Information processing method, information processing device, and information processing program

Abstract

To provide an information processing method, an information processing device, and an information processing program that can increase the number of users who are widely recognized and favorable toward advertisers, and improve the cost-effectiveness of purchases and advertisements by appropriately changing the ratio of users and advertisers who have creative control over content. A text analysis and generation device capable of communicating with a plurality of registered user terminals used by pre-registered registered users and a requester terminal, and comprising: a video request information generation unit that generates video request information based on request conditions described in request information received from the requester terminal; a request unit that transmits the video request information to one or more user terminals among the plurality of registered user terminals; and a reward management unit that pays a reward to the accepting user for the accepting user video posted on an SNS, including content produced by the accepting user who accepted the request based on the video request information.

Description

[Technical field]

[0001] The present invention relates to an information processing method, an information processing device, and an information processing program. [Background technology]

[0002] In recent years, influencer marketing has been attracting attention as a marketing technique. Influencer marketing is a marketing technique that influences consumer behavior by having influencers, who are influential senders on SNS (Social Networking Services), promote products, services, etc. (see, for example, Patent Document 1).

[0003] Patent Document 1 discloses a system for supporting the selection of an influencer suitable for requesting the posting of posted information. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2023-094970 A Summary of the Invention [Problem to be solved by the invention]

[0005] Traditional influencer marketing mainly involved influencers advertising and promoting their content on social media, but advertisers had the primary creative control over the content. This tended to result in negative reception from the influencer's fans, lower credibility, and a lower level of realism in the videos.

[0006] In view of the above problems, the present invention aims to provide an information processing method, information processing device, and information processing program that can increase the number of users who are widely recognized and favorable toward advertisers, and improve the cost-effectiveness of purchasing and advertising by appropriately changing the ratio of users and advertisers who have creative control over content. [Means for solving the problem]

[0007] A first aspect of the present invention is an information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered users, and a requester terminal, and comprising: a video request information generation unit that generates video request information based on request conditions described in request information received from the requester terminal; a request unit that transmits the video request information to one or more user terminals among the plurality of registered user terminals; and a reward management unit that pays a reward to the accepting user for an accepted user video posted on an SNS, including content produced by the accepting user who accepted the request based on the video request information.

[0008] In the first aspect of the present invention, the information processing device may further include a determination unit that determines whether or not an accepted user video is approved according to a predetermined criterion before the video is posted on the SNS.

[0009] In the first aspect of the present invention, the remuneration management section may determine the amount of remuneration to be paid to the accepting user based on the number of times a user's video is played within a predetermined period of time.

[0010] In the first aspect of the present invention, the content management system may further include a suggestion unit that transmits, to the requester terminal and / or the one or more user terminals, suggestion information in which suggested details of content are described.

[0011] In the first aspect of the present invention, the system may further include a content storage unit that stores a content table in which suggested contents of content are described, and the suggestion unit may generate the suggested information based on the content table.

[0012] In the first aspect of the present invention, there may be a plurality of content contents proposed by the suggestion unit, and the requester terminal and / or one or more user terminals may select desired content contents from the plurality of content contents.

[0013] In a first aspect of the present invention, the present invention further includes an analysis unit that analyzes currently popular content on the SNS and stores it in a popular content table, and the suggestion unit may transmit suggested information about the currently popular content to the requester terminal and / or one or more user terminals based on the request conditions and the popular content table.

[0014] In the first aspect of the present invention, the request conditions may state whether or not secondary use of the accepting user video is permitted.

[0015] In the first aspect of the present invention, information about registered users may be classified according to attributes of the registered users and stored in the user information storage unit as registered user information.

[0016] The device may further include a request information sending unit that, upon receiving request information from a requester terminal, searches for registered user information stored in the user information storage unit whether there is registered user information that matches the request information, and automatically sends video request information to the registered user corresponding to the registered user information that matches the request information.

[0017] In the first aspect of the present invention, all of a plurality of registered user terminals may be able to view the request information.

[0018] The device may further include a generation unit that generates a creator page for the registered user, and a status display unit that displays on the registered user's creator page a status indicating the current procedure among the procedures executed on the registered user terminal from the time the video request information is sent until a remuneration is paid to the registered user.

[0019] A second aspect of the present invention is an information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered registered users, and a requester terminal, comprising a video request information generation step of generating video request information based on request conditions described in request information received from the requester terminal, a request step of transmitting the video request information to one or more user terminals among the plurality of registered user terminals, and a reward management step of paying a reward to the accepting user for the accepted user video posted on an SNS, including content produced by the accepting user who accepted the request based on the video request information.

[0020] A third aspect of the present invention is an information processing program which realizes, in a computer capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered registered users and a requester terminal, a video request information function which generates video request information based on request conditions described in request information received from the requester terminal, a request function which transmits the video request information to one or more user terminals among the plurality of registered user terminals, and a reward management function which pays a reward to the accepting user for the accepted user video posted on an SNS, including content produced by the accepting user who accepted the request based on the video request information.

[0021] According to the present invention, by appropriately changing the ratio of users and advertisers who have creative control over content, it is possible to provide an information processing method, information processing device, and information processing program that are widely recognized and increase the number of users who are favorable toward advertisers, thereby improving the cost-effectiveness of purchasing and advertising. [Brief description of the drawings]

[0022] [Figure 1] 1 is a schematic diagram showing an example of an overall configuration of an information processing system according to a first embodiment of the present invention. [Diagram 2] 1 is a block diagram showing an example of an information processing device according to a first embodiment of the present invention. [Diagram 3]11 is a diagram showing an example of an accepted user video created by the accepted user using the information processing device according to the present embodiment. FIG. [Figure 4] FIG. 11 is a diagram showing another example of an accepted user video created by the accepted user using the information processing device according to the present embodiment. [Diagram 5] 4 is a flowchart illustrating a flow of an information processing method according to the first embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0023] Next, an embodiment of the present invention will be described with reference to the drawings. In the description of the drawings relating to the embodiment, the same or similar parts are denoted by the same or similar reference numerals. However, the drawings are schematic.

[0024] Furthermore, the embodiments are merely examples of devices and methods for embodying the technical idea of ​​the present invention, and the technical idea of ​​the present invention does not specify the configuration, arrangement, layout, etc. of each component to those described below. The technical idea of ​​the present invention can be modified in various ways within the technical scope defined by the claims.

[0025] (First embodiment) The information processing method according to this embodiment is a method in which one or more influencers each demonstrate content such as a video, song, dance, effect, etc., designated by an advertiser such as a company, and the influencers post the videos of the demonstrations on SNS, thereby making the products, services, etc. provided by the advertiser widely known and increasing the number of users who are favorable toward the advertiser, the products, services, etc. The one or more influencers who performed the demonstration can each receive a reward from the advertiser according to the results, such as the number of views of the video, sales of the product, service, etc.

[0026] An information processing system using an information processing device according to this embodiment is shown in Fig. 1. As shown in Fig. 1, an information processing system 10 according to this embodiment includes a plurality of registered user terminals 11a to 11c used by a plurality of registered users, a requester terminal 12 used by a requester, and a server 13 capable of communicating with each of the plurality of registered user terminals and the requester terminal via a communication line 14. Hereinafter, this server 13 will be referred to as the information processing device 13.

[0027] The information processing device 13, the requester terminal 12, and the multiple registered user terminals 11a to 11c are various electronic computers (computing resources) such as a personal computer (PC), a mainframe, a workstation, a cloud computing system, a mobile terminal, etc. The illustrated requester terminal 12 is a personal computer, and the multiple registered user terminals 11a to 11c are a mobile terminal and a personal computer, but these are merely examples and are not limited to these. A display for display, and a keyboard, a mouse, etc. for input are connected to the information processing device 13. The communication line 14 may be any communication network such as the Internet, an optical network, a telephone line network, etc.

[0028] The requester is an advertiser such as a company that wishes to promote or advertise a product, service, etc., or a representative thereof. The requester inputs request information to the requester terminal 12. The request information is information that describes the contents of a request made by the information processing device 13 when multiple users registered with the information processing device 13 request that the product, service, etc. be promoted or advertised on the SNS. The requester terminal 12 accepts the input of the request information and transmits it to the information processing device 13.

[0029] Based on the request information received from the requester terminal 12, the information processing device 13 requests one or more users among the multiple users registered in the information processing device 13 to promote and advertise a product, service, etc. on the SNS. At that time, the one or more users are requested to perform content such as video, music, dance, effects, etc. designated by the advertiser and post the video on the SNS. When requesting performances from multiple users, the multiple users may be requested to perform the same content such as video, music, dance, effects, etc. Or, as described later, each user may be allowed to select the content he or she wants to perform from multiple types of content such as video, music, dance, effects, etc.

[0030] A registered user is an influencer, and is a user who has been registered in advance in the information processing device 13. By registering a user in advance in the information processing device 13, when the information processing device 13 receives request information from the requester terminal 12, the registered user terminals 11a to 11c can receive video request information from the information processing device 13 via the communication line 14. Information about the user when the user is registered in the information processing device 13 is stored in a user information storage unit 121, which will be described later.

[0031] The information processing device 13 according to this embodiment will be described with reference to Fig. 2. As shown in Fig. 2, the information processing device 13 according to this embodiment is composed of a CPU 21 for executing various calculations, a storage unit 22 for storing processing programs, data, etc., an I / O (input-output interface) 23, a display unit 24, an input unit 25, etc.

[0032] The I / O 23 is an interface, buffer, etc. for communication (transmission and reception).

[0033] The display unit 24 is a display device such as a display, and displays the results of calculations performed by the CPU 21, etc.

[0034] The input unit 25 is an input device such as a keyboard, a mouse, etc., and is realized by a device that receives input from a user and transmits it to the CPU 21.

[0035] The functional units in the CPU 21 are shown in the block diagram of Fig. 2. When each functional unit of the CPU 21 is realized by software, the CPU 21 realizes it by executing commands of a program, which is software that realizes each function. In detail, the CPU 21 includes a first reception unit 211, a request unit 212, a second reception unit 213, a video request information generation unit 214, a remuneration management unit 215, etc. The storage unit 22 also includes a user information storage unit 221, a request condition storage unit 222, etc.

[0036] The first reception unit 211 receives request information, in which request conditions are described, from the requester terminal 12 by the information processing device 13. The received request information is stored in the request condition storage unit 222.

[0037] The request conditions are information that describes the contents of a request made by a client to the information processing device 13 to one or more users registered on the information processing device 13 to promote or advertise a product, service, etc. on an SNS.

[0038] The contents described in the request conditions include at least any of the following: request information, information on the company providing the product, service, etc. to be promoted or advertised, information on the product, service, etc., the purpose of the promotion, information such as the target age and gender, and if unannounced, the release date, budget, upper limit budget, etc. Furthermore, the request conditions may include the specific contents of the request, the contents of the video, matters regarding the confirmation of the created video before one or more users post the created video on the SNS, etc.

[0039] The request conditions are, for example, information on the SNS to be implemented, the implementation method, information on the remuneration to be paid to one or more users, the video recruitment period, the video publication period, etc. The video contents may include the required video time, the implementation content such as the video, music, effects, and dance, materials, the posted image, the required text, the required hashtags, the required tagging, the prohibited items related to expressions, keywords, etc., and reference videos.

[0040] Furthermore, the request conditions may include matters related to secondary use, the details of which will be described later.

[0041] Based on the request conditions received by the video request information generation unit 214, the request unit 212 selects information necessary for one or more requesting users to create videos from the contents of the request conditions, generates video request information described as video production request contents, and transmits the video request information to one or more user terminals among the multiple registered user terminals 11a to 11c. The one or more user terminals to which the request unit 212 transmits the video request information are referred to as one or more requesting user terminals. The generated video request information is stored in the request condition storage unit 222 together with the request information.

[0042] The video request information is information that describes the details of a request made by the information processing device 13 to one or more users registered in the information processing device 13 to promote or advertise a product, service, or the like on an SNS.

[0043] The contents described in the video request conditions include at least any of the following: information about the product, service, etc. to be promoted or advertised, information about the company providing these, the content to be implemented such as video, music, effects, dance, etc., the SNS to be implemented, the implementation method, URL, the purpose of the promotion, target information, reference videos, sample videos, the amount of compensation, posting period, deadline, notes regarding compensation, and matters regarding checking the produced video before posting it on SNS.

[0044] The video request conditions may further include details of the request when the user performs the performance content. The request details may include, for example, a post image, a required video time, a minimum performance time, required text, required hashtags, required tagging, music to be used, expressions, keywords, and other prohibited items, materials, and the like.

[0045] The request details may further include the following prohibited items, such as "comparison with other brands," "recognizable reflection of other brand names, logos, etc.," "criticism of brand products," "content related to alcohol, drugs, smoking, dangerous objects such as guns, violence, etc.," "content infringing intellectual property, etc.," "use of materials without the right to use," "excessive filtering," "out-of-focus logos," etc.

[0046] Furthermore, the video request conditions may include matters related to secondary use, which will be described in detail later.

[0047] The second reception unit 213 receives acceptance information transmitted from one or more user terminals among the multiple registered user terminals that accept the video production request to notify the acceptance of the video production request. Among the multiple registered user terminals, one or more user terminals that accept the video production request are referred to as one or more accepting user terminals. Also, among the multiple registered users, one or more users that accept the video production request are referred to as one or more accepting users. When the information processing device 13 receives acceptance information from one or more accepting user terminals, it may transmit information about the one or more accepting user terminals and the acceptance content to the requester terminal 12.

[0048] After transmitting the acceptance information from one or more accepted user terminals to the information processing device 13, the one or more accepted users create a video in accordance with the content described in the video request conditions. The video created in this manner is called an accepted user video. Each of the one or more accepted user terminals publishes the one or more accepted user videos created on the SNS account of each of the one or more accepted users.

[0049] The content, etc. of the Accepted User Video created by the Accepted User that is not stated in the Video Request Conditions is left to the discretion of the Accepted User and can be freely determined within the scope that does not deviate from the contents stated in the Video Request Conditions. This allows the Accepted User to create an Accepted User Video that does not deviate significantly from the style, atmosphere, etc. of other videos posted on the Accepted User's SNS account.

[0050] When other SNS users watch the accepted user video on the SNS, if the accepted user video does not deviate significantly from previous videos created by the accepted user, the other SNS users will have a positive reception of the accepted user and the accepted user video, the credibility will increase, and the realism of the video will also increase. As a result, by other SNS users watching the accepted user video provided by the information processing method according to this embodiment, the product, service, or company that provides the product or service will become widely recognized, and the number of users who are favorably disposed toward them can be increased.

[0051] If the accepting user uses the information processing method according to this embodiment to create and publish an accepted user video, the accepting user can create a video without being inhibited in his / her motivation to create, and can receive a reward. On the other hand, there are cases where it is easier to accept a request for video creation if the content of the video is specified to a certain extent. The accepting user can decide whether or not to accept a request for video creation based on the video request conditions. In addition, the requester can appropriately change the content specified in the request conditions according to the purpose, target, budget, etc. of the advertisement or promotion.

[0052] The content of the accepted user video created by the accepted user must be within the range of the content described in the video request conditions. The information processing method according to the present embodiment may be configured so that, before the accepted user posts the accepted user video on the SNS, the information processing device 13 and / or the requester terminal 12 checks whether the content of the accepted user video is within the range of the content described in the video request conditions.

[0053] When the information processing device 13 is configured to check whether the content of the accepted user video is within the range of the content described in the video request conditions, the CPU 21 of the information processing device 13 may further include a determination unit. In this case, each of the one or more accepted user terminals transmits the respective accepted user video that they have created to the information processing device 13. When the second reception unit 213 of the server receives each accepted user video, it transmits it to the determination unit. The determination unit determines whether the content of each received accepted user video is within the range of the content described in the video request conditions, and transmits the determination result to each of the one or more accepted user terminals.

[0054] If the determination unit determines that the content of the accepted user video is within the range of the content described in the video request conditions, the determination result is yes, and the accepted user terminal that receives the yes determination result can post the accepted user video to the SNS. If the determination unit determines that the content of the accepted user video deviates from the range of the content described in the video request conditions, the determination result is no, and the accepted user terminal that receives the no determination result cannot post the accepted user video to the SNS. In this case, the accepted user terminal accepts an input of a determination result from the accepted user as to whether to re-produce the accepted user video that is within the range of the content described in the video request conditions, or to cancel production. The accepted user terminal transmits information describing the determination result to the information processing device 13.

[0055] The information processing device 13 transmits to the client terminal 12 the determination result by the determination unit and the judgment result of the accepted user who created the accepted user video for which the determination unit determined that the accepted user video was not acceptable.

[0056] The determination unit may analyze the content of the accepted user video through image analysis, video analysis, etc., extract data, and determine whether the content of the accepted user video is within the range of the content described in the video request conditions by comparing it with the request information stored in the request condition memory unit 222 or the request conditions described in the video request information.

[0057] When the requester terminal 12 is configured to check whether the content of the accepted user video is within the range of the content described in the video request conditions, each of the one or more accepted user terminals transmits each of the accepted user videos they have created to the information processing device 13. Upon receiving each accepted user video, the second reception unit 213 of the information processing device 13 transmits it to the requester terminal 12. The requester terminal 12 determines whether the content of each of the received accepted user videos is within the range of the content described in the video request conditions, and transmits the determination result to the information processing device 13.

[0058] The determination by the requester terminal 12 may be made by the requester viewing the received accepted user video, making a determination, and inputting the determination result to the requester terminal 12, which then accepts the input of the determination result. Alternatively, the requester terminal 12 may be provided with an image analysis mechanism or a video analysis mechanism, which may analyze the content of the accepted user video using these mechanisms to extract data, and compare it with the request conditions described in the request information to determine whether the content of the accepted user video is within the range of the content described in the video request conditions. The information processing device 13 transmits the determination result by the requester terminal 12 to each of one or more accepted user terminals.

[0059] The information processing device 13 and the requester terminal 12 may be configured to check whether the content of the accepted user video is within the range of the content described in the video request conditions. In this case, the above-mentioned configuration in which the information processing device 13 checks and the configuration in which the requester terminal 12 checks may be combined.

[0060] After posting the accepted user video on the SNS, the accepted user receives a reward from the reward management unit 215 according to the result. The result may be, for example, the number of times the video is played. Alternatively, the result may be anything that can be considered as a result, such as the number of accesses to the accepted user video of the accepted user or the link to the homepage of a product, service, or company on the web page of the SNS account.

[0061] The remuneration management unit 215 receives, from the requester terminal 12, the remuneration to be paid to the accepting user, a video content proposal fee to be described later in the second embodiment, and the like, and pays the remuneration to the accepting user from there.

[0062] Below, we will discuss the case where the number of video views is considered a success.

[0063] After the accepted user terminal posts the accepted user video on the SNS, the information processing device 13 may receive information on the number of times the video has been played within a predetermined period from the accepted user terminal after a predetermined period has elapsed. Alternatively, the information processing device 13 may measure the number of times the accepted user video has been played on the SNS within a predetermined period after the video has been posted.

[0064] When the number of times the video has been played within a specified period is determined, the amount of remuneration to be paid from the requester to the accepted user is determined according to the number of times the video has been played. Information describing the method of payment of the remuneration to the accepted user is transmitted from the information processing device 13 to the accepted user terminal, and payment of the remuneration to the accepted user is executed.

[0065] 3 shows an example of an accepted user video created by the accepted user using the information processing device 13 according to this embodiment. The product to be advertised is cosmetics (lipstick), and the accepted user actually applies makeup using the lipstick product. The content specified by the requested video content is, for example, to use an image using the lipstick to be advertised, and to display a photo of the product within the image. The accepted user creates a collage of photos of the lipstick product, and illustrations of a wine glass and a wine bottle, and places them around the accepted user's face.

[0066] Fig. 4 shows another example of an accepted user video created by the accepted user using the information processing device 13 according to this embodiment. In the video shown in Fig. 4, the accepted user is dancing to music. The content specified by the requested video content is, for example, dancing to music used in a television commercial for a product or service. The accepted user creates dance choreography and dances to the music.

[0067] In the example of Fig. 3, the content specified by the requested video content is the use of an image using lipstick and a photo of the product, and in the example of Fig. 4, a song is specified and dancing to the song is performed. The content specified by the requested video content is appropriately determined by the requester, and the registered user can also decide whether or not to accept the request based on the content specified by the requested video content.

[0068] An information processing method according to a first embodiment of the present invention will be described below. Fig. 5 shows a diagram for explaining the overall flow of an example of the information processing method according to this embodiment.

[0069] In step S 501 , the requester terminal 12 accepts input of request information and transmits it to the information processing device 13 .

[0070] In step S502, the first reception unit 211 receives request information describing the request conditions from the requester terminal 12, and stores the received request information in the request condition storage unit 222.

[0071] In step S503, the request unit 212 generates video request information based on the request conditions accepted by the first accepting unit 211, transmits the video request information to one or more of the requesting user terminals among the multiple registered user terminals 11a to 11c, and stores the generated video request information together with the request information in the request condition memory unit 222.

[0072] In step S504, the second reception unit 213 receives acceptance information sent from each of one or more accepting user terminals among the multiple registered user terminals that accept the video production request, to notify the requester terminal 12 that the video production request has been accepted, and transmits the acceptance information to the requester terminal 12.

[0073] In step S505, each of the one or more accepted user terminals publishes the created one or more accepted user videos on the SNS account of each of the one or more accepted users.

[0074] In step S506, the payment of the reward to the accepted user is executed from the information processing device 13 to the accepted user terminal.

[0075] Second embodiment In the first embodiment, in the example shown in Figures 3 and 4, the content details specified for the accepting user were described in the request information accepted by the requester terminal 12. After receiving the request information from the requester terminal 12, the information processing device 13 according to the first embodiment transmits video request information to the requesting user terminal. When the requester inputs the request information into the requester terminal 12, the content details specified for the accepting user are determined and input. The content details of the accepting user video, excluding the content details described in the video request information, are determined by the accepting user.

[0076] In this embodiment, the information processing device 13 may transmit proposal information describing proposed content details to the requester terminal 12 or the requesting user terminal. The request conditions may describe whether the information processing device 13 will propose content details to the requester terminal 12 or the requesting user terminal, and further whether the proposal will be made to either the requester terminal 12 or the requesting user terminal, or both. The information processing device 13 of this embodiment may further include a proposal unit in the CPU 21 of the first embodiment, and a content storage unit in which the storage unit 22 stores a content table.

[0077] The content table is a table describing the contents of the content proposed by the information processing device 13 to the requester terminal 12 or the requesting user terminal. The content table may describe the correspondence between the contents of the items of the request conditions and appropriate contents so that the proposed content can be read from the content table based on the request conditions.

[0078] When the information processing device 13 proposes content details to the requester terminal 12, the proposal unit may, after the information processing device 13 receives request information describing the request conditions from the requester terminal 12, read out the content details to be proposed from a content table stored in the content storage unit, generate proposal information, and transmit it to the requester terminal 12. When the requester terminal 12 receives the proposal content information, it may accept whether or not to accept the proposed content details, and transmit information describing whether or not to accept to the information processing device 13. The video request information generation unit 214 may generate video request information based on the received request conditions and information describing whether or not to accept, and transmit it to the requesting user terminal.

[0079] In the case where the information processing device 13 proposes content details to the requesting user terminal, when the video request information generation unit 214 generates video request information based on the received request conditions, the proposal unit may read out the content details from the content table stored in the content storage unit, generate proposal information, and transmit it to the video request information generation unit 214. The video request information generation unit 214 may generate video request information based on the received request conditions and proposed content information, and transmit it to the requesting user terminal.

[0080] The suggestion unit may determine multiple content candidates from the request conditions. When multiple content candidates are determined, the suggestion unit may transmit the content candidates as suggested content information to the requester terminal 12. Upon receiving the suggested content information, the requester terminal 12 may receive whether or not to accept the proposed content candidates and, if accepted, which content candidates to accept, and transmit this information to the information processing device 13.

[0081] Alternatively, when there are multiple determined content candidates, the suggestion unit may transmit the content candidates as suggested content information to the video request information generation unit 214. The video request information generation unit 214 may generate video request information based on the received request conditions and suggested content information, and transmit it to the requesting user terminal. The requesting user terminal may receive whether or not to accept the request, whether or not to accept the proposed content candidates, and if accepted, which content among the candidates to accept, and transmit this information to the information processing device 13.

[0082] The information processing device 13 may propose content details to both the requester terminal 12 and the requesting user terminal. In this case, when reading out the content details to be proposed from the content table stored in the content storage unit, the proposal unit may read out the content details for the requester terminal 12 and the requesting user terminal, respectively, and transmit them to the requester terminal 12 and the requesting user terminal, respectively, in the above-mentioned procedure.

[0083] When the information processing device 13 proposes content, the proposal unit does not read out the content to be proposed from a content table stored in the content storage unit, but the information processing device 13 may analyze currently popular content, etc. on the SNS and propose currently popular content, etc. that is suitable for the request conditions to the requester terminal 12 and / or the requesting user terminal.

[0084] In this case, the CPU 21 of the information processing device 13 may include an analysis unit. The analysis unit analyzes the currently popular content on the SNS. As an example, the analysis unit may perform video analysis on video content posted on the SNS that has been played a predetermined number of times or more, and classify each content by content, and may treat the content content into which the predetermined number of contents or more have been classified as the currently popular content. By further classifying the currently popular content by each element, it is possible to propose the currently popular content that matches the request conditions and is also currently popular to the requester terminal 12 and / or the requesting user terminal.

[0085] In the information processing device 13 of this embodiment, the storage unit 22 may further include a trending content storage unit that stores a trending content table. The analysis unit may perform video analysis on video content that has been played a predetermined number of times or more, and may cause the content of each content classified by content and further by each element to be recorded in the trending content table. The trending content table may describe the correspondence between the content of the items of the request conditions and the content.

[0086] (Third embodiment) The information processing device 13 according to the present embodiment may be configured to perform secondary use of the accepted user video posted on the SNS. Here, in the present embodiment, secondary use refers to using the portrait and name of the accepted user video posted on the SNS for advertising and publicity in a manner other than playing the video on the SNS. Specific examples of secondary use include web use, such as embedding the video on an advertiser's webpage or site after posting on the SNS, printed use, such as using the name and portrait in a storefront or pamphlet, advertising use, such as using the portrait and name in a banner advertisement or other advertising menu, playing the video in a storefront, and the like.

[0087] The request conditions may state whether or not secondary use will be made for the accepted user video posted on the SNS. Alternatively, the accepted user may be notified of the desire to make secondary use after a request has been made to the requesting user or after the accepted user video has been posted on the SNS. The requester terminal 12 transmits to the information processing device 13 information describing the accepted user's desire for secondary use, the details of the secondary use, and information regarding remuneration. The information processing device 13 transmits the received information to the accepted user. The accepted user terminal transmits information describing whether or not secondary use is permitted to the information processing device 13. The information processing device 13 transmits information describing whether or not secondary use is permitted to the requester terminal 12. If a remuneration is generated for the accepted user due to the secondary use of the accepted user video, the remuneration is paid from the information processing device 13 to the accepted user terminal.

[0088] (Fourth embodiment) When the information processing device 13 according to the present embodiment registers a user as a registered user in the information processing device 13, information about the registered user is stored as registered user information in the user information storage unit 121. At this time, the information about the registered user is classified according to the attributes of the registered user, and the classified contents are described in the registered user information. Examples of the classified contents include the age and sex of the registered user, the number of fans of the registered user, the age group, the number of video playbacks, and the contents of the content frequently used in the videos of the registered user.

[0089] By classifying registered users in this manner and storing the classified users as registered user information, for example, when the information processing device 13 sends video request information to a registered user to make a request, the request can be made to a registered user who matches the request conditions.

[0090] The information processing device 13 according to the present embodiment may include a request information transmission unit. When the request information transmission unit receives request information from the requester terminal 12, the request information transmission unit may search for registered user information stored in the user information storage unit 121 that matches the request information, and automatically transmit video request information to the registered user corresponding to the registered user information that matches the request information.

[0091] Fifth embodiment In the first embodiment, among the registered user terminals, only the requesting user terminal was able to receive the request information, but in this embodiment, all registered user terminals can view the request information.

[0092] The information processing device 13 according to the present embodiment is configured to, for example, have a web page or the like where the request conditions transmitted from the requester can be viewed, and the request conditions can be viewed from a registered user terminal. If the registered user views the request conditions and wishes to accept the request, the registered user may transmit that to the information processing device 13 from the registered user terminal. For example, the configuration may be such that all registered users who transmit their intention to accept from their registered user terminal to the information processing device 13 within a predetermined period of time can accept the request. Alternatively, the configuration may be such that only registered users approved by the requester among the registered users who transmit their intention to accept from their registered user terminal to the information processing device 13 can accept the request.

[0093] Sixth embodiment The information processing device 13 according to the present embodiment may generate a creator page (user page) of a registered user. The information processing device 13 according to the present embodiment may include a generating unit, and the generating unit may generate a creator page of a registered user. The creator page is a web page, and may be configured so that each of a plurality of users registered in the information processing device 13 according to the present embodiment can view their own creator page. The generating unit may generate a creator page when a user is registered in the information processing device 13 according to the present embodiment. The generating unit generating a creator page means that a registered user can view a web page that displays information associated with the user on a registered user terminal. The registered user terminal is a terminal used by a user registered in the information processing device 13 according to the present embodiment. The creator page can be viewed only by a user registered in the information processing device 13 according to the present embodiment, and may be viewable by, for example, authenticating the user by an ID number and a password set when the user registered in the information processing device 13 according to the present embodiment.

[0094] In the creator page, the registered user can view and manage the registered user's name, published media, distribution management, advertisement search, performance management, report management, reward management, message box, affiliate introduction, etc. The information processing device 13 according to the present embodiment can post the contents of information transmitted and received between the registered user terminal, such as a request for video production from the registered user, video authentication, and display of the procedure for publishing a video, on the creator page. The registered user can display the creator page on the registered user terminal and execute the transmission and reception of information between the information processing device 13 according to the present embodiment and the registered user terminal, such as contact from the information processing device 13 according to the present embodiment and submission of a video, on the creator page. The registered user accesses the creator page via the registered user terminal, displays the creator page on the registered user terminal, and views the creator page. The registered user terminal accepts the input of an ID number and a password by the registered user, and transmits the ID number and password to the information processing device 13 according to the present embodiment. The information processing device 13 according to the present embodiment authenticates the registered user using the received ID number and password, and transmits information indicating that the registered user has been authenticated to the registered user terminal. By receiving the information indicating that the user has been authenticated, the registered user terminal becomes able to connect to the creator page.

[0095] Furthermore, the generation unit may generate a chat space on the creator page by treating a registered user who uses a registered user terminal and the information processing device 13 according to this embodiment as one group on the creator page. The information processing device 13 according to this embodiment can provide information to registered users by writing information in the chat space on the creator page. The information processing device 13 according to this embodiment may write in the chat space in response to an input by an administrator of the information processing device 13, or may automatically generate a response to a post made by a registered user in response to the content of a post made by a user in the chat space, and write the generated response in the chat space.

[0096] The information processing device 13 according to this embodiment may transmit to the registered user terminal, or may post on the registered user's creator page, or may write in a chat, procedures to be executed in the registered user terminal from sending the video request information to the registered user terminal, through posting of a video created based on the video request information to an SNS, until a remuneration is paid to the registered user. The information processing device 13 according to this embodiment may store in the storage unit 22 procedure information describing procedures to be executed in the registered user terminal from sending the video request information to the registered user terminal, through posting of a video created based on the video request information to an SNS, until a remuneration is paid to the registered user, and may read out the procedure information from the storage unit 22 when transmitting the video request information to the registered user terminal, and transmit the procedure information to the registered user terminal simultaneously with the video request information.

[0097] The information processing device 13 according to the present embodiment may further include a status display unit. The status display unit may display, for an accepted user who has accepted a video production request, a status indicating the current procedure among the procedures executed in a registered user terminal from the time when video request information is transmitted to an SNS, until a video produced based on the video request information is posted to the SNS, and a remuneration is paid to the user, on the creator page of the user, or may write the status in a chat. The status display unit may read out the procedure information from the storage unit 22, select a procedure to be performed next to the status from among the procedures described in the procedure information, and display, for the accepted user who has accepted a video production request, the procedure to be performed next together with the status on the creator page of the user, or may write the status in a chat.

[0098] As described above, the present invention naturally includes various embodiments not described here. Therefore, the technical scope of the present invention is defined only by the invention-specifying matters related to the scope of the claims appropriate from the above description. [Explanation of symbols]

[0099] 10. Information Processing Systems 11a~11c Multiple registered user terminals 12 Client terminal 13. Information processing equipment 14. Communication Lines 21 CPU 22 Memory section 23 I / O (Input / Output Interface) 24 Display 25 Input section 211 First Reception Section 212 Request Department 213 Second Reception Section 214 Video request information generation unit 215 Compensation Management Department 221 User information storage unit 222 Request condition memory unit

Claims

1. It is possible to communicate with a plurality of registered user terminals used by a plurality of pre-registered registered users, and with a requester terminal; generating video request information based on the request conditions described in the request information received from the requester terminal; a request unit that transmits the video request information to one or more user terminals among the plurality of registered user terminals; a reward management unit that pays a reward to an accepted user for a video posted on an SNS, the video including content created by the accepted user who accepted the request, based on the video request information; a proposal unit that transmits proposal information describing proposed content details to the client terminal and / or the one or more user terminals; An information processing device comprising:

2. The information processing device according to claim 1 , further comprising a determination unit that determines whether the accepted user video is approved according to a predetermined standard before the accepted user video is posted on a social networking service.

3. The information processing device according to claim 1 , wherein the remuneration management unit determines the remuneration amount to be paid to the accepted user based on the number of times the accepted user video is played within a predetermined period of time.

4. The information processing apparatus according to claim 1 , further comprising a content storage unit that stores a content table in which the proposed content details are described, wherein the suggestion unit generates the proposed information based on the content table.

5. The information processing device according to claim 1 , wherein the suggestion unit proposes a plurality of content contents, and the requester terminal and / or the one or more user terminals select a desired content content from the plurality of content contents.

6. 2. The information processing device according to claim 1, further comprising an analysis unit that analyzes currently popular content in a social networking site and stores the content in a popular content table, and wherein the suggestion unit transmits suggested information about the currently popular content to the requester terminal and / or the one or more user terminals based on the request conditions and the popular content table.

7. The information processing device according to claim 1 , wherein the request conditions state whether or not the accepted user video is allowed to be used for secondary purposes.

8. The information processing device according to claim 1 , wherein the information about the registered users is classified according to attributes of the registered users and stored in a user information storage unit as registered user information.

9. The information processing device of claim 8, further comprising a request information sending unit that, upon receiving the request information from the requester terminal, searches the registered user information stored in the user information storage unit for registered user information that matches the request information, and automatically sends the video request information to the registered user corresponding to the registered user information that matches the request information.

10. The information processing device according to claim 1 , wherein all of the plurality of registered user terminals are allowed to view the requested information.

11. a generating unit that generates a creator page for a registered user; a status display unit that displays a status of the current procedure among the procedures that are executed in the registered user terminal from the time the video request information is sent until a remuneration is paid to the registered user on the creator page of the registered user; The information processing device according to claim 1 , further comprising:

12. In an information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered users and a requester terminal, a video request information generating step of generating video request information based on request conditions described in the request information received from the requester terminal; a request step of transmitting the video request information to one or more user terminals among the plurality of registered user terminals; a reward management step of paying a reward to the accepted user for the accepted user video posted on the SNS, including content created by the accepted user who accepted the request, based on the video request information; a proposal step of transmitting proposal information describing proposed content details to the requester terminal and / or the one or more user terminals; An information processing method comprising:

13. A computer that can communicate with a plurality of registered user terminals used by a plurality of pre-registered registered users and a requester terminal, a video request information function for generating video request information based on request conditions described in the request information received from the requester terminal; a request function for transmitting the video request information to one or more user terminals among the plurality of registered user terminals; a reward management function that pays a reward to an accepted user for a video posted on an SNS, the video including content created by the accepted user who accepted the request, based on the video request information; a proposal function for transmitting proposal information describing proposed content details to the requester terminal and / or the one or more user terminals; An information processing program that makes this possible.

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