Multimedia data display method and device, electronic equipment and storage medium

Abstract

The invention relates to the technical field of multimedia, in particular to a multimedia data display method and device, electronic equipment and a storage medium, and the method comprises the steps: displaying a target page; in response to a trigger operation of the first account for the target page, displaying a multimedia data playing page in which the target multimedia data is displayed in a full screen; wherein the multimedia data playing page comprises a first bottom navigation area and a first multimedia display area, the first bottom navigation area is an area except the first multimedia display area in the multimedia data playing page, and a part of content in the target multimedia data is displayed in the first multimedia display area; contents except partial contents in the target multimedia data are displayed in the first bottom navigation area through a transparent background and / or a Gaussian blur background. According to the scheme, the shielding of the bottom navigation area on the content of the target multimedia data can be avoided, and the watching experience of the first account is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to a multimedia data display method, device, electronic device and storage medium. Background Art

[0002] With the development of technology, the screens of terminal devices are getting bigger and bigger, and displaying multimedia data content on a larger scale is a widespread demand of terminal accounts.

[0003] Figure 1 It is a schematic diagram for displaying multimedia data in related technologies, such as Figure 1 As shown, in the related technology, the background color of the bottom navigation area of ​​the multimedia data playback page is black, and the bottom navigation area is set above the multimedia data content, which blocks the content of the multimedia data, affects the viewing experience of the terminal account, reduces the playback time and playback efficiency of the multimedia data, thereby increasing the frequency of the terminal account exiting the viewing of the multimedia data, and further increases the consumption of system resources in the multimedia data display process. Summary of the invention

[0004] The present disclosure provides a multimedia data display method, device, electronic device and storage medium to at least solve the problem in the related art that the viewing experience of the terminal account is affected, the playback time and playback efficiency of the multimedia data are reduced, thereby increasing the frequency of the terminal account exiting the multimedia data viewing, and further increasing the consumption of system resources in the multimedia data display process. The technical solution of the present disclosure is as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a multimedia data presentation method is provided, including:

[0006] Display the target page;

[0007] In response to a trigger operation of the first account on the target page, displaying a multimedia data playback page, wherein the multimedia data playback page displays the target multimedia data in full screen;

[0008] Among them, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is the area of ​​the multimedia data playback page except the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data except the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0009] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and before displaying the target page, the method further includes:

[0010] Displaying a target setting page; the target setting page includes a first full-screen opening control;

[0011] In response to an opening operation of the first account on the first full-screen opening control, displaying the first full-screen opening control in a preset form and opening a full-screen display function;

[0012] The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes:

[0013] In response to a trigger operation of the first account on the target page, and in the case where it is determined that the first account turns on a full-screen display function, the multimedia data playback page is displayed.

[0014] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the displaying the target page includes:

[0015] If the first account does not enable the full-screen display function, display the target page; the target page includes full-screen prompt information, and the full-screen prompt information is used to prompt whether to enable the full-screen display function when there is multimedia data currently displayed in full screen;

[0016] The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes:

[0017] In response to the triggering operation of the first account on the full-screen prompt information, displaying a target setting page; the target setting page includes a first full-screen opening control;

[0018] In response to an opening operation of the first account on the first full-screen opening control, displaying the first full-screen opening control in a preset form and opening a full-screen display function;

[0019] In response to a triggering operation on the target setting page, the multimedia data playing page is displayed.

[0020] In an optional embodiment, the display target setting page includes:

[0021] Displaying an initial setting page; the initial setting page includes a first setting control and a first bottom guide erase control;

[0022] In response to a trigger operation of the first account on the first setting control, displaying a target setting page; in response to a trigger operation on the first bottom guide erase control, displaying the first bottom guide erase control in a preset form and enabling a bottom guide erase function;

[0023] After displaying the multimedia data playback page, the method further includes:

[0024] When the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area through a Gaussian blurred background, in response to an erasing operation of the first account on the Gaussian blurred background, the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area with a transparent background.

[0025] In an optional embodiment, the target multimedia data is full-screen data in the multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the display target page includes:

[0026] Displaying the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is an area of ​​the multimedia data collection page except the second bottom navigation area, the second multimedia display area displays the related content of the multimedia data collection, and the background color of the second bottom navigation area is black;

[0027] The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes:

[0028] In response to a trigger operation of the first account on the multimedia data collection page, displaying the multimedia data playback page, wherein the multimedia data playback page sequentially displays full-screen data of each set in the multimedia data collection in full screen;

[0029] Among them, the first multimedia display area displays partial contents of each set of full-screen data in sequence, and the first bottom navigation area displays contents of each set of full-screen data except the corresponding partial contents in sequence through a transparent background and / or a Gaussian blurred background.

[0030] In an optional embodiment, the second multimedia display area includes a full-screen data recommendation entrance, and the displaying of the multimedia data playback page in response to the triggering operation of the first account on the multimedia data collection page includes:

[0031] In response to the triggering operation of the first account on the full-screen data recommendation entry, the multimedia data playback page is displayed.

[0032] In an optional embodiment, the second multimedia display area includes full-screen data prompt information and a full-screen data viewing control, the full-screen data prompt information is used to prompt that the multimedia data collection includes target multimedia data for full-screen display; the displaying of the multimedia data playback page in response to the triggering operation of the first account on the multimedia data collection page includes:

[0033] In response to a triggering operation of the first account on the full-screen data viewing control, the multimedia data playback page is displayed.

[0034] In an optional embodiment, the method further includes:

[0035] Displaying a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second setting control and a publishing control;

[0036] In response to a trigger operation of the second account on the second setting control, displaying a first setting window on the multimedia data publishing page; the first setting window includes a second full-screen start control;

[0037] In response to a triggering operation of the second account on the second full-screen opening control, displaying the second full-screen opening control in a preset form;

[0038] In response to a closing operation of the second account on the first setting window, closing the first setting window;

[0039] In response to the triggering operation of the second account on the publishing control, the target multimedia data with a full-screen display function is generated.

[0040] In an optional embodiment, the target multimedia data is multimedia data that meets preset conditions in a target application, the multimedia data playback page is a page in the target application for displaying the target multimedia data, and the display target page includes:

[0041] Display the target page; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area is an area of ​​the target page except the third bottom navigation area, and the background color of the third bottom navigation area is black;

[0042] The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes:

[0043] In response to the triggering operation of the first account on the target page, displaying a second setting window; the second setting window includes a third full-screen opening control;

[0044] In response to the triggering operation of the first account on the third full-screen opening control, the multimedia data playback page is displayed.

[0045] In an optional embodiment, after displaying the multimedia data playback page in response to the triggering operation of the first account on the third full-screen opening control, the method further includes:

[0046] In response to a triggering operation on the multimedia data playback page, displaying the second setting window;

[0047] The background of the second setting window is a transparent background, and / or the background of the second setting window is a Gaussian blurred background.

[0048] In an optional embodiment, when the content other than the partial content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, the second setting window further includes a second bottom navigation erase control, and after displaying the second setting window, the method further includes:

[0049] In response to a trigger operation of the first account on the second bottom guide erase control, displaying the second bottom guide erase control in a preset form and enabling the bottom guide erase function;

[0050] After displaying the multimedia data playback page, the method further includes:

[0051] When the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area through a Gaussian blurred background, in response to an erasing operation of the first account on the Gaussian blurred background, the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area with a transparent background.

[0052] According to a second aspect of an embodiment of the present disclosure, a multimedia data display device is provided, the device comprising:

[0053] A target page display module is configured to display a target page;

[0054] a full-screen display module, configured to execute, in response to a trigger operation of the first account on the target page, display a multimedia data playback page, wherein the multimedia data playback page displays the target multimedia data in full screen;

[0055] Among them, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is the area of ​​the multimedia data playback page except the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data except the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0056] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the device further includes:

[0057] A target setting page display module is configured to execute display of a target setting page; the target setting page includes a first full-screen opening control;

[0058] a full-screen display module, configured to execute, in response to an opening operation of the first account on the first full-screen opening control, display the first full-screen opening control in a preset form, and open a full-screen display function;

[0059] Accordingly, the full-screen display module includes:

[0060] The first display unit is configured to execute a trigger operation on the target page in response to the first account, and display the multimedia data playback page when it is determined that the first account has turned on the full-screen display function.

[0061] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the target page display module includes:

[0062] The second display unit is configured to display the target page when the first account does not have a full-screen display function turned on; the target page includes full-screen prompt information, and the full-screen prompt information is used to prompt whether there is multimedia data that is currently displayed in full screen and whether to turn on the full-screen display function.

[0063] Accordingly, the full-screen display module includes:

[0064] a target setting page display unit, configured to execute a trigger operation of the first account on the full-screen prompt information to display a target setting page; the target setting page includes a first full-screen start control;

[0065] A first full-screen opening control display unit, configured to execute the opening operation response unit target page display module to respond to the opening operation of the first account on the first full-screen opening control, display the first full-screen opening control in a preset form, and turn on the full-screen display function;

[0066] The third display unit is configured to execute a trigger operation on the target setting page and display the multimedia data playback page.

[0067] In an optional embodiment, the target setting page display module or the target setting page display unit includes:

[0068] The initial setting page display unit is configured to display the initial setting page; the initial setting page includes a first setting control and a first bottom guide erase control.

[0069] a display activation unit configured to execute, in response to a trigger operation of the first account on the first setting control, display a target setting page; in response to a trigger operation on the first bottom guide erase control, display the first bottom guide erase control in a preset form and activate a bottom guide erase function;

[0070] Accordingly, the above device also includes:

[0071] The first erasing module is configured to execute, when the contents except the partial contents in the target multimedia data are displayed through a Gaussian blurred background in the first bottom navigation area, in response to an erasing operation of the first account on the Gaussian blurred background, displaying the contents except the partial contents in the target multimedia data with a transparent background in the first bottom navigation area.

[0072] In an optional embodiment, the target multimedia data is full-screen data in the multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the target page display module includes:

[0073] A collection page display unit is configured to display the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is an area of ​​the multimedia data collection page excluding the second bottom navigation area, the second multimedia display area displays related content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0074] Accordingly, the full-screen display module includes:

[0075] a fourth display unit, configured to execute, in response to a trigger operation of the first account on the multimedia data collection page, display the multimedia data playback page, wherein the multimedia data playback page sequentially displays full-screen data of each set in the multimedia data collection in full screen;

[0076] Among them, the first multimedia display area displays partial contents of each set of full-screen data in sequence, and the first bottom navigation area displays contents of each set of full-screen data except the corresponding partial contents in sequence through a transparent background and / or a Gaussian blurred background.

[0077] In an optional embodiment, the second multimedia display area includes a full-screen data recommendation entrance, and the fourth display unit includes:

[0078] The first trigger operation response subunit is configured to execute a trigger operation on the full-screen data recommendation entry by the first account and display the multimedia data playback page.

[0079] In an optional embodiment, the second multimedia display area includes full-screen data prompt information and a full-screen data viewing control, and the full-screen data prompt information is used to prompt that the multimedia data collection includes target multimedia data for full-screen display; the fourth display unit includes:

[0080] The second trigger operation response subunit is configured to execute a trigger operation on the full-screen data viewing control by the first account to display the multimedia data playback page.

[0081] In an optional embodiment, the device further comprises:

[0082] A publishing page display module, configured to execute and display a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second setting control and a publishing control;

[0083] A first setting window display module is configured to execute a trigger operation of the second account on the second setting control, and display a first setting window on the multimedia data publishing page; the first setting window includes a second full-screen opening control;

[0084] A second full-screen opening control display module is configured to execute, in response to a triggering operation of the second account on the second full-screen opening control, display the second full-screen opening control in a preset form;

[0085] A closing module, configured to execute, in response to a closing operation of the second account on the first setting window, closing the first setting window;

[0086] The publishing module and the target page display module generate the target multimedia data with a full-screen display function in response to the triggering operation of the second account on the publishing control.

[0087] In an optional embodiment, the target multimedia data is multimedia data that meets preset conditions in a target application, the multimedia data playback page is a page in the target application for displaying the target multimedia data, and the target page display module includes:

[0088] a fifth display unit configured to display the target page; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area is an area of ​​the target page except the third bottom navigation area, and the background color of the third bottom navigation area is black;

[0089] Accordingly, the full-screen display module includes:

[0090] A second setting window display unit is configured to display a second setting window in response to a trigger operation of the first account on the target page; the second setting window includes a third full-screen opening control;

[0091] The sixth display unit is configured to execute, in response to the triggering operation of the first account on the third full-screen opening control, display the multimedia data playback page.

[0092] In an optional embodiment, the device further comprises:

[0093] A second setting window display unit redisplay unit, configured to display the second setting window in response to a trigger operation on the multimedia data playback page;

[0094] The background of the second setting window is a transparent background, and / or the background of the second setting window is a Gaussian blurred background.

[0095] In an optional embodiment, when the content other than the partial content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, and the second setting window further includes a second bottom navigation erase control, the device further includes:

[0096] an erasing function activation module, configured to execute, in response to a triggering operation of the first account on the second bottom guide erasing control, display the second bottom guide erasing control in a preset form, and activate the bottom guide erasing function;

[0097] Accordingly, the device further comprises:

[0098] The second erasing module is configured to execute, when the contents except the partial contents in the target multimedia data are displayed through a Gaussian blurred background in the first bottom navigation area, in response to an erasing operation of the first account on the Gaussian blurred background, displaying the contents except the partial contents in the target multimedia data with a transparent background in the first bottom navigation area.

[0099] According to a third aspect of an embodiment of the present disclosure, there is provided an electronic device for displaying multimedia data, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the multimedia data display method as described above.

[0100] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of a server, the server is enabled to execute the multimedia data presentation method as described above.

[0101] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, which includes a computer program, and the computer program is stored in a readable storage medium. At least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device executes the above-mentioned multimedia data display method.

[0102] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0103] The multimedia data playback page in the present disclosure displays the target multimedia data in full screen, which includes a first bottom navigation area and a first multimedia display area. The first multimedia display area is the area in the multimedia data playback page except the first bottom navigation area; the background of the first bottom navigation area is a transparent background, and / or the background of the bottom navigation area is a Gaussian blurred background. When the terminal responds to the trigger operation of the first account on the target page, since the background of the bottom navigation area is a transparent background or a Gaussian blurred background, the transparent background enables the first account to fully view the content originally blocked by the first bottom navigation area, and the Gaussian blurred background enables the first account to vaguely perceive the content originally blocked by the first bottom navigation area. Therefore, the target multimedia data can be displayed in full screen through the first bottom navigation area and the first multimedia display area to display the target multimedia data in a larger range, thereby avoiding the first bottom navigation area from blocking the content of the target multimedia data, improving the viewing experience of the first account, thereby improving the playback time and playback efficiency of the multimedia data, thereby reducing the frequency of the first account exiting the viewing of the multimedia data, and further reducing the consumption of system resources in the multimedia data display process.

[0104] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0105] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0106] Figure 1 It is a schematic diagram for displaying multimedia data in the related art.

[0107] Figure 2 The figure is a schematic diagram of an application environment of a multimedia data display method according to an exemplary embodiment.

[0108] Figure 3 The figure is a flowchart of a multimedia data display method according to an exemplary embodiment.

[0109] Figure 4 The figure is a schematic diagram showing a method of enabling a full-screen display function according to an exemplary embodiment.

[0110] Figure 5 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 1 .

[0111] Figure 6 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 2 .

[0112] Figure 7 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 3 .

[0113] Figure 8 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 4 .

[0114] Fig. 9 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 5 .

[0115] Fig.10 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 6 .

[0116] Fig.11 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 7 .

[0117] Fig.12 The present invention is a schematic diagram showing a process of generating target multimedia data with a full-screen display function according to an exemplary embodiment.

[0118] Fig.13 The figure is a schematic diagram showing a method of publishing target multimedia data according to an exemplary embodiment.

[0119] Fig.14 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 8 .

[0120] Fig.15 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 9 .

[0121] Fig.16 The figure is a block diagram of a multimedia data display device according to an exemplary embodiment.

[0122] Fig.17 The invention is a block diagram of an electronic device for multimedia data presentation according to an exemplary embodiment. DETAILED DESCRIPTION

[0123] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0124] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar first objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0125] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0126] See also Figure 2 , Figure 2 is a schematic diagram of an application environment of a multimedia data display method according to an exemplary embodiment. Figure 2 As shown, the application environment may include a terminal 01 and a server 02 .

[0127] In an optional embodiment, terminal 01 can be used for a target page; in response to a trigger operation of the first account on the target page, a multimedia data playback page is displayed, and the target multimedia data is displayed in full screen on the multimedia data playback page. Specifically, terminal 01 may include but is not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc. A multimedia data display platform terminal is installed in terminal 01. Optionally, the operating system running on the electronic device may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0128] In an optional embodiment, the server 02 can be used to provide background services for the terminal 01. Exemplarily, the server 02 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0129] In addition, it should be noted that Figure 2 What is shown is only one application environment of the multimedia data display method provided by the present disclosure. In other scenarios, there may be other application environments, which are not limited by the present disclosure.

[0130] Figure 3 is a flowchart of a multimedia data display method according to an exemplary embodiment. Figure 3 As shown, the execution object of the multimedia data display method is a terminal, and the method at least includes the following steps:

[0131] In step S11, the target page is displayed.

[0132] Optionally, the target page may be a page currently browsed by the first account in the target application, which may be any page in the target application. The target application may be any program with a playback function, such as a short video application, an instant messaging application, etc.

[0133] When the target application is a short video application, the target page can be a play page in the short video application. Furthermore, the target page can be a play page of a video in the short video application (for example, a featured page), a play page of an image, a play page of an advertisement, a play page of a live broadcast room, etc.

[0134] It should be noted that the present disclosure can display the target page in a variety of ways, and there is no specific limitation on this.

[0135] In step S12, in response to the trigger operation of the first account on the target page, a multimedia data playback page is displayed, and the target multimedia data is displayed in full screen on the multimedia data playback page; wherein the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is an area of ​​the multimedia data playback page other than the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data other than part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0136] Optionally, the first account is an account for browsing the target multimedia data, and the terminal corresponding to the first account has a function of displaying multimedia data in full screen.

[0137] Optionally, the target multimedia data may be various types of full-screen data, which corresponds to the type of the target application. In the case where the target application is a short video application, the target multimedia data may be video full-screen data, image full-screen data, advertisement full-screen data, live broadcast room full-screen data, etc., according to the data type; according to the data source, the target multimedia data may be full-screen data randomly recommended to the first account, or may be full-screen data in a multimedia data collection that the first account actively selects to enter, or may be all data in the target application that meets preset conditions.

[0138] Taking the target multimedia data as a video, for example, the full-screen data randomly recommended to the first account can be considered as a video. The full-screen data in the multimedia data collection that the first account actively chooses to enter can be considered as all the data in a video stream. All the data that meets the preset conditions in the target application can be considered as all the short videos that meet the preset conditions in the short video application.

[0139] It should be noted that, no matter whether the first account is randomly recommended the target multimedia data for full-screen display, or the first account actively chooses to enter the multimedia data collection to browse the full-screen multimedia data, the first account can trigger the target page currently displayed, such as clicking, sliding, etc., and the terminal responds to the trigger operation, obtains the target multimedia data for full-screen display, adjusts the size of the target multimedia data for full-screen display to the size of the full-screen display corresponding to the terminal, and then determines the multimedia data playback page for playing the target multimedia data, and changes the background color of the first bottom navigation area of ​​the multimedia data playback page from a preset color (for example, black) to a transparent color to obtain a transparent background, or Gaussian blurs the background color of the first bottom navigation area to obtain a color after Gaussian blur processing to obtain a Gaussian blurred background. Among them, the first bottom navigation area is the area of ​​the multimedia data playback page except the first multimedia display area.

[0140] Among them, Gaussian blur is also called Gaussian smoothing, which is usually used to reduce image noise and reduce the level of detail. The Gaussian blur process of an image is to convolve the image with a normal distribution. The image generated by Gaussian blur technology has a visual effect like observing the image through a frosted glass.

[0141] Since the transparent background enables the first account to fully view the content originally blocked by the first bottom navigation area, and the background obtained by the fuzzy processing enables the first account to vaguely perceive the content originally blocked by the first bottom navigation area, through the above-mentioned improvement of the first bottom navigation area, not only can the multimedia data playback page display part of the content in the target multimedia data through the first multimedia display area, but also can display the content other than the above-mentioned part of the content in the target multimedia data through the first bottom navigation area, thereby realizing full-screen display of the target multimedia data through the multimedia data playback page, avoiding the obstruction of the content of the target multimedia data by the bottom navigation area, and displaying the target multimedia data in a larger range, thereby improving the viewing experience of the terminal account and the playback time and efficiency of the multimedia data, thereby reducing the frequency of the terminal account exiting the viewing of multimedia data, and further reducing the consumption of system resources in the multimedia data display process.

[0142] In an optional embodiment, when the target multimedia data is full-screen data randomly recommended to the first account, the first account can enable the full-screen display function, so that when the full-screen target multimedia data is recommended to the first account, the terminal can display the target multimedia data in full screen. The first account can enable the full-screen display function in at least two ways. In one way, the first account enables the full-screen display function in the general settings in advance. In another way, the first account does not enable the full-screen display function in the general settings in advance, but enables the full-screen display function during the browsing process according to the guidance of the prompt information.

[0143] In one implementation, in the case where the first account has previously enabled the full-screen display function in the general settings, before displaying the target page, the method further includes:

[0144] The target setting page is displayed; the target setting page includes a first full screen opening control.

[0145] In response to the first account's opening operation on the first full-screen opening control, the first full-screen opening control is displayed in a preset form, and the full-screen display function is turned on.

[0146] Figure 4 It is a schematic diagram of turning on a full-screen display function according to an exemplary embodiment. In this embodiment, when a first account wants to turn on the full-screen display function, a trigger operation for setting page display can be performed. In response to the trigger operation, the terminal displays an initial setting page, which includes a first setting control. The first account triggers the first setting control, and the terminal displays a target setting page in response to the trigger operation.

[0147] Exemplarily, the target setting page can be understood as a general setting page, which includes a first full-screen start control, and the first account triggers the first full-screen start control. In response to the triggering operation, the terminal displays the first full-screen start control in a preset form, thereby turning on the full-screen display function. As a result, the first account has the function of being able to display multimedia data in full screen.

[0148] Accordingly, in the above step S12, in response to the triggering operation of the first account on the target page, displaying the multimedia data playback page may include:

[0149] In response to a trigger operation of the first account on a target page, when it is determined that the first account turns on a full-screen display function, a multimedia data playback page is displayed.

[0150] In this embodiment, the target page may be the page currently being browsed by the first account in the target application. When the first account operates the target page, it may be detected whether the first account has enabled the full-screen display function. If the first account has enabled the full-screen display function, target multimedia data that can be displayed in full screen may be recommended to the first account, and the target multimedia data may be displayed in full screen in the multimedia data playback page of the terminal. Optionally, the operation of the first account on the target page may include, but is not limited to, sliding operation, long press operation, click operation, etc.

[0151] Figure 5 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 1 As shown in a of FIG. 5 , the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page other than the first multimedia display area. Part of the target multimedia data is displayed in the first multimedia display area. The first bottom navigation area displays the target multimedia data other than the part of the content through a transparent background. Figure 5 As shown in b, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. Part of the content in the target multimedia data is displayed in the first multimedia display area, and the content other than the part of the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background.

[0152] It should be noted that the first multimedia display area can also display content other than part of the target multimedia data through a transparent background and a Gaussian blurred background, that is, display part of the content through a transparent background and display part of the content through a Gaussian blurred form.

[0153] Thus, the full-screen display function can be enabled in advance, and when the first account is browsing multimedia data, the target multimedia data for full-screen display can be randomly recommended to the first account, so that it can determine whether to expose the multimedia data content in the bottom navigation area in response to the selection operation of the first account, so as to display the target multimedia data in a larger range, realize the full-screen display of the target multimedia data, avoid the bottom navigation area from blocking the content of the target multimedia data, and improve the viewing experience of the first account. In addition, since the first account has enabled the full-screen display function in the settings page in advance, after enabling it, as long as there is multimedia data for full-screen display published, the terminal will randomly and automatically recommend the multimedia data for full-screen display to the first account according to its matching degree with the first account, which improves the recommendation efficiency of the target multimedia data for full-screen display and increases the playback time and playback efficiency of the target multimedia data for full-screen display.

[0154] In another embodiment, for the first account, the full-screen display function may not be enabled in the general settings in advance, but the full-screen display function may be enabled according to the guidance of the prompt information during the browsing process. In the above step S11, the above display target page may include:

[0155] When the full-screen display function is not enabled for the first account, the target page is displayed; the target page includes full-screen prompt information, and the full-screen prompt information is used to prompt whether there is multimedia data to be displayed in full screen and whether to enable the full-screen display function.

[0156] Accordingly, in the above step S12, in response to the triggering operation of the first account on the target page, displaying the multimedia data playback page may include:

[0157] In response to a triggering operation of the first account on the full-screen prompt information, a target setting page is displayed; the target setting page includes a first full-screen opening control.

[0158] In response to the first account's opening operation on the first full-screen opening control, the first full-screen opening control is displayed in a preset form, and the full-screen display function is turned on.

[0159] In response to a trigger operation on the target setting page, a multimedia data playing page is displayed.

[0160] In this embodiment, if the first account has not enabled full-screen display in advance through general settings, if there is currently target multimedia data for full-screen display, the terminal can display full-screen prompt information in the target page currently browsed by the first account, and the full-screen prompt information is used to prompt whether the full-screen display function is enabled because there is currently multimedia data for full-screen display. It should be noted that the present disclosure does not limit the display position and display form of the full-screen prompt information.

[0161] If the first account does not need to browse the target multimedia data displayed in full screen, it is not necessary to interact with the full screen prompt information. If the first account needs to browse the target multimedia data displayed in full screen, it is possible to operate the full screen prompt information, and the terminal opens the full screen display function in response to the trigger operation.

[0162] Optionally, the process of the first account turning on the full-screen display function can be as follows: the first account can operate the full-screen prompt information, the terminal displays an initial setting page in response to the trigger operation, the initial setting page includes a first setting control, the first account operates the first setting control, the terminal displays a target setting page in response to the trigger operation, the target setting page can be understood as a general setting page, the target setting page includes a first full-screen opening control, the first account clicks the first full-screen opening control, the terminal responds to the click operation, and displays the first full-screen opening control in a preset form, thereby turning on the full-screen display function. As a result, the first account has the function of being able to display full-screen data.

[0163] Next, the first account performs a trigger operation to exit the target page, and at the same time displays the multimedia data playback page, in which the target multimedia data is displayed in full screen. The media data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is an area of ​​the multimedia data playback page other than the first multimedia display area, part of the target multimedia data is displayed in the first multimedia display area, and the first bottom navigation area displays the target multimedia data other than part of the content through a transparent background and / or a Gaussian blurred background.

[0164] Therefore, when the first account has not turned on the full-screen display function in advance, the full-screen prompt information can be displayed to prompt the first account whether to turn on the full-screen display function. Only when the first account is sure to turn it on, the target multimedia data for full-screen display will be recommended to the first account for full-screen display. Therefore, during the browsing process of the first account, it can be determined whether to expose the multimedia data content in the bottom navigation area in response to the selection operation of the first account, so as to realize the full-screen display of the multimedia data, avoid the bottom navigation area from blocking the content of the target multimedia data, and improve the viewing experience of the first account.

[0165] In an optional embodiment, in order to increase the interest of users in viewing multimedia information and further improve the user viewing experience, continue as follows Figure 4 As shown, a first bottom guide erase control can also be displayed in the initial setting page. The first bottom guide erase control is used to facilitate the first account to erase the Gaussian blurred background when it is turned on. When the first account wants to turn on the bottom guide erase function, the first bottom guide erase control in the initial setting page can be triggered. In response to the triggering operation, the terminal displays the first bottom guide erase control in a preset form, thereby turning on the bottom guide erase function. Exemplarily, the preset form can be any prominent display form, such as a highlight form, etc., which is not specifically limited.

[0166] Correspondingly, after displaying the multimedia data playback page, the method further includes:

[0167] When the contents other than part of the target multimedia data are displayed in the first bottom navigation area through a Gaussian blurred background, in response to an erasing operation of the first account on the Gaussian blurred background, the contents other than part of the target multimedia data are displayed in the first bottom navigation area with a transparent background.

[0168] In this embodiment, if the first bottom navigation area displays content other than part of the target multimedia data through a Gaussian blurred background, and the first account wants to erase the Gaussian blurred background to make it a transparent background, the Gaussian blurred background in the first bottom navigation area can be manually erased in whole or in part, and the erased part becomes a transparent background, thereby increasing the interest of users in viewing multimedia information and further improving the user's viewing experience.

[0169] In another optional embodiment, when the target multimedia data is full-screen data in a multimedia data collection that the first account actively selects to enter, the target multimedia data is full-screen data in the multimedia data collection, and the target page includes a multimedia data collection page corresponding to the multimedia data collection. Furthermore, the multimedia data collection page may be a collection cover, a collection details page, etc. corresponding to the multimedia data collection. When the multimedia data is a video, the multimedia data collection may be a selected video collection.

[0170] Accordingly, in the above step S11, the above displaying the target page may include:

[0171] Display the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is the area in the multimedia data collection page except the second bottom navigation area, the second multimedia display area displays related content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0172] Accordingly, in the above step S12, in response to the triggering operation of the first account on the target page, displaying the multimedia data playback page may include:

[0173] In response to a trigger operation of the first account on a multimedia data collection page, a multimedia data playback page is displayed, in which each set of full-screen data in the multimedia data collection is displayed in sequence through full screen; wherein, partial content of each set of data is displayed in sequence in the first multimedia display area, and content of each set of full-screen data except the corresponding partial content is displayed in sequence in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0174] In this embodiment, when the target multimedia data is full-screen data in a multimedia data collection that the first account actively chooses to enter, the first account can display a multimedia data collection page, and the multimedia data collection page includes a second bottom navigation area and a second multimedia display area. The second multimedia display area is the area in the multimedia data collection page excluding the second bottom navigation area.

[0175] Figure 6 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 2 ,like Figure 6 As shown in a in , the multimedia data collection includes N multimedia data, N is a positive integer greater than 0, and the second multimedia display area of ​​the multimedia data collection page displays the associated content of the multimedia data collection. Exemplarily, the associated content may include but is not limited to: the cover content and detailed content of the multimedia data collection. The background color of the second bottom navigation area of ​​the multimedia data collection page is black, that is, the second bottom navigation area is located above the multimedia data content, covering part of the multimedia data content.

[0176] If the first account wants to enter the multimedia data collection to browse the full-screen data in the multimedia data collection, it can trigger the multimedia data collection page, and the terminal responds to the trigger operation, enters the multimedia data collection, and displays the full-screen data of each set in the multimedia data collection in sequence through the multimedia data playback page. Figure 6 As shown in b, since the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, partial contents of each episode of full-screen data can be displayed in sequence in the first multimedia display area, and contents of each episode of full-screen data except the corresponding partial contents can be displayed in sequence in the first bottom navigation area through a transparent background.

[0177] Figure 7 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 3 ,like Figure 7 As shown in a, the multimedia data collection includes N multimedia data, N is a positive integer greater than 0, and the second multimedia display area of ​​the multimedia data collection page displays the associated content of the multimedia data collection. Figure 7 As shown in b, since the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, partial contents of each episode of full-screen data can be displayed in sequence in the first multimedia display area, and the first bottom navigation area uses a Gaussian blurred background to display the contents of each episode of full-screen data except the corresponding partial contents in sequence.

[0178] It should be noted that the first multimedia display area can also use a transparent background and a Gaussian blurred background to display the contents of each set of full-screen data except for the corresponding part of the content in sequence, that is, display a part of the content through a transparent background and display a part of the content in the form of Gaussian blur.

[0179] Taking the target multimedia data as a video as an example, the multimedia data collection may be a video collection, and the video collection includes N videos, where N is a positive integer greater than 0. After the first account interacts with the video collection, a multimedia data playback page may be displayed, and partial contents of the N videos are sequentially displayed in the first multimedia display area of ​​the multimedia data playback page, and contents other than the corresponding partial contents of the N videos are sequentially displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0180] As a result, the multimedia data for full-screen display can be recommended to the first account in the multimedia data stream without the need for the first account to turn on the full-screen display function in advance, thereby reducing the interactive operations and interactive paths of the first account's full-screen display of the multimedia data and further improving the interactive experience of the first account; in addition, by recommending multimedia data for full-screen display to the first account in the multimedia data stream, the first account can browse the associated full-screen data in the multimedia data collection, thereby improving the display efficiency and display duration of the associated full-screen data and reducing the consumption of system resources by the full-screen data recommendation process.

[0181] It should be noted that the process of the first account operating the multimedia data collection page to display the multimedia data playback page can be achieved through a variety of interactive methods, which are not specifically limited.

[0182] In a specific embodiment, the second multimedia display area of ​​the multimedia data collection page includes a full-screen data recommendation entrance, and the above-mentioned display of the multimedia data playback page in response to the triggering operation of the first account on the multimedia data collection page may include:

[0183] In response to a triggering operation of the first account on the full-screen data recommendation entry, a multimedia data playback page is displayed.

[0184] Figure 8 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 4 , Fig. 9 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 5 ,like Figure 8 As shown in a in , and Fig. 9As shown in a, a full-screen data recommendation entrance can be set in the second multimedia display area of ​​the multimedia data collection page. The full-screen data recommendation entrance can be set at any position in the second multimedia display area, for example, at the bottom of the second multimedia display area, and there is no specific limitation on this.

[0185] When the first account wants to enter the multimedia data collection to browse the full-screen data in the multimedia data collection, the full-screen data recommendation entrance can be triggered, and the terminal enters the multimedia data collection in response to the trigger operation, and displays the full-screen data of each set in the multimedia data collection in sequence through the multimedia data playback page. Figure 8 As shown in b, partial contents of each episode of full-screen data can be sequentially displayed in the first multimedia display area, and contents other than the corresponding partial contents of each episode of full-screen data can be sequentially displayed in the first bottom navigation area through a transparent background. Fig. 9 As shown in b, partial contents of each set of full-screen data can be displayed in sequence in the first multimedia display area, and contents of each set of full-screen data except the corresponding partial contents can be displayed in sequence in the first bottom navigation area through Gaussian blurred background.

[0186] When the first account wants to exit the multimedia data collection, the first account may slide the multimedia data playback page, for example, slide the multimedia data playback page to the left, and the terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0187] Therefore, through the full-screen data recommendation entrance set in the multimedia data collection page, the first account can be guided into the multimedia data stream and the data in the multimedia data stream can be displayed in full screen, so that the first account can choose whether to trigger the full-screen data viewing control to browse the data in full screen according to its wishes, thereby reducing the interactive operations and interactive paths for the first account to browse the full-screen data and improving the editability of the first account to browse the full-screen data.

[0188] In another specific embodiment, the second multimedia display area of ​​the multimedia data collection page includes full-screen data prompt information and a full-screen data viewing control, the full-screen data prompt information is used to prompt that the multimedia data collection includes target multimedia data for full-screen display, and the full-screen data viewing control is used to display the target multimedia data in full screen when triggered. Then, in response to the triggering operation of the first account on the multimedia data collection page, displaying the multimedia data playback page may include:

[0189] In response to a triggering operation of the first account on the full-screen data viewing control, a multimedia data playback page is displayed.

[0190] Fig.10is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 6 , Fig.11 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 7 .like Fig.10 a and Fig.11 As shown in a, the second multimedia display area displays full-screen data prompt information. When the first account wants to enter the multimedia data collection based on the guidance of the full-screen data prompt information to browse the full-screen data in the multimedia data collection, the full-screen data viewing control can be triggered. The terminal enters the multimedia data collection in response to the trigger operation, and displays each set of full-screen data in the multimedia data collection in full screen in sequence through the multimedia data playback page. Fig.10 As shown in b, partial contents of each episode of full-screen data can be sequentially displayed in the first multimedia display area, and contents other than the corresponding partial contents of each episode of full-screen data can be sequentially displayed in the first bottom navigation area through a transparent background. Fig.11 As shown in b, partial contents of each set of full-screen data can be sequentially displayed in the first multimedia display area, and contents other than the corresponding partial contents of each set of full-screen data can be sequentially displayed in the first bottom navigation area by using Gaussian blurred background.

[0191] It should be noted that the full-screen data prompt information and the full-screen data viewing control can be set at any position in the second multimedia display area, and there is no specific limitation on this.

[0192] When the first account wants to exit the multimedia data collection, it can slide the multimedia data playback page, for example, slide the multimedia data playback page to the left, and the terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0193] As a result, full-screen data prompt information and full-screen data viewing controls can be displayed in the second multimedia display area. The full-screen data prompt information can be used to prompt that the multimedia data collection includes target multimedia data for full-screen display. The full-screen data viewing control can be used to guide the first account to enter the multimedia data stream to play the full-screen data therein. This can not only serve as a prompt, but also can choose whether to trigger the full-screen data viewing control to browse the data in full screen according to the wishes of the first account, thereby reducing the interactive operations and interactive paths for the first account to browse the full-screen data and improving the editability of the first account to browse the full-screen data.

[0194] It should be noted that the target multimedia data randomly recommended to the first account, or the target multimedia data recommended to the first account in the multimedia data stream, can be created and published by the second account, and the second account is an account different from the first account. In the process of the second account creating the target multimedia data, the target multimedia data can be set to be multimedia data that can be displayed in full screen. Fig.12 is a schematic diagram of a process of generating target multimedia data with a full-screen display function according to an exemplary embodiment. Fig.12 The above method may further include:

[0195] In step S21, a multimedia data publishing page is displayed; the multimedia data publishing page includes target multimedia data to be published, a second setting control, and a publishing control.

[0196] In step S22, in response to the triggering operation of the second account on the second setting control, a first setting window is displayed on the multimedia data publishing page; the first setting window includes a second full-screen opening control.

[0197] In step S23, in response to the triggering operation of the second account on the second full-screen opening control, the second full-screen opening control is displayed in a preset form.

[0198] In step S24, in response to the closing operation of the second account on the first setting window, the first setting window is closed.

[0199] In step S25, in response to the triggering operation of the second account on the publishing control, target multimedia data with a full-screen display function is generated.

[0200] Fig.13 is a schematic diagram showing a method of publishing target multimedia data according to an exemplary embodiment. Fig.13 As shown, when the second account wants to publish target multimedia data for full-screen display, an operation of displaying a multimedia data publishing page can be triggered. In response to the operation, the terminal displays the multimedia data publishing page, which includes a second setting control and a publishing control. In addition, the multimedia data publishing page can also include a multimedia data upload control. The second account operates the upload control to upload the target multimedia data to be published.

[0201] Next, the second account operates the second setting control, and the terminal displays the first setting window in response to the operation; the first setting window includes a second full-screen opening control. The second account operates the second full-screen opening control, and the terminal displays the second full-screen opening control in a preset form in response to the operation, thereby turning on the full-screen display function of the target multimedia data. Next, the second account clicks the close control on the first setting window or slides the first setting window to close the first setting window. The second account triggers the publishing control, and the terminal publishes the target multimedia data with the full-screen display function in response to the triggering operation.

[0202] It should be noted that the target multimedia data can be a single multimedia data or a collection of multimedia data. For a single multimedia data, the terminal can randomly recommend it to the first account. For a collection of multimedia data, the terminal can recommend each set of full-screen data in the multimedia data collection to the first account in the multimedia data stream.

[0203] In this way, the second account can publish the target multimedia data that supports full-screen display, so that the terminal can recommend it to the first account through random recommendation or recommendation in the multimedia data stream, thereby increasing the recommendation method and convenience of the target multimedia data for full-screen display, reducing the recommendation path of the target multimedia data for full-screen display, thereby increasing the display time and efficiency of the target multimedia data.

[0204] In an optional embodiment, the target multimedia data may also be all data in the target application that meets the preset conditions. In this case, the first account may not need to preset the full-screen display function, and the second account may not need to publish the target multimedia data that supports full-screen display. Instead, during the browsing process of the first account, the full-screen display function is turned on through the shortcut panel, and the terminal responds to the turn-on operation, obtains all multimedia data in the target application that meet the preset conditions, and adjusts the size of all multimedia data that meet the preset conditions to the size of the terminal full-screen display, and at the same time, the bottom navigation area of ​​the multimedia data playback page that displays the multimedia data of the preset conditions in the target application is all set to a transparent background or a Gaussian blurred background. Therefore, without the need for the first account to enable the full-screen display function and the second account to publish target multimedia data that supports full-screen display, the first account can operate in the target page to adjust the bottom navigation area of ​​all multimedia data playback pages involved in the target application to a transparent background or a Gaussian blurred background, and display all multimedia data involved in the target application in full screen through the adjusted multimedia data playback page, thereby reducing the cost of full-screen data display and the consumption of system resources, and can reduce the recommended path of the target multimedia data for full-screen display, thereby increasing the display time and efficiency of the target multimedia data.

[0205] For example, the multimedia data that meets the preset conditions may be multimedia data whose content is partially covered by the bottom navigation, such as personal homepage data of the first account, data displayed in a side-sliding window, data displayed in a double-speed mode, data displayed in a clear screen mode, data displayed in a selected page, etc.

[0206] Exemplarily, the multimedia data playback page is a service page in the target application for displaying the multimedia data that meets the preset conditions, such as a personal homepage, a side sliding window, a featured page, a speed mode page, a clear screen mode page, etc.

[0207] Accordingly, in the above step S11, the above displaying the target page may include:

[0208] The target page is displayed; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area is the area of ​​the target page except the third bottom navigation area, and the background color of the third bottom navigation area is black.

[0209] Accordingly, in the above step S12, in response to the triggering operation of the first account on the target page, displaying the multimedia data playback page may include:

[0210] In response to a trigger operation of the first account on the target page, a second setting window is displayed; the second setting window includes a third full-screen opening control.

[0211] In response to the triggering operation of the first account on the third full-screen opening control, the multimedia data playback page is displayed.

[0212] Fig.14 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 8 ,like Fig.14 As shown in a in , the target page can be any page in the target application. In the case where the target application is a short video application, the target page can be the current playback page in the short video application, for example, it can be a featured page. In the target application, the first account can browse multimedia data through the target page, and the target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is the area of ​​the target page excluding the third bottom navigation area. The third multimedia display area is used to display multimedia data. The background color of the third bottom navigation area is black, that is, the third bottom navigation area is located above the content of the multimedia data, blocking part of the content of the multimedia data.

[0213] During the process of displaying the target page by the first account, if the first account wants to display all the data in the target application in full screen, the target page can be operated, and the terminal displays the second setting window in response to the trigger operation. Fig.14 As shown in b in FIG. 1 , the second setting window includes a third full-screen opening control. Exemplarily, the first account can long press the target page, and the second setting window can be a shortcut panel.

[0214] Next, the first account operates the third full-screen opening control, and the terminal obtains all multimedia data that meet the preset conditions in the target application in response to the operation, and adjusts the size of all multimedia data that meet the preset conditions to the size of the full-screen display of the terminal device. Fig.14 As shown in c, the bottom navigation area of ​​the multimedia data playback page displaying the multimedia data of the preset condition in the target application can be set to transparent color, and part of the target multimedia data can be displayed in the first multimedia display area, and the content other than part of the target multimedia data can be displayed in the first bottom navigation area through a transparent background. For example, the bottom navigation area of ​​the personal homepage, side sliding window, featured page, speed mode page, clear screen mode page, etc. can be set to transparent color.

[0215] Fig.15 is a schematic diagram showing a full screen display of target multimedia data according to an exemplary embodiment Figure 9 ,like Fig.15 As shown in a in , the target page can be any page in the target application. In the case that the target application is a short video application, the target page can be the currently playing page in the short video application, for example, it can be a featured page. In the target application, the first account can browse multimedia data through the target page. The target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is the area of ​​the target page excluding the third bottom navigation area. The third multimedia display area is used to display multimedia data. The background color of the third bottom navigation area is black, that is, the third bottom navigation area is located above the content of the multimedia data and blocks part of the content of the multimedia data. In the process of the first account displaying the target page, if the first account wants to display all the data in the target application in full screen, the target page can be operated, and the terminal displays the second setting window in response to the trigger operation. As shown Fig.15 As shown in b, the second setting window includes a third full-screen opening control and a second bottom guide erasing control.

[0216] Next, the first account operates the third full-screen opening control, such as Fig.15As shown in c, the bottom navigation area of ​​the multimedia data playback page displaying the preset multimedia data in the target application is all set to a Gaussian blur background, and part of the target multimedia data is displayed in the first multimedia display area, and the content other than part of the target multimedia data is displayed in the first bottom navigation area through a transparent background. For example, the bottom navigation area of ​​the personal homepage, side sliding window, featured page, speed mode page, clear screen mode page, etc. is all set to a Gaussian blur background.

[0217] Exemplarily, when the multimedia data playback page is a featured page or a personal homepage, after responding to the trigger operation of the first account on the third full-screen opening control, the featured page or personal homepage can be displayed, and the corresponding data is displayed in full screen in the featured page or personal homepage. The featured page or personal homepage includes a first bottom navigation area and a first multimedia display area, and part of the content of the corresponding data is displayed in the first multimedia display area. The content other than the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0218] Exemplarily, when the multimedia data playback page is a side-sliding window, after responding to the trigger operation of the first account on the third full-screen opening control, other pages such as the featured page can be displayed, and the side-sliding window is displayed in response to the side operation of the first account on the other page. The side-sliding window displays the corresponding data in full screen mode. The side-sliding window includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page excluding the multimedia display area. Part of the content of the corresponding data is displayed in the first multimedia display area. Content other than part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0219] Exemplarily, when the multimedia data playback page is a speed mode page or a clear screen mode page, after responding to the trigger operation of the first account on the third full-screen opening control, the corresponding data can be displayed in full screen form in the speed mode page and the clear screen mode page. The speed mode page and the clear screen mode page include a first bottom navigation area and a first multimedia display area, and part of the corresponding data is displayed in the first multimedia display area. Content other than part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0220] In an optional embodiment, after the multimedia data playback page is displayed in response to the triggering operation of the first account on the third full-screen opening control, the method may further include:

[0221] In response to a trigger operation on the multimedia data playback page, a second setting window is displayed; wherein the background of the second setting window is a transparent background, and / or the background of the second setting window is a Gaussian blurred background.

[0222] like Fig.14 As shown in d, when displaying the multimedia data playback page and displaying the multimedia data of preset conditions in full screen through the multimedia data playback page, the first account can operate the multimedia data playback page, for example, long press the multimedia data playback page, and the terminal responds to the multimedia data playback page and redisplays the second setting window. At this time, the background color of the second setting window is adjusted to a transparent background.

[0223] like Fig.15 As shown in d, when displaying the multimedia data playback page and displaying the multimedia data of preset conditions in full screen through the multimedia data playback page, the first account can operate the multimedia data playback page, for example, long press the multimedia data playback page, and the terminal responds to the multimedia data playback page and redisplays the second setting window. At this time, the background color of the second setting window is adjusted to a Gaussian blurred background.

[0224] Therefore, when the bottom navigation of the multimedia data playback page involved in the target application becomes transparent or Gaussian blurred, the background color of the shortcut panel triggered by the multimedia data playback page will also be adjusted accordingly, thereby providing a more immersive viewing mode and further enhancing the viewing experience of the first account.

[0225] In an alternative embodiment, continue as Fig.15 As shown in b, when the content other than the partial content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, the second setting window also includes a second bottom navigation erase control. Accordingly, after the second setting window is displayed, the method further includes:

[0226] In response to a trigger operation on the second bottom guide erase control, the second bottom guide erase control is displayed in a preset form, and the bottom guide erase function is turned on.

[0227] Correspondingly, after displaying the multimedia data playback page, the method further includes:

[0228] When the contents other than part of the target multimedia data are displayed in the first bottom navigation area through a Gaussian blurred background, in response to an erasing operation of the first account on the Gaussian blurred background, the contents other than part of the target multimedia data are displayed in the first bottom navigation area with a transparent background.

[0229] In this embodiment, when the first account wants to enable the bottom guide erase function, the second bottom guide erase control in the second setting window can be triggered, and the terminal responds to the trigger operation and displays the second bottom guide erase control in a preset form, thereby enabling the bottom guide erase function. Exemplarily, the preset form can be any prominent display form, such as a highlight form, etc., which is not specifically limited.

[0230] If the first bottom navigation area displays contents other than part of the target multimedia data through a Gaussian blurred background, and the first account wants to erase the Gaussian blurred background to make it a transparent background, the Gaussian blurred background in the first bottom navigation area can be manually erased completely or partially, and the erased part becomes a transparent background, thereby increasing the interest of users in viewing multimedia information and further improving the user's viewing experience.

[0231] In a specific embodiment, continue as Fig.15 As shown in d in FIG. 1 , after the first account turns on the background erase, since the background of the second setting window is a Gaussian blurred background at this time, the first account can also manually erase the background of the second setting window to make it transparent, thereby increasing the fun of users viewing multimedia information and further improving the user's viewing experience.

[0232] The following is an overall description of the above multimedia data display method, taking the target application as a short video application and the target multimedia data as an example:

[0233] 1. The target multimedia data is multimedia data supporting a full-screen display function and released by the second account, and the target multimedia data is randomly recommended to the first account.

[0234] For the case where the full-screen display function is enabled in advance for the first account:

[0235] 1) The second account publishes the target multimedia data supporting the full-screen display function. Please refer to the above steps S21-S25 for this process, which is not specifically limited.

[0236] 2) The first account pre-enables the full-screen display function: When the first account wants to enable the full-screen display function, a trigger operation for displaying a target setting page can be performed. In response to the trigger operation, the terminal displays an initial setting page, which includes a first setting control. The first account clicks the first setting control. In response to the click operation, the terminal displays a target setting page, which can be understood as a general setting page. The target setting page includes a first full-screen opening control. The first account clicks the first full-screen opening control. In response to the click operation, the terminal displays the first full-screen opening control in a preset form, thereby enabling the full-screen display function.

[0237] 3) In response to the trigger operation of the first account on the target page, when it is determined that the first account turns on the full-screen display function, the multimedia data playback page is displayed. The multimedia data playback page displays the target multimedia data in full screen. The multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is an area of ​​the multimedia data playback page other than the first multimedia display area. Part of the content of the target multimedia data is displayed in the first multimedia display area. The content of the target multimedia data other than part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0238] 4) The initial setting page also includes a first bottom navigation erase control. In response to a trigger operation of the first account on the first setting control, the target setting page is displayed; in response to a trigger operation on the first bottom navigation erase control, the first bottom navigation erase control is displayed in a preset form, and the bottom navigation erase function is turned on. When the content other than part of the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the content other than part of the target multimedia data is displayed in the first bottom navigation area with a transparent background.

[0239] If the first account does not enable the full-screen display function in advance:

[0240] 1) The second account publishes the target multimedia data supporting the full-screen display function. Please refer to the above steps S21-S25 for this process, which is not specifically limited.

[0241] 2) The first account may not enable the full-screen display function in the general settings in advance, but may enable the full-screen display function according to the prompt information during the browsing process, and the process specifically includes:

[0242] In the case that the first account does not open the full-screen display function, the target page is displayed; the target page includes full-screen prompt information, and the full-screen prompt information is used to prompt whether the full-screen display function is turned on; in response to the trigger operation of the first account on the full-screen prompt information, the initial setting page is displayed, and the initial setting page includes a first setting control. In response to the trigger operation of the first account on the first setting control, the target setting page is displayed; the target setting page includes a first full-screen opening control; in response to the opening operation of the first account on the first full-screen opening control, the first full-screen opening control is displayed in a preset form; in response to the trigger operation on the target setting page, a multimedia data playback page is displayed. The target multimedia data playback page displays the target multimedia data in full screen. The multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is an area in the multimedia data playback page except the first multimedia display area. Part of the content in the target multimedia data is displayed in the first multimedia display area. The content except part of the content in the target multimedia data is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0243] 3) The initial setting page also includes a first bottom navigation erase control. In response to a trigger operation of the first account on the first setting control, the target setting page is displayed; in response to a trigger operation on the first bottom navigation erase control, the first bottom navigation erase control is displayed in a preset form, and the bottom navigation erase function is turned on. When the content other than part of the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the content other than part of the target multimedia data is displayed in the first bottom navigation area with a transparent background.

[0244] 2. The target multimedia data is multimedia data supporting full-screen display function published by the second account, and the target multimedia data is full-screen data in the multimedia data collection that the first account actively chooses to enter, and the first account does not need to enable the full-screen display function in advance.

[0245] 1) The second account publishes the target multimedia data supporting the full-screen display function. Please refer to the above steps S21-S25 for this process, which is not specifically limited.

[0246] 2) The first account actively selects to enter the full-screen data in the multimedia data collection. The process may specifically include:

[0247] In one method, a multimedia data collection page is displayed; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is the area of ​​the multimedia data collection page except the second bottom navigation area, the second multimedia display area displays related content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0248] A full-screen data recommendation entry is set in the second multimedia display area of ​​the multimedia data collection page. When the first account wants to enter the multimedia data collection to browse the full-screen data in the multimedia data collection, the full-screen data recommendation entry can be triggered. The terminal enters the multimedia data collection in response to the trigger operation, and displays the full-screen data of each set in the multimedia data collection in full screen in sequence through the multimedia data playback page. Since the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, partial contents of each set of data are displayed in sequence in the first multimedia display area, and the content of each set of data other than the corresponding partial content is displayed in sequence in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0249] When the first account wants to exit the multimedia data collection, the first account may slide the multimedia data playback page, for example, slide the multimedia data playback page to the left, and the terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0250] In another manner, a multimedia data collection page is displayed; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is the area of ​​the multimedia data collection page excluding the second bottom navigation area, the second multimedia display area displays related content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0251] The second multimedia display area of ​​the multimedia data collection page includes full-screen data prompt information and a full-screen data viewing control. When the first account wants to enter the multimedia data collection to browse the full-screen data in the multimedia data collection, the full-screen data viewing control can be triggered. The terminal responds to the trigger operation, enters the multimedia data collection, and displays the full-screen data of each set in the multimedia data collection in turn in full screen through the multimedia data playback page.

[0252] When the first account wants to exit the multimedia data collection, the first account may slide the multimedia data playback page, for example, slide the multimedia data playback page to the left, and the terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0253] 3. The target multimedia data may also be all data in the target application that meets preset conditions. The multimedia data playback page is a page in the target application for displaying the target multimedia data. The first account may not need to preset the full-screen display function, and the second account may not need to publish target multimedia data that supports full-screen display.

[0254] 1) In the target application, the first account can browse multimedia data through the target page. The target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is an area of ​​the target page other than the third bottom navigation area. The third multimedia display area is used to display media data content. The background color of the third bottom navigation area is black, that is, the third bottom navigation area is located above the content of the multimedia data and blocks part of the content of the multimedia data.

[0255] 2) During the process of displaying the target page by the first account, if the first account wants to display all the data in the target application in full screen, the first account can operate the target page, and the terminal displays a second setting window in response to the trigger operation, the second setting window includes a third full-screen start control, the first account operates the third full-screen start control, and the terminal responds to the operation to obtain all multimedia data in the target application that meet the preset conditions, and adjust the size of all multimedia data that meet the preset conditions to the size of the full-screen display of the terminal device, and then set the bottom navigation area of ​​the multimedia data playback page that displays the multimedia data with the preset conditions in the target application to a transparent color or a Gaussian blurred background, and finally the terminal displays the target multimedia data that meets the preset conditions in full screen through the media data playback page, thereby realizing the full-screen display of the target multimedia data through the multimedia data playback page in the target page.

[0256] 3) In the process of displaying multimedia data with preset conditions in full screen through the multimedia data playback page, the first account can operate the multimedia data playback page, for example, by long pressing the multimedia data playback page, and the terminal responds to the multimedia data playback page and redisplays the second setting window. At this time, the background color of the second setting window is adjusted to a transparent background and / or a Gaussian blurred background.

[0257] 4) When the content other than some of the content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, the second setting window also includes a second bottom guide erase control. In response to a trigger operation on the second bottom guide erase control, the second bottom guide erase control can be displayed in a preset form and the bottom guide erase function can be turned on. When the content other than some of the content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the content other than some of the content in the target multimedia data is displayed in the first bottom navigation area with a transparent background.

[0258] The present disclosure also provides a multimedia data display device. Fig.16 is a block diagram of a multimedia data display device according to an exemplary embodiment. Fig.16 As shown, the device comprises:

[0259] The target page display module 31 is configured to display the target page;

[0260] A full-screen display module 33 is configured to execute, in response to a trigger operation of the first account on the target page, display a multimedia data playback page, in which the target multimedia data is displayed in full screen;

[0261] Among them, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is the area of ​​the multimedia data playback page except the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data except the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

[0262] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the device further includes:

[0263] A target setting page display module is configured to execute display of a target setting page; the target setting page includes a first full-screen opening control;

[0264] a full-screen display module, configured to execute, in response to an opening operation of the first account on the first full-screen opening control, display the first full-screen opening control in a preset form, and open a full-screen display function;

[0265] Accordingly, the full-screen display module includes:

[0266] The first display unit is configured to execute a trigger operation on the target page in response to the first account, and display the multimedia data playback page when it is determined that the first account has turned on the full-screen display function.

[0267] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the target page display module includes:

[0268] The second display unit is configured to display the target page when the first account does not have a full-screen display function turned on; the target page includes full-screen prompt information, and the full-screen prompt information is used to prompt whether there is multimedia data that is currently displayed in full screen and whether to turn on the full-screen display function.

[0269] Accordingly, the full-screen display module includes:

[0270] a target setting page display unit, configured to execute a trigger operation of the first account on the full-screen prompt information to display a target setting page; the target setting page includes a first full-screen start control;

[0271] A first full-screen opening control display unit, configured to execute the opening operation response unit target page display module to display the first full-screen opening control in a preset form in response to the opening operation of the first account on the first full-screen opening control, and to open a full-screen display function;

[0272] The third display unit is configured to execute a trigger operation on the target setting page and display the multimedia data playback page.

[0273] In an optional embodiment, the target setting page display module or the target setting page display unit includes:

[0274] The initial setting page display unit is configured to display the initial setting page; the initial setting page includes a first setting control and a first bottom guide erase control.

[0275] a display activation unit configured to execute, in response to a trigger operation of the first account on the first setting control, display a target setting page; in response to a trigger operation on the first bottom guide erase control, display the first bottom guide erase control in a preset form and activate a bottom guide erase function;

[0276] Accordingly, the above device also includes:

[0277] The first erasing module is configured to execute, when the contents except the partial contents in the target multimedia data are displayed through a Gaussian blurred background in the first bottom navigation area, in response to an erasing operation of the first account on the Gaussian blurred background, displaying the contents except the partial contents in the target multimedia data with a transparent background in the first bottom navigation area.

[0278] In an optional embodiment, the target multimedia data is full-screen data in the multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the target page display module includes:

[0279] A collection page display unit is configured to display the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is an area of ​​the multimedia data collection page excluding the second bottom navigation area, the second multimedia display area displays related content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0280] Accordingly, the full-screen display module includes:

[0281] a fourth display unit, configured to execute, in response to a trigger operation of the first account on the multimedia data collection page, display the multimedia data playback page, wherein the multimedia data playback page sequentially displays full-screen data of each set in the multimedia data collection in full screen;

[0282] Among them, the first multimedia display area displays partial contents of each set of full-screen data in sequence, and the first bottom navigation area displays contents of each set of full-screen data except the corresponding partial contents in sequence through a transparent background and / or a Gaussian blurred background.

[0283] In an optional embodiment, the second multimedia display area includes a full-screen data recommendation entrance, and the fourth display unit includes:

[0284] The first trigger operation response subunit is configured to execute a trigger operation on the full-screen data recommendation entry by the first account and display the multimedia data playback page.

[0285] In an optional embodiment, the second multimedia display area includes full-screen data prompt information and a full-screen data viewing control, and the full-screen data prompt information is used to prompt that the multimedia data collection includes target multimedia data for full-screen display; the fourth display unit includes:

[0286] The second trigger operation response subunit is configured to execute a trigger operation on the full-screen data viewing control by the first account to display the multimedia data playback page.

[0287] In an optional embodiment, the device further comprises:

[0288] A publishing page display module, configured to execute and display a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second setting control and a publishing control;

[0289] A first setting window display module is configured to execute a trigger operation of the second account on the second setting control, and display a first setting window on the multimedia data publishing page; the first setting window includes a second full-screen opening control;

[0290] A second full-screen opening control display module is configured to execute, in response to a triggering operation of the second account on the second full-screen opening control, display the second full-screen opening control in a preset form;

[0291] A closing module, configured to execute, in response to a closing operation of the second account on the first setting window, closing the first setting window;

[0292] The publishing module and the target page display module generate the target multimedia data with a full-screen display function in response to the triggering operation of the second account on the publishing control.

[0293] In an optional embodiment, the target multimedia data is multimedia data that meets preset conditions in a target application, the multimedia data playback page is a page in the target application for displaying the target multimedia data, and the target page display module includes:

[0294] a fifth display unit configured to display the target page; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area is an area of ​​the target page except the third bottom navigation area, and the background color of the third bottom navigation area is black;

[0295] Accordingly, the full-screen display module includes:

[0296] A second setting window display unit is configured to display a second setting window in response to a trigger operation of the first account on the target page; the second setting window includes a third full-screen opening control;

[0297] The sixth display unit is configured to execute, in response to the triggering operation of the first account on the third full-screen opening control, display the multimedia data playback page.

[0298] In an optional embodiment, the device further comprises:

[0299] A second setting window display unit redisplay unit, configured to display the second setting window in response to a trigger operation on the multimedia data playback page;

[0300] The background of the second setting window is a transparent background, and / or the background of the second setting window is a Gaussian blurred background.

[0301] In an optional embodiment, when the content other than the partial content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, and the second setting window further includes a second bottom navigation erase control, the device further includes:

[0302] an erasing function activation module, configured to execute, in response to a triggering operation of the first account on the second bottom guide erasing control, display the second bottom guide erasing control in a preset form, and activate the bottom guide erasing function;

[0303] Accordingly, the device further comprises:

[0304] The second erasing module is configured to execute, when the contents except the partial contents in the target multimedia data are displayed through a Gaussian blurred background in the first bottom navigation area, in response to an erasing operation of the first account on the Gaussian blurred background, displaying the contents except the partial contents in the target multimedia data with a transparent background in the first bottom navigation area.

[0305] Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment of the method, and will not be elaborated here.

[0306] In an exemplary embodiment, an electronic device for multimedia data display is also provided, including a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to implement the steps of any multimedia data display method in the above-mentioned embodiments when executing the instructions stored in the memory.

[0307] The electronic device may be a terminal, a server or a similar computing device. For example, the electronic device is a server. Fig.17It is a block diagram of an electronic device for multimedia data display according to an exemplary embodiment. The electronic device 40 may have relatively large differences due to different configurations or performances, and may include one or more central processing units (CPU) 41 (the central processing unit 41 may include but is not limited to a processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory 43 for storing data, and one or more storage media 42 (such as one or more mass storage devices) for storing application programs 423 or data 422. Among them, the memory 43 and the storage medium 42 can be short-term storage or permanent storage. The program stored in the storage medium 42 may include one or more modules, and each module may include a series of instruction operations in the electronic device. Furthermore, the central processing unit 41 can be configured to communicate with the storage medium 42 to execute a series of instruction operations in the storage medium 42 on the electronic device 40. The electronic device 40 may also include one or more power supplies 46, one or more wired or wireless network interfaces 45, one or more input and output interfaces 44, and / or one or more operating systems 421, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

[0308] The input / output interface 44 may be used to receive or send data via a network. The specific example of the network may include a wireless network provided by a communication provider of the electronic device 40. In one example, the input / output interface 44 includes a network adapter (Network Interface Controller, NIC), which may be connected to other network devices via a base station so as to communicate with the Internet. In an exemplary embodiment, the input / output interface 44 may be a radio frequency (RF) module, which is used to communicate with the Internet wirelessly.

[0309] It can be understood by those skilled in the art that Fig.17 The structure shown is only for illustration and does not limit the structure of the above electronic device. Fig.17 More or fewer components as shown, or with Fig.17 Different configurations shown.

[0310] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device can execute the steps of any multimedia data display method in the above embodiments.

[0311] In an exemplary embodiment, a computer program product is also provided, including a computer program, and when the computer program is executed by a processor, the multimedia data display method provided in any one of the above-mentioned embodiments is implemented.

[0312] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided by the present disclosure can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0313] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The description and examples are to be considered exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0314] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A multimedia data display method, characterized in that: The method comprises: Display the target page; In response to a trigger operation of the first account on the target page, displaying a multimedia data playback page, wherein the multimedia data playback page displays the target multimedia data in full screen; Among them, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is the area of ​​the multimedia data playback page except the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data except the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

2. The multimedia data display method according to claim 1, characterized in that: The target multimedia data is data randomly recommended to the first account. Before displaying the target page, the method further includes: Displaying a target setting page; the target setting page includes a first full-screen opening control; In response to an opening operation of the first account on the first full-screen opening control, displaying the first full-screen opening control in a preset form and opening a full-screen display function; The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes: In response to a trigger operation of the first account on the target page, and when it is determined that the first account turns on a full-screen display function, the multimedia data playback page is displayed.

3. The multimedia data display method according to claim 1, characterized in that: The target multimedia data is data randomly recommended to the first account, and the display target page includes: If the first account does not enable the full-screen display function, display the target page; the target page includes full-screen prompt information, and the full-screen prompt information is used to prompt whether to enable the full-screen display function when there is multimedia data currently displayed in full screen; The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes: In response to the triggering operation of the first account on the full-screen prompt information, displaying a target setting page; the target setting page includes a first full-screen opening control; In response to an opening operation of the first account on the first full-screen opening control, displaying the first full-screen opening control in a preset form and opening a full-screen display function; In response to a triggering operation on the target setting page, the multimedia data playing page is displayed.

4. The multimedia data display method according to claim 2 or 3, characterized in that: The display target setting page includes: Displaying an initial setting page; the initial setting page includes a first setting control and a first bottom guide erase control; In response to a trigger operation of the first account on the first setting control, displaying a target setting page; in response to a trigger operation on the first bottom guide erase control, displaying the first bottom guide erase control in a preset form and enabling a bottom guide erase function; After displaying the multimedia data playback page, the method further includes: When the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area through a Gaussian blurred background, in response to an erasing operation of the first account on the Gaussian blurred background, the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area with a transparent background.

5. The multimedia data display method according to claim 1, characterized in that: The target multimedia data is full-screen data in a multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the display target page includes: Displaying the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is an area of ​​the multimedia data collection page except the second bottom navigation area, the second multimedia display area displays the related content of the multimedia data collection, and the background color of the second bottom navigation area is black; The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes: In response to a trigger operation of the first account on the multimedia data collection page, displaying the multimedia data playback page, wherein the multimedia data playback page sequentially displays full-screen data of each set in the multimedia data collection in full screen; Among them, the first multimedia display area displays partial contents of each set of full-screen data in sequence, and the first bottom navigation area displays contents of each set of full-screen data except the corresponding partial contents in sequence through a transparent background and / or a Gaussian blurred background.

6. The multimedia data display method according to claim 5, characterized in that: The second multimedia display area includes a full-screen data recommendation entrance, and the display of the multimedia data playback page in response to the triggering operation of the first account on the multimedia data collection page includes: In response to the triggering operation of the first account on the full-screen data recommendation entry, the multimedia data playback page is displayed.

7. The multimedia data display method according to claim 5, characterized in that: The second multimedia display area includes full-screen data prompt information and a full-screen data viewing control, wherein the full-screen data prompt information is used to prompt that the multimedia data collection includes target multimedia data for full-screen display; The displaying of the multimedia data playback page in response to the triggering operation of the first account on the multimedia data collection page includes: In response to a triggering operation of the first account on the full-screen data viewing control, the multimedia data playback page is displayed.

8. The multimedia data display method according to claim 2 or 5, characterized in that: The method further comprises: Displaying a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second setting control and a publishing control; In response to a trigger operation of the second account on the second setting control, displaying a first setting window on the multimedia data publishing page; the first setting window includes a second full-screen start control; In response to a triggering operation of the second account on the second full-screen opening control, displaying the second full-screen opening control in a preset form; In response to a closing operation of the second account on the first setting window, closing the first setting window; In response to the triggering operation of the second account on the publishing control, the target multimedia data with a full-screen display function is generated.

9. The multimedia data display method according to claim 1, characterized in that: The target multimedia data is multimedia data that meets preset conditions in the target application, the multimedia data playback page is a page in the target application for displaying the target multimedia data, and the display target page includes: Display the target page; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area is an area of ​​the target page except the third bottom navigation area, and the background color of the third bottom navigation area is black; The displaying of the multimedia data playing page in response to the triggering operation of the first account on the target page includes: In response to the triggering operation of the first account on the target page, displaying a second setting window; the second setting window includes a third full-screen opening control; In response to the triggering operation of the first account on the third full-screen opening control, the multimedia data playback page is displayed.

10. The multimedia data display method according to claim 9, characterized in that: After displaying the multimedia data playback page in response to the triggering operation of the first account on the third full-screen opening control, the method further includes: In response to a triggering operation on the multimedia data playback page, displaying the second setting window; The background of the second setting window is a transparent background, and / or the background of the second setting window is a Gaussian blurred background.

11. The method according to claim 9, characterized in that When the content other than the partial content in the target multimedia data is displayed in the first bottom navigation area through a Gaussian blurred background, the second setting window further includes a second bottom navigation erase control, and after displaying the second setting window, the method further includes: In response to a trigger operation of the first account on the second bottom guide erase control, displaying the second bottom guide erase control in a preset form and enabling the bottom guide erase function; After displaying the multimedia data playback page, the method further includes: When the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area through a Gaussian blurred background, in response to an erasing operation of the first account on the Gaussian blurred background, the contents of the target multimedia data other than the partial contents are displayed in the first bottom navigation area with a transparent background.

12. A multimedia data display device, characterized in that: The device comprises: A target page display module is configured to display a target page; a full-screen display module, configured to execute, in response to a trigger operation of the first account on the target page, display a multimedia data playback page, wherein the multimedia data playback page displays the target multimedia data in full screen; Among them, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area is the area of ​​the multimedia data playback page except the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data except the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blurred background.

13. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the multimedia data presentation method according to any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the multimedia data presentation method as described in any one of claims 1 to 11.

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