Object processing method and device, equipment and storage medium

By displaying video clips of recommended users and their interactive information on the video playback page, the problem of insufficient page interaction functions is solved, and user decision-making efficiency and interactive experience are improved.

CN121414451APending Publication Date: 2026-01-27BEIJING YOUZHUJU NETWORK TECH CO LTD
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Patent Information

Application Number
CN202411009694.5
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2024-07-25
Publication Date
2026-01-27

AI Technical Summary

Technical Problem

Existing technologies lack sufficient interactive functions on the page, failing to meet diverse user needs.

Method used

Play video clips of recommended objects on the video playback page and display interactive information, including information generated by target interactive operations triggered on the recommended objects. It supports displaying evaluation information and details pages, and displays multiple recommended objects through swiping.

Benefits of technology

It enhances users' understanding of recommended objects, improves decision-making efficiency, and enriches the interactive functions of the video playback page.

✦ Generated by Eureka AI based on patent content.

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Abstract

The invention provides an object processing method and device, equipment and a storage medium, and the method comprises the steps: playing a video clip of a first recommendation object on a video playing page, the video clip being a video clip corresponding to the first recommendation object, and displaying interaction information of the first recommendation object in a first target area on the video playing page, the interaction information comprises information generated by a target interaction operation triggered for the first recommendation object. According to the embodiment of the invention, in the process of playing the video clip of the first recommendation object on the video playing page, the interaction information of the first recommendation object is displayed on the video playing page, and the interaction information of the first recommendation object is beneficial for a user to know the first recommendation object in more dimensions; therefore, the decision-making efficiency of the user for the first recommendation object on the video playing page can be improved, in addition, the interaction information of the first recommendation object is displayed on the video playing page, and the interaction function of the video playing page can be enriched.
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Description

Technical Field

[0001] This disclosure relates to the field of data processing, and more particularly to an object processing method, apparatus, device, and storage medium. Background Technology

[0002] With the continuous development of computer technology, users' demands for interactive functions related to web pages are becoming increasingly diversified. For example, interactive functions for recommended objects (such as products) displayed on the page.

[0003] Therefore, how to enrich the interactive functions of the page has become an urgent technical problem to be solved. Summary of the Invention

[0004] To address the aforementioned technical problems, this disclosure provides an object processing method, apparatus, device, and storage medium.

[0005] In a first aspect, this disclosure provides an object processing method, the method comprising:

[0006] Play a video clip of the first recommended object on the video playback page; wherein, the video clip is a video clip in the target live video that corresponds to the first recommended object;

[0007] Interactive information of the first recommended object is displayed in a first target area on the video playback page; wherein, the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0008] In one optional implementation, a first interactive control is displayed on the video playback page, and the method further includes:

[0009] In response to a trigger operation on the first interactive control, an object evaluation page for the first recommended object is displayed on the video playback page; wherein, the object evaluation page displays evaluation information for the first recommended object.

[0010] In one optional implementation, the interaction information of the first recommended object includes first interaction information, which includes information generated by object acquisition operations triggered on the first recommended object within a preset time period.

[0011] In one optional implementation, the first interactive information is provided with a second interactive control, and the method further includes:

[0012] In response to a trigger operation on the second interactive control, an object details page for the first recommended object is displayed on the video playback page; wherein, the object details page displays object details information of the first recommended object, and the object details page is used to trigger the object retrieval operation for the first recommended object.

[0013] In one optional implementation, the interaction information of the first recommended object includes second interaction information, which is obtained from the evaluation information of the first recommended object, and the evaluation information of the first recommended object is generated by an evaluation operation triggered for the first recommended object.

[0014] In one optional implementation, the second interactive information includes key evaluation words that meet preset conditions extracted from the evaluation information of the first recommended object. The preset conditions include that the number of evaluation information messages carrying the key evaluation words in the evaluation information of the first recommended object exceeds a preset number threshold.

[0015] In one optional implementation, the method further includes:

[0016] In response to a preset trigger operation for the key evaluation word, the object evaluation page of the first recommended object is displayed on the video playback page, and the evaluation information corresponding to the key evaluation word is displayed on the object evaluation page.

[0017] In one optional implementation, the method further includes:

[0018] In response to a selection operation for a second recommended object, the video clip of the first recommended object is switched to play the video clip of the second recommended object on the video playback page;

[0019] Furthermore, within the first target area, the interactive information of the first recommended object is switched to the interactive information of the second recommended object.

[0020] In one optional implementation, the second target area on the video playback page is used to display multiple recommended objects, including the first recommended object and the second recommended object. The method further includes:

[0021] In response to a swipe operation applied to the second target area, the plurality of recommended objects are displayed within the second target area based on the swipe direction of the swipe operation.

[0022] In one optional implementation, the video playback page includes a tutorial playback page, and the video segment of the first recommended object is the tutorial video segment in the target live video that corresponds to the first recommended object.

[0023] Secondly, this disclosure also provides an object processing apparatus, the apparatus comprising:

[0024] The first playback module is used to play a video clip of the first recommended object on the video playback page; wherein, the video clip is a video clip in the target live video that corresponds to the first recommended object;

[0025] The first display module is used to display the interactive information of the first recommended object in a first target area on the video playback page; wherein the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0026] Thirdly, this disclosure provides a computer-readable storage medium storing instructions that, when executed on a terminal device, cause the terminal device to perform the above-described method.

[0027] Fourthly, this disclosure provides an object processing apparatus, including: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the method described above.

[0028] Fifthly, this disclosure provides a computer program product comprising a computer program / instruction that, when executed by a processor, implements the method described above.

[0029] The technical solution provided in this disclosure has at least the following advantages compared with the prior art:

[0030] This disclosure provides an object processing method. Specifically, firstly, a video clip of a first recommended object is played on a video playback page. The video clip is a video clip in a target live video that corresponds to the first recommended object. Interactive information of the first recommended object is displayed in a first target area on the video playback page. The interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0031] In this embodiment of the disclosure, during the playback of a video clip of the first recommended object on the video playback page, interactive information of the first recommended object is displayed on the video playback page. Since the interactive information of the first recommended object helps users understand the first recommended object from more dimensions, it can improve the user's decision-making efficiency regarding the first recommended object on the video playback page. In addition, displaying the interactive information of the first recommended object on the video playback page can enrich the interactive functions of the video playback page. Attached Figure Description

[0032] The accompanying drawings, which are incorporated in and form a part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure.

[0033] To more clearly illustrate the technical solutions in the embodiments of this disclosure or the prior art, the accompanying drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, those skilled in the art can obtain other drawings based on these drawings without creative effort.

[0034] Figure 1 A flowchart of an object processing method provided in an embodiment of this disclosure;

[0035] Figure 2 This is a schematic diagram of a video playback page provided in an embodiment of this disclosure;

[0036] Figure 3 A schematic diagram of another video playback page provided in an embodiment of this disclosure;

[0037] Figure 4 A schematic diagram of yet another video playback page provided in an embodiment of this disclosure;

[0038] Figure 5 A schematic diagram of another video playback page provided in an embodiment of this disclosure;

[0039] Figure 6 A schematic diagram of yet another video playback page provided in an embodiment of this disclosure;

[0040] Figure 7 This is a schematic diagram of the structure of an object processing apparatus provided in an embodiment of the present disclosure;

[0041] Figure 8 This is a schematic diagram of the structure of an object processing device provided in an embodiment of the present disclosure. Detailed Implementation

[0042] To better understand the above-mentioned objectives, features, and advantages of this disclosure, the solutions disclosed herein will be further described below. It should be noted that, unless otherwise specified, the embodiments and features described herein can be combined with each other.

[0043] Numerous specific details are set forth in the following description in order to provide a full understanding of this disclosure, but this disclosure may also be implemented in other ways different from those described herein; obviously, the embodiments in the specification are only some, and not all, of the embodiments of this disclosure.

[0044] With the continuous development of computer technology, users' demands for interactive functions related to web pages are becoming increasingly diversified. For example, interactive functions for recommended objects (such as products) displayed on the page.

[0045] Therefore, how to enrich the interactive functions of the page has become an urgent technical problem to be solved.

[0046] To this end, this disclosure provides an object processing method. Specifically, a video clip of a first recommended object is played on a video playback page, wherein the video clip is a video clip in the target live video corresponding to the first recommended object. Then, interactive information of the first recommended object is displayed in a first target area on the video playback page, wherein the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0047] In this embodiment of the present disclosure, during the playback of a video clip of the first recommended object on the video playback page, interactive information generated by the target interactive operation triggered for the first recommended object can be displayed on the video playback page. This allows users to understand the first recommended object from multiple dimensions, helping them make decisions and thus improving the user experience.

[0048] Specifically, this disclosure provides an object processing method, referring to... Figure 1 The flowchart below illustrates an object processing method provided in this embodiment of the disclosure, specifically including:

[0049] S101: Play the video clip of the first recommended object on the video playback page.

[0050] The video segment is the video segment in the target live video that corresponds to the first recommended object.

[0051] The object processing method provided in this disclosure can be applied to a client, specifically, the client can be deployed on terminals such as smartphones, tablets, and desktop computers.

[0052] The video playback page in this embodiment is used to play video clips. Specifically, the video playback page may include a tutorial playback page. The video clip of the first recommended object played on the video playback page may be a tutorial video clip of the first recommended object in the target live video.

[0053] The target live video is the live video displayed on the live page corresponding to the first recommended object. The first recommended object is any recommended object in the set of recommended objects in the target live video, and the first recommended object is in the state of having finished its explanation.

[0054] In addition, to facilitate users in viewing the first recommended object, this embodiment of the disclosure can also display the first recommended object on the video playback page. Specifically, the first recommended object can be displayed in a second target area on the video playback page, wherein the second target area is a predetermined display area, specifically the bottom area of ​​the video playback page.

[0055] In one optional implementation, the first recommended object can be displayed in the form of a product card in the second target area. The product card can specifically display the image information, object description information, resource attribute value information, etc. of the first recommended object. The object description information includes name information, and the resource attribute value information can specifically be price information.

[0056] like Figure 2 The diagram shown is a schematic representation of a video playback page provided in an embodiment of this disclosure. The second target area 201 of the video playback page displays a product card 202 for a first recommended object. The product card 202 displays image information, object description information, and resource attribute value information of the first recommended object.

[0057] To facilitate users' understanding of the first recommended object, embodiments of this disclosure may display a first interactive control on the video playback page, which is used to display the evaluation information of the first recommended object.

[0058] In one optional implementation, a first interactive control is displayed on the video playback page. When a trigger operation is received for the first interactive control, an object evaluation page for the first recommended object is displayed on the video playback page. The object evaluation page displays evaluation information for the first recommended object. The first interactive control can be displayed in any display area on the video playback page.

[0059] As mentioned above Figure 2 The video playback page shown displays a first interactive control 203. When the first interactive control 203 is triggered, the video playback page displays an object evaluation page for the first recommended object. The object evaluation page displays evaluation information for the first recommended object, such as evaluation information 204.

[0060] In practical applications, to facilitate users' browsing of the target live video and further enhance the user experience, the video playback page in this embodiment can also display a live page entry, which is used to trigger entry into the live page of the target live video.

[0061] In one optional implementation, a live stream page entry is displayed on the video playback page. When a trigger operation is received targeting this live stream entry, the video playback page redirects to the live stream page displaying the target live stream video. As described above. Figure 2The video playback page shown contains a live stream entry (205).

[0062] S102: Display the interactive information of the first recommended object in the first target area on the video playback page.

[0063] The interactive information includes information generated by the target interactive operation triggered on the first recommended object.

[0064] The interactive information in this embodiment can be information generated based on the target interactive operation triggered by the user for the first recommended object. The target interactive operation triggered for the first recommended object can include placing an order, repurchase operation, and evaluation operation for the first recommended object.

[0065] In one optional implementation, the interactive information of the first recommended object displayed in the first target area of ​​the video playback page includes first interactive information, which may include information generated by an object acquisition operation triggered for the first recommended object within a preset time period.

[0066] The preset time period can be a pre-set time frame used to determine the time range of the first interactive information. Specifically, the preset time period can be a recent period, such as the last 30 days. The first target interactive operation can specifically include an order purchase operation, which can include an initial order and a repurchase operation. A repurchase operation refers to placing an order for the first recommended object more than once.

[0067] This initial interaction information reflects the purchasing activity of the first recommended user. This initial interaction information can consist of purchase information, specifically including purchase time, shopper information, purchase quantity, and product information. Shopper information may include user avatar information, user nickname information, and the number of users.

[0068] In one alternative implementation, the first interactive information may consist of a single user's purchase information. For example, the first interactive information could be "User A purchased this item 1 minute ago" or "User B repurchased ** item".

[0069] In another alternative implementation, the first interactive information may also consist of purchase information from multiple users. For example, the first interactive information could be "X people purchased product number X" or "Y people repurchased this product".

[0070] like Figure 3The image shown is a schematic diagram of a video playback page provided in an embodiment of this disclosure. The interactive information displayed on the video playback page includes the first interactive information "A** purchased item number 2 2 minutes ago" and "52 people purchased item number 2".

[0071] In practical applications, to facilitate users in viewing the object details of the first recommended object triggered by the first interactive information, a second interactive control is also provided in the first interactive information of this embodiment. The second interactive control is used to trigger the display of the object details page of the first recommended object.

[0072] In one optional implementation, the first interactive information displayed on the video playback page includes a second interactive control. When a trigger operation is received for the second interactive control, an object details page for a first recommended object is displayed on the video playback page. This object details page displays object details information for the first recommended object and is used to trigger an object acquisition operation for that first recommended object. Specifically, the object acquisition operation can be an order purchase operation.

[0073] As mentioned above Figure 3 The first interactive information 301 displayed on the video playback page includes a second interactive control 302. When the second interactive control is triggered, the object details page of the first recommended object is displayed on the video playback page, which displays the object details information of the first recommended object.

[0074] In practical applications, to deepen users' understanding of the first recommended object and further enhance the user experience, the interactive information displayed on the video playback page in this embodiment may also include second interactive information. This second interactive information is obtained from the evaluation information of the first recommended object, which is generated by users who have purchased the first recommended object triggering an evaluation action. The second interactive information may include positive evaluation information. This evaluation information reflects the feedback from buyers regarding the first recommended object, and to some extent, it can accelerate the user's decision-making efficiency.

[0075] In one optional implementation, the second interactive information may consist of evaluation information and evaluator information. The evaluator information may include evaluator name information, evaluator avatar information, etc. Figure 4 The image shown is a schematic diagram of a video playback page provided in an embodiment of this disclosure. The interactive information displayed on this video playback page includes the second interactive information "A** Review: I really like it, good quality!".

[0076] In another optional implementation, the second interactive information may further include key evaluation words extracted from the evaluation information of the first recommended object that meet preset conditions. These preset conditions include that the number of evaluation messages containing the key evaluation words in the evaluation information of the first recommended object exceeds a preset threshold, i.e., the number of evaluation messages containing the key evaluation words exceeds a preset number. The key evaluation words can be any or multiple, and may include evaluation tags for the first recommended object on the object's evaluation page. Specifically, the second interactive information may include the number of reviewers, the key evaluation words, and the preset number, which is predetermined and used to determine whether the key evaluation words carried in the evaluation information of the first recommended object can be included in the second interactive information. As described above. Figure 4 The interactive information displayed on the video playback page includes the second interactive information: "112 people rated it as 'good quality and low price'".

[0077] In practical applications, after displaying the second interactive information, including key evaluation terms, on the video playback page, this embodiment of the disclosure also supports preset trigger operations for key evaluation terms in order to support viewing the evaluation information corresponding to the key evaluation terms.

[0078] Specifically, when the second interactive information displayed on the video playback page includes key evaluation words, upon receiving a preset trigger operation for the key evaluation words, the object evaluation page of the first recommended object is displayed on the video playback page, and the evaluation information corresponding to the key evaluation words is displayed on the object evaluation page.

[0079] The preset triggering operation for the key evaluation words can include preset operations such as clicking or double-clicking on the key evaluation words. It can also include setting a viewing control in the second interactive information that includes the key evaluation words. When the viewing control in the second interactive information is triggered, the object evaluation page is displayed, and the evaluation information corresponding to the key evaluation words is displayed on the object evaluation page.

[0080] As mentioned above Figure 4 In the video playback page shown, when the viewing control 401 for the keyword "good quality and low price" is triggered, the object evaluation page of the first recommended object is displayed on the video playback page, and the evaluation information corresponding to the keyword 402 is displayed on the object evaluation page.

[0081] In practical applications, when displaying interactive information of the first recommended object on the video playback page, to avoid affecting the user's browsing of the video clips of the first recommended object, this embodiment of the disclosure can also limit the number of interactive information displayed. Specifically, a preset threshold is set, that is, the number of interactive information displayed is preset. This preset threshold is, for example, 3, that is, 3 pieces of interactive information are displayed on the video playback page each time.

[0082] In addition, a preset display duration can be set for the interactive information. When the display duration of the interactive information reaches the preset display duration, the remaining interactive information of the first recommended object will be switched to be displayed.

[0083] In practical applications, if it is detected that all interactive information of the first recommended object has been displayed during the playback of the video clip of the first recommended object on the video playback page, a carousel display strategy can be adopted to continue displaying the interactive information of the first recommended object in the first target area of ​​the video playback page.

[0084] In the object processing method provided in this embodiment, firstly, a video clip of a first recommended object is played on a video playback page, wherein the video clip is a video clip in the target live video corresponding to the first recommended object. Then, interactive information of the first recommended object is displayed in a first target area on the video playback page, wherein the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0085] In this embodiment of the disclosure, during the playback of a video clip of the first recommended object on the video playback page, interactive information of the first recommended object is displayed on the video playback page. Since the interactive information of the first recommended object helps users understand the first recommended object from more dimensions, it can improve the user's decision-making efficiency regarding the first recommended object on the video playback page. In addition, displaying the interactive information of the first recommended object on the video playback page can enrich the interactive functions of the video playback page.

[0086] In practical applications, in addition to displaying the first recommendation in the second target area of ​​the video playback page, this embodiment of the disclosure may also display a second recommendation object in the second target area. The second recommendation object is any recommendation object in the set of recommendation objects of the target live video that is in the end-of-explanation state and is other than the first recommendation object.

[0087] Specifically, a second target area is set on the video playback page. This second target area is used to display multiple recommended objects, which are the recommended objects in the target live video's recommended object set that are in the end-of-explanation state.

[0088] The first and second recommended objects are displayed in a second target area on the video playback page. The second target area can be any display area on the video playback page, specifically, the bottom area of ​​the video playback page.

[0089] The first recommended object can be displayed in the form of a product card in the second target area. The product card of the first recommended object can display the image information, object description information, resource attribute value information, etc. The object description information can include name information, etc., and the resource attribute value information can specifically be the price information of the first recommended object. The second recommended object can be displayed in the form of an information card in the second target area. The information card of the second recommended object can display the image information of the second recommended object.

[0090] In addition to displaying the second recommended object in the second target area on the video playback page, this embodiment of the disclosure can also support playing video clips of the second recommended object.

[0091] In one optional implementation, during the process of displaying the first recommended object and the second recommended object in the second target area of ​​the video playback page, when a selection operation is received for the second recommended object, the video clip of the first recommended object is switched to the video clip of the second recommended object on the video playback page.

[0092] Since the video segment played on the video playback page is switched from the video segment of the first recommended object to the video segment of the second recommended object, the switching information displayed in the first target area of ​​the video playback page can also be switched in this embodiment.

[0093] In one optional implementation, during the process of displaying the first recommended object and the second recommended object in the second target area of ​​the video playback page, when a selection operation for the second recommended object is received, the video clip of the first recommended object is switched to the video clip of the second recommended object on the video playback page, and the interactive information of the first recommended object is switched to the interactive information of the second recommended object in the first target area.

[0094] In addition, when a second recommended object is selected and its video clip is played, to facilitate the user's viewing of other object information for the second recommended object, this embodiment of the disclosure also supports switching the information card of the second recommended object to a product card when a selection operation for the second recommended object is received, so as to display more object information.

[0095] like Figure 5The diagram shown is a schematic of a video playback page provided in an embodiment of this disclosure. The first recommended object on the video playback page is displayed as a product card 501 in the second target area 502, and the second recommended object is displayed as an information card 503 in the second target area 502. When the second recommended object is selected, the video clip on the video playback page switches to play the video clip of the second recommended object, and the interactive information of the first recommended object in the first target area switches to displaying the interactive information of the second recommended object, and the information card of the second recommended object switches to a product card.

[0096] Based on the above embodiments, in order to facilitate users' browsing of the multiple recommended objects in the second target area of ​​the video playback page, this embodiment of the disclosure also supports swiping operations on the second target area.

[0097] Specifically, while playing a video clip of the first recommended object on the video playback page, when a swipe operation is received in the second target area, multiple recommended objects are displayed within the second target area based on the swipe direction. At this time, the video clip currently displayed on the video playback page is the video clip of the first recommended object, and the interactive information displayed in the first target area is the interactive information of the first recommended object. In other words, during the process of swiping to display multiple recommended objects, neither the video clip playing on the video playback page nor the interactive information displayed in the first target area is affected.

[0098] like Figure 6 The diagram shown is a schematic of a video playback page provided in an embodiment of this disclosure. When a leftward swipe operation is received on the second target area, the second target area swipes left to display multiple recommended objects, such as recommended object 601 and recommended object 602.

[0099] Based on the above method embodiments, this disclosure also provides an object processing apparatus, with reference to... Figure 7 This is a schematic diagram of the structure of an object processing apparatus provided in an embodiment of the present disclosure. The apparatus includes:

[0100] The first playback module 701 is used to play a video segment of the first recommended object on the video playback page; wherein, the video segment is a video segment in the target live video that corresponds to the first recommended object;

[0101] The first display module 702 is used to display interactive information of the first recommended object in a first target area on the video playback page; wherein, the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0102] In one optional implementation, a first interactive control is displayed on the video playback page, and the device further includes:

[0103] The first display module is configured to, in response to a trigger operation on the first interactive control, display an object evaluation page for the first recommended object on the video playback page; wherein the object evaluation page displays evaluation information for the first recommended object.

[0104] In one optional implementation, the interaction information of the first recommended object includes first interaction information, which includes information generated by object acquisition operations triggered on the first recommended object within a preset time period.

[0105] In one optional implementation, the first interactive information is provided with a second interactive control, and the device further includes:

[0106] The second display module is configured to display the object details page of the first recommended object on the video playback page in response to a trigger operation on the second interactive control; wherein the object details page displays object details information of the first recommended object, and the object details page is used to trigger the object acquisition operation for the first recommended object.

[0107] In one optional implementation, the interaction information of the first recommended object includes second interaction information, which is obtained from the evaluation information of the first recommended object, and the evaluation information of the first recommended object is generated by an evaluation operation triggered for the first recommended object.

[0108] In one optional implementation, the second interactive information includes key evaluation words that meet preset conditions extracted from the evaluation information of the first recommended object. The preset conditions include that the number of evaluation information messages carrying the key evaluation words in the evaluation information of the first recommended object exceeds a preset number threshold.

[0109] In one optional embodiment, the apparatus further includes:

[0110] The third display module is used to respond to a preset trigger operation for the key evaluation word, display the object evaluation page of the first recommended object on the video playback page, and display the evaluation information corresponding to the key evaluation word on the object evaluation page.

[0111] In one optional embodiment, the apparatus further includes:

[0112] A playback switching module is used to switch the playback of the video segment of the first recommended object to the video segment of the second recommended object on the video playback page in response to a selection operation for the second recommended object;

[0113] The switching display module is used to switch the display of interactive information of the first recommended object to the display of interactive information of the second recommended object within the first target area.

[0114] In one optional implementation, the second target area on the video playback page is used to display multiple recommended objects, including the first recommended object and the second recommended object, and the device further includes:

[0115] A sliding display module is used to respond to a sliding operation applied to the second target area and, based on the sliding direction of the sliding operation, slide and display the multiple recommended objects within the second target area.

[0116] In one optional implementation, the video playback page includes a tutorial playback page, and the video segment of the first recommended object is the tutorial video segment in the target live video that corresponds to the first recommended object.

[0117] In the object processing apparatus provided in this embodiment, firstly, a video clip of a first recommended object is played on a video playback page, wherein the video clip is a video clip in a target live video corresponding to the first recommended object. Then, interactive information of the first recommended object is displayed in a first target area on the video playback page, wherein the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

[0118] In this embodiment of the disclosure, during the playback of a video clip of the first recommended object on the video playback page, interactive information of the first recommended object is displayed on the video playback page. Since the interactive information of the first recommended object helps users understand the first recommended object from more dimensions, it can improve the user's decision-making efficiency regarding the first recommended object on the video playback page. In addition, displaying the interactive information of the first recommended object on the video playback page can enrich the interactive functions of the video playback page.

[0119] In addition to the methods and apparatus described above, embodiments of this disclosure also provide a computer-readable storage medium storing instructions that, when executed on a terminal device, cause the terminal device to implement the object processing method described in embodiments of this disclosure.

[0120] This disclosure also provides a computer program product, which includes a computer program / instruction that, when executed by a processor, implements the object processing method described in this disclosure.

[0121] In addition, embodiments of this disclosure also provide an object processing device, see [link to relevant documentation]. Figure 8 As shown, it may include:

[0122] The device includes a processor 801, a memory 802, an input device 803, and an output device 804. The number of processors 801 in the object processing device can be one or more. Figure 8 Taking a processor as an example. In some embodiments of this disclosure, the processor 801, memory 802, input device 803, and output device 804 can be connected via a bus or other means, wherein, Figure 8 Taking the example of a connection between China and Israel via a bus.

[0123] The memory 802 can be used to store software programs and modules. The processor 801 executes various functional applications and data processing of the object processing device by running the software programs and modules stored in the memory 802. The memory 802 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, at least one application program required for a function, etc. In addition, the memory 802 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. The input device 803 can be used to receive input digital or character information, and to generate signal inputs related to user settings and function control of the object processing device.

[0124] Specifically in this embodiment, the processor 801 loads the executable files corresponding to the processes of one or more applications into the memory 802 according to the following instructions, and the processor 801 runs the applications stored in the memory 802, thereby realizing the various functions of the above-mentioned object processing device.

[0125] It should be noted that, in this document, relational terms such as "first" and "second" are used merely to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or apparatus. Without further limitations, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or apparatus that includes said element.

[0126] The above description is merely a specific embodiment of this disclosure, enabling those skilled in the art to understand or implement it. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of this disclosure. Therefore, this disclosure is not to be limited to the embodiments described herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An object processing method, characterized in that, The method includes: Play a video clip of the first recommended object on the video playback page; wherein, the video clip is a video clip in the target live video that corresponds to the first recommended object; Interactive information of the first recommended object is displayed in a first target area on the video playback page; wherein, the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

2. The method according to claim 1, characterized in that, The video playback page displays a first interactive control, and the method further includes: In response to a trigger operation on the first interactive control, an object evaluation page for the first recommended object is displayed on the video playback page; wherein, the object evaluation page displays evaluation information for the first recommended object.

3. The method according to claim 1, characterized in that, The interaction information of the first recommended object includes first interaction information, which includes information generated by object acquisition operations triggered on the first recommended object within a preset time period.

4. The method according to claim 3, characterized in that, The first interactive information is provided with a second interactive control, and the method further includes: In response to a trigger operation on the second interactive control, an object details page for the first recommended object is displayed on the video playback page; wherein, the object details page displays object details information of the first recommended object, and the object details page is used to trigger the object retrieval operation for the first recommended object.

5. The method according to claim 1, characterized in that, The interaction information of the first recommended object includes second interaction information, which is obtained from the evaluation information of the first recommended object. The evaluation information of the first recommended object is generated by the evaluation operation triggered for the first recommended object.

6. The method according to claim 5, characterized in that, The second interactive information includes key evaluation words that meet preset conditions extracted from the evaluation information of the first recommended object. The preset conditions include that the number of evaluation information messages carrying the key evaluation words in the evaluation information of the first recommended object exceeds a preset number threshold.

7. The method according to claim 6, characterized in that, The method further includes: In response to a preset trigger operation for the key evaluation word, the object evaluation page of the first recommended object is displayed on the video playback page, and the evaluation information corresponding to the key evaluation word is displayed on the object evaluation page.

8. The method according to claim 1, characterized in that, The method further includes: In response to a selection operation for a second recommended object, the video clip of the first recommended object is switched to play the video clip of the second recommended object on the video playback page; Furthermore, within the first target area, the interactive information of the first recommended object is switched to the interactive information of the second recommended object.

9. The method according to claim 8, characterized in that, The second target area on the video playback page is used to display multiple recommended objects, including the first recommended object and the second recommended object. The method further includes: In response to a swipe operation applied to the second target area, the plurality of recommended objects are displayed within the second target area based on the swipe direction of the swipe operation.

10. The method according to claim 1, characterized in that, The video playback page includes a tutorial playback page, and the video segment of the first recommended object is the tutorial video segment in the target live video that corresponds to the first recommended object.

11. An object processing apparatus, characterized in that, The device includes: The first playback module is used to play a video clip of the first recommended object on the video playback page; wherein, the video clip is a video clip in the target live video that corresponds to the first recommended object; The first display module is used to display the interactive information of the first recommended object in a first target area on the video playback page; wherein the interactive information includes information generated by a target interactive operation triggered on the first recommended object.

12. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores instructions that, when executed on a terminal device, cause the terminal device to perform the method as described in any one of claims 1-10.

13. An object processing device, characterized in that, include: A memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor, when executing the computer program, implements the method as claimed in any one of claims 1-10.

14. A computer program product, characterized in that, The computer program product includes a computer program / instruction that, when executed by a processor, implements the method as described in any one of claims 1-10.