contained in the website of the own organization and keywords contained in the website of the another organization; generating a screen including information on keywords related to each of the plurality of strategic information on content construction based on the plurality of acquired keywords and the plurality of strategic information on content construction; The content creation strategy information is information that indicates what kind of content will be created as the content of the organization's website. When the content construction strategy information is selected via the screen, a keyword selection screen is generated for a plurality of keywords related to the selected content construction strategy information; The keyword selection screen includes a plurality of keywords related to the selected content construction strategy information and instruction information for instructing which keywords are to be used to create the content. When the content creation is instructed via the instruction information, a prompt is generated requesting the creation of web site content including a keyword corresponding to the instruction information; obtaining the generated content based on the prompt from a large scale language model; Information processing system.

2. 2. The information processing system according to claim 1, The plurality of pieces of strategy information include at least Strategy information on constructing content in which the other organization excels as content for the organization's own website; and strategic information on constructing content that the organization is good at as content for the organization's website. Information processing system.

3. 3. The information processing system according to claim 2, The plurality of pieces of strategy information further include: The content of the website of the first organization includes strategic information that the first organization and the second organization will build competitive content. Information processing system.

4. 3. The information processing system according to claim 2, The plurality of pieces of strategy information further include: The information includes strategic information on constructing content for the organization's own website that is not competitive with the other organization's content but is synonymous with the organization's own business in the context of the organization's own business. Information processing system.

5. 2. The information processing system according to claim 1, An information processing system, wherein the other organization is a competing organization that competes with the own organization.

6. 2. The information processing system according to claim 1, The content acquired from the large-scale language model is content to be posted on the organization's own website. Information processing system.

7. 7. The information processing system according to claim 6, The control unit is An information processing system that periodically acquires the search ranking of the website on which the content is posted.

8. 2. The information processing system according to claim 1, The control unit is accepting information on the website of the own organization and information on the website of the other organization based on a selection operation via a screen; Information processing system.

9. An information processing method executed by an information processing system, comprising: Upon receiving information on the website of the own organization and information on the website of another organization, the system acquires keywords contained in the website of the own organization and keywords contained in the website of the another organization; generating a screen including information on keywords related to each of the plurality of strategic information on content construction based on the plurality of acquired keywords and the plurality of strategic information on content construction; The content creation strategy information is information that indicates what kind of content will be created as the content of the organization's website. When the content construction strategy information is selected via the screen, a keyword selection screen is generated for a plurality of keywords related to the selected content construction strategy information; The keyword selection screen includes a plurality of keywords related to the selected content construction strategy information and instruction information for instructing which keywords are to be used to create the content. When the content creation is instructed via the instruction information, a prompt is generated requesting the creation of web site content including a keyword corresponding to the instruction information; obtaining the generated content based on the prompt from a large scale language model; When the content creation is instructed via the instruction information, a prompt is generated requesting the creation of web site content including a keyword corresponding to the instruction information; obtaining the generated content based on the prompt from a large scale language model; Information processing methods.

10. A program, Computer, A program for causing the information processing system according to any one of claims 1 to 8 to function as such.

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