Information processing system

Abstract

We will conduct further sales promotion for the products listed in the product data provided on the posting site. [Solution] The information processing system disclosed herein includes an acquisition means for acquiring posting information posted on a posting site for a predetermined store from the posting site, and an output means for outputting the posting information acquired from the posting site to display. Furthermore, the acquisition means acquires display status data representing the display status of product data for products provided by stores pre-registered on the posting site to users on the posting site, and user status data representing the status of users who have accessed the product site corresponding to the product data displayed on the posting site. The output means outputs information based on the display status data and the user status data.

Description

Technical Field

[0001] This disclosure relates to an information processing system.

Background Art

[0002] In recent years, a plurality of posting sites, which are websites that disclose posting information representing evaluations and usage status by users for stores and products, have been opened on the Internet. In such posting sites, for example, when posting information such as photos of the interior of a store or dishes, articles describing the atmosphere of the store and the impressions of use, etc. are posted by users, such posting information is publicly available for general users to view in a state where it is summarized for each store or product. As a result, general users can select stores and products by referring to the posting information.

[0003] Also, systems for acquiring posting information from the above-described posting sites have been developed. For example, in the system described in Patent Document 1, posting information from users for stores operated by a business operator is acquired from a plurality of posting sites and displayed in a list. As a result, on the business operator side that operates the store, by collecting posting information by users, it can be used as a reference for store operation.

[0004] And, in the above-described posting sites, products are also introduced to users who visit the site. For example, in the posting site, product data introducing products related to keywords searched by users is also provided to users.

Prior Art Documents

Patent Documents

[0005]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0006] In the circumstances described above, it is desirable for businesses operating stores to further promote the sales of products based on the product data provided on the posting site.

[0007] Therefore, one of the purposes of this disclosure is to further promote the sales of the product. [Means for solving the problem]

[0008] An information processing system, which is one form of this disclosure, A means for obtaining posted information about a designated store from the posting site, An output means that outputs the posted information obtained from the posting site, Equipped with, The acquisition means acquires display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to the user on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. The output means outputs information based on the display status data and the user status data. This is the structure it takes. Furthermore, the information processing method, which is one form of this disclosure, Information processing device, Information posted on a posting site for a designated store is obtained from that posting site. Output the posted information obtained from the aforementioned posting site, Furthermore, the system acquires display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to users on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. Output information based on the aforementioned display status data and the aforementioned user status data. This is the structure it takes. Furthermore, one form of this disclosure is a program, In an information processing device, Information posted on a posting site for a designated store is obtained from that posting site. Output the posted information obtained from the aforementioned posting site, Furthermore, the system acquires display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to users on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. Output information based on the aforementioned display status data and the aforementioned user status data. To execute the process This is the structure it takes. [Effects of the Invention]

[0009] This disclosure, structured as described above, can further promote the sale of the product. [Brief explanation of the drawing]

[0010] [Figure 1] This figure shows the overall configuration of the information processing system in this disclosure. [Figure 2] This figure shows the processing performed by the information processing system in this disclosure. [Figure 3] This figure shows the processing performed by the information processing system in this disclosure. [Figure 4] This is a block diagram showing the configuration of the information processing system in this disclosure. [Figure 5] This figure shows the processing performed by the information processing system in this disclosure. [Figure 6] This figure shows the processing performed by the information processing system in this disclosure. [Figure 7] This figure shows the processing performed by the information processing system in this disclosure. [Figure 8]It is a flowchart showing the operation of the information processing system in the present disclosure. [Figure 9] It is a flowchart showing the operation of the information processing system in the present disclosure.

Embodiments for Carrying Out the Invention

[0011] <Embodiment 1> The first embodiment of the present disclosure will be described with reference to the drawings. Note that the drawings may be relevant to any of the embodiments.

[0012] The information processing system in the present disclosure is mainly used for managing and analyzing the posted information posted on a posting site, so-called word-of-mouth site. In addition, the information processing system in the present disclosure is used for analyzing users who visit the posting site considering purchasing products or the like. As shown in FIG. 1, the information processing system is composed of a management server 10, a posting site server 20, a poster terminal 30, a viewer terminal 40, a manager terminal 50, and an AI server 60, which are connected via a network N. Each component will be described in detail below.

[0013] The posting site server 20 is an information processing device managed by an operator that provides a service for publishing posting information, and has opened a website such as a posting site on the Internet. In the present embodiment, the posting site provided by the posting site server 20 publishes, for example, a page that posts information about a store P such as a restaurant or a retail store (retail store), and a page that posts posting information from a poster 31 who is a user who has used such a store P. The posting information posted and published by the poster 31 includes, for example, a photo (captured image) of the interior of the store P (target), the food, or the products being sold, text information (character information) such as impressions regarding the services received or the products provided at the store P, and further, numerical evaluation information representing an evaluation of the store P.

[0014] In this case, the evaluation information is a numerical evaluation value that represents the degree of evaluation a user has of a store. For example, the evaluation value is set to a value between "0 and 5," with a higher number indicating a higher evaluation. However, the evaluation value may be expressed within any range of values, and may not be limited to numerical values ​​but may be expressed using any information. The evaluation information also includes time information. For example, time information is information that represents the time, such as the date the user used the store or the date the user posted the evaluation information. This time information is included in the evaluation information, for example, by being entered by the user along with the evaluation information when posting, or by being added when the evaluation information is posted by the posting site server 20.

[0015] Furthermore, the posting site server 20 has a store page (information disclosure page) for each store P that displays information about that store. Information about store P entered by the administrator 51 of the business operator operating store P is posted and made public so that it can be viewed by the posters 31 mentioned above and viewers 41 as described later. The information posted by the administrator 51 is, for example, information categorized as the latest store news, events, and special offers, and includes information such as the time of posting, photos (images) of the store interior and products offered, text information that explains the content of the latest information, and links to websites such as online shops and reservation sites related to store P managed by the business operator of store P. In addition, the information posted by the administrator 51 on the store page of the posting site server 20 is store information, which is basic store information. For example, basic information such as the store's address and telephone number, information on products and services offered at the store, information on business hours, and information on payment methods at the store may also be displayed.

[0016] Furthermore, the posting site server 20 has a function to store access information that represents the access status to posting information from the posters 31 who have made the postings public, and posting information from the administrator 51 of the business operator that operates store P. For example, the posting site server 20 stores as access information the number of views for each posting and posting, the viewing time, the attributes of the viewing users, the number of clicks on links included in each posting, and the number of reservations for store P via each posting. However, the access information stored by the posting site server 20 is not limited to the information described above and may include other information as well.

[0017] Then, as will be described later, the posting site server 20 sends posting information from posters 31 corresponding to each store P to the management server 10 in response to a request from the management server 10. The posting site server 20 also sends the aforementioned access information to the publicly available posting information and published information to the management server 10. At this time, the posting site server 20 associates information that identifies the posting site server 20 itself with the posting information and access information and sends it to the management server 10.

[0018] Examples of posting sites provided by posting site server 20 include Google® Business Profile and Yahoo® Place. However, posting sites provided by posting site server 20 may be any type of posting site, including search sites, reservation sites, review sites, survey sites, weblogs, SNS (Social Networking Service) sites, map sites, and point sites. An example of an SNS site is Instagram®.

[0019] Furthermore, in this embodiment, there are multiple posting site servers 20, each operating a different posting site. Therefore, posting information from posters 31 and posting information from the administrator of store P for the same store P are published on the respective posting sites operated by each posting site server 20.

[0020] Furthermore, the posting site server 20 is not necessarily limited to publicly displaying the posted information on a website or similar platform. For example, the posting site server 20 may simply operate a survey site or a payment site and collect and store the aforementioned posted information from users.

[0021] Furthermore, the posted information handled by the posting site provided by the posting site server 20 is not limited to information about stores P such as restaurants and retail stores, but may be information about stores of any type, or posted information about products or services (subjects). Moreover, the posted information is not limited to information about stores or products, but may be information about any subject. In addition, the posting site server 20 is not necessarily required to publish posted information separately for each store or product, or other subject, but may publish posted information without distinguishing by subject, for example, by each poster 31.

[0022] The poster terminal 30 is an information processing terminal such as a smartphone or laptop computer operated by poster 31, a user who has used a target such as store P. The poster terminal 30 has the function of accessing posting sites on the internet and posting information to such posting sites when operated by poster 31. For example, the poster terminal 30 may post information such as photos taken inside store P, photos of food served at store P, or photos of products sold at store P, or it may post evaluation information of store P entered by poster 31 on a multi-level scale, or written information expressing impressions as posted information.

[0023] The poster's terminal 30 may access the posting site directly, or it may be guided to the posting site via an access destination based on address information such as a QR code installed at store P. Furthermore, if the access destination of the address information such as a QR code installed at store P is store P's survey site, the poster's terminal 30 also has the function of submitting answers to the survey presented on that survey site.

[0024] The viewer terminal 40 is an information processing terminal such as a smartphone or laptop computer operated by viewer 41. The viewer terminal 40 has the function of accessing posting sites on the internet and viewing posted information published on such posting sites when operated by viewer 41. For example, the viewer terminal 40 can view photos of the inside of store P, photos of food served at store P, photos of products sold at store P, evaluation information that rates store P on multiple levels, and written information expressing opinions, all posted by poster 31.

[0025] Furthermore, the aforementioned poster terminal 30 and viewer terminal 40 can also display the posted information published on the store page of each posting site by the administrator 51 of store P. This allows poster 31 and viewer 41 to view posted information such as store information from the administrator 51 of store P.

[0026] The administrator terminal 50 is an information processing terminal operated by the administrator 51 who manages the store's posting information for the business operator that runs store P. The administrator terminal 50 accesses the management server 10 and manages the store's posting information from posters 31, such as displaying and monitoring the store's posting information acquired by the management server 10 as described later, and analyzing the posting information. The administrator terminal 50 also generates reply text to the posting information via the management server 10 and posts it to the posting site server 20. Furthermore, the administrator terminal 50 can also post information such as store information on each posting site's store page via the management server 10. Note that the store P for which administrator 51 manages posting information from posters 31 is not limited to one store, but may be multiple stores.

[0027] In this embodiment, the business operator operating store P operates multiple stores P. For example, the business operator operates 50 stores and monitors and analyzes posted information for these multiple stores, posts replies to the posted information, and publishes information including store information such as basic store information from the store operator. However, the business operator operating store P may operate only one store and may monitor and analyze posted information for multiple stores, including its own store and stores of other businesses.

[0028] The generation server 60 is an information processing device managed by a service provider that connects to the management server 10 via a network N, performs requested processing on input information such as text information and image information, and outputs the processing results to the management server 10. For example, the generation server 60 is implemented using a large-scale language model such as ChatGPT provided by OpenAI, Inc. in the United States, or VertexAI provided by Google LLC in the United States. In this embodiment, the generation server 60 provides a multimodal large-scale language model that generates response multimodal data such as text and images in response to multimodal data such as text and images that are input. The large-scale language model provided by the generation server 60 may be any machine learning model.

[0029] The management server 10 is composed of one or more information processing units, each equipped with a computing unit and a storage device. As shown in Figure 2, the management server 10 includes an acquisition unit 11, an output unit 12, and an analysis unit 13. The functions of the acquisition unit 11, output unit 12, and analysis unit 13 can be realized by the computing unit executing a program for realizing each function stored in the storage device. The management server 10 also includes a store information storage unit 16, a posting information storage unit 17, and an analysis information storage unit 18. The store information storage unit 16, the posting information storage unit 17, and the analysis information storage unit 18 are composed of storage devices. The following describes each configuration in detail.

[0030] First, the store information storage unit 16 stores information about store P entered from the administrator terminal 50 of the business operator who operates store P. At this time, if the business operator operates multiple stores P, information for each of the multiple stores P is registered.

[0031] The information registered for each store P includes the store name, store address, and store attributes. The store name functions as identification information to identify the store. The store address represents the store's location, and can specify the location by prefecture or region, for example, and also functions as a store attribute. Store attributes include information such as the store's location (roadside, downtown, tourist area, suburb, commercial facility, etc.), whether or not there is parking, the person in charge at the store on the business side, the store's franchisee, the store's brand, classification by sales, and classification by posting response (whether or not inbound tourism is being handled).

[0032] Furthermore, the store information storage unit 16 stores information that is linked to a group of stores P operated by the same business operator or group of businesses.

[0033] Furthermore, the store information storage unit 16 stores information about posting site servers 20 to which posting information for store P is posted. The information about posting site servers 20 includes information that identifies the posting site, or information for retrieving posting information posted to the posting site server 20 from the said posting site server 20. For example, it is information that identifies the posting site server 20 and store P, and one example is the address information of the posting site where posting information for the store is publicly available. In this embodiment, information for multiple posting site servers 20 is registered for the same store P.

[0034] Furthermore, the information of the posting site server 20 includes information necessary to post information on the store page prepared on the posting site server 20. For example, it includes information for the administrator terminal 50 of store P to log in to the store page of the posting site server 20 so that it can post information such as store information via the management server 10. In addition, the information of the posting site server 20 includes display specification information that represents the display characteristics of the posted information on the store page for each posting site server 20. Specifically, the display specification information represents the display specifications that have been set in advance for each posting site server 20, such as what kind of information is displayed and how it is displayed on the store page for each posting site server 20. By storing such display specification information, the management server 10 can generate a display screen that shows the posting status of the posted information on each posting site server 20.

[0035] The acquisition unit 11 (acquisition means) accesses each posting site server 20 based on the registered store information as described above, acquires posting information from posters 31 published on each posting site, and stores it in the posting information storage unit 17 (step S1 in Figure 8). At this time, the acquisition unit 11 acquires posting information for each store from each posting site server 20, distinguishing between each store and each store group, and stores the posting information in the posting information storage unit 17, associating the store information and the posting site information. In other words, the acquired posting information is associated with the corresponding store information and the posting site information on which it was posted. The acquisition unit 11 may acquire posting information from any posting site, such as search sites, reservation sites, review sites, survey sites, weblogs, and SNS sites as described above.

[0036] Furthermore, the acquisition unit 11 acquires access information to posting information from posters 31 and listing information from store administrators 51, which are made public on the posting site server 20. Access information includes, for example, the number of views and viewing time for each posting and listing, the attributes of the viewing users, the number of clicks on links included in each listing, and the number of reservations for store P made through each listing.

[0037] The output unit 12 (output means) outputs the posting information from the poster 31 for a specific store, obtained from the posting site server 20 as described above, to be displayed on the administrator terminal 50 (step S2 in Figure 8). At this time, if there are multiple postings corresponding to a specific store obtained from multiple posting site servers 20, the output unit 12 outputs these multiple postings together in a list. Furthermore, if multiple specific stores are associated and registered to form a store group as described above, the output unit 12 outputs the posting information corresponding to each of the multiple specific stores together in a list. The output unit 12 also displays the posting information in association with information such as the store name that identifies the store to which the posting information was made, the posting site name that identifies the posting site on which the posting was made, and the poster's information.

[0038] For example, when the output unit 12 selects "List of Reviews" in the menu on the left side of Figure 3, it outputs a list of evaluation information and text information from the posted information to the administrator terminal 50. The example in Figure 3 is when "aaa store" and "bbb store" are associated as group stores, and the output unit 12 displays a list of evaluation information and text information as posted information from multiple posting sites such as "Posting Site A" and "Posting Site B" for each of these multiple stores. In Figure 3, the "stars" represent evaluation information, and the number of stars quantifies the evaluation value, with a higher number indicating a higher evaluation of the store. Also in Figure 3, "XXXXXXXX was delicious, XXXXXXXX" is text information such as comments about the store. If the posted information includes photographs or other images, the output unit 12 may output a list of the photographs, or it may output a list of combinations of text information and photographs.

[0039] Here, we will explain the further functions of the acquisition unit 11 (acquisition means) described above. As will be described later, the acquisition unit 11 acquires display status data representing the display status of product data shown to users on the posting site and stores it in the analysis information storage unit 18. The acquisition unit 11 also acquires user status data representing the status of users who have accessed the product site corresponding to the product data displayed on the posting site and stores it in the analysis information storage unit 18. The acquisition unit 11 acquires and stores display status data and user status data related to product data of products provided by stores (or store groups) operated or managed by each business operator. For example, similar to the posting information described above, the acquisition unit 11 acquires display status data and user status data related to products of the relevant business operator's stores based on the information of the stores (store groups) operated by each business operator that is registered. However, the acquisition unit 11 may acquire and store display status data and user status data related to product data for each store, or it may acquire and store display status data and user status data related to product data for each product. At this time, the display status data and user status data are generated by the functions provided by the posting site server 20, as described below.

[0040] Let's further explain the posting site server 20 mentioned above. The posting site server 20 also provides a shopping site (electronic commerce site) that promotes the sale of products and has a display control function (first system) that displays product data to users. Specifically, the display control function first receives and registers product data for products offered at store P from the business operator that operates store P. The business operator may register product data for each store P, or may register product data for multiple stores P at once. The product data includes, for example, product identification information, product name, product price, product image, product description, the store that sells the product, whether or not the product is in stock at the store and the number of items in stock, and access information (URL) to the product site, which is a webpage containing product information that sells or introduces the product. The store that sells the product may be a physical store or an online store (EC site). As a result, the display control function can acquire display status data of types such as product data registered for each store P or each business operator, and the number of products registered at predetermined points in time along a timeline.

[0041] Product data may be prepared by the store operator and stored on the management server 10, or it may be registered from the management server 10 to the posting site server 20 in response to instructions from the administrator terminal 50. In this case, the management server 10 may translate the registered product data into multiple languages ​​and register the products on the posting server 20's shopping site in the translated state.

[0042] Furthermore, the display control function displays the registered product data to the user terminal of the accessing user. At this time, the user on the user terminal may be, for example, the poster 31 or viewer 41 mentioned above, or any other user. Specifically, when a search keyword is entered by the user, the display control function searches the registered product data for product data corresponding to the keyword and outputs the searched product data to be displayed on the user terminal. As an example, as shown in Figure 4, the display control function displays a list of product data D1 to the user. In the example in Figure 4, each product data D1 displays an image (a diagram shown by a rectangle), product name (XXXXX), price, and stores selling it (including online stores). Also, when a product data D1 is selected, the posting site server 20 displays a list of stores selling the same product. In the example in Figure 4, as shown in the product display column D2 on the right, the product image, product name, price range, stores selling it, price, and availability are displayed. The display control function also counts the number of times the product data is displayed and can acquire data such as the number of displays at predetermined points in time along the timeline as display status data. Furthermore, the display control function counts the number of clicks, which is the number of times product data is selected, and can acquire data such as the number of clicks at predetermined points in time as display status data. Note that product data is set by the registered business to be either displayed as an advertisement or as a regular display. Therefore, the display control function controls the display to prioritize the display of product data that has been set to be displayed as an advertisement, but it can also acquire display status data by distinguishing between the display count and the number of clicks based on the settings for display as an advertisement and display as a regular display.

[0043] Furthermore, the display control function also displays posted information for the selected product. In the example in Figure 5, the posted information is displayed in the area where the product display field D2 on the right, as shown in Figure 4, is scrolled down. The posted information displayed here may be posted to the posting site server 20 itself, or it may be posted to other posting sites and collected from those other posting sites by the posting site server 20. The display control function can also acquire data of this type, such as the posted information displayed in the product display field D2, as display status data.

[0044] Furthermore, as shown in Figures 4 and 5, when the display control function selects a store selling the product, which is displayed as product data in the product display field D2, it guides the user terminal to a product site, which is a webpage containing product information that sells or introduces the product corresponding to the product data prepared by the selected store. As a result, the user terminal accesses the product site corresponding to the product data from the selected store. The display control function may also obtain the number of times the user terminal has been guided to the product site as the number of clicks mentioned above and use it as display status data.

[0045] Furthermore, the posting site server 20 also has a behavior monitoring function (second system) that monitors the status of user terminals that have been directed to the product site. The behavior monitoring function acquires user status data representing the status of user terminals that have accessed the product site, such as the number of sessions, which represents the number of times the user terminal has been connected to the product site; the number of purchases, which is the number of products purchased when the user terminal performs a purchase operation on the product site; and the purchase amount, which is the amount of money spent on the purchased products. For example, when the display control function described above directs a user terminal to the product site, the behavior monitoring function can associate a predetermined code with the user terminal, thereby tracking the user terminal's behavior on the product site and collecting user status data. At this time, the behavior monitoring function can acquire the user status data of the acquired user along with information about the product site accessed by the user terminal (e.g., product data). Note that the user status data is not limited to the data described above, but can be any data that represents the status of the user, such as the user's behavior, within the product site.

[0046] Furthermore, as mentioned above, the behavior monitoring function also acquires user attribute information of the user's terminal that accessed the product site as user status data. For example, the behavior monitoring function may acquire user attribute information set on the user's terminal that accessed the site, or it may acquire user attribute information set on the account that the user on the terminal has registered and logged into. Attribute information may include, for example, the user's location (country, region), language used, gender, age (age group), occupation, and preferences.

[0047] The display control function and behavior monitoring function of the posting site server 20 then transmit the acquired data of the type described above to the management server 10 in response to a request from the acquisition unit 11 of the management server 10, as described above. Specifically, the display control function transmits display status data consisting of data types such as product data, number of products, number of views, number of clicks, display settings, and posting information to the management server 10. The behavior monitoring function transmits user status data consisting of data types such as the number of sessions, number of purchases, purchase amount, and user attribute information to the management server 10. The acquisition unit 11 transmits the display status data and user status data separately for each business operator or store as requested by the management server 10. As a result, the acquisition unit 11 can acquire display status data and user status data related to products offered at stores operated by the relevant business operator, as described above (steps S11 and S12 in Figure 9).

[0048] However, the acquisition unit 11 is not limited to acquiring display status data and user status data consisting of the data types exemplified above. For example, if the data represents the display status of product data, other types of data may be acquired as display status data, and if the data represents the user's status, other types of data may be acquired as user status data.

[0049] An example of the display control function provided by the posting site server 20 is Google® Merchant Center, and an example of user behavior monitoring by the posting site server 20 is Google® Analytics. Furthermore, the posting site server 20 is not necessarily limited to being built on a single server, but may be built on a group of multiple servers and equipped with the above-mentioned functions. In addition, the functions provided by the posting site server 20 may be provided by multiple different service providers.

[0050] Then, the output unit 12, as described above, outputs information based on display status data and user status data regarding products offered at the store of the business operator corresponding to the administrator terminal 50, which it has acquired from the posting site server 20 and stored in the analysis information storage unit 18 in response to a request from the administrator terminal 50, to be displayed on the administrator terminal 50 (step S13 in Figure 9). Specifically, when "Analysis" is selected in the menu column on the left side of Figure 6, the output unit 12 displays a graph based on the display status data and user status data in the display column on the right side. At this time, the output unit 12 displays checkboxes to allow selection of "Display Items" and "Display Type," and accepts selections from the administrator 51 via the administrator terminal 50. Here, "Display Items" accepts the selection of whether the display setting of the product data corresponding to the display status data to be displayed in the graph is advertising display or normal display (organic). In the example in Figure 6, "Organic" is selected, so the display status data for product data that has been set to normal display rather than advertising display by the business operator is selected. In addition, "Display Type" accepts the selection of the data type to be displayed as a graph from among the types of data included in the display status data and user status data. In the example in Figure 6, "Number of Products (Online)" is selected, meaning that the data type representing the number of products in the online store is selected from the display status data. Also in the example in Figure 6, "Number of EC Sessions" is selected, meaning that the data type representing the number of sessions is selected from the user status data. The output unit 12 then displays a graph showing the change in the selected data type over time. In the example in Figure 6, a bar graph showing the change in "Number of Products (Online)" over time and a line graph showing the change in "Number of EC Sessions" over time are displayed together on the same screen. Note that in the example in Figure 6, the horizontal axis of the graph is set to year and month, and the values ​​for each month are displayed in the graph. However, the horizontal axis of the graph may also be set to represent other time periods such as week or day.

[0051] Figure 7 also shows another example of display by the output unit 12. In the example in Figure 7, the "Number of Views" data type is selected from the display status data, and the "Number of Sessions" data type is selected from the user status data. As shown in Figure 7, the output unit 12 displays both a dotted line graph representing the change in "Number of Views" over time and a solid line graph representing the change in "Number of EC Sessions" over time on the same screen.

[0052] As described above, by displaying the data as a graph on the administrator terminal 50, the administrator 51 can view various data regarding the products offered at the stores operated by the business operator. As a result, the business operator can use the viewed data as a reference for store operations and further promote sales of the products offered through the posting site.

[0053] The output unit 12 may also display information based on display status data and user status data for each store, in a graph. Furthermore, the output unit 12 may also display information based on display status data and user status data for each product, in a graph.

[0054] Furthermore, although the above example illustrates the case where the output unit 12 accepts the selection of two data types and displays two graphs, it may also accept the selection of three or more data types and display three or more graphs on the same screen. In this case, it may also accept the selection of two or more data types from either the display status data or the user status data, and one or more data types from the other, to display three or more graphs. Also, although the above example illustrates the case where the output unit 12 accepts the selection of one data type each from the display status data and the user status data and displays two graphs, it may also accept the selection of two or more data types from only one of the display status data or the user status data, to display two or more graphs.

[0055] The analysis unit 13 (analysis means) performs pre-configured analysis processing using display status data and user status data for each business operator. Specifically, since the acquired user status data is associated with the product sites accessed by users and the corresponding product data, the analysis unit 13 performs analysis processing on the user status data of users for such products. For example, the analysis unit 13 may compare the number of sessions until a user makes a purchase for each product, or it may compare the number of purchases or the purchase amount. Alternatively, the analysis unit 13 may perform analysis processing on user attribute information included in the user status data. As an example, the analysis unit 13 may analyze the proportion of users who accessed products associated with the user status data, such as location (country or region), language, age (age group), occupation, and preferences. The analysis unit 13 may also analyze the relationship between the product data of the associated products and the user attribute information. For example, it may analyze the proportion of users who accessed products for each language relative to the languages ​​included in the product data. In short, the analysis unit 13 has the function of analyzing what kind of users, such as those from different countries or regions, speaking different languages, are accessing the product data. Furthermore, the analysis unit 13 can also generate and output suggestions regarding product sales, such as what types of users should be targeted for sales and advertising, based on the analysis results.

[0056] The analysis unit 13 may request the generation server 60 to perform the analysis processing and make suggestions regarding the user status data as described above, and obtain the analysis results and suggestions from the generation server 60. In this case, the analysis unit 13 can obtain the analysis results by sending a command (prompt) to the generation server 60 specifying the product data of the stores operated by the business operator and the user status data related to said product data, and prompting it to analyze the relationship between them.

[0057] The analysis unit 13 then outputs the analysis results described above to the administrator terminal 50 via the output unit 12. This allows the administrator 51 to obtain analysis results of user behavior and attributes regarding products offered at stores operated by their business. As a result, the business can use the obtained analysis results as a reference for store operations and further promote sales of products offered through the posting site.

[0058] Although the present invention has been described above with reference to the embodiments described above, the present invention is not limited to the embodiments described above. Various modifications to the structure and details of the present invention can be made within the scope of the present invention as can be understood by those skilled in the art. Furthermore, at least one of the functions of the management server 10 described above may be executed by an information processing device installed and connected at any location on the network, that is, it may be executed by so-called cloud computing.

[0059] The programs described above can be stored and supplied to a computer using various types of non-transitory computer-readable media. Non-transitory computer-readable media include various types of tangible storage media. Examples of non-transitory computer-readable media include magnetic recording media (e.g., flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (e.g., magneto-optical disks), CD-ROMs (Read Only Memory), CD-Rs, CD-R / Ws, and semiconductor memory (e.g., mask ROMs, PROMs (Programmable ROMs), EPROMs (Erasable PROMs), flash ROMs, and RAMs (Random Access Memory)). Programs may also be supplied to a computer using various types of transient computer-readable media. Examples of transient computer-readable media include electrical signals, optical signals, and electromagnetic waves. Transitory computer-readable media can be supplied to a computer via wired communication channels such as electric wires and optical fibers, or via wireless communication channels.

[0060] <Note> Some or all of the above embodiments may also be described as follows. The general structure of the information processing system, information processing method, and program in the present invention will be described below. However, the present invention is not limited to the following configuration. (Note 1) A means for obtaining posted information about a designated store from the posting site, An output means that outputs the posted information obtained from the posting site, Equipped with, The acquisition means acquires display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to the user on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. The output means outputs information based on the display status data and the user status data. Information processing system. (Note 2) The information processing system described in Appendix 1, The acquisition means acquires the display status data from a first system that controls the display status of the product data on the posting site, and acquires the user status data from a second system that collects the status of the user who accessed the product site. Information processing system. (Note 3) The information processing system described in Appendix 1, The output means outputs a graph showing the changes over time between the information based on the display status data and the information based on the user status data, both displayed on the same screen. Information processing system. (Note 4) The information processing system described in Appendix 3, The output means receives the selection of data types included in the display status data and the selection of data types included in the user status data, and outputs information based on the display status data and the user status data corresponding to the selected data types. Information processing system. (Note 5) The information processing system described in Appendix 1, The system includes an analysis means that performs a predetermined analysis on the user with respect to the product corresponding to the product on the product site, based on the user status data for the product site. Information processing system. (Note 6) The information processing system described in Appendix 5, The acquisition means acquires the user status data, which includes attribute information of the user who accessed the product site. The analysis means performs an analysis of the user's attributes for products corresponding to the product site, based on the user status data for the product site. Information processing system. (Note 7) The information processing system described in Appendix 6, The analysis means performs an analysis of the user's attributes in relation to the product data of the product corresponding to the product site, based on the user status data for the product site. Information processing system. (Note 8) Information processing device, Information posted on a posting site for a designated store is obtained from that posting site. Output the posted information obtained from the aforementioned posting site, Furthermore, the system acquires display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to users on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. Output information based on the aforementioned display status data and the aforementioned user status data. Information processing methods. (Note 9) The information processing method described in Appendix 8, The aforementioned information processing device The system obtains display status data from a first system that controls the display status of the product data on the posting site, and obtains user status data from a second system that collects the status of users who have accessed the product site. Information processing methods. (Note 10) The information processing method described in Appendix 8, The aforementioned information processing device The system outputs a graph showing the changes over time between the information based on the display status data and the information based on the user status data, both displayed on the same screen. Information processing methods. (Note 11) The information processing method described in Appendix 8, The aforementioned information processing device Based on the user status data for the product site, a predetermined analysis process is performed on the user for the product corresponding to the product on the product site. Information processing methods. (Note 12) The information processing method described in Appendix 11, The aforementioned information processing device The user status data, which includes attribute information of the user who accessed the product site, is acquired. Based on the user status data for the product site, the system performs an analysis of the user's attributes for the products corresponding to the product site. Information processing methods. (Note 13) In an information processing device, Information posted on a posting site for a designated store is obtained from that posting site. Output the posted information obtained from the aforementioned posting site, Furthermore, the system acquires display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to users on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. Output information based on the aforementioned display status data and the aforementioned user status data. A program that executes a process. [Explanation of symbols]

[0061] 10 Management Server 11 Acquisition Department 12 Output section 13 Analysis Department 16 Store Information Storage Unit 17 Post Information Storage Section 18 Analysis information storage section 20 Posting site server 30 Poster's device 31 Posted by 40 Viewer terminals 41 viewers 50 Administrator terminals 51 Administrator 60 Generation Server P Store

Claims

1. A means for obtaining posted information about a designated store from the posting site, An output means that outputs the posted information obtained from the posting site, Equipped with, The acquisition means acquires the number of products registered at the store as display status data representing the display status of product data of products provided by the store that have been pre-registered on the posting site to users on the posting site, and user status data representing the status of the user who has accessed the product site corresponding to the product data displayed on the posting site. The output means outputs information based on the display status data and the user status data. Information processing system.

2. The information processing system according to Claim 1, The acquisition means acquires the number of registered products at the physical store of the store that provides the product as the display status data. Information processing system.

3. An information processing system according to Claim 1, The acquisition means acquires the number of registered products in the online store of the store that provides the products as the display status data. Information processing system.

4. The information processing system according to Claim 1, The acquisition means acquires the number of items in stock at the store that provides the product as the display status data. Information processing system.

5. An information processing system according to Claim 1, The acquisition means acquires the user's purchase amount as user status data. Information processing system.

6. Information processing device, Information posted on a posting site for a designated store is obtained from that posting site. Output the posted information obtained from the aforementioned posting site, Furthermore, the following are obtained: display status data representing the display status of product data of products provided by the store that are pre-registered on the posting site to users on the posting site, which includes the number of products registered by the store, and user status data representing the status of the user who accessed the product site corresponding to the product data displayed on the posting site; Output information based on the aforementioned display status data and the aforementioned user status data. Information processing methods.

7. In an information processing device, Information posted on a posting site for a designated store is obtained from that posting site. Output the posted information obtained from the aforementioned posting site, Furthermore, the following are obtained: display status data representing the display status of product data of products provided by the store that are pre-registered on the posting site to users on the posting site, which includes the number of products registered by the store, and user status data representing the status of the user who accessed the product site corresponding to the product data displayed on the posting site; Output information based on the aforementioned display status data and the aforementioned user status data. A program that executes a process.

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