Systems and methods

Abstract

The purpose of the present invention is to provide a system that makes it possible to set a product in which content and a benefit are combined.　Provided is a system comprising at least one computer device, said system comprising a content information storage means that stores at least one piece of content information; a benefit information storage means that stores at least one piece of benefit information; a content information selection means that, via an operation with respect to a first user terminal operated by a first user, receives a selection of at least one piece of content information stored in the content information storage means; a benefit information selection means that, via an operation with respect to the first user terminal, receives a selection of at least one piece of benefit information stored in the benefit information storage means; and a product information generation means that generates product information in which a combination of the content information for which selection was received and the benefit information for which selection was received can be specified.

Description

[Technical Field]

[0001] The present invention relates to systems and methods relating to merchandise, including content information such as music and bonus information. [Background technology]

[0002] In recent years, products that include added value (benefits) such as tickets to concerts and other events and special coupons have been sold in addition to CDs and other content. Furthermore, these contents are being sold over the Internet. Summary of the Invention [Problem to be solved by the invention]

[0003] A first object of the present invention is to provide a system that can set products that combine content and benefits. A second object of the present invention is to provide a system that can control the results of a lottery so that certain users are not given, or are unlikely to be given, certain benefits. A third object of the present invention is to provide a novel system for selling products. [Means for solving the problem]

[0004] The object of the present invention is to [1] A system including at least one computer device, the system including: content information storage means for storing at least one piece of content information; bonus information storage means for storing at least one piece of bonus information; content information selection means for accepting a selection of at least one piece of content information stored in the content information storage means through an operation on a first user terminal operated by a first user; bonus information selection means for accepting a selection of at least one piece of bonus information stored in the bonus information storage means through an operation on the first user terminal; and product information generation means for generating product information that can identify a combination of the content information whose selection has been accepted and the bonus information whose selection has been accepted; [2] The system according to [1] above, further comprising: a product information transmitting means for transmitting content information and bonus information identified by the generated product information to the second user terminal in response to an operation on the second user terminal operated by the second user; [3] The system according to [1] or [2] above, further comprising a bonus information generating means for generating bonus information in response to an operation on the first user terminal, and a bonus information storage means for storing the generated bonus information; [4] The system according to any one of [1] to [3], wherein the product information generating means generates a plurality of pieces of product information that can specify combinations of one piece of content information with different types and / or different numbers of bonus information; [5] The system according to any one of [1] to [4], wherein the content information is music information, audio information, image information, video information, and / or text information; [6] The system according to any one of [1] to [5], wherein the benefit information is information about admission tickets or benefit tickets for an event related to the content information, information about goods related to the content information, and / or audio information, video information, or image information related to the content information; [7] The system according to any one of [1] to [6], wherein the benefit information includes lottery information for drawing a lottery for a benefit to be granted to the second user; [8] The system according to [7], wherein the lottery information enables a lottery to be held depending on the number of times a product consisting of a combination of content information and bonus information has been purchased, the amount of the product purchased, and / or the combination of purchased products; [9] A method executed in a system having at least one computer device, the method comprising: a content information storage step of storing at least one piece of content information; a bonus information storage step of storing at least one piece of bonus information; a content information selection step of accepting a selection of at least one piece of content information stored in the content information storage step by an operation on a first user terminal operated by a first user; a bonus information selection step of accepting a selection of at least one piece of bonus information stored in the bonus information storage step by an operation on the first user terminal; and a product information generation step of generating product information capable of identifying a product formed by a combination of the content information whose selection has been accepted and the bonus information whose selection has been accepted. A method comprising:

[10] A system comprising at least one computer device, the system comprising: a user identification means for identifying a portion of a plurality of second users in response to an operation on a first user terminal operated by the first user; and a lottery execution means for executing a lottery to award a benefit to the second user, wherein the lottery execution means controls the result of the lottery so that the specified benefit is not awarded to the specified second user, or executes the lottery so as to reduce the probability that the specified benefit will be awarded to the specified second user;

[11] A method executed in a system having at least one computer device, the method comprising: a user identification step of identifying some of a plurality of second users in response to an operation on a first user terminal operated by the first user; and a lottery execution step of executing a lottery to award a benefit to the second users, wherein the lottery execution step controls the result of the lottery so that the specified benefit is not awarded to the specified second user, or executes the lottery so as to reduce the probability that the specified benefit will be awarded to the specified second user;

[12] A system comprising a first system comprising at least one computer device and a second system comprising at least one computer device, wherein the first system comprises an identification information sending means for, in response to an operation on a user terminal operated by a user, associating user identification information capable of identifying a user or a user terminal with product identification information capable of identifying a product and transmitting the associated information to the second system, and the second system comprises an identification information receiving means for receiving the user identification information and the product identification information, and a product information sending means for transmitting product information corresponding to the product identification information associated with the user identification information to a user terminal operated by a user corresponding to the received user identification information or to a user terminal corresponding to the received user identification information;

[13] The system according to

[12] , comprising a plurality of first systems;

[14] A method executed in a system including a first system including at least one computer device and a second system including at least one computer device, the method comprising: an identification information transmitting step in the first system, in response to an operation on a user terminal operated by a user, of associating user identification information capable of identifying a user or a user terminal with product identification information capable of identifying a product, and transmitting the associated user identification information to the second system; an identification information receiving step in the second system, receiving the user identification information and the product identification information; and a product information transmitting step in the second system, of transmitting product information corresponding to the product identification information associated with the user identification information to a user terminal operated by a user corresponding to the received user identification information or to a user terminal corresponding to the received user identification information;

[15] A system including at least one computer device, the system including: an identification information receiving means for receiving, in association with each other, user identification information capable of identifying a user or a user terminal and product identification information capable of identifying a product in response to an operation on a user terminal; and a product information transmitting means for transmitting, to a user terminal operated by a user corresponding to the received user identification information, or to a user terminal corresponding to the received user identification information, product information corresponding to the product identification information associated with the user identification information;

[16] A method executed in a system including at least one computer device, the method comprising: an identification information receiving step of receiving, in response to an operation on a user terminal, user identification information capable of identifying a user or a user terminal and product identification information capable of identifying a product, in association with each other; and a product information transmitting step of transmitting, to a user terminal operated by a user corresponding to the received user identification information, or to a user terminal corresponding to the received user identification information, product information corresponding to the product identification information associated with the user identification information; This can be achieved by: [Effects of the Invention]

[0005] According to the present invention, it is possible to provide a system that allows the setting of products that combine content and benefits. It is also possible to provide a system that allows the results of a lottery to be controlled so that certain users are not given a predetermined benefit, or are unlikely to be given a predetermined benefit. It is also possible to provide a novel system for selling products. [Brief explanation of the drawings]

[0006] [Figure 1] 1 is a block diagram showing a configuration of a sales system according to an embodiment of the present invention; [Figure 2] FIG. 2 is a block diagram showing a configuration of an administrator terminal according to the embodiment of the present invention. [Figure 3] 1 is a block diagram showing a configuration of a content server according to an embodiment of the present invention; [Figure 4] FIG. 10 is a flowchart showing a product setting process according to an embodiment of the present invention. [Figure 5] FIG. 10 is a flowchart showing a content information setting process according to the embodiment of the present invention. [Figure 6] FIG. 10 is a flowchart showing a benefit information setting process according to the embodiment of the present invention. [Figure 7] FIG. 1 is a diagram illustrating a sales project design according to an embodiment of the present invention. [Figure 8]FIG. 10 is a diagram illustrating an example of a display screen of an administrator terminal according to an embodiment of the present invention. [Figure 9] FIG. 10 is a diagram illustrating an example of a display screen of an administrator terminal according to an embodiment of the present invention. [Figure 10] FIG. 10 is a diagram illustrating an example of a display screen of an administrator terminal according to an embodiment of the present invention. [Figure 11] FIG. 10 is a diagram illustrating an example of a display screen of an administrator terminal according to an embodiment of the present invention. [Figure 12] FIG. 10 is a diagram illustrating an example of a display screen of an administrator terminal according to an embodiment of the present invention. [Figure 13] FIG. 2 is a diagram illustrating a processing flow of the sales system according to the embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0007] Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the present invention is not limited to the following embodiments as long as they do not contradict the spirit of the present invention. The following description of the effects is one aspect of the effects of the embodiments of the present invention and is not limited to those described here. The order of each process constituting the flowcharts described below is random as long as no contradiction or inconsistency occurs in the process content. Furthermore, it is also possible to omit some of the processes constituting the flowcharts or to add new processes to each process constituting the flowcharts as long as no contradiction or inconsistency occurs in the process content.

[0008] Figure 1 is a block diagram showing the configuration of a sales system according to an embodiment of the present invention. As shown in the figure, the sales system is made up of an administrator terminal 1, a seller terminal 2, a content server 3, a web server 4, a user terminal 5, and a communication network 6. The administrator terminal 1, the seller terminal 2, the content server 3, the web server 4, and the user terminal 5 are communicatively connected to one another via the communication network 6. The sales system may also be made up of multiple administrator terminals 1a-1z, multiple seller terminals 2 (not shown), multiple web servers 4a-4z, and multiple user terminals 5a-5z.

[0009] The administrator terminal 1 is a terminal operated by an administrator who manages content (for example, a record company representative, a content holder, etc.) Specifically, it refers to an administrator who sets and registers product information.

[0010] The seller terminal 2 is a terminal operated by a seller who sells products, such as an operator of a platform such as an e-commerce site (also called a website) that sells products, or a retailer who intends to sell products using such a platform. The operator may also manage a web server 4. Information on the website is mainly transmitted to a user terminal 5 via the web server 4. The web server 4 stores information on products sold on the website. The operators of the administrator terminal 1 and the seller terminal 2 may be the same or different. In other words, the seller terminal 2 can also be considered as the administrator terminal 1.

[0011] The content server 3 mainly stores content information, benefit information, product information, and user information related to users. The content server 3 may be managed by an administrator who operates the administrator terminal 1, or may be managed by an operator of the sales system.

[0012] The user terminal 5 is operated by a user who intends to purchase a product or a user who uses the purchased product. Hereinafter, a terminal operated by a user will be referred to as a user terminal, and a terminal operated by another user will be referred to as another user terminal.

[0013] The administrator terminal 1, seller terminal 2, and user terminal 5 are not particularly limited as long as they are computer devices having a display screen and an input unit. The administrator terminal 1, seller terminal 2, and user terminal 5 may be stationary and installed in a company office or the like, or may be portable and can be carried by the user when traveling. Examples of the administrator terminal 1, seller terminal 2, and user terminal 5 include conventional mobile phones, tablet terminals, smartphones, and desktop or notebook personal computers. In a sales system according to one embodiment of the present invention, it is preferable to use a mobile terminal on which a dedicated application program (hereinafter referred to as a dedicated app) is installed as the user terminal 5.

[0014] In the embodiments of the present invention, the "first system" mainly refers to a system including the web server 4, and the "second system" mainly refers to a system including the content server 3. In addition, in the present embodiments, a system having the first system and the second system may be called a "sales system."

[0015] 2 is a block diagram showing the configuration of an administrator terminal according to an embodiment of the present invention. Administrator terminal 1 includes a control unit 11, a main memory 12, a storage unit 13, an input device 14, a display device 15, and a communication interface 16, all of which are connected via a bus. In addition, administrator terminal 1 preferably includes an audio output device.

[0016] The control unit 11 is composed of a CPU and a ROM. The control unit 11 executes programs stored in the storage unit 13 and controls the administrator terminal 1. For example, a RAM is used as the main memory 12. The main memory 12 is a work area for the control unit 11. The storage unit 13 is a memory area for saving programs and data. The control unit 11 performs arithmetic processing based on the programs and data read from the main memory 12 and data input via the input device 14.

[0017] The display device 15 has a display screen. The control unit 11 outputs a video signal for displaying an image on the display screen according to the result of the arithmetic processing. Here, the display screen may be a touch panel equipped with a touch sensor. In this case, the touch panel functions as the input device 14.

[0018] The communication interface 16 can be connected to the communication network 6 wirelessly or via a wire, and can transmit and receive data to and from the seller terminal 2, the content server 3, or the web server 4 via the communication network 6. Data received via the communication interface 16 is loaded into the main memory 12, and the control unit 11 performs arithmetic processing on the data.

[0019] The seller terminal 2 and the user terminal 5 have the same configuration as the administrator terminal 1, and for example, include a control unit, main memory, storage unit, input device, display device, and communication interface, and are connected to each other by an internal bus. The user terminal 5 also includes a camera, which can function as the input device 14.

[0020] 3 is a block diagram showing the configuration of a content server according to an embodiment of the present invention. The content server 3 includes a control unit 21, a main memory 22, a storage unit 23, and a communication interface 24, all of which are connected via a bus.

[0021] The control unit 21 is composed of a CPU and a ROM, and executes programs stored in the storage unit 23 to control the content server 3. The control unit 21 also has an internal timer that measures time. The main memory 22 is the work area of ​​the control unit 21. The storage unit 23 is a memory area for saving programs and data. The control unit 21 reads out the programs and data from the main memory 22 and performs arithmetic processing based on information received from the administrator terminal 1, the seller terminal 2, the web server 4, or the user terminal 5.

[0022] The web server 4 has the same configuration as the content server 3, and includes, for example, a control unit, a main memory, a storage unit, and a communication interface, all of which are connected by an internal bus.

[0023] In the following embodiments of the invention, a description will be given of a mode in which the content server 3 performs the setting of content information, bonus information, and product information, the storage of various information, and the transmission of content information and bonus information, but this may be achieved by distributed ledger technology using blockchain instead of the content server 3. Also, a description will be given of a mode in which the web server 4 performs the sale of products and the provision of content information and bonus information, but this may be achieved by distributed ledger technology using blockchain instead of the web server 4. The blockchain network may be constructed as a private network or a public network. Information management using blockchain maintains security and can guarantee ownership of products to users.

[0024] A sales system according to an embodiment of the present invention provides users with products that include content information and bonus information. The sales system allows an administrator to set up products that include content information and bonus information and sell the products through one or more sales channels.

[0025] The sales system can also set conditions for lottery entries for various benefits included in the benefit information according to predetermined conditions (e.g., information about product purchases). Information about product purchases can include, for example, the number of product purchases, the purchase amount, the cumulative purchase amount, and the combination of purchased products. The sales system can also set a fixed number of admission tickets owned by a user for admission tickets included in the benefit information, regardless of predetermined conditions. The sales system can also transmit part or all of the content information to other users according to predetermined conditions. The sales system can also detect the user type, purchase date and time, the number of times the content has been played, the number of times the content has been sent to other users, and other information about products purchased by a user, thereby enabling the optimal management of statistical information related to sales.

[0026] Here, in the embodiments of the present invention, "content" can be applied not only to music but also to digital content in general, such as images, videos, movies, dramas, e-books, and games. In other words, it includes music information, audio information, image information, video information, and text information. "Content information" refers to information related to content, and in the case of music content, for example, it may include multiple pieces of information, such as information about the sound source of the song, a lyric sheet, and a jacket photo. In other words, content information may be information generally included in the various contents included on a CD.

[0027] In an embodiment of the present invention, "benefit information" refers to information provided to a user along with content information when purchasing a product. Benefit information is information related to benefits associated with the content information, and is also referred to as information related to campaigns related to the content information. Information related to benefits (campaigns) associated with the content information includes, for example, information related to events associated with the content information, information related to merchandise associated with the content information, and information related to digital benefits. Benefits associated with content information are not particularly limited as long as they include content, prizes, the right to enter various lotteries, the right to participate in events related to the content information, or options that the user can activate in events related to the content information, or other items that increase the added value of the product.

[0028] A gift sending function may also be provided as a benefit related to content information. The "gift sending function" refers to a function that allows a user to send part or all of content information and / or benefit information to other users by operating a user terminal according to predetermined conditions, particularly the number of times the user has purchased a product. A gift is content information and / or benefit information that can be sent to other users. The administrator can configure the gift sending function as appropriate, for example, by setting the number of times a gift can be played, whether it can be downloaded, the playback period, etc.

[0029] Event-related information includes information about admission tickets for the event and information about bonus tickets used at the event. Goods-related information about content information includes information about physical goods related to the content, such as tote bags and towels. Digital bonus-related information includes other content related to the content, such as music information, audio information, image information, video information, and / or text information.

[0030] An "admission ticket" includes information regarding admission to or participation in an event related to the content information. For example, an admission ticket may guarantee the right to enter the event, or may allow entry into a lottery for admission to the event. An admission ticket may also indicate an admission serial number or seat number for the event. Events include both events held at an actual event venue and events held online. An admission ticket is also called a ticket. The type and rank of seats at the event may vary depending on the number of tickets acquired. In other words, the type and rank of seats at the event may vary depending on predetermined information regarding admission to the event.

[0031] A "benefit ticket" contains information about benefits for an event related to the content information. Depending on the number of benefit tickets acquired, a user can select different options in the event related to the content information. Different options may have a rank assigned to each option. In other words, the types and ranks of options available in the event vary depending on the predetermined information related to the benefit ticket. Selectable options include, for example, winning a prize, shaking hands with the artist, taking a photo with the artist, and talking for a predetermined period of time.

[0032] A serial code (also called a serial number) may be provided to the user as a bonus ticket and / or admission ticket. The serial code is represented by random alphanumeric characters and symbols, and a different alphanumeric or symbol code is issued for each product. A different serial code for each product means that even if multiple products of the same type are purchased, each purchased product will have a different serial code. The serial code can be used to obtain the right to participate in an event related to the content information, obtain a bonus related to the content information, or enter a lottery for these. The serial code may be stored in association with product information described below. Alternatively, the serial code may be provided to the user as a bonus without being associated with a bonus ticket or admission ticket. The serial code may be used to obtain limited content or prizes or enter a lottery, and there are no particular limitations on the use of the serial code. Applications for events and various bonuses using the serial code can be made from an external website, such as a dedicated website of the artist related to the content information, or from a dedicated app downloaded to the user terminal 5. Along with the serial code, the user may be given a URL of a site where they can apply for events and various benefits, or a URL of a site where they can download music information, audio information, image information, video information, and text information related to the content.

[0033] "Digital benefits" are content related to the content information, but are information different from the content information. Digital benefits are not particularly limited as long as they are digital content. Examples include images of the artist, secret videos related to the content information, and alarm sounds. Digital benefits may also have restrictions on the number of times or time periods they can be played. Digital benefits may also be playable only within a dedicated app, or may be storable in the storage unit of the user terminal 5, or may be playable by other application programs on the user terminal 5. The specific content of the content information and benefit information can be set as appropriate by the artist, administrator, event organizer, etc. operating the administrator terminal 1.

[0034] In an embodiment of the present invention, "product information" refers to information about a product that a user can purchase, and is information that can identify a combination of content information and bonus information. For example, product information may be stored information that associates content information with bonus information. Furthermore, product information may include at least content information but not bonus information, or may include either content information or bonus information. Furthermore, product information may be stored information that associates content identification information that can identify content information with bonus identification information that can identify bonus information.

[0035] Product information may be stored in association with a serial code, and a user may use the serial code to obtain content information and / or bonus information identified by the product information. The serial code may function as product identification information, as described below. Since each product has a different serial code, even if they are the same type of product, at least one serial code may be stored in association with one piece of product identification information. Note that the serial code functioning as product identification information may be information different from the serial code given as a bonus. Furthermore, a "product" refers to, for example, an object of commercial transaction, and may be a tangible or intangible object. In other words, an administrator can set in the system which products are available for purchase online and which are available for purchase in physical stores.

[0036] [Product setting process] First, a product setting process, which is a process for generating product information in the first system, will be described. FIG. 4 is a diagram showing a flowchart of the product setting process according to an embodiment of the present invention. The administrator logs into the first system by accessing the content server 3 from the administrator terminal 1 via a web browser. Alternatively, logging into the first system may be performed by starting an application program downloaded to the administrator terminal 1 and accessing the content server 3.

[0037] It is also preferable to have the administrator operate the administrator terminal 1 to set the initial settings for the person in charge. As the initial settings for the person in charge, company information, department, viewing authority, person in charge's name, phone number, email address, responsible artists, etc. are input. The viewing authority can be set so that the person in charge can view, register, or edit only information about the artist they are in charge of in the first system, and / or so that the person in charge can view information about all artists. Each registered person in charge may be assigned administrator identification information (also called administrator ID).

[0038] The administrator can register information about artists by operating the administrator terminal 1, and it is preferable to register the information about artists in advance in the content server 3. Information about artists that can be registered includes the artist name, official website, content, etc.

[0039] First, the administrator operates the administrator terminal 1 to perform a content information setting process (step S1). In the content information setting process of step S1, at least one piece of content information for a product to be sold is registered. Next, the administrator operates the administrator terminal 1 to perform a bonus information setting process (step S2). In the bonus information setting process of step S2, at least one piece of bonus information is set in association with the content information registered in step S1.

[0040] Next, the administrator operates the administrator terminal 1 to design a sales project (step S3). Sales project design is a process for setting up products to be sold to users. In sales project design, the administrator selects one content from the content corresponding to one or more pieces of content information set in step S1. The administrator also selects one or more benefits from the benefits corresponding to one or more pieces of benefit information set in step S2. Note that, since the benefit information is set in association with the content information in step S2, content and benefits can be selected by selecting one or more pieces of benefit information.

[0041] Here, a product can be designed by combining one selected content with one or more benefits. When the administrator operates the administrator terminal 1 to select one content and one or more benefits, product information is generated that can identify a combination of content information corresponding to the selected one content and benefit information corresponding to the selected one or more benefits. The product information may include product identification information. The product identification information included in the product information may be stored in the content server 3 in association with the content information and benefit information to be combined. Furthermore, the product identification information included in the product information may be stored in the content server 3 in association with the content identification information and benefit information corresponding to the content information and benefit information to be combined. In this way, the product information and product identification information are registered (step S4). The product information setting process ends with the processing of steps S1 to S4.

[0042] In this way, in the product information setting process, in response to the operation of the administrator's administrator terminal 1, one piece of product information can be generated by associating at least one piece of content information stored in step S1, at least one piece of bonus information stored in step S2, and product identification information that can identify the combination of the one piece of content information and the one piece of bonus information.

[0043] [Content information setting process] Next, the content information setting process in step S1 will be described in detail with reference to Fig. 5, which is a flowchart showing the content information setting process according to the embodiment of the present invention.

[0044] The administrator operates the administrator terminal 1 to input a product title (step S11). The product title indicates title information of the product type related to the product to be sold, and is also called a master title. The title information includes the artist name, title name, music genre, and / or label name, etc.

[0045] Here, the product type refers to the content information of the product sold to the user, and each product may have the same or different content information and may be associated with the same or different bonus information. The product type is also called a product variation, and is stored in association with the product title. For example, if the product title is "Title A," product types with names such as "Title A Regular Edition," "Title A First Limited Edition," and "Title A First Limited Edition Type A" can be set. "Title A Regular Edition," "Title A First Limited Edition," and "Title A First Limited Edition Type A" each have different content information and can be associated with different bonus information. Furthermore, product types with the same name may have different content information and be associated with different bonus information.

[0046] Next, the administrator operates the administrator terminal 1 to input information related to the product type (step S13). The input items include, for example, basic information about the product type, the name of the product type, the date and time the product goes on sale, the date and time the content information becomes available for download, the product number, and the sales price. The administrator of the sales system may operate the terminal to set one or more basic information types in advance in the content server 3. The basic information may include, for example, the data capacity of the content information corresponding to the product information, the number of registered songs included in the content information, and the minimum sales price. The administrator can also operate the administrator terminal 1 to select whether the product type to be set is a product sold online or a product sold in a physical store.

[0047] The product sales start date and time and the content information download start date and time may be the same date and time, or different dates and times may be set, so that the product can be sold before the content information download start date and time.

[0048] Since the product information corresponds to the content information and the bonus information, a higher price can be set compared to when the content information is sold alone. The content information can be purchased alone, but it is preferable that the bonus tickets, admission tickets, digital bonuses, goods, and / or serial codes included in the bonus information cannot be purchased alone. The administrator can set one or more product types associated with the product title. The administrator can also copy information on a product type that has already been entered and set a new product type.

[0049] Next, the administrator operates the administrator terminal 1 to select content data to be associated with the product type (step S13). The selected content data may be music data, video data, etc. stored in advance in the content server 3, or may be music data or video data stored in the storage unit 13 of the administrator terminal 1 or another server device. The administrator can also operate the administrator terminal 1 to edit the content data as appropriate. In the content information setting process, the content registered in step S16 is referred to as content information, and the content before registration is referred to as content data.

[0050] The input information entered and selected in steps S11 to S13 is transmitted from the administrator terminal 1 to the content server 3 (step S14), and the content server 3 receives the input information (step S15). Based on the received input information, the content server 3 associates information about the product type with the content data and stores the associated information, thereby registering the content information (step S16). The registered content information is assigned content identification information (also referred to as a content ID) that can identify the content information. In step S16, the content ID is registered in association with the content information. The content ID can distinguish one product type from other product types. The content ID may also be associated with the above-mentioned administrator ID and registered in the product database of the content server 3. The content information setting process ends with the processing of steps S11 to S16.

[0051] It should be noted that step S13 can be omitted from the content information setting process. In this case, the registered content information is in a temporarily saved state. Specifically, even if the product has been released, the content data can be selected by the date and time when the content information becomes available for download. If the content information is in a temporarily saved state a predetermined period of time (for example, one week before) before the date and time when the content information becomes available for download, the first system can be configured to notify the terminal of the person in charge of the content information of this fact.

[0052] [Benefit information setting process] Next, the bonus information setting process in step S2 will be described in detail. In the bonus information setting process, bonuses included in a product can be set by inputting bonus-related options and bonus-related information. In addition, the bonus information setting process can associate at least one content with at least one bonus. FIG. 6 is a diagram showing a flowchart of the bonus information setting process according to an embodiment of the present invention.

[0053] The administrator operates the administrator terminal 1 to input the product type (step S21). Specifically, the administrator first selects the product type for which bonus information is to be set. The administrator may select multiple product types. The administrator also inputs basic information of the bonus information. Examples of the basic information of the bonus information include the name of the bonus information (also called the campaign name), the sale period of the bonus information, and an outline of the bonus information.

[0054] Next, the administrator operates the administrator terminal 1 to input the conditions for applying for the benefit (step S22). As the conditions for applying for the benefit, the administrator specifies the number of times or the number of rights a user can obtain a specific benefit when purchasing a product. Alternatively, the administrator specifies the number of times or the number of rights to enter a lottery to obtain a specific benefit. The application conditions to be input include "one application right per product," which allows one right to be obtained by purchasing one product from the target product type; "amount application," which allows rights to be obtained according to the amount of the product purchase; and "combination application," which allows rights to be obtained by purchasing a combination of products specified by the administrator. The administrator operates the administrator terminal 1 to select one of the application conditions. The administrator can also operate the administrator terminal 1 to input appropriate settings for these conditions, including the number of rights to be granted to the user.

[0055] Note that multiple application conditions associated with one or more benefits can be set in one benefit information, and each application condition is called an application course. An application course may include multiple benefits. When an application course includes multiple benefits, it is preferable to allow a user to obtain or apply for one of the benefits depending on the number of rights granted for each application course.

[0056] Here, the administrator can operate the administrator terminal 1 to set the purchase amount for the "amount application" product, and the purchase amount for the product can be the cumulative total amount for the products related to the target product type selected above. Also, one right may be granted when a certain amount is exceeded, one right may be granted for each predetermined amount, or the number of rights granted may vary depending on the predetermined amount. Note that the purchase amount for the product can also be the cumulative purchase amount for products related to all product types associated with the product title, or the cumulative purchase amount for products related to one product type.

[0057] In addition, the administrator can operate the administrator terminal 1 to set the conditions for the combination of products related to the "combination application." For example, in the "combination application," if the products related to the product type are product A1, product A2, product B1, product B2, and product C, purchasing one item from product A1 or product A2 and one item from product B1, product B2, or product C can grant the right to enter the lottery once. There are no particular restrictions on the combination of products for the combination application, the number of products purchased, the number of combinations required to fulfill the conditions, or the number of rights granted. The product combination may be a selection of products related to one product type. For example, the right to enter the lottery can be granted in response to purchasing a predetermined number of products related to one product type (e.g., two purchases).

[0058] Next, the administrator operates the administrator terminal 1 to input the lottery for the benefit (step S23). The lottery for the benefit can be selected from standard lottery, real-time lottery, or distribution to all users. In the "standard lottery," the application period and lottery date and time are set by operating the administrator terminal 1, and a lottery process is conducted for all users who applied for the lottery at the set date and time to determine the winner. In the "real-time lottery," the application period, the expected number of applications on the first day, and the expected number of applications on the last day are set by operating the administrator terminal 1. Then, the content server 3 performs the lottery process in response to receiving a request for lottery application from a user. The user can know the results of the lottery in real time. In the "distribution to all users," a benefit is provided to users who applied for the lottery without performing the lottery process. In other words, when inputting the lottery in step S23, the administrator terminal 1 can be set to not perform the lottery process. In the case of a setting in which lottery processing is not performed, a configuration can be adopted in which benefits are automatically granted to the user terminal 5 according to the number of application rights that the user has acquired. In addition, in the case of a setting in which lottery processing is not performed, a first-come, first-served basis for product purchases and applications can be adopted, in which case the administrator operates the administrator terminal 1 to set an upper limit on the number of wins.

[0059] Next, the administrator operates the administrator terminal 1 to input the type of benefit information (step S24). Specifically, for the types of benefits (also called benefits or prizes) that can be entered into the lottery, the administrator can arbitrarily input settings such as the name of the prize, the type of benefit information, and the maximum number of wins. This setting process is also called prize registration. The things that the administrator can set by operating the administrator terminal 1 are not particularly limited as long as they are benefit information, but include, for example, the maximum number of distributions of various benefits, the distribution period and other distribution restrictions, and usage restrictions. The maximum number of wins refers to the maximum number of benefits to be distributed. Alternatively, it may be the number of users to whom the benefits are distributed.

[0060] Specifically, the types of bonus information can be selected from admission tickets, bonus tickets, merchandise, digital bonuses, serial codes, etc. The upper limit on the number of wins may be set to unlimited. There is no particular limit on the number of prizes to be set. A user can acquire the right to enter a predetermined number of lotteries according to the entry conditions set in step S22, and depending on the number of times acquired, they can enter one of the prizes set in step S24. Furthermore, it is possible to register further lottery settings for each bonus prize. Furthermore, a maximum number of lottery entries may be set for each user terminal 5 of one user, and a purchase limit may be set for purchased products in one transaction.

[0061] Next, the administrator operates the administrator terminal 1 to input the winning conditions (step S25). For each prize set in step S24, the administrator inputs settings such as blacklist settings, whether the same user can win multiple prizes, and restrictions on overlapping wins with other prizes.

[0062] In blacklist settings, the administrator operates the administrator terminal 1 to select specific users from among those registered on the content server 3. Then, even if the selected specific users operate the user terminal 5 to enter a lottery for a prize for which blacklist settings have been made, they will not win the lottery for that prize. Alternatively, their chances of winning the lottery for that prize will be reduced. This type of setting is called blacklist settings. This prevents users who have engaged in nuisance behavior or who have fraudulently obtained or transferred benefits at past events from winning a lottery for a specific prize, such as an admission ticket to the event, or reduces their chances of winning, thereby ensuring the safety and fairness of the event for artists and participants. Note that if a setting is entered to not perform the lottery process, it is preferable not to set up a blacklist.

[0063] The following methods can be used for lottery methods when blacklisting is enabled. A "standard lottery" is a method in which a unique number is assigned to each user who applies for entry, and the unique number is determined by lottery. The unique number may be determined by user identification information. When a blacklist is enabled, the unique number of a specific user selected by operational input on the administrator terminal 1 is excluded from the lottery matrix. In other words, even if a user selected by operational input on the administrator terminal 1 applies for the lottery, the user is not included in the lottery matrix. A "real-time lottery" is a method in which a lottery is held according to a predetermined probability for each prize or user. When a blacklist is enabled, the winning probability of a specific user selected by operational input on the administrator terminal 1 is lowered or changed to zero, and the lottery is held. In other words, the winning probability of a user selected by operational input on the administrator terminal 1 can be lowered by a predetermined percentage.

[0064] In addition, in an embodiment of the present invention, a setting may be adopted in which the winning probability is increased by a predetermined percentage for a predetermined user. The users whose winning probability is increased may be users selected by the administrator, users who have purchased a predetermined product for a predetermined amount or more, users who are applying for a lottery for the first time, or users who have purchased a predetermined product more or less than a predetermined number of times.

[0065] The input information entered in steps S21 to S25 is transmitted from the administrator terminal 1 to the content server 3 (step S26), and the content server 3 receives the input information (step S27). The content server 3 stores the input information, thereby registering the bonus information (step S28). In step S28, bonus identification information (also referred to as a bonus ID) that can identify the bonus information may be issued. In step S28, the bonus ID is registered in association with the bonus information. The bonus ID may be registered in the product database in association with the content ID of the target product type selected in step S21 and the administrator ID. The bonus information setting process ends with the processing of steps S21 to S28.

[0066] The order of steps S22, S23, and S24 may be reversed. That is, instead of entering the entry conditions and lottery entries for all prizes set in step S24, the entry conditions and lottery entries may be entered for each prize set in step S24.

[0067] Here, the method of drawing lots for admission tickets will be described. In an embodiment of the present invention, only one admission ticket for one event is granted to each user. Therefore, if a user does not have a ticket and wins an admission ticket as a result of the lottery, that ticket is granted to the user. At this time, information about the admission ticket is stored in the content server 3 in association with the user ID. If a user already has a ticket and wins an admission ticket as a result of the lottery, the content server 3 compares the already acquired admission ticket with the winning admission ticket, stores the admission ticket of the higher rank, and transmits the winning result to the user terminal 5. Furthermore, if a user does not have any admission tickets and does not win a ticket in the lottery, information about the admission ticket is not stored in the content server 3 in association with the user ID.

[0068] Specifically, when a seat number is associated with an admission ticket, assuming that a lower number indicates a higher-ranking seat, if the result of the lottery indicates that the number of the previously acquired admission ticket was "300" and the number of the currently available admission ticket is "10," the newly acquired admission ticket is stored in the content server 3, and the information on the previously acquired admission ticket is deleted. The previously acquired admission ticket with the number "300" is returned to the lottery denominator. In the case of a standard lottery, the first lottery process may be performed on the tickets returned to the lottery denominator at the set lottery date and time, and then the lottery process may be repeated until all tickets are distributed to users. Admission tickets with a number equal to or less than a certain number may guarantee admission to the event. For example, only admission tickets with a number equal to or less than "200" may be allowed to enter the event. Note that the lottery process can be performed in a similar manner to the above even when multiple admission ticket lottery entries are submitted at the same time. Specifically, the content server 3 can compare the results of the lottery and store only the highest ranked admission ticket in association with the user ID. If multiple admission tickets are won, the results of the lottery can be displayed on the display screen of the user terminal 5, and the user can select one ticket of their choice. When a selection input operation is performed, only the selected admission ticket is stored in the content server 3.

[0069] Furthermore, if there are multiple events for which admission tickets can be applied for, it may be determined whether or not the user has an admission ticket for each event, or if there is even one event for which the user has an admission ticket, the user may not be given an admission ticket.

[0070] It is also possible to have multiple admission tickets for one event. In this case, it is preferable that the admission ticket does not guarantee participation in the event, but functions as a lottery ticket to participate in the event. Furthermore, the seat rank may be changed to a higher rank, such as from B to A, or from A to S, depending on predetermined conditions. The predetermined conditions may be, for example, conditions related to admission tickets, such as the number of admission tickets purchased, or conditions related to purchases, such as the number of times a product is purchased. Furthermore, the type of seat may be changed depending on predetermined conditions. For example, a specific seat or a location, such as the left or right side of the venue, may be specified depending on the number of admission tickets or the number of times a product is purchased. Furthermore, an upper limit may be set on the number of admission tickets that can be acquired.

[0071] [Sales Project Design] Next, details of the sales project design will be described. FIG. 7 is a diagram illustrating sales project design according to an embodiment of the present invention. The benefit information set in step S2 is stored in association with the campaign and the target product type. A campaign refers to a campaign that has information about the benefit, in which the benefit, application conditions, and lottery method are set. Therefore, the administrator can design a product for sale that combines content information and a benefit by selecting one or more pieces of benefit information through operational input on the administrator terminal 1. At this time, the administrator may also select a channel (also called a sales channel) through which the product will be sold. A sales channel is a place where the product is sold, such as a website or a physical store. The administrator can design a product to be sold through the selected sales channel by combining one or more pieces of benefit information through operational input on the administrator terminal 1. Products related to a product type sold through a specific sales channel are also called a product group.

[0072] Specifically, by operating the administrator terminal 1, channels A and B are selected as sales channels. Furthermore, campaign X and campaign Y are selected as the bonus information to be combined. As a result, the products related to the product type sold through channels A and B are designed to be a regular version with campaigns X and Y, a limited first edition with campaigns X and Y, a yuu version with campaign X, and a hime version with campaign X. Meanwhile, by operating the administrator terminal 1, the administrator selects the administrator's own e-commerce site as a sales channel. Furthermore, campaign X and campaign Z are selected as the bonus information to be combined. As a result, the products related to the product type sold through the administrator's own e-commerce site are designed to be a regular version with campaign X, a limited first edition with campaign X, a yuu version with campaigns X and Z, and a hime version with campaigns X and Z. Then, product identification information is assigned to each of the products related to the product type sold through channels A and B and the products related to the product type sold on the administrator's own e-commerce site. This makes it possible to set up products related to different bonuses even for the same product type, thereby enabling various variations of the products to be sold. The product identification information may be registered in the product database of the content server 3 in association with the content ID, the benefit ID, the administrator ID, and information on the sales channel.

[0073] Here is an example of a set product for sale. For example, if campaigns X, Y, and Z each grant entry rights under the entry conditions of "one entry right per product," a user who purchases a regular version once on channel A will be granted one entry right for each of campaigns X and Y. On the other hand, a user who purchases a regular version once on the company's own EC site will be granted one entry right for campaign X.

[0074] Furthermore, for example, if the release period (also called the distribution period) for the bonus differs for each campaign, the bonus that a user can acquire can differ depending on the time of purchase, even when purchasing the same product. The bonus distribution period is set so that campaign X grants bonus tickets in the first week after the release date of the product, and campaign Y grants digital bonuses in the second week after the release date of the product. In this case, a user who purchases a regular version of the product on channel A in the first week after the release date of the product can acquire bonus tickets, but cannot acquire digital bonuses. On the other hand, a user who purchases a regular version of the product on channel A in the second week after the release date of the product cannot acquire bonus tickets, but can acquire digital bonuses.

[0075] By designing the sales project, the administrator can design products with different benefit information depending on the sales channel. In addition, in the sales project design, the seller may edit the price, sale date, etc. of the product to be sold by operating the administrator terminal 1.

[0076] As described above, the product identification information can identify the benefit information combined with the product type (content information) corresponding to the product for sale. Therefore, by notifying a sales channel other than the selected sales channel of the product identification information, the product for sale can be sold in channels other than the selected sales channel.

[0077] The content information and bonus information identified by the product information registered in the product setting process may be editable up until the product's release date, for example. Bonus information may also be set even after the product has been released, taking into account the sales trends of the product. The product setting process is performed by an administrator, but the person in charge of the product may execute steps S1 to S3, and the registration of product identification information for the product being sold in step S4 may be completed when the final administrator approves. Approval may be performed using a general electronic signature or timestamp. After approval, it is preferable to prevent the product information, as well as the content information and bonus information corresponding to the product information, from being edited. For products for which a release date has been set, the process of step S4 may be executed and the product may be released without approval.

[0078] Next, the display screen of the administrator terminal 1 in the first system of the present invention will be described. Fig. 8 is a diagram showing an example of the display screen of the administrator terminal according to the embodiment of the present invention. Fig. 8 shows the display screen when setting the application conditions in step S22 and inputting the lottery settings in step S23. When the target product type is selected by operation input on the administrator terminal 1 in the bonus information setting process, the bonus information setting screen 100a in Fig. 8 is displayed.

[0079] The benefit information setting screen 100a displays the application course settings 30, including the application course name 31, application method 32, lottery method 33, and whether or not the prize can be specified 36. The application course name 31 is entered as the name of the application conditions for the benefit information to be set. The application method 32 is selected from one entry right per product, monetary application, or combination application. The following explains what happens when combination application is selected.

[0080] When combination application is selected, the product number 301, target product type 302, target selection 303, type 304, product number 305, price 306, condition mapping 307, acquisition conditions 308, etc. are displayed. Target product type 302 displays the target product type selected by the administrator. Target selection 303 allows you to select the product type that is the target of the application conditions you are setting. Type 304 indicates the type of product type. Here, DP indicates products sold online, and CD indicates products sold as CD media in physical stores. Product number 305 is a unique number issued for each product type, and is set appropriately by the administrator. Price 306 indicates the price of the product type.

[0081] In the condition mapping 307, combinations related to combination entries can be set. The conditions for obtaining entry rights based on the combinations are displayed in the acquisition conditions 308. In FIG. 8, conditions 1, 2, and 3 are set, and one entry right for the lottery is granted by satisfying all of conditions 1 to 3. In the condition mapping 307, No. 1, No. 2, and No. 6 are selected for condition 1, No. 3, No. 4, and No. 6 are selected for condition 2, and No. 5 and No. 6 are selected for condition 3. Therefore, one entry right can be obtained by purchasing any one of products No. 1, No. 2, and No. 6, any one of products No. 3, No. 4, and No. 6, and any one of products No. 5 and No. 6. Specifically, a user who purchases products No. 1, No. 3, and No. 5 can obtain one entry right. In addition, a user who purchases the No. 6 product three times can acquire the right to enter once. In addition, the administrator may set the conditions for obtaining the entry conditions, for example, the number of purchased products in addition to the combination of products, by operating the administrator terminal 1.

[0082] The product type selected in the target selection 303 is selected under one of the conditions in the condition mapping 307. If the product type is not selected under any of the conditions in the condition mapping 307, it can be considered as being deselected in the target selection 303. Note that the number of conditions related to the combination is not particularly limited, and can be increased or decreased as desired by operating the administrator terminal 1.

[0083] If monetary entry is selected in entry method 32, a field for entering the entry amount will be displayed. The administrator will enter the entry amount. If one entry right per product is selected in entry method 32, nothing will be displayed.

[0084] The lottery method 32 is selected from among all-person distribution, standard lottery, and real-time lottery. The following describes the case where real-time lottery is selected.

[0085] When real-time lottery is selected, the application period 34 and the expected number of applications 35 are displayed. The administrator inputs the period during which users can apply for the special offer, the expected number of applications on the first day, and the expected number of applications on the last day. The first system calculates the probability of winning during the application period based on the application period, the expected number of applications on the first day, the expected number of applications on the last day, and the number of winners.

[0086] If standard lottery is selected in lottery method 32, fields for entering the lottery date and time and application period are displayed. If distribution to everyone is selected in lottery method 32, no special fields are displayed.

[0087] The prize specification option 36 is displayed when multiple products are set in the application course. In the prize specification option 36, the user selects whether or not to specify a prize when applying for the lottery.

[0088] The bonus information setting screen 100a displays an icon 40 for adding an application course, an icon 41 for returning to the previous step, an icon 42 for temporarily saving, an icon 43 for proceeding to the next step, and the like. Pressing these icons executes the process displayed by the icon. When icon 40 is pressed, a new application course setting 30 is displayed, and the administrator can enter the same information regarding the application method and lottery method.

[0089] Fig. 9 is a diagram showing an example of a display screen of the administrator terminal according to the embodiment of the present invention. Fig. 9 shows a display screen when inputting the setting of the type of privilege information in step S24. By pressing icon 43 in Fig. 8, a privilege information setting screen 100b in Fig. 9 is displayed.

[0090] The bonus information setting screen 100b displays the application course name 50 of the application course for which the application conditions and lottery method have been set, and also displays an icon 51, a description 52, the name 53 of the prize that can be applied for, the type 54, the maximum number of wins 55, edit 56, etc. The administrator can add prizes that users can apply for by pressing the icon 51. The description 52 displays the lottery timing and application type for the application course name 50.

[0091] When setting the prize, the name of the prize 53, type 54, and maximum number of prizes that can be won 55 are set. If admission ticket is selected as the type, information about the event is registered. Specifically, this includes the name of the venue, date and time, opening time, start time, and important points. In addition, it is possible to select whether or not to issue a serial number for the admission ticket, and if so, whether to issue the serial number on a first-come, first-served basis or randomly. It is also possible to set the user terminal 5 of the successful user to receive a reminder of the event at a specified date and time.

[0092] If a special offer ticket is selected as the type, information about the special offer is registered. Specifically, this information includes information about events where the special offer ticket can be used, the number of special offer tickets distributed per winning attempt, the special offer the user can receive depending on the number of special offer tickets, and important notes. Examples of special offers that the user can receive depending on the number of special offer tickets include a handshake with the artist for two tickets, an instant photo with the artist for three tickets, and an autographed colored paper for five tickets. It is also possible to set the user terminal 5 of the winning user to receive a reminder of the event at a specified date and time.

[0093] If digital bonus is selected as the type, the content of the digital bonus is registered. The distribution date and time of the digital bonus may be set. A period during which the digital bonus content can be used may also be set. A limit may also be placed on the number of times the digital bonus can be downloaded. A usage limit may also be placed on the digital bonus content. Specifically, the content may be limited to be used only within a dedicated app, or may be saved in the storage unit of the user terminal 5. An administrator or the like may also arbitrarily set a period during which the digital bonus can be downloaded. Furthermore, a period during which the downloaded digital bonus can be played may also be set, and a limit may also be placed on the number of times it can be played.

[0094] If you select "Serial Code" as the type, register information about the serial code. Specifically, this includes the number of serial codes issued, the URL used to apply for a specific benefit using the serial code, expiration date, and important points. If you select "Goods" as the type, register information about the goods. Specifically, this includes the name of the goods, a description of the goods, and an image of the goods.

[0095] If there is any unregistered information regarding an award, an icon 57 may be displayed near the name 53 of the award to prompt the administrator to register the information. The details of a registered award can be edited by pressing Edit 56, which switches to an editing screen.

[0096] 8, when multiple entry courses are set, a field for entry course name 58 is displayed for each entry course, and the same input as for setting the prize in the field for entry course name 50 described above can be made. Also, icons 41 to 43 are displayed on the benefit information setting screen 100 in the same way as in FIG. 8.

[0097] Fig. 10 is a diagram showing an example of a display screen of the administrator terminal according to the embodiment of the present invention. Fig. 10 shows a display screen when inputting the winning condition settings in step S25. By pressing icon 43 in Fig. 9, a bonus information setting screen 100c in Fig. 10 is displayed.

[0098] The bonus information setting screen 100c displays the application course name 50 of the application course for which the application conditions and lottery method have been set, as well as an icon 51, a description 52, and a duplicate win restriction setting 61. The duplicate win restriction setting 61 displays the No. 62, product type 63, upper limit of number of wins 64, blacklist 65, multiple wins by the same user 66, and a restriction on duplicate wins with other prizes 67, etc.

[0099] The prize set in step S24 is displayed in the No. 62 and product type 63 of the duplicate win restriction setting 63. When a specific prize is selected in the blacklist 65, a setting field for the selected prize in the blacklist 70 is displayed, allowing the administrator to set the blacklist. The administrator can search for users to be registered on the blacklist using the user search 71 and add them to the blacklist user 73 by pressing the icon 72. By recording any fraudulent activity in advance in association with the user ID, the user can be displayed in the blacklist 70 field. Also, a notification from the event organizer and the details of the activity can be recorded in association with the user ID, and the blacklist can be set based on this information. The blacklist user 75 can be deleted from the list by pressing the delete icon. The same blacklist may be applied to all prizes selected in the blacklist 65, or a separate blacklist may be set for each prize. To lower or increase the probability of winning, the administrator can input the desired probability.

[0100] The same user multiple wins 66 can be set so that the same user cannot win the selected prize multiple times (can only win once). In other words, if the same user multiple wins 66 is not selected, there is a possibility that the same user can win that prize multiple times. The restriction on multiple wins with other prizes 67 can be set so that the user cannot win the selected prize multiple times. For example, if the restriction on multiple wins of prize A is set to 2, a user who wins prize A cannot win prize B. On the other hand, a user who wins prize B cannot win prize A. In other words, two or more benefits can be selected, and control can be exercised so that only one of the selected benefits can be won. Note that for prizes with no upper limit on the number of wins, it is preferable to prevent the setting of a blacklist, the restriction on multiple wins by the same user, or the restriction on multiple wins from being selected.

[0101] Similarly in Fig. 10, when multiple application courses are set in Fig. 8, a field for application course name 58 is displayed for each application course, and the same input as in duplicate win limit 63 in the field for application course name 50 described above can be made. Also, icons 41 to 43 are displayed on the benefit information setting screen 100 in the same way as in Fig. 8.

[0102] Fig. 11 is a diagram showing an example of a display screen of the manager terminal according to an embodiment of the present invention. Fig. 11 shows a display screen when inputting the sales project design in step S3 is executed. When a product title or product type is selected by operation input of the manager terminal 1 from a screen that lists the product titles or product types for which the processing of step S1 has been executed, the sales project design screen 200a of Fig. 11 is displayed.

[0103] The sales project design screen 200a displays the product title and artist name associated with the selected product title or product type. Also, a sales channel 201 and campaigns 202-204 are displayed. The displayed campaigns 202-204 are preferably all the bonus information set for the product type included in the selected product title. Furthermore, when a specific product type is selected, the displayed campaigns are preferably all the bonus information set for that product type. Alternatively, the displayed campaigns may be bonus information that meets a predetermined condition. For example, the sales period of the campaign or application course associated with the bonus information may be a future date or one that has not yet ended.

[0104] Campaigns 202 to 204 display campaign sales period 210, target product type 211, product sales price 212, product number 213, JAN code 214, application course 215, application course sales period 216, lottery date 217, icon 218, etc. Target product type 211 is the product type stored in association with campaign 202. In other words, target product type 211 is the product type stored in association with benefit information. JAN code 214 is a globally recognized product identification number, and indicates which business the product is from. Application course 215 displays the application course included in the benefit information.

[0105] The administrator selects a sales channel 201 for a product for sale by operating the administrator terminal 1. One or more sales channels may be selected. The administrator also selects benefit information to be combined from campaigns 202 to 204. One or more benefit information may be selected. Benefit information can be selected by pressing icon 218. The following describes a case where the company's own EC site and EC site A are selected as sales channels, and a product for sale is set up to combine campaigns A and B.

[0106] When the administrator selects the sales channel as their own EC site and EC site A and selects campaigns A and B by operating the administrator terminal 1, the display screen of Fig. 12 is displayed. Fig. 12 is a diagram showing an example of the display screen of the administrator terminal according to the embodiment of the present invention.

[0107] The sales project design screen 200b displays information about the product 205 for sale. Specifically, the management name 221, sales channel 222, target campaign 223, target product type 224, sales schedule 225, etc. are displayed. The management name 221 can be entered as the name of a product group that groups together the target product types to be sold. The target campaign 223 displays information about benefits included in the product group. In this example, of the regular edition, first limited edition A, first limited edition A (CD), and limited to store A, first limited edition A is combined with campaigns A and B, while the other product types are combined with campaign A. For the target product type 224, the campaigns that can be combined may be displayed near the product type so that the combined campaigns can be identified.

[0108] When there are multiple possible combinations of product type and bonus information, one product with the most bonus information combined for that product type may be set. Alternatively, multiple different products may be set for each possible combination of product type and bonus information. In other words, in the above case, the product type, limited first edition A, can be set as a different product for sale for each of three bonus information combinations: campaign A only, campaign B only, and campaigns A and B. The combination of products to be set can be selected by operating the administrator terminal 1. Alternatively, product setting conditions, such as setting the product with the most bonus information combined, may be stored in advance in the content server 3.

[0109] The schedule 225 displays the sales period for each piece of special offer information displayed in the target campaign 223. Each sales period for each application course may be displayed on a calendar. Note that although the sale of the product can continue after the sales period for the special offer information has expired, the special offer information cannot be used even if the product is purchased. Alternatively, the end of the sales period for the special offer information and the end of the sales period for the product may be the same.

[0110] By pressing icon 230, the administrator can create a sales item for the product type displayed in sales items 205. When a sales item is created, product identification information is issued for each sales item, and the combined content information or content ID and benefit information or benefit ID are stored in the content server 3 in association with the product identification information.

[0111] [Sales system flow] Next, the processing flow of the sales system according to the embodiment of the present invention will be described. Fig. 13 is a diagram illustrating the processing flow of the sales system according to the embodiment of the present invention.

[0112] First, the flow of processing related to product registration will be described. First, product information is set by inputting information into the administrator terminal 1 (step S31). The input information related to setting the product information is transmitted from the administrator terminal 1 to the content server 3 and accepted by the content server 3 (step S32). Then, the content server 3 registers the product information and product identification information (step S33). The processing of steps S31 and S32 corresponds to the processing of steps S1 to S3, and the processing of step S33 corresponds to the processing of step S4. Once the product information and product identification information have been registered by the content server 3, the content server 3 transmits a notification to the administrator terminal 1 and / or seller terminal 2 that the product identification information has been registered (step S34).

[0113] Next, the product identification information is registered in the web server 4 through input from the administrator terminal 1 and / or seller terminal 2 (step S35). This allows the product to be sold through the web server 4 (step S36). Furthermore, since the product information can be identified using the product identification information, it becomes possible to sell products with the same product information on multiple web servers 4. In other words, the same product can be sold on multiple EC sites. Note that step S34 may be omitted. In this case, after step S33 is performed, the product identification information may be transmitted from the content server 3 to the web server 4 corresponding to the sales channel associated with the product information, and the processing of step S35 may be performed.

[0114] Here, a process flow for registering user identification information that can identify user information related to the user will be described. The user downloads a dedicated app to the user terminal 5 (step S41). At this time, the user performs user registration. For user registration, the user inputs information such as the user's name, nickname, user ID, email address, password, date of birth, and prefecture. The input user information is sent to the content server 3 along with identification information (also referred to as a terminal-specific identification number, e.g., UDID) that can identify the user terminal 5 used by the user. The content server 3 associates the input information with the identification information of the user terminal 5 and stores it as user information, thereby registering the user identification information (step S42). The user identification information may be the user ID. In other words, the user and the user terminal 5 can be identified from the user identification information. As a result, when the dedicated app is launched, the identification information of the user terminal 5 is sent from the user terminal 5 to the content server 3, and the user is identified, eliminating the need for the user to log in to the dedicated app. Note that the user information and the user identification information are preferably encrypted and stored in the content server 3.

[0115] Next, the flow of processing related to product sales will be explained. A user browses for a product they wish to purchase on an EC site. The user operates user terminal 5 to send a request to browse the product to web server 4 (step S51). The request to browse the product includes product identification information for the product. When web server 4 receives the request to browse the product, web server 4 sends a confirmation request to content server 3 regarding the current sales status of the product (step S52). The confirmation request includes product identification information for the product. The sales status is information that helps users make decisions about purchasing. For example, if the number of sales for a product is limited, the sales status is the number of remaining products available for purchase. For bonus information, if the product has a set upper limit on the number of wins, the sales status is the number of unwinnable prizes at the current time. For a product with a set sales period or application period, the sales status is whether the sales period or application period has expired.

[0116] When the content server 3 receives a request to confirm the sales status of a product, it identifies the sales status of the product corresponding to the product identification information and transmits the sales status to the web server 4 (step S53). When the web server 4 receives the sales status of the product, it transmits the information to the user terminal 5, where it is displayed. When the user purchases a product, the user terminal 5 transmits a purchase request for the product to the web server 4 by operating the user terminal 5 (step S54). The product purchase request includes the product identification information of the product. At this time, the user terminal 5 transmits the user's identification information to the web server 4. When the web server 4 receives the product purchase request and the user's identification information, it transmits a verification request for the user's identification information to the content server 3 (step S55). The verification request includes the product identification information of the product and the user's identification information.

[0117] When the content server 3 receives a request to verify the user's identification information, it verifies the user's identification information and transmits the verification result to the web server 4 (step S56). Verifying the user's identification information means verifying whether the received user's identification information exists in the user's identification information database stored in the content server 3. If the verification results in a match with the user's identification information stored in the database of the content server 3, the web server 4 executes a purchase process (step S57). When the purchase process is executed, the content server 3 generates purchase information related to the purchase (step S58), and also generates purchase proof information (step S58). The purchase information stores, for example, product identification information corresponding to the purchased product, the number of purchased products, the purchase time, etc. The purchase proof information associates the purchase information with the user's identification information and indicates that the user who purchased the purchased product is the owner. It is possible that the purchase proof information cannot be generated unless the user's identification information exists in the database of the content server 3. At this point, the ownership is held by the content server 3. When the payment process is executed by the web server 4 (step S60), a purchase completion screen is displayed on the user terminal 5 (step S61).

[0118] If the verification of the user identification information shows that it does not match the user identification information stored in the database of the content server 3, the purchase process is not performed, and a message is displayed on the user terminal 5 requesting the user to perform the processes of steps S41 and S42. Alternatively, the purchase process may be performed, and the purchase proof information is not generated in step S59, but the purchase information is stored in association with the identification information of the user terminal 5. Then, after the processes of steps S41 and S42 are performed, the user who made the purchase may be identified from the identification information of the user terminal 5, and the content server 3 may generate the purchase proof information.

[0119] After purchasing a product, when the user launches the dedicated app (step S71), the user terminal 5 transmits a request to acquire the purchased product to the content server 3 (step S72). At this time, the user terminal 5 transmits the user's identification information or the user terminal 5's identification information to the content server 3. The content server 3 identifies purchase proof information from the user's identification information or the user terminal 5's identification information, identifies product identification information corresponding to the purchased product, and further identifies product information. It also identifies content information and bonus information from the product information. The content server 3 transmits the product corresponding to the identified product information to the user terminal 5 (step S73). Specifically, the content information and / or bonus information identified by the product information is transmitted to the user terminal 5. Step S73 makes the purchased product available on the user terminal 5.

[0120] Specifically, the phrase "the purchased product becomes available" refers to the creation of a product page corresponding to the product information on the user terminal 5, enabling the downloading of content information, entry into a lottery for a bonus included in the bonus information, and the like. In step S73, the content information and bonus information corresponding to the purchased product identified by the product information may be transmitted simultaneously or at different times. The content information and bonus information may be transmitted to the user terminal 5 in response to an operation input on the user terminal 5. After the product is transmitted, the content server 3 updates the purchase proof information (step S74). Updating the purchase proof information involves transmitting the purchased product to the user who purchased it and registering that ownership has effectively been transferred from the content server 3 to the user.

[0121] The proof of purchase information may be recorded on a blockchain. In addition to the proof of purchase information, information recorded on a blockchain may include a sales channel ID, a sales channel store ID, a user ID, and the price of the product sold. An identification number (also called a token) stored in association with the purchased product may be assigned as the proof of purchase information. A token is a unique identification number linked to one product, and is assigned each time a product is purchased. In other words, even if the same product is purchased, the token for the first purchase and the token for the second purchase may be different. A serial code may also be assigned as the token. An NFT (Non-Fungible Token) may also be assigned as the product token. This makes it possible to prove ownership of the product and prevent tampering with the product information. The token stored in association with the purchased product is information different from product identification information that can identify the product information.

[0122] The processes of steps S51 to S53 may be omitted. Furthermore, the processes of steps S41 and S42 may be executed at any timing before step S54. Furthermore, the processes of steps S52 and S53 may be executed when step S55 is executed. Specifically, for a product for which a purchase request for the product has been received by the web server 4, a request to confirm the sales status of the product is sent from the web server 4 to the content server 3. When the content server 3 receives the request to confirm the sales status of the product, it identifies the sales status of the product and transmits the sales status to the web server 4. The sales status is the same information as described above. Regarding the sales status identified by the content server 3, for example, if the product's inventory is zero, the purchase process of step S57 is not executed, and the web server 4 transmits a message to that effect to the user terminal 5. In other words, the process of step S57 is executed only if the product is in stock.

[0123] Here, the above-mentioned sales system can be divided into a first system and a second system. Specifically, assuming that steps S54 and S55 are the first system and step S73 is the second system, the first system includes an identification information sending means that, in response to an operation on a user terminal operated by a user, associates user identification information capable of identifying a user or a user terminal with product identification information capable of identifying a product and sends the associated information to the second system, and the second system includes an identification information receiving means that receives the user identification information and the product identification information, and a product information sending means that sends a product (e.g., content information and bonus information) corresponding to the product identification information associated with the user identification information to the user terminal operated by the user corresponding to the received user identification information or to the user terminal corresponding to the received user identification information.

[0124] Although the processing in steps S51 to S61 has been described for the case of purchasing a product online, the system of the present invention can also be applied to products purchased in a physical store as long as the products have product identification information. In this case, it is preferable that products sold in physical stores be accompanied by a serial code that functions as product identification information that can identify the product information.

[0125] In this case, the serial code is read by activating the camera of the user terminal 5 and inputting the serial code attached to the product, photographing the two-dimensional code representing the serial code, or selecting a photograph of the two-dimensional code representing the serial code. Information on the read serial code is sent to the content server 3. When the content server 3 identifies the corresponding product information from the received information, the process of step S73 is executed. The processes of steps S58, S59, and S74 may also be executed.

[0126] Note that the product transmitted based on the information read from the actual product may differ from the product purchased from the e-commerce site. For example, restrictions may be placed on content downloads and gift delivery functions. Furthermore, product transmission from the content server 3, which is initiated by reading a serial code, may be performed only the first time the serial code is read. In other words, no product is transmitted when the serial code is read a second time or later. Specifically, when the content server 3 receives information from a single serial code, it identifies the corresponding product and transmits the identified product from the content server 3 to the user terminal 5. On the other hand, even if the content server 3 receives information from the single serial code two or more times, the content server 3 may not transmit the identified product to the user terminal 5. This prevents the user from receiving more content information and bonus information than the product actually purchased.

[0127] The content server 3 may also be provided with an identification information receiving means for receiving, in association with each other, user identification information capable of identifying a user or a user terminal and product identification information capable of identifying a product in accordance with an operation on the user terminal, and a product information transmitting means for transmitting, to a user terminal operated by a user corresponding to the received user identification information, or to a user terminal corresponding to the received user identification information, a product corresponding to the product identification information associated with the user identification information.

[0128] [Sales Management] In an embodiment of the present invention, personal information such as name, date of birth, prefecture of residence, and gender can be registered in the dedicated app as user information. This information is also referred to as user type. Furthermore, the number of product purchases, purchase date, whether or not content downloads are available, information about special offers, information about lotteries, and information about gifts are stored in the content server 3. Therefore, the administrator can aggregate and display various information about products on the administrator terminal 1. For example, the administrator can manage the total number of products sold, the number of product purchases per person, product purchase date, the number of content downloads made to the dedicated app, the number of downloads made for downloadable special offers, the number of applications for a specific prize, the number of times users have given gifts, the number of times gift recipients have used content, the age, gender, and place of residence of the purchasing user, etc. This allows the administrator to easily manage sales status. Furthermore, the administrator can easily check the correlation between events and sales numbers.

[0129] Furthermore, in the above-described embodiment of the present invention, the configuration for downloading content has been described, but the content may also be acquired by streaming.

[0130] According to the present invention, it is possible to generate product information that can identify a product formed by a combination of content information and bonus information whose selection has been accepted, thereby easily generating a variety of products. Furthermore, administrators and the like can flexibly distribute various types of bonus information to users. This increases user satisfaction and purchasing motivation. Furthermore, according to the present invention, it is possible to transmit content information and bonus information corresponding to the generated product to a user terminal, thereby enabling products to be sold without actually producing the product. This reduces the burden on the environment. Furthermore, it is possible to provide a system that does not burden the environment, as it eliminates the need to discard large quantities of CDs, which was previously the case when purchasing large quantities of CDs.

[0131] Furthermore, according to the present invention, it is possible to select a specific user and change the probability of the selected user winning the bonus, thereby achieving smooth operation of the event. Furthermore, according to the present invention, it is possible to associate user identification information that can identify a user or a user terminal with product identification information that can identify a product, thereby allowing the same product to be offered on multiple websites. Furthermore, according to the present invention, it is possible to set a predetermined time period for distributing digital bonuses, thereby enabling time-limited campaigns. Furthermore, according to the present invention, event admission tickets and / or bonus tickets are managed by a user ID linked to a user terminal, thereby preventing the admission tickets and / or bonus tickets from being fraudulently transferred to other user terminals. Therefore, it is possible to prevent the resale of admission tickets and / or bonus tickets. Furthermore, according to the present invention, it is possible to distribute products online, thereby eliminating the need to control physical product inventory and logistics. [Explanation of symbols]

[0132] 1, 1a to 1z: Administrator terminal 2: Seller terminal 3: Content server 4, 4a to 4z: Web server 5, 5a to 5z: User terminal 6: Communication network 11: Control unit 12: Main memory 13: Storage unit 14: Input device 15: Display device 16: Communication interface 21: Control unit 22: Main memory 23: Storage unit 23: Communication interface 100a~100c: Benefit information setting screen 200a, 200b: Sales project design screen 201: Sales channel 202~204: Campaign name 205: Sales product 211: Target product type 212: Sales price 213: Product number 214: JAN code 215: Application course 216: Sales period 217: Lottery date 218: Icon 221: Management name 222: Sales channel 223: Target campaign 224: Target product type 225: Sales schedule 230: Icon 30: Application course settings 31: Application course name 32: Application method 33: Drawing method 34: Application period 35: Estimated number of applications 36: Possibility of specifying prizes 301: No. 302: Target product type 303: Target selection 304: Type 305: Product number 306: Price 307: Condition mapping 308: Acquisition conditions 40~43: Icon 50: Name of the course you applied for 51: Icon 52: Description 53: Name of the award 54: Type 55: Winning limit 56: Edit 57: Icon 58: Application course name 61: Duplicate winning limit setting 62: No. 63: Product type 64: Winning limit 65: Blacklist 66: Multiple wins by the same user 67: Limitation on winning multiple prizes with other prizes 70: Blacklist 71: User search 72: Icon 73: Blacklisted users

Claims

1. 1. A system comprising at least one computer device, a content information storage means for storing at least one piece of content information; A special benefit information storage means for storing at least one special benefit information; a content information selection means for accepting a selection of at least one piece of content information stored in the content information storage means by an operation on a first user terminal operated by a first user; a privilege information selection means for accepting a selection of at least one piece of privilege information stored in the privilege information storage means by an operation on the first user terminal; a channel selection means for accepting a selection of a channel for selling the product by operation on the first user terminal; a product information generating means for generating product information that can identify a combination of the content information and the bonus information selected; a product information transmitting means for transmitting the generated product information to a server device corresponding to the channel selected by the channel selecting means; A system comprising:

2. A purchasing means for purchasing the content information and the bonus information by selecting a product corresponding to the product information through an operation on a second user terminal operated by a second user. The system of claim 1 , comprising:

3. a privilege information storage means for storing at least one piece of privilege information and at least one piece of content information in association with each other; a display means for controlling the display of special benefit information associated with the content information selected by the content information selection means on the first user terminal; Equipped with the bonus information selection means accepts a selection of at least one bonus information item from the bonus information items displayed by the display means, by an operation on the first user terminal; 3. The system according to claim 1, wherein the product information generating means generates product information that can identify a combination of the bonus information selected by the bonus information selecting means and the content information associated with the bonus information.

4. a channel selection means for accepting a selection of a channel for selling the product by operation on the first user terminal; Equipped with the product information generating means generates product information capable of identifying a combination of the selected content information, the selected benefit information, and the selected channel; 3. The system according to claim 1 or 2.

5. a product information transmitting means for transmitting content information and special benefit information specified by the generated product information to the second user terminal in response to an operation on the second user terminal operated by the second user; The system according to claim 1 or 2, comprising:

6. A privilege information generating means for generating privilege information in response to an operation on the first user terminal. Equipped with 3. The system according to claim 1, wherein the bonus information storage means stores the generated bonus information.

7. 3. The system according to claim 1, wherein the product information generating means generates a plurality of pieces of product information that can specify combinations of a single piece of content information with different types and / or different numbers of bonus information.

8. 3. The system according to claim 1, wherein the content information is music information, audio information, image information, video information, and / or text information.

9. The system according to claim 1 or 2, wherein the bonus information is information relating to admission tickets or bonus tickets for an event related to the content information, information relating to goods related to the content information, and / or audio information, video information, or image information related to the content information.

10. The system according to claim 1 or 2, wherein the benefit information includes lottery information for drawing a lottery for a benefit to be granted to the second user.

11. The system according to claim 10, wherein the lottery information enables a lottery to be entered according to a combination of purchased products.

12. 1. A method executed in a system comprising at least one computer device, comprising: a content information storage step of storing at least one piece of content information; a benefit information storage step of storing at least one benefit information; a content information selection step of accepting a selection of at least one piece of content information stored in the content information storage step by an operation on a first user terminal operated by a first user; a privilege information selection step of accepting selection of at least one piece of privilege information stored in the privilege information storage step by an operation on the first user terminal; a channel selection step of accepting a selection of a channel for selling the product by an operation on the first user terminal; a product information generating step of generating product information capable of identifying a product formed by a combination of the content information whose selection has been accepted and the benefit information whose selection has been accepted; a product information transmitting step of transmitting the generated product information to a server device corresponding to the channel selected by the channel selecting means; A method comprising:

13. A system comprising: a first system comprising at least one computer device; and a second system comprising at least one computer device, a plurality of first systems; The second system is a product information setting means for setting the first system to enable purchase of a product in one of the plurality of first systems in response to an operation of a first user terminal operated by the first user; a product identification information transmitting means for transmitting product identification information capable of identifying a product to the first system set by the product information setting means; Equipped with The first system is an identification information transmitting means for transmitting, when a second user purchases a product, second user identification information capable of identifying the second user or the second user terminal in accordance with an operation on the second user terminal operated by the second user, and the product identification information in association with each other to the second system; Equipped with The second system is an identification information receiving means for receiving second user identification information and product identification information; a product information transmitting means for transmitting, when the received second user identification information is stored in a database of the second system, product information corresponding to the product identification information associated with the second user identification information to a second user terminal operated by a user corresponding to the second user identification information or to a second user terminal corresponding to the second user identification information; A system comprising:

14. The second system is a proof information generating means for generating proof of purchase information that indicates the owner of the product corresponding to the product identification information and is stored in the blockchain in association with the received second user identification information; The system of claim 13, comprising:

15. The second system is an acquisition request receiving means for receiving an acquisition request for a product purchased by the second user in response to an operation on the second user terminal; Equipped with A system as described in claim 13 or 14, wherein the product information sending means, in response to receiving the acquisition request, sends product information corresponding to the product identification information associated with the second user identification information to a second user terminal operated by a user corresponding to the second user identification information, or to a second user terminal corresponding to the second user identification information.

16. a content information storage means for storing at least one piece of content information; A special benefit information storage means for storing at least one special benefit information; a content information selection means for accepting a selection of at least one piece of content information stored in the content information storage means by an operation on a first user terminal operated by a first user; a privilege information selection means for accepting a selection of at least one piece of privilege information stored in the privilege information storage means by an operation on the first user terminal; a product information generating means for generating product information that can identify a combination of the selected content information and the selected benefit information; 15. The system according to claim 13 or 14, comprising:

17. a product receiving means for receiving a product selection at the second user terminal; Equipped with 15. The system according to claim 13, wherein the identification information transmitting means transmits the second user identification information and the product identification information corresponding to the product accepted by the product accepting means in association with each other to the second system.

18. The second system is a product information specifying means for specifying product information corresponding to the product identification information; Equipped with The system according to claim 13 or 14, wherein the product information transmitting means transmits to the second user terminal product information identified from product identification information associated with the received second user identification information.

19. 1. A method performed in a system comprising a first system comprising at least one computer device and a second system comprising at least one computer device, the method comprising: the system comprises a plurality of first systems; a product information setting step of setting the second system so that the product can be purchased in any one of the plurality of first systems in response to an operation of a first user terminal operated by a first user; a product identification information transmitting step in the second system of transmitting product identification information capable of identifying the product to the first system set in the product information setting step; an identification information transmitting step in the first system, in response to an operation on a second user terminal operated by the second user, of associating second user identification information capable of identifying the second user or the second user terminal with product identification information capable of identifying the product, and transmitting the associated information to the second system; an identification information receiving step of receiving second user identification information and product identification information in the second system; a product information transmitting step of transmitting, in the second system, when the received second user identification information is stored in a database of the second system, product information corresponding to the product identification information associated with the second user identification information to a second user terminal operated by a second user corresponding to the second user identification information or to a second user terminal corresponding to the second user identification information; and A first system (1) is managed by an operator (1), a second first system (2) is managed by an operator (2), The method, wherein the first system and the second system are managed by different operators.

20. A system comprising at least one computer device, a content information storage means for storing at least one piece of content information; A special benefit information storage means for storing at least one special benefit information; a content information selection means for accepting a selection of at least one piece of content information stored in the content information storage means by an operation on a first user terminal operated by a first user; a privilege information selection means for accepting a selection of at least one piece of privilege information stored in the privilege information storage means by an operation on the first user terminal; a product information generating means for generating product information that can identify a combination of the content information and the bonus information selected; a reading means in the second user terminal for reading the product identification information by photographing the product identification information attached to the product and capable of identifying the product information, or by selecting a photograph of the product identification information; an identification information receiving means for receiving, in response to an operation on the second user terminal, second user identification information capable of identifying the second user or the second user terminal, and commodity identification information read by the reading means in association with each other; a product information transmitting means for transmitting product information corresponding to product identification information associated with the second user identification information to a second user terminal operated by a second user corresponding to the received second user identification information or to a second user terminal corresponding to the received second user identification information; A system comprising:

21. a proof information generating means for generating proof of purchase information that indicates the owner of the product corresponding to the product identification information and is stored in the blockchain in association with the received second user identification information; 21. The system of claim 20, comprising:

22. a control means for controlling the identification information receiving means to not transmit, to the second user terminal, product information corresponding to the one product identification information when the identification information receiving means receives the one product identification information after receiving the one product identification information; 21. The system of claim 20, comprising:

23. A method executed in a system comprising at least one computer device, comprising: a content information storage step of storing at least one piece of content information in a storage means; a benefit information storage step of storing at least one benefit information in a storage means; a content information selection step of accepting a selection of at least one piece of content information stored in the storage means by an operation on a first user terminal operated by a first user; a bonus information selection step of accepting selection of at least one bonus information item stored in the storage means by operation on the first user terminal; a product information generating step of generating product information capable of identifying a combination of the content information whose selection has been accepted and the bonus information whose selection has been accepted; a reading step of reading, in the second user terminal, the product identification information attached to the product by photographing the product identification information capable of identifying the product information, or by selecting a photograph of the product identification information; an identification information receiving step of receiving second user identification information capable of identifying the second user or the second user terminal in response to an operation on the second user terminal, in association with the commodity identification information read in the reading step; a product information transmitting step of transmitting product information corresponding to product identification information associated with the second user identification information to a second user terminal operated by a second user corresponding to the received second user identification information or to a second user terminal corresponding to the received second user identification information; A method comprising:

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