Information processing method, information processing system, and program

Abstract

To enable effective public relations or advertising activities for a service while reducing the burden on a business operator. [Solution] The information processing method includes a computer sending recruitment information to a user terminal to encourage applications for services (food and drink, beauty, fitness, etc.) provided by a business operator, obtaining payment amount information for the service and posted information for the service, and sending reward information to the user terminal based on the payment amount information and the posted information.

Description

[Technical Field]

[0001] The present invention relates to an information processing method, an information processing system, and a program, and more particularly to an information processing method, an information processing system, and a program for business public relations. [Background technology]

[0002] In recent years, opportunities to obtain information through social network sites (SNS) have been increasing. Patent Document 1 and Non-Patent Document 1 disclose that influencers conduct public relations activities for the products and businesses of businesses. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2020-030782 [Non-patent literature]

[0004] [Non-Patent Document 1] https: / / www.tagz.group / Summary of the Invention [Problem to be solved by the invention]

[0005] With traditional public relations services, businesses (representatives, employees, or staff) often have to acquire knowledge and skills related to public relations services and have to deal with many issues. However, they still need to prepare for their actual sales activities and train employees, which limits the time and human resources they can devote to public relations (PR) activities. Also, if a business's size (number of people) is insufficient, it is difficult to build a system for regular and continuous communication. For this reason, it is difficult to introduce services that require businesses (stores) to handle most of the work themselves.

[0006] In view of the above problems, one of the objects of the present invention is to enable effective public relations or advertising activities for a service while minimizing the burden on the business operator. [Means for solving the problem]

[0007] According to one embodiment of the present invention, an information processing method is provided in which a computer sends recruitment information to a user terminal to encourage applications for a service provided by a business operator, obtains payment amount information for the service and posted information for the service, and sends reward information to the user terminal based on the payment amount information and the posted information.

[0008] In the above information processing method, charge information indicating a deposit of an amount corresponding to the remuneration may be acquired from a business operator terminal corresponding to the business operator.

[0009] In the information processing method, application information for the recruitment information is acquired from the user terminal, When the application information satisfies preset application conditions, employment information may be transmitted to the user terminal.

[0010] In the above information processing method, the recruitment information includes payment amount information for the service and reward information for the posted information, and the reward information may include backup points provided to the user corresponding to the user terminal, different from the payment amount.

[0011] In the above information processing method, the backup points may include a first backup point set based on evaluation information of attribute information of a user regarding the service.

[0012] In the above information processing method, the backup points may include a total backup point obtained by combining the first backup points and second backup points corresponding to answer information to question information associated with the recruitment information.

[0013] In the above information processing method, the backup points may include a total backup point that is a combination of the first backup points and second backup points according to the fulfillment status of question information associated with the recruitment information.

[0014] In the above information processing method, the attribute information may include at least one of the number of followers, the degree of profile matching, and a history of providing materials.

[0015] According to one embodiment of the present invention, there is provided a program for causing a computer to execute the above information processing method.

[0016] According to one embodiment of the present invention, an information processing system is provided that includes a control unit that sends recruitment information to a user terminal to encourage applications for services provided by a business operator, acquires payment amount information for the service and posted information for the service, and sends reward information to the user terminal based on the payment amount information and the posted information. [Effects of the Invention]

[0017] By using one embodiment of the present invention, it is possible to effectively carry out public relations or advertising activities for a service while reducing the burden on the business operator. [Brief explanation of the drawings]

[0018] [Figure 1] 1 is a diagram showing the overall configuration of an information processing system according to an embodiment of the present invention; [Figure 2] 1 is a diagram illustrating a hardware configuration of an information processing system according to an embodiment of the present invention. [Figure 3] 1 is a functional block diagram of an information processing system according to an embodiment of the present invention. [Figure 4] 1 is an example of a user data set recorded in a database. [Figure 5]1 is an example of a data set of businesses recorded in a database. [Figure 6] 1 is an example of a data set of charge information recorded in a database. [Figure 7] 1 is an example of a dataset of remuneration information recorded in a database. [Figure 8] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 9] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 10] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 11] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 12] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 13] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 14] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 15] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 16] 10 is an example of a user interface displayed on a user terminal. [Figure 17] 10 is an example of a user interface displayed on a business operator terminal. [Figure 18] 10 is an example of a user interface displayed on a user terminal. [Figure 19] 10 is an example of a user interface displayed on a user terminal. [Figure 20] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 21] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 22] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. [Figure 23] FIG. 2 is a flow diagram of information processing according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0019] Hereinafter, embodiments of the present invention will be described with reference to the drawings and the like. However, the present invention can be implemented in many different forms, and should not be construed as being limited to the following exemplary embodiments. The drawings may be represented schematically to clarify the description, but these are merely examples and do not limit the interpretation of the present invention. Furthermore, the letters "first" and "second" attached to each element are convenient labels used to distinguish each element and have no further meaning unless otherwise specified. In the drawings referred to in this embodiment, identical parts or parts having similar functions are designated by the same or similar symbols (symbols consisting of the numeral xxx followed by A, B, 1, 2, etc.), and repeated explanations may be omitted. Furthermore, some components may be omitted from the drawings. Furthermore, if a person of ordinary skill in the art to which the present invention pertains would recognize such features, no special explanation will be provided.

[0020] In this specification, "business (service)" refers to any service in society. For example, "business (service)" refers to services such as providing food and drink, beauty treatments, and fitness services. In addition to the above-mentioned businesses (services), it also includes services in all industries and sectors, such as selling goods, purchasing goods, repairs, and construction.

[0021] First Embodiment An information processing system according to a first embodiment of the present invention will be described in detail with reference to the drawings.

[0022] (1-1. Overall configuration of information processing system) FIG. 1 shows the overall configuration of an information processing system 1. As shown in FIG. 1, the information processing system 1 includes an information processing server 10, a web service server 20, a user terminal 30, and a provider terminal 40. The information processing server 10 functions as an application server for information processing. The web service server 20 functions as an application server for services provided on the web, such as SNS and web magazines. The user terminal 30 is a terminal of a user (also called a "creator") who sends information about the business's services to the web service server 20 (posts information that attracts the interest of other users using the SNS). The provider terminal 40 is a terminal of a provider that provides a business (service). In this embodiment, multiple user terminals 30 (user terminals 30-1, 30-2, . . . , 30-M (M is a natural number)) and multiple provider terminals 40 (provider terminals 40-1, 40-2, . . . , 40-N (N is a natural number)) may be provided. For convenience of explanation, the following description will be given assuming that the user terminals 30 and the provider terminals 40 are provided. In one embodiment of the present invention, the information processing server 10, the web service server 20, the user terminal 30, and the provider terminal 40 are connected to a network NW. The network NW is a communication network such as the Internet (specifically, SSL (Secure Sockets Layer) / TLS (Transport Layer Security) or VPN (Virtual Private Network)), an intranet, etc., and an appropriate network is used depending on the communication environment.

[0023] In the information processing system 1, a user (creator) can receive a reward by using application software (also called a "business PR app") that runs on a user terminal 30 to publicize, advertise, or introduce a business provided by a business and help increase the business's sales, and then sending (posting) information about the business's service to a web service (in this example, an SNS) after receiving the service from the business. Below, each component of the information processing system 1 that realizes this processing will be described.

[0024] (1-2. Hardware configuration of information processing system) The hardware configuration of each component included in the information processing system 1 will be described.

[0025] (1-1-1. Information processing server 10) The information processing server 10 has a control unit 11, a storage unit 12, and a communication unit 13. The control unit 11, the storage unit 12, and the communication unit 13 may be connected by a communication bus. In this example, a cloud server is used as the information processing server 10. Depending on the system environment, the information processing server 10 may be an on-premise server or another processing device.

[0026] The control unit 11 is a computer, and uses a CPU (Central Processing Unit), ASIC (Application Specific Integrated Circuit), FPGA (Field Programmable Gate Array), or other arithmetic processing circuit to control processing based on instructions defined in information processing software (programs) described below. In addition, a user interface for executing the information processing programs may be provided on a display unit (not shown) in response to instructions from the control unit 11.

[0027] The storage unit 12 may be a semiconductor memory such as an SSD (Solid State Drive), a magnetic recording medium (such as a magnetic tape or a magnetic disk), an optical recording medium, a magneto-optical recording medium, or a storage element capable of storing data. The storage unit 12 functions as a database that stores various information used in the information processing program. The storage unit 12 may be provided in a server different from the information processing server 10 as appropriate, and may function as a database.

[0028] The communication unit 13 has a communication module capable of communicating over a LAN (Local Area Network) or a WAN (Wide Area Network), and communicates various types of information with the WEB service server 20, the user terminal 30, and the provider terminal 40 via the network NW.

[0029] (1-1-2. Web service server 20) The web service server 20 has a control unit 21, a storage unit 22, and a communication unit 23. The control unit 21, the storage unit 22, and the communication unit 23 may be connected by a communication bus. In this example, a cloud server is used as the web service server 20. Depending on the system environment, the web service server 20 may be an on-premise server or another processing device.

[0030] The control unit 21 has a configuration basically similar to that of the above-described control unit 11, and controls processing based on commands defined in software (programs) for the web service (SNS).

[0031] The storage unit 22 has a configuration basically similar to that of the storage unit 12 described above, and differs only in the contents of the program instructions stored therein, so a description thereof will be omitted.

[0032] The communication unit 23 has a configuration basically similar to that of the communication unit 13 described above, and communicates various types of information with the information processing server 10 and the user terminal 30 via the network NW.

[0033] (1-1-3. User terminal 30) The user terminal 30 is a terminal owned or used by a user (in this embodiment, a creator). For example, the user terminal 30 may be a smartphone, a mobile phone (feature phone), a tablet terminal, a notebook PC (Personal Computer), a desktop PC, an IoT (Internet of Things) device (equipment equipped with a power supply mechanism, communication functions, and an information storage mechanism), or the like, and is applicable as long as it can communicate with the information processing server 10, the web service server 20, and the operator terminal 40 via the network NW. The user terminal 30 includes a control unit 31, a storage unit 32, a communication unit 33, a display unit 34, an operation unit 35, an audio input / output unit 36, and an imaging unit 37. Note that, if necessary, some components may be omitted, or an illumination unit (light) or other components may be included.

[0034] The control unit 31 has a configuration basically similar to that of the above-described control unit 11, and realizes various functions in the user terminal 30. The storage unit 32 has a configuration basically similar to that of the storage unit 12, and the only difference is the contents of the program instructions stored therein, so a description thereof will be omitted.

[0035] The communication unit 33 performs communication wirelessly or via a wire. In this example, a transceiver for wireless communication for a mobile communication terminal (specifically, LTE (Long Term Evolution), 5G communication, etc.) is used for the communication unit 33. Note that the transceiver is not limited to wireless communication for a mobile communication terminal, and a LAN transceiver (specifically, a Wi-Fi transceiver) or a transceiver for short-range wireless communication may be provided.

[0036] The display unit 34 includes a display device whose display content is controlled by the control unit 31. The operation unit 35 includes a touch sensor in this example, and outputs information corresponding to the position operated by the user to the control unit 31. This touch sensor is provided on the display area of ​​the display unit 34. In other words, the display unit 34 and the operation unit 35 form a touch panel. Note that a mouse and a keyboard may also be provided as the operation unit 35.

[0037] The audio input / output unit 36 ​​includes a speaker that outputs a signal supplied from the control unit 31 to the outside as sound, and a microphone that outputs an input sound signal to the control unit 31.

[0038] The imaging unit 37 captures images of various objects (in this example, food, buildings, or people). The imaging unit 37 uses a CMOS (Complementary Metal-Oxide-Semiconductor) sensor or a CCD (Charge Coupled Device) sensor.

[0039] (1-1-4. Operator terminal 40) The business operator terminal 40 includes a control unit 41, a storage unit 42, a communication unit 43, a display unit 44, an operation unit 45, an audio input / output unit 46, and an imaging unit 47. The business operator terminal 40 may be a desktop PC, a notebook PC, a smartphone, a mobile phone (feature phone), a tablet terminal, an IoT device, or the like, and is applicable as long as it can communicate with the information processing server 10 and the user terminal 30 via the network NW. Each component of the business operator terminal 40 is basically the same as each component of the information processing server 10 or the user terminal 30, and therefore a description thereof will be omitted.

[0040] (1-3. Software configuration in information processing systems) FIG. 3 shows a software configuration (functional block diagram) of the information processing system 1. As shown in FIG.

[0041] The control unit 11 includes an acquisition unit 11a, a generation unit 11b, a determination unit 11c, a transmission unit 11d, and a display control unit 11e in order to execute a program (information processing program) that realizes the information processing of this embodiment.

[0042] The acquisition unit 11a has a function of acquiring various information from the web service server 20, the user terminal 30, and the provider terminal 40, and storing the information in a database provided in the storage unit 12. The database may be provided externally.

[0043] The generator 11b has a function of generating information based on information stored in the storage unit 12 and information acquired from each device. For example, the generator 11b generates a user data set, a business operator data set, a charge information data set, and a reward information data set based on information acquired from the user terminal 30 and information acquired from the business operator terminal 40.

[0044] The determination unit 11c has a function of performing various determination processes in information processing. In this example, it determines whether or not to provide a reward based on the payment amount acquired from the business operator terminal 40 and the posted information on the SNS acquired from the user terminal 30.

[0045] The transmitting unit 11d has a function of transmitting various types of information to the web service server 20, the user terminal 30, and the provider terminal .

[0046] The display control unit 11e has a function of controlling the display of various types of information on the user terminal 30 and the provider terminal 40.

[0047] The web service server 20 executes processing based on commands defined in a web service program (in this example, a program for SNS) stored in the storage unit 22. The web service server 20 includes, as functional units, an acquisition unit 21a, a generation unit 21b, and a transmission unit 21c. The acquisition unit 21a has a function of acquiring (receiving) information transmitted from the information processing server 10 and the user terminal 30. The generation unit 21b has a function of generating various information based on the acquired information. The transmission unit 21c has a function of transmitting input information or generated information to the information processing server 10 or the user terminal 30.

[0048] The user terminal 30 executes processing based on commands defined in a program related to the information processing program stored in the storage unit 32. The user terminal 30 has an acquisition unit 31a, a generation unit 31b, and a transmission unit 31c. The acquisition unit 31a has a function of acquiring (receiving) information transmitted from the information processing server 10. The generation unit 31b has a function of generating various information based on information input by a user (creator). The transmission unit 31c has a function of transmitting various information to the information processing server 10, the WEB service server 20, and the provider terminal 40.

[0049] The business operator terminal 40 executes processing defined in a program related to the information processing program stored in the storage unit 42. The business operator terminal 40 has, as functional units, an acquisition unit 41a, a generation unit 41b, and a transmission unit 41c. The acquisition unit 41a has a function of acquiring (receiving) information transmitted from the information processing server 10 and the user terminal 30. The generation unit 41b has a function of generating various information based on information input by a business operator's personnel. The transmission unit 41c has a function of transmitting various information to the information processing server 10 and the user terminal 30.

[0050] (1-4. Dataset) 4 to 7 show examples of each data set.

[0051] (1-4-1. User Data Set) FIG. 4 shows an example of a user data set 121 stored in the user database (DB) 12a of the storage unit 12. The user data set 121 is generated based on information input via the user terminal 30. The user data set 121 includes user attribute information. In this example, the user data set 121 includes various attribute information, such as a user (creator) identification (ID) 121a, a name 121b, a date of birth 121c, a gender 121d, an address 121e, an email address 121f, a telephone number 121g, account information 121h, a number of followers 121i, a favorite genre 121j, a number of video posts 121k, a SNS posting uniform resource locator (URL) 121m, a username 121n, and a password 121o. Note that some of the attribute information, such as the address, may not be included as needed, and information indicating the creator's characteristics may be included in addition to the attribute information. Alternatively, only the username (nickname) 121n may be used instead of the name 121b. Furthermore, the account information 121h may be used to acquire the reward, and if the reward is acquired in the form of electronic money or points, the account information does not need to be included.

[0052] (1-4-2. Business Data Set) 5 is an example of a business data set 122 stored in the business database (DB) 12b of the storage unit 12. The business data set 122 is generated based on information input at the business terminal 40. In this example, the business data set 122 includes a business ID 122a, a business name 122b, a business address 122c, a business phone number 122d, a business email address 122e, business information 122f, and a desired number of followers 122g. The business information 122f includes details of the services provided by the business. Note that the business information may include not only text information but also image information (still images, video).

[0053] (1-4-3. Charge Data Set) 6 is an example of a charge data set 123 stored in the business operator database (DB) 12b of the storage unit 12. The charge information data set 123 is generated based on information input at the business operator terminal 40. In this example, the charge information data set 123 includes a business operator ID 123a, a business operator name 123b, a backup amount 123c, a desired number of posts per month 123d, and a charge amount 123e. The backup amount 123c corresponds to the amount of compensation to be provided to the user. The charge amount 123e corresponds to the amount deposited by the business operator.

[0054] (1-4-4. Reward Dataset) FIG. 7 shows an example of a reward dataset 125 stored in the reward database (DB) 12c of the storage unit 12. The reward dataset 125 is generated based on information entered at the provider terminal 40 and information entered at the user terminal 30. In this example, the reward dataset 125 includes a reward ID 125a, a reward-eligible user (creator) ID 125b, a service provision date 125c, a minimum payment amount (requested amount) 125d, a payment amount 125e, an SNS posting URL 125f, a reward payment date 125g, and a reward (points) 125h. The service provision date 125c indicates the date on which the user (creator) received a service from the provider. The minimum payment amount 125d indicates the minimum payment amount the provider requests the user (creator) to pay. The payment amount 125e indicates the amount the user (creator) paid to the provider for receiving the service. The SNS posting URL 125f indicates an address for linking to information posted by the user (creator) on the SNS. The reward payment date 125g indicates the date on which the reward was paid to the user (creator). The reward (points) indicates the number of points provided to the user (creator).

[0055] (1-5. Information processing method) Next, each process based on an instruction by the information processing program in the information processing system of this embodiment will be described. Figures 8 to 15 are flow charts showing the information processing method of the information processing system 1 in this embodiment. Figures 16 to 19 are examples of user interfaces displayed on the display unit of each terminal.

[0056] (1-5-1. User (creator) registration) FIG. 8 is a flow diagram of the user (creator) information registration process S100. As shown in FIG. 8, first, a user (creator) installs PR application software (business PR app) for a business promotion (marketing) support service in the user terminal 30 (step S101). The business promotion support service is a service in which a user (creator) receives a service from a business (e.g., a restaurant), pays money as usual, and receives a reward by posting details of the service received from the business on a web medium (in this example, an SNS). Once the business PR app is installed, application information (account information) for receiving the reward is input (step S103). Once the business PR app installed in the user terminal 30 is launched, the user (creator) inputs predetermined information (user (creator) information). The input application information is sent to the information processing server 10 (step S105).

[0057] When the information processing server 10 acquires the user information (step S107), the information processing server 10 determines whether to execute user registration based on the application information (step S109). For example, the information processing server 10 can determine whether to execute user registration based on the number of followers and the SNS posting URL. The application information may be output to an external terminal device. In this case, evaluation information may be input by an administrator of the information processing server 10. This process enables the selection of popular or promising creators. If user registration is not to be performed (step S109; No), the process ends (the user terminal 30 is notified that user registration will not be performed (step S111)). If user registration is to be performed (step S109; Yes), the information processing server 10 performs registration processing (step S113). At this time, the user data set 121 shown in FIG. 4 is generated and stored in the storage unit 12 (user DB 12a). The information processing server 10 transmits registration processing completion information to the user terminal 30 (step S115), and the user terminal 30 acquires (receives) the registration completion information (step S117). The acquired registration completion information can be displayed on the business PR app screen of the display unit 34 of the user terminal 30. FIG. 16 is an example of a user interface 34a showing the registration information of a user (creator). The user interface 34a corresponds to the user data set 121. The user interface 34a includes a name 34a1, a username 34a2, a user password 34a3, a user email address 34a4, posted information 34a5, account information 34a6, and other information.

[0058] (1-5-2. Registering business information) 9 is a flow diagram of the business information registration process S200. First, a business person in charge installs a business PR app on the business terminal 40 (step S201). Next, in order to apply for an introduction business in the business PR app, the business person in charge inputs predetermined information about the business (business information) into the business terminal 40 (step S203). The input application information is sent to the information processing server 10 (step S205).

[0059] When the information processing server 10 acquires the input business information (step S207), the information processing server 10 performs a registration process (step S209). At this time, a business data set is generated. Next, the information processing server 10 transmits registration process completion information to the business terminal 40 (step S211), and the business terminal 40 acquires (receives) the registration completion information (step S213). The acquired registration completion information may be displayed on the display unit 44 of the business terminal 40.

[0060] (1-5-3. Registering charge information) FIG. 10 is a flow diagram of the charge information registration process S300. First, charge information is input to the business operator terminal 40 (step S301). At this time, points (also called "backup points") to be paid to the user as a reward and the desired number of posts are input as charge information. The backup points correspond to payment information and the reward amount (reward information) for the posted information. In this embodiment, the backup points may be set by the business operator or may be selected from a plurality of pre-established candidate backup points. As a result, the charge amount is determined and the charge process is performed. The charge process may also be performed by transfer via the Internet (Internet banking process).

[0061] When the charging process is completed, the charging information is sent to the information processing server 10 (step S303). This makes it possible to acquire charging information indicating the deposit of an amount corresponding to the reward from the business operator terminal 40. When the information processing server 10 acquires the charging information (step S305), it sets the charging information as balance information (step S307). The information processing server 10 transmits charging completion information to the business operator terminal 40 (step S309). The business operator terminal 40 acquires the charging completion information (step S311). The acquired charging information can be displayed on the display unit 44. FIG. 17 is an example of a user interface 44a of the business PR app dedicated wallet displayed on the display unit 44. The user interface 44a of the business PR app dedicated wallet includes a business operator name 44a1 and balance information 44a2.

[0062] (1-5-4. Registration of business information) FIG. 11 is a flow diagram of the registration process S400 for business information to be promoted (posted) in the business PR app. First, a business person inputs posting request information to the business terminal 40 to post the business information in the business PR app (step S401). At this time, the input posting request information may include business information, business classification information, business information for users, a minimum payment amount, and backup points to be provided to creators. The business information may be input based on pre-registered information (e.g., business name, address, telephone number, etc.). The business classification information may include a service classification such as "restaurant" or a more specific service name such as "yakiniku restaurant." The input posting request information is transmitted to the information processing server 10 (step S403).

[0063] When the input posting request information is acquired (step S405), the information processing server 10 performs a process of posting (registering) the business information in the business PR app (step S407). At this stage, the registered business information does not need to be made public to the user. Posting completion information indicating that the business information posting process has been completed is transmitted to the business terminal 40 (step S409). When the business terminal 40 acquires the posting completion information (step S411), the posting information is displayed on the display unit 44 (step S413). The business person in charge checks the displayed posting information (contents of the business information) and inputs response information to the posting information (step S415). The response information is transmitted to the information processing server 10 (step S417). When the response information is acquired (step S418), the information processing server 10 determines whether or not to change the posting information (step S419). If the posting information is to be changed (step S419; Yes), the process may return to step S401 or step S407. If the posted information is not to be changed (step S419; No), the posted information is confirmed and becomes viewable by the user (step S421).

[0064] (1-4-5. Store visit recruitment process) FIG. 12 is a flow diagram of the store visit solicitation process S500. As shown in FIG. 12, first, a user (creator) logs in to the business PR app using the user terminal 30 (step S501). The login information is transmitted to the information processing server 10 (step S503). The information processing server 10 transmits the solicitation information posted (registered) in the business PR app to the user terminal 30 (steps S505 and S507). The solicitation information refers to information for encouraging applications for services (food and drink, beauty, fitness, etc.) provided by a business. The user terminal 30 acquires the solicitation information (step S509). FIG. 18 shows an example of a user interface 34b for the solicitation information. The user interface 34b for the solicitation information includes a business name 34b1, a business address 34b2, a business classification 34b3, a minimum payment amount (requested amount) 34b4, backup points 34b5, posting media information 34b6, and an application button 34b7.

[0065] Based on the recruitment information, the user (creator) inputs an application request to the user terminal 30 (step S511) (in this example, by pressing the apply button 34b7). The input application request is sent to the information processing server 10 (step S513). When the information processing server 10 receives the application request (step S515), it determines whether to employ the user as a creator who will promote the business (step S517). At this time, it can determine whether the application information satisfies preset application conditions (for example, based on the user's registered information). For example, it can determine whether the creator's specialty genre matches the business information or whether the number of followers is equal to or greater than a preset number. If the applicant is not employed (step S517; No), a rejection notice is sent to the user terminal 30 and the process ends (step S519). If the applicant is employed (step S517; Yes), recruitment information is generated (step S521). The generated employment information is transmitted to the user terminal 30 (step S523), and the user can know that he or she has been employed as a creator from the employment information acquired by the user terminal 30 (step S525).

[0066] (1-4-6. Store visit information registration process) FIG. 13 is a flow diagram of the store visit information registration process S600. First, the user sets the date on which the user will receive a service from the business. The user inputs reservation information into the user terminal 30 (step S601). The input reservation information is sent to the business terminal 40 (step S603). The business terminal 40 registers the reservation using the acquired reservation information (steps S605 and S607). When the reservation registration is complete, reservation registration completion information is sent to the user terminal 30 (step S609). Note that an internet reservation site (reservation server) may be used to perform the above reservation processing, or a web site (web service server) operated by the business may be directly accessed. The reservation processing may also be performed via a server separate from the information processing server 10.

[0067] When reservation registration completion information is acquired (step S611), the user (creator) of the user terminal 30 inputs store visit information for a visit to a business (e.g., a restaurant) into the business PR app (step S613). The store visit information includes the user name, the business name, and the store visit date and time. The input store visit information is transmitted to the information processing server 10 (step S615). When the information processing server 10 acquires the store visit information (step S617), the store visit information is registered in the remuneration database 12c (step S619). The store visit information may also be transmitted from the business terminal 40 to the information processing server 10.

[0068] Thereafter, when the business provides the user with a service, the user pays the business for the service. At this time, the user inputs payment amount information into the business PR app (step S621). For example, the user takes an image of a receipt on which the payment amount information is written and inputs (uploads) it into the business PR app. The payment amount information is transmitted to the information processing server 10 (step S623) and registered in the remuneration database 12c (step S625).

[0069] (1-4-7. Reward provision processing) 14 and 15 are flow diagrams of the reward provision process S700. First, a user logs in to a web service (SNS) using the user terminal 30 (step S701) and inputs posted information for a service provided by a business operator (step S703). By applying an API (Application Programming Interface) at this time, it is possible to further facilitate cooperation between an information processing system according to an embodiment of the present invention and an existing system. The posted information includes an account name (user name), text information, and image information (still image or video). The posted information is transmitted to the web service server 20 (step S705). When the web service server 20 acquires the posted information (step S707), the posted information is set so that it can be viewed by other users (step S709). Posting completion information is transmitted to the user terminal 30 (step S710).

[0070] Next, the user inputs posting completion information into the business PR app displayed on the user terminal 30 (step S711). The posting completion information is transmitted to the information processing server 10 (step S713). Upon acquiring the posting completion information (step S715), the information processing server 10 sets and inputs posting URL information included in the posting completion information (step S717). The input posting URL information is transmitted to the web service server 20 (step S719). The web service server 20 transmits posting information based on the acquired posting URL (steps S721, S723). As a result, the information processing server 10 acquires the posting information (step S725).

[0071] Here, the information processing server 10 performs a determination process on whether or not to provide a reward to the user based on the acquired information. First, the information processing server 10 determines whether the posted information satisfies a predetermined condition (step S727). In this example, it determines whether the number of characters in the text data in the posted information is equal to or greater than a predetermined number, and whether the number of images attached is equal to or greater than a predetermined number. Note that the posted content may be determined based on another condition. If the posted content does not satisfy the predetermined condition (step S727; No), a notification is sent to the user terminal 30 (step S728). At this time, the process may return to step S701.

[0072] Next, if the posted content satisfies a predetermined condition (step S727; Yes), it is determined whether the amount of payment made by the user for the service is equal to or greater than the minimum payment amount (requested amount) preset by the business operator (step S729). If the amount of payment is less than the minimum payment amount (requested amount) (step S729; No), points equivalent to the amount of payment are set (step S7302). If the amount of payment is equal to or greater than a preset amount (minimum payment amount (requested amount)) (step S729; Yes), preset backup points are set (step S7301). The information processing server 10 generates reward information based on the points set above (step S731). The reward information is sent to the user terminal 30 (step S733), and the user can obtain the reward (step S735). In this embodiment, points are provided as the reward.

[0073] FIG. 19 shows an example of a user interface 34c showing the number of points held, displayed on the display unit 34 of the user terminal 30. The user interface 34c showing the number of points held includes a points held count 34c1, a points history 34c2, and a points exchange request button 34c3. In this embodiment, acquired points can be exchanged for cash or points from other businesses. When the user inputs (applies for) a points exchange request by pressing the points exchange request button 34c3 displayed on the user terminal 30 (step S737), the exchange request is sent to the information processing server 10 (step S739). At this time, the exchange amount can be entered using another user interface. When the points exchange request is received (step S741), the information processing server 10 executes a deposit process via Internet banking (step S743). When the deposit process is completed, a completion notification is sent to the user terminal 30 (step S745), and a completion notification indicating that the funds have been deposited into the user's account is displayed (step S747). This concludes the information processing method of this embodiment.

[0074] With conventional public relations services, businesses (representatives or staff) must acquire knowledge and skills related to public relations services, and must deal with many issues. However, they must also prepare for their actual sales activities and train their employees, limiting the time and human resources available for public relations work. Furthermore, if the business's scale (number of staff) is insufficient, it is difficult to establish a system for regular, ongoing communications. Therefore, it is difficult to implement services that require a lot of work on the business side (store). However, by using this embodiment, businesses can simply enter their business information and charge the fee amount, and then focus on their normal duties, such as handling reservations and providing services. This allows businesses to effectively promote their services while minimizing their burden.

[0075] Furthermore, in this embodiment, by setting backup points, the portion of the payment amount that exceeds the backup points (the amount corresponding to the backup points) can be kept as profit for the business operator. Therefore, the business operator can earn additional sales while having the user (creator) carry out public relations activities.

[0076] Second Embodiment In this embodiment, an information processing method different from that of the first embodiment will be described. Specifically, an example will be described in which a backup point (also called a "basic backup point" or "first backup point") is set in the recruitment information based on information for each user. Note that the same configuration and method as those of the first embodiment may be omitted as appropriate.

[0077] Fig. 20 is a flow diagram S800 showing the setting process of the backup point included in the recruitment information. As shown in Fig. 20, first, when the information processing server 10 acquires the viewing information indicating that the user (creator) has viewed the recruitment information (project page) (step S801), it acquires the user data set (also called "profile evaluation data") corresponding to the user ID and the viewed recruitment information (project) (which may be the ID of the recruitment information or the business ID) (step S803).

[0078] Next, the information processing server 10 evaluates the user's attribute information for the business (service) included in the recruitment information (project). First, the information processing server 10 calculates a follower number evaluation score based on the number of followers included in the user dataset (step S805). At this time, the information processing server 10 compares the number of followers of the user (creator) with a preset standard follower number dataset. The standard follower number dataset assigns an evaluation score between 0 and 10 points for each number of followers (for example, a user with 10,000 followers is evaluated as "5 points"). This determines an evaluation score according to the number of followers included in the user dataset.

[0079] Next, the information processing server 10 calculates a profile matching evaluation score based on the profile information included in the user data set (step S807). At this time, the information processing server 10 compares the user (creator) profile with a preset reference profile data set. The reference profile data set includes information such as, for example, job genre (type of restaurant, type of service), characteristics (good at video editing, etc.), or target demographic, and a score between 0 and 10 points is assigned depending on the degree of matching with each piece of information. As a result, an evaluation score between 0 and 10 points is determined based on the degree of matching (suitability) between the user (creator) profile and the reference profile data set.

[0080] Next, the information processing server 10 calculates a material provision record evaluation score based on the material provision record data included in the user data set (step S809). The reference material provision record data set is assigned a score between 0 and 10 based on information such as the number of photos provided and whether or not there is a video. This determines an evaluation score according to the material provision record data included in the user data set.

[0081] Next, the information processing server 10 calculates a total evaluation score by combining the follower count evaluation score, the profile matching evaluation score, and the material provision (step S811). The information processing server 10 calculates basic backup points (first backup points) based on the total evaluation score (evaluation information) (step S813).

[0082] Specifically, the minimum basic points set in advance for the job to be recruited are P_min and the maximum basic points are P_max. If the overall evaluation point is S, the final basic backup point P_base can be calculated using the following formula 1. (Equation 1) P_base = P_min + (S / 30) × (P_max - P_min) For example, if a project is set with P_min=1000 points and P_max=3000 points, and a user (creator) has a total evaluation score of S=15 points, P_min = 1,000 P_max = 3,000 S = 15 (total score is 15 points) P_base = 1,000 + (15 / 30) × (3,000 - 1,000) = 2,000 Therefore, the basic backup point P_base is 2,000 points.

[0083] In this way, in this embodiment, the basic backup point P_base is set to P_min if the evaluation score is close to the minimum condition, and to P_max if the evaluation score satisfies the maximum condition. If the evaluation score is intermediate, the basic backup point P_base is determined as the linear intermediate value.

[0084] In this embodiment, profile information such as the number of followers of the user (creator), the relevance of the profile content, and past material provision performance are quantified and evaluated, and basic backup points are calculated accordingly. This allows different basic compensation amounts to be offered to each creator. In other words, compensation is determined based on the creator's current status, compatibility with the store, and the conditions that the creator can present for each project, making it possible to realize compensation optimized for each project and match.

[0085] In this embodiment, an example has been shown in which evaluation points are calculated using the number of followers, the degree of profile matching, and the material provision record as user attribute information, and a basic backup point is set, but the present invention is not limited to this. The basic backup point may be set using at least one of the number of followers, the degree of profile matching, and the material provision record, or the evaluation points may be calculated based on other user-specific information included in the user data set (e.g., age, region, etc.), or the basic backup point may be set by combining these.

[0086] Third Embodiment In this embodiment, an information processing method different from that of the second embodiment will be described. Specifically, an example will be described in which an additional backup point based on a question and answer is set as a backpack point in addition to a basic backup point (first backup point). Note that the same configurations and methods as those of the first and second embodiments may be omitted as appropriate.

[0087] 21 is a flow diagram showing the backup point setting process in the store invitation process S500. As shown in FIG. 21, when an application request is received from the user terminal 20 (step S515), a backup point (basic backup point shown in the second embodiment) is generated based on the user data set (step S51501).

[0088] Next, the information processing server 10 acquires question information associated with the case (service) (step S51503). The question information may be generated in advance and stored in a database, or may be acquired from the business operator terminal 40. There may be one or more questions. The question information may be in a format that prompts a response of "Yes" or "No," or may be in a format that allows selection from multiple options. The question information is transmitted to the user terminal 30 (step S51505). Upon acquiring the question information (step S51507), the user terminal 30 displays the question information on the display unit 34 of the user terminal 30. Upon inputting answer information by the user (creator) (step S51509), the answer information is transmitted to the information processing server 10 (step S51511). Upon acquiring the answer information (step S51513), the information processing server 10 calculates additional backup points (step S51515).

[0089] 22 is a flow diagram showing the calculation of additional backup points S51515. In this example, additional points are added based on the answers to three questions. The additional points may be the same for all questions, or may be different for each question.

[0090] Specifically, for question 1, "Can you post to Reels (short videos)?" (step S515151), if it is possible to do so (answer information is "Yes") (step S515151; Yes), additional points (in this example, +500 points) are set to be added (step S515152); if it is not possible to do so (step S515151; No), the process moves to question 2 without adding additional points. Next, for question 2, "Can you post within a week?" (step S515153), if it is possible to do so (answer information is "Yes") (step S515153; Yes), the process moves to question 3 without adding additional points (in this example, +300 points) (step S515154); if it is not possible to do so (step S515153; No), the process moves to question 3 without adding additional points. Next, for question 3 "Can you post to other SNS?" (step S515155), if it is possible (answer information is "Yes") (step S515155; Yes), additional points (in this example, +400 points) are added (step S515156), and if it is not possible (step S515155; No), no additional points are added. Finally, all additional points according to the answer results for each question are added up to calculate additional backup points P_add (step S515157).

[0091] For example, if the user (creator) answers "YES" to all of the above questions 1 to 3, the additional backup point P_add will be: P_add = 500 + 300 + 400 = 1,200 points. Similarly, if only question 2 was answered "No," P_add = 500 + 0 + 400 = 900 points.

[0092] The additional backup points are added to the basic backup points (P_base), and the reward amount (total backup points) at the time of recruitment is calculated as shown in Equation 2 (step S51517). (Equation 2) P_total = P_base + P_add

[0093] The total backup points are transmitted to the user terminal 30 (step S51519) and displayed on the display unit 34 of the user terminal 30 (step S51521).

[0094] 23 is a flow diagram of the reward provision process S700. If the posted content satisfies a predetermined condition (step S727; Yes), it is determined whether the amount paid by the user for the service is equal to or greater than the minimum payment amount (requested amount) preset by the business operator (step S729). If the payment amount is less than the minimum payment amount (requested amount) (step S729; No), points equivalent to the payment amount are set (step S7312). If the payment amount is equal to or greater than the preset amount (minimum payment amount (requested amount)) (step S729; Yes), the backup points (basic backup points) shown in the first embodiment (fixed backup points) or the second embodiment are set (step S7311).

[0095] Next, the information processing server 10 evaluates the implementation status of the question information (step S7313). At this time, the acquired posted information is compared with each question information to determine whether the question content has been implemented. If the question content has been implemented in whole (or in part) (step S7313; Yes), the corresponding amount of backup points P_add is set as valid and added (additional backup points) (step S7315). If the question content has not been implemented (step S7313; No), the backup points corresponding to the unimplemented questions are deducted or set as invalid. In other words, additional backup points are set according to the implementation status of the question information of the case (service). Finally, as shown in Equation 3, the basic backup points P_base (first backup points) and the valid (actually implemented) additional backup points P'_add (second backup points) are added together (combined) to set the total backup points P'_total (step S7317). (Equation 3) P'total= P_base + P'_add

[0096] In this embodiment, profile information such as the number of followers a user (creator), the relevance of their profile content, and their past record of providing materials are quantified and evaluated, and basic backup points are calculated accordingly. This allows different basic compensation amounts to be offered to each user (creator). In other words, compensation is determined based on the user's (creator's) current status, their compatibility with the store, and the conditions the user (creator) can present for each project, allowing for optimized compensation for each project and match. This gives users (creators) the opportunity to earn higher compensation based on their strengths and the requests they can accommodate, and allows stores to avoid unnecessary payments, prevent opportunity losses, and match with the most suitable creators.

[0097] In this embodiment, the fulfillment data for the questions of the user (creator) may be confirmed in the remuneration database 12c. The fulfillment data may be reflected in the basic backup points of the next case.

[0098] (Variation) Within the scope of the concept of the present invention, a person skilled in the art may conceive of various modifications and alterations, and it is understood that these modifications and alterations also fall within the scope of the present invention. For example, to the above-described embodiments, a person skilled in the art may appropriately add, combine, delete, or change the design of components, or add, omit, or change the conditions of steps, and these modifications are also included within the scope of the present invention as long as they maintain the gist of the present invention.

[0099] (1) In one embodiment of the present invention, an example in which one information processing server is used has been shown, but the present invention is not limited to this. Multiple information processing servers may be used. In this case, they may be provided separately for each function, or a storage unit (database) may be provided as an external device.

[0100] (2) In one embodiment of the present invention, an example was shown in which business introduction application software was installed and the information processing program was executed, but installation is not necessarily required. If the business introduction application software is software that processes information on a web browser, such as a web service or SaaS (Software as a Service), the information processing program can be executed without installation.

[0101] (3) In one embodiment of the present invention, an example is shown in which a user logs in to an SNS provided by the web service server 20 and posts to the provided service, but the present invention is not limited to this. The target (posting destination) of a post is not limited to an SNS, but may include websites other than an SNS (e.g., gourmet sites), web magazines, blogs, online community sites, press release sites, video distribution platforms, or any other media to which posting is possible. Furthermore, the posted information is not limited to images (still images or videos) or text data, but may also be audio information (in this case, an audio distribution platform). In one embodiment of the present invention, a post can be determined to have been made when the post is made to any media that has a promotional effect. Furthermore, the reward (backup points) may be set to increase as the number of targets to which posts increases.

[0102] (4) In one embodiment of the present invention, an example was shown in which points were provided to creators as compensation, but the present invention is not limited to this. Creators may be provided with direct deposit processing, electronic money, or virtual currency as compensation instead of points. Points may be equivalent to cash, or may be different from cash.

[0103] (5) In one embodiment of the present invention, the remuneration amount and minimum payment amount may be set in response to a request from a business operator, or may be set according to the nature of the business.

[0104] (6) In one embodiment of the present invention, if a user's posts on SNS increase sales for a business, additional rewards (backup points) may be set, or the reward may be increased for the next submission. This can further increase the motivation of users (creators).

[0105] (7) In one embodiment of the present invention, an example of acquiring posted information has been described, but the present invention is not limited to this. For example, image information and / or text information posted to an SNS (web service server) may be acquired from a user terminal 30. In this case, the information processing server 10 may apply the acquired image information and / or text information to an LLM (Large Language Model) to generate information to be posted on the business website (posted information). The posted information is transmitted to the business website (business web service server) and can be posted on the business website. [Explanation of symbols]

[0106] 1 Information processing system, 10 Information processing server, 11 Control unit, 11a Acquisition unit, 11b Generation unit, 11c Determination unit, 11d Transmission unit, 11e Display control unit, 12 Storage unit, 12a User database (DB), 12b Business operator database, 12c Reward database, 13 Communication unit, 14 Display unit, 20 Server, 21 Control unit, 21a Acquisition unit, 21b Generation unit, 21c Transmission unit, 22 Storage unit, 23 Communication unit, 30 User terminal, 30-1 User terminal, 30-2 User terminal, 30-M User terminal, 31 Control unit, 31a Acquisition unit, 31b Generation unit, 31c Transmission unit, 32 Storage unit, 33 Communication unit, 34 Display unit, 34a User interface, 34a1 Name, 34a2 User name, 34a3 User password, 34a4 User email address, 34a5 Posted information, 34a6 Account information, 34b User interface, 34b1 Business name, 34b2 Business address, 34b3 Business Classification, 34b4...Minimum payment requirement, 34b5...Backup points, 34b6...Posted media information, 34b7...Application button, 34c...User interface, 34c2...Point history, 34c3...Point exchange application button, 35...Operation unit, 36...Audio input / output unit, 37...Image capture unit, 40...Business operator terminal, 40-1...Business operator terminal, 40-2...Business operator terminal, 40-N...Business operator terminal, 41...Control unit, 41a...Acquisition unit, 41b...Generation unit, 41c...Transmission unit, 42...Storage unit, 43... ·Communication unit, 44··Display unit, 44a··User interface, 44a1··Business name, 44a2··Balance information, 44b··User interface, 45··Operation unit, 46··Audio input / output unit, 47··Imaging unit, 121··User dataset, 121a··Creator identification information (ID), 121b··Name, 121c··Date of birth, 121d··Gender, 121e···Address, 121f··Email address, 121h··Account information, 121j··Specialty genre, 121m··Name, 122··Business dataset,122b···Business name, 122c···Business address, 122e···Business email address, 122f···Business information, 122g···Desired number of followers, 123···Dataset, 123b···Business name, 123c···Backup amount, 123e···Charge amount, 123f···Business, 125···Reward dataset, 125c···Service provision date, 125d···Minimum payment amount (requested amount), 125d···Minimum payment amount, 125e···Payment amount, 125f···SNS posting URL, 125g···Reward payment date, 125h···Reward (points),

Claims

1. The computer Sending recruitment information to the user terminal of the user to encourage the user to apply for a service that is provided by a business operator and advertised by the user; acquires from the user terminal information on the amount of payment made by the user in response to the user receiving the service and posting completion information indicating that posting information for advertising the service has been sent from the user terminal to a web service server that provides the web service in response to the user receiving the service, transmitting reward information to the user terminal based on the payment amount information, the posting completion information, and the posting information; Information processing methods.

2. Acquire charge information indicating a deposit of an amount corresponding to the remuneration from a business terminal corresponding to the business; The information processing method according to claim 1 .

3. Acquire an application request for the recruitment information from the user terminal; transmitting recruitment information to the user terminal when a numerical value associated with the user's attribute information previously acquired from the user terminal is equal to or greater than a preset threshold value; The information processing method according to claim 1 .

4. the recruitment information includes information on a minimum payment amount required to be paid by the user for the service and the reward information; The reward information is provided to the user terminal and includes backup points having amount information different from the payment amount paid by the user for the service. The information processing method according to claim 1 .

5. Calculating an evaluation score based on the attribute information of the user previously acquired from the user terminal based on preset conditions; The backup points include a first backup point set based on the evaluation score. The information processing method according to claim 4.

6. The backup points include a total backup point obtained by adding the first backup point and a second backup point that is set to be added when answer information acquired from the user terminal in response to question information acquired in advance associated with the recruitment information matches answer information set in advance, The information processing method according to claim 5 .

7. The backup points include a total backup point obtained by adding the first backup points and second backup points set according to a fulfillment status acquired from the user terminal in response to question information previously acquired in association with the recruitment information, The information processing method according to claim 5 .

8. The attribute information includes at least one of the number of followers, the degree of profile matching, and the material provision record. The information processing method according to claim 5 .

9. On the computer, 9. A method for processing information according to claim 1, program.

10. Sending recruitment information to the user terminal of the user to encourage the user to apply for a service that is provided by a business operator and advertised by the user; acquires from the user terminal information on the amount of payment made by the user in response to the user receiving the service and posting completion information indicating that posting information for advertising the service has been sent from the user terminal to a web service server that provides the web service in response to the user receiving the service, a control unit that transmits reward information to the user terminal based on the payment amount information, the posting completion information, and the posting information; Information processing system.

Images