In-store advertising panels

Abstract

We provide highly eye-catching in-store advertising materials. [Solution] The in-store advertisement 1 comprises a main body 10 that can be transformed from a first form to a second form, and a character part 20 that can be connected to the main body 10. The character part 20 includes a hole 28, and in the second form, it is connected to the main body 10 at least in the vicinity of the hole 28 in a spaced-out state, and a pattern is formed on the main body 10 at a position visible from the hole 28. Since the pattern on the main body 10, which is positioned spaced apart from the hole 28, can be seen from behind the hole 28 of the character, the pattern inside the hole 28 can change position relative to the hole 28 depending on the direction from which the hole 28 is viewed, making it appear as if it is moving, and thus increasing the attention-grabbing potential of the in-store advertisement 1.

Description

Technical Field

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[0001] The present invention relates to an in-store advertisement body.

Background Art

[0002] Conventionally, as an in-store advertisement body, for example, in Patent Document 1, there is a flat case portion that can be assembled into a square tube shape to serve as a support column, and a three-fold front panel that is attached to a part of the bottom plate portion of the case at the center thereof and can stand on the front side of the support column. A bottom plate panel that is attached continuously to the lower end of the front panel and serves as a pedestal, a rear panel that can stand and be folded on the rear side of the support column attached to the bottom plate panel, and a fixing panel attached to the back side of the rear panel to fix the standing rear panel to the support column. These four panels are packaged by the case portion with the front panel in a three-fold state and the rear panel folded at multiple locations together with the fixing panel. A configuration is disclosed.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] In Patent Document 1, since the assembled box-type in-store advertisement body can only draw characters or the like on the box-type front panel, there is a problem in increasing the attention level to customers.

[0005] An object of the present invention is to provide an in-store advertisement body with high attention level.

Means for Solving the Problems

[0006] An advertisement for storefronts according to one aspect of the present invention is an advertisement for storefronts comprising a main body that can be transformed from a first form to a second form, and a character part that can be connected to the main body, wherein the character part includes a hole, and in the second form, is connected to the main body in a spaced-out state at least near the hole, and a pattern is formed on the main body at a position visible from the hole. [Effects of the Invention]

[0007] According to the present invention, it is possible to provide an eye-catching advertising structure for in-store use. [Brief explanation of the drawing]

[0008] [Figure 1] This is a perspective view of a point-of-sale advertisement body according to one embodiment of the present invention. [Figure 2] Figure 1 is a plan view showing the first form of the main body of the in-store advertising unit. [Figure 3] Figure 1 is a plan view showing the first form of the character portion in the in-store advertising body. [Figure 4] Figure 3 is a perspective view showing the state of the character part before assembly. [Figure 5] This is a partially enlarged perspective view showing the connection between the character part and the main body. [Figure 6] This is a partially enlarged perspective view showing the state of connection between the character part and the main body when moved. [Figure 7] This is an explanatory diagram showing the character's eye area as viewed from the right. [Figure 8] This is an explanatory diagram showing the character's eye area as viewed from the left. [Figure 9] This is an explanatory diagram showing the eye area of ​​the character as viewed from below. [Figure 10] This is an explanatory diagram showing the eye area of ​​the character as viewed from above. [Modes for carrying out the invention]

[0009] The following describes an embodiment of a storefront advertisement representing one aspect of the present invention, with reference to the figures. Figure 1 is a perspective view of one embodiment of the in-store advertising body 1.

[0010] The in-store advertisement 1 shown in Figure 1 is made of, for example, cardboard or corrugated cardboard, and is designed to be displayed in a store for the purpose of selling and promoting lottery tickets 8 for products of a predetermined character C or character-related products. When used in a store, the main body 10 is in a three-dimensional form as shown in Figure 1, and its bottom surface 12 can be displayed on the mounting surface 60 at an appropriate location in the store so that the front side is visible to customers. As will be described later, this in-store advertisement 1 comprises a main body 10 that can be transformed from a flat first form to a three-dimensional second form for use, and a character part 20 that can also be transformed from a flat first form to a three-dimensional second form and can be connected to approximately the center of the front side of the main body 10. Since this embodiment of the in-store advertisement 1 is an advertisement for selling lottery tickets 8, for example, a storage part 50 capable of storing lottery tickets 8 is provided on the lower left side of the front of the main body 10. As shown in the figure, the lottery ticket 8 is a rectangular ticket that is considerably smaller than the character part 20. Furthermore, the prizes that can be won by purchasing lottery ticket 8 are listed in the product information section 15, which is placed around character C, for example, from prize A to prize J.

[0011] Figure 2 is a plan view showing the first configuration of the main body 10 of the in-store advertising body 1 shown in Figure 1. As shown in Figure 2, the main body 10, before being assembled into a three-dimensional shape, is configured to be cut out along cut-out lines 10c within a rectangular base plate 10b for the main body. The main body 10 has a rectangular central plate surface 11 as its center, and consists of four pieces: a lower bottom surface 12, an upper top surface 14, and left and right side surfaces 13. Specifically, it can be assembled into a three-dimensional shape by folding the outer edge 16 of the central plate surface 11 towards the rear, engaging the left and right ends of the bottom surface 12 with the lower ends of the side surfaces 13 as appropriate, and further engaging the left and right ends of the top surface 14 with the upper ends of the side surfaces 13 as appropriate. The main body 10 assembled in this way can stand upright with the bottom surface 12 at the bottom. When the main body 10 is placed in a store, the side surfaces 13 are visible from the side, and therefore appropriate text and images that serve as point-of-purchase (POP) displays are written on them.

[0012] The central panel surface 11 of the main body 10 is a storage area that serves as an advertising space, and a central area 17 for attaching the character section 20 is provided in its central part or near-central area. The shape of the central area 17 is configured to match the contour of the character section 20, and slit-shaped connecting parts 19 are provided at five locations along its contour. The connecting parts 19 engage with a part of the character section 20 to fix the character section 20 to the main body 10. In addition, a product information section 15 for sale is provided outside the central area 17.

[0013] The central region 17 depicts a pair of pupils 18, which form the eye portion 30 when combined with the holes 28 of the character portion 20. A pupil outer region 17a surrounds the pair of pupils 18. This pupil outer region 17a is almost entirely plain or a white color. As will be described later, the pupils 18 are formed to be smaller than the size of the holes 28.

[0014] Figure 3 is a plan view showing the first form of the character portion 20 in the in-store advertisement 1 shown in Figure 1. The character part 20 is housed in a character plate base material 20b, similar to the main body part 10, and has a cut-out structure that can be separated via cut-out lines 22 such as perforations or half-cuts. This cut-out line 22 is configured as a character C including a body part 25 and a face part 26 of the character part 20. The cut-out line 22 in the shape resembling the character outline is configured to also cut out a bending part 21 that enables attachment of the character part 20. In the face part 26 of the character C, a first hole part 28R for the right eye and a second hole part 28L for the left eye are provided as circular holes that are exactly the same as the hole part 28 constituting the eye part 30. This hole part 28 may be configured to be pre-opened, or may be configured as a circular cut-out part.

[0015] Also, the character plate base material 20b including the character part 20 shown in FIG. 3 is configured as a single member. Therefore, the character plate base material 20b can be handled as a set combined with the main body part plate base material 10b shown in FIG. 2, for example, during storage or transportation. However, in such a separate configuration, it is necessary to manage the combination of the character plate base material 20b and the main body part plate base material 10b. For this reason, for example, it can also be configured as a single plate member in which the character plate base material 20b and the main body part plate base material 10b are separable.

[0016] FIG. 4 is a perspective view showing the state before assembly of the character part 2 shown in FIG. 3. The character part 20 is separated from the surrounding character plate base material 20b at the location of the cut-out line 22 shown in FIG. 3. Five bending parts 21 project from the periphery of the separated character part 20. As shown in FIG. 4, this bending part 21 is bent at approximately a right angle at the portion of the bending line 20a with the pattern of the character C as the front face to the rear face side. In the state where the bending part 21 is bent in this way, the character part 20 is attached to the main body part 10.

[0017] FIG. 5 is a partially enlarged perspective view showing the connected state of the character part 20 and the main body part 10. In the second form shown in FIG. 1, the character part 20 inserts the bent part 21 bent as described above into the slit-shaped connecting part 19 as shown in FIG. 5. Thereby, the character part 20 is connected to and supported by the main body part 10. The bent part 21 is provided with a bent base end part 21b having a predetermined width d1 from the part of the bending line 20a, and the tip side from the bent base end part 21b is configured as a tapered insertion part 21a. Further, a cut 21c for narrowing the width of the insertion part 21a is provided at the boundary between the bent base end part 21b and the insertion part 21a. The width (L1) of the bent base end part 21b is configured to be larger than the length (L2) of the slit of the connecting part 19.

[0018] By inserting the bent part 21 configured as described above into the connecting part 19, the character part 20 is fixed to the main body part 10 with a predetermined distance (d1) from the surface of the main body part 10. Further, the engagement of the cut 21c with the slit end 19e can facilitate maintaining the connected state. Regarding the predetermined distance (d1) between the main body part 10 and the character part 20, there is no particular limitation, but in the configuration of the eye part 30 in this embodiment, as a result of testing by changing the distance (d1), by setting it to less than 1 cm, a good result was obtained in that there was no unnaturalness in the movement of the pupil 18 with respect to the hole part 28 in the eye part 30 and the movement of the pupil 18 was easy to understand.

[0019] FIG. 6 is a partially enlarged perspective view showing the case where the connection state between the character part 20 and the main body part 10 is moved. In the second embodiment, the character part 20 is configured to allow the separation distance from the main body part 10 to be changed. For example, as shown in Figure 6, the insertion depth of the insertion part 21a into the connecting part 19 can be made shallower. That is, by changing the insertion depth of the insertion part 21a, it is possible to increase or decrease the separation distance (h) between the main body part 10 and the character part 20. This is because, as shown in Figure 6, even when the insertion of the insertion part 21a is shallow, the thickness (L4) of the insertion part 21a is greater than the slit spacing (L3) of the connecting part 19, so the insertion part 21a can be clamped and fixed by the connecting part 19. Furthermore, in order to fix the insertion part 21a more securely, for example, a configuration in which multiple notches similar to the notches 21c are provided on the outer edge of the insertion part 21a may be used.

[0020] The following explains how the eye portion 30 of the character portion 20 looks. Figure 7 is an explanatory diagram showing the eye portion 30 of the character portion 20 as viewed from the right, and Figure 8 is an explanatory diagram showing the character portion 20 as viewed from the left.

[0021] The pupil 18 of the character part 20's eye part 30 is positioned at a certain distance from the hole 28, so the appearance of the eye part 30 changes depending on the viewing position from the front, as shown below. For example, when viewing the eye part 30 from a position slightly to the right of the character part 20, as shown in Figure 7, the pupil 18 is positioned to the right of the hole 28, and in addition, the white outer pupil region 17a is large on the left side of the pupil 18. As a result, the character C is made to appear as if its pupil 18 is looking at the customer.

[0022] Furthermore, as shown in Figure 8, the view is from the left side of character C. In this case, unlike in Figure 7, the pupil 18 is positioned to the left of the hole 28, and the white pupil outer region 17a is larger on the right side of the pupil 18. As a result, it is created as if character C's pupil 18 is looking to the left and at the customer. In this way, it is created as if character C is looking at the customer regardless of whether the viewer is on the left or the right. Moreover, when the customer moves while looking at character C, it is possible to create the impression that character C is always looking at the customer.

[0023] Figure 9 is an explanatory diagram showing the character part 20 viewed from below, and Figure 10 is an explanatory diagram showing the character part 20 viewed from above.

[0024] The state shown in Figure 9 is, for example, the state when a short child looks up at the in-store advertisement 1. In this case, as shown in Figure 9, the pupil 18 is positioned biased downward relative to the hole 28, and a large area of ​​the white pupil outer region 17a is formed above the pupil 18. As a result, the character C appears as if its pupil 18 is looking downward, creating the effect of looking down at the customer. On the other hand, when a tall child or adult looks at the character C from above, as shown in Figure 10, the pupil 18 is biased upward relative to the hole 28, and a large area of ​​the white pupil outer region 17a is formed below the pupil 18. As a result, the character C appears as if its pupil 18 is looking upward at the customer.

[0025] As described above, in the in-store advertisement 1 of this embodiment, the pattern on the main body 10, which is positioned behind the character's hole 28 and spaced apart from the hole 28, can be seen from the hole 28. Depending on the direction from which the hole 28 is viewed, the pattern inside the hole 28 can change its position relative to the hole 28, making it appear as if it is moving, thus increasing the attention-grabbing potential of the in-store advertisement 1.

[0026] Furthermore, in the in-store advertisement 1 of this embodiment, the hole 28 is made up of the eye 30 of character C and the design is made up of the pupil 18, so that it can be made to appear as if character C is looking in the direction of the viewer. In particular, by making the size of the pupil 18 smaller than the size of the opening of the hole 28 and making the area around the pupil 18 a white color, the movement of the pupil 18 can be greatly exaggerated, and the movement of character C's eyes can be greatly exaggerated.

[0027] Furthermore, in the in-store advertising body 1 of this embodiment, the in-store advertising body 1 is made of a single flat material and is configured to be assembled from a first flat form to a second three-dimensional form, so it does not take up much space during transport and storage, and has excellent transportability and storage properties.

[0028] In the in-store advertising body 1 of this embodiment, if the character part 20 and the main body part 10 are connected in an integrated configuration without being separated, it is convenient because neither the character part 20 nor the main body part 10 will be lost during assembly.

[0029] Furthermore, in the in-store advertising body 1 of this embodiment, the character part 20 is supported by the main body part 10 in the second embodiment, so that the separation setting between the main body part 10 and the character part 20 can be maintained at all times.

[0030] Furthermore, in the in-store advertisement 1 of this embodiment, the character section 20 has a shape that resembles the outline of the character, so that the character C is emphasized in the center of the main body section 10 as a three-dimensional structure relative to the main body section 10. Moreover, the character section 20 is positioned to avoid the product information section 15 displayed on the main body section 10, so that the product information section 15 is arranged around the character C, thereby enhancing the advertising effect.

[0031] In the in-store advertisement 1 of this embodiment, the character part 20 is configured to be connectable to the main body part 10 via a folding part 21, so that it can be positioned three-dimensionally relative to the main body part 10 by the folding part 21. Furthermore, by connecting the folding part 21 by inserting it into the slit-shaped connecting part 19 of the main body part 10, the distance between the character part 20 and the main body part 10 can be changed, for example, the way in which the movement of the pupils 18 changes can be altered.

[0032] In this embodiment of the in-store advertising body 1, the in-store advertising body 1 is configured such that the main body 10 is equipped with a storage section 50 capable of storing lottery tickets 8, and can be used to promote the sale of lottery tickets.

[0033] Although embodiments of the present invention have been described above, the present invention can be modified as appropriate within the scope of its technical concept. For example, in the above embodiments, the shape of the in-store advertisement body 1 is substantially rectangular, but it is not necessarily limited to this.

[0034] In the above embodiment, the connection between the character part 20 and the main body part 10 was described as being fixed so that the entire character part 20 is at the same distance as the main body part 10. However, the connection of the character part 20 only needs to be maintained at a predetermined distance in the vicinity of the hole 28, and for example, the lower side of the character part 20 does not need to be separated from the main body part 10.

[0035] Furthermore, in the above embodiment, the outer peripheral region 17a of the pupil 18 is a plain white color, but this configuration is not limited to this. For example, to create the appearance of blue eyes, it can sometimes be a plain blue color.

[0036] As described above, this specification contains the following information:

[0037] (1) It is an in-store advertising material, The main body can transform from the first form to the second form, It comprises a character part that can be connected to the main body part, The character portion includes a hole, and in the second embodiment, is connected to the main body portion in a separated state at least in the vicinity of the hole. The main body of the above-mentioned advertisement has a design formed in a position visible through the holes, making it suitable for use in stores.

[0038] (2) (1) The in-store advertising material described above, The first form described above is a flat plate form, and the second form described above is a three-dimensional form; these are advertisements for use in stores.

[0039] (3) (1) or (2) The in-store advertisement described above, The first form described above is a non-standing form, and the second form described above is an upright form; these are advertisements for use in stores.

[0040] (4) An in-store advertisement described in any one of (1) to (3), The main body is configured to be assembled, and after assembly, it becomes the second form described above, in a storefront advertising display.

[0041] (5) An in-store advertisement described in any one of (1) to (4), The above-mentioned character section is configured to be connectable to the above-mentioned main body section in the above-mentioned first form, and is a storefront advertising body.

[0042] (6) An in-store advertisement described in any one of (1) to (5), The above design is a storefront advertisement whose size is smaller than the size of the holes shown above.

[0043] (7) An in-store advertisement described in any one of (1) to (6), The aforementioned holes are configured to form the outline of the eyes of the character, in this in-store advertising body.

[0044] (8) An in-store advertisement described in any one of (1) to (7), The above design is a storefront advertisement, structured to form the pupil of the character's eye.

[0045] (9) An in-store advertisement described in any one of (1) to (8), The above-mentioned character section is configured to be connectable to the above-mentioned main body section with a separation distance of less than 1 cm, and is a storefront advertising body.

[0046] (10) An in-store advertisement described in any one of (1) to (9), The above-mentioned character section is configured in the second form above to allow for changes in the distance between it and the main body section, making it a display advertisement for in-store use.

[0047] (11) An in-store advertisement described in any one of (1) to (10), The above-mentioned hole includes a first hole and a second hole, The first and second holes described above have the same shape, making this an advertising body for in-store use.

[0048] (12) An in-store advertisement described in any one of (1) to (11), The aforementioned hole is formed in a circular shape, making it a storefront advertising display.

[0049] (13) An in-store advertisement described in any one of (1) to (12), The main body described above is a storefront advertising banner with a plain background surrounding the image shown.

[0050] (14) An in-store advertisement described in any one of (1) to (13), The main body described above is a storefront advertisement body, with the area around the design described above being white.

[0051] (15) An in-store advertisement described in any one of (1) to (14), The above-mentioned character section is configured to be supported by the above-mentioned main body in the second form, and is a storefront advertising body.

[0052] (16) An in-store advertisement described in any one of (1) to (15), The character portion described above is a storefront advertising banner whose outer perimeter is shaped to resemble the outline of the character.

[0053] (17) An in-store advertisement described in any one of (1) to (16), The main body includes a product information section and a connecting section that can connect to the character section. The above-mentioned connecting portion is an in-store advertising body formed in an area other than the above-mentioned product information portion.

[0054] (18) (17) The in-store advertising material described above, The above-mentioned main body has the above-mentioned connecting part in its central region, and is a storefront advertising body.

[0055] (19) An in-store advertisement described in any one of (1) to (18), The above character part includes the folded part, The above-mentioned character section is configured to be connectable to the above-mentioned main body section via the above-mentioned folding section, making it a storefront advertising body.

[0056] (20) An in-store advertisement described in any one of (1) to (19), The main body further includes a storage compartment capable of storing lottery tickets, The storage section described above is a storefront advertising unit, smaller in size than the character section described above. [Explanation of Symbols]

[0057] 1. In-store advertising materials 10 Main body 15 Product Information Department 15 18. Eyes (design) 19 Connecting part 20 Character Department 21 Folded section 28 Hole 28R 1st hole (hole) 28L 2nd hole (hole) 30 Eye 50 Storage compartments

Claims

1. It is an in-store advertising material, The main body can transform from the first form to the second form, It comprises a character part that can be connected to the main body, The character portion includes a hole, and in the second embodiment, is connected to the main body portion in a spaced-out state at least in the vicinity of the hole. The main body portion has a pattern formed in a position visible from the hole portion and includes a product information portion and a connecting portion that can connect the character portion. The aforementioned connecting portion is an in-store advertising body formed in an area other than the product information portion.

2. An in-store advertisement according to claim 1, The first form is a flat plate form, and the second form is a three-dimensional form, an advertisement for use in stores.

3. An in-store advertisement according to claim 1, The first form is a non-standing form, and the second form is an upright form, wherein this is an advertisement for use in stores.

4. An in-store advertisement according to claim 1, The main body is configured to be assembleable and to take on the second form after assembly, and is a storefront advertising body.

5. An in-store advertisement according to claim 1, The character portion is configured to be connectable to the main body portion in the first embodiment, and is a storefront advertisement.

6. An in-store advertisement according to claim 1, The aforementioned design is formed to be smaller in size than the size of the hole in the aforementioned hole, and is used as an advertisement for in-store use.

7. An in-store advertisement according to claim 1, The aforementioned holes are configured to form the outline of the eyes of the character, in a storefront advertisement.

8. An in-store advertisement according to claim 1, The aforementioned design is configured to form the pupil of the eye portion of the character, and is used as an in-store advertisement.

9. An in-store advertisement according to claim 1, The character portion is configured to be connectable to the main body portion at a distance of less than 1 cm, in a storefront advertising body.

10. An in-store advertisement according to claim 1, In the second embodiment, the character portion is configured to allow the distance between it and the main body to be changed, making it a storefront advertising body.

11. An in-store advertisement according to claim 1, The aforementioned hole includes a first hole and a second hole, The first and second holes have the same shape, in this in-store advertising body.

12. An in-store advertisement according to claim 1, The aforementioned hole is formed in a circular shape, making it a storefront advertising display.

13. An in-store advertisement according to claim 1, The main body is a storefront advertising unit in which the area around the design is formed in a plain color.

14. An in-store advertisement according to claim 1, The main body is a storefront advertisement body formed in white around the pattern.

15. An in-store advertisement according to claim 1, The character portion is configured to be supported by the main body portion in the second embodiment, and is a storefront advertisement.

16. An in-store advertisement according to claim 1, The aforementioned character section is a storefront advertising body in which the outer perimeter is shaped to resemble the outline of the character.

17. An in-store advertisement according to claim 1, The main body has the connecting portion in its central region, and is a storefront advertising body.

18. An in-store advertisement according to claim 1, The aforementioned character part includes a folded part, The character portion is configured to be connectable to the main body portion via the folding portion, making it a storefront advertising body.

19. An in-store advertising body according to any one of claims 1 to 18, The main body further includes a storage section capable of storing lottery tickets, The aforementioned storage section is smaller in size than the aforementioned character section, and is a storefront advertising unit.

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