Esg marketing total solution for entertainment companies

Abstract

The present specification describes a method for an operating server to provide a total ESG marketing solution for an entertainment company, comprising: receiving social values ​​for producible merchandiser (MD) products from a plurality of factory servers; displaying the social values ​​for the MD products through a terminal; receiving an order for the MD products through the terminal and transmitting it to the factory servers; and receiving carbon emissions and power consumption from the factory servers and displaying them through the terminals.

Description

Technology Field

[0001] This specification relates to a total solution for Environmental Social Governance (ESG) marketing for entertainment companies. Background Technology

[0003] The K-POP industry is experiencing rapid global growth and achieving massive economic success through various revenue streams, including albums, concerts, and merchandise. However, alongside this industrial expansion, issues regarding excessive plastic consumption and carbon emissions resulting from the production of physical albums and merchandise are coming to the forefront. Global fandoms are demanding sustainable products and operational practices, posing a new challenge for entertainment companies.

[0004] While entertainment companies' existing merchandise business models are designed to encourage multiple purchases and repurchases by fans, they conflict with the fans' demands for eco-friendliness due to the excessive use of plastic materials. Business models such as random cards may be effective for increasing sales, but they increase the environmental burden and fail to align with ESG goals aimed at reducing carbon emissions. This is becoming a factor that weakens trust between entertainment companies and fandoms.

[0005] ESG management has established itself as an essential strategy for companies worldwide, and entertainment companies are also making various efforts to realize their ESG goals. However, most current ESG activities are concentrated on Scope 3 (indirect emissions), while there is a lack of tangible results in Scope 1 and 2 areas that are directly manageable, such as production processes and energy consumption. Furthermore, the process of preparing ESG reports and meeting disclosure standards is incurring excessive time and costs. The problem to be solved

[0007] The purpose of this specification is to implement an integrated ESG solution and the production of eco-friendly MD products utilizing recycled PVC.

[0008] Furthermore, the purpose of this specification is to implement a solution that contributes to strengthening the foundation for sustainable growth of entertainment companies, restoring trust with fandoms, and enhancing competitiveness in the global market.

[0009] The technical problems that this specification aims to solve are not limited to those mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art to which this specification belongs from the detailed description of the specification below. means of solving the problem

[0011] One aspect of the present specification may include a method for an operating server to provide an ESG marketing total solution for an entertainment company, comprising: receiving social values ​​for producible merchandiser (MD) products from a plurality of factory servers; displaying the social values ​​for the MD products through a terminal; receiving an order for the MD products through the terminal and transmitting it to the factory servers; and receiving carbon emissions and power consumption from the factory servers and displaying them through the terminals.

[0012] In addition, the social value may be based on the reduction in carbon emissions, the reduction in electricity consumption, and social contribution.

[0013] In addition, the step of displaying the social value for the above MD product can display the highest social value.

[0014] In addition, the step of receiving an order for the MD product through the terminal and transmitting it to the factory server can be transmitted to the factory server that transmitted the highest social value.

[0015] In addition, it may further include the step of evaluating the carbon emissions and power consumption for each of the entertainment companies.

[0016] In addition, it may further include the step of generating a sustainability report based on data collected for each of the above entertainment companies.

[0017] In addition, it may further include the step of receiving carbon emission and power consumption data for each production stage in real time from the factory server, detecting anomalies, and sending a notification to the factory server.

[0018] In addition, the reduction in carbon emissions mentioned above can be calculated based on the amount of CO2 emissions saved compared to conventional PVC when using recycled PVC.

[0019] Another aspect of the present specification is a system for providing a total ESG marketing solution for an entertainment company, comprising: a terminal, which is a device used by the entertainment company, receives order information for a Merchandiser (MD) product, displays the social value of the MD product and the entertainment company's 1) carbon emissions and 2) power consumption data, and can transmit and receive data in real time with an operation server; an operation server that receives the order information from the terminal, receives social value data for a producible MD product from a plurality of factory servers, transmits the order information to the factory servers, and receives carbon emissions and power consumption data from the factory servers and provides them to the terminal; and a factory server that manages a factory for producing the MD product, receives the order information from the operation server, calculates the social value for the MD product, and provides it to the operation server. Effects of the invention

[0021] According to the embodiments of the present specification, it is possible to implement the production of eco-friendly MD products utilizing recycled PVC and an integrated ESG solution.

[0022] Furthermore, it is possible to implement solutions that contribute to strengthening the foundation for sustainable growth of entertainment companies, restoring trust with fandoms, and enhancing competitiveness in the global market.

[0023] The effects obtainable in this specification are not limited to those mentioned above, and other unmentioned effects will be clearly understood by those skilled in the art to which this specification belongs from the description below. Brief explanation of the drawing

[0025] FIG. 1 is a block diagram for illustrating an electronic device related to the present specification. FIG. 2 is an example of an ESG marketing total solution system to which the present specification may be applied. FIG. 3 is an example of an ESG marketing total solution to which the present specification may be applied. FIG. 4 illustrates a dashboard of a terminal that can be applied to the present specification. FIG. 5 is an example of an LP sale made of recycled PVC that can be applied to the present specification. The accompanying drawings, included as part of the detailed description to aid in understanding the present specification, provide embodiments of the present specification and explain the technical features of the present specification together with the detailed description. Specific details for implementing the invention

[0026] Hereinafter, embodiments disclosed in this specification will be described in detail with reference to the attached drawings. Identical or similar components regardless of drawing symbols are assigned the same reference number, and redundant descriptions thereof will be omitted. The suffixes "module" and "part" used for components in the following description are assigned or used interchangeably solely for the ease of drafting the specification and do not have distinct meanings or roles in themselves. Furthermore, in describing the embodiments disclosed in this specification, if it is determined that a detailed description of related prior art could obscure the essence of the embodiments disclosed in this specification, such detailed description will be omitted. Additionally, the attached drawings are intended only to facilitate understanding of the embodiments disclosed in this specification; the technical concept disclosed in this specification is not limited by the attached drawings, and it should be understood that they include all modifications, equivalents, and substitutions that fall within the concept and technical scope of this specification.

[0027] Terms including ordinal numbers, such as first, second, etc., may be used to describe various components, but said components are not limited by said terms. These terms are used solely for the purpose of distinguishing one component from another.

[0028] When it is stated that one component is "connected" or "connected" to another component, it should be understood that while it may be directly connected or connected to that other component, there may also be other components in between. On the other hand, when it is stated that one component is "directly connected" or "directly connected" to another component, it should be understood that there are no other components in between.

[0029] A singular expression includes a plural expression unless the context clearly indicates otherwise.

[0030] In this application, terms such as “comprising” or “having” are intended to specify the existence of the features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, and should be understood as not precluding the existence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

[0031] FIG. 1 is a block diagram for illustrating an electronic device related to the present specification.

[0032] The above electronic device (100) may include a wireless communication unit (110), an input unit (120), a sensing unit (140), an output unit (150), an interface unit (160), a memory (170), a control unit (180), and a power supply unit (190), etc. Since the components illustrated in FIG. 1 are not essential for implementing the electronic device, the electronic device described herein may have more or fewer components than those listed above.

[0033] More specifically, among the above components, the wireless communication unit (110) may include one or more modules that enable wireless communication between the electronic device (100) and a wireless communication system, between the electronic device (100) and another electronic device (100), or between the electronic device (100) and an external server. Additionally, the wireless communication unit (110) may include one or more modules that connect the electronic device (100) to one or more networks.

[0034] This wireless communication unit (110) may include at least one of a broadcast receiving module (111), a mobile communication module (112), a wireless internet module (113), a short-range communication module (114), and a location information module (115).

[0035] The input unit (120) may include a camera (121) or video input unit for inputting a video signal, a microphone (122) or audio input unit for inputting an audio signal, and a user input unit (123, e.g., a touch key, a mechanical key, etc.) for receiving information from a user. Voice data or image data collected from the input unit (120) may be analyzed and processed into a control command by the user.

[0036] The sensing unit (140) may include one or more sensors for sensing at least one of information within the electronic device, information about the surrounding environment surrounding the electronic device, and user information. For example, the sensing unit (140) may include at least one of a proximity sensor (141), an illumination sensor (142), a touch sensor, an acceleration sensor, a magnetic sensor, a gravity sensor (G-sensor), a gyroscope sensor, a motion sensor, an RGB sensor, an infrared sensor (IR sensor: infrared sensor), a fingerprint sensor (finger scan sensor), an ultrasonic sensor, an optical sensor (e.g., see camera (121)), a microphone (see 122), a battery gauge, an environmental sensor (e.g., a barometer, a hygrometer, a thermometer, a radiation detection sensor, a heat detection sensor, a gas detection sensor, etc.), and a chemical sensor (e.g., an electronic nose, a healthcare sensor, a biometric sensor, etc.). Meanwhile, the electronic device disclosed in this specification can utilize information sensed by at least two of these sensors in combination.

[0037] The output unit (150) is intended to generate output related to sight, hearing, or touch, and may include at least one of a display unit (151), an acoustic output unit (152), a haptic module (153), and an optical output unit (154). The display unit (151) may form a layered structure with a touch sensor or be formed integrally to implement a touch screen. Such a touch screen functions as a user input unit (123) that provides an input interface between the electronic device (100) and the user, and at the same time can provide an output interface between the electronic device (100) and the user.

[0038] The interface section (160) serves as a passage for various types of external devices connected to the electronic device (100). This interface section (160) may include at least one of a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device equipped with an identification module, an audio I / O (Input / Output) port, a video I / O (Input / Output) port, and an earphone port. In response to an external device being connected to the interface section (160), the electronic device (100) can perform appropriate control related to the connected external device.

[0039] Additionally, the memory (170) stores data that supports various functions of the electronic device (100). The memory (170) can store a number of application programs (or applications) running on the electronic device (100), data for the operation of the electronic device (100), and commands. At least some of these application programs may be downloaded from an external server via wireless communication. Also, at least some of these application programs may exist on the electronic device (100) from the time of shipment for the basic functions of the electronic device (100) (e.g., phone incoming and outgoing functions, message receiving and outgoing functions). Meanwhile, the application programs may be stored in the memory (170), installed on the electronic device (100), and driven by the control unit (180) to perform the operation (or function) of the electronic device.

[0040] In addition to operations related to the application program, the control unit (180) typically controls the overall operation of the electronic device (100). The control unit (180) can provide or process appropriate information or functions to the user by processing signals, data, information, etc. that are input or output through the components described above, or by running an application program stored in memory (170).

[0041] Additionally, the control unit (180) can control at least some of the components examined together with FIG. 1 in order to run an application program stored in memory (170). Furthermore, the control unit (180) can operate at least two or more of the components included in the electronic device (100) in combination with each other to run the application program.

[0042] The power supply unit (190) receives external power and internal power under the control of the control unit (180) and supplies power to each component included in the electronic device (100). This power supply unit (190) includes a battery, and the battery may be a built-in battery or a replaceable battery.

[0043] At least some of the above components may operate in cooperation with each other to implement the operation, control, or control method of an electronic device according to various embodiments described below. Additionally, the operation, control, or control method of the electronic device may be implemented on the electronic device by running at least one application program stored in the memory (170).

[0044] In this specification, the server and the terminal may include some and / or all of the components of the electronic device (100).

[0045] FIG. 2 is an example of an ESG marketing total solution system to which the present specification may be applied.

[0046] Referring to FIG. 2, the ESG marketing total solution system includes a user (entertainment company) terminal (200), an operation server (210) for managing and operating the ESG marketing total solution, and a local server (220) of a factory producing one or more LPs, which can be connected to each other to transmit and receive data.

[0047] An entertainment company can use the ESG marketing total solution through an application (or web-based service) installed on the terminal (200).

[0048] For example, the user terminal (200) is a device used by an entertainment company to utilize the ESG marketing total solution, and includes devices such as smartphones, tablets, and PCs. An application (or web-based service) is installed on this terminal, through which order input, production status check, and carbon emissions and ESG data can be managed. The user terminal (200) is directly connected to the operation server (210) to transmit and receive data in real time, and can support the entertainment company's eco-friendly MD management and achievement of ESG goals.

[0049] In addition, the main functions of the terminal (200) include inputting order information and monitoring order status, real-time data visualization, and downloading ESG reports. Through the terminal (200), the user (entertainment company) can input order quantity, design requirements, delivery deadlines, etc., and can view production progress and estimated completion times. In addition, they can analyze sustainable management activities by checking environmental data such as carbon emissions and power consumption. All data is provided in the form of a user-friendly dashboard, and if necessary, reports for ESG disclosure can be generated and downloaded immediately.

[0050] The operation server (210) is responsible for operating the ESG marketing total solution, manages data transmission and reception between the user terminal (200) and the factory server (220), and centrally controls the entire system. The operation server (210) processes order information and transmits it to the appropriate factory server (220), and can analyze environmental data such as carbon emissions and power consumption based on data collected from the factory. Through this, it can automatically generate a sustainability report that meets ESG standards and provide it to the user terminal (200).

[0051] For example, the operation server (210) can perform roles such as order management, carbon reduction data processing, ESG report generation, and data security. Based on order data, it can optimize the factory's production schedule and automate the calculation of carbon emissions for achieving ESG goals by aggregating process data in real time. Additionally, it can securely store all data through a database and enhance security through user authentication and data encryption. The operation server (210) can be simultaneously connected to multiple factory servers (220) to effectively manage multiple orders.

[0052] The local server (220) of the factory is a server installed inside the factory that produces LP, manages the production process, and can transmit and receive real-time data with the operation server (210). The local server optimizes the production line based on order data and can collect data such as carbon emissions, power consumption, and material consumption at each production stage. This data is transmitted to the operation server (210) and used to generate ESG reports.

[0053] The factory server (220) is connected to a process control system to track production data in real time and records quality inspection data to minimize defects in the production process. In addition, it is linked with IoT sensors to precisely measure carbon emissions and power consumption and provides data for process optimization. The factory server (220) analyzes the production capacity of each factory and cooperates with the operation server (210), thereby increasing the efficiency of resource allocation and production schedules between factories.

[0054] FIG. 3 is an example of an ESG marketing total solution to which the present specification may be applied.

[0055] Referring to FIG. 3, the operating server (210) can provide an ESG marketing total solution through the terminal (200), transmit and receive data in real time between the user terminal (200) and the factory server (220), and control the entire system. In addition, the terminal (200) can provide necessary information to the user through the dashboard UI of the ESG marketing total solution.

[0056] The operating server (210) evaluates the carbon emissions and power consumption of the user (S3000). The operating server (210) can evaluate the carbon emissions and power consumption based on data collected from the factory server (220) for each user authenticated from the user terminal (200).

[0057] In addition, during the evaluation process, the operating server (210) can perform analysis of production, logistics, and consumption data related to ordered MD products through an artificial intelligence model. Through this, the impact of orders requested by the user terminal (200) or orders already completed on the environment can be clearly identified, and the impact that may be exerted on the environment in the future can also be predicted.

[0058] For example, the operating server (210) can perform calculations based on standard carbon emission data stored in a database (e.g., CO2 emissions per ton of recycled PVC, power consumption standards). Through this, the operating server (210) can track cumulative carbon emissions and power consumption by analyzing the order history of each user, and evaluate sustainability by comparing this with ESG goals. This data can be provided to the user as a visible result through the terminal (200).

[0059] The operation server (210) receives the social value of the producible MD product from one or more factory servers (220) (S3010). The operation server (210) requests and receives the estimated social value of the producible MD product from one or more factory servers (220). In this process, the factory server (220) can calculate the social value based on the amount of carbon emission reduction, the amount of electricity usage reduction, and the social contribution. The operation server (210) can display the most environmentally friendly and efficient factory information on the terminal (200) before the user proceeds with the order.

[0060] For example, the factory server (220) can calculate the carbon reduction amount and power consumption reduction effect for each MD product based on the expected data of each process step (e.g., molding, plating, labeling, etc.). Since this social value may vary depending on the state of the factory, the operation server (210) compares the received data and selects the factory that provides the highest social value, and displays the selection result and detailed data on the terminal (200) to help the user make a rational decision.

[0061] More specifically, social value may be a value calculated by comprehensively combining carbon reduction (CO2 Reduction), power reduction, and social contribution to evaluate environmental contribution during the MD product production process, and can be calculated as follows.

[0062] First, carbon reduction can be calculated based on the CO2 emissions saved by using recycled PVC compared to conventional PVC. For example, if the CO2 emissions per ton of recycled PVC are 0.62 tons and for conventional PVC it ​​is 7.83 tons, then 1,000 ordered LP sheets (using 150kg PVC) would result in approximately 1.0815 tons of CO2. It can be reduced.

[0063] In addition, the amount of power saved can be calculated based on the power consumption reduced in the recycled PVC process. For example, if the consumption of 200 kWh in the existing process is reduced to 150 kWh through the recycled PVC process, a saving of 50 kWh is possible based on 1,000 sheets.

[0064] Finally, social contribution can be calculated by scoring carbon reductions and electricity savings. For example, if 10 points are awarded for a 1-ton reduction in carbon and 5 points for a 100kWh reduction in electricity, a carbon reduction of 1.0815 tons and an electricity savings of 50kWh can earn 10.815 points and 2.5 points, respectively.

[0065] By combining these, the final social value can be calculated by assigning weights to each element. For example, if the carbon reduction is combined at a ratio of 60%, the power saving at 30%, and the social contribution at 10%, resulting in a carbon reduction score of 10.815, a power saving score of 2.5, and a social contribution score of 13.315, the final social value can be calculated as 8.57.

[0066] The operation server (210) displays the user's carbon emissions, power consumption, and social value of the MD products that can be produced through the terminal (200) (S3020). The operation server (210) can integrate the data received from the factory server (220) and the user-specific environment data and display them on the user terminal (200) through a dashboard.

[0067] FIG. 4 illustrates a dashboard of a terminal that can be applied to the present specification.

[0068] Referring to FIG. 4, a dashboard of a user terminal (200) is exemplified, which can visually display data provided by an operating server (210). The dashboard can be designed to allow the user to intuitively understand the environmental contribution of the MD products ordered. Through this, the user can check carbon emissions (410), power consumption (420), and the estimated social value (430) of each MD product. The social value (430) is a value calculated by comprehensively calculating the carbon reduction amount, power saving effect, and social contribution of the MD products, and the highest social value can be displayed on the dashboard in the form of a number and a graph.

[0069] The operating server (210) updates data in real time to help users clearly understand the environmental impact of the production process before placing an order. This allows users to make decisions that consider ESG goals beyond simply selecting products, which can contribute positively to brand image and sustainability goals.

[0070] Again, referring to FIG. 3, the operation server (210) receives an MD product order through the terminal (200) and transmits it to the matching factory server (220) (S3030). The operation server (210) can receive and process the MD product order entered from the user terminal (200). The order data may include product type, order quantity, delivery date, and other additional requirements. The operation server (210) can verify this to confirm whether the order is valid and then store it in a database.

[0071] When order data is verified, the operation server (210) selects the factory server (220) that provides the highest social value. The order data is transmitted to the selected factory server (220), and the factory starts production based on this data. The operation server (210) can track the production progress of the factory server (220) in real time and update it on the terminal (200).

[0072] The operation server (210) receives carbon emissions and power consumption in real time from the factory server (220) for producing the MD product and displays them to the user through the terminal (200) (S3040). For example, when MD product production starts at the factory, the operation server (210) can receive data generated at each production stage in real time from the factory server (220). This data includes carbon emissions, power consumption, material consumption, etc., and the operation server (210) can process this to calculate the cumulative carbon emissions and power consumption per user.

[0073] The operation server (210) can transmit the calculated data to the user terminal (200) and display it on a dashboard. This allows the user to check the impact of the current production process on the environment in real time. Additionally, the operation server (210) can analyze the data to detect outliers (e.g., excessive power usage, carbon emissions higher than expected) and send a notification to the factory server (220) to resolve the issue.

[0074] The operation server (210) generates a sustainability report based on data collected per user (S3050). The operation server (210) generates a sustainability report that meets ESG disclosure standards (RE100, GRI, etc.) based on cumulative data per user (e.g., order history, carbon emissions, power consumption, estimated social value). The report is composed in the form of text, tables, graphs, etc., and can clearly show the environmental contribution of each user. The report is automatically generated in PDF or CSV format and can be provided so that it can be downloaded from the user terminal (200) or submitted for disclosure. Before generating the report, the operation server (210) verifies the data and structures it in a format that meets disclosure standards so that the user can receive a reliable report.

[0075] For example, the operating server (210) can generate a sustainability report through the following process.

[0076] 1. Data Collection

[0077] The operation server (210) collects data from the factory server (220) and the user terminal (200) and uses it as basic data for generating sustainability reports. The factory server (220) transmits data in real time, such as carbon emissions, power consumption, and the ratio of recycled materials used in the production process, for each user. At the same time, it receives user data such as order history, order volume, and MD product type from the user terminal (200) and manages it in an integrated manner. In addition, the operation server (210) ensures the report's compliance with disclosure standards by referencing external data required for ESG disclosure standards (RE100, GRI, ESRS, etc.).

[0078] 2. Data Analysis

[0079] The operating server (210) analyzes carbon emissions and power consumption based on collected data and calculates the reduction amount. The reduction in carbon emissions is the CO₂ reduced by using recycled PVC compared to the existing PVC process. The quantity is calculated, and the reduction in power consumption is calculated based on power consumption data by process. For example, 7.21 tons of CO₂ per ton compared to conventional PVC usage. If it has been reduced, the total reduction amount based on the order volume is calculated based on this. In addition, Scope 1 (direct emissions), Scope 2 (indirect emissions), and Scope 3 (supply chain emissions) data are evaluated separately according to ESG standards.

[0080] 3. Data Structuring

[0081] The operating server (210) structures the collected and analyzed data according to the disclosure standards. Carbon emissions, power consumption, reduction amounts, etc., are converted into tables, graphs, and charts and placed in each section of the report. For example, carbon emissions by factory are provided in the form of graphs organized in chronological order, and the effect of reducing power consumption is visualized in charts by process. This structured data is designed so that users can intuitively understand sustainable management performance.

[0082] 4. Report Generation

[0083] The operating server (210) automatically generates a sustainability report based on structured data. The report may consist of a summary section, a detailed data section, and an ESG performance evaluation section. The summary section includes major carbon reductions, power savings, and social value scores. The detailed data section provides data by factory and by order, and the ESG performance evaluation section analyzes whether ESG goals have been achieved according to RE100, GRI, and ESRS standards. The report is output in PDF and CSV formats so that users can utilize it as needed.

[0084] 5. Provision and Storage

[0085] The generated report can be uploaded to the dashboard of the user terminal (200) and provided so that the user can download it or use it for ESG disclosure purposes. The operation server (210) stores the generated report in a central database to support backup and history management, and stores it so that it can be reused when necessary. In addition, the report data can be used for various purposes, such as analyzing the performance of future sustainable management activities and preparing investor reports. Through this, the operation server (210) can provide the user with a reliable and efficient sustainable report solution.

[0086] FIG. 5 is an example of an LP sale made of recycled PVC that can be applied to the present specification.

[0087] Referring to Fig. 5, through the ESG marketing total solution, LPs are produced using recycled PVC, and carbon reduction effects and social value are calculated based on sales data of the produced products, thereby automatically generating a sustainability report that meets ESG disclosure standards.

[0088] The user requests the production of an LP using recycled PVC (S5000). For example, a user utilizing the ESG marketing total solution may request the production of an LP using recycled PVC through a terminal (200). This request is transmitted to the factory server (220) through the operation server (210), and the factory server may start the process of producing an LP using recycled PVC as a raw material.

[0089] LP products produced are sold to users (S5010). The produced LP products may be sold to entertainment companies. Additionally, data on the quantity of LP products sold, sales regions, and carbon emissions can be collected from the operation server (210) and used for sustainable management performance analysis.

[0090] The operation server (210) calculates the social value generated through LP production (S5020). The operation server (210) is connected to the factory server and can calculate the social value generated during the LP production process. More specifically, the social value is calculated by comprehensively evaluating carbon reduction, power saving, and social contribution, and can be used as basic data for generating a sustainability report based on ESG standards. For example, a social value score can be calculated based on the CO2 emissions reduced compared to conventional PVC and the reduced power consumption by using Recycle PVC.

[0091] The operating server (210) generates a sustainability report based on the calculated social value (S5030). The operating server (210) can automatically generate a sustainability report that meets the ESG disclosure standards based on the calculated social value data. For example, the report includes items such as carbon reduction amount, power saving amount, and social value score, which can be provided to the user through the user terminal (200). The generated report can be utilized by the user or the entertainment company for ESG disclosure purposes and can contribute to strengthening the brand image and realizing sustainable management.

[0092] The foregoing specification may be implemented as computer-readable code on a medium on which a program is recorded. A computer-readable medium includes all types of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include Hard Disk Drives (HDDs), Solid State Disks (SSDs), Silicon Disk Drives (SDDs), ROMs, RAMs, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, etc., and also include implementations in the form of carrier waves (e.g., transmission over the Internet). Accordingly, the above detailed description should not be interpreted restrictively in all respects and should be considered exemplary. The scope of this specification should be determined by a reasonable interpretation of the appended claims, and all modifications within the equivalent scope of this specification are included within the scope of this specification.

[0093] Furthermore, although the above description has focused on the services and embodiments, this is merely illustrative and does not limit the scope of this specification. Those skilled in the art will understand that various modifications and applications not exemplified above are possible without departing from the essential characteristics of the services and embodiments. For example, each component specifically shown in the embodiments may be modified and implemented. Differences related to such modifications and applications should be interpreted as being included within the scope of this specification as defined in the appended claims.

Claims

Claim 1 A method for an operating server to provide a total ESG marketing solution for an entertainment company, comprising: receiving social values ​​for producible merchandiser (MD) products from a plurality of factory servers; displaying the social values ​​for the MD products through a terminal; receiving an order for the MD products through the terminal and transmitting it to the factory servers; and receiving carbon emissions and power consumption from the factory servers and displaying them through the terminal. Claim 2 A method of providing, wherein the social value is based on the amount of carbon emission reduction, the amount of electricity consumption reduction, and social contribution. Claim 3 In paragraph 2, the step of displaying the social value of the MD product is a method of providing that displays the highest social value. Claim 4 In paragraph 3, the step of receiving an order for the MD product through the terminal and transmitting it to the factory server is a method of providing, wherein the order is transmitted to the factory server that transmitted the highest social value. Claim 5 A method of providing, further comprising the step of evaluating the carbon emissions and power consumption for each of the entertainment companies in paragraph 4. Claim 6 A method of providing, further comprising the step of generating a sustainability report based on data collected for each of the entertainment companies in paragraph 5. Claim 7 A method of providing, further comprising the step of receiving carbon emission and power consumption data for each production stage in real time from the factory server, detecting anomalies, and transmitting a notification to the factory server in claim 6. Claim 8 A method of providing, wherein the reduction in carbon emissions in paragraph 7 is calculated based on the amount of CO2 emissions saved compared to conventional PVC when using recycled PVC. Claim 9 A system for providing a total ESG marketing solution for an entertainment company, comprising: a device used by the entertainment company, a terminal capable of receiving order information for a Merchandiser (MD) product, displaying the social value of the MD product and the entertainment company’s 1) carbon emissions and ) power consumption data, and transmitting and receiving data in real time with an operation server; an operation server capable of receiving the order information from the terminal, receiving social value data for producible MD products from a plurality of factory servers, transmitting the order information to the factory servers, and receiving carbon emissions and power consumption data from the factory servers and providing them to the terminal; and A factory server capable of managing a factory for producing the above MD product, receiving the above order information from the above operation server, and calculating the social value of the above MD product and providing it to the above operation server; A system including

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