Content display methods, devices, equipment, and computer programs

JP2026512507APending Publication Date: 2026-04-16TENCENT TECHNOLOGY (SHENZHEN) CO LTD
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Patent Information

Application Number
JP2025560783
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Priority Date
2023-09-28
Filing Date
2024-08-05
Publication Date
2026-04-16

AI Technical Summary

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Abstract

A method for displaying content, which is executed by an electronic device and includes the steps of: (201) displaying an application launch page when a content application is launched, wherein the application launch page includes a promotional content screen for a target promotion and a history content display area; (202) displaying information related to target content that has not been displayed in the content application within a history period in the history content display area, and displaying presentation information associated with the target promotion, wherein the presentation information is used to present the target content in a way that encourages continued viewing; (203) displaying a content page in response to an interaction operation with the history content display area, wherein the content page includes a content display area and a promotion area; (204) displaying the target content in the content display area according to the history display progress of the target content; and (205) displaying the promotional content for the target promotion in the promotion area.
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Claims

1. A method for displaying content, which is performed by an electronic device. A step of displaying an application launch page when a content application is launched, wherein the application launch page includes a screen for promotional content targeted for promotion and a history content display area. The steps include: displaying information related to target content that has not been displayed in the content application within the history period in the history content display area, and displaying presentation information associated with the target promotion target, wherein the presentation information is used to encourage continued viewing of the target content; A step of displaying a content page in response to an interaction operation on the aforementioned history content display area, wherein the content page includes a content display area and a promotion area. In the content display area, the step of displaying the target content according to the progress of the history display of the target content, A content display method comprising the step of displaying promotional content for the target promotion in the promotion area.

2. The aforementioned application launch page further includes a content recommendation area, and the method is A step of displaying information related to recommended content in the content recommendation area, wherein the recommended content is determined based on historical usage behavior information generated by the content application. The method according to claim 1, further comprising the steps of displaying a recommended content page in response to an interaction operation with the content recommendation area, and displaying the recommended content on the recommended content page.

3. The aforementioned application launch page includes a promotional content area, and the method is as follows: The steps include: displaying a promotional content screen for the target promotion in the aforementioned promotional content area; The method according to claim 1 or 2, further comprising the step of displaying a promotional content page for the target promotional object in response to a trigger operation on the promotional content area.

4. The content display area includes a first content display area and a second content display area, the first content display area is used to display the target content, and the method is The steps include displaying the content description information of the target content in the second content display area, The method according to any one of claims 1 to 3, further comprising the steps of superimposing the promotion area onto the second content display area and highlighting it with a predetermined effect.

5. The promotion area is highlighted with a first level of clarity, the second content display area is displayed with a second level of clarity, the first level of clarity is higher than the second level of clarity, and the method is as follows: The method according to claim 4, further comprising the steps of: in response to an off operation on the promotion area, hiding the promotion area and displaying the second content display area at the first clarity.

6. In the content display area, the step of displaying the target content in accordance with the progress of the history display of the target content is: The method according to any one of claims 1 to 5, comprising the step of displaying content clips associated with a target content clip from the target content in the content display area of ​​the content page in accordance with the progress of the history display of the target content, wherein the target content clip is a content clip from the target content that has not yet been displayed.

7. The aforementioned method, The method according to any one of claims 1 to 6, further comprising the step of displaying target product information in the history content display area, wherein the target product information is product information associated with the target promotion target.

8. The step of displaying the application launch page when the content application is launched is, The method according to any one of claims 1 to 7, further comprising the step of displaying an application launch page when a content application is launched and there is content that has not been displayed within the history period.

9. The aforementioned method, The method according to claim 8, further comprising the step of displaying the original application launch page when the content application is launched and there is no content that has not been displayed within the history period, wherein the original application launch page includes a promotional content screen for the target promotion and does not include the history content display area.

10. The aforementioned method, Steps include: displaying a predetermined application launch page when a content application is launched and there is no content that has not been displayed within the history period, wherein the predetermined application launch page includes a promotional content screen for the target promotion and a predetermined content display area, the predetermined content display area includes information related to the predetermined content, and the predetermined content is content bound to the target promotion; The method according to claim 8, further comprising the step of displaying a content page corresponding to the predetermined content in response to an interaction operation with the predetermined content display area.

11. The aforementioned application startup page further includes a jump control member, and the method is The method according to any one of claims 1 to 10, further comprising the step of displaying the application main page of the content application in response to a trigger operation on the jump control member.

12. The aforementioned method, The method according to any one of claims 1 to 11, further comprising the step of displaying the application main page of the content application when no trigger operation for the application launch page is detected within a predetermined time.

13. The step of displaying a content page in response to an interaction operation on the aforementioned history content display area is: The steps include extracting semantic feature information from the collected audio information, A step of calculating the degree of match between the audio information and the predetermined audio interaction information based on the semantic feature information of the audio information and the semantic feature information of the predetermined audio interaction information corresponding to the history content display area. The method according to any one of claims 1 to 12, comprising the step of displaying a content page according to the degree of match.

14. A content display device, It includes a first display unit and a second display unit, The first display unit displays an application launch page when a content application is launched, the application launch page includes a promotional content screen for a target promotion and a history content display area, and in the history content display area, it displays information related to target content that has not been displayed in the content application within the history period, and displays presentation information associated with the target promotion, the presentation information is used to encourage continued viewing of the target content, and is used in this manner. The second display unit is a content display device used to display a content page in response to an interaction operation with the history content display area, wherein the content page includes a content display area and a promotion area, and to display the target content in the content display area according to the history display progress of the target content, and to display the promotion content of the target promotion in the promotion area.

15. An electronic device comprising a memory and a processor, wherein an application program is stored in the memory, and the processor is used to perform operations in the content display method described in any one of claims 1 to 13 by operating the application program in the memory.

16. A computer-readable storage medium wherein a plurality of instructions are stored in the computer-readable storage medium, and the instructions are suitable for a processor to load and perform the steps in the content display method described in any one of claims 1 to 13.

17. A computer program product comprising a computer program or instruction, wherein the computer program or instruction, when executed by a processor, implements a step in the content display method described in any one of claims 1 to 13.