Method, information processing device, and program

Abstract

We will improve the technology for managing store information published on information websites or social media platforms. [Solution] A method executed by an information processing device 20, comprising the steps of: obtaining first information relating to authority from a store operator who has a store page on one or more information sites where store information can be posted and who has been granted authority for managing the store page information by the operator of one or more information sites; obtaining second information that can be obtained based on the first information; obtaining third information that can be obtained based on the second information, which is third information relating to attracting customers to the store on one or more information sites; and displaying the third information on a terminal device 10 used by the store operator.

Description

Technical Field

[0001] The present disclosure relates to a method, an information processing apparatus, and a program.

Background Art

[0002] Conventionally, it has been common for store operators to disclose store information via the Internet to attract customers. Store operators have a need to understand the extent to which the disclosed store information contributes to customer attraction. For example, Patent Document 1 discloses generating an evaluation result of each web page in a website using an analysis result obtained by statistically analyzing the access status to a web page and providing an image in which the evaluation result is visualized.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] In the above-described conventional technology, for example, Google Analytics (registered trademark) is used to obtain an access analysis result for a web page. Therefore, a store operator needs to set a tracking code on a web page independently opened by the operator. However, in recent years, since platforms such as information sites or SNS are generally used instead of store operators opening their own web pages, the above-described conventional technology cannot be immediately applied.

[0005] In view of such circumstances, an object of the present disclosure is to improve a technique for managing store information disclosed using a platform such as an information site or SNS.

Means for Solving the Problems

[0006] A method according to one embodiment of this disclosure is: A method executed by an information processing device, The steps include obtaining first information regarding the said authority from a store operator who has a store page on one or more information sites where store information can be posted, and who has been granted authority to manage the information on the store page by the operator of each of the said one or more information sites, A step of obtaining second information that can be obtained based on the first information, A third piece of information that can be obtained based on the second piece of information, the third piece of information relating to customer acquisition for the store on one or more information sites, The step includes causing the third information to be displayed on a terminal device used by the store operator.

[0007] An information processing apparatus according to one embodiment of this disclosure is An information processing device comprising a control unit, The control unit, A store operator who has a store page on one or more information sites where store information can be posted, and who has been granted authority to manage the information on the store page by the operator of each of the said one or more information sites, obtains first information regarding said authority from said store operator, Based on the first information, obtain the second information that can be obtained, A third piece of information obtainable based on the second piece of information, wherein the third piece of information relating to customer acquisition for the store on one or more information sites is obtained, The terminal device used by the store operator displays the third information.

[0008] A program according to one embodiment of this disclosure is In an information processing device, The steps include obtaining first information regarding the said authority from a store operator who has a store page on one or more information sites where store information can be posted, and who has been granted authority to manage the information on the store page by the operator of each of the said one or more information sites, A step of obtaining second information that can be obtained based on the first information, A third piece of information that can be obtained based on the second piece of information, the third piece of information relating to customer acquisition for the store on one or more information sites, The operation includes the step of causing the terminal device used by the store operator to display the third information. [Effects of the Invention]

[0009] According to one embodiment of this disclosure, the technology for managing store information published using information sites or social networking services (SNS) is improved. [Brief explanation of the drawing]

[0010] [Figure 1] This is a block diagram showing a schematic configuration of the system according to the embodiment of this disclosure. [Figure 2] This is a block diagram showing the schematic configuration of the terminal device. [Figure 3] This is a block diagram illustrating the schematic configuration of an information processing device. [Figure 4] This is a flowchart illustrating the operation of the information processing device, as shown in the first example. [Figure 5] This figure shows the first example of a screen displayed on a terminal device. [Figure 6] This figure shows a second example of a screen displayed on a terminal device. [Figure 7] This flowchart shows a second example of the operation of an information processing device. [Figure 8] This figure shows a third example of a screen displayed on a terminal device. [Figure 9] This figure shows a fourth example of a screen displayed on a terminal device. [Figure 10]It is a diagram showing a fifth example of a screen displayed on a terminal device. [Figure 11] It is a diagram showing a sixth example of a screen displayed on a terminal device.

Embodiments for Carrying Out the Invention

[0011] Hereinafter, embodiments of the present disclosure will be described.

[0012] (Overview of Embodiment) Referring to FIG. 1, the overview of a system 1 according to an embodiment of the present disclosure will be described. The system 1 includes a terminal device 10, an information processing device 20, and an information server 30. The terminal device 10, the information processing device 20, and the information server 30 can communicate via a network 40 including, for example, a mobile communication network and the Internet.

[0013] The information server 30 is managed by an operator of a platform such as an information site where store information can be posted or a SNS (Social Networking Service) (hereinafter also referred to as a platform operator), and is used for the operation of the platform. The platform operator grants the store operator the authority to manage the store information posted on the platform, for example, based on a contract with the store operator. The store information posted on the platform is publicly available via the Internet, for example, and can be freely viewed by end users. The system 1 may include one or more arbitrary numbers of information servers 30. Also, each information server 30 may be used and managed by the same platform operator, or may be used and managed by different platform operators.

[0014] An information website is a platform that publishes store information specializing in a particular genre, such as gourmet food, beauty, or retail, but is not limited to these examples. An information website may publish information on a large number of stores belonging to numerous businesses that provide goods or services in that genre. End users can search for their desired stores on the information website and, for example, view store information, view information on goods or services, make purchases, and make reservations.

[0015] Social networking services (SNS) are platforms where individuals or businesses can post any information they choose, but this is not the only example. A large number of users' information can be posted on an SNS. End users can search for and view posts from desired users on the SNS, give "likes," and send and receive messages with other users.

[0016] The terminal device 10 is any computer usable by the store operator. For example, a smartphone, tablet, or PC (Personal Computer) can be used as the terminal device 10. System 1 may have one or any number of terminal devices 10. In this embodiment, the store operator can post and / or publish information about their store on one or more platforms, including information sites, social networking services (SNS), or a combination thereof.

[0017] For example, a store owner using an information site may be able to access the management screen for their store page by logging into the information site using account information provided by the information site's platform provider. The store owner can manage the information posted on the store page (new posting, editing, deletion, etc.) from this management screen. The store owner may also be able to check information such as the number of impressions and reservations for the store page from the management screen. Alternatively, the store owner may be able to check the above information such as the number of impressions and reservations for the store page using the information regarding the permissions granted by the information site's platform provider and the API provided by the platform provider. The above information such as the number of impressions and reservations may be confidential information that cannot be viewed by end users.

[0018] Furthermore, for example, a store owner using social media may be able to access their store's account screen by logging in using account information provided by the social media platform provider. The store owner can manage the information posted on social media (new posts, editing, deletion, etc.) from this account screen. The store owner may also be able to check insight information on social media (number of impressions and "likes" for each post, etc.) from the account screen. The above information, such as the number of impressions and "likes," may be confidential information that is not viewable by end users.

[0019] The information processing device 20 is an arbitrary system that can be used by service providers that analyze and provide customer acquisition information to store operators using the platform. For example, one or more PCs (Personal Computers) or servers that can communicate with each other can be used as the information processing device 20.

[0020] First, the operation overview of the information processing device 20 regarding information sites will be explained. The information processing device 20 obtains from store operators information regarding the authority to manage store page information granted to them by the platform provider of each information site (hereinafter also referred to as "first information"). The first information may include, but is not limited to, the store operator's account information on each information site, information indicating that the store operator has been delegated the management of store page information, or a combination thereof.

[0021] Furthermore, the information processing device 20 can acquire information that can be obtained based on the first information described above (hereinafter also referred to as "second information"). The second information may include, but is not limited to, the number of impressions on the store page, the number of reservations, or a combination thereof. Any method can be used to acquire the second information. For example, the information processing device 20 may acquire the second information by manually extracting it from the management screen of the store page or by automatically using RPA (Robotic Process Automation) or a generation AI tool, or it may acquire the second information by receiving it from the information server 30 using the first information and an API provided by the platform provider.

[0022] Furthermore, the information processing device 20 can acquire information regarding the store's customer acquisition on one or more information sites used by the store operator (hereinafter also referred to as "third information") based on the second information described above. The third information may include, but is not limited to, the number of impressions, reservations, cost-effectiveness, or combinations thereof for the store page on each information site used by the store operator. For example, the third information may further include the total number of impressions, total number of reservations, overall cost-effectiveness, or combinations thereof for the store page on one or more information sites used by the store operator. The number of impressions included in the third information may be the same as the number of impressions included in the second information. Also, the number of reservations included in the third information may be the same as the number of reservations included in the second information, or it may be the number of reservations included in the second information corrected based on the adjustment value that may be included in the fourth information described later. Furthermore, the cost-effectiveness included in the third information may be an index value (e.g., ROAS; Return On Advertising Spend) calculated based on the number of reservations included in the third information (i.e., the number of reservations included in the second information or the number of reservations adjusted by the above adjustment value) and the investment cost for each information site and the gross profit or sales per customer, which may be included in the fourth information described later. The information processing device 20 can then display the above third information on the terminal device 10. As a result, store operators no longer need to access each information site themselves to collect information on customer acquisition, thus improving convenience and improving the technology for managing store information published using information sites.

[0023] "Fourth Information" may include, but is not limited to, the investment costs for each of the one or more information sites used by the store operator, the gross profit or sales per customer, the adjustment value (addition or subtraction value) for the number of reservations, or a combination thereof. The fourth information may be directly input by the store operator from a predetermined setting screen provided by the information processing device 20 (service provider), or the information processing device 20 may automatically acquire it from any external system used by the store operator.

[0024] Next, we will explain the operation overview of the SNS information processing device 20. The information processing device 20 obtains account information assigned to store operators by each SNS platform provider from the store operators.

[0025] Furthermore, the information processing device 20 can acquire information that can be obtained based on the store's account on each SNS (hereinafter also referred to as "fifth information"). Fifth information may include, but is not limited to, insight information on each SNS used by the store operator (such as the number of impressions and "likes" for each post). Any method can be used to acquire fifth information. For example, the information processing device 20 may acquire it by receiving insight information from the information server 30 using account information assigned to the store operator by the SNS platform provider and an API provided by the platform provider, or by logging into the store's account on the SNS using the account information and acquiring insight information from the account screen, or by referring to each post related to the store's account as an end user without logging into the store's account.

[0026] Furthermore, the information processing device 20 can acquire information that can be obtained based on the above-mentioned fifth information, which is information related to attracting customers to the store on one or more social networking services (SNS) used by the store operator (hereinafter also referred to as "sixth information"). The sixth information may include, but is not limited to, insight information on each SNS used by the store operator (such as the number of impressions and "likes" for each post). For example, the sixth information may further include total insight information on one or more SNS used by the store operator (such as the total number of impressions and total "likes" for all posts). The information processing device 20 can then display the above-mentioned sixth information on the terminal device 10. As a result, store operators no longer need to access each SNS themselves to collect information related to attracting customers, thus improving convenience and improving the technology for managing store information published using SNS.

[0027] Next, we will describe the hardware configuration of System 1.

[0028] (Terminal device configuration) As shown in Figure 2, the terminal device 10 comprises a communication unit 11, an input / output unit 12, a storage unit 13, and a control unit 14.

[0029] The communication unit 11 includes one or more communication interfaces that communicate via the network 40. These communication interfaces support, for example, mobile communication standards such as 4G (4th Generation) or 5G (5th Generation), wired LAN (Local Area Network) standards, or wireless LAN standards, but are not limited to these and may support any communication standard.

[0030] The input / output unit 12 includes one or more output devices that output information in a manner that the user can recognize, and one or more input devices that detect user operations. The "output devices" are, for example, a display that outputs information as an image, or a speaker that outputs information as sound, but are not limited to these. The "input devices" are, for example, physical keys, capacitive keys, a touchscreen integrated with the display, a microphone that accepts voice input, or a camera, but are not limited to these.

[0031] The storage unit 13 includes one or more memories. "Memory" refers to, for example, semiconductor memory, magnetic memory, or optical memory, but is not limited to these. Each memory included in the storage unit 13 may function as, for example, a main memory, an auxiliary memory, or a cache memory. The storage unit 13 stores any information used in the operation of the terminal device 10. For example, the storage unit 13 may store system programs, application programs, and embedded software.

[0032] The control unit 14 includes one or more processors, one or more programmable circuits, one or more dedicated circuits, or a combination thereof. "Processor" refers to a general-purpose processor such as a CPU (Central Processing Unit) or GPU (Graphics Processing Unit), or a dedicated processor specialized for a predetermined process, but is not limited to these. "Programmable circuit" refers to an FPGA (Field-Programmable Gate Array), but is not limited to this. "Dedicated circuit" refers to an ASIC (Application Specific Integrated Circuit), but is not limited to this. The control unit 14 controls the operation of the entire terminal device 10.

[0033] (Configuration of information processing device) As shown in Figure 3, the information processing device 20 comprises a communication unit 21, a storage unit 22, and a control unit 23.

[0034] The communication unit 21 includes one or more communication interfaces that communicate via the network 40. These communication interfaces may support, for example, wired LAN standards or wireless LAN standards, but are not limited to these, and may support any communication standard.

[0035] The storage unit 22 includes one or more memories. Each memory included in the storage unit 22 may function as, for example, a main memory, an auxiliary memory, or a cache memory. The storage unit 22 stores any information used for the operation of the information processing device 20. For example, the storage unit 22 may store system programs, application programs, databases, etc.

[0036] The control unit 23 includes one or more processors, one or more programmable circuits, one or more dedicated circuits, or a combination thereof. The control unit 23 controls the operation of the entire information processing device 20.

[0037] (Operation flow of the information processing device) Referring to Figure 4, a first example of the operation of the information processing device 20 according to this embodiment will be described. This operation is the operation of the information processing device 20 related to an information site.

[0038] Step S100: The control unit 23 obtains first information regarding the authority for managing the information on each of the store pages from the store operators who have store pages on each of the one or more information sites where store information can be posted.

[0039] As described above, the first information may include, for example, the account information of the store operator on each information site, information indicating that the store operator has delegated the management of store page information, or a combination thereof. Any method can be used to obtain the first information. For example, the control unit 23 may obtain the first information by receiving it from the terminal device 10 via the network 40. Alternatively, for example, an operator of the service provider may receive the first information from the store operator by any means (for example, from a contract concluded between the store operator and the service provider), and the control unit 23 may obtain the first information entered by the operator.

[0040] Step S101: The control unit 23 acquires second information that can be obtained based on the first information from step S100.

[0041] As described above, the second information may include, for example, the number of impressions on the store page, the number of reservations, or a combination thereof. Any method can be used to obtain the second information. For example, the control unit 23 may obtain the second information by receiving it from the information server 30 via the communication unit 21 and the network 40 using the first information and APIs provided by each platform provider of one or more information sites used by the store operator. Alternatively, for example, the control unit 23 may access the management screen of the store page using the first information and obtain the second information by manually or automatically extracting it from the management screen using RPA or a generation AI tool. The control unit 23 may repeatedly perform the operation in step S101, for example, according to a predetermined schedule or in response to a request from the terminal device 10.

[0042] Step S102: The control unit 23 acquires the fourth piece of information.

[0043] As described above, the fourth piece of information may include the investment cost for each of the one or more information sites used by the store operator, the gross profit or sales per customer, an adjustment value (addition or subtraction value) for the number of reservations, or a combination thereof. Any method can be used to acquire the fourth piece of information. For example, the control unit 23 may display a predetermined setting screen provided by the service provider on the terminal device 10 and acquire the fourth piece of information by receiving it from the terminal device 10 via the communication unit 21 and the network 40 after the store operator has entered it from the setting screen. Alternatively, for example, the control unit 23 may acquire the fourth piece of information by receiving it via the communication unit 21 and the network 40 from any external system used by the store operator.

[0044] Step S103: The control unit 23 acquires third information that can be obtained based on the second information from step S101, which is third information relating to the attraction of customers to stores on one or more information sites.

[0045] As described above, the third information may include, for example, the number of impressions, reservations, cost-effectiveness, or a combination thereof for store pages on each information site used by the store operator, and the total number of impressions, total number of reservations, overall cost-effectiveness, or a combination thereof for store pages on one or more information sites used by the store operator. Any method can be used to obtain the third information. For example, the control unit 23 may obtain the number of impressions and reservations for store pages on each information site, which are included in the second information in S101, as at least part of the third information. The control unit 23 may also modify the number of reservations by adding or subtracting the adjustment value included in the fourth information in step S102. The control unit 23 may also obtain the total number of impressions and total number of reservations, calculated by summing the number of impressions and the number of reservations respectively, as at least part of the third information. Furthermore, the control unit 23 may calculate the cost-effectiveness of a store page on each information site based on the investment cost and gross profit or sales per customer acquisition for each of the one or more information sites used by the store operator, which are included in the fourth information of step S102, and the number of reservations for the store page on each information site acquired as described above, and acquire this as at least part of the third information. The cost-effectiveness is, for example, ROAS, and is calculated using the formula "gross profit or sales" ÷ "investment cost" × 100%, but is not limited to this example and any indicator value can be used. Furthermore, the control unit 23 may calculate the average value of each calculated cost-effectiveness as the overall cost-effectiveness and acquire this as at least part of the third information.

[0046] Step S104: The control unit 23 causes the terminal device 10 used by the store operator to display the third information from step S102.

[0047] Specifically, the control unit 23 causes the terminal device 10 to display the third information by transmitting a display instruction for a screen to display the third information to the terminal device 10 via the communication unit 21 and the network 40. A specific example of this screen will be explained with reference to Figures 5 and 6. In the explanation of Figures 5 and 6, it is assumed that the store operator has store pages for each of its multiple stores (store A, store B, store C, ...) on multiple information sites (information site A, information site B, information site C, ...).

[0048] Figure 5 shows a first example of a screen displayed on the terminal device 10. The screen in the first example displays third-party information regarding customer acquisition for a desired store (here, store A). In addition to the third-party information, other information may also be displayed on this screen. In the lower part of the figure, "Performance and Cost-Effectiveness Comparison by Information Site" displays the "Number of Impressions (compared to last year)", "Number of Reservations (compared to last year)", "Gross Profit or Sales per Customer Acquisition", "Investment Cost", "Cost-Effectiveness (compared to last year)", and "Information Site Status" for each of the store A's store pages on one or more information sites used by the store operator (here, multiple information sites A to F). The "Information Site Status" is an indicator that suggests the quality of utilization of the corresponding information site, and can be determined by any algorithm based on, for example, the number of impressions, the number of reservations, the investment cost, and the cost-effectiveness. Typically, the higher the number of impressions, the number of reservations, and the cost-effectiveness, the better the utilization of the corresponding information site can be determined. Typically, an increasing trend in impressions, bookings, and cost-effectiveness (e.g., year-on-year) indicates that the corresponding information site is being used effectively. The "Performance Overview of Store A" in the upper part of the figure shows the "Total Impressions," "Total Bookings," and "Overall Cost-Effectiveness" for Store A's store pages on one or more information sites used by the store operator (in this case, multiple information sites A-F). The breakdown of "Total Impressions" and "Total Bookings" may also be visually displayed using pie charts or similar methods.

[0049] Figure 6 shows a second example of the screen displayed on the terminal device 10. The screen in the second example displays third-level information regarding customer acquisition for multiple stores (here, stores A to F). In addition to the third-level information, other information may also be displayed on this screen. In the middle to lower sections of the figure, "Information Site Performance Comparison per Store: Cost-Effectiveness (compared to the same month last year)", "Information Site Performance Comparison per Store: Number of Impressions (compared to the same month last year)", and "Information Site Performance Comparison per Store: Number of Reservations (compared to the same month last year)" show the cost-effectiveness, number of impressions, and number of reservations for each store's page on one or more information sites used by the store operator (here, multiple information sites A to D). In addition, the "Overall Chain Performance Overview" in the upper section of the figure shows the "Total Number of Impressions", "Total Number of Reservations", and "Overall Cost-Effectiveness" for the store pages of stores A to F on one or more information sites used by the store operator (here, multiple information sites A to D). Furthermore, the breakdown of "Total Impressions" and "Total Bookings" may be visually displayed using pie charts or similar methods.

[0050] Next, with reference to Figure 7, a second example of the operation of the information processing device 20 according to this embodiment will be described. This operation is the operation of the information processing device 20 related to SNS.

[0051] Step S200: The control unit 23 obtains fifth information that can be obtained based on the store's account on one or more social networking services.

[0052] As described above, the fifth piece of information may include, for example, insight information on each SNS (such as the number of impressions and "likes" for each post). Any method can be used to obtain the fifth piece of information. For example, the control unit 23 may obtain the insight information by receiving it from the information server 30 using account information assigned to the store operator by the SNS platform provider and an API provided by the platform provider, or it may log in to the store's account on the SNS using the account information and obtain the insight information from the account screen, or it may obtain the insight information by referring to each post related to the store's account as an end user without logging in to the store's account. The control unit 23 may repeatedly perform the operation of step S200, for example, according to a predetermined schedule or in response to a request from the terminal device 10.

[0053] Step S201: The control unit 23 acquires sixth information that can be obtained based on the fifth information from step S200.

[0054] As described above, the sixth piece of information may include, for example, insight information on each SNS used by the store operator (such as the number of impressions and "likes" for each post) and total insight information on one or more SNS used by the store operator (such as the total number of impressions and total "likes" for all posts). Any method can be used to obtain the sixth piece of information. For example, the control unit 23 may obtain the insight information on each SNS included in the fifth piece of information in step S200 as at least part of the sixth piece of information. Alternatively, the control unit 23 may obtain the total insight information calculated by summing up the insight information as at least part of the sixth piece of information.

[0055] Step S202: The control unit 23 causes the terminal device 10 used by the store operator to display the sixth information from step S201.

[0056] Specifically, the control unit 23 causes the terminal device 10 to display the sixth information by sending a display instruction for a screen to display the sixth information to the terminal device 10 via the communication unit 21 and the network 40. A specific example of this screen will be explained with reference to Figures 8 and 9. In the explanation of Figures 8 and 9, it is assumed that the store operator has accounts on multiple SNS (SNS A, SNS B, SNS C, ...) for each of its multiple stores (Store A, Store B, Store C, ...).

[0057] Figure 8 shows a third example of a screen displayed on the terminal device 10. The screen in the third example displays the sixth piece of information regarding customer acquisition for a desired store (Store A in the figure). In addition to the sixth piece of information, other information may also be displayed on this screen. The "SNS Performance Comparison" at the bottom of the screen displays the "Impressions (compared to last year)", "Likes (compared to last year)", and "SNS Status" for Store A's account on one or more SNS (SNS A to F) used by the store operator. The "SNS Status" is an indicator that suggests the quality of the usage of the corresponding SNS, and can be determined by any algorithm based on, for example, at least one of the number of impressions and the number of likes. Typically, a higher number of impressions and likes indicates better usage of the corresponding SNS. Also typically, an increasing trend in the number of impressions and likes (for example, compared to last year) indicates better usage of the corresponding SNS. Furthermore, the "Performance Overview of Store A" in the upper section of the diagram displays the "Total Impressions" and "Total 'Likes'" for Store A's account on one or more social media platforms (in this case, SNS A-F) used by the store operator. The breakdown of "Total Impressions" and "Total 'Likes'" may also be visually displayed using a pie chart or similar method.

[0058] Figure 9 shows a fourth example of the screen displayed on the terminal device 10. The screen in the fourth example displays the sixth piece of information regarding customer acquisition for multiple stores (here, stores A to F). In addition to the sixth piece of information, other information may also be displayed on this screen. In the middle to lower sections of the figure, "SNS Performance Comparison by Store: Number of Impressions (compared to the same month last year)" and "SNS Performance Comparison by Store: Number of 'Likes' (compared to the same month last year)" show the number of impressions and the number of "Likes" for each store's account on one or more SNS (here, multiple SNS A to D) used by the store operator. In addition, in the upper section of the figure, "Overview of Chain-Wide Performance" shows the "Total Number of Impressions" and "Total Number of Reservations" for the accounts of stores A to F on one or more SNS (here, multiple SNS A to D) used by the store operator. In addition, the "Total Number of Impressions" and "Total Number of 'Likes'" may be visually displayed using a pie chart or the like.

[0059] While this disclosure has been described based on the drawings and embodiments, it should be noted that those skilled in the art may make various modifications and alterations based on this disclosure. Therefore, it should be noted that these modifications and alterations are within the scope of this disclosure. For example, the functions, etc., included in each component or step can be rearranged in a logically consistent manner, and multiple components or steps can be combined into one or divided into two.

[0060] In the above-described embodiment, the control unit 23 of the information processing device 20 may acquire proposal information for store operators, specifically proposal information on how to utilize at least one information site, and display it on the terminal device 10. Any method can be used to acquire the proposal information. For example, the control unit 23 may acquire the proposal information using a predetermined algorithm or a generation AI tool such as LLM, based on the number of impressions, reservations, cost-effectiveness, or a combination thereof, of the store page on the information site.

[0061] Furthermore, in the embodiments described above, an example was explained in which the fifth piece of information in the SNS includes insight information, and this insight information includes the number of impressions and "likes" for each post. However, the content of the fifth piece of information is not limited to this example. For example, if the SNS itself has a reservation function, or if reservations can be made via a reservation site linked in the SNS post information, the fifth piece of information may further include the number of reservations made via the SNS.

[0062] Furthermore, in the above-described embodiment, an example was explained in which the sixth information obtained based on the fifth information in the SNS includes insight information for each SNS and total insight information for one or more SNSs. However, the content and method of obtaining the sixth information are not limited to this example. For example, when the control unit 23 of the information processing device 20 obtains the sixth information, it may obtain the sixth information based on the fifth information and the seventh information, which will be described later.

[0063] "The seventh piece of information" may include the investment costs for each social networking service used by the store operator, the gross profit or sales per customer, adjustment values ​​(additional or subtractive values) for the number of reservations, or a combination thereof. Any method can be used to acquire the seventh piece of information. For example, the control unit 23 may display a predetermined setting screen provided by the service provider on the terminal device 10 and acquire the seventh piece of information by receiving it from the terminal device 10 via the communication unit 21 and the network 40 after the store operator has entered it from the setting screen. Alternatively, for example, the control unit 23 may acquire the seventh piece of information by receiving it via the communication unit 21 and the network 40 from any external system used by the store operator.

[0064] Furthermore, the sixth information obtained based on the fifth and seventh information may further include, in addition to the insight information on each SNS used by the store operator (such as the number of impressions and "likes" for each post) and the total insight information on one or more SNS used by the store operator (such as the total number of impressions and total "likes" for all posts) as described in the above embodiment, the number of reservations, cost-effectiveness, or a combination thereof on each SNS used by the store operator, and the total number of reservations, overall cost-effectiveness, or a combination thereof on one or more SNS used by the store operator. Here, the control unit 23 may obtain the number of reservations on each SNS included in the fifth information as at least part of the sixth information. The control unit 23 may also modify the number of reservations by adding or subtracting the adjustment value included in the seventh information. The control unit 23 may also obtain the total number of reservations calculated by summing the number of reservations on each SNS as at least part of the sixth information. Furthermore, the control unit 23 may calculate the cost-effectiveness of each social networking service (SNS) used by the store operator, the gross profit or sales per customer acquired, and the number of reservations on each SNS acquired as described above, based on the investment costs and gross profit or sales per customer acquired for each SNS used by the store operator, as included in the seventh information described above, and acquire this as at least part of the sixth information. The cost-effectiveness is, for example, ROAS, and is calculated using the formula "gross profit or sales" ÷ "investment costs" × 100%, but is not limited to this example and any indicator value can be used. Furthermore, the control unit 23 may calculate the average of the calculated cost-effectiveness of each SNS as the overall cost-effectiveness and acquire this as at least part of the sixth information.

[0065] With this configuration, for both information sites and social networking services (SNS) platforms, the number of impressions, reservations, gross profit or sales per customer, investment costs and cost-effectiveness for each platform used by the store operator, as well as the total number of impressions, total number of reservations, and overall cost-effectiveness for one or more platforms used by the store operator, can be obtained as third-party information or sixth-party information, and this information can be displayed on the terminal device 10. Examples of screens displayed on the terminal device 10 will be described below with reference to Figures 10 and 11.

[0066] Figure 10 shows a fifth example of a screen displayed on terminal device 10. The screen in the fifth example displays the third and sixth pieces of information regarding customer acquisition for a desired store (here, store A). In addition to the third and sixth pieces of information, other information may also be displayed on this screen. In the lower part of the figure, "Performance and Cost-Effectiveness Comparison by Platform" displays the "Number of Impressions (compared to last year)", "Number of Reservations (compared to last year)", "Gross Profit or Sales per Customer Acquisition", "Investment Cost", "Cost-Effectiveness (compared to last year)", and "Platform Status" for store A on one or more platforms used by the store operator (here, multiple information sites A-C and multiple SNS D-F). The "Platform Status" is an indicator that suggests the quality of the utilization of the corresponding platform, and can be determined by any algorithm based on, for example, the number of impressions, the number of reservations, the investment cost, and the cost-effectiveness. Typically, the higher the number of impressions, the number of reservations, and the cost-effectiveness, the better the utilization of the corresponding platform can be determined. Typically, an increasing trend in impressions, bookings, and cost-effectiveness (e.g., year-on-year) can indicate that the corresponding platform is being utilized effectively. The "Performance Overview of Store A" in the upper part of the figure shows the "Total Impressions," "Total Bookings," and "Overall Cost-Effectiveness" for Store A across one or more platforms used by the store operator (in this case, multiple information sites A-C and multiple social networking services D-F). The breakdown of "Total Impressions" and "Total Bookings" may also be visually displayed using pie charts or similar methods.

[0067] Figure 11 shows an example of the sixth screen displayed on the terminal device 10. The screen in the sixth example displays the third and sixth pieces of information regarding customer acquisition for multiple stores (here, stores A to F). In addition to the third and sixth pieces of information, other information may also be displayed on this screen. In the middle to lower sections of the figure, "Store-by-Store Platform Performance Comparison: Cost-Effectiveness (compared to the same month last year)", "Store-by-Store Platform Performance Comparison: Number of Impressions (compared to the same month last year)", and "Store-by-Store Platform Performance Comparison: Number of Reservations (compared to the same month last year)" show the cost-effectiveness, number of impressions, and number of reservations for each store on one or more platforms used by the store operator (here, multiple information sites A to B and multiple SNS C to D). Furthermore, in the upper section of the figure, "Overall Chain Performance Overview" shows the "Total Number of Impressions", "Total Number of Reservations", and "Overall Cost-Effectiveness" for stores A to F on one or more platforms used by the store operator (here, multiple information sites A to B and multiple SNS C to D). Furthermore, the breakdown of "Total Impressions" and "Total Bookings" may be visually displayed using pie charts or similar methods.

[0068] Furthermore, it is also possible to implement an embodiment in which a general-purpose computer functions as the information processing device 20 according to the above embodiment. Specifically, a program describing the processing content that realizes each function of the information processing device 20 according to the above embodiment is stored in the memory of the general-purpose computer, and the processor reads and executes the program. Therefore, this disclosure can also be implemented as a program that can be executed by a processor, or as a non-temporary computer-readable medium that stores said program. [Explanation of symbols]

[0069] 1 System 10 Terminal devices 11 Communications Department 12 Input / output section 13 Storage section 14 Control Unit 20 Information Processing Devices 21 Communications Department 22 Memory section 23 Control Unit 30 Information Server 40 Networks

Claims

1. A method executed by an information processing device comprising a control unit, The control unit, A step of obtaining first information relating to the authority from a store operator who has a store page on one or more information sites where store information can be posted, and who has been granted authority for managing the store page information by the operator of each of the one or more information sites, the first information being obtained by receiving the first information from a terminal device used by the store operator, or by obtaining the first information input into the information processing device by an operator, A step of obtaining second information that can be obtained based on the first information, wherein the second information is obtained by accessing the management screen of the store page in each of the one or more information sites using the first information, and automatically extracting the second information from the management screen using RPA or a generation AI tool, A step of obtaining third information relating to customer acquisition for the store on one or more information sites, wherein the third information is obtained by obtaining at least a part of the second information as at least a part of the third information, and / or by calculating at least a part of the third information based on at least a part of the second information, The steps include: causing the third information to be displayed on a terminal device used by the store operator; Includes, The second information includes the number of impressions, reservations, or a combination thereof for the store page on each of the one or more information sites.

2. The method according to claim 1, The first information includes account information of the store operator on each of the one or more information sites, in a method.

3. The method according to claim 1, The method wherein the second information includes non-public information that is not made public to end users of one or more information sites.

4. The method according to claim 1, A method in which the control unit repeatedly performs the step of acquiring the second information.

5. The method according to claim 1, A method wherein the control unit performs the step of acquiring the second information according to a predetermined schedule or in response to a request from the terminal device.

6. The method according to claim 1, When acquiring the third information, the control unit acquires the third information based on the second information and the fourth information which includes the investment cost for each of the one or more information sites, the gross profit or sales per customer, an adjustment value for increasing or decreasing the number of reservations, or a combination thereof. The method includes, as the third information, the number of impressions, reservations, cost-effectiveness, or a combination thereof for each of the store pages on the one or more information sites, and the total number of impressions, total number of reservations, overall cost-effectiveness, or a combination thereof for the store pages on the one or more information sites.

7. The method according to claim 1, A method further comprising the step of causing the control unit to display on the terminal device the suggested information for the store operator, which is a suggestion information regarding how to utilize at least one of the information sites, based on the number of impressions, reservations, cost-effectiveness, or a combination thereof of the store page on each of the one or more information sites.

8. The method according to claim 1, The control unit causes the third information acquired for multiple stores to be displayed on the terminal device. The method includes, as the third information, the number of impressions, reservations, cost-effectiveness, or a combination thereof for each store's store page on each of the one or more information sites, and the total number of impressions, total number of reservations, overall cost-effectiveness, or a combination thereof for the store pages of the multiple stores on the one or more information sites.

9. The method according to claim 1, The control unit, A step of obtaining fifth information obtainable based on the store's account on one or more social networking services (SNS), comprising: obtaining the fifth information by receiving it from a server used for the operation of each of the one or more SNS using account information assigned to the store operator by the operator of each of the one or more SNS and an API provided by the operator; obtaining the fifth information from the account screen displayed after logging into the store's account on each of the one or more SNS using the account information; or obtaining the fifth information by referring to each post information related to the store's account on each of the one or more SNS; A step of obtaining sixth information relating to customer acquisition for the store on one or more SNS, wherein the sixth information is obtained by obtaining at least a part of the fifth information as at least a part of the sixth information, and / or by calculating at least a part of the sixth information based on at least a part of the fifth information, The steps include causing the terminal device to display the sixth information, It further includes, The fifth information includes insight information from each of the one or more social networking services (SNS) in the method.

10. The method according to claim 9, The sixth information includes insight information for each of the one or more social networking services (SNS) and total insight information for the one or more SNS.

11. An information processing device comprising a control unit, The control unit, A store operator who has a store page on one or more information sites where store information can be posted, and who has been granted authority to manage the information on the store page by the operator of each of the said one or more information sites, obtains first information regarding said authority from said store operator, Based on the first information, obtain the second information that can be obtained, A third piece of information concerning the store's customer acquisition is obtained from one or more of the aforementioned information sites. The terminal device used by the store operator displays the third information. The control unit, When acquiring the first information, the first information is acquired by receiving it from a terminal device used by the store operator, or by acquiring the first information that has been input into the information processing device by an operator. When acquiring the second information, the first information is used to access the management screen of the store page on each of the one or more information sites, and the second information is acquired by automatically extracting it from the management screen using RPA or a generation AI tool. When acquiring the third information, at least a portion of the second information is acquired as at least a portion of the third information, and / or at least a portion of the third information is obtained by calculating it based on at least a portion of the second information. The second information includes the number of impressions, reservations, or a combination thereof for the store page on each of the one or more information sites, as an information processing device.

12. In an information processing device, A step of obtaining first information relating to the authority from a store operator who has a store page on one or more information sites where store information can be posted, and who has been granted authority for managing the store page information by the operator of each of the one or more information sites, the first information being obtained by receiving the first information from a terminal device used by the store operator, or by obtaining the first information input into the information processing device by an operator, A step of obtaining second information that can be obtained based on the first information, wherein the second information is obtained by accessing the management screen of the store page in each of the one or more information sites using the first information, and automatically extracting the second information from the management screen using RPA or a generation AI tool, A step of obtaining third information relating to customer acquisition for the store on one or more information sites, wherein the third information is obtained by obtaining at least a part of the second information as at least a part of the third information, and / or by calculating at least a part of the third information based on at least a part of the second information, The steps include: causing the third information to be displayed on a terminal device used by the store operator; A program that causes an action including the following: The program includes, as the second information, the number of impressions, reservations, or a combination thereof, of the store page on each of the one or more information sites.

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