Inbound ranking measurement system and inbound ranking measurement method

Abstract

To provide an inbound ranking measurement system and an inbound ranking measurement method that improve measurement accuracy of inbound ranking measurement of domestic target stores from foreign countries in a web search service.SOLUTION: An inbound ranking measurement system for performing ranking measurement of domestic target stores from a foreign country 3 in a web search service comprises: IP address acquisition means 11 for acquiring IP address information of a searcher terminal 4 included in a web search request via the searcher terminal 4; registration information acquisition means 12 for acquiring registration information with reference to an IP address information table; search location estimation means 13 for estimating a search location from which the web search request was made; ranking measurement means 14 for performing ranking measurement for each piece of target store information with reference to an inbound information table, and acquiring inbound ranking measurement results; and output means 15 for outputting the inbound ranking measurement results.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an inbound tourist ranking measurement system and an inbound tourist ranking measurement method for measuring the ranking of a target store in one's own country from a foreign country in a web search service. [Background technology]

[0002] Conventionally, as a method for measuring the ranking of target stores in Japan and overseas in a web search service, for example, an inbound ranking measurement device disclosed in Patent Document 1 has been proposed.

[0003] The information processing device disclosed in Patent Document 1 includes a setting unit that accepts setting inputs of a target store, a search query, and a target area to be set as a search location; a generation unit that converts the area name of the target area into a string on a URL code that combines a string corresponding to the number of characters in the area name and a string converted from the area name using a predetermined encoding method, in accordance with conversion rules defined by the search engine; an output unit that outputs the generated URL code to the search engine; an acquisition unit that acquires search results for the target area from the search engine; and an extraction unit that extracts the search ranking of the target store from the search results. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 6528341 Summary of the Invention [Problem to be solved by the invention]

[0005] In response to the recent inbound demand, there is a need for methods of measuring the rankings of target stores in web search services that measure the rankings of target stores in Japan searched for abroad, and for improving the accuracy of such measurement. In this regard, Patent Document 1 searches for store information on a map based on the search query and target area, according to the searcher's search location. Therefore, web searches performed from abroad via IP addresses cannot obtain information about the searcher's search location. For example, a geolocation API is one tool for obtaining the searcher's location information. The searcher provides their own location information to an application, which then provides the location information and enables the ranking of target stores in the searcher's search location to be measured.

[0006] However, some countries do not use location information APIs, or do not allow their location information to be provided even if they do, and some countries do not allow VPN (Virtual Private Network) connections or location information APIs, so it is not possible to obtain the location information of the searcher's search location and measure the ranking of the target store.For this reason, there is a need for inbound ranking measurement that improves the accuracy of inbound ranking measurement of target stores in one's own country when using web search services from overseas.

[0007] The present invention has been devised in consideration of the above-mentioned problems, and its purpose is to provide an inbound ranking measurement system and an inbound ranking measurement method that improve the accuracy of measuring the inbound ranking of target stores in one's own country from abroad in a web search service. [Means for solving the problem]

[0008] The inbound ranking measurement system according to a first aspect of the present invention is an inbound ranking measurement system for measuring the ranking of a target store in one's own country from a foreign country in a web search service, and includes: an IP address acquisition means for acquiring IP address information of the searcher terminal included in a web search request input via the searcher terminal; an IP address information table in which the IP address information is associated with registration information in which the IP address information is registered; a registration information acquisition means for referencing the IP address information table and acquiring the registration information in which the IP address information is associated; a search location estimation means for estimating a search location from which the web search request was made based on the registration information; and a search location estimation means for estimating the IP address information input in the web search request. Search Keywords an inbound information table including at least search location information relating to the estimated search location and target store information to which the search keyword has been previously assigned; and a ranking measurement for each target store information based on the search keyword by referring to the inbound information table; Web search request and an output means for outputting the inbound ranking measurement results acquired by the ranking measurement means.

[0009] An inbound ranking measurement system according to a second aspect of the present invention is the inbound ranking measurement system according to the first aspect of the present invention, characterized in that the IP address information acquired by the IP address acquisition means includes a global IP address and a private IP address.

[0010] The inbound ranking measurement system according to the third invention is the second invention, Registration information The registry includes regional registry information indicating allocation to a country, region, or organization, and country registry information indicating reassignment to a provider or company.

[0011] The inbound ranking measurement system according to the fourth invention is characterized in that, in the first invention, the IP address acquisition means acquires language information used in the web search request, and the search location estimation means estimates the search location from which the web search request was made based on the language information.

[0012] The inbound ranking measurement system according to the fifth aspect of the present invention is the inbound ranking measurement system according to the first aspect of the present invention, Ranking measurement method The inbound ranking measurement result obtained by the method is characterized by including search location image information indicating the search location where the web search request was made.

[0013] An inbound ranking measurement method according to a sixth aspect of the present invention is an inbound ranking measurement method for measuring the ranking of a target store in one's own country from a foreign country in a web search service, the method comprising: an IP address acquisition step of acquiring IP address information of a searcher terminal included in a web search request input via the searcher terminal; a first storage step of storing the IP address information in an IP address information table in association with registration information in which the IP address information is registered; IP Address Information Table a registration information acquisition step of acquiring registration information associated with the IP address information by referring to the IP address information; a search location estimation step of estimating the search location from which the web search request was made based on the registration information; Search Keywords a second storage step of storing information including at least search location information related to the estimated search location and target store information to which the search keyword has been previously assigned in an inbound information table; and a second storage step of referring to the inbound information table and measuring the ranking of each target store information based on the search keyword. Web search a ranking measurement step of acquiring an inbound ranking measurement result for each of the target store information items in the request; and an output step of outputting the inbound ranking measurement result acquired by the ranking measurement step; The inbound ranking measurement system It is characterized by: [Effects of the Invention]

[0014] According to the first aspect of the present invention, the IP address acquisition means acquires the IP address included in the web search request input via the searcher terminal. Searcher's device To do this, the IP address information table is referenced, the registration information associated with the IP address information is acquired, and the search location from which the web search request was made is estimated. Web search request This makes it possible to obtain inbound ranking measurement results for each target store information in the web search service. This makes it possible to improve the accuracy of measuring the ranking of target stores in one's own country from abroad.

[0015] Furthermore, according to the first to fifth inventions, the ranking measurement means refers to the inbound information table and measures the ranking of each piece of target store information based on the search keywords. This makes it possible to obtain inbound ranking measurement results for each piece of target store information in a web search. This makes it possible to improve the measurement accuracy of the ranking of target stores in one's own country from abroad in a web search service.

[0016] In particular, according to the second invention, the IP address information includes a global IP address and a private IP address. Therefore, by referencing the IP address information table, more detailed registration information can be obtained. This makes it possible to improve the accuracy of ranking measurement of target stores in one's own country from a foreign country in a web search service.

[0017] In particular, according to the third invention, Registration information The IP address table contains regional registry information indicating allocation to a foreign country, region, or organization, and country registry information indicating reassignment to a provider or company. This allows for more detailed registration information to be obtained by referencing the IP address information table. This makes it possible to improve the accuracy of ranking measurement of target stores in one's own country from a foreign country in web search services.

[0018] In particular, according to the fourth aspect of the present invention, the IP address acquisition means acquires language information used in the web search request. Therefore, the search location estimation means can estimate the search location from which the web search request was made based on the language information. This makes it possible to improve the measurement accuracy of ranking measurement of target stores in one's own country from a foreign country in the web search service.

[0019] In particular, according to the fifth aspect of the present invention, the inbound ranking measurement result includes search location image information showing the search location where the web search request was made. This makes it possible to visualize the foreign search location where the web search was made and the inbound ranking measurement result. This makes it possible to improve the measurement accuracy of the ranking of target stores in one's own country from a foreign country in the web search service.

[0020] According to the sixth aspect of the present invention, the IP address acquisition step is included in a web search request input via a searcher terminal. Searcher's device To do this, the IP address information table is referenced, the registration information associated with the IP address information is acquired, and the search location from which the web search request was made is estimated. Web search request This makes it possible to obtain inbound ranking measurement results for each target store information in the web search service. This makes it possible to improve the accuracy of measuring the ranking of target stores in one's own country from abroad. [Brief explanation of the drawings]

[0021] [Figure 1] FIG. 1 is a schematic diagram showing an example of an inbound tourist ranking measurement system according to this embodiment. [Figure 2] FIG. 2 is a schematic diagram showing an example of the operation of the inbound ranking measurement system according to this embodiment. [Figure 3] FIG. 3(a) is a schematic diagram showing an example of the configuration of an inbound ranking measurement system in this embodiment, and FIG. 3(b) is a schematic diagram showing an example of the functions of an inbound ranking measurement device in this embodiment. [Figure 4] FIG. 4 is a schematic diagram showing an example of a data table in this embodiment. [Figure 5] FIG. 5 is a schematic diagram showing an example of a data table in this embodiment. [Figure 6] FIG. 6 is a flowchart showing an example of the operation of the inbound tourist ranking measurement system according to this embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0022] Hereinafter, an example of an inbound ranking measurement system and an inbound ranking measurement method according to an embodiment of the present invention will be described with reference to the drawings.

[0023] (Embodiment: Inbound Tourist Ranking Measurement System 100) An example of the configuration of an inbound tourist ranking measurement system 100 in this embodiment will be described with reference to Figures 1 to 6. Figure 1 is a schematic diagram showing an example of the configuration of an inbound tourist ranking measurement system 100 in this embodiment.

[0024] <Inbound Ranking Measurement System 100> The inbound ranking measurement system 100 measures the ranking of a target store in one's own country (Japan) from a foreign country in a search engine provided by a web search service with a map display function, such as Google (registered trademark) MAP or Yahoo! (registered trademark) Loco. The inbound ranking measurement system 100 functions as an MEO (Map Engine Optimization) measure as well as an SEO (Search Engine Optimization) measure, for example.

[0025] Here, an example of an inbound tourist ranking measurement system according to this embodiment will be described with reference to FIG.

[0026] The inbound ranking measurement system 100 has an inbound ranking measurement device 1, as shown in Fig. 1, for example. The inbound ranking measurement device 1 is located in Japan, for example, and is connected via a communication network 6 to a searcher terminal 4 where a searcher performs a web search in a search location in each country of a foreign country 3, a ranking analysis device 5 that analyzes rankings in each country, an internet server 2 that provides web search services, a ranking measurement server 50 that collectively controls multiple ranking analysis devices 5, a store terminal 60 that requests inbound ranking measurement and refers to the measurement results, and various databases (not shown).

[0027] For example, when a searcher performs a web search for Japanese stores from the United States 3a, the inbound ranking measurement system 100 acquires the web search content via the searcher terminal 4a and performs ranking measurement using the ranking analysis device 5a. Similarly, when a searcher performs a web search for Japanese stores from China 3b, the inbound ranking measurement system 100 acquires the web search content via the searcher terminal 4b and performs ranking measurement using the ranking analysis device 5b. For example, the inbound ranking measurement system 100 compiles and aggregates the results of inbound ranking measurement performed by the ranking analysis device 5a and the ranking analysis device 5b using the ranking measurement server 50.

[0028] The inbound ranking measurement system 100 may perform ranking measurement processing on the inbound ranking measurement results for each country in the world in response to a request from the inbound ranking measurement device 1, for example. The inbound ranking measurement device 1 outputs the inbound ranking measurement results to a plurality of store terminals 60, for example.

[0029] The inbound ranking measurement device 1 may be connected to a searcher terminal 4 of a user who searches for a target store or the like using various search keywords, a ranking analysis device 5 in each country, and a ranking measurement server 50. The ranking measurement server 50 is connected, for example, to the inbound ranking measurement device 1, the searcher terminal 4, and the ranking analysis device 5, and includes various databases that store various information about the searcher, as well as information about various IP addresses related to ranking measurement, information about search keywords, information about the store that is the target of the search, etc. The various databases store, for example, an IP address information table, an inbound information table, etc.

[0030] The IP address information table stores, for example, IP address information and registered organization information of the IP address information in association with each other. The inbound information table stores, for example, search keyword information entered in a web search request, search location information regarding an estimated search location, and target store information to which the search keyword has been previously assigned. The database may be composed of, for example, a temporary storage database that temporarily stores the results of analysis by the ranking analysis device 5, as well as a user database, a registered store database, or a capture image database.

[0031] The ranking analysis device 5 operates in the same manner as the search process performed by a searcher, for example, by launching a virtual browser on each ranking analysis device 5, executing a search keyword (search query) on a search engine, and collecting information. A plurality of ranking analysis devices 5 in each country may be started by, for example, a ranking measurement server 50. The ranking measurement server 50 may be configured so that the ranking analysis devices 5 in each country share the calculation process for the same or different search keywords set for each target store, for example.

[0032] The inbound ranking measurement system 100 may, for example, aggregate various information analyzed for ranking by a plurality of ranking analysis devices 5 in each country in a temporary storage database (not shown) provided in the ranking analysis device 5, or in a temporary storage database (not shown) of the ranking measurement server 50 connected to the ranking analysis device 5. The inbound ranking measurement system 100 may also store the analysis result information of each country analyzed by the ranking analysis device 5 of each country via the ranking measurement server 50 in a database (not shown) connected to the inbound ranking measurement device 1. The inbound ranking measurement system 100 may, for example, store a capture image of a search screen taken by the ranking analysis device 5 of each country during ranking analysis in a database (not shown) for captured images separate from the temporary storage database.

[0033] An example of the operation of the inbound tourist ranking measurement system in this embodiment will now be described with reference to Fig. 2. In the following description, it is assumed that the inbound tourist ranking measurement system 100 measures the inbound tourist ranking in a web search service (for example, "search for sushi restaurants in Shinjuku") on the searcher terminal 4a using the ranking analysis device 5a in the United States 3a.

[0034] 2, the inbound tourist ranking measurement system 100 acquires, for example, various types of information set on the searcher terminal 4a, as well as web search request information related to the web search request processing on the searcher terminal 4a. The web search request information may be, for example, "YYYYMMDD HH:MM:SS" as information related to the search date and time when the search is performed, "XXX.XX.XX.XX" as the searcher's IP address information, "SUSHI SHINJUKU" as content related to the search keyword (for example, when searching for sushi restaurants in Shinjuku), the setting language of the searcher terminal 4a or the browser used on the searcher terminal 4a, etc. The inbound tourist ranking measurement system 100 stores the acquired web search request information and various setting information in a database data table (web search request data table).

[0035] The Internet server 2 executes the web search request input from the searcher terminal 4a. The searcher terminal 4a refers to the display screen 7a, for example, as the result of the web search request. In the example of the display screen 7a, "SUSHI SHINJUKU" is input in the search area at the top of the display screen 7a, and the search results are displayed as the top search rankings of sushi restaurants in Shinjuku (such as "AAA Sushi," "BBB Sushi," and "CCC Sushi"), along with a map of the surrounding area showing the locations of the restaurants.

[0036] The inbound ranking measurement system 100 acquires web search request information input from, for example, the searcher terminal 4a, and references the IP address information table based on the searcher IP address (XXX.XX.XX.XX), determines the IP address range (XXX.XX.XX.XX to XXX.XX.XX.XX) that includes the searcher IP address, and estimates the search location (NY, USA) of the searcher who made the web search request. The inbound ranking measurement system 100 estimates the search location of the searcher based on the IP address information of the searcher terminal 4 that made the web search request, and stores the result in the inbound information table of the data table in association with the search keyword.

[0037] The ranking analysis device 5a refers to the inbound information table and performs ranking measurement for each country in response to a request from a target store. The ranking analysis results for each country are compiled by the ranking measurement server 50. The compiled results of inbound ranking measurement for each country may be temporarily stored in the database of the ranking analysis device 5, periodically acquired by the ranking measurement server 50, and saved in the database of the ranking measurement server 50.

[0038] For example, when the searcher terminal 4a acquires a display screen 7a showing the results of a web search using a search keyword, the ranking analysis device 5a analyzes the ranking of the search keyword on the search engine. The ranking measurement server 50 displays the inbound ranking measurement results for each search keyword together with search location information based on the searcher IP address information.

[0039] In response to a request from a store terminal 60 to refer to ranking measurement, the inbound ranking measurement system 100 outputs, for example, a result screen 7b to the display unit 109 of the inbound ranking measurement device 1, or the inbound ranking measurement device 1 may allow, in response to a request from, for example, a store or owner, the store terminal 60 to refer to the result screen 7b for each store ID recorded in the database of the ranking measurement server 50.

[0040] The inbound ranking measurement system 100 may refer to a database and generate evaluation results for past ranking measurement results. In addition to the inbound ranking measurement results, the inbound ranking measurement system 100 may output, for example, the generated evaluation results to the inbound ranking measurement device 1 or the display unit 109 of the store terminal 60. The inbound ranking measurement system 100 may also output various information (for example, ranking trends, characteristics and trends of search locations, comparison trends with competitors, calendar linkage, capture image linkage, insight information, etc.) to the display unit 109 of each store terminal 60 based on the inbound ranking measurement results analyzed by, for example, the ranking analysis device 5, the ranking measurement server 50, or the inbound ranking measurement device 1 in each country.

[0041] The inbound ranking measurement system 100 may use AI (artificial intelligence) to analyze, for example, details of the search location, number of photos, number of reviews, review score, number of posts, and keyword content rate of reviews and posts in the inbound ranking measurement results, and evaluate tendencies and factors that make a site more likely to appear at the top of search results using a search engine.

[0042] <Inbound ranking measurement device 1> Next, an example of the inbound ranking measurement device 1 in this embodiment will be described with reference to Fig. 3. Fig. 3(a) is a schematic diagram showing an example of the configuration of the inbound ranking measurement device 1 in this embodiment, and Fig. 3(b) is a schematic diagram showing an example of the function of the inbound ranking measurement device 1 in this embodiment.

[0043] The inbound ranking measurement device 1 may be an electronic device such as a supercomputer, a server computer, or a mainframe / general-purpose computer. The inbound ranking measurement device 1 may be connected to, for example, an internet server 2, a searcher terminal 4, a ranking analysis device 5, a ranking measurement server 50, or a store terminal 60. As shown in FIG. 3(a), the inbound ranking measurement device 1 includes a housing 10, a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a storage unit 104, and I / Fs 105 to 107. The components 101 to 107 are connected by an internal bus 110.

[0044] The CPU 101 controls the entire inbound ranking measurement device 1. The ROM 102 stores the operation code of the CPU 101. The RAM 103 is a working area used when the CPU 101 is operating. The storage unit 104 stores various information, such as a setting information database for setting various information and data, or a reference database for storing and referencing various information and data. The storage unit 104 may be, for example, a data storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). Note that the inbound ranking measurement device 1 may also have a GPU (Graphics Processing Unit), not shown. Having a GPU enables faster calculation processing than usual.

[0045] I / F105 is an interface for transmitting and receiving various information with, for example, an Internet server 2, a searcher terminal 4, a ranking analysis device 5, a ranking measurement server 50, a store terminal 60, a database (not shown), a Web search service, other websites, etc. via a communication network 6 such as the Internet as needed. I / F106 is an interface for transmitting and receiving information with the input unit 108. As the input unit 108, for example, a keyboard is used, and a user of the inbound ranking measurement device 1, etc. inputs various information or control commands for the inbound ranking measurement device 1, the ranking analysis device 5, or the ranking measurement server 50 via the input unit 108. I / F107 is an interface for transmitting and receiving various information with the display unit 109. The display unit 109 displays various information, ranking measurement, or evaluation results, etc. stored in the storage unit 104. As the display unit 109, a display is used, and in the case of, for example, a touch panel type, it is provided integrally with the input unit 108.

[0046] FIG. 3(b) is a schematic diagram showing an example of the functions of the inbound ranking measurement device 1. The inbound ranking measurement device 1 includes an IP address acquisition unit 11, a registration information acquisition unit 12, a search location estimation unit 13, a ranking measurement unit 14, an output unit 15, and a storage unit 16. Note that each function shown in FIG. 3(b) is realized by the CPU 101 executing a program stored in the storage unit 104, etc. with the RAM 103 as a work area, and may be controlled by, for example, artificial intelligence or the like.

[0047] <IP address acquisition unit 11> The IP address acquisition unit 11 acquires, for example, the IP address information (XXX.XX.XX.XX) of the searcher terminal ⑷ included in a Web search request input via the searcher terminal 4. The IP address acquisition unit 11 may acquire the acquired IP address information together with other Web search request information (language information, device information, search KW, etc.). The IP address acquisition unit 11 may associate the acquired IP address information of the searcher and other information with other related information in the storage unit 16 or the database by, for example, attaching a search request ID from the searcher and storing them in association with each other.

[0048] <Registration information acquisition unit 12> The registration information acquisition unit 12 refers to an IP address information table registered in advance in a database based on the searcher's IP address information acquired by the IP address acquisition unit 11. The registration information acquisition unit 12 determines the target IP (global IP address, private IP address, etc.) and regional registry information from, for example, the first three digits of the searcher's IP address information (XXX.XX.XX.XX). The registration information acquisition unit 12 refers to country registry information from the first four digits and subsequent digits of the searcher's IP address information, and acquires registration information that is the IP location (e.g., USA, NY) associated with the searcher's IP address information.

[0049] The registration information acquisition unit 12 may refer to an IP address information table registered in a database and acquire, in addition to the IP location linked to the searcher's IP address information, information related to the search location, such as the registered location of the IP owner who is the administrator of the IP address information included in the IP address range.

[0050] <Search location estimation unit 13> The search location estimation unit 13 estimates the search location of the searcher from the registration information (target IP is global, IP location is, for example, USA, NY, ...) acquired by the registration information acquisition unit 12. On the other hand, if the search location of the searcher cannot be identified (for example, the IP address range of a private address), the search location estimation unit 13 cannot identify the regional registry information, and therefore may estimate the search location of the requested web search from, for example, information other than regional registry information, such as information about the IP owner of the private IP address (such as the registration location).

[0051] Furthermore, the search location estimation unit 13 may integrate the estimated search locations based on, for example, the number and type of search locations, or the proximity (distance, etc.) of the areas. The search location estimation unit 13 may assign a different, new identification name (e.g., a higher area name, an integrated area name, etc.) to the integrated search location, and use the assigned identification name as the name of the new search location. Furthermore, the search location estimation unit 13 may set, for example, the latitude and longitude of a point corresponding to the estimated search location as the search location. This enables the ranking measurement unit 14 to generate a search code that measures the ranking at the point with the set latitude and longitude.

[0052] <Ranking Measurement Section 14> The ranking measurement unit 14 refers to the inbound information table and measures the ranking of each piece of target store information based on the search keyword. From the result of the ranking measurement, the ranking measurement unit 14 obtains an inbound ranking measurement result for each piece of target store information in a web search in a foreign country.

[0053] When measuring the ranking of a target store in a web search service, a search code consisting of a search URL generated using alphanumeric characters, symbols, etc., which is a well-known technology, is used (for example, search keywords for each target store whose ranking is to be measured, and information on the search location, etc.).

[0054] The search code is generated differently when the search location is in Japanese or English, for example, and when it is latitude and longitude information, which makes it possible to measure rankings even if the search location desired by the target store is obtained using latitude and longitude information.In the case of inbound ranking measurement, for example, the information indicating the search location is IP address information, so latitude and longitude information cannot be obtained.However, by estimating and assigning the country registry information registered as IP location based on the searcher's IP address information included in the IP address range as the location of the search location, the accuracy of inbound ranking measurement can be improved.

[0055] The inbound information table referenced by the ranking measurement unit 14 is composed of, for example, search keyword information entered by the searcher in a web search request, search location information regarding the search location estimated by the search location estimation unit 13, and target store information to which search keywords have been previously assigned.

[0056] The ranking measurement unit 14 may measure the ranking by, for example, a ranking analysis device 5 installed in each of the foreign countries 3, or may measure the ranking by, for example, an inbound ranking measurement device 1 or a ranking measurement server 50. The ranking measurement unit 14 generates a search code for performing ranking measurement, for example, measures the ranking of each target store in the web search service, and obtains the ranking measurement results for each target store searched for on the web from the foreign countries 3.

[0057] The search code for performing ranking measurement may be generated by, for example, a plurality of ranking measurement units 14 in the foreign country 3, or may be generated by, for example, the ranking measurement server 50. When the ranking measurement server 50 generates the search code, for example, the generated search code may be transmitted to a plurality of ranking analysis devices 5 in the foreign country 3, and the results of ranking measurement in the plurality of ranking analysis devices 5 in the foreign country 3 may be aggregated.

[0058] For example, when a searcher from a foreign country 3 conducts a search using a search keyword for each target store set by the target store, the ranking measurement unit 14 measures the position at which the store linked to the search keyword is displayed on the search engine.

[0059] The ranking measurement unit 14 refers to time information preset by the target store via, for example, the ranking measurement server 50, and starts ranking measurement at the set measurement time. The ranking measurement unit 14 may aggregate information (individual ranking measurement results) measured by multiple ranking analysis devices 5 into a database for temporary storage by the ranking measurement server 50.

[0060] The inbound ranking measurement results recorded in the temporary storage database of the ranking measurement server 50 may be extracted by the inbound ranking measurement device 1 thereafter and stored in the database of the inbound ranking measurement device 1. This allows, for example, the ranking measurement results for multiple countries in the foreign country 3 collected by the ranking measurement server 50 to be efficiently transmitted to the inbound ranking measurement device 1 simultaneously, thereby improving the measurement accuracy of the ranking measurement of target stores in one's own country from the foreign country 3 in the web search service.

[0061] The ranking measurement unit 14 may store a capture image of the screen of the ranking measurement result taken by the ranking analysis device 5 via the virtual browser in, for example, a database for captured images (not shown) separate from the temporary storage database.

[0062] <Output section 15> The output unit 15 outputs the inbound ranking measurement result acquired by the ranking measurement unit 14. The output unit 15 outputs, for example, the ranking measurement result together with the search keyword, the captured image, and information on the searched location.

[0063] The output unit 15 may generate and output ranking measurement results by converting the inbound ranking measurement results into character strings that can be understood by personnel in charge of the target store, for example, using a display format stored in advance in the storage unit 104. The output unit 15 may display the inbound ranking measurement results on the display unit 109 of the inbound ranking measurement device 1 via the I / F 107, and may also transmit the ranking measurement results to, for example, the ranking analysis device 5 or the ranking measurement server 50, or to the store terminal 60 via the I / F 105.

[0064] <Storage unit 16 (first storage unit, second storage unit)> The storage unit 16 retrieves, as necessary, various data such as database data stored in the storage unit 104. The storage unit 16 stores, as necessary, various data acquired or generated by each of the components 11 to 18, 20 in the storage unit 104.

[0065] <Internet Server 2> The Internet server 2 provides a web search service with a map display function, such as Google MAP or Yahoo! Loco. The Internet server 2 provides a search engine and performs various information search and provision services using the search engine. The Internet server 2 is connected to searcher terminals 4 of multiple foreign countries 3 via a communication network 6.

[0066] <Foreign 3> Foreign countries 3 are, for example, the countries of origin of inbound visitors to Japan (foreign tourists visiting Japan, or travel to Japan, etc.). Foreign countries 3 are the countries from which foreigners conduct web searches for Japanese stores, etc. from their own countries, such as the United States 3a, China 3b, and other foreign countries (not shown).

[0067] <Searcher Terminal 4> The searcher terminal 4 is a device used by a searcher in a foreign country 3 when using a web search service. The searcher terminal 4 is, for example, a searcher terminal 4a of a searcher in the United States 3a, a searcher terminal 4b of a searcher in China 3b, etc., and each searcher terminal is assigned its own unique IP address information.

[0068] When making a request for a Web search, for example, the searcher terminal 4 uses the IP address information assigned to the searcher terminal 4 to perform a Web search on the Internet server 2 or the like via the communication network 6 .

[0069] <Ranking analysis device 5> The ranking analysis device 5 is connected to the ranking measurement server 50 started by the inbound ranking measurement device 1. The ranking analysis device 5 may be installed for each country or region of the foreign country 3, for example, as a ranking analysis device 5a in the United States 3a and a ranking analysis device 5b in China 3b. For example, the ranking analysis device 5 may have the ranking measurement server 50 function as a tabulator. The ranking analysis device 5 may perform processing similar to the web search processing performed by a searcher using a searcher terminal 4, for example. For example, multiple ranking analysis devices 5 may be connected to the ranking measurement server 50, and based on setting information set for each, a virtual browser may be launched, a search keyword (search query) may be executed on a search engine, and the execution results of inbound ranking measurement for web search requests from the foreign country 3 may be collected.

[0070] By running the ranking analysis device 5 on multiple devices in foreign countries 3, for example, it is possible to divide up search keywords for each country and region of the foreign countries 3 and execute searches, thereby collecting global, worldwide inbound ranking measurement results. This makes it possible to confirm which countries' searchers are searching for Japanese stores, and to accommodate inbound tourists to Japan (foreign tourists visiting Japan or travel to Japan, etc.) (for example, adding dishes that are compatible with each country, selecting ingredients, displaying menus in different languages, providing other added value, etc.).

[0071] The ranking analysis device 5 aggregates the searched and ranked information in a temporary storage database (not shown). The temporary storage database is connected to, for example, the inbound ranking measurement device 1 and the ranking measurement server 50, respectively. The search results and inbound ranking measurement results stored in the temporary storage database are extracted by, for example, the inbound ranking measurement device 1 and recorded in the database. This makes it possible to avoid the complication of processing, such as being executed by, for example, multiple ranking analysis devices 5 and having the ranking measurement server 50 simultaneously pass the results collected by each to the inbound ranking measurement device 1. The ranking analysis device 5 may have at least some of the functions of, for example, the inbound ranking measurement device 1 or the ranking measurement server 50.

[0072] <Database> Next, referring to FIGS. 4 and 5, an example of the database in the present embodiment will be described. The database may be provided in, for example, the ranking measurement server 50 and may be referred to by the inbound ranking measurement device 1. The database is composed of, for example, a 'Web search request data table', an 'IP address information table', an 'inbound information table', a 'target store information table','search KW table', a 'ranking data table', and other data tables (not shown).

[0073] The various data tables constituting the database are configured with each data linked. Further, the database may be provided with, for example, a database (not shown) in which the above-mentioned temporarily stored data is aggregated, and further, for example, a database (not shown) that stores a captured image of a search screen taken by the ranking analysis device 5 during ranking analysis.

[0074] The database may include, for example, a temporarily stored database, an image capture database, an aggregated database, etc. In addition to registering various information such as target stores that manage store customers who receive ranking measurement services in the inbound ranking measurement system 100, information on searchers who make Web search requests via the searcher terminal 4, data such as search KW, search location, and search time input in the Web search request may also be registered. The database may be referred to by, for example, the ranking analysis devices 5 of various countries in foreign country 3, and information extraction may be performed on the search engine based on the various information referred to.

[0075] <<Web Search Request Table>> In the "Web Search Request Table", data regarding the content of search requests from, for example, searchers in foreign country 3 is recorded. In the "Web Search Request Table", for example, as data for identifying search requests from searchers, there are a "Search Request ID", a "Searcher IP Address" for identifying the searcher's searcher terminal 4, "Language Information" indicating the language used by the searcher for the search, "Device Information" indicating the model name of the searcher's searcher terminal 4, etc., "Search KW" indicating the search KW used by the searcher for the search, "Search Date and Time" indicating the search date and time when the searcher conducted the search, and "Location Information" indicating the location of the searcher (searcher terminal 4) who conducted the Web search. These are each associated and stored.

[0076] Here, the "Location Information" is, for example, location information indicating the search location of the searcher and the searcher terminal 4, and it may be stored whether location information has been obtained or not. The inbound ranking measurement system 100 may, for example, refer to the record of the "Location Information" and, if it is "NULL", obtain the IP address information of the searcher terminal 4. Furthermore, the inbound ranking measurement system 100 may, for example, if data already indicating location information as, for example, "latitude XXX, longitude XXX" is recorded, confirm the validity of that data with data such as the search date and time, and if the Web search is recent, the search request is repeatedly made, etc., obtain it as data for complementing or substituting the IP address information.

[0077] <<IP Address Information Table>> The "IP Address Information Table" records, for example, IP address information assigned to the searcher terminal 4 and various data related to the owner (IP owner) of the assigned IP address information. The "IP Address Information Table" stores, in association with each other, for example, an "IP Address Range" indicating the range to which the IP address information is assigned, a "Target IP" indicating the type of IP address, "Regional Registry Information" indicating the type of assigned IP address range, "Country Registry Information" indicating location information obtained by subdividing and detailing the "Regional Registry Information," "IP Owner Information" indicating the owner (e.g., holder, operator / manager, etc.) of the assigned IP address information, and an "Update Date and Time" indicating whether or not each record recorded in the "IP Address Information Table" has been updated and the status thereof.

[0078] <<Inbound Information Table>> The "inbound information table" stores, in association with one another, "search keywords" indicating search keywords requested by multiple searchers to perform web searches, "searcher IP addresses 1" and "searcher IP addresses 2" indicating the IP address information of the searchers' searcher terminals 4, "estimated search locations 1" and "estimated search locations 2" indicating the search locations of the searchers estimated by the ranking measurement unit 14 by referring to the "IP address information table," and a "store ID" identifying the store that has registered the search keywords. Note that if there is multiple data related to the "searcher IP addresses" and "estimated search locations," these multiple data may be recorded.

[0079] <<Target store information table>> The "target store information table" stores various information related to target stores (customers) that request inbound ranking measurement, for example. The "target store information table" stores, for example, a "store ID" that identifies the target store, information about the target store, and various information indicating the posted content, such as "store name," "address," "description, display image, additional information," each associated with the other. Note that the "address," for example, may be recorded in multiple languages ​​and displayed appropriately according to the language information preset by the searcher.

[0080] <<Search Keyword Table>> The "Search KW Table" identifies and stores various search keywords for which inbound rankings are desired for each target store. The "Search KW Table" stores, for example, a "Search KW#ID" that identifies the search keyword set for each target store, a "Store ID" that identifies each target store for which the search keyword has been set, search keywords in each language for which inbound rankings are to be measured that are the target of a web search request, such as "Search KW1 (Japanese)" and "Search KW2 (English)," and an "Update Date and Time" that indicates when the search keyword has been updated.

[0081] <<Ranking Data Table>> The "ranking data table" stores, for example, the results of inbound ranking measurement for each target store. The "ranking data table" stores, in association with each other, the following: a "ranking ID" that identifies the result of the ranking measurement; a "search period" that indicates the period for which a web search was requested; "ranking and number of hits" that indicates the results of the inbound ranking measurement during the "search period" (for example, the rank and number of hits); a "search keyword" that indicates the search keyword used in the inbound ranking measurement; a "search keyword #ID" that identifies the target search keyword; an "estimated search location" that indicates the search location estimated by the search location estimation unit 13; a "capture URL" that indicates the link destination of the capture image of the display screen 7a searched and displayed by the searcher; and a "store ID" that identifies the target store for the inbound ranking measurement.

[0082] The "ranking data table" is associated with various data tables registered in the database, for example, and stores information such as "when" and "with which search keywords" a web search was requested in which country or region, as well as the ranking of the results of inbound ranking measurements.

[0083] <Communication Network 6> The communication network 6 is, for example, an internet network to which the inbound ranking measurement device 1, internet server 2, searcher terminal 4, ranking analysis device 5, and store terminal 60 are connected via communication circuits. The communication network 6 may be configured as a so-called optical fiber communication network. Furthermore, the communication network 6 may be realized by known communication technologies such as a wired communication network or a wireless communication network.

[0084] <Ranking measurement server 50> The ranking measurement server 50 is connected to, for example, a plurality of ranking analysis devices 5, and measures the ranking of each store using search keywords. The ranking measurement server 50 causes the connected ranking analysis devices 5 to perform a search similar to the keyword search processing performed by a searcher, for example. The ranking measurement server 50 causes each of the connected ranking analysis devices 5 to launch a virtual browser and execute a search keyword (search query) on a search engine.

[0085] The ranking measurement server 50 may perform ranking measurement in a shared manner, for example, based on search keywords assigned to each ranking measurement server 50, thereby making it possible to distribute and process the load of calculations for thousands to tens of thousands of cases, for example, from countries and regions around the world.

[0086] <Store terminal 60> The store terminal 60 is a terminal in each store, for example, in the food and beverage industry, accommodation industry, other event and service industries, etc., and is connected to the inbound ranking measurement device 1 and the ranking measurement server 50. The store terminal 60 registers various information about the store in the inbound ranking measurement device 1 and the ranking measurement server 50, for example, to obtain inbound ranking measurement results. The store terminal 60 registers various information about the store in a target store information table and a search keyword table, for example.

[0087] The ranking measurement server 50 may perform ranking measurement in a shared manner among multiple ranking measurement servers 50, for example, based on search keywords assigned to each ranking measurement server 50, thereby making it possible to distribute and process the load of calculations for, for example, thousands to tens of thousands of items.

[0088] (Example of the operation of the inbound ranking measurement system 100) Next, an example of the operation of the inbound ranking measurement system 100 in the present embodiment will be described. FIG. 6 is a flowchart showing an example of the operation of the inbound ranking measurement system 100 in the present embodiment.

[0089] <IP address acquisition means S110> The IP address acquisition unit 11 acquires the IP address information included in the Web search request (IP address acquisition means S110). The IP address acquisition unit 11 acquires, for example, the IP address information of the searcher terminal 4 included in the Web search request input via the searcher terminal 4. The IP address information of the searcher terminal 4 acquired by the IP address acquisition unit 11 includes, for example, a global IP address and a private IP address, and either a global IP address or a private IP address is assigned to the searcher terminal 4.

[0090] The IP address acquisition unit 11 may, for example, refer to an IP address information table in which IP address information is associated with registration information in which the IP address information is registered in advance, and select the IP address information for performing the inbound ranking measurement. Thereby, the inbound ranking measurement system can narrow down the target country, region, or IP owner, and for example, can exclude the IP address information assigned to the government, administration, military period, etc. that has been known in advance, and improve the measurement accuracy of the inbound ranking measurement of the target store.

[0091] ]>Note that the global IP address includes regional registry information indicating an assignment to a country, region, or organization in a foreign country 3, and country-specific registry information indicating a reassignment to a provider or a company. Therefore, by referring to the 'IP address information table' in advance by the IP address acquisition unit 11 as described above, specific IP address information can be targeted, and the measurement accuracy of the inbound ranking measurement of the target store can be improved.

[0092] Furthermore, the IP address acquisition unit 11 may acquire language information registered in the searcher terminal 4 when a web search request is made by the searcher. This enables the search location estimation unit 13 to estimate the search location from which the web search request was made based on the language information.

[0093] <Registration information acquisition means S120> The registration information acquisition unit 12 acquires the registration information associated with the IP address information (registration information acquisition means S120). Based on the IP address information acquired by the IP address acquisition unit 11, the registration information acquisition unit 12 refers to, for example, an "IP address information table" in which IP address information and registration information in which the IP address information is registered are associated. The registration information acquisition unit 12 refers to the "IP address information table" and acquires the registration information to which the IP address information of the searcher terminal 4 is assigned.

[0094] The registration information acquisition unit 12, for example, refers to the "IP address information table" based on the searcher's IP address information acquired by the IP address acquisition unit 11, and determines the target IP (global IP address, private IP address, etc.) and regional registry information from the first three digits of the IP address information (XXX.XX.XX.XX) assigned to the searcher's searcher terminal 4.

[0095] The registration information acquisition unit 12 may refer to the "IP address information table" in advance and set, for example, IP address information to be excluded or a range of IP address information to be prioritized. This enables the inbound ranking measurement system 100 to improve the measurement accuracy of the inbound ranking of target stores in its own country in a web search service from, for example, three foreign countries.

[0096] <Search location estimation means S130> Next, the search location estimation unit 13 estimates the search location where the web search request was made (search location estimation means S130). The search location estimation unit 13 estimates the search location of the searcher based on the IP location (e.g., USA, NY) associated with the searcher's IP address information by the registration information acquisition unit 12, and stores the result in the "inbound information table" of the data table in association with the search keyword.

[0097] For example, if the search location of the searcher cannot be identified (for example, the IP address range of a private address), the search location estimation unit 13 cannot identify the regional registry information, and therefore may estimate the search location for the requested web search based on information other than regional registry information, such as information about the IP owner of the private IP address (such as the registered location).

[0098] <Ranking measurement means S140> Next, the ranking measurement unit 14 performs ranking measurement and acquires the inbound ranking measurement result (rank measurement means S140). The ranking measurement unit 14 refers to the "inbound information table" that includes at least the search keyword information input in the web search request, the search location information about the estimated search location, and the target store information to which the search keyword has been assigned in advance, and performs ranking measurement for each target store information based on the search keyword.

[0099] The ranking measurement unit 14 may generate a search code for ranking a target store in a web search service using the search keyword and search location for each target store to be ranked, and perform ranking measurement for each target store. The ranking measurement unit 14 may launch a web browser (e.g., a virtual browser) via the ranking analysis device 5, and execute a search using the generated search code (search URL).

[0100] The ranking measurement unit 14 checks the search ranking based on the store ID that is the target of inbound ranking measurement, for example, from the search results obtained by using a search code. The ranking measurement unit 14 may store, in the temporary storage database, not only the search ranking results of each store, but also search results that include search location image information that indicates the search location where the web search request was made, as result information of ranking measurement.

[0101] The ranking measurement unit 14 may store (store), for example, the ranking measurement search result screen, various related information displayed on the screen, and capture screens in a temporary storage database and a capture image database, in order to improve the measurement accuracy of ranking measurement for target stores in a ranking measurement web search service, in addition to providing evidence of the ranking measurement results.

[0102] <Output Means S150> Next, the output unit 15 outputs the inbound ranking measurement result acquired by the ranking measurement unit 14 (output means S150). The output unit 15 may disclose to the target store, for example, information such as that shown on the result screen 7b in FIG. 2, which is aggregated by date, search keyword, and country.

[0103] Furthermore, the output unit 15 may display the ranking of each target store for which inbound rankings have been measured based on the results of the inbound ranking measurement, for example, by combining the display ranking of each target store for which inbound rankings have been measured with a calendar function (not shown) of the inbound ranking measurement device 1 or the store terminal 60, and display the ranking of the target store by month. The output unit 15 may also allow the user to view images captured during ranking measurement, for example, by clicking a file icon (not shown) on the results screen 7b. The file icon may be linked to, for example, a capture URL in the ranking table, and the target store that selects the file icon may access the linked URL and refer to the image stored in the captured image database.

[0104] The output unit 15 may also display insight information for each store together with ranking result information in the form of a graph or the like. The output unit 15 may output the acquired store rankings, insight data, and posted insight data in the form of a chart graph, bar graph, or the like, and may also send the data in a file format such as a PDF to an arbitrary email address. For example, the output unit 15 may group the stores managed by a customer (company) that manages multiple stores and output the total value. The output unit 15 may associate each store based on the group ID, group name, and user ID stored in the group data table.

[0105] This completes the operation of the inbound tourist ranking measurement system 100 in this embodiment.

[0106] Furthermore, according to this embodiment, an inbound ranking measurement method for measuring the ranking of a target store in one's own country from a foreign country 3 in a web search service can be provided by an IP address acquisition step of performing an IP address acquisition means S110, a registration information acquisition means step of performing a registration information acquisition means S120, a search location estimation step of performing a search location estimation means S130, a ranking measurement step of performing a ranking measurement means S140, and an output step of performing an output means S150.

[0107] Although the embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be embodied in various other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. These embodiments and their modifications are included within the scope and spirit of the invention, and are also included in the inventions and their equivalents as defined in the claims. [Explanation of symbols]

[0108] 1: Inbound ranking measurement device 2: Internet Server 3: Foreign countries 3a: United States 3b:China 4: Searcher terminal 4a: Searcher terminal 4b: Searcher terminal 5: Rank analysis device 5a: Rank analysis device 5b: Rank analysis device 6: Communication network 7a:Display screen 7b:Result screen 10: Housing 11: IP address acquisition section 12: Registration information acquisition section 13: Search location estimation unit 14: Ranking measurement section 15: Output section 16: Storage section 50: Ranking measurement server 60: Store terminal 100: Inbound ranking measurement system 101: CPU 102:ROM 103:RAM 104: Preservation Department 105: Interface 106: Interface 107: Interface 108: Input section 109: Display section 110: Internal bus S110: IP address acquisition method S120: Registration information acquisition means S130: Search location estimation means S140: Ranking measurement means S150: Output means

Claims

1. An inbound ranking measurement system for measuring the ranking of a target store in one's own country from a foreign country in a web search service, an IP address acquisition means for acquiring IP address information of the searcher terminal included in a web search request input via the searcher terminal; an IP address information table in which the IP address information is associated with registration information in which the IP address information is registered; a registration information acquisition means for referencing the IP address information table and acquiring registration information associated with the IP address information; a search location estimation means for estimating a search location from which the web search request was made based on the registration information; an inbound information table including at least the search keyword input in the web search request, search location information related to the estimated search location, and target store information to which the search keyword has been assigned in advance; a ranking measurement means for referring to the inbound information table, measuring a ranking for each of the target store information based on the search keyword, and acquiring an inbound ranking measurement result for each of the target store information in the web search request; an output means for outputting the inbound ranking measurement result acquired by the ranking measurement means; To be prepared An inbound ranking measurement system that features:

2. 2. The inbound ranking measurement system according to claim 1, wherein the IP address information acquired by the IP address acquisition means includes a global IP address and a private IP address.

3. 3. The inbound ranking measurement system of claim 2, wherein the registration information includes regional registry information indicating allocation to a foreign country, region, or organization, and country registry information indicating reassignment to a provider or company.

4. The inbound ranking measurement system according to claim 1, characterized in that the IP address acquisition means acquires language information used in the web search request, and the search location estimation means estimates the search location from which the web search request was made based on the language information.

5. The inbound ranking measurement result acquired by the ranking measurement means includes search location image information showing the search location where the web search request was made.

2. The inbound ranking measurement system according to claim 1,

6. An inbound ranking measurement method for measuring the ranking of a target store in one's own country from a foreign country in a web search service, comprising: an IP address acquisition step of acquiring IP address information of the searcher terminal included in a web search request input via the searcher terminal; a first storage step of storing the IP address information and registration information in which the IP address information is registered in an IP address information table in association with each other; a registration information acquisition step of referring to the IP address information table and acquiring registration information associated with the IP address information; a search location estimation step of estimating a search location from which the web search request was made based on the registration information; a second storage step of storing information including at least the search keyword input in the web search request, search location information related to the estimated search location, and target store information to which the search keyword has been previously assigned in an inbound information table; a ranking measurement step of referring to the inbound information table, measuring a ranking for each of the target store information based on the search keyword, and acquiring an inbound ranking measurement result for each of the target store information in the web search request; an output step of outputting the inbound ranking measurement result acquired by the ranking measurement step; The inbound ranking measurement system will An inbound ranking measurement method characterized by the following.

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