Gift sending system, gift sending server, gift sending method, and gift sending program

Abstract

The user can easily send the most suitable message and gift to each specific customer based on the acquired customer information. [Solution] A gift sending system 1 is provided that works in conjunction with a customer management system 200 and includes an acquisition unit 121 that acquires user customer information, including customer status, from the customer management system 200, a policy generation unit 122 that generates customer policies, including sending messages and gifts, for each specific customer based on the customer information, and a policy execution unit 124 that executes the customer policies.

Description

[Technical Field]

[0001] The present invention relates to a gift sending system, a gift sending server, a gift sending method, and a gift sending program. [Background technology]

[0002] There is a known service that works in conjunction with a customer relationship management (CRM) system in which information about a user's customers is registered, and sends direct mail, for example, to the user's customers as an action to the customers. The user can refer to the customer relationship management system each time and send direct mail to the customer.

[0003] Patent Document 1 describes a technique relating to an access processing device, a program, and a direct mail processing system for checking the status of direct mail after it has been delivered to a customer. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Publication No. 2023-086232 Summary of the Invention [Problem to be solved by the invention]

[0005] Conventional services, for example, only allowed users to send standard direct mail according to a pattern, and were unable to easily send optimal messages and gifts to specific customers of the user based on the acquired customer information.

[0006] Therefore, the present disclosure aims to provide a gift sending system, a gift sending server, a gift sending method, and a gift sending program that can easily send optimal messages and gifts to each specific customer of a user based on acquired customer information. [Means for solving the problem]

[0007] According to one embodiment of the present invention, there is provided a gift delivery system. The gift delivery system cooperates with a customer management system. The gift delivery system includes an acquisition unit that acquires user customer information, including customer status, from the customer management system. The gift delivery system includes a campaign generation unit that generates a customer campaign, including sending a message and a gift, for each specific customer based on the customer information. The gift delivery system also includes a campaign execution unit that executes the customer campaign.

[0008] According to one embodiment of the present invention, a gift sending server is provided. The gift sending server cooperates with a customer management system. The gift sending server acquires user customer information, including customer status, from the customer management system. The gift sending server generates a customer campaign, including sending a message and a gift, for each specific customer based on the customer information. The gift sending server executes the customer campaign.

[0009] According to one embodiment of the present invention, there is provided a gift delivery method. The gift delivery method cooperates with a customer management system. The gift delivery method acquires, from the customer management system, customer information of a user, including customer status. The gift delivery method generates a customer campaign, including sending a message and a gift, for each specific customer based on the customer information. The gift delivery method executes the customer campaign.

[0010] According to one embodiment of the present invention, there is provided a gift sending program that causes a computer to function as the gift sending system described above. [Effects of the Invention]

[0011] The gift sending system makes it possible to easily send an optimal message and gift to each specific customer of the user in accordance with the acquired customer information.

[0012] The above summary of the invention does not list all of the necessary features of the present invention, and subcombinations of these features may also constitute inventions. [Brief explanation of the drawings]

[0013] [Figure 1] 1 shows an example of a gift delivery system 1 in schematic form. [Figure 2] 1 shows an example of a functional configuration of a gift sending server 100. [Figure 3] 10 shows an example of a processing flow of the gift sending server 100. [Figure 4] 10A and 10B show an example of a policy effect generated by the policy effect measurement unit 126. [Figure 5] 10 is a diagram illustrating another example of the policy effect generated by the policy effect measurement unit 126. [Figure 6] 9 illustrates an example of a hardware configuration of a computer 900. DETAILED DESCRIPTION OF THE INVENTION

[0014] The present invention will be described below through embodiments of the invention, but the following embodiments do not limit the scope of the invention as claimed. Furthermore, not all of the combinations of features described in the embodiments are necessarily essential to the solution of the invention.

[0015] FIG. 1 shows an example of a gift sending system 1. The gift sending system 1 is a system that provides a gift sending service to a user. The gift sending service is a service that sends an appropriate message and gift to a user's customer at an appropriate time based on the user's customer information. The gift sending system 1 includes a gift sending server 100, a customer management system 200, a user terminal 300, and a customer terminal 400, which are connected via a network.

[0016] The gift sending server 100 cooperates with the customer management system 200 via an API (Application Programming Interface) and acquires customer information of the user's customer, including customer status, from the customer management system 200.

[0017] The customer status includes information generally required for business regarding a customer, such as an employee's birthday, the customer's name or corporate name, address, telephone number, transaction status such as lead or quotation progress with a customer who has placed an order, customer response to gift delivery, transaction status upgrade, and transaction history with the customer.

[0018] The gift sending server 100 transmits and receives data related to gift sending via a network between the customer management system 200, the user terminal 300, and the customer terminal 400. The gift sending server 100 also processes the data related to gift sending. Based on the customer information, the gift sending server 100 generates customer policy information including a message and gift sending instructions for each specific customer.

[0019] The message may be physical, such as a piece of mail, or electronic, such as an email. The gift may be physical, such as a bouquet of flowers, or may be an electronic coupon that the customer can redeem for goods or services.

[0020] The gift sending server 100 executes the customer measure generated for each user's customer. For example, if the generated customer measure is to send the user's original sweets to a target customer, the gift sending server 100 generates information necessary to send the user's original sweets to the target customer.

[0021] The customer management system 200 is a system that manages a user's customer information, including the customer status of the user's customers, and is utilized by the user in sales activities, and is configured, for example, by a server. The customer management system 200 is, for example, what is called CRM. The customer management system 200 may be, for example, a system such as "Salesforce (registered trademark)" by Salesforce Inc. or "HubSpot (registered trademark)" by HubSpot Inc. In principle, the customer management system 200 may be a service operated by a company independent of the gift sending server 100. The customer management system 200 may be operated by the same company as the gift sending server 100.

[0022] The user terminal 300 may be any terminal used by a user, such as a personal computer or smartphone that the user uses to access the gift delivery service.

[0023] The customer terminal 400 may be any terminal used by a customer. For example, the customer terminal 400 may be a personal computer or smartphone used by the customer to receive messages and gifts from the gift delivery system 1. The customer terminal 400 may also be used by the gift delivery system 1 to measure the effectiveness of a campaign.

[0024] 2 shows an example of the functional configuration of the gift sending server 100. The gift sending server 100 includes a communication unit 110, a processing unit 120, and a storage unit 140. The gift sending server 100 cooperates with a customer management system 200.

[0025] The communication unit 110 exchanges information with the customer management system 200, the user terminal 300, and the customer terminal 400 via the network.

[0026] The processing unit 120 includes an acquisition unit 121 , a measure generation unit 122 , a measure execution unit 124 , a measure effect measurement unit 126 , a text generation unit 128 , a presentation unit 130 , and a campaign measure generation unit 132 .

[0027] The acquisition unit 121 acquires the customer information of the user, including the customer status, from the customer management system 200. The acquisition unit 121 periodically acquires the customer information from the customer management system 200. The acquisition unit 121 may acquire the customer information at any timing in response to a user request.

[0028] The policy generation unit 122 generates a customer policy including a message and gift delivery for each specific customer based on the customer information. The customer policy is information including the content of the policy, the target of execution, the delivery method, the timing and number of times of delivery, whether user approval is required, the recommended target of execution, and the recommended gift delivery. The content of the policy is, for example, information including the message to be delivered or the gift to be delivered. The target of the policy is, for example, information including the user's customer. The timing and number of times of delivery of the policy is, for example, information including the date and time of delivery if the customer policy is actually to be delivered at a later date, or the number of times of delivery if the customer policy is to be delivered monthly.

[0029] The message may include, for example, a mail or an email. The gift may include at least one of a novelty item, a document, and a gift certificate. The mail and email may include at least one of a New Year's card, a card set informing about a seminar, a casual letter set, a message card, and an invitation to a limited-time event.

[0030] Novelties may include, for example, user-customized apparel, tumblers, sweets, notebooks, packaged beer, and / or bread. Gift certificates may include flower gifts, gift cards with tickets, baby shower gifts, and / or casual gifts. Gift certificates may be electronic or physical.

[0031] The campaign generation unit 122 may generate customer campaigns based on customer information and previously measured campaign effects. Campaign effects refer to the effect of a campaign on a user's customer, specifically, the customer's response to the customer campaign. The response may include, for example, at least one of the following: the customer opening a message, the customer receiving a gift, a reply from the customer, the appointment being made, and the order being placed. Furthermore, the campaign effects may include, for example, a response rate as response statistics. The response statistics may be calculated for each customer, each customer representative, each customer campaign, or each of these categories. For example, in the case of a customer campaign in which a follow-up message card is sent after an exhibition, the response rate may include the rate at which customers read the QR code (registered trademark; the same applies hereinafter) attached to the follow-up message, the success rate of subsequent appointments by users, and the rate at which orders are received from customers to users. The response rate may also be, for example, the rate at which messages sent to customers and gifts are visualized. The response rate may be, for example, the rate at which customers sign up for an event or the rate at which customers revisit a landing page (LP). The customer effectiveness may be presented to the user in the form of a report.

[0032] Specifically, the response rate may be expressed as, for example, 30% if a particular user sends follow-up message cards after an exhibition to a total of 100 customers, and 30 of the customers scan the QR code attached to the follow-up message.

[0033] The measure generation unit 122 may generate a customer measure and cause the measure execution unit 124 to execute the customer measure when there is a change in the customer status included in the customer information. A change in customer status may include a change in the relationship between the user and the customer or a change in the customer's state. A change in customer status may include a change or event in the business relationship between the user and the customer, and a change in the customer's business or personal situation related only to the customer. A change in customer status may include at least one of the following conditions: the arrival of a customer's employee's birthday; success or failure in inviting the customer to a webinar; success or failure in setting up a meeting with the customer; success or failure in winning a new order from the customer; success or failure in following up with the customer after a webinar; success or failure in setting up an event such as a business negotiation with the customer; sending materials to the customer; success or failure in following up with the customer after an event such as a business negotiation; success or failure in upselling to the customer or renewal; success or failure in winning or losing an order after a business negotiation with the customer; and success or failure in following up after a lost order. The policy generation unit 122 may generate a customer policy and cause the policy execution unit 124 to execute the customer policy even when customer information about a specific customer of the user is acquired for the first time from the customer management system 200. The history of changes in customer status may be stored in the memory unit 140 of the gift sending server 100.

[0034] The policy execution unit 124 executes the generated customer policy. The policy execution unit 124 may execute the generated customer policy when the user consents to the execution of the generated customer policy, or may execute the policy automatically without the user consent. For example, if the generated customer policy is to send original sweets, the policy execution unit 124 may generate information necessary to send the original sweets in accordance with the content of the customer policy. The actual sending of the gift based on the customer policy may be carried out, for example, by a person who receives a notification from the policy execution unit 124. Furthermore, the actual sending of the gift based on the customer policy may be carried out, for example, in cooperation with a service that accepts the sending of goods.

[0035] The measure effect measurement unit 126 may measure the measure effect, which is the effect on the customer obtained by the implementation of the customer measure by the measure execution unit 124 on the customer.

[0036] The measure effect measurement unit 126 may measure customer responses to customer measures as the measure effects, and calculate a response rate, which is the proportion of responses to each customer measure among all of the user's customers.

[0037] A customer campaign will be described below, for example, when original apparel, an original tumbler, and original packaged beer are sent as novelties to a specific customer in three batches. The campaign effect may include information that sending original packaged beer to a specific customer is effective, for example, in the case where an appointment between the user and the specific customer is successful only after the original packaged beer is sent.

[0038] The text generation unit 128 may generate the text of a message for a customer measure. The presentation unit 130 may present the text of the message to the user. The text of the message may, for example, employ at least one of a handwritten font, layout, or design. The effectiveness of the measure may include the text, font, layout, or design of the message when the customer's response is positive. The text generation unit 128 may, for example, use AI (machine learning) to input customer information of a specific customer and output the text of a message that is optimal for the specific customer.

[0039] The campaign measure generation unit 132 may extract multiple customers that meet specific predetermined conditions, have the measure generation unit 122 consider customer measures for each of the multiple customers, and generate a single campaign measure that collectively represents the customer measures for each of the multiple customers. For example, the campaign measure generation unit 132 may extract multiple lead customers from the customer information who have not yet received orders from the user, have the measure generation unit 122 generate appropriate customer measures for each of the multiple lead customers, and generate a campaign measure in the form of an order increase campaign measure that can be implemented collectively for the multiple lead customers. The measure effect measurement unit 126 may measure the campaign measure effect, which is the effect achieved by the implementation of the campaign measure by the measure execution unit 124. The campaign measure generation unit 132 may further generate a campaign measure based on the campaign measure effect.

[0040] The storage unit 140 stores various information necessary for the processing of the processing unit 120. The various necessary information may include, for each of the user's customers, messages to the customers, customer measures that have been implemented, including sending gifts, customer responses after implementing the customer measures, the effectiveness of the measures, including the response rate for each customer measure among all of the user's customers, data used to generate the message text to be sent to the customers, patterns of campaign measures that are implemented collectively for customers who satisfy certain preset conditions, certain preset conditions used in the campaign measures, and a history of changes in customer status. The storage unit 140 may also store the acquired customer information.

[0041] Figure 3 shows an example of the processing flow of the gift sending server 100. Figure 3 mainly explains an example of the processing in which the gift sending server 100 generates customer measures, executes the customer measures, and measures the effectiveness of the measures. Figure 3 explains the starting state of the gift sending server 100, in which the gift sending server 100 is connected to the customer management system 200.

[0042] In step (sometimes abbreviated as S) 102, the acquisition unit 121 acquires customer information from the customer management system 200.

[0043] In S104, the measure generation unit 122 determines whether there has been a change in the status of a specific customer of the user included in the customer information. If there has been a change in the status of the specific customer, the measure generation unit 122 proceeds to S106. If there has been no change in the status of the specific customer, the measure generation unit 122 returns to S104.

[0044] In S106, the policy generation unit 122 proceeds to S108 if the past policy effects for the specific customer are stored in the storage unit 140. If the past policy effects for the specific customer are not stored in the storage unit 140, the policy generation unit 122 proceeds to S110.

[0045] In S108, the measure generation unit 122 adds the effects of past measures for the specific customer stored in the storage unit 140 to factors to be considered when generating a customer measure for the specific customer.

[0046] In S110, when the effect of a policy for a specific customer has been added as a consideration factor, the policy generation unit 122 generates a customer policy for the specific customer using the customer information as an input and the policy effect as a consideration factor. When the effect of a policy has not been added as a consideration factor, the policy generation unit 122 generates a customer policy using the customer information as an input. The generation of customer policies may be performed collectively for all customers included in the customer information, or may be performed for each specific customer.

[0047] In S112, the policy execution unit 124 executes the customer policy for the customer generated by the policy generation unit 122.

[0048] In S114, the measure effect measurement unit 126 measures the effect of the customer measure executed by the measure execution unit .

[0049] In S116, the measure effect measurement unit 126 stores the measured measure effect in the storage unit 140.

[0050] Fig. 4 shows an example of a campaign effect generated by the campaign effect measurement unit 126. In Fig. 4, the customer name column indicates the names of specific customers of the user, the customer campaign column indicates the names of items sent from the user to the customers, and the response column indicates the measured responses from the customers to the user.

[0051] The effectiveness of the measures at Company X shows that when A is sent, the item is received, when B is sent, an appointment is made successfully after sending, and when C is sent, there is no response. From this, the measure generation unit 122 adds to the factors to be considered when generating customer measures that the effectiveness of the measures at Company X has been highest in the past when B is sent, followed by when A is sent and when C is sent.

[0052] The effects of the measures at Company △ show that there is no response when A is sent, that the sent item is received when B is sent, and that the measures are not implemented when C is sent. From this, the measure generation unit 122 determines that no positive measures have been achieved in the past by the selected customer measures at Company △, and adds a plan to the factors to be considered when generating customer measures, which checks whether positive measures will be achieved by sending C.

[0053] The effectiveness of the measures at Company X represents the results when none of the following cases are implemented: sending A, sending B, or sending C. Thus, the measure generation unit 122 refers to the response rate for each customer measure for all customers, or statistical information on the response rate for each customer measure for customers in the same industry as Company X, and adds to the factors to be considered when generating customer measures the priority generation of customer measures that are generally considered to have a high response rate.

[0054] FIG. 5 schematically illustrates another example of the campaign effect generated by the campaign effect measurement unit 126. In FIG. 5, the target information column represents information about the target customer, and the enclosed items column represents information about the type of gift sent to the customer. The appearance and text columns represent the appearance and text of the gift sent to the customer, and the before-campaign column represents the target's status before the customer campaign is implemented. The after-campaign 1 column represents the target's status after a first period has elapsed since the customer campaign was implemented, and the after-campaign 2 column represents the target's status after a period longer than the first period has elapsed since the customer campaign was implemented.

[0055] Target information includes a target ID that can uniquely identify the target user's customer, company size, industry, department, job title, and phase information. Enclosed item information includes information on the type, size, and color of the enclosed item sent. Appearance and text information includes information on the document size, address, and inserted image information.

[0056] The pre-measure information includes information before the implementation of the customer measure. The post-measure implementation 1 information includes the details of the measure effect measured after a first period has elapsed since the implementation of the customer measure. The first period may be about one week. The post-measure implementation 2 information includes the details of the measure effect measured after a period longer than the first period has elapsed since the implementation of the customer measure. The period longer than the first period may be about one month, or any period longer than post-measure implementation 1. Furthermore, the first period and the second period are merely examples, and the period may continue for any number of periods, such as a third period or a fourth period.

[0057] Furthermore, the divisions of "Post-Measure 1" and "Post-Measure 2" may indicate the progress of the transaction phase between the user and the customer. Specifically, for example, "before the measure is implemented" may be a period of no contact between the user and the customer, "the first period" may be a period starting from when the customer downloads materials, "the second period" may be a period starting from when the customer attends a seminar, "the third period" may be a period starting from when a business meeting with the customer occurs, "the fourth period" may be a period starting from when the customer submits a proposal to their superior, "the fifth period" may be a period starting from when a quote is submitted to the customer, "the sixth period" may be a period starting from when the quote is verbally accepted, and "the seventh period" may be a period starting from when a contract with the customer is concluded (or lost). This allows data to be accumulated for each period on how each phase changed before and after the measure is implemented, and this data can be used to plan the next measure based on how far the phase has progressed.

[0058] The measure effect measurement unit 126 refers to the target information, the information of enclosed items, the appearance and text, the information before the measure is implemented, the information after the measure is implemented 1, and the information after the measure is implemented 2, and adds the priority generation of customer measures that are generally considered to have a high response rate to the factors to be considered when generating customer measures.

[0059] Specifically, for a customer with target information "001," the policy generation unit 122 adds, for example, a consideration factor that the order can be received without implementing a customer policy to the consideration factors when generating a customer policy, because the order has already been placed before the policy is implemented. For a customer with target information "002," the policy generation unit 122 adds, for example, a consideration factor that the customer policy is likely to be highly effective to the consideration factors when generating a customer policy. For a customer with target information "003," the policy generation unit 122 adds, for example, a consideration result that it may take some time for the effect to be seen after the customer policy is implemented to the consideration factors when generating a customer policy.

[0060] According to the above-described gift sending system 1, it is possible to easily send an optimal message and gift to each specific customer of the user in accordance with the acquired customer information.

[0061] The gift delivery system 1 described above acquires customer information from the customer management system 200 and generates customer measures for each user's customer based on the customer information. The gift delivery system 1 then executes the generated customer measures. This allows for the generation of customer measures, including gift delivery, that are likely to elicit a response from the user, in accordance with the customer information for each user's customer. This prevents omissions in the execution of customer measures for each customer and increases the response rate for the user's overall customers. Furthermore, increasing the response rate from customers makes it possible to carefully communicate with and impress customers who have not previously responded, thereby creating new contact points.

[0062] Furthermore, the gift delivery system 1 includes a policy execution unit 124 equipped with a policy effect measurement unit 126 that measures the effect of a policy implemented by the user on a specific customer. This allows the next customer policy to be generated by feeding back the effects of past policies and adding them to the consideration factors. This allows the gift delivery system 1 to generate more effective customer policies based on the effects of past policies. Furthermore, the gift delivery system 1 includes a policy effect measurement unit 126 that measures the responses of all of the user's customers to the customer policies as the policy effect and calculates a response rate, which is the proportion of responses to each customer policy among all customers. This response rate, which represents the overall customer trend, can be fed back to the generation of customer policies for each individual customer and added to the consideration factors. This further increases the overall response of the user's customers. Furthermore, by increasing the response of the user's customers, the gift delivery system 1 enables careful communication and impression with customer groups that previously did not respond, thereby creating contact points without missing out on any customers.

[0063] (Other embodiments) The above-described policy execution unit 124 may execute the customer policy by having a message and a gift included in the customer policy generated based on the customer information for each specific customer of the user directly delivered to the user. Specifically, the policy execution unit 124 may, for example, send the message and the gift included in the customer policy to the user's company. For example, when the user visits a customer's company for a meeting with the customer, the user may bring the message and the gift that they received in advance and hand them to the customer. In this way, the gift delivery system 1 can prepare items for the user to bring to the customer at the appropriate time using the customer policy generated based on the customer information, allowing the user to maximize the effectiveness of the appointment with the customer.

[0064] <Basic computer configuration> 6 is a block diagram showing the basic hardware configuration of a computer 900 that functions as the gift sending system 1, the gift sending server 100, the customer management system 200, the user terminal 300, and the customer terminal 400. The computer 900 has a control unit 901, a memory unit 902, a communication unit 903, an input unit 904, and an output unit 905. The control unit 901, the memory unit 902, the communication unit 903, the input unit 904, and the output unit 905 are electrically connected to one another via a communication bus 910.

[0065] The control unit 901 includes a CPU (Central Processing Unit, also called a processor), and is a device that controls each unit of the computer 900 and also reads and executes various programs stored in the storage unit 902 .

[0066] The storage unit 902 includes a main storage device such as a DRAM (Dynamic Random Access Memory) and an auxiliary storage device such as a hard disk, and is a device for storing various programs for executing the operating system and various applications of the computer 900, as well as data used by these programs. The processes shown in the various flowcharts above are realized by the control units 901 of each computer constituting the gift sending system 1, the gift sending server 100, the customer management system 200, the user terminal 300, and the customer terminal 400 executing the programs stored in their respective storage units 902.

[0067] The communication unit 903 is a device for communicating with external devices, and transmits and receives data according to instructions from the control unit 901. Each of the computers constituting the gift sending system 1, the gift sending server 100, the customer management system 200, the user terminal 300, and the customer terminal 400 uses this communication unit 903 to communicate with other devices, including the network NW shown in FIG.

[0068] The input unit 904 is a device that receives input from outside and supplies it to the control unit 901, and is configured to include, for example, a keyboard, a mouse, a touch panel, and a camera. The output unit 905 is a device that outputs the processing results of the control unit 901 to the outside, and is configured to include, for example, a display and a speaker.

[0069] <Program> Here, a program for realizing each functional unit of the gift sending system 1 according to this embodiment will be described.

[0070] The gift sending system 1 is implemented in a computer 900. The operation of each component of the gift sending system 1 is stored in the form of a program in the auxiliary storage device of the storage unit 902. The control unit 901 reads the program from the auxiliary storage device of the storage unit 902, loads it into the main storage device of the storage unit 902, and executes the above-mentioned processing in accordance with the program. The control unit 901 also allocates a memory area corresponding to the above-mentioned memory unit 140 in the main storage device of the storage unit 902 in accordance with the program.

[0071] Specifically, the program is a program to be executed by a computer having a processor and a memory unit in computer 900, and the program causes a gift sending system for linking with a customer management system to execute the following processes: obtain user customer information, including customer status, from the customer management system; generate customer measures, including sending messages and gifts, for each specific customer based on the customer information; and execute the customer measures.

[0072] The above-described operational flows are not limited to being implemented independently, but can be implemented by combining two or more operational flows. For example, some steps of one operational flow may be added to another operational flow, or some steps of one operational flow may be replaced with some steps of another operational flow. In each flow, it is not necessary to execute all steps, and only some steps may be executed. Furthermore, the order of steps in each flow may be changed as appropriate.

[0073] A program may be provided that causes a computer to execute each process according to the above-described embodiments. The program may be recorded on a computer-readable medium. The computer-readable medium can be used to install the program on a computer. Here, the computer-readable medium on which the program is recorded may be a non-transitory storage medium. The non-transitory storage medium is not particularly limited, and may be, for example, a storage medium such as a CD-ROM or a DVD-ROM. Furthermore, circuits that execute each process performed by the device according to the above-described embodiments may be integrated, and at least a part of the device may be configured as a semiconductor integrated circuit (chipset, SoC).

[0074] The functions performed by the apparatus according to the above embodiments may be implemented in circuitry or processing circuitry, including general-purpose processors, special-purpose processors, integrated circuits, application-specific integrated circuits (ASICs), central processing units (CPUs), conventional circuits, and / or combinations thereof, programmed to perform the described functions. Processors include transistors and other circuits and are considered circuitry or processing circuitry. A processor may also be a programmed processor that executes a program stored in a memory. In this disclosure, a circuit, unit, or means is hardware that is programmed to perform or executes the described functions. The hardware may be any hardware disclosed herein or any hardware known to be programmed to perform or execute the described functions. When the hardware is a processor, which is considered a type of circuitry, the circuit, means, or unit is a combination of hardware and software used to configure the hardware and / or processor.

[0075] As used in this disclosure, the terms "based on" and "depending on / in response to" do not mean "based only on" or "depending only on," unless expressly stated otherwise. The term "based on" means both "based only on" and "based at least in part on." Similarly, the term "depending on" means both "depending only on" and "depending at least in part on." The terms "include," "comprise," and variations thereof do not mean including only the listed items, but may mean including only the listed items or may include additional items in addition to the listed items. Additionally, the term "or," as used in this disclosure, is not intended to mean an exclusive or. Furthermore, any reference to elements using designations such as "first," "second," etc., as used in this disclosure does not generally limit the quantity or order of those elements. These designations may be used herein as a convenient method of distinguishing between two or more elements. Thus, a reference to a first and a second element does not imply that only two elements may be employed therein or that the first element must precede the second element in some way. In this disclosure, where articles are added by translation, such as a, an, and the in English, these articles shall include the plural unless the context clearly indicates otherwise.

[0076] The above describes the embodiments in detail with reference to the drawings, but the specific configuration is not limited to that described above, and various design changes can be made within the scope that does not deviate from the gist of the invention.

[0077] (Appendix 1) A gift delivery system that cooperates with a customer management system, an acquisition unit that acquires user customer information including customer status from the customer management system; a campaign generation unit that generates a customer campaign including sending a message and a gift for each specific customer based on the customer information; a policy execution unit that executes the customer policy; A gift delivery system comprising:

[0078] The gift sending system can easily send the most appropriate message and gift to each specific customer of the user according to the acquired customer status.

[0079] (Appendix 2) a policy effect measurement unit configured to measure a policy effect obtained by the implementation of the customer policy; Further provided with The gift delivery system described in Appendix 1, wherein the campaign generation unit further generates the customer campaign based on the campaign effect.

[0080] The gift delivery system feeds back the effectiveness of past measures to customer measures, so that, for example, when generating customer measures, the system can increase the priority of customer measures that have been effective in the past and decrease the priority of customer measures that have not been effective in the past, making it easy to send more optimal messages and gifts.

[0081] (Appendix 3) the measure effect measurement unit measures the customer's response to the customer measure as the measure effect, and calculates a response rate which is a ratio of responses to each customer measure among all customers; The gift delivery system described in Appendix 2.

[0082] The gift delivery system provides feedback on response rates to customer initiatives, so that, for example, it can increase the priority of customer initiatives that have had high response rates in the past, or decrease the priority of customer initiatives that have had low response rates in the past, thereby making it easier to deliver more optimal messages and gifts.

[0083] (Appendix 4) a message generation unit that generates a message for the customer policy; a presentation unit that presents the text of the message to the user; 4. A gift delivery system according to any one of claims 1 to 3, comprising:

[0084] The gift sending system creates a message text corresponding to the customer status of the user's specific customer and presents it to the user, so even if the user wants to create a message text, it can present the most suitable reference example.

[0085] (Appendix 5) A gift delivery system described in any of Appendix 1 to Appendix 4, wherein the policy generation unit generates the customer policy when there is a change in the customer status included in the customer information, and the policy execution unit executes the customer policy.

[0086] The gift delivery system detects changes in the customer status of a specific customer of the user and generates customer measures, making it possible to easily deliver messages and gifts to customers at times appropriate for the customer measures.

[0087] (Appendix 6) A gift delivery system as described in any of Appendix 1 to Appendix 5, further comprising a campaign measure generation unit that extracts multiple customers that meet specific predetermined conditions, causes the measure generation unit to consider customer measures for each of the multiple customers, and generates the customer measures for each of the multiple customers together as a single campaign measure.

[0088] The gift delivery system can collectively execute customer measures for each of the user's multiple customers for each campaign measure.

[0089] (Appendix 7) A gift delivery system described in any of Appendixes 1 to 6, wherein the policy execution unit executes the customer policy when the customer policy is generated.

[0090] For example, in a case where a user has a huge number of customers, the gift sending system can eliminate the user's effort of approving each and every implementation of a customer measure.

[0091] (Appendix 8) A gift delivery system described in any of Appendix 1 to Appendix 6, wherein the policy execution unit executes the customer policy when the customer policy is generated and further when the user's consent is received.

[0092] The gift delivery system allows the user to make the final decision on whether or not to execute a customer campaign.

[0093] (Appendix 9) A gift sending server that cooperates with a customer management system, an acquisition unit that acquires user customer information including customer status from the customer management system; a campaign generation unit that generates a customer campaign including sending a message and a gift for each specific customer based on the customer information; a policy execution unit that executes the customer policy; A gift delivery server comprising:

[0094] (Appendix 10) A gift sending method that cooperates with a customer management system, obtaining user customer information including customer status from the customer management system; generating customer initiatives, including sending messages and gifts, for each specific customer based on the customer information; implementing the customer policy; A gift delivery method that includes:

[0095] (Appendix 11) A gift sending program for causing a computer to function as the system described in Appendix 1. [Explanation of symbols]

[0096] 1 Gift sending system, 100 Gift sending server, 110 Communication unit, 120 Processing unit, 121 Acquisition unit, 122 Measure generation unit, 124 Measure execution unit, 126 Measure effect measurement unit, 128 Text generation unit, 130 Presentation unit, 132 Campaign measure generation unit, 140 Memory unit, 200 Customer management system, 300 User terminal, 400 Customer terminal, 900 Computer, 901 Control unit, 902 Memory unit, 903 Communication unit, 904 Input unit, 905 Output unit, 910 Communication bus

Claims

1. A gift delivery system that cooperates with a customer management system, an acquisition unit that acquires user customer information including customer status from the customer management system; a campaign generation unit that generates a customer campaign for sending a message and a gift for each specific customer based on the customer information; a policy execution unit that executes the customer policy; a policy effect measurement unit that measures a policy effect obtained by implementing the customer policy; Equipped with the campaign effect measurement unit measures the customer's response to the sent gift and calculates a response rate, which is the ratio of responses to each gift among all customers; The gift delivery system is configured such that the measure generation unit generates the customer measure based on the response rate.

2. a message generation unit that generates a message for the customer policy; a presentation unit that presents the text of the message to the user; The gift delivery system of claim 1 , comprising:

3. the policy generation unit generates the customer policy when there is a change in the customer status included in the customer information, and the policy execution unit executes the customer policy. The gift delivery system of claim 1 .

4. The gift delivery system of claim 1 further comprises a campaign measure generation unit that extracts a plurality of customers that meet specific predetermined conditions, causes the measure generation unit to consider customer measures for each of the plurality of customers, and generates a single campaign measure by combining the customer measures for each of the plurality of customers.

5. The gift sending system according to claim 1 , wherein the policy execution unit executes the customer policy when the customer policy is generated.

6. The gift sending system according to claim 1 , wherein the policy execution unit executes the customer policy when the customer policy is generated and when the user has given consent.

7. The gift delivery system of claim 1, wherein the campaign generation unit prioritizes generating campaigns for customers with high response rates by referring to statistical information on the response rates for each gift of customers in the same industry.

8. A gift sending server that cooperates with a customer management system, an acquisition unit that acquires user customer information including customer status from the customer management system; a campaign generation unit that generates a customer campaign for sending a message and a gift for each specific customer based on the customer information; a policy execution unit that executes the customer policy; a policy effect measurement unit that measures a policy effect obtained by implementing the customer policy; Equipped with the campaign effect measurement unit measures the customer's response to the sent gift and calculates a response rate, which is the ratio of responses to each gift among all customers; The campaign generation unit is a gift delivery server that generates the customer campaign based on the response rate.

9. A gift delivery method in which a computer cooperates with a customer management system, a step in which a computer acquires customer information of the user, including customer status, from the customer management system; a campaign generation step in which a computer generates a customer campaign for sending a message and a gift for each specific customer based on the customer information; a policy execution stage in which a computer executes the customer policy; a policy effect measurement step in which a computer measures a policy effect, which is an effect obtained by implementing the customer policy; Equipped with In the campaign effect measurement step, the computer measures the customer's response to the sent gift and calculates a response rate, which is the ratio of responses to each gift among all customers; A gift sending method, wherein in the campaign generation step, a computer generates the customer campaign based on the response rate.

10. A gift sending program for causing a computer to function as the system according to claim 1.

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