Content-Based Digital Revenue and Experience Platform

Abstract

The invention transforms content consumption into a direct revenue-generating structure, enabling users to obtain information about, book, or purchase products, services, or experiences that interest them without leaving the content they are watching. It establishes a direct link between content and commercial action, unlike traditional advertising and product placement models, converting user interest into real-time economic value. It creates a sustainable commercial model that continues to generate revenue as long as the content remains live, generating commission income from purchases and reservations made through the Tivibu platform, creating additional revenue from partnerships with hotels, restaurants, travel, retail, and e-commerce companies, and transforming the Tivibu platform from a broadcasting platform solely generating subscription revenue into a revenue-generating digital commerce platform.This innovation increases the average revenue per user (ARPU), reduces the need for new investments to generate additional revenue from the existing Tivibu customer base, and increases Türk Telekom's digital service revenues. It also provides significant advantages for content creators and production companies, enabling them to earn from interactions and commercial transactions within the content, whereas in existing systems, creators only earn from broadcasting rights, sponsorships, and advertising revenue. It extends the economic lifespan of content and creates new revenue models for creators. From the user's perspective, it eliminates the need for additional searches to find products, services, or experiences of interest while watching content, allows access to information and purchasing processes through a single platform, improves user experience, reduces time loss, and offers a more personalized content experience.It is related to a content-based digital revenue and experience platform that offers an innovative solution improving user experience, creating new revenue streams for content creators, and transforming Türk Telekom's Tivibu platform from a content consumption platform into a revenue-generating digital ecosystem, thus establishing a new business model in the telecommunications and digital broadcasting sectors.

Description

1 TARIFF Content-Based Digital Revenue and Experience Platform Technical Area 5 The invention is designed for use on television and media platforms that deliver digital content. the products, brands, places, travel destinations, events and included in the content By analyzing experience elements with artificial intelligence technologies, it understands user requests. 10 It is related to a transformative, content-based digital revenue and experience platform. State of the Art Today, IPTV and digital streaming platforms primarily focus on content delivery, content recommendation, and 15 It is designed around displaying advertisements. Users can view movie, TV series, sports, or documentary content. platforms can watch and generate revenue primarily from subscription fees and advertising revenue. It obtains this through. In current systems, users are interested in the content during the process. an integrated system with which one can interact regarding products, places, services or experiences No structure is found. Users see a product, restaurant, hotel, 20 within the content. They go outside the platform when they want to learn about a travel destination or life experience. going out, using different applications, or doing further research online. They are forced to. Furthermore, the product placement and advertising models used today, It is far from measuring user interest and mostly operates on a passive display logic. This Therefore, the sense of interest and curiosity created within the content has commercial value of 25. It cannot be converted into a purchase that users might make based on their input from the content. or reservation processes cannot be managed by the platform. Current digital broadcast Content creators and production companies on these platforms generate a large portion of their revenue from advertising and sponsorship. and derives from broadcasting rights, user feedback generated during content viewing It is not possible to generate consistent and measurable revenue from their interactions. In the case of Türk Telekom specifically, 30 When evaluated, users' content consumption habits on the Tivibu platform were found to be... Although this can be analyzed, this interest is directed towards Türk Telekom products and services, and business partnerships. an integrated structure that enables the conversion of revenue into on-platform trading. This is not the case. This situation makes content with high user engagement economically unfeasible. This prevents its potential from being fully realized. As a result, 35 Current systems are unable to establish a direct link between content consumption and commercial actions. 2 They are failing to capitalize on opportunities to generate revenue without disrupting user experience, and both significant revenue potential for both platform operators and content creators This causes it to remain unused. Due to the negative consequences described above, and Due to the inadequacy of existing solutions on the subject, an improvement is needed in the relevant technical field. It has been made necessary to do so. 5 Purpose of the Invention The invention aims to eliminate the disadvantages of the existing technology and to introduce new technologies into the relevant field. It is related to a content-based digital revenue and experience platform designed to bring advantages. 10 The main purpose of the invention is to analyze the TV series, movies, sports, documentaries and other content that users watch. by transforming the interest and curiosity they feel during this time into direct income-generating interactions, Turkish The goal is to create a new generation revenue model for telecommunications. Another purpose of the invention is to include products, brands, places, and travel within the content. by analyzing points, activities and experience elements using artificial intelligence technologies The goal is to provide interactive content based on user requests. Another purpose of the invention is to allow users to access the relevant product or service without leaving the content they are viewing. so that they can get information, make reservations, and make purchases. to be able to do so or from the campaigns and services offered by Türk Telekom to enable them to benefit from; Türk Telekom's products and services implemented within the content. Commission income from service sales, with hotel, restaurant, tourism, retail and e-commerce companies. 25 will be created from partner revenues from collaborations, production companies and brands. Interaction-based advertising and sponsorship revenue will be offered based on user behavior. Additional revenue from the sale of personalized Turk Telekom products and services, Tivibu platform Transaction-based revenue from reservations, memberships, and digital service transactions conducted through the platform. The aim is to enable them to obtain it; by offering an additional revenue model to production companies and content creators. The goal is to enable all stakeholders in the content ecosystem to generate economic value; 30 By transforming Tivibu from a streaming platform where only content is watched, to a platform where users It enables action to be taken by drawing inspiration from the content, and for Türk Telekom, every interaction is a measurable commercial transaction. transforming it into a new generation digital experience and revenue platform that can convert value The aim is to transform content consumption into a structure that directly generates revenue for the first time, thereby benefiting users. a direct link between content and commercial action without interrupting the experience 35 The goal is to establish user engagement, unlike traditional advertising and product placement models. 3 The goal is to enable the conversion of content into economic value in real time; content is live. The goal is to create a sustainable business model that continues to generate revenue as long as it operates; Tivibu commission income from purchases and reservations made through the platform. obtaining, establishing businesses with hotel, restaurant, travel, retail and e-commerce companies generating additional revenue from partnerships, making Tivibu a platform that only generates subscription revenue. transformed from a streaming platform into a revenue-generating digital commerce platform. conversion, increase average revenue per user (ARPU), existing Reducing the need for new investments to generate additional revenue from Tivibu's customer base, Turkish The goal is to increase Telekom's digital service revenue; content creators and production This also provides significant advantages for companies. In current systems, producers only have 10 While generating revenue through broadcasting rights, sponsorships, and advertising, this invention thanks to the interaction and commercial transactions that take place within the content. This extends the economic lifespan of the content and creates new revenue streams for producers. models are formed; when evaluated from the user's perspective, interest is shown during the content. No additional search is required to access the products, services, or experiences mentioned. 15 This eliminates the need for separate sections; information and purchasing processes can be accessed through a single platform. This improves user experience while reducing wasted time and making it more personalized. It offers a content experience; improving user experience, generating new revenue for content creators. the sources that make up Türk Telekom's Tivibu platform from a content consumption platform It aims to offer an innovative solution that transforms into a revenue-generating digital ecosystem. In this respect, 20 It deviates from existing techniques and creates a new era in the telecommunications and digital broadcasting sectors. It presents a business model. Figures that will help understand the invention. Figure 1 shows the general architecture of the system that is the subject of the invention. 25 Explanation of Part References 1. Tivibu Broadcasting Platform 2. User Access Device 3. Content Flow Engine 30 4. Content Analysis Engine 5. Scene Identification and Matching Engine 6. User Interest Detection Engine 7. Interaction Request Module 8. Experience Conversion Engine 35 9. Partnership Management Platform 4 10. Commercial Transaction Engine 11. Revenue Sharing Engine 12. Producer Revenue Management Module 13. Turk Telekom Revenue Management Module 14. User Experience Protection Layer 5 15. Analytical and Conversion Measurement Engine 16. Digital Experience Marketplace Detailed Description of the Invention In this detailed explanation, the preferred applications of the invention are described only in terms of how the invention is better This is provided to ensure understanding and to limit the scope of protection of the invention. It is not of that quality. The invention relates to a content-based digital revenue and experience platform. The platform aims to increase content consumption by 15 by transforming it into a structure that generates direct revenue, allowing users to remain engaged with the content they are watching. so that they can get information about products, services or experiences that interest them, and make reservations. It enables users to do so or make a purchase. Thus, the content... A direct link is being established between commercial actions, traditional advertising and product placement. Unlike other models, user interest translates into real-time economic value. It is being transformed. Thanks to this invention, a sustainable system continues to generate revenue as long as the content remains online. A commercial model is being created. Purchases made through the Tivibu platform and Commission income is generated from reservation transactions, hotels, restaurants, travel, retail 25 And additional income is generated through partnerships established with e-commerce companies. Thus The Tivibu platform has been transformed from a broadcasting platform that only generates subscription revenue. being transformed into a digital commerce ecosystem, average revenue per user (ARPU) is being increased and additional revenue is being generated from the existing customer base without requiring new investment. It is available. 30 The platform also offers a new revenue model for content creators and production companies. It offers. In the current systems, revenue comes only from broadcasting rights, sponsorship and advertising income. Content creators who can benefit from this invention will be able to utilize user interaction during content creation. It can also generate revenue from interactions and commercial transactions. Thus, the content's 35 their economic lifespan is extended and sustainable revenue sources are created for content providers. is being created. From the user's perspective, it means accessing products, services, or experiences of interest while viewing the content. There is no need to search on separate platforms for this; information, reservations, and 5 Purchase transactions can be completed through a single platform. This allows users to... the experience is being improved, transaction time is being reduced, and a personalized digital experience is being created. It is presented. In a preferred application of the platform in question, Tivibu Broadcasting Platform (1) content 10 It transmits to the User Access Device (2). The Content Streaming Engine (3) manages the streaming. It enables the simultaneous analysis of the content. Content Analysis Engine (4) The published content automatically includes product, location, service, and experience elements. The Scene Identification and Matching Engine (5) identifies the detected elements. It matches with commercial opportunities. User Interest Detection Engine (6) determines which scene the user is interested in. 15 or determines that the user is interested in the element. The Interaction Request Module (7) determines the user's content. It allows the user to request information about the relevant element without interrupting the experience. Experience Transformation Engine (8) converts elements of interest within the content into purchases, reservations or converts into service acquisition processes. Partnership Management Platform (9) related product 20 or provides integration with service providers. Purchase Commercial Transaction Engine (10) It handles purchase, reservation, or application processes. From the completed transactions... The revenues obtained are calculated by the Revenue Sharing Engine (11) and Producer Revenue There was a prior agreement between the Management Module (12) and the Türk Telekom Revenue Management Module (13). It is distributed according to defined rules. User Experience Protection Layer (14) all 25 commercial transactions are carried out without interrupting the content viewing experience. It provides. The Analytics and Conversion Measurement Engine (15) user interactions and commercial Digital Experience Marketplace (16) analyzes conversion rates and interest generated from content. It functions as a central platform that transforms economic value. In another preferred application of the platform, the subject of the invention is user-generated content. Viewing, information requests, reservations, and purchases made during the monitoring process The operations are recorded by the Analytical and Conversion Measurement Engine (15). Using the analysis results obtained, which content, products or services have higher rankings? It has been determined that it provides transformation. 35 6 These analysis results are Partnership Management via Digital Experience Marketplace (16) User interest is transferred to the platform (9) and the products, services or campaigns of the business partners, Content type and conversion rates are taken into consideration when dynamically matching content. Therefore... The relationship between content and business opportunities is constantly being optimized, providing users with more... Proposals with a high level of interest are presented. 5 Commission income from commercial transactions performed Revenue Sharing Engine (11) is calculated automatically by the Producer Revenue Management Module (12) and Turkish Telekom Revenue Management Module (13) according to predetermined sharing ratios is distributed. This ensures transparency between content creators, platform operators, and business partners. An automated and sustainable revenue sharing model is being created. This structure allows the system to only analyze user interactions that occur during content creation. It not only converts these into commercial transactions, but also collects the resulting conversion data. By using 15, we continuously optimize content recommendations, partner matching, and revenue management. It creates an adaptive digital experience ecosystem.

Claims

7 REQUESTS 1. Transforming content consumption into a direct revenue-generating structure, based on what users watch. Information about products, services, or experiences that interest them, without leaving the content. 5 providing, creating a direct link between content and commercial action, traditional Unlike advertising and product placement models, it engages user interest in real time. content that can be converted into economic value, generating revenue as long as it remains online. creating an ongoing sustainable business model through the Tivibu platform Commission income is earned from completed purchase and reservation transactions. the establishment of businesses with hotel, restaurant, travel, retail and e-commerce companies generating additional revenue from partnerships, Tivibu platform's sole revenue from subscriptions Transforming from a publishing platform that produces content to a revenue-generating digital commerce platform. conversion to a platform, average revenue per user (ARPU) increasing the number of new investments to generate additional revenue from the existing Tivibu customer base. reducing the need for it, increasing Türk Telekom's digital service revenues providing significant advantages for content creators and production companies, In current systems, producers only get broadcasting rights, sponsorships, and advertising. while generating revenue through its income, this invention allows for the inclusion of content within the content. enabling it to receive a share from the interactions and commercial transactions that take place, 20 extending the economic lifespan of content and creating new revenue models for producers, From the user's perspective, the content reflects their interest in the following products or services. or eliminating the need for additional searches to access information and experiences, enabling users to access purchasing processes through a single platform content that improves your experience, reduces wasted time, and is more personalized. 25 providing an experience, improving user experience, and generating new revenue for content creators. resources that constitute and Türk Telekom’s Tivibu platform for content consumption It offers an innovative solution that transforms the platform into a digital ecosystem that generates revenue, Introducing a new business model in the telecommunications and digital publishing sectors. It is a content-based digital revenue and experience platform, and its feature is; 30 Tivibu broadcasting forms the basic broadcasting infrastructure through which content is delivered to the user. platform (1), User access device (2) that enables the user to access content. A content streaming engine that enables the broadcasting of movies, series, sports and other content (3), Automatically detect product, location, service, and experience elements within the content. 35 content analysis engine (4), 8 Scene identification and matching that pairs identified elements with relevant business opportunities. engine (5), User interest detection analyzes which scene or element the user is interested in. engine (6), 5 that allow users to request information or actions without disrupting their content experience. Interaction request module (7), Experiences that turn products, services, or experiences seen in the content into commercial action. conversion engine (8), Business that enables integration with hotels, restaurants, travel, e-commerce and other business partners. Partnership management platform (9), 10 commercial system that enables purchasing, booking and application processes. Processing engine (10), This ensures that the generated revenue is distributed among Türk Telekom, the producer, and its business partners. Revenue sharing engine (11), Producer revenue management 15 enables content providers to generate revenue from interactions. module (12), Turkish company that converts and reports commercial transactions generated through Tivibu into revenue. Telecom revenue management module (13), ensuring all processes are carried out without interrupting the content experience. User experience protection layer (14), 20 Analytics and conversion tools that analyze which content and experiences generate revenue. measuring motor (15), a central platform that transforms the interest and curiosity generated by content into economic value digital experience marketplace (16) It includes. 25

Images