Direct broadcasting room auction method, equipment, medium and product

Abstract

The invention relates to the technical field of live auction, in particular to a live broadcast room auction method and device, a medium and a product, and the method comprises the steps: obtaining a key live broadcast room and a common live broadcast room selected by a buyer, obtaining a multi-window display template, and carrying out the auction integration of the live broadcast rooms based on the key live broadcast room, the common live broadcast room and the multi-window display template, and obtaining the layered display audio and video of the live broadcast room, and displaying the layered display audio and video of the live broadcast room at the buyer terminal. And when an auction interaction request sent by the buyer terminal is detected, performing request analysis on the auction interaction request by using the auction control engine to obtain an auction interaction result. The live broadcast room auction integration enables the contents of a plurality of live broadcast rooms to be integrated in one interface, thereby facilitating a buyer to obtain more commodity information and auction opportunities, preventing the buyer from using a plurality of devices for frequent switching, enabling the buyer to concentrate on commodity auction, and improving the commodity buying efficiency of the buyer.

Description

Technical Field

[0001] The present application relates to the technical field of live broadcast auctions, and in particular to a live broadcast room auction method, device, medium and product. Background Art

[0002] With the rapid development and popularization of Internet technology, online auctions, as a new type of transaction, have gradually become an important channel for consumers to purchase goods. Especially in the field of luxury goods auctions, online auctions have received widespread attention due to their convenience, real-time and interactivity.

[0003] As a special form of online auction, live broadcast room auction allows sellers to display products through live video broadcast, and buyers can participate in the auction through real-time interaction. The live broadcast room auction method breaks the geographical restrictions of traditional auctions and provides sellers with a broader sales platform. During the live broadcast room auction process, buyers need to use multiple devices to pay attention to multiple live broadcast rooms at the same time to obtain more product information and bidding opportunities. However, buyers frequently switch between multiple devices, which easily leads to buyers' distraction and low efficiency.

[0004] Therefore, how to solve the above technical problems is an urgent problem to be solved by technical personnel in this field. Summary of the invention

[0005] The purpose of this application is to provide a live broadcast room auction method, device, medium and product to solve at least one of the above technical problems.

[0006] The above invention objectives of the present application are achieved through the following technical solutions: In the first aspect, the present application provides a live broadcast room auction method, which adopts the following technical solution: A live broadcast room auction method, comprising: Obtaining key live broadcast rooms and common live broadcast rooms selected by buyers, wherein the key live broadcast rooms are live broadcast rooms selected by buyers that need to display live broadcast content, and the common live broadcast rooms are live broadcast rooms that buyers have bid for that do not need to display live broadcast content; Obtain a multi-window display template, wherein the multi-window display template specifies display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room respectively; Based on the key live broadcast room, the common live broadcast room and the multi-window display template, the live broadcast room auction is integrated to obtain the layered display audio and video of the live broadcast room, and the layered display audio and video of the live broadcast room is displayed at the buyer terminal; When an auction interaction request sent by the buyer terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain an auction interaction result, wherein the auction interaction result includes: bid failure, bid waiting, and bid transaction.

[0007] By adopting the above technical solution, the key live broadcast room and ordinary live broadcast room selected by the buyer are obtained, and at the same time, a multi-window display template is obtained, wherein the multi-window display template specifies the display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room respectively. Then, based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template, the live broadcast room auction integration is performed to obtain the layered display audio and video of the live broadcast room, and the layered display audio and video of the live broadcast room is displayed at the buyer's terminal. When the auction interaction request sent by the buyer's terminal is detected, the auction control engine is used to analyze the auction interaction request to obtain the auction interaction result. The live broadcast room auction integration enables the content of multiple live broadcast rooms to be integrated into one interface, which helps buyers obtain more product information and bidding opportunities, and avoids buyers using multiple devices to switch frequently, so that buyers can focus on product auctions and improve buyers' purchasing efficiency.

[0008] In a preferred example, the present application may be further configured as follows: after displaying the layered audio and video of the live broadcast room at the buyer terminal, it also includes: Obtaining auction monitoring rules set by a buyer, wherein the auction monitoring rules are used to monitor bidding information of other buyers in the live broadcast room; Based on the auction monitoring rules, multi-dimensional monitoring is performed on the layered audio and video displayed in the live broadcast room to obtain monitoring results, wherein the multi-dimensional monitoring includes: bidding behavior monitoring and auction price monitoring; Based on the monitoring result, a trigger operation is determined and executed according to the trigger operation.

[0009] In a preferred example, the present application may be further configured as follows: determining a trigger operation based on the monitoring result, and executing the trigger operation according to the trigger operation, including: When the monitoring result indicates that there is bidding behavior, a message reminder is generated to remind the buyer that there is a new bid for the product that has been bid, so as to ensure that the buyer will not miss the progress of the auction; When the monitoring result shows that the price meets the requirement, automatic bidding is performed based on the bidding rule, wherein the bidding rule is a bidding rule preset by the buyer.

[0010] In a preferred example, the present application may be further configured as follows: before obtaining the key live broadcast rooms and ordinary live broadcast rooms selected by the buyers, it also includes: Acquire the buyer's historical auction data, historical viewing data, and historical interaction data, and analyze the buyer's preferences based on the historical auction data, historical viewing data, and historical interaction data to determine the buyer's interest information; The live broadcast room is screened based on the buyer's interest information, a plurality of recommended live broadcast rooms are determined, and the plurality of recommended live broadcast rooms are pushed to the buyer's terminal to improve the matching degree between the auction products in the live broadcast room and the buyer's interests.

[0011] In a preferred example, the present application may be further configured as follows: when the auction interaction request sent by the buyer terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain an auction interaction result, including: When an auction interaction request sent by the buyer terminal is detected, a mode classification is performed based on the auction interaction request to determine an auction mode, wherein the auction mode includes: a flash sale mode, an ascending price auction, and a descending price auction; Based on the auction mode, an auction evaluation method is determined, and an auction control engine is used to perform request analysis on the auction interaction request according to the auction evaluation method to obtain an auction interaction result.

[0012] In a preferred example, the present application can be further configured as follows: the live broadcast room auction integration is performed based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template to obtain the live broadcast room layered display audio and video, including: Performing a live broadcast room layout for the key live broadcast room and the common live broadcast room based on the multi-window display template, and determining a live broadcast room hierarchical display interface, wherein the key live broadcast room displays a live broadcast screen, and the common live broadcast room displays a folded display in the live broadcast room hierarchical display interface; Based on the live broadcast room layered display interface, determine the main live broadcast room and the secondary live broadcast room, and obtain the target audio data corresponding to the main live broadcast room; The first permission corresponding to the main live broadcast room and the second permission corresponding to the sub-live broadcast room are obtained, and based on the layered display interface of the live broadcast room, the first permission, the second permission and the target audio data are integrated to obtain the layered display audio and video of the live broadcast room.

[0013] In a second aspect, the present application provides an electronic device, which adopts the following technical solution: at least one processor; Memory; At least one application, wherein the at least one application is stored in a memory and configured to be executed by at least one processor, and the at least one application is configured to: execute the above-mentioned live broadcast room auction method.

[0014] In a third aspect, the present application provides a computer-readable storage medium, which adopts the following technical solution: A computer-readable storage medium stores a computer program, which, when executed in a computer, causes the computer to execute the live broadcast room auction method described above.

[0015] In a fourth aspect, the present application provides a computer program product, which adopts the following technical solution: A computer program product includes a computer program, and when the computer program is executed by a processor, the live broadcast room auction method is implemented.

[0016] In summary, the present application includes at least one of the following beneficial technical effects: The key live broadcast room and ordinary live broadcast room selected by the buyer are obtained, and at the same time, a multi-window display template is obtained, wherein the multi-window display template specifies the display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room respectively. Then, based on the key live broadcast room, ordinary live broadcast room and multi-window display template, the live broadcast room auction integration is performed to obtain the layered display audio and video of the live broadcast room, and the layered display audio and video of the live broadcast room is displayed at the buyer's terminal. When an auction interaction request sent by the buyer's terminal is detected, the auction control engine is used to analyze the auction interaction request to obtain the auction interaction result. The live broadcast room auction integration enables the content of multiple live broadcast rooms to be integrated into one interface, which helps buyers obtain more product information and bidding opportunities, and avoids buyers using multiple devices to switch frequently, so that buyers can focus on product auctions and improve buyers' purchasing efficiency.

[0017] Obtain the auction monitoring rules set by the buyer, and perform multi-dimensional monitoring of the layered audio and video display in the live broadcast room based on the auction monitoring rules to obtain the monitoring results. Then, determine the trigger operation based on the monitoring results and execute it according to the trigger operation. The multi-dimensional monitoring method can fully capture the key information of the auction process, help buyers maintain control of the auction process, and intelligently trigger operations can significantly improve the efficiency of live auctions. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] Figure 1 It is a flowchart of a live broadcast room auction method according to one embodiment of the present application; Figure 2 This is a flow chart of an auction mode in one embodiment of the present application being a flash sale mode; Figure 3 is a flowchart of an ascending price auction in an auction mode of one embodiment of the present application; Figure 4 This is a flowchart of an auction mode of one embodiment of the present application in which a price-decreasing auction is performed; Figure 5 This is a structural diagram of a layered display interface of a live broadcast room in one embodiment of the present application; Figure 6 This is a structural diagram of a live broadcast room auction device according to one embodiment of the present application; Figure 7It is a structural schematic diagram of an electronic device according to one embodiment of the present application. DETAILED DESCRIPTION

[0019] The following combination Figures 1 to 7 This application is described in further detail.

[0020] This specific embodiment is merely an explanation of the present application and is not a limitation of the present application. After reading this specification, a person skilled in the art may make non-creative modifications to the present embodiment as needed, but such modifications are protected by the patent law as long as they are within the scope of the present application.

[0021] In order to make the purpose, technical scheme and advantages of the embodiment of the present application clearer, the technical scheme in the embodiment of the present application will be clearly and completely described in conjunction with the drawings in the embodiment of the present application. Obviously, the described embodiment is a part of the embodiment of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in the field without creative work are within the scope of protection of the present application. It should be noted that in the optional embodiments of the present application, the object information and other related data involved, when the embodiments in the present application are applied to specific products or technologies, need to obtain the permission or consent of the object, and the collection, use and processing of the relevant data need to comply with the relevant laws, regulations and standards of the relevant countries and regions. In other words, if the data related to the object is involved in the embodiment of the present application, it needs to be obtained through the authorization and consent of the object, the authorization and consent of the relevant departments, and in accordance with the relevant laws, regulations and standards of the country and region. If personal information is involved in the embodiment, the acquisition of all personal information needs to obtain the consent of the individual. If sensitive information is involved, the separate consent of the information subject needs to be obtained, and the embodiment also needs to be implemented with the authorization and consent of the object.

[0022] In addition, the term "and / or" in this article is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist at the same time, and B exists alone. In addition, the character " / " in this article, unless otherwise specified, generally means that the associated objects before and after are in an "or" relationship.

[0023] The embodiments of the present application are further described in detail below in conjunction with the drawings in the specification.

[0024] The embodiment of the present application provides a live broadcast room auction method, which is executed by an electronic device, which can be a server or a terminal device, wherein the server can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides cloud computing services. The terminal device can be a smart phone, a tablet computer, a laptop computer, a desktop computer, etc., but is not limited thereto. The terminal device and the server can be directly or indirectly connected via wired or wireless communication, and the embodiment of the present application does not limit this. Figure 1 As shown, the method includes step S101, step S102, step S103 and step S104, wherein: Step S101: Acquire key live broadcast rooms and common live broadcast rooms selected by buyers, wherein the key live broadcast rooms are live broadcast rooms selected by buyers that need to display live broadcast content, and the common live broadcast rooms are live broadcast rooms for which buyers have already bid and do not need to display live broadcast content.

[0025] For the embodiment of the present application, during the live broadcast room auction process, buyers usually pay attention to multiple live broadcast rooms in order to better grasp market opportunities, improve purchasing efficiency and expand the range of commodity selection, which helps buyers improve their purchasing efficiency in the competitive live broadcast room auction environment. Therefore, buyers usually select key live broadcast rooms and ordinary live broadcast rooms from many live broadcast rooms. Key live broadcast rooms are live broadcast rooms selected by buyers that need to display live broadcast content, that is, live broadcast rooms that buyers focus on. The live broadcast content in key live broadcast rooms will be displayed to buyers first, so that buyers can obtain key information in the first time; ordinary live broadcast rooms are live broadcast rooms that buyers have already bid for and do not need to display live broadcast content. Compared with key live broadcast rooms, buyers pay less attention to ordinary live broadcast rooms, but because there are bid commodities, although there is no need to display live broadcast content in real time, it is also necessary to synchronize messages to buyers in a timely manner after a new auction process.

[0026] Step S102: Obtain a multi-window display template, wherein the multi-window display template specifies display positions and display methods corresponding to key live broadcast rooms and ordinary live broadcast rooms, respectively.

[0027] For the embodiment of the present application, the multi-window display template is pre-stored in the electronic device, and the display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room are specified. For the specific style of the multi-window display template, those skilled in the art can set it according to the actual situation, and the embodiment of the present application will not be limited. Preferably, two key live broadcast rooms can be displayed in the multi-window display template, which are respectively set on the left and right sides of the multi-window display template, and are presented in a way of displaying live broadcast content, so that multiple live broadcasts can be watched on one screen; an ordinary live broadcast room is set in the middle of the two key live broadcast rooms, and the ordinary live broadcast room is presented in the form of a folded card.

[0028] Step S103: Based on the key live broadcast room, the common live broadcast room and the multi-window display template, the live broadcast room auction integration is performed to obtain the layered display audio and video of the live broadcast room, and the layered display audio and video of the live broadcast room is displayed at the buyer's terminal.

[0029] For the embodiment of the present application, the live broadcast room auction integration is performed based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template, and the live broadcast room layered display audio and video is obtained. The live broadcast room auction integration enables the content of multiple live broadcast rooms to be integrated into one interface, which helps buyers obtain more product information and bidding opportunities, and avoids buyers using multiple devices to switch frequently, so that buyers can focus on the product auction and improve the buyer's shopping efficiency. There are many ways to integrate the live broadcast room auction. In one feasible way, the live broadcast room layout is performed for the key live broadcast room and the ordinary live broadcast room based on the multi-window display template, and the live broadcast room layered display interface is determined, wherein the key live broadcast room displays the live screen and the ordinary live broadcast room is folded in the live broadcast room layered display interface; based on the live broadcast room layered display interface, the main live broadcast room and the sub-live broadcast room are determined, and the target audio data corresponding to the main live broadcast room is obtained; the first permission corresponding to the main live broadcast room and the second permission corresponding to the sub-live broadcast room are obtained, and based on the live broadcast room layered display interface, the first permission, the second permission and the target audio data are integrated to obtain the live broadcast room layered display audio and video. Furthermore, the audio and video of the live broadcast room are displayed in layers at the buyer's terminal. Preferably, the buyer's terminal can be a tablet, so that the buyer can slide the live broadcast and bid for the purchase with both hands at the same time. Of course, the buyer can also jump to the corresponding live broadcast room by clicking on the folded ordinary live broadcast room, so that the buyer can timely understand the current auction status of the bidded goods.

[0030] Step S104: when an auction interaction request sent by a buyer terminal is detected, the auction control engine is used to analyze the auction interaction request to obtain an auction interaction result, wherein the auction interaction result includes: bid failure, bid waiting, and bid transaction.

[0031] For the embodiment of the present application, after the buyer operates the buyer terminal, a corresponding auction interaction request will be generated and sent to the electronic device by wireless transmission. When the auction interaction request sent by the buyer terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain the auction interaction result. The auction control engine pre-sets the auction evaluation method corresponding to each of the different auction modes, so as to perform request analysis based on the auction interaction request and the current status of the live broadcast, and obtain the auction interaction result. The bid failure indicates that the buyer's bid is lower than the current price, the bid waiting indicates that the buyer has bid but still needs to wait for other buyers to bid, and the bid transaction indicates that the buyer has bid the product this time and can proceed with the subsequent transaction procedures. There are many ways to analyze the request, which are no longer limited in the embodiment of the present application. In an achievable way, when the auction interaction request sent by the buyer terminal is detected, the mode classification is performed based on the auction interaction request to determine the auction mode, wherein the auction mode includes: flash sale mode, ascending price auction, and descending price auction; based on the auction mode, the auction evaluation method is determined, and the auction control engine is used to perform request analysis on the auction interaction request according to the auction evaluation method to obtain the auction interaction result.

[0032] It can be seen that in the embodiment of the present application, the key live broadcast room and the ordinary live broadcast room selected by the buyer are obtained, and at the same time, a multi-window display template is obtained, wherein the multi-window display template specifies the display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room, respectively. Furthermore, the live broadcast room auction integration is performed based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template, and the layered display audio and video of the live broadcast room are obtained, and the layered display audio and video of the live broadcast room are displayed at the buyer's terminal. When the auction interaction request sent by the buyer's terminal is detected, the auction control engine is used to analyze the auction interaction request to obtain the auction interaction result. The live broadcast room auction integration enables the content of multiple live broadcast rooms to be integrated into one interface, which helps buyers obtain more product information and bidding opportunities, and avoids buyers using multiple devices to switch frequently, so that buyers can focus on the product auction and improve the buyer's purchasing efficiency.

[0033] Furthermore, in order to maintain control over the auction process and significantly improve the efficiency of live auctions, in the embodiment of the present application, after the live broadcast room layered audio and video is displayed at the buyer's terminal, the following steps are also included: Obtain the auction monitoring rules set by the buyer, where the auction monitoring rules are used to monitor the bidding information of other buyers in the live broadcast room; Based on the auction monitoring rules, multi-dimensional monitoring is performed on the layered audio and video displayed in the live broadcast room to obtain monitoring results, wherein the multi-dimensional monitoring includes: bidding behavior monitoring and auction price monitoring; Based on the monitoring results, trigger actions are determined and executed according to the trigger actions.

[0034] For the embodiment of the present application, the auction monitoring rules are pre-set by the buyer and stored in the electronic device. The auction monitoring rules include: bidding rules and auction status monitoring rules, wherein the bidding rules facilitate the electronic device to automatically bid within the price range expected by the buyer, and the auction status monitoring rules facilitate timely knowledge of the auction progress of the bid goods, so that other buyers can promptly remind the buyer to pay attention after bidding. The bidding rules can set factors such as the preset maximum bid, bidding increase strategy, and bidding time. The auction status monitoring rules can set corresponding reminders when there is a new bid or the bid change exceeds the preset threshold. Then, based on the auction monitoring rules, the layered audio and video display of the live broadcast room is multi-dimensionally monitored to obtain monitoring results, wherein multi-dimensional monitoring refers to the bidding behavior monitoring and auction price monitoring of all key live broadcast rooms and ordinary live broadcast rooms corresponding to the layered audio and video display of the live broadcast room. Bidding behavior monitoring is used to monitor whether there are new bids in key live broadcast rooms and ordinary live broadcast rooms, and auction price monitoring is used to monitor the current prices of goods in key live broadcast rooms and ordinary live broadcast rooms. When a new bid is detected, the monitoring result is determined to be a bidding behavior; when the current price of the product is detected to be lower than the preset maximum bid, the monitoring result is determined to be that the price meets the requirements; otherwise, the monitoring result is determined to be watching the market and waiting. Finally, the corresponding trigger operation is determined based on the monitoring result, and it is executed according to the trigger operation to prevent buyers from missing the bidding opportunity and improve the buyer's purchasing efficiency. The multi-dimensional monitoring method can fully capture the key information of the auction process, help buyers maintain control of the auction process, and intelligently trigger operations can significantly improve the efficiency of live auctions.

[0035] It can be seen that in the embodiment of the present application, the auction monitoring rules set by the buyer are obtained, and the audio and video displayed in the live broadcast room are multi-dimensionally monitored based on the auction monitoring rules to obtain the monitoring results. Then, the trigger operation is determined based on the monitoring results and executed according to the trigger operation. The multi-dimensional monitoring method can fully capture the key information of the auction process, help buyers maintain control of the auction process, and intelligently trigger operations can significantly improve the efficiency of live auctions.

[0036] Furthermore, in order to ensure the accuracy and reliability of the operation and improve the efficiency and success rate of the live auction, in the embodiment of the present application, based on the monitoring results, a trigger operation is determined and executed according to the trigger operation, including: When the monitoring result shows that there is bidding behavior, a message reminder is generated to remind buyers that there are new bids for the products they have bid for, ensuring that buyers do not miss the progress of the auction; When the monitoring result shows that the price meets the requirements, automatic bidding is performed based on the bidding rules, where the bidding rules are bidding rules pre-set by the buyer.

[0037] For the embodiment of the present application, when the monitoring result shows that there is a bidding behavior, a message reminder is generated to remind the buyer that the commodity concerned has a new bid. The message reminder can be sent to the buyer through a pop-up window, a sound prompt, an interface push, etc., to prevent the buyer from missing the auction progress. When the monitoring result shows that the price meets the requirements, that is, when the current price of the commodity is lower than the preset maximum bid, the electronic device will trigger the automatic bidding operation. Therefore, the price corresponding to the automatic bidding is calculated according to the bidding rules and the current price to complete the system automatic bidding. In this way, when the monitoring shows that there is a bidding behavior, a message reminder can be generated immediately to ensure that the buyer can understand the progress of the bidding in real time and will not lose the bidding advantage due to missing key information; when the price meets the conditions set by the buyer, the automatic bidding can be executed immediately, avoiding the delay of manual operation and improving the efficiency of the bidding. Automatically triggering the operation based on the monitoring result ensures the accuracy and reliability of the operation and improves the efficiency and success rate of the live auction. Otherwise, no redundant operations are performed to facilitate buyers to watch the content of the live broadcast room in real time.

[0038] It can be seen that in the embodiment of the present application, when the monitoring result shows that there is bidding behavior, a message reminder is generated to remind the buyer that there is a new bid for the goods that have been bid, ensuring that the buyer will not miss the auction progress. When the monitoring result shows that the price meets the requirements, automatic bidding is performed based on the bidding rules, where the bidding rules are the bidding rules pre-set by the buyer. Automatically triggering operations based on monitoring results ensures the accuracy and reliability of operations, and improves the efficiency and success rate of live auctions.

[0039] Furthermore, in order to optimize the user experience, in the embodiment of the present application, before obtaining the key live broadcast room and the ordinary live broadcast room selected by the buyer, it also includes: Obtain the buyer's historical auction data, historical viewing data, and historical interaction data, and analyze the buyer's preferences based on the historical auction data, historical viewing data, and historical interaction data to determine the buyer's interest information; The live broadcast rooms are screened based on the buyer's interest information, multiple recommended live broadcast rooms are determined, and multiple recommended live broadcasts are pushed to the buyer's terminal to improve the matching degree between the auction products in the live broadcast room and the buyer's interests.

[0040] For the embodiment of the present application, historical auction data refers to the auctioned items of buyers on different platforms, including but not limited to: auction items, transaction prices, auction time and other information. The historical auction data can be obtained through the portal websites of major auction houses or other auction data platforms. Historical viewing data is used to characterize the viewing behavior of buyers in the live broadcast platform, including but not limited to: viewing time, viewing commodity categories, and viewing live broadcast room information. Historical interactive data is used to characterize the interactive behavior of buyers in the live broadcast room, including but not limited to: comments, likes, sharing and private messages. Then, based on the historical auction data, historical viewing data and historical interactive data, the buyer's preference analysis is performed to determine the buyer's interest information. There are many ways to analyze the buyer's preferences, which are no longer limited in the embodiment of the present application. In an achievable way, the type, price range and brand preference of historical auction items in the buyer's historical auction data are analyzed to understand the buyer's purchasing habits and preferences, and the historical auction data is deeply analyzed using machine learning technology to predict the buyer's purchasing intention. The commodity type, live broadcast room type and viewing time in the buyer's historical viewing data are analyzed to understand the buyer's interest points and focus directions, and determine the type of live broadcast room that the buyer is interested in. Analyze the buyer's historical interaction data (for example, analyze the buyer's interaction frequency and interaction content) to further verify the buyer's interest in different live broadcast rooms and correct the type of live broadcast room of interest. Finally, based on the buyer's purchase intention and the type of live broadcast room of interest, determine the buyer's interest information. Then, based on the buyer's interest information, screen the live broadcast room and determine multiple recommended live broadcast rooms, where the recommended live broadcast room is the live broadcast room that meets the buyer's interest and purchase intention. Of course, in the process of performing live broadcast room screening, factors such as the real-time popularity, number of viewers, and interaction frequency of the live broadcast room can also be considered to ensure that the recommended live broadcast room is a high-quality live broadcast room. Finally, push multiple recommended live broadcasts to the buyer's terminal to improve the matching degree between the auction products in the recommended live broadcast room and the buyer's interests. Through the comprehensive analysis of the buyer's historical data, the buyer's unique preferences and interests can be accurately identified, and the live broadcast room that meets the buyer's interests can be accurately recommended, which helps to improve the buyer's willingness to purchase the auction products in the live broadcast room, increases the possibility of successful transactions, and at the same time, optimizes the user experience.

[0041] It can be seen that in the embodiment of the present application, the buyer's preference analysis is performed based on the historical auction data, historical viewing data and historical interaction data to determine the buyer's interest information. Then, the live broadcast room is screened based on the buyer's interest information, multiple recommended live broadcast rooms are determined, and multiple recommended live broadcasts are pushed to the buyer's terminal to improve the matching degree between the live broadcast room auction products and the buyer's interests. It helps to improve the buyer's willingness to purchase the live broadcast room auction products, increases the possibility of successful transactions, and at the same time, can optimize the user experience.

[0042] Furthermore, in order to improve the accuracy of the auction interaction results, in the embodiment of the present application, when an auction interaction request sent by a buyer terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain the auction interaction results, including: When an auction interaction request sent by a buyer terminal is detected, a mode classification is performed based on the auction interaction request to determine an auction mode, wherein the auction modes include: a flash sale mode, an ascending price auction, and a descending price auction; Based on the auction model, an auction judging method is determined, and an auction control engine is used to analyze the auction interaction requests according to the auction judging method to obtain an auction interaction result.

[0043] For the embodiment of the present application, when an auction interaction request sent by a buyer terminal is detected, the legitimacy of the auction interaction request will be verified first, including but not limited to: confirming whether the request source, request format, timestamp, etc. meet the system requirements, and then classifying the auction interaction request based on the preset rules to determine the auction mode. The flash sale mode is to sell the auctioned goods at a fixed price in a very short time, on a first-come, first-served basis. For the auction mode, the flowchart of the flash sale mode is as follows: Figure 2 Ascending price auction is a process where buyers compete by bidding, the price gradually rises, and the highest bidder finally wins the product. The flowchart for the ascending price auction is as follows: Figure 3 As shown in the figure. A descending price auction sets a higher price at the beginning of the auction, and then the price gradually decreases until a buyer accepts the current price. The flowchart for the auction mode of descending price auction is as follows: Figure 4 As shown. Then, the auction evaluation method is determined based on the auction mode, that is, different auction modes have different evaluation focuses. For example, for the flash sale mode, the auction evaluation method will judge whether the time of the auction interaction request is within the specified time and whether the inventory of the goods is sufficient; for the ascending price auction, the auction evaluation method focuses on the bid in the auction interaction request and the bidding time; for the descending price auction, the auction evaluation method will judge whether the bid in the auction interaction request is within a reasonable range and whether the auction goods are in sufficient inventory. The specific implementation process of the auction evaluation method corresponding to each auction mode is no longer limited in the embodiment of the present application, and the user can set it according to actual needs. Finally, the auction control engine is used to perform request analysis on the auction interaction request according to the auction evaluation method to obtain the auction interaction result. In the process of executing the request analysis, different auction modes are distinguished, and the corresponding auction evaluation method is set for each auction mode to match the personalized characteristics of the auction mode, thereby improving the accuracy of the auction interaction results.

[0044] It can be seen that in the embodiment of the present application, when an auction interaction request sent by a buyer terminal is detected, a pattern classification is performed based on the auction interaction request to determine the auction mode, and then an auction evaluation method is determined based on the auction mode, and an auction control engine is used to perform request analysis on the auction interaction request according to the auction evaluation method to obtain an auction interaction result. In the process of executing the request analysis, different auction modes are distinguished, and a corresponding auction evaluation method is set for each auction mode to match the personalized characteristics of the auction mode, thereby improving the accuracy of the auction interaction results.

[0045] Furthermore, in order to enable buyers to more clearly identify the main live broadcast room when watching the live broadcast and maintain the quality and diversity of the overall content, in the embodiment of the present application, the live broadcast room auction integration is performed based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template to obtain the live broadcast room layered display audio and video, including: Based on the multi-window display template, the key live broadcast rooms and the common live broadcast rooms are laid out, and the layered display interface of the live broadcast rooms is determined, wherein the key live broadcast rooms display the live screen, and the common live broadcast rooms display the live screen in a folded manner in the layered display interface of the live broadcast rooms; Based on the hierarchical display interface of the live broadcast room, determine the main live broadcast room and the secondary live broadcast room, and obtain the target audio data corresponding to the main live broadcast room; The first permission corresponding to the main live broadcast room and the second permission corresponding to the sub-live broadcast room are obtained, and the hierarchical display interface of the live broadcast room, the first permission, the second permission and the target audio data are integrated to obtain the hierarchical display audio and video of the live broadcast room.

[0046] For the embodiment of the present application, the multi-window display template specifies in detail the display positions and display methods corresponding to the key live broadcast rooms and the ordinary live broadcast rooms, respectively. Therefore, the key live broadcast rooms and the ordinary live broadcast rooms are laid out according to the display positions and display methods in the multi-window display template, and the hierarchical display interface of the live broadcast rooms is determined. Preferably, the key live broadcast rooms are displayed on the left and right sides of the hierarchical display interface of the live broadcast rooms, respectively, in a manner of displaying live broadcast content, so that multiple live broadcasts can be viewed on one screen. At the same time, an ordinary live broadcast room is set in the middle part of the two key live broadcast rooms of the hierarchical display interface of the live broadcast rooms, and the ordinary live broadcast room is presented in the form of a folded card. Regarding the presentation form of the hierarchical display interface of the live broadcast rooms, such as Figure 5As shown. Usually, buyers will use tablet terminals to perform live broadcast room auction operations. Therefore, the above-mentioned arranged and distributed live broadcast room layered display interface facilitates buyers to watch multiple live broadcasts on one screen, and can slide live broadcasts and bid for purchases with both hands at the same time. At the same time, they can also jump to live broadcasts by clicking on the ordinary live broadcast room of the folded card, so that buyers can timely understand the current auction progress of the bid goods, which improves the buyer's shopping efficiency. Furthermore, based on the live broadcast room layered display interface, the main live broadcast room and the secondary live broadcast room are determined. The positions corresponding to the main live broadcast room and the secondary live broadcast room are pre-determined in the live broadcast room layered display interface, so that the live broadcast room that the buyer pays the most attention to is set as the main live broadcast room, and the live broadcast room that is the second most concerned is set as the secondary live broadcast room. Since multiple live broadcast rooms are integrated in the live broadcast room layered display interface, if the audio of multiple live broadcast rooms is played at the same time, there may be audio overlap, echo, etc., which affects the buyer's receiving experience, and makes it difficult for buyers to concentrate, affecting the viewing effect. Therefore, the target audio data corresponding to the main live broadcast room is obtained, and the target audio data is used as the output audio of the integrated live broadcast room, so that buyers can focus more on the content of the main live broadcast room. Different operation permissions are set for the main live room and the sub-live room in the layered display interface of the live room, so that buyers can more clearly identify the main live room when watching the live broadcast and get a better live content experience. At the same time, a certain display space and operation permissions are given to the sub-live room to maintain the quality and diversity of the overall content. Therefore, the first permission corresponding to the main live room and the second permission corresponding to the sub-live room are obtained, wherein the specific contents of the first permission and the second permission are pre-set by technicians in this field and stored in the electronic device. The first permission includes but is not limited to: unrestricted participation in auctions, questioning and interaction, viewing auction records, payment and order management; the first permission includes but is not limited to: restricted participation in auctions, questioning and interaction, viewing auction records, payment and order management. Different permission settings help maintain the core position of the main live room, and also provide buyers with a certain degree of participation and shopping experience in the sub-live room. Finally, based on the layered display interface of the live room, the first permission, the second permission and the target audio data are integrated to obtain the layered display audio and video of the live room.

[0047] It can be seen that in the embodiment of the present application, the key live broadcast room and the ordinary live broadcast room are laid out based on the multi-window display template, the live broadcast room layered display interface is determined, and then, based on the live broadcast room layered display interface, the main live broadcast room and the sub-live broadcast room are determined. Then, the first permission corresponding to the main live broadcast room and the second permission corresponding to the sub-live broadcast room are obtained, and the target audio data corresponding to the live broadcast room layered display interface, the first permission, the second permission and the main live broadcast room are integrated to obtain the live broadcast room layered display audio and video. Different operating permissions are set for the main live broadcast room and the sub-live broadcast room respectively, so that buyers can more clearly identify the main live broadcast room when watching the live broadcast and obtain a better quality live broadcast content experience. At the same time, giving the sub-live broadcast room a certain display space and operating permissions can maintain the quality and diversity of the overall content.

[0048] The above-mentioned embodiment introduces a live broadcast room auction method from the perspective of method flow, and the following embodiment introduces a live broadcast room auction device from the perspective of a virtual module or a virtual unit. Please refer to the following embodiment for details.

[0049] The embodiment of the present application provides a live broadcast room auction device, such as Figure 6 As shown, the live broadcast room auction device may specifically include: The live broadcast room acquisition module 210 is used to acquire key live broadcast rooms and common live broadcast rooms selected by buyers, wherein the key live broadcast rooms are live broadcast rooms selected by buyers that need to display live broadcast content, and the common live broadcast rooms are live broadcast rooms that buyers have bid for that do not need to display live broadcast content; The display template acquisition module 220 is used to acquire a multi-window display template, wherein the multi-window display template specifies the display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room respectively; The live broadcast room auction integration module 230 is used to integrate the live broadcast room auction based on the key live broadcast room, the common live broadcast room and the multi-window display template, obtain the live broadcast room layered display audio and video, and display the live broadcast room layered display audio and video at the buyer terminal; The auction interaction request analysis module 240 is used to analyze the auction interaction request using the auction control engine when detecting the auction interaction request sent by the buyer terminal to obtain the auction interaction result, wherein the auction interaction result includes: bid failure, bid waiting, and bid transaction.

[0050] For the embodiment of the present application, the key live broadcast room and the ordinary live broadcast room selected by the buyer are obtained, and at the same time, a multi-window display template is obtained, wherein the multi-window display template specifies the display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room, respectively. Furthermore, based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template, the live broadcast room auction integration is performed to obtain the layered display audio and video of the live broadcast room, and the layered display audio and video of the live broadcast room is displayed at the buyer's terminal. When the auction interaction request sent by the buyer's terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain the auction interaction result. The live broadcast room auction integration enables the content of multiple live broadcast rooms to be integrated into one interface, which helps buyers obtain more product information and bidding opportunities, and avoids buyers using multiple devices to switch frequently, so that buyers can focus on the product auction and improve the buyer's purchasing efficiency.

[0051] In a possible implementation of the embodiment of the present application, the live broadcast room auction device further includes: A multi-dimensional monitoring module is used to obtain the auction monitoring rules set by the buyer, wherein the auction monitoring rules are used to monitor the bidding information of other buyers in the live broadcast room; Based on the auction monitoring rules, multi-dimensional monitoring is performed on the layered audio and video displayed in the live broadcast room to obtain monitoring results, wherein the multi-dimensional monitoring includes: bidding behavior monitoring and auction price monitoring; Based on the monitoring results, trigger actions are determined and executed according to the trigger actions.

[0052] In a possible implementation of the embodiment of the present application, when the multi-dimensional monitoring module determines a trigger operation based on the monitoring result and executes according to the trigger operation, it is used to: When the monitoring result shows that there is bidding behavior, a message reminder is generated to remind buyers that there are new bids for the products they have bid for, ensuring that buyers do not miss the progress of the auction; When the monitoring result shows that the price meets the requirements, automatic bidding is performed based on the bidding rules, where the bidding rules are bidding rules pre-set by the buyer.

[0053] In a possible implementation of the embodiment of the present application, the live broadcast room auction device further includes: The live broadcast room recommendation module is used to obtain the buyer's historical auction data, historical viewing data and historical interaction data, and analyze the buyer's preferences based on the historical auction data, historical viewing data and historical interaction data to determine the buyer's interest information; The live broadcast rooms are screened based on the buyer's interest information, multiple recommended live broadcast rooms are determined, and multiple recommended live broadcasts are pushed to the buyer's terminal to improve the matching degree between the auction products in the live broadcast room and the buyer's interests.

[0054] In a possible implementation of the embodiment of the present application, when the auction interaction request is detected and sent by the buyer terminal, the auction interaction request analysis module 240 uses the auction control engine to perform request analysis on the auction interaction request and obtain the auction interaction result, for: When an auction interaction request sent by a buyer terminal is detected, a mode classification is performed based on the auction interaction request to determine an auction mode, wherein the auction modes include: a flash sale mode, an ascending price auction, and a descending price auction; Based on the auction model, an auction judging method is determined, and an auction control engine is used to analyze the auction interaction requests according to the auction judging method to obtain an auction interaction result.

[0055] In a possible implementation of the embodiment of the present application, when the live broadcast room auction integration module 230 performs live broadcast room auction integration based on key live broadcast rooms, ordinary live broadcast rooms and multi-window display templates to obtain hierarchical display audio and video of the live broadcast room, it is used to: Based on the multi-window display template, the key live broadcast rooms and the common live broadcast rooms are laid out, and the layered display interface of the live broadcast rooms is determined, wherein the key live broadcast rooms display the live screen, and the common live broadcast rooms display the live screen in a folded manner in the layered display interface of the live broadcast rooms; Based on the hierarchical display interface of the live broadcast room, determine the main live broadcast room and the secondary live broadcast room, and obtain the target audio data corresponding to the main live broadcast room; The first permission corresponding to the main live broadcast room and the second permission corresponding to the sub-live broadcast room are obtained, and the hierarchical display interface of the live broadcast room, the first permission, the second permission and the target audio data are integrated to obtain the hierarchical display audio and video of the live broadcast room.

[0056] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working process of the live broadcast room auction device described above can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here.

[0057] An electronic device is provided in an embodiment of the present application, such as Figure 7 As shown, Figure 7 The electronic device 300 shown includes: a processor 301 and a memory 303. The processor 301 and the memory 303 are connected, such as through a bus 302. Optionally, the electronic device 300 may also include a transceiver 304. It should be noted that in actual applications, the transceiver 304 is not limited to one, and the structure of the electronic device 300 does not constitute a limitation on the embodiments of the present application.

[0058] The processor 301 may be a CPU (Central Processing Unit), a general-purpose processor, a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array) or other programmable logic devices, transistor logic devices, hardware components or any combination thereof. It may implement or execute various exemplary logic blocks, modules and circuits described in conjunction with the disclosure of this application. The processor 301 may also be a combination that implements computing functions, such as a combination of one or more microprocessors, a combination of a DSP and a microprocessor, etc.

[0059] The bus 302 may include a path to transmit information between the above components. The bus 302 may be a PCI (Peripheral Component Interconnect) bus or an EISA (Extended Industry Standard Architecture) bus. The bus 302 may be divided into an address bus, a data bus, a control bus, etc. For ease of representation, Figure 7 Only one thick line is used in the diagram, but it does not mean that there is only one bus or only one type of bus.

[0060] The memory 303 may be a ROM (Read Only Memory) or other types of static storage devices that can store static information and instructions, a RAM (Random Access Memory) or other types of dynamic storage devices that can store information and instructions, or an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical disk storage, optical disk storage (including compressed optical disk, laser disk, optical disk, digital versatile disk, Blu-ray disk, etc.), a magnetic disk storage medium or other magnetic storage device, or any other medium that can be used to carry or store the desired program code in the form of instructions or data structures and can be accessed by a computer, but is not limited thereto.

[0061] The memory 303 is used to store the application code for executing the solution of the present application, and the execution is controlled by the processor 301. The processor 301 is used to execute the application code stored in the memory 303 to implement the contents shown in the above method embodiment.

[0062] The electronic devices include, but are not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), and fixed terminals such as digital TVs, desktop computers, etc. It can also be a server, etc. Figure 7 The electronic device shown is merely an example and should not bring any limitation to the functions and scope of use of the embodiments of the present application.

[0063] An embodiment of the present application provides a computer-readable storage medium, on which a computer program is stored. When the computer-readable storage medium is run on a computer, the computer can execute the corresponding content in the aforementioned method embodiment.

[0064] The embodiment of the present application provides a computer program product, which includes a computer program, which implements the method in any of the above embodiments when executed by a processor. Compared with the related art, the embodiment of the present application obtains the key live broadcast room and the ordinary live broadcast room selected by the buyer, and at the same time obtains the multi-window display template, wherein the multi-window display template specifies the display position and display method corresponding to the key live broadcast room and the ordinary live broadcast room respectively. Then, the live broadcast room auction integration is performed based on the key live broadcast room, the ordinary live broadcast room and the multi-window display template, and the layered display audio and video of the live broadcast room are obtained, and the layered display audio and video of the live broadcast room are displayed at the buyer's terminal. When the auction interaction request sent by the buyer's terminal is detected, the auction control engine is used to analyze the auction interaction request to obtain the auction interaction result. The live broadcast room auction integration enables the content of multiple live broadcast rooms to be integrated into one interface, which helps buyers obtain more product information and bidding opportunities, and avoids buyers using multiple devices to switch frequently, so that buyers can focus on the commodity auction and improve the buyer's purchase efficiency.

[0065] It should be understood that, although the steps in the flowchart of the accompanying drawings are displayed in sequence as indicated by the arrows, these steps are not necessarily executed in sequence in the order indicated by the arrows. Unless otherwise specified herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least a part of the steps in the flowchart of the accompanying drawings may include multiple sub-steps or multiple stages, and these sub-steps or stages are not necessarily executed at the same time, but can be executed at different times, and their execution order is not necessarily sequential, but can be executed in turn or alternately with other steps or at least a part of the sub-steps or stages of other steps.

[0066] The above are only some implementation methods of the present application. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present application. These improvements and modifications should also be regarded as the scope of protection of the present application.

Claims

1. A live broadcast room auction method, characterized in that: include: Obtaining key live broadcast rooms and common live broadcast rooms selected by buyers, wherein the key live broadcast rooms are live broadcast rooms selected by buyers that need to display live broadcast content, and the common live broadcast rooms are live broadcast rooms that buyers have bid for that do not need to display live broadcast content; Obtain a multi-window display template, wherein the multi-window display template specifies display positions and display methods corresponding to the key live broadcast room and the ordinary live broadcast room respectively; Based on the key live broadcast room, the common live broadcast room and the multi-window display template, the live broadcast room auction integration is performed to obtain the layered display audio and video of the live broadcast room, and the layered display audio and video of the live broadcast room is displayed at the buyer terminal; When an auction interaction request sent by the buyer terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain an auction interaction result, wherein the auction interaction result includes: bid failure, bid waiting, and bid transaction.

2. The live broadcast room auction method according to claim 1, characterized in that: After displaying the layered audio and video of the live broadcast room at the buyer's terminal, the method further includes: Obtaining auction monitoring rules set by a buyer, wherein the auction monitoring rules are used to monitor bidding information of other buyers in the live broadcast room; Based on the auction monitoring rules, multi-dimensional monitoring is performed on the layered audio and video displayed in the live broadcast room to obtain monitoring results, wherein the multi-dimensional monitoring includes: bidding behavior monitoring and auction price monitoring; Based on the monitoring result, a trigger operation is determined and executed according to the trigger operation.

3. The live broadcast room auction method according to claim 2, characterized in that: The determining a trigger operation based on the monitoring result and executing according to the trigger operation includes: When the monitoring result indicates that there is bidding behavior, a message reminder is generated to remind the buyer that there is a new bid for the product that has been bid, so as to ensure that the buyer will not miss the progress of the auction; When the monitoring result shows that the price meets the requirement, automatic bidding is performed based on the bidding rule, wherein the bidding rule is a bidding rule preset by the buyer.

4. The live broadcast room auction method according to claim 1, characterized in that: Before obtaining the key live broadcast rooms and ordinary live broadcast rooms selected by buyers, it also includes: Acquire the buyer's historical auction data, historical viewing data, and historical interaction data, and analyze the buyer's preferences based on the historical auction data, historical viewing data, and historical interaction data to determine the buyer's interest information; The live broadcast room is screened based on the buyer's interest information, a plurality of recommended live broadcast rooms are determined, and the plurality of recommended live broadcast rooms are pushed to the buyer's terminal to improve the matching degree between the auction products in the live broadcast room and the buyer's interests.

5. The live broadcast room auction method according to claim 1, characterized in that: When the auction interaction request sent by the buyer terminal is detected, the auction control engine is used to perform request analysis on the auction interaction request to obtain an auction interaction result, including: When an auction interaction request sent by the buyer terminal is detected, a mode classification is performed based on the auction interaction request to determine an auction mode, wherein the auction mode includes: a flash sale mode, an ascending price auction, and a descending price auction; Based on the auction mode, an auction evaluation method is determined, and an auction control engine is used to perform request analysis on the auction interaction request according to the auction evaluation method to obtain an auction interaction result.

6. The live broadcast room auction method according to claim 1, characterized in that: The live broadcast room auction integration based on the key live broadcast room, the common live broadcast room and the multi-window display template to obtain the layered display audio and video of the live broadcast room includes: Performing a live broadcast room layout for the key live broadcast room and the common live broadcast room based on the multi-window display template, and determining a live broadcast room hierarchical display interface, wherein the key live broadcast room displays a live broadcast screen, and the common live broadcast room displays a folded display in the live broadcast room hierarchical display interface; Based on the hierarchical display interface of the live broadcast room, determine the main live broadcast room and the secondary live broadcast room, and obtain the target audio data corresponding to the main live broadcast room; Obtain a first permission corresponding to the main live broadcast room and a second permission corresponding to the sub-live broadcast room, and integrate the live broadcast room layered display interface, the first permission, the second permission and the target audio data to obtain the live broadcast room layered display audio and video.

7. An electronic device, characterized in that: include: at least one processor; Memory; At least one application, wherein the at least one application is stored in a memory and configured to be executed by at least one processor, and the at least one application is configured to: execute the live broadcast room auction method described in any one of claims 1 to 6.

8. A computer-readable storage medium, characterized in that: A computer program is stored thereon, and when the computer program is executed in a computer, the computer is caused to execute the live broadcast room auction method described in any one of claims 1 to 6.

9. A computer program product, characterized in that It comprises a computer program, wherein the computer program is executed by a processor to execute the live broadcast room auction method described in any one of claims 1 to 6.

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